Why is the AUS Travel Activities April 2026 Report useful and how should I use it?

Why is the AUS Travel Activities April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Activities April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Activities April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Activities April 2026 Report?

The AUS Travel Activities April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Activities April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Activities April 2026 Report for?

The AUS Travel Activities April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Activities - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Activities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.53190263118
	91.4680973688

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	59
	41

59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	32%
Transactional	6%
Navigational	0%
Seasonal	0%
Local	7%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	19.85
getyourguide.com	19.54
klook.com	12.6
tripadvisor.com	11.17
groupon.com.au	2.95
headout.com	2.87
agoda.com	2.71
royalcaribbean.com	2.06
bridgeclimb.com	1.91
tripadvisor.com.au	1.56
others	22.78

viator.com - 19.85%
getyourguide.com - 19.54%
klook.com - 12.6%
tripadvisor.com - 11.17%
groupon.com.au - 2.95%
headout.com - 2.87%
agoda.com - 2.71%
royalcaribbean.com - 2.06%
bridgeclimb.com - 1.91%
tripadvisor.com.au - 1.56%
others - 22.78%

In the PPC landscape, ‘others’ dominate with 22.78%, followed by Viator at 19.85% and GetYourGuide at 19.54%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	viator.com	getyourguide.com	klook.com	tripadvisor.com	tripadvisor.com.au	agoda.com	booking.com	headout.com	royalcaribbean.com	groupon.com.au
2026/04/01	19.2%	20.08%	9.38%	8.23%	2.9%	2.87%	1.83%	1.48%	2.69%	2.19%
2026/04/02	18.49%	19.31%	8.93%	8.06%	2.59%	3.02%	1.99%	2.18%	1.98%	2.45%
2026/04/03	19.32%	19.98%	8.85%	8.47%	3.37%	2.47%	1.18%	2.47%	2.16%	2.89%
2026/04/04	19.86%	21.05%	7.57%	7.22%	3.28%	2.46%	1.7%	2.51%	2.26%	2.41%
2026/04/05	20.38%	20.34%	8.42%	7.48%	3.38%	2.41%	1.39%	2.39%	1.97%	2.48%
2026/04/06	20.79%	20.26%	8.96%	7.46%	3.74%	2.59%	1.42%	1.63%	2.17%	2.1%
2026/04/07	20.66%	20.06%	9.5%	8.24%	3.54%	3.16%	1.39%	2.11%	2.04%	2.16%
2026/04/08	19.81%	20.24%	10.05%	9.44%	3.16%	3.42%	1.33%	1.98%	2.08%	1.81%
2026/04/09	19.84%	21.63%	9.91%	7.98%	2.98%	3.21%	1.3%	2.06%	1.92%	1.87%
2026/04/10	18.48%	20.21%	10.29%	8.03%	3.01%	2.96%	1.27%	2.24%	1.91%	2.54%
2026/04/11	19.43%	20.79%	9.16%	7.97%	3.38%	3.04%	1.58%	2.18%	1.75%	2.13%
2026/04/12	20.15%	22.42%	9.91%	7.79%	2.76%	2.79%	2.13%	2.47%	1.75%	2.38%
2026/04/13	20.25%	19.57%	8.87%	9.33%	3.21%	3.16%	1.82%	2.83%	1.87%	1.81%
2026/04/14	19.42%	19.71%	9.02%	8.07%	3.2%	2.76%	2.05%	3.15%	2.19%	1.37%
2026/04/15	20.22%	17.38%	9.72%	8.58%	3.22%	2.26%	2.15%	3.02%	1.9%	1.98%
2026/04/16	19.46%	16.61%	9.68%	9.65%	2.95%	2.82%	2.18%	1.92%	2.1%	1.32%
2026/04/17	19.96%	18.13%	9.68%	10.29%	2.44%	2.23%	1.69%	1.81%	1.9%	1.44%
2026/04/18	19.41%	19.51%	10.38%	9.43%	2.76%	2.24%	1.97%	1.9%	1.72%	1.44%
2026/04/19	19.67%	19.75%	9.62%	9.66%	2.41%	2.34%	1.91%	2.1%	2.07%	1.87%
2026/04/20	20.35%	20%	10.12%	9.97%	2.58%	2.72%	1.3%	1.82%	1.78%	1.77%
2026/04/21	19.95%	19.44%	10.41%	9.63%	2.31%	2.57%	1.65%	2.66%	1.78%	1.56%
2026/04/22	18.62%	20.93%	10.14%	9.31%	2.17%	2.76%	1.22%	2.54%	2.13%	2.17%
2026/04/23	19.76%	19.5%	9.53%	8.95%	2.31%	2.41%	1.75%	2.43%	2.29%	1.8%
2026/04/24	19.5%	18.6%	10.9%	10.6%	2.11%	2.36%	1.63%	2.96%	2.02%	1.8%
2026/04/25	21.87%	7.28%	12.54%	11.62%	2.39%	3.11%	1.64%	3.77%	2.08%	2.29%
2026/04/26	18.93%	16.42%	10.94%	10.2%	2.82%	2.56%	2.07%	3.4%	1.9%	1.97%
2026/04/27	18.14%	17.9%	11.36%	10.52%	2.87%	3.25%	1.46%	2.28%	1.68%	2.09%
2026/04/28	18.85%	17.99%	11.6%	10.1%	2.61%	2.73%	1.33%	2.11%	1.98%	1.4%
2026/04/29	20.2%	17.97%	11.25%	9.92%	2.4%	1.9%	1.58%	1.34%	2.1%	1.45%
2026/04/30	18.59%	17.71%	12.1%	11.02%	2.87%	2.24%	1.72%	1.66%	1.66%	1.57%

viator.com
getyourguide.com
klook.com
tripadvisor.com
tripadvisor.com.au
agoda.com
booking.com
headout.com
royalcaribbean.com
groupon.com.au

In April 2026, Viator and GetYourGuide led PPC spend, with Viator peaking at 21.87% on April 25. Klook and Tripadvisor showed steady growth, while Groupon and Royal Caribbean maintained lower shares. The month ended with Viator and GetYourGuide dominating.

Market Exposure

Competitor Count for AUS Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	1055
2026/04/02	1066
2026/04/03	1058
2026/04/04	1042
2026/04/05	1086
2026/04/06	1041
2026/04/07	1039
2026/04/08	1084
2026/04/09	1037
2026/04/10	1097
2026/04/11	1098
2026/04/12	1071
2026/04/13	1069
2026/04/14	1074
2026/04/15	1085
2026/04/16	1054
2026/04/17	1081
2026/04/18	1058
2026/04/19	1056
2026/04/20	1075
2026/04/21	1028
2026/04/22	1086
2026/04/23	1082
2026/04/24	1069
2026/04/25	1066
2026/04/26	1087
2026/04/27	1040
2026/04/28	1023
2026/04/29	1047
2026/04/30	1005

April saw fluctuating advertiser numbers, peaking at 1,098 on April 11. The month concluded with a dip to 1,005, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
tripadvisor.com	2.33%
klook.com	1.41%
tiqets.com	0.39%
trip.com	0.25%
bookme.com.au	0.18%
cooldestinations.com	-0.32%
tripadvisor.com.au	-0.35%
agoda.com	-0.38%
groupon.com.au	-0.69%
getyourguide.com	-2.35%

Tripadvisor.com surged by 2.33, while getyourguide.com dropped by 2.35. Klook.com gained 1.41, and tiqets.com rose by 0.39.

Campaign Efficiency

AUS Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	klook.com	tripadvisor.com	agoda.com	groupon.com.au	tiqets.com	headout.com	tripadvisor.com.au	cooldestinations.com
2026/04/01	21.92%	20.74%	13.07%	10.41%	3.53%	3.65%	1.1%	2.02%	1.33%	1.43%
2026/04/02	20.49%	19.38%	12.12%	10.63%	3.52%	4.18%	1.43%	3.08%	1.25%	1.99%
2026/04/03	21.6%	20.38%	12.27%	11.03%	2.71%	5.13%	1.31%	3.39%	1.5%	2.36%
2026/04/04	22.76%	20.96%	10.62%	9.86%	2.77%	3.79%	1.1%	3.76%	1.65%	1.89%
2026/04/05	22.71%	21.39%	11.82%	10.15%	2.74%	4.22%	1.18%	3.29%	1.68%	2.05%
2026/04/06	21.76%	21.65%	12.48%	9.79%	3.58%	3.57%	0.95%	2.16%	1.85%	2.34%
2026/04/07	21.81%	21.28%	12.66%	10.42%	4.07%	3.88%	1.16%	2.73%	1.8%	1.07%
2026/04/08	21.72%	20.63%	13.26%	12.53%	3.85%	3.21%	1.46%	2.45%	1.52%	0.33%
2026/04/09	23.3%	21.38%	12.98%	10.1%	3.76%	2.85%	1.11%	2.58%	1.42%	1.39%
2026/04/10	21.44%	19.13%	13.94%	10.45%	3.73%	4.28%	1.61%	2.87%	1.4%	1.86%
2026/04/11	22.99%	20.49%	12.41%	9.84%	3.31%	3.74%	1.89%	2.88%	1.59%	1.78%
2026/04/12	24.64%	20.6%	13.6%	9.91%	3.18%	4.34%	1.15%	3.27%	1.29%	1.85%
2026/04/13	22.69%	21.13%	11.88%	11.91%	3.52%	2.95%	1.72%	3.61%	1.58%	1.6%
2026/04/14	21.82%	20.17%	12.24%	10.93%	3.51%	2.27%	1.62%	4.43%	1.6%	1.4%
2026/04/15	19.19%	21.86%	13.35%	11.28%	2.19%	3.57%	1.79%	4.12%	1.67%	1.75%
2026/04/16	18.1%	21.45%	13.11%	13.27%	2.89%	2.01%	2.06%	2.58%	1.63%	0.93%
2026/04/17	20.48%	21.53%	13.5%	14.06%	2.28%	2.27%	1.38%	2.59%	1.21%	0.8%
2026/04/18	21.55%	20.99%	14.46%	13.14%	2.41%	2.31%	1.87%	2.44%	1.38%	1.28%
2026/04/19	21.08%	20.15%	13.61%	13.52%	2.92%	3.15%	1.7%	2.89%	1.22%	1.49%
2026/04/20	21.95%	20.5%	13.68%	13.95%	3.09%	2.97%	1.96%	2.37%	1.23%	2.14%
2026/04/21	20.99%	21.09%	13.87%	13.05%	3.33%	2.45%	1.7%	3.63%	1.17%	1.97%
2026/04/22	22.61%	19.85%	13.75%	12.29%	3.23%	3.77%	1.15%	3.47%	1.04%	1.49%
2026/04/23	22.49%	20.67%	12.52%	11.78%	2.76%	2.81%	1.62%	3.32%	1.12%	1.35%
2026/04/24	21.21%	20.79%	14.02%	13.52%	2.59%	2.66%	1.39%	4.25%	1%	1.13%
2026/04/25	5.5%	24.79%	17.09%	14.93%	3.42%	3.9%	2.8%	4.92%	1.18%	1.99%
2026/04/26	17.3%	19.73%	13.84%	13.59%	2.85%	3.06%	2.28%	5.34%	1.47%	0.81%
2026/04/27	19.55%	18.92%	14.32%	13.59%	3.8%	3.3%	1.95%	3.1%	1.54%	0.34%
2026/04/28	19.85%	19.51%	15.62%	13.79%	2.81%	1.97%	1.37%	2.92%	1.35%	0.73%
2026/04/29	20.05%	21.11%	15.41%	14.29%	1.79%	2.11%	1.58%	1.81%	1.27%	0.67%
2026/04/30	19.68%	19.61%	15.73%	14.1%	2.62%	2.33%	2.21%	2.07%	1.59%	1.07%

getyourguide.com
viator.com
klook.com
tripadvisor.com
agoda.com
groupon.com.au
tiqets.com
headout.com
tripadvisor.com.au
cooldestinations.com

In April 2026, GetYourGuide led with fluctuating impressions, peaking mid-month. Viator maintained steady visibility, while Klook and Tripadvisor showed gradual growth. Headout surged late month, finishing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities - Last month

1
Sydney Vivid BridgeClimb | Earlybird Offer: Get $75 Off https://www.bridgeclimb.com
Exclusive Vivid Sydney Early Bird Offer. Get $75 off Adult Vivid Climbs for a limited time. Secure your Climb early for $75 Off Adult Climbs with code...
2
10 Best Places To Visit In Melbourne You Don't Want To Miss https://www.getyourguide.com
From the iconic National Gallery of Victoria to the majestic Royal Botanic Gardens, this guide to the best places to visit in Melbourne has it all.
3
Royal Caribbean® Australia https://www.royalcaribbean.com › 2026-2027 › cruise-deals
2026-2027 Cruise Deals — 2026-2027 Adventures From Australia Are On Sale Now! Book With Royal Caribbean Cruises®.
4
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.
5
Melbourne. Every Bit Different | Top Things To Do In Melbourne https://www.visitmelbourne.com
Check Out The Top Attractions To See And Do In Melbourne And Victoria. We've Put Together A Handy List Of Victoria's Top Attractions For You To Experience.

In the vibrant world of travel PPC, BridgeClimb entices with a $75 early bird offer for Sydney’s Vivid Climb, while GetYourGuide and Viator highlight Melbourne’s must-see spots. Royal Caribbean tempts with future Australian cruise deals, and Visit Melbourne showcases the city’s unique attractions.

Frequently Asked Questions

Why is the AUS Travel Activities April 2026 Report useful and how should I use it?

Why is the AUS Travel Activities April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Activities April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Activities April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Activities April 2026 Report?

The AUS Travel Activities April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Activities April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Activities April 2026 Report for?

The AUS Travel Activities April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Activities - PPC Market Share Analysis April 2026