Why is the AUS Travel Activities August 2026 Report useful and how should I use it?

Why is the AUS Travel Activities August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Activities August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Activities August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Activities August 2026 Report?

The AUS Travel Activities August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Activities August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Activities August 2026 Report for?

The AUS Travel Activities August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Activities - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Activities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.7097447885
	82.2902552115

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	52
	48

52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	28%
Transactional	7%
Navigational	2%
Seasonal	0%
Local	7%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	21.55
viator.com	15.75
tripadvisor.com.au	12.98
klook.com	11.86
headout.com	4.65
cooldestinations.com	2.37
tripadvisor.com	2.36
tiqets.com	1.68
groupon.com.au	1.58
visitsealife.com	1.53
others	23.69

getyourguide.com - 21.55%
viator.com - 15.75%
tripadvisor.com.au - 12.98%
klook.com - 11.86%
headout.com - 4.65%
cooldestinations.com - 2.37%
tripadvisor.com - 2.36%
tiqets.com - 1.68%
groupon.com.au - 1.58%
visitsealife.com - 1.53%
others - 23.69%

In the travel activities PPC landscape, GetYourGuide leads with 21.55% click share, followed by Viator at 15.75%. Others collectively hold 23.69%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	tripadvisor.com.au	klook.com	headout.com	booking.com	trip.com	tiqets.com	cooldestinations.com	tripadvisor.com
2026/08/01	20.1%	19.54%	3.38%	9.33%	4.95%	3.5%	1.17%	1.8%	1.57%	11.32%
2026/08/02	19.65%	19.3%	3.36%	10.26%	4.26%	3.52%	1.06%	1.41%	1.99%	11.63%
2026/08/03	20.55%	19.27%	3.26%	9.09%	3.43%	3.47%	1.38%	1.83%	1.4%	11.68%
2026/08/04	21.03%	19.01%	9.1%	6.6%	2.85%	5.4%	1%	1.34%	0.94%	3.84%
2026/08/05	22.38%	16.79%	12.24%	8.4%	4.71%	3.81%	1%	1.93%	1.49%	0.5%
2026/08/06	21.91%	15.53%	12.8%	9.32%	5.79%	3.39%	1.32%	1.7%	2.25%	0.39%
2026/08/07	22.86%	16.59%	12.57%	10.81%	4.81%	3.24%	2.08%	1.55%	0.78%	0.4%
2026/08/08	23.28%	14.17%	13.26%	9.74%	4.63%	3.15%	1.3%	1.8%	2.28%	0.55%
2026/08/09	21.77%	13.96%	14.22%	11.02%	6%	2.01%	2.39%	2.51%	2.7%	0.29%
2026/08/10	21.34%	16.7%	14.59%	11.15%	4.86%	2.32%	1.15%	1.48%	3.29%	0.17%
2026/08/11	19.02%	16.89%	14.4%	10.68%	6.3%	2.61%	1.16%	1.85%	3.7%	0.01%
2026/08/12	20.3%	12.35%	12.17%	9.25%	4.97%	3.8%	0.98%	2.17%	1.63%	0.17%
2026/08/13	18.78%	12.8%	12.51%	8.39%	4.7%	2.7%	0.83%	2.21%	1.92%	0.01%
2026/08/14	19.29%	14.13%	13.76%	8.58%	4.87%	3.87%	0.82%	1.61%	1.83%	0%
2026/08/15	22.06%	13.89%	13.93%	9.65%	5.44%	3.89%	1.21%	1.38%	1.8%	0%
2026/08/16	19.69%	12.01%	13.01%	8.42%	4.6%	4.03%	0.78%	1.97%	1.97%	0%
2026/08/17	20.57%	13.63%	13.73%	9.5%	5.13%	4.07%	0.82%	2.24%	1.96%	0%
2026/08/18	22.09%	14.02%	12.79%	8.69%	5.72%	4.62%	0.77%	1.86%	1.69%	0.01%
2026/08/19	21.71%	12.08%	13.33%	9.25%	4.74%	3.96%	0.73%	1.46%	1.47%	0%
2026/08/20	21.61%	11.64%	12.7%	8.65%	4.39%	3.95%	0.93%	2.29%	1.5%	0%
2026/08/21	23.68%	12.96%	14.63%	8.6%	3.96%	2.77%	2.24%	2.32%	0.99%	0%
2026/08/22	24.24%	13.01%	13.47%	8.12%	3.7%	3.66%	3.16%	0.87%	0.91%	0%
2026/08/23	24.38%	14%	12.75%	10.34%	4.09%	3.48%	2.38%	1.89%	1.23%	0%
2026/08/24	23.95%	13.97%	13.19%	10.69%	5.51%	3.04%	1.94%	1.61%	1.44%	0%
2026/08/25	24.36%	12.54%	12.61%	8.76%	4.43%	3.62%	1.8%	1.67%	1.2%	0%
2026/08/26	25.93%	10.58%	10.5%	8.31%	5.47%	4.41%	3.39%	1.77%	0.68%	0%
2026/08/27	26.61%	10.3%	10.3%	7.52%	4.54%	4.17%	1.5%	1.12%	0.58%	0%
2026/08/28	28.41%	10.41%	10.02%	5.14%	2.79%	5.32%	2.35%	1.13%	0.37%	0%
2026/08/29	28.89%	9.77%	8.9%	6.72%	3.19%	4.7%	4.9%	1.76%	0.27%	0%
2026/08/30	28.78%	12.79%	9.96%	7.34%	4.06%	4.18%	4.76%	1.45%	0.2%	0%
2026/08/31	27.42%	14.09%	9.76%	8.63%	3.85%	3.79%	2.56%	1.69%	0.09%	0%

getyourguide.com
viator.com
tripadvisor.com.au
klook.com
headout.com
booking.com
trip.com
tiqets.com
cooldestinations.com
tripadvisor.com

In August 2026, GetYourGuide’s PPC spend share surged, peaking at 28.89% on the 29th. Viator’s share declined, ending at 14.09%. TripAdvisor.com.au saw fluctuations, closing at 9.76%. Klook’s share varied, finishing at 8.63%. Headout’s share remained steady, ending at 3.85%. Booking.com experienced ups and downs, closing at 3.79%. Trip.com saw a late surge, ending at 2.56%. Tiqets and CoolDestinations had minor fluctuations, closing at 1.69% and 0.09%, respectively. TripAdvisor.com dropped significantly, ending at 0.01%.

Market Exposure

Competitor Count for AUS Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	1104
2026/08/02	1130
2026/08/03	1124
2026/08/04	1098
2026/08/05	1000
2026/08/06	1013
2026/08/07	1022
2026/08/08	976
2026/08/09	1042
2026/08/10	1050
2026/08/11	1063
2026/08/12	1062
2026/08/13	1024
2026/08/14	1010
2026/08/15	1018
2026/08/16	1004
2026/08/17	963
2026/08/18	934
2026/08/19	894
2026/08/20	903
2026/08/21	981
2026/08/22	954
2026/08/23	977
2026/08/24	1003
2026/08/25	973
2026/08/26	987
2026/08/27	977
2026/08/28	983
2026/08/29	955
2026/08/30	968
2026/08/31	926

August began with 1,104 advertisers, peaking at 1,130 on the 2nd. A decline followed, reaching a low of 894 on the 19th. The month concluded with 926 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
getyourguide.com	3.94%
visitsealife.com	1.05%
trip.com	0.63%
royalcaribbean.com	0.48%
sydneyoperahouse.com	0.29%
headout.com	-1.02%
klook.com	-1.06%
tripadvisor.com.au	-1.48%
viator.com	-1.75%
cooldestinations.com	-1.8%

GetYourGuide.com soared with a 3.94% click share increase, while CoolDestinations.com dropped by 1.8%.

Campaign Efficiency

AUS Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	klook.com	tripadvisor.com.au	headout.com	groupon.com.au	trip.com	tiqets.com	cooldestinations.com	tripadvisor.com
2026/08/01	21.6%	19.95%	12.47%	2.17%	6.01%	1.44%	1.05%	1.91%	2.43%	14.27%
2026/08/02	20.16%	19.26%	13.86%	2%	4.75%	2.49%	1.06%	1.67%	3.11%	14.07%
2026/08/03	21.74%	20.54%	11.62%	2.23%	3.68%	1.11%	1.21%	1.84%	1.94%	14.52%
2026/08/04	22.07%	18.83%	9.16%	11.66%	2.87%	1.03%	1.18%	1.23%	1.8%	4.38%
2026/08/05	22.7%	17.38%	10.67%	15.79%	5.63%	1.64%	1%	2%	2.14%	0.33%
2026/08/06	21.28%	15.99%	12.42%	15.61%	5.92%	1.47%	1.37%	1.79%	3.78%	0.25%
2026/08/07	22.92%	17.64%	14.26%	15.47%	4.96%	2.13%	1.67%	1.44%	1.04%	0.26%
2026/08/08	23.16%	15.33%	13.23%	15.2%	5.12%	1.72%	1.42%	1.84%	3.35%	0.35%
2026/08/09	21.47%	15.22%	13.97%	15.9%	6.29%	1.77%	1.72%	2.07%	4.04%	0.19%
2026/08/10	21.45%	17.94%	14.56%	17.03%	4.92%	1.48%	1.14%	1.17%	4.55%	0.1%
2026/08/11	18.43%	17.58%	13.81%	16.46%	6.33%	1.18%	1.08%	1.84%	5.69%	0.01%
2026/08/12	21.19%	14.08%	12.43%	14.15%	5.75%	2.18%	0.75%	2.27%	2.08%	0.1%
2026/08/13	19.8%	14.87%	11.67%	14.63%	5.4%	2.03%	0.62%	2.52%	2.6%	0%
2026/08/14	19.52%	15.93%	12.39%	16.76%	5.45%	1.92%	0.6%	1.76%	2.59%	0%
2026/08/15	22.05%	15.87%	12.65%	16.16%	6.57%	1.74%	0.9%	1.36%	2.5%	0%
2026/08/16	20.21%	14%	12.06%	15.17%	5.41%	2.51%	0.52%	2.2%	3.23%	0%
2026/08/17	20.6%	15.21%	13%	16.3%	5.62%	2.03%	0.58%	2.6%	2.81%	0%
2026/08/18	21.77%	15.81%	12.58%	15.52%	6.57%	2.33%	0.51%	2%	2.43%	0.01%
2026/08/19	20.92%	14.75%	12.94%	15.83%	5.47%	1.9%	0.53%	1.73%	2.13%	0%
2026/08/20	21.26%	14.4%	12.66%	14.98%	5.13%	1.78%	0.56%	2.49%	2.33%	0%
2026/08/21	24.89%	15.38%	11.17%	16.43%	3.66%	1.31%	1.71%	2.33%	1.27%	0%
2026/08/22	25.56%	16.39%	11.27%	14.86%	3.77%	1.32%	2.06%	1.01%	1.66%	0%
2026/08/23	25.33%	16.59%	14.12%	13.84%	4.1%	1.85%	1.46%	1.65%	2.11%	0%
2026/08/24	24.3%	16.48%	13.73%	15.41%	5.68%	1.49%	1.31%	1.57%	2.26%	0%
2026/08/25	25.28%	15.3%	11.57%	15.12%	4.68%	1.68%	1.39%	1.78%	1.35%	0%
2026/08/26	26.47%	12.88%	12.41%	12.21%	5.52%	1.54%	2.03%	1.8%	0.97%	0%
2026/08/27	27.2%	12.84%	10.71%	12.22%	6.03%	1.76%	1.3%	1.49%	0.69%	0%
2026/08/28	30.43%	13.06%	8.38%	11.13%	3.55%	1.12%	3.16%	1.51%	0.56%	0%
2026/08/29	30.91%	10.9%	9.56%	9.77%	3.04%	1.13%	6.93%	2.03%	0.46%	0%
2026/08/30	29.48%	13.45%	9.76%	11.81%	4.18%	2.23%	6.74%	2.03%	0.3%	0%
2026/08/31	28.84%	15.21%	12.17%	10.67%	4.74%	2.86%	2.74%	2.08%	0.12%	0%

getyourguide.com
viator.com
klook.com
tripadvisor.com.au
headout.com
groupon.com.au
trip.com
tiqets.com
cooldestinations.com
tripadvisor.com

In August 2026, GetYourGuide’s impression share surged from 21.6% to 28.84%, while Viator’s share declined from 19.95% to 15.21%. Klook fluctuated, ending at 12.17%. TripAdvisor.com.au peaked mid-month, closing at 10.67%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities - Last month

1
Brisbane to Lone Pine Koala Sanctuary - 4 ways to travel via train https://www.rome2rio.com
The cheapest way to get from Brisbane to Lone Pine Koala Sanctuary costs only $0, and the quickest way takes just 15 mins. Find the travel option that best suits you.
2
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.tripadvisor.com.au
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.
3
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.
4
Melbourne. Every Bit Different - Top Things To Do In Melbourne https://www.visitmelbourne.com
Check Out The Top Attractions To See And Do In Melbourne And Victoria. We've Put Together A Handy List Of Victoria's Top Attractions For You To Experience.
5
SEA LIFE Sydney Aquarium - Sydney aquarium https://www.visitsealife.com › sea_life
Walk Amongst Sharks In The Incredible Ocean Tunnel. Book Your Sea Life Sydney Adventure.

In the bustling world of travel, Rome2Rio stands out by offering cost-effective and quick travel solutions, like the journey from Brisbane to Lone Pine Koala Sanctuary. Meanwhile, Melbourne’s allure is captured by Tripadvisor, Viator, and Visit Melbourne, each emphasizing unique experiences and must-do activities. SEA LIFE Sydney Aquarium invites adventurers to explore its mesmerizing ocean tunnel, promising an unforgettable encounter with marine life.

Frequently Asked Questions

Why is the AUS Travel Activities August 2026 Report useful and how should I use it?

Why is the AUS Travel Activities August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Activities August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Activities August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Activities August 2026 Report?

The AUS Travel Activities August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Activities August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Activities August 2026 Report for?

The AUS Travel Activities August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Activities - PPC Market Share Analysis August 2026