Share of Clicks for top 10 AUS Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 20.12 |
| getyourguide.com | 19.98 |
| tripadvisor.com | 11.7 |
| klook.com | 10.6 |
| headout.com | 5.29 |
| tripadvisor.com.au | 2.89 |
| royalcaribbean.com | 1.97 |
| tiqets.com | 1.83 |
| booking.com | 1.62 |
| bridgeclimb.com | 1.43 |
| others | 22.57 |
- viator.com - 20.12%
- getyourguide.com - 19.98%
- tripadvisor.com - 11.7%
- klook.com - 10.6%
- headout.com - 5.29%
- tripadvisor.com.au - 2.89%
- royalcaribbean.com - 1.97%
- tiqets.com - 1.83%
- booking.com - 1.62%
- bridgeclimb.com - 1.43%
- others - 22.57%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Viator leads with 20.12% click share, closely followed by GetYourGuide at 19.98%. Others collectively hold 22.57%, showcasing diverse competition.
Share of Spend for the top 10 AUS Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | tripadvisor.com | klook.com | headout.com | booking.com | tripadvisor.com.au | tiqets.com | agoda.com | royalcaribbean.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 19.04% | 20.94% | 12.25% | 10.45% | 6.21% | 2.88% | 3.28% | 1.56% | 2.15% | 1.26% |
| 2026/07/02 | 19.19% | 20.94% | 10.54% | 9.42% | 6.07% | 3.61% | 3.21% | 1.64% | 2.22% | 1.39% |
| 2026/07/03 | 18.67% | 21.57% | 11.31% | 10.65% | 6.01% | 3.08% | 3.02% | 2.5% | 1.82% | 1.05% |
| 2026/07/04 | 19.2% | 21.73% | 10.54% | 7.81% | 5.93% | 3.9% | 3.34% | 1.72% | 2.11% | 1.17% |
| 2026/07/05 | 20.05% | 21.28% | 9.87% | 8.28% | 5.16% | 3.8% | 4.31% | 2.28% | 2.12% | 1.44% |
| 2026/07/06 | 20.51% | 22.09% | 11.74% | 7.22% | 4.97% | 3.14% | 4.05% | 1.87% | 1.76% | 1.54% |
| 2026/07/07 | 18.9% | 20.76% | 10.17% | 8.51% | 5.78% | 3.21% | 4.04% | 2.13% | 1.99% | 1.29% |
| 2026/07/08 | 18.52% | 21.06% | 9.74% | 9.2% | 5% | 3.39% | 4.21% | 2.27% | 1.44% | 1.49% |
| 2026/07/09 | 18.99% | 21.28% | 10.04% | 8.49% | 5.64% | 3.38% | 4.01% | 2.75% | 1.51% | 1.58% |
| 2026/07/10 | 19.71% | 21.63% | 8.74% | 7.91% | 4.58% | 4.11% | 4.18% | 2.49% | 1.44% | 1.74% |
| 2026/07/11 | 19.62% | 21.53% | 7.37% | 7.58% | 4.56% | 4.38% | 4.4% | 1.57% | 1.78% | 1.55% |
| 2026/07/12 | 18.92% | 22.02% | 7.2% | 8.13% | 4.28% | 4.68% | 4.27% | 1.17% | 1.6% | 1.71% |
| 2026/07/13 | 20.01% | 21.99% | 7.03% | 6.59% | 4.72% | 5.04% | 4.09% | 1.13% | 1.33% | 1.77% |
| 2026/07/14 | 19.89% | 21.63% | 8.45% | 7.29% | 4.65% | 5.46% | 4.42% | 1.44% | 1.23% | 1.49% |
| 2026/07/15 | 19.71% | 21.18% | 6.02% | 4.18% | 3.21% | 5.73% | 6.6% | 0.81% | 1.38% | 1.87% |
| 2026/07/16 | 20.12% | 21.56% | 7.22% | 4.38% | 3.5% | 5.58% | 5.66% | 0.65% | 1.17% | 1.95% |
| 2026/07/17 | 19.54% | 20.22% | 8.7% | 6.8% | 2.84% | 4.37% | 5.27% | 0.47% | 1.5% | 2.18% |
| 2026/07/18 | 19.97% | 22.28% | 10.26% | 9% | 3.88% | 3.08% | 2.61% | 2.13% | 1.9% | 1.28% |
| 2026/07/19 | 20.57% | 22.93% | 8.25% | 9.51% | 3.25% | 3.71% | 4.07% | 0.89% | 1.37% | 1.46% |
| 2026/07/20 | 18.98% | 21.22% | 7.69% | 7.43% | 3.7% | 4.36% | 6.14% | 1.36% | 1.3% | 1.93% |
| 2026/07/21 | 19.75% | 21.47% | 8.42% | 7.25% | 4.64% | 5.52% | 4.39% | 1.43% | 1.25% | 1.48% |
| 2026/07/22 | 19.82% | 21.69% | 9.1% | 6.93% | 4.11% | 3.61% | 4.04% | 1.51% | 1.45% | 2.26% |
| 2026/07/23 | 19.32% | 21.32% | 8.08% | 7.34% | 4.56% | 3.83% | 4.43% | 2.04% | 1.54% | 1.89% |
| 2026/07/24 | 20.15% | 21.55% | 8.71% | 7.74% | 4.43% | 3.76% | 4.23% | 1.65% | 1.47% | 1.53% |
| 2026/07/25 | 20.14% | 20.77% | 7.3% | 7.25% | 4.7% | 4.41% | 3.92% | 1.42% | 1.31% | 2.17% |
| 2026/07/26 | 19.76% | 20.47% | 7.89% | 7.51% | 4.19% | 4.35% | 4.07% | 1.26% | 1.38% | 1.64% |
| 2026/07/27 | 18.74% | 20.42% | 8.22% | 6.27% | 3.73% | 4.44% | 5.46% | 1.49% | 1.34% | 1.65% |
| 2026/07/28 | 19.06% | 19.85% | 8.57% | 6.84% | 3.49% | 4.82% | 4.56% | 1.27% | 1.46% | 1.69% |
| 2026/07/29 | 19.81% | 18.95% | 12.82% | 10.51% | 0.49% | 2.67% | 2.19% | 2.04% | 2.05% | 1.17% |
| 2026/07/30 | 19.63% | 20.02% | 9.46% | 8.23% | 2.66% | 3.89% | 3.95% | 1.25% | 1.51% | 1.71% |
| 2026/07/31 | 21.05% | 20.15% | 9.85% | 8.52% | 4.33% | 3.67% | 3.52% | 1.39% | 1.31% | 1.11% |
- getyourguide.com
- viator.com
- tripadvisor.com
- klook.com
- headout.com
- booking.com
- tripadvisor.com.au
- tiqets.com
- agoda.com
- royalcaribbean.com
Copyright © Adthena. All rights reserved.
In July 2026, Viator led PPC spend, peaking mid-month. GetYourGuide fluctuated, ending strong. Tripadvisor saw a mid-month dip, while Klook and Headout had varied trends. Royal Caribbean remained steady.
Competitor Count for AUS Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 993 |
| 2026/07/02 | 1000 |
| 2026/07/03 | 1035 |
| 2026/07/04 | 1054 |
| 2026/07/05 | 1067 |
| 2026/07/06 | 1053 |
| 2026/07/07 | 1056 |
| 2026/07/08 | 1038 |
| 2026/07/09 | 1029 |
| 2026/07/10 | 1072 |
| 2026/07/11 | 1056 |
| 2026/07/12 | 1040 |
| 2026/07/13 | 1063 |
| 2026/07/14 | 1027 |
| 2026/07/15 | 1057 |
| 2026/07/16 | 1058 |
| 2026/07/17 | 1029 |
| 2026/07/18 | 1028 |
| 2026/07/19 | 1053 |
| 2026/07/20 | 979 |
| 2026/07/21 | 1027 |
| 2026/07/22 | 1121 |
| 2026/07/23 | 1108 |
| 2026/07/24 | 1118 |
| 2026/07/25 | 1122 |
| 2026/07/26 | 1142 |
| 2026/07/27 | 1030 |
| 2026/07/28 | 1071 |
| 2026/07/29 | 915 |
| 2026/07/30 | 1071 |
| 2026/07/31 | 1099 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 993 and peaking at 1,142. The month concluded with 1,099, reflecting a vibrant advertising landscape.
