Why is the US Travel Activities April 2026 Report useful and how should I use it?

Why is the US Travel Activities April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Travel Activities April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Travel Activities April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Travel Activities April 2026 Report?

The US Travel Activities April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Travel Activities April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Travel Activities April 2026 Report for?

The US Travel Activities April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Travel Activities - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Activities US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.6928148763
	69.3071851237

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	65
	35

65%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	38%
Transactional	5%
Navigational	0%
Seasonal	0%
Local	8%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 US Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	23.79
groupon.com	13.47
tripadvisor.com	12.95
getyourguide.com	11.81
royalcaribbean.com	2.88
klook.com	2.67
booking.com	2.28
scavengerhunt.com	1.53
gocity.com	1.37
cooldestinations.com	1.28
others	25.97

viator.com - 23.79%
groupon.com - 13.47%
tripadvisor.com - 12.95%
getyourguide.com - 11.81%
royalcaribbean.com - 2.88%
klook.com - 2.67%
booking.com - 2.28%
scavengerhunt.com - 1.53%
gocity.com - 1.37%
cooldestinations.com - 1.28%
others - 25.97%

In the travel activities PPC landscape, Viator leads with 23.79% click share, closely followed by Groupon at 13.47%. Others collectively hold 25.97%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	viator.com	tripadvisor.com	getyourguide.com	groupon.com	klook.com	booking.com	royalcaribbean.com	cooldestinations.com	vikingrivercruises.com	cruises.com
2026/04/01	22.33%	10.77%	12.33%	8.5%	1.78%	2.73%	3.21%	1.39%	1.6%	1.65%
2026/04/02	24.01%	11.1%	13.43%	9.04%	1.42%	3.61%	2.75%	1.34%	1.38%	0.86%
2026/04/03	23.71%	11.26%	12.95%	9.05%	0.98%	2.94%	2.56%	1.52%	1.35%	1.05%
2026/04/04	22.59%	11.41%	12.62%	8.99%	1.39%	3.33%	3.48%	1.59%	1.25%	1.26%
2026/04/05	24.37%	12.65%	12.77%	9.27%	1.66%	1.96%	2.94%	1.78%	1.47%	1.18%
2026/04/06	22.78%	11.68%	11.97%	8.71%	2.04%	1.96%	3.24%	1.47%	1.42%	0.96%
2026/04/07	23.97%	11.69%	12.09%	8.65%	2.36%	2.15%	3.85%	0.58%	1.56%	1.02%
2026/04/08	23.3%	11.8%	11.94%	8.55%	2.52%	1.96%	2.75%	1.15%	1.34%	1.52%
2026/04/09	23.02%	11.94%	12.3%	9.07%	2.48%	2.06%	1.92%	1.4%	1.47%	1.27%
2026/04/10	23.88%	11.4%	12.37%	10.14%	2.27%	1.32%	3.15%	1.43%	1.15%	1.14%
2026/04/11	23.62%	12.1%	12.37%	9.78%	2.11%	1.99%	3.93%	1.32%	1.42%	1.16%
2026/04/12	25.79%	12.67%	11.44%	9.44%	2.23%	1.74%	2.74%	1.1%	1.26%	1.24%
2026/04/13	23.18%	11.66%	11.23%	8.43%	3.34%	2.28%	2.06%	1.25%	1.42%	1.54%
2026/04/14	24.3%	12.05%	10.38%	8.58%	2.74%	1.96%	2.04%	1.5%	1.33%	1.39%
2026/04/15	24.95%	13.78%	8.27%	9.98%	2.6%	3.12%	2%	1.05%	1.24%	1.19%
2026/04/16	25.66%	13.53%	9.07%	10.37%	2.38%	2.73%	2.19%	0.92%	1.46%	0.9%
2026/04/17	25.47%	13.56%	9.58%	10.39%	2.31%	2.03%	2.25%	1.15%	1.12%	1.17%
2026/04/18	25.28%	12.33%	11.59%	10.19%	3.26%	2.15%	1.95%	1.31%	1.15%	1.69%
2026/04/19	26.58%	13%	11.51%	9.03%	3%	1.27%	2.01%	1.36%	1.32%	1.69%
2026/04/20	28.6%	12.8%	12.24%	8.41%	2.09%	1.51%	1.92%	2.03%	1.64%	1.6%
2026/04/21	24.68%	12.13%	13.31%	8.92%	2.5%	1.6%	2.01%	2.12%	1.29%	0.95%
2026/04/22	24.26%	12.49%	13.4%	9.35%	2.26%	1.5%	1.45%	1.38%	1.52%	1.01%
2026/04/23	24.12%	13.08%	11.75%	9.3%	2.18%	1.59%	2.12%	1.38%	1.41%	1.03%
2026/04/24	25.94%	13.79%	5.65%	8.91%	2.13%	2.02%	2.13%	2.85%	1.47%	1.58%
2026/04/25	23.13%	12.57%	5.47%	9.42%	2.16%	2.11%	1.92%	3.29%	1.41%	1.3%
2026/04/26	23.54%	13.08%	9.85%	9.04%	2.58%	1.98%	2.3%	1.17%	1.54%	0.98%
2026/04/27	23.01%	13.06%	9.22%	8.7%	3.07%	2.19%	2.29%	1.03%	1.61%	1.02%
2026/04/28	22.42%	12.09%	9.34%	8.48%	3.08%	1.46%	2.19%	1.21%	1.84%	1.2%
2026/04/29	23.56%	12.16%	10.68%	8.44%	3.1%	1.7%	1.38%	1.87%	1.27%	1.11%
2026/04/30	23.91%	14.96%	9.6%	8.09%	2.43%	2.16%	2.09%	1.56%	0.95%	0.79%

viator.com
tripadvisor.com
getyourguide.com
groupon.com
klook.com
booking.com
royalcaribbean.com
cooldestinations.com
vikingrivercruises.com
cruises.com

Viator.com led April with a steady rise, peaking at 28.60%. TripAdvisor.com surged to 14.96% by month’s end. GetYourGuide.com fluctuated, ending at 9.60%. Groupon.com remained stable, closing at 8.09%.

Market Exposure

Competitor Count for US Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	1929
2026/04/02	1951
2026/04/03	2051
2026/04/04	1995
2026/04/05	1948
2026/04/06	1964
2026/04/07	1972
2026/04/08	1993
2026/04/09	2005
2026/04/10	2047
2026/04/11	1976
2026/04/12	1956
2026/04/13	1991
2026/04/14	2009
2026/04/15	2009
2026/04/16	1998
2026/04/17	2019
2026/04/18	2055
2026/04/19	2017
2026/04/20	2006
2026/04/21	1994
2026/04/22	2092
2026/04/23	2073
2026/04/24	2091
2026/04/25	2096
2026/04/26	2027
2026/04/27	1995
2026/04/28	1963
2026/04/29	2025
2026/04/30	2025

April saw a dynamic shift in advertisers, starting at 1,929 and peaking at 2,096. The month concluded with 2,025 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
tripadvisor.com	1.63%
viator.com	1.04%
cooldestinations.com	0.54%
klook.com	0.34%
trip.com	0.25%
letsroam.com	-0.3%
scavengerhunt.com	-0.34%
booking.com	-0.94%
royalcaribbean.com	-1.01%
getyourguide.com	-2%

Tripadvisor and Viator surged in click share, while GetYourGuide, Royal Caribbean, and Booking.com experienced declines.

Campaign Efficiency

US Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	viator.com	tripadvisor.com	groupon.com	getyourguide.com	klook.com	scavengerhunt.com	booking.com	letsroam.com	cooldestinations.com	gocity.com
2026/04/01	22.01%	10.8%	13%	14.35%	2.12%	2.03%	3.21%	1.89%	1.21%	1.12%
2026/04/02	23.69%	10.4%	13.62%	15.99%	1.79%	0.62%	4.9%	0.75%	1.13%	2.45%
2026/04/03	22.97%	10.99%	13.53%	15.29%	1.22%	2.23%	3.9%	1.57%	1.36%	1.6%
2026/04/04	22.17%	10.83%	13.61%	14.89%	1.8%	2.02%	4.79%	1.54%	1.41%	1.99%
2026/04/05	23.7%	13.28%	13.84%	14.56%	2.32%	1.41%	2.78%	1.04%	1.54%	1.08%
2026/04/06	22.1%	11.56%	13.06%	14.17%	2.71%	2.78%	2.52%	1.55%	1.27%	1.26%
2026/04/07	23.52%	12.03%	13.42%	14.77%	3.19%	1.49%	2.67%	1.54%	0.67%	0.73%
2026/04/08	22.99%	11.32%	12.74%	13.22%	3.11%	3.18%	2.46%	1.27%	0.98%	2.58%
2026/04/09	22.69%	11.75%	13.83%	14.22%	3.02%	2.4%	2.48%	1.68%	1.16%	1.71%
2026/04/10	22.68%	11.4%	15.33%	14.09%	2.86%	2.42%	1.64%	1.93%	1.23%	1.38%
2026/04/11	23.92%	12.25%	14.86%	14.14%	2.73%	1.71%	2.49%	1.34%	1.11%	1.46%
2026/04/12	26.17%	12.52%	14.18%	13.1%	2.69%	1.13%	2.39%	1.27%	0.93%	1.72%
2026/04/13	23.47%	11.63%	12.54%	13.16%	4.22%	1.29%	3.16%	0.54%	1.13%	0.98%
2026/04/14	24.1%	11.06%	13.33%	11.81%	3.46%	0.6%	2.39%	0.4%	1.22%	1.91%
2026/04/15	24.4%	13.58%	14.91%	8.81%	3.02%	2.81%	4.24%	2.17%	1.08%	1.89%
2026/04/16	25.68%	14.13%	15.46%	9.92%	2.76%	1.94%	3.18%	1.6%	0.85%	1.8%
2026/04/17	24.7%	13.9%	15.94%	10.28%	2.88%	1.8%	2.46%	1.83%	0.89%	1.23%
2026/04/18	24.32%	12.4%	15.1%	12.79%	4.45%	1.32%	2.93%	0.89%	1.31%	0.96%
2026/04/19	27.7%	12.81%	13.4%	12.71%	3.92%	1.46%	1.38%	0.9%	1.35%	1.58%
2026/04/20	28.89%	13.1%	12.56%	14.04%	2.66%	1%	1.65%	0.36%	2.14%	1.28%
2026/04/21	24.56%	11.86%	13.41%	16.11%	3.07%	0.04%	1.99%	0.01%	2.48%	1.88%
2026/04/22	23.83%	12.84%	13.75%	14.69%	2.82%	1.91%	1.7%	0.98%	1.19%	1.38%
2026/04/23	23.66%	13.87%	13.74%	12.94%	2.08%	1.58%	1.63%	1.46%	1.16%	1.42%
2026/04/24	26.45%	14.65%	13.8%	5.3%	2.48%	1.89%	2.64%	1.43%	3.39%	0.93%
2026/04/25	22.37%	13.01%	13.99%	5.16%	2.51%	1.87%	2.23%	1.5%	3.74%	2.25%
2026/04/26	23.1%	13.83%	13.32%	11.11%	3.15%	1.21%	2.2%	0.35%	1.13%	1.31%
2026/04/27	22.92%	14.41%	13.39%	9.72%	3.51%	1.81%	2.53%	1.5%	0.8%	1.38%
2026/04/28	21.82%	13.5%	13.02%	10.37%	3.83%	2.88%	1.4%	1.36%	0.97%	0.88%
2026/04/29	22.72%	12.31%	12.9%	11.8%	3.89%	1.91%	1.72%	1.03%	1.84%	1.21%
2026/04/30	23.67%	15.77%	12.61%	10.18%	2.43%	2.03%	1.96%	1.38%	1.31%	1.15%

viator.com
tripadvisor.com
groupon.com
getyourguide.com
klook.com
scavengerhunt.com
booking.com
letsroam.com
cooldestinations.com
gocity.com

Viator led April with fluctuating impressions, peaking mid-month. Tripadvisor and Groupon showed steady growth, while GetYourGuide dipped sharply. Klook and Scavengerhunt had minor variations. By month’s end, Viator remained dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Travel Activities - Last month

1
2026 Royal Caribbean 75% Off - 2026 Cruises on Sale Now https://deals.cruiselines.com
Save up to 75% on 2026 Royal Caribbean cruises. Best price & service guarantee! No Booking Fees.
2
Royal Caribbean Cruise Deals | #1 Site for Cruise Deals https://www.cruises.com › royalcaribbean
Stack Our Exclusive Deals with Royal Caribbean's Offers for the Most Cruise Savings! Lowest Royal Caribbean Cruise Rates. Book with Confidence - 20,000+ Five-Star Reviews. $25 Cruise Deposits.
3
Experience New York City https://www.rockefellercenter.com
The Epicenter of NYC — Discover Rockefeller Center's Must-See NYC Attractions. Visit NYC's Famous Cultural Landmark, Observation Deck and Seasonal Experiences.
4
Royal Caribbean® Cruises | Royal Caribbean Official Site https://www.royalcaribbean.com
Book Your Cruise With Royal Caribbean, Voted Best Cruise Line Overall 23 Years Running. Choose From Over 300 Destinations For Your Next Cruise. Come Seek The Royal Caribbean®.
5
Royal Caribbean® Incentives | Find Your Perfect Venue https://www.royalcaribbeanincentives.com
Find Your Perfect Event Venue Onboard A Royal Caribbean Cruise Ship. Start Planning Today!

In the competitive world of travel PPC, Royal Caribbean dominates with enticing offers. From “75% Off” deals to exclusive savings, their ads promise unmatched value. Rockefeller Center’s ad shifts focus to NYC’s cultural allure, offering a contrasting urban experience.

Frequently Asked Questions

Why is the US Travel Activities April 2026 Report useful and how should I use it?

Why is the US Travel Activities April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Travel Activities April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Travel Activities April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Travel Activities April 2026 Report?

The US Travel Activities April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Travel Activities April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Travel Activities April 2026 Report for?

The US Travel Activities April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Activities

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Travel

US Travel Activities - PPC Market Share Analysis April 2026

Activities – US

Google AI Overview visibility for Travel Activities US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Travel Activities brands

Share of Spend for the top 10 US Travel Activities brands

Competitor Count for US Travel Activities

Market Loss & Market Gains for US Travel Activities

US Travel Activities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Travel Activities

Frequently Asked Questions

Why is the US Travel Activities April 2026 Report useful and how should I use it?

Why is the US Travel Activities April 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Travel Activities April 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Travel Activities April 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

Related reports

UK Activities

AUS Activities