Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 15.93 |
| viator.com | 15.83 |
| booking.com | 9.35 |
| headout.com | 7.21 |
| tripadvisor.com | 5.94 |
| londoneye.com | 4.24 |
| groupon.co.uk | 3.59 |
| tiqets.com | 3.1 |
| klook.com | 2.74 |
| attractiontickets.com | 2.09 |
| others | 29.98 |
- getyourguide.com - 15.93%
- viator.com - 15.83%
- booking.com - 9.35%
- headout.com - 7.21%
- tripadvisor.com - 5.94%
- londoneye.com - 4.24%
- groupon.co.uk - 3.59%
- tiqets.com - 3.1%
- klook.com - 2.74%
- attractiontickets.com - 2.09%
- others - 29.98%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, GetYourGuide (15.93%) and Viator (15.83%) lead, followed by Booking.com (9.35%). Others collectively hold a significant 29.98% share.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | headout.com | booking.com | tripadvisor.com | londoneye.com | klook.com | tiqets.com | tripadvisor.co.uk | groupon.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 15.44% | 16.14% | 5.41% | 9.7% | 3.65% | 3.64% | 2.58% | 3.3% | 3.85% | 2.69% |
| 2026/06/02 | 15.97% | 16.54% | 6.32% | 9.82% | 4.22% | 3.81% | 1.81% | 2.92% | 3.55% | 2.82% |
| 2026/06/03 | 16.1% | 16.75% | 6.3% | 10.35% | 4.1% | 2.32% | 2.66% | 3.1% | 3.79% | 2.52% |
| 2026/06/04 | 14.5% | 15.31% | 5.15% | 9.9% | 5.65% | 2.94% | 1.86% | 3.88% | 3.46% | 2.52% |
| 2026/06/05 | 15.28% | 14.19% | 6% | 9.87% | 5.32% | 4.47% | 1.31% | 3.43% | 3.57% | 2.79% |
| 2026/06/06 | 15.09% | 15.7% | 6.36% | 9.57% | 4.33% | 3.23% | 1.51% | 3.11% | 3.29% | 3.45% |
| 2026/06/07 | 13.97% | 16.18% | 6.3% | 7.95% | 4.17% | 3.98% | 1.71% | 3.79% | 3.57% | 2.29% |
| 2026/06/08 | 16.35% | 15.19% | 6.06% | 9.27% | 5.45% | 4.51% | 2.36% | 2.89% | 3.22% | 2.33% |
| 2026/06/09 | 15.83% | 16.13% | 6.43% | 10.79% | 4.24% | 3.82% | 1.85% | 2.97% | 1.93% | 2.79% |
| 2026/06/10 | 14.97% | 15.67% | 5.48% | 9.82% | 6.18% | 2.15% | 2.05% | 4.11% | 2.36% | 2.74% |
| 2026/06/11 | 16.41% | 14.49% | 6.35% | 9.81% | 5.73% | 2.44% | 1.39% | 3.51% | 2.45% | 3.07% |
| 2026/06/12 | 16.16% | 15.39% | 6.75% | 9.26% | 4.54% | 4.28% | 1.56% | 3.27% | 2.66% | 3.52% |
| 2026/06/13 | 15.65% | 15.57% | 6.86% | 7.52% | 4.46% | 3.21% | 1.79% | 4.05% | 2.77% | 2.5% |
| 2026/06/14 | 17.72% | 15.55% | 6.4% | 8.89% | 5.77% | 3.71% | 2.42% | 3.11% | 2.65% | 2.45% |
| 2026/06/15 | 17.35% | 16.17% | 6.77% | 10.06% | 4.66% | 4.22% | 2.03% | 3.18% | 2.25% | 3.02% |
| 2026/06/16 | 15.95% | 15.59% | 5.69% | 9.34% | 6.39% | 2.71% | 2.2% | 4.2% | 2.13% | 3.13% |
| 2026/06/17 | 17.41% | 16.33% | 7.09% | 9.95% | 6.24% | 3.87% | 2.68% | 4% | 1.82% | 3.09% |
| 2026/06/18 | 16.77% | 17.25% | 7.73% | 10.02% | 6.3% | 3.07% | 2.29% | 4.3% | 1.64% | 3.6% |
| 2026/06/19 | 17.27% | 16.36% | 7.48% | 10.47% | 7.37% | 2.48% | 2.82% | 4.95% | 1.92% | 2.95% |
| 2026/06/20 | 18.97% | 17.6% | 9.26% | 8.47% | 5.1% | 2.34% | 3.75% | 3.52% | 3.01% | 2.21% |
| 2026/06/21 | 21.1% | 18.38% | 10.11% | 8.43% | 5.5% | 3.18% | 3.14% | 2.97% | 2.59% | 1.7% |
| 2026/06/22 | 19.48% | 17.45% | 8.16% | 9.17% | 6.91% | 5.02% | 2.72% | 2.73% | 3.31% | 1.85% |
| 2026/06/23 | 18.49% | 15.36% | 8.74% | 10.56% | 8.05% | 3.58% | 2.46% | 2.06% | 3.67% | 1.87% |
| 2026/06/24 | 17.94% | 15.28% | 10.75% | 10.75% | 8.39% | 3.7% | 2.66% | 2.65% | 3.73% | 1.25% |
| 2026/06/25 | 19.22% | 16.13% | 9.31% | 9.65% | 6.26% | 5.16% | 2.38% | 2.81% | 3.56% | 1.93% |
| 2026/06/26 | 20.16% | 16.75% | 10.31% | 9.89% | 5.85% | 3.18% | 3.08% | 2.95% | 3.31% | 1.1% |
| 2026/06/27 | 18.94% | 15.77% | 9.61% | 9.97% | 6.81% | 4.67% | 2.29% | 2.79% | 3.13% | 1.92% |
| 2026/06/28 | 18.07% | 15.86% | 8.62% | 9.66% | 7.01% | 3.03% | 2.09% | 3.26% | 3.17% | 2.98% |
| 2026/06/29 | 18% | 16.55% | 9.15% | 10.19% | 7.87% | 3.1% | 2.94% | 3.19% | 2.98% | 2.26% |
| 2026/06/30 | 18.37% | 15.92% | 10.44% | 10.27% | 7.3% | 4.48% | 2.97% | 2.91% | 2.54% | 2.37% |
- viator.com
- getyourguide.com
- headout.com
- booking.com
- tripadvisor.com
- londoneye.com
- klook.com
- tiqets.com
- tripadvisor.co.uk
- groupon.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, Viator’s PPC spend share fluctuated, peaking at 21.10% on June 21. GetYourGuide maintained a steady presence, while Headout saw a notable rise, reaching 10.44% by month’s end. Booking.com and Tripadvisor showed consistent activity, with Booking.com closing at 10.27%.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1567 |
| 2026/06/02 | 1512 |
| 2026/06/03 | 1559 |
| 2026/06/04 | 1521 |
| 2026/06/05 | 1501 |
| 2026/06/06 | 1472 |
| 2026/06/07 | 1474 |
| 2026/06/08 | 1453 |
| 2026/06/09 | 1467 |
| 2026/06/10 | 1477 |
| 2026/06/11 | 1478 |
| 2026/06/12 | 1439 |
| 2026/06/13 | 1385 |
| 2026/06/14 | 1401 |
| 2026/06/15 | 1383 |
| 2026/06/16 | 1352 |
| 2026/06/17 | 1363 |
| 2026/06/18 | 1352 |
| 2026/06/19 | 1310 |
| 2026/06/20 | 1304 |
| 2026/06/21 | 1230 |
| 2026/06/22 | 1192 |
| 2026/06/23 | 1242 |
| 2026/06/24 | 1257 |
| 2026/06/25 | 1220 |
| 2026/06/26 | 1165 |
| 2026/06/27 | 1198 |
| 2026/06/28 | 1207 |
| 2026/06/29 | 1229 |
| 2026/06/30 | 1221 |
Copyright © Adthena. All rights reserved.
June saw a steady decline in distinct advertisers, starting at 1,567 and ending at 1,221.
