Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 17.86 |
| booking.com | 11.3 |
| viator.com | 10.73 |
| tripadvisor.co.uk | 10.4 |
| headout.com | 6.22 |
| londoneye.com | 5.59 |
| gocity.com | 2.26 |
| tiqets.com | 2.09 |
| goldentours.com | 1.97 |
| klook.com | 1.9 |
| others | 29.68 |
- getyourguide.com - 17.86%
- booking.com - 11.3%
- viator.com - 10.73%
- tripadvisor.co.uk - 10.4%
- headout.com - 6.22%
- londoneye.com - 5.59%
- gocity.com - 2.26%
- tiqets.com - 2.09%
- goldentours.com - 1.97%
- klook.com - 1.9%
- others - 29.68%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, GetYourGuide leads with 17.86% click share, followed by Booking.com at 11.3%. Others collectively hold 29.68%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | booking.com | londoneye.com | viator.com | headout.com | tripadvisor.co.uk | gocity.com | trip.com | tiqets.com | goldentours.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 17.08% | 11.04% | 4.06% | 15.26% | 9.11% | 0.98% | 1.49% | 3.16% | 3.04% | 2.48% |
| 2026/08/02 | 18.07% | 10.37% | 5.41% | 14.26% | 7.22% | 1.1% | 2.01% | 2.36% | 2.25% | 1.96% |
| 2026/08/03 | 18.68% | 10.98% | 4.25% | 14.63% | 8.3% | 1.31% | 2.45% | 1.72% | 2.1% | 2.31% |
| 2026/08/04 | 18.71% | 12.67% | 4.42% | 11.79% | 6.46% | 6.83% | 1.16% | 2.29% | 1.79% | 1.84% |
| 2026/08/05 | 19.29% | 13.31% | 3.18% | 11.32% | 5.85% | 7.72% | 1.72% | 1.87% | 2.05% | 2.03% |
| 2026/08/06 | 20.26% | 10.79% | 5.25% | 10.67% | 8.04% | 7.1% | 2.16% | 1.75% | 2.24% | 4.25% |
| 2026/08/07 | 20.55% | 13% | 3.83% | 12.7% | 7.44% | 8.69% | 0.89% | 2.57% | 2.78% | 2.09% |
| 2026/08/08 | 20.81% | 11.65% | 5.45% | 11.86% | 7.21% | 7.72% | 2.51% | 1.84% | 2.56% | 1.81% |
| 2026/08/09 | 20.16% | 13.36% | 5.59% | 10.41% | 4.84% | 7.07% | 3.3% | 1.87% | 2.37% | 3.44% |
| 2026/08/10 | 18.31% | 11.8% | 4.32% | 13.29% | 6.37% | 9.18% | 2.46% | 0.97% | 2.9% | 2.25% |
| 2026/08/11 | 18.3% | 12.04% | 3.32% | 12.53% | 6.63% | 8.43% | 2.85% | 1.56% | 3.07% | 3.84% |
| 2026/08/12 | 19.32% | 11.85% | 4.16% | 12.9% | 6.25% | 8.49% | 2.32% | 1.41% | 3.25% | 2.46% |
| 2026/08/13 | 19.13% | 12.49% | 3.83% | 13.65% | 6.96% | 8.53% | 1.93% | 1.21% | 2.72% | 1.91% |
| 2026/08/14 | 19.26% | 13.76% | 3.7% | 11.98% | 6.27% | 7.88% | 1.7% | 1.17% | 2.65% | 3.47% |
| 2026/08/15 | 18.39% | 14.74% | 4.05% | 10.95% | 6.69% | 7.95% | 3.05% | 1.2% | 3.14% | 2.69% |
| 2026/08/16 | 18.66% | 13.05% | 3.74% | 11.45% | 7% | 8.53% | 2.84% | 1.55% | 2.55% | 3.29% |
| 2026/08/17 | 18.9% | 13.02% | 3.16% | 11.89% | 6.86% | 8.27% | 2.74% | 1.27% | 3.26% | 2.75% |
| 2026/08/18 | 17.91% | 13.31% | 4.35% | 11.59% | 7.36% | 8.68% | 2.54% | 1.65% | 3.39% | 2.58% |
| 2026/08/19 | 17.97% | 11.67% | 4.82% | 12.38% | 8.51% | 8.43% | 3% | 1.65% | 3.7% | 2.51% |
| 2026/08/20 | 18.49% | 12.31% | 4.5% | 11.53% | 6.86% | 8.43% | 2.14% | 1.36% | 2.77% | 2.89% |
| 2026/08/21 | 20.82% | 13.82% | 5.21% | 10.01% | 5.35% | 5.79% | 2.77% | 1.76% | 2.93% | 3.21% |
| 2026/08/22 | 22.56% | 16.86% | 6.88% | 8.73% | 5.21% | 4.73% | 2.72% | 2.04% | 1.95% | 3.11% |
| 2026/08/23 | 21.29% | 16.08% | 6.41% | 9.38% | 6.1% | 6.37% | 3.29% | 1.41% | 2.11% | 3.46% |
| 2026/08/24 | 21.31% | 12.82% | 5.27% | 11.1% | 7.32% | 7.34% | 2.34% | 1.79% | 2.22% | 3.47% |
| 2026/08/25 | 20.64% | 12.7% | 5.97% | 10.54% | 6.05% | 6.61% | 2.64% | 1.99% | 2.19% | 3.34% |
| 2026/08/26 | 20.78% | 12.98% | 6.81% | 9.5% | 6.49% | 6.43% | 2.6% | 2.32% | 1.85% | 2.22% |
| 2026/08/27 | 20.02% | 12.55% | 5.06% | 11.37% | 6.06% | 7.05% | 2.68% | 1.26% | 2.18% | 2.97% |
| 2026/08/28 | 22.02% | 14.2% | 6.75% | 8.64% | 5.84% | 5.31% | 4.24% | 1.87% | 1.63% | 3.37% |
| 2026/08/29 | 23.83% | 14.16% | 9.09% | 7.38% | 5.27% | 4.66% | 3.23% | 2.54% | 2.24% | 1.84% |
| 2026/08/30 | 23.16% | 13.44% | 10.65% | 8.32% | 5.95% | 5.74% | 3.28% | 3.21% | 1.89% | 1.03% |
| 2026/08/31 | 23.26% | 13.68% | 8.09% | 7.39% | 6.84% | 4.79% | 3.74% | 3.31% | 2.46% | 1.17% |
- getyourguide.com
- booking.com
- londoneye.com
- viator.com
- headout.com
- tripadvisor.co.uk
- gocity.com
- trip.com
- tiqets.com
- goldentours.com
Copyright © Adthena. All rights reserved.
GetYourGuide’s spend share surged from 17.08% to 23.26% in August. Booking.com fluctuated, peaking at 16.86%. LondonEye saw a late spike, reaching 10.65%. Viator’s share declined, ending at 7.39%.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1146 |
| 2026/08/02 | 1191 |
| 2026/08/03 | 1164 |
| 2026/08/04 | 1191 |
| 2026/08/05 | 1323 |
| 2026/08/06 | 1287 |
| 2026/08/07 | 1210 |
| 2026/08/08 | 1124 |
| 2026/08/09 | 1204 |
| 2026/08/10 | 1250 |
| 2026/08/11 | 1255 |
| 2026/08/12 | 1301 |
| 2026/08/13 | 1306 |
| 2026/08/14 | 1282 |
| 2026/08/15 | 1268 |
| 2026/08/16 | 1260 |
| 2026/08/17 | 1217 |
| 2026/08/18 | 1196 |
| 2026/08/19 | 1181 |
| 2026/08/20 | 1162 |
| 2026/08/21 | 1154 |
| 2026/08/22 | 1116 |
| 2026/08/23 | 1154 |
| 2026/08/24 | 1158 |
| 2026/08/25 | 1213 |
| 2026/08/26 | 1203 |
| 2026/08/27 | 1202 |
| 2026/08/28 | 1226 |
| 2026/08/29 | 1136 |
| 2026/08/30 | 1151 |
| 2026/08/31 | 1153 |
Copyright © Adthena. All rights reserved.
August saw a dynamic shift in advertisers, peaking at 1,323 on the 5th, then stabilizing around 1,153 by month’s end.
