Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 16.46 |
| viator.com | 15.91 |
| booking.com | 7.29 |
| headout.com | 5.4 |
| tripadvisor.com | 4.9 |
| klook.com | 3.99 |
| londoneye.com | 3.46 |
| groupon.co.uk | 3.32 |
| onthebeach.co.uk | 3.27 |
| tiqets.com | 2.39 |
| others | 33.61 |
- getyourguide.com - 16.46%
- viator.com - 15.91%
- booking.com - 7.29%
- headout.com - 5.4%
- tripadvisor.com - 4.9%
- klook.com - 3.99%
- londoneye.com - 3.46%
- groupon.co.uk - 3.32%
- onthebeach.co.uk - 3.27%
- tiqets.com - 2.39%
- others - 33.61%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, GetYourGuide leads with 16.46% click share, closely followed by Viator at 15.91%. Booking.com captures 7.29%, while others collectively hold a significant 33.61%.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | booking.com | headout.com | tripadvisor.co.uk | tripadvisor.com | tiqets.com | londoneye.com | groupon.co.uk | klook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 16.09% | 20.73% | 6.72% | 6.54% | 1.73% | 7.02% | 2.1% | 5.09% | 2.24% | 4.1% |
| 2026/05/02 | 8.3% | 19.52% | 10.15% | 6.7% | 2.4% | 6.23% | 2.59% | 3.63% | 2.22% | 4.93% |
| 2026/05/03 | 18.16% | 18.88% | 7.97% | 7.88% | 2.08% | 7.35% | 1.79% | 2.38% | 1.71% | 3.94% |
| 2026/05/04 | 17.28% | 18.89% | 7.16% | 6.08% | 2.45% | 6.51% | 1.6% | 3.54% | 1.56% | 4.33% |
| 2026/05/05 | 18.08% | 19.35% | 5.48% | 5.9% | 3.23% | 6.75% | 1.66% | 0.97% | 2.05% | 5.52% |
| 2026/05/06 | 18.79% | 19.29% | 5.99% | 5.23% | 2.52% | 6.74% | 2.49% | 0.08% | 1.69% | 5.12% |
| 2026/05/07 | 18.22% | 20.07% | 7.27% | 7.08% | 2.88% | 7.67% | 2.68% | 0.15% | 1.81% | 4.18% |
| 2026/05/08 | 16.18% | 20.25% | 6.26% | 6.05% | 3.28% | 6.5% | 1.99% | 4.82% | 2.08% | 3.86% |
| 2026/05/09 | 8.7% | 20.2% | 8.79% | 6.05% | 3.63% | 5.54% | 2.4% | 3.7% | 1.8% | 4.64% |
| 2026/05/10 | 18.43% | 19.78% | 7% | 7.48% | 2.96% | 7.48% | 1.83% | 2.56% | 1.71% | 3.83% |
| 2026/05/11 | 17.02% | 17.93% | 7.33% | 4.98% | 3.99% | 5.42% | 1.84% | 1.5% | 2.38% | 3.96% |
| 2026/05/12 | 17.31% | 16.25% | 7.74% | 5.7% | 3.44% | 4.23% | 2.03% | 1.69% | 2.38% | 3.82% |
| 2026/05/13 | 17.48% | 16.21% | 8% | 4.34% | 3.89% | 3.86% | 2.14% | 3.77% | 1.75% | 2.97% |
| 2026/05/14 | 17.06% | 16.76% | 7.37% | 3.47% | 4.7% | 4.56% | 2.45% | 2.15% | 2.32% | 4.21% |
| 2026/05/15 | 16.17% | 20.22% | 6.26% | 6.04% | 3.28% | 6.5% | 1.99% | 4.82% | 2.08% | 3.87% |
| 2026/05/16 | 17.58% | 15.89% | 7.75% | 5.82% | 3.62% | 3.63% | 2.36% | 2.93% | 2.3% | 3.78% |
| 2026/05/17 | 18.64% | 15.71% | 6.92% | 5.87% | 2.57% | 3.19% | 1.94% | 3.23% | 1.99% | 3.81% |
| 2026/05/18 | 19.38% | 16.85% | 6.02% | 6.04% | 3.16% | 3.88% | 2.08% | 3.92% | 1.87% | 3.7% |
| 2026/05/19 | 19.06% | 17.15% | 6.66% | 4.92% | 3.05% | 3.81% | 2.53% | 4.18% | 2.21% | 3.22% |
| 2026/05/20 | 16.36% | 17.23% | 5.46% | 3.55% | 3.99% | 4.28% | 2.44% | 4.77% | 2.56% | 3.44% |
| 2026/05/21 | 16.33% | 16.9% | 5.55% | 5.59% | 3.29% | 4.55% | 2.74% | 3.77% | 2.42% | 3.49% |
| 2026/05/22 | 16.5% | 16.69% | 7.1% | 4.3% | 4.55% | 5.5% | 3.27% | 1.14% | 2.77% | 3.97% |
| 2026/05/23 | 16.53% | 16.47% | 7.05% | 4.55% | 4.64% | 4.16% | 3% | 2.03% | 2.22% | 3.79% |
| 2026/05/24 | 17.34% | 17.29% | 7.05% | 3.38% | 3.97% | 4.66% | 2.51% | 2.41% | 2.31% | 3.08% |
| 2026/05/25 | 17.97% | 16.6% | 8.11% | 4.73% | 3.44% | 4.53% | 3.26% | 2.98% | 1.93% | 2.42% |
| 2026/05/26 | 17.49% | 16.46% | 8.75% | 5.21% | 3.34% | 5.12% | 2.83% | 2.28% | 2.14% | 2.53% |
| 2026/05/27 | 17.15% | 16.14% | 9.54% | 6.23% | 3.99% | 4.2% | 3.34% | 1.66% | 2.3% | 2.73% |
| 2026/05/28 | 16.5% | 16.66% | 8.79% | 5.01% | 5.39% | 4.25% | 3.41% | 1.29% | 2.12% | 1.84% |
| 2026/05/29 | 16.3% | 16.66% | 8.62% | 5.94% | 5.27% | 3.57% | 3.54% | 2.73% | 1.77% | 1.96% |
| 2026/05/30 | 16.33% | 15.05% | 9.03% | 6.15% | 4.33% | 3.78% | 3.47% | 2.56% | 2.54% | 1.71% |
| 2026/05/31 | 16.19% | 15.96% | 9.09% | 5.68% | 4.94% | 3.79% | 3.49% | 2.84% | 2.45% | 2.4% |
- getyourguide.com
- viator.com
- booking.com
- headout.com
- tripadvisor.co.uk
- tripadvisor.com
- tiqets.com
- londoneye.com
- groupon.co.uk
- klook.com
Copyright © Adthena. All rights reserved.
In May 2026, Viator led PPC spend, peaking early, then declining. GetYourGuide fluctuated, ending steady. Booking.com rose late, while Headout dipped mid-month. Tripadvisor.co.uk surged late, and Tiqets climbed steadily. Klook’s spend decreased towards month-end.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1241 |
| 2026/05/02 | 1211 |
| 2026/05/03 | 1250 |
| 2026/05/04 | 1280 |
| 2026/05/05 | 1283 |
| 2026/05/06 | 1273 |
| 2026/05/07 | 1305 |
| 2026/05/08 | 1348 |
| 2026/05/09 | 1263 |
| 2026/05/10 | 1273 |
| 2026/05/11 | 1410 |
| 2026/05/12 | 1488 |
| 2026/05/13 | 1484 |
| 2026/05/14 | 1455 |
| 2026/05/15 | 1348 |
| 2026/05/16 | 1461 |
| 2026/05/17 | 1474 |
| 2026/05/18 | 1466 |
| 2026/05/19 | 1420 |
| 2026/05/20 | 1435 |
| 2026/05/21 | 1467 |
| 2026/05/22 | 1452 |
| 2026/05/23 | 1476 |
| 2026/05/24 | 1470 |
| 2026/05/25 | 1504 |
| 2026/05/26 | 1555 |
| 2026/05/27 | 1559 |
| 2026/05/28 | 1514 |
| 2026/05/29 | 1504 |
| 2026/05/30 | 1521 |
| 2026/05/31 | 1539 |
Copyright © Adthena. All rights reserved.
May saw a dynamic rise in distinct advertisers, starting at 1,241 and peaking at 1,559. The month concluded with a strong presence of 1,539 advertisers.
