Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 9.89 |
| viator.com | 8.6 |
| londoneye.com | 8 |
| tripadvisor.co.uk | 5.27 |
| onthebeach.co.uk | 4.87 |
| virginexperiencedays.co.uk | 4.29 |
| booking.com | 3.74 |
| attractiontickets.com | 2.68 |
| london-tickets.co.uk | 2.34 |
| loveholidays.com | 2.09 |
| others | 48.23 |
- getyourguide.com - 9.89%
- viator.com - 8.6%
- londoneye.com - 8%
- tripadvisor.co.uk - 5.27%
- onthebeach.co.uk - 4.87%
- virginexperiencedays.co.uk - 4.29%
- booking.com - 3.74%
- attractiontickets.com - 2.68%
- london-tickets.co.uk - 2.34%
- loveholidays.com - 2.09%
- others - 48.23%
Copyright © Adthena. All rights reserved.
In the travel activities sector, “others” dominate with 48.23% click share, while “getyourguide.com” leads individual advertisers at 9.89%.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | tripadvisor.co.uk | booking.com | london-tickets.co.uk | londoneye.com | loveholidays.com | pocruises.com | attractiontickets.com | virginexperiencedays.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 9.27% | 10.46% | 5.19% | 7.45% | 2.25% | 3.87% | 3.46% | 1.2% | 2.23% | 3.52% |
| 2025/12/02 | 8.77% | 10.09% | 5.5% | 6.67% | 2.48% | 3.89% | 2.94% | 1.78% | 2.06% | 4.02% |
| 2025/12/03 | 9.86% | 11.4% | 5.74% | 6.72% | 1.79% | 3.24% | 2.12% | 1.85% | 1.95% | 4.39% |
| 2025/12/04 | 8.37% | 11.58% | 4.08% | 7.3% | 2.24% | 4.72% | 2.26% | 1.85% | 1.99% | 4.99% |
| 2025/12/05 | 8.28% | 11.7% | 6.39% | 6.24% | 1.94% | 4.04% | 1.77% | 1.58% | 1.94% | 5.23% |
| 2025/12/06 | 8.94% | 12.52% | 5.38% | 7.16% | 2.37% | 4.46% | 1.52% | 1.51% | 2.03% | 4.37% |
| 2025/12/07 | 8.69% | 13% | 7.05% | 5.92% | 2.39% | 6.05% | 1.85% | 1.57% | 1.93% | 4.02% |
| 2025/12/08 | 8.03% | 12.94% | 6.14% | 6.21% | 2.03% | 4.79% | 2.9% | 1.65% | 1.6% | 3.64% |
| 2025/12/09 | 8.95% | 12.53% | 5.35% | 6.8% | 2.18% | 5.04% | 1.65% | 1.53% | 1.79% | 4.72% |
| 2025/12/10 | 10.59% | 11.55% | 6.4% | 4.47% | 1.62% | 5.81% | 1.73% | 1.66% | 1.82% | 4.35% |
| 2025/12/11 | 10.16% | 11.7% | 5.86% | 5.89% | 2.76% | 4.88% | 1.63% | 1.79% | 1.74% | 4.18% |
| 2025/12/12 | 10.32% | 11.11% | 5.63% | 6.21% | 2.33% | 5.28% | 1.6% | 1.94% | 1.89% | 3.69% |
| 2025/12/13 | 10.68% | 10.64% | 5.69% | 5.71% | 2.52% | 4.34% | 2.01% | 1.77% | 1.68% | 4.68% |
| 2025/12/14 | 12.13% | 12.45% | 6.73% | 5.18% | 2.38% | 4.69% | 1.95% | 1.52% | 1.84% | 4.09% |
| 2025/12/15 | 10.34% | 11.69% | 6.3% | 4.47% | 3.45% | 6.14% | 3.66% | 1.71% | 1.85% | 3.18% |
| 2025/12/16 | 9.79% | 11.83% | 5.79% | 4.75% | 3.36% | 7.77% | 1.8% | 1.74% | 2.04% | 4.48% |
| 2025/12/17 | 9.89% | 12.2% | 6.08% | 4.61% | 2.33% | 4.98% | 1.68% | 1.89% | 2.29% | 4.05% |
| 2025/12/18 | 9.46% | 11.02% | 5.58% | 4.24% | 3.58% | 7.15% | 1.55% | 1.29% | 2.07% | 5.58% |
| 2025/12/19 | 9.87% | 12.07% | 6.72% | 4.79% | 2.8% | 6.25% | 1.32% | 1.59% | 1.46% | 5.32% |
| 2025/12/20 | 9.63% | 11.04% | 5.98% | 4.52% | 4.1% | 6.56% | 1.56% | 1.21% | 1.59% | 5.64% |
| 2025/12/21 | 10.51% | 11.94% | 7.04% | 4.74% | 2.59% | 7.79% | 1.94% | 1.27% | 1.62% | 4.61% |
| 2025/12/22 | 11.13% | 11.49% | 5.99% | 5.05% | 2.95% | 5.17% | 2.17% | 1.45% | 1.94% | 4.67% |
| 2025/12/23 | 10.75% | 12.14% | 6.37% | 4.21% | 3.69% | 6.17% | 2.46% | 1.41% | 1.45% | 4.36% |
| 2025/12/24 | 11.51% | 12.02% | 5.42% | 5.17% | 3.73% | 5.36% | 2.05% | 1.53% | 1.53% | 5.98% |
| 2025/12/25 | 13.49% | 11.95% | 5.76% | 4.26% | 3.56% | 4.84% | 1.96% | 1.52% | 1.33% | 4.9% |
| 2025/12/26 | 14.13% | 12.19% | 4.81% | 6.24% | 3.59% | 6.79% | 2.36% | 1.27% | 1.58% | 2.32% |
| 2025/12/27 | 14.62% | 13.43% | 5.68% | 6.53% | 3.68% | 5.28% | 2.9% | 1.07% | 1.66% | 1.71% |
| 2025/12/28 | 15.32% | 13.29% | 5.84% | 6.94% | 4.16% | 5.11% | 3.08% | 1.05% | 2.11% | 0.79% |
| 2025/12/29 | 15.14% | 13.1% | 6.41% | 6.14% | 4.36% | 5.7% | 2.16% | 1.29% | 1.22% | 0.77% |
| 2025/12/30 | 14.38% | 13.51% | 6.17% | 6.32% | 4.59% | 4.73% | 2.58% | 1.46% | 1.25% | 0.95% |
| 2025/12/31 | 15.16% | 13.12% | 6.4% | 6.18% | 4.55% | 2.87% | 2.6% | 1.63% | 1.13% | 1.08% |
- viator.com
- getyourguide.com
- tripadvisor.co.uk
- booking.com
- london-tickets.co.uk
- londoneye.com
- loveholidays.com
- pocruises.com
- attractiontickets.com
- virginexperiencedays.co.uk
Copyright © Adthena. All rights reserved.
Viator.com saw a steady rise, peaking at 15.32% on December 28. GetYourGuide.com maintained a strong presence, ending at 13.12%. Tripadvisor.co.uk fluctuated, closing at 6.4%. Booking.com showed a late surge, finishing at 6.18%. London-tickets.co.uk climbed, reaching 4.55%. Londoneye.com peaked mid-month, ending at 2.87%. Loveholidays.com had a late increase, closing at 2.6%. Pocruises.com remained stable, ending at 1.63%. Attractiontickets.com fluctuated, closing at 1.13%. Virginexperiencedays.co.uk declined sharply, ending at 1.08%.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1767 |
| 2025/12/02 | 1732 |
| 2025/12/03 | 1787 |
| 2025/12/04 | 1779 |
| 2025/12/05 | 1854 |
| 2025/12/06 | 1843 |
| 2025/12/07 | 1860 |
| 2025/12/08 | 1796 |
| 2025/12/09 | 1810 |
| 2025/12/10 | 1819 |
| 2025/12/11 | 1873 |
| 2025/12/12 | 1912 |
| 2025/12/13 | 1865 |
| 2025/12/14 | 1757 |
| 2025/12/15 | 1801 |
| 2025/12/16 | 1883 |
| 2025/12/17 | 1867 |
| 2025/12/18 | 1890 |
| 2025/12/19 | 1884 |
| 2025/12/20 | 1862 |
| 2025/12/21 | 1867 |
| 2025/12/22 | 1854 |
| 2025/12/23 | 1868 |
| 2025/12/24 | 1861 |
| 2025/12/25 | 1856 |
| 2025/12/26 | 1855 |
| 2025/12/27 | 1766 |
| 2025/12/28 | 1807 |
| 2025/12/29 | 1814 |
| 2025/12/30 | 1776 |
| 2025/12/31 | 1806 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 1,912 on the 12th. The month concluded with 1,806 advertisers, reflecting a dynamic landscape.
