Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 20.2 |
| viator.com | 16.02 |
| headout.com | 5.22 |
| klook.com | 4.78 |
| tripadvisor.com | 4.55 |
| londoneye.com | 4.53 |
| booking.com | 4.02 |
| onthebeach.co.uk | 3.1 |
| cooldestinations.com | 2.81 |
| lovetovisit.com | 2.56 |
| others | 32.21 |
- getyourguide.com - 20.2%
- viator.com - 16.02%
- headout.com - 5.22%
- klook.com - 4.78%
- tripadvisor.com - 4.55%
- londoneye.com - 4.53%
- booking.com - 4.02%
- onthebeach.co.uk - 3.1%
- cooldestinations.com - 2.81%
- lovetovisit.com - 2.56%
- others - 32.21%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘getyourguide.com’ leads with 20.2% click share, followed by ‘viator.com’ at 16.02%. ‘Others’ collectively hold 32.21%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | headout.com | booking.com | londoneye.com | klook.com | tripadvisor.com | tripadvisor.co.uk | cooldestinations.com | tiqets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 21.77% | 14.8% | 4.72% | 4.07% | 5.09% | 2.74% | 3.9% | 1.61% | 2.62% | 2.41% |
| 2026/03/02 | 20.18% | 15.45% | 4.74% | 3.98% | 4.07% | 2.69% | 4.89% | 1.85% | 3.14% | 2.18% |
| 2026/03/03 | 21.84% | 13.55% | 4.99% | 4.58% | 4.72% | 2.92% | 3.9% | 1.66% | 2.87% | 2.15% |
| 2026/03/04 | 20.21% | 14.83% | 5.14% | 3.97% | 5.34% | 2.23% | 4.37% | 1.6% | 3.18% | 2.22% |
| 2026/03/05 | 20.02% | 15.22% | 5.78% | 4.06% | 5.42% | 3.15% | 4.13% | 1.4% | 3.16% | 2.28% |
| 2026/03/06 | 20.31% | 15.18% | 5.42% | 2.86% | 5.52% | 2.88% | 4.06% | 1.56% | 3.49% | 2.25% |
| 2026/03/07 | 19.55% | 15.68% | 4.28% | 3.68% | 3.92% | 2.83% | 4.05% | 1.8% | 3.76% | 2.18% |
| 2026/03/08 | 21% | 13.95% | 3.99% | 3.59% | 4.19% | 3.32% | 4.17% | 1.93% | 3.46% | 1.83% |
| 2026/03/09 | 19.72% | 14.4% | 5.3% | 3.55% | 4.81% | 3.31% | 4.59% | 1.78% | 2.84% | 2.04% |
| 2026/03/10 | 19.93% | 16.18% | 5.27% | 3.95% | 6.4% | 2.88% | 4.06% | 1.43% | 2.61% | 2.14% |
| 2026/03/11 | 20.34% | 16.16% | 4.56% | 3.27% | 4.69% | 4.01% | 4.72% | 1.84% | 2.92% | 1.9% |
| 2026/03/12 | 20.75% | 15.96% | 5.19% | 3.2% | 3.97% | 4.23% | 4.29% | 1.56% | 2.54% | 2.68% |
| 2026/03/13 | 20.83% | 17.32% | 4.55% | 3.96% | 2.11% | 3.85% | 4.51% | 1.9% | 2.91% | 1.89% |
| 2026/03/14 | 18.67% | 16.89% | 5.56% | 4.06% | 4.78% | 4.07% | 4.15% | 1.92% | 2.66% | 1.86% |
| 2026/03/15 | 18.52% | 16.85% | 4.71% | 4.01% | 3.89% | 4.79% | 4.63% | 2.5% | 2.78% | 1.65% |
| 2026/03/16 | 18.13% | 16.65% | 5.77% | 4.39% | 4.69% | 4.32% | 4.37% | 2% | 2.41% | 2.39% |
| 2026/03/17 | 19.61% | 16.82% | 5.91% | 3.82% | 2.95% | 4.27% | 3.7% | 1.68% | 2.26% | 1.47% |
| 2026/03/18 | 20.15% | 17.72% | 6.73% | 4.15% | 3.46% | 4.52% | 3.67% | 1.47% | 2.18% | 1.78% |
| 2026/03/19 | 19.72% | 18.19% | 6.59% | 3.96% | 3.59% | 4% | 4.03% | 1.47% | 2.06% | 1.98% |
| 2026/03/20 | 20.05% | 18.53% | 6.98% | 4.58% | 2.62% | 4.7% | 3.95% | 1.64% | 0.8% | 1.75% |
| 2026/03/21 | 19.4% | 17.23% | 6.51% | 5.06% | 1.98% | 4.08% | 3.32% | 2.65% | 0.09% | 1.94% |
| 2026/03/22 | 20.81% | 15.4% | 5.37% | 4.59% | 3.07% | 4.74% | 3.43% | 1.61% | 2.01% | 1.51% |
| 2026/03/23 | 18.79% | 16.42% | 5.03% | 4.69% | 3.2% | 4.99% | 4.1% | 2.26% | 2.2% | 1.31% |
| 2026/03/24 | 19.36% | 16.63% | 5.85% | 3.78% | 2.91% | 4.22% | 3.66% | 1.68% | 2.26% | 1.47% |
| 2026/03/25 | 18.91% | 17.6% | 5.39% | 6.21% | 5.83% | 3.87% | 3.3% | 1.98% | 1.73% | 1.54% |
| 2026/03/26 | 18.4% | 17.83% | 6% | 6.18% | 5.99% | 3.25% | 3.39% | 2.01% | 1.43% | 1.56% |
| 2026/03/27 | 18.85% | 17.64% | 6.52% | 4.39% | 4.68% | 2.89% | 3.48% | 2.22% | 1.85% | 2.29% |
| 2026/03/28 | 17.02% | 16.69% | 6.17% | 4.75% | 4.87% | 4.15% | 3.91% | 2.11% | 1.9% | 2.02% |
| 2026/03/29 | 18.34% | 17.17% | 6.58% | 5.14% | 2.95% | 4.45% | 3.97% | 2.03% | 1.8% | 2.07% |
| 2026/03/30 | 18.05% | 17.22% | 6.44% | 5.88% | 1.59% | 4.74% | 4.06% | 2.12% | 2% | 1.9% |
| 2026/03/31 | 18.1% | 17.71% | 6.66% | 5.42% | 5.3% | 4.2% | 3.45% | 1.89% | 1.44% | 1.34% |
- getyourguide.com
- viator.com
- headout.com
- booking.com
- londoneye.com
- klook.com
- tripadvisor.com
- tripadvisor.co.uk
- cooldestinations.com
- tiqets.com
Copyright © Adthena. All rights reserved.
In March 2026, GetYourGuide led with fluctuating spend shares, peaking at 21.84%. Viator showed a steady rise, ending at 17.71%. Headout’s share increased, closing at 6.66%. Booking.com and LondonEye saw varied trends, finishing at 5.42% and 5.30%, respectively.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1321 |
| 2026/03/02 | 1324 |
| 2026/03/03 | 1336 |
| 2026/03/04 | 1347 |
| 2026/03/05 | 1380 |
| 2026/03/06 | 1397 |
| 2026/03/07 | 1398 |
| 2026/03/08 | 1372 |
| 2026/03/09 | 1344 |
| 2026/03/10 | 1329 |
| 2026/03/11 | 1355 |
| 2026/03/12 | 1394 |
| 2026/03/13 | 1417 |
| 2026/03/14 | 1380 |
| 2026/03/15 | 1395 |
| 2026/03/16 | 1398 |
| 2026/03/17 | 1405 |
| 2026/03/18 | 1374 |
| 2026/03/19 | 1361 |
| 2026/03/20 | 1365 |
| 2026/03/21 | 1369 |
| 2026/03/22 | 1386 |
| 2026/03/23 | 1368 |
| 2026/03/24 | 1405 |
| 2026/03/25 | 1282 |
| 2026/03/26 | 1291 |
| 2026/03/27 | 1283 |
| 2026/03/28 | 1311 |
| 2026/03/29 | 1260 |
| 2026/03/30 | 1261 |
| 2026/03/31 | 1206 |
Copyright © Adthena. All rights reserved.
March began with 1,321 advertisers, peaking at 1,417 mid-month. A decline followed, ending at 1,206.
