Why is the UK Travel Activities July 2026 Report useful and how should I use it?

Why is the UK Travel Activities July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Travel Activities July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Travel Activities July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Travel Activities July 2026 Report?

The UK Travel Activities July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Travel Activities July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Travel Activities July 2026 Report for?

The UK Travel Activities July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Travel Activities - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Activities UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.8302633749
	74.1697366251

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	60
	40

60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	31%
Transactional	7%
Navigational	1%
Seasonal	3%
Local	9%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 UK Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	16.79
getyourguide.com	16.47
booking.com	8.9
headout.com	8.24
tripadvisor.com	5.61
londoneye.com	4.38
tiqets.com	2.72
klook.com	2.49
groupon.co.uk	2.28
attractiontickets.com	1.83
others	30.29

viator.com - 16.79%
getyourguide.com - 16.47%
booking.com - 8.9%
headout.com - 8.24%
tripadvisor.com - 5.61%
londoneye.com - 4.38%
tiqets.com - 2.72%
klook.com - 2.49%
groupon.co.uk - 2.28%
attractiontickets.com - 1.83%
others - 30.29%

In the travel activities PPC landscape, Viator leads with 16.79% click share, closely followed by GetYourGuide at 16.47%. Others collectively dominate with 30.29%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 UK Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	booking.com	headout.com	tripadvisor.com	londoneye.com	tiqets.com	klook.com	goldentours.com	tripadvisor.co.uk
2026/07/01	15.48%	18.88%	10.65%	11.23%	7.91%	4.07%	3.58%	2.42%	0.96%	2.2%
2026/07/02	15.39%	18.5%	10.29%	10.01%	5.47%	3.3%	3.6%	2.11%	1.76%	2.46%
2026/07/03	15.95%	18.7%	9.44%	10.14%	5.46%	3.28%	4.07%	2.23%	1.49%	2.6%
2026/07/04	16.23%	18.96%	9.01%	10.93%	6.58%	3.24%	4.46%	1.23%	1.35%	2.54%
2026/07/05	16.8%	18.28%	9.06%	9.6%	4.67%	4.47%	4.19%	1.34%	1.99%	2.89%
2026/07/06	17.78%	19.56%	6.98%	10.53%	6.01%	3.99%	4.27%	1.55%	2.09%	2.75%
2026/07/07	15.29%	18%	8.84%	9.53%	2.93%	2.05%	3.37%	1.87%	1.5%	3.12%
2026/07/08	16.76%	19.13%	7.78%	11.06%	3.99%	3.73%	4.01%	2.62%	1.89%	2.57%
2026/07/09	17.82%	19.01%	8.98%	10.31%	5.24%	2.89%	4.07%	1.65%	1.59%	2.73%
2026/07/10	16.7%	21.6%	8.77%	9.68%	4.28%	2.5%	3.35%	1.46%	2.39%	2.7%
2026/07/11	16.77%	20.62%	8.16%	10.39%	3.56%	3.19%	2.88%	2.03%	1.9%	2.14%
2026/07/12	17.54%	19.77%	9.6%	9.14%	4.05%	2.38%	3.26%	1.79%	1.53%	2.32%
2026/07/13	17.72%	19.51%	9.17%	9.36%	4.45%	2.63%	2.83%	2.12%	1.38%	2.86%
2026/07/14	16.82%	18.21%	8.8%	7.94%	7.25%	2.82%	2.72%	1.27%	1.74%	2.75%
2026/07/15	17.82%	18.34%	8.91%	9.16%	6.15%	4.1%	2.41%	1.33%	1.74%	2.15%
2026/07/16	17.77%	16.77%	9.9%	6.97%	6.56%	3.16%	2.2%	1.46%	2.79%	2.49%
2026/07/17	17.22%	18.33%	8.49%	9.06%	6.38%	3.9%	2.94%	2.14%	2.15%	2.63%
2026/07/18	17.09%	19.16%	10.43%	9.37%	5.93%	4.98%	3.11%	2.19%	2.15%	1.78%
2026/07/19	17.63%	18.95%	11.13%	8.85%	2.76%	3.78%	2.54%	2.04%	2.43%	2.75%
2026/07/20	16.21%	18.38%	8.05%	9.69%	7.78%	3.36%	2.44%	2.37%	2.46%	2.29%
2026/07/21	16.76%	18.07%	8.78%	7.92%	7.25%	2.79%	2.72%	1.27%	1.73%	2.73%
2026/07/22	16.62%	19.43%	9.21%	9.14%	5.64%	2.98%	2.82%	2%	2.06%	2.36%
2026/07/23	16.37%	18.62%	9.05%	10.25%	4.83%	3.34%	2.52%	2.61%	2.22%	2.31%
2026/07/24	17.67%	19.32%	9.36%	8.49%	5.01%	3.94%	2.93%	1.98%	1.9%	2.21%
2026/07/25	17.38%	19.09%	8.66%	8.21%	5.59%	3.06%	2.99%	1.74%	2.16%	2.37%
2026/07/26	17.73%	18.25%	8.72%	7.84%	5.61%	3.31%	2.47%	1.85%	1.82%	2.63%
2026/07/27	15.96%	16.57%	8.2%	8.19%	6.95%	3.52%	2.32%	2.4%	1.65%	2.75%
2026/07/28	16.22%	14.8%	8.4%	5.22%	5.63%	4.55%	2.42%	2.63%	2.18%	2.58%
2026/07/29	17.5%	15.78%	8.55%	1.43%	8.37%	4.34%	3.1%	4.77%	2.33%	1.43%
2026/07/30	17.54%	13.94%	9.73%	6.58%	5.39%	5.62%	3.21%	2.9%	2.63%	1.18%
2026/07/31	18.31%	15.04%	10.53%	8.35%	5.95%	4.69%	2.71%	2.48%	1.91%	1.19%

getyourguide.com
viator.com
booking.com
headout.com
tripadvisor.com
londoneye.com
tiqets.com
klook.com
goldentours.com
tripadvisor.co.uk

In July 2026, Viator led PPC spend, peaking at 21.60%. GetYourGuide followed, ending at 18.31%. Booking.com and Headout showed fluctuations, while Tripadvisor.co.uk declined, closing at 1.19%.

Market Exposure

Competitor Count for UK Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	1203
2026/07/02	1236
2026/07/03	1279
2026/07/04	1292
2026/07/05	1285
2026/07/06	1258
2026/07/07	1285
2026/07/08	1233
2026/07/09	1237
2026/07/10	1284
2026/07/11	1286
2026/07/12	1304
2026/07/13	1269
2026/07/14	1292
2026/07/15	1302
2026/07/16	1269
2026/07/17	1176
2026/07/18	1161
2026/07/19	1220
2026/07/20	1129
2026/07/21	1292
2026/07/22	1339
2026/07/23	1363
2026/07/24	1355
2026/07/25	1387
2026/07/26	1433
2026/07/27	1341
2026/07/28	1427
2026/07/29	1205
2026/07/30	1192
2026/07/31	1122

July saw a dynamic shift in advertisers, starting at 1,203 and peaking at 1,433 on the 26th. The month concluded with a dip to 1,122.

Campaign Efficiency

Market Loss & Market Gains for UK Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
klook.com	0.9%
trip.com	0.75%
tripadvisor.com	0.67%
londoneye.com	0.65%
cooldestinations.com	0.59%
getyourguide.com	-0.36%
onthebeach.co.uk	-0.57%
tiqets.com	-0.57%
viator.com	-1.38%
headout.com	-1.62%

Trip.com and Klook.com lead with click share gains, while Headout.com and Viator.com face declines.

Campaign Efficiency

UK Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	getyourguide.com	viator.com	booking.com	headout.com	tripadvisor.com	groupon.co.uk	klook.com	tiqets.com	lovetovisit.com	goldentours.com
2026/07/01	16.02%	19.35%	12.38%	12.51%	8.01%	2.94%	3.21%	3.88%	1.49%	0.88%
2026/07/02	15.82%	18.21%	10.93%	10.86%	6.3%	2.25%	2.94%	3.61%	1.4%	2.55%
2026/07/03	16.42%	18.97%	9.94%	10.81%	5.62%	3.02%	3.36%	3.99%	1.59%	2.45%
2026/07/04	17.1%	19.35%	9.98%	12.02%	6.39%	2.47%	1.51%	4.7%	1.34%	1.08%
2026/07/05	17.75%	18.61%	10.12%	10.74%	4.06%	2.56%	1.8%	4.48%	1.53%	1.88%
2026/07/06	18.84%	20.63%	7.36%	11.91%	6.15%	2.93%	2.1%	4.44%	1.83%	2%
2026/07/07	15.88%	18.42%	10.11%	9.59%	3.17%	4.46%	2.55%	3.36%	2.7%	1.53%
2026/07/08	17.22%	19.79%	8.51%	12.05%	4.02%	3.19%	3.76%	4.04%	1.78%	2.12%
2026/07/09	17.8%	19.86%	9.92%	10.02%	5.22%	2.79%	2.05%	3.6%	1.53%	2.57%
2026/07/10	17.92%	21.66%	9.79%	9.98%	4.79%	1.98%	2.13%	3.13%	1.19%	2.73%
2026/07/11	17.74%	21.18%	8.67%	11.24%	3.92%	1.5%	3.17%	2.61%	1.04%	1.97%
2026/07/12	18.55%	20.51%	10.22%	10.16%	4.55%	1.82%	2.41%	3.02%	1.49%	1.62%
2026/07/13	18.72%	19.75%	9.91%	10.29%	4.75%	2.29%	3.03%	2.48%	1.36%	1.23%
2026/07/14	18.25%	18.48%	10.03%	8.49%	6.95%	2.72%	1.69%	2.56%	1.8%	1.78%
2026/07/15	18.49%	18.43%	10.3%	10.65%	6.2%	1.37%	2.39%	2.31%	1.12%	2%
2026/07/16	18.76%	17.03%	11.29%	8.32%	6.82%	1.02%	2.56%	1.95%	1.23%	3.24%
2026/07/17	18.47%	19.52%	9.29%	11.16%	7.57%	0.89%	3.21%	2.91%	0.91%	1.92%
2026/07/18	18.35%	19.57%	11.83%	10.75%	6.07%	1.63%	2.88%	3.27%	1.26%	1.89%
2026/07/19	17.92%	19.77%	12.5%	11.15%	2.73%	1.9%	3.11%	2.67%	1.1%	2.34%
2026/07/20	17.53%	18.82%	8.61%	10.58%	7.99%	1.11%	3.97%	2.51%	0.72%	2.78%
2026/07/21	18.25%	18.48%	10.03%	8.49%	6.95%	2.72%	1.69%	2.56%	1.8%	1.78%
2026/07/22	17.4%	19.9%	10.26%	10.51%	5.66%	1.91%	2.74%	2.61%	1.5%	2.32%
2026/07/23	16.91%	18.77%	10.45%	11.13%	4.61%	2.82%	3.88%	2.36%	1.33%	2.38%
2026/07/24	18.6%	19.48%	10.52%	9.32%	5.24%	2.04%	2.86%	2.82%	1.54%	2.03%
2026/07/25	18.34%	19.01%	9.91%	9.28%	6.08%	1.71%	2.43%	2.93%	1.6%	2.25%
2026/07/26	18.53%	18.5%	9.71%	8.43%	5.62%	2.54%	2.58%	2.38%	1.56%	1.98%
2026/07/27	16.13%	16.31%	9.01%	9.15%	7.29%	1.94%	3.36%	2.3%	1.73%	1.64%
2026/07/28	16.36%	15.2%	9.44%	6.2%	5.91%	2.9%	3.64%	2.49%	2.31%	2.14%
2026/07/29	18.06%	16.44%	9.71%	1.26%	7.9%	1.94%	6.23%	3.03%	2.29%	2.41%
2026/07/30	18.18%	14.87%	11.09%	7.87%	4.74%	2.34%	3.79%	3.15%	2.97%	2.5%
2026/07/31	18.67%	15.88%	12.25%	9.29%	5.38%	3.44%	3.3%	2.69%	2.66%	1.88%

getyourguide.com
viator.com
booking.com
headout.com
tripadvisor.com
groupon.co.uk
klook.com
tiqets.com
lovetovisit.com
goldentours.com

In July 2026, Viator led with a peak impression share of 21.66% on July 10. GetYourGuide followed closely, peaking at 18.84% on July 6. Booking.com showed a steady rise, ending at 12.25%. Headout’s share fluctuated, dropping to 1.26% on July 29. Overall, Viator maintained dominance throughout the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Travel Activities - Last month

1
Disneyland Paris Tickets - Best Value Guaranteed https://www.attractiontickets.com
Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers. Avoid A Long Queue. ABTOT Protected.
2
Ticket + London Eye Fast-Track Entry | London | Big Bus Tours https://www.bigbustours.com
Enjoy a 48-hour hop-on, hop-off sightseeing bus tour and then skip the queues with fast-track entry to London Eye Book now with Big Bus Tours
3
London Eye | Last Minute Tickets Available https://www.london-tickets.co.uk › london-eye
Free cancellation & full refund with 24/7 customer support. Selling out quickly, book now. Read real traveler reviews and book with confidence. Loved by 52 million guests worldwide. Easy Booking Process. No Print Out Required. No Hidden Fees/Taxes.
4
The London Eye | Official Tickets https://www.londoneye.com › london
Book online today and experience spectacular views over the city. Experience one of London's must-visit attractions.
5
On the Beach™ Official Site | Last Minute Holiday Deals https://www.onthebeach.co.uk
Book your Package Holiday Today with On the Beach - ATOL & ABTA Protected. Book your next jollies for just £19pp Deposit. Tiny deposits, mahoosive memories. 2026 Jollies Now on Sale.

In the competitive world of travel PPC, five standout ads capture attention. Attractiontickets.com promises Disneyland Paris magic with queue-jumping and price-matching guarantees. Bigbustours.com offers a seamless London experience with fast-track London Eye entry. London-tickets.co.uk emphasizes flexibility with free cancellations and glowing reviews. Londoneye.com invites visitors to breathtaking city views. Onthebeach.co.uk entices with affordable, protected holiday deals. Each ad uniquely appeals to travelers’ desires for convenience, value, and unforgettable experiences.

Frequently Asked Questions

Why is the UK Travel Activities July 2026 Report useful and how should I use it?

Why is the UK Travel Activities July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Travel Activities July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Travel Activities July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Travel Activities July 2026 Report?

The UK Travel Activities July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Travel Activities July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Travel Activities July 2026 Report for?

The UK Travel Activities July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Travel Activities - PPC Market Share Analysis July 2026

Activities – UK

Google AI Overview visibility for Travel Activities UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Travel Activities brands

Share of Spend for the top 10 UK Travel Activities brands

Competitor Count for UK Travel Activities

Market Loss & Market Gains for UK Travel Activities

UK Travel Activities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Travel Activities

Frequently Asked Questions

Why is the UK Travel Activities July 2026 Report useful and how should I use it?

Why is the UK Travel Activities July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Travel Activities July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Travel Activities July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

Related reports

US Activities

AUS Activities