Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 19.3 |
| viator.com | 18.62 |
| booking.com | 6.9 |
| headout.com | 5.66 |
| tripadvisor.com | 5.16 |
| klook.com | 4.99 |
| onthebeach.co.uk | 3.04 |
| groupon.co.uk | 2.97 |
| londoneye.com | 2.59 |
| lovetovisit.com | 2.18 |
| others | 28.59 |
- getyourguide.com - 19.3%
- viator.com - 18.62%
- booking.com - 6.9%
- headout.com - 5.66%
- tripadvisor.com - 5.16%
- klook.com - 4.99%
- onthebeach.co.uk - 3.04%
- groupon.co.uk - 2.97%
- londoneye.com - 2.59%
- lovetovisit.com - 2.18%
- others - 28.59%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, GetYourGuide leads with 19.3% click share, closely followed by Viator at 18.62%. Booking.com captures 6.9%, while others collectively hold 28.59%.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | booking.com | tripadvisor.com | headout.com | klook.com | tripadvisor.co.uk | groupon.co.uk | cooldestinations.com | londoneye.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 19.83% | 19.55% | 6.58% | 3.42% | 5.02% | 3.41% | 2.15% | 2.04% | 1.42% | 3.74% |
| 2026/04/02 | 20.17% | 19.52% | 5.83% | 3.38% | 5.26% | 3.07% | 2.44% | 1.48% | 1.45% | 2.18% |
| 2026/04/03 | 20.8% | 19.21% | 6.42% | 4.51% | 5.98% | 3.07% | 2.17% | 1.8% | 2.57% | 2.24% |
| 2026/04/04 | 20% | 20.25% | 6.23% | 3.69% | 5.43% | 3.06% | 2.74% | 1.4% | 2.32% | 2.52% |
| 2026/04/05 | 19.84% | 18.98% | 6.24% | 3.8% | 5.68% | 2.85% | 3% | 1.66% | 2.45% | 1.05% |
| 2026/04/06 | 18.67% | 19.85% | 4.94% | 4.21% | 5.18% | 3.71% | 3.17% | 1.7% | 2.27% | 2.65% |
| 2026/04/07 | 20.01% | 18.78% | 6.32% | 5.04% | 4.93% | 5.2% | 2.35% | 2.26% | 0.54% | 1.68% |
| 2026/04/08 | 19.7% | 18.88% | 6.78% | 5.51% | 5.12% | 5.4% | 2.39% | 1.25% | 1.24% | 1.43% |
| 2026/04/09 | 19.54% | 20.33% | 5.89% | 4.81% | 5.96% | 4.78% | 2.49% | 1.87% | 2.38% | 1.42% |
| 2026/04/10 | 19.14% | 20.23% | 5.34% | 4.5% | 4.55% | 5.42% | 2.62% | 2.02% | 2.1% | 3.74% |
| 2026/04/11 | 18.76% | 19.53% | 7.24% | 5.13% | 5.57% | 4.19% | 2.54% | 2.39% | 1.69% | 2.55% |
| 2026/04/12 | 19.61% | 20.42% | 6.7% | 5.91% | 7.13% | 4.79% | 2.15% | 1.89% | 1.68% | 2.45% |
| 2026/04/13 | 19.71% | 19.66% | 6.74% | 3.83% | 5% | 5.47% | 2.14% | 2% | 1.42% | 2.96% |
| 2026/04/14 | 18.64% | 18.14% | 7.85% | 4.27% | 5.44% | 5.4% | 2.33% | 1.88% | 1.71% | 3.25% |
| 2026/04/15 | 19.86% | 15.94% | 9.51% | 5.28% | 5.96% | 4.51% | 2.78% | 2.21% | 1.3% | 2.62% |
| 2026/04/16 | 21.05% | 17.71% | 9.31% | 5.29% | 5.8% | 4.38% | 1.81% | 1.71% | 1.15% | 4.41% |
| 2026/04/17 | 19.22% | 20.43% | 7.77% | 5.1% | 5.56% | 3.5% | 2.13% | 1.66% | 1.19% | 2.83% |
| 2026/04/18 | 19.1% | 20.19% | 9.38% | 3.77% | 4.91% | 4.43% | 2.31% | 2.09% | 1.53% | 3.05% |
| 2026/04/19 | 18.89% | 20.4% | 7.15% | 4.85% | 5.17% | 4.37% | 3% | 2.06% | 1.96% | 2.09% |
| 2026/04/20 | 21.52% | 21.83% | 6.98% | 5.44% | 4.78% | 3.61% | 2.24% | 2.42% | 2.19% | 1.6% |
| 2026/04/21 | 19.27% | 22.14% | 5.58% | 5.07% | 5.97% | 5.48% | 2.78% | 2.08% | 2.17% | 1.49% |
| 2026/04/22 | 17.88% | 22.32% | 6.81% | 4.75% | 6.33% | 3.89% | 2.11% | 2.37% | 1.52% | 2.17% |
| 2026/04/23 | 18.81% | 19.8% | 6.49% | 5.41% | 7.35% | 3.52% | 2.56% | 2.48% | 1.62% | 1.44% |
| 2026/04/24 | 19.06% | 15.45% | 5.96% | 6.17% | 6.39% | 3.6% | 2.49% | 2.23% | 1.41% | 3.93% |
| 2026/04/25 | 18.83% | 7.95% | 10.1% | 5.17% | 6.35% | 4.94% | 2.53% | 2.21% | 2.21% | 2.77% |
| 2026/04/26 | 18.09% | 17.13% | 7.81% | 7.09% | 7.64% | 3.96% | 2.24% | 1.97% | 0.6% | 1.81% |
| 2026/04/27 | 17.91% | 16.4% | 6.96% | 6.46% | 6.01% | 4.4% | 2.54% | 1.72% | 0.78% | 2.9% |
| 2026/04/28 | 18.47% | 17.73% | 6.57% | 6.55% | 6.08% | 5.72% | 2.36% | 2.41% | 1.26% | 0.78% |
| 2026/04/29 | 18.87% | 18.02% | 6.3% | 6.67% | 5.74% | 5.01% | 2.42% | 1.91% | 1.06% | 0.09% |
| 2026/04/30 | 19.18% | 17.59% | 8.23% | 7.35% | 7.35% | 4.28% | 2.28% | 2.06% | 0.96% | 0.1% |
- viator.com
- getyourguide.com
- booking.com
- tripadvisor.com
- headout.com
- klook.com
- tripadvisor.co.uk
- groupon.co.uk
- cooldestinations.com
- londoneye.com
Copyright © Adthena. All rights reserved.
Viator’s spend share fluctuated, peaking at 21.52% on April 20. GetYourGuide surged to 22.32% on April 22, while Booking.com saw a rise to 10.1% on April 25. April concluded with Viator leading, followed by GetYourGuide.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1283 |
| 2026/04/02 | 1287 |
| 2026/04/03 | 1372 |
| 2026/04/04 | 1363 |
| 2026/04/05 | 1383 |
| 2026/04/06 | 1339 |
| 2026/04/07 | 1361 |
| 2026/04/08 | 1359 |
| 2026/04/09 | 1343 |
| 2026/04/10 | 1373 |
| 2026/04/11 | 1354 |
| 2026/04/12 | 1317 |
| 2026/04/13 | 1334 |
| 2026/04/14 | 1358 |
| 2026/04/15 | 1365 |
| 2026/04/16 | 1305 |
| 2026/04/17 | 1286 |
| 2026/04/18 | 1307 |
| 2026/04/19 | 1338 |
| 2026/04/20 | 1306 |
| 2026/04/21 | 1285 |
| 2026/04/22 | 1311 |
| 2026/04/23 | 1291 |
| 2026/04/24 | 1322 |
| 2026/04/25 | 1340 |
| 2026/04/26 | 1300 |
| 2026/04/27 | 1306 |
| 2026/04/28 | 1278 |
| 2026/04/29 | 1290 |
| 2026/04/30 | 1240 |
Copyright © Adthena. All rights reserved.
April began with 1,283 advertisers, peaking at 1,383 on April 5. The month ended with a decline to 1,240 advertisers.
