US Finance Credit Cards - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – US

Google AI Overview visibility for Finance Credit Cards US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.2023325998
79.7976674002
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 79
21
79%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 9%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
creditkarma.com 15.87
americanexpress.com 14.55
chase.com 12.22
capitalone.com 12.08
discover.com 9.9
carecredit.com 4.69
paypal.com 3.59
experian.com 3.57
citi.com 2.53
navyfederal.org 2.1
others 18.9
  • creditkarma.com - 15.87%
  • americanexpress.com - 14.55%
  • chase.com - 12.22%
  • capitalone.com - 12.08%
  • discover.com - 9.9%
  • carecredit.com - 4.69%
  • paypal.com - 3.59%
  • experian.com - 3.57%
  • citi.com - 2.53%
  • navyfederal.org - 2.1%
  • others - 18.9%

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In the PPC landscape, Credit Karma leads with 15.87% click share, closely followed by American Express at 14.55%. ‘Others’ collectively hold a significant 18.9%.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date capitalone.com chase.com discover.com americanexpress.com nerdwallet.com creditkarma.com experian.com forbes.com carecredit.com comparecredit.com
2026/03/01 17.82% 10.65% 9.35% 7.79% 5.41% 5.37% 3.97% 2.68% 3.31% 4.55%
2026/03/02 18.74% 10.45% 11.03% 6.83% 6.45% 5.21% 4.36% 3.14% 3.08% 4.09%
2026/03/03 17.43% 10.99% 10.24% 7.42% 4.45% 6.85% 4.13% 3.19% 3.04% 4.61%
2026/03/04 18.93% 9.93% 9.07% 7.89% 5.4% 6.75% 4.58% 2.67% 3.19% 3.96%
2026/03/05 19.37% 9.75% 10% 7.91% 5.79% 5.65% 4.66% 3.29% 2.68% 2.69%
2026/03/06 18.99% 10.22% 10.12% 8.47% 7.15% 4.83% 4.9% 3.18% 3.1% 3.35%
2026/03/07 17.76% 10.37% 10.52% 7.28% 6.3% 5.28% 5.83% 3.02% 3.24% 2.81%
2026/03/08 17.41% 9.9% 9.95% 7.53% 8.11% 5.67% 4.91% 2.45% 3.11% 3.64%
2026/03/09 18.77% 10.39% 10.87% 7.68% 7% 4.74% 4.46% 2.99% 2.83% 4.5%
2026/03/10 19.21% 10.74% 11.22% 7.17% 5.42% 3.98% 4.83% 2.31% 3.78% 4.13%
2026/03/11 20.29% 10.81% 11.36% 7.63% 6.02% 4.5% 4.73% 1.97% 3.28% 3.03%
2026/03/12 19.79% 11.08% 10.57% 7.13% 6.05% 4.68% 4.64% 1.89% 3.58% 3.78%
2026/03/13 19.84% 10.66% 10.45% 7.53% 6.46% 4.34% 4.81% 1.89% 3.42% 3.27%
2026/03/14 18.14% 9.99% 10.51% 7.16% 7.62% 4.12% 4.66% 1.81% 3.27% 3.45%
2026/03/15 18.76% 10.83% 10.92% 7.14% 6.91% 3.62% 4.52% 1.65% 3.21% 3.2%
2026/03/16 19.98% 10.86% 10.77% 6.34% 8% 4.23% 4.56% 1.78% 3.38% 2.87%
2026/03/17 20.39% 10.69% 11.4% 6.75% 7.12% 4.55% 3.89% 1.55% 3.53% 3.31%
2026/03/18 20.86% 10.65% 11.31% 6.95% 5.26% 5.08% 3.9% 2.36% 2.75% 2.94%
2026/03/19 19.27% 10.07% 11.6% 7.12% 5.63% 4.55% 3.28% 2.57% 2.91% 2.03%
2026/03/20 19.19% 9.95% 11.43% 7.78% 6.87% 3.7% 3.31% 1.65% 3.66% 1.36%
2026/03/21 18.04% 10.87% 9.79% 7.26% 7.16% 3.91% 4.75% 2.66% 3.73% 1.2%
2026/03/22 17.94% 11.06% 9.97% 6.63% 7.33% 3.23% 4.25% 2.46% 3.49% 2.16%
2026/03/23 18.49% 10.81% 9.45% 6.59% 5.57% 4.07% 5.22% 2.52% 3.61% 2.59%
2026/03/24 19.26% 11.8% 9.44% 6.65% 6.61% 3.78% 4.02% 2.27% 3.42% 1.97%
2026/03/25 20.33% 10.09% 9.85% 6.93% 7.15% 3.6% 4.78% 2.14% 3.63% 2.96%
2026/03/26 19.11% 10.64% 10.21% 7.41% 6.96% 3.75% 4.96% 2.02% 3.92% 1.64%
2026/03/27 19.19% 10.04% 10.85% 6.93% 6.35% 4.03% 5.47% 1.78% 3.44% 2.11%
2026/03/28 19.25% 9.96% 9.73% 6.87% 6.86% 4.26% 5.66% 2.94% 3.42% 2.43%
2026/03/29 19.52% 9.99% 9.66% 6.75% 7.03% 5.03% 5.18% 3.05% 2.98% 2.37%
2026/03/30 18.75% 10.12% 10.48% 6.79% 8.08% 4.92% 4.38% 3.62% 3% 2.6%
2026/03/31 19.6% 10.58% 10.53% 7.27% 5.72% 5.27% 4.36% 3.61% 3.34% 2.45%
  • capitalone.com
  • chase.com
  • discover.com
  • americanexpress.com
  • nerdwallet.com
  • creditkarma.com
  • experian.com
  • forbes.com
  • carecredit.com
  • comparecredit.com

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In March 2026, Capital One led with a steady increase, peaking at 20.86%. Chase and Discover followed, showing fluctuations but maintaining strong positions. American Express and NerdWallet experienced varied trends, while Forbes and CareCredit saw modest gains. The month concluded with Capital One dominating the spend share.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 572
2026/03/02 558
2026/03/03 548
2026/03/04 540
2026/03/05 552
2026/03/06 554
2026/03/07 541
2026/03/08 540
2026/03/09 529
2026/03/10 535
2026/03/11 535
2026/03/12 525
2026/03/13 535
2026/03/14 535
2026/03/15 542
2026/03/16 550
2026/03/17 549
2026/03/18 550
2026/03/19 552
2026/03/20 555
2026/03/21 560
2026/03/22 564
2026/03/23 545
2026/03/24 539
2026/03/25 539
2026/03/26 529
2026/03/27 538
2026/03/28 538
2026/03/29 542
2026/03/30 536
2026/03/31 530

Copyright © Adthena. All rights reserved.

March began with 572 advertisers, gradually declining to 530 by month’s end. Mid-month saw fluctuations, peaking at 564 on March 22.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
creditkarma.com 1.32%
paypal.com 0.5%
chime.com 0.23%
cardcritics.com 0.18%
citi.com 0.13%
chase.com -0.29%
capitalone.com -0.29%
bankofamerica.com -0.3%
comparecredit.com -0.36%
americanexpress.com -0.53%

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Creditkarma.com surged with a 1.32 increase, while americanexpress.com dropped by 0.53.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com creditkarma.com americanexpress.com experian.com discover.com chase.com nerdwallet.com carecredit.com comparecredit.com wellsfargo.com
2026/03/01 16.12% 9.73% 10.18% 6.74% 6.05% 7.85% 3.15% 2.25% 4.11% 2.55%
2026/03/02 17.13% 9.3% 8.99% 8.45% 7.23% 7.73% 3.64% 2.49% 3.53% 2.48%
2026/03/03 16.91% 9.12% 10.14% 7.3% 7.38% 7.77% 2.39% 2.37% 4.02% 2.48%
2026/03/04 18.38% 9.42% 10.76% 6.95% 6.36% 7.21% 3.01% 2.46% 3.35% 2.48%
2026/03/05 18.8% 8.5% 10.34% 6.99% 7.41% 7.19% 3.32% 2.19% 2.46% 2.2%
2026/03/06 18.96% 8.4% 10.07% 7.77% 7.68% 7.54% 4.61% 2.41% 2.72% 2.13%
2026/03/07 16.98% 9.12% 9.54% 8.51% 7.85% 7.31% 3.32% 2.42% 2.47% 2.03%
2026/03/08 16.59% 9.38% 9.4% 8.32% 7.63% 7.55% 4.71% 2.11% 2.8% 2.3%
2026/03/09 17.83% 8.59% 9.98% 7.16% 8.48% 7.01% 4.06% 2.29% 3.46% 2.01%
2026/03/10 18.67% 7.59% 8.37% 7.84% 8.48% 8.05% 3.02% 2.81% 3.65% 1.72%
2026/03/11 19.4% 9.32% 9.86% 7.56% 8.7% 7.7% 3.32% 2.41% 2.53% 2.35%
2026/03/12 18.15% 9.38% 9.63% 8.65% 7.47% 8.17% 3.2% 2.69% 2.93% 1.93%
2026/03/13 18.58% 8.97% 10.16% 7.49% 8.04% 7.58% 3.83% 2.79% 2.59% 1.74%
2026/03/14 17.07% 8.11% 9.37% 7.44% 8.32% 7.29% 4.2% 2.25% 2.88% 2.06%
2026/03/15 18.59% 7.41% 9.76% 7.59% 8.15% 8.15% 3.86% 2.45% 3.02% 1.75%
2026/03/16 19.34% 8.86% 8.68% 7.12% 8.15% 7.77% 4.71% 2.37% 2.58% 2.04%
2026/03/17 19.78% 8.7% 8.7% 6.28% 9.15% 7.38% 4.08% 2.63% 3.1% 1.65%
2026/03/18 19.63% 9.2% 9.19% 6.37% 8.47% 7.54% 3.24% 1.9% 2.85% 2.24%
2026/03/19 18.76% 9.44% 9.03% 5.99% 8.67% 7.08% 3.23% 2.12% 1.95% 2.23%
2026/03/20 18.09% 8.5% 10.33% 5.93% 8.73% 7.13% 4.29% 2.62% 1.11% 2.35%
2026/03/21 16.61% 8.93% 9.84% 7.95% 7.13% 7.98% 4.03% 2.78% 1.22% 2.05%
2026/03/22 17.8% 7.09% 8.56% 6.73% 7.62% 8.27% 4.48% 2.53% 2.16% 2.49%
2026/03/23 17.38% 9.24% 8.69% 8.27% 6.83% 7.77% 3.23% 2.6% 2.5% 1.98%
2026/03/24 18.22% 9.05% 8.72% 6.85% 7.3% 7.96% 4.1% 2.25% 1.76% 2.11%
2026/03/25 19.16% 8.75% 9.57% 6.88% 7.23% 6.99% 4.52% 2.55% 2.54% 1.88%
2026/03/26 17.86% 9.27% 10.1% 7.47% 7.39% 7.35% 4.31% 2.94% 1.25% 2.07%
2026/03/27 17.37% 9.84% 9.06% 8.82% 7.67% 7.45% 3.89% 2.63% 1.81% 2.05%
2026/03/28 17.83% 9.35% 9.44% 8.61% 7.14% 7.06% 4.42% 2.62% 2.05% 1.99%
2026/03/29 18.46% 10.48% 8.67% 9.1% 6.72% 7.05% 3.95% 2.26% 1.8% 1.99%
2026/03/30 17.4% 9.75% 8.97% 7.84% 7.73% 7.2% 5.49% 2.15% 2.19% 1.92%
2026/03/31 18.91% 10.76% 9.71% 8.5% 7.4% 7.05% 3.29% 2.41% 2.22% 1.91%
  • capitalone.com
  • creditkarma.com
  • americanexpress.com
  • experian.com
  • discover.com
  • chase.com
  • nerdwallet.com
  • carecredit.com
  • comparecredit.com
  • wellsfargo.com

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In March 2026, Capital One led with a steady rise, peaking at 19.78% on March 17. Credit Karma and American Express showed fluctuations, ending at 10.76% and 9.71%, respectively. Discover and Chase maintained moderate shares, while NerdWallet and CareCredit had lower, yet consistent, performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards - Last month
  1. 1
    American Express https://www.americanexpress.com

    Official American Express Site — Explore American Express® Welcome Offers & Apply on The Official Site. Terms Apply. Discover The...

  2. 2
    No Credit Score Required - Credit Cards for Bad Credit https://www.capitalone.com › credit_card › buildcredit

    No Credit Score Required To Apply—Credit Scores May Be Used if Available. Apply Today.

  3. 3
    CHASE® Credit Card Offers | Chase® Cards Official Site https://creditcards.chase.com › creditcards › learnmore

    Easily compare our credit card rewards to find the one you want. Member FDIC. Compare CHASE® Credit Card offers to find the best card for you.

  4. 4
    Credit Karma™- Official Site - Free Credit Score & Report https://www.creditkarma.com

    Access Your Credit Score and Report As Often As You Want with the Credit Karma app.

  5. 5
    $125 Bonus For New Customers - Second Chance Bank Account https://accountoffers.wellsfargo.com › second_chance › banking

    Open Clear Access Banking and Earn $125 Bonus With Qualifying Transactions. Member FDIC.

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In the competitive world of credit cards, American Express entices with exclusive offers, while Capital One appeals to those with no credit history. Chase highlights reward comparisons, Credit Karma offers free credit scores, and Wells Fargo tempts new customers with a $125 bonus.

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