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US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.0116390254
56.9883609746
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 16%
Navigational 5%
Seasonal 1%
Local 20%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 20.54
seaworld.com 10.45
universalorlando.com 10.02
universalstudioshollywood.com 9.99
headout.com 5.66
undercovertourist.com 4.14
groupon.com 3.99
buschgardens.com 3.75
viator.com 2.96
klook.com 2.03
others 26.47
  • go.com - 20.54%
  • seaworld.com - 10.45%
  • universalorlando.com - 10.02%
  • universalstudioshollywood.com - 9.99%
  • headout.com - 5.66%
  • undercovertourist.com - 4.14%
  • groupon.com - 3.99%
  • buschgardens.com - 3.75%
  • viator.com - 2.96%
  • klook.com - 2.03%
  • others - 26.47%

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In the PPC landscape, ‘go.com’ leads with 20.54% click share, while ‘others’ collectively hold 26.47%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date go.com universalorlando.com headout.com seaworld.com universalstudioshollywood.com klook.com groupon.com viator.com tiqets.com undercovertourist.com
2026/08/01 10.27% 18.11% 7.5% 5.2% 11.83% 1.96% 8.04% 4.98% 1.57% 6.9%
2026/08/02 12.67% 14.84% 7.65% 4.95% 9.17% 2.25% 8.12% 4.97% 1.16% 8.37%
2026/08/03 14.06% 18.29% 4.05% 6.13% 13.38% 1.43% 8.23% 3.69% 1.6% 4.64%
2026/08/04 14.77% 16.95% 2.86% 7.18% 12.03% 0.46% 6.67% 2.61% 0.83% 4.31%
2026/08/05 13.9% 12.77% 8.52% 6.31% 7.33% 2.13% 7.77% 4.42% 1.01% 7.36%
2026/08/06 13.99% 12.76% 5.74% 7.39% 8.94% 1.51% 7.4% 4.01% 2.36% 4.9%
2026/08/07 15.19% 13.54% 4.67% 7.21% 9.54% 1.9% 7.08% 4.52% 1.37% 5.64%
2026/08/08 11.95% 11.67% 5.3% 8.08% 8.76% 2.98% 11.73% 4.66% 0.79% 5.24%
2026/08/09 13.55% 13.24% 4.48% 9.09% 9.91% 2.12% 6.83% 3.37% 1.47% 5.49%
2026/08/10 14.26% 9.76% 6.32% 5.69% 10.32% 2.08% 8.31% 5.53% 3.03% 8.78%
2026/08/11 12% 11.87% 8.29% 6.99% 9.2% 3.87% 8.64% 4.2% 3.47% 6.67%
2026/08/12 12.91% 13.78% 6.04% 6.06% 10.06% 3.14% 4.03% 2.36% 3.56% 4.41%
2026/08/13 14.3% 15.3% 6.32% 7.23% 9.42% 2.09% 5.51% 2.91% 2.37% 5.52%
2026/08/14 14.1% 10.45% 7.13% 6.88% 8.53% 2.41% 6.76% 4.46% 3.38% 5.97%
2026/08/15 13.12% 12.11% 6.7% 6.75% 9.45% 1.7% 6.33% 4.2% 4.19% 5.56%
2026/08/16 11.37% 11.02% 7.68% 5.15% 12% 2.11% 7.83% 3.13% 3.48% 6.85%
2026/08/17 13.45% 10.42% 7.67% 5.75% 11.37% 1.86% 6.72% 2.97% 4.25% 6.5%
2026/08/18 11.34% 12.67% 10.19% 7.95% 7.3% 2.16% 4.53% 4.46% 3.47% 6.3%
2026/08/19 14.89% 10.32% 7.99% 5.88% 10.58% 3.35% 5.68% 3.06% 3.82% 4.28%
2026/08/20 13.01% 14.02% 6.85% 6.22% 12.23% 2.28% 4.14% 2.73% 2.75% 4.1%
2026/08/21 13.31% 12.45% 8.33% 8.82% 10.49% 2.08% 3.48% 2.37% 2.63% 3.97%
2026/08/22 14.38% 11.69% 8.48% 5.77% 11.1% 3.52% 4.5% 2.81% 2.62% 6.71%
2026/08/23 13.15% 11.62% 10.92% 7.04% 10.35% 3.38% 4.74% 3.53% 2.81% 4.19%
2026/08/24 13.15% 10.89% 10.27% 6.67% 16.47% 1.51% 5.4% 3.24% 1.98% 5.01%
2026/08/25 14.04% 13.75% 8.69% 6.51% 11.65% 3.06% 6.07% 1.55% 1.82% 3.6%
2026/08/26 14.24% 11.77% 7.75% 7.52% 11.8% 2.44% 5.78% 3.13% 2.65% 3.81%
2026/08/27 15.43% 12.2% 6.74% 8.29% 10.8% 3% 4.99% 3.84% 1.85% 2.65%
2026/08/28 11.78% 11.38% 11.27% 8.07% 10.72% 2.61% 5.54% 3.06% 3.79% 2.38%
2026/08/29 12.61% 11.49% 8.97% 8.97% 6.23% 3.28% 6% 4.37% 4.47% 2.15%
2026/08/30 12.66% 12.58% 10.93% 8.8% 6.95% 4.91% 5.33% 3.96% 3.71% 3.45%
2026/08/31 12.3% 10.93% 10.22% 8.51% 8.16% 5.56% 5.47% 3.69% 3.3% 1.9%
  • go.com
  • universalorlando.com
  • headout.com
  • seaworld.com
  • universalstudioshollywood.com
  • klook.com
  • groupon.com
  • viator.com
  • tiqets.com
  • undercovertourist.com

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In August 2026, “go.com” saw a fluctuating trend, peaking at 15.43% on the 27th. “Universalorlando.com” started strong but dipped mid-month, ending at 10.93%. “Headout.com” showed a steady rise, closing at 10.22%. “Seaworld.com” maintained a consistent presence, finishing at 8.51%. “Universalstudioshollywood.com” had a mid-month surge, ending at 8.16%. “Klook.com” gradually increased, peaking at 5.56% on the 31st. “Groupon.com” experienced ups and downs, closing at 5.47%. “Viator.com” remained stable, ending at 3.69%. “Tiqets.com” showed minor fluctuations, finishing at 3.3%. “Undercovertourist.com” declined throughout, ending at 1.9%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 174
2026/08/02 197
2026/08/03 173
2026/08/04 220
2026/08/05 180
2026/08/06 190
2026/08/07 171
2026/08/08 156
2026/08/09 145
2026/08/10 164
2026/08/11 157
2026/08/12 169
2026/08/13 154
2026/08/14 169
2026/08/15 167
2026/08/16 175
2026/08/17 148
2026/08/18 145
2026/08/19 152
2026/08/20 182
2026/08/21 168
2026/08/22 168
2026/08/23 177
2026/08/24 173
2026/08/25 157
2026/08/26 159
2026/08/27 162
2026/08/28 189
2026/08/29 176
2026/08/30 176
2026/08/31 177

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August saw fluctuating advertiser numbers, peaking at 220 on August 4th. The month concluded with a stable 177 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headout.com 2.11%
klook.com 1%
seaworld.com 0.87%
citypass.com 0.58%
visitorlando.com 0.55%
viator.com -0.59%
kkday.com -0.66%
skyzone.com -0.71%
undercovertourist.com -1.62%
groupon.com -1.81%

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Headout.com soared with a 2.11% click share increase, while Groupon.com plummeted by 1.81%.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date headout.com go.com klook.com universalorlando.com groupon.com seaworld.com universalstudioshollywood.com viator.com tiqets.com undercovertourist.com
2026/08/01 11.59% 9.28% 2.83% 10.69% 10.24% 3.79% 7.28% 8.03% 2.78% 10.09%
2026/08/02 12.01% 9.73% 3.2% 8.87% 9.53% 3.11% 5.48% 6.92% 2.2% 12.41%
2026/08/03 7.05% 12.33% 2.23% 13.25% 11.11% 4.55% 7.87% 5.23% 2.28% 8.22%
2026/08/04 4.98% 13.1% 0.76% 12.42% 9.86% 5.67% 8.23% 3.69% 2.38% 5.96%
2026/08/05 10.74% 10.44% 3.12% 8.93% 9.19% 4.33% 4.11% 5.23% 2.04% 10.14%
2026/08/06 9.2% 10.82% 2.51% 8.68% 8.98% 5.18% 5.69% 5.86% 4.04% 7.02%
2026/08/07 6.99% 12.89% 2.33% 9.59% 9.07% 5.19% 5.74% 5.39% 2.26% 8.31%
2026/08/08 7.57% 8.88% 3.27% 7.47% 13.11% 5.46% 5.45% 5.48% 2.51% 6.46%
2026/08/09 7.46% 11.75% 3.07% 8.07% 7.79% 5.95% 6.09% 4.24% 2.84% 8.77%
2026/08/10 8.85% 10.89% 2.59% 5.5% 10.46% 3.83% 6.17% 7.55% 4.93% 11.95%
2026/08/11 11.67% 9.25% 4.4% 7.69% 10.38% 4.7% 5.75% 5% 4.31% 9.4%
2026/08/12 8.55% 10.81% 4.18% 8.53% 5.16% 4.48% 5.72% 3.13% 5.83% 5.86%
2026/08/13 9.28% 11.76% 3.03% 8.6% 7.4% 4.8% 6.36% 3.88% 3.47% 8.5%
2026/08/14 9.23% 11.06% 3.01% 7.03% 7.38% 4.66% 5.18% 4.65% 4.61% 8.38%
2026/08/15 9.72% 11.48% 2.68% 7.63% 7.4% 4.17% 5.75% 4.99% 6.27% 7.6%
2026/08/16 10.75% 9.04% 2.77% 6.84% 9.12% 3.67% 6.89% 3.56% 4.76% 9.58%
2026/08/17 11.57% 10.55% 2.79% 6.87% 7.92% 3.91% 6.17% 3.13% 6.25% 9.44%
2026/08/18 13.97% 9.73% 2.88% 7.08% 5.36% 5.42% 4.34% 5.09% 4.53% 8.9%
2026/08/19 11.83% 12.57% 4.67% 5.96% 6.7% 4.15% 6.18% 3.86% 5.92% 6.06%
2026/08/20 9.9% 11.21% 3.26% 10.5% 5.16% 4.8% 7.14% 3.29% 3.48% 5.76%
2026/08/21 11.51% 10.76% 2.59% 8.54% 4.49% 6.6% 6.18% 2.87% 3.36% 6.23%
2026/08/22 12.16% 11.34% 4.95% 7.93% 5.41% 4.13% 6.33% 4.27% 3.48% 9.92%
2026/08/23 14.25% 11.23% 4.95% 7.81% 5.26% 4.71% 6.73% 4.22% 3.45% 6.37%
2026/08/24 16.22% 10.88% 2.08% 7.6% 6.33% 4.46% 9.31% 4.51% 2.31% 7.56%
2026/08/25 13.55% 11.8% 4.61% 10.23% 6.59% 4.42% 6.55% 1.77% 2.49% 5.2%
2026/08/26 13.19% 12.03% 3.24% 7.89% 7.02% 5.05% 6.96% 4.93% 3.87% 5.5%
2026/08/27 10.74% 12.08% 4.49% 8.75% 5.99% 6.05% 6.29% 5.11% 3.05% 3.65%
2026/08/28 14.49% 9.59% 4.09% 8.4% 6.41% 5.85% 6.75% 4.25% 4.81% 4.15%
2026/08/29 13.54% 11.15% 4.62% 8.48% 6.65% 6.15% 3.47% 5.8% 5.19% 3.54%
2026/08/30 16.01% 11.08% 7.46% 9.18% 6% 5.9% 3.93% 4.88% 3.8% 5.08%
2026/08/31 15.37% 10.45% 8.31% 7.54% 5.94% 5.58% 4.97% 4.65% 4.16% 2.92%
  • headout.com
  • go.com
  • klook.com
  • universalorlando.com
  • groupon.com
  • seaworld.com
  • universalstudioshollywood.com
  • viator.com
  • tiqets.com
  • undercovertourist.com

Copyright © Adthena. All rights reserved.

In August 2026, headout.com saw a fluctuating impression share, peaking at 16.22% on the 24th. Meanwhile, go.com maintained a steady presence, ending at 10.45%. Klook.com experienced growth, closing at 8.31%. Universalorlando.com and groupon.com showed varied trends, finishing at 7.54% and 5.94%, respectively. Seaworld.com and universalstudioshollywood.com had stable shares, ending at 5.58% and 4.97%. Viator.com and tiqets.com had modest shares, closing at 4.65% and 4.16%. Undercovertourist.com saw a decline, ending at 2.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Walt Disney World® Resort | Official Site https://disneyworld.disney.go.com

    Visit Magic Kingdom, EPCOT, Animal Kingdom Theme Park, Hollywood Studios, Disney Springs. Four Magical Theme Parks and Resorts. Recreation. Amazing Dining Options. Shopping & More.

  2. 2
    Ticket Deals - Universal Studios Hollywood, California | Groupon https://www.groupon.com

    New Promo Buy a Day, Get a Day Free - Universal Studios Hollywood - Universal Studios Hollywood, CA

  3. 3
    Walt Disney World Resort - Flight + Hotel Packages https://www.travelocity.com

    Check Out Walt Disney World Resort Vacation Packages. Browse Great Options Now! You Can...

  4. 4
    Universal Orlando Resort https://www.universalorlando.com › tickets-package › park-tickets

    Universal Orlando Ticket Offer — The Four Amazing Theme Parks of Universal Orlando Resort Change What a Vacation Can Be. Experience a Week of Mind-Blowing Rides, Shows and Attractions at Universal Orlando Resort.

  5. 5
    Universal Studios Hollywood | Official Site & Tickets https://www.universalstudioshollywood.com

    Have the Best Day in L.A. Twice at Universal Studios Hollywood. Soar, Splash and Scream. Two...

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In the realm of Google PPC, the top-performing text ads reveal a captivating narrative of adventure and allure. Walt Disney World® Resort’s official site enchants with promises of magical theme parks and diverse experiences. Groupon entices with a “Buy a Day, Get a Day Free” offer for Universal Studios Hollywood, blending value with excitement. Travelocity tempts travelers with flight and hotel packages to Walt Disney World, emphasizing convenience. Universal Orlando’s ticket offer highlights transformative vacations with thrilling rides and shows. Meanwhile, Universal Studios Hollywood’s official site invites visitors to experience the best of L.A. twice, promising unforgettable moments.

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