Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 50.7963957404 |
| 49.2036042596 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 41 |
| 59 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| go.com | 11.79 |
| universalstudioshollywood.com | 11.02 |
| universalorlando.com | 10.67 |
| seaworld.com | 10.37 |
| headout.com | 9.38 |
| groupon.com | 5.2 |
| klook.com | 5.15 |
| viator.com | 4.11 |
| buschgardens.com | 3.77 |
| undercovertourist.com | 2.63 |
| others | 25.91 |
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In the competitive landscape of Google PPC for the hospitality industry, ‘go.com’ leads with 11.79% click share, closely followed by ‘universalstudioshollywood.com’ at 11.02%. ‘Others’ collectively hold a significant 25.91%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | go.com | universalstudioshollywood.com | headout.com | klook.com | groupon.com | universalorlando.com | undercovertourist.com | seaworld.com | viator.com | buschgardens.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 3.21% | 8.47% | 12.59% | 8.23% | 8.03% | 14.28% | 1.27% | 7.09% | 6.91% | 2.22% |
| 2026/10/02 | 3.66% | 10.09% | 13.93% | 8.48% | 8.86% | 14.04% | 1% | 5.91% | 6.08% | 2.72% |
| 2026/10/03 | 4.44% | 8.25% | 12.11% | 8.88% | 7.2% | 14.97% | 1.04% | 5.55% | 5.85% | 3.02% |
| 2026/10/04 | 4.72% | 9.36% | 9.95% | 7.5% | 7.69% | 15.73% | 2.2% | 6.93% | 4.61% | 3.51% |
| 2026/10/05 | 3.88% | 9.49% | 11.02% | 7.9% | 7.25% | 15.61% | 1.15% | 7.98% | 4.06% | 3.49% |
| 2026/10/06 | 3.75% | 10.38% | 11.49% | 6.85% | 7.99% | 15.96% | 0.98% | 7.52% | 3.94% | 2.66% |
| 2026/10/07 | 4.99% | 8.36% | 10.09% | 9.74% | 6.9% | 15.62% | 1.86% | 6.54% | 4.87% | 2.72% |
| 2026/10/08 | 4.04% | 8.87% | 11.37% | 9.41% | 7.15% | 13.99% | 1.55% | 6.47% | 4.44% | 2.95% |
| 2026/10/09 | 5.19% | 15.03% | 9% | 5.3% | 7.02% | 15.27% | 1.61% | 7.02% | 3.57% | 3.31% |
| 2026/10/10 | 5.95% | 9.35% | 10.64% | 7.92% | 6.2% | 15.44% | 2.58% | 6.75% | 3.49% | 3.3% |
| 2026/10/11 | 5.59% | 13.49% | 4.38% | 3.9% | 5.2% | 19.7% | 1.47% | 8.8% | 1.52% | 3.38% |
| 2026/10/12 | 4.74% | 7.77% | 8.68% | 7.03% | 7.82% | 16.84% | 1.54% | 8.91% | 3.1% | 3.45% |
| 2026/10/13 | 4.71% | 10.52% | 9.11% | 5.23% | 5.6% | 18.04% | 2.17% | 9% | 3.66% | 3.16% |
| 2026/10/14 | 5.92% | 13.7% | 7% | 4.81% | 7.19% | 14.72% | 2.71% | 8.16% | 2.73% | 4.21% |
| 2026/10/15 | 6.51% | 13.76% | 5.64% | 3.87% | 6.32% | 17.7% | 1.54% | 7.48% | 2.79% | 3.26% |
| 2026/10/16 | 7.44% | 12.82% | 5.77% | 4.96% | 7% | 17.14% | 1.95% | 7.03% | 3.31% | 3.79% |
| 2026/10/17 | 7.33% | 7.96% | 8.05% | 5.77% | 7.81% | 15.11% | 3.48% | 8.12% | 3.57% | 3.71% |
| 2026/10/18 | 8.71% | 6.52% | 8.61% | 5.29% | 7.51% | 16.72% | 3.34% | 7.9% | 3.23% | 4.28% |
| 2026/10/19 | 7.6% | 7.59% | 10.39% | 8.05% | 6.02% | 13.96% | 4.19% | 7.59% | 4.29% | 3.26% |
| 2026/10/20 | 10.8% | 7.31% | 10.98% | 7.11% | 7.19% | 13.84% | 4.01% | 5.75% | 2.83% | 3.65% |
| 2026/10/21 | 10.97% | 7.59% | 10.38% | 7.52% | 7.34% | 11.82% | 3.65% | 6.79% | 4.45% | 3.04% |
| 2026/10/22 | 8.69% | 10.57% | 11.48% | 7.32% | 7.46% | 9.01% | 3.82% | 6.81% | 4.3% | 2.76% |
| 2026/10/23 | 11.78% | 8.85% | 9.49% | 6.59% | 8.71% | 10.42% | 3.19% | 7.04% | 3.47% | 2.77% |
| 2026/10/24 | 12.84% | 10.64% | 9.1% | 5.25% | 8.24% | 6.52% | 3.13% | 6.64% | 5.42% | 3.2% |
| 2026/10/25 | 10% | 9.04% | 9.43% | 5.38% | 9.48% | 9.01% | 3.8% | 6.99% | 5.28% | 2.07% |
| 2026/10/26 | 9.6% | 7.01% | 9.71% | 6.17% | 9.26% | 9.61% | 5.63% | 6.44% | 5.17% | 2.91% |
| 2026/10/27 | 11.97% | 10.8% | 9.94% | 3.49% | 5.66% | 8.58% | 6.47% | 6.81% | 4.87% | 2.82% |
| 2026/10/28 | 12% | 10.86% | 9.89% | 5.42% | 8.13% | 6.45% | 6.54% | 6.27% | 4.73% | 2.11% |
| 2026/10/29 | 10.54% | 8.22% | 10.94% | 4.92% | 8.24% | 7.22% | 7.49% | 5.07% | 6.46% | 2.04% |
| 2026/10/30 | 12.26% | 9.42% | 11.5% | 5.21% | 8.71% | 8.11% | 6.04% | 5.12% | 5.67% | 2.2% |
| 2026/10/31 | 13.29% | 11.44% | 11.14% | 7.47% | 6.95% | 6.71% | 5.99% | 5.43% | 5.16% | 2.65% |
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In October 2026, “go.com” saw a steady rise, peaking at 13.29. “universalorlando.com” started strong but dipped mid-month. “headout.com” maintained a consistent presence, while “undercovertourist.com” surged late. “buschgardens.com” remained stable.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 181 |
| 2026/10/02 | 173 |
| 2026/10/03 | 194 |
| 2026/10/04 | 184 |
| 2026/10/05 | 182 |
| 2026/10/06 | 187 |
| 2026/10/07 | 188 |
| 2026/10/08 | 191 |
| 2026/10/09 | 195 |
| 2026/10/10 | 185 |
| 2026/10/11 | 178 |
| 2026/10/12 | 185 |
| 2026/10/13 | 186 |
| 2026/10/14 | 201 |
| 2026/10/15 | 206 |
| 2026/10/16 | 199 |
| 2026/10/17 | 186 |
| 2026/10/18 | 176 |
| 2026/10/19 | 174 |
| 2026/10/20 | 185 |
| 2026/10/21 | 180 |
| 2026/10/22 | 186 |
| 2026/10/23 | 182 |
| 2026/10/24 | 206 |
| 2026/10/25 | 209 |
| 2026/10/26 | 188 |
| 2026/10/27 | 196 |
| 2026/10/28 | 209 |
| 2026/10/29 | 234 |
| 2026/10/30 | 210 |
| 2026/10/31 | 208 |
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October saw a dynamic shift in advertisers, starting at 181 and peaking at 234 on the 29th. The month concluded with a strong presence of 208 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Universal Orlando’s click share plummeted by 5.68%, while go.com soared with a 7.37% increase.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | headout.com | go.com | groupon.com | viator.com | universalstudioshollywood.com | undercovertourist.com | klook.com | universalorlando.com | seaworld.com | citypass.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 17.94% | 2.18% | 9.71% | 9.7% | 5.23% | 1.96% | 10.4% | 9.89% | 4.57% | 5.31% |
| 2026/10/02 | 19.99% | 2.65% | 9.32% | 7.65% | 6.04% | 1.77% | 11.44% | 9.24% | 3.69% | 5.3% |
| 2026/10/03 | 18.18% | 3.34% | 8.48% | 6.95% | 5.02% | 1.74% | 11.71% | 9.81% | 3.21% | 4.29% |
| 2026/10/04 | 16.13% | 3.45% | 9.13% | 6.21% | 5.7% | 3.92% | 10.94% | 10.62% | 3.95% | 2.97% |
| 2026/10/05 | 17.72% | 2.99% | 8.5% | 5.64% | 5.73% | 1.84% | 11% | 10.64% | 4.81% | 3.76% |
| 2026/10/06 | 18.22% | 3.07% | 8.71% | 6.1% | 6.12% | 1.64% | 9.75% | 10.92% | 4.34% | 5.61% |
| 2026/10/07 | 16.43% | 3.83% | 8.87% | 6.76% | 5.24% | 3.3% | 12.47% | 10.71% | 4.27% | 3.08% |
| 2026/10/08 | 19.05% | 3.33% | 8.66% | 5.67% | 5.38% | 3.25% | 12.1% | 9.1% | 3.52% | 4.6% |
| 2026/10/09 | 14.71% | 4.24% | 9.09% | 5.47% | 9.53% | 3.08% | 8.61% | 11.07% | 4.42% | 2.97% |
| 2026/10/10 | 18.13% | 4.99% | 7.38% | 4.48% | 6.03% | 3.38% | 11.39% | 9.88% | 3.62% | 2.46% |
| 2026/10/11 | 10.42% | 5.46% | 6.4% | 2.82% | 9.99% | 2.2% | 7.26% | 14.66% | 5.11% | 1.62% |
| 2026/10/12 | 16.17% | 4.13% | 8.58% | 5.16% | 5.07% | 2.9% | 9.51% | 11.92% | 4.99% | 2.3% |
| 2026/10/13 | 16.28% | 3.99% | 6.59% | 4.69% | 7.35% | 3.83% | 8.48% | 12.82% | 5.24% | 3.77% |
| 2026/10/14 | 14.08% | 5.03% | 7.86% | 5.01% | 9.16% | 3.76% | 7.02% | 10.69% | 5.14% | 3.9% |
| 2026/10/15 | 10.09% | 6.22% | 8.51% | 4.82% | 10.32% | 2.71% | 5.28% | 14.67% | 5.37% | 1.65% |
| 2026/10/16 | 11.74% | 6.21% | 8.08% | 6.13% | 9.13% | 3.47% | 7% | 13.91% | 5.49% | 1.59% |
| 2026/10/17 | 15.01% | 6.19% | 8.5% | 5.82% | 5.89% | 5.15% | 8.47% | 11.11% | 5.18% | 2.85% |
| 2026/10/18 | 16.34% | 6.62% | 8.17% | 5.87% | 4.59% | 4.99% | 7.13% | 12.41% | 5.78% | 1.82% |
| 2026/10/19 | 17.75% | 5.43% | 7.56% | 6.05% | 5.43% | 4.31% | 10.57% | 10.28% | 5.15% | 3.07% |
| 2026/10/20 | 17.41% | 7.81% | 8.72% | 4.45% | 5.38% | 5.37% | 8.67% | 10% | 4.87% | 2.48% |
| 2026/10/21 | 17.39% | 7.32% | 8.23% | 6.07% | 4.95% | 6.21% | 8.99% | 8.36% | 5% | 3.3% |
| 2026/10/22 | 18.69% | 6.34% | 8.77% | 6.37% | 6.79% | 4.85% | 9.26% | 6.22% | 4.75% | 3.19% |
| 2026/10/23 | 15.9% | 8.63% | 9.09% | 5.37% | 5.85% | 5.78% | 8.88% | 7.36% | 4.83% | 2.78% |
| 2026/10/24 | 15.62% | 9.71% | 9.16% | 7.88% | 6.77% | 5.58% | 7.44% | 5.06% | 4.3% | 1.77% |
| 2026/10/25 | 15.76% | 7.74% | 10.02% | 7.82% | 6% | 5.7% | 7.2% | 6.84% | 4.78% | 1.72% |
| 2026/10/26 | 15.46% | 7.11% | 9.48% | 7.22% | 4.77% | 8.64% | 8.67% | 6.88% | 4% | 1.22% |
| 2026/10/27 | 14.73% | 9.52% | 7.2% | 6.65% | 7.26% | 8.9% | 4.8% | 6.66% | 4.78% | 1.49% |
| 2026/10/28 | 15.23% | 8.43% | 9.1% | 6.84% | 6.41% | 9.38% | 7.7% | 5.04% | 4.46% | 1.22% |
| 2026/10/29 | 15.85% | 7.69% | 8.82% | 9.31% | 5.1% | 8.77% | 6.9% | 5.64% | 3.34% | 1.22% |
| 2026/10/30 | 15.21% | 9.58% | 11.12% | 7.81% | 6.56% | 6.68% | 7.3% | 5.91% | 3.52% | 2.21% |
| 2026/10/31 | 16.54% | 9.4% | 8.93% | 8.01% | 7.83% | 7.48% | 7.36% | 5.28% | 4.01% | 1.49% |
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Headout.com started strong, peaking at 19.99% on October 2nd, but ended at 16.54%. Go.com rose steadily, finishing at 9.40%. Groupon.com fluctuated, closing at 8.93%. Viator.com saw a late surge, ending at 8.01%. Universal Studios Hollywood had ups and downs, concluding at 7.83%. Undercover Tourist climbed, peaking at 9.38% on October 28th. Klook.com fluctuated, ending at 7.36%. Universal Orlando’s peak was 14.67% on October 15th, closing at 5.28%. SeaWorld’s impressions varied, finishing at 4.01%. CityPass.com declined, ending at 1.49%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Visit Magic Kingdom, EPCOT, Animal Kingdom Theme Park, Hollywood Studios, Disney Springs. Four Magical Theme Parks and Resorts. Recreation. Amazing Dining Options. Shopping & More.
Universal Studios Hollywood Discount Tickets & Express Deals | Skip-the-Line Passes
Check Out Walt Disney World Resort Vacation Packages. Browse Great Options Now! You Can Save When You Book Your Flight & Hotel Together at Travelocity.
3 Amazing Parks. 3 Incredible Days. 1 Awesome Ticket at Universal Orlando
Official Site & Tickets — Don’t Miss Out On Two Days Of Fun Starting At $75 Per Day. Total Price Starts At $150. There’s...
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In the realm of Google PPC, Disney and Universal dominate with enticing offers. Disney’s official site highlights magical experiences, while Groupon and Travelocity focus on deals and packages. Universal’s ads promise thrilling adventures, emphasizing value and excitement.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Amusement Parks, Arcades & Attractions October 2026 Report
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