US Logistics Shipping Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.1680964337
86.8319035663
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 19%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 59.09
fedex.com 14.41
usps.com 5.35
amazon.com 2.98
theupsstore.com 2.94
goshippo.com 2.53
stamps.com 1.55
shipstation.com 1.08
uline.com 1.06
shipt.com 1.06
others 7.95
  • ups.com - 59.09%
  • fedex.com - 14.41%
  • usps.com - 5.35%
  • amazon.com - 2.98%
  • theupsstore.com - 2.94%
  • goshippo.com - 2.53%
  • stamps.com - 1.55%
  • shipstation.com - 1.08%
  • uline.com - 1.06%
  • shipt.com - 1.06%
  • others - 7.95%

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UPS dominates with 59.09% click share, followed by FedEx at 14.41%. USPS and Amazon trail, while ‘others’ collectively hold 7.95%.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com fedex.com amazon.com goshippo.com shipstation.com uline.com stamps.com forbes.com shiply.com usps.com
2026/03/01 27.68% 11.73% 10.73% 5.59% 4.77% 2.76% 3.29% 2% 2.27% 2.1%
2026/03/02 42.63% 8.03% 8.42% 3.64% 2.9% 2.12% 2.83% 1.57% 1.33% 1.43%
2026/03/03 39.47% 8.66% 7.84% 3.27% 3.23% 2.6% 3.03% 1.72% 1.33% 1.55%
2026/03/04 44.87% 6.26% 8.14% 3.41% 2.81% 2.94% 1.72% 1.35% 1.43% 1.35%
2026/03/05 42.18% 6.42% 11.64% 4.23% 3.03% 3.17% 1.69% 1.45% 1.53% 1.6%
2026/03/06 48.98% 6.6% 7% 3.21% 2.33% 2.21% 2.2% 1.48% 1.16% 1.1%
2026/03/07 53.21% 6.06% 10.97% 3% 2.24% 0.77% 2.61% 1.09% 1.64% 1.2%
2026/03/08 54.51% 6.74% 9.73% 2.47% 1.8% 1.12% 1.96% 1.24% 1.24% 1.23%
2026/03/09 50.8% 6.1% 6.41% 3.17% 2.46% 1.75% 2.45% 1.43% 1.67% 1.13%
2026/03/10 47.59% 6.9% 6.93% 3.71% 2.22% 1.64% 2.64% 1.22% 1.61% 1.53%
2026/03/11 38.36% 8.73% 6.97% 4.09% 2.33% 2.42% 3.79% 1.66% 2% 1.83%
2026/03/12 40.37% 9.14% 6.43% 3.23% 2.77% 2.78% 2.25% 1.81% 1.9% 1.78%
2026/03/13 43.36% 7.47% 8.95% 3.94% 2.92% 1.95% 2.18% 1.73% 1.47% 1.19%
2026/03/14 42.44% 9.05% 7.87% 4.74% 2.14% 1.85% 2.78% 1.38% 2.36% 1.43%
2026/03/15 46.3% 6.94% 11.25% 3.74% 2.41% 1.53% 2.68% 1.53% 2.39% 1.46%
2026/03/16 37.48% 9.34% 5.05% 4.64% 2.59% 3.23% 3.32% 1.84% 1.86% 2.28%
2026/03/17 35.58% 9.55% 7.28% 4.58% 2.93% 2.84% 2.99% 1.78% 1.74% 1.5%
2026/03/18 28.94% 10.02% 8.88% 4.33% 2.64% 3.16% 3.52% 2.12% 2.02% 1.77%
2026/03/19 30.82% 12.55% 12.53% 2.72% 2.28% 2.2% 3.65% 1.67% 2.07% 1.84%
2026/03/20 32.99% 12.01% 7.88% 3.75% 2.89% 1.9% 3.24% 1.14% 1.7% 2.12%
2026/03/21 39.14% 12.77% 7.29% 4.06% 3.75% 1.41% 3.07% 1.5% 1.97% 1.8%
2026/03/22 39.68% 12.99% 10.83% 3.73% 2.64% 1.56% 3.09% 1.6% 2.3% 1.56%
2026/03/23 34.4% 11.84% 10.74% 3.35% 3.23% 2.2% 3.41% 2.07% 1.6% 1.17%
2026/03/24 30.3% 14.56% 4.7% 4.42% 3.68% 2.07% 4.58% 2.49% 2.14% 2.16%
2026/03/25 35.42% 9.5% 7.48% 4.08% 4.46% 1.87% 2.62% 1.86% 1.71% 2.16%
2026/03/26 32.98% 12.54% 11.24% 2.46% 3.37% 2.99% 2.78% 1.33% 1.51% 2.12%
2026/03/27 33.28% 11.44% 10.16% 2.66% 4.74% 1.46% 2.72% 2.03% 2.35% 1.72%
2026/03/28 43.19% 11.43% 5.93% 2.74% 3.63% 1.2% 3.14% 1.36% 2.53% 1.93%
2026/03/29 40.35% 13.28% 8.11% 2.72% 4.48% 1.18% 2.74% 1.9% 2.8% 0.07%
2026/03/30 34.07% 12.53% 3.65% 2.86% 4.32% 2.18% 3.1% 2.41% 2.46% 1.37%
2026/03/31 38.01% 12.89% 5.18% 4.31% 3.83% 3.19% 2.72% 1.98% 1.5% 1.06%
  • ups.com
  • fedex.com
  • amazon.com
  • goshippo.com
  • shipstation.com
  • uline.com
  • stamps.com
  • forbes.com
  • shiply.com
  • usps.com

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UPS dominated March, peaking at 54.51% on the 8th. FedEx and Amazon showed steady growth, while GoShippo and ShipStation fluctuated. USPS ended with a low 1.06%.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 498
2026/03/02 518
2026/03/03 507
2026/03/04 489
2026/03/05 480
2026/03/06 488
2026/03/07 437
2026/03/08 446
2026/03/09 471
2026/03/10 433
2026/03/11 437
2026/03/12 433
2026/03/13 439
2026/03/14 435
2026/03/15 428
2026/03/16 489
2026/03/17 496
2026/03/18 465
2026/03/19 459
2026/03/20 475
2026/03/21 430
2026/03/22 421
2026/03/23 453
2026/03/24 423
2026/03/25 424
2026/03/26 405
2026/03/27 422
2026/03/28 411
2026/03/29 395
2026/03/30 438
2026/03/31 415

Copyright © Adthena. All rights reserved.

March began with 498 advertisers, peaking at 518 on March 2. A decline followed, reaching 395 on March 29. The month concluded with 415 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 7.94%
theupsstore.com 1.67%
usps.com 1.12%
shipstation.com 0.43%
stamps.com 0.22%
maersk.com -0.02%
goshippo.com -0.11%
uline.com -0.14%
eveoncontainers.com -0.16%
ups.com -12.33%

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FedEx surged with a 7.94% click share increase, while UPS dropped by 12.33%. The UPS Store and USPS also saw gains, contrasting with declines for Eveon Containers and Uline.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com fedex.com theupsstore.com amazon.com goshippo.com stamps.com shipstation.com uline.com usps.com shiply.com
2026/03/01 30.4% 10.96% 3.13% 12.54% 7.08% 4.73% 4.57% 3.99% 3.76% 0.81%
2026/03/02 44.49% 7.52% 3.41% 10.54% 4.8% 4.48% 2.6% 2.95% 2.6% 0.65%
2026/03/03 39.66% 8.67% 4.56% 9.96% 4.41% 4.98% 2.97% 3.69% 2.74% 0.7%
2026/03/04 43.99% 6.37% 2.79% 10.51% 4.75% 3.07% 2.64% 4.27% 2.66% 0.84%
2026/03/05 41.45% 6.29% 1.35% 14.64% 5.95% 2.65% 2.73% 4.31% 2.69% 0.79%
2026/03/06 48.81% 6.25% 4.86% 8.74% 4.51% 3.63% 1.9% 2.5% 2.14% 0.56%
2026/03/07 56.25% 5.9% 2.12% 12.07% 3.64% 3.84% 1.94% 0.78% 2.42% 0.72%
2026/03/08 59.4% 6.28% 3.81% 10.51% 2.67% 2.61% 1.44% 1.07% 2.18% 0.49%
2026/03/09 52.13% 6.04% 2.87% 7.83% 4.3% 4.1% 2.21% 2.12% 2.11% 0.86%
2026/03/10 44.55% 7.4% 3.36% 9.09% 4.84% 4.78% 1.93% 2.08% 3.02% 0.8%
2026/03/11 38.89% 9.06% 0.98% 9.86% 5.38% 6.16% 1.82% 2.81% 3.45% 1.02%
2026/03/12 40.8% 9.13% 1.66% 8.19% 4.8% 3.83% 2.77% 3.62% 3.41% 0.98%
2026/03/13 42.07% 8.26% 2.17% 11.9% 5.47% 3.99% 2.65% 2.6% 2.51% 0.74%
2026/03/14 41.2% 9.38% 3.99% 9.68% 6.88% 4.71% 1.9% 2.25% 3.03% 1.2%
2026/03/15 48.08% 7.28% 1.11% 13.63% 4.88% 4.3% 2.12% 1.75% 2.68% 1.18%
2026/03/16 38.12% 10.16% 1.28% 6.48% 6.93% 5.77% 2.19% 3.74% 3.65% 1.09%
2026/03/17 32.76% 9.88% 4.71% 9.84% 6.4% 5.24% 2.84% 4.19% 2.99% 0.93%
2026/03/18 30.94% 10.39% 2.89% 11.5% 5.87% 6.27% 2.13% 3.48% 4.03% 1.16%
2026/03/19 34.35% 12.11% 2.93% 15.49% 3.38% 5.08% 2.16% 2.32% 3.26% 1.06%
2026/03/20 32.02% 11.29% 8.3% 9.64% 4.76% 4.85% 2.44% 2.2% 4.08% 0.99%
2026/03/21 37.61% 13.65% 2.07% 9.32% 5.93% 4.99% 3.43% 1.71% 3.87% 1.01%
2026/03/22 38.74% 12.91% 1.29% 13.64% 5.54% 5.31% 2.63% 1.95% 3.29% 1.15%
2026/03/23 33.44% 11.98% 4.32% 13.28% 4.46% 5.09% 3.2% 2.4% 2.31% 0.8%
2026/03/24 30.76% 13.81% 3.64% 5.69% 5.52% 6.21% 2.85% 2.38% 3.78% 1.13%
2026/03/25 35.97% 9.38% 1.05% 9.32% 5.19% 4.29% 3.75% 2.03% 4.04% 0.92%
2026/03/26 31.97% 12.27% 6.59% 13.98% 2.82% 4.51% 2.8% 3.31% 4.07% 0.9%
2026/03/27 35.1% 12.03% 0.83% 13.47% 3.79% 4.47% 5% 1.72% 3.55% 1.2%
2026/03/28 40.6% 12.88% 4.81% 7.52% 3.71% 5.1% 3.44% 1.4% 3.89% 1.22%
2026/03/29 39.87% 13.6% 5.18% 10.58% 3.58% 4.2% 4.66% 1.57% 0.26% 1.47%
2026/03/30 32.95% 13.7% 7.22% 5.11% 3.89% 4.59% 4.22% 2.79% 3.23% 1.31%
2026/03/31 32.09% 13.38% 7.24% 7.23% 6.41% 4.57% 4.14% 3.24% 2.14% 1.03%
  • ups.com
  • fedex.com
  • theupsstore.com
  • amazon.com
  • goshippo.com
  • stamps.com
  • shipstation.com
  • uline.com
  • usps.com
  • shiply.com

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In March 2026, UPS dominated with fluctuating impressions, peaking mid-month. FedEx steadily rose, ending strong. Amazon showed volatility, while The UPS Store and others had minor shifts. The month concluded with UPS leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    Package delivery service - Real-time delivery updates https://shipping.amazon.com

    Pickup & delivery every day. Proactive alerts, seamless integration.

  2. 2
    DHL Express Shipping - Shipping & Packing Near You https://locations.us.express.dhl.com › dhl › minneapolis

    We Offer Fast, Secure International Shipping. Visit Our Minneapolis Store Today.

  3. 3
    FedEx Shipping Account Offer | Simplified Flat-Rate Shipping https://www.fedex.com › business › shippingaccount

    Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping. Save on deliveries big & small. Special prices on domestic...

  4. 4
    Compare Shipping Rates from USPS, UPS, FedEx, and DHL https://www.stamps.com

    Find the cheapest way to ship, save on delivery costs, and manage carriers easily. Compare shipping rates from USPS, UPS, FedEx, and DHL with...

  5. 5
    UPS® Official Website https://www.ups.com

    Ship Now and Save — Gain Access to Shipping Discounts and Other Key Benefits. Tell Us Your Shipping Needs and Start Saving with a Personalized Discount Now.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, Amazon, DHL, FedEx, Stamps.com, and UPS dominate Google’s PPC landscape. Amazon emphasizes real-time updates, DHL highlights secure international shipping, FedEx offers savings through account creation, Stamps.com focuses on rate comparison, and UPS promotes personalized discounts. Each ad uniquely addresses customer needs, showcasing their strengths in delivery services.

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