Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 24.6112599179 |
| 75.3887400821 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 43 |
| 57 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ups.com | 39.66 |
| fedex.com | 18.15 |
| usps.com | 8.05 |
| theupsstore.com | 6.39 |
| goshippo.com | 4.63 |
| amazon.com | 3.65 |
| stamps.com | 2.36 |
| uline.com | 2.25 |
| shipstation.com | 1.72 |
| shipt.com | 1.09 |
| others | 12.05 |
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UPS dominates with 39.66% click share, followed by FedEx at 18.15%. USPS holds 8.05%, while others collectively capture 12.05%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ups.com | fedex.com | amazon.com | goshippo.com | shipstation.com | stamps.com | usps.com | uline.com | theupsstore.com | freightquote.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 13.23% | 15.36% | 12.33% | 4.02% | 3.93% | 5.79% | 3.38% | 6.33% | 3.29% | 0.11% |
| 2026/02/02 | 16.95% | 12.28% | 9.12% | 3.87% | 3.98% | 3.85% | 1.46% | 2.91% | 4.73% | 2.32% |
| 2026/02/03 | 21.8% | 11.63% | 9.37% | 5.11% | 3.42% | 3.39% | 2.39% | 5.63% | 1.76% | 1.79% |
| 2026/02/04 | 18% | 13.34% | 8.66% | 6.78% | 3.77% | 2.91% | 1.55% | 5.26% | 2.8% | 2.29% |
| 2026/02/05 | 23.08% | 11.09% | 7.41% | 5.91% | 3.92% | 3.18% | 1.94% | 4.48% | 2.7% | 2.06% |
| 2026/02/06 | 21.03% | 7.85% | 8.53% | 7.7% | 3.93% | 3.16% | 2.51% | 5.42% | 3.48% | 1.44% |
| 2026/02/07 | 17.58% | 13.62% | 7.84% | 7.87% | 4.66% | 4.27% | 3.21% | 4.41% | 1.35% | 0.19% |
| 2026/02/08 | 19.35% | 16.11% | 11.74% | 4.96% | 3.85% | 4.32% | 2.26% | 2.87% | 3.74% | 0.21% |
| 2026/02/09 | 21.78% | 12.22% | 10.28% | 4.52% | 3.92% | 3.34% | 1.82% | 2.32% | 3.27% | 2.07% |
| 2026/02/10 | 18.94% | 13.4% | 11.53% | 5.17% | 3.87% | 3.38% | 1.7% | 2.65% | 4.52% | 1.65% |
| 2026/02/11 | 21.8% | 11.45% | 13.36% | 3.54% | 3.97% | 4.38% | 2.31% | 2.94% | 1.67% | 1.69% |
| 2026/02/12 | 22.97% | 11.03% | 7.37% | 5.89% | 3.9% | 3.17% | 1.93% | 4.46% | 2.69% | 2.05% |
| 2026/02/13 | 20.93% | 7.82% | 8.48% | 7.67% | 3.91% | 3.14% | 2.5% | 5.39% | 3.47% | 1.43% |
| 2026/02/14 | 17.43% | 13.53% | 7.77% | 7.81% | 4.62% | 4.23% | 3.19% | 4.37% | 1.34% | 0.19% |
| 2026/02/15 | 19.26% | 16.03% | 11.71% | 4.95% | 3.83% | 4.3% | 2.25% | 2.85% | 3.73% | 0.21% |
| 2026/02/16 | 21.72% | 12.16% | 10.26% | 4.5% | 3.9% | 3.32% | 1.81% | 2.31% | 3.26% | 2.06% |
| 2026/02/17 | 15.29% | 14.12% | 4.29% | 5.46% | 4.98% | 4.11% | 1.43% | 2.33% | 5.28% | 1.59% |
| 2026/02/18 | 26.41% | 10.54% | 9.41% | 4.9% | 3.17% | 4.29% | 1.43% | 3.25% | 2.3% | 1.57% |
| 2026/02/19 | 20.85% | 11.49% | 13.71% | 6.14% | 3.89% | 3.98% | 2.03% | 2.81% | 2.42% | 1.16% |
| 2026/02/20 | 17.92% | 10.15% | 13.27% | 7.05% | 3.8% | 3.56% | 1.94% | 2.31% | 1.76% | 1.29% |
| 2026/02/21 | 14.56% | 15.37% | 18.21% | 5.31% | 5.53% | 3.32% | 2% | 1.8% | 1.39% | 0.24% |
| 2026/02/22 | 16.16% | 16.53% | 11.78% | 7.23% | 6.45% | 3.78% | 1.88% | 2.95% | 3.31% | 0.17% |
| 2026/02/23 | 24.12% | 8.82% | 12.27% | 6.14% | 4.35% | 3.17% | 2.35% | 3.1% | 1.85% | 1.6% |
| 2026/02/24 | 24.42% | 7.21% | 8.76% | 6.19% | 4.27% | 3.39% | 2.11% | 2.69% | 3.61% | 1.75% |
| 2026/02/25 | 20.64% | 9.54% | 11.12% | 7.22% | 4.98% | 4.1% | 2.09% | 2.31% | 3% | 1.36% |
| 2026/02/26 | 19.55% | 11.69% | 10.32% | 7.63% | 5.26% | 3.46% | 2.02% | 3.14% | 1.65% | 1.32% |
| 2026/02/27 | 16.1% | 12.8% | 14.55% | 6.18% | 5.01% | 3.92% | 2.03% | 4.23% | 1.22% | 2.03% |
| 2026/02/28 | 18.84% | 13.13% | 10.77% | 6.74% | 4.32% | 3.18% | 2.51% | 2.05% | 1.14% | 0.55% |
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UPS led February with fluctuating spend, peaking at 26.41% on the 18th. FedEx and Amazon showed varied trends, while GoShippo and ShipStation maintained steady shares. The month concluded with UPS dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 592 |
| 2026/02/02 | 643 |
| 2026/02/03 | 618 |
| 2026/02/04 | 627 |
| 2026/02/05 | 616 |
| 2026/02/06 | 584 |
| 2026/02/07 | 568 |
| 2026/02/08 | 549 |
| 2026/02/09 | 595 |
| 2026/02/10 | 575 |
| 2026/02/11 | 588 |
| 2026/02/12 | 616 |
| 2026/02/13 | 584 |
| 2026/02/14 | 568 |
| 2026/02/15 | 549 |
| 2026/02/16 | 595 |
| 2026/02/17 | 520 |
| 2026/02/18 | 554 |
| 2026/02/19 | 555 |
| 2026/02/20 | 542 |
| 2026/02/21 | 494 |
| 2026/02/22 | 523 |
| 2026/02/23 | 556 |
| 2026/02/24 | 571 |
| 2026/02/25 | 570 |
| 2026/02/26 | 534 |
| 2026/02/27 | 533 |
| 2026/02/28 | 504 |
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February saw a dynamic shift in distinct advertisers, starting at 592 and peaking at 643. Mid-month, numbers dipped to 494, closing at 504.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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UPS.com surged with a 2.49% click share increase, while USPS.com dropped by 1.59%. Amazon.com gained 0.51%, contrasting with TheUPSStore.com’s 1.39% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | ups.com | fedex.com | amazon.com | goshippo.com | stamps.com | shipstation.com | usps.com | uline.com | theupsstore.com | uship.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 13.11% | 15.84% | 12.31% | 4.62% | 8.69% | 3.33% | 5.68% | 7.97% | 5.17% | 1.1% |
| 2026/02/02 | 25.07% | 12.2% | 8.91% | 4.38% | 5.47% | 3.38% | 2.59% | 3.24% | 6.15% | 1.46% |
| 2026/02/03 | 23.57% | 11.58% | 9.16% | 6.95% | 5.34% | 3.14% | 4.17% | 7.08% | 3.19% | 0.38% |
| 2026/02/04 | 19.36% | 15.14% | 9.16% | 10.04% | 4.89% | 3.18% | 3.09% | 5.85% | 3.47% | 0.43% |
| 2026/02/05 | 29.25% | 11.03% | 6.93% | 7.63% | 4.38% | 3.28% | 3.44% | 4.22% | 7.44% | 1.13% |
| 2026/02/06 | 21.57% | 8.99% | 8.51% | 10.16% | 4.66% | 3.56% | 4.47% | 5.88% | 8.29% | 0.52% |
| 2026/02/07 | 21.06% | 13.12% | 8.15% | 10.07% | 6.52% | 4.13% | 5.33% | 5.77% | 3.68% | 0.88% |
| 2026/02/08 | 21.93% | 15.3% | 11.23% | 5.85% | 6.32% | 3% | 4.01% | 3.64% | 10.03% | 0.57% |
| 2026/02/09 | 22.35% | 12.21% | 11.05% | 5.68% | 5.16% | 3.83% | 3.74% | 2.81% | 9.14% | 0.61% |
| 2026/02/10 | 20.57% | 12.77% | 11.82% | 6.48% | 5.3% | 3.26% | 3.35% | 3.58% | 8.63% | 0.68% |
| 2026/02/11 | 22.86% | 11.8% | 14.94% | 4.47% | 7.49% | 3.32% | 4.03% | 3.59% | 3.27% | 0.89% |
| 2026/02/12 | 29.25% | 11.03% | 6.93% | 7.63% | 4.38% | 3.28% | 3.44% | 4.22% | 7.44% | 1.13% |
| 2026/02/13 | 21.57% | 8.99% | 8.51% | 10.16% | 4.66% | 3.56% | 4.47% | 5.88% | 8.29% | 0.52% |
| 2026/02/14 | 21.06% | 13.12% | 8.15% | 10.07% | 6.52% | 4.13% | 5.33% | 5.77% | 3.68% | 0.88% |
| 2026/02/15 | 21.93% | 15.3% | 11.23% | 5.85% | 6.32% | 3% | 4.01% | 3.64% | 10.03% | 0.57% |
| 2026/02/16 | 22.35% | 12.21% | 11.05% | 5.68% | 5.16% | 3.83% | 3.74% | 2.81% | 9.14% | 0.61% |
| 2026/02/17 | 16.76% | 14.12% | 5.52% | 6.8% | 5.83% | 5.21% | 2.8% | 3.04% | 10.6% | 0.98% |
| 2026/02/18 | 26.77% | 10.45% | 10.77% | 6.7% | 6.62% | 2.8% | 2.95% | 3.65% | 4.14% | 1.44% |
| 2026/02/19 | 24.33% | 11.2% | 13.79% | 8.56% | 6.19% | 2.98% | 3.73% | 3.22% | 5.04% | 0.85% |
| 2026/02/20 | 19.82% | 10.29% | 14.02% | 9.78% | 5.56% | 3.04% | 3.53% | 2.75% | 5.28% | 0.89% |
| 2026/02/21 | 20.7% | 14.65% | 18.51% | 6.78% | 5.04% | 4.88% | 4.12% | 1.84% | 2.68% | 0.74% |
| 2026/02/22 | 16.04% | 16.69% | 11.84% | 10.09% | 6.08% | 6.21% | 3.72% | 3.7% | 6.92% | 0.69% |
| 2026/02/23 | 27.31% | 9.14% | 12.72% | 8.52% | 5.02% | 4.03% | 3.71% | 3% | 3.35% | 0.97% |
| 2026/02/24 | 28.88% | 8.01% | 8.78% | 8.37% | 5.29% | 3.97% | 3.15% | 2.71% | 5.33% | 1.44% |
| 2026/02/25 | 21.97% | 9.93% | 11.71% | 9.94% | 6.77% | 5.12% | 3.37% | 2.87% | 4.4% | 0.93% |
| 2026/02/26 | 23.78% | 11.16% | 10.41% | 10.61% | 5.57% | 5.14% | 2.98% | 4.05% | 3.84% | 0.56% |
| 2026/02/27 | 23.76% | 11.58% | 14.79% | 8.23% | 6.09% | 4.55% | 3.14% | 4.24% | 2.14% | 0.26% |
| 2026/02/28 | 32.3% | 11.36% | 10.26% | 8.84% | 4.5% | 3.78% | 3.54% | 2.79% | 2.4% | 0.44% |
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UPS dominated February with a peak impression share of 32.30% on the 28th. FedEx and Amazon fluctuated, while GoShippo and Stamps.com showed moderate stability. The month ended with UPS leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of logistics, AfterShip, Amazon, FedEx, The UPS Store, and UPS dominate Google’s PPC landscape. AfterShip emphasizes real-time tracking across platforms, while Amazon simplifies ground shipping with proactive alerts. FedEx offers flat-rate shipping and free supplies, The UPS Store highlights local convenience, and UPS promotes significant savings with discount codes.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Logistics Shipping Services February 2026 Report
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Data within the US Logistics Shipping Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Logistics Shipping Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Logistics Shipping Services February 2026 Report aggregates data from across both device types and Google Shopping.
The US Logistics Shipping Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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