US Logistics Shipping Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – US

Google AI Overview visibility for Logistics Shipping Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.6112599179
75.3887400821
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 20%
Navigational 8%
Seasonal 0%
Local 2%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ups.com 39.66
fedex.com 18.15
usps.com 8.05
theupsstore.com 6.39
goshippo.com 4.63
amazon.com 3.65
stamps.com 2.36
uline.com 2.25
shipstation.com 1.72
shipt.com 1.09
others 12.05
  • ups.com - 39.66%
  • fedex.com - 18.15%
  • usps.com - 8.05%
  • theupsstore.com - 6.39%
  • goshippo.com - 4.63%
  • amazon.com - 3.65%
  • stamps.com - 2.36%
  • uline.com - 2.25%
  • shipstation.com - 1.72%
  • shipt.com - 1.09%
  • others - 12.05%

Copyright © Adthena. All rights reserved.

UPS dominates with 39.66% click share, followed by FedEx at 18.15%. USPS holds 8.05%, while others collectively capture 12.05%.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ups.com fedex.com amazon.com goshippo.com shipstation.com stamps.com usps.com uline.com theupsstore.com freightquote.com
2026/02/01 13.23% 15.36% 12.33% 4.02% 3.93% 5.79% 3.38% 6.33% 3.29% 0.11%
2026/02/02 16.95% 12.28% 9.12% 3.87% 3.98% 3.85% 1.46% 2.91% 4.73% 2.32%
2026/02/03 21.8% 11.63% 9.37% 5.11% 3.42% 3.39% 2.39% 5.63% 1.76% 1.79%
2026/02/04 18% 13.34% 8.66% 6.78% 3.77% 2.91% 1.55% 5.26% 2.8% 2.29%
2026/02/05 23.08% 11.09% 7.41% 5.91% 3.92% 3.18% 1.94% 4.48% 2.7% 2.06%
2026/02/06 21.03% 7.85% 8.53% 7.7% 3.93% 3.16% 2.51% 5.42% 3.48% 1.44%
2026/02/07 17.58% 13.62% 7.84% 7.87% 4.66% 4.27% 3.21% 4.41% 1.35% 0.19%
2026/02/08 19.35% 16.11% 11.74% 4.96% 3.85% 4.32% 2.26% 2.87% 3.74% 0.21%
2026/02/09 21.78% 12.22% 10.28% 4.52% 3.92% 3.34% 1.82% 2.32% 3.27% 2.07%
2026/02/10 18.94% 13.4% 11.53% 5.17% 3.87% 3.38% 1.7% 2.65% 4.52% 1.65%
2026/02/11 21.8% 11.45% 13.36% 3.54% 3.97% 4.38% 2.31% 2.94% 1.67% 1.69%
2026/02/12 22.97% 11.03% 7.37% 5.89% 3.9% 3.17% 1.93% 4.46% 2.69% 2.05%
2026/02/13 20.93% 7.82% 8.48% 7.67% 3.91% 3.14% 2.5% 5.39% 3.47% 1.43%
2026/02/14 17.43% 13.53% 7.77% 7.81% 4.62% 4.23% 3.19% 4.37% 1.34% 0.19%
2026/02/15 19.26% 16.03% 11.71% 4.95% 3.83% 4.3% 2.25% 2.85% 3.73% 0.21%
2026/02/16 21.72% 12.16% 10.26% 4.5% 3.9% 3.32% 1.81% 2.31% 3.26% 2.06%
2026/02/17 15.29% 14.12% 4.29% 5.46% 4.98% 4.11% 1.43% 2.33% 5.28% 1.59%
2026/02/18 26.41% 10.54% 9.41% 4.9% 3.17% 4.29% 1.43% 3.25% 2.3% 1.57%
2026/02/19 20.85% 11.49% 13.71% 6.14% 3.89% 3.98% 2.03% 2.81% 2.42% 1.16%
2026/02/20 17.92% 10.15% 13.27% 7.05% 3.8% 3.56% 1.94% 2.31% 1.76% 1.29%
2026/02/21 14.56% 15.37% 18.21% 5.31% 5.53% 3.32% 2% 1.8% 1.39% 0.24%
2026/02/22 16.16% 16.53% 11.78% 7.23% 6.45% 3.78% 1.88% 2.95% 3.31% 0.17%
2026/02/23 24.12% 8.82% 12.27% 6.14% 4.35% 3.17% 2.35% 3.1% 1.85% 1.6%
2026/02/24 24.42% 7.21% 8.76% 6.19% 4.27% 3.39% 2.11% 2.69% 3.61% 1.75%
2026/02/25 20.64% 9.54% 11.12% 7.22% 4.98% 4.1% 2.09% 2.31% 3% 1.36%
2026/02/26 19.55% 11.69% 10.32% 7.63% 5.26% 3.46% 2.02% 3.14% 1.65% 1.32%
2026/02/27 16.1% 12.8% 14.55% 6.18% 5.01% 3.92% 2.03% 4.23% 1.22% 2.03%
2026/02/28 18.84% 13.13% 10.77% 6.74% 4.32% 3.18% 2.51% 2.05% 1.14% 0.55%
  • ups.com
  • fedex.com
  • amazon.com
  • goshippo.com
  • shipstation.com
  • stamps.com
  • usps.com
  • uline.com
  • theupsstore.com
  • freightquote.com

Copyright © Adthena. All rights reserved.

UPS led February with fluctuating spend, peaking at 26.41% on the 18th. FedEx and Amazon showed varied trends, while GoShippo and ShipStation maintained steady shares. The month concluded with UPS dominating.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 592
2026/02/02 643
2026/02/03 618
2026/02/04 627
2026/02/05 616
2026/02/06 584
2026/02/07 568
2026/02/08 549
2026/02/09 595
2026/02/10 575
2026/02/11 588
2026/02/12 616
2026/02/13 584
2026/02/14 568
2026/02/15 549
2026/02/16 595
2026/02/17 520
2026/02/18 554
2026/02/19 555
2026/02/20 542
2026/02/21 494
2026/02/22 523
2026/02/23 556
2026/02/24 571
2026/02/25 570
2026/02/26 534
2026/02/27 533
2026/02/28 504

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 592 and peaking at 643. Mid-month, numbers dipped to 494, closing at 504.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 2.49%
amazon.com 0.51%
goshippo.com 0.44%
shipt.com 0.32%
shipstation.com 0.23%
easyship.com -0.21%
aftership.com -0.23%
uline.com -1%
theupsstore.com -1.39%
usps.com -1.59%

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UPS.com surged with a 2.49% click share increase, while USPS.com dropped by 1.59%. Amazon.com gained 0.51%, contrasting with TheUPSStore.com’s 1.39% decline.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ups.com fedex.com amazon.com goshippo.com stamps.com shipstation.com usps.com uline.com theupsstore.com uship.com
2026/02/01 13.11% 15.84% 12.31% 4.62% 8.69% 3.33% 5.68% 7.97% 5.17% 1.1%
2026/02/02 25.07% 12.2% 8.91% 4.38% 5.47% 3.38% 2.59% 3.24% 6.15% 1.46%
2026/02/03 23.57% 11.58% 9.16% 6.95% 5.34% 3.14% 4.17% 7.08% 3.19% 0.38%
2026/02/04 19.36% 15.14% 9.16% 10.04% 4.89% 3.18% 3.09% 5.85% 3.47% 0.43%
2026/02/05 29.25% 11.03% 6.93% 7.63% 4.38% 3.28% 3.44% 4.22% 7.44% 1.13%
2026/02/06 21.57% 8.99% 8.51% 10.16% 4.66% 3.56% 4.47% 5.88% 8.29% 0.52%
2026/02/07 21.06% 13.12% 8.15% 10.07% 6.52% 4.13% 5.33% 5.77% 3.68% 0.88%
2026/02/08 21.93% 15.3% 11.23% 5.85% 6.32% 3% 4.01% 3.64% 10.03% 0.57%
2026/02/09 22.35% 12.21% 11.05% 5.68% 5.16% 3.83% 3.74% 2.81% 9.14% 0.61%
2026/02/10 20.57% 12.77% 11.82% 6.48% 5.3% 3.26% 3.35% 3.58% 8.63% 0.68%
2026/02/11 22.86% 11.8% 14.94% 4.47% 7.49% 3.32% 4.03% 3.59% 3.27% 0.89%
2026/02/12 29.25% 11.03% 6.93% 7.63% 4.38% 3.28% 3.44% 4.22% 7.44% 1.13%
2026/02/13 21.57% 8.99% 8.51% 10.16% 4.66% 3.56% 4.47% 5.88% 8.29% 0.52%
2026/02/14 21.06% 13.12% 8.15% 10.07% 6.52% 4.13% 5.33% 5.77% 3.68% 0.88%
2026/02/15 21.93% 15.3% 11.23% 5.85% 6.32% 3% 4.01% 3.64% 10.03% 0.57%
2026/02/16 22.35% 12.21% 11.05% 5.68% 5.16% 3.83% 3.74% 2.81% 9.14% 0.61%
2026/02/17 16.76% 14.12% 5.52% 6.8% 5.83% 5.21% 2.8% 3.04% 10.6% 0.98%
2026/02/18 26.77% 10.45% 10.77% 6.7% 6.62% 2.8% 2.95% 3.65% 4.14% 1.44%
2026/02/19 24.33% 11.2% 13.79% 8.56% 6.19% 2.98% 3.73% 3.22% 5.04% 0.85%
2026/02/20 19.82% 10.29% 14.02% 9.78% 5.56% 3.04% 3.53% 2.75% 5.28% 0.89%
2026/02/21 20.7% 14.65% 18.51% 6.78% 5.04% 4.88% 4.12% 1.84% 2.68% 0.74%
2026/02/22 16.04% 16.69% 11.84% 10.09% 6.08% 6.21% 3.72% 3.7% 6.92% 0.69%
2026/02/23 27.31% 9.14% 12.72% 8.52% 5.02% 4.03% 3.71% 3% 3.35% 0.97%
2026/02/24 28.88% 8.01% 8.78% 8.37% 5.29% 3.97% 3.15% 2.71% 5.33% 1.44%
2026/02/25 21.97% 9.93% 11.71% 9.94% 6.77% 5.12% 3.37% 2.87% 4.4% 0.93%
2026/02/26 23.78% 11.16% 10.41% 10.61% 5.57% 5.14% 2.98% 4.05% 3.84% 0.56%
2026/02/27 23.76% 11.58% 14.79% 8.23% 6.09% 4.55% 3.14% 4.24% 2.14% 0.26%
2026/02/28 32.3% 11.36% 10.26% 8.84% 4.5% 3.78% 3.54% 2.79% 2.4% 0.44%
  • ups.com
  • fedex.com
  • amazon.com
  • goshippo.com
  • stamps.com
  • shipstation.com
  • usps.com
  • uline.com
  • theupsstore.com
  • uship.com

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UPS dominated February with a peak impression share of 32.30% on the 28th. FedEx and Amazon fluctuated, while GoShippo and Stamps.com showed moderate stability. The month ended with UPS leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services - Last month
  1. 1
    UPS Tracking - AfterShip https://www.aftership.com

    Track your UPS shipments and get real-time updates via website, mobile app, Chrome extension or API integration for hassle-free monitoring wherever you are.

  2. 2
    Ground Shipping Made Simple - Package delivery service https://shipping.amazon.com

    Pickup & delivery every day. Proactive alerts, seamless integration.

  3. 3
    FedEx Shipping Account Offer - Simplified Flat-Rate Shipping https://www.fedex.com

    Run detailed reports, get free FedEx shipping supplies & more with a FedEx account. Save on deliveries big & small. Special prices on domestic & international shipments. Track Shipments.

  4. 4
    Locations Near You https://offers.theupsstore.com › professional › services

    The UPS Store® — Learn How You Can Save On All Services We Can Help With At A Location Near You. The UPS Store® Experts Are Here To Help With All Your Packing, Shipping & Printing Needs. Find A Store Near You.

  5. 5
    UPS® Official Website - Ship More. Spend Less https://www.ups.com

    Save Up To 50%* Off w/ Code DELIVER. *Terms and Conditions Apply.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, AfterShip, Amazon, FedEx, The UPS Store, and UPS dominate Google’s PPC landscape. AfterShip emphasizes real-time tracking across platforms, while Amazon simplifies ground shipping with proactive alerts. FedEx offers flat-rate shipping and free supplies, The UPS Store highlights local convenience, and UPS promotes significant savings with discount codes.

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