AUS Logistics Shipping Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – AUS

Google AI Overview visibility for Logistics Shipping Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.63114972682
92.3688502732
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 11%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 74.71
fedex.com 7.44
startrack.com.au 4.69
packsend.com.au 0.87
shipstation.com 0.69
shippit.com 0.64
shippingcontainers.com.au 0.64
myus.com 0.61
fastcourier.com.au 0.57
interparcel.com 0.55
others 8.59
  • auspost.com.au - 74.71%
  • fedex.com - 7.44%
  • startrack.com.au - 4.69%
  • packsend.com.au - 0.87%
  • shipstation.com - 0.69%
  • shippit.com - 0.64%
  • shippingcontainers.com.au - 0.64%
  • myus.com - 0.61%
  • fastcourier.com.au - 0.57%
  • interparcel.com - 0.55%
  • others - 8.59%

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Auspost.com.au dominates with 74.71% click share, overshadowing FedEx’s 7.44%. Startrack.com.au follows at 4.69%, while ‘others’ collectively hold 8.59%.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date shippingcontainers.com.au auspost.com.au startrack.com.au interparcel.com shipstation.com fastcourier.com.au tigershippingcontainers.com.au fedex.com transdirect.com.au packsend.com.au
2025/12/01 1.36% 7.37% 1.64% 2.29% 6.18% 3.08% 3.17% 2.07% 4.53% 2.38%
2025/12/02 1.17% 4.85% 5.04% 1.78% 6.48% 4.27% 4.69% 4.13% 3.57% 3.86%
2025/12/03 2.1% 6.79% 7.35% 2.62% 4.78% 4.28% 3.82% 2.89% 3.87% 2.71%
2025/12/04 4.48% 12.45% 1.69% 2.2% 3.89% 2.68% 4.9% 2.43% 2.66% 2.78%
2025/12/05 2.44% 13.18% 2.8% 2.63% 4.49% 2.83% 5.84% 3.46% 1.87% 3%
2025/12/06 3.04% 11.51% 5.47% 2.11% 5.06% 2.45% 0.66% 3.07% 3.15% 4%
2025/12/07 2.64% 16.16% 1.88% 3.4% 4.47% 2.79% 0.59% 3% 4.17% 3.24%
2025/12/08 5.38% 10.92% 1.54% 1.59% 5.48% 3.15% 3.69% 3.27% 3.89% 1.65%
2025/12/09 5.11% 7% 2.24% 1.76% 4.99% 3.36% 5.82% 3.92% 2.3% 2.65%
2025/12/10 6.57% 5.75% 0.42% 1.66% 5.34% 3.46% 6.16% 3.96% 2.49% 2.47%
2025/12/11 7.03% 5.65% 0.97% 2.15% 4.48% 3.54% 7.21% 3.8% 2.03% 1.82%
2025/12/12 4.16% 8.52% 5.93% 2.11% 4.78% 3.44% 6.34% 3.04% 1.84% 1.75%
2025/12/13 6.84% 8.72% 5.97% 3.61% 5.6% 3.26% 0.8% 2.94% 2.89% 2.57%
2025/12/14 5.94% 8.19% 4% 4.19% 5.28% 2.72% 0.41% 3.48% 3.88% 1.88%
2025/12/15 5.44% 10.88% 2.22% 1.82% 4.54% 3.35% 3.59% 3.45% 3.29% 1.8%
2025/12/16 6.74% 11.17% 5.26% 1.61% 3.9% 3.27% 4.16% 3.47% 2.91% 3.57%
2025/12/17 5.68% 7.24% 5.85% 1.64% 4.32% 3.35% 4.39% 3.14% 2.78% 4.33%
2025/12/18 4.24% 8.28% 6.18% 1.94% 4.11% 4.11% 5.44% 2.65% 2.38% 2.95%
2025/12/19 4.36% 12.13% 6.89% 1.54% 3.22% 3.25% 5.9% 3.4% 1.95% 3.23%
2025/12/20 4.37% 10.15% 7.5% 2.71% 3.62% 3.15% 0.52% 3.9% 1.82% 6.86%
2025/12/21 3.56% 13.73% 4.72% 5.14% 3.43% 2.81% 0.53% 3.18% 2.06% 6.6%
2025/12/22 6.82% 11.98% 3.41% 2.54% 3.13% 3.41% 4.73% 3.23% 1.83% 5.31%
2025/12/23 4.45% 10.49% 5.04% 3.84% 3.11% 3.81% 4.88% 3.72% 2.86% 1.44%
2025/12/24 5.79% 8.67% 7.4% 4.33% 3.45% 4.21% 2.05% 3.1% 2.61% 1.23%
2025/12/25 5.09% 10.81% 3.62% 5.02% 3.17% 3.02% 2.52% 3.15% 2.43% 0.99%
2025/12/26 4.61% 10.65% 6.48% 6.54% 3.5% 2.71% 3.7% 3.54% 0.62% 0.96%
2025/12/27 7.98% 13.81% 7.77% 5.58% 3.24% 3.26% 0.48% 2.8% 0.72% 0.7%
2025/12/28 8.44% 16.42% 1.93% 4.94% 4.26% 3.63% 0.47% 3.01% 0.77% 0.7%
2025/12/29 7.24% 8.18% 6.68% 3.18% 4.25% 4.3% 1.45% 3.78% 0.84% 0.39%
2025/12/30 5.75% 11.53% 5.67% 4.36% 4.16% 4.36% 3.93% 4.1% 1.06% 0.01%
2025/12/31 8.09% 7.54% 7.25% 5.16% 4.12% 3.83% 2.59% 2.34% 1.75% 0.01%
  • shippingcontainers.com.au
  • auspost.com.au
  • startrack.com.au
  • interparcel.com
  • shipstation.com
  • fastcourier.com.au
  • tigershippingcontainers.com.au
  • fedex.com
  • transdirect.com.au
  • packsend.com.au

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In December 2025, “auspost.com.au” led PPC spend, peaking mid-month. “shippingcontainers.com.au” showed consistent growth, ending strong. “startrack.com.au” fluctuated, while “interparcel.com” and “shipstation.com” maintained steady trends.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 391
2025/12/02 394
2025/12/03 399
2025/12/04 401
2025/12/05 397
2025/12/06 385
2025/12/07 388
2025/12/08 382
2025/12/09 372
2025/12/10 373
2025/12/11 379
2025/12/12 377
2025/12/13 374
2025/12/14 362
2025/12/15 386
2025/12/16 378
2025/12/17 383
2025/12/18 373
2025/12/19 371
2025/12/20 365
2025/12/21 371
2025/12/22 374
2025/12/23 375
2025/12/24 375
2025/12/25 372
2025/12/26 381
2025/12/27 370
2025/12/28 366
2025/12/29 363
2025/12/30 352
2025/12/31 351

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Advertisers fluctuated in December, peaking at 401 on the 4th, then gradually declined, ending at 351 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
startrack.com.au 1.98%
auspost.com.au 0.63%
interparcel.com 0.28%
maersk.com 0.08%
shippingcontainers.com.au 0.06%
containersfirst.com.au -0.22%
transdirect.com.au -0.31%
containertraders.com.au -0.33%
packsend.com.au -0.35%
fedex.com -0.62%

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Startrack.com.au surged with a 1.98 increase, while fedex.com dropped by 0.62. Auspost.com.au gained 0.63, contrasting packsand.com.au’s 0.35 decline.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date auspost.com.au startrack.com.au interparcel.com shippingcontainers.com.au fedex.com shipstation.com fastcourier.com.au tigershippingcontainers.com.au transdirect.com.au packsend.com.au
2025/12/01 64.59% 1.31% 1.26% 0.5% 2.33% 2.06% 1.51% 1.2% 2.08% 1.04%
2025/12/02 41.7% 5.84% 1.46% 0.52% 6.63% 3.21% 2.71% 2.68% 2.37% 3.41%
2025/12/03 50.13% 6.73% 2.34% 0.7% 3.84% 2.17% 2.59% 1.88% 2.94% 2.1%
2025/12/04 59.24% 1.35% 1.85% 1.32% 3.07% 1.65% 1.37% 2.17% 1.38% 2.33%
2025/12/05 62.53% 2.6% 1.83% 0.66% 3.67% 2.6% 1.27% 2.31% 0.85% 2.28%
2025/12/06 57.47% 5.68% 1.51% 0.79% 3.84% 2.61% 1.46% 0.23% 1.8% 3.42%
2025/12/07 66.78% 1.37% 2.27% 0.64% 3.27% 1.64% 1.37% 0.18% 2.6% 1.95%
2025/12/08 60.3% 1.29% 0.83% 1.6% 3.96% 2.82% 1.62% 1.44% 3.03% 0.91%
2025/12/09 50.39% 2.48% 1.08% 1.47% 5.41% 3.3% 1.97% 2.67% 1.16% 2.18%
2025/12/10 47.44% 0.33% 1.16% 2.55% 6.24% 3.01% 2.13% 3.12% 1.39% 1.63%
2025/12/11 46.57% 1.02% 1.53% 2.66% 5.87% 3.06% 2.35% 3.76% 1.15% 1.32%
2025/12/12 50.65% 6.1% 1.23% 1.4% 3.89% 2.31% 1.92% 2.98% 0.89% 2.98%
2025/12/13 54.68% 5.82% 2.05% 2.02% 3.55% 2.78% 1.73% 0.33% 1.59% 1.49%
2025/12/14 52.3% 4.36% 3.73% 2.15% 4.59% 3.6% 1.43% 0.15% 2.24% 1.2%
2025/12/15 58.88% 2.43% 1.46% 1.67% 3.99% 1.95% 2.38% 1.5% 2.38% 1.47%
2025/12/16 60.55% 4.67% 1.31% 1.91% 3.77% 1.86% 1.61% 1.73% 1.58% 2.75%
2025/12/17 49.69% 6.13% 1.3% 2% 3.87% 2.09% 1.89% 2.05% 2.45% 3.55%
2025/12/18 52.92% 6.7% 1.46% 1.44% 3.39% 2.5% 2.45% 2.81% 1.34% 1.87%
2025/12/19 60.26% 6.61% 0.75% 1.25% 3.72% 1.6% 1.58% 2.49% 1.03% 1.54%
2025/12/20 51.8% 6.95% 2.5% 1.6% 4.85% 2.3% 1.6% 0.19% 0.8% 5.51%
2025/12/21 60.87% 3.83% 3.95% 1.26% 3.39% 1.73% 1.35% 0.17% 0.93% 4.8%
2025/12/22 63.75% 2.74% 1.29% 1.91% 3.24% 1.54% 1.58% 1.79% 0.65% 4.16%
2025/12/23 56.3% 4.6% 2.11% 1.38% 4.07% 1.68% 1.87% 1.9% 1.44% 0.65%
2025/12/24 53.81% 6.85% 2.91% 1.9% 4.13% 2.52% 2.38% 0.77% 1.47% 0.64%
2025/12/25 58.91% 3.56% 3.09% 1.89% 3.78% 1.83% 1.41% 0.97% 1.36% 0.47%
2025/12/26 52.97% 6.02% 4.96% 1.68% 4.66% 2.52% 1.5% 1.73% 0.25% 0.5%
2025/12/27 61.53% 6.43% 3.91% 1.99% 3.22% 1.73% 1.5% 0.14% 0.25% 0.31%
2025/12/28 64.32% 1.57% 3.93% 2.43% 3.21% 3.06% 1.8% 0.15% 0.41% 0.41%
2025/12/29 53.51% 6.88% 2.17% 2.24% 4.73% 2.59% 2.38% 0.48% 0.34% 0.32%
2025/12/30 61.95% 4.53% 2.87% 1.64% 4.18% 2.09% 1.81% 1.3% 0.54% 0.01%
2025/12/31 52.73% 7.64% 4.07% 3.09% 3.09% 2.26% 2.13% 1.1% 0.81% 0.01%
  • auspost.com.au
  • startrack.com.au
  • interparcel.com
  • shippingcontainers.com.au
  • fedex.com
  • shipstation.com
  • fastcourier.com.au
  • tigershippingcontainers.com.au
  • transdirect.com.au
  • packsend.com.au

Copyright © Adthena. All rights reserved.

In December 2025, auspost.com.au led with fluctuating impressions, peaking at 66.78% on the 7th. Startrack.com.au saw a rise, ending at 7.64%. Interparcel.com and shippingcontainers.com.au showed steady growth, while fedex.com maintained a consistent presence. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services - Last month
  1. 1
    Official Website https://www.auspost.com.au › shipping › international

    View Our Services — Get Support From Your Account Manager, Our Contact Centre, Or 24/7 Live Chat. Learn More.

  2. 2
    FedEx Official Site | Experts in Worldwide Delivery https://www.fedex.com

    International shipping solutions to suit your business needs. Open an account. Worldwide expertise in delivery services. Open an account & start shipping!

  3. 3
    StarTrack Couriers https://www.packsend.com.au

    Australia’s Best Courier — Trusted Courier & Freight Solutions. Send Anything Anywhere. Save Time, Money & Trouble. Your friendly local team with a global delivery network - get in touch today.

  4. 4
    Shippit Official Website https://www.shippit.com

    Smart Fleet Management — Shippit is the multi-carrier shipping software fit for Australia's top retailers. Cut shipping costs, boost...

  5. 5
    StarTrack - Australia Post https://www.startrack.com.au

    Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably.

Copyright © Adthena. All rights reserved.

In the competitive landscape of logistics, top performers like AusPost, FedEx, and StarTrack emphasize reliability and global reach. AusPost highlights 24/7 support, FedEx showcases worldwide expertise, while StarTrack focuses on trusted local and global solutions.

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