Why is the AUS Logistics Shipping Services August 2026 Report useful and how should I use it?

Why is the AUS Logistics Shipping Services August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Logistics Shipping Services August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Logistics Shipping Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Logistics Shipping Services August 2026 Report?

The AUS Logistics Shipping Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Shipping Services August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Logistics Shipping Services August 2026 Report for?

The AUS Logistics Shipping Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Logistics Shipping Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Shipping Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.091435373
	79.908564627

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	13
	87

13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	9%
Navigational	8%
Seasonal	0%
Local	3%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	78.15
fedex.com	12
startrack.com.au	3.61
packsend.com.au	0.98
shipstation.com	0.83
shippit.com	0.8
fastcourier.com.au	0.75
interparcel.com	0.45
starshipit.com	0.32
transdirect.com.au	0.31
others	1.8

auspost.com.au - 78.15%
fedex.com - 12%
startrack.com.au - 3.61%
packsend.com.au - 0.98%
shipstation.com - 0.83%
shippit.com - 0.8%
fastcourier.com.au - 0.75%
interparcel.com - 0.45%
starshipit.com - 0.32%
transdirect.com.au - 0.31%
others - 1.8%

Auspost.com.au dominates with 78.15% click share, followed by FedEx at 12%. Others collectively hold 1.8%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	shipstation.com	fedex.com	kentremovalsstorage.com.au	auspost.com.au	fastcourier.com.au	packsend.com.au	interparcel.com	transdirect.com.au	optimove.com.au	benmovesbrisbane.com.au
2026/08/01	5.13%	6.19%	0.46%	27.81%	2.82%	1.5%	12.04%	6.02%	0%	0%
2026/08/02	5.31%	6.03%	0.42%	35.94%	1.87%	1.19%	5.25%	8.13%	0%	0%
2026/08/03	3.37%	5.48%	0.27%	50.77%	2.65%	0.68%	6.15%	2.09%	0%	9.93%
2026/08/04	3.68%	5.99%	4.82%	28.44%	2.31%	4.28%	6.38%	6.16%	0%	11.83%
2026/08/05	6.18%	3.06%	0.25%	39.66%	5.57%	1.44%	3.57%	5.76%	0%	6.45%
2026/08/06	4.93%	0.54%	2.76%	31.07%	2.74%	2.87%	0.99%	3.14%	9.48%	10.38%
2026/08/07	13.86%	12.85%	0.68%	6.88%	7.63%	9.61%	3.94%	3.4%	0%	0%
2026/08/08	16.85%	7.95%	0.48%	2.04%	5.84%	2.25%	4.44%	0.83%	12.99%	0%
2026/08/09	11.96%	14.4%	12.31%	5.45%	11.78%	4.58%	4.22%	0.92%	0%	0%
2026/08/10	10.01%	13.52%	0.53%	4.8%	8.05%	3.12%	0.93%	0.93%	0%	0%
2026/08/11	18.86%	20.95%	0.44%	4.54%	7.44%	5.84%	1.87%	6.55%	0%	0%
2026/08/12	8.07%	6.93%	0.9%	8.46%	13.99%	5.29%	1.86%	1.49%	0%	0%
2026/08/13	11.23%	20.46%	0.37%	10.02%	13.85%	3.18%	1.48%	0.72%	0%	0%
2026/08/14	7%	25.66%	0.37%	8.1%	19.05%	3.9%	0.4%	5.77%	0%	0%
2026/08/15	14.57%	20.07%	0.33%	9.59%	14.71%	3.18%	5.67%	2.86%	0%	0%
2026/08/16	14.81%	13.62%	0.37%	15.36%	14.42%	6.25%	3.27%	0.3%	0%	0%
2026/08/17	7.7%	21.24%	0.44%	8.89%	19.56%	9.69%	0.59%	3.45%	0%	0%
2026/08/18	0%	25.79%	0.22%	8.62%	8.74%	0.53%	2.92%	0.38%	0%	21.28%
2026/08/19	11.26%	31.06%	0.07%	5.65%	10.43%	6.17%	0.89%	2.24%	0%	0%
2026/08/20	14.11%	17.3%	0.04%	10.48%	9.29%	0.5%	0.98%	3.85%	0%	21.42%
2026/08/21	23.52%	25.86%	0.04%	8.72%	6.5%	0.39%	0.51%	2.1%	0%	0%
2026/08/22	20.42%	18.68%	0.04%	9.9%	8.02%	1.96%	0.08%	2.01%	0%	0%
2026/08/23	18.65%	13.86%	11.57%	9.95%	6.76%	5.02%	2.31%	0.12%	11.82%	0%
2026/08/24	12.22%	13.7%	0.06%	4.65%	6.17%	12.82%	0.07%	3.35%	7.79%	0%
2026/08/25	19.09%	11.17%	0%	6.56%	6.64%	2.19%	1.11%	1.97%	8.02%	0%
2026/08/26	13.24%	14.85%	12.36%	5.85%	7.23%	5.69%	0.32%	0.09%	0%	30.68%
2026/08/27	36.7%	15.53%	0%	11.15%	5.82%	4.21%	2.36%	0.06%	0%	0%
2026/08/28	31.3%	12.53%	0%	10.54%	7.93%	5.62%	0.14%	0.13%	0%	16.92%
2026/08/29	14.54%	10.1%	0%	8.05%	6.43%	1.31%	0.12%	0.15%	23.85%	0%
2026/08/30	13.08%	16.1%	0%	10.54%	10.23%	3.48%	2.15%	2.49%	0%	0%
2026/08/31	18.85%	18.32%	11.24%	8.4%	4.65%	2.26%	0.63%	0.12%	0%	0%

shipstation.com
fedex.com
kentremovalsstorage.com.au
auspost.com.au
fastcourier.com.au
packsend.com.au
interparcel.com
transdirect.com.au
optimove.com.au
benmovesbrisbane.com.au

In August 2026, Shipstation.com surged with a peak spend share of 36.70% on the 27th. Optimove.com.au saw a significant rise to 23.85% on the 29th. Fedex.com maintained a steady presence, peaking at 31.06% on the 19th. Auspost.com.au started strong but declined mid-month. The month concluded with Shipstation.com leading the spend share.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	120
2026/08/02	119
2026/08/03	119
2026/08/04	109
2026/08/05	102
2026/08/06	94
2026/08/07	87
2026/08/08	87
2026/08/09	83
2026/08/10	83
2026/08/11	92
2026/08/12	91
2026/08/13	78
2026/08/14	64
2026/08/15	61
2026/08/16	63
2026/08/17	62
2026/08/18	63
2026/08/19	51
2026/08/20	55
2026/08/21	50
2026/08/22	49
2026/08/23	52
2026/08/24	61
2026/08/25	55
2026/08/26	51
2026/08/27	48
2026/08/28	50
2026/08/29	52
2026/08/30	54
2026/08/31	46

August began with 120 advertisers, declining steadily to 46 by month’s end. Mid-month fluctuations showed brief recoveries, but the overall trend was downward.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
fedex.com	33.83%
shipstation.com	2.44%
packsend.com.au	1.22%
fastcourier.com.au	1.14%
sendmybag.com	0.56%
moving24.com	-0.09%
starshipit.com	-0.31%
shippit.com	-0.86%
startrack.com.au	-2.52%
auspost.com.au	-37.24%

FedEx surged with a 33.83% click share increase, while AusPost plummeted by 37.24%. ShipStation and PackSend also gained, contrasting StarTrack’s decline.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	fedex.com	fastcourier.com.au	shipstation.com	packsend.com.au	interparcel.com	dhl.com	transdirect.com.au	startrack.com.au	shippit.com
2026/08/01	61.98%	4.3%	1.63%	1.36%	0.66%	8.62%	0.38%	3.44%	7.28%	1.19%
2026/08/02	76.53%	3.2%	0.64%	1.4%	0.5%	2.19%	1.31%	2.34%	3.72%	1.45%
2026/08/03	85.48%	2.93%	1.02%	0.65%	0.23%	3.16%	0.09%	0.91%	1.74%	0.57%
2026/08/04	78.57%	2.79%	0.84%	1.09%	3.15%	3.01%	0.83%	2.08%	3.58%	0.77%
2026/08/05	85.65%	1.72%	2.88%	0.57%	0.47%	1.45%	0.44%	1.75%	0%	1.12%
2026/08/06	82.57%	0.42%	1.86%	1.05%	1.94%	0.7%	1.19%	1.37%	0%	1%
2026/08/07	24.59%	20.96%	9.28%	2.71%	14.81%	8.18%	0.18%	3.5%	0%	0%
2026/08/08	21.71%	18.97%	9.33%	4.95%	3.45%	9.92%	3.2%	0.79%	0%	0%
2026/08/09	12.21%	31.3%	17.38%	3.14%	5.17%	8.18%	2.7%	0.6%	0%	0%
2026/08/10	30.42%	26.75%	10.48%	2.59%	4.03%	0.56%	0.54%	0.66%	0%	0%
2026/08/11	24.74%	31.48%	8.38%	3.35%	6.27%	1.55%	0.35%	6.63%	0%	0%
2026/08/12	52.56%	8.41%	11.27%	1.65%	2.17%	0.77%	3%	0.69%	0%	0%
2026/08/13	42.96%	25.74%	11.97%	1.61%	1.48%	0.61%	0.51%	0.32%	0%	0%
2026/08/14	33.09%	28.1%	14.88%	0.86%	2.61%	0.17%	0.52%	4.41%	0%	0%
2026/08/15	33.69%	25.53%	13.21%	2.04%	4.39%	4.43%	1.78%	2.68%	0%	0%
2026/08/16	54.68%	14.31%	9.76%	1.7%	6.22%	2.29%	1.5%	0.15%	0%	0%
2026/08/17	43.26%	20.4%	13.66%	0.81%	8.05%	0.22%	1%	2.28%	0%	0%
2026/08/18	36.7%	35.01%	7.8%	0%	0.22%	4.63%	0.86%	0.2%	0%	0%
2026/08/19	32.62%	35.84%	7.92%	1.42%	5.53%	0.34%	0.29%	1.84%	0%	0%
2026/08/20	48.44%	25.1%	10.19%	2.24%	0.22%	0.46%	0.53%	3.95%	0%	0%
2026/08/21	36.39%	36.93%	6.89%	3.76%	0.18%	1.39%	0.02%	1.99%	0%	0%
2026/08/22	40.9%	27.57%	9.2%	3.39%	0.92%	0.06%	2.59%	2.11%	0%	0%
2026/08/23	43.9%	23.51%	8.98%	3.49%	5.36%	3.58%	0.05%	0.06%	0%	0%
2026/08/24	26.39%	23.01%	7.59%	2.27%	22.27%	0.06%	0.04%	3.74%	0%	0%
2026/08/25	36.82%	24.11%	9.44%	4.6%	2.42%	1.6%	0.22%	3.06%	0%	0%
2026/08/26	40.94%	25.07%	8.53%	2.48%	8.89%	0.96%	0.07%	0.09%	0%	0%
2026/08/27	43.17%	23.44%	5.92%	7.9%	4.92%	2.44%	0.06%	0.03%	0%	0%
2026/08/28	38.32%	21.78%	10.51%	6.02%	7.43%	0.11%	0.09%	0.07%	0%	0%
2026/08/29	51.76%	18.21%	8.23%	2.89%	0.72%	0.1%	0.06%	0.06%	0%	0%
2026/08/30	42.55%	22.93%	11.67%	2.07%	3.29%	2.68%	0.05%	2.61%	0%	0%
2026/08/31	38.28%	33.79%	4.9%	3.81%	3.33%	0.36%	0.32%	0.07%	0%	0%

auspost.com.au
fedex.com
fastcourier.com.au
shipstation.com
packsend.com.au
interparcel.com
dhl.com
transdirect.com.au
startrack.com.au
shippit.com

In August 2026, auspost.com.au dominated with a peak impression share of 85.65%. FedEx surged mid-month, while fastcourier.com.au and shipstation.com saw moderate fluctuations. The month concluded with auspost.com.au maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services - Last month

1
Official Website https://www.auspost.com.au
View Our Services — Get Competitive Shipping Rates And Price Certainty With No Hidden Fees. View Our Rates. Send 10+ International Parcels A Week? Send With Australia Post & Reduce Sending Costs.
2
Delivery Transport - Same Day Delivery Available https://www.fastcourier.com.au
Compare Courier Quotes and Save with Fast Courier Australia. Book a courier from anywhere using Fast Courier. Same day pick up available Australiawide.
3
Same Day Courier Delivery https://www.gopeople.com.au › sameday › delivery
Same Day Couriers Sydney — Hire a Delivery Driver on-Demand with real time tracking and communication. Most reliable courier services in Australia. Urgent delivery. Live tracking.
4
Interparcel Australia - Low Cost Couriers Australia https://au.interparcel.com › parcel › delivery
Booking Process Fast & Simple to Use: Enter, Compare Services & Book Online. We Offer a Pay...
5
Australia’s Best Courier - No Contact Pick-Up & Delivery https://www.packsend.com.au
Trusted Courier & Freight Solutions. Send Anything Anywhere. Save Time, Money & Trouble. Save Time, Trouble & Money On Couriers, Freight & Shipping- Get A Quote Today!

Australia Post emphasizes competitive rates and cost reduction for frequent international shippers. Fast Courier and Go People highlight same-day delivery and real-time tracking. Interparcel offers a simple booking process, while Pack & Send focuses on convenience and savings.

Frequently Asked Questions

Why is the AUS Logistics Shipping Services August 2026 Report useful and how should I use it?

Why is the AUS Logistics Shipping Services August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Shipping Services August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Logistics Shipping Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Shipping Services August 2026 Report?

The AUS Logistics Shipping Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Shipping Services August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Shipping Services August 2026 Report for?

The AUS Logistics Shipping Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Logistics Shipping Services - PPC Market Share Analysis August 2026