Why is the AUS Logistics Shipping Services May 2026 Report useful and how should I use it?

Why is the AUS Logistics Shipping Services May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Logistics Shipping Services May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Logistics Shipping Services May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Logistics Shipping Services May 2026 Report?

The AUS Logistics Shipping Services May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Shipping Services May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Logistics Shipping Services May 2026 Report for?

The AUS Logistics Shipping Services May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Logistics Shipping Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Shipping Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.9553328406
	86.0446671594

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	21%
Navigational	1%
Seasonal	0%
Local	2%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	85.81
fedex.com	5.9
startrack.com.au	4.97
shippit.com	0.68
starshipit.com	0.63
transdirect.com.au	0.28
interparcel.com	0.27
shipstation.com	0.19
packsend.com.au	0.19
fastcourier.com.au	0.09
others	0.99

auspost.com.au - 85.81%
fedex.com - 5.9%
startrack.com.au - 4.97%
shippit.com - 0.68%
starshipit.com - 0.63%
transdirect.com.au - 0.28%
interparcel.com - 0.27%
shipstation.com - 0.19%
packsend.com.au - 0.19%
fastcourier.com.au - 0.09%
others - 0.99%

In the logistics PPC landscape, AusPost dominates with 85.81% click share. FedEx follows at 5.9%, while StarTrack holds 4.97%. Others collectively capture 0.99%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	auspost.com.au	fedex.com	interparcel.com	startrack.com.au	packsend.com.au	shipstation.com	easyship.com	starshipit.com	transdirect.com.au	kentremovalsstorage.com.au
2026/05/01	42.5%	9.33%	2.01%	0.83%	2.14%	8.51%	2.61%	4.26%	1.8%	0.61%
2026/05/02	25.21%	16.46%	3.85%	8.48%	1.72%	6.66%	1.45%	2.35%	1.08%	0.82%
2026/05/03	28.85%	14.5%	3.9%	6.48%	2.41%	3.75%	0.82%	4%	0.95%	0.7%
2026/05/04	33.05%	7.36%	1.02%	5.35%	0.41%	1.74%	0.34%	2.72%	1.6%	8.37%
2026/05/05	38.75%	12.34%	2.53%	4.63%	1.09%	2.37%	1.29%	2.53%	2.78%	0.7%
2026/05/06	30.26%	9.38%	3.07%	0.74%	0.75%	8.42%	1.37%	1.75%	9.57%	10.59%
2026/05/07	36.23%	13.55%	2.98%	4.03%	1.87%	4.56%	1.58%	3.04%	5.4%	0.98%
2026/05/08	30.45%	8.13%	5.91%	2.14%	1.9%	12.55%	1.89%	2.36%	10.93%	0.59%
2026/05/09	34.35%	10.11%	6.22%	3.42%	1.53%	5.7%	1.31%	1.93%	2.22%	0.42%
2026/05/10	36.38%	8.21%	20.29%	2.97%	1.28%	8.09%	0.83%	2.17%	0.81%	0.36%
2026/05/11	28.33%	6.24%	6.12%	1.04%	0.65%	3.39%	0.55%	1.26%	8.3%	7.19%
2026/05/12	27.33%	7.53%	4.97%	0.38%	1.95%	0.98%	0.8%	1.29%	11.86%	2.12%
2026/05/13	23.9%	7.74%	6.14%	3.73%	1%	1.64%	1.26%	1.97%	15.36%	3.72%
2026/05/14	36.72%	12.29%	8.25%	2.03%	1.5%	4.62%	2.11%	2.42%	10.56%	0.57%
2026/05/15	33.38%	10.56%	6.92%	4.77%	1.29%	5.29%	2.11%	2.17%	12.57%	0.49%
2026/05/16	36.97%	9.9%	7.83%	4.08%	2.03%	3.37%	2%	3.62%	2.58%	0.57%
2026/05/17	15.12%	10.89%	13%	6.3%	2.17%	3.97%	1.81%	2.48%	3.93%	0.48%
2026/05/18	47.1%	8.08%	2.08%	5.64%	1.54%	1.68%	1.35%	1.28%	4.34%	4.37%
2026/05/19	29.77%	11.47%	2.93%	5.14%	1.14%	1.51%	0.53%	3.4%	7.74%	5.86%
2026/05/20	25.28%	9.4%	4.41%	4.56%	1.39%	2.41%	2.7%	2.59%	7.95%	6.52%
2026/05/21	35.31%	10.1%	4.22%	5.68%	1.28%	2.57%	3.1%	2.91%	10.66%	0.38%
2026/05/22	46.72%	10.14%	3.48%	2.6%	1.42%	3.7%	4.66%	2.13%	5.63%	0.37%
2026/05/23	29.75%	6.89%	6.05%	4.52%	1.89%	4.41%	2.86%	1.37%	4.02%	2.51%
2026/05/24	27.52%	6.64%	8.16%	2.72%	1.37%	14.62%	2.42%	1.25%	1.89%	0.27%
2026/05/25	34.4%	8.54%	4.49%	2.83%	1.59%	3.25%	1.06%	2.01%	6.81%	0.39%
2026/05/26	21.08%	9.67%	3.66%	3.18%	2.12%	2.36%	1.48%	1.61%	3.01%	5.33%
2026/05/27	35.08%	8.54%	4.38%	3.55%	3.56%	2.89%	3.45%	1.22%	6.6%	4.65%
2026/05/28	38.61%	11.86%	4.48%	9.38%	1.72%	1.87%	2.59%	1.58%	9.1%	0.71%
2026/05/29	45.21%	5.17%	3.9%	9.35%	1.09%	1.78%	4.1%	2.89%	7%	0.89%
2026/05/30	43.69%	7.48%	3.11%	4.31%	2.56%	5.25%	1.81%	1.84%	3.25%	0.48%
2026/05/31	35.51%	7.53%	5.72%	3.64%	2.88%	2.6%	1.83%	1.73%	1.54%	0.42%

auspost.com.au
fedex.com
interparcel.com
startrack.com.au
packsend.com.au
shipstation.com
easyship.com
starshipit.com
transdirect.com.au
kentremovalsstorage.com.au

In May 2026, auspost.com.au led PPC spend, peaking at 47.1% on May 18. FedEx saw fluctuations, ending at 7.53%. Interparcel spiked on May 10 with 20.29%. Startrack’s highest was 9.38% on May 28. The month concluded with auspost.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	129
2026/05/02	119
2026/05/03	118
2026/05/04	129
2026/05/05	123
2026/05/06	127
2026/05/07	123
2026/05/08	141
2026/05/09	127
2026/05/10	124
2026/05/11	137
2026/05/12	153
2026/05/13	141
2026/05/14	134
2026/05/15	136
2026/05/16	135
2026/05/17	141
2026/05/18	126
2026/05/19	128
2026/05/20	128
2026/05/21	134
2026/05/22	133
2026/05/23	141
2026/05/24	144
2026/05/25	157
2026/05/26	158
2026/05/27	147
2026/05/28	146
2026/05/29	138
2026/05/30	147
2026/05/31	152

May began with 129 advertisers, dipping to 118 by the 3rd. A surge followed, peaking at 158 on the 26th. The month concluded with 152 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
startrack.com.au	1.67%
packsend.com.au	0.12%
shipstation.com	0.05%
easyship.com	0.04%
ups.com	0.02%
transdirect.com.au	-0.11%
interparcel.com	-0.13%
shippit.com	-0.2%
auspost.com.au	-0.35%
fedex.com	-0.72%

Startrack.com.au surged with a 1.67 increase, while FedEx.com dropped by 0.72.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	fedex.com	startrack.com.au	interparcel.com	packsend.com.au	easyship.com	starshipit.com	shippit.com	shipstation.com	transdirect.com.au
2026/05/01	85.15%	3.82%	0.3%	0.65%	0.53%	0.58%	1.34%	0.82%	1.14%	0.62%
2026/05/02	67.74%	10%	8.69%	1.36%	0.58%	0.82%	0.91%	2.14%	2.64%	0.16%
2026/05/03	72.95%	8.55%	6.18%	1.01%	0.64%	0.31%	1.64%	1.39%	1.04%	0.14%
2026/05/04	80.18%	4.49%	6.43%	0.27%	0.1%	0.07%	1.15%	0.36%	0.56%	0.42%
2026/05/05	79.58%	6.35%	4.75%	0.6%	0.27%	0.45%	0.9%	0.67%	0.69%	0.6%
2026/05/06	80.82%	5.83%	0.32%	0.96%	0.29%	0.62%	0.68%	0.86%	2.46%	2.6%
2026/05/07	75.39%	7.39%	4.61%	0.77%	0.5%	0.48%	1.31%	1.31%	1.52%	1.46%
2026/05/08	75.44%	4.83%	2.15%	1.43%	0.6%	0.59%	0.99%	1.2%	2.14%	4.1%
2026/05/09	80.03%	5.38%	2.95%	2.43%	0.48%	0.45%	0.75%	0.71%	1.81%	0.76%
2026/05/10	78.22%	4.23%	2.5%	7.54%	0.46%	0.24%	0.85%	0.8%	1.73%	0.13%
2026/05/11	80.44%	4.07%	0.75%	2.18%	0.25%	0.22%	0.6%	0.26%	0.93%	2.62%
2026/05/12	76.18%	5.08%	0.47%	2.53%	0.7%	0.39%	0.6%	0.68%	0.27%	4.87%
2026/05/13	69.8%	5.3%	4.92%	3.23%	0.4%	0.59%	1.01%	0.83%	0.48%	7.02%
2026/05/14	77.44%	7.17%	1.24%	2.63%	0.51%	0.75%	1%	0.57%	1.02%	3.52%
2026/05/15	75.88%	5.39%	4.44%	2.31%	0.42%	0.87%	0.82%	0.45%	1.19%	3.49%
2026/05/16	78.94%	5.04%	4.02%	2.71%	0.46%	1%	1.32%	0.94%	0.7%	0.57%
2026/05/17	53.76%	10.34%	10.09%	7.52%	0.93%	1.31%	1.71%	2.2%	1.66%	1.44%
2026/05/18	84.5%	4.03%	4.73%	0.48%	0.35%	0.27%	0.44%	0.35%	0.32%	1.08%
2026/05/19	77.02%	7.07%	5.22%	0.8%	0.29%	0.1%	1.5%	0.56%	0.29%	2.1%
2026/05/20	73.51%	6.17%	6.23%	1.42%	0.48%	1.2%	1.38%	0.59%	0.66%	2.49%
2026/05/21	77.54%	5.24%	5.14%	1.48%	0.23%	0.99%	1.12%	0.55%	0.5%	3.07%
2026/05/22	84.78%	4.68%	2.4%	0.65%	0.3%	1.42%	0.73%	0.42%	0.77%	1.14%
2026/05/23	77.15%	4.65%	5.01%	2.35%	0.6%	1.46%	0.69%	0.54%	1.41%	1.11%
2026/05/24	69.13%	5.12%	3.87%	3.63%	0.48%	1.15%	0.69%	0.76%	9.54%	0.57%
2026/05/25	77.94%	5.55%	3.28%	1.96%	0.61%	0.42%	0.9%	0.82%	0.91%	2.19%
2026/05/26	70.33%	8.18%	4.13%	1.53%	1.12%	0.66%	0.88%	0.74%	0.74%	1.11%
2026/05/27	78.97%	4.78%	3.33%	1.8%	1.78%	1.06%	0.43%	0.65%	0.76%	2.04%
2026/05/28	76.2%	6.05%	8.55%	1.26%	0.41%	0.86%	0.52%	0.45%	0.33%	1.89%
2026/05/29	83.15%	2.21%	6.67%	0.84%	0.19%	1.13%	1.02%	0.5%	0.24%	1.19%
2026/05/30	84.21%	3.84%	4.05%	0.83%	0.62%	0.7%	0.63%	0.56%	1.05%	0.58%
2026/05/31	81.32%	4.36%	3.67%	1.79%	0.79%	0.72%	0.68%	0.65%	0.63%	0.31%

auspost.com.au
fedex.com
startrack.com.au
interparcel.com
packsend.com.au
easyship.com
starshipit.com
shippit.com
shipstation.com
transdirect.com.au

In May 2026, auspost.com.au dominated with a fluctuating impression share, peaking at 85.15% and ending at 81.32%. FedEx saw a modest presence, while startrack.com.au and interparcel.com experienced varied trends. The month concluded with auspost.com.au maintaining a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services - Last month

1
Official Website https://www.auspost.com.au
View Our Services — Get Support From Your Account Manager, Our Contact Centre, Or 24/7 Live Chat. Learn More. Send 10+ International Parcels A Week? Send With Australia Post & Reduce Sending Costs.
2
FedEx Official Site | Experts in Worldwide Delivery https://www.fedex.com
International shipping solutions to suit your business needs. Open an account. Personalised rates, free packing supplies, customs tool and much more.
3
Shippit Official Website https://www.shippit.com
Make Shipping Your Advantage — Shippit is the multi-carrier shipping software fit for Australia's top retailers. Cut shipping costs, boost...
4
AusPost Shipping https://www.shipstation.com
Automate AusPost eParcel Order — Sync AuPost & ShipStation with your store and ship in just a few clicks. Centralise orders, automate fulfillment, find the best rates and grow your ecomm business. Advanced Reporting Tools.
5
StarTrack - Australia Post https://www.startrack.com.au
Delivery solutions — Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably.

Australia Post’s ad highlights cost reduction for frequent international parcel senders, emphasizing support and accessibility. FedEx focuses on personalized solutions and comprehensive shipping tools. Shippit positions itself as a cost-cutting, multi-carrier software for top retailers. ShipStation offers automation and centralization for e-commerce growth. StarTrack emphasizes secure, reliable domestic freight solutions.

Frequently Asked Questions

Why is the AUS Logistics Shipping Services May 2026 Report useful and how should I use it?

Why is the AUS Logistics Shipping Services May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Shipping Services May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Logistics Shipping Services May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Shipping Services May 2026 Report?

The AUS Logistics Shipping Services May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Shipping Services May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Shipping Services May 2026 Report for?

The AUS Logistics Shipping Services May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Logistics Shipping Services - PPC Market Share Analysis May 2026