AUS Logistics Shipping Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – AUS

Google AI Overview visibility for Logistics Shipping Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.2437464832
84.7562535168
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 18%
Navigational 5%
Seasonal 0%
Local 2%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 80.78
fedex.com 8.01
startrack.com.au 6.61
shippit.com 1.04
starshipit.com 0.52
interparcel.com 0.37
fastcourier.com.au 0.28
packsend.com.au 0.26
transdirect.com.au 0.26
shipstation.com 0.21
others 1.66
  • auspost.com.au - 80.78%
  • fedex.com - 8.01%
  • startrack.com.au - 6.61%
  • shippit.com - 1.04%
  • starshipit.com - 0.52%
  • interparcel.com - 0.37%
  • fastcourier.com.au - 0.28%
  • packsend.com.au - 0.26%
  • transdirect.com.au - 0.26%
  • shipstation.com - 0.21%
  • others - 1.66%

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, Auspost dominates with 80.78% click share. FedEx follows at 8.01%, while StarTrack holds 6.61%. Others collectively capture 1.66%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date auspost.com.au kentremovalsstorage.com.au interparcel.com transdirect.com.au moving24.com fastcourier.com.au fedex.com startrack.com.au shipstation.com easyship.com
2026/06/01 23.24% 7.85% 2.03% 5.44% 0% 2.34% 6.43% 3.28% 3.79% 4.23%
2026/06/02 53.19% 2.42% 2.42% 1.69% 4% 1.25% 5.53% 4.67% 1.47% 1.84%
2026/06/03 48.04% 3.97% 3.17% 5.17% 2.1% 1.73% 5.86% 3.97% 2.07% 2.6%
2026/06/04 61.16% 0.44% 1.2% 3.53% 0% 1.43% 5.67% 5.56% 1.47% 1.13%
2026/06/05 60.63% 0.37% 1.92% 3.58% 0% 2.36% 5.45% 4.88% 1.22% 1.82%
2026/06/06 51.31% 2.25% 2.96% 2.01% 5.72% 1.82% 4.98% 5.5% 1.72% 1.89%
2026/06/07 64.17% 0.27% 6.63% 0.24% 1.77% 1.66% 4.05% 4.47% 1.7% 0.45%
2026/06/08 60.2% 2.3% 3.24% 0.84% 1.68% 2.07% 4.77% 4.27% 3.74% 2.18%
2026/06/09 45.48% 8.11% 0.99% 2.32% 0% 1.78% 6.68% 4.03% 1.06% 2.19%
2026/06/10 48.05% 0.54% 2.28% 1.17% 2.49% 1.52% 7.78% 9.56% 1.39% 1.48%
2026/06/11 55.44% 0.48% 3.51% 2.37% 0% 3.05% 7.55% 6.07% 2.08% 3%
2026/06/12 67.66% 0.64% 1.61% 4.68% 0% 1.7% 4.85% 4.09% 1.95% 1.9%
2026/06/13 59.13% 2.93% 2.59% 0.23% 0% 2.53% 5.14% 1.92% 3.27% 0.51%
2026/06/14 50.77% 0.31% 6.77% 0.48% 0% 2.67% 6.7% 2.14% 3.71% 0.48%
2026/06/15 43.54% 3.76% 2.09% 1.38% 0% 2.68% 8.54% 1.95% 6.17% 2.79%
2026/06/16 58.04% 0.39% 1.9% 3.72% 5.01% 2.19% 6.06% 0.53% 4.69% 2.54%
2026/06/17 55.32% 0.35% 3.95% 5.19% 0% 1.39% 7.01% 5.08% 5.39% 2.09%
2026/06/18 52.37% 0.32% 2.56% 2.14% 0% 1.93% 5.45% 7.48% 2.53% 0.56%
2026/06/19 42.95% 0.38% 4.42% 3.04% 0% 2.15% 6.29% 8.84% 5.49% 0.79%
2026/06/20 50.99% 0.31% 3.34% 0.5% 6.01% 1.77% 6.18% 2.08% 3.45% 0.4%
2026/06/21 52.73% 2.25% 5.61% 0.39% 1.72% 1.79% 6.22% 1.37% 3.16% 0.61%
2026/06/22 53.24% 0.31% 3.4% 1.33% 2.51% 2.72% 7.12% 2.22% 2.48% 0.82%
2026/06/23 50.52% 2.17% 1.26% 3.36% 1.65% 1.34% 3.76% 8.94% 1.26% 1.32%
2026/06/24 39.82% 0.36% 5.88% 6.42% 0% 1.53% 5.63% 6.73% 4.23% 0.51%
2026/06/25 64.15% 0.25% 1.45% 3.45% 0% 5.46% 5.12% 5.13% 1.62% 0.52%
2026/06/26 52.1% 0.28% 2.38% 4.52% 0% 1.59% 4.94% 10.87% 1.72% 0.5%
2026/06/27 43.29% 0.26% 4.81% 0.84% 2.39% 2.48% 7.07% 11.74% 3.45% 0.96%
2026/06/28 48.15% 0.26% 7.25% 0.45% 2.12% 2.47% 4.69% 6.56% 3.51% 0.68%
2026/06/29 39.17% 0.42% 5.86% 8.9% 6.22% 1.16% 3.58% 3.06% 2.09% 1.3%
2026/06/30 36.61% 7.85% 5.05% 3.06% 2.29% 2.19% 2.1% 1.25% 0.87% 0.15%
  • auspost.com.au
  • kentremovalsstorage.com.au
  • interparcel.com
  • transdirect.com.au
  • moving24.com
  • fastcourier.com.au
  • fedex.com
  • startrack.com.au
  • shipstation.com
  • easyship.com

Copyright © Adthena. All rights reserved.

In June 2026, auspost.com.au dominated PPC spend, peaking mid-month. Kentremovalsstorage.com.au fluctuated, ending strong. Interparcel.com saw consistent growth, while transdirect.com.au spiked late. Startrack.com.au surged towards month’s end.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 157
2026/06/02 162
2026/06/03 147
2026/06/04 155
2026/06/05 155
2026/06/06 153
2026/06/07 152
2026/06/08 155
2026/06/09 153
2026/06/10 147
2026/06/11 141
2026/06/12 138
2026/06/13 133
2026/06/14 136
2026/06/15 134
2026/06/16 131
2026/06/17 132
2026/06/18 142
2026/06/19 140
2026/06/20 134
2026/06/21 128
2026/06/22 132
2026/06/23 135
2026/06/24 141
2026/06/25 135
2026/06/26 127
2026/06/27 129
2026/06/28 128
2026/06/29 130
2026/06/30 124

Copyright © Adthena. All rights reserved.

June began with 157 advertisers, peaking at 162 on June 2. A steady decline followed, ending the month at 124.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
startrack.com.au 2.51%
shippingcontainers.com.au 0.25%
tigershippingcontainers.com.au 0.14%
interparcel.com 0.14%
premiershippingcontainers.com.au 0.13%
packsend.com.au -0.23%
starshipit.com -0.24%
shippit.com -0.35%
fedex.com -0.38%
auspost.com.au -2.37%

Copyright © Adthena. All rights reserved.

Startrack.com.au surged with a 2.51% click share increase, while auspost.com.au dropped by 2.37%. Shippingcontainers.com.au gained 0.25%, contrasting with fedex.com’s 0.38% decline.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date auspost.com.au interparcel.com fedex.com transdirect.com.au fastcourier.com.au shippit.com shipstation.com startrack.com.au starshipit.com easyship.com
2026/06/01 75.94% 0.6% 4.83% 1.79% 1.05% 0.35% 0.57% 3.81% 0.77% 1.46%
2026/06/02 84.07% 1.25% 4.04% 0.52% 0.61% 0.49% 0.5% 2.97% 0.34% 0.68%
2026/06/03 81.21% 1.66% 4.15% 2.04% 0.8% 0.69% 0.73% 2.38% 0.4% 1.04%
2026/06/04 86.3% 0.31% 3.5% 0.97% 0.56% 0.92% 0.44% 3.14% 0.32% 0.3%
2026/06/05 85.11% 0.8% 3.74% 1.14% 0.98% 0.68% 0.28% 2.99% 0.5% 0.71%
2026/06/06 84.01% 1.24% 3.66% 0.57% 0.9% 0.67% 0.56% 3.12% 0.57% 0.76%
2026/06/07 86.12% 3.19% 2.88% 0.05% 0.71% 0.57% 0.63% 2.69% 0.39% 0.27%
2026/06/08 86.82% 1.26% 2.97% 0.26% 0.79% 0.59% 0.65% 2.19% 0.56% 0.35%
2026/06/09 80.56% 0.57% 5.86% 0.87% 0.95% 0.87% 0.34% 3.01% 0.6% 1.18%
2026/06/10 79.95% 0.84% 5.62% 0.42% 0.63% 0.96% 0.56% 5.64% 0.75% 0.55%
2026/06/11 78.37% 1.76% 5.44% 0.96% 1.35% 0.72% 0.64% 3.54% 0.5% 1.3%
2026/06/12 87.99% 0.66% 2.99% 1.24% 0.62% 0.87% 0.55% 1.93% 0.3% 0.75%
2026/06/13 85.3% 1.29% 4.27% 0.05% 1.35% 0.85% 1.42% 0.95% 0.54% 0.15%
2026/06/14 80.4% 3.63% 5.01% 0.15% 1.2% 1.14% 1.66% 0.87% 0.64% 0.29%
2026/06/15 79.87% 0.79% 6.43% 0.51% 1.26% 0.98% 2.45% 0.84% 0.86% 1.43%
2026/06/16 84.78% 0.65% 4.24% 1.36% 0.89% 0.42% 1.56% 0.21% 0.56% 0.91%
2026/06/17 81.76% 1.78% 4.77% 1.69% 0.54% 0.27% 1.8% 3.09% 0.53% 0.66%
2026/06/18 81.01% 1.23% 3.61% 1.09% 0.79% 0.36% 0.92% 4.41% 0.43% 0.18%
2026/06/19 74.54% 2.14% 4.69% 0.99% 0.98% 0.62% 2.21% 5.91% 0.9% 0.22%
2026/06/20 82.86% 1.85% 4.92% 0.17% 0.83% 0.79% 1.5% 1.16% 0.39% 0.13%
2026/06/21 83.02% 2.76% 4.76% 0.13% 0.77% 0.83% 1.4% 0.65% 0.3% 0.21%
2026/06/22 82.68% 1.8% 5.11% 0.48% 1.19% 0.54% 0.8% 0.96% 0.56% 0.36%
2026/06/23 82.44% 0.43% 2.86% 1.22% 0.58% 0.34% 0.44% 5.9% 0.4% 0.54%
2026/06/24 76.1% 3.5% 4.49% 2.29% 0.75% 0.71% 1.63% 4.6% 0.57% 0.15%
2026/06/25 85.43% 0.56% 3.35% 1.31% 2.26% 0.41% 0.45% 3.02% 0.25% 0.18%
2026/06/26 78.92% 1.28% 3.57% 1.96% 0.64% 0.28% 0.5% 7.07% 0.44% 0.22%
2026/06/27 66.42% 3.28% 7.2% 0.32% 1.62% 0.88% 1.89% 9.83% 0.6% 0.98%
2026/06/28 75.03% 4.48% 4.42% 0.12% 1.37% 0.71% 1.43% 5.27% 0.98% 0.53%
2026/06/29 76.11% 3.39% 3.09% 3.69% 0.47% 1.21% 0.78% 1.29% 0.49% 0.68%
2026/06/30 74.68% 4.37% 2.41% 1.83% 1.48% 0.95% 0.39% 0.36% 0.24% 0.06%
  • auspost.com.au
  • interparcel.com
  • fedex.com
  • transdirect.com.au
  • fastcourier.com.au
  • shippit.com
  • shipstation.com
  • startrack.com.au
  • starshipit.com
  • easyship.com

Copyright © Adthena. All rights reserved.

In June 2026, auspost.com.au dominated with fluctuating impressions, peaking mid-month. Interparcel.com and fedex.com showed steady growth, while startrack.com.au surged late. The month concluded with auspost.com.au leading, despite a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services - Last month
  1. 1
    Official Website https://www.auspost.com.au

    View Our Services — Get Support From Your Account Manager, Our Contact Centre, Or 24/7 Live Chat. Learn More. Get Competitive Shipping Rates And Price Certainty With No Hidden Fees. View Our Rates.

  2. 2
    FedEx AU - Official Site | Experts in Worldwide Delivery https://www.fedex.com

    Worldwide expertise in delivery services. Open an account & start shipping! Fast & reliable deliveries to more than 220 countries and territories.

  3. 3
    Interparcel Australia - AU Largest Choice of Couriers https://au.interparcel.com › parcel › delivery

    Booking Process Fast & Simple to Use: Enter, Compare Services & Book Online. Customer Service...

  4. 4
    Shippit Official Website https://www.shippit.com

    Make Shipping Your Advantage — Shippit is the multi-carrier shipping software fit for Australia's top retailers. Cut shipping costs, boost...

  5. 5
    StarTrack - Australia Post https://www.startrack.com.au

    Delivery solutions — Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably.

Copyright © Adthena. All rights reserved.

In the competitive landscape of logistics and shipping services, top advertisers like AusPost, FedEx, Interparcel, Shippit, and StarTrack captivate audiences with themes of reliability, global reach, and cost-effectiveness. Their messaging emphasizes seamless service, competitive rates, and innovative solutions, appealing to businesses seeking efficient delivery options.

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