US Services Marketing and Digital Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.1686963983
56.8313036017
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 14%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 21.44
zazzle.com 8.59
fiverr.com 7.65
ads.google.com 4.75
360onlineprint.com 4.38
design.com 4.08
mailchimp.com 3.32
adobe.com 2.89
constantcontact.com 2.82
canva.com 2.14
others 37.94
  • vistaprint.com - 21.44%
  • zazzle.com - 8.59%
  • fiverr.com - 7.65%
  • ads.google.com - 4.75%
  • 360onlineprint.com - 4.38%
  • design.com - 4.08%
  • mailchimp.com - 3.32%
  • adobe.com - 2.89%
  • constantcontact.com - 2.82%
  • canva.com - 2.14%
  • others - 37.94%

Copyright © Adthena. All rights reserved.

Vistaprint leads with 21.44% click share, followed by Zazzle at 8.59%. Others dominate with 37.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com zazzle.com ads.google.com mailchimp.com constantcontact.com 360onlineprint.com design.com braze.com semrush.com fiverr.com
2026/07/01 7.57% 6.35% 5.31% 6.93% 5.26% 2.38% 3.12% 7.43% 2.95% 2.85%
2026/07/02 9.86% 6.58% 4.46% 7.49% 7.19% 2.61% 3.61% 4.42% 1.88% 2.28%
2026/07/03 8.82% 5.89% 6.24% 6.34% 7.55% 2.27% 2.3% 3.16% 3.24% 2.46%
2026/07/04 9.58% 5.96% 6.71% 7.1% 5.19% 2.9% 2.64% 5.46% 2.52% 2.58%
2026/07/05 10.21% 7.09% 5.8% 6.98% 5.46% 3.6% 3.34% 6.94% 2.85% 2.02%
2026/07/06 7.81% 4.68% 6.24% 8.38% 6.71% 2.18% 3.63% 7.23% 1.74% 2.73%
2026/07/07 7.54% 5.8% 5.47% 8.43% 7.04% 2.94% 3.29% 6.49% 2.16% 2.82%
2026/07/08 9.76% 7.83% 5.73% 6.57% 5.81% 4.19% 2.34% 5.83% 2.73% 3.02%
2026/07/09 13.79% 8.19% 6.29% 5.01% 5.27% 5.86% 2.48% 6.08% 2.21% 2.83%
2026/07/10 10.77% 9.49% 5.59% 5.8% 5.16% 5.05% 2.76% 6.7% 2.62% 2.72%
2026/07/11 12.4% 9.53% 5.09% 7.24% 4.38% 5.6% 3.14% 6.14% 2.13% 1.86%
2026/07/12 12.47% 10.78% 4.02% 5.9% 4.11% 5.62% 2.78% 5.93% 2.25% 1.92%
2026/07/13 8.15% 6.01% 6.99% 7.37% 6.13% 2.61% 3.86% 4.77% 2.76% 2.25%
2026/07/14 6.54% 5.57% 6% 9.1% 5.12% 1.61% 4.28% 7.43% 2.37% 2.31%
2026/07/15 7.05% 6.11% 6.73% 9.18% 5.49% 2.04% 3.8% 4.57% 1.93% 2.09%
2026/07/16 7.33% 6.27% 5.96% 12.2% 6.41% 2.53% 2.57% 3.49% 2.52% 0.79%
2026/07/17 5.58% 6.4% 7.56% 10.84% 6.25% 3.49% 1.68% 6.8% 2.03% 1.38%
2026/07/18 8.48% 8.69% 8.4% 2.54% 2.36% 4.89% 2.11% 5.28% 3.81% 2.2%
2026/07/19 8.34% 8.23% 6.22% 12.22% 3.93% 4.43% 2.27% 4.87% 2.09% 1.26%
2026/07/20 11.47% 7.9% 5.34% 5.57% 4.26% 4.51% 2.45% 4.23% 1.54% 0.98%
2026/07/21 6.47% 5.51% 5.93% 8.99% 5.06% 1.59% 4.23% 7.34% 2.34% 2.45%
2026/07/22 9.26% 7.55% 6.37% 5.81% 5.89% 4.45% 2.76% 4.42% 2.68% 2.73%
2026/07/23 11.56% 8.8% 7.16% 6.32% 3.39% 4.34% 2.95% 2.34% 2.95% 2.33%
2026/07/24 9.47% 6.66% 5.66% 9.51% 6.12% 3.14% 2.63% 3.61% 3.03% 2.4%
2026/07/25 9.42% 6.18% 6.88% 5.65% 4.08% 3.56% 2.52% 4.41% 1.29% 2.81%
2026/07/26 9.56% 6.65% 6.43% 4.02% 3.82% 3.67% 3.28% 7.87% 2.03% 2.07%
2026/07/27 8.91% 6.07% 6.45% 7.67% 5.45% 3.67% 2.78% 3.9% 2.17% 1.82%
2026/07/28 7.3% 4.85% 7.27% 15.34% 6.24% 2.88% 1.89% 3.83% 2.39% 2.07%
2026/07/29 8.16% 5.97% 7.45% 7.93% 6.11% 3.09% 2.99% 2.08% 2.53% 2.57%
2026/07/30 11.79% 7.45% 7.33% 4.96% 6.63% 4.58% 1.6% 3.82% 2.34% 1.91%
2026/07/31 13.91% 9.38% 9.03% 6.26% 5.18% 4.87% 2.16% 1.81% 1.4% 1.39%
  • vistaprint.com
  • zazzle.com
  • ads.google.com
  • mailchimp.com
  • constantcontact.com
  • 360onlineprint.com
  • design.com
  • braze.com
  • semrush.com
  • fiverr.com

Copyright © Adthena. All rights reserved.

In July 2026, Vistaprint’s PPC spend share fluctuated, peaking at 13.91% on the 31st. Zazzle saw a steady rise, ending at 9.38%. Ads.google.com maintained moderate levels, closing at 9.03%. Mailchimp experienced volatility, peaking mid-month. Constantcontact.com and 360onlineprint.com showed minor fluctuations. Design.com and Braze.com had varied trends, while Semrush.com and Fiverr.com remained relatively stable.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1275
2026/07/02 1305
2026/07/03 1311
2026/07/04 1298
2026/07/05 1271
2026/07/06 1328
2026/07/07 1293
2026/07/08 1210
2026/07/09 1192
2026/07/10 1282
2026/07/11 1206
2026/07/12 1247
2026/07/13 1307
2026/07/14 1268
2026/07/15 1275
2026/07/16 1294
2026/07/17 1272
2026/07/18 1223
2026/07/19 1253
2026/07/20 1236
2026/07/21 1268
2026/07/22 1435
2026/07/23 1433
2026/07/24 1442
2026/07/25 1466
2026/07/26 1469
2026/07/27 1423
2026/07/28 1411
2026/07/29 1401
2026/07/30 1387
2026/07/31 1369

Copyright © Adthena. All rights reserved.

July began with 1,275 advertisers, fluctuating slightly until a dip on the 9th with 1,192. Mid-month saw a rise, peaking at 1,469 on the 26th. The month concluded with 1,369 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 1.67%
ads.google.com 0.47%
activecampaign.com 0.42%
google.com 0.23%
shopify.com 0.15%
braze.com -0.36%
design.com -0.39%
chase.com -0.4%
canva.com -0.4%
zazzle.com -0.73%

Copyright © Adthena. All rights reserved.

Fiverr.com surged with a 1.67 increase, while zazzle.com plummeted by -0.73. Activecampaign.com and ads.google.com also saw positive growth, contrasting with declines from chase.com and canva.com.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com zazzle.com 360onlineprint.com ads.google.com constantcontact.com design.com fiverr.com amazon.com nextdayflyers.com adobe.com
2026/07/01 9.73% 10.89% 3.68% 2.44% 3.48% 4% 4.8% 1.59% 4.16% 3.37%
2026/07/02 12.51% 11.42% 4.21% 1.88% 4.66% 4.63% 3.34% 1.52% 2.97% 3.98%
2026/07/03 11.35% 10.08% 3.77% 2.54% 4.48% 3.06% 3.67% 1.99% 2.68% 4.85%
2026/07/04 12.31% 9.83% 4.81% 2.75% 3.63% 3.4% 4.23% 2.9% 1.15% 1.6%
2026/07/05 12.23% 11.84% 6.19% 2.34% 3.11% 4.67% 3.22% 3.12% 0.41% 1.55%
2026/07/06 10.55% 8.21% 3.91% 2.8% 3.94% 4.81% 4.63% 2.62% 3.58% 3.85%
2026/07/07 10% 9.6% 4.69% 2.42% 4.45% 4.42% 4.31% 2.63% 3.92% 3.18%
2026/07/08 12.42% 13.93% 7.16% 2.28% 3.58% 3.16% 4.19% 2.44% 3.03% 2.26%
2026/07/09 16.5% 12.86% 9.4% 2.41% 3.03% 2.82% 3.8% 2.25% 4.97% 2.06%
2026/07/10 12.35% 15.05% 7.73% 2.16% 3.25% 3.25% 4.03% 1.8% 1.14% 1.17%
2026/07/11 14.64% 15.67% 8.37% 2.02% 2.59% 3.85% 2.95% 2.21% 1.85% 2.35%
2026/07/12 14.23% 16.94% 7.79% 1.51% 2.36% 3.13% 2.85% 1.8% 2.76% 2.56%
2026/07/13 10.56% 10.27% 4.23% 2.93% 3.9% 4.73% 3.77% 2.65% 2.13% 2.7%
2026/07/14 9.07% 9.95% 2.71% 3.08% 3.86% 5.88% 4.85% 2.96% 1.14% 0.64%
2026/07/15 9.26% 11.25% 3.4% 2.94% 3.76% 5.38% 3.64% 1.56% 1.16% 1.85%
2026/07/16 10.47% 12% 4.53% 2.76% 4.36% 3.55% 1.17% 2.8% 0.58% 3.43%
2026/07/17 8.61% 12.25% 6.85% 3.27% 4.11% 2.82% 2.73% 2.52% 0.43% 2.84%
2026/07/18 10.17% 14.06% 7.55% 3.48% 1.45% 3.37% 3.26% 2.71% 0.63% 3.16%
2026/07/19 11.29% 14.81% 7.42% 2.88% 2.38% 2.99% 2.87% 2.95% 0.6% 4.66%
2026/07/20 13.63% 13.11% 6.99% 2.52% 2.72% 2.85% 2.25% 2.75% 1.82% 4.58%
2026/07/21 9.07% 9.95% 2.71% 3.08% 3.86% 5.88% 4.85% 2.96% 1.14% 0.64%
2026/07/22 11.1% 12.25% 6.61% 2.76% 4.01% 3.49% 4.46% 2.08% 3.04% 0.67%
2026/07/23 13.3% 13.06% 6.22% 3.02% 2.19% 3.69% 3.95% 2.06% 2% 1.42%
2026/07/24 11.39% 11.17% 5.22% 2.53% 3.84% 3.22% 3.77% 2.11% 1.52% 4.23%
2026/07/25 10.96% 9.6% 5.37% 2.81% 2.71% 3.1% 5.1% 2.18% 1.55% 3.36%
2026/07/26 12.48% 10.74% 6.1% 2.97% 2.65% 3.9% 3.49% 1.95% 1.4% 2.23%
2026/07/27 11.13% 9.96% 6.18% 2.95% 3.67% 4.26% 3.53% 2.28% 1.79% 3.17%
2026/07/28 10.84% 9.36% 5.72% 3.62% 4.28% 2.84% 4.25% 2.22% 2.24% 2.34%
2026/07/29 10.52% 9.6% 5.87% 3.22% 3.88% 3.61% 4.47% 2.72% 2.57% 1.71%
2026/07/30 14.14% 12.04% 6.79% 3.07% 4.22% 2.29% 3.16% 2.36% 2.63% 2.19%
2026/07/31 15.83% 14.69% 7.48% 3.56% 3.51% 2.92% 2.5% 1.81% 1.18% 1.04%
  • vistaprint.com
  • zazzle.com
  • 360onlineprint.com
  • ads.google.com
  • constantcontact.com
  • design.com
  • fiverr.com
  • amazon.com
  • nextdayflyers.com
  • adobe.com

Copyright © Adthena. All rights reserved.

In July 2026, Vistaprint’s impression share fluctuated, peaking at 16.50% on July 9. Zazzle saw a high of 16.94% on July 12. By month’s end, Vistaprint led with 15.83%, while Zazzle closed at 14.69%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    500 Business Cards for $11.19 - Only $0.02 per card https://www.360onlineprint.com › custom › business-cards

    Upload Your Own Design or Choose a Template. Perfect for a Small Business. Buy Now! Business...

  2. 2
    Online Flyer Maker https://www.adobe.com

    Design Customizable Flyers — Explore Premade Templates or Make Your Flyer From Scratch With Free Photos, Icons & More.

  3. 3
    Chase® Business Credit Cards - Small Business Credit Cards https://creditcards.chase.com › businesscards › learnmore

    Find the card best suited for your business needs. Compare cards & apply. Member FDIC. Compare Chase® business cards and turn everyday expenses into rewards. Employee Cards.

  4. 4
    Design Your Own Business Card - Free and Fast Shipping https://www.design.com › business_cards

    Create your perfect business card in minutes. Print and get fast, free delivery.

  5. 5
    No Minimum Order | Next Day Delivery Avail https://www.zazzle.com

    Business cards from $0.18/card. No minimum order. Standard, square or mini sizes. Design professional business cards in minutes. Upload your logo ...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five top performers emerge with distinct themes and messages. 360onlineprint.com entices with affordability, offering 500 business cards for just $11.19. Adobe.com empowers creativity with customizable flyer designs. Chase.com highlights rewards through business credit cards. Design.com promises speed with free, fast shipping for business cards. Zazzle.com offers flexibility with no minimum order and next-day delivery. Each ad uniquely appeals to specific business needs, showcasing diverse selling propositions.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports