US Services Marketing and Digital Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.4393922871
45.5606077129
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 5%
Navigational 13%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 33.37
zazzle.com 8.57
fiverr.com 5.99
360onlineprint.com 4.96
ads.google.com 4.82
mailchimp.com 2.91
design.com 2.3
amazon.com 1.99
constantcontact.com 1.87
yelp.com 1.08
others 32.14
  • vistaprint.com - 33.37%
  • zazzle.com - 8.57%
  • fiverr.com - 5.99%
  • 360onlineprint.com - 4.96%
  • ads.google.com - 4.82%
  • mailchimp.com - 2.91%
  • design.com - 2.3%
  • amazon.com - 1.99%
  • constantcontact.com - 1.87%
  • yelp.com - 1.08%
  • others - 32.14%

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Vistaprint leads with 33.37% click share, followed by others at 32.14%. Zazzle and Fiverr trail behind, while Yelp holds the smallest share.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com zazzle.com ads.google.com mailchimp.com 360onlineprint.com amazon.com yelp.com constantcontact.com design.com tiktok.com
2026/09/01 22.59% 7.03% 7.51% 1.52% 3.8% 2.67% 0.81% 3.96% 2.94% 2.1%
2026/09/02 27.47% 11.2% 6.33% 0.89% 6.62% 2.34% 1% 2.41% 1.04% 2.24%
2026/09/03 25.96% 12.35% 5.98% 1.13% 6.56% 2.17% 1.47% 2.08% 1.1% 1.98%
2026/09/04 25.21% 11.95% 5.87% 1.3% 6.86% 1.86% 1.38% 2.53% 2.36% 1.65%
2026/09/05 24.05% 10.05% 6.23% 1.29% 6.55% 2.22% 2.09% 2.47% 1.77% 2.2%
2026/09/06 23.87% 9.92% 6.48% 1.59% 6.79% 2.51% 1.31% 2.41% 2.14% 1.68%
2026/09/07 20.12% 7.56% 6.33% 1.57% 6.53% 2.86% 2% 2.71% 2.4% 1.63%
2026/09/08 22.47% 8.74% 6.72% 1.35% 5.53% 2.84% 2.02% 2.94% 1.76% 2.09%
2026/09/09 17.63% 7.63% 8.49% 2.65% 5.36% 3.17% 1.22% 3.14% 2.15% 2%
2026/09/10 23.06% 9.6% 6.09% 2.11% 5.42% 3.05% 1.93% 1.7% 1.43% 2.35%
2026/09/11 28.05% 11.31% 7.18% 2.27% 4.29% 2.98% 0.89% 2.34% 1.42% 2.41%
2026/09/12 29.03% 11.95% 6.32% 1.75% 4.01% 2.62% 0.99% 2.24% 0.82% 2.54%
2026/09/13 31.36% 13.2% 4.96% 2.1% 3.84% 2.73% 1.3% 1.88% 0.84% 1.72%
2026/09/14 31.85% 13.84% 5.49% 1.07% 3.62% 2.15% 1.39% 1.49% 0.82% 1.83%
2026/09/15 29.15% 11.38% 6.67% 2.09% 5.25% 2.96% 2.45% 1.89% 1.63% 1.83%
2026/09/16 24.64% 11.43% 6.78% 2.75% 5.8% 2.68% 1.74% 2.05% 3.01% 2.44%
2026/09/17 29.06% 13.17% 5.98% 2.36% 4.95% 2.84% 1.27% 1.85% 2.4% 2.47%
2026/09/18 29.72% 12.03% 7.15% 1.55% 4.54% 2.7% 2.2% 1.54% 1.95% 2.24%
2026/09/19 25.23% 10.68% 7.49% 2.79% 4.32% 3.71% 1.43% 2.14% 2.03% 2.31%
2026/09/20 22.1% 8.98% 7.82% 2.01% 4.93% 3.31% 1.3% 2.29% 2.42% 2.7%
2026/09/21 16.54% 5.74% 9.31% 2.57% 3.67% 4.67% 2.11% 2.5% 2.67% 2.76%
2026/09/22 15.93% 6.17% 8.59% 3.2% 4.5% 4.57% 2.18% 3.3% 2.88% 3.36%
2026/09/23 15.05% 6.38% 6.59% 2.93% 4.63% 6.3% 2.47% 3.77% 2.09% 3.51%
2026/09/24 13.34% 6.12% 5.94% 4.94% 4.41% 3.55% 2.41% 3.56% 2.8% 2.5%
2026/09/25 15.55% 5.21% 4.56% 4.28% 3.99% 4.37% 2.66% 3.61% 3.16% 2.95%
2026/09/26 13.14% 4.96% 5.91% 4.18% 4.77% 5.44% 3.11% 2.86% 2.51% 2.42%
2026/09/27 14.35% 6.09% 5.88% 4.23% 5.3% 4.62% 2.34% 3.05% 2.75% 2.44%
2026/09/28 16.08% 7.48% 5.28% 4.04% 4.71% 4.65% 2% 3.21% 1.68% 1.87%
2026/09/29 17.66% 9.2% 5.79% 5.59% 4.79% 5.24% 1.87% 2.85% 2.26% 1.92%
2026/09/30 17.75% 12.34% 4.94% 4.59% 4.32% 3.82% 2.74% 1.96% 1.93% 1.51%
  • vistaprint.com
  • zazzle.com
  • ads.google.com
  • mailchimp.com
  • 360onlineprint.com
  • amazon.com
  • yelp.com
  • constantcontact.com
  • design.com
  • tiktok.com

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In September 2026, Vistaprint’s PPC spend share fluctuated, peaking mid-month at 31.85% before declining to 17.75%. Zazzle saw a rise, ending at 12.34%. Ads.google.com maintained stability, closing at 4.94%. Mailchimp’s share increased, finishing at 4.59%. 360onlineprint experienced a steady trend, ending at 4.32%. Amazon’s share varied, closing at 3.82%. Yelp’s share rose, ending at 2.74%. Constantcontact’s share peaked mid-month, closing at 1.96%. Design.com showed fluctuations, ending at 1.93%. Tiktok’s share decreased, finishing at 1.51%.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1160
2026/09/02 1287
2026/09/03 1372
2026/09/04 1402
2026/09/05 1393
2026/09/06 1411
2026/09/07 1476
2026/09/08 1420
2026/09/09 1399
2026/09/10 1428
2026/09/11 1345
2026/09/12 1305
2026/09/13 1332
2026/09/14 1137
2026/09/15 1250
2026/09/16 1267
2026/09/17 1242
2026/09/18 1232
2026/09/19 1241
2026/09/20 1263
2026/09/21 1332
2026/09/22 1285
2026/09/23 1243
2026/09/24 1254
2026/09/25 1281
2026/09/26 1233
2026/09/27 1204
2026/09/28 1247
2026/09/29 1212
2026/09/30 1186

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September saw a dynamic shift in advertisers, peaking at 1,476 on the 7th. A mid-month dip to 1,137 on the 14th was followed by a steady recovery, closing at 1,186.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 1.2%
amazon.com 1.13%
fiverr.com 0.8%
design.com 0.64%
mailchimp.com 0.63%
chase.com -0.33%
bannerbuzz.com -0.46%
canva.com -0.89%
zazzle.com -1.39%
vistaprint.com -5.17%

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In the past month, FedEx and Amazon saw significant click share growth, gaining 1.20% and 1.13% respectively. Conversely, Vistaprint experienced a notable decline, dropping by 5.17%.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zazzle.com vistaprint.com 360onlineprint.com amazon.com yelp.com design.com ads.google.com fiverr.com tiktok.com freelogoservices.com
2026/09/01 9.66% 22.05% 5.38% 2.17% 0.85% 5.16% 3.82% 2.06% 1.61% 1.69%
2026/09/02 15.6% 24.95% 8.99% 1.62% 1.03% 1.31% 3.19% 1.56% 1.39% 1.52%
2026/09/03 15.7% 22.85% 8.95% 1.63% 1.29% 1.54% 3.02% 1.97% 1.56% 1.32%
2026/09/04 14.79% 21.77% 9.35% 1.3% 1.15% 3.18% 2.94% 2.24% 1.3% 1.56%
2026/09/05 12.26% 21.27% 9.12% 1.68% 1.76% 2.39% 3.16% 2.4% 1.35% 1.67%
2026/09/06 11.91% 20.75% 9.72% 2.34% 1.26% 2.91% 3.21% 2.72% 1.27% 1.23%
2026/09/07 9.3% 18.41% 9.19% 2.6% 1.8% 3.08% 3.05% 2.54% 1.2% 1.04%
2026/09/08 10.47% 20.22% 7.76% 2.32% 2.08% 2.36% 3.25% 1.96% 1.47% 1.52%
2026/09/09 10.23% 17.52% 7.81% 2.4% 1.44% 2.94% 4.23% 2.7% 1.57% 1.6%
2026/09/10 13.01% 21.3% 7.71% 2.29% 1.88% 2.05% 3.07% 2.2% 1.67% 1.3%
2026/09/11 15.11% 25.64% 5.93% 2.21% 0.87% 1.96% 3.59% 1.76% 1.94% 1.01%
2026/09/12 16.65% 26.29% 5.3% 1.81% 1.1% 1.08% 3.2% 1.87% 2.04% 1.13%
2026/09/13 18.02% 28.71% 5.23% 1.84% 1.39% 1.03% 2.52% 1.41% 1.35% 0.91%
2026/09/14 18.62% 28.63% 4.91% 1.42% 1.46% 1.01% 2.82% 1.27% 1.56% 0.8%
2026/09/15 15.04% 25.75% 7.59% 2.47% 2.46% 2.09% 3.41% 1.53% 1.49% 0.96%
2026/09/16 15.59% 21.92% 8.66% 2.04% 1.93% 3.89% 3.35% 1.63% 1.98% 1.03%
2026/09/17 17.51% 25.81% 7.48% 2.38% 1.29% 3.06% 3.03% 1.5% 2.12% 0.86%
2026/09/18 15.65% 26.68% 6.64% 2.15% 2.16% 2.61% 3.64% 1.8% 1.95% 1.33%
2026/09/19 14.62% 23.23% 6.76% 3.14% 1.51% 2.84% 3.66% 1.97% 2.15% 1.56%
2026/09/20 12.03% 20.3% 7.65% 2.81% 1.21% 3.21% 3.95% 1.86% 2.42% 2.5%
2026/09/21 7.95% 16.71% 5.57% 4.05% 2.06% 3.58% 4.65% 2.31% 2.25% 3.99%
2026/09/22 8.65% 15.93% 7.05% 3.67% 2.13% 3.8% 4.33% 2.18% 2.81% 3%
2026/09/23 9.05% 15.36% 7.19% 4.87% 2.5% 2.66% 3.36% 2.33% 2.72% 2.27%
2026/09/24 8.37% 13.74% 6.84% 3.18% 2.59% 3.8% 3.06% 2.82% 1.81% 2.2%
2026/09/25 6.92% 15.94% 6.08% 3.66% 2.4% 4.31% 2.1% 2.67% 2.38% 2.29%
2026/09/26 6.19% 13.82% 6.92% 4.61% 2.87% 3.42% 2.94% 3.69% 1.93% 2.46%
2026/09/27 7.91% 14.23% 7.96% 4.03% 2.19% 3.56% 2.86% 3.51% 1.64% 2.82%
2026/09/28 8.82% 15.5% 6.77% 3.76% 1.85% 2.34% 2.63% 3.1% 1.38% 2.65%
2026/09/29 12.65% 16.7% 7.3% 4.02% 2.11% 3% 2.96% 2.46% 1.28% 2.02%
2026/09/30 16.31% 16.06% 6.23% 3.34% 2.75% 2.74% 2.44% 1.78% 1.06% 1.03%
  • zazzle.com
  • vistaprint.com
  • 360onlineprint.com
  • amazon.com
  • yelp.com
  • design.com
  • ads.google.com
  • fiverr.com
  • tiktok.com
  • freelogoservices.com

Copyright © Adthena. All rights reserved.

In September 2026, Vistaprint led with a peak impression share of 28.71% on the 13th. Zazzle saw fluctuations, ending strong at 16.31%. Amazon’s share rose mid-month, peaking at 4.87% on the 23rd.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    500 Business Cards for $11.19 | Only $0.02 per card https://www.360onlineprint.com › custom › business-cards

    Upload Your Own Design or Choose a Template. Perfect for a Small Business.

  2. 2
    Business Cards in Bulk - Great Selection, Best Prices https://business.amazon.com › wholesale › business-cards

    Get the Amazon experience for your business. Become an Amazon Prime Business member.

  3. 3
    Design Your Own Business Card - Free to Use https://www.design.com › business_cards

    Create your perfect business card in minutes. Print and get fast, free delivery.

  4. 4
    Create a Business Profile Now - Verify Your Free Business Page https://business.yelp.com › promote › business-google

    List Your Business On Yelp. Verify Your Free Business Page Today To Get Started.

  5. 5
    No Minimum Order - Next Day Delivery Avail https://www.zazzle.com

    Business cards from $0.18/card. No minimum order. Standard, square or mini...

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In the competitive world of business cards, 360onlineprint.com entices with affordability, offering 500 cards for just $11.19. Amazon.com emphasizes bulk buying with the promise of Prime benefits. Design.com focuses on creativity, allowing users to design cards effortlessly. Yelp.com shifts gears, promoting business visibility through free profile verification. Zazzle.com highlights flexibility with no minimum order and next-day delivery.

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