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US Retail Sports and Outdoors - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dickssportinggoods.com 12.84
amazon.com 10.73
walmart.com 8.01
lifefitness.com 3.92
academy.com 3.59
yeti.com 2.1
hydroflask.com 2.09
cabelas.com 1.98
purehockey.com 1.93
basspro.com 1.85
others 50.96

Copyright © Adthena. All rights reserved.

In the PPC landscape, Dick’s Sporting Goods leads with 12.84% click share, followed by Amazon at 10.73%. Walmart captures 8.01%, while ‘others’ dominate with 50.96%.

Market Exposure

Share of Spend for the top 10 US Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date walmart.com amazon.com dickssportinggoods.com yeti.com academy.com lifefitness.com target.com hydroflask.com roguefitness.com temu.com
2025/04/01 8.47% 7.94% 6.8% 1.92% 2.52% 3.57% 1.17% 1.69% 1.91% 5.33%
2025/04/02 9.43% 9.41% 7.58% 2.17% 1.99% 1.95% 1.39% 2.05% 1.71% 5.23%
2025/04/03 8.72% 9.79% 6.88% 1.4% 1.89% 4.97% 1.22% 1.93% 2.02% 6.48%
2025/04/04 8.66% 10.73% 6.86% 1.69% 2.7% 1.58% 1.11% 1.47% 1.46% 7.92%
2025/04/05 7.16% 11.25% 6.37% 2.19% 2.62% 4.06% 1.28% 1.6% 1.44% 6.76%
2025/04/06 7.06% 11.75% 6.23% 2.33% 1.74% 3.67% 1.26% 2.04% 1.7% 6.52%
2025/04/07 7.14% 12.68% 4.82% 2.31% 2.08% 3.54% 1.22% 2.16% 1.91% 6.07%
2025/04/08 7.71% 13.02% 4.76% 2.74% 3.6% 2.99% 1.06% 1.67% 1.81% 4.43%
2025/04/09 7.54% 15.73% 4.62% 2.74% 2.52% 3.28% 1.31% 1.35% 2.16% 1.6%
2025/04/10 8.04% 14.89% 4.52% 2.18% 2.5% 4.82% 1.27% 1.34% 2.08% 0.98%
2025/04/11 9.44% 14.07% 5.72% 2.07% 2.36% 2.82% 1.5% 1.52% 1.87% 0.46%
2025/04/12 9.37% 13.49% 5.38% 2.29% 2.46% 3.53% 1.33% 1.23% 1.89% 0%
2025/04/13 9.69% 15.54% 5.39% 1.98% 2.18% 4.15% 1.38% 1.12% 1.9% 0%
2025/04/14 8.55% 14.87% 5.55% 2.38% 2.19% 3.75% 1.59% 1.26% 1.85% 0%
2025/04/15 8.48% 12.19% 5.08% 3.07% 3.07% 2.61% 1.08% 1.65% 1.47% 0%
2025/04/16 9.22% 11.24% 5.11% 3.28% 2.66% 2.59% 1.09% 1.38% 1.88% 0%
2025/04/17 7.87% 9.49% 5.8% 3.21% 3.96% 2.73% 1.72% 0.8% 1.94% 0%
2025/04/18 6.97% 9.94% 5.34% 3.16% 3.96% 3.92% 2.04% 2.04% 1.8% 0%
2025/04/19 8.57% 11.79% 5.55% 3.13% 2.82% 1.83% 1.8% 1.22% 1.57% 0%
2025/04/20 7.86% 12.26% 4.4% 3.15% 3.74% 2.45% 1.3% 0.6% 2.24% 0%
2025/04/21 8.27% 11.99% 4.24% 3.7% 2.55% 2.56% 1.37% 0.51% 1.91% 0%
2025/04/22 8.52% 11.22% 4.37% 3.78% 3.46% 2.84% 1.22% 0.83% 1.86% 0%
2025/04/23 8.6% 11.36% 3.76% 4.27% 2.54% 2.97% 1.24% 1.16% 1.69% 0%
2025/04/24 7.82% 12.34% 5.02% 3.42% 2.54% 3.47% 1.46% 1.45% 2.01% 0%
2025/04/25 7.72% 9.8% 5.3% 4.36% 2.87% 2.96% 1.15% 1.64% 2.03% 0%
2025/04/26 10.61% 9.4% 6.29% 4.41% 2.44% 3.45% 1.23% 1.6% 1.81% 0%
2025/04/27 11.55% 8.98% 5.89% 3.25% 3.09% 3.66% 1.38% 2.18% 1.7% 0%
2025/04/28 8.92% 9.58% 5.54% 3.69% 1.86% 5.13% 1.75% 2.01% 1.87% 0%
2025/04/29 10.37% 9.66% 6.43% 3.17% 1.97% 2.57% 1.81% 2.15% 1.55% 0%
2025/04/30 11.21% 8.88% 6.11% 3.36% 2.7% 1.94% 1.59% 1.52% 1.52% 0%

Copyright © Adthena. All rights reserved.

April saw Walmart’s PPC spend fluctuate, peaking at 11.55% on April 27. Amazon led with a high of 15.73% on April 9. Dick’s Sporting Goods and Yeti showed moderate activity, while Temu’s spend dropped to zero mid-month.

Market Exposure

Competitor Count for US Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 3245
2025/04/02 3244
2025/04/03 3115
2025/04/04 3197
2025/04/05 3269
2025/04/06 3253
2025/04/07 3227
2025/04/08 3219
2025/04/09 3201
2025/04/10 3235
2025/04/11 3229
2025/04/12 3277
2025/04/13 3286
2025/04/14 3357
2025/04/15 3341
2025/04/16 3343
2025/04/17 3469
2025/04/18 3504
2025/04/19 3554
2025/04/20 3340
2025/04/21 3394
2025/04/22 3315
2025/04/23 3332
2025/04/24 3328
2025/04/25 3240
2025/04/26 3248
2025/04/27 3279
2025/04/28 3164
2025/04/29 3246
2025/04/30 3145

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 3,554 on April 19. The month concluded with a slight dip, ending at 3,145.

Campaign Efficiency

Market Loss & Market Gains for US Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
yeti.com 0.93%
academy.com 0.72%
campingworld.com 0.62%
westmarine.com 0.53%
nike.com 0.45%
backcountry.com -0.31%
lifefitness.com -0.6%
dickssportinggoods.com -0.82%
temu.com -1.95%
amazon.com -2.55%

Copyright © Adthena. All rights reserved.

Amazon and Temu saw significant declines, while Yeti and Academy experienced notable gains in click share.

Campaign Efficiency

US Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date walmart.com amazon.com dickssportinggoods.com academy.com target.com basspro.com yeti.com lifefitness.com backcountry.com temu.com
2025/04/01 10.8% 8.39% 10.09% 3.24% 1.79% 1.23% 0.81% 1.55% 1.69% 6.79%
2025/04/02 12.22% 9.89% 10.78% 2.49% 2.05% 0.96% 0.94% 0.84% 1.69% 6.4%
2025/04/03 11.14% 10.75% 10.77% 2.51% 1.84% 1.34% 0.69% 2.12% 1.35% 7.72%
2025/04/04 10.49% 11.63% 10.08% 3.19% 1.54% 1% 0.81% 0.65% 1.25% 9.49%
2025/04/05 9.2% 12.31% 9.58% 2.8% 1.86% 1.16% 1.02% 1.77% 1.41% 8.81%
2025/04/06 9.12% 12.99% 9.5% 2.44% 1.79% 2.16% 1.02% 1.6% 1.51% 8.11%
2025/04/07 9.61% 13.87% 7.12% 2.42% 1.83% 1.54% 1.07% 1.55% 1.7% 7.76%
2025/04/08 10.26% 14.47% 6.93% 4.03% 1.52% 1.38% 1.11% 1.32% 1.48% 5.94%
2025/04/09 10.21% 17.82% 6.98% 3.46% 1.95% 1.22% 1.07% 1.42% 1.47% 1.89%
2025/04/10 10.86% 17.07% 7.21% 3.34% 1.94% 1.49% 1% 2.11% 1.42% 1.14%
2025/04/11 12.31% 15.76% 8.59% 3.16% 2.15% 1.69% 0.88% 1.21% 1.19% 0.55%
2025/04/12 12.37% 14.82% 7.83% 3.04% 1.86% 1.45% 1.04% 1.51% 1.41% 0%
2025/04/13 12.93% 17.19% 7.73% 2.87% 1.98% 2.84% 0.94% 1.77% 1.24% 0%
2025/04/14 10.96% 16.63% 8.08% 2.76% 2.08% 2.06% 1.05% 1.59% 1.44% 0%
2025/04/15 11.33% 13.53% 7.6% 3.93% 1.54% 1.55% 1.33% 1.13% 1.43% 0%
2025/04/16 12.07% 12.61% 8.16% 3.53% 1.61% 1.56% 1.43% 1.1% 1.39% 0%
2025/04/17 9.83% 10.78% 8.5% 4.79% 2.42% 1.82% 1.58% 1.15% 0.93% 0%
2025/04/18 8.82% 11.31% 7.62% 4.61% 2.77% 1.82% 1.55% 1.73% 1% 0%
2025/04/19 10.72% 12.95% 7.93% 3.46% 2.47% 2.09% 1.59% 0.78% 0.98% 0%
2025/04/20 10.44% 13.9% 6.68% 4.19% 1.95% 1.58% 1.51% 1.06% 0.99% 0%
2025/04/21 10.59% 13.85% 6.21% 3.24% 2.04% 2.3% 1.72% 1.1% 1.13% 0%
2025/04/22 10.93% 12.89% 6.79% 4.25% 1.87% 2.64% 1.84% 1.28% 0.91% 0%
2025/04/23 10.81% 13.16% 5.74% 3.04% 1.82% 1.94% 2.1% 1.36% 0.97% 0%
2025/04/24 10.04% 14.28% 7.08% 3.01% 2.2% 1.9% 1.63% 1.54% 0.76% 0%
2025/04/25 10.56% 11.41% 7.91% 3.27% 1.76% 1.34% 1.98% 1.38% 0.95% 0%
2025/04/26 14.26% 10.45% 9.28% 3.1% 1.81% 1.5% 2.17% 1.57% 1.24% 0%
2025/04/27 14.97% 10.17% 9.06% 3.31% 2.05% 1.77% 1.64% 1.61% 1.27% 0%
2025/04/28 11.69% 11.4% 8.58% 2.47% 2.6% 2.37% 1.82% 2.35% 1.49% 0%
2025/04/29 13.22% 10.99% 9.87% 2.58% 2.5% 1.45% 1.4% 1.11% 1.08% 0%
2025/04/30 14.34% 10.06% 9.57% 3.24% 2.32% 1.63% 1.41% 0.84% 0.69% 0%

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April saw Walmart’s impression share fluctuate, peaking at 14.97% on the 27th. Amazon led early, reaching 17.82% on the 9th, but ended lower. Dick’s Sporting Goods and Academy showed modest gains, while Temu’s share vanished mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Academy Sports + Outdoors® https://www.academy.com

    Shop Academy Sports Today — Academy Sports + Outdoors® Makes It Easier for Everyone to Enjoy More Sports and Outdoors.

  2. 2
    Bass Pro Shops® Official Site https://www.basspro.com › coupons

    Official Bass Pro Shops® Store — Amazing Deals on Fishing, Hunting, Boating & Everything Outdoors. Shop Now.

  3. 3
    Cabela's® Official Site https://www.cabelas.com › official › shop

    Official Cabela's® Store — Get Amazing Deals on Fishing, Hunting & Everything Outdoors. Free Shipping on Orders $50+. Your Trusted Source for Quality Outdoor Gear & Apparel at Great Prices. Shop Now!

  4. 4
    DICK'S Sporting Goods® https://www.dickssportinggoods.com

    Shop Our Official Site — Always Be Prepared For The Season. Buy Online & Pickup Curbside At DICK'S Sporting Goods®!

  5. 5
    Shop Sportsman's Warehouse https://www.sportsmans.com

    Sportsmans Warehouse — Shop Hunting, Fishing, Camping, Boating & Other Outdoor Gear From Top Brands At Low Prices

Copyright © Adthena. All rights reserved.

In the competitive world of sports and outdoors, top advertisers like Academy Sports, Bass Pro Shops, Cabela’s, DICK’S Sporting Goods, and Sportsman’s Warehouse captivate audiences with promises of convenience, amazing deals, and trusted quality. Their ads emphasize ease, affordability, and readiness for adventure.

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