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US Retail Sports and Outdoors - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dickssportinggoods.com 20.43
amazon.com 9.7
walmart.com 4.3
academy.com 3.71
campingworld.com 2.73
lifefitness.com 2.52
basspro.com 2.15
yeti.com 1.87
cabelas.com 1.81
mlbshop.com 1.67
others 49.11

Copyright © Adthena. All rights reserved.

In the PPC landscape, Dick’s Sporting Goods leads with 20.43% click share, followed by Amazon at 9.7%. “Others” dominate with 49.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com dickssportinggoods.com walmart.com yeti.com campingworld.com academy.com aipasbike.com target.com onepeloton.com lifefitness.com
2025/06/01 8% 10.71% 4.63% 4.14% 2.05% 2.11% 1.1% 2.61% 1.62% 5.68%
2025/06/02 7.18% 10.2% 5.05% 4.04% 2.86% 3.8% 0.87% 2.12% 1.68% 6.35%
2025/06/03 6.37% 9.69% 3.46% 3.52% 6.5% 2.44% 0.82% 1.18% 2.14% 6.4%
2025/06/04 7.68% 9.97% 5.24% 4.34% 3.23% 2.78% 1.16% 1.97% 1.46% 4.23%
2025/06/05 6.89% 10.04% 4.94% 3.87% 3.07% 5.21% 1.2% 1.57% 1.38% 4.31%
2025/06/06 8.23% 10.72% 4.4% 3.92% 3.27% 2.96% 0.91% 1.66% 1.27% 3.34%
2025/06/07 7.86% 10.79% 5.94% 4% 2.69% 3.27% 0.99% 2.06% 1.05% 4.14%
2025/06/08 8.15% 10.7% 5.48% 3.6% 4.22% 2.53% 0.98% 1.72% 1.73% 4.84%
2025/06/09 9.35% 9.63% 4.13% 3.81% 2.47% 2.74% 1.35% 1.23% 2.26% 1.77%
2025/06/10 10.58% 9.51% 3.53% 2.87% 5.08% 3.47% 1.58% 1.03% 1.89% 2.85%
2025/06/11 12.25% 11.59% 4.54% 2.94% 3.77% 5.19% 1.28% 1.18% 1.67% 0.63%
2025/06/12 13.27% 12.74% 4.86% 2.01% 1.72% 4.46% 1.7% 1.01% 1.58% 1.84%
2025/06/13 11.63% 13.26% 5.4% 1.89% 4.33% 3.28% 1.77% 1.52% 1.53% 2.85%
2025/06/14 12.67% 11.71% 4.62% 1.54% 4.24% 5.23% 1.28% 1.77% 1.46% 1.49%
2025/06/15 11.74% 10.84% 4.54% 1.66% 3.83% 3.49% 1.34% 1.63% 1.7% 1.18%
2025/06/16 12.01% 9.59% 5.36% 1.94% 1.4% 3.98% 0.96% 2.08% 1.95% 2.02%
2025/06/17 12.49% 10.7% 4.89% 3.27% 1.44% 3.61% 1.22% 1.72% 1.57% 1.69%
2025/06/18 12.17% 11.4% 4.63% 3.48% 1.81% 3.41% 0.97% 2.8% 0.88% 1.1%
2025/06/19 11.98% 11.3% 6.07% 3.5% 4.58% 3.81% 0.94% 2.16% 1.35% 1.51%
2025/06/20 12.13% 10.24% 5.12% 3.65% 2.83% 2.47% 1.14% 2.38% 1.33% 1.63%
2025/06/21 10.47% 9.52% 5.24% 3.29% 3.94% 2.18% 1.64% 2.17% 0.84% 1.66%
2025/06/22 10.83% 8.67% 5.25% 3.5% 1.78% 2.76% 1.75% 2.33% 1.22% 1.33%
2025/06/23 10.54% 9.79% 4.59% 3.55% 2.84% 2.69% 2.73% 2.22% 1.15% 1.53%
2025/06/24 10.83% 9.86% 4.7% 3.13% 3.5% 2.19% 2.41% 1.45% 1.06% 1.43%
2025/06/25 10.7% 9.28% 4.58% 2.76% 5.45% 1.95% 2.03% 2.14% 0.61% 0.49%
2025/06/26 10.28% 9.35% 3.18% 2.74% 5.56% 2.41% 2.01% 1.41% 1.12% 0.39%
2025/06/27 12.18% 9.36% 2.81% 3.15% 6.13% 2.16% 1.85% 1.59% 1.19% 0.79%
2025/06/28 10.32% 9.72% 2.07% 2.78% 5.15% 2.62% 2.04% 1.34% 0.68% 0.79%
2025/06/29 11.24% 7.7% 2.12% 3.26% 5.79% 2% 2.02% 0.94% 1.31% 0.92%
2025/06/30 10.26% 9.46% 3.5% 3.32% 3.07% 2.7% 2.21% 1.46% 1.36% 0.64%

Copyright © Adthena. All rights reserved.

Amazon’s PPC spend surged from 8.0% to 12.25% mid-month, peaking at 13.27% before stabilizing. Dick’s Sporting Goods saw a similar rise, peaking at 13.26%. Walmart’s share declined, ending at 3.5%. Yeti’s spend fluctuated, closing at 3.32%. Camping World and Academy showed varied trends, while Aipasbike and Target had modest fluctuations. OnePeloton and LifeFitness experienced declines, ending at 1.36% and 0.64%, respectively.

Market Exposure

Competitor Count for US Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 3062
2025/06/02 3064
2025/06/03 2274
2025/06/04 3138
2025/06/05 3068
2025/06/06 2997
2025/06/07 3084
2025/06/08 2958
2025/06/09 2899
2025/06/10 2838
2025/06/11 2948
2025/06/12 2839
2025/06/13 2895
2025/06/14 2913
2025/06/15 2935
2025/06/16 2869
2025/06/17 2897
2025/06/18 2977
2025/06/19 2866
2025/06/20 3058
2025/06/21 3005
2025/06/22 3130
2025/06/23 3066
2025/06/24 2993
2025/06/25 2921
2025/06/26 2841
2025/06/27 2958
2025/06/28 2855
2025/06/29 2894
2025/06/30 3046

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 3,138 on June 4th. The month concluded with 3,046 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 1.4%
hydroflask.com 0.52%
rei.com 0.28%
aipasbike.com 0.27%
sportsmansguide.com 0.27%
specialized.com -0.47%
walmart.com -0.56%
golfgalaxy.com -0.7%
academy.com -1.33%
lifefitness.com -1.99%

Copyright © Adthena. All rights reserved.

Amazon.com surged with a 1.40% click share increase, while lifefitness.com faced a significant drop of 1.99%.

Campaign Efficiency

US Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date dickssportinggoods.com amazon.com walmart.com academy.com target.com aipasbike.com basspro.com yeti.com campingworld.com lifefitness.com
2025/06/01 13.21% 8.86% 6.46% 3.07% 3.64% 1.05% 1.46% 1.5% 1.03% 2.79%
2025/06/02 12.67% 8.86% 7.12% 5.13% 2.9% 0.94% 2.26% 1.59% 0.78% 2.94%
2025/06/03 11.36% 7.89% 5.21% 3.02% 2.05% 0.92% 1.45% 1.26% 2.25% 3.71%
2025/06/04 12.2% 9.02% 7.49% 4.25% 2.81% 1.25% 1.7% 1.61% 1.23% 2.1%
2025/06/05 12.3% 8.37% 7.12% 7.07% 2.37% 1.42% 2% 1.46% 1.34% 2%
2025/06/06 12.73% 9.55% 6.26% 3.99% 2.41% 0.9% 1.97% 1.42% 1.2% 1.47%
2025/06/07 13.07% 9.08% 8.29% 4.62% 2.7% 1.02% 1.79% 1.56% 1.48% 1.8%
2025/06/08 13.14% 9.65% 7.74% 3.82% 2.38% 0.92% 2.07% 1.42% 1.72% 2.28%
2025/06/09 12.07% 11.14% 5.83% 3.86% 1.77% 1.4% 1.02% 1.42% 1.18% 0.74%
2025/06/10 10.45% 12.99% 5.24% 5.37% 1.69% 1.61% 1.71% 1.14% 1.99% 1.35%
2025/06/11 12.92% 13.95% 6.16% 7.51% 1.76% 1.42% 1.79% 1.05% 1.22% 0.26%
2025/06/12 15.77% 14.6% 6.42% 5.99% 1.6% 1.5% 1.97% 0.66% 0.7% 0.82%
2025/06/13 15.69% 13.52% 6.97% 4.62% 2.18% 1.67% 1.59% 0.7% 1.72% 1.31%
2025/06/14 14.79% 13.89% 6.29% 6.74% 2.47% 1.3% 1.74% 0.54% 1.46% 0.67%
2025/06/15 12.7% 13.25% 6.1% 5.4% 2.42% 1.37% 1.87% 0.57% 1.4% 0.5%
2025/06/16 11.04% 13.8% 7.11% 5.61% 2.71% 1.06% 1.64% 0.67% 0.67% 0.84%
2025/06/17 12.1% 14.46% 6.65% 5.1% 2.47% 1.16% 1.65% 1.15% 0.8% 0.68%
2025/06/18 12.96% 13.61% 6.17% 4.44% 3.38% 0.93% 1.39% 1.22% 1.03% 0.47%
2025/06/19 13.69% 13.69% 8.37% 4.55% 2.92% 0.99% 1.89% 1.31% 1.71% 0.69%
2025/06/20 12.6% 13.67% 6.75% 3.24% 3.11% 1.11% 1.21% 1.25% 1.23% 0.72%
2025/06/21 11.9% 12.02% 7.07% 3.39% 2.81% 1.65% 1.49% 1.22% 1.65% 0.69%
2025/06/22 9.91% 12.5% 7.14% 3.46% 3% 1.65% 1.81% 1.29% 0.87% 0.54%
2025/06/23 12.53% 12.32% 6.21% 3.27% 2.87% 2.66% 1.8% 1.3% 0.71% 0.61%
2025/06/24 12.93% 12.6% 6.28% 2.85% 2.08% 2.4% 1.89% 1.11% 1.58% 0.65%
2025/06/25 12.31% 12.48% 6.19% 2.69% 2.67% 2.13% 1.65% 0.95% 1.75% 0.24%
2025/06/26 12.08% 12.34% 4.08% 3.08% 1.99% 2.4% 2.4% 1% 1.97% 0.17%
2025/06/27 11.26% 14.41% 3.44% 3.27% 2.28% 2.14% 2.07% 1.16% 2.3% 0.34%
2025/06/28 12.18% 12.3% 2.5% 3.43% 1.92% 2.19% 1.83% 1.02% 1.6% 0.33%
2025/06/29 10.55% 13.81% 2.55% 3.04% 1.53% 2.14% 2% 1.22% 2.07% 0.37%
2025/06/30 11.91% 11.91% 4.17% 3.7% 2.21% 2.15% 1.8% 1.25% 1.17% 0.27%

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In June 2025, Dick’s Sporting Goods led with fluctuating impressions, peaking mid-month. Amazon steadily rose, surpassing Dick’s briefly. Walmart’s share declined sharply, while Academy and Target showed minor fluctuations. The month ended with Dick’s regaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Academy Sports + Outdoors® https://www.academy.com

    Shop Gear, Apparel, & Shoes — Academy Sports + Outdoors® Makes It Easier for Everyone to Enjoy More Sports and Outdoors.

  2. 2
    Bass Pro Shops® Official Site https://www.basspro.com › coupons

    Official Bass Pro Shops® Store — Amazing Deals on Fishing, Hunting, Boating & Everything Outdoors. Shop Now.

  3. 3
    Cabela's® Official Site https://www.cabelas.com › official › shop

    Official Cabela's® Store — Get Amazing Deals on Fishing, Hunting & Everything Outdoors. Free Shipping on Orders $50+. Your Trusted Source for Quality Outdoor Gear & Apparel at Great Prices. Shop Now!

  4. 4
    Motorcycle Gear & Parts Online https://www.cyclegear.com

    Huge Savings In-Store & Online — Shop Cycle Gear Parts & Gear Today. Save Up to 75% Off Top Gear In-Store & Online. Shop Cycle Gear Parts & Gear. Leading Local Retailer for Motorcycle Must-Haves. Free Shipping.

  5. 5
    DICK'S Sporting Goods® https://www.dickssportinggoods.com

    Shop Our Official Site — Always Be Prepared For The Season. Buy Online & Pickup Curbside At DICK'S Sporting Goods®!

Copyright © Adthena. All rights reserved.

In the competitive world of sports and outdoors retail, top advertisers like Academy Sports + Outdoors, Bass Pro Shops, and Cabela’s captivate audiences with promises of accessibility and unbeatable deals. Academy emphasizes inclusivity, while Bass Pro and Cabela’s highlight their comprehensive outdoor offerings. Cycle Gear and DICK’S Sporting Goods focus on convenience and savings, ensuring customers are always ready for adventure.

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