UK Finance Credit Cards - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
capitalone.co.uk	13.78
americanexpress.com	13.63
moneysupermarket.com	13.43
moneysavingexpert.com	7.53
comparethemarket.com	7.1
experian.co.uk	5.72
postoffice.co.uk	4.94
oceanfinance.co.uk	4.81
equifax.co.uk	3.39
barclaycard.co.uk	2.55
others	23.12

In the finance PPC landscape, ‘capitalone.co.uk’ leads with 13.78% click share, closely followed by ‘americanexpress.com’ at 13.63%. ‘Others’ collectively hold a significant 23.12%.

Market Exposure

Share of Spend for the top 10 UK Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	moneysupermarket.com	capitalone.co.uk	americanexpress.com	comparethemarket.com	moneysavingexpert.com	experian.co.uk	uswitch.com	oceanfinance.co.uk	postoffice.co.uk	barclaycard.co.uk
2025/05/01	16.12%	14.15%	5.77%	14.89%	8.07%	4.75%	2.52%	4.81%	5.74%	1.91%
2025/05/02	17.23%	14.68%	5.22%	10.66%	9.67%	5.24%	2.82%	5.31%	6.55%	2.15%
2025/05/03	18.21%	15.85%	4.92%	9.89%	10.81%	4.35%	2.73%	4.12%	6.77%	2.15%
2025/05/04	17.69%	15.22%	5.44%	7.96%	9.77%	4.65%	2.59%	4.34%	8.06%	2.21%
2025/05/05	18.29%	14.85%	4.72%	9.56%	10.33%	5.24%	2.27%	4.12%	7.66%	1.7%
2025/05/06	17.6%	15.55%	4.32%	9.93%	9.53%	5.59%	2.33%	5.15%	7.22%	1.87%
2025/05/07	15.97%	16.4%	4.61%	11.57%	9.48%	5.14%	2.24%	5.37%	7.2%	1.82%
2025/05/08	16.66%	17.05%	4.95%	9.78%	9.57%	5.28%	2.39%	5.09%	6.15%	1.81%
2025/05/09	17.05%	14.94%	5.46%	9.31%	9%	5.69%	2.82%	4.81%	6.36%	2.06%
2025/05/10	18.44%	14.55%	6.16%	8.2%	9.9%	6.03%	2.94%	4.28%	5.46%	2.36%
2025/05/11	16.73%	15.97%	5.72%	6.14%	8.94%	6.69%	2.86%	4.36%	7.64%	2.31%
2025/05/12	15.83%	16.35%	5.67%	10.07%	9.76%	5.96%	3.07%	4.99%	5.83%	1.44%
2025/05/13	16.28%	15.78%	5.31%	10.94%	8.87%	6.17%	2.85%	4.8%	5.8%	1.87%
2025/05/14	17.18%	12.87%	6.46%	10.61%	9.6%	5.89%	3.25%	4.54%	3.89%	2.06%
2025/05/15	15.88%	14.44%	8.23%	8.38%	8.1%	5.73%	3.73%	5.04%	3.67%	2.18%
2025/05/16	15.87%	14.48%	7.33%	7.48%	7.33%	5.26%	4.04%	5.04%	3.57%	2.32%
2025/05/17	16.03%	12.91%	10.09%	7.89%	7.4%	4.36%	4.41%	4.29%	2.87%	1.93%
2025/05/18	16.67%	13.5%	9.86%	7.25%	8.02%	4.24%	4.09%	5.02%	3.29%	1.91%
2025/05/19	15.77%	14.66%	7.66%	6.4%	7.26%	5.06%	4.02%	5.34%	4.76%	1.93%
2025/05/20	16.38%	13.73%	5.95%	8.42%	7.92%	5.67%	4.53%	4.79%	4.24%	1.41%
2025/05/21	16.2%	13.02%	7.3%	7.92%	7.1%	5.42%	4.16%	5.04%	3.34%	1.59%
2025/05/22	14.95%	12.96%	10.46%	7.04%	6.33%	5.32%	3.98%	4.36%	3.2%	1.18%
2025/05/23	15.93%	13.83%	9.18%	7.93%	7.42%	5.89%	3.88%	4.34%	2.56%	1.32%
2025/05/24	16.48%	13.35%	9.26%	8.02%	7.25%	5.7%	4.47%	3.9%	2.58%	1.2%
2025/05/25	15.29%	14.43%	11.15%	6.4%	6.96%	6.05%	4.34%	4.2%	2.16%	1.3%
2025/05/26	15.87%	12.63%	11.83%	6.8%	7.07%	5.92%	4.34%	3.88%	2.72%	1.6%
2025/05/27	16.31%	11.79%	12.01%	8.24%	6.64%	5.93%	4.54%	4.38%	2.41%	1.06%
2025/05/28	15.31%	12.18%	9.61%	7.27%	7.26%	7.14%	4.97%	5.25%	2.57%	1.27%
2025/05/29	15.96%	12.55%	8.75%	7.7%	7.37%	6.81%	5.13%	4.88%	1.94%	1.41%
2025/05/30	16.2%	13.35%	9.09%	7.03%	5.86%	6.75%	5.02%	4.81%	2.24%	1.41%
2025/05/31	16.61%	13.98%	9.09%	6.62%	6.16%	6.06%	6.01%	4.33%	2.24%	1.25%

In May 2025, moneysupermarket.com led with a steady spend share, peaking at 18.44%. Capitalone.co.uk saw a decline, ending at 13.98%. Americanexpress.com surged mid-month, closing at 9.09%. Comparethemarket.com fluctuated, finishing at 6.62%.

Market Exposure

Competitor Count for UK Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	237
2025/05/02	240
2025/05/03	242
2025/05/04	238
2025/05/05	239
2025/05/06	240
2025/05/07	254
2025/05/08	238
2025/05/09	245
2025/05/10	244
2025/05/11	240
2025/05/12	241
2025/05/13	250
2025/05/14	248
2025/05/15	246
2025/05/16	247
2025/05/17	242
2025/05/18	240
2025/05/19	243
2025/05/20	240
2025/05/21	234
2025/05/22	230
2025/05/23	232
2025/05/24	225
2025/05/25	219
2025/05/26	225
2025/05/27	223
2025/05/28	226
2025/05/29	218
2025/05/30	221
2025/05/31	213

Advertisers peaked at 254 on May 7, then gradually declined, ending May at 213.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
americanexpress.com	5.9%
uswitch.com	0.77%
zable.co.uk	0.66%
halifax.co.uk	0.56%
paypal.com	0.49%
barclaycard.co.uk	-0.83%
comparethemarket.com	-1.73%
capitalone.co.uk	-2.11%
moneysavingexpert.com	-2.14%
postoffice.co.uk	-2.55%

Americanexpress.com surged with a 5.90% click share increase, while postoffice.co.uk dropped by 2.55%.

Campaign Efficiency

UK Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.co.uk	moneysupermarket.com	americanexpress.com	oceanfinance.co.uk	experian.co.uk	moneysavingexpert.com	comparethemarket.com	postoffice.co.uk	loqbox.com	equifax.co.uk
2025/05/01	19.14%	10.93%	6.09%	7.25%	3.34%	5.95%	11.27%	8.38%	2.31%	2.69%
2025/05/02	19.64%	11.83%	6.28%	7.96%	3.99%	7.19%	6.83%	9.06%	2.15%	2.55%
2025/05/03	21.59%	12.13%	5.97%	6.36%	3.55%	7.83%	6.23%	9.3%	2.53%	2.64%
2025/05/04	19.8%	11.62%	6.32%	6.62%	4.06%	7.15%	5.2%	10.83%	2.82%	2.67%
2025/05/05	19.68%	12.89%	5.64%	6.32%	4.26%	7.91%	6.09%	10.61%	2.1%	3.02%
2025/05/06	20.25%	12.14%	5.16%	7.53%	4.62%	7.19%	6.32%	9.81%	1.99%	2.7%
2025/05/07	21.4%	11.46%	4.37%	7.97%	4.23%	7.34%	7.57%	9.81%	2.43%	2.74%
2025/05/08	21.77%	11.42%	5.09%	7.18%	4.34%	6.87%	6.22%	8.54%	2.12%	2.88%
2025/05/09	21.11%	11.96%	5.92%	6.92%	4.66%	6.21%	5.49%	8.79%	2.01%	2.95%
2025/05/10	19.92%	13.35%	7.02%	6.15%	4.72%	7.04%	4.7%	7.91%	2.08%	3.04%
2025/05/11	21.68%	11.61%	6.5%	6.48%	5.13%	6.1%	3.45%	9.84%	2.17%	3.08%
2025/05/12	22.45%	11.28%	6.14%	7.17%	4.91%	6.85%	6.06%	8.2%	1.44%	2.96%
2025/05/13	21.21%	11.63%	5.73%	6.96%	5.16%	6.62%	6.89%	8.22%	2.12%	3.19%
2025/05/14	18.31%	12.29%	7.17%	6.64%	5.43%	6.64%	7.27%	5.67%	2.48%	3.23%
2025/05/15	19.41%	11.87%	9.35%	7.2%	5.12%	5.26%	4.94%	5.05%	3.79%	2.77%
2025/05/16	18.77%	12.62%	8.05%	7.04%	4.47%	4.93%	4.2%	5.41%	4.1%	2.81%
2025/05/17	17.21%	12.59%	11.26%	6.19%	3.98%	4.97%	4.67%	4.34%	4.07%	2.74%
2025/05/18	17.62%	12.93%	11.46%	7.45%	4.1%	5.4%	4.27%	4.73%	4.04%	1.94%
2025/05/19	19.01%	12.43%	8.55%	7.35%	4.55%	4.84%	3.52%	6.7%	3.67%	2.72%
2025/05/20	18.19%	12.84%	6.92%	6.8%	4.58%	5.21%	4.83%	6.38%	4.08%	2.65%
2025/05/21	17.39%	12.52%	8.22%	6.96%	5.06%	4.7%	4.64%	5.45%	3.2%	2.88%
2025/05/22	18%	11.47%	12.14%	6.13%	4.8%	4.15%	4.19%	4.89%	2.59%	2.86%
2025/05/23	18.89%	12.5%	10.36%	6.54%	5.34%	4.92%	4.67%	4%	3.08%	2.52%
2025/05/24	18.64%	12.13%	10.65%	5.76%	5.23%	4.72%	4.66%	4.12%	3.26%	2.61%
2025/05/25	19.96%	11.21%	12.86%	6.11%	5.92%	4.37%	3.58%	3.33%	2.84%	1.97%
2025/05/26	16.6%	12.56%	13.45%	5.48%	5.37%	4.74%	3.97%	3.99%	2.46%	2.93%
2025/05/27	16.3%	12.48%	14%	6.49%	5.05%	4.62%	4.85%	3.87%	2.83%	2.7%
2025/05/28	16.01%	12.89%	10.64%	7.51%	6.42%	4.9%	4.26%	3.93%	2.79%	2.82%
2025/05/29	17.1%	12.63%	9.86%	7.87%	6.02%	4.86%	4.41%	3.14%	2.39%	2.06%
2025/05/30	18.02%	12.61%	10.21%	6.64%	5.99%	4.22%	4.07%	3.49%	2.96%	2.45%
2025/05/31	18.52%	13.85%	10.13%	6.25%	5.21%	4.44%	3.9%	3.62%	3.26%	2.05%

In May 2025, Capital One’s impression share fluctuated, peaking at 22.45% mid-month before declining to 18.52%. Moneysupermarket saw a steady rise, ending at 13.85%. American Express surged late, closing at 10.13%. Ocean Finance remained stable, finishing at 6.25%. Experian’s share increased, peaking at 6.42% before settling at 5.21%. Moneysavingexpert’s share decreased, ending at 4.44%. Comparethemarket’s share declined, closing at 3.9%. Post Office’s share dropped significantly, finishing at 3.62%. Loqbox’s share rose slightly, ending at 3.26%. Equifax’s share fluctuated, closing at 2.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
No Credit Check Needed - Take Control Of Your Money https://www.loqbox.com
Improvements To Your Credit Score Are Not Guaranteed. No Hard Credit Check.
2
Best 0% Interest Credit Cards - Up to 24 Months | MoneySuperMarket https://www.moneysupermarket.com
Enjoy That SuperSaving Feeling At MoneySuperMarket. Save On Your Credit Card Bills Today.
3
Card For Bad Credit 39.9% APR | Representative Variable https://apply-creditcard.oceanfinance.co.uk › credit-card › check-now
Intelligent Lending Ltd Credit Broker Capital One Exclusive Lender. Card For Bad Credit. Pre-approval.
4
Credit Card For Poor Credit https://www.postoffice.co.uk
Won't Affect Your Credit Score — 34.9% APR Representative Variable. Capital One is the exclusive lender for Post Office Ltd...
5
Best Business Credit Cards May 2025 | Uswitch https://www.uswitch.com
Manage Your Company Finances With a Business Credit Card. Compare our Best Deals Now. Apply...

In the competitive world of credit cards, Loqbox stands out with its promise of no credit checks, appealing to those seeking financial control. MoneySuperMarket entices with 0% interest offers, while Ocean Finance and Post Office target individuals with poor credit, offering pre-approval and no credit score impact. Uswitch focuses on business needs, promoting financial management through credit card comparisons.

Frequently Asked Questions

Why is the UK Finance Credit Cards May 2025 Report useful and how should I use it?

Why is the UK Finance Credit Cards May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Credit Cards May 2025 Report
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How often is the data updated?

Data within the UK Finance Credit Cards May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Credit Cards May 2025 Report?

The UK Finance Credit Cards May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Credit Cards May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Credit Cards May 2025 Report for?

The UK Finance Credit Cards May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Share of Clicks for top 10 UK Finance Credit Cards brands

Share of Spend for the top 10 UK Finance Credit Cards brands

Competitor Count for UK Finance Credit Cards

Market Loss & Market Gains for UK Finance Credit Cards

UK Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Frequently Asked Questions

Why is the UK Finance Credit Cards May 2025 Report useful and how should I use it?

Why is the UK Finance Credit Cards May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Credit Cards May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Credit Cards May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

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