Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 9.72 |
| lookfantastic.com | 5.43 |
| hollandandbarrett.com | 4.51 |
| amazon.co.uk | 4.4 |
| cultbeauty.co.uk | 3.8 |
| charlottetilbury.com | 3.7 |
| sephora.co.uk | 3.52 |
| theperfumeshop.com | 3.07 |
| allbeauty.com | 2.01 |
| oralb.co.uk | 1.98 |
| others | 57.86 |
- boots.com - 9.72%
- lookfantastic.com - 5.43%
- hollandandbarrett.com - 4.51%
- amazon.co.uk - 4.4%
- cultbeauty.co.uk - 3.8%
- charlottetilbury.com - 3.7%
- sephora.co.uk - 3.52%
- theperfumeshop.com - 3.07%
- allbeauty.com - 2.01%
- oralb.co.uk - 1.98%
- others - 57.86%
Copyright © Adthena. All rights reserved.
Boots.com leads with 9.72% click share, while ‘others’ dominate at 57.86%, overshadowing competitors like lookfantastic.com at 5.43% and amazon.co.uk at 4.4%.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | boots.com | lookfantastic.com | hollandandbarrett.com | amazon.co.uk | cultbeauty.co.uk | theperfumeshop.com | allbeauty.com | visionexpress.com | charlottetilbury.com | oralb.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 8.82% | 5.33% | 2.67% | 2.95% | 8.57% | 1.93% | 2.13% | 1.99% | 2.57% | 1.96% |
| 2026/04/02 | 7.46% | 5.1% | 2.73% | 2.95% | 8.6% | 2.42% | 2.45% | 2.52% | 3.64% | 2.27% |
| 2026/04/03 | 6.29% | 6.13% | 2.87% | 3.33% | 9.45% | 2.57% | 1.7% | 2.09% | 2.45% | 2.57% |
| 2026/04/04 | 5.67% | 5.92% | 2.9% | 3.3% | 7.27% | 2.76% | 1.56% | 1.87% | 4.11% | 2.51% |
| 2026/04/05 | 5.34% | 6.9% | 2.93% | 3.24% | 8.88% | 3.09% | 1.14% | 2.09% | 3.01% | 2.89% |
| 2026/04/06 | 5.88% | 7.74% | 2.86% | 3.21% | 9.56% | 3.06% | 1.94% | 1.86% | 3.35% | 2.02% |
| 2026/04/07 | 5.81% | 6.43% | 3.07% | 3.74% | 6.99% | 2.42% | 1.76% | 1.99% | 3.73% | 1.99% |
| 2026/04/08 | 5.84% | 5.47% | 2.51% | 2.76% | 5.7% | 2.08% | 1.95% | 2.61% | 3.74% | 2.01% |
| 2026/04/09 | 8.08% | 5.15% | 2.51% | 3.08% | 2.79% | 2.03% | 1.77% | 2.11% | 2.96% | 2.65% |
| 2026/04/10 | 6.81% | 4.56% | 3.15% | 3.84% | 2.54% | 2.13% | 1.4% | 2.32% | 5.32% | 2.43% |
| 2026/04/11 | 7.65% | 4.51% | 3.32% | 4.03% | 2.1% | 2.05% | 2.18% | 2.1% | 3.6% | 2.28% |
| 2026/04/12 | 8.23% | 5.16% | 2.67% | 3.17% | 1.94% | 2.41% | 1.38% | 2.1% | 5.09% | 2.11% |
| 2026/04/13 | 7.92% | 3.76% | 3.06% | 2.57% | 1.54% | 2.33% | 1.82% | 1.93% | 3.73% | 2.74% |
| 2026/04/14 | 6.81% | 4.53% | 3.06% | 2.14% | 2.66% | 1.64% | 1.95% | 1.84% | 5.18% | 2.93% |
| 2026/04/15 | 6.46% | 4.28% | 2.84% | 2.04% | 2.35% | 1.82% | 2.17% | 2.02% | 4.37% | 2.9% |
| 2026/04/16 | 5.8% | 4.74% | 2.47% | 2.87% | 2.19% | 1.79% | 1.51% | 2.18% | 3.39% | 2.54% |
| 2026/04/17 | 6.32% | 4.93% | 2.91% | 3.52% | 2.21% | 1.97% | 2.12% | 1.84% | 3.16% | 3.01% |
| 2026/04/18 | 6.76% | 4.46% | 3.34% | 3.34% | 1.89% | 2.26% | 2.02% | 1.85% | 3.88% | 3.59% |
| 2026/04/19 | 6.1% | 4.58% | 3.06% | 2.74% | 2.1% | 2.63% | 1.49% | 2.06% | 2.5% | 3.36% |
| 2026/04/20 | 6.6% | 5.23% | 3.13% | 3.46% | 2.76% | 2.24% | 2.32% | 2.22% | 3.9% | 2.91% |
| 2026/04/21 | 6.89% | 3.18% | 3.16% | 3.5% | 2.63% | 1.77% | 2.75% | 2.13% | 2.38% | 3.74% |
| 2026/04/22 | 6.72% | 4.19% | 3.3% | 2.98% | 3.15% | 1.39% | 2.72% | 1.76% | 4.38% | 2.67% |
| 2026/04/23 | 9.05% | 4.15% | 3.21% | 2.97% | 2.32% | 1.33% | 3.11% | 1.56% | 2.69% | 2.58% |
| 2026/04/24 | 9.7% | 3.74% | 3.44% | 3.46% | 2.32% | 1.27% | 2.35% | 1.99% | 4.16% | 2.86% |
| 2026/04/25 | 9.09% | 3.8% | 3.42% | 2.75% | 1.99% | 1.21% | 3.11% | 2.28% | 6.91% | 2.16% |
| 2026/04/26 | 10.73% | 4.6% | 3.57% | 2.84% | 2.61% | 1.21% | 1.83% | 2.18% | 5.3% | 2.36% |
| 2026/04/27 | 10.14% | 5.35% | 3.31% | 2.94% | 2.5% | 1.1% | 2.12% | 1.9% | 6.76% | 1.9% |
| 2026/04/28 | 9.98% | 5.8% | 4.02% | 3.13% | 2.89% | 1.94% | 2.02% | 2.25% | 5.03% | 1.91% |
| 2026/04/29 | 10.62% | 6.64% | 3.11% | 2.9% | 3.16% | 2.21% | 1.85% | 1.95% | 4.72% | 1.84% |
| 2026/04/30 | 10.67% | 7.4% | 3.8% | 3.11% | 2.83% | 2.38% | 2.21% | 2.02% | 1.91% | 1.91% |
- boots.com
- lookfantastic.com
- hollandandbarrett.com
- amazon.co.uk
- cultbeauty.co.uk
- theperfumeshop.com
- allbeauty.com
- visionexpress.com
- charlottetilbury.com
- oralb.co.uk
Copyright © Adthena. All rights reserved.
In April 2026, Boots.com saw a steady rise in PPC spend share, peaking at 10.73% on April 26. Lookfantastic.com experienced fluctuations, ending with a notable increase to 7.4%. Hollandandbarrett.com maintained a consistent trend, while Amazon.co.uk showed minor variations. Cultbeauty.co.uk’s share decreased significantly mid-month but stabilized. Theperfumeshop.com and Allbeauty.com had modest fluctuations, with Visionexpress.com and Charlottetilbury.com showing varied trends. Oralb.co.uk remained relatively stable throughout the month.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 2191 |
| 2026/04/02 | 2273 |
| 2026/04/03 | 2256 |
| 2026/04/04 | 2233 |
| 2026/04/05 | 2216 |
| 2026/04/06 | 2273 |
| 2026/04/07 | 2230 |
| 2026/04/08 | 2154 |
| 2026/04/09 | 2242 |
| 2026/04/10 | 2209 |
| 2026/04/11 | 2167 |
| 2026/04/12 | 2089 |
| 2026/04/13 | 2050 |
| 2026/04/14 | 2202 |
| 2026/04/15 | 2199 |
| 2026/04/16 | 2188 |
| 2026/04/17 | 2224 |
| 2026/04/18 | 2240 |
| 2026/04/19 | 2164 |
| 2026/04/20 | 2156 |
| 2026/04/21 | 2136 |
| 2026/04/22 | 2173 |
| 2026/04/23 | 2188 |
| 2026/04/24 | 2130 |
| 2026/04/25 | 2085 |
| 2026/04/26 | 2037 |
| 2026/04/27 | 2173 |
| 2026/04/28 | 2137 |
| 2026/04/29 | 2147 |
| 2026/04/30 | 2181 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in distinct advertisers, starting at 2,191 and peaking at 2,273. Mid-month, numbers dipped to 2,050, but rebounded to finish at 2,181.
