Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 16.49 |
| lookfantastic.com | 5.67 |
| theperfumeshop.com | 3.35 |
| spacenk.com | 3.23 |
| amazon.co.uk | 3.23 |
| hollandandbarrett.com | 3.15 |
| cultbeauty.co.uk | 2.83 |
| sephora.co.uk | 2.63 |
| superdrug.com | 2.48 |
| dior.com | 2.37 |
| others | 54.57 |
- boots.com - 16.49%
- lookfantastic.com - 5.67%
- theperfumeshop.com - 3.35%
- spacenk.com - 3.23%
- amazon.co.uk - 3.23%
- hollandandbarrett.com - 3.15%
- cultbeauty.co.uk - 2.83%
- sephora.co.uk - 2.63%
- superdrug.com - 2.48%
- dior.com - 2.37%
- others - 54.57%
Copyright © Adthena. All rights reserved.
In the beauty PPC landscape, Boots leads with 16.49% click share, followed by Lookfantastic at 5.67%. Others dominate with 54.57%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lookfantastic.com | boots.com | cultbeauty.co.uk | amazon.co.uk | hollandandbarrett.com | theperfumeshop.com | charlottetilbury.com | spacenk.com | superdrug.com | allbeauty.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 4.78% | 14.29% | 2.14% | 1.89% | 2.34% | 2.47% | 2.14% | 2.94% | 2.54% | 2.53% |
| 2026/06/02 | 4.53% | 13.95% | 2.03% | 2.16% | 2.65% | 2.6% | 1.89% | 2.66% | 2.4% | 2.5% |
| 2026/06/03 | 7.32% | 11.87% | 3.14% | 2.09% | 2.04% | 1.87% | 2.79% | 2.24% | 3.05% | 2.82% |
| 2026/06/04 | 4.28% | 16.48% | 3.11% | 2.43% | 2.78% | 2.97% | 2.5% | 2.95% | 2.33% | 2.83% |
| 2026/06/05 | 4.3% | 13.39% | 3.09% | 2.28% | 2.44% | 3.38% | 2.04% | 2.73% | 2.26% | 2.41% |
| 2026/06/06 | 5.18% | 11.7% | 2.71% | 2.24% | 2.46% | 3.37% | 2.06% | 2.73% | 1.78% | 2.77% |
| 2026/06/07 | 5.03% | 10.84% | 2.51% | 2.82% | 2.47% | 3.41% | 2.65% | 2.89% | 2.02% | 2.52% |
| 2026/06/08 | 5.37% | 9.46% | 2.52% | 3.01% | 2.45% | 3.39% | 2.05% | 3.44% | 1.89% | 2.55% |
| 2026/06/09 | 4.58% | 14.01% | 2.07% | 2.29% | 2.65% | 2.68% | 1.85% | 2.66% | 2.38% | 2.27% |
| 2026/06/10 | 4.24% | 16.66% | 3.09% | 2.46% | 2.85% | 3.01% | 2.47% | 2.92% | 2.38% | 2.7% |
| 2026/06/11 | 4.2% | 13.33% | 3.11% | 2.38% | 2.47% | 3.33% | 1.89% | 2.75% | 2.3% | 2.38% |
| 2026/06/12 | 5.1% | 11.89% | 2.72% | 2.3% | 2.57% | 3.29% | 1.96% | 2.8% | 1.86% | 2.79% |
| 2026/06/13 | 4.94% | 10.55% | 2.51% | 2.89% | 2.88% | 3.36% | 2.59% | 2.94% | 2.09% | 2.56% |
| 2026/06/14 | 5.36% | 9.21% | 2.59% | 3.03% | 2.77% | 3.23% | 1.97% | 3.47% | 1.94% | 2.53% |
| 2026/06/15 | 4.66% | 14.33% | 2.23% | 2.24% | 2.73% | 2.59% | 1.86% | 2.77% | 2.53% | 2.31% |
| 2026/06/16 | 4.23% | 16.6% | 3.21% | 2.44% | 2.9% | 2.86% | 2.53% | 2.92% | 2.4% | 2.7% |
| 2026/06/17 | 5.55% | 12.07% | 2.94% | 2.46% | 2.64% | 2.75% | 2.16% | 2.84% | 2.43% | 2.49% |
| 2026/06/18 | 5.47% | 12.06% | 2.71% | 2.37% | 2.54% | 2.5% | 2% | 2.72% | 2.39% | 2.33% |
| 2026/06/19 | 5.52% | 12.65% | 2.71% | 2.36% | 2.62% | 2.52% | 1.73% | 2.99% | 2.4% | 2.38% |
| 2026/06/20 | 7.95% | 8.14% | 2.31% | 2.15% | 2.99% | 3.56% | 1.49% | 2.16% | 0.96% | 2.08% |
| 2026/06/21 | 9.03% | 8.2% | 2.91% | 2.08% | 2.8% | 3.34% | 1.47% | 1.83% | 0.97% | 2.45% |
| 2026/06/22 | 10.61% | 8% | 2.51% | 2.08% | 2.58% | 2.26% | 1.43% | 2.67% | 1.21% | 2.11% |
| 2026/06/23 | 10.38% | 8.42% | 2.78% | 3.34% | 2.17% | 1.56% | 1.38% | 2.94% | 1.36% | 1.64% |
| 2026/06/24 | 11.23% | 9.12% | 3.25% | 3.11% | 2.38% | 1.56% | 1.36% | 2.77% | 1.43% | 1.66% |
| 2026/06/25 | 9.42% | 8.95% | 3.71% | 4.27% | 1.89% | 1.4% | 2.1% | 2.28% | 1.27% | 0.95% |
| 2026/06/26 | 11.01% | 8.34% | 3.42% | 4.21% | 1.6% | 2.21% | 1.97% | 1.95% | 1.36% | 1.51% |
| 2026/06/27 | 10% | 8.14% | 2.72% | 2.38% | 1.61% | 1.94% | 1.56% | 1.66% | 1.58% | 0.98% |
| 2026/06/28 | 8.09% | 6.89% | 4.49% | 2.29% | 1.99% | 1.96% | 1.61% | 1.89% | 1.2% | 1.37% |
| 2026/06/29 | 8.54% | 6.6% | 5.62% | 2.31% | 1.83% | 2.09% | 2.13% | 1.94% | 1.1% | 1.75% |
| 2026/06/30 | 8.19% | 7.15% | 4.58% | 2.61% | 2.29% | 2.21% | 2.15% | 2.11% | 1.14% | 0.25% |
- lookfantastic.com
- boots.com
- cultbeauty.co.uk
- amazon.co.uk
- hollandandbarrett.com
- theperfumeshop.com
- charlottetilbury.com
- spacenk.com
- superdrug.com
- allbeauty.com
Copyright © Adthena. All rights reserved.
In June 2026, lookfantastic.com saw a significant rise in PPC spend share, peaking at 11.23% on June 24. Meanwhile, boots.com experienced a decline, ending at 7.15%. Cultbeauty.co.uk and amazon.co.uk showed moderate fluctuations, while hollandandbarrett.com and theperfumeshop.com had steady trends. Superdrug.com and allbeauty.com faced declines, with allbeauty.com dropping to 0.25% by month’s end.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 3213 |
| 2026/06/02 | 3044 |
| 2026/06/03 | 3078 |
| 2026/06/04 | 2895 |
| 2026/06/05 | 2955 |
| 2026/06/06 | 2931 |
| 2026/06/07 | 2890 |
| 2026/06/08 | 2961 |
| 2026/06/09 | 3040 |
| 2026/06/10 | 2900 |
| 2026/06/11 | 2953 |
| 2026/06/12 | 2918 |
| 2026/06/13 | 2897 |
| 2026/06/14 | 2903 |
| 2026/06/15 | 2985 |
| 2026/06/16 | 2847 |
| 2026/06/17 | 3220 |
| 2026/06/18 | 3280 |
| 2026/06/19 | 3249 |
| 2026/06/20 | 2743 |
| 2026/06/21 | 2617 |
| 2026/06/22 | 2654 |
| 2026/06/23 | 2638 |
| 2026/06/24 | 2618 |
| 2026/06/25 | 2594 |
| 2026/06/26 | 2702 |
| 2026/06/27 | 2715 |
| 2026/06/28 | 2579 |
| 2026/06/29 | 2597 |
| 2026/06/30 | 2585 |
Copyright © Adthena. All rights reserved.
June began with 3,213 advertisers, peaking mid-month at 3,280. A decline followed, ending at 2,585. The month showcased dynamic shifts, highlighting competitive fluctuations.
