UK Retail Health and Beauty - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Health and Beauty – UK

Google AI Overview visibility for Retail Health and Beauty UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.1994883888
80.8005116112
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 9%
Navigational 1%
Seasonal 2%
Local 3%
Problem Solving 7%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
boots.com 10.44
lookfantastic.com 4.87
hollandandbarrett.com 4.49
amazon.co.uk 3.81
theperfumeshop.com 3.79
cultbeauty.co.uk 3.61
sephora.co.uk 3.51
charlottetilbury.com 3.2
dior.com 2.66
spacenk.com 2.09
others 57.53
  • boots.com - 10.44%
  • lookfantastic.com - 4.87%
  • hollandandbarrett.com - 4.49%
  • amazon.co.uk - 3.81%
  • theperfumeshop.com - 3.79%
  • cultbeauty.co.uk - 3.61%
  • sephora.co.uk - 3.51%
  • charlottetilbury.com - 3.2%
  • dior.com - 2.66%
  • spacenk.com - 2.09%
  • others - 57.53%

Copyright © Adthena. All rights reserved.

Boots.com leads with a 10.44% click share, while ‘others’ dominate at 57.53%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date boots.com lookfantastic.com cultbeauty.co.uk amazon.co.uk hollandandbarrett.com charlottetilbury.com oralb.co.uk dior.com theperfumeshop.com sephora.co.uk
2026/03/01 8.29% 4.11% 1.79% 2.81% 2.55% 2.15% 2.35% 2.55% 3.19% 2.23%
2026/03/02 9.78% 4.73% 2.29% 2.79% 3.19% 1.26% 2.29% 2.97% 4.37% 1.89%
2026/03/03 10.47% 3.94% 2.15% 2.63% 3.11% 1.12% 2.1% 2.77% 4.88% 2.3%
2026/03/04 10.76% 4.32% 2.03% 2.5% 2.37% 1.77% 2.42% 2.81% 4.36% 2.19%
2026/03/05 9.53% 3.95% 2.1% 3.24% 2.45% 2.06% 2.33% 2.69% 4.11% 2.35%
2026/03/06 11.28% 3.65% 2.47% 2.19% 2.32% 2.41% 2.72% 2.66% 3.81% 3.05%
2026/03/07 9.17% 2.99% 2.82% 2.07% 2.41% 2.58% 3% 2.21% 3.15% 3.17%
2026/03/08 9.77% 3.35% 2.47% 2.01% 2.14% 2.36% 3.04% 2.33% 3.19% 2.83%
2026/03/09 10.74% 3.76% 2.33% 1.98% 2.05% 3.15% 2.29% 2.53% 3.64% 2.6%
2026/03/10 9.6% 4.39% 2.22% 2.4% 2.52% 4.13% 2.35% 2.45% 4.12% 2.64%
2026/03/11 10.12% 4.94% 3.92% 2.51% 3.04% 1.64% 2.12% 2.67% 4.02% 1.84%
2026/03/12 10.16% 4.97% 3.02% 2.32% 2.79% 2.94% 2.52% 2.63% 4.83% 1.98%
2026/03/13 9.58% 4.52% 3.57% 2.18% 3.01% 2.01% 2.51% 2.71% 3.41% 2.27%
2026/03/14 9.36% 3.37% 4.2% 2.36% 3.8% 1.36% 2.43% 2.54% 3.15% 2.2%
2026/03/15 9.7% 3.8% 6.67% 2.21% 4.41% 1.56% 2.33% 2.63% 3.2% 1.77%
2026/03/16 9.56% 4.68% 5.44% 2.75% 3.51% 3.06% 2.4% 2.79% 2.27% 1.71%
2026/03/17 7.35% 4.7% 6.13% 2.93% 3.68% 3.85% 2.54% 2.58% 1.84% 1.75%
2026/03/18 8.73% 4.99% 5.44% 1.76% 2.98% 4.16% 2.5% 3.51% 1.74% 2.21%
2026/03/19 9.12% 3.73% 5.49% 2.29% 2.88% 3.68% 2.79% 3.22% 1.46% 2.22%
2026/03/20 8.48% 3.43% 6.77% 2.35% 3.22% 1.58% 2.68% 3.2% 1.7% 2.39%
2026/03/21 6.15% 5.76% 5.5% 2.26% 3.48% 1.82% 2.47% 1.8% 2.25% 2.73%
2026/03/22 5.97% 6.37% 4.75% 2.27% 2.9% 1.82% 2.38% 2.02% 2.19% 2.24%
2026/03/23 6.75% 4.99% 5.48% 2.86% 2.85% 1.9% 3.33% 2.36% 1.94% 2.73%
2026/03/24 7.33% 4.69% 6.11% 2.93% 3.68% 3.84% 2.53% 2.57% 1.83% 1.75%
2026/03/25 6.59% 5.17% 3.57% 2.46% 3.63% 4.06% 2.07% 2.34% 1.73% 2.16%
2026/03/26 7.61% 5.65% 2.66% 3.29% 3.4% 4.13% 3.04% 2.06% 1.7% 1.79%
2026/03/27 6.85% 5.61% 2.91% 3.71% 2.59% 4.46% 2.99% 1.84% 1.61% 1.53%
2026/03/28 7.04% 4.8% 2.29% 4.19% 2.52% 7.7% 2.17% 1.92% 2.03% 1.61%
2026/03/29 7.21% 5.43% 1.72% 4.74% 3.08% 3.4% 3.59% 2.08% 2.01% 1.39%
2026/03/30 8.65% 5.44% 2.58% 3.16% 3.04% 5.93% 2.9% 2.18% 1.74% 1.45%
2026/03/31 9.12% 5.8% 4.58% 3.35% 3.28% 3.17% 2.82% 2.41% 1.9% 1.41%
  • boots.com
  • lookfantastic.com
  • cultbeauty.co.uk
  • amazon.co.uk
  • hollandandbarrett.com
  • charlottetilbury.com
  • oralb.co.uk
  • dior.com
  • theperfumeshop.com
  • sephora.co.uk

Copyright © Adthena. All rights reserved.

Boots.com led March with fluctuating spend, peaking mid-month. Lookfantastic.com steadily rose, while Cultbeauty.co.uk surged mid-month. Amazon.co.uk and Hollandandbarrett.com showed consistent growth. The month ended with Boots.com maintaining dominance.

Market Exposure

Competitor Count for UK Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2174
2026/03/02 2259
2026/03/03 2341
2026/03/04 2362
2026/03/05 2377
2026/03/06 2316
2026/03/07 2212
2026/03/08 2161
2026/03/09 2206
2026/03/10 2191
2026/03/11 2169
2026/03/12 2160
2026/03/13 2125
2026/03/14 2093
2026/03/15 2175
2026/03/16 2190
2026/03/17 2438
2026/03/18 2213
2026/03/19 2235
2026/03/20 2186
2026/03/21 2072
2026/03/22 2062
2026/03/23 2232
2026/03/24 2438
2026/03/25 2080
2026/03/26 2118
2026/03/27 2157
2026/03/28 2108
2026/03/29 2127
2026/03/30 2072
2026/03/31 2117

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, peaking at 2,438 on the 17th and 24th. The month concluded with a slight dip to 2,117, reflecting a fluctuating yet resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hollandandbarrett.com 1.28%
charlottetilbury.com 1.28%
lookfantastic.com 0.83%
amazon.co.uk 0.74%
cultbeauty.co.uk 0.57%
clinique.co.uk -0.4%
sephora.co.uk -0.48%
rituals.com -0.6%
theperfumeshop.com -2.02%
boots.com -2.05%

Copyright © Adthena. All rights reserved.

Hollandandbarrett.com and charlottetilbury.com surged by 1.28, while boots.com and theperfumeshop.com dropped by over 2.

Campaign Efficiency

UK Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date boots.com lookfantastic.com cultbeauty.co.uk amazon.co.uk hollandandbarrett.com allbeauty.com spacenk.com sephora.co.uk theperfumeshop.com noli.com
2026/03/01 9.87% 5.88% 2.44% 4.18% 2.95% 2.49% 3.62% 3.2% 3.49% 3.23%
2026/03/02 11.35% 6.51% 2.98% 4.04% 3.31% 3.15% 3.94% 2.71% 4.67% 2.89%
2026/03/03 12.09% 5.44% 2.77% 4.06% 3.23% 2.24% 3.92% 3.31% 5.04% 2.7%
2026/03/04 12.5% 5.85% 2.39% 3.98% 2.6% 2.35% 3.69% 3.01% 4.44% 2.37%
2026/03/05 11.29% 5.43% 2.59% 5.14% 2.7% 1.69% 3.5% 3.22% 4.35% 2.23%
2026/03/06 13.18% 5.07% 3.03% 3.45% 2.89% 2.53% 3.87% 4.68% 3.9% 2.19%
2026/03/07 11.41% 4.29% 3.56% 3.27% 3.25% 3.43% 2.75% 5.18% 3.34% 2.05%
2026/03/08 11.91% 4.8% 3.03% 3.12% 2.82% 2.95% 3.1% 4.54% 3.42% 2.03%
2026/03/09 12.75% 5.27% 3.02% 3.03% 2.55% 3.37% 4.15% 3.93% 3.69% 2.47%
2026/03/10 11.54% 6.14% 2.71% 3.72% 2.79% 2.23% 3.96% 4.26% 4.04% 2.74%
2026/03/11 11.94% 6.89% 4.97% 3.85% 3.53% 2.44% 4.33% 2.96% 4.04% 2.36%
2026/03/12 11.94% 7.02% 4.11% 3.61% 3.29% 2.3% 3.89% 3.29% 4.85% 2.79%
2026/03/13 11.26% 6.42% 4.85% 3.42% 3.45% 2.15% 3.13% 3.56% 3.43% 3.32%
2026/03/14 11.12% 4.78% 5.56% 3.73% 4.63% 2.35% 2.1% 3.56% 3.17% 3.15%
2026/03/15 11.55% 5.27% 8.96% 3.41% 4.82% 1.96% 1.97% 2.72% 3.22% 2.29%
2026/03/16 11.19% 6.56% 7.37% 4.21% 3.89% 1.98% 2.46% 2.62% 2.24% 2.93%
2026/03/17 8.47% 6.37% 8.1% 4.53% 3.66% 1.96% 2.39% 2.51% 1.79% 3.04%
2026/03/18 10.31% 6.88% 7.21% 2.8% 3.71% 2.23% 3.19% 3.14% 1.62% 2.75%
2026/03/19 10.79% 5.18% 7.51% 3.62% 3.64% 2.65% 3.47% 3.07% 1.4% 2.74%
2026/03/20 10.04% 4.66% 9.02% 3.82% 3.89% 2.65% 3.2% 3.66% 1.68% 2.7%
2026/03/21 7.43% 8.27% 7.28% 3.43% 4.13% 2.92% 2.4% 4.35% 2.14% 2.15%
2026/03/22 6.99% 9.53% 6.36% 3.66% 3.4% 2.27% 1.95% 3.34% 2.12% 2.48%
2026/03/23 7.93% 7.12% 7.05% 4.58% 3.33% 2.51% 2.81% 3.99% 1.97% 2.07%
2026/03/24 8.47% 6.37% 8.1% 4.53% 3.66% 1.96% 2.39% 2.51% 1.79% 3.04%
2026/03/25 7.71% 7.41% 4.24% 4.04% 4.64% 2.72% 5.83% 3.22% 1.68% 1.61%
2026/03/26 8.85% 7.86% 3.46% 5.16% 4.06% 2.46% 5.14% 2.58% 1.69% 1.97%
2026/03/27 8.04% 7.96% 3.71% 5.79% 3.24% 2.63% 4.1% 2.4% 1.68% 1.99%
2026/03/28 8.34% 7.01% 3.01% 6.63% 3.51% 2.64% 1.87% 2.77% 2.16% 1.48%
2026/03/29 8.41% 7.82% 2.24% 6.96% 3.63% 2.18% 1.6% 2.25% 2.11% 1.97%
2026/03/30 10.37% 8.01% 3.48% 5.13% 3.95% 2.14% 2.5% 2.47% 1.9% 1.85%
2026/03/31 10.53% 8.2% 6.26% 5.14% 3.67% 3.4% 2.92% 2.31% 2.01% 1.08%
  • boots.com
  • lookfantastic.com
  • cultbeauty.co.uk
  • amazon.co.uk
  • hollandandbarrett.com
  • allbeauty.com
  • spacenk.com
  • sephora.co.uk
  • theperfumeshop.com
  • noli.com

Copyright © Adthena. All rights reserved.

In March 2026, boots.com started strong with a peak impression share of 13.18% on March 6, but ended at 10.53%. Meanwhile, lookfantastic.com saw a steady rise, closing at 8.20%. Cultbeauty.co.uk experienced fluctuations, peaking mid-month, and finished at 6.26%. Amazon.co.uk showed a late surge, ending at 5.14%. Hollandandbarrett.com maintained stability, closing at 3.67%. Allbeauty.com had a modest rise, ending at 3.40%. Spacenk.com fluctuated, finishing at 2.92%. Sephora.co.uk saw a decline, closing at 2.31%. Theperfumeshop.com experienced a drop, ending at 2.01%. Noli.com had a downward trend, closing at 1.08%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Health and Beauty - Last month
  1. 1
    Dyson Airwrap™ Multi-Styler | Free Next Day Delivery https://www.dyson.co.uk

    6-In-1 Versatility. Dry, Curl, Wave, Straighten, Smooth & Volumise. Shop At Dyson.co.uk. Next Level Multi-Styler. The Most Powerful Dyson Airwrap.™...

  2. 2
    Buy Glasses Online https://www.glassesdirect.co.uk › glasses › direct

    Prescription Glasses Online — Try Glasses Direct’s Best Fit Machine. Enter your measurements and find the ideal size! Discover the...

  3. 3
    Holland & Barrett https://www.hollandandbarrett.com

    Great Offers Online & In-Store — Boost Your Wellness With Deliciously Good Food From Holland & Barrett. Find Your Favourite Brands For Less At Holland & Barrett! Click & Collect.

  4. 4
    Shop Sephora UK Online https://www.sephora.co.uk

    Sephora UK: All Things Beauty — Shop Sephora UK & Enjoy Free Samples, Luxe Brands & Beauty Offers You’ll Love. Explore Vegan, Cruelty-Free & Exclusive Beauty Brands At Sephora UK Today. Luxury Beauty Products.

  5. 5
    The Perfume Shop https://www.theperfumeshop.com

    Up To 50% Off — Shop For Women's Perfumes And Men's Aftershaves At Affordable Prices. Genuine Perfumes From One Of The UK's Largest Retailers. Shop Our Luxury...

Copyright © Adthena. All rights reserved.

In the world of Google PPC, Dyson’s ad shines with its promise of versatility and next-day delivery, capturing attention with its powerful Airwrap™. Glasses Direct simplifies eyewear shopping with a unique fit machine. Holland & Barrett promotes wellness with enticing offers. Sephora entices beauty enthusiasts with luxury and cruelty-free options. The Perfume Shop lures with significant discounts on genuine fragrances.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports