Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 9.36 |
| lookfantastic.com | 5.95 |
| theperfumeshop.com | 5.22 |
| amazon.co.uk | 4.16 |
| cultbeauty.co.uk | 3.83 |
| spacenk.com | 3.18 |
| hollandandbarrett.com | 3.15 |
| sephora.co.uk | 2.66 |
| thefragranceshop.co.uk | 2.49 |
| chanel.com | 2.42 |
| others | 57.58 |
- boots.com - 9.36%
- lookfantastic.com - 5.95%
- theperfumeshop.com - 5.22%
- amazon.co.uk - 4.16%
- cultbeauty.co.uk - 3.83%
- spacenk.com - 3.18%
- hollandandbarrett.com - 3.15%
- sephora.co.uk - 2.66%
- thefragranceshop.co.uk - 2.49%
- chanel.com - 2.42%
- others - 57.58%
Copyright © Adthena. All rights reserved.
In the beauty PPC landscape, Boots leads with 9.36% click share, while ‘others’ dominate at 57.58%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cultbeauty.co.uk | boots.com | lookfantastic.com | theperfumeshop.com | spacenk.com | amazon.co.uk | allbeauty.com | chanel.com | lenstore.co.uk | feelgoodcontacts.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 3.29% | 9.95% | 6.13% | 3.22% | 2.64% | 3.31% | 2.22% | 1.56% | 2.03% | 2.29% |
| 2026/08/02 | 3.4% | 9.91% | 5.94% | 3.77% | 2.54% | 3.06% | 2.21% | 1.87% | 2.02% | 2.68% |
| 2026/08/03 | 2.9% | 9.55% | 5.75% | 3.84% | 2.12% | 3.17% | 2.32% | 2.23% | 1.9% | 2.46% |
| 2026/08/04 | 4.07% | 9.6% | 7.08% | 3.06% | 2.19% | 2.93% | 2.64% | 1.73% | 2.19% | 2.44% |
| 2026/08/05 | 3.39% | 7.47% | 6.14% | 4.74% | 2.68% | 3.51% | 2.05% | 2.4% | 1.85% | 2.85% |
| 2026/08/06 | 2.6% | 6.04% | 5.18% | 4.46% | 2.71% | 3.21% | 2.05% | 2.08% | 2.92% | 3.54% |
| 2026/08/07 | 2.33% | 6.38% | 5.61% | 4.29% | 2.19% | 3.19% | 2.82% | 2.41% | 2.35% | 2.71% |
| 2026/08/08 | 2% | 5.9% | 5.55% | 3.53% | 2.48% | 3.56% | 3.25% | 2.6% | 2.88% | 2.69% |
| 2026/08/09 | 1.85% | 5.94% | 5.54% | 3.06% | 3.01% | 3.85% | 2.92% | 2.45% | 2.89% | 2.78% |
| 2026/08/10 | 2.38% | 5.34% | 6.41% | 3.01% | 2.64% | 3.26% | 3.14% | 2.44% | 2.84% | 3.36% |
| 2026/08/11 | 1.5% | 3.99% | 4.13% | 4.02% | 1.99% | 3.29% | 2.7% | 2.12% | 3.01% | 3.52% |
| 2026/08/12 | 2.45% | 6.14% | 5.69% | 3.6% | 2.84% | 3.47% | 2.66% | 2.48% | 1.67% | 2.28% |
| 2026/08/13 | 2.44% | 7.48% | 4.73% | 3.45% | 2.87% | 3.27% | 3.86% | 2.84% | 2.08% | 2.15% |
| 2026/08/14 | 2.76% | 5.39% | 5.32% | 3.84% | 2.91% | 2.89% | 2.8% | 3.04% | 2.44% | 2.6% |
| 2026/08/15 | 2.68% | 5.07% | 4.59% | 3.66% | 2.71% | 3.16% | 2.42% | 3.1% | 3% | 2.63% |
| 2026/08/16 | 3.31% | 4.94% | 4.84% | 3.98% | 2.21% | 3.16% | 2.26% | 3.3% | 2.38% | 2.5% |
| 2026/08/17 | 2.88% | 4.72% | 4.83% | 3.56% | 2.36% | 3.03% | 2.53% | 2.98% | 3.12% | 2.9% |
| 2026/08/18 | 2.73% | 5.38% | 4.24% | 4% | 2.94% | 2.98% | 2.59% | 2.9% | 2.46% | 2.86% |
| 2026/08/19 | 2.11% | 5.2% | 5.24% | 3.83% | 2.83% | 3.53% | 2.15% | 2.64% | 2.4% | 2.97% |
| 2026/08/20 | 2.97% | 5.71% | 5.07% | 3.39% | 3.55% | 3.18% | 2.05% | 2.89% | 2.1% | 2.54% |
| 2026/08/21 | 2.8% | 6.54% | 5.25% | 3.45% | 4.18% | 2.9% | 1.89% | 3.4% | 2.22% | 2.6% |
| 2026/08/22 | 3.11% | 7.28% | 4.61% | 3.76% | 2.91% | 3.39% | 1.71% | 3.46% | 2.05% | 1.9% |
| 2026/08/23 | 2.58% | 6.83% | 5.19% | 3.44% | 2.79% | 3.89% | 1.65% | 3.35% | 1.65% | 1.94% |
| 2026/08/24 | 2.33% | 6.5% | 5.52% | 3.71% | 2.72% | 3.26% | 2.24% | 2.92% | 1.91% | 2.48% |
| 2026/08/25 | 3.51% | 7.45% | 6.35% | 3.19% | 2.58% | 3.53% | 2.16% | 2.54% | 2.24% | 2.26% |
| 2026/08/26 | 6.07% | 8.2% | 6.15% | 3.35% | 2.63% | 3.33% | 1.46% | 2.51% | 2.19% | 2.48% |
| 2026/08/27 | 6.1% | 7.49% | 5.9% | 3.24% | 2.69% | 3.05% | 1.66% | 2.06% | 2.14% | 2.44% |
| 2026/08/28 | 9.16% | 6.3% | 5.36% | 4.16% | 2.4% | 2.54% | 1.76% | 2.13% | 2.37% | 2.5% |
| 2026/08/29 | 9.47% | 7.19% | 5.66% | 4.84% | 2.27% | 2.38% | 1.9% | 2.42% | 1.75% | 1.42% |
| 2026/08/30 | 8.33% | 6.88% | 6.27% | 4.85% | 2.72% | 2.55% | 2.16% | 2.46% | 1.53% | 1.8% |
| 2026/08/31 | 9.48% | 6.51% | 5.98% | 4.52% | 2.82% | 2.51% | 2.15% | 2.12% | 2.1% | 2.04% |
- cultbeauty.co.uk
- boots.com
- lookfantastic.com
- theperfumeshop.com
- spacenk.com
- amazon.co.uk
- allbeauty.com
- chanel.com
- lenstore.co.uk
- feelgoodcontacts.com
Copyright © Adthena. All rights reserved.
In August 2026, Cult Beauty’s PPC spend share surged dramatically, peaking at 9.48% by month’s end. Boots maintained a strong presence, while Lookfantastic and The Perfume Shop showed steady trends. Space NK and Amazon experienced fluctuations, with Chanel and Lenstore showing moderate activity. Feelgood Contacts ended with a slight decline.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 2343 |
| 2026/08/02 | 2419 |
| 2026/08/03 | 2368 |
| 2026/08/04 | 2396 |
| 2026/08/05 | 2404 |
| 2026/08/06 | 2313 |
| 2026/08/07 | 2220 |
| 2026/08/08 | 2149 |
| 2026/08/09 | 2209 |
| 2026/08/10 | 2199 |
| 2026/08/11 | 2150 |
| 2026/08/12 | 2305 |
| 2026/08/13 | 2414 |
| 2026/08/14 | 2349 |
| 2026/08/15 | 2247 |
| 2026/08/16 | 2232 |
| 2026/08/17 | 2236 |
| 2026/08/18 | 2192 |
| 2026/08/19 | 2181 |
| 2026/08/20 | 2272 |
| 2026/08/21 | 2265 |
| 2026/08/22 | 2287 |
| 2026/08/23 | 2247 |
| 2026/08/24 | 2242 |
| 2026/08/25 | 2420 |
| 2026/08/26 | 2354 |
| 2026/08/27 | 2404 |
| 2026/08/28 | 2378 |
| 2026/08/29 | 2209 |
| 2026/08/30 | 2268 |
| 2026/08/31 | 2191 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 2,420 on the 25th. The month concluded with a slight dip to 2,191.
