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UK Logistics Shipping Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
fedex.com 26.9
parcel2go.com 14.2
ups.com 6.58
amazon.co.uk 6.24
sendmybag.com 3.25
poferries.com 2.42
shopify.com 2.14
transglobalexpress.co.uk 2.09
royalmail.com 2.06
dfds.com 1.97
others 32.15

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In the logistics PPC landscape, FedEx leads with 26.9% click share, followed by Parcel2Go at 14.2%. UPS and Amazon trail behind, while ‘others’ collectively hold 32.15%.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date shopify.com dfds.com poferries.com parcel2go.com fedex.com amazon.co.uk parcelhero.com sendmybag.com dropship.io ups.com
2025/04/01 4.38% 4.96% 1.89% 4.39% 2.68% 5.41% 2.22% 4.47% 0% 6.14%
2025/04/02 1.59% 5.18% 6.47% 2.75% 2.72% 5.09% 2.07% 3.14% 3.2% 5.98%
2025/04/03 3.07% 3.03% 2.37% 3.46% 3.39% 5.22% 1.96% 5.58% 0% 4.2%
2025/04/04 6.21% 2.04% 3.53% 4.19% 2.6% 9.79% 2.02% 5.54% 0% 2.53%
2025/04/05 4.81% 2.93% 3.89% 4.53% 4.41% 7.29% 1.29% 2.52% 5.95% 3.7%
2025/04/06 6.45% 3.55% 4.28% 4.93% 3.96% 8.71% 2.25% 3.42% 0% 2.87%
2025/04/07 3.76% 3.13% 3.09% 4.78% 5.15% 7.22% 2.1% 4.75% 0% 4.81%
2025/04/08 4.51% 3.38% 5.64% 5.23% 3.11% 6.97% 2.61% 2.62% 2.88% 3.93%
2025/04/09 3.97% 4.43% 6.11% 4.97% 3.1% 5.01% 3.09% 3.7% 0% 5.24%
2025/04/10 4.22% 3.96% 4.7% 5.68% 2.33% 5.14% 2.55% 3.21% 0% 6.83%
2025/04/11 6.24% 3.71% 4.58% 3.97% 3.63% 7.36% 1.31% 4.03% 2.98% 4.08%
2025/04/12 0.88% 4.91% 6.06% 4.33% 5.19% 6.49% 2.14% 4.13% 0.06% 3.78%
2025/04/13 3.6% 7.06% 9.7% 4.23% 4.6% 6.74% 1.36% 3.45% 3.02% 2.11%
2025/04/14 7.47% 6.8% 6.28% 3.82% 3.63% 6.42% 2.07% 2.99% 5.31% 3.03%
2025/04/15 4.6% 5.96% 4.65% 4.62% 4.88% 5.8% 2.5% 3.6% 0% 5.59%
2025/04/16 7.78% 6.24% 4.31% 3.56% 4.74% 6.13% 2.39% 2.67% 2.57% 2.26%
2025/04/17 9.3% 4.57% 6.53% 2.7% 4.75% 5.03% 2.31% 2.21% 2.65% 1.82%
2025/04/18 6.39% 2.43% 6.61% 3.43% 3.82% 4.55% 0.95% 4.68% 0% 2.69%
2025/04/19 5.43% 3.86% 5.37% 4.43% 5.14% 7.17% 0.83% 2.55% 0% 3.76%
2025/04/20 7.45% 6.35% 9.26% 2.73% 4.28% 6.23% 0.46% 2.41% 7.2% 2.1%
2025/04/21 6.31% 5.41% 5.39% 3.01% 5.35% 5.81% 1.52% 3.79% 0% 1.04%
2025/04/22 7.61% 2.87% 5.41% 4.31% 5.07% 6.04% 2.2% 2.89% 4.04% 0.49%
2025/04/23 7.03% 3.12% 4.12% 4.3% 5.62% 7.21% 2.35% 3.04% 0% 0.76%
2025/04/24 8.11% 1.68% 4.28% 4% 5.16% 4.92% 2.42% 2.93% 4.66% 0.66%
2025/04/25 1.27% 4.52% 3.58% 5.25% 6.07% 4.96% 3.15% 4.02% 2.43% 0.64%
2025/04/26 4.75% 3.64% 0.65% 5.66% 5.55% 7.56% 3.25% 2.91% 4.33% 1.95%
2025/04/27 8.46% 3.83% 5.36% 4.86% 4.73% 7.31% 2.8% 2.63% 5.76% 0.88%
2025/04/28 6.27% 4.64% 5.07% 4.88% 3.82% 6.37% 4.22% 2.83% 0% 0.7%
2025/04/29 7.46% 4.55% 4.13% 5.74% 4.89% 4.38% 4.38% 2.61% 2% 1.01%
2025/04/30 7.61% 6.34% 5.06% 5% 4.6% 4.11% 3.52% 2.62% 1.9% 0.69%

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April 2025 saw dynamic shifts in PPC spend share. Shopify.com peaked mid-month, while dfds.com fluctuated. Poferries.com surged on the 13th, and amazon.co.uk led early. By month’s end, ups.com declined, marking a diverse competitive landscape.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 608
2025/04/02 568
2025/04/03 583
2025/04/04 585
2025/04/05 562
2025/04/06 567
2025/04/07 536
2025/04/08 552
2025/04/09 536
2025/04/10 546
2025/04/11 542
2025/04/12 515
2025/04/13 522
2025/04/14 544
2025/04/15 552
2025/04/16 561
2025/04/17 560
2025/04/18 532
2025/04/19 558
2025/04/20 540
2025/04/21 543
2025/04/22 539
2025/04/23 541
2025/04/24 534
2025/04/25 530
2025/04/26 534
2025/04/27 531
2025/04/28 552
2025/04/29 539
2025/04/30 523

Copyright © Adthena. All rights reserved.

April began with 608 advertisers, peaking early, then fluctuating. Mid-month saw a dip to 515, recovering slightly to end at 523.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 5.5%
shopify.com 0.62%
dhl.co.uk 0.36%
amazon.co.uk 0.34%
dropship.io 0.34%
compareferries.com -0.2%
shippn.com -0.3%
ebay.co.uk -0.3%
sendmybag.com -0.51%
ups.com -6.29%

Copyright © Adthena. All rights reserved.

FedEx surged with a 5.5% click share increase, while UPS faced a significant 6.29% decline. Shopify and DHL saw modest gains, contrasting with SendMyBag’s slight drop.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fedex.com parcel2go.com amazon.co.uk parcelhero.com parcelcompare.com shopify.com dfds.com ebay.co.uk freight-amazon.com ups.com
2025/04/01 5.66% 5.41% 6.05% 3.68% 3.01% 2.13% 2.42% 2.97% 3.1% 5.89%
2025/04/02 5.94% 3.39% 8.29% 3.3% 2.67% 0.92% 2.73% 3.27% 2.98% 6.29%
2025/04/03 7.2% 4.09% 7.55% 3.01% 2.93% 1.63% 1.48% 3.23% 3.12% 4.66%
2025/04/04 5.48% 4.99% 10.73% 3.42% 2.68% 2.91% 1.04% 2.22% 2.56% 3.47%
2025/04/05 10.71% 5.88% 10.02% 2.68% 2.42% 2.35% 1.71% 2.68% 2.15% 4.02%
2025/04/06 9.01% 6.13% 10.1% 3.76% 2.74% 3.09% 1.73% 3.67% 3.1% 2.75%
2025/04/07 11.17% 5.75% 8.87% 3.37% 2.88% 1.9% 1.44% 2.27% 2.11% 5.11%
2025/04/08 6.89% 6.53% 8.26% 3.96% 3.76% 2.26% 1.79% 2.28% 1.56% 4.63%
2025/04/09 7.25% 6.27% 7.9% 4.7% 3.53% 2.07% 2.16% 2.46% 1.4% 6.05%
2025/04/10 4.57% 7.13% 8.58% 4.29% 3.36% 2.37% 1.98% 2.09% 1.66% 7.76%
2025/04/11 8.8% 5.33% 9.19% 2.43% 2.32% 3.34% 2.01% 1.79% 1.46% 4.66%
2025/04/12 11.54% 4.97% 9.71% 3.08% 1.82% 0.51% 2.28% 3.01% 1.41% 4%
2025/04/13 11.27% 5.62% 10.41% 2.31% 1.73% 1.92% 3.67% 2.38% 1.78% 1.95%
2025/04/14 8.17% 4.96% 9.41% 3.25% 3.35% 3.9% 3.46% 2.1% 1.94% 3.09%
2025/04/15 10.42% 5.61% 7.83% 3.99% 3.53% 2.35% 2.84% 1.86% 1.54% 5.41%
2025/04/16 10.86% 4.81% 7.93% 3.94% 3.21% 4.25% 3.35% 1.54% 1.94% 2.18%
2025/04/17 10.76% 3.51% 7.45% 3.42% 2.57% 5.1% 2.5% 1.69% 2.37% 1.79%
2025/04/18 9.21% 4.75% 6.84% 1.17% 1.03% 3.8% 1.28% 1.51% 2.72% 2.43%
2025/04/19 10.97% 5.63% 9.06% 1.15% 0.97% 2.69% 1.91% 1.46% 2.96% 4.81%
2025/04/20 9.62% 4.11% 9.19% 0.66% 0.9% 3.88% 3.43% 2.31% 3.1% 3.8%
2025/04/21 12.09% 3.84% 7.67% 2.32% 2.25% 3.1% 2.73% 1.81% 2.25% 1.04%
2025/04/22 11.65% 5.74% 8.11% 3.71% 4.1% 3.85% 1.55% 1.82% 1.75% 0.63%
2025/04/23 12.46% 5.51% 9.46% 3.55% 3.5% 3.48% 1.63% 2.41% 1.86% 0.79%
2025/04/24 11.92% 5.27% 7.38% 3.93% 3.87% 4.25% 0.92% 2.61% 1.81% 0.59%
2025/04/25 13.01% 6.51% 6.96% 4.47% 3.51% 0.81% 2.31% 1.43% 1.87% 0.72%
2025/04/26 11.48% 7.2% 9.38% 4.53% 3.34% 2.39% 1.9% 1.43% 2.04% 2.15%
2025/04/27 10.9% 6.81% 9.09% 5.08% 3.32% 4.35% 2.05% 1.8% 2.38% 1.15%
2025/04/28 8.62% 6.25% 7.92% 6.7% 4.67% 3.1% 2.35% 1.68% 2.08% 0.79%
2025/04/29 11.11% 7.24% 6.1% 6.98% 3.86% 3.8% 2.31% 1.78% 1.98% 0.9%
2025/04/30 10.35% 6.61% 6.33% 5.59% 4.37% 4.07% 3.27% 2.1% 1.74% 0.59%

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April saw FedEx’s impression share rise, peaking at 13.01% on the 25th. Amazon.co.uk fluctuated, ending at 6.33%. Parcel2Go and ParcelHero showed steady growth, while UPS declined, closing at 0.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Shipping UK https://shipping.amazon.co.uk/

    Reliable Pickup Service — Reliable parcel delivery from your website, Amazon UK and other e-commerce channels

  2. 2
    DHL UK & International Courier https://parcel.dhl.co.uk › official_site › get_a_quote

    Drop Off Or Book A Collection — Trusted Worldwide For Fast & Secure Delivery. Book Early For Same Day Collection With DHL. Get The...

  3. 3
    FedEx UK - Official Site https://www.fedex.com

    FedEx Official Site — International shipping solutions to suit your business needs. Open an account. Worldwide...

  4. 4
    Parcel2Go UK https://www.parcel2go.com

    Cheapest Delivery In The UK — Parcel2Go is the UK's leading parcel delivery comparison site. Choose from 20+ couriers! No...

  5. 5
    FedEx https://www.shipcentre.london/

    Call Now for New Bookings FedEx Call Now and Book Global and UK shipping. Worldwide Destination. Get A Free Quote. Send A Message. Highlights: UK Based Team Available, Free Quote Available.

Copyright © Adthena. All rights reserved.

In the bustling world of logistics, Amazon, DHL, FedEx, Parcel2Go, and ShipCentre dominate Google’s PPC ads. Amazon emphasizes reliability across e-commerce channels, while DHL highlights global trust and speed. FedEx offers tailored international solutions, Parcel2Go boasts affordability with diverse courier options, and ShipCentre promotes personalized service with free quotes.

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