Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 14.96 |
| argos.co.uk | 13.45 |
| amazon.co.uk | 12.38 |
| ebay.co.uk | 4.08 |
| very.co.uk | 2.49 |
| johnlewis.com | 2.45 |
| cardfactory.co.uk | 2.23 |
| temu.com | 1.97 |
| nintendo.co.uk | 1.95 |
| disneystore.co.uk | 1.8 |
| others | 42.24 |
- lego.com - 14.96%
- argos.co.uk - 13.45%
- amazon.co.uk - 12.38%
- ebay.co.uk - 4.08%
- very.co.uk - 2.49%
- johnlewis.com - 2.45%
- cardfactory.co.uk - 2.23%
- temu.com - 1.97%
- nintendo.co.uk - 1.95%
- disneystore.co.uk - 1.8%
- others - 42.24%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, “others” dominate with 42.24% click share, while Lego leads individual advertisers at 14.96%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | argos.co.uk | amazon.co.uk | very.co.uk | lego.com | ebay.co.uk | johnlewis.com | temu.com | cardfactory.co.uk | selfridges.com | etsy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 14.2% | 10.95% | 2.37% | 6.84% | 3.46% | 1.3% | 3.39% | 1.72% | 0.62% | 1.73% |
| 2026/02/02 | 11.33% | 11.09% | 2.53% | 9.04% | 4.08% | 1.58% | 4.81% | 1.64% | 0.52% | 2.9% |
| 2026/02/03 | 8.63% | 9.76% | 2.17% | 12.47% | 3.9% | 2.71% | 2.77% | 1% | 3.43% | 1.51% |
| 2026/02/04 | 7.55% | 11.19% | 1.83% | 10.46% | 4.52% | 2.61% | 3.54% | 1.29% | 2.92% | 1.63% |
| 2026/02/05 | 9.3% | 11.54% | 2.49% | 9.69% | 3.75% | 4.23% | 2.7% | 1.47% | 2.74% | 1.8% |
| 2026/02/06 | 9.55% | 11.03% | 2.03% | 8.53% | 3.8% | 5.44% | 2.58% | 1.28% | 2.46% | 1.72% |
| 2026/02/07 | 12.9% | 9.89% | 2.42% | 5.49% | 4.67% | 3.42% | 3.06% | 1.3% | 1.5% | 2.77% |
| 2026/02/08 | 14.39% | 10.37% | 2.53% | 5.12% | 6.55% | 2.66% | 3.54% | 2.63% | 1.73% | 2.39% |
| 2026/02/09 | 12.39% | 10.01% | 2.75% | 5.7% | 5.87% | 3.09% | 2.78% | 2.38% | 1.08% | 2.43% |
| 2026/02/10 | 12.37% | 8.84% | 2.55% | 5.27% | 5.1% | 3.52% | 1.82% | 2.12% | 2% | 2.1% |
| 2026/02/11 | 15.04% | 8.02% | 3.44% | 5.81% | 3.48% | 3.28% | 1.51% | 1.75% | 1.78% | 1.8% |
| 2026/02/12 | 17.03% | 7.69% | 4.15% | 4.53% | 3.54% | 3.55% | 1.78% | 1.12% | 1.52% | 1.73% |
| 2026/02/13 | 9.53% | 11% | 2.03% | 8.51% | 3.79% | 5.43% | 2.57% | 1.28% | 2.46% | 1.74% |
| 2026/02/14 | 12.85% | 9.86% | 2.42% | 5.47% | 4.66% | 3.4% | 3.05% | 1.29% | 1.5% | 2.76% |
| 2026/02/15 | 14.31% | 10.32% | 2.51% | 5.1% | 6.52% | 2.65% | 3.52% | 2.61% | 1.72% | 2.38% |
| 2026/02/16 | 12.33% | 9.96% | 2.74% | 5.68% | 5.84% | 3.08% | 2.77% | 2.37% | 1.07% | 2.42% |
| 2026/02/17 | 14.49% | 9.75% | 3.82% | 3.98% | 5.26% | 2% | 6.63% | 3.65% | 1.08% | 2.11% |
| 2026/02/18 | 13.85% | 9.54% | 3% | 4.82% | 4.7% | 2.14% | 2.55% | 2.56% | 1.44% | 2.12% |
| 2026/02/19 | 12.59% | 10.48% | 3.78% | 5.21% | 3.69% | 2.22% | 2.75% | 2.93% | 1.8% | 1.83% |
| 2026/02/20 | 12.38% | 8.88% | 3.27% | 6.82% | 4.42% | 2.94% | 2.2% | 2.42% | 2.28% | 1.47% |
| 2026/02/21 | 11.06% | 8.68% | 5.13% | 6.84% | 4.06% | 2.74% | 1.81% | 1.79% | 1.18% | 2.13% |
| 2026/02/22 | 12.25% | 7.33% | 4.6% | 5.57% | 3.94% | 2.25% | 1.96% | 1.77% | 1.31% | 2.94% |
| 2026/02/23 | 9.7% | 7.47% | 4.85% | 6.91% | 3.03% | 4.31% | 2.12% | 3.47% | 1.6% | 2.43% |
| 2026/02/24 | 11.36% | 8.66% | 4.67% | 7.11% | 2.62% | 4.71% | 2.66% | 3.59% | 1.89% | 2.75% |
| 2026/02/25 | 13.45% | 7.41% | 4.81% | 7.29% | 3.63% | 3.07% | 2.06% | 2.02% | 1.33% | 1.77% |
| 2026/02/26 | 11.65% | 8.19% | 9.27% | 5.65% | 3.62% | 2.7% | 1.37% | 1.63% | 1.96% | 1.43% |
| 2026/02/27 | 12.89% | 9.32% | 7.6% | 5.84% | 4.66% | 1.96% | 1.64% | 1.83% | 2.29% | 1.17% |
| 2026/02/28 | 12.21% | 9.54% | 6.09% | 6.07% | 6.03% | 2.74% | 2.05% | 1.91% | 1.77% | 1.7% |
- argos.co.uk
- amazon.co.uk
- very.co.uk
- lego.com
- ebay.co.uk
- johnlewis.com
- temu.com
- cardfactory.co.uk
- selfridges.com
- etsy.com
Copyright © Adthena. All rights reserved.
Argos led February with fluctuating spend, peaking mid-month. Amazon’s share dipped, while Very surged late. Lego’s early spike stabilized. eBay and John Lewis showed varied trends. Temu and Card Factory had modest shares. Selfridges and Etsy remained steady.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1062 |
| 2026/02/02 | 1124 |
| 2026/02/03 | 1163 |
| 2026/02/04 | 1189 |
| 2026/02/05 | 1182 |
| 2026/02/06 | 1201 |
| 2026/02/07 | 1113 |
| 2026/02/08 | 1074 |
| 2026/02/09 | 1091 |
| 2026/02/10 | 1092 |
| 2026/02/11 | 1151 |
| 2026/02/12 | 1131 |
| 2026/02/13 | 1201 |
| 2026/02/14 | 1113 |
| 2026/02/15 | 1074 |
| 2026/02/16 | 1091 |
| 2026/02/17 | 872 |
| 2026/02/18 | 1082 |
| 2026/02/19 | 1027 |
| 2026/02/20 | 1011 |
| 2026/02/21 | 956 |
| 2026/02/22 | 965 |
| 2026/02/23 | 1011 |
| 2026/02/24 | 1035 |
| 2026/02/25 | 983 |
| 2026/02/26 | 935 |
| 2026/02/27 | 952 |
| 2026/02/28 | 1004 |
Copyright © Adthena. All rights reserved.
February began with 1,062 advertisers, peaking at 1,201 mid-month. A decline followed, ending with 1,004 advertisers.
