UK Services Recruitment - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – UK

Google AI Overview visibility for Services Recruitment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.108974359
89.891025641
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 10%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 20.71
totaljobs.com 16.98
cv-library.co.uk 16.51
reed.co.uk 11.04
myperfectcv.co.uk 4.78
livecareer.co.uk 2.91
jobs-bear.com 2.85
snicket.org 1.83
globalization-partners.com 1.8
toolresume.com 1.12
others 19.47
  • indeed.com - 20.71%
  • totaljobs.com - 16.98%
  • cv-library.co.uk - 16.51%
  • reed.co.uk - 11.04%
  • myperfectcv.co.uk - 4.78%
  • livecareer.co.uk - 2.91%
  • jobs-bear.com - 2.85%
  • snicket.org - 1.83%
  • globalization-partners.com - 1.8%
  • toolresume.com - 1.12%
  • others - 19.47%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 20.71% click share, followed by others at 19.47%. Totaljobs.com and CV-library.co.uk closely trail, highlighting competitive dynamics.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myperfectcv.co.uk livecareer.co.uk indeed.com cv-library.co.uk totaljobs.com cvgenius.com toolresume.com reed.co.uk resume.io globalization-partners.com
2026/04/01 17.89% 12.36% 7.53% 8.94% 6.92% 4.91% 2.41% 5.18% 3.76% 1.82%
2026/04/02 16.44% 11.59% 7.85% 8.93% 4.39% 5.94% 2.64% 5.47% 3.64% 2.85%
2026/04/03 20.06% 10.85% 9.05% 7.35% 5.2% 4.8% 3.38% 4.65% 3.1% 3.52%
2026/04/04 19.93% 11.8% 8.1% 8.82% 4.67% 4.43% 4.46% 5.57% 3.19% 3.33%
2026/04/05 18.56% 9.74% 9.52% 7.06% 5.48% 4.42% 4.23% 8.17% 4.01% 3%
2026/04/06 18.11% 10.07% 9.55% 5.88% 6.11% 4.51% 3.09% 7.69% 3.35% 2.91%
2026/04/07 17.94% 10.29% 10.76% 5.76% 5.77% 4.4% 2.3% 6.62% 4.32% 3.41%
2026/04/08 18.09% 11.66% 14.83% 5.21% 5.63% 4.96% 2.37% 5.28% 2.46% 4.31%
2026/04/09 20.77% 14.37% 9.76% 5.11% 4.41% 5.44% 4.03% 3.21% 5.15% 4.11%
2026/04/10 21.15% 11.56% 11.67% 4.22% 3.95% 3.85% 6.66% 3.52% 3.62% 4.23%
2026/04/11 16.88% 11.28% 8.94% 6.39% 7.09% 4.42% 4.64% 6.31% 3.43% 4.04%
2026/04/12 21.1% 12.58% 8.99% 4.82% 7.96% 5.06% 4.26% 4.47% 3.07% 3.76%
2026/04/13 18.69% 13.59% 8.52% 4.85% 6.8% 4.7% 3.28% 5% 2.24% 4.16%
2026/04/14 17.25% 11.86% 12.64% 4.92% 7.54% 4.41% 3.78% 4.55% 2.54% 3.82%
2026/04/15 16.53% 10.19% 10.85% 4.52% 6.64% 4.16% 3.47% 4.29% 4.34% 4.29%
2026/04/16 17.31% 12.19% 9.55% 5.77% 7.54% 4.32% 2.59% 6.3% 4.65% 4.53%
2026/04/17 16.05% 11.56% 12.05% 4.7% 6.72% 4.34% 3.31% 5.66% 3.53% 3.76%
2026/04/18 16.35% 11.25% 9.49% 4.79% 7.46% 4.18% 3.41% 5.53% 7.11% 4.04%
2026/04/19 19.5% 12.52% 8.85% 6.09% 3.41% 4.01% 3.53% 6.73% 3.41% 3.75%
2026/04/20 16.95% 11.95% 9.76% 5.15% 2.66% 3.5% 2.58% 5.54% 5.52% 2.54%
2026/04/21 18.22% 14.23% 8.31% 4.46% 2.64% 4.81% 4.04% 4.92% 5.83% 1.75%
2026/04/22 16.1% 9.8% 9.77% 5.19% 7.73% 5.33% 4.9% 4.37% 6.4% 1.3%
2026/04/23 16.6% 12.21% 8.77% 5.36% 5.56% 3.96% 3.12% 5.01% 8.68% 1.31%
2026/04/24 16.61% 10.87% 11.15% 5.7% 6.87% 4.83% 3.7% 4.6% 6.21% 2.1%
2026/04/25 16.03% 12.75% 8.34% 5.02% 5.93% 4.12% 5.3% 4.95% 5.98% 4.62%
2026/04/26 20.18% 11.41% 6.59% 5.89% 3.77% 3.75% 6.6% 4.54% 3.62% 3.82%
2026/04/27 17.89% 12.02% 7.79% 6.03% 4.69% 5.15% 3.64% 6.44% 5.49% 1.04%
2026/04/28 18.35% 14.76% 8.14% 5.79% 5.45% 4.68% 3.18% 4.9% 4.52% 0.9%
2026/04/29 20.51% 13.69% 9.13% 6.98% 7.22% 3.88% 3.14% 2.41% 3.63% 0.49%
2026/04/30 21.37% 15.24% 7.42% 6.7% 5.83% 4.51% 4.17% 3.37% 1.82% 0.87%
  • myperfectcv.co.uk
  • livecareer.co.uk
  • indeed.com
  • cv-library.co.uk
  • totaljobs.com
  • cvgenius.com
  • toolresume.com
  • reed.co.uk
  • resume.io
  • globalization-partners.com

Copyright © Adthena. All rights reserved.

In April 2026, myperfectcv.co.uk led with fluctuating spend, peaking at 21.37. livecareer.co.uk and indeed.com followed, showing varied trends. The month concluded with myperfectcv.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 248
2026/04/02 261
2026/04/03 278
2026/04/04 266
2026/04/05 280
2026/04/06 287
2026/04/07 264
2026/04/08 256
2026/04/09 237
2026/04/10 228
2026/04/11 232
2026/04/12 233
2026/04/13 255
2026/04/14 246
2026/04/15 247
2026/04/16 249
2026/04/17 222
2026/04/18 219
2026/04/19 253
2026/04/20 242
2026/04/21 240
2026/04/22 238
2026/04/23 235
2026/04/24 237
2026/04/25 228
2026/04/26 228
2026/04/27 239
2026/04/28 233
2026/04/29 231
2026/04/30 219

Copyright © Adthena. All rights reserved.

April began with 248 advertisers, peaking at 287 on the 6th. A decline followed, ending the month at 219.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cv-library.co.uk 3.08%
totaljobs.com 1.4%
raf.mod.uk 0.61%
snicket.org 0.57%
focusbirmingham.org.uk 0.37%
myperfectcv.co.uk -0.57%
caterer.com -0.59%
reed.co.uk -0.63%
globalization-partners.com -0.9%
indeed.com -4.43%

Copyright © Adthena. All rights reserved.

In the past month, cv-library.co.uk surged with a 3.08% click share increase, while indeed.com faced a significant drop of 4.43%.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cv-library.co.uk totaljobs.com indeed.com livecareer.co.uk myperfectcv.co.uk jobs-bear.com reed.co.uk snicket.org toolresume.com globalization-partners.com
2026/04/01 17.15% 12.7% 9.55% 6.08% 6.49% 4.63% 8.43% 0.97% 1.18% 2.12%
2026/04/02 15.76% 8.07% 10.1% 5.58% 5.84% 6.21% 8.19% 2% 1.32% 2.96%
2026/04/03 13.53% 10.03% 13.19% 5.79% 7.07% 3.83% 7.19% 1% 1.55% 3.92%
2026/04/04 16.29% 8.43% 11.39% 5.66% 7.04% 2.81% 8.62% 2.82% 2.23% 3.64%
2026/04/05 13.41% 9.82% 13.51% 5.62% 6.98% 5.23% 11.85% 2.69% 1.96% 3.07%
2026/04/06 10.86% 10.98% 12.65% 5.05% 6.21% 4.63% 11.6% 3.39% 1.46% 3.1%
2026/04/07 11.8% 9% 14.03% 5.24% 6.79% 5.75% 9.8% 4.41% 1.17% 3.63%
2026/04/08 10.94% 9.75% 20.31% 5.5% 6.24% 6.18% 7.8% 3.36% 1.14% 4.66%
2026/04/09 12.92% 9.3% 14.15% 6.25% 8.42% 3.5% 5.51% 2.01% 2.61% 5.1%
2026/04/10 10.62% 8.25% 17.1% 6.57% 8.18% 2.31% 6.06% 1.42% 3.42% 5.13%
2026/04/11 12.08% 12.89% 12.2% 5.99% 6.17% 3.84% 9.73% 2.48% 2.47% 4.76%
2026/04/12 10.31% 15.64% 11.45% 7.8% 8.55% 3.15% 7.12% 3.69% 2.18% 4.54%
2026/04/13 9.75% 13.48% 11.06% 6.81% 6.65% 3.19% 8.1% 2.45% 1.67% 5.01%
2026/04/14 9.96% 13.35% 16.09% 5.63% 6.07% 4.34% 6.77% 2.1% 1.88% 4.08%
2026/04/15 9.44% 12.22% 14.55% 5.11% 5.39% 3.63% 6.41% 2.95% 1.81% 4.62%
2026/04/16 11.36% 13.68% 13.28% 6.95% 5.82% 5.33% 9.92% 1.19% 1.41% 5.08%
2026/04/17 9.92% 13.07% 16.04% 5.93% 5.71% 2.3% 9.11% 6.43% 1.62% 4.15%
2026/04/18 9.55% 12.97% 11.99% 4.52% 5.35% 2.22% 8.5% 6.35% 1.72% 4.23%
2026/04/19 12.66% 6.23% 11.53% 5.2% 5.91% 4.85% 10.29% 4.95% 1.81% 4.22%
2026/04/20 11.54% 4.73% 12.53% 4.67% 4.84% 6.41% 8.75% 3.05% 1.33% 2.75%
2026/04/21 11.85% 5.67% 10.95% 6.21% 5.96% 6.91% 8.44% 0.96% 2.09% 2.28%
2026/04/22 11.57% 14.23% 13.17% 3.89% 5.17% 5.2% 6.75% 2.26% 2.27% 1.55%
2026/04/23 12.17% 11.53% 11.87% 5.04% 5.35% 6.44% 7.75% 3.94% 1.93% 1.53%
2026/04/24 12.62% 13.78% 15.64% 4.71% 4.9% 3.67% 6.56% 3.93% 1.98% 2.38%
2026/04/25 11.01% 12.95% 11.57% 6.18% 5.73% 3.01% 8.23% 3.6% 2.95% 5.39%
2026/04/26 14.35% 7.69% 8.53% 5.3% 6.68% 4.46% 7.75% 7% 3.55% 4.22%
2026/04/27 13.35% 9.66% 8.97% 5.38% 6.06% 9.22% 10.51% 2.82% 1.87% 1.03%
2026/04/28 14.04% 11.56% 10.89% 6.87% 5.98% 6.03% 7.75% 3.09% 2.06% 1.04%
2026/04/29 15.12% 16.14% 12.55% 6.2% 6.5% 5.7% 3.93% 2.07% 1.8% 0.58%
2026/04/30 15.91% 11.23% 9% 7.32% 7.29% 5.98% 5.13% 2.67% 2.02% 1%
  • cv-library.co.uk
  • totaljobs.com
  • indeed.com
  • livecareer.co.uk
  • myperfectcv.co.uk
  • jobs-bear.com
  • reed.co.uk
  • snicket.org
  • toolresume.com
  • globalization-partners.com

Copyright © Adthena. All rights reserved.

In April 2026, CV-Library.co.uk started strong but dipped mid-month, recovering to 15.91%. Totaljobs.com fluctuated, peaking at 16.14%. Indeed.com saw a mid-month surge, ending at 9.0%. Livecareer.co.uk and Myperfectcv.co.uk showed steady growth, finishing at 7.32% and 7.29%, respectively. Jobs-bear.com and Reed.co.uk had varied performances, closing at 5.98% and 5.13%. Snicket.org and Toolresume.com remained low, while Globalization-partners.com declined, ending at 1.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment - Last month
  1. 1
    CV-Library Official Site https://www.cv-library.co.uk

    The UK's Largest Job Site — Upload Your CV & Search 1000's of Job Vacancies With The UK's Fastest Growing Job Site! Apply For Vacancies In Seconds & Find Your Next Job on CV-Library.co.uk. UK's Largest CV Database.

  2. 2
    Current Vacancies - Focus Birmingham https://www.focusbirmingham.org.uk

    Visit The Focus Birmingham Website. Registered Charity No. 1065745. Founded In 1846, Our Charity Has Been Supporting Local Blind People For Over 175 Years.

  3. 3
    Hire Employees in the UK: Onboard Top Talent | G-P https://www.globalization-partners.com

    Streamline All Your Hiring Needs With Our Global Employment Platform. Expand Your Business to 180+ Countries Using Our Global EOR Services.

  4. 4
    Job Search | Indeed https://uk.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more, were with you every step of the way.

  5. 5
    Free CV Templates https://www.livecareer.co.uk › freecv › templates

    Create a CV in Minutes — Make a Job-Winning CV in Minutes. No Writing Experience Required. Start Now! Stop Struggling...

Copyright © Adthena. All rights reserved.

In the competitive landscape of job recruitment, CV-Library stands out with its promise of speed and vast opportunities, while Focus Birmingham highlights its long-standing community support. Globalization Partners offers global expansion, Indeed provides comprehensive job search tools, and LiveCareer simplifies CV creation. Each ad uniquely addresses job seekers’ diverse needs.

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