UK Healthcare & Medical Nursing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.1061878737
64.8938121263
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 35%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 15.96
medexpress.co.uk 8.72
betterhelp.com 8.09
wcrf.org 6.64
ebay.co.uk 4.51
hcahealthcare.co.uk 4.5
pharmacy2u.co.uk 3.97
thechelseapsychologyclinic.com 2.23
curely.co.uk 1.95
sfh.org.uk 1.75
others 41.68
  • myjuniper.co.uk - 15.96%
  • medexpress.co.uk - 8.72%
  • betterhelp.com - 8.09%
  • wcrf.org - 6.64%
  • ebay.co.uk - 4.51%
  • hcahealthcare.co.uk - 4.5%
  • pharmacy2u.co.uk - 3.97%
  • thechelseapsychologyclinic.com - 2.23%
  • curely.co.uk - 1.95%
  • sfh.org.uk - 1.75%
  • others - 41.68%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 15.96% click share, followed by ‘medexpress.co.uk’ at 8.72%. ‘Others’ dominate with 41.68%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk farmeci.com betterhelp.com curely.co.uk updoc.co.uk hcahealthcare.co.uk chequp.com thechelseapsychologyclinic.com wcrf.org
2026/04/01 22% 18.91% 0% 5.57% 0% 0.03% 3.14% 5.51% 2.97% 0.06%
2026/04/02 22.74% 11.58% 0% 9.28% 0.45% 0.26% 5.63% 5.1% 4.28% 0.12%
2026/04/03 29.86% 13.67% 0% 12.01% 0% 0.37% 2.49% 3.72% 0% 0%
2026/04/04 20.32% 9.47% 0% 6.56% 0.56% 2.32% 2.47% 1.99% 0% 27.7%
2026/04/05 21.82% 10.41% 0% 5.73% 0.18% 2.31% 2.57% 2.11% 0% 14.53%
2026/04/06 29.28% 14.95% 0% 6.46% 1.08% 2.63% 2.11% 3.14% 0% 0.13%
2026/04/07 27.9% 11.49% 0% 10.23% 0% 0.09% 3.32% 5.84% 0% 2.03%
2026/04/08 27.91% 12.1% 0% 7.65% 0% 0% 2.58% 2.71% 0% 14.78%
2026/04/09 32.47% 13.09% 0% 8.46% 0% 0.04% 3.21% 3.28% 4.79% 0.14%
2026/04/10 33.01% 16.67% 0% 6.43% 0.7% 0.07% 2.32% 3.39% 2.22% 0.24%
2026/04/11 28.66% 10.11% 0% 7.65% 0.28% 5.06% 2.63% 1.08% 0% 0%
2026/04/12 28.63% 18.15% 0% 8.6% 0.31% 4.93% 4.03% 3.84% 0% 0%
2026/04/13 30.43% 15.9% 0% 7.46% 0.78% 3.49% 3.3% 2.54% 0% 0%
2026/04/14 24.7% 14.47% 0% 7.02% 0.67% 1.28% 2.14% 3.33% 3.22% 14.41%
2026/04/15 30.09% 16.93% 0% 7.23% 0% 3.26% 2.37% 5.51% 2.84% 0%
2026/04/16 27.62% 17.96% 0% 5.87% 2.43% 3.25% 1.25% 4.51% 1.71% 0.83%
2026/04/17 29.88% 20.45% 0% 5.63% 1.75% 2.29% 2.24% 4.36% 2.36% 0.95%
2026/04/18 33.51% 20.19% 0% 5.86% 5.34% 1.71% 2.01% 4.01% 0% 0%
2026/04/19 31.32% 16.76% 0% 8.6% 2.11% 2.46% 3.58% 2.08% 0% 0%
2026/04/20 29.14% 11.56% 0% 6.18% 2.87% 2.61% 1.66% 2.49% 4.74% 0%
2026/04/21 35.15% 13.89% 0% 5.68% 3.28% 0% 2.13% 2.31% 2.38% 0%
2026/04/22 36.1% 14.8% 3.32% 7.67% 2.5% 0.03% 1.93% 0.84% 3.37% 0.34%
2026/04/23 32.77% 11.76% 3.05% 6.1% 1.8% 0.02% 1.74% 1.41% 1.86% 0%
2026/04/24 29.57% 11.45% 4.8% 4.98% 0.5% 0.04% 2.4% 1.17% 3.34% 1.03%
2026/04/25 25.66% 10.06% 11.1% 7.74% 1.37% 0.98% 2.19% 0% 0% 0.14%
2026/04/26 25.4% 11.03% 11.74% 8.45% 3.36% 0.95% 2.04% 0.42% 0% 0%
2026/04/27 26.41% 9% 9.05% 4.31% 2.25% 2.07% 1.51% 0.3% 1.73% 13.07%
2026/04/28 34.22% 10.14% 5.15% 5.43% 1.34% 2.26% 1.45% 0.38% 3.81% 0.1%
2026/04/29 24.71% 5.75% 3.14% 5.96% 1.05% 3.54% 2.32% 0.33% 1.4% 11.84%
2026/04/30 32.86% 11.55% 8.62% 6% 5.97% 2.51% 1.18% 0.8% 0.59% 0.17%
  • myjuniper.co.uk
  • medexpress.co.uk
  • farmeci.com
  • betterhelp.com
  • curely.co.uk
  • updoc.co.uk
  • hcahealthcare.co.uk
  • chequp.com
  • thechelseapsychologyclinic.com
  • wcrf.org

Copyright © Adthena. All rights reserved.

In April 2026, myjuniper.co.uk led with fluctuating spend, peaking at 36.10%. Medexpress.co.uk saw a decline, ending at 11.55%. Farmeci.com and betterhelp.com showed modest activity. Wcrf.org had notable spikes, especially on April 4th.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 107
2026/04/02 113
2026/04/03 103
2026/04/04 113
2026/04/05 120
2026/04/06 125
2026/04/07 120
2026/04/08 113
2026/04/09 119
2026/04/10 115
2026/04/11 129
2026/04/12 114
2026/04/13 122
2026/04/14 120
2026/04/15 127
2026/04/16 124
2026/04/17 109
2026/04/18 107
2026/04/19 113
2026/04/20 128
2026/04/21 115
2026/04/22 111
2026/04/23 116
2026/04/24 124
2026/04/25 112
2026/04/26 108
2026/04/27 112
2026/04/28 101
2026/04/29 113
2026/04/30 98

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 129 on April 11, before ending at 98 on April 30.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
farmeci.com 2.76%
myjuniper.co.uk 2.59%
ebay.co.uk 1.64%
curely.co.uk 1.45%
cavendishhomecare.com 1.15%
sfh.org.uk -0.96%
betterhelp.com -0.99%
chequp.com -1.13%
jobsmedical.co.uk -1.23%
wcrf.org -5.04%

Copyright © Adthena. All rights reserved.

Farmeci.com leads with a 2.76% click share increase, while wcrf.org drops by 5.04%. Myjuniper.co.uk and ebay.co.uk also rise, contrasting with declines from jobsmedical.co.uk and chequp.com.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myjuniper.co.uk medexpress.co.uk curely.co.uk betterhelp.com pharmacy2u.co.uk ebay.co.uk hcahealthcare.co.uk chequp.com thechelseapsychologyclinic.com wcrf.org
2026/04/01 13.97% 13.86% 0% 3.47% 9.93% 13.96% 3.52% 4.24% 3.11% 0.24%
2026/04/02 16.01% 9.31% 1.55% 7.82% 4.83% 3.1% 7.54% 4.34% 5.52% 0.22%
2026/04/03 21.72% 11.4% 0% 10.49% 0.81% 2.91% 4.65% 3.26% 0% 0%
2026/04/04 12.08% 6.27% 1.62% 5.02% 5.31% 4.86% 3.91% 1.42% 0% 31.6%
2026/04/05 14.95% 8.11% 0.51% 5.96% 2.36% 0% 3.82% 1.76% 0% 18%
2026/04/06 21.23% 12.36% 3.6% 6.78% 4.63% 2.31% 3.18% 2.77% 0% 0.2%
2026/04/07 19.45% 8.94% 0% 10.09% 3.06% 0% 3.78% 4.95% 0% 5.99%
2026/04/08 20.37% 10.1% 0% 7.7% 0% 0% 3.8% 2.4% 0% 22.55%
2026/04/09 23.67% 10.82% 0% 9.08% 2.14% 3.43% 5.22% 2.89% 6.04% 0.23%
2026/04/10 24.7% 13.95% 2.57% 6.3% 0% 0% 3.44% 3.08% 3.3% 0.44%
2026/04/11 21.29% 8.63% 0.85% 7.62% 1.73% 0% 3.53% 0.97% 0% 0%
2026/04/12 20.81% 15.14% 1.06% 7.65% 0.01% 0% 5.66% 3.39% 0% 0%
2026/04/13 20.92% 12.47% 2.64% 7.36% 4.14% 5.51% 4.18% 2.11% 0% 0%
2026/04/14 17.64% 11.69% 0.45% 6.03% 2.39% 1.87% 3.52% 2.83% 3.84% 18.35%
2026/04/15 23.47% 14.82% 0% 7.33% 0.58% 4.09% 3.24% 5.23% 4.03% 0%
2026/04/16 20.9% 15.12% 1.75% 5.59% 2.44% 4.78% 1.87% 4.14% 1.67% 2.33%
2026/04/17 23.76% 18.23% 1.34% 6.23% 3.68% 2.88% 3.4% 4.22% 3.61% 2.81%
2026/04/18 27.19% 18.22% 4.16% 5.48% 1.82% 2.84% 3.62% 3.97% 0% 0%
2026/04/19 24.33% 14.37% 1.57% 8.34% 2.3% 3.35% 6.32% 1.96% 0% 0%
2026/04/20 21.85% 9.64% 2.17% 5.48% 0.86% 3.06% 2.02% 2.24% 5.76% 0%
2026/04/21 23.69% 10.31% 2.1% 5.28% 4.1% 5.26% 2.71% 1.89% 2.71% 0%
2026/04/22 25.8% 11.65% 1.7% 7.83% 5.58% 6.07% 4.01% 0.73% 4.07% 0.71%
2026/04/23 21.28% 8.58% 1.12% 5.46% 5.32% 11.67% 2.37% 1.12% 2.18% 0%
2026/04/24 22.18% 9.59% 0.36% 4.81% 0.63% 2.24% 4.36% 1.07% 4.39% 2.81%
2026/04/25 20.16% 8.98% 1.03% 8.04% 2.58% 0% 4.22% 0% 0% 0.38%
2026/04/26 20.29% 9.67% 4.63% 8.63% 2.58% 0% 4.11% 0.41% 0% 0%
2026/04/27 19.31% 7.32% 4.26% 3.83% 3.79% 3.33% 2.35% 0.27% 1.99% 18.31%
2026/04/28 26.4% 8.68% 2.08% 5.7% 1.36% 2.71% 1.71% 0.36% 5.09% 0.29%
2026/04/29 18.31% 4.89% 1.9% 6.2% 2.08% 1.13% 4.04% 0.3% 1.44% 18.35%
2026/04/30 25.65% 10% 9.29% 6.03% 3.7% 2.37% 1.58% 0.76% 0.49% 0.4%
  • myjuniper.co.uk
  • medexpress.co.uk
  • curely.co.uk
  • betterhelp.com
  • pharmacy2u.co.uk
  • ebay.co.uk
  • hcahealthcare.co.uk
  • chequp.com
  • thechelseapsychologyclinic.com
  • wcrf.org

Copyright © Adthena. All rights reserved.

In April 2026, myjuniper.co.uk led with fluctuating impressions, peaking at 27.19%. Medexpress.co.uk saw a decline, while curely.co.uk and betterhelp.com had modest gains. The month ended with myjuniper.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    No GP Referral Required https://www.betterhelp.com

    Average Session Rating: 4.9/5 — No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist.

  2. 2
    Nursing Vacancies in London - Opportunities at All Levels https://www.hcahealthcare.co.uk › our-roles › nursing

    Ready for a new opportunity? Be the best nurse you can be at HCA UK.

  3. 3
    Now £65, Was £164 - 6 Month Price Lock https://www.myjuniper.co.uk › weight › medication

    Weight loss medication just £65 and various discounts over 6 months. Limited time only. No GP or...

  4. 4
    Hospice nurse vacancies - Current vacancies at hospice https://www.sfh.org.uk

    View and apply for the latest jobs at Saint Francis Hospice. We Offer flexibility, competitive salary and excellent working environment.

  5. 5
    BMI Index Calculator https://www.wcrf.org

    Use Our BMI Calculator — Find out where you lie on the BMI scale with our Body Mass Index calculator. Find out where you lie on the BMI scale with our handy online BMI...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with its promise of immediate therapy access, boasting a 4.9/5 session rating. HCA Healthcare entices nurses with career growth in London, while MyJuniper offers significant savings on weight loss medication. Saint Francis Hospice highlights job flexibility, and WCRF provides a handy BMI calculator.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports