UK Healthcare & Medical Nursing - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.1722468737
52.8277531263
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 40%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 17.97
medexpress.co.uk 13.83
hcahealthcare.co.uk 7.98
wcrf.org 6.32
curely.co.uk 4.25
betterhelp.com 3.31
jobsmedical.co.uk 3.3
circlehealthgroup.co.uk 1.96
ebay.co.uk 1.54
helpinghandshomecare.co.uk 1.24
others 38.3
  • myjuniper.co.uk - 17.97%
  • medexpress.co.uk - 13.83%
  • hcahealthcare.co.uk - 7.98%
  • wcrf.org - 6.32%
  • curely.co.uk - 4.25%
  • betterhelp.com - 3.31%
  • jobsmedical.co.uk - 3.3%
  • circlehealthgroup.co.uk - 1.96%
  • ebay.co.uk - 1.54%
  • helpinghandshomecare.co.uk - 1.24%
  • others - 38.3%

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In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 17.97% click share, followed by ‘medexpress.co.uk’ at 13.83%. ‘Others’ collectively hold a significant 38.30% share.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk curely.co.uk medigold-health.com betterhelp.com hcahealthcare.co.uk bupa.co.uk curacare.co.uk wcrf.org updoc.co.uk
2026/08/01 50.59% 19.62% 7.33% 0% 0.36% 1.19% 1.27% 1.42% 0.8% 0.01%
2026/08/02 44.56% 24.17% 9.76% 0% 2.57% 1.49% 0.51% 0.23% 0% 0%
2026/08/03 45.32% 22.86% 6.23% 1.43% 0% 1.89% 1.41% 0.19% 0% 0%
2026/08/04 41.79% 18.78% 8.74% 4.42% 0.89% 0.42% 2.24% 0.1% 0% 0%
2026/08/05 27.02% 16.76% 18.98% 0.79% 4.19% 1.57% 1.74% 0.07% 0% 0%
2026/08/06 39.55% 11.92% 8.84% 0.91% 5.6% 2.17% 2.19% 0.19% 0.75% 1.54%
2026/08/07 27.1% 8.86% 15.4% 2.31% 4.85% 4.08% 0.33% 1% 0% 1.69%
2026/08/08 29.83% 19% 22.44% 0% 3.33% 2.56% 1.26% 0.68% 0% 0%
2026/08/09 29.22% 8.43% 10.07% 0% 6.64% 5.18% 3.07% 4.82% 0% 3.58%
2026/08/10 19.04% 3.89% 3.02% 6.15% 4.87% 4.52% 0.68% 2.48% 0% 5.92%
2026/08/11 41.98% 9.29% 3.34% 4.93% 2.92% 3.71% 0.36% 4.09% 0% 2.99%
2026/08/12 22.6% 13.13% 5.1% 1.15% 2.67% 1.72% 0.59% 1.07% 29.83% 0.91%
2026/08/13 15.92% 16.5% 9.75% 0% 6.37% 2.39% 0.7% 0.36% 0% 2.38%
2026/08/14 20.98% 24.03% 13.29% 0% 1.47% 2.54% 0.56% 0.89% 0% 0.85%
2026/08/15 33.1% 14.66% 10.6% 0% 0.64% 6.59% 1.17% 1.73% 0% 3.46%
2026/08/16 35.64% 22.42% 15.74% 0% 0.49% 3.48% 0.13% 2.55% 0% 0%
2026/08/17 30.08% 28.24% 6.62% 2.67% 0% 4.74% 0.96% 0.29% 0.05% 0%
2026/08/18 22.19% 27.3% 15.07% 0% 0% 5.37% 0.62% 0.46% 0% 0%
2026/08/19 25.92% 30.88% 12.8% 0% 1.11% 4.47% 1.01% 3.76% 0% 1.66%
2026/08/20 25.5% 31.69% 12.04% 0% 0% 4.59% 0.6% 0.17% 0.06% 0%
2026/08/21 31.25% 22.68% 6.04% 1.69% 1.81% 5.1% 1.11% 1.08% 1.39% 0%
2026/08/22 22.55% 27.86% 9.23% 0% 4.05% 4.1% 1.18% 1.99% 2.14% 1.29%
2026/08/23 18.38% 26.33% 5.79% 0% 0% 3.16% 1.43% 2.07% 23.89% 0%
2026/08/24 29.5% 15.13% 5.98% 2.69% 6.95% 4.26% 1.77% 3.58% 0% 1.07%
2026/08/25 18.88% 18.26% 3.3% 0% 4.29% 2.42% 0.53% 1.09% 19.55% 0%
2026/08/26 26.01% 25.41% 4.25% 1.57% 4.03% 2.48% 1.08% 1.69% 0% 2.98%
2026/08/27 21.6% 30.82% 7.78% 0.81% 3.99% 3.28% 0.13% 0.93% 0% 2.75%
2026/08/28 22.82% 26.18% 6.36% 4.77% 5.76% 2.39% 1.14% 0.2% 0% 3.49%
2026/08/29 17.53% 19.09% 4.03% 0% 1.42% 2.32% 0.98% 0.87% 31.65% 0%
2026/08/30 21.88% 27.58% 4.76% 0% 2.29% 5.52% 2% 3.76% 0% 0%
2026/08/31 24.11% 20.99% 4.65% 3.88% 3.83% 3.33% 1.98% 1.56% 0% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • curely.co.uk
  • medigold-health.com
  • betterhelp.com
  • hcahealthcare.co.uk
  • bupa.co.uk
  • curacare.co.uk
  • wcrf.org
  • updoc.co.uk

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In August 2026, wcrf.org’s PPC spend share fluctuated dramatically, peaking at 31.65%. Myjuniper.co.uk maintained a strong presence, while medexpress.co.uk saw consistent growth. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 90
2026/08/02 87
2026/08/03 86
2026/08/04 83
2026/08/05 106
2026/08/06 99
2026/08/07 92
2026/08/08 68
2026/08/09 76
2026/08/10 89
2026/08/11 88
2026/08/12 85
2026/08/13 114
2026/08/14 106
2026/08/15 80
2026/08/16 76
2026/08/17 89
2026/08/18 88
2026/08/19 73
2026/08/20 81
2026/08/21 79
2026/08/22 77
2026/08/23 78
2026/08/24 80
2026/08/25 77
2026/08/26 98
2026/08/27 98
2026/08/28 80
2026/08/29 76
2026/08/30 88
2026/08/31 87

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August saw fluctuating advertiser numbers, peaking at 114 on the 13th. The month concluded with 87 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wcrf.org 7.41%
medexpress.co.uk 5.6%
hcahealthcare.co.uk 1.58%
cavendishhomecare.com 0.68%
lottie.org 0.61%
harleypsychiatrists.co.uk -1.03%
harleytherapy.co.uk -1.09%
curamcare.com -1.11%
curely.co.uk -2.06%
myjuniper.co.uk -5.02%

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In the past month, wcrf.org surged by 7.41%, while medexpress.co.uk rose 5.6%. Conversely, myjuniper.co.uk dropped 5.02%, and curely.co.uk fell 2.06%.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myjuniper.co.uk medexpress.co.uk hcahealthcare.co.uk medigold-health.com betterhelp.com circlehealthgroup.co.uk curely.co.uk jobsmedical.co.uk wcrf.org mayoclinic.org
2026/08/01 43.18% 16.13% 2.76% 0% 0.23% 1.26% 4.35% 2.07% 3.49% 4.4%
2026/08/02 38.65% 20.06% 3.63% 0% 3.06% 1.38% 5.87% 1.97% 0% 4.95%
2026/08/03 41.55% 20.36% 4.09% 1.52% 0% 2.22% 3.63% 1.39% 0% 0%
2026/08/04 38.64% 16.45% 0.72% 5.98% 1.2% 0.38% 5.26% 3.86% 0% 0%
2026/08/05 24.86% 15.14% 3.6% 1.12% 3.94% 1.34% 12.4% 3.31% 0% 0.12%
2026/08/06 31.21% 9.2% 4% 1.08% 4.19% 0.59% 5.15% 3.24% 2.95% 7.22%
2026/08/07 23.43% 7.95% 8.35% 2.59% 4.01% 2.45% 7.95% 3.32% 0% 0%
2026/08/08 26.29% 16.89% 5.56% 0% 2.98% 0% 13.14% 1.68% 0% 0.31%
2026/08/09 21.9% 6.37% 9.19% 0% 6.05% 2.97% 5.58% 4.95% 0% 0.8%
2026/08/10 14.21% 2.69% 9.6% 6.41% 4.74% 1.52% 1.34% 3.05% 0% 0.67%
2026/08/11 31.43% 7.8% 7.64% 4.16% 3.02% 0.94% 2.84% 3.66% 0% 0%
2026/08/12 16.73% 9.83% 3.17% 1.25% 2.08% 1.43% 3.85% 4.31% 34.67% 0.13%
2026/08/13 11.96% 12.98% 3.67% 0% 5.41% 1.19% 7.25% 4.54% 0% 0%
2026/08/14 17.59% 20.29% 4.54% 0% 1.5% 2.65% 9.47% 2.15% 0% 0.28%
2026/08/15 26.23% 12.63% 11.82% 0% 0.78% 1.59% 7.58% 2.94% 0% 0%
2026/08/16 30.4% 18.48% 7.84% 0% 0.53% 0.1% 11.37% 1.47% 0% 6.97%
2026/08/17 24.41% 22.39% 9.46% 2.89% 0% 4.03% 5.45% 4.03% 0.13% 0.2%
2026/08/18 18.47% 21.77% 10.53% 0% 0% 2.9% 10.55% 3.41% 0% 0%
2026/08/19 22.35% 25.91% 9.68% 0% 0.33% 0.91% 10.99% 4.12% 0% 0%
2026/08/20 19.57% 24.57% 8.56% 0% 0% 1.79% 9.39% 2.6% 0.16% 7.68%
2026/08/21 23.34% 18% 9.48% 1.89% 1.89% 1.47% 5.14% 3.05% 5.16% 0.2%
2026/08/22 17.8% 21.82% 7.6% 0% 4.09% 0.78% 5.31% 3.99% 5.13% 0%
2026/08/23 11.46% 17.25% 5.03% 0% 0% 0.77% 3.27% 2.08% 36.47% 2.39%
2026/08/24 24.26% 12.45% 9.28% 3.23% 5.87% 2.67% 3.06% 2.36% 0% 0.17%
2026/08/25 13.04% 12.75% 4.93% 0% 2.55% 2.39% 1.82% 2.87% 31.7% 0%
2026/08/26 20.14% 20.19% 5% 1.41% 2.36% 0.77% 3.36% 5.43% 0% 0%
2026/08/27 17.44% 24.49% 5.94% 1.02% 3.38% 0.56% 4.63% 2.69% 0% 0%
2026/08/28 19.15% 22.71% 5.08% 5.24% 4.55% 0% 4.51% 2.28% 0% 0%
2026/08/29 13.05% 14.92% 4.48% 0% 1.28% 0.57% 1.79% 0.63% 38.68% 3.51%
2026/08/30 17.16% 23.03% 10.38% 0% 2.55% 1.46% 3.48% 1.4% 0% 0%
2026/08/31 20.44% 17.73% 5.84% 4.46% 3.09% 2.67% 2.53% 0.82% 0% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • hcahealthcare.co.uk
  • medigold-health.com
  • betterhelp.com
  • circlehealthgroup.co.uk
  • curely.co.uk
  • jobsmedical.co.uk
  • wcrf.org
  • mayoclinic.org

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In August 2026, wcrf.org saw dramatic fluctuations, peaking at 38.68% on the 29th. Myjuniper.co.uk started strong but declined, ending at 20.44%. Medexpress.co.uk had a steady rise, closing at 17.73%. Hcahealthcare.co.uk showed moderate stability, finishing at 5.84%. Medigold-health.com maintained low shares, ending at 4.46%. Mayoclinic.org had minimal presence, closing at 3.51%. Betterhelp.com fluctuated, ending at 3.09%. Circlehealthgroup.co.uk remained low, finishing at 2.67%. Curely.co.uk had varied shares, ending at 2.53%. Jobsmedical.co.uk saw a decline, closing at 0.82%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    Foot care and podiatry services for older people | Age UK https://www.ageuk.org.uk

    Our local Age UKs offer foot care treatment, such as nail cutting, treating corns...

  2. 2
    Couples Counseling Near Me https://www.betterhelp.com

    No GP Referral Required — Weekly Couples Therapy Sessions via Phone, Video or Live Chat. Get Started Today! No Referrals, No Waiting Rooms. Start Your Healing Journey With A...

  3. 3
    Nursing Vacancies in London - Opportunities at All Levels https://www.hcahealthcare.co.uk › our-roles › nursing

    Ready for a new opportunity? Be the best nurse you can be at HCA UK. View the latest vacancies in our London hospitals for Clinical Nurses. Apply now. Dental insurance. Flexible hours.

  4. 4
    Foot & Ankle Specialist London - Located Near Harley Street https://www.mayoclinic.org

    Private Foot & Ankle Appointment With Mayo Clinic's Healthcare Experts Near Harley Street. Located In...

  5. 5
    Weight Loss Covered By NHS? - Discreet, Next Day Delivery https://www.myjuniper.co.uk › weight › medication

    Weight Loss Medication Just £64* And various discounts Over 6 Months. Limited Time Only. You're 4.5x More Likely To Lose Significant Weight On...

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In the realm of healthcare PPC, Age UK champions elder care with foot services, while BetterHelp offers accessible couples therapy. HCA Healthcare entices nurses with London roles, and Mayo Clinic highlights its Harley Street expertise. MyJuniper promotes NHS-covered weight loss solutions.

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