AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.5700831011
	74.4299168989

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	27%
Transactional	26%
Navigational	1%
Seasonal	0%
Local	4%
Problem Solving	9%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
originenergy.com.au	24.52
agl.com.au	23.04
energyaustralia.com.au	11.93
alintaenergy.com.au	7.49
redenergy.com.au	6.43
engie.com.au	3.62
econnex.com.au	3.32
finder.com.au	2.8
powershop.com.au	2.72
iselect.com.au	2.5
others	11.63

originenergy.com.au - 24.52%
agl.com.au - 23.04%
energyaustralia.com.au - 11.93%
alintaenergy.com.au - 7.49%
redenergy.com.au - 6.43%
engie.com.au - 3.62%
econnex.com.au - 3.32%
finder.com.au - 2.8%
powershop.com.au - 2.72%
iselect.com.au - 2.5%
others - 11.63%

Origin Energy leads with 24.52% click share, closely followed by AGL at 23.04%. EnergyAustralia holds 11.93%, while ‘others’ collectively capture 11.63%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	originenergy.com.au	agl.com.au	redenergy.com.au	powershop.com.au	energyaustralia.com.au	finder.com.au	econnex.com.au	alintaenergy.com.au	engie.com.au	iselect.com.au
2026/01/01	15.66%	18.37%	9.62%	11.13%	9.3%	4.35%	3.82%	6.35%	9.57%	0.85%
2026/01/02	11.9%	16.02%	7.78%	12.15%	7.71%	5.92%	8%	5.95%	8.04%	6.4%
2026/01/03	12.35%	16.95%	8.93%	13.37%	8.03%	9.17%	5.79%	4.9%	8.97%	3.06%
2026/01/04	12.44%	18.69%	8.23%	12.72%	9.29%	9.66%	5.22%	5.28%	8.24%	2.61%
2026/01/05	9.32%	16.18%	7.62%	9.3%	5.27%	13.01%	8.39%	4.23%	6.67%	6.76%
2026/01/06	11.46%	13.96%	6.16%	9.01%	5.32%	11.12%	8.76%	3.97%	5.73%	7.86%
2026/01/07	17.98%	21.44%	3.44%	0%	2.79%	8.03%	11.48%	5.89%	11.4%	6.02%
2026/01/08	13.31%	15.35%	6.2%	8.2%	6.07%	7.02%	8.98%	6.24%	5.42%	6.02%
2026/01/09	12.92%	14.18%	8.01%	8.13%	5.62%	7.64%	9%	5.65%	3.76%	6.83%
2026/01/10	12.82%	15.48%	13.2%	7.38%	8.45%	8.41%	7.13%	6.76%	4.22%	3.32%
2026/01/11	15.32%	18.78%	13.01%	5.7%	9.69%	7.24%	5.93%	7.14%	3.86%	2.66%
2026/01/12	12.76%	15.92%	7.19%	6.22%	5.49%	8.77%	9.49%	5.74%	3.17%	7.62%
2026/01/13	11.46%	16.25%	6.9%	5.93%	6.05%	8.89%	10.04%	4.04%	3.79%	8.01%
2026/01/14	10.94%	14.92%	8.59%	4.78%	5.97%	10.56%	8.67%	5.68%	3.79%	8.31%
2026/01/15	11.15%	13.39%	6.53%	5.02%	6.22%	10.92%	9.3%	4.82%	3.8%	10.02%
2026/01/16	12.86%	14.13%	7.99%	8.1%	5.6%	7.61%	8.96%	5.63%	3.75%	6.8%
2026/01/17	12.62%	15.1%	13.19%	4.26%	12.04%	6.13%	7.03%	6.32%	6.45%	4.98%
2026/01/18	13.75%	15.97%	13.19%	3.35%	8.85%	5.93%	6.89%	8.29%	6.81%	4.8%
2026/01/19	11.85%	14.64%	8.44%	4.34%	5.93%	6.52%	8.15%	4.9%	5.49%	9.49%
2026/01/20	12.29%	14.55%	8%	4.17%	6.75%	4.09%	8.49%	5.98%	4.74%	9.07%
2026/01/21	13.58%	14.44%	7.98%	4.93%	7.9%	5.36%	10.46%	5.03%	4%	7.89%
2026/01/22	14.05%	13.34%	7.91%	4.29%	6.22%	5.2%	9.74%	7.22%	4.67%	7.71%
2026/01/23	14.34%	13.54%	8.79%	3.89%	7.16%	4.24%	9.37%	6.4%	4.51%	8.55%
2026/01/24	15.72%	15.26%	14.37%	3.56%	9.72%	4.42%	7.67%	7.79%	4.56%	3.95%
2026/01/25	16.25%	16.76%	14.71%	3.19%	9.42%	4.42%	8.36%	7.18%	5.26%	3.14%
2026/01/26	15.39%	16.52%	13.62%	3.25%	6.97%	4.2%	8.68%	7.97%	5.59%	1.26%
2026/01/27	12.41%	11.37%	9.13%	6.62%	5.04%	5.43%	8.74%	4.86%	4.1%	8.94%
2026/01/28	14.57%	12.74%	5.66%	9.06%	7.66%	6.05%	6.2%	5.35%	4.33%	7.08%
2026/01/29	14.03%	12.33%	7.3%	9.73%	7.28%	4.14%	6.56%	5.85%	3.59%	7.88%
2026/01/30	13.77%	11.64%	8.27%	9.58%	8.28%	3.36%	7.33%	4.19%	4.31%	6.41%
2026/01/31	13.84%	12.71%	11.05%	9.15%	8.76%	6.47%	6.39%	6.3%	3.87%	2.61%

originenergy.com.au
agl.com.au
redenergy.com.au
powershop.com.au
energyaustralia.com.au
finder.com.au
econnex.com.au
alintaenergy.com.au
engie.com.au
iselect.com.au

In January 2026, Origin Energy’s PPC spend fluctuated, peaking at 17.98% on the 7th. AGL led with a high of 21.44% on the same day. Red Energy saw a significant rise mid-month, while Powershop’s spend dropped to zero on the 7th. EnergyAustralia and Finder had moderate fluctuations, with Econnex and Alinta Energy showing steady trends. Engie and iSelect had lower spend shares, with iSelect peaking at 10.02% on the 15th. The month concluded with AGL maintaining a strong presence.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	168
2026/01/02	166
2026/01/03	167
2026/01/04	163
2026/01/05	186
2026/01/06	178
2026/01/07	163
2026/01/08	173
2026/01/09	159
2026/01/10	153
2026/01/11	159
2026/01/12	155
2026/01/13	157
2026/01/14	157
2026/01/15	167
2026/01/16	159
2026/01/17	175
2026/01/18	176
2026/01/19	191
2026/01/20	185
2026/01/21	191
2026/01/22	193
2026/01/23	187
2026/01/24	183
2026/01/25	181
2026/01/26	217
2026/01/27	210
2026/01/28	193
2026/01/29	195
2026/01/30	193
2026/01/31	186

January saw a dynamic shift in distinct advertisers, starting at 168 and peaking at 217 on the 26th. The month concluded with a slight dip to 186, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
alintaenergy.com.au	1.24%
redenergy.com.au	0.98%
myconnect.com.au	0.78%
energyaustralia.com.au	0.62%
originenergy.com.au	0.37%
itechworld.com.au	-0.18%
econnex.com.au	-0.32%
powershop.com.au	-0.65%
agl.com.au	-1.41%
finder.com.au	-1.89%

In the past month, alintaenergy.com.au surged with a 1.24% click share increase, while finder.com.au faced a decline of 1.89%.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	myconnect.com.au	originenergy.com.au	agl.com.au	powershop.com.au	energyaustralia.com.au	econnex.com.au	finder.com.au	alintaenergy.com.au	redenergy.com.au	iselect.com.au
2026/01/01	2.78%	15.51%	17.18%	14.2%	9.28%	4.22%	5.02%	6.3%	4.37%	0.62%
2026/01/02	3.24%	11.84%	13.08%	15.2%	7.23%	9.46%	7.03%	5.32%	4.45%	4.72%
2026/01/03	2.31%	12.2%	15.19%	15.73%	8.31%	7.38%	11.32%	4.06%	4.83%	2.46%
2026/01/04	3.16%	12.39%	16.01%	15.1%	9.47%	6.44%	12.43%	5.44%	3.99%	1.96%
2026/01/05	3.76%	8.85%	13.85%	9.33%	5.12%	9.84%	15.64%	3.34%	4.11%	4.74%
2026/01/06	5.15%	10.68%	11.95%	8.36%	4.8%	10%	12.52%	3.32%	3.23%	5.8%
2026/01/07	3.03%	18.17%	18.74%	0%	2.15%	13.97%	9.64%	5.3%	2.13%	5.16%
2026/01/08	4.83%	12.79%	13.2%	7.64%	6.13%	10.79%	7.29%	5.45%	3.58%	4.37%
2026/01/09	4.46%	13.57%	11.71%	7.55%	5.06%	10.48%	8.6%	5.05%	4.7%	5.25%
2026/01/10	5.43%	13.46%	13.9%	7.36%	7.59%	7.82%	10.52%	6.51%	7.63%	2.67%
2026/01/11	6.19%	17.1%	17.53%	5.59%	9.25%	6.89%	8.89%	6.28%	8.05%	1.89%
2026/01/12	5.87%	13.46%	13.56%	6%	5.67%	9.65%	9.16%	4.75%	4.58%	5.29%
2026/01/13	4.88%	11.27%	14.29%	5.06%	5.07%	11.28%	9.45%	3.52%	4.14%	6%
2026/01/14	4.4%	10.84%	13.42%	3.6%	5.35%	9.94%	12.04%	4.96%	4.57%	6.19%
2026/01/15	4.08%	11.62%	10.96%	4.06%	5.89%	10.21%	11.81%	5.02%	3.37%	7.61%
2026/01/16	4.45%	13.57%	11.71%	7.55%	5.06%	10.48%	8.59%	5.05%	4.7%	5.25%
2026/01/17	6.5%	13.35%	14.49%	3.41%	11.01%	8.13%	8.35%	7.6%	6.63%	4.1%
2026/01/18	9.01%	15.74%	14.65%	2.84%	8.61%	8.91%	7.17%	9.16%	6.58%	3.98%
2026/01/19	8.36%	12.36%	14.32%	3.19%	6.35%	8.56%	6.57%	4.24%	4.12%	6.94%
2026/01/20	6.38%	11.95%	14.03%	3.09%	6.51%	9.84%	3.79%	4.8%	4.48%	6.47%
2026/01/21	5.87%	13.54%	12.44%	3.6%	6.99%	11.84%	5.21%	4.64%	4.57%	5.54%
2026/01/22	5.76%	13.77%	11.22%	3.36%	5.72%	10.91%	5.4%	6.87%	4.19%	5.35%
2026/01/23	4.93%	14.02%	11.78%	2.88%	6.22%	10.57%	4.28%	5.34%	4.71%	6.32%
2026/01/24	4.5%	15.8%	13.89%	2.83%	9.45%	8.97%	4.96%	7.95%	7.71%	2.78%
2026/01/25	5.78%	18.09%	16.01%	2.52%	8.55%	10.8%	5.03%	8.19%	8.17%	2.21%
2026/01/26	9.39%	15.95%	13.52%	2.59%	6.5%	9.91%	4.83%	7.52%	7.05%	0.9%
2026/01/27	9.88%	11.34%	8.94%	6.76%	4.78%	9.81%	5.68%	5.09%	4.85%	6.29%
2026/01/28	7.73%	14.02%	10.28%	10.41%	6.91%	6.62%	6.17%	4.67%	3.26%	5.02%
2026/01/29	8.78%	12.97%	11.11%	10.68%	6.75%	6.99%	4.51%	4.63%	3.63%	5.83%
2026/01/30	7.39%	12.42%	10.27%	11.42%	7.02%	7.87%	3.31%	3.84%	3.73%	4.68%
2026/01/31	13.05%	12.99%	11.46%	11.3%	8.9%	6.46%	6.46%	5.58%	5.44%	1.7%

myconnect.com.au
originenergy.com.au
agl.com.au
powershop.com.au
energyaustralia.com.au
econnex.com.au
finder.com.au
alintaenergy.com.au
redenergy.com.au
iselect.com.au

In January 2026, “myconnect.com.au” saw a significant rise, peaking at 13.05% on the 31st. “originenergy.com.au” maintained a steady presence, while “agl.com.au” fluctuated, ending at 11.46%. “powershop.com.au” rebounded late, reaching 11.3%. “energyaustralia.com.au” showed consistent growth, closing at 8.9%. “econnex.com.au” had a strong start, tapering to 6.46%. “finder.com.au” peaked early, then declined, finishing at 6.46%. “alintaenergy.com.au” and “redenergy.com.au” had moderate fluctuations, ending at 5.58% and 5.44%, respectively. “iselect.com.au” experienced volatility, closing at 1.7%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month

1
AGL Australia | Affordable And Reliable Energy https://www.agl.com.au
Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You. Energy customers can get AGL Rewards, with discounts...
2
Connect and Save on Energy - Connect Your Energy With Us https://www.connectwithus.com.au/connect
Connect energy online with our transparent and reliable energy providers.
3
Origin Electricity & Gas https://www.myconnect.com.au
Connect Electricity & Gas — Take The Stress Out Of Moving Home With MyConnect. Origin, AGL, Energy Australia & More.
4
Energy That Works For You - Great Value Energy https://www.originenergy.com.au
We understand buinesses and have energy solutions built for businesses like yours. Starting a business is hard. At Origin, we'll be here to support you.
5
Get $200 Energy Bills Credits* - No Exit Fees, No Hidden Costs https://www.powershop.com.au
$100 Elec + $100 Gas credit on selected plans (applied after 90 days). T&Cs apply. Need a quick...

In the competitive landscape of energy PPC ads, AGL Australia stands out with its promise of affordability and reliability, enticing customers with rewards and discounts. Connectwithus.com.au emphasizes transparency and reliability, while MyConnect simplifies moving with stress-free energy connections. Origin Energy targets businesses with tailored solutions, and Powershop offers enticing $200 bill credits, highlighting no exit fees. Each ad uniquely appeals to diverse customer needs, from cost savings to business support.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Electric January 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Electric January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Electric January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Electric January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Electric January 2026 Report?

The AUS Energy, Utilities & Waste Electric January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Electric January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Electric January 2026 Report for?

The AUS Energy, Utilities & Waste Electric January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis January 2026