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AUS Energy, Utilities & Waste Electric - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – AUS

Google AI Overview visibility for Energy, Utilities & Waste Electric AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.7352167818
65.2647832182
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 23%
Transactional 21%
Navigational 4%
Seasonal 0%
Local 4%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
originenergy.com.au 28.89
agl.com.au 22.13
redenergy.com.au 9.45
energyaustralia.com.au 9.06
powershop.com.au 4.57
alintaenergy.com.au 4.34
engie.com.au 4.17
finder.com.au 3.83
iselect.com.au 1.92
myconnect.com.au 1.66
others 9.98
  • originenergy.com.au - 28.89%
  • agl.com.au - 22.13%
  • redenergy.com.au - 9.45%
  • energyaustralia.com.au - 9.06%
  • powershop.com.au - 4.57%
  • alintaenergy.com.au - 4.34%
  • engie.com.au - 4.17%
  • finder.com.au - 3.83%
  • iselect.com.au - 1.92%
  • myconnect.com.au - 1.66%
  • others - 9.98%

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Origin Energy leads with 28.89% click share, followed by AGL at 22.13%. Others collectively hold 9.98%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date agl.com.au powershop.com.au redenergy.com.au originenergy.com.au energyaustralia.com.au finder.com.au alintaenergy.com.au iselect.com.au engie.com.au myconnect.com.au
2026/07/01 11.8% 10.89% 5.89% 10.99% 4.18% 14.56% 4.98% 8.9% 4.18% 4.91%
2026/07/02 12.85% 11.45% 5.06% 10.25% 6.8% 14.8% 5.74% 5.41% 6.58% 4.95%
2026/07/03 15.11% 12.92% 7.43% 10.39% 7.01% 11.92% 4.79% 3.23% 6.95% 4.19%
2026/07/04 16.33% 13.99% 9.98% 12.12% 8.87% 8.82% 5.64% 2.57% 8.35% 2.45%
2026/07/05 16.66% 13.15% 8.18% 11.84% 9.57% 9.43% 5.76% 1.93% 11.08% 3%
2026/07/06 13% 12.48% 9.86% 9.73% 7.22% 11.62% 5.8% 3.27% 8.23% 5.9%
2026/07/07 15.41% 8.52% 8.19% 9.5% 7.81% 12.62% 6.67% 3.22% 9.21% 7.14%
2026/07/08 14.92% 9.6% 7.59% 8.89% 8.53% 13.22% 4.64% 3.51% 8.15% 7.21%
2026/07/09 17.75% 7.9% 8.33% 8.53% 9.54% 11.42% 5.25% 3.26% 7.59% 9.39%
2026/07/10 16.14% 9.14% 9.83% 9.81% 8.48% 9% 5.8% 4.47% 7.95% 6.36%
2026/07/11 19.65% 8.25% 10.05% 10.57% 9.87% 7.86% 7.07% 2.23% 9.31% 4.25%
2026/07/12 20.36% 9.63% 9.64% 11.01% 11.12% 7.62% 4.55% 1.74% 9.52% 5.45%
2026/07/13 17.24% 10.26% 8.71% 9.64% 8.47% 7.35% 4.21% 7.13% 6.58% 6.77%
2026/07/14 19.4% 9.85% 9.46% 8.93% 7.13% 6.95% 5.04% 6.02% 7.4% 6.04%
2026/07/15 17.6% 9.98% 8.89% 9.52% 8.24% 7.78% 5.49% 6.67% 6.19% 5.57%
2026/07/16 14.32% 11.66% 9.12% 11.38% 7.22% 7.85% 5.38% 4.6% 7.38% 6.5%
2026/07/17 17.19% 11.12% 9.71% 11.53% 6.45% 9.32% 6.81% 3.31% 6.27% 5.63%
2026/07/18 14.27% 15.3% 11.51% 11.7% 7.8% 7.27% 5.85% 1.7% 8.08% 3.62%
2026/07/19 19.83% 9.54% 7.92% 9.71% 10.94% 9.11% 5.38% 1.2% 10.67% 6.02%
2026/07/20 16.33% 13.24% 9.21% 9.98% 8.51% 7.64% 4.96% 4.7% 7.12% 4.57%
2026/07/21 19.25% 9.77% 9.39% 8.87% 7.08% 6.95% 5.01% 5.99% 7.4% 6.15%
2026/07/22 14.67% 11.95% 9.25% 9.22% 8.71% 8.73% 5.3% 4.64% 8.27% 5.44%
2026/07/23 16.72% 10.11% 8.73% 9.45% 7.62% 9% 5.97% 5.07% 7.41% 5.77%
2026/07/24 16.05% 11.07% 8.41% 10.2% 8.35% 8.54% 5.94% 3.69% 8.8% 6.08%
2026/07/25 17.14% 11.63% 8.92% 9.51% 8.67% 7.45% 6.38% 4.3% 6.31% 5.92%
2026/07/26 17.46% 10.78% 9.06% 9.29% 8.9% 6.92% 6.87% 3.52% 7.91% 5.97%
2026/07/27 16.41% 12.93% 8.76% 10.33% 7.09% 6.28% 5.83% 6.06% 5.11% 4%
2026/07/28 17.7% 10.69% 9.99% 8.31% 9.57% 5.47% 5.22% 6.05% 5.42% 4.43%
2026/07/29 19.04% 8.48% 9.9% 7.43% 6.67% 5.71% 5.76% 6.93% 6.26% 5.6%
2026/07/30 17.49% 10.33% 9.28% 9.74% 7.61% 6.25% 5.14% 6.05% 6.64% 5.41%
2026/07/31 18.99% 10.88% 9.67% 9.44% 7.61% 6.64% 6.26% 5.45% 5.09% 4.14%
  • agl.com.au
  • powershop.com.au
  • redenergy.com.au
  • originenergy.com.au
  • energyaustralia.com.au
  • finder.com.au
  • alintaenergy.com.au
  • iselect.com.au
  • engie.com.au
  • myconnect.com.au

Copyright © Adthena. All rights reserved.

AGL led July with a steady rise, peaking mid-month. Powershop fluctuated, while Red Energy and Origin Energy showed moderate stability. EnergyAustralia and Finder saw declines, with iSelect and Engie experiencing varied trends.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 147
2026/07/02 158
2026/07/03 158
2026/07/04 162
2026/07/05 159
2026/07/06 160
2026/07/07 148
2026/07/08 143
2026/07/09 146
2026/07/10 138
2026/07/11 145
2026/07/12 143
2026/07/13 147
2026/07/14 155
2026/07/15 148
2026/07/16 147
2026/07/17 145
2026/07/18 144
2026/07/19 135
2026/07/20 139
2026/07/21 155
2026/07/22 156
2026/07/23 168
2026/07/24 159
2026/07/25 166
2026/07/26 163
2026/07/27 164
2026/07/28 160
2026/07/29 132
2026/07/30 159
2026/07/31 157

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July saw a dynamic shift in advertiser numbers, starting at 147 and peaking at 168 on the 23rd. The month concluded with 157 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amber.com.au 0.87%
agl.com.au 0.8%
alintaenergy.com.au 0.65%
energyaustralia.com.au 0.56%
iselect.com.au 0.45%
myconnect.com.au -0.18%
evse.com.au -0.2%
engie.com.au -0.31%
finder.com.au -0.76%
originenergy.com.au -2.66%

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Amber.com.au surged with a 0.87 increase, while originenergy.com.au faced a significant drop of -2.66 in click share.

Campaign Efficiency

AUS Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date agl.com.au powershop.com.au originenergy.com.au finder.com.au econnex.com.au alintaenergy.com.au energyaustralia.com.au redenergy.com.au engie.com.au myconnect.com.au
2026/07/01 10.19% 11.27% 12.12% 16.21% 5.64% 5.79% 2.84% 3.12% 2.57% 3.45%
2026/07/02 11.52% 11.44% 13.3% 16.03% 6.2% 5.11% 4.41% 2.54% 4.21% 3.53%
2026/07/03 13.48% 15.01% 13.44% 11.27% 5.67% 4.14% 4.75% 3.73% 4.56% 2.71%
2026/07/04 15.5% 16.49% 15.09% 9.68% 2.73% 5.98% 5.9% 5.13% 5.8% 1.71%
2026/07/05 15.5% 15.07% 15.81% 10.27% 2.2% 6.18% 6.85% 4.65% 8.07% 2.67%
2026/07/06 12.27% 14.06% 12.76% 13.54% 4.22% 5.34% 5.11% 5.11% 5.84% 4.74%
2026/07/07 13.86% 10.87% 12.44% 14.07% 3.79% 5.77% 5.28% 4.47% 6.55% 6.16%
2026/07/08 14.18% 13.06% 12.26% 14.52% 3.94% 4.14% 5.74% 4.05% 5.56% 5.12%
2026/07/09 15.82% 9.73% 11.64% 13.04% 3.66% 5.12% 6.4% 4.38% 5.69% 7.88%
2026/07/10 14.39% 10.83% 14.17% 9.93% 4.13% 5.3% 6.14% 5.21% 6.16% 4.15%
2026/07/11 17.75% 10.91% 14.41% 9.17% 2.66% 5.95% 7.28% 5.34% 7.16% 2.77%
2026/07/12 18.28% 12.78% 15.73% 9.35% 2.21% 4.25% 8.07% 5.41% 7.42% 3.56%
2026/07/13 14.93% 12.06% 12.08% 8.79% 3.99% 3.35% 6.29% 4.38% 5.29% 4.82%
2026/07/14 16.2% 11.76% 12.43% 8.81% 4.46% 4.05% 4.92% 4.64% 5.57% 4.56%
2026/07/15 15.44% 12.26% 12.32% 9.47% 4.31% 5.02% 5.75% 4.59% 4.89% 4.01%
2026/07/16 12.38% 13.47% 14.12% 10.16% 4.71% 5.36% 4.88% 4.62% 5.25% 5.34%
2026/07/17 14.96% 13.35% 14.9% 11.95% 4.49% 6.28% 4.56% 4.91% 4.63% 3.97%
2026/07/18 12.94% 17.62% 14.95% 9.06% 3.18% 6.58% 6.03% 6.66% 6.8% 2.34%
2026/07/19 18.19% 13.15% 14.59% 11.64% 1.76% 5.02% 8.13% 4.12% 8.79% 4.05%
2026/07/20 12.85% 15.17% 12.92% 8.98% 4.19% 4.63% 7.03% 4.34% 5.85% 3.69%
2026/07/21 16.2% 11.76% 12.43% 8.81% 4.46% 4.05% 4.92% 4.64% 5.57% 4.56%
2026/07/22 13.71% 12.96% 12.63% 10.45% 4.82% 4.69% 6.4% 4.74% 5.54% 4.29%
2026/07/23 14.88% 12.39% 13.38% 10.21% 4.13% 5.12% 5.44% 4.55% 5.56% 3.83%
2026/07/24 13.35% 12.75% 13.39% 10.82% 3.77% 5.94% 6.55% 4.41% 6.69% 4.58%
2026/07/25 15.46% 12.8% 12.39% 8.88% 4.21% 5.73% 6.25% 4.58% 5.45% 4.62%
2026/07/26 15.49% 12.75% 12.14% 8.22% 4.29% 6.85% 6.7% 4.77% 6.34% 4.11%
2026/07/27 14.49% 13.66% 12.82% 7.99% 6.3% 5.83% 5.16% 4.74% 3.78% 2.79%
2026/07/28 14.65% 11.89% 10.52% 7.12% 6.39% 5.77% 7.22% 5.37% 4.15% 3.49%
2026/07/29 17.62% 9.05% 9.42% 7.46% 8.41% 5.53% 5.39% 5.67% 4.49% 4.16%
2026/07/30 16.3% 12.09% 12.04% 8.26% 5.67% 5.25% 5.28% 4.96% 5.09% 3.95%
2026/07/31 16.51% 12.56% 11.98% 9.16% 5.79% 5.68% 5.65% 4.89% 3.63% 3.01%
  • agl.com.au
  • powershop.com.au
  • originenergy.com.au
  • finder.com.au
  • econnex.com.au
  • alintaenergy.com.au
  • energyaustralia.com.au
  • redenergy.com.au
  • engie.com.au
  • myconnect.com.au

Copyright © Adthena. All rights reserved.

In July 2026, AGL’s impression share fluctuated, peaking at 18.28% on July 12. Powershop saw a high of 17.62% on July 18. Origin Energy’s share was stable, while Finder’s declined. Econnex and Alinta Energy showed moderate activity. EnergyAustralia and Red Energy had varied shares, with Engie and MyConnect experiencing fluctuations. The month ended with AGL leading, followed by Powershop and Origin Energy.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Electric - Last month
  1. 1
    Make the Smart Choice with AGL - Up to $300 in energy credits https://www.agl.com.au

    $150 elec + $150 gas bill credit. Selected plans. Switch & stay with AGL. T&Cs apply. See If You...

  2. 2
    Top Energy Plans in 2026 https://www.finder.com.au

    Top Energy Plans July — We Have Already Helped More Than 400,000 Australians Compare Electricity And Gas Plans

  3. 3
    Origin Energy Australia https://www.originenergy.com.au › energy › plans

    Electricity, Gas & Internet — Life Admin Made Easier With The Origin App: Manage Your Energy & Internet In One Place. Rated...

  4. 4
    Get $300 Energy Bills Credit - Switch Energy Company Today http://www.powershop.com.au

    $200 Switch Saver Elec + $100 Power House Gas credit (applied after 90 days). T&Cs apply.

  5. 5
    Red Energy https://www.redenergy.com.au › energy_supplier › nsw

    Get Better Value Energy — Take The Stress Out Of Moving Home By Connecting Online With Red Energy. No Lock-In Contracts. No...

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AGL entices with $300 energy credits, while Powershop offers a similar $300 incentive. Finder.com.au highlights its success in helping 400,000 Australians compare plans. Origin Energy simplifies life with an all-in-one app, and Red Energy eases moving stress with no lock-in contracts.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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