Log in Book a Demo

UK Energy, Utilities & Waste Electric - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 36.14
octopus.energy 28.83
edfenergy.com 10.99
ovoenergy.com 6.71
scottishpower.co.uk 4.14
eonnext.com 2.08
uswitch.com 1.63
pod-point.com 0.78
electricpoint.com 0.7
batterseapowerstation.co.uk 0.41
others 7.59

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for the energy sector, British Gas leads with a commanding 36.14% click share. Octopus Energy follows with 28.83%, while EDF Energy captures 10.99%. Notably, ‘others’ collectively hold 7.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date octopus.energy britishgas.co.uk uswitch.com edfenergy.com scottishpower.co.uk eonnext.com loveenergysavings.com switchwhiz.co.uk ovoenergy.com uswitchforbusiness.com
2025/06/01 22.47% 26.64% 5.44% 8.8% 4.91% 4.81% 0.51% 2.51% 4.08% 2.59%
2025/06/02 20.07% 24.97% 6.19% 7.79% 4.3% 3.71% 2.39% 3.31% 2.79% 3.16%
2025/06/03 21.59% 25.83% 5.05% 9.71% 6.45% 2.88% 2.26% 2.97% 4.41% 3.12%
2025/06/04 23.22% 20.16% 5.42% 8.64% 7.23% 4.67% 2.89% 2.79% 2.97% 2.97%
2025/06/05 24.22% 22.63% 5.79% 7.69% 4.75% 4.14% 2.63% 2.79% 2.86% 3.53%
2025/06/06 20.83% 23.92% 6.13% 7.29% 6.41% 4.5% 1.52% 1.95% 3.07% 3.18%
2025/06/07 25.57% 24.75% 5.77% 8.38% 6.48% 5.91% 0.69% 1.37% 3.15% 2.49%
2025/06/08 32.66% 22.35% 4.92% 7.2% 4.51% 6.09% 0.53% 1% 3.19% 2.24%
2025/06/09 23.67% 21.24% 4.39% 7.18% 5.51% 4.51% 2.37% 2.34% 2.79% 3.31%
2025/06/10 20.91% 22.42% 6.41% 6.55% 4.53% 4.2% 2.84% 2.71% 3% 3.08%
2025/06/11 22.65% 26.37% 5.72% 5.28% 4.75% 5.22% 2.35% 2.58% 1.93% 3.3%
2025/06/12 24.19% 21.38% 5.74% 5.26% 5.68% 6.02% 2.54% 2.62% 2.7% 3.42%
2025/06/13 17.76% 24% 5.47% 6.59% 5.16% 6.92% 2% 1.84% 2.68% 3.99%
2025/06/14 26% 21.58% 6.23% 6.81% 5.45% 8.33% 1.2% 1.01% 2.79% 4.52%
2025/06/15 31.39% 22.93% 5.8% 6.32% 5.77% 6.98% 0.93% 0.74% 3.03% 2.66%
2025/06/16 24.33% 22.72% 5.01% 6.66% 5.17% 6.43% 2.8% 1.92% 3.06% 3.66%
2025/06/17 20.85% 27.01% 4.56% 6.46% 5.24% 5.27% 2.64% 2.59% 2.37% 3.37%
2025/06/18 20.56% 25.09% 4.53% 6.9% 7.08% 4.63% 2.14% 2.16% 2.76% 3.25%
2025/06/19 27.22% 22.42% 3.95% 6.62% 3.15% 4.43% 2.67% 3.05% 3.1% 3.75%
2025/06/20 24.68% 22.16% 3.54% 8.78% 4.92% 4.04% 1.31% 2.71% 2.5% 3.43%
2025/06/21 28.58% 22.99% 3.57% 8.37% 6.82% 4.31% 0.67% 0.9% 4.28% 4.46%
2025/06/22 27.06% 20.32% 4.7% 8.42% 4.78% 6.59% 1.21% 1.3% 4.9% 4.45%
2025/06/23 28.01% 19.58% 4.33% 7.13% 3.88% 3.82% 2% 2.19% 3.05% 4.31%
2025/06/24 18% 24.87% 4.41% 7.85% 7.12% 4.89% 2.19% 2.33% 2.59% 1.08%
2025/06/25 26.47% 22.85% 4.51% 7% 6.87% 4.35% 2.56% 2.63% 3.06% 0.2%
2025/06/26 21.36% 23.75% 5.96% 6.76% 3.05% 4.61% 3.07% 3.19% 3.31% 0.2%
2025/06/27 24.3% 21.06% 6.09% 7.93% 5.65% 5.07% 1.89% 1.65% 2.82% 0.16%
2025/06/28 16.75% 24.4% 7.87% 10.2% 8.97% 5.84% 2.03% 1.13% 3.9% 0.14%
2025/06/29 28.22% 22.13% 6.54% 8.13% 7.23% 5.21% 0.67% 0.84% 3.3% 0.11%
2025/06/30 24.72% 23.84% 7.8% 6.68% 5.73% 4.13% 2.78% 2.21% 1.88% 0.05%

Copyright © Adthena. All rights reserved.

In June 2025, Octopus Energy’s PPC spend share fluctuated, peaking at 32.66% on June 8. British Gas maintained a steady presence, while Uswitch and EDF Energy showed varied trends. The month concluded with Octopus Energy leading, followed by British Gas.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/06/01 202
2025/06/02 204
2025/06/03 177
2025/06/04 221
2025/06/05 202
2025/06/06 194
2025/06/07 193
2025/06/08 193
2025/06/09 202
2025/06/10 204
2025/06/11 226
2025/06/12 222
2025/06/13 209
2025/06/14 200
2025/06/15 193
2025/06/16 201
2025/06/17 218
2025/06/18 215
2025/06/19 222
2025/06/20 212
2025/06/21 206
2025/06/22 210
2025/06/23 205
2025/06/24 226
2025/06/25 215
2025/06/26 223
2025/06/27 216
2025/06/28 215
2025/06/29 207
2025/06/30 222

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in advertisers, starting at 202 and peaking at 226 mid-month. The month concluded with a strong presence of 222 advertisers, indicating a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 3.59%
edfenergy.com 0.45%
jackery.com 0.09%
tradesparky.com 0.09%
vorsprung.com 0.08%
electricpoint.com -0.22%
scottishpower.co.uk -0.36%
uswitch.com -0.38%
eonnext.com -0.64%
octopus.energy -2.4%

Copyright © Adthena. All rights reserved.

British Gas surged with a 3.59% click share increase, while Octopus Energy dropped by 2.4%. EDF Energy gained 0.45%, contrasting with declines from E.ON Next and Uswitch.

Campaign Efficiency

UK Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date britishgas.co.uk octopus.energy edfenergy.com eonnext.com uswitch.com scottishpower.co.uk ovoenergy.com pod-point.com utility-switch.co.uk electricpoint.com
2025/06/01 30.9% 23.1% 8.6% 6.4% 3% 3.45% 4.32% 1.47% 0.01% 1.53%
2025/06/02 30.36% 18.65% 8.26% 5.59% 3.76% 4.27% 3.66% 1.59% 1.14% 2.39%
2025/06/03 35.16% 21.54% 8.85% 3.32% 3.1% 5.12% 5.5% 0.88% 0.46% 1.14%
2025/06/04 26.1% 20.68% 9.82% 6.58% 3.13% 5.25% 3.52% 1.41% 3.05% 1.44%
2025/06/05 29.86% 22.78% 7.87% 5.31% 3.32% 3.88% 3.46% 1.3% 3.64% 1.02%
2025/06/06 30.35% 19.1% 8.63% 5.25% 3.46% 5.54% 3.43% 1.32% 2.15% 1.19%
2025/06/07 29.6% 24.17% 8.1% 7.85% 3.08% 4.86% 3.47% 1.54% 0.01% 1.57%
2025/06/08 28.17% 31.02% 7.03% 8.76% 2.66% 3.61% 3.48% 1.16% 0.01% 1.33%
2025/06/09 28.66% 20.15% 7.75% 6.31% 2.55% 3.77% 3.29% 1.5% 3.14% 1.82%
2025/06/10 29.22% 18.91% 5.83% 5% 3.47% 3.23% 3.53% 1.33% 1.35% 1.5%
2025/06/11 33.63% 21.83% 4.69% 7.27% 3.01% 4.25% 2.26% 1.28% 2.2% 1.13%
2025/06/12 28.52% 21.41% 4.46% 10.03% 3.11% 4.08% 3.13% 1.09% 1.34% 1.13%
2025/06/13 28.23% 15.63% 5.67% 10.9% 3% 3.74% 3.09% 1.4% 4.5% 1.51%
2025/06/14 25.14% 25.95% 6.88% 13.23% 3.36% 4.35% 3.04% 1.07% 0.01% 1.45%
2025/06/15 27.52% 29% 5.65% 10.31% 3.25% 4.21% 3.39% 0.99% 0.01% 0.92%
2025/06/16 28.98% 23.9% 5.53% 9.76% 2.7% 4% 3.3% 1.34% 2.55% 1.01%
2025/06/17 34.68% 18.93% 5.4% 7.67% 2.24% 3.49% 2.62% 1.2% 2.24% 1.07%
2025/06/18 32.02% 21.03% 5.39% 6.06% 2.76% 5.02% 2.79% 1.03% 3.47% 1.28%
2025/06/19 28.47% 24.47% 6.01% 5.97% 2.6% 3.31% 3.4% 1.3% 2.17% 0.95%
2025/06/20 26.76% 21.56% 7.29% 5.82% 1.73% 4.01% 2.67% 1.18% 2.34% 1.04%
2025/06/21 29.95% 26.33% 8.46% 5.93% 2.12% 5.16% 5% 1.37% 0.01% 1.03%
2025/06/22 27.44% 24.75% 7.32% 9.14% 2.5% 6.3% 5.3% 1.75% 0.01% 0.71%
2025/06/23 26.24% 24.25% 6.68% 4.32% 2.18% 3.38% 3.64% 1.34% 4.39% 0.85%
2025/06/24 30.66% 14.67% 7.22% 7.14% 2.37% 5.17% 3.06% 2.6% 0.69% 1.16%
2025/06/25 28.95% 21.99% 6.41% 6.45% 2.38% 5.3% 3.51% 1.79% 1.45% 1.04%
2025/06/26 29.4% 18.17% 6.19% 6.21% 3.04% 3.11% 3.78% 2.14% 1.89% 1.51%
2025/06/27 25.89% 19.92% 6.7% 8.05% 3.17% 4.57% 3.63% 1.91% 2.64% 1.11%
2025/06/28 30.31% 17.1% 8.5% 8.1% 3.69% 6.82% 4.65% 1.49% 0.01% 1.04%
2025/06/29 26.48% 26.07% 7.25% 8.29% 3.5% 5.4% 3.85% 1.15% 0.01% 0.83%
2025/06/30 30.11% 24.79% 6.55% 5.66% 4.68% 4.61% 2.35% 1.65% 0.83% 0.82%

Copyright © Adthena. All rights reserved.

British Gas led June with fluctuating impressions, peaking mid-month. Octopus Energy saw a notable rise early on, while EDF Energy’s share dipped. E.ON Next and Scottish Power showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    British Gas Home Heating | British Gas Heat Pumps https://www.britishgas.co.uk › air-source › heat-pump

    Maximise Savings and Go Greener With A British Gas Heat Pump. Get A Quote In 4 Easy Steps. Save Up To £546 With A Low-Carbon...

  2. 2
    EDF https://www.edfenergy.com › edf › --

    Get a Free Quote — Proud to Power Over 3 Million Homes & Businesses, As Well As Public Services Like The NHS. Switching Energy Provider Has Never Been Simpler, With 4...

  3. 3
    Energy Going Off On An Angle? - Set It Straight https://www.octopus.energy

    The UK's most awarded energy supplier, outrageously good service, and best place to work.

  4. 4
    OVO Energy https://www.ovoenergy.com

    Switch to OVO Energy — Use energy at greener times of the day and get the chance to win prizes with Power Move. Pick the...

  5. 5
    Are Octopus Cheapest? - Enter Your Postcode https://energy.swicc.co.uk

    Swicc is a leading UK utilities comparison site. We'll take the hassle of comparing away.

Copyright © Adthena. All rights reserved.

British Gas promotes eco-friendly heat pumps, highlighting savings up to £546. EDF emphasizes simplicity in switching, powering over 3 million homes. Octopus Energy boasts awards and service excellence. OVO Energy encourages greener usage with incentives. Swicc simplifies utility comparisons.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Energy, Utilities & Waste

US Water Utilities

US
Energy, Utilities & Waste

US Renewable Energy

UK
Energy, Utilities & Waste

UK Water Utilities

UK
Energy, Utilities & Waste

UK Renewable Energy