Share of Clicks for top 10 UK Energy, Utilities & Waste Electric brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| britishgas.co.uk | 39.75 |
| octopus.energy | 23.73 |
| edfenergy.com | 17.11 |
| scottishpower.co.uk | 3.6 |
| uswitch.com | 2.71 |
| eonnext.com | 2.42 |
| batterseapowerstation.co.uk | 2.37 |
| moneysupermarket.com | 1.78 |
| hypervolt.co.uk | 0.62 |
| uw.co.uk | 0.47 |
| others | 5.44 |
- britishgas.co.uk - 39.75%
- octopus.energy - 23.73%
- edfenergy.com - 17.11%
- scottishpower.co.uk - 3.6%
- uswitch.com - 2.71%
- eonnext.com - 2.42%
- batterseapowerstation.co.uk - 2.37%
- moneysupermarket.com - 1.78%
- hypervolt.co.uk - 0.62%
- uw.co.uk - 0.47%
- others - 5.44%
Copyright © Adthena. All rights reserved.
British Gas dominates with 39.75% click share, followed by Octopus Energy at 23.73%. EDF Energy holds 17.11%, while ‘others’ collectively capture 5.44%.
Share of Spend for the top 10 UK Energy, Utilities & Waste Electric brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | britishgas.co.uk | octopus.energy | edfenergy.com | moneysupermarket.com | eonnext.com | scottishpower.co.uk | uswitch.com | hypervolt.co.uk | confused.com | loveenergysavings.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 23.88% | 23.3% | 12.84% | 4.16% | 5.76% | 4.32% | 7.33% | 0.73% | 2.17% | 0.96% |
| 2026/08/02 | 30.32% | 23.9% | 12.39% | 3.69% | 4.98% | 3.46% | 4.64% | 0.62% | 2.38% | 0.19% |
| 2026/08/03 | 29.84% | 18.26% | 16.57% | 3.26% | 4.76% | 4.53% | 7.11% | 0.38% | 2.3% | 1.91% |
| 2026/08/04 | 27.81% | 20.2% | 13.86% | 3.16% | 4.84% | 4% | 7.37% | 1.31% | 1.6% | 1.66% |
| 2026/08/05 | 29.79% | 22.38% | 12.32% | 4.35% | 4.86% | 3.18% | 7.03% | 0.82% | 1.53% | 2.07% |
| 2026/08/06 | 28.18% | 23.67% | 12.85% | 5.1% | 6.25% | 3.14% | 5.62% | 0.72% | 1.39% | 2.13% |
| 2026/08/07 | 26.86% | 24.62% | 12.58% | 4.28% | 7.53% | 3.99% | 6% | 0.8% | 1.37% | 1.15% |
| 2026/08/08 | 38.05% | 20.33% | 12.7% | 4.61% | 6.13% | 2.25% | 6.09% | 1.11% | 2.02% | 0.61% |
| 2026/08/09 | 35.53% | 20.9% | 11.99% | 7.06% | 7.65% | 1.57% | 4.56% | 0.7% | 2.18% | 0.23% |
| 2026/08/10 | 32.28% | 19.84% | 11.6% | 4.82% | 6.93% | 5.51% | 6.16% | 0.69% | 1.64% | 0.93% |
| 2026/08/11 | 26.16% | 22.73% | 10.84% | 4.61% | 8.68% | 8.12% | 7.7% | 0.66% | 1.42% | 0.87% |
| 2026/08/12 | 27.08% | 21.83% | 9.91% | 3.14% | 7.2% | 9.21% | 8.69% | 0.62% | 1.47% | 1.3% |
| 2026/08/13 | 25.78% | 21.83% | 8.85% | 3.16% | 7.51% | 7.99% | 10.12% | 0.58% | 1.6% | 2.1% |
| 2026/08/14 | 25.75% | 24.39% | 10.67% | 3.1% | 7.14% | 7.03% | 7.46% | 0.98% | 1.4% | 1.47% |
| 2026/08/15 | 27.05% | 24.03% | 13.08% | 5.21% | 6.02% | 6.65% | 7.27% | 1.24% | 1.89% | 0.55% |
| 2026/08/16 | 24.79% | 24.75% | 11.45% | 3.86% | 7.19% | 6.95% | 8.79% | 0.64% | 1.85% | 0.33% |
| 2026/08/17 | 32.89% | 25.47% | 9.67% | 2.45% | 5.22% | 6.41% | 7.73% | 0.53% | 1.37% | 1.24% |
| 2026/08/18 | 29.09% | 26.83% | 9.46% | 4.19% | 5.79% | 6.72% | 6.63% | 0.56% | 1.26% | 0.74% |
| 2026/08/19 | 34.93% | 18.76% | 12.41% | 3.36% | 6.36% | 4.19% | 6.7% | 0.67% | 1.01% | 0.8% |
| 2026/08/20 | 33.95% | 25.88% | 10.31% | 3.52% | 5.09% | 4.88% | 4.96% | 0.67% | 1.12% | 1.14% |
| 2026/08/21 | 30.59% | 22.37% | 12.23% | 3.7% | 5.86% | 5.31% | 4.94% | 0.67% | 1.17% | 1.44% |
| 2026/08/22 | 37.99% | 19.61% | 14.15% | 4.4% | 5.81% | 4.32% | 3.32% | 0.81% | 1.43% | 0.69% |
| 2026/08/23 | 36.46% | 20.37% | 13.74% | 5.35% | 5.44% | 5.07% | 3.43% | 0.88% | 1.64% | 0.33% |
| 2026/08/24 | 30.96% | 25.97% | 11.76% | 4.71% | 5.8% | 4.95% | 4.37% | 0.66% | 1.76% | 1.53% |
| 2026/08/25 | 26.53% | 25.12% | 10.32% | 4.08% | 6.93% | 6.49% | 6.42% | 0.82% | 0.83% | 0.53% |
| 2026/08/26 | 32.38% | 20.51% | 10.32% | 4.16% | 3.76% | 8.22% | 9.41% | 1.63% | 0.83% | 0.77% |
| 2026/08/27 | 32.45% | 21.89% | 10.07% | 4.21% | 5.47% | 6.62% | 7.95% | 1.86% | 0.52% | 0.65% |
| 2026/08/28 | 31.7% | 25.19% | 13.02% | 4.26% | 4.71% | 5.81% | 4.82% | 1.32% | 0.31% | 0.44% |
| 2026/08/29 | 33.6% | 26.31% | 13.99% | 4.76% | 4.37% | 4.08% | 4.85% | 1.48% | 0.4% | 0.22% |
| 2026/08/30 | 32.21% | 26.48% | 11.09% | 5.24% | 5.04% | 5.5% | 4.39% | 1.13% | 0.42% | 0.1% |
| 2026/08/31 | 32.94% | 27.85% | 12.87% | 5.66% | 4.72% | 3.85% | 3.42% | 0.9% | 0.47% | 0.14% |
- britishgas.co.uk
- octopus.energy
- edfenergy.com
- moneysupermarket.com
- eonnext.com
- scottishpower.co.uk
- uswitch.com
- hypervolt.co.uk
- confused.com
- loveenergysavings.com
Copyright © Adthena. All rights reserved.
In August 2026, British Gas led PPC spend, peaking at 38.05% on the 8th. Octopus Energy showed steady growth, ending at 27.85%. EDF Energy fluctuated, closing at 12.87%. Moneysupermarket.com and E.ON Next had moderate shares, while Scottish Power and Uswitch saw varied trends. Hypervolt.co.uk, Confused.com, and Love Energy Savings maintained lower spend shares.
Competitor Count for UK Energy, Utilities & Waste Electric
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 149 |
| 2026/08/02 | 165 |
| 2026/08/03 | 158 |
| 2026/08/04 | 171 |
| 2026/08/05 | 165 |
| 2026/08/06 | 168 |
| 2026/08/07 | 152 |
| 2026/08/08 | 140 |
| 2026/08/09 | 147 |
| 2026/08/10 | 153 |
| 2026/08/11 | 147 |
| 2026/08/12 | 150 |
| 2026/08/13 | 156 |
| 2026/08/14 | 163 |
| 2026/08/15 | 141 |
| 2026/08/16 | 146 |
| 2026/08/17 | 148 |
| 2026/08/18 | 140 |
| 2026/08/19 | 138 |
| 2026/08/20 | 139 |
| 2026/08/21 | 144 |
| 2026/08/22 | 143 |
| 2026/08/23 | 133 |
| 2026/08/24 | 140 |
| 2026/08/25 | 158 |
| 2026/08/26 | 162 |
| 2026/08/27 | 166 |
| 2026/08/28 | 163 |
| 2026/08/29 | 152 |
| 2026/08/30 | 161 |
| 2026/08/31 | 156 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 171 on August 4th, then declining to 133 by August 23rd, before stabilizing at 156.
