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US Energy, Utilities & Waste Electric - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.6945264401
54.3054735599
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 7%
Navigational 12%
Seasonal 0%
Local 7%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chargepoint.com 38.69
txu.com 27.68
reliant.com 7.65
georgiapower.com 4.07
choosetexaspower.org 2.09
se.com 2.04
coned.com 1.91
kempower.com 1.66
nrdc.org 1.38
justenergy.com 1.34
others 11.49
  • chargepoint.com - 38.69%
  • txu.com - 27.68%
  • reliant.com - 7.65%
  • georgiapower.com - 4.07%
  • choosetexaspower.org - 2.09%
  • se.com - 2.04%
  • coned.com - 1.91%
  • kempower.com - 1.66%
  • nrdc.org - 1.38%
  • justenergy.com - 1.34%
  • others - 11.49%

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Chargepoint.com leads with 38.69% click share, followed by txu.com at 27.68%. Reliant.com holds 7.65%, while others collectively capture 11.49%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com chargepoint.com reliant.com choosetexaspower.org nrdc.org powersetter.com octopusenergy.com chooseenergy.com directenergy.com justenergy.com
2026/08/01 30.03% 10.45% 15.91% 13.86% 0% 0.4% 0.78% 3.47% 2.85% 0.1%
2026/08/02 44.34% 3.34% 9.74% 12.88% 1.68% 0.07% 2.55% 5.02% 2.96% 0%
2026/08/03 27.84% 18.42% 24.73% 3.51% 0% 0.25% 0.23% 3.52% 4.29% 0%
2026/08/04 26.28% 20.57% 23.79% 6.6% 1.1% 0.85% 1.95% 2.71% 2.72% 0.4%
2026/08/05 31.3% 21.65% 17.68% 10.11% 3.4% 0.48% 2.71% 2% 0.67% 0%
2026/08/06 33.62% 26.69% 12.91% 10.87% 1.49% 0.62% 0.44% 2.98% 0.06% 0%
2026/08/07 40.41% 11.85% 17.36% 8.97% 0% 1.68% 1.76% 3.17% 0.76% 1.19%
2026/08/08 33.02% 13.06% 11.32% 13.61% 0% 1.35% 3.12% 7.6% 0.3% 0.9%
2026/08/09 23.71% 19.7% 13.86% 8.24% 0% 0.01% 4.31% 0.7% 0.77% 13.6%
2026/08/10 27.41% 27.99% 17.38% 6.01% 2.03% 0.43% 1.4% 1.69% 1.01% 3.71%
2026/08/11 39.71% 22.88% 14.73% 8.08% 0% 0.32% 0.33% 2.49% 0.08% 1.1%
2026/08/12 29.75% 21.38% 19.78% 7.06% 0% 0.09% 1.19% 0.63% 0.52% 4.71%
2026/08/13 35.33% 28.45% 9.61% 6.89% 1.44% 0.01% 3.32% 0.73% 0.54% 4.1%
2026/08/14 32.74% 35.95% 7.62% 5.16% 0% 1.52% 0.82% 1.03% 1.25% 1.96%
2026/08/15 28.6% 30.08% 11.16% 8.15% 5.62% 0.18% 2.79% 0.63% 0.25% 1.04%
2026/08/16 25.05% 43.64% 7.61% 5.56% 3.58% 0.04% 0.95% 1.1% 1.06% 1.14%
2026/08/17 37.41% 1.57% 24.53% 9.93% 0% 0% 4.22% 3.41% 1.05% 2.95%
2026/08/18 36.28% 25.38% 10.32% 9.43% 0% 0.24% 5.48% 2.48% 1.12% 0.16%
2026/08/19 38.99% 18.6% 19.12% 7.12% 0% 0.01% 3.94% 1.02% 0.11% 0.09%
2026/08/20 34.28% 11.32% 19.95% 6.86% 0% 1.2% 3.72% 1.33% 0.86% 6.24%
2026/08/21 33.3% 12.51% 15.05% 10.76% 0% 0% 1.96% 3.5% 1.04% 5.35%
2026/08/22 36.43% 17.19% 7.94% 9.16% 0% 0.46% 3.59% 2.74% 0.04% 5.36%
2026/08/23 40.13% 6.54% 12.68% 9.95% 0.01% 0.77% 3.93% 1.32% 0.58% 1.84%
2026/08/24 33.64% 27.47% 11.48% 5.83% 0% 1.02% 2.84% 0.29% 1.1% 3.54%
2026/08/25 29.74% 29.01% 16.29% 5.96% 3.81% 0.62% 3.79% 0.19% 0.04% 0.7%
2026/08/26 32.18% 24.33% 12.02% 6.74% 0.01% 0.14% 3.54% 1.94% 0.2% 4.96%
2026/08/27 33.12% 11.02% 15.55% 4.96% 3.42% 1.08% 2.79% 1.86% 0.51% 4.54%
2026/08/28 32.02% 15.19% 18.23% 5.24% 0.01% 0.7% 4.18% 2.25% 0.66% 3.81%
2026/08/29 41.77% 0.71% 13.43% 7.23% 0% 5.01% 2.38% 1.96% 1.35% 1.94%
2026/08/30 25.79% 26.05% 8.7% 4.63% 0% 3% 2.46% 0.69% 0.3% 5.04%
2026/08/31 37.24% 16.57% 9.44% 6.8% 2.46% 2.29% 1.43% 0.62% 0.14% 0%
  • txu.com
  • chargepoint.com
  • reliant.com
  • choosetexaspower.org
  • nrdc.org
  • powersetter.com
  • octopusenergy.com
  • chooseenergy.com
  • directenergy.com
  • justenergy.com

Copyright © Adthena. All rights reserved.

In August 2026, txu.com dominated PPC spend, peaking at 44.34% on August 2. Chargepoint.com saw a significant spike on August 16 with 43.64%. Reliant.com maintained moderate activity, while choosetexaspower.org had consistent low spend. Justenergy.com and nrdc.org had minimal fluctuations. The month concluded with txu.com leading, followed by chargepoint.com.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 88
2026/08/02 84
2026/08/03 75
2026/08/04 102
2026/08/05 70
2026/08/06 63
2026/08/07 68
2026/08/08 55
2026/08/09 49
2026/08/10 63
2026/08/11 59
2026/08/12 63
2026/08/13 58
2026/08/14 76
2026/08/15 69
2026/08/16 65
2026/08/17 55
2026/08/18 60
2026/08/19 48
2026/08/20 63
2026/08/21 65
2026/08/22 61
2026/08/23 49
2026/08/24 63
2026/08/25 59
2026/08/26 67
2026/08/27 56
2026/08/28 72
2026/08/29 66
2026/08/30 68
2026/08/31 64

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August began with 88 advertisers, peaking at 102 on the 4th. A decline followed, reaching 48 on the 19th. The month concluded with 64 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
georgiapower.com 3.1%
txu.com 2.69%
kempower.com 1.91%
ny.gov 0.98%
justenergy.com 0.83%
kapitalelectric.com -0.24%
srpnet.com -0.42%
nrdc.org -0.84%
reliant.com -0.89%
chargepoint.com -9.52%

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Chargepoint.com saw a significant drop of 9.52%, while georgiapower.com surged by 3.1%. Kempower.com and txu.com also experienced positive growth, with increases of 1.91% and 2.69%, respectively.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date kempower.com chargepoint.com txu.com nrdc.org reliant.com choosetexaspower.org octopusenergy.com georgiapower.com enphase.com justenergy.com
2026/08/01 0% 17.16% 14.85% 0% 5.34% 6.34% 0.53% 0.01% 0.46% 0.3%
2026/08/02 0% 12.17% 19.53% 7.61% 2.92% 5.48% 2.05% 0.34% 1.09% 0%
2026/08/03 0% 21.45% 14.04% 0% 9.58% 1.63% 0.48% 0.07% 1.21% 0%
2026/08/04 3.46% 23.84% 11.51% 4.93% 7.72% 3.59% 1.72% 0% 0.63% 0.54%
2026/08/05 0% 32.72% 16.65% 10.05% 6.66% 4.62% 3.53% 0.3% 0% 0%
2026/08/06 0% 35.1% 20.36% 9.23% 5.23% 5.27% 0.32% 6.65% 0.83% 0%
2026/08/07 0% 17.14% 27.81% 0% 6.73% 5.81% 2.2% 0% 0.49% 1.81%
2026/08/08 0% 15.25% 17.43% 0% 4.86% 7.69% 3.83% 0% 1.58% 1.29%
2026/08/09 0% 17.34% 12.1% 0% 5.09% 3.04% 4.95% 0% 2.61% 4.18%
2026/08/10 0% 36.86% 15.28% 7.45% 6.7% 2.96% 1.33% 0% 0% 1.92%
2026/08/11 0% 35.95% 25.92% 0% 5.4% 4.89% 0.21% 2.81% 1.43% 1.62%
2026/08/12 14.67% 25.36% 18.69% 0% 7.08% 3.92% 2.03% 2.69% 0.66% 3.73%
2026/08/13 0% 36.87% 19.56% 7.39% 3.17% 4.75% 4.74% 2.12% 1% 3.63%
2026/08/14 0% 39.27% 18.12% 0% 2.54% 2.75% 0.49% 2.1% 0.52% 1.77%
2026/08/15 0% 28.79% 14.97% 21.25% 4.16% 4.12% 1.81% 2.08% 2.07% 1.16%
2026/08/16 7.77% 40.15% 12.56% 9.48% 2.16% 2.86% 0.5% 2.14% 0.65% 1.27%
2026/08/17 0% 4.73% 24.59% 0% 7.81% 6.07% 5.89% 3.62% 3.02% 4.05%
2026/08/18 0% 39.26% 17.65% 0.56% 5.39% 4.09% 7.23% 4.43% 0.55% 0.45%
2026/08/19 0% 27.44% 26.4% 0% 8.61% 3.96% 4.29% 7.99% 0% 0.03%
2026/08/20 0% 15.73% 23.93% 0% 7.9% 5.48% 5.73% 5.68% 1.63% 4.82%
2026/08/21 8.55% 15.94% 18.43% 0% 4.62% 5.38% 2.19% 4.78% 2.89% 3.78%
2026/08/22 0% 24.71% 18.78% 0% 2.88% 5.08% 5.87% 4.59% 9.66% 3.61%
2026/08/23 0% 14.59% 18.34% 0.01% 3.52% 4.63% 3.21% 4.74% 1.16% 2.28%
2026/08/24 9.27% 36.26% 18.62% 0% 3.79% 3.37% 2.69% 1.7% 3.16% 2.36%
2026/08/25 0.11% 34.11% 13.78% 17.39% 4.67% 2.5% 2.92% 2.39% 0.78% 1.17%
2026/08/26 0% 30.04% 20.29% 0.01% 4.25% 4.58% 3.48% 5.77% 1.05% 3.14%
2026/08/27 0% 13.93% 18.4% 18.83% 5.56% 2.41% 3.24% 2.67% 0% 1.91%
2026/08/28 7.91% 22.57% 16.76% 0.01% 5.61% 2.58% 5.92% 4.5% 0% 2.26%
2026/08/29 10.27% 2.48% 20.74% 0% 4.2% 3.35% 2.26% 0.25% 13.61% 0.92%
2026/08/30 10.35% 27.02% 13.07% 0.01% 3.45% 2.5% 2.76% 0% 7.58% 2.17%
2026/08/31 25.16% 19.66% 15.46% 10.07% 3.36% 2.5% 0.71% 0.09% 0% 0%
  • kempower.com
  • chargepoint.com
  • txu.com
  • nrdc.org
  • reliant.com
  • choosetexaspower.org
  • octopusenergy.com
  • georgiapower.com
  • enphase.com
  • justenergy.com

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In August 2026, ChargePoint dominated with fluctuating peaks, ending at 19.66%. Kempower surged late, closing at 25.16%. TXU maintained steady presence, finishing at 15.46%. NRDC and Enphase showed sporadic spikes, while others remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    Level 2 EV Car Charger - Install EV Car Charger at Home https://www.constellationhome.com

    The convenience of owning an EV is even greater when you have an at-home charging station.

  2. 2
    Switch to Direct Energy® - Compare Utility Rates https://www.directenergy.com

    You've got options when it comes to utility providers. See Direct Energy® rates today. Switch to Direct Energy® today, and find options your home natural gas service. Online Payments. Easy Renewal. Types: Fixed Rate Plan, Electricity Plan, Energy Plans.

  3. 3
    Explore EV Chargers https://myenergy.ny.gov

    Electrify Your Commute — Make your next car an electric vehicle, and charge up at home. The future is electric. Switch to an EV...

  4. 4
    Schneider Electric USA https://www.se.com

    Engineered by Schneider — Schneider Electric delivers innovative energy and automation solutions worldwide. Power your...

  5. 5
    TXU Energy Official Site https://shop.txu.com

    TXU Energy Powers Texas — TXU Energy: Here For You Day & Night. 24/7 Customer Service. TXU Energy: Local TX Electricity Plans. 100% Renewable Options. Green Energy.

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In the competitive landscape of Google PPC, Constellation Home shines with its focus on EV convenience, while Direct Energy emphasizes choice and flexibility in utility rates. NY.gov promotes the electric future, Schneider Electric highlights innovation, and TXU Energy offers local, renewable solutions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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