Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 16.4701710841 |
| 83.5298289159 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 10 |
| 90 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| txu.com | 36.71 |
| chargepoint.com | 19.08 |
| reliant.com | 13.43 |
| choosetexaspower.org | 2.72 |
| coned.com | 2.48 |
| georgiapower.com | 2.12 |
| directenergy.com | 1.81 |
| se.com | 1.35 |
| bluettipower.com | 1.05 |
| comparepower.com | 0.9 |
| others | 18.35 |
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In the PPC landscape, txu.com dominates with 36.71% click share, followed by chargepoint.com at 19.08%. “Others” collectively hold 18.35%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | txu.com | reliant.com | choosetexaspower.org | chargepoint.com | comparepower.com | directenergy.com | greenmountainenergy.com | justenergy.com | cleanchoiceenergy.com | evergy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 29.92% | 32.08% | 5.81% | 12.39% | 1.82% | 0.89% | 1.03% | 0.07% | 0.71% | 0% |
| 2026/03/02 | 29.96% | 23.93% | 6.13% | 22.73% | 2.15% | 2.99% | 0.38% | 0.63% | 0.39% | 0% |
| 2026/03/03 | 31.67% | 26% | 6.6% | 3.94% | 2.17% | 3.05% | 1.59% | 0.7% | 0.28% | 0% |
| 2026/03/04 | 29.24% | 21.17% | 14.75% | 5.31% | 3.61% | 0.66% | 6.44% | 6.49% | 0.72% | 0% |
| 2026/03/05 | 31.26% | 27.95% | 6.71% | 10.62% | 1.88% | 3.71% | 0.31% | 0.66% | 0.47% | 3.14% |
| 2026/03/06 | 29.56% | 31.01% | 7.76% | 3.11% | 2.79% | 2.94% | 0.35% | 0.68% | 0.85% | 5.7% |
| 2026/03/07 | 30.98% | 32.9% | 5.67% | 0% | 3.24% | 8.34% | 0.62% | 0.31% | 0.09% | 0.01% |
| 2026/03/08 | 26.33% | 29.5% | 11.5% | 0.33% | 2.87% | 6.62% | 5.08% | 0% | 1.57% | 2.72% |
| 2026/03/09 | 35.08% | 17.06% | 5.84% | 12.49% | 1.87% | 5.83% | 0.22% | 0.64% | 0.97% | 0.11% |
| 2026/03/10 | 25.34% | 29.89% | 8.43% | 5.72% | 2.22% | 6.08% | 5.18% | 2.5% | 0% | 0.17% |
| 2026/03/11 | 24.22% | 30.84% | 8.56% | 10.28% | 2.65% | 4.39% | 1.37% | 1.74% | 0% | 0% |
| 2026/03/12 | 33.69% | 25.3% | 8.84% | 6.96% | 3.66% | 6.34% | 1.12% | 0.45% | 0.21% | 0.03% |
| 2026/03/13 | 30.7% | 21.56% | 5.84% | 16.26% | 2.98% | 10.36% | 0.15% | 0% | 2.35% | 0% |
| 2026/03/14 | 37.8% | 25.19% | 6.71% | 4.09% | 3.13% | 6.7% | 0.08% | 0.11% | 1.34% | 0% |
| 2026/03/15 | 33.75% | 24.4% | 8.23% | 8.8% | 2.69% | 3.1% | 4.52% | 0.23% | 1.11% | 0% |
| 2026/03/16 | 32.23% | 15.06% | 8.31% | 14.9% | 1.6% | 7.76% | 2.98% | 1.12% | 0.18% | 0% |
| 2026/03/17 | 27.78% | 20.91% | 8.19% | 12.76% | 1.71% | 3.55% | 2.32% | 2.2% | 1.42% | 0.23% |
| 2026/03/18 | 35.88% | 18.04% | 6.26% | 7.34% | 3.47% | 8.11% | 0% | 1.54% | 1.05% | 0% |
| 2026/03/19 | 37.8% | 12.43% | 6.6% | 4.23% | 4.28% | 9.38% | 0.03% | 1.83% | 0.22% | 0% |
| 2026/03/20 | 35.46% | 21.97% | 6.37% | 8.66% | 2.92% | 3.44% | 1.89% | 1.78% | 0.89% | 0% |
| 2026/03/21 | 31.32% | 31.75% | 8.05% | 3.8% | 4.65% | 2.86% | 0.29% | 1.59% | 0.57% | 0% |
| 2026/03/22 | 34.21% | 23.28% | 7.32% | 0.32% | 4.3% | 3.56% | 0.04% | 0.22% | 1.15% | 0% |
| 2026/03/23 | 34.5% | 24.53% | 5.16% | 11.35% | 1.67% | 2.73% | 0.05% | 0.77% | 0.03% | 1.81% |
| 2026/03/24 | 39.66% | 29.24% | 5.13% | 7.77% | 2.56% | 1.9% | 0.02% | 0% | 0.17% | 0% |
| 2026/03/25 | 34.4% | 23.21% | 13.55% | 7.96% | 3.48% | 1.57% | 1.37% | 3.37% | 0.32% | 0% |
| 2026/03/26 | 37.68% | 24.51% | 7.33% | 10.91% | 3.99% | 0.57% | 0.09% | 1.06% | 0.24% | 0.02% |
| 2026/03/27 | 36.89% | 20.09% | 8.1% | 5.18% | 2.72% | 0.62% | 0.28% | 5.65% | 2.18% | 1.14% |
| 2026/03/28 | 43.29% | 23.68% | 9.11% | 0% | 4.09% | 0.95% | 0.17% | 1.75% | 0% | 0.07% |
| 2026/03/29 | 43.71% | 23.22% | 8.31% | 0% | 4.55% | 2.04% | 0.56% | 0.21% | 0.62% | 0% |
| 2026/03/30 | 34.85% | 25.97% | 8.73% | 3.73% | 3.2% | 1.9% | 0.48% | 3.44% | 0.03% | 2.4% |
| 2026/03/31 | 45.59% | 25.54% | 6.42% | 5.84% | 3.63% | 2.52% | 0.18% | 0.12% | 0.09% | 0% |
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In March 2026, TXU.com led with fluctuating spend, peaking at 45.59. Reliant.com saw a decline, ending at 25.54. Choosetexaspower.org maintained stability, while Chargepoint.com showed inconsistency. The month concluded with TXU.com dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 73 |
| 2026/03/02 | 81 |
| 2026/03/03 | 86 |
| 2026/03/04 | 81 |
| 2026/03/05 | 87 |
| 2026/03/06 | 81 |
| 2026/03/07 | 74 |
| 2026/03/08 | 69 |
| 2026/03/09 | 77 |
| 2026/03/10 | 75 |
| 2026/03/11 | 71 |
| 2026/03/12 | 75 |
| 2026/03/13 | 68 |
| 2026/03/14 | 71 |
| 2026/03/15 | 61 |
| 2026/03/16 | 77 |
| 2026/03/17 | 96 |
| 2026/03/18 | 71 |
| 2026/03/19 | 98 |
| 2026/03/20 | 77 |
| 2026/03/21 | 65 |
| 2026/03/22 | 66 |
| 2026/03/23 | 88 |
| 2026/03/24 | 66 |
| 2026/03/25 | 66 |
| 2026/03/26 | 60 |
| 2026/03/27 | 75 |
| 2026/03/28 | 62 |
| 2026/03/29 | 53 |
| 2026/03/30 | 70 |
| 2026/03/31 | 59 |
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March saw fluctuating advertiser numbers, peaking at 98 on March 19. The month concluded with a decrease, ending at 59.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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TXU.com surged with a 6.38% click share increase, while ChargePoint.com dropped by 5.12%. Coned.com and BluettiPower.com also saw positive gains.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | txu.com | chargepoint.com | reliant.com | choosetexaspower.org | directenergy.com | comparepower.com | poweringchicago.com | ads-tec-energy.com | bluettipower.com | constellationhome.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 19.82% | 20.3% | 13.85% | 3.58% | 2.71% | 0.95% | 0% | 7.35% | 0% | 0% |
| 2026/03/02 | 17.82% | 35.58% | 8.06% | 3% | 3.84% | 1.3% | 0% | 0% | 0.7% | 0.05% |
| 2026/03/03 | 18.68% | 7.37% | 7.07% | 3.17% | 1.43% | 1.3% | 0% | 5.8% | 0% | 11.24% |
| 2026/03/04 | 19.49% | 13.49% | 7.12% | 9.1% | 2.01% | 2.06% | 3.09% | 0% | 2.48% | 0% |
| 2026/03/05 | 20.81% | 16.55% | 7.95% | 3.7% | 4.49% | 1.28% | 0.05% | 3.46% | 0.69% | 0% |
| 2026/03/06 | 15.83% | 8.67% | 8.21% | 3.41% | 3.97% | 1.49% | 3.21% | 0% | 0.64% | 0% |
| 2026/03/07 | 19.92% | 0% | 11.92% | 2.42% | 6.94% | 1.57% | 0.1% | 0% | 0% | 0% |
| 2026/03/08 | 21.22% | 0.83% | 12.8% | 9.25% | 6.87% | 1.87% | 0% | 11.62% | 0% | 0.31% |
| 2026/03/09 | 19.44% | 21.33% | 4.52% | 2.64% | 5.68% | 0.98% | 0% | 0% | 0% | 0% |
| 2026/03/10 | 18.3% | 9.6% | 9.3% | 4.28% | 7.49% | 1.13% | 8.83% | 0% | 0% | 1.08% |
| 2026/03/11 | 16.22% | 16.22% | 10.63% | 5% | 4.77% | 1.4% | 6.91% | 0% | 0% | 0.1% |
| 2026/03/12 | 26.79% | 12.18% | 10.31% | 6.33% | 6.89% | 2.36% | 0.75% | 0% | 0% | 0% |
| 2026/03/13 | 16.12% | 27.23% | 5.38% | 2.28% | 12.57% | 1.36% | 0% | 0% | 0% | 0% |
| 2026/03/14 | 26.78% | 9.18% | 11.73% | 3.71% | 8.66% | 2.21% | 2.09% | 0% | 0% | 0% |
| 2026/03/15 | 21.3% | 12.14% | 9.42% | 5.16% | 3.54% | 1.62% | 0% | 0.05% | 0.76% | 6% |
| 2026/03/16 | 17.47% | 17.34% | 5.6% | 4.46% | 6.38% | 0.71% | 2.77% | 8.3% | 0.55% | 0.55% |
| 2026/03/17 | 14.75% | 18.21% | 6.32% | 3.9% | 2.28% | 0.85% | 2.44% | 6.6% | 6.37% | 0.01% |
| 2026/03/18 | 19.64% | 12.59% | 5.27% | 3.17% | 6.97% | 2% | 2.89% | 3.28% | 1.55% | 5.79% |
| 2026/03/19 | 20.44% | 6.59% | 3.13% | 3.69% | 10.61% | 1.88% | 0% | 0% | 1.3% | 0.15% |
| 2026/03/20 | 27.6% | 15.47% | 10.51% | 4.33% | 5.39% | 1.98% | 1.07% | 0% | 0% | 1.07% |
| 2026/03/21 | 21.66% | 8.59% | 15.08% | 4.33% | 3.72% | 3.05% | 1.72% | 0% | 0% | 1.52% |
| 2026/03/22 | 19.48% | 0.6% | 6.35% | 3.67% | 9.04% | 2.58% | 0% | 0% | 1.19% | 0% |
| 2026/03/23 | 18.58% | 12.96% | 7% | 2.56% | 2.65% | 0.84% | 0% | 0% | 3.1% | 6.19% |
| 2026/03/24 | 26.65% | 10.88% | 8.89% | 2.61% | 2.53% | 1.57% | 0% | 4.12% | 5.51% | 16.49% |
| 2026/03/25 | 20.6% | 16.07% | 8.04% | 8.58% | 2.83% | 1.84% | 7.91% | 0% | 0.75% | 0% |
| 2026/03/26 | 25.14% | 17.94% | 10.24% | 3.47% | 0.49% | 2.38% | 5.93% | 0% | 7.56% | 0% |
| 2026/03/27 | 24.94% | 9.98% | 4.93% | 3.98% | 1.04% | 1.28% | 0% | 0% | 13.22% | 0.11% |
| 2026/03/28 | 26.39% | 0% | 8.37% | 6% | 1.62% | 2.78% | 4.94% | 0% | 6.93% | 0% |
| 2026/03/29 | 34.71% | 0% | 7.94% | 5.76% | 2.64% | 3.33% | 0% | 0% | 0% | 10.62% |
| 2026/03/30 | 23.91% | 7.51% | 10.23% | 5.79% | 2.37% | 1.91% | 0% | 0% | 3.26% | 0.27% |
| 2026/03/31 | 39.01% | 15.77% | 10.15% | 6.08% | 4.23% | 2.72% | 0.01% | 0% | 0% | 0% |
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In March 2026, txu.com led with a fluctuating impression share, peaking at 39.01% on the 31st. Chargepoint.com saw a significant drop after an early spike, while reliant.com maintained a steady presence. Choosetexaspower.org and directenergy.com had modest shares, with bluettipower.com and comparepower.com showing sporadic increases. Constellationhome.com and poweringchicago.com had minimal impact. The month concluded with txu.com dominating the impression share landscape.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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ChargePoint leads with a comprehensive EV charging network, emphasizing seamless electrification. Constellation Home highlights tax credits for Houston’s EV owners. Deferit offers flexible utility bill payments. Parker & Sons promises quick, honest EV charger installations. Sila provides 24/7 emergency EV charging services with financing options.
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How to use the US Energy, Utilities & Waste Electric March 2026 Report
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