Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 24.4514536478 |
| 75.5485463522 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 21 |
| 79 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| txu.com | 25.8 |
| chargepoint.com | 24.13 |
| reliant.com | 16.67 |
| choosetexaspower.org | 3 |
| directenergy.com | 2.18 |
| se.com | 1.94 |
| coned.com | 1.78 |
| georgiapower.com | 1.61 |
| cyberswitching.com | 1.19 |
| enphase.com | 1.16 |
| others | 20.54 |
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In the PPC landscape, txu.com leads with 25.8% click share, closely followed by chargepoint.com at 24.13%. Reliant.com holds 16.67%, while ‘others’ collectively capture 20.54%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | txu.com | reliant.com | choosetexaspower.org | chargepoint.com | directenergy.com | justenergy.com | cleanchoiceenergy.com | powersetter.com | comparepower.com | homeenergyclub.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 31.8% | 23.34% | 9.23% | 6.07% | 2.38% | 0.24% | 1.55% | 1.91% | 1.67% | 1.7% |
| 2025/11/02 | 25.61% | 26.05% | 6.23% | 8.05% | 4.77% | 0.13% | 1.93% | 0.76% | 2.51% | 0% |
| 2025/11/03 | 33.53% | 19.28% | 7.23% | 12.96% | 1.83% | 0.25% | 1.43% | 0.04% | 1.4% | 1.51% |
| 2025/11/04 | 27.56% | 24.89% | 7.69% | 8.94% | 3.95% | 1.31% | 0.33% | 2.1% | 1.93% | 1.62% |
| 2025/11/05 | 29.06% | 23.3% | 8.35% | 15.92% | 1.47% | 0.44% | 0.91% | 0.62% | 1.71% | 1.92% |
| 2025/11/06 | 32.23% | 21.25% | 7.41% | 16.57% | 3.8% | 0.27% | 1.26% | 1.84% | 0.68% | 1.2% |
| 2025/11/07 | 24.12% | 16.09% | 7.55% | 10.84% | 4.3% | 0.32% | 0.67% | 1.15% | 0.7% | 0.57% |
| 2025/11/08 | 24.01% | 19.97% | 7.05% | 4.93% | 4.09% | 0.18% | 0.74% | 0.69% | 1.41% | 0.61% |
| 2025/11/09 | 29.58% | 21.08% | 6.45% | 10.7% | 4.85% | 0.02% | 1.81% | 0% | 0.49% | 0% |
| 2025/11/10 | 24.87% | 23.03% | 5.88% | 13.01% | 4.75% | 0.43% | 0.9% | 0.82% | 1.07% | 0.49% |
| 2025/11/11 | 23.15% | 22.82% | 10.04% | 8.85% | 9.06% | 1.48% | 1.01% | 0.24% | 3.07% | 1.22% |
| 2025/11/12 | 24.36% | 27.07% | 7.64% | 6.94% | 5.93% | 0.63% | 1.7% | 1.91% | 1.1% | 0.61% |
| 2025/11/13 | 26.5% | 28.6% | 8.15% | 12.93% | 5.48% | 0.58% | 0.3% | 0.55% | 1.47% | 1.28% |
| 2025/11/14 | 29.26% | 21.06% | 12.86% | 5.54% | 5.52% | 1.62% | 1.06% | 0.35% | 3.62% | 0.47% |
| 2025/11/15 | 27.11% | 27.57% | 13.73% | 3.31% | 2.98% | 6.65% | 1% | 0.1% | 3.11% | 1.31% |
| 2025/11/16 | 20.33% | 31.67% | 9.94% | 3.7% | 4.8% | 0.05% | 3.78% | 0.15% | 1.9% | 0% |
| 2025/11/17 | 27.31% | 23.51% | 9.84% | 9.9% | 6.17% | 1.25% | 0.63% | 0.02% | 2.66% | 1.4% |
| 2025/11/18 | 26.86% | 27.8% | 8.55% | 7.03% | 7.21% | 4.34% | 0.64% | 0.02% | 0.88% | 1.95% |
| 2025/11/19 | 27.64% | 25.95% | 7.07% | 12.56% | 7.38% | 0.67% | 0.31% | 0.31% | 1.47% | 1.29% |
| 2025/11/20 | 25.55% | 24.91% | 9.27% | 13.22% | 5.36% | 0.58% | 1.2% | 1.15% | 2.02% | 0.46% |
| 2025/11/21 | 31.98% | 28.02% | 7.64% | 10.96% | 3.28% | 0.76% | 1.83% | 0.51% | 0.92% | 0.76% |
| 2025/11/22 | 32.9% | 29.07% | 8.19% | 4.1% | 7.9% | 0.31% | 0.04% | 0.81% | 2.03% | 1.15% |
| 2025/11/23 | 34.62% | 17.4% | 8.62% | 3.11% | 4.55% | 0.05% | 1.16% | 1.08% | 1.74% | 0% |
| 2025/11/24 | 31.7% | 23.13% | 6.25% | 11% | 2.46% | 0.54% | 1.54% | 1.37% | 0.46% | 1.36% |
| 2025/11/25 | 28.2% | 27.77% | 9.51% | 11.69% | 4.74% | 3.9% | 0.47% | 0.3% | 1.52% | 0.68% |
| 2025/11/26 | 22.62% | 23.19% | 10.08% | 15.28% | 4.97% | 1.21% | 0.48% | 2.38% | 2% | 1.54% |
| 2025/11/27 | 27.21% | 26.72% | 5.85% | 13.55% | 7.06% | 4.24% | 1.23% | 1.72% | 1.15% | 0% |
| 2025/11/28 | 28.78% | 26.62% | 7.71% | 16.25% | 3.12% | 0.74% | 0.38% | 1.05% | 0.73% | 1.22% |
| 2025/11/29 | 29.2% | 29.21% | 9.01% | 3.48% | 1.95% | 0.08% | 3.52% | 2.15% | 1.92% | 0.18% |
| 2025/11/30 | 27.79% | 26.25% | 8.21% | 7.3% | 6.06% | 5.82% | 1.95% | 1.75% | 1.06% | 0% |
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In November 2025, txu.com led with fluctuating spend shares, peaking at 34.62%. Reliant.com followed, showing a steady rise mid-month. Choosetexaspower.org and chargepoint.com had moderate shares, while directenergy.com and justenergy.com trailed. The month ended with txu.com maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 101 |
| 2025/11/02 | 112 |
| 2025/11/03 | 110 |
| 2025/11/04 | 116 |
| 2025/11/05 | 125 |
| 2025/11/06 | 113 |
| 2025/11/07 | 129 |
| 2025/11/08 | 127 |
| 2025/11/09 | 106 |
| 2025/11/10 | 117 |
| 2025/11/11 | 97 |
| 2025/11/12 | 119 |
| 2025/11/13 | 97 |
| 2025/11/14 | 93 |
| 2025/11/15 | 91 |
| 2025/11/16 | 84 |
| 2025/11/17 | 87 |
| 2025/11/18 | 98 |
| 2025/11/19 | 99 |
| 2025/11/20 | 87 |
| 2025/11/21 | 101 |
| 2025/11/22 | 91 |
| 2025/11/23 | 97 |
| 2025/11/24 | 100 |
| 2025/11/25 | 102 |
| 2025/11/26 | 92 |
| 2025/11/27 | 95 |
| 2025/11/28 | 105 |
| 2025/11/29 | 109 |
| 2025/11/30 | 91 |
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November began with 101 advertisers, peaking at 129 on the 7th. A decline followed, reaching 84 on the 16th. The month concluded with 91 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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TXU.com surged with a 3.67% increase, while Cyberswitching.com dropped by 2.31%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | txu.com | chargepoint.com | reliant.com | constellationhome.com | directenergy.com | choosetexaspower.org | comed.com | powersetter.com | enphase.com | cyberswitching.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 23.3% | 10.82% | 8.13% | 5.87% | 6.37% | 3.68% | 1.12% | 2.81% | 0% | 0% |
| 2025/11/02 | 19.58% | 12.37% | 8.32% | 0.34% | 4.4% | 2.47% | 0.49% | 1.44% | 0% | 0% |
| 2025/11/03 | 24.44% | 22.46% | 5.3% | 0.02% | 3.63% | 2.63% | 8.59% | 0.06% | 0% | 0.32% |
| 2025/11/04 | 19.6% | 16.4% | 7.13% | 8.39% | 3.64% | 3.77% | 2.6% | 1.87% | 0% | 0% |
| 2025/11/05 | 20.84% | 31.07% | 6.85% | 0.01% | 2.57% | 3.75% | 2.42% | 0.26% | 0.31% | 1.49% |
| 2025/11/06 | 21.07% | 27.9% | 7.7% | 0% | 5.06% | 3.75% | 0.06% | 1.72% | 0.01% | 0.01% |
| 2025/11/07 | 13.15% | 14.89% | 3.36% | 0% | 3% | 1.9% | 3.19% | 1.92% | 7.67% | 2.77% |
| 2025/11/08 | 13.09% | 7.8% | 4% | 0.05% | 3.76% | 2.15% | 5.92% | 0.72% | 18.47% | 10% |
| 2025/11/09 | 16.86% | 17.81% | 4.97% | 0% | 5.6% | 2.04% | 1.21% | 0% | 3.4% | 8.65% |
| 2025/11/10 | 13.03% | 22.29% | 4.46% | 0% | 4.06% | 1.66% | 0.3% | 1.53% | 0.23% | 16.43% |
| 2025/11/11 | 14.71% | 17.47% | 6.21% | 0% | 6.63% | 5.54% | 0.31% | 0.68% | 0% | 5.41% |
| 2025/11/12 | 16.41% | 16.3% | 8.18% | 0.02% | 8.12% | 3.25% | 0.63% | 1.41% | 1.1% | 0.01% |
| 2025/11/13 | 20.12% | 25.58% | 9.25% | 0.01% | 4.44% | 3.02% | 3.04% | 1% | 0% | 0% |
| 2025/11/14 | 26% | 12.12% | 8.02% | 0% | 6.62% | 6.51% | 3.69% | 0.92% | 0% | 0% |
| 2025/11/15 | 27.24% | 8.06% | 13.39% | 0.44% | 4.89% | 9.64% | 0.03% | 0.08% | 0% | 0% |
| 2025/11/16 | 13.47% | 9.19% | 10.21% | 1.03% | 5.55% | 4.47% | 1.17% | 0.57% | 0% | 0% |
| 2025/11/17 | 23.86% | 27.7% | 8.55% | 0.26% | 5.82% | 4.82% | 0.43% | 0.03% | 0% | 0% |
| 2025/11/18 | 21.17% | 16.71% | 12.8% | 0.36% | 11.31% | 5.61% | 0.36% | 0.01% | 0% | 0.02% |
| 2025/11/19 | 20.28% | 24.37% | 11.22% | 2.22% | 8.15% | 6.79% | 0.02% | 0.59% | 0% | 0.28% |
| 2025/11/20 | 16.18% | 23.58% | 6.57% | 0.31% | 4.32% | 3.04% | 2.89% | 3.48% | 0% | 0% |
| 2025/11/21 | 24.38% | 23.17% | 9.01% | 0% | 5.28% | 3.45% | 0.09% | 1.91% | 0% | 0% |
| 2025/11/22 | 25.59% | 7.72% | 10.29% | 6.25% | 9.82% | 3.61% | 0.51% | 0.37% | 0.07% | 0% |
| 2025/11/23 | 18.28% | 3.74% | 3.61% | 0.09% | 2.63% | 2.75% | 6.5% | 3.19% | 0% | 0% |
| 2025/11/24 | 20.26% | 19.61% | 6.01% | 4.91% | 2.15% | 2.23% | 0.22% | 3.75% | 0% | 0% |
| 2025/11/25 | 22.9% | 26.63% | 9.55% | 0.11% | 3.36% | 4.7% | 0.69% | 0.9% | 0% | 0.02% |
| 2025/11/26 | 12.85% | 30.63% | 6.76% | 0.31% | 5.17% | 3.6% | 0.01% | 2.59% | 0% | 0% |
| 2025/11/27 | 18.28% | 30.41% | 10.33% | 0.82% | 6.65% | 2.45% | 0.31% | 0.68% | 0.41% | 0% |
| 2025/11/28 | 20% | 27.71% | 9.33% | 2.89% | 3.56% | 3% | 0.35% | 3.08% | 0% | 0% |
| 2025/11/29 | 19.83% | 5.74% | 9.08% | 0% | 2.14% | 3.6% | 0.35% | 3.27% | 0.93% | 0% |
| 2025/11/30 | 20.18% | 14.62% | 10.53% | 7.92% | 5.81% | 5.42% | 0.88% | 0.82% | 0.77% | 0.01% |
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In November 2025, TXU.com led with fluctuating impressions, peaking mid-month. Chargepoint.com saw significant spikes, especially early and late in the month. Reliant.com maintained a steady presence, while Constellationhome.com and Directenergy.com had minimal impact. The month concluded with TXU.com and Chargepoint.com dominating the scene.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of EV charging solutions, ChargePoint leads with its expansive network, emphasizing planning and smart installations. Constellation Home and Parker & Sons focus on the convenience of at-home chargers, while Sila highlights professional, same-day installations. MyEnergy promotes affordability and the electric future.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Energy, Utilities & Waste Electric November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Energy, Utilities & Waste Electric November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Energy, Utilities & Waste Electric November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Energy, Utilities & Waste Electric November 2025 Report aggregates data from across both device types and Google Shopping.
The US Energy, Utilities & Waste Electric November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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