US Energy, Utilities & Waste Electric - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.2780617915
68.7219382085
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 9%
Navigational 5%
Seasonal 0%
Local 6%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
txu.com 28.48
chargepoint.com 27.57
reliant.com 10.41
emporiaenergy.com 2.65
choosetexaspower.org 2.05
se.com 1.96
kempower.com 1.6
directenergy.com 1.26
coned.com 1.13
ekmmetering.com 1.03
others 21.86
  • txu.com - 28.48%
  • chargepoint.com - 27.57%
  • reliant.com - 10.41%
  • emporiaenergy.com - 2.65%
  • choosetexaspower.org - 2.05%
  • se.com - 1.96%
  • kempower.com - 1.6%
  • directenergy.com - 1.26%
  • coned.com - 1.13%
  • ekmmetering.com - 1.03%
  • others - 21.86%

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In the competitive landscape of Google PPC, txu.com leads with a 28.48% click share, closely followed by chargepoint.com at 27.57%. Reliant.com holds a significant 10.41%, while ‘others’ collectively capture 21.86%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com reliant.com chargepoint.com choosetexaspower.org emporiaenergy.com justenergy.com comparepower.com directenergy.com electricityrates.com evergy.com
2026/05/01 33.1% 18.44% 15.9% 8.26% 0% 1.04% 1.93% 2.62% 0.74% 0%
2026/05/02 33.26% 31.68% 0.64% 4.81% 1.38% 0.14% 2.11% 1.01% 1.74% 0%
2026/05/03 40.33% 31% 3.74% 5.49% 0% 0.01% 3.94% 3.14% 0.37% 0%
2026/05/04 32.41% 22.39% 9.8% 4.73% 0.46% 0.04% 2.65% 0.93% 1.25% 1.36%
2026/05/05 28.44% 21.83% 13.94% 9.17% 0.51% 0.92% 2.02% 1.47% 0.52% 0.23%
2026/05/06 31.88% 22.16% 11.04% 7.59% 0.11% 2.81% 2.01% 1.87% 0.36% 2.15%
2026/05/07 34.95% 18.94% 17.11% 6.38% 0.49% 0.77% 2.22% 4.54% 0.67% 0%
2026/05/08 32.44% 22.1% 10.47% 6.23% 0% 1.13% 2.79% 1.36% 1% 0%
2026/05/09 32.43% 15.87% 3.83% 5.21% 0.8% 5.9% 3.37% 4.24% 1.16% 0.6%
2026/05/10 30.01% 27.87% 4.7% 4.98% 0.32% 0.05% 4.13% 5.1% 3.24% 0%
2026/05/11 27.45% 15.87% 11.21% 3.75% 3.28% 0.71% 1.9% 4.76% 1.41% 4.51%
2026/05/12 28.85% 17.75% 8.5% 4.11% 3.4% 1.24% 2.3% 2.42% 1.98% 3.9%
2026/05/13 30.28% 22.21% 7.44% 5.79% 2.4% 3.28% 2.02% 2.05% 2.76% 1.21%
2026/05/14 28.32% 16.96% 18.1% 6.3% 2.31% 1.12% 2.99% 4.01% 1.91% 0.56%
2026/05/15 31.88% 21.72% 10.29% 6.12% 0% 1.11% 2.74% 1.33% 0.99% 0%
2026/05/16 31.51% 22.83% 2.71% 8.43% 5.02% 0.07% 4.61% 1.17% 2.6% 1.17%
2026/05/17 28.88% 15.98% 7.78% 6.24% 5.89% 0.05% 4.01% 2.46% 1.83% 0.41%
2026/05/18 29.01% 15.37% 12.27% 5.62% 1.77% 2.77% 1.8% 3.66% 1.9% 0%
2026/05/19 22.79% 24.24% 11.99% 8.71% 2.37% 2.94% 1.93% 3.19% 0.52% 0%
2026/05/20 28.04% 12.69% 10.65% 7.36% 4.2% 2.1% 3.76% 2.46% 1.39% 1.79%
2026/05/21 28.64% 7.66% 16.13% 8.34% 3.1% 0.23% 2.76% 2.68% 2.37% 4.17%
2026/05/22 25.41% 12.04% 19.35% 6.53% 3.62% 1.9% 3.29% 3.32% 1.52% 1.75%
2026/05/23 32.71% 13.36% 0.67% 7.05% 4.98% 1.84% 2.92% 3.4% 1.16% 2.81%
2026/05/24 28.75% 16.91% 6.53% 6.16% 3.04% 0.02% 3.54% 6.53% 1.52% 2.81%
2026/05/25 27.33% 11.39% 18.69% 6.28% 4.36% 1.21% 1.78% 4.15% 1.79% 2.1%
2026/05/26 27.64% 18.51% 10.77% 6.42% 3.13% 0.49% 2.18% 3.86% 3.52% 1.05%
2026/05/27 25.34% 16.79% 12.27% 9.64% 1.58% 2.47% 2.45% 2.99% 0.75% 3.64%
2026/05/28 19.63% 16.98% 21.81% 7.13% 1.82% 1.08% 1.93% 1.14% 0.78% 2.85%
2026/05/29 26.8% 19.09% 12.78% 8.16% 3.05% 0.66% 1.78% 4.41% 0.72% 2.84%
2026/05/30 29.61% 14.86% 8.03% 7.73% 3.41% 2.22% 2.53% 3.46% 1.16% 1.18%
2026/05/31 27.01% 12.9% 8.77% 6.26% 4.85% 3.31% 2.58% 1.95% 1.32% 0.81%
  • txu.com
  • reliant.com
  • chargepoint.com
  • choosetexaspower.org
  • emporiaenergy.com
  • justenergy.com
  • comparepower.com
  • directenergy.com
  • electricityrates.com
  • evergy.com

Copyright © Adthena. All rights reserved.

In May 2026, TXU.com led with fluctuating spend, peaking early at 40.33%. Reliant.com saw a mid-month dip, while ChargePoint.com surged late. ChooseTexasPower.org remained steady, and EmporiaEnergy.com had minor spikes. The month ended with TXU.com maintaining dominance.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 57
2026/05/02 66
2026/05/03 63
2026/05/04 79
2026/05/05 74
2026/05/06 81
2026/05/07 71
2026/05/08 76
2026/05/09 71
2026/05/10 65
2026/05/11 105
2026/05/12 102
2026/05/13 88
2026/05/14 105
2026/05/15 76
2026/05/16 88
2026/05/17 90
2026/05/18 89
2026/05/19 89
2026/05/20 93
2026/05/21 107
2026/05/22 111
2026/05/23 99
2026/05/24 102
2026/05/25 112
2026/05/26 116
2026/05/27 121
2026/05/28 107
2026/05/29 98
2026/05/30 99
2026/05/31 108

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May began with 57 advertisers, peaking at 121 by month’s end. The steady rise reflects growing competition, concluding with 108 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chargepoint.com 2.9%
se.com 1.62%
emporiaenergy.com 1.5%
cyberswitching.com 0.91%
sce.com 0.81%
steadfastelec.com -0.66%
poweringchicago.com -1.04%
coned.com -1.09%
reliant.com -3.15%
txu.com -5.16%

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In the past month, chargepoint.com surged with a 2.90% click share increase, while txu.com faced a significant drop of 5.16%.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chargepoint.com txu.com emporiaenergy.com kempower.com directenergy.com reliant.com choosetexaspower.org electricityrates.com comparepower.com poweringchicago.com
2026/05/01 26.04% 14.07% 0% 12.56% 2.91% 4.66% 3.24% 0.53% 1.02% 3.85%
2026/05/02 1.36% 16.18% 4.86% 7.12% 2.29% 8.48% 1.97% 3.65% 1.47% 9.49%
2026/05/03 10.69% 25.34% 0% 0% 6.18% 10.51% 3.36% 0.33% 3.88% 0%
2026/05/04 15.27% 12.67% 1.28% 23.94% 1.53% 4.61% 1.72% 1.57% 1.59% 5.2%
2026/05/05 23.55% 12.82% 1.39% 8.48% 2.36% 5.27% 4.28% 0.19% 1.17% 0.46%
2026/05/06 23.83% 18.11% 0.37% 0% 4.3% 11.99% 5.04% 0.29% 1.41% 0.5%
2026/05/07 34.13% 16.66% 1.12% 0% 6.67% 5.74% 3.21% 0.95% 1.37% 0%
2026/05/08 17.99% 15.58% 0% 9.54% 1.67% 5.14% 2.76% 1.29% 1.54% 0%
2026/05/09 6.01% 13.61% 2.36% 0% 6.08% 3.64% 2.23% 2.31% 1.65% 15.42%
2026/05/10 8.5% 14.2% 0.77% 0% 9.64% 7.35% 2.18% 6.25% 3.01% 0.15%
2026/05/11 17.34% 9.92% 7.12% 0% 5.74% 3.43% 1.3% 1.29% 0.94% 0%
2026/05/12 15.29% 11.81% 7.65% 0% 2.58% 4.19% 1.39% 2.29% 1.33% 0%
2026/05/13 15.62% 14.16% 6.26% 0% 3.77% 6.62% 2.61% 4.2% 1.13% 0%
2026/05/14 27.95% 10.07% 4.81% 0% 6.23% 3.33% 2.13% 2.86% 1.38% 5.58%
2026/05/15 17.99% 15.58% 0% 9.54% 1.67% 5.14% 2.76% 1.29% 1.54% 0%
2026/05/16 5.89% 13.08% 12.61% 0% 1.74% 8.3% 2.65% 2.72% 2.24% 2.91%
2026/05/17 12.4% 12.21% 14.18% 0.1% 3.43% 4.52% 2.84% 2.08% 2.31% 0%
2026/05/18 23.29% 12.21% 4.33% 0% 3.18% 5.32% 3.17% 2.67% 1.11% 0%
2026/05/19 23.74% 10.53% 6.74% 0% 4.11% 6.87% 4.63% 0.6% 1.34% 0.4%
2026/05/20 16.35% 9.86% 9.06% 0% 3.95% 3.01% 2.5% 1.84% 2% 2.76%
2026/05/21 26.72% 9.85% 6.42% 0.23% 4.95% 1.6% 2.68% 3.37% 1.52% 0%
2026/05/22 30.14% 9.19% 7.92% 0% 4.03% 3.04% 1.97% 1.63% 1.52% 0.32%
2026/05/23 1.43% 14.68% 13.02% 0% 4.24% 4.1% 3.24% 0.59% 1.78% 0.09%
2026/05/24 13% 12.7% 8.96% 0% 8.05% 4.37% 2.39% 1.99% 2.22% 3.44%
2026/05/25 27.32% 8.71% 8.23% 0% 5.51% 2.48% 2.17% 1.47% 0.81% 0.37%
2026/05/26 18.84% 10.21% 7.09% 2.32% 4.52% 4.69% 2.23% 3.29% 1.39% 0%
2026/05/27 19.97% 9.48% 3.18% 6.46% 2.79% 5.64% 3.9% 1.14% 1.68% 0%
2026/05/28 34.56% 7.43% 3.95% 14.4% 2.06% 3.42% 2.9% 0.78% 1.06% 0.41%
2026/05/29 21.08% 10.26% 6.51% 6.5% 4.16% 5.02% 3% 0.76% 0.95% 0%
2026/05/30 14.44% 13% 8.6% 2.94% 6.69% 4.74% 2.84% 1.87% 1.59% 0%
2026/05/31 13.35% 11.19% 10.3% 6.5% 3.81% 3.07% 2.37% 1.62% 1.38% 0%
  • chargepoint.com
  • txu.com
  • emporiaenergy.com
  • kempower.com
  • directenergy.com
  • reliant.com
  • choosetexaspower.org
  • electricityrates.com
  • comparepower.com
  • poweringchicago.com

Copyright © Adthena. All rights reserved.

Chargepoint.com dominated May with fluctuating impressions, peaking at 34.56% on the 28th. Txu.com maintained steady visibility, while emporiaenergy.com saw a mid-month surge. Kempower.com and directenergy.com had sporadic highs. The month concluded with chargepoint.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    ChargePoint EV Charging https://www.chargepoint.com

    Electric Vehicle Charging — Download Our EV Charging for Business Guide And Propel You Ahead Of The Competition. ChargePoint Helps You Plan, Install And Launch Smart Electric Vehicle Charging Solutions.

  2. 2
    2026 EV Tax Credit Available https://www.constellationhome.com

    Instant, Upfront Pricing — The convenience of owning an EV is even greater when you have an at-home charging station.

  3. 3
    Explore EV Chargers https://myenergy.ny.gov

    Electrify Your Drive — Switching has never been more affordable. Explore e-bikes, scooters, & home EV chargers. Switch to an EV and charge at home and on the go. The future...

  4. 4
    Vehicle Charging Stations - Flat Rate Pricing - Same Day Services https://www.petermanhvac.com

    Louisville's Heating & Cooling Experts | Backed By 6,200+ Trusted ReviewsÂ. Free Electric...

  5. 5
    The 8 Best Portable Power Stations of 2026 https://popularmechanics.com › best-portable › power-station

    Find the right Portable Power Station that fits your budget and needs. See Our Top Picks! Be prepared for unexpected power failures and off-the-grid...

Copyright © Adthena. All rights reserved.

In the competitive landscape of electric vehicle (EV) charging, ChargePoint leads with a focus on smart solutions, while Constellation Home highlights tax credits and convenience. MyEnergy promotes affordability and versatility, Peterman HVAC emphasizes reliability with flat-rate pricing, and Popular Mechanics offers portable power solutions for preparedness.

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