US Energy, Utilities & Waste Electric - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.4514536478
75.5485463522
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 7%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
txu.com 25.8
chargepoint.com 24.13
reliant.com 16.67
choosetexaspower.org 3
directenergy.com 2.18
se.com 1.94
coned.com 1.78
georgiapower.com 1.61
cyberswitching.com 1.19
enphase.com 1.16
others 20.54
  • txu.com - 25.8%
  • chargepoint.com - 24.13%
  • reliant.com - 16.67%
  • choosetexaspower.org - 3%
  • directenergy.com - 2.18%
  • se.com - 1.94%
  • coned.com - 1.78%
  • georgiapower.com - 1.61%
  • cyberswitching.com - 1.19%
  • enphase.com - 1.16%
  • others - 20.54%

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In the PPC landscape, txu.com leads with 25.8% click share, closely followed by chargepoint.com at 24.13%. Reliant.com holds 16.67%, while ‘others’ collectively capture 20.54%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com reliant.com choosetexaspower.org chargepoint.com directenergy.com justenergy.com cleanchoiceenergy.com powersetter.com comparepower.com homeenergyclub.com
2025/11/01 31.8% 23.34% 9.23% 6.07% 2.38% 0.24% 1.55% 1.91% 1.67% 1.7%
2025/11/02 25.61% 26.05% 6.23% 8.05% 4.77% 0.13% 1.93% 0.76% 2.51% 0%
2025/11/03 33.53% 19.28% 7.23% 12.96% 1.83% 0.25% 1.43% 0.04% 1.4% 1.51%
2025/11/04 27.56% 24.89% 7.69% 8.94% 3.95% 1.31% 0.33% 2.1% 1.93% 1.62%
2025/11/05 29.06% 23.3% 8.35% 15.92% 1.47% 0.44% 0.91% 0.62% 1.71% 1.92%
2025/11/06 32.23% 21.25% 7.41% 16.57% 3.8% 0.27% 1.26% 1.84% 0.68% 1.2%
2025/11/07 24.12% 16.09% 7.55% 10.84% 4.3% 0.32% 0.67% 1.15% 0.7% 0.57%
2025/11/08 24.01% 19.97% 7.05% 4.93% 4.09% 0.18% 0.74% 0.69% 1.41% 0.61%
2025/11/09 29.58% 21.08% 6.45% 10.7% 4.85% 0.02% 1.81% 0% 0.49% 0%
2025/11/10 24.87% 23.03% 5.88% 13.01% 4.75% 0.43% 0.9% 0.82% 1.07% 0.49%
2025/11/11 23.15% 22.82% 10.04% 8.85% 9.06% 1.48% 1.01% 0.24% 3.07% 1.22%
2025/11/12 24.36% 27.07% 7.64% 6.94% 5.93% 0.63% 1.7% 1.91% 1.1% 0.61%
2025/11/13 26.5% 28.6% 8.15% 12.93% 5.48% 0.58% 0.3% 0.55% 1.47% 1.28%
2025/11/14 29.26% 21.06% 12.86% 5.54% 5.52% 1.62% 1.06% 0.35% 3.62% 0.47%
2025/11/15 27.11% 27.57% 13.73% 3.31% 2.98% 6.65% 1% 0.1% 3.11% 1.31%
2025/11/16 20.33% 31.67% 9.94% 3.7% 4.8% 0.05% 3.78% 0.15% 1.9% 0%
2025/11/17 27.31% 23.51% 9.84% 9.9% 6.17% 1.25% 0.63% 0.02% 2.66% 1.4%
2025/11/18 26.86% 27.8% 8.55% 7.03% 7.21% 4.34% 0.64% 0.02% 0.88% 1.95%
2025/11/19 27.64% 25.95% 7.07% 12.56% 7.38% 0.67% 0.31% 0.31% 1.47% 1.29%
2025/11/20 25.55% 24.91% 9.27% 13.22% 5.36% 0.58% 1.2% 1.15% 2.02% 0.46%
2025/11/21 31.98% 28.02% 7.64% 10.96% 3.28% 0.76% 1.83% 0.51% 0.92% 0.76%
2025/11/22 32.9% 29.07% 8.19% 4.1% 7.9% 0.31% 0.04% 0.81% 2.03% 1.15%
2025/11/23 34.62% 17.4% 8.62% 3.11% 4.55% 0.05% 1.16% 1.08% 1.74% 0%
2025/11/24 31.7% 23.13% 6.25% 11% 2.46% 0.54% 1.54% 1.37% 0.46% 1.36%
2025/11/25 28.2% 27.77% 9.51% 11.69% 4.74% 3.9% 0.47% 0.3% 1.52% 0.68%
2025/11/26 22.62% 23.19% 10.08% 15.28% 4.97% 1.21% 0.48% 2.38% 2% 1.54%
2025/11/27 27.21% 26.72% 5.85% 13.55% 7.06% 4.24% 1.23% 1.72% 1.15% 0%
2025/11/28 28.78% 26.62% 7.71% 16.25% 3.12% 0.74% 0.38% 1.05% 0.73% 1.22%
2025/11/29 29.2% 29.21% 9.01% 3.48% 1.95% 0.08% 3.52% 2.15% 1.92% 0.18%
2025/11/30 27.79% 26.25% 8.21% 7.3% 6.06% 5.82% 1.95% 1.75% 1.06% 0%
  • txu.com
  • reliant.com
  • choosetexaspower.org
  • chargepoint.com
  • directenergy.com
  • justenergy.com
  • cleanchoiceenergy.com
  • powersetter.com
  • comparepower.com
  • homeenergyclub.com

Copyright © Adthena. All rights reserved.

In November 2025, txu.com led with fluctuating spend shares, peaking at 34.62%. Reliant.com followed, showing a steady rise mid-month. Choosetexaspower.org and chargepoint.com had moderate shares, while directenergy.com and justenergy.com trailed. The month ended with txu.com maintaining dominance.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 101
2025/11/02 112
2025/11/03 110
2025/11/04 116
2025/11/05 125
2025/11/06 113
2025/11/07 129
2025/11/08 127
2025/11/09 106
2025/11/10 117
2025/11/11 97
2025/11/12 119
2025/11/13 97
2025/11/14 93
2025/11/15 91
2025/11/16 84
2025/11/17 87
2025/11/18 98
2025/11/19 99
2025/11/20 87
2025/11/21 101
2025/11/22 91
2025/11/23 97
2025/11/24 100
2025/11/25 102
2025/11/26 92
2025/11/27 95
2025/11/28 105
2025/11/29 109
2025/11/30 91

Copyright © Adthena. All rights reserved.

November began with 101 advertisers, peaking at 129 on the 7th. A decline followed, reaching 84 on the 16th. The month concluded with 91 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
txu.com 3.67%
reliant.com 2.44%
chargepoint.com 2.34%
coned.com 1.09%
justenergy.com 0.62%
tesla.com -1.03%
georgiapower.com -1.17%
xcelenergy.com -1.47%
enphase.com -2.19%
cyberswitching.com -2.31%

Copyright © Adthena. All rights reserved.

TXU.com surged with a 3.67% increase, while Cyberswitching.com dropped by 2.31%.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date txu.com chargepoint.com reliant.com constellationhome.com directenergy.com choosetexaspower.org comed.com powersetter.com enphase.com cyberswitching.com
2025/11/01 23.3% 10.82% 8.13% 5.87% 6.37% 3.68% 1.12% 2.81% 0% 0%
2025/11/02 19.58% 12.37% 8.32% 0.34% 4.4% 2.47% 0.49% 1.44% 0% 0%
2025/11/03 24.44% 22.46% 5.3% 0.02% 3.63% 2.63% 8.59% 0.06% 0% 0.32%
2025/11/04 19.6% 16.4% 7.13% 8.39% 3.64% 3.77% 2.6% 1.87% 0% 0%
2025/11/05 20.84% 31.07% 6.85% 0.01% 2.57% 3.75% 2.42% 0.26% 0.31% 1.49%
2025/11/06 21.07% 27.9% 7.7% 0% 5.06% 3.75% 0.06% 1.72% 0.01% 0.01%
2025/11/07 13.15% 14.89% 3.36% 0% 3% 1.9% 3.19% 1.92% 7.67% 2.77%
2025/11/08 13.09% 7.8% 4% 0.05% 3.76% 2.15% 5.92% 0.72% 18.47% 10%
2025/11/09 16.86% 17.81% 4.97% 0% 5.6% 2.04% 1.21% 0% 3.4% 8.65%
2025/11/10 13.03% 22.29% 4.46% 0% 4.06% 1.66% 0.3% 1.53% 0.23% 16.43%
2025/11/11 14.71% 17.47% 6.21% 0% 6.63% 5.54% 0.31% 0.68% 0% 5.41%
2025/11/12 16.41% 16.3% 8.18% 0.02% 8.12% 3.25% 0.63% 1.41% 1.1% 0.01%
2025/11/13 20.12% 25.58% 9.25% 0.01% 4.44% 3.02% 3.04% 1% 0% 0%
2025/11/14 26% 12.12% 8.02% 0% 6.62% 6.51% 3.69% 0.92% 0% 0%
2025/11/15 27.24% 8.06% 13.39% 0.44% 4.89% 9.64% 0.03% 0.08% 0% 0%
2025/11/16 13.47% 9.19% 10.21% 1.03% 5.55% 4.47% 1.17% 0.57% 0% 0%
2025/11/17 23.86% 27.7% 8.55% 0.26% 5.82% 4.82% 0.43% 0.03% 0% 0%
2025/11/18 21.17% 16.71% 12.8% 0.36% 11.31% 5.61% 0.36% 0.01% 0% 0.02%
2025/11/19 20.28% 24.37% 11.22% 2.22% 8.15% 6.79% 0.02% 0.59% 0% 0.28%
2025/11/20 16.18% 23.58% 6.57% 0.31% 4.32% 3.04% 2.89% 3.48% 0% 0%
2025/11/21 24.38% 23.17% 9.01% 0% 5.28% 3.45% 0.09% 1.91% 0% 0%
2025/11/22 25.59% 7.72% 10.29% 6.25% 9.82% 3.61% 0.51% 0.37% 0.07% 0%
2025/11/23 18.28% 3.74% 3.61% 0.09% 2.63% 2.75% 6.5% 3.19% 0% 0%
2025/11/24 20.26% 19.61% 6.01% 4.91% 2.15% 2.23% 0.22% 3.75% 0% 0%
2025/11/25 22.9% 26.63% 9.55% 0.11% 3.36% 4.7% 0.69% 0.9% 0% 0.02%
2025/11/26 12.85% 30.63% 6.76% 0.31% 5.17% 3.6% 0.01% 2.59% 0% 0%
2025/11/27 18.28% 30.41% 10.33% 0.82% 6.65% 2.45% 0.31% 0.68% 0.41% 0%
2025/11/28 20% 27.71% 9.33% 2.89% 3.56% 3% 0.35% 3.08% 0% 0%
2025/11/29 19.83% 5.74% 9.08% 0% 2.14% 3.6% 0.35% 3.27% 0.93% 0%
2025/11/30 20.18% 14.62% 10.53% 7.92% 5.81% 5.42% 0.88% 0.82% 0.77% 0.01%
  • txu.com
  • chargepoint.com
  • reliant.com
  • constellationhome.com
  • directenergy.com
  • choosetexaspower.org
  • comed.com
  • powersetter.com
  • enphase.com
  • cyberswitching.com

Copyright © Adthena. All rights reserved.

In November 2025, TXU.com led with fluctuating impressions, peaking mid-month. Chargepoint.com saw significant spikes, especially early and late in the month. Reliant.com maintained a steady presence, while Constellationhome.com and Directenergy.com had minimal impact. The month concluded with TXU.com and Chargepoint.com dominating the scene.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    ChargePoint EV Charging https://www.chargepoint.com

    Largest EV Charging Network — ChargePoint Helps You Plan, Install And Launch Smart Electric Vehicle Charging Solutions

  2. 2
    EV Car Charger Installation - Level 2 EV Car Charger https://www.constellationhome.com

    The convenience of owning an EV is even greater when you have an at-home charging station.

  3. 3
    Explore EV Chargers https://myenergy.ny.gov

    Clean Transportation Options — Switch to an EV and charge at home and on the go. The future of transportation is electric. Switching has never been more affordable. Explore e-bikes...

  4. 4
    EV Charger Installation in Arizona https://www.parkerandsons.com

    Contact us today for expert and efficient EV charger installations throughout Arizona. Got an EV? Keep it charged and ready to go with your own EV charger.

  5. 5
    Get EV Charging Install | Electric Car Charging Stations | Upfront Pricing https://philadelphia.sila.com › ev › charging

    Sila Offers 24/7 Emergency Service for Plumbing & HVAC Needs Backed by 100% Satisfaction. Schedule Your Professional EV Charging Station Install with Our Sila® Team. Same Day Services.

Copyright © Adthena. All rights reserved.

In the competitive landscape of EV charging solutions, ChargePoint leads with its expansive network, emphasizing planning and smart installations. Constellation Home and Parker & Sons focus on the convenience of at-home chargers, while Sila highlights professional, same-day installations. MyEnergy promotes affordability and the electric future.

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