US Energy, Utilities & Waste Electric - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.4701710841
83.5298289159
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 7%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 5%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
txu.com 36.71
chargepoint.com 19.08
reliant.com 13.43
choosetexaspower.org 2.72
coned.com 2.48
georgiapower.com 2.12
directenergy.com 1.81
se.com 1.35
bluettipower.com 1.05
comparepower.com 0.9
others 18.35
  • txu.com - 36.71%
  • chargepoint.com - 19.08%
  • reliant.com - 13.43%
  • choosetexaspower.org - 2.72%
  • coned.com - 2.48%
  • georgiapower.com - 2.12%
  • directenergy.com - 1.81%
  • se.com - 1.35%
  • bluettipower.com - 1.05%
  • comparepower.com - 0.9%
  • others - 18.35%

Copyright © Adthena. All rights reserved.

In the PPC landscape, txu.com dominates with 36.71% click share, followed by chargepoint.com at 19.08%. “Others” collectively hold 18.35%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com reliant.com choosetexaspower.org chargepoint.com comparepower.com directenergy.com greenmountainenergy.com justenergy.com cleanchoiceenergy.com evergy.com
2026/03/01 29.92% 32.08% 5.81% 12.39% 1.82% 0.89% 1.03% 0.07% 0.71% 0%
2026/03/02 29.96% 23.93% 6.13% 22.73% 2.15% 2.99% 0.38% 0.63% 0.39% 0%
2026/03/03 31.67% 26% 6.6% 3.94% 2.17% 3.05% 1.59% 0.7% 0.28% 0%
2026/03/04 29.24% 21.17% 14.75% 5.31% 3.61% 0.66% 6.44% 6.49% 0.72% 0%
2026/03/05 31.26% 27.95% 6.71% 10.62% 1.88% 3.71% 0.31% 0.66% 0.47% 3.14%
2026/03/06 29.56% 31.01% 7.76% 3.11% 2.79% 2.94% 0.35% 0.68% 0.85% 5.7%
2026/03/07 30.98% 32.9% 5.67% 0% 3.24% 8.34% 0.62% 0.31% 0.09% 0.01%
2026/03/08 26.33% 29.5% 11.5% 0.33% 2.87% 6.62% 5.08% 0% 1.57% 2.72%
2026/03/09 35.08% 17.06% 5.84% 12.49% 1.87% 5.83% 0.22% 0.64% 0.97% 0.11%
2026/03/10 25.34% 29.89% 8.43% 5.72% 2.22% 6.08% 5.18% 2.5% 0% 0.17%
2026/03/11 24.22% 30.84% 8.56% 10.28% 2.65% 4.39% 1.37% 1.74% 0% 0%
2026/03/12 33.69% 25.3% 8.84% 6.96% 3.66% 6.34% 1.12% 0.45% 0.21% 0.03%
2026/03/13 30.7% 21.56% 5.84% 16.26% 2.98% 10.36% 0.15% 0% 2.35% 0%
2026/03/14 37.8% 25.19% 6.71% 4.09% 3.13% 6.7% 0.08% 0.11% 1.34% 0%
2026/03/15 33.75% 24.4% 8.23% 8.8% 2.69% 3.1% 4.52% 0.23% 1.11% 0%
2026/03/16 32.23% 15.06% 8.31% 14.9% 1.6% 7.76% 2.98% 1.12% 0.18% 0%
2026/03/17 27.78% 20.91% 8.19% 12.76% 1.71% 3.55% 2.32% 2.2% 1.42% 0.23%
2026/03/18 35.88% 18.04% 6.26% 7.34% 3.47% 8.11% 0% 1.54% 1.05% 0%
2026/03/19 37.8% 12.43% 6.6% 4.23% 4.28% 9.38% 0.03% 1.83% 0.22% 0%
2026/03/20 35.46% 21.97% 6.37% 8.66% 2.92% 3.44% 1.89% 1.78% 0.89% 0%
2026/03/21 31.32% 31.75% 8.05% 3.8% 4.65% 2.86% 0.29% 1.59% 0.57% 0%
2026/03/22 34.21% 23.28% 7.32% 0.32% 4.3% 3.56% 0.04% 0.22% 1.15% 0%
2026/03/23 34.5% 24.53% 5.16% 11.35% 1.67% 2.73% 0.05% 0.77% 0.03% 1.81%
2026/03/24 39.66% 29.24% 5.13% 7.77% 2.56% 1.9% 0.02% 0% 0.17% 0%
2026/03/25 34.4% 23.21% 13.55% 7.96% 3.48% 1.57% 1.37% 3.37% 0.32% 0%
2026/03/26 37.68% 24.51% 7.33% 10.91% 3.99% 0.57% 0.09% 1.06% 0.24% 0.02%
2026/03/27 36.89% 20.09% 8.1% 5.18% 2.72% 0.62% 0.28% 5.65% 2.18% 1.14%
2026/03/28 43.29% 23.68% 9.11% 0% 4.09% 0.95% 0.17% 1.75% 0% 0.07%
2026/03/29 43.71% 23.22% 8.31% 0% 4.55% 2.04% 0.56% 0.21% 0.62% 0%
2026/03/30 34.85% 25.97% 8.73% 3.73% 3.2% 1.9% 0.48% 3.44% 0.03% 2.4%
2026/03/31 45.59% 25.54% 6.42% 5.84% 3.63% 2.52% 0.18% 0.12% 0.09% 0%
  • txu.com
  • reliant.com
  • choosetexaspower.org
  • chargepoint.com
  • comparepower.com
  • directenergy.com
  • greenmountainenergy.com
  • justenergy.com
  • cleanchoiceenergy.com
  • evergy.com

Copyright © Adthena. All rights reserved.

In March 2026, TXU.com led with fluctuating spend, peaking at 45.59. Reliant.com saw a decline, ending at 25.54. Choosetexaspower.org maintained stability, while Chargepoint.com showed inconsistency. The month concluded with TXU.com dominating.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 73
2026/03/02 81
2026/03/03 86
2026/03/04 81
2026/03/05 87
2026/03/06 81
2026/03/07 74
2026/03/08 69
2026/03/09 77
2026/03/10 75
2026/03/11 71
2026/03/12 75
2026/03/13 68
2026/03/14 71
2026/03/15 61
2026/03/16 77
2026/03/17 96
2026/03/18 71
2026/03/19 98
2026/03/20 77
2026/03/21 65
2026/03/22 66
2026/03/23 88
2026/03/24 66
2026/03/25 66
2026/03/26 60
2026/03/27 75
2026/03/28 62
2026/03/29 53
2026/03/30 70
2026/03/31 59

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 98 on March 19. The month concluded with a decrease, ending at 59.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
txu.com 6.38%
coned.com 1.42%
bluettipower.com 1.22%
xcelenergy.com 1.18%
constellationhome.com 1.1%
cyberswitching.com -0.86%
directenergy.com -0.95%
ads-tec-energy.com -0.95%
reliant.com -2.18%
chargepoint.com -5.12%

Copyright © Adthena. All rights reserved.

TXU.com surged with a 6.38% click share increase, while ChargePoint.com dropped by 5.12%. Coned.com and BluettiPower.com also saw positive gains.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date txu.com chargepoint.com reliant.com choosetexaspower.org directenergy.com comparepower.com poweringchicago.com ads-tec-energy.com bluettipower.com constellationhome.com
2026/03/01 19.82% 20.3% 13.85% 3.58% 2.71% 0.95% 0% 7.35% 0% 0%
2026/03/02 17.82% 35.58% 8.06% 3% 3.84% 1.3% 0% 0% 0.7% 0.05%
2026/03/03 18.68% 7.37% 7.07% 3.17% 1.43% 1.3% 0% 5.8% 0% 11.24%
2026/03/04 19.49% 13.49% 7.12% 9.1% 2.01% 2.06% 3.09% 0% 2.48% 0%
2026/03/05 20.81% 16.55% 7.95% 3.7% 4.49% 1.28% 0.05% 3.46% 0.69% 0%
2026/03/06 15.83% 8.67% 8.21% 3.41% 3.97% 1.49% 3.21% 0% 0.64% 0%
2026/03/07 19.92% 0% 11.92% 2.42% 6.94% 1.57% 0.1% 0% 0% 0%
2026/03/08 21.22% 0.83% 12.8% 9.25% 6.87% 1.87% 0% 11.62% 0% 0.31%
2026/03/09 19.44% 21.33% 4.52% 2.64% 5.68% 0.98% 0% 0% 0% 0%
2026/03/10 18.3% 9.6% 9.3% 4.28% 7.49% 1.13% 8.83% 0% 0% 1.08%
2026/03/11 16.22% 16.22% 10.63% 5% 4.77% 1.4% 6.91% 0% 0% 0.1%
2026/03/12 26.79% 12.18% 10.31% 6.33% 6.89% 2.36% 0.75% 0% 0% 0%
2026/03/13 16.12% 27.23% 5.38% 2.28% 12.57% 1.36% 0% 0% 0% 0%
2026/03/14 26.78% 9.18% 11.73% 3.71% 8.66% 2.21% 2.09% 0% 0% 0%
2026/03/15 21.3% 12.14% 9.42% 5.16% 3.54% 1.62% 0% 0.05% 0.76% 6%
2026/03/16 17.47% 17.34% 5.6% 4.46% 6.38% 0.71% 2.77% 8.3% 0.55% 0.55%
2026/03/17 14.75% 18.21% 6.32% 3.9% 2.28% 0.85% 2.44% 6.6% 6.37% 0.01%
2026/03/18 19.64% 12.59% 5.27% 3.17% 6.97% 2% 2.89% 3.28% 1.55% 5.79%
2026/03/19 20.44% 6.59% 3.13% 3.69% 10.61% 1.88% 0% 0% 1.3% 0.15%
2026/03/20 27.6% 15.47% 10.51% 4.33% 5.39% 1.98% 1.07% 0% 0% 1.07%
2026/03/21 21.66% 8.59% 15.08% 4.33% 3.72% 3.05% 1.72% 0% 0% 1.52%
2026/03/22 19.48% 0.6% 6.35% 3.67% 9.04% 2.58% 0% 0% 1.19% 0%
2026/03/23 18.58% 12.96% 7% 2.56% 2.65% 0.84% 0% 0% 3.1% 6.19%
2026/03/24 26.65% 10.88% 8.89% 2.61% 2.53% 1.57% 0% 4.12% 5.51% 16.49%
2026/03/25 20.6% 16.07% 8.04% 8.58% 2.83% 1.84% 7.91% 0% 0.75% 0%
2026/03/26 25.14% 17.94% 10.24% 3.47% 0.49% 2.38% 5.93% 0% 7.56% 0%
2026/03/27 24.94% 9.98% 4.93% 3.98% 1.04% 1.28% 0% 0% 13.22% 0.11%
2026/03/28 26.39% 0% 8.37% 6% 1.62% 2.78% 4.94% 0% 6.93% 0%
2026/03/29 34.71% 0% 7.94% 5.76% 2.64% 3.33% 0% 0% 0% 10.62%
2026/03/30 23.91% 7.51% 10.23% 5.79% 2.37% 1.91% 0% 0% 3.26% 0.27%
2026/03/31 39.01% 15.77% 10.15% 6.08% 4.23% 2.72% 0.01% 0% 0% 0%
  • txu.com
  • chargepoint.com
  • reliant.com
  • choosetexaspower.org
  • directenergy.com
  • comparepower.com
  • poweringchicago.com
  • ads-tec-energy.com
  • bluettipower.com
  • constellationhome.com

Copyright © Adthena. All rights reserved.

In March 2026, txu.com led with a fluctuating impression share, peaking at 39.01% on the 31st. Chargepoint.com saw a significant drop after an early spike, while reliant.com maintained a steady presence. Choosetexaspower.org and directenergy.com had modest shares, with bluettipower.com and comparepower.com showing sporadic increases. Constellationhome.com and poweringchicago.com had minimal impact. The month concluded with txu.com dominating the impression share landscape.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    EV Charging For Business | Largest EV Charging Network https://www.chargepoint.com

    Simplify The Transition To Electrification. Connect With Our EV Experts To Learn More. ChargePoint Helps You Plan, Install And Launch networked EV Charging Solutions. Is Your Company EV Ready?

  2. 2
    Hey Houston – Don’t Miss Out! - 2026 EV Tax Credit Available https://www.constellationhome.com

    Did you know EV owners with at-home chargers are eligible for rebates and incentives? The...

  3. 3
    We Pay Now. You Pay Later - Emergency Help - Utility Bills https://www.deferit.com › utility › assistance

    We Cover Utility Bills! We Pay Them & You Pay Us Back In 4 Smaller Payments.

  4. 4
    Level 1, 2 & 3 Chargers https://www.parkerandsons.com

    Service In Minutes, Not Days — Honest EV Charger Installs That Put a Smile on Your Schedule, Wallet & Electric Vehicle. Whatever Kind...

  5. 5
    Ev Charging | 24/7 Emergency Service | Financing Available https://philadelphia.sila.com › ev › charging

    Schedule Your Professional EV Charging Station Install with Our Sila® Team. Sila Offers 24/7...

Copyright © Adthena. All rights reserved.

ChargePoint leads with a comprehensive EV charging network, emphasizing seamless electrification. Constellation Home highlights tax credits for Houston’s EV owners. Deferit offers flexible utility bill payments. Parker & Sons promises quick, honest EV charger installations. Sila provides 24/7 emergency EV charging services with financing options.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports