US Energy, Utilities & Waste Electric - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.0888285173
56.9111714827
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 7%
Navigational 11%
Seasonal 0%
Local 6%
Problem Solving 7%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chargepoint.com 36.51
txu.com 24.74
reliant.com 12.05
georgiapower.com 3.09
choosetexaspower.org 2.71
se.com 1.36
directenergy.com 1.24
constellationhome.com 1.03
evergy.com 0.92
ny.gov 0.89
others 15.46
  • chargepoint.com - 36.51%
  • txu.com - 24.74%
  • reliant.com - 12.05%
  • georgiapower.com - 3.09%
  • choosetexaspower.org - 2.71%
  • se.com - 1.36%
  • directenergy.com - 1.24%
  • constellationhome.com - 1.03%
  • evergy.com - 0.92%
  • ny.gov - 0.89%
  • others - 15.46%

Copyright © Adthena. All rights reserved.

In the PPC landscape, chargepoint.com leads with 36.51% click share, followed by txu.com at 24.74%. Reliant.com captures 12.05%, while ‘others’ collectively hold 15.46%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com reliant.com choosetexaspower.org chargepoint.com chooseenergy.com homeenergyclub.com greenmountainenergy.com directenergy.com cleanchoiceenergy.com evergy.com
2026/07/01 23.34% 21.16% 8.44% 28.78% 3.05% 0.39% 2.43% 1.69% 0.29% 0.1%
2026/07/02 19.93% 24.57% 10.4% 19.26% 2.36% 1.78% 2.34% 4.97% 1.06% 0.26%
2026/07/03 20.74% 25.95% 6.42% 24.44% 1.48% 2.25% 2.1% 2.11% 0.35% 0.32%
2026/07/04 22.33% 27.24% 5.69% 17.88% 0.45% 3.46% 3.79% 3.06% 0.84% 0%
2026/07/05 26.68% 22.25% 4.93% 20.2% 0.87% 0% 0.57% 1.75% 0.58% 0%
2026/07/06 16.83% 13.94% 11.1% 34.95% 2.61% 2.15% 2.66% 1.51% 0.87% 0.12%
2026/07/07 29.16% 2.42% 9.73% 33.85% 3.44% 1.57% 1.7% 4.4% 1.1% 0.06%
2026/07/08 35.34% 18.53% 15.42% 2.79% 5.72% 2.25% 1.69% 3.1% 0.34% 0.5%
2026/07/09 34.43% 22.67% 13.94% 10.62% 1.98% 0.7% 2.51% 2.01% 0.12% 0%
2026/07/10 26.18% 24.79% 7.86% 9.95% 3.22% 0.74% 2.85% 2.12% 1.79% 7.03%
2026/07/11 25.92% 21.57% 7.31% 15.54% 1.81% 0.78% 3.59% 2.4% 2.89% 3.62%
2026/07/12 27.38% 31.14% 6.46% 15.94% 1.08% 0% 1.81% 1.66% 1.45% 0%
2026/07/13 22.43% 19.11% 6.83% 24.74% 2.24% 0.78% 2.07% 2.76% 1.44% 0%
2026/07/14 25.15% 20.2% 5.08% 28.31% 2.07% 0.11% 0.92% 3.09% 0.76% 0%
2026/07/15 25.8% 28.26% 8.09% 7.12% 2.86% 0.09% 1.06% 4.26% 0.84% 4.91%
2026/07/16 27.49% 22.84% 7.75% 18.4% 2.79% 0.04% 2.02% 6.49% 0.73% 0%
2026/07/17 27.55% 15.92% 9.07% 15.32% 4.42% 0.09% 2.73% 5.09% 0.19% 0%
2026/07/18 34.43% 6.7% 10.78% 15.56% 4.33% 0.4% 6.09% 9.21% 0.62% 0.57%
2026/07/19 22.41% 20.37% 10.4% 12.15% 3.15% 0% 3.42% 1.91% 1.37% 0.02%
2026/07/20 19.76% 27.37% 6.92% 27.22% 3.25% 1.33% 1.89% 2.62% 1.12% 0%
2026/07/21 24.81% 19.92% 5.01% 27.92% 2.04% 0.1% 0.9% 3.05% 0.75% 0%
2026/07/22 21.83% 26.44% 11.61% 8.07% 3.93% 0.28% 2.26% 1.89% 1.12% 0.03%
2026/07/23 25.53% 32.12% 8.95% 1% 4.07% 0.68% 3.2% 5.09% 2.77% 0%
2026/07/24 21.27% 24.75% 6.19% 17.38% 3.54% 1.71% 1.2% 1.93% 1.11% 5.22%
2026/07/25 28.56% 21.26% 7.56% 9.49% 4.25% 0.19% 2.83% 4.73% 1.69% 2.97%
2026/07/26 25.65% 27.81% 8.38% 2.9% 3.54% 0.36% 2.88% 5.26% 0.27% 0.51%
2026/07/27 28.56% 20.13% 5.17% 20.81% 2.21% 0.48% 0.91% 2.85% 1.5% 0.29%
2026/07/28 28.13% 39.62% 6.14% 2.77% 1.24% 1.28% 1.47% 2.23% 2.2% 2.88%
2026/07/29 18.03% 32.12% 10.15% 11.89% 4.41% 2.29% 2.47% 2.45% 1.15% 0%
2026/07/30 32.35% 18.91% 12.55% 4.41% 4.42% 0.52% 4.11% 5.23% 1.32% 0.3%
2026/07/31 26.55% 26.06% 11.48% 8.95% 3.38% 1.83% 1.71% 1.7% 0.64% 0.18%
  • txu.com
  • reliant.com
  • choosetexaspower.org
  • chargepoint.com
  • chooseenergy.com
  • homeenergyclub.com
  • greenmountainenergy.com
  • directenergy.com
  • cleanchoiceenergy.com
  • evergy.com

Copyright © Adthena. All rights reserved.

In July 2026, TXU.com led with fluctuating spend, peaking mid-month. Reliant.com showed a steady rise, while ChargePoint.com had a sharp drop early on. By month’s end, TXU.com maintained dominance, with Reliant.com closely trailing.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 68
2026/07/02 84
2026/07/03 85
2026/07/04 80
2026/07/05 64
2026/07/06 67
2026/07/07 75
2026/07/08 69
2026/07/09 72
2026/07/10 76
2026/07/11 82
2026/07/12 77
2026/07/13 86
2026/07/14 82
2026/07/15 71
2026/07/16 90
2026/07/17 67
2026/07/18 65
2026/07/19 72
2026/07/20 57
2026/07/21 82
2026/07/22 98
2026/07/23 94
2026/07/24 94
2026/07/25 110
2026/07/26 104
2026/07/27 99
2026/07/28 95
2026/07/29 90
2026/07/30 90
2026/07/31 86

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertiser numbers, starting at 68 and peaking at 110. The month concluded with a robust 86, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
reliant.com 3.89%
georgiapower.com 2.47%
txu.com 1.53%
justenergy.com 0.7%
dominionenergy.com 0.68%
kempower.com -0.14%
petermanhvac.com -0.17%
comparepower.com -0.23%
ny.gov -0.37%
chargepoint.com -14.5%

Copyright © Adthena. All rights reserved.

Reliant.com surged with a 3.89% click share increase, while chargepoint.com plummeted by 14.5%. GeorgiaPower.com and TXU.com also saw notable gains, contrasting with declines from ny.gov and comparepower.com.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chargepoint.com txu.com reliant.com constellationhome.com choosetexaspower.org directenergy.com greenmountainenergy.com evergy.com ecoserviceswa.com pecnw.com
2026/07/01 45.45% 13.41% 5.92% 0.97% 3.47% 1.4% 1.19% 0.4% 0% 0%
2026/07/02 32.69% 9.43% 8.43% 0.44% 5.79% 6.38% 2.14% 0.99% 0.4% 0%
2026/07/03 43.29% 11.43% 7.62% 0% 2.68% 3.99% 1.25% 0.54% 0% 0%
2026/07/04 24.09% 13.34% 8.62% 13.11% 2.57% 4.82% 2.18% 0% 0% 0%
2026/07/05 21.27% 13.93% 5.93% 0% 1.73% 3.32% 0.21% 0.01% 0% 0%
2026/07/06 43.04% 8.66% 5.27% 0% 5.93% 2.13% 2.27% 0.39% 0% 0%
2026/07/07 40.06% 12.72% 2.28% 0% 4.31% 9.78% 2.12% 0.02% 0% 0%
2026/07/08 11.17% 17.65% 7.01% 0% 7.81% 8.19% 1.4% 0.21% 0% 0%
2026/07/09 19.53% 16.7% 6.29% 0.14% 8.46% 4.51% 3.88% 0% 0% 0%
2026/07/10 15.05% 12.86% 6.25% 12.27% 3.05% 3.28% 1.5% 14.97% 0% 0%
2026/07/11 16.07% 12.76% 5.89% 0.01% 3.99% 4.62% 3.3% 7.32% 0% 0%
2026/07/12 23.87% 19.56% 10.52% 0% 3.86% 5.39% 1.2% 0% 0% 0%
2026/07/13 35.03% 10.91% 4.57% 6.31% 2.6% 4.8% 1.59% 0.82% 0% 5.55%
2026/07/14 32.61% 10.21% 4.48% 13.54% 1.9% 5.11% 0.97% 0% 11.67% 0%
2026/07/15 16.96% 15.34% 8.27% 0.19% 3.84% 5.7% 0.46% 2.76% 0% 0%
2026/07/16 27.37% 18.68% 8.45% 0% 4.26% 10.43% 1.74% 0% 0% 0%
2026/07/17 23.62% 15.77% 4.22% 0% 4.68% 7.77% 2.1% 0% 0% 11.08%
2026/07/18 18.14% 21.03% 4.37% 0% 6.01% 9.79% 6.09% 6.95% 0% 0%
2026/07/19 13.14% 11.35% 7.75% 0% 5.13% 1.52% 3.5% 0.04% 0% 0%
2026/07/20 38.63% 11.39% 10.6% 0% 3.4% 3.61% 2.88% 0% 0% 12.23%
2026/07/21 32.61% 10.21% 4.48% 13.54% 1.9% 5.11% 0.97% 0% 11.67% 0%
2026/07/22 13% 12.79% 7% 0% 4.95% 3.13% 2.05% 0.02% 0% 7.01%
2026/07/23 2.65% 14.74% 7.89% 6.13% 4.57% 8.9% 2.37% 0% 0% 0%
2026/07/24 20.74% 10.01% 6.59% 4.42% 3.13% 3.34% 0.72% 10.82% 0% 5.39%
2026/07/25 19% 14.32% 6.03% 0.01% 3.09% 7.27% 2.64% 5.57% 3.45% 0%
2026/07/26 9.63% 13.31% 7.95% 0.08% 4.12% 6.31% 3.45% 3.81% 4.11% 6.63%
2026/07/27 23.66% 12.92% 4.09% 1.22% 1.58% 4.97% 0.89% 0.85% 9.74% 0%
2026/07/28 12% 18.17% 12.75% 0% 3.27% 5.02% 1.84% 8.08% 0% 0%
2026/07/29 16.85% 12.14% 10.4% 14.94% 5.37% 4.88% 2.06% 0% 0% 7.89%
2026/07/30 14.37% 15.8% 7.56% 0% 5.32% 7.28% 5% 0.66% 0% 0%
2026/07/31 16.07% 14.54% 7.71% 6.32% 5.74% 3.5% 1.73% 0.06% 0% 0%
  • chargepoint.com
  • txu.com
  • reliant.com
  • constellationhome.com
  • choosetexaspower.org
  • directenergy.com
  • greenmountainenergy.com
  • evergy.com
  • ecoserviceswa.com
  • pecnw.com

Copyright © Adthena. All rights reserved.

Chargepoint.com dominated July with fluctuating impressions, peaking at 45.45% on July 1st. Txu.com maintained a steady presence, while reliant.com showed sporadic spikes. By month’s end, chargepoint.com led, despite mid-month dips.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    AES Indiana EV car charging - Your EV charging rewards https://www.aesindiana.com

    Charge off-peak. Get rewards. Claim your $150 EV charging reward with AES Indiana.

  2. 2
    Install EV Car Charger at Home - Instant, Upfront Pricing https://www.constellationhome.com

    The convenience of owning an EV is even greater when you have an at-home charging station. Charge your EV at home overnight and start every day with a full battery. Schedule A Service.

  3. 3
    Explore EV Chargers https://myenergy.ny.gov

    Clean Transportation Options — Switching has never been more affordable. Explore e-bikes, scooters, & home EV chargers. Switch to...

  4. 4
    Same Day Services - Ev Charging Points https://www.petermanhvac.com

    Free Electric Car-Charging Station Install Estimate & Online Scheduling Available

  5. 5
    TXU.com https://shop.txu.com

    TXU Energy® Official Site — TXU Energy: Here For You Day & Night. 24/7 Customer Service. Switching Providers? Choose TXU Energy, Texan's Most Trusted Provider, For Your Home. Online...

Copyright © Adthena. All rights reserved.

In the competitive landscape of EV charging solutions, AES Indiana entices with off-peak rewards, while Constellation Home emphasizes convenience with at-home chargers. NY.gov promotes affordability in clean transport, Peterman HVAC offers same-day services, and TXU Energy highlights trust and 24/7 support.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports