US Energy, Utilities & Waste Electric - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.6272707844
44.3727292156
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 5%
Navigational 20%
Seasonal 0%
Local 7%
Problem Solving 5%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
txu.com 26.71
chargepoint.com 24.69
reliant.com 17.89
coned.com 2.53
georgiapower.com 2.32
choosetexaspower.org 2.26
justenergy.com 1.72
xcelenergy.com 1.32
jackery.com 1.09
ev-lectron.com 1.06
others 18.41
  • txu.com - 26.71%
  • chargepoint.com - 24.69%
  • reliant.com - 17.89%
  • coned.com - 2.53%
  • georgiapower.com - 2.32%
  • choosetexaspower.org - 2.26%
  • justenergy.com - 1.72%
  • xcelenergy.com - 1.32%
  • jackery.com - 1.09%
  • ev-lectron.com - 1.06%
  • others - 18.41%

Copyright © Adthena. All rights reserved.

In the PPC landscape, txu.com leads with 26.71% click share, closely followed by chargepoint.com at 24.69%. Reliant.com holds 17.89%, while ‘others’ collectively capture 18.41%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com reliant.com choosetexaspower.org justenergy.com chargepoint.com greenmountainenergy.com chooseenergy.com directenergy.com cleanchoiceenergy.com homeenergyclub.com
2026/10/01 30.33% 35.95% 7.67% 0.08% 0.55% 2.03% 0.98% 0.47% 0.86% 0.5%
2026/10/02 28.47% 26.55% 7.08% 0.25% 5.31% 0.97% 0.67% 0.15% 1.22% 0.54%
2026/10/03 27.3% 28.04% 9.03% 0.04% 4.68% 0.44% 1.74% 0.64% 0.24% 0.17%
2026/10/04 31.49% 33.58% 6.72% 0% 5.33% 0.61% 1.61% 0.05% 0.58% 0.02%
2026/10/05 29.3% 24.55% 7.11% 4.71% 7.25% 0.49% 1.66% 0.36% 0.54% 0.44%
2026/10/06 33.6% 30.57% 5.07% 0% 9.25% 0.37% 0.52% 0.17% 0.81% 0.12%
2026/10/07 36.81% 25.54% 7.06% 0.63% 5.3% 2.24% 1.25% 0.85% 0.95% 0.6%
2026/10/08 32.36% 29.48% 7.46% 1.42% 10.29% 1.94% 1.09% 0.52% 0.65% 0.87%
2026/10/09 29.01% 23.53% 10.94% 0.28% 8.19% 4.49% 1.03% 0.14% 0.59% 2.79%
2026/10/10 25.69% 22.36% 11.64% 2.92% 6.94% 4.35% 0.43% 0.12% 0.04% 3.88%
2026/10/11 39.32% 35.63% 5.89% 0.42% 5.29% 0.81% 1.06% 0.63% 0.22% 0.36%
2026/10/12 30.93% 34.31% 5.84% 0.33% 8.81% 0.58% 0.79% 0.03% 0.33% 1.76%
2026/10/13 33.8% 25.07% 10.59% 1.35% 4.94% 3.1% 1.47% 0.2% 0.9% 4.3%
2026/10/14 27.38% 23.04% 10.88% 0.18% 7.38% 1.94% 0.97% 0.26% 0.31% 4.19%
2026/10/15 27.76% 24.47% 9.64% 4.54% 10.93% 2.03% 0.78% 0.29% 0.46% 2.93%
2026/10/16 30.2% 23.05% 5.67% 1.17% 17.53% 1.86% 1.76% 1.74% 1.65% 1.18%
2026/10/17 27.31% 26.44% 5.84% 4.21% 16.02% 1.56% 0.39% 1.4% 0.98% 0.61%
2026/10/18 22.83% 30.43% 6.54% 2.32% 15.43% 1.95% 1.6% 0.42% 0.83% 1.64%
2026/10/19 24.86% 32.16% 4.99% 4.31% 13.08% 2.57% 1.36% 1.68% 0.5% 0.82%
2026/10/20 23.8% 27.6% 6.1% 6.41% 9.59% 2.99% 1.22% 1.19% 1.95% 2.09%
2026/10/21 25.11% 30.07% 5.05% 3.81% 10.56% 3.21% 1.52% 3.39% 2.11% 1.17%
2026/10/22 27.32% 30.62% 4.47% 3.09% 9.8% 5.36% 1.29% 1.63% 3.15% 1.52%
2026/10/23 28.19% 32.88% 6% 0.93% 7.13% 2.45% 1.14% 1.37% 1.69% 1.48%
2026/10/24 27.3% 30.16% 5.46% 3.05% 3.62% 2.87% 1.9% 1.52% 2.19% 1.55%
2026/10/25 30.39% 29.9% 5.16% 0% 10.85% 2.59% 1.6% 0.68% 1.8% 0%
2026/10/26 27.98% 29.24% 7.06% 1.34% 5.97% 0.73% 2.76% 4.2% 0.87% 1.98%
2026/10/27 29.48% 31.52% 5.18% 0.6% 8.69% 0.5% 1.59% 1% 0.77% 2.63%
2026/10/28 24.91% 30.54% 6.9% 1.14% 10.83% 1.28% 0.94% 3.33% 0.73% 1.88%
2026/10/29 30.37% 28.96% 6.93% 1.18% 5.68% 3.24% 1.24% 0.24% 0.96% 0.85%
2026/10/30 30.43% 26.99% 7.67% 6.24% 7.04% 1.3% 1.89% 1.59% 0.92% 1.81%
2026/10/31 36.03% 27.66% 7.07% 4.02% 3.79% 1.79% 1.52% 0.99% 0.72% 0.45%
  • txu.com
  • reliant.com
  • choosetexaspower.org
  • justenergy.com
  • chargepoint.com
  • greenmountainenergy.com
  • chooseenergy.com
  • directenergy.com
  • cleanchoiceenergy.com
  • homeenergyclub.com

Copyright © Adthena. All rights reserved.

In October 2026, TXU.com led with fluctuating spend, peaking at 39.32% on the 11th. Reliant.com followed closely, with a high of 35.95% on the 1st. Chargepoint.com saw a mid-month surge, reaching 17.53% on the 16th. By month’s end, TXU.com and Reliant.com remained dominant, while Chargepoint.com experienced a decline.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 100
2026/10/02 85
2026/10/03 86
2026/10/04 95
2026/10/05 92
2026/10/06 91
2026/10/07 95
2026/10/08 98
2026/10/09 87
2026/10/10 97
2026/10/11 91
2026/10/12 85
2026/10/13 103
2026/10/14 127
2026/10/15 103
2026/10/16 89
2026/10/17 100
2026/10/18 100
2026/10/19 96
2026/10/20 111
2026/10/21 111
2026/10/22 98
2026/10/23 108
2026/10/24 107
2026/10/25 115
2026/10/26 139
2026/10/27 118
2026/10/28 131
2026/10/29 122
2026/10/30 118
2026/10/31 98

Copyright © Adthena. All rights reserved.

October began with 100 advertisers, fluctuating throughout the month. Mid-month saw a peak at 139 on the 26th. The month concluded with 98 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bluettipower.com 1.52%
reliant.com 1.43%
georgiapower.com 1.36%
justenergy.com 0.86%
ev-lectron.com 0.53%
mrelectric.com -0.67%
evgo.com -0.72%
coned.com -1.25%
nrdc.org -1.46%
txu.com -4.02%

Copyright © Adthena. All rights reserved.

Bluettipower.com leads with a 1.52% click share increase, while txu.com drops by 4.02%. Reliant.com and georgiapower.com also see positive gains, contrasting with declines for nrdc.org and coned.com.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date txu.com reliant.com jackery.com chargepoint.com bluettipower.com choosetexaspower.org justenergy.com greenmountainenergy.com udpwr.com ev-lectron.com
2026/10/01 16.54% 14.89% 3.47% 2.22% 0.75% 3.58% 0.12% 0.83% 2.02% 1.83%
2026/10/02 18.36% 12.36% 0.53% 14.74% 0% 4.33% 0.57% 0.76% 0.37% 2.78%
2026/10/03 15.96% 11.31% 2.74% 10.55% 0.36% 4.8% 0.02% 0.21% 0.77% 2.1%
2026/10/04 17.33% 13.09% 1.65% 12.4% 0% 3.63% 0% 0.27% 1.09% 2.02%
2026/10/05 14.89% 10.49% 0.83% 17.91% 0.51% 3.99% 3.08% 0.6% 0.3% 3.84%
2026/10/06 16.05% 10.73% 2.04% 24.01% 0.31% 2.98% 0% 0.14% 0.82% 2.39%
2026/10/07 18.85% 9.55% 9.16% 12% 0.67% 3.9% 2.16% 1.34% 1.09% 1.93%
2026/10/08 15.38% 11.14% 1.44% 20.75% 0.59% 3.78% 0.48% 0.92% 1.88% 1.43%
2026/10/09 15.54% 8.03% 1.42% 16.79% 0% 5.67% 1.05% 3.19% 0.77% 4.34%
2026/10/10 13.26% 7.91% 2.34% 12.38% 0.74% 6.09% 1.68% 2.75% 0.06% 0.45%
2026/10/11 22.97% 15.39% 3.73% 11.34% 0.44% 3.69% 1.35% 0.76% 2.86% 0%
2026/10/12 18.68% 13.39% 2.55% 15.97% 1.33% 3.99% 0.83% 0.27% 3.04% 0%
2026/10/13 18.41% 8.78% 3.94% 9.24% 0.81% 6.7% 0.74% 2.25% 3.39% 1.18%
2026/10/14 14.05% 7.83% 3.17% 15.19% 0.59% 6.2% 0.42% 1.42% 1.11% 1.21%
2026/10/15 15.54% 9.31% 0.64% 25.85% 0.32% 5.99% 3.1% 1.63% 0.56% 0.81%
2026/10/16 14.32% 9.4% 2.19% 32.92% 1.68% 2.55% 2.09% 1.59% 2.55% 0%
2026/10/17 12.93% 10.22% 1.14% 29.81% 2.34% 2.86% 3.01% 2% 2.19% 4.14%
2026/10/18 10.48% 9.74% 1.81% 26.11% 3.45% 3.56% 1.46% 1.34% 1.82% 3.43%
2026/10/19 13.44% 12.36% 0.93% 25.46% 4.17% 2.96% 2.49% 2.26% 3.34% 5.99%
2026/10/20 11.29% 11.29% 0.99% 18.44% 4.32% 3.66% 3.64% 3.37% 2.07% 0.88%
2026/10/21 12.98% 12.23% 2.11% 26.21% 4.44% 2.87% 1.91% 2.58% 3.35% 2.3%
2026/10/22 14.11% 13.76% 1.82% 20.3% 5.03% 2.58% 1.55% 4.34% 2.33% 5.02%
2026/10/23 13.02% 12.42% 1.55% 16.39% 2.94% 3.23% 1.54% 2.57% 3.56% 8.33%
2026/10/24 12.62% 10.42% 2.07% 6.86% 4.26% 2.61% 1.71% 2.18% 3.5% 2.87%
2026/10/25 14.51% 9.88% 2.14% 18.76% 4.46% 2.52% 0% 1.48% 4.52% 4.55%
2026/10/26 13.6% 9.62% 2.31% 16.58% 9.51% 3.17% 1.55% 0.58% 2.49% 3.02%
2026/10/27 13.32% 11.01% 2.93% 17.27% 5.3% 2.39% 0.76% 0.21% 1.81% 0.46%
2026/10/28 12.26% 10.75% 2.04% 26.64% 4.24% 3.22% 0.78% 1.18% 1.71% 0.47%
2026/10/29 18.01% 11.75% 3.02% 12.48% 3.71% 3.84% 0.82% 1.58% 1.76% 1.36%
2026/10/30 15.5% 9.41% 9.25% 16.28% 3.8% 3.48% 3.48% 0.54% 1.18% 0%
2026/10/31 24.21% 10.05% 9.05% 8.83% 6.01% 3% 2.69% 1.8% 0.39% 0.09%
  • txu.com
  • reliant.com
  • jackery.com
  • chargepoint.com
  • bluettipower.com
  • choosetexaspower.org
  • justenergy.com
  • greenmountainenergy.com
  • udpwr.com
  • ev-lectron.com

Copyright © Adthena. All rights reserved.

In October 2026, TXU.com saw fluctuating impressions, peaking at 24.21% on the 31st. Chargepoint.com dominated mid-month, reaching 32.92% on the 16th. Jackery.com surged late, hitting 9.25% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    Compare Plans In Your Area https://www.choosetexaspower.org

    Same Day Service — Shop Express Energy Rates. Our Pricing Grid Easily Helps You Find a Great Energy Plan. Compare...

  2. 2
    Electric Suppliers In My Area | Enroll in your Energy Plan-Now https://www.citypowerandgas.com › electricity › new_york

    Say goodbye to rate hikes. Lock in your energy price and save long term.

  3. 3
    Enter Your Zip to Start - Plans and Pricing in Your Area https://www.cleanchoiceenergy.com

    Switch Your Energy to 100% Clean, Renewable Sources. Join your neighbors in the green energy revolution. Sign up for renewable energy today. Celebrating 10+ Years. Take Action.

  4. 4
    Georgia Power https://www.georgiapower.com

    Reduce Your Energy Bill — Save Money And Energy With Georgia Power's Home Energy Improvement Program. Maintain Comfort With Qualifying Energy-Saving Improvements. Get A Home Energy Assessment.

  5. 5
    Compare Power Rates - Energy Saving Made Easy https://shop.txu.com/

    Shop TXU Energy For Electricity Plans Made For Texas. Start Saving Today!

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy PPC ads, “choosetexaspower.org” entices with immediate service and easy comparisons. “citypowerandgas.com” promises stable rates, while “cleanchoiceenergy.com” champions renewable energy. “georgiapower.com” focuses on energy-saving improvements, and “txu.com” simplifies energy savings for Texans.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports