US Energy, Utilities & Waste Electric - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.575548076
38.424451924
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 9
91
9%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 18%
Seasonal 0%
Local 8%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chargepoint.com 28.39
txu.com 26.43
reliant.com 12.55
pge.com 4.78
coned.com 3.14
xcelenergy.com 2.75
choosetexaspower.org 2.35
se.com 1.83
justenergy.com 1.28
georgiapower.com 1.18
others 15.32
  • chargepoint.com - 28.39%
  • txu.com - 26.43%
  • reliant.com - 12.55%
  • pge.com - 4.78%
  • coned.com - 3.14%
  • xcelenergy.com - 2.75%
  • choosetexaspower.org - 2.35%
  • se.com - 1.83%
  • justenergy.com - 1.28%
  • georgiapower.com - 1.18%
  • others - 15.32%

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Chargepoint.com leads with 28.39% click share, followed by txu.com at 26.43%. Reliant.com holds 12.55%, while ‘others’ collectively capture 15.32%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com reliant.com choosetexaspower.org justenergy.com chooseenergy.com greenmountainenergy.com powersetter.com cleanchoiceenergy.com chargepoint.com directenergy.com
2026/09/01 40.09% 15.4% 7.22% 0% 0.6% 2.64% 1.9% 1.04% 13.75% 0.31%
2026/09/02 27.86% 8.78% 9.88% 4.46% 2.26% 1.15% 2.22% 2.23% 18.85% 1.09%
2026/09/03 33.29% 8.35% 7.88% 2.55% 1.31% 1.07% 0.85% 2.04% 24.23% 3.75%
2026/09/04 37.16% 9.57% 8.23% 2.31% 1.24% 1.81% 2.28% 1.98% 12.38% 3.42%
2026/09/05 29.23% 8.08% 9.06% 4.24% 1.14% 1.88% 4.99% 3.78% 13.74% 3.4%
2026/09/06 27.13% 13.8% 8.45% 3% 2.47% 0.11% 2.99% 3.73% 17.4% 2.54%
2026/09/07 29.14% 13.9% 9.29% 0.74% 1.68% 0.02% 3.87% 2.25% 19.55% 3.17%
2026/09/08 31.13% 8.78% 9.94% 2.15% 3.63% 0.31% 2.58% 3.46% 14.83% 0.53%
2026/09/09 32.71% 15.89% 8.91% 2.06% 2.15% 0% 1.38% 2.17% 17.37% 0.73%
2026/09/10 32.29% 16.66% 11.25% 1.52% 2.48% 0.12% 1.27% 0.6% 17.09% 3.07%
2026/09/11 30.22% 19.07% 7.59% 3.11% 0.37% 0.27% 0.97% 0.95% 20.98% 2.19%
2026/09/12 32.43% 22.95% 5.01% 4.01% 0.06% 0.65% 0.95% 1.68% 11.42% 1.22%
2026/09/13 37.81% 23.58% 9.13% 2.81% 0.79% 0.25% 1.08% 1.41% 5.12% 2.27%
2026/09/14 30.75% 18.96% 4.31% 0.13% 1.62% 0.03% 1.18% 0.93% 20.92% 0.79%
2026/09/15 20.83% 30.28% 6.86% 2.42% 2.4% 6.43% 1.02% 0.66% 11.44% 1.91%
2026/09/16 27.92% 18.6% 7.55% 0.33% 1.61% 6.12% 0.98% 1.49% 11.78% 0.42%
2026/09/17 26.52% 30.52% 8.64% 0.07% 2.47% 7.18% 0.14% 0.15% 7.83% 1.59%
2026/09/18 25.77% 30.29% 7.03% 2.83% 1.09% 4.13% 1% 0.59% 10.97% 2.29%
2026/09/19 31.91% 22.32% 9.26% 3.29% 1.26% 4.85% 0.2% 0.14% 10.72% 1.09%
2026/09/20 27.78% 32.49% 5.91% 0% 1.5% 1.38% 0.27% 1.62% 11.46% 1.15%
2026/09/21 29.03% 29.87% 7.39% 0.87% 2.34% 3.29% 0.39% 0.6% 10.86% 0.95%
2026/09/22 26.6% 35.63% 10.49% 0.08% 2.23% 6.19% 0.54% 0.42% 0.65% 1.4%
2026/09/23 35.62% 18.02% 11.06% 3.68% 1.84% 2.81% 1.06% 0.56% 8.23% 0.14%
2026/09/24 32.86% 25.04% 9.18% 0.42% 0.18% 2.51% 0.85% 0.39% 10.02% 0.98%
2026/09/25 28.31% 36.19% 6.27% 1.71% 0.85% 1.04% 0.63% 0.33% 7.63% 0.08%
2026/09/26 30.78% 32.56% 7.64% 2.51% 1.31% 0.7% 0.11% 0.48% 2.74% 0.29%
2026/09/27 31.95% 35.27% 6.48% 1.71% 1.42% 0.34% 0.27% 0.51% 2.54% 0.44%
2026/09/28 27.91% 33.24% 7.24% 3.29% 1.74% 0.25% 0.19% 0.68% 13.91% 0.13%
2026/09/29 29.67% 35.59% 6.2% 2.73% 0.76% 0.53% 0.42% 0.41% 5.8% 0.13%
2026/09/30 36.26% 31.09% 7.97% 1.77% 1.61% 1.23% 0.62% 0.58% 0.34% 0.15%
  • txu.com
  • reliant.com
  • choosetexaspower.org
  • justenergy.com
  • chooseenergy.com
  • greenmountainenergy.com
  • powersetter.com
  • cleanchoiceenergy.com
  • chargepoint.com
  • directenergy.com

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In September 2026, TXU.com led with fluctuating spend, peaking at 40.09% on the 1st. Reliant.com surged mid-month, reaching 36.19% on the 25th. Chargepoint.com saw a notable drop, ending at 0.34% on the 30th.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 64
2026/09/02 94
2026/09/03 106
2026/09/04 104
2026/09/05 95
2026/09/06 90
2026/09/07 104
2026/09/08 103
2026/09/09 105
2026/09/10 90
2026/09/11 93
2026/09/12 96
2026/09/13 97
2026/09/14 93
2026/09/15 104
2026/09/16 100
2026/09/17 93
2026/09/18 91
2026/09/19 89
2026/09/20 84
2026/09/21 97
2026/09/22 101
2026/09/23 81
2026/09/24 93
2026/09/25 90
2026/09/26 86
2026/09/27 82
2026/09/28 72
2026/09/29 84
2026/09/30 81

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September saw a dynamic shift in advertisers, starting at 64 and peaking at 106. The month concluded with 81, reflecting a fluctuating yet resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
reliant.com 9.49%
txu.com 3.79%
xcelenergy.com 2.89%
coned.com 1.7%
evergy.com 1.03%
mrelectric.com -0.57%
youngelectricco.com -0.57%
cleanchoiceenergy.com -0.62%
rienergy.com -0.67%
chargepoint.com -15.88%

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Reliant.com surged with a 9.49% click share increase, while chargepoint.com plummeted by 15.88%. Txu.com, xcelenergy.com, coned.com, and evergy.com saw positive gains, contrasting declines from rienergy.com, cleanchoiceenergy.com, mrelectric.com, and youngelectricco.com.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date txu.com reliant.com choosetexaspower.org powersetter.com chargepoint.com greenmountainenergy.com cleanchoiceenergy.com enphase.com directenergy.com pge.com
2026/09/01 21.28% 8.25% 4.95% 2.6% 30.41% 2.1% 2.1% 1.73% 0.94% 0%
2026/09/02 14.13% 3.8% 4.78% 2.13% 22.72% 0.89% 2.17% 4.37% 1.8% 0%
2026/09/03 14.21% 2.09% 2.81% 2.1% 35.88% 0.61% 3% 4.57% 4.5% 0%
2026/09/04 14.5% 2.53% 2.92% 1.5% 24.6% 1.09% 2.69% 5.46% 5.17% 0%
2026/09/05 14.85% 3.08% 3.67% 3.27% 24.45% 1.16% 4.94% 1.43% 3.22% 0%
2026/09/06 12.29% 4.52% 4.23% 2.63% 26.82% 0.04% 5.07% 3.84% 1.07% 0%
2026/09/07 11.55% 4.18% 3.69% 2.48% 32.44% 0.01% 3.68% 0.45% 3.78% 0%
2026/09/08 14.39% 3.04% 4.2% 3.13% 24.29% 0.1% 3.95% 4.77% 0.38% 3.19%
2026/09/09 14.75% 5.15% 4.05% 2.4% 28.37% 0% 4.13% 0.57% 0.47% 3.47%
2026/09/10 16.38% 6.19% 8.03% 2.23% 31.94% 0.05% 1.23% 0.75% 4.78% 0%
2026/09/11 14.15% 5.42% 4.68% 0.96% 28.9% 0.59% 1.86% 0% 2.56% 3.52%
2026/09/12 15.87% 7.08% 1.94% 1.36% 21.32% 0.91% 3.04% 0.8% 2.63% 0%
2026/09/13 19.11% 7.15% 5.52% 2.19% 16.61% 0.62% 2.98% 0.92% 3.34% 4.83%
2026/09/14 13.36% 4.97% 1.7% 2.59% 26.47% 0.02% 2.39% 3.38% 1.34% 6.54%
2026/09/15 11.39% 13.16% 5.08% 0.91% 20.31% 6.93% 0.6% 3.06% 2.66% 3.06%
2026/09/16 13.91% 5.38% 4.88% 2.45% 17.47% 4.87% 3.23% 0.5% 0.81% 0%
2026/09/17 15.2% 15.97% 6.37% 0.2% 16.88% 8.8% 0.22% 0% 1.75% 4.23%
2026/09/18 13.83% 11.65% 5.18% 0.68% 22.89% 6.44% 1.17% 4.28% 1.83% 3.66%
2026/09/19 14.88% 9.32% 5.19% 0.61% 20.99% 6.04% 0.19% 4.66% 1.73% 7.01%
2026/09/20 14.47% 11.96% 3.11% 0.16% 17.28% 0.59% 2.93% 0.71% 2.57% 0.02%
2026/09/21 14.28% 10.26% 3.99% 1.13% 26.65% 3.78% 1.79% 0.01% 1.36% 0%
2026/09/22 14.96% 16.89% 7.38% 1.01% 2.25% 7.66% 1.44% 0% 3.62% 4.05%
2026/09/23 20.32% 8.96% 6.8% 3.71% 20.01% 5.26% 1.72% 0% 0.2% 0.02%
2026/09/24 15.13% 9.18% 4.57% 2.57% 20.09% 3.12% 0.74% 0% 1.61% 0%
2026/09/25 16.26% 14.24% 3.2% 2.19% 16.82% 0.44% 0.63% 0% 0.07% 5.03%
2026/09/26 17.79% 14.36% 3.71% 0.25% 14.26% 0.35% 0.65% 0.9% 0.37% 0%
2026/09/27 16.95% 13.96% 3.31% 0.35% 12.8% 0.15% 1.05% 1.68% 0.52% 0%
2026/09/28 17.37% 13.37% 3.5% 0.09% 25.6% 0.1% 1.08% 0% 0.13% 0%
2026/09/29 18.79% 17.58% 3.78% 1.25% 10.78% 0.51% 0.89% 0% 0.09% 0%
2026/09/30 24.05% 15.51% 5.06% 2.63% 1.31% 1.26% 0.89% 0.8% 0.23% 0%
  • txu.com
  • reliant.com
  • choosetexaspower.org
  • powersetter.com
  • chargepoint.com
  • greenmountainenergy.com
  • cleanchoiceenergy.com
  • enphase.com
  • directenergy.com
  • pge.com

Copyright © Adthena. All rights reserved.

In September 2026, TXU.com started strong with a 21.28% share, dipped mid-month, but surged to 24.05% by month’s end. Chargepoint.com led early with 35.88%, but fell to 1.31%. Reliant.com and others showed varied trends, ending with TXU.com dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    Con Edison Official Site https://www.coned.com

    Pay Your Bill Online — Track, Manage, and Understand Your Bill—All in One Place. Register for an Online Account. Start...

  2. 2
    Georgia Power https://www.georgiapower.com

    Georgia Power Ease — Helping Our Customers Experience The Comfort And Savings Of An Energy Efficient Home. Tap Into Different Kinds Of Improvements To Help Make Your Home More Energy Efficient. Reduce Your Bill.

  3. 3
    Explore EV Chargers https://myenergy.ny.gov

    Electrify Your Drive — Make your commute greener and stop paying at the pump when you go electric. Switch to an EV and charge at home and on the go. The future of...

  4. 4
    Reliant® Energy https://shop.reliant.com

    Reliant® Electricity — Sign Up by 6PM and Get Power Today! Fast, Easy, and Reliable Same Day Setup. Terms Apply. Choose From A Range Of Plans To Match Your Needs & Budget. Enroll With Reliant® Today.

  5. 5
    TXU Energy Official Site | TXU Energy Texas Plans https://shop.txu.com

    TXU Energy: Here For You Day & Night. 24/7 Customer Service. TXU Energy: Local TX Electricity Plans. 100% Renewable Options. Green Energy.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Con Edison, Georgia Power, and others captivate with themes of efficiency and sustainability. Con Edison emphasizes seamless bill management, while Georgia Power highlights energy savings. NY.gov promotes EV adoption, Reliant® offers swift power setups, and TXU Energy champions renewable options.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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