US Energy, Utilities & Waste Electric - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.5372025209
80.4627974791
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 8%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
txu.com 33.55
chargepoint.com 21.38
reliant.com 12.99
coned.com 3.57
georgiapower.com 3.12
se.com 2.69
choosetexaspower.org 2.41
poweringchicago.com 1.29
justenergy.com 1
directenergy.com 0.95
others 17.05
  • txu.com - 33.55%
  • chargepoint.com - 21.38%
  • reliant.com - 12.99%
  • coned.com - 3.57%
  • georgiapower.com - 3.12%
  • se.com - 2.69%
  • choosetexaspower.org - 2.41%
  • poweringchicago.com - 1.29%
  • justenergy.com - 1%
  • directenergy.com - 0.95%
  • others - 17.05%

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In the competitive landscape of Google PPC, txu.com leads with a 33.55% click share. Chargepoint.com follows at 21.38%, while ‘others’ collectively hold 17.05%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date txu.com reliant.com choosetexaspower.org chargepoint.com directenergy.com comparepower.com justenergy.com homeenergyclub.com poweringchicago.com se.com
2026/04/01 38.38% 25.56% 9.48% 9.37% 1.26% 5.69% 0.32% 0.71% 0% 0.24%
2026/04/02 38.99% 19.77% 8.33% 7.69% 1.44% 4.66% 0.55% 1.05% 0% 0.4%
2026/04/03 28.61% 21.06% 7.82% 14.29% 2.96% 5.59% 0.09% 0.71% 3.18% 0.83%
2026/04/04 29.95% 31.12% 13.14% 2.46% 1.15% 4.32% 0.07% 1.8% 0.84% 0.99%
2026/04/05 41.37% 20.09% 6.62% 0% 3.22% 5.54% 0.12% 0% 3.68% 2.26%
2026/04/06 35.26% 22.79% 7.18% 7.76% 1.08% 3.56% 0.3% 0.39% 0% 0.6%
2026/04/07 25% 19.18% 13.05% 12.23% 1.35% 3.13% 2.75% 4.45% 0.21% 0.97%
2026/04/08 33.6% 22.43% 9.82% 8.07% 3.71% 5.24% 0.11% 0.41% 1.06% 1.05%
2026/04/09 36.72% 25.86% 9.48% 10.21% 1.14% 2.71% 2.06% 0.4% 0.41% 1.6%
2026/04/10 28.84% 26.42% 10.56% 10.71% 1.83% 4.17% 2.18% 2.32% 1.33% 1.21%
2026/04/11 34.47% 37.4% 9% 0% 1.84% 5.16% 0.16% 0.48% 0% 1.25%
2026/04/12 23.72% 31.26% 7.84% 9.64% 1.6% 5.55% 0.18% 0% 1.15% 1.62%
2026/04/13 31.54% 21.22% 6.69% 6.92% 3.92% 3.63% 6.58% 0.29% 0.65% 1.72%
2026/04/14 30.16% 29.33% 5.6% 13.97% 2.43% 2.87% 0.72% 0.02% 0% 0.74%
2026/04/15 30.83% 22.1% 8.17% 6.98% 1.21% 2.86% 1.01% 1.93% 1.43% 0.76%
2026/04/16 28.31% 22.64% 9.25% 15.67% 2.62% 2.78% 1% 0.35% 0% 0.79%
2026/04/17 29.44% 33.24% 6.5% 12.23% 1.11% 3.55% 0.61% 0.84% 0% 1.11%
2026/04/18 25.32% 28.33% 9.34% 4.51% 1.31% 2.41% 2.82% 0.19% 0% 1.57%
2026/04/19 34.58% 31.26% 7.51% 0% 2.6% 4.41% 0.02% 0% 1.65% 1.67%
2026/04/20 29.78% 18.27% 4.97% 13.05% 3.24% 1.81% 0.26% 0.91% 2.18% 0.85%
2026/04/21 35.06% 27.34% 5.3% 10.64% 2.23% 2.2% 0.45% 0.73% 0% 1.3%
2026/04/22 28.32% 23.55% 11% 8.96% 1.92% 3.23% 2.92% 1.8% 0% 1.19%
2026/04/23 30.95% 18.92% 9.19% 7.41% 1.86% 4.13% 4.22% 0.61% 2.35% 1.03%
2026/04/24 32.62% 22.04% 8.16% 9.32% 4.41% 3.85% 1.81% 0.49% 1.46% 1.29%
2026/04/25 27.22% 29.54% 6.42% 6.14% 3.43% 3.87% 5.3% 1.89% 0% 0%
2026/04/26 23.33% 33.74% 7.24% 0% 1.82% 4.35% 0.03% 0% 0% 0.61%
2026/04/27 31.1% 31.36% 5.04% 11.11% 5.24% 2.25% 0.34% 0.28% 2.24% 0%
2026/04/28 36.7% 28.2% 4.76% 10.68% 1.14% 2.55% 0.24% 0.84% 0% 0%
2026/04/29 33.21% 23.01% 6.88% 9.3% 1.03% 2.86% 0.06% 0.65% 4.5% 0.18%
2026/04/30 36.71% 25.89% 6.28% 5.83% 3.32% 3.09% 1.29% 0.61% 0% 0%
  • txu.com
  • reliant.com
  • choosetexaspower.org
  • chargepoint.com
  • directenergy.com
  • comparepower.com
  • justenergy.com
  • homeenergyclub.com
  • poweringchicago.com
  • se.com

Copyright © Adthena. All rights reserved.

In April 2026, TXU.com led with fluctuating spend, peaking at 41.37% on April 5. Reliant.com saw a notable rise on April 11 at 37.4%. Choosetexaspower.org maintained a steady low, while Chargepoint.com peaked mid-month. Poweringchicago.com and Directenergy.com had minimal impact. The month concluded with TXU.com maintaining dominance.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 70
2026/04/02 75
2026/04/03 85
2026/04/04 67
2026/04/05 74
2026/04/06 86
2026/04/07 95
2026/04/08 83
2026/04/09 85
2026/04/10 74
2026/04/11 56
2026/04/12 69
2026/04/13 80
2026/04/14 83
2026/04/15 98
2026/04/16 69
2026/04/17 61
2026/04/18 76
2026/04/19 64
2026/04/20 79
2026/04/21 80
2026/04/22 90
2026/04/23 79
2026/04/24 84
2026/04/25 66
2026/04/26 62
2026/04/27 68
2026/04/28 72
2026/04/29 77
2026/04/30 63

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April saw fluctuating advertiser numbers, peaking at 98 on April 15, before ending at 63.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
xcelenergy.com 1.03%
srpnet.com 0.95%
reliant.com 0.91%
coned.com 0.81%
lowryservices.com 0.59%
emporiaenergy.com -0.58%
cyberswitching.com -0.65%
se.com -1.08%
georgiapower.com -1.34%
chargepoint.com -2.22%

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Chargepoint.com saw a significant drop of 2.22%, while xcelenergy.com gained 1.03%. Other notable shifts include srpnet.com rising by 0.95% and georgiapower.com decreasing by 1.34%.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date txu.com chargepoint.com reliant.com directenergy.com choosetexaspower.org comparepower.com electricityrates.com emporiaenergy.com poweringchicago.com se.com
2026/04/01 28.99% 24.49% 8.49% 2.63% 5.42% 4% 0.08% 3.59% 0% 0.54%
2026/04/02 23.82% 16.74% 5.19% 1.06% 3.63% 2.72% 0.11% 1.26% 0% 0.75%
2026/04/03 14.94% 25.67% 6.65% 3.98% 2.63% 2.63% 1.25% 0% 7.74% 1.42%
2026/04/04 24.38% 6.77% 15.74% 2.15% 8.62% 3.01% 0.37% 0% 3.69% 2.84%
2026/04/05 22.27% 0% 6.23% 5.09% 2.67% 2.65% 1.5% 3.67% 13.25% 4.7%
2026/04/06 17.94% 14.86% 5.73% 0.8% 2.63% 1.45% 1.69% 3.16% 0% 1.26%
2026/04/07 14.94% 21.65% 4.92% 1.19% 5.79% 1.31% 0.15% 2.79% 0.31% 1.82%
2026/04/08 20.43% 20.33% 6.72% 6.29% 4.88% 3.28% 1.19% 0% 3.8% 2.04%
2026/04/09 22.64% 22.95% 9.1% 1.02% 4.42% 1.45% 0.05% 0% 1.13% 3.41%
2026/04/10 14.79% 19.32% 7.83% 1.76% 5.52% 1.87% 0.09% 1.81% 4.91% 2.31%
2026/04/11 27.58% 0% 16.68% 5.45% 7.54% 3.72% 0.34% 0% 0% 4.11%
2026/04/12 14.21% 20.23% 9.18% 2.53% 4.11% 3.37% 0.77% 0% 5.67% 3.73%
2026/04/13 16.37% 14% 8.95% 3.62% 4.81% 2.1% 0.39% 1.64% 3.35% 3.16%
2026/04/14 18.93% 30.66% 8.81% 3.31% 2.85% 1.64% 1.19% 1.51% 0% 1.65%
2026/04/15 15.82% 11.71% 6.78% 1.39% 4.33% 1.72% 0.76% 2.58% 4.68% 1.4%
2026/04/16 10.82% 27.98% 4.17% 2.62% 2.77% 1.16% 0.89% 6.22% 0% 1.07%
2026/04/17 17.43% 30.91% 10.18% 1.62% 3.63% 1.91% 2.9% 1.07% 0% 2.35%
2026/04/18 13.46% 8.04% 11.84% 1.77% 5.85% 1.18% 0.53% 2.45% 0% 2.7%
2026/04/19 22.17% 0% 11.08% 5.19% 3.8% 2.54% 1.28% 0% 7.01% 3.79%
2026/04/20 14.86% 21.8% 3.58% 3.23% 1.82% 0.85% 1.01% 1% 5.44% 1.48%
2026/04/21 23.89% 22.78% 7.77% 2.8% 2.67% 1.23% 1.41% 0.93% 0% 3.08%
2026/04/22 13.99% 16.6% 7.89% 1.47% 4.28% 1.44% 0.88% 0% 0% 2.05%
2026/04/23 14.61% 12.31% 4.01% 3.5% 4.15% 1.6% 3.78% 1.37% 4.21% 1.51%
2026/04/24 15.4% 17.88% 5.12% 5.97% 3.31% 1.84% 3.27% 0% 5.44% 2.51%
2026/04/25 17.99% 13.1% 12.82% 5.43% 3.03% 2.31% 1.37% 2.97% 0% 0%
2026/04/26 11.96% 0% 9.71% 1.45% 3.22% 2.16% 6.88% 0% 0% 1.57%
2026/04/27 18.8% 23.37% 10.3% 10.86% 2.5% 1.39% 1% 1.24% 5.08% 0%
2026/04/28 21.58% 23.09% 7.53% 2.97% 2.15% 1.39% 4.59% 0% 0% 0%
2026/04/29 13.74% 13.78% 4.72% 0.87% 2.2% 1.26% 1.02% 0% 9.86% 0.38%
2026/04/30 22.94% 12.91% 7.97% 6.63% 3.37% 1.91% 1.22% 1.05% 0% 0%
  • txu.com
  • chargepoint.com
  • reliant.com
  • directenergy.com
  • choosetexaspower.org
  • comparepower.com
  • electricityrates.com
  • emporiaenergy.com
  • poweringchicago.com
  • se.com

Copyright © Adthena. All rights reserved.

In April 2026, TXU.com led with fluctuating impressions, peaking at 28.99% on April 1st. Chargepoint.com saw a significant rise mid-month, reaching 30.91% on April 17th. Poweringchicago.com and reliant.com maintained lower shares, while directenergy.com and choosetexaspower.org had minimal impact. The month concluded with TXU.com regaining dominance at 22.94%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    ChargePoint EV Charging https://www.chargepoint.com

    Electric Vehicle Charging — Incentives & Subscription Pricing Make EV Charging With More Affordable Than Ever. Download...

  2. 2
    Level 2 EV Car Charger - Instant, Upfront Pricing https://www.constellationhome.com

    The convenience of owning an EV is even greater when you have an at-home charging station. Did you know EV owners with at-home chargers are...

  3. 3
    Explore EV Chargers https://myenergy.ny.gov

    Electrify Your Drive — Switching has never been more affordable. Explore e-bikes, scooters, & home EV chargers. Switch to...

  4. 4
    Level 1, 2 & 3 Chargers https://www.parkerandsons.com

    24/7 Availability — Honest EV Charger Installs That Put a Smile on Your Schedule, Wallet & Electric Vehicle.

  5. 5
    Electric Vehicle Charging https://www.petermanhvac.com

    Free Car Charger Install — Offer Includes Free Electric Car-Charging Station Install Estimate & Online Scheduling Available. Over 30 Years of Professional HVAC & Plumbing Experience - Call Peterman Brothers Today.

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In the competitive landscape of EV charging, ChargePoint highlights affordability with incentives, while Constellation Home emphasizes convenience with at-home chargers. NY.gov promotes affordability in switching, Parker & Sons offers 24/7 honest installs, and Peterman Brothers provides free installation estimates, leveraging their extensive experience.

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