Why is the AUS Finance Banks July 2026 Report useful and how should I use it?

Why is the AUS Finance Banks July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Banks July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Banks July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Banks July 2026 Report?

The AUS Finance Banks July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Banks July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Banks July 2026 Report for?

The AUS Finance Banks July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Banks - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Banks AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	33.3527896704
	66.6472103296

33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	55
	45

55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	2%
Navigational	17%
Seasonal	0%
Local	2%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 AUS Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
westpac.com.au	33.94
nab.com.au	12.77
greatsouthernbank.com.au	6.68
stgeorge.com.au	6.53
macquarie.com.au	6.35
commbank.com.au	6.19
ing.com.au	3.73
anz.com	3.69
bankwest.com.au	2.75
westernunion.com	2.68
others	14.69

westpac.com.au - 33.94%
nab.com.au - 12.77%
greatsouthernbank.com.au - 6.68%
stgeorge.com.au - 6.53%
macquarie.com.au - 6.35%
commbank.com.au - 6.19%
ing.com.au - 3.73%
anz.com - 3.69%
bankwest.com.au - 2.75%
westernunion.com - 2.68%
others - 14.69%

In the finance sector’s PPC landscape, Westpac dominates with 33.94% click share. NAB follows at 12.77%, while ‘others’ collectively hold 14.69%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	nab.com.au	ing.com.au	westpac.com.au	macquarie.com.au	anz.com	bankwest.com.au	boq.com.au	finder.com.au	bendigobank.com.au	greatsouthernbank.com.au
2026/07/01	3.98%	9.7%	8.43%	11.04%	7.13%	5.01%	0.11%	6.29%	5.37%	7.26%
2026/07/02	5.58%	9.06%	8.73%	7.08%	7.29%	5.47%	0.23%	6.17%	9.12%	6.61%
2026/07/03	4.64%	12.11%	8.56%	6.72%	7.28%	5.77%	1.38%	5.68%	10.12%	7.07%
2026/07/04	3.97%	13.54%	9.01%	6.06%	8.29%	4.83%	4.14%	5.33%	6.48%	6.87%
2026/07/05	5.31%	10.78%	9.02%	6.31%	7.88%	4.42%	6.91%	4.96%	6.52%	7.24%
2026/07/06	3.82%	10.42%	8.7%	6.63%	9.71%	5.79%	8.06%	5.99%	4.91%	4.85%
2026/07/07	3.92%	10.25%	7.94%	6.74%	10.75%	7.47%	6.03%	7.04%	5.63%	4.96%
2026/07/08	4%	10%	7.84%	5.43%	9.04%	6.86%	5.33%	7.13%	8.89%	4.98%
2026/07/09	3.63%	7.75%	8.46%	6.53%	7.43%	7.21%	4.02%	7.8%	7.47%	7.34%
2026/07/10	10.63%	7.71%	6.98%	5.96%	8.67%	4.47%	4.55%	6.15%	7.44%	6.39%
2026/07/11	12.17%	8.18%	7.66%	5.1%	8.48%	5.85%	3.94%	5.35%	10.18%	5.18%
2026/07/12	17.03%	7.93%	7.8%	4.59%	6.1%	6.19%	5.33%	4.78%	5.84%	4.87%
2026/07/13	12.97%	7.93%	8.35%	6.57%	6.33%	6.29%	6.09%	5.22%	6.31%	4.51%
2026/07/14	19.63%	8.02%	7.57%	4.83%	4.99%	4.9%	6.65%	4.98%	7.7%	5.27%
2026/07/15	20.92%	8.37%	7.68%	5.73%	5.82%	6.28%	6.12%	4.79%	5.72%	3.61%
2026/07/16	15.86%	7.88%	7.1%	5.13%	6.47%	7.68%	6.15%	5.21%	4.33%	3.49%
2026/07/17	12.68%	6.83%	6.59%	5.39%	5.12%	7.3%	11.67%	4.22%	9.75%	4.08%
2026/07/18	2.19%	7.92%	7.24%	5.67%	7.04%	8.8%	8.92%	4.32%	12.1%	3.14%
2026/07/19	9.79%	8.07%	6.92%	4.44%	7.55%	6.38%	5.87%	6.36%	8.96%	4.85%
2026/07/20	2.2%	9.84%	6.61%	6.7%	7.09%	9.28%	9.43%	4.42%	9.68%	3.59%
2026/07/21	19.54%	7.99%	7.54%	4.8%	4.97%	4.88%	6.62%	4.98%	7.67%	5.24%
2026/07/22	10.4%	7.09%	6.34%	5.43%	5.85%	5.08%	7.34%	5.35%	7.42%	7.27%
2026/07/23	11.76%	7.72%	6.91%	6.01%	6.56%	6.85%	4.96%	5.99%	6.05%	4.85%
2026/07/24	12.51%	8.07%	6.22%	5.32%	6.55%	7.31%	5.27%	5.03%	8%	5.38%
2026/07/25	6.64%	7.93%	7.89%	6.14%	6.82%	6.35%	6.35%	4.79%	8.3%	6.15%
2026/07/26	11.77%	7.95%	7.21%	5.53%	6.86%	7.01%	6.2%	4.24%	7.3%	4.49%
2026/07/27	11.43%	7.49%	8.14%	6.09%	7.44%	7.2%	5.91%	3.71%	8.34%	4.02%
2026/07/28	9.08%	8.33%	7.31%	7.18%	8.47%	6.43%	5.83%	3.91%	6.94%	3.26%
2026/07/29	3.46%	7.05%	9.59%	9.26%	10.89%	4.3%	4.45%	5.2%	6.86%	2.46%
2026/07/30	9.9%	8.68%	8.35%	6.82%	6.94%	5.89%	8.59%	4.02%	5.95%	3.39%
2026/07/31	13.93%	8.9%	8.23%	8%	6.57%	6.19%	6.17%	4.31%	4.15%	3.62%

nab.com.au
ing.com.au
westpac.com.au
macquarie.com.au
anz.com
bankwest.com.au
boq.com.au
finder.com.au
bendigobank.com.au
greatsouthernbank.com.au

In July 2026, NAB’s PPC spend surged mid-month, peaking at 20.92 on the 15th, before dropping sharply. ING maintained steady spending, while Westpac fluctuated slightly. Macquarie’s spend was consistent, with a notable peak on the 29th. ANZ saw a mid-month dip, recovering by month’s end. Bankwest and BOQ showed moderate fluctuations. Finder’s spend decreased steadily, while Bendigo Bank peaked mid-month. Great Southern Bank’s spend declined throughout July.

Market Exposure

Competitor Count for AUS Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	133
2026/07/02	138
2026/07/03	138
2026/07/04	136
2026/07/05	145
2026/07/06	150
2026/07/07	148
2026/07/08	144
2026/07/09	142
2026/07/10	149
2026/07/11	140
2026/07/12	143
2026/07/13	140
2026/07/14	139
2026/07/15	139
2026/07/16	141
2026/07/17	141
2026/07/18	136
2026/07/19	143
2026/07/20	138
2026/07/21	139
2026/07/22	142
2026/07/23	146
2026/07/24	149
2026/07/25	149
2026/07/26	149
2026/07/27	134
2026/07/28	137
2026/07/29	125
2026/07/30	147
2026/07/31	138

July saw a dynamic shift in distinct advertisers, starting at 133 and peaking at 150. The month concluded with a slight dip to 138, reflecting a fluctuating yet resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
commbank.com.au	1.82%
nab.com.au	0.44%
latitudefinancial.com.au	0.28%
ubank.com.au	0.2%
bendigobank.com.au	0.16%
anz.com	-0.3%
finder.com.au	-0.35%
ing.com.au	-0.46%
stgeorge.com.au	-0.6%
westpac.com.au	-1.23%

CommBank surged with a 1.82% click share increase, while Westpac dropped by 1.23%. NAB and Latitude Financial also saw gains, contrasting with declines from St. George and ING.

Campaign Efficiency

AUS Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	westpac.com.au	nab.com.au	macquarie.com.au	ing.com.au	bankwest.com.au	stgeorge.com.au	finder.com.au	greatsouthernbank.com.au	anz.com	commbank.com.au
2026/07/01	16.61%	2.87%	9%	6.1%	5.43%	4.81%	7.21%	7.69%	5.3%	10.22%
2026/07/02	19.32%	3.79%	7.04%	6.31%	5.53%	5.45%	7.41%	7.14%	4.74%	7.05%
2026/07/03	22.2%	2.98%	6.44%	9.06%	6.5%	4.94%	6.54%	8.11%	5.21%	4.36%
2026/07/04	21.26%	1.93%	5.76%	10.02%	5%	5.76%	5.77%	7.73%	6.24%	4.47%
2026/07/05	20.39%	4.07%	5.49%	7.82%	4.7%	4.66%	5.91%	7.46%	5.53%	5.03%
2026/07/06	21.74%	1.65%	5.96%	8.06%	5.69%	3.96%	7.06%	6.56%	5.78%	4.58%
2026/07/07	18.21%	2.41%	6.54%	8.47%	8.35%	4.14%	8.3%	5.69%	6.69%	3.71%
2026/07/08	17.67%	2.57%	6.29%	8.33%	7.01%	4%	7.85%	6.07%	6.05%	3.5%
2026/07/09	22.55%	1.66%	5.63%	5.63%	6.65%	5.01%	8.41%	7.98%	5.44%	3.58%
2026/07/10	20.02%	7.81%	6.81%	5.47%	4.49%	5.14%	6.38%	7.42%	5.16%	3.32%
2026/07/11	19.06%	9.31%	5.38%	6.83%	6.4%	4.26%	6.05%	6.49%	5.87%	4.07%
2026/07/12	18.18%	15.09%	4.7%	6.2%	6.02%	4.89%	5.01%	5.77%	3.61%	3.63%
2026/07/13	21.28%	9.6%	6.41%	5.9%	6.07%	3.61%	5.5%	5.42%	4.18%	3.32%
2026/07/14	18.18%	18.55%	4.43%	5.37%	5.23%	5.09%	5.35%	6.45%	3.44%	2.55%
2026/07/15	18.78%	19.1%	6.09%	5.67%	6.42%	3.8%	5.13%	4.43%	3.93%	2.47%
2026/07/16	16.52%	13.42%	4.84%	5.38%	8.3%	3.62%	5.13%	4.86%	4.51%	6.08%
2026/07/17	17.84%	9.96%	5.62%	4.08%	8.38%	5.04%	4.01%	5.15%	3.32%	5.66%
2026/07/18	18.53%	1.47%	6.01%	4.88%	10.84%	4.42%	4.51%	4.65%	4.13%	6.7%
2026/07/19	17.85%	7.94%	4.4%	5.95%	7.19%	4.6%	6.57%	7.03%	4.56%	5.67%
2026/07/20	17.56%	1.5%	6.57%	5.7%	10.9%	4.62%	4.65%	5.47%	4.09%	5.95%
2026/07/21	18.18%	18.55%	4.43%	5.37%	5.23%	5.09%	5.35%	6.45%	3.44%	2.55%
2026/07/22	15.14%	8.57%	5.94%	5.4%	5.55%	4.29%	5.91%	8.77%	3.88%	5.46%
2026/07/23	19.08%	10.19%	5.73%	5.41%	7.8%	4.72%	5.56%	6.67%	3.8%	5.96%
2026/07/24	14.76%	11.61%	4.84%	5.83%	8.55%	4.15%	5.65%	6.64%	4.33%	4.43%
2026/07/25	20.68%	5.97%	5.72%	5.3%	7.29%	3.6%	5.05%	7.59%	4.58%	5.56%
2026/07/26	18.96%	9.47%	5.54%	5.57%	8.02%	3.76%	4.4%	5.51%	4.71%	5.68%
2026/07/27	18.56%	10.14%	5.17%	5.41%	6.88%	3.64%	4.43%	5.75%	4.82%	5.1%
2026/07/28	18.33%	9.55%	6.79%	5.41%	6.03%	3.83%	4.77%	4.43%	5.32%	4.5%
2026/07/29	25%	1.75%	9.85%	4.14%	3.95%	6.84%	5.44%	3.8%	6.36%	6.72%
2026/07/30	22.42%	8.69%	5.78%	5.38%	6.21%	4.9%	4.43%	4.14%	4.27%	4.34%
2026/07/31	20.66%	12.46%	7.72%	5.92%	5.72%	5.61%	4.4%	4.22%	4.01%	3.94%

westpac.com.au
nab.com.au
macquarie.com.au
ing.com.au
bankwest.com.au
stgeorge.com.au
finder.com.au
greatsouthernbank.com.au
anz.com
commbank.com.au

In July 2026, Westpac led with fluctuating impressions, peaking at 25.00% on the 29th. NAB saw a mid-month surge, reaching 19.10% on the 15th. Macquarie, ING, and Bankwest maintained moderate shares, while St. George, Finder, and Great Southern Bank showed steady trends. ANZ and CommBank had lower shares, with CommBank peaking at 10.22% on the 1st. The month concluded with Westpac maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks - Last month

1
5.75% p.a. Variable Intro Rate - Open Your Account Online https://www.bankwest.com.au › easy-saver
5.00% p.a. Ongoing Rate On Balances Up To $250k. Open An Easy Saver Today. T&Cs Apply.
2
Bendigo Ready Credit Card | Perfect for Travel & Shopping | Apply Now https://www.bendigobank.com.au
Value-Packed Credit Card with $0 Annual Fee & International Travel Insurance. T&Cs Apply. Online Application. No Fee for Additional Cardholders. No International Transaction Fees. Online Application.
3
NAB Bank account https://www.nab.com.au › classicbanking
Bank Account — Other Fees May Apply. Consider the T&Cs, TMD, & if product is right for you. Secure banking in the NAB app.
4
St.George Everyday Banking - Internet And Mobile Banking https://www.stgeorge.com.au
St.George Everyday Banking Accounts Have No Monthly Fees. T&Cs Apply. Featuring Balance Alerts Direct To Your Mobile, And A Money Back Guarantee On Fraud.
5
Westpac Home Loans | Home Loans Online | Learn More Online https://www.westpac.com.au
We Are Here To Help With Buying Your First Home Or Your Next Home. Compare Your Options...

In the competitive landscape of Google PPC, Bankwest entices with a 5.75% p.a. intro rate, while Bendigo Bank offers a fee-free credit card with travel perks. NAB emphasizes secure app banking, St.George highlights no monthly fees and fraud protection, and Westpac focuses on home loan guidance.

Frequently Asked Questions

Why is the AUS Finance Banks July 2026 Report useful and how should I use it?

Why is the AUS Finance Banks July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Banks July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Banks July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Banks July 2026 Report?

The AUS Finance Banks July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Banks July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Banks July 2026 Report for?

The AUS Finance Banks July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Banks - PPC Market Share Analysis July 2026