Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 44.5652665517 |
| 55.4347334483 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 51 |
| 49 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| capitalone.com | 35.17 |
| wellsfargo.com | 21.26 |
| bankofamerica.com | 9.55 |
| pnc.com | 5.97 |
| navyfederal.org | 4.73 |
| usbank.com | 4.41 |
| citi.com | 3.11 |
| td.com | 2.52 |
| cit.com | 2 |
| westernunion.com | 1.46 |
| others | 9.82 |
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Capital One dominates with 35.17% click share, followed by Wells Fargo at 21.26%. Bank of America holds 9.55%, while ‘others’ collectively capture 9.82%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | capitalone.com | wellsfargo.com | bankofamerica.com | chime.com | forbes.com | citi.com | pnc.com | sofi.com | nerdwallet.com | td.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 24.82% | 15.87% | 14.98% | 3.11% | 4.28% | 1.93% | 3.89% | 3.94% | 1.9% | 0.48% |
| 2026/08/02 | 30.76% | 13.48% | 12.97% | 1.91% | 3.28% | 1.64% | 3.93% | 4.34% | 1.7% | 1.95% |
| 2026/08/03 | 29.87% | 13.86% | 11.33% | 2.36% | 3.55% | 1.95% | 4.26% | 3.99% | 1.62% | 1.57% |
| 2026/08/04 | 26.09% | 13.1% | 13.05% | 2.19% | 3.95% | 2.53% | 4.07% | 4.36% | 1.51% | 1.26% |
| 2026/08/05 | 32.26% | 17.03% | 14.36% | 1.46% | 1.76% | 3.19% | 3.24% | 1.85% | 1.39% | 2.1% |
| 2026/08/06 | 34.71% | 12.41% | 14.14% | 1.4% | 2.03% | 4.03% | 4.02% | 2.47% | 1.83% | 1.51% |
| 2026/08/07 | 34.51% | 17.26% | 16.33% | 1.58% | 1.91% | 1.05% | 3.74% | 2.44% | 1.81% | 0.87% |
| 2026/08/08 | 42.06% | 16.98% | 8.59% | 1.49% | 1.52% | 1.34% | 5.14% | 2.15% | 1.56% | 0.47% |
| 2026/08/09 | 40.68% | 11.48% | 17.83% | 1.78% | 1.03% | 2.42% | 3.5% | 1.64% | 2.33% | 0.2% |
| 2026/08/10 | 32.34% | 17.6% | 8.65% | 2.51% | 1.85% | 2.46% | 5.23% | 5.21% | 1.94% | 1.34% |
| 2026/08/11 | 39.48% | 10.79% | 10.95% | 2.15% | 2.66% | 2.51% | 4.93% | 2.76% | 1.83% | 2.08% |
| 2026/08/12 | 32.38% | 17.31% | 10.99% | 1.98% | 1.83% | 2.66% | 5.89% | 2.74% | 2.08% | 2.26% |
| 2026/08/13 | 36.34% | 17.12% | 13.53% | 1.79% | 1.25% | 2.01% | 4.52% | 1.8% | 1.43% | 1.57% |
| 2026/08/14 | 35.64% | 11.92% | 17.98% | 2.09% | 1.74% | 3.34% | 4.54% | 2.05% | 1.97% | 1.86% |
| 2026/08/15 | 37.67% | 13.76% | 15.88% | 1.86% | 1.41% | 1.94% | 5.24% | 2.06% | 1.91% | 1.42% |
| 2026/08/16 | 33.68% | 10.09% | 18.19% | 1.91% | 1.75% | 3.2% | 5.76% | 2.2% | 2.18% | 1.85% |
| 2026/08/17 | 37.03% | 14.18% | 12.96% | 1.96% | 1.74% | 2.13% | 4.95% | 2.29% | 1.72% | 1.84% |
| 2026/08/18 | 37.73% | 14.32% | 14.44% | 1.49% | 1.14% | 3.74% | 4.58% | 2.14% | 0.83% | 1.66% |
| 2026/08/19 | 32.09% | 15.08% | 18.85% | 1.79% | 1.39% | 1.66% | 4.18% | 2.41% | 1.2% | 3.02% |
| 2026/08/20 | 33.65% | 12.12% | 17.88% | 1.61% | 0.84% | 2.61% | 5.58% | 3.3% | 1.1% | 2.03% |
| 2026/08/21 | 32.94% | 15.33% | 15.41% | 1.52% | 1.44% | 3.11% | 4.38% | 2.12% | 1.17% | 1.76% |
| 2026/08/22 | 28.25% | 15.75% | 19.35% | 2.82% | 1.64% | 3.34% | 3.81% | 2.52% | 1.94% | 2.29% |
| 2026/08/23 | 30.66% | 10.19% | 20.72% | 2.74% | 1.39% | 3.49% | 4.25% | 2.13% | 1.76% | 1.88% |
| 2026/08/24 | 27.37% | 18.09% | 15.54% | 3.05% | 1.76% | 3.64% | 4.36% | 2.3% | 1.92% | 1.79% |
| 2026/08/25 | 34.03% | 17.74% | 11.27% | 2.76% | 1.25% | 3.55% | 4.73% | 3.05% | 1.76% | 1.8% |
| 2026/08/26 | 35.54% | 12.48% | 14.88% | 2.65% | 1.9% | 3.7% | 4.4% | 2.24% | 1.26% | 1.33% |
| 2026/08/27 | 29.9% | 16.35% | 17.66% | 2.46% | 1.71% | 3.85% | 4.98% | 1.95% | 1.72% | 2.38% |
| 2026/08/28 | 27.98% | 18% | 17.69% | 2.57% | 1.78% | 3.4% | 3.82% | 2.36% | 1.37% | 1.81% |
| 2026/08/29 | 32.31% | 13.91% | 17.55% | 2.69% | 1.55% | 3.05% | 3.65% | 2.11% | 1.31% | 1.42% |
| 2026/08/30 | 27.98% | 16.83% | 17.9% | 2.64% | 1.32% | 3.26% | 3.46% | 2.23% | 1.68% | 2.65% |
| 2026/08/31 | 28.89% | 26.48% | 7.43% | 3.46% | 3.09% | 2.89% | 2.69% | 2.06% | 1.78% | 1.03% |
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Capital One’s PPC spend surged mid-August, peaking at 42.06% on the 8th. Wells Fargo’s share fluctuated, ending strong at 26.48%. Bank of America saw a dip, closing at 7.43%. Chime and Forbes maintained low shares, while Citi and PNC showed steady growth. Sofi and Nerdwallet had minor fluctuations, with TD’s share peaking mid-month.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 582 |
| 2026/08/02 | 568 |
| 2026/08/03 | 575 |
| 2026/08/04 | 594 |
| 2026/08/05 | 539 |
| 2026/08/06 | 504 |
| 2026/08/07 | 494 |
| 2026/08/08 | 469 |
| 2026/08/09 | 479 |
| 2026/08/10 | 513 |
| 2026/08/11 | 521 |
| 2026/08/12 | 497 |
| 2026/08/13 | 489 |
| 2026/08/14 | 491 |
| 2026/08/15 | 467 |
| 2026/08/16 | 478 |
| 2026/08/17 | 485 |
| 2026/08/18 | 466 |
| 2026/08/19 | 444 |
| 2026/08/20 | 462 |
| 2026/08/21 | 484 |
| 2026/08/22 | 473 |
| 2026/08/23 | 482 |
| 2026/08/24 | 473 |
| 2026/08/25 | 456 |
| 2026/08/26 | 458 |
| 2026/08/27 | 467 |
| 2026/08/28 | 505 |
| 2026/08/29 | 521 |
| 2026/08/30 | 518 |
| 2026/08/31 | 522 |
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August began with 582 advertisers, fluctuating throughout the month, and concluded with 522, indicating a dynamic advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Bankofamerica.com surged with a 1.59% click share increase, while capitalone.com dropped by 3.99%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | capitalone.com | wellsfargo.com | bankofamerica.com | pnc.com | usbank.com | citi.com | cit.com | navyfederal.org | td.com | sofi.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 25.78% | 22.99% | 8.16% | 3.92% | 1.68% | 1.98% | 1.7% | 2.47% | 0.54% | 3.82% |
| 2026/08/02 | 26.78% | 20.38% | 7.75% | 4.92% | 1.34% | 1.03% | 1.61% | 3.17% | 2.46% | 4.39% |
| 2026/08/03 | 25.78% | 20.05% | 9.64% | 4.83% | 1.45% | 1.59% | 1.42% | 3.17% | 2.22% | 3.95% |
| 2026/08/04 | 26.06% | 18.61% | 5.76% | 4.51% | 2.23% | 2.49% | 2.13% | 3.21% | 1.67% | 4.85% |
| 2026/08/05 | 30.81% | 24.38% | 5.77% | 4.13% | 2.48% | 3.67% | 1.9% | 2.94% | 2.96% | 1.34% |
| 2026/08/06 | 34.08% | 17.6% | 5.5% | 4.32% | 4.7% | 4.09% | 1.55% | 3.11% | 1.98% | 2.24% |
| 2026/08/07 | 30.65% | 23.39% | 6.65% | 4.74% | 5.09% | 1.85% | 2.47% | 2.9% | 1.67% | 2.34% |
| 2026/08/08 | 39.41% | 21.22% | 3.91% | 7.04% | 1.29% | 1.61% | 2.52% | 2.01% | 0.41% | 2.2% |
| 2026/08/09 | 40.26% | 18.24% | 6.12% | 3.7% | 2.93% | 1.79% | 2.2% | 3.04% | 0.4% | 1.45% |
| 2026/08/10 | 31.78% | 21.92% | 3.82% | 5.5% | 2.29% | 2.51% | 1.82% | 2.43% | 1.57% | 6.5% |
| 2026/08/11 | 38.62% | 11.96% | 4.47% | 5.83% | 2.44% | 2.83% | 1.96% | 3.56% | 3% | 3.22% |
| 2026/08/12 | 27.18% | 24.28% | 4.55% | 6.8% | 5.03% | 2.73% | 1.68% | 3.2% | 2.97% | 2.64% |
| 2026/08/13 | 33.12% | 23.37% | 5.6% | 5.3% | 3.8% | 2.39% | 1.89% | 3.35% | 2.06% | 1.33% |
| 2026/08/14 | 37.51% | 16.05% | 7.86% | 5.43% | 3.28% | 2.88% | 1.52% | 2.67% | 2.38% | 2.68% |
| 2026/08/15 | 39.12% | 17.29% | 6.93% | 6.05% | 3.95% | 2.68% | 1.44% | 3.07% | 1.97% | 1.45% |
| 2026/08/16 | 35.41% | 13.87% | 9.26% | 6.38% | 3.88% | 3.18% | 1.52% | 3.76% | 2.32% | 2.59% |
| 2026/08/17 | 34.89% | 17.79% | 6.52% | 6.17% | 3% | 2.67% | 1.77% | 4.04% | 2.26% | 1.45% |
| 2026/08/18 | 33.36% | 17.51% | 7.52% | 5.29% | 5.39% | 3.23% | 1.4% | 3.7% | 2% | 2.38% |
| 2026/08/19 | 34.73% | 18.99% | 7.43% | 4.81% | 4.18% | 2.19% | 1.49% | 3.97% | 3.81% | 2.61% |
| 2026/08/20 | 33.01% | 15.73% | 8.19% | 6.14% | 4.07% | 2.82% | 1.46% | 3.66% | 2.92% | 3.28% |
| 2026/08/21 | 30.23% | 21.55% | 5.9% | 5.81% | 3.7% | 3.18% | 1.35% | 3.95% | 2.37% | 1.71% |
| 2026/08/22 | 27.28% | 21.42% | 8.31% | 4.69% | 4.1% | 2.82% | 1.93% | 3.27% | 2.66% | 2.15% |
| 2026/08/23 | 29.89% | 14.17% | 9.64% | 4.66% | 3.39% | 3.18% | 2.32% | 3.62% | 2.57% | 2.32% |
| 2026/08/24 | 25.94% | 23.32% | 6.98% | 4.96% | 4.35% | 2.99% | 2.33% | 2.28% | 2.2% | 2.98% |
| 2026/08/25 | 31.68% | 24.1% | 4.19% | 5.07% | 4.28% | 2.91% | 2.26% | 2.67% | 2.1% | 2.35% |
| 2026/08/26 | 32.07% | 16.37% | 7.39% | 4.8% | 4.14% | 3.35% | 2.92% | 2.78% | 1.71% | 2.84% |
| 2026/08/27 | 31.81% | 21.89% | 5.97% | 5.35% | 4.02% | 3.75% | 2.2% | 2.78% | 2.94% | 1.55% |
| 2026/08/28 | 26.72% | 23.98% | 6.83% | 4.84% | 5.29% | 3.15% | 2.38% | 2.35% | 2.55% | 1.99% |
| 2026/08/29 | 30.5% | 17.61% | 8.73% | 4.65% | 4.69% | 2.97% | 2.19% | 2.33% | 2.29% | 2.26% |
| 2026/08/30 | 28.19% | 20.99% | 7.11% | 3.88% | 5.03% | 2.92% | 2.1% | 2.76% | 2.91% | 1.84% |
| 2026/08/31 | 29.95% | 24.45% | 4.97% | 4.56% | 3.62% | 2.64% | 2.34% | 2.16% | 1.65% | 1.39% |
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Capital One’s impression share surged mid-August, peaking at 40.26% on the 9th. Wells Fargo fluctuated, ending at 24.45%. Bank of America remained low, closing at 4.97%. PNC and US Bank showed modest gains, while Citi and Navy Federal had steady shares. TD and SoFi experienced minor fluctuations.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Welcome to Bank of America - Banking, Credit Cards, Home Loans And More. Member FDIC. Checking, Credit Card, Home Loan Solutions & More.
Credit, Banking, Auto and More — Compare Capital One credit cards, banking services, business services & more. Explore Capital One...
Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.
PNC Bank Brilliantly Boring Banking Since 1865®. See what Boring Banking can do for You! Life isn't Boring but Your Banking Should Be! PNC Bank Brilliantly Boring Since 1865®.
Wells Fargo® Personal Banking — Open An Account Today & Learn How to Qualify For A $325 Bonus w/ Wells Fargo®. Member FDIC. Open A Wells Fargo® Everyday Checking account online in minutes. Apply Now.
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In the competitive world of finance, top advertisers like Bank of America, Capital One, Citibank, PNC Bank, and Wells Fargo captivate audiences with distinct themes. Bank of America emphasizes comprehensive solutions, while Capital One highlights diverse offerings. Citibank simplifies applications, PNC Bank champions “boring” reliability, and Wells Fargo entices with bonuses.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Finance Banks August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Finance Banks August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Finance Banks August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Finance Banks August 2026 Report aggregates data from across both device types and Google Shopping.
The US Finance Banks August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.