Why is the US Finance Banks June 2026 Report useful and how should I use it?

Why is the US Finance Banks June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Finance Banks June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Finance Banks June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Finance Banks June 2026 Report?

The US Finance Banks June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Banks June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Finance Banks June 2026 Report for?

The US Finance Banks June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Finance Banks - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Banks US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	37.5629348469
	62.4370651531

37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	56
	44

56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	5%
Navigational	11%
Seasonal	0%
Local	2%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
capitalone.com	32.85
wellsfargo.com	21.27
bankofamerica.com	8.36
usbank.com	5.66
navyfederal.org	4.86
pnc.com	3.95
citi.com	3.38
cit.com	1.84
td.com	1.77
westernunion.com	1.71
others	14.35

capitalone.com - 32.85%
wellsfargo.com - 21.27%
bankofamerica.com - 8.36%
usbank.com - 5.66%
navyfederal.org - 4.86%
pnc.com - 3.95%
citi.com - 3.38%
cit.com - 1.84%
td.com - 1.77%
westernunion.com - 1.71%
others - 14.35%

In the finance sector’s PPC landscape, Capital One dominates with 32.85% click share, followed by Wells Fargo at 21.27%. Bank of America holds 8.36%, while ‘others’ collectively capture 14.35%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	capitalone.com	wellsfargo.com	bankofamerica.com	chime.com	forbes.com	sofi.com	citi.com	usbank.com	pnc.com	nerdwallet.com
2026/06/01	28.38%	15.85%	4.92%	3.89%	3.47%	2.68%	2.82%	1.9%	2.09%	3.19%
2026/06/02	27.66%	21.73%	2.71%	4.01%	2.77%	2.76%	2.78%	1.87%	2.32%	2.26%
2026/06/03	24.94%	20.07%	4.54%	4.52%	2.72%	3.56%	2.09%	2.07%	1.93%	2.98%
2026/06/04	25.6%	26.43%	2.84%	3.14%	3.2%	2.5%	2.53%	2.26%	2.1%	4.02%
2026/06/05	24.87%	22.95%	4.88%	2.8%	3.19%	3.65%	2.21%	2.3%	2.05%	3.93%
2026/06/06	25.29%	24.67%	4.5%	2.85%	3.52%	2.99%	2.44%	1.92%	1.94%	3.64%
2026/06/07	27.28%	18.55%	4.58%	3.17%	3.58%	3.66%	2.95%	2.21%	2.44%	2.95%
2026/06/08	24.7%	23.74%	4.47%	2.8%	3.59%	2.15%	2.4%	2.97%	1.92%	3.4%
2026/06/09	25.97%	25.87%	4.01%	2.67%	2.47%	2.68%	2.31%	2.69%	2.03%	2.17%
2026/06/10	24.43%	27.01%	4.74%	3.02%	2.3%	2.64%	2.62%	2.44%	1.95%	2.3%
2026/06/11	26.71%	21.86%	4.95%	3.62%	2.77%	2.3%	2.24%	2.36%	1.85%	2.67%
2026/06/12	27.36%	18.04%	5.55%	3.22%	3.2%	2.48%	3.6%	3.02%	2.29%	3.9%
2026/06/13	26.41%	23.35%	4.68%	3.16%	2.86%	2.8%	2.56%	2.32%	1.68%	2.33%
2026/06/14	26.72%	20.8%	3.87%	2.84%	3%	2.53%	2.78%	2.05%	1.86%	3.06%
2026/06/15	25.18%	21.43%	3.64%	3.76%	3.5%	3.25%	2.47%	2.05%	1.77%	3.57%
2026/06/16	27.88%	23.27%	4.16%	3%	2.7%	3.52%	2.35%	2.36%	1.55%	3.21%
2026/06/17	24.84%	22.98%	5.99%	3.25%	2.78%	5.15%	2.71%	1.89%	2.32%	3.02%
2026/06/18	25.91%	23.06%	5.88%	3.57%	2.7%	4.92%	2.62%	1.63%	2.04%	1.96%
2026/06/19	27.82%	17.41%	4.24%	3.93%	2.81%	4.88%	3.27%	2.4%	2.75%	2.32%
2026/06/20	29.27%	18.23%	4.29%	4.01%	3.36%	4.59%	2.99%	2.21%	2.87%	2.77%
2026/06/21	29.33%	16.79%	5.64%	3.54%	2.47%	3.24%	3.12%	2.23%	3.15%	3.76%
2026/06/22	31%	18.59%	5.16%	4.26%	2.38%	3.61%	2.53%	2.51%	3.3%	2.34%
2026/06/23	31.5%	14.58%	5.32%	4.03%	2.51%	3.49%	3.09%	2.76%	3.44%	2.79%
2026/06/24	30.65%	18.11%	4.97%	4.09%	2.46%	4.55%	2.8%	2.03%	3.42%	2.55%
2026/06/25	30.11%	16.22%	5.12%	4.61%	2.49%	3.85%	3.71%	2.2%	3.49%	2.62%
2026/06/26	34.02%	13.09%	4.65%	4.74%	2.36%	4.91%	3.04%	2.75%	3.4%	1.83%
2026/06/27	31.89%	15.55%	4.47%	4.49%	2.25%	4.25%	3.79%	3.08%	2.13%	1.91%
2026/06/28	27.74%	20.09%	3.97%	4.48%	2.19%	4.34%	2.16%	5.05%	2.56%	2.06%
2026/06/29	30.74%	14.37%	3.13%	4.74%	2.91%	3.62%	2.92%	3.53%	3.44%	2.16%
2026/06/30	26.99%	25.46%	5%	4.38%	3.11%	2.93%	2.89%	2.66%	2.34%	1.47%

capitalone.com
wellsfargo.com
bankofamerica.com
chime.com
forbes.com
sofi.com
citi.com
usbank.com
pnc.com
nerdwallet.com

In June 2026, Capital One’s PPC spend share fluctuated, peaking at 34.02% on June 26. Wells Fargo saw a decline, ending at 25.46%. Bank of America maintained a steady low, while Chime and Forbes showed minor variations. Sofi and Citi had moderate fluctuations, with Sofi peaking mid-month. U.S. Bank and PNC experienced slight increases, while Nerdwallet’s share decreased, closing at 1.47%.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	771
2026/06/02	730
2026/06/03	762
2026/06/04	726
2026/06/05	758
2026/06/06	738
2026/06/07	770
2026/06/08	767
2026/06/09	737
2026/06/10	712
2026/06/11	694
2026/06/12	690
2026/06/13	655
2026/06/14	655
2026/06/15	582
2026/06/16	574
2026/06/17	566
2026/06/18	555
2026/06/19	555
2026/06/20	554
2026/06/21	552
2026/06/22	557
2026/06/23	554
2026/06/24	540
2026/06/25	536
2026/06/26	529
2026/06/27	530
2026/06/28	551
2026/06/29	541
2026/06/30	535

June began with 771 advertisers, peaking early, then steadily declined to 535 by month’s end, reflecting a significant decrease in activity.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wellsfargo.com	1.49%
capitalone.com	0.86%
citi.com	0.44%
td.com	0.38%
cit.com	0.24%
walmartchecks.com	-0.2%
bradfordexchangechecks.com	-0.2%
wellsfargojobs.com	-0.21%
usbank.com	-0.54%
navyfederal.org	-0.95%

Wellsfargo.com surged with a 1.49% click share increase, while navyfederal.org dropped by 0.95%. Capitalone.com and citi.com also saw positive gains.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	capitalone.com	wellsfargo.com	bankofamerica.com	usbank.com	citi.com	pnc.com	sofi.com	navyfederal.org	forbes.com	cit.com
2026/06/01	26.35%	21.67%	5.45%	3.77%	2.75%	2.77%	1.46%	3.26%	1.94%	1.32%
2026/06/02	25.51%	28.31%	2.02%	3.81%	2.85%	2.97%	1.84%	2.6%	1.59%	0.98%
2026/06/03	22.84%	26.52%	4.94%	2.89%	1.82%	2.39%	2.58%	2.86%	1.53%	1.71%
2026/06/04	22.02%	35.16%	2.72%	3.52%	2.3%	2.64%	1.61%	1.93%	1.64%	0.88%
2026/06/05	20.58%	30.59%	5.6%	3.64%	1.93%	2.62%	3.89%	2.39%	1.7%	0.94%
2026/06/06	21.93%	33.16%	5.14%	3.57%	2.04%	2.2%	2.19%	2.6%	1.92%	1.49%
2026/06/07	23.55%	25.56%	5.17%	3.98%	2.71%	2.84%	2.92%	3.37%	2.19%	2.2%
2026/06/08	21.69%	31.93%	5.55%	3.98%	2.13%	2.22%	1.41%	2.95%	2.16%	0.97%
2026/06/09	22.34%	34.7%	4.73%	3.39%	2.17%	2.6%	1.82%	2.34%	1.26%	1.16%
2026/06/10	18.91%	35.34%	5.61%	3.5%	2.27%	2.69%	1.57%	2.22%	1.68%	1.32%
2026/06/11	22.89%	27.92%	6.23%	3.5%	2.01%	2.73%	1.55%	2.73%	1.69%	1.47%
2026/06/12	22.21%	23.87%	7.18%	4.17%	2.8%	3.42%	1.92%	3.16%	2.08%	1.34%
2026/06/13	22.86%	29.7%	5.43%	3.42%	2%	2.35%	2.06%	2.83%	1.82%	1.63%
2026/06/14	22.43%	28.04%	4.42%	3.24%	2.48%	2.67%	1.92%	2.32%	1.71%	2.28%
2026/06/15	20.35%	28.61%	4.42%	3.13%	2.33%	2.32%	2.28%	2.6%	2.04%	1.59%
2026/06/16	22.86%	30.06%	4.86%	3.48%	1.92%	2.5%	2.27%	2.87%	1.58%	1.07%
2026/06/17	20.68%	30%	7.88%	2.85%	1.96%	2.56%	4.79%	2.52%	1.79%	1.37%
2026/06/18	20.84%	29.97%	7.47%	3.08%	2.27%	1.93%	4.17%	2.42%	1.71%	1.36%
2026/06/19	25.85%	22.86%	5.05%	3.57%	2.71%	2.88%	3.94%	2.56%	1.95%	2.5%
2026/06/20	25.52%	23.12%	4.79%	3.96%	2.51%	2.81%	3.67%	2.78%	2.25%	4%
2026/06/21	25.32%	21.21%	6.74%	3.52%	2.75%	3.4%	2.56%	3.13%	1.65%	2.04%
2026/06/22	27.17%	23.66%	6.29%	3.82%	2.64%	3.03%	2.43%	2.49%	1.43%	1.87%
2026/06/23	28.87%	19.86%	6.72%	3.97%	2.94%	3.6%	2.68%	2.25%	1.69%	1.95%
2026/06/24	26.76%	23.62%	6.26%	4.19%	2.85%	3.19%	3.29%	2.83%	1.6%	2.06%
2026/06/25	25.75%	20.93%	6.02%	4.18%	3.63%	3.02%	2.86%	2.73%	1.46%	2.25%
2026/06/26	30.07%	17.5%	5.99%	3.14%	2.85%	3.67%	3.73%	2.52%	1.46%	1.84%
2026/06/27	27.26%	21.74%	5.3%	3.41%	3.49%	2.87%	3.88%	3.29%	1.41%	1.72%
2026/06/28	23.1%	26.07%	4.16%	7.28%	2.4%	2.84%	3.67%	2.02%	1.37%	2.55%
2026/06/29	27.38%	19.66%	3.7%	5.07%	3.18%	3.29%	2.67%	0%	1.7%	2.24%
2026/06/30	26.01%	24.41%	6.78%	3.46%	3.03%	2.77%	2.48%	2.14%	1.9%	1.64%

capitalone.com
wellsfargo.com
bankofamerica.com
usbank.com
citi.com
pnc.com
sofi.com
navyfederal.org
forbes.com
cit.com

In June 2026, Capital One’s impression share fluctuated, peaking at 30.07% on the 26th. Wells Fargo led early, reaching 35.34% on the 10th, but declined later. Bank of America and others showed minor variations. The month ended with Capital One at 26.01%, Wells Fargo at 24.41%, and Bank of America at 6.78%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Finance Banks - Last month

1
Bank of America® Official Site | The Future of Banking https://www.bankofamerica.com
Welcome to Bank of America - Banking, Credit Cards, Home Loans And More. Member FDIC. Open a Checking Account Online Today.
2
Capital One Official Site https://www.capitalone.com
Credit, Banking, Auto and More — Explore Capital One credit card offers, bank accounts and more—apply online! Personal Banking.
3
Citibank® Official Site - Credit Card & Bank Promotions https://banking.citi.com
Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.
4
U.S. Bank® Official Site https://www.usbank.com
U.S. Bank® — U.S. Bank is here for every stage of your financial journey - connect today. Member FDIC
5
$125 Bonus For New Customers | Open A Second Chance Account https://accountoffers.wellsfargo.com › second_chance › banking
Make 10 Or More Qual. Activities To Receive Your Cash Bonus. No Min. Balance. Member FDIC.

In the competitive landscape of banking PPC ads, Bank of America emphasizes a future-focused approach, while Capital One highlights diverse financial products. Citibank simplifies account applications, U.S. Bank supports financial journeys, and Wells Fargo entices with a cash bonus for new accounts.

Frequently Asked Questions

Why is the US Finance Banks June 2026 Report useful and how should I use it?

Why is the US Finance Banks June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Banks June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Banks June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Banks June 2026 Report?

The US Finance Banks June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Banks June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Banks June 2026 Report for?

The US Finance Banks June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Finance

UK Banks

AUS

Finance

US Finance Banks - PPC Market Share Analysis June 2026

Banks – US

Google AI Overview visibility for Finance Banks US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

Why is the US Finance Banks June 2026 Report useful and how should I use it?

Why is the US Finance Banks June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Banks June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Banks June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

UK Banks

AUS Banks