Share of Clicks for top 10 US Finance Banks brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| capitalone.com | 33.6 |
| wellsfargo.com | 22.75 |
| bankofamerica.com | 8.24 |
| usbank.com | 4.94 |
| navyfederal.org | 4.81 |
| pnc.com | 3.41 |
| citi.com | 3.1 |
| cit.com | 1.98 |
| td.com | 1.97 |
| westernunion.com | 1.68 |
| others | 13.52 |
- capitalone.com - 33.6%
- wellsfargo.com - 22.75%
- bankofamerica.com - 8.24%
- usbank.com - 4.94%
- navyfederal.org - 4.81%
- pnc.com - 3.41%
- citi.com - 3.1%
- cit.com - 1.98%
- td.com - 1.97%
- westernunion.com - 1.68%
- others - 13.52%
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In the competitive finance sector, Capital One leads with 33.6% click share, followed by Wells Fargo at 22.75%. Bank of America holds 8.24%, while ‘others’ collectively capture 13.52%.
Share of Spend for the top 10 US Finance Banks brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | capitalone.com | wellsfargo.com | bankofamerica.com | chime.com | forbes.com | nerdwallet.com | pnc.com | citi.com | sofi.com | cit.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 28.36% | 26.91% | 5.61% | 2.77% | 1.27% | 1.8% | 1.64% | 2.04% | 3.16% | 2.92% |
| 2026/05/02 | 27.47% | 22.36% | 5.4% | 2.44% | 0.97% | 2.25% | 2.14% | 3.2% | 3.03% | 2.94% |
| 2026/05/03 | 24.64% | 26.93% | 4.57% | 2.26% | 1.21% | 2.97% | 1.97% | 2.62% | 3.86% | 2.97% |
| 2026/05/04 | 27.6% | 23.01% | 5.34% | 2.48% | 1.6% | 2.55% | 1.99% | 2.42% | 4.19% | 2.87% |
| 2026/05/05 | 27.55% | 20.68% | 5.46% | 3.34% | 1.8% | 2.8% | 2.05% | 2.9% | 4.16% | 3.03% |
| 2026/05/06 | 27.24% | 24.98% | 4.49% | 2.87% | 2% | 2.06% | 2.17% | 2.85% | 4.38% | 2.87% |
| 2026/05/07 | 27.98% | 26.39% | 3.8% | 2.9% | 1.38% | 2.06% | 2.48% | 2.91% | 3.85% | 2.76% |
| 2026/05/08 | 27.69% | 23.86% | 5.53% | 2.92% | 1.54% | 3.21% | 2.07% | 2.72% | 4.31% | 3.43% |
| 2026/05/09 | 26.44% | 23.55% | 5.93% | 2.25% | 1.38% | 3.1% | 2.04% | 2.37% | 4.56% | 3.33% |
| 2026/05/10 | 23.78% | 26.65% | 5.01% | 2.16% | 1.19% | 3.1% | 1.94% | 2.19% | 4.56% | 3.04% |
| 2026/05/11 | 22.66% | 28.49% | 3.92% | 2.38% | 1.79% | 2.53% | 2.15% | 2.26% | 5.52% | 2.79% |
| 2026/05/12 | 22.71% | 24.29% | 4.85% | 2.82% | 1.36% | 2.4% | 1.93% | 2.47% | 6.45% | 2.98% |
| 2026/05/13 | 26.05% | 26.52% | 4.13% | 2.8% | 1.25% | 2.47% | 1.54% | 2.65% | 5.72% | 2.91% |
| 2026/05/14 | 25.13% | 23.89% | 3.96% | 2.82% | 2.01% | 2.47% | 1.95% | 2.82% | 5.01% | 3.33% |
| 2026/05/15 | 27.79% | 23.78% | 5.51% | 2.91% | 1.54% | 3.2% | 2.07% | 2.71% | 4.3% | 3.43% |
| 2026/05/16 | 26.59% | 18.01% | 4.38% | 2.31% | 1.8% | 3.49% | 2.15% | 2.68% | 5.61% | 3.41% |
| 2026/05/17 | 26.42% | 17.19% | 5.76% | 2.29% | 1.77% | 4.42% | 2.08% | 2.31% | 6.68% | 3.4% |
| 2026/05/18 | 25.67% | 22.18% | 4.47% | 2.25% | 2.13% | 2.78% | 2.12% | 1.92% | 6.83% | 3.04% |
| 2026/05/19 | 25.71% | 25.35% | 3.11% | 2.68% | 2.16% | 3.22% | 2.01% | 2.54% | 4.66% | 2.88% |
| 2026/05/20 | 24.08% | 23.99% | 4.85% | 2.64% | 2.13% | 3.01% | 1.76% | 2.62% | 4.32% | 3.15% |
| 2026/05/21 | 20.74% | 20.47% | 5.33% | 2.99% | 3.06% | 3.75% | 1.72% | 2.24% | 5.36% | 2.28% |
| 2026/05/22 | 23.69% | 24.16% | 4.9% | 2.9% | 1.9% | 3.1% | 1.85% | 1.98% | 5% | 2.11% |
| 2026/05/23 | 23.31% | 21.76% | 4.96% | 4.28% | 2.98% | 4.43% | 1.93% | 2.03% | 4.74% | 1.45% |
| 2026/05/24 | 24.09% | 20.48% | 4.7% | 3.46% | 3.09% | 4.6% | 1.95% | 2.18% | 5.49% | 1.8% |
| 2026/05/25 | 22.58% | 21.3% | 5.71% | 3.43% | 2.83% | 4.7% | 1.94% | 3.07% | 4.9% | 1.71% |
| 2026/05/26 | 20.12% | 21.19% | 4.79% | 3.57% | 3.48% | 3.38% | 2.58% | 3.13% | 5.87% | 2.26% |
| 2026/05/27 | 23.27% | 21.32% | 4.57% | 4.73% | 3.01% | 3.52% | 2.14% | 2.33% | 3.74% | 2.07% |
| 2026/05/28 | 25.15% | 19.16% | 5.08% | 4.56% | 2.55% | 2.52% | 1.96% | 3.69% | 3.83% | 2.61% |
| 2026/05/29 | 26.93% | 20.73% | 4.42% | 4.08% | 3.21% | 2.75% | 2.16% | 2.94% | 3.35% | 2.1% |
| 2026/05/30 | 23.54% | 21.83% | 4.61% | 3.2% | 3.42% | 4.23% | 2.52% | 2.78% | 3.45% | 1.84% |
| 2026/05/31 | 26.46% | 17.5% | 5.47% | 3.42% | 3.38% | 3.13% | 2.89% | 2.85% | 2.63% | 2.15% |
- capitalone.com
- wellsfargo.com
- bankofamerica.com
- chime.com
- forbes.com
- nerdwallet.com
- pnc.com
- citi.com
- sofi.com
- cit.com
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In May 2026, Capital One led with fluctuating spend, peaking early and stabilizing mid-month. Wells Fargo saw a mid-month dip, while Bank of America maintained low but steady spend. Chime and Forbes showed gradual increases, with Chime peaking late. NerdWallet and PNC had consistent mid-range activity. Citi and SoFi experienced peaks and troughs, ending with moderate spend. CIT’s spend decreased towards month’s end.
Competitor Count for US Finance Banks
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 522 |
| 2026/05/02 | 516 |
| 2026/05/03 | 536 |
| 2026/05/04 | 557 |
| 2026/05/05 | 543 |
| 2026/05/06 | 523 |
| 2026/05/07 | 543 |
| 2026/05/08 | 534 |
| 2026/05/09 | 522 |
| 2026/05/10 | 539 |
| 2026/05/11 | 664 |
| 2026/05/12 | 682 |
| 2026/05/13 | 638 |
| 2026/05/14 | 673 |
| 2026/05/15 | 534 |
| 2026/05/16 | 672 |
| 2026/05/17 | 692 |
| 2026/05/18 | 698 |
| 2026/05/19 | 660 |
| 2026/05/20 | 675 |
| 2026/05/21 | 700 |
| 2026/05/22 | 700 |
| 2026/05/23 | 693 |
| 2026/05/24 | 711 |
| 2026/05/25 | 794 |
| 2026/05/26 | 776 |
| 2026/05/27 | 762 |
| 2026/05/28 | 741 |
| 2026/05/29 | 734 |
| 2026/05/30 | 753 |
| 2026/05/31 | 766 |
Copyright © Adthena. All rights reserved.
May saw a dynamic rise in distinct advertisers, starting at 522 and peaking at 794. The month concluded with a robust 766, showcasing significant growth.
