US Finance Banks - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – US

Google AI Overview visibility for Finance Banks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.5652665517
55.4347334483
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 5%
Navigational 16%
Seasonal 0%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
capitalone.com 35.17
wellsfargo.com 21.26
bankofamerica.com 9.55
pnc.com 5.97
navyfederal.org 4.73
usbank.com 4.41
citi.com 3.11
td.com 2.52
cit.com 2
westernunion.com 1.46
others 9.82
  • capitalone.com - 35.17%
  • wellsfargo.com - 21.26%
  • bankofamerica.com - 9.55%
  • pnc.com - 5.97%
  • navyfederal.org - 4.73%
  • usbank.com - 4.41%
  • citi.com - 3.11%
  • td.com - 2.52%
  • cit.com - 2%
  • westernunion.com - 1.46%
  • others - 9.82%

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Capital One dominates with 35.17% click share, followed by Wells Fargo at 21.26%. Bank of America holds 9.55%, while ‘others’ collectively capture 9.82%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date capitalone.com wellsfargo.com bankofamerica.com chime.com forbes.com citi.com pnc.com sofi.com nerdwallet.com td.com
2026/08/01 24.82% 15.87% 14.98% 3.11% 4.28% 1.93% 3.89% 3.94% 1.9% 0.48%
2026/08/02 30.76% 13.48% 12.97% 1.91% 3.28% 1.64% 3.93% 4.34% 1.7% 1.95%
2026/08/03 29.87% 13.86% 11.33% 2.36% 3.55% 1.95% 4.26% 3.99% 1.62% 1.57%
2026/08/04 26.09% 13.1% 13.05% 2.19% 3.95% 2.53% 4.07% 4.36% 1.51% 1.26%
2026/08/05 32.26% 17.03% 14.36% 1.46% 1.76% 3.19% 3.24% 1.85% 1.39% 2.1%
2026/08/06 34.71% 12.41% 14.14% 1.4% 2.03% 4.03% 4.02% 2.47% 1.83% 1.51%
2026/08/07 34.51% 17.26% 16.33% 1.58% 1.91% 1.05% 3.74% 2.44% 1.81% 0.87%
2026/08/08 42.06% 16.98% 8.59% 1.49% 1.52% 1.34% 5.14% 2.15% 1.56% 0.47%
2026/08/09 40.68% 11.48% 17.83% 1.78% 1.03% 2.42% 3.5% 1.64% 2.33% 0.2%
2026/08/10 32.34% 17.6% 8.65% 2.51% 1.85% 2.46% 5.23% 5.21% 1.94% 1.34%
2026/08/11 39.48% 10.79% 10.95% 2.15% 2.66% 2.51% 4.93% 2.76% 1.83% 2.08%
2026/08/12 32.38% 17.31% 10.99% 1.98% 1.83% 2.66% 5.89% 2.74% 2.08% 2.26%
2026/08/13 36.34% 17.12% 13.53% 1.79% 1.25% 2.01% 4.52% 1.8% 1.43% 1.57%
2026/08/14 35.64% 11.92% 17.98% 2.09% 1.74% 3.34% 4.54% 2.05% 1.97% 1.86%
2026/08/15 37.67% 13.76% 15.88% 1.86% 1.41% 1.94% 5.24% 2.06% 1.91% 1.42%
2026/08/16 33.68% 10.09% 18.19% 1.91% 1.75% 3.2% 5.76% 2.2% 2.18% 1.85%
2026/08/17 37.03% 14.18% 12.96% 1.96% 1.74% 2.13% 4.95% 2.29% 1.72% 1.84%
2026/08/18 37.73% 14.32% 14.44% 1.49% 1.14% 3.74% 4.58% 2.14% 0.83% 1.66%
2026/08/19 32.09% 15.08% 18.85% 1.79% 1.39% 1.66% 4.18% 2.41% 1.2% 3.02%
2026/08/20 33.65% 12.12% 17.88% 1.61% 0.84% 2.61% 5.58% 3.3% 1.1% 2.03%
2026/08/21 32.94% 15.33% 15.41% 1.52% 1.44% 3.11% 4.38% 2.12% 1.17% 1.76%
2026/08/22 28.25% 15.75% 19.35% 2.82% 1.64% 3.34% 3.81% 2.52% 1.94% 2.29%
2026/08/23 30.66% 10.19% 20.72% 2.74% 1.39% 3.49% 4.25% 2.13% 1.76% 1.88%
2026/08/24 27.37% 18.09% 15.54% 3.05% 1.76% 3.64% 4.36% 2.3% 1.92% 1.79%
2026/08/25 34.03% 17.74% 11.27% 2.76% 1.25% 3.55% 4.73% 3.05% 1.76% 1.8%
2026/08/26 35.54% 12.48% 14.88% 2.65% 1.9% 3.7% 4.4% 2.24% 1.26% 1.33%
2026/08/27 29.9% 16.35% 17.66% 2.46% 1.71% 3.85% 4.98% 1.95% 1.72% 2.38%
2026/08/28 27.98% 18% 17.69% 2.57% 1.78% 3.4% 3.82% 2.36% 1.37% 1.81%
2026/08/29 32.31% 13.91% 17.55% 2.69% 1.55% 3.05% 3.65% 2.11% 1.31% 1.42%
2026/08/30 27.98% 16.83% 17.9% 2.64% 1.32% 3.26% 3.46% 2.23% 1.68% 2.65%
2026/08/31 28.89% 26.48% 7.43% 3.46% 3.09% 2.89% 2.69% 2.06% 1.78% 1.03%
  • capitalone.com
  • wellsfargo.com
  • bankofamerica.com
  • chime.com
  • forbes.com
  • citi.com
  • pnc.com
  • sofi.com
  • nerdwallet.com
  • td.com

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Capital One’s PPC spend surged mid-August, peaking at 42.06% on the 8th. Wells Fargo’s share fluctuated, ending strong at 26.48%. Bank of America saw a dip, closing at 7.43%. Chime and Forbes maintained low shares, while Citi and PNC showed steady growth. Sofi and Nerdwallet had minor fluctuations, with TD’s share peaking mid-month.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 582
2026/08/02 568
2026/08/03 575
2026/08/04 594
2026/08/05 539
2026/08/06 504
2026/08/07 494
2026/08/08 469
2026/08/09 479
2026/08/10 513
2026/08/11 521
2026/08/12 497
2026/08/13 489
2026/08/14 491
2026/08/15 467
2026/08/16 478
2026/08/17 485
2026/08/18 466
2026/08/19 444
2026/08/20 462
2026/08/21 484
2026/08/22 473
2026/08/23 482
2026/08/24 473
2026/08/25 456
2026/08/26 458
2026/08/27 467
2026/08/28 505
2026/08/29 521
2026/08/30 518
2026/08/31 522

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August began with 582 advertisers, fluctuating throughout the month, and concluded with 522, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bankofamerica.com 1.59%
usbank.com 1.2%
wellsfargo.com 0.88%
td.com 0.59%
citi.com 0.44%
huntington.com -0.08%
sofi.com -0.1%
navyfederal.org -0.28%
pnc.com -0.64%
capitalone.com -3.99%

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Bankofamerica.com surged with a 1.59% click share increase, while capitalone.com dropped by 3.99%.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com wellsfargo.com bankofamerica.com pnc.com usbank.com citi.com cit.com navyfederal.org td.com sofi.com
2026/08/01 25.78% 22.99% 8.16% 3.92% 1.68% 1.98% 1.7% 2.47% 0.54% 3.82%
2026/08/02 26.78% 20.38% 7.75% 4.92% 1.34% 1.03% 1.61% 3.17% 2.46% 4.39%
2026/08/03 25.78% 20.05% 9.64% 4.83% 1.45% 1.59% 1.42% 3.17% 2.22% 3.95%
2026/08/04 26.06% 18.61% 5.76% 4.51% 2.23% 2.49% 2.13% 3.21% 1.67% 4.85%
2026/08/05 30.81% 24.38% 5.77% 4.13% 2.48% 3.67% 1.9% 2.94% 2.96% 1.34%
2026/08/06 34.08% 17.6% 5.5% 4.32% 4.7% 4.09% 1.55% 3.11% 1.98% 2.24%
2026/08/07 30.65% 23.39% 6.65% 4.74% 5.09% 1.85% 2.47% 2.9% 1.67% 2.34%
2026/08/08 39.41% 21.22% 3.91% 7.04% 1.29% 1.61% 2.52% 2.01% 0.41% 2.2%
2026/08/09 40.26% 18.24% 6.12% 3.7% 2.93% 1.79% 2.2% 3.04% 0.4% 1.45%
2026/08/10 31.78% 21.92% 3.82% 5.5% 2.29% 2.51% 1.82% 2.43% 1.57% 6.5%
2026/08/11 38.62% 11.96% 4.47% 5.83% 2.44% 2.83% 1.96% 3.56% 3% 3.22%
2026/08/12 27.18% 24.28% 4.55% 6.8% 5.03% 2.73% 1.68% 3.2% 2.97% 2.64%
2026/08/13 33.12% 23.37% 5.6% 5.3% 3.8% 2.39% 1.89% 3.35% 2.06% 1.33%
2026/08/14 37.51% 16.05% 7.86% 5.43% 3.28% 2.88% 1.52% 2.67% 2.38% 2.68%
2026/08/15 39.12% 17.29% 6.93% 6.05% 3.95% 2.68% 1.44% 3.07% 1.97% 1.45%
2026/08/16 35.41% 13.87% 9.26% 6.38% 3.88% 3.18% 1.52% 3.76% 2.32% 2.59%
2026/08/17 34.89% 17.79% 6.52% 6.17% 3% 2.67% 1.77% 4.04% 2.26% 1.45%
2026/08/18 33.36% 17.51% 7.52% 5.29% 5.39% 3.23% 1.4% 3.7% 2% 2.38%
2026/08/19 34.73% 18.99% 7.43% 4.81% 4.18% 2.19% 1.49% 3.97% 3.81% 2.61%
2026/08/20 33.01% 15.73% 8.19% 6.14% 4.07% 2.82% 1.46% 3.66% 2.92% 3.28%
2026/08/21 30.23% 21.55% 5.9% 5.81% 3.7% 3.18% 1.35% 3.95% 2.37% 1.71%
2026/08/22 27.28% 21.42% 8.31% 4.69% 4.1% 2.82% 1.93% 3.27% 2.66% 2.15%
2026/08/23 29.89% 14.17% 9.64% 4.66% 3.39% 3.18% 2.32% 3.62% 2.57% 2.32%
2026/08/24 25.94% 23.32% 6.98% 4.96% 4.35% 2.99% 2.33% 2.28% 2.2% 2.98%
2026/08/25 31.68% 24.1% 4.19% 5.07% 4.28% 2.91% 2.26% 2.67% 2.1% 2.35%
2026/08/26 32.07% 16.37% 7.39% 4.8% 4.14% 3.35% 2.92% 2.78% 1.71% 2.84%
2026/08/27 31.81% 21.89% 5.97% 5.35% 4.02% 3.75% 2.2% 2.78% 2.94% 1.55%
2026/08/28 26.72% 23.98% 6.83% 4.84% 5.29% 3.15% 2.38% 2.35% 2.55% 1.99%
2026/08/29 30.5% 17.61% 8.73% 4.65% 4.69% 2.97% 2.19% 2.33% 2.29% 2.26%
2026/08/30 28.19% 20.99% 7.11% 3.88% 5.03% 2.92% 2.1% 2.76% 2.91% 1.84%
2026/08/31 29.95% 24.45% 4.97% 4.56% 3.62% 2.64% 2.34% 2.16% 1.65% 1.39%
  • capitalone.com
  • wellsfargo.com
  • bankofamerica.com
  • pnc.com
  • usbank.com
  • citi.com
  • cit.com
  • navyfederal.org
  • td.com
  • sofi.com

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Capital One’s impression share surged mid-August, peaking at 40.26% on the 9th. Wells Fargo fluctuated, ending at 24.45%. Bank of America remained low, closing at 4.97%. PNC and US Bank showed modest gains, while Citi and Navy Federal had steady shares. TD and SoFi experienced minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Banks - Last month
  1. 1
    Bank of America® | Bank of America® Official Site https://www.bankofamerica.com

    Welcome to Bank of America - Banking, Credit Cards, Home Loans And More. Member FDIC. Checking, Credit Card, Home Loan Solutions & More.

  2. 2
    Capital One Official Site https://www.capitalone.com

    Credit, Banking, Auto and More — Compare Capital One credit cards, banking services, business services & more. Explore Capital One...

  3. 3
    Citibank® Official Site | Credit Card & Bank Promotions https://banking.citi.com

    Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.

  4. 4
    PNC Bank Official Site - Banking Should be Boring https://www.pnc.com

    PNC Bank Brilliantly Boring Banking Since 1865®. See what Boring Banking can do for You! Life isn't Boring but Your Banking Should Be! PNC Bank Brilliantly Boring Since 1865®.

  5. 5
    Wells Fargo® Online Banking https://accountoffers.wellsfargo.com › wells-fargo › checking

    Wells Fargo® Personal Banking — Open An Account Today & Learn How to Qualify For A $325 Bonus w/ Wells Fargo®. Member FDIC. Open A Wells Fargo® Everyday Checking account online in minutes. Apply Now.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, top advertisers like Bank of America, Capital One, Citibank, PNC Bank, and Wells Fargo captivate audiences with distinct themes. Bank of America emphasizes comprehensive solutions, while Capital One highlights diverse offerings. Citibank simplifies applications, PNC Bank champions “boring” reliability, and Wells Fargo entices with bonuses.

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