Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 42.9695604455 |
| 57.0304395545 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 53 |
| 47 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| capitalone.com | 32.4 |
| wellsfargo.com | 23.83 |
| bankofamerica.com | 10.3 |
| navyfederal.org | 5.24 |
| pnc.com | 4.68 |
| usbank.com | 3.41 |
| citi.com | 2.97 |
| cit.com | 1.75 |
| td.com | 1.65 |
| westernunion.com | 1.47 |
| others | 12.3 |
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In the competitive finance sector, Capital One leads with 32.4% click share, followed by Wells Fargo at 23.83%. Bank of America holds 10.3%, while ‘others’ collectively capture 12.3%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | capitalone.com | wellsfargo.com | bankofamerica.com | pnc.com | sofi.com | forbes.com | nerdwallet.com | citi.com | chime.com | navyfederal.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 24.5% | 26.65% | 5.76% | 2.93% | 2.87% | 3.37% | 2.1% | 2.46% | 4.44% | 1.94% |
| 2026/07/02 | 23.69% | 23.51% | 4.52% | 3.27% | 4.16% | 3.71% | 3.22% | 2.13% | 5.24% | 1.75% |
| 2026/07/03 | 24.82% | 24.54% | 4.17% | 3.25% | 3.62% | 3.35% | 4.3% | 1.89% | 5.67% | 1.67% |
| 2026/07/04 | 23.89% | 23.09% | 4.56% | 3.3% | 3.84% | 3.33% | 4.1% | 2.05% | 4.63% | 1.8% |
| 2026/07/05 | 22.99% | 23.29% | 5.51% | 2.8% | 4.2% | 3.81% | 3.85% | 2.25% | 3.4% | 1.82% |
| 2026/07/06 | 22.76% | 22.93% | 6.05% | 3.03% | 4.03% | 5.09% | 3.54% | 2.61% | 4.1% | 1.7% |
| 2026/07/07 | 22.59% | 24.04% | 4.15% | 3.81% | 3.61% | 6.18% | 3.48% | 2.05% | 4.66% | 1.41% |
| 2026/07/08 | 22.74% | 22.98% | 5.63% | 3.23% | 5.04% | 4.94% | 3.63% | 1.98% | 3.88% | 1.46% |
| 2026/07/09 | 26.3% | 20.29% | 5.6% | 3.16% | 7.68% | 5.24% | 3.22% | 2.52% | 3.16% | 1.29% |
| 2026/07/10 | 21.59% | 23.5% | 6.52% | 3.34% | 7.18% | 5.23% | 3.06% | 2.86% | 3.27% | 1.33% |
| 2026/07/11 | 27.34% | 22.2% | 5.76% | 3.33% | 6.74% | 3.64% | 1.81% | 2.86% | 3.52% | 1.22% |
| 2026/07/12 | 24.62% | 20.41% | 11.12% | 2.89% | 5.72% | 3.46% | 2.45% | 2.17% | 2.54% | 1.01% |
| 2026/07/13 | 24.42% | 20.96% | 9.41% | 3.22% | 5.37% | 4.16% | 2.79% | 2.33% | 2.62% | 1.49% |
| 2026/07/14 | 25.59% | 23.64% | 8.34% | 3.79% | 4.92% | 4.03% | 3.25% | 2.39% | 2.5% | 1.42% |
| 2026/07/15 | 22.82% | 21.99% | 13.27% | 3.94% | 3.37% | 3.76% | 2.42% | 1.62% | 2.03% | 1.9% |
| 2026/07/16 | 21.04% | 23.23% | 16.03% | 2.6% | 3.17% | 4.89% | 2.52% | 1.84% | 1.68% | 1.39% |
| 2026/07/17 | 23.84% | 20.16% | 17.42% | 2.4% | 3.83% | 4.55% | 2.32% | 1.36% | 1.68% | 1.55% |
| 2026/07/18 | 23.41% | 22.62% | 12.75% | 2.7% | 3.11% | 3.81% | 2.25% | 1.53% | 1.95% | 1.19% |
| 2026/07/19 | 24.54% | 21.02% | 18.37% | 2.28% | 2.98% | 4.01% | 3.34% | 2.19% | 1.84% | 1.23% |
| 2026/07/20 | 26.94% | 17.76% | 16.56% | 2.53% | 5.23% | 3.47% | 2.32% | 1.92% | 2.14% | 1.37% |
| 2026/07/21 | 25.39% | 23.46% | 8.28% | 3.77% | 4.89% | 4% | 3.23% | 2.37% | 2.48% | 1.41% |
| 2026/07/22 | 22.66% | 21.65% | 14.03% | 2.57% | 3.76% | 3.83% | 2.41% | 1.89% | 2.07% | 1.13% |
| 2026/07/23 | 23.58% | 21.94% | 11.81% | 3.25% | 3.95% | 4.08% | 2.87% | 1.31% | 2.17% | 1.36% |
| 2026/07/24 | 22.83% | 23.91% | 11.16% | 2.77% | 4.22% | 4.09% | 2.34% | 2.25% | 2.19% | 1.5% |
| 2026/07/25 | 22.2% | 22.42% | 13.66% | 2.55% | 4.64% | 4.22% | 2.56% | 2.14% | 2.2% | 1.24% |
| 2026/07/26 | 21.41% | 22.85% | 14.99% | 2.95% | 4.25% | 3.93% | 2.86% | 1.91% | 2.15% | 1.09% |
| 2026/07/27 | 20.51% | 23.12% | 11.06% | 2.16% | 5.15% | 4.48% | 2.38% | 0.88% | 2.38% | 1.59% |
| 2026/07/28 | 21.84% | 20.25% | 14.04% | 2.89% | 5.08% | 4.22% | 2.76% | 2.18% | 2.75% | 1.44% |
| 2026/07/29 | 23.58% | 20.26% | 16.84% | 2.29% | 3.88% | 3.78% | 2.25% | 1.58% | 2.19% | 1.41% |
| 2026/07/30 | 21.62% | 22.22% | 12.78% | 3.06% | 4.13% | 3.41% | 2.53% | 2.07% | 2.13% | 1.53% |
| 2026/07/31 | 23.97% | 15.93% | 14.86% | 3.95% | 3.81% | 2.94% | 2.83% | 2.59% | 2.12% | 1.57% |
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In July 2026, Capital One’s PPC spend fluctuated, peaking mid-month. Wells Fargo saw a decline, ending with a significant drop. Bank of America experienced a mid-month surge. PNC and SoFi had steady trends, while Forbes and NerdWallet showed minor fluctuations. Citi and Chime maintained low spend, with Navy Federal remaining stable.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 530 |
| 2026/07/02 | 557 |
| 2026/07/03 | 550 |
| 2026/07/04 | 566 |
| 2026/07/05 | 556 |
| 2026/07/06 | 555 |
| 2026/07/07 | 545 |
| 2026/07/08 | 528 |
| 2026/07/09 | 526 |
| 2026/07/10 | 538 |
| 2026/07/11 | 537 |
| 2026/07/12 | 522 |
| 2026/07/13 | 549 |
| 2026/07/14 | 527 |
| 2026/07/15 | 519 |
| 2026/07/16 | 544 |
| 2026/07/17 | 527 |
| 2026/07/18 | 517 |
| 2026/07/19 | 523 |
| 2026/07/20 | 515 |
| 2026/07/21 | 527 |
| 2026/07/22 | 568 |
| 2026/07/23 | 576 |
| 2026/07/24 | 587 |
| 2026/07/25 | 599 |
| 2026/07/26 | 607 |
| 2026/07/27 | 583 |
| 2026/07/28 | 581 |
| 2026/07/29 | 566 |
| 2026/07/30 | 571 |
| 2026/07/31 | 578 |
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July saw a dynamic shift in distinct advertisers, starting at 530 and peaking at 607. The month concluded with a robust 578, showcasing a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Bankofamerica.com and capitalone.com surged in click share, while wellsfargo.com and usbank.com faced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | capitalone.com | wellsfargo.com | bankofamerica.com | pnc.com | sofi.com | navyfederal.org | usbank.com | citi.com | forbes.com | chime.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 23.78% | 25.09% | 7% | 3.5% | 1.8% | 3.84% | 3.42% | 2.84% | 2.29% | 3.08% |
| 2026/07/02 | 25.29% | 20.52% | 5.39% | 3.18% | 3.11% | 3.44% | 2.95% | 2.5% | 2.13% | 4.63% |
| 2026/07/03 | 25.27% | 23.93% | 4.46% | 3.46% | 2.52% | 3.36% | 3.28% | 2.21% | 2.17% | 4.94% |
| 2026/07/04 | 23.44% | 21.25% | 4.96% | 2.97% | 3.15% | 3.41% | 3.17% | 2.17% | 2.22% | 3.36% |
| 2026/07/05 | 21.21% | 21.29% | 5.74% | 2.96% | 3.9% | 3.31% | 2.8% | 2.29% | 2.53% | 2.14% |
| 2026/07/06 | 22.68% | 21.95% | 6.39% | 3.5% | 3.75% | 3.5% | 2.77% | 2.78% | 3.34% | 2.57% |
| 2026/07/07 | 25.13% | 21.63% | 4.24% | 3.88% | 3.72% | 2.63% | 3.55% | 2.33% | 4.03% | 4.57% |
| 2026/07/08 | 22.61% | 22.7% | 6.59% | 4.04% | 5.18% | 2.21% | 2.88% | 2.37% | 3.13% | 2.76% |
| 2026/07/09 | 26.07% | 19.11% | 6.7% | 3.13% | 8.37% | 1.98% | 3.55% | 3.29% | 3.23% | 1.9% |
| 2026/07/10 | 23.7% | 21.11% | 7.15% | 3.15% | 8.23% | 2.4% | 3.92% | 3.24% | 2.99% | 2.31% |
| 2026/07/11 | 28.03% | 21.01% | 5.4% | 3.65% | 8.11% | 2.3% | 2.55% | 3.16% | 2.1% | 2.16% |
| 2026/07/12 | 25.64% | 22.04% | 5.91% | 3.41% | 6.38% | 2.44% | 2.11% | 2.27% | 2.17% | 1.8% |
| 2026/07/13 | 25.49% | 20.01% | 7.3% | 3.52% | 4.98% | 3.12% | 1.98% | 2.85% | 2.67% | 1.56% |
| 2026/07/14 | 28.04% | 23.73% | 7.53% | 3.96% | 4.09% | 2.94% | 0.08% | 2.93% | 2.63% | 1.44% |
| 2026/07/15 | 24.7% | 24.68% | 8.17% | 3.89% | 2.69% | 3.51% | 0.51% | 1.88% | 2.38% | 1.5% |
| 2026/07/16 | 24.03% | 23.62% | 9.45% | 3.06% | 2.68% | 2.95% | 2.08% | 1.67% | 3.04% | 1.12% |
| 2026/07/17 | 28.08% | 23.72% | 6.5% | 3.3% | 3.93% | 3.01% | 2.88% | 1.14% | 2.72% | 1% |
| 2026/07/18 | 24.96% | 25.05% | 5.97% | 3.23% | 2.92% | 2.38% | 3.06% | 1.7% | 2.24% | 1.76% |
| 2026/07/19 | 27.94% | 23.4% | 8.65% | 3.18% | 3.37% | 2.82% | 2.36% | 2.72% | 2.22% | 1.12% |
| 2026/07/20 | 30.6% | 20.78% | 7.19% | 3.6% | 6.63% | 2.82% | 1.02% | 2.51% | 1.78% | 1.7% |
| 2026/07/21 | 28.04% | 23.73% | 7.53% | 3.96% | 4.09% | 2.94% | 0.08% | 2.93% | 2.63% | 1.44% |
| 2026/07/22 | 25.38% | 22.09% | 7.71% | 3.06% | 3.85% | 2.36% | 2% | 2.15% | 2.33% | 1.4% |
| 2026/07/23 | 26.72% | 22.57% | 6.81% | 3.84% | 4.04% | 2.5% | 2.16% | 1.39% | 2.33% | 1.4% |
| 2026/07/24 | 27.66% | 20.32% | 8.15% | 3.28% | 4.42% | 2.94% | 1.71% | 2.66% | 2.54% | 1.46% |
| 2026/07/25 | 23.47% | 24.47% | 6.81% | 3.59% | 5.08% | 2.64% | 1.96% | 2.43% | 2.66% | 1.86% |
| 2026/07/26 | 20.67% | 23.75% | 9.09% | 3.53% | 4.79% | 2.58% | 1.61% | 2.43% | 2.55% | 1.85% |
| 2026/07/27 | 22.87% | 23.82% | 6.08% | 2.95% | 4.61% | 3.14% | 2.56% | 0.96% | 2.65% | 1.75% |
| 2026/07/28 | 23.6% | 22.6% | 7.83% | 3.36% | 5.24% | 3.11% | 2.32% | 2.37% | 2.76% | 2.31% |
| 2026/07/29 | 26.79% | 21.59% | 9.57% | 3.02% | 3.88% | 2.91% | 1.94% | 1.62% | 2.34% | 1.19% |
| 2026/07/30 | 24.4% | 22.86% | 6.78% | 4.01% | 4.66% | 2.85% | 3.07% | 2.45% | 1.9% | 1.38% |
| 2026/07/31 | 24.86% | 24.57% | 6.63% | 5.19% | 3.09% | 2.88% | 2.84% | 2.25% | 1.68% | 1.68% |
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In July 2026, Capital One led with fluctuating impressions, peaking at 30.60%. Wells Fargo and Bank of America followed, showing varied trends. Sofi surged mid-month, while Chime’s presence waned. The month concluded with Capital One maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Welcome to Bank of America - Banking, Credit Cards, Home Loans And More. Member FDIC. Checking, Credit Card, Home Loan Solutions & More.
Credit, Banking, Auto and More — Compare Capital One credit cards, banking services, business services & more. Personal Banking.
Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.
Better Banking is Here To Stay. Up to 3.10% APY and No Account Fees. Terms apply.
Wells Fargo® Online Banking — Earn a $325 Bonus. Open a Wells Fargo® Checking Account. Learn More. Member FDIC. Types: Wells Fargo Mobile® App, Convenient Mobile Banking.
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In the competitive landscape of Google PPC, Bank of America, Capital One, Citibank, SoFi, and Wells Fargo dominate with compelling narratives. Bank of America emphasizes comprehensive financial solutions, while Capital One highlights diverse services. Citibank focuses on ease of application, SoFi offers high APY and no fees, and Wells Fargo entices with bonuses and mobile convenience.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Finance Banks July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Finance Banks July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Finance Banks July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Finance Banks July 2026 Report aggregates data from across both device types and Google Shopping.
The US Finance Banks July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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