US Finance Banks - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – US

Google AI Overview visibility for Finance Banks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.9695604455
57.0304395545
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 5%
Navigational 14%
Seasonal 0%
Local 2%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
capitalone.com 32.4
wellsfargo.com 23.83
bankofamerica.com 10.3
navyfederal.org 5.24
pnc.com 4.68
usbank.com 3.41
citi.com 2.97
cit.com 1.75
td.com 1.65
westernunion.com 1.47
others 12.3
  • capitalone.com - 32.4%
  • wellsfargo.com - 23.83%
  • bankofamerica.com - 10.3%
  • navyfederal.org - 5.24%
  • pnc.com - 4.68%
  • usbank.com - 3.41%
  • citi.com - 2.97%
  • cit.com - 1.75%
  • td.com - 1.65%
  • westernunion.com - 1.47%
  • others - 12.3%

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In the competitive finance sector, Capital One leads with 32.4% click share, followed by Wells Fargo at 23.83%. Bank of America holds 10.3%, while ‘others’ collectively capture 12.3%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date capitalone.com wellsfargo.com bankofamerica.com pnc.com sofi.com forbes.com nerdwallet.com citi.com chime.com navyfederal.org
2026/07/01 24.5% 26.65% 5.76% 2.93% 2.87% 3.37% 2.1% 2.46% 4.44% 1.94%
2026/07/02 23.69% 23.51% 4.52% 3.27% 4.16% 3.71% 3.22% 2.13% 5.24% 1.75%
2026/07/03 24.82% 24.54% 4.17% 3.25% 3.62% 3.35% 4.3% 1.89% 5.67% 1.67%
2026/07/04 23.89% 23.09% 4.56% 3.3% 3.84% 3.33% 4.1% 2.05% 4.63% 1.8%
2026/07/05 22.99% 23.29% 5.51% 2.8% 4.2% 3.81% 3.85% 2.25% 3.4% 1.82%
2026/07/06 22.76% 22.93% 6.05% 3.03% 4.03% 5.09% 3.54% 2.61% 4.1% 1.7%
2026/07/07 22.59% 24.04% 4.15% 3.81% 3.61% 6.18% 3.48% 2.05% 4.66% 1.41%
2026/07/08 22.74% 22.98% 5.63% 3.23% 5.04% 4.94% 3.63% 1.98% 3.88% 1.46%
2026/07/09 26.3% 20.29% 5.6% 3.16% 7.68% 5.24% 3.22% 2.52% 3.16% 1.29%
2026/07/10 21.59% 23.5% 6.52% 3.34% 7.18% 5.23% 3.06% 2.86% 3.27% 1.33%
2026/07/11 27.34% 22.2% 5.76% 3.33% 6.74% 3.64% 1.81% 2.86% 3.52% 1.22%
2026/07/12 24.62% 20.41% 11.12% 2.89% 5.72% 3.46% 2.45% 2.17% 2.54% 1.01%
2026/07/13 24.42% 20.96% 9.41% 3.22% 5.37% 4.16% 2.79% 2.33% 2.62% 1.49%
2026/07/14 25.59% 23.64% 8.34% 3.79% 4.92% 4.03% 3.25% 2.39% 2.5% 1.42%
2026/07/15 22.82% 21.99% 13.27% 3.94% 3.37% 3.76% 2.42% 1.62% 2.03% 1.9%
2026/07/16 21.04% 23.23% 16.03% 2.6% 3.17% 4.89% 2.52% 1.84% 1.68% 1.39%
2026/07/17 23.84% 20.16% 17.42% 2.4% 3.83% 4.55% 2.32% 1.36% 1.68% 1.55%
2026/07/18 23.41% 22.62% 12.75% 2.7% 3.11% 3.81% 2.25% 1.53% 1.95% 1.19%
2026/07/19 24.54% 21.02% 18.37% 2.28% 2.98% 4.01% 3.34% 2.19% 1.84% 1.23%
2026/07/20 26.94% 17.76% 16.56% 2.53% 5.23% 3.47% 2.32% 1.92% 2.14% 1.37%
2026/07/21 25.39% 23.46% 8.28% 3.77% 4.89% 4% 3.23% 2.37% 2.48% 1.41%
2026/07/22 22.66% 21.65% 14.03% 2.57% 3.76% 3.83% 2.41% 1.89% 2.07% 1.13%
2026/07/23 23.58% 21.94% 11.81% 3.25% 3.95% 4.08% 2.87% 1.31% 2.17% 1.36%
2026/07/24 22.83% 23.91% 11.16% 2.77% 4.22% 4.09% 2.34% 2.25% 2.19% 1.5%
2026/07/25 22.2% 22.42% 13.66% 2.55% 4.64% 4.22% 2.56% 2.14% 2.2% 1.24%
2026/07/26 21.41% 22.85% 14.99% 2.95% 4.25% 3.93% 2.86% 1.91% 2.15% 1.09%
2026/07/27 20.51% 23.12% 11.06% 2.16% 5.15% 4.48% 2.38% 0.88% 2.38% 1.59%
2026/07/28 21.84% 20.25% 14.04% 2.89% 5.08% 4.22% 2.76% 2.18% 2.75% 1.44%
2026/07/29 23.58% 20.26% 16.84% 2.29% 3.88% 3.78% 2.25% 1.58% 2.19% 1.41%
2026/07/30 21.62% 22.22% 12.78% 3.06% 4.13% 3.41% 2.53% 2.07% 2.13% 1.53%
2026/07/31 23.97% 15.93% 14.86% 3.95% 3.81% 2.94% 2.83% 2.59% 2.12% 1.57%
  • capitalone.com
  • wellsfargo.com
  • bankofamerica.com
  • pnc.com
  • sofi.com
  • forbes.com
  • nerdwallet.com
  • citi.com
  • chime.com
  • navyfederal.org

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In July 2026, Capital One’s PPC spend fluctuated, peaking mid-month. Wells Fargo saw a decline, ending with a significant drop. Bank of America experienced a mid-month surge. PNC and SoFi had steady trends, while Forbes and NerdWallet showed minor fluctuations. Citi and Chime maintained low spend, with Navy Federal remaining stable.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 530
2026/07/02 557
2026/07/03 550
2026/07/04 566
2026/07/05 556
2026/07/06 555
2026/07/07 545
2026/07/08 528
2026/07/09 526
2026/07/10 538
2026/07/11 537
2026/07/12 522
2026/07/13 549
2026/07/14 527
2026/07/15 519
2026/07/16 544
2026/07/17 527
2026/07/18 517
2026/07/19 523
2026/07/20 515
2026/07/21 527
2026/07/22 568
2026/07/23 576
2026/07/24 587
2026/07/25 599
2026/07/26 607
2026/07/27 583
2026/07/28 581
2026/07/29 566
2026/07/30 571
2026/07/31 578

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in distinct advertisers, starting at 530 and peaking at 607. The month concluded with a robust 578, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bankofamerica.com 1.71%
capitalone.com 1.28%
td.com 0.2%
pnc.com 0.19%
huntington.com 0.16%
cit.com -0.21%
westernunion.com -0.23%
citi.com -0.35%
usbank.com -0.67%
wellsfargo.com -1.35%

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Bankofamerica.com and capitalone.com surged in click share, while wellsfargo.com and usbank.com faced declines.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com wellsfargo.com bankofamerica.com pnc.com sofi.com navyfederal.org usbank.com citi.com forbes.com chime.com
2026/07/01 23.78% 25.09% 7% 3.5% 1.8% 3.84% 3.42% 2.84% 2.29% 3.08%
2026/07/02 25.29% 20.52% 5.39% 3.18% 3.11% 3.44% 2.95% 2.5% 2.13% 4.63%
2026/07/03 25.27% 23.93% 4.46% 3.46% 2.52% 3.36% 3.28% 2.21% 2.17% 4.94%
2026/07/04 23.44% 21.25% 4.96% 2.97% 3.15% 3.41% 3.17% 2.17% 2.22% 3.36%
2026/07/05 21.21% 21.29% 5.74% 2.96% 3.9% 3.31% 2.8% 2.29% 2.53% 2.14%
2026/07/06 22.68% 21.95% 6.39% 3.5% 3.75% 3.5% 2.77% 2.78% 3.34% 2.57%
2026/07/07 25.13% 21.63% 4.24% 3.88% 3.72% 2.63% 3.55% 2.33% 4.03% 4.57%
2026/07/08 22.61% 22.7% 6.59% 4.04% 5.18% 2.21% 2.88% 2.37% 3.13% 2.76%
2026/07/09 26.07% 19.11% 6.7% 3.13% 8.37% 1.98% 3.55% 3.29% 3.23% 1.9%
2026/07/10 23.7% 21.11% 7.15% 3.15% 8.23% 2.4% 3.92% 3.24% 2.99% 2.31%
2026/07/11 28.03% 21.01% 5.4% 3.65% 8.11% 2.3% 2.55% 3.16% 2.1% 2.16%
2026/07/12 25.64% 22.04% 5.91% 3.41% 6.38% 2.44% 2.11% 2.27% 2.17% 1.8%
2026/07/13 25.49% 20.01% 7.3% 3.52% 4.98% 3.12% 1.98% 2.85% 2.67% 1.56%
2026/07/14 28.04% 23.73% 7.53% 3.96% 4.09% 2.94% 0.08% 2.93% 2.63% 1.44%
2026/07/15 24.7% 24.68% 8.17% 3.89% 2.69% 3.51% 0.51% 1.88% 2.38% 1.5%
2026/07/16 24.03% 23.62% 9.45% 3.06% 2.68% 2.95% 2.08% 1.67% 3.04% 1.12%
2026/07/17 28.08% 23.72% 6.5% 3.3% 3.93% 3.01% 2.88% 1.14% 2.72% 1%
2026/07/18 24.96% 25.05% 5.97% 3.23% 2.92% 2.38% 3.06% 1.7% 2.24% 1.76%
2026/07/19 27.94% 23.4% 8.65% 3.18% 3.37% 2.82% 2.36% 2.72% 2.22% 1.12%
2026/07/20 30.6% 20.78% 7.19% 3.6% 6.63% 2.82% 1.02% 2.51% 1.78% 1.7%
2026/07/21 28.04% 23.73% 7.53% 3.96% 4.09% 2.94% 0.08% 2.93% 2.63% 1.44%
2026/07/22 25.38% 22.09% 7.71% 3.06% 3.85% 2.36% 2% 2.15% 2.33% 1.4%
2026/07/23 26.72% 22.57% 6.81% 3.84% 4.04% 2.5% 2.16% 1.39% 2.33% 1.4%
2026/07/24 27.66% 20.32% 8.15% 3.28% 4.42% 2.94% 1.71% 2.66% 2.54% 1.46%
2026/07/25 23.47% 24.47% 6.81% 3.59% 5.08% 2.64% 1.96% 2.43% 2.66% 1.86%
2026/07/26 20.67% 23.75% 9.09% 3.53% 4.79% 2.58% 1.61% 2.43% 2.55% 1.85%
2026/07/27 22.87% 23.82% 6.08% 2.95% 4.61% 3.14% 2.56% 0.96% 2.65% 1.75%
2026/07/28 23.6% 22.6% 7.83% 3.36% 5.24% 3.11% 2.32% 2.37% 2.76% 2.31%
2026/07/29 26.79% 21.59% 9.57% 3.02% 3.88% 2.91% 1.94% 1.62% 2.34% 1.19%
2026/07/30 24.4% 22.86% 6.78% 4.01% 4.66% 2.85% 3.07% 2.45% 1.9% 1.38%
2026/07/31 24.86% 24.57% 6.63% 5.19% 3.09% 2.88% 2.84% 2.25% 1.68% 1.68%
  • capitalone.com
  • wellsfargo.com
  • bankofamerica.com
  • pnc.com
  • sofi.com
  • navyfederal.org
  • usbank.com
  • citi.com
  • forbes.com
  • chime.com

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In July 2026, Capital One led with fluctuating impressions, peaking at 30.60%. Wells Fargo and Bank of America followed, showing varied trends. Sofi surged mid-month, while Chime’s presence waned. The month concluded with Capital One maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Banks - Last month
  1. 1
    Bank of America® | Bank of America® Official Site https://www.bankofamerica.com

    Welcome to Bank of America - Banking, Credit Cards, Home Loans And More. Member FDIC. Checking, Credit Card, Home Loan Solutions & More.

  2. 2
    Capital One Official Site https://www.capitalone.com

    Credit, Banking, Auto and More — Compare Capital One credit cards, banking services, business services & more. Personal Banking.

  3. 3
    Citibank® Official Site - Credit Card & Bank Promotions https://banking.citi.com

    Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.

  4. 4
    Open a Bank Account Online | Sign up and get up to $400 https://www.sofi.com

    Better Banking is Here To Stay. Up to 3.10% APY and No Account Fees. Terms apply.

  5. 5
    Wells Fargo® https://accountoffers.wellsfargo.com › wells-fargo › checking

    Wells Fargo® Online Banking — Earn a $325 Bonus. Open a Wells Fargo® Checking Account. Learn More. Member FDIC. Types: Wells Fargo Mobile® App, Convenient Mobile Banking.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bank of America, Capital One, Citibank, SoFi, and Wells Fargo dominate with compelling narratives. Bank of America emphasizes comprehensive financial solutions, while Capital One highlights diverse services. Citibank focuses on ease of application, SoFi offers high APY and no fees, and Wells Fargo entices with bonuses and mobile convenience.

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