US Finance Banks – PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Finance Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chime.com	1.84
citi.com	2.14
usbank.com	3.32
paypal.com	3.59
pnc.com	3.6
navyfederal.org	4.31
bankofamerica.com	12.23
chase.com	12.63
wellsfargo.com	16.18
capitalone.com	19.6
others	20.56

Capitalone.com is the market leader for Share of Clicks with 19.6%. Wellsfargo.com takes 2nd place with 16.2%, and Chase.com secures 3rd place with 12.6%. The rest of the advertisers in this category collectively account for 20.6%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last month
Date	chase.com	wellsfargo.com	capitalone.com	bestmoney.com	bankofamerica.com	nerdwallet.com	chime.com	pnc.com	sofi.com	discover.com
2024/12/01	11.52%	12.51%	9.33%	6.27%	4.63%	5.04%	4.06%	2.53%	5.02%	3.36%
2024/12/02	14.48%	10.77%	8.88%	6.65%	4.36%	5.17%	4.99%	2.64%	5.26%	3%
2024/12/03	15.11%	11.23%	8.82%	6.43%	3.9%	4.47%	5.17%	2.74%	4.96%	2.7%
2024/12/04	12.6%	11.23%	8.23%	6.85%	3.63%	4.58%	4.65%	3.02%	4.44%	3.14%
2024/12/05	13.75%	9.15%	8.05%	6.83%	4.31%	3.64%	5.17%	3.12%	4.42%	3.11%
2024/12/06	13.93%	11.13%	8.87%	6.63%	3.88%	4.32%	4.47%	2.88%	3.98%	2.6%
2024/12/07	13.48%	9.85%	9.58%	5.65%	4.67%	5.12%	4.72%	3.47%	4.14%	3.2%
2024/12/08	10.98%	9.45%	8.03%	6.47%	5.7%	5.98%	5.18%	3.13%	3.96%	3.11%
2024/12/09	12.4%	11.49%	8.55%	6.05%	4.78%	3.78%	4.45%	3.18%	4.85%	3.93%
2024/12/10	11.29%	11.37%	7.97%	6.94%	4.97%	5.13%	3.74%	3.67%	4.25%	3.4%
2024/12/11	10.26%	11.06%	8.53%	7.32%	4.9%	5.58%	4.11%	3.12%	4.21%	2.99%
2024/12/12	9.3%	13.86%	8.77%	6.52%	5.72%	5.81%	3.65%	3.44%	3.7%	2.68%
2024/12/13	9.17%	16.08%	9.22%	6.81%	6.65%	5.17%	3.89%	3.19%	3.14%	2.11%
2024/12/14	8.71%	14.57%	8.79%	6.8%	8.35%	5.31%	4.35%	3.38%	3.26%	1.77%
2024/12/15	8.91%	11.44%	10.27%	6.52%	8.87%	5.57%	3.7%	3.27%	2.65%	1.54%
2024/12/16	8.67%	14.1%	10.03%	6.69%	6.52%	5.27%	3.44%	3.25%	3.25%	1.47%
2024/12/17	9.99%	16.17%	8.8%	7.41%	6.56%	4.77%	3.84%	3.24%	3.27%	1.31%
2024/12/18	10.59%	14.98%	8.84%	7.43%	6.78%	4.49%	3.72%	2.76%	3.66%	1%
2024/12/19	10.66%	11.94%	8.51%	6.24%	7.47%	4.81%	3.75%	3.88%	3.36%	0.84%
2024/12/20	9.62%	12.05%	8.81%	5.92%	6.93%	5.53%	3.95%	4.25%	3.47%	1.16%
2024/12/21	10.23%	10.14%	10.71%	6.33%	6.09%	5.15%	3.56%	3.45%	3.85%	1.21%
2024/12/22	10.52%	9.54%	10.83%	5.53%	6.43%	4.98%	2.97%	3.79%	3.46%	1.09%
2024/12/23	10.72%	10.43%	9.43%	5.18%	7.31%	5.81%	2.88%	4.46%	3.92%	1.23%
2024/12/24	11.24%	11.42%	10.58%	5.24%	5.75%	4.33%	3.1%	4.52%	4.34%	1.1%
2024/12/25	10.62%	11.02%	9.63%	4.07%	6.72%	3.97%	3.43%	4.79%	5.17%	1.09%
2024/12/26	12.66%	9.82%	9.4%	4.97%	6%	4.47%	3.5%	4.42%	5.59%	1.22%
2024/12/27	10.69%	10.34%	7.17%	5.51%	7.23%	4.91%	3.71%	5.17%	4.64%	1.07%
2024/12/28	11.53%	9.66%	8.2%	5.83%	5.89%	4.54%	3.9%	4.91%	6.06%	1.04%
2024/12/29	10.35%	8.33%	8.76%	6.75%	5.31%	4.92%	4.08%	4.48%	5.25%	1.06%
2024/12/30	12.88%	10.07%	8.5%	7.41%	4.87%	5.4%	4.62%	3.34%	4.09%	0.97%
2024/12/31	14.08%	10.07%	8.92%	6.75%	6.19%	5.21%	4.32%	4.1%	2.9%	1.17%

Chase.com led Share of Spend with consistent strength, Wellsfargo.com showed steady growth, especially mid-month, and Capitalone.com had stable performance with some variations toward the end.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	1445
2024/12/02	1543
2024/12/03	1499
2024/12/04	1627
2024/12/05	1678
2024/12/06	1583
2024/12/07	1498
2024/12/08	1594
2024/12/09	1561
2024/12/10	1591
2024/12/11	1625
2024/12/12	1636
2024/12/13	1478
2024/12/14	1447
2024/12/15	1468
2024/12/16	1417
2024/12/17	1412
2024/12/18	1462
2024/12/19	1556
2024/12/20	1556
2024/12/21	1402
2024/12/22	1376
2024/12/23	1518
2024/12/24	1416
2024/12/25	1505
2024/12/26	1402
2024/12/27	1540
2024/12/28	1459
2024/12/29	1450
2024/12/30	1504
2024/12/31	1424

Last month the number of advertisers in this category fluctuated slightly, peaking at 1,678, but overall decreasing compared to the start of the month.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last month.

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Market Loss & Market Gains - Last month
Name	Market Trend
usbank.com	1.52%
capitalone.com	0.85%
pnc.com	0.62%
chase.com	0.51%
citi.com	0.2%
findbanks.com	-0.12%
bestmoney.com	-0.12%
discover.com	-0.22%
bankofamerica.com	-0.63%
wellsfargo.com	-3.84%

Usbank.com, Capitalone.com, and PNC.com secured 1st, 2nd, and 3rd place gains. Losses were led by Wellsfargo.com, Bankofamerica.com, and Discover.com.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.com	chase.com	wellsfargo.com	bankofamerica.com	bestmoney.com	chime.com	pnc.com	sofi.com	nerdwallet.com	navyfederal.org
2024/12/01	11.4%	11.98%	11.61%	5.92%	4.28%	2.75%	2.37%	6.14%	2.97%	2.02%
2024/12/02	10.66%	14.83%	10.59%	6.34%	4.68%	4.44%	2.3%	5.41%	3.18%	1.7%
2024/12/03	11.02%	16.32%	10.54%	7.27%	4.44%	4.29%	2.01%	5.2%	2.65%	2.01%
2024/12/04	10.39%	12.55%	11.46%	5.62%	5.09%	3.7%	2.52%	4.12%	2.9%	2.12%
2024/12/05	9.97%	14.42%	9.59%	6.2%	4.99%	3.68%	2.6%	4.51%	2.3%	1.9%
2024/12/06	10.74%	16.3%	10.86%	5.6%	4.57%	3.53%	2.39%	4.17%	2.47%	1.93%
2024/12/07	11.59%	15.47%	9.19%	7.3%	3.59%	3.86%	2.68%	5.3%	2.9%	2.12%
2024/12/08	10.32%	12.29%	9.43%	7.45%	4.69%	4.23%	2.17%	4.34%	3.45%	2.41%
2024/12/09	10.86%	14.22%	10.25%	6.53%	3.95%	3.31%	2.69%	6.26%	2.21%	1.97%
2024/12/10	10.48%	12.48%	11.06%	6.99%	4.98%	3.01%	3.04%	4.26%	3.02%	1.88%
2024/12/11	10.98%	11.7%	10.51%	5.03%	5.4%	3.4%	2.69%	5.01%	3.45%	1.79%
2024/12/12	10.53%	12.44%	13.09%	7.06%	4.51%	3.51%	2.6%	4.71%	3.21%	1.76%
2024/12/13	11.97%	10.82%	15.34%	7.88%	4.76%	3.01%	2.69%	3.24%	2.92%	2.03%
2024/12/14	10.74%	10.58%	13.85%	9.15%	4.66%	3.64%	2.76%	3.2%	3.13%	1.99%
2024/12/15	12.39%	11.12%	10.57%	11.02%	4.32%	3.58%	2.48%	2.94%	3.09%	2.08%
2024/12/16	13.36%	9.56%	13.56%	6.57%	4.58%	2.81%	2.44%	4.02%	3.09%	2.13%
2024/12/17	11.34%	10.72%	15.95%	6.8%	5.11%	3.08%	2.62%	3.68%	2.76%	2.11%
2024/12/18	11.18%	11.65%	15.36%	7.28%	5.06%	2.86%	2.26%	3.27%	2.61%	1.65%
2024/12/19	10.82%	11.86%	11.44%	7.93%	4.44%	3.06%	3.15%	3.18%	2.91%	1.76%
2024/12/20	10.71%	10.29%	11.92%	7.51%	4.08%	3.08%	3.13%	3.67%	3.49%	2.07%
2024/12/21	13.3%	9.64%	8.88%	6.08%	4.58%	2.47%	2.59%	4.39%	2.91%	2.37%
2024/12/22	13.16%	9.88%	8.88%	7.23%	3.72%	2.44%	3.22%	4.27%	2.87%	2.69%
2024/12/23	12.19%	9.73%	9.59%	7.57%	3.76%	2.13%	3.69%	4.39%	3.37%	2.32%
2024/12/24	12.95%	10.85%	10.73%	6%	3.46%	2.07%	3.58%	5.48%	2.35%	2.44%
2024/12/25	11.37%	10.34%	9.93%	7.79%	2.9%	2.41%	3.44%	5.75%	2.32%	2.31%
2024/12/26	12.08%	12.06%	8.23%	6.79%	3.34%	2.34%	3.43%	6.58%	2.47%	1.77%
2024/12/27	9.27%	10.02%	10.41%	7%	4.54%	3.08%	3.77%	4.74%	3.36%	1.72%
2024/12/28	10.66%	10.46%	8.58%	7.09%	4.17%	2.83%	3.5%	7.12%	2.93%	2.02%
2024/12/29	11.84%	9.99%	7.99%	4.72%	4.9%	3.55%	3.56%	6.75%	3.1%	2.01%
2024/12/30	11.38%	10.65%	9.02%	6.31%	5.67%	3.61%	3.01%	4.28%	3.23%	2.46%
2024/12/31	12.89%	11.42%	8.6%	7.31%	4.77%	3.51%	3.36%	3.29%	3.11%	2.56%

Wellsfargo.com saw significant gains in Share of Impressions mid-month, while Chase.com and Capitalone.com showed fluctuating performance throughout December.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Capital One® Official Site - Credit Cards, Banking and More https://www.capitalone.com
Apply Online or Open an Account Today. Explore Credit Card Offers, Bank Accounts and More!
2
$300 New Account Bonus - Open Account Online Today https://account.chase.com
New Checking Customers Get $300. Open Chase Total Checking® w/Qual. Activities Member FDIC
3
Chime® - Online Banking | Open an Account in 2 Minutes https://www.chime.com
We’re Changing the Way People Feel About Banking. No Minimum, Monthly, or Overdraft Fees.
4
Open a Bank Account Online - Sign up and get up to $300 https://www.sofi.com
Get up to $2M of additional FDIC insurance through the SoFi Insured Deposit Program. No Account Fees.
5
Wells Fargo® Bank | Banking & Credit Card Offers https://creditcards.wellsfargo.com › banking
Enjoy Convenience, Security, & More With Wells Fargo, Bank, N.A. Member FDIC. Checking, Savings & Credit Cards. Choose the Product that Fits Your Life & Banking Needs. Types: Everyday Checking, Way2Save, Credit Cards.

Ad Copy themes focus on calls to action like “Apply Online” and bonuses like “$300 New Account Bonus.” Benefits such as “No Minimum Fees” and “Official Site” emphasize security and convenience.

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US Finance Banks – PPC Market Share Analysis December 2024

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

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