UK Finance Banks - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – UK

Google AI Overview visibility for Finance Banks UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.4687632961
65.5312367039
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 3%
Navigational 26%
Seasonal 0%
Local 3%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
santander.co.uk 29.01
lloydsbank.com 18.12
barclays.co.uk 8.82
chase.co.uk 6.59
tsb.co.uk 5.67
capitalone.co.uk 3.93
nationwide.co.uk 3.47
revolut.com 3.12
westernunion.com 2.66
natwest.com 2.16
others 16.45
  • santander.co.uk - 29.01%
  • lloydsbank.com - 18.12%
  • barclays.co.uk - 8.82%
  • chase.co.uk - 6.59%
  • tsb.co.uk - 5.67%
  • capitalone.co.uk - 3.93%
  • nationwide.co.uk - 3.47%
  • revolut.com - 3.12%
  • westernunion.com - 2.66%
  • natwest.com - 2.16%
  • others - 16.45%

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Santander.co.uk leads with 29.01% click share, followed by lloydsbank.com at 18.12%. Barclays.co.uk holds 8.82%, while others collectively capture 16.45%.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lloydsbank.com revolut.com chase.co.uk santander.co.uk barclays.co.uk capitalone.co.uk tsb.co.uk tide.co moneysupermarket.com monzo.com
2026/08/01 13.9% 17.92% 11.23% 3.16% 4.89% 6.69% 2.34% 3.43% 2.59% 4.67%
2026/08/02 16.22% 17.26% 11.7% 4.79% 4.62% 5.68% 2.31% 2.49% 2.51% 4.28%
2026/08/03 12.41% 17.63% 10.41% 7.18% 4.71% 5.25% 4.13% 3.02% 2.52% 4.66%
2026/08/04 15.12% 17.52% 8.61% 6.66% 5.08% 6.48% 3.09% 2.91% 1.98% 3.69%
2026/08/05 16.58% 15.04% 10.01% 4.75% 5.69% 5.82% 3.17% 2.71% 2.17% 3.71%
2026/08/06 15.61% 14.66% 11.54% 6.65% 6.7% 5.94% 3.4% 2.43% 2.34% 4.13%
2026/08/07 13.21% 14.3% 13.15% 5.93% 5.42% 6.83% 3.35% 2.77% 2.8% 3.26%
2026/08/08 19.93% 13.04% 14.26% 2.73% 7.34% 6.85% 4.19% 1.82% 2.68% 3.62%
2026/08/09 15.22% 13.49% 14.68% 3.81% 5.72% 7.1% 5.83% 2.32% 3.06% 3.17%
2026/08/10 14.11% 12.3% 13.41% 4.88% 8.81% 6.47% 4.49% 1.76% 2.74% 3.29%
2026/08/11 16.27% 13.19% 12.44% 3.86% 7.5% 6.14% 3.21% 2.35% 2.15% 3.7%
2026/08/12 16.01% 12.61% 11.59% 6.41% 7.08% 6.45% 2.87% 2.18% 2.3% 4.66%
2026/08/13 14.29% 10.93% 11.36% 7.74% 8.06% 5.38% 3.11% 1.72% 2.19% 4.54%
2026/08/14 13.47% 12.53% 11.86% 5.81% 7.35% 6.26% 4.07% 1.99% 2.84% 4.82%
2026/08/15 20.97% 11% 11.68% 3.01% 8.34% 6.34% 4.02% 1.7% 2.67% 4.24%
2026/08/16 16.75% 11.55% 11.95% 6.73% 7.47% 6.19% 3.44% 1.67% 2.74% 4.64%
2026/08/17 15.68% 12.57% 11.78% 4.19% 7.76% 6.44% 4.12% 1.85% 2.9% 4.54%
2026/08/18 19.22% 13.38% 11.81% 2.49% 7.65% 6.08% 3.35% 1.88% 2.64% 4.3%
2026/08/19 18.06% 13.78% 11.77% 6.26% 7.15% 6.3% 3.61% 2.74% 2.87% 4.62%
2026/08/20 20.66% 12.77% 11.41% 6.15% 7.15% 6.28% 3.38% 2.09% 2.71% 4.02%
2026/08/21 17.59% 13.31% 12.32% 6.9% 8.05% 5.97% 3.43% 2.1% 2.91% 4.45%
2026/08/22 18.17% 12.23% 12.32% 8.23% 7.69% 5.47% 4.26% 1.99% 2.9% 3.37%
2026/08/23 16.47% 11.81% 12.69% 8.31% 8.36% 5.44% 4.1% 1.71% 3.14% 3.56%
2026/08/24 15.62% 12.52% 13.63% 3.23% 8.44% 7.01% 3.57% 2.52% 3.63% 4.29%
2026/08/25 16.83% 12.17% 10.4% 5.83% 7.23% 4.64% 2.79% 3.99% 3.05% 3.88%
2026/08/26 14.54% 12.41% 10.09% 8.73% 6.82% 4.31% 3.6% 4.17% 2.75% 3.7%
2026/08/27 12.76% 13.08% 9.34% 8.7% 5.45% 4.32% 3.1% 4.39% 2.57% 3.66%
2026/08/28 15.33% 13.76% 11.7% 4.85% 5.68% 5.62% 3.19% 3.9% 3.2% 4%
2026/08/29 16.03% 12.53% 11.49% 7.48% 4.87% 5.19% 4.03% 3.99% 3.04% 3.18%
2026/08/30 16.71% 12.39% 11.31% 6.61% 4.91% 4.86% 3.99% 3.14% 3.3% 3.78%
2026/08/31 15.01% 13.55% 12.03% 6.36% 5.66% 4.93% 3.5% 3.36% 3.24% 3.2%
  • lloydsbank.com
  • revolut.com
  • chase.co.uk
  • santander.co.uk
  • barclays.co.uk
  • capitalone.co.uk
  • tsb.co.uk
  • tide.co
  • moneysupermarket.com
  • monzo.com

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In August 2026, Lloyds Bank’s PPC spend share fluctuated, peaking at 20.97% mid-month. Revolut’s share declined steadily, while Chase saw a slight increase. Santander and Barclays experienced moderate fluctuations. Capital One’s share remained stable, and TSB, Tide, and Monzo showed minor variations. The month concluded with Lloyds Bank leading, followed by Revolut and Chase.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 178
2026/08/02 190
2026/08/03 193
2026/08/04 183
2026/08/05 197
2026/08/06 182
2026/08/07 183
2026/08/08 167
2026/08/09 173
2026/08/10 178
2026/08/11 185
2026/08/12 189
2026/08/13 189
2026/08/14 181
2026/08/15 180
2026/08/16 173
2026/08/17 175
2026/08/18 175
2026/08/19 158
2026/08/20 171
2026/08/21 166
2026/08/22 160
2026/08/23 172
2026/08/24 171
2026/08/25 183
2026/08/26 189
2026/08/27 193
2026/08/28 191
2026/08/29 188
2026/08/30 185
2026/08/31 179

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August saw fluctuating advertiser numbers, peaking at 197 on the 5th, dipping mid-month, and closing at 179.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
santander.co.uk 4.78%
investec.com 0.25%
business.hsbc.uk 0.25%
moneysupermarket.com 0.18%
halifax.co.uk 0.11%
revolut.com -0.56%
barclays.co.uk -0.56%
chase.co.uk -0.76%
lloydsbank.com -0.77%
capitalone.co.uk -0.86%

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Santander.co.uk surged with a 4.78% click share increase, while capitalone.co.uk plummeted by 0.86%.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date santander.co.uk lloydsbank.com chase.co.uk revolut.com barclays.co.uk hl.co.uk tsb.co.uk moneysupermarket.com capitalone.co.uk nationwide.co.uk
2026/08/01 9.52% 15.03% 14.37% 12.1% 7.08% 4.64% 2.75% 3.28% 3.59% 2.66%
2026/08/02 13.41% 16.44% 14.18% 11.6% 5.3% 5.24% 2.52% 3.02% 2.84% 2.18%
2026/08/03 18.85% 11.71% 12.55% 11.05% 5.53% 3.93% 4.51% 3.11% 2.95% 3.18%
2026/08/04 15.89% 15.17% 9.85% 13.27% 5.11% 3.73% 2.83% 2.33% 3.09% 3.93%
2026/08/05 11.31% 17.6% 11.42% 10.37% 6.17% 4.06% 3.26% 2.52% 2.81% 2.98%
2026/08/06 16.33% 15.14% 13.02% 9.33% 7.9% 3.37% 3.27% 2.59% 2.79% 2.33%
2026/08/07 14.21% 13.48% 15.3% 8.22% 6.51% 3.54% 3.49% 3.36% 3.23% 2.35%
2026/08/08 7.84% 22.25% 18.3% 6.58% 9% 3.14% 4.24% 3.2% 3.14% 1.41%
2026/08/09 10.6% 17.43% 17.7% 6.87% 7% 3.32% 5.98% 3.64% 3.26% 2.55%
2026/08/10 13.4% 14.61% 15.68% 6.96% 9.41% 2.51% 4.63% 3.14% 3.08% 2.63%
2026/08/11 10.57% 17.58% 14.01% 8.01% 8.25% 3.29% 3.36% 2.47% 2.94% 2.59%
2026/08/12 17.22% 14.38% 13.21% 7.12% 7.39% 2.63% 2.69% 2.38% 2.88% 3.35%
2026/08/13 18.75% 13.45% 12.23% 6.26% 8.22% 2.51% 2.99% 2.05% 2.28% 3.66%
2026/08/14 15.1% 13.37% 14.13% 7.82% 7.9% 2.91% 4.16% 3.1% 2.86% 2.84%
2026/08/15 8.12% 22.92% 13.7% 6.61% 9.25% 2.01% 4.23% 2.93% 3.16% 2.44%
2026/08/16 18.5% 15.86% 12.99% 6.42% 7.62% 2.4% 3.35% 2.88% 3.55% 1.77%
2026/08/17 11.31% 14.52% 14.18% 8.52% 8.07% 2.42% 4.33% 3.16% 3.31% 1.76%
2026/08/18 7.48% 19.59% 14.23% 7.87% 8.68% 2.68% 3.73% 3.09% 2.93% 1.96%
2026/08/19 16.8% 18.86% 13.5% 7.12% 8.68% 1.03% 3.53% 3.19% 3.08% 1.92%
2026/08/20 17.5% 20.84% 13.39% 6.52% 7.56% 1.8% 3.45% 2.89% 2.85% 1.7%
2026/08/21 17.28% 17.45% 14.16% 7.07% 8.89% 2.29% 3.59% 3.14% 2.69% 1.7%
2026/08/22 20.91% 16.87% 13% 6.41% 7.33% 2.79% 4.15% 2.84% 2.33% 1.66%
2026/08/23 19.46% 14.98% 13.42% 6.11% 8.77% 2.67% 4.21% 3.05% 2.4% 1.49%
2026/08/24 8.99% 16.39% 16.14% 7% 9.63% 3.53% 3.99% 4.07% 3.36% 2.49%
2026/08/25 15.6% 17% 11.68% 6.56% 7.68% 2.72% 2.75% 3.22% 2.2% 3.53%
2026/08/26 20.7% 13.99% 11.05% 6.19% 7.01% 2.91% 3.45% 2.99% 1.9% 3.44%
2026/08/27 19.79% 12.26% 10.25% 6.69% 5.63% 3.42% 3.14% 2.81% 1.88% 4.57%
2026/08/28 13.2% 15.95% 13.58% 7.61% 6.21% 5.19% 3.52% 3.56% 2.75% 2.28%
2026/08/29 19.9% 15.23% 12.76% 6.99% 4.22% 4.9% 4.38% 3.87% 2.4% 2.14%
2026/08/30 17.11% 16.59% 12.43% 6.85% 5.17% 5% 4.44% 3.42% 2.91% 3.27%
2026/08/31 17.55% 15.9% 13.05% 7.53% 5.53% 4.96% 3.48% 3.39% 2.98% 2.84%
  • santander.co.uk
  • lloydsbank.com
  • chase.co.uk
  • revolut.com
  • barclays.co.uk
  • hl.co.uk
  • tsb.co.uk
  • moneysupermarket.com
  • capitalone.co.uk
  • nationwide.co.uk

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In August 2026, Santander’s impression share fluctuated, peaking at 20.91% on the 22nd. Lloydsbank maintained a steady presence, while Chase saw a mid-month rise. Revolut’s share declined, and Barclays experienced a slight increase. The month concluded with varied performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks - Last month
  1. 1
    Barclays Bank Account https://www.barclays.co.uk › barclays › account

    Bank With Barclays — Apply for a Barclays Bank Account in-app in less than 15 mins. Apply now. T&Cs apply, 18+. We're the only UK bank with Secure Digital Banking...

  2. 2
    4.5% AER variable for a year | Your boosted rate is ready https://www.chase.co.uk

    4.41% gross, exclusive to new customers for your first 31 days. T&Cs apply. Start saving with as little as you like, and deposit up to £3m.

  3. 3
    Browse Our Bank Accounts | Lloyds Bank Account https://www.lloydsbank.com

    Browse our range of bank accounts and find the account that’s best for you. Open online. Find out how to apply for Lloyds Bank accounts and enjoy banking that fits...

  4. 4
    Business Banking - Online Business Account https://www.revolut.com › business

    Do business globally from day one with the only business account you need. T&Cs apply.

  5. 5
    Online Banking | Santander UK https://www.santander.co.uk

    Online Banking with us is simple. It includes all the features you need to manage your different accounts. Find out more here.

Copyright © Adthena. All rights reserved.

In the competitive landscape of UK banking, Barclays stands out with its swift, secure digital banking promise. Chase entices new customers with a lucrative 4.5% AER offer. Lloyds emphasizes variety and convenience, while Revolut targets global business needs. Santander highlights simplicity in online banking.

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