Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 34.4687632961 |
| 65.5312367039 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 54 |
| 46 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| santander.co.uk | 29.01 |
| lloydsbank.com | 18.12 |
| barclays.co.uk | 8.82 |
| chase.co.uk | 6.59 |
| tsb.co.uk | 5.67 |
| capitalone.co.uk | 3.93 |
| nationwide.co.uk | 3.47 |
| revolut.com | 3.12 |
| westernunion.com | 2.66 |
| natwest.com | 2.16 |
| others | 16.45 |
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Santander.co.uk leads with 29.01% click share, followed by lloydsbank.com at 18.12%. Barclays.co.uk holds 8.82%, while others collectively capture 16.45%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lloydsbank.com | revolut.com | chase.co.uk | santander.co.uk | barclays.co.uk | capitalone.co.uk | tsb.co.uk | tide.co | moneysupermarket.com | monzo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 13.9% | 17.92% | 11.23% | 3.16% | 4.89% | 6.69% | 2.34% | 3.43% | 2.59% | 4.67% |
| 2026/08/02 | 16.22% | 17.26% | 11.7% | 4.79% | 4.62% | 5.68% | 2.31% | 2.49% | 2.51% | 4.28% |
| 2026/08/03 | 12.41% | 17.63% | 10.41% | 7.18% | 4.71% | 5.25% | 4.13% | 3.02% | 2.52% | 4.66% |
| 2026/08/04 | 15.12% | 17.52% | 8.61% | 6.66% | 5.08% | 6.48% | 3.09% | 2.91% | 1.98% | 3.69% |
| 2026/08/05 | 16.58% | 15.04% | 10.01% | 4.75% | 5.69% | 5.82% | 3.17% | 2.71% | 2.17% | 3.71% |
| 2026/08/06 | 15.61% | 14.66% | 11.54% | 6.65% | 6.7% | 5.94% | 3.4% | 2.43% | 2.34% | 4.13% |
| 2026/08/07 | 13.21% | 14.3% | 13.15% | 5.93% | 5.42% | 6.83% | 3.35% | 2.77% | 2.8% | 3.26% |
| 2026/08/08 | 19.93% | 13.04% | 14.26% | 2.73% | 7.34% | 6.85% | 4.19% | 1.82% | 2.68% | 3.62% |
| 2026/08/09 | 15.22% | 13.49% | 14.68% | 3.81% | 5.72% | 7.1% | 5.83% | 2.32% | 3.06% | 3.17% |
| 2026/08/10 | 14.11% | 12.3% | 13.41% | 4.88% | 8.81% | 6.47% | 4.49% | 1.76% | 2.74% | 3.29% |
| 2026/08/11 | 16.27% | 13.19% | 12.44% | 3.86% | 7.5% | 6.14% | 3.21% | 2.35% | 2.15% | 3.7% |
| 2026/08/12 | 16.01% | 12.61% | 11.59% | 6.41% | 7.08% | 6.45% | 2.87% | 2.18% | 2.3% | 4.66% |
| 2026/08/13 | 14.29% | 10.93% | 11.36% | 7.74% | 8.06% | 5.38% | 3.11% | 1.72% | 2.19% | 4.54% |
| 2026/08/14 | 13.47% | 12.53% | 11.86% | 5.81% | 7.35% | 6.26% | 4.07% | 1.99% | 2.84% | 4.82% |
| 2026/08/15 | 20.97% | 11% | 11.68% | 3.01% | 8.34% | 6.34% | 4.02% | 1.7% | 2.67% | 4.24% |
| 2026/08/16 | 16.75% | 11.55% | 11.95% | 6.73% | 7.47% | 6.19% | 3.44% | 1.67% | 2.74% | 4.64% |
| 2026/08/17 | 15.68% | 12.57% | 11.78% | 4.19% | 7.76% | 6.44% | 4.12% | 1.85% | 2.9% | 4.54% |
| 2026/08/18 | 19.22% | 13.38% | 11.81% | 2.49% | 7.65% | 6.08% | 3.35% | 1.88% | 2.64% | 4.3% |
| 2026/08/19 | 18.06% | 13.78% | 11.77% | 6.26% | 7.15% | 6.3% | 3.61% | 2.74% | 2.87% | 4.62% |
| 2026/08/20 | 20.66% | 12.77% | 11.41% | 6.15% | 7.15% | 6.28% | 3.38% | 2.09% | 2.71% | 4.02% |
| 2026/08/21 | 17.59% | 13.31% | 12.32% | 6.9% | 8.05% | 5.97% | 3.43% | 2.1% | 2.91% | 4.45% |
| 2026/08/22 | 18.17% | 12.23% | 12.32% | 8.23% | 7.69% | 5.47% | 4.26% | 1.99% | 2.9% | 3.37% |
| 2026/08/23 | 16.47% | 11.81% | 12.69% | 8.31% | 8.36% | 5.44% | 4.1% | 1.71% | 3.14% | 3.56% |
| 2026/08/24 | 15.62% | 12.52% | 13.63% | 3.23% | 8.44% | 7.01% | 3.57% | 2.52% | 3.63% | 4.29% |
| 2026/08/25 | 16.83% | 12.17% | 10.4% | 5.83% | 7.23% | 4.64% | 2.79% | 3.99% | 3.05% | 3.88% |
| 2026/08/26 | 14.54% | 12.41% | 10.09% | 8.73% | 6.82% | 4.31% | 3.6% | 4.17% | 2.75% | 3.7% |
| 2026/08/27 | 12.76% | 13.08% | 9.34% | 8.7% | 5.45% | 4.32% | 3.1% | 4.39% | 2.57% | 3.66% |
| 2026/08/28 | 15.33% | 13.76% | 11.7% | 4.85% | 5.68% | 5.62% | 3.19% | 3.9% | 3.2% | 4% |
| 2026/08/29 | 16.03% | 12.53% | 11.49% | 7.48% | 4.87% | 5.19% | 4.03% | 3.99% | 3.04% | 3.18% |
| 2026/08/30 | 16.71% | 12.39% | 11.31% | 6.61% | 4.91% | 4.86% | 3.99% | 3.14% | 3.3% | 3.78% |
| 2026/08/31 | 15.01% | 13.55% | 12.03% | 6.36% | 5.66% | 4.93% | 3.5% | 3.36% | 3.24% | 3.2% |
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In August 2026, Lloyds Bank’s PPC spend share fluctuated, peaking at 20.97% mid-month. Revolut’s share declined steadily, while Chase saw a slight increase. Santander and Barclays experienced moderate fluctuations. Capital One’s share remained stable, and TSB, Tide, and Monzo showed minor variations. The month concluded with Lloyds Bank leading, followed by Revolut and Chase.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 178 |
| 2026/08/02 | 190 |
| 2026/08/03 | 193 |
| 2026/08/04 | 183 |
| 2026/08/05 | 197 |
| 2026/08/06 | 182 |
| 2026/08/07 | 183 |
| 2026/08/08 | 167 |
| 2026/08/09 | 173 |
| 2026/08/10 | 178 |
| 2026/08/11 | 185 |
| 2026/08/12 | 189 |
| 2026/08/13 | 189 |
| 2026/08/14 | 181 |
| 2026/08/15 | 180 |
| 2026/08/16 | 173 |
| 2026/08/17 | 175 |
| 2026/08/18 | 175 |
| 2026/08/19 | 158 |
| 2026/08/20 | 171 |
| 2026/08/21 | 166 |
| 2026/08/22 | 160 |
| 2026/08/23 | 172 |
| 2026/08/24 | 171 |
| 2026/08/25 | 183 |
| 2026/08/26 | 189 |
| 2026/08/27 | 193 |
| 2026/08/28 | 191 |
| 2026/08/29 | 188 |
| 2026/08/30 | 185 |
| 2026/08/31 | 179 |
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August saw fluctuating advertiser numbers, peaking at 197 on the 5th, dipping mid-month, and closing at 179.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Santander.co.uk surged with a 4.78% click share increase, while capitalone.co.uk plummeted by 0.86%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | santander.co.uk | lloydsbank.com | chase.co.uk | revolut.com | barclays.co.uk | hl.co.uk | tsb.co.uk | moneysupermarket.com | capitalone.co.uk | nationwide.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 9.52% | 15.03% | 14.37% | 12.1% | 7.08% | 4.64% | 2.75% | 3.28% | 3.59% | 2.66% |
| 2026/08/02 | 13.41% | 16.44% | 14.18% | 11.6% | 5.3% | 5.24% | 2.52% | 3.02% | 2.84% | 2.18% |
| 2026/08/03 | 18.85% | 11.71% | 12.55% | 11.05% | 5.53% | 3.93% | 4.51% | 3.11% | 2.95% | 3.18% |
| 2026/08/04 | 15.89% | 15.17% | 9.85% | 13.27% | 5.11% | 3.73% | 2.83% | 2.33% | 3.09% | 3.93% |
| 2026/08/05 | 11.31% | 17.6% | 11.42% | 10.37% | 6.17% | 4.06% | 3.26% | 2.52% | 2.81% | 2.98% |
| 2026/08/06 | 16.33% | 15.14% | 13.02% | 9.33% | 7.9% | 3.37% | 3.27% | 2.59% | 2.79% | 2.33% |
| 2026/08/07 | 14.21% | 13.48% | 15.3% | 8.22% | 6.51% | 3.54% | 3.49% | 3.36% | 3.23% | 2.35% |
| 2026/08/08 | 7.84% | 22.25% | 18.3% | 6.58% | 9% | 3.14% | 4.24% | 3.2% | 3.14% | 1.41% |
| 2026/08/09 | 10.6% | 17.43% | 17.7% | 6.87% | 7% | 3.32% | 5.98% | 3.64% | 3.26% | 2.55% |
| 2026/08/10 | 13.4% | 14.61% | 15.68% | 6.96% | 9.41% | 2.51% | 4.63% | 3.14% | 3.08% | 2.63% |
| 2026/08/11 | 10.57% | 17.58% | 14.01% | 8.01% | 8.25% | 3.29% | 3.36% | 2.47% | 2.94% | 2.59% |
| 2026/08/12 | 17.22% | 14.38% | 13.21% | 7.12% | 7.39% | 2.63% | 2.69% | 2.38% | 2.88% | 3.35% |
| 2026/08/13 | 18.75% | 13.45% | 12.23% | 6.26% | 8.22% | 2.51% | 2.99% | 2.05% | 2.28% | 3.66% |
| 2026/08/14 | 15.1% | 13.37% | 14.13% | 7.82% | 7.9% | 2.91% | 4.16% | 3.1% | 2.86% | 2.84% |
| 2026/08/15 | 8.12% | 22.92% | 13.7% | 6.61% | 9.25% | 2.01% | 4.23% | 2.93% | 3.16% | 2.44% |
| 2026/08/16 | 18.5% | 15.86% | 12.99% | 6.42% | 7.62% | 2.4% | 3.35% | 2.88% | 3.55% | 1.77% |
| 2026/08/17 | 11.31% | 14.52% | 14.18% | 8.52% | 8.07% | 2.42% | 4.33% | 3.16% | 3.31% | 1.76% |
| 2026/08/18 | 7.48% | 19.59% | 14.23% | 7.87% | 8.68% | 2.68% | 3.73% | 3.09% | 2.93% | 1.96% |
| 2026/08/19 | 16.8% | 18.86% | 13.5% | 7.12% | 8.68% | 1.03% | 3.53% | 3.19% | 3.08% | 1.92% |
| 2026/08/20 | 17.5% | 20.84% | 13.39% | 6.52% | 7.56% | 1.8% | 3.45% | 2.89% | 2.85% | 1.7% |
| 2026/08/21 | 17.28% | 17.45% | 14.16% | 7.07% | 8.89% | 2.29% | 3.59% | 3.14% | 2.69% | 1.7% |
| 2026/08/22 | 20.91% | 16.87% | 13% | 6.41% | 7.33% | 2.79% | 4.15% | 2.84% | 2.33% | 1.66% |
| 2026/08/23 | 19.46% | 14.98% | 13.42% | 6.11% | 8.77% | 2.67% | 4.21% | 3.05% | 2.4% | 1.49% |
| 2026/08/24 | 8.99% | 16.39% | 16.14% | 7% | 9.63% | 3.53% | 3.99% | 4.07% | 3.36% | 2.49% |
| 2026/08/25 | 15.6% | 17% | 11.68% | 6.56% | 7.68% | 2.72% | 2.75% | 3.22% | 2.2% | 3.53% |
| 2026/08/26 | 20.7% | 13.99% | 11.05% | 6.19% | 7.01% | 2.91% | 3.45% | 2.99% | 1.9% | 3.44% |
| 2026/08/27 | 19.79% | 12.26% | 10.25% | 6.69% | 5.63% | 3.42% | 3.14% | 2.81% | 1.88% | 4.57% |
| 2026/08/28 | 13.2% | 15.95% | 13.58% | 7.61% | 6.21% | 5.19% | 3.52% | 3.56% | 2.75% | 2.28% |
| 2026/08/29 | 19.9% | 15.23% | 12.76% | 6.99% | 4.22% | 4.9% | 4.38% | 3.87% | 2.4% | 2.14% |
| 2026/08/30 | 17.11% | 16.59% | 12.43% | 6.85% | 5.17% | 5% | 4.44% | 3.42% | 2.91% | 3.27% |
| 2026/08/31 | 17.55% | 15.9% | 13.05% | 7.53% | 5.53% | 4.96% | 3.48% | 3.39% | 2.98% | 2.84% |
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In August 2026, Santander’s impression share fluctuated, peaking at 20.91% on the 22nd. Lloydsbank maintained a steady presence, while Chase saw a mid-month rise. Revolut’s share declined, and Barclays experienced a slight increase. The month concluded with varied performances across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of UK banking, Barclays stands out with its swift, secure digital banking promise. Chase entices new customers with a lucrative 4.5% AER offer. Lloyds emphasizes variety and convenience, while Revolut targets global business needs. Santander highlights simplicity in online banking.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Finance Banks August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Finance Banks August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Finance Banks August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Finance Banks August 2026 Report aggregates data from across both device types and Google Shopping.
The UK Finance Banks August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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