Share of Clicks for top 10 UK Finance Banks brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| santander.co.uk | 15.29 |
| lloydsbank.com | 14.89 |
| barclays.co.uk | 8.43 |
| chase.co.uk | 8.19 |
| nationwide.co.uk | 6.26 |
| tsb.co.uk | 5.06 |
| capitalone.co.uk | 4.28 |
| revolut.com | 3.16 |
| natwest.com | 3.1 |
| westernunion.com | 2.84 |
| others | 28.5 |
- santander.co.uk - 15.29%
- lloydsbank.com - 14.89%
- barclays.co.uk - 8.43%
- chase.co.uk - 8.19%
- nationwide.co.uk - 6.26%
- tsb.co.uk - 5.06%
- capitalone.co.uk - 4.28%
- revolut.com - 3.16%
- natwest.com - 3.1%
- westernunion.com - 2.84%
- others - 28.5%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Santander.co.uk leads with 15.29% click share, closely followed by Lloydsbank.com at 14.89%. Meanwhile, ‘others’ collectively hold a significant 28.5%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Banks brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | revolut.com | lloydsbank.com | chase.co.uk | money.co.uk | tide.co | natwest.com | capitalone.co.uk | halifax.co.uk | barclays.co.uk | airwallex.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 13.75% | 7.18% | 10.7% | 2.74% | 4.99% | 4.27% | 5.5% | 1.93% | 3.81% | 7.96% |
| 2026/05/02 | 14.28% | 8.92% | 9.59% | 2.27% | 5.6% | 5.79% | 4.36% | 1.32% | 2.69% | 7.36% |
| 2026/05/03 | 12.07% | 8.06% | 10.35% | 2.82% | 4.96% | 6.99% | 4.62% | 2.01% | 2.99% | 6.59% |
| 2026/05/04 | 13.05% | 11.47% | 9.88% | 2.84% | 4.27% | 7.03% | 4.61% | 1.87% | 3.24% | 6.41% |
| 2026/05/05 | 15.52% | 9.34% | 10.13% | 2.24% | 5.4% | 4.62% | 4.53% | 1.95% | 3.64% | 7.55% |
| 2026/05/06 | 15.75% | 7.65% | 9.62% | 2% | 6.56% | 4.2% | 5.16% | 1.77% | 3.49% | 7.99% |
| 2026/05/07 | 16.15% | 7.7% | 9.99% | 1.82% | 6.78% | 3.94% | 5.24% | 1.7% | 3.15% | 8.63% |
| 2026/05/08 | 16.09% | 6.65% | 9.7% | 1.83% | 8.05% | 4.11% | 4.72% | 1.93% | 3.31% | 7.14% |
| 2026/05/09 | 14.9% | 5.54% | 9.11% | 1.58% | 7.67% | 3.85% | 5.12% | 1.92% | 3.9% | 6.56% |
| 2026/05/10 | 14.02% | 5.23% | 9.25% | 1.47% | 7.18% | 4.9% | 5.39% | 1.5% | 3.81% | 6.51% |
| 2026/05/11 | 12.63% | 10.39% | 9.04% | 3.03% | 6.33% | 3.84% | 4.31% | 1.77% | 5.07% | 3.88% |
| 2026/05/12 | 11.79% | 8.57% | 9.46% | 3.96% | 5.68% | 3.62% | 3.98% | 3.24% | 4.93% | 2.42% |
| 2026/05/13 | 12.85% | 8.25% | 9.58% | 3.81% | 7.04% | 2.81% | 4.72% | 3.46% | 4.21% | 2.71% |
| 2026/05/14 | 12.04% | 7.39% | 9.73% | 3.88% | 6.19% | 2.95% | 4.62% | 3.75% | 4.42% | 2.57% |
| 2026/05/15 | 16.04% | 6.63% | 9.67% | 1.83% | 8.05% | 4.1% | 4.71% | 1.92% | 3.3% | 7.11% |
| 2026/05/16 | 10.75% | 9.66% | 9.61% | 4.2% | 5.54% | 3.86% | 4.12% | 4.22% | 5.11% | 1.87% |
| 2026/05/17 | 11.77% | 8.74% | 9.71% | 4.14% | 5.69% | 4.07% | 4.06% | 3.99% | 5.06% | 2.3% |
| 2026/05/18 | 12.13% | 7.91% | 10.17% | 3.81% | 6.07% | 3.05% | 4.15% | 4.52% | 5.27% | 2.13% |
| 2026/05/19 | 13.19% | 8.17% | 9.41% | 3.63% | 6.83% | 2.49% | 5.26% | 4.43% | 5.18% | 2.97% |
| 2026/05/20 | 12.69% | 9.67% | 8.21% | 3.92% | 6.39% | 2.77% | 4.9% | 3.72% | 5.43% | 2.95% |
| 2026/05/21 | 11.44% | 10.56% | 8.05% | 4.97% | 5.02% | 3.13% | 3.68% | 3.65% | 5.7% | 2.52% |
| 2026/05/22 | 11.3% | 9.81% | 8.07% | 5.14% | 5.76% | 3.08% | 3.69% | 3.93% | 6.01% | 2.66% |
| 2026/05/23 | 10.64% | 10.54% | 7.82% | 3.87% | 6.28% | 3.82% | 3.65% | 3.64% | 5.69% | 2.49% |
| 2026/05/24 | 10% | 10% | 7.79% | 3.62% | 6% | 4.73% | 3.94% | 3.92% | 5.51% | 2.7% |
| 2026/05/25 | 10.98% | 10.63% | 7.92% | 3.82% | 5.35% | 4.32% | 3.58% | 4.65% | 5.48% | 2.69% |
| 2026/05/26 | 10.69% | 12.94% | 7.67% | 4.23% | 4.61% | 3.77% | 3.57% | 3.82% | 5.77% | 1.43% |
| 2026/05/27 | 10.82% | 12.02% | 7.85% | 4.03% | 4.05% | 4.24% | 3.53% | 4.4% | 5.39% | 1.59% |
| 2026/05/28 | 10.75% | 12.14% | 7.44% | 3.97% | 4.71% | 3.65% | 3.8% | 4.2% | 4.72% | 2.19% |
| 2026/05/29 | 11.62% | 12.51% | 7.58% | 4.09% | 4.94% | 3.39% | 4.37% | 3.72% | 2.93% | 2.87% |
| 2026/05/30 | 10.76% | 11.37% | 7.81% | 4.57% | 4.77% | 3.92% | 4.12% | 3% | 2.78% | 2.58% |
| 2026/05/31 | 10.53% | 9.75% | 8.31% | 5.24% | 4.46% | 4.26% | 3.95% | 3.46% | 3.3% | 2.31% |
- revolut.com
- lloydsbank.com
- chase.co.uk
- money.co.uk
- tide.co
- natwest.com
- capitalone.co.uk
- halifax.co.uk
- barclays.co.uk
- airwallex.com
Copyright © Adthena. All rights reserved.
Revolut’s PPC spend peaked mid-month at 16.15%, then declined to 10.53%. Lloydsbank saw a late surge, ending at 9.75%. Chase maintained stability, closing at 8.31%. Money.co.uk’s spend rose steadily, finishing at 5.24%.
Competitor Count for UK Finance Banks
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 206 |
| 2026/05/02 | 193 |
| 2026/05/03 | 210 |
| 2026/05/04 | 210 |
| 2026/05/05 | 216 |
| 2026/05/06 | 208 |
| 2026/05/07 | 212 |
| 2026/05/08 | 209 |
| 2026/05/09 | 211 |
| 2026/05/10 | 214 |
| 2026/05/11 | 244 |
| 2026/05/12 | 262 |
| 2026/05/13 | 252 |
| 2026/05/14 | 271 |
| 2026/05/15 | 209 |
| 2026/05/16 | 262 |
| 2026/05/17 | 261 |
| 2026/05/18 | 260 |
| 2026/05/19 | 253 |
| 2026/05/20 | 251 |
| 2026/05/21 | 255 |
| 2026/05/22 | 251 |
| 2026/05/23 | 244 |
| 2026/05/24 | 236 |
| 2026/05/25 | 273 |
| 2026/05/26 | 269 |
| 2026/05/27 | 266 |
| 2026/05/28 | 261 |
| 2026/05/29 | 251 |
| 2026/05/30 | 260 |
| 2026/05/31 | 268 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers fluctuated, peaking at 273 on May 25. The month concluded with 268 advertisers, indicating a dynamic advertising landscape.
