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UK Finance Banks – PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Finance Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
money.co.uk 3.69
business.hsbc.uk 3.97
monzo.com 4.14
capitalone.co.uk 4.18
moneysupermarket.com 4.23
natwest.com 4.97
tsb.co.uk 6.11
lloydsbank.com 6.31
barclays.co.uk 9.98
paypal.com 11.25
others 41.17

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Paypal.com is the UK market leader for Share of Clicks. Barclays.co.uk is in 2nd place with lloydsbank.com securing 3rd place. Money.co.uk secured 3.7% with ‘other’ advertisers taking up 41.2% of this category.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last month
Date barclays.co.uk money.co.uk business.hsbc.uk natwest.com monzo.com moneysupermarket.com lloydsbank.com revolut.com uswitch.com tsb.co.uk
2024/12/01 6.46% 5.84% 5.87% 4.73% 4.72% 2.98% 5.11% 8.44% 2.82% 2.87%
2024/12/02 6.67% 6.78% 5.17% 3.8% 4.51% 3.29% 4.64% 8.03% 2.91% 3.19%
2024/12/03 7.36% 6.51% 5.4% 3.19% 3.8% 2.58% 4.93% 7.76% 3% 3.51%
2024/12/04 8.01% 6.13% 5.63% 2.78% 3.99% 2.91% 5.38% 7.4% 2.85% 4.07%
2024/12/05 7.04% 6.25% 6.44% 2.36% 4.2% 2.66% 5.53% 7.74% 2.67% 3.46%
2024/12/06 6.63% 5.61% 6.53% 4.55% 4.63% 2.4% 7.86% 7.37% 2.45% 3.12%
2024/12/07 7.34% 6.42% 6.87% 3.22% 4.34% 2.45% 4.58% 7.66% 2.77% 3.66%
2024/12/08 6.59% 6.47% 6.58% 3.85% 4.09% 2.88% 5.52% 7.11% 3.04% 2.99%
2024/12/09 6.8% 5.45% 6.4% 3.45% 5.43% 3.02% 4.29% 7.67% 2.63% 3.05%
2024/12/10 8.49% 5.71% 6.42% 3.79% 3.53% 2.8% 3.46% 7.54% 2.46% 3.27%
2024/12/11 9.02% 6.27% 4.82% 2.46% 3.47% 2.58% 3.06% 7.32% 2.46% 3.08%
2024/12/12 7.71% 6.27% 4.42% 3% 3.37% 3.04% 2.51% 7.15% 2.7% 2.93%
2024/12/13 7.15% 5.25% 6.34% 2.91% 4.33% 2.66% 3.15% 8.01% 2.52% 2.52%
2024/12/14 6.2% 6.84% 7.43% 3.8% 4.46% 2.83% 2.43% 8.63% 2.92% 2.45%
2024/12/15 6.14% 6.94% 7.03% 3.8% 5.27% 2.88% 2.67% 8.43% 3.29% 2.79%
2024/12/16 7.48% 6.77% 6.43% 3.87% 4.64% 4.44% 2.47% 7.05% 2.71% 1.73%
2024/12/17 8.58% 6.51% 6.73% 3.84% 4.37% 4.76% 3.43% 6.63% 2.46% 1.44%
2024/12/18 8.77% 6.29% 7.17% 4.27% 5.27% 4.1% 3.33% 6.48% 2.57% 1.56%
2024/12/19 8.13% 6.17% 6.76% 6.11% 3.73% 4.18% 3.53% 5.29% 2.53% 1.41%
2024/12/20 9.96% 6.14% 6.98% 5.48% 4.25% 3.67% 3.36% 4.5% 3.21% 1.47%
2024/12/21 9.09% 4.75% 8.98% 5.89% 5.56% 3.75% 3.78% 4.49% 2.51% 1.2%
2024/12/22 9.98% 4.94% 7.95% 5.61% 5.33% 4.03% 4.41% 4.54% 2.36% 1.49%
2024/12/23 7.61% 5.85% 8.13% 5% 5.42% 4.66% 5.18% 4.85% 2.67% 2.09%
2024/12/24 7.92% 7.62% 7.7% 5.59% 4.26% 3.99% 4.29% 3.88% 3.64% 1.71%
2024/12/25 8.97% 6.31% 7.71% 6.09% 4.13% 3.44% 4.3% 3.84% 2.72% 1.8%
2024/12/26 10.19% 5.68% 7.88% 5.98% 5.33% 3.65% 4.81% 3.33% 2.89% 1.9%
2024/12/27 9.84% 7.36% 6.94% 4.41% 4.51% 3.83% 4.61% 3.74% 3.54% 2.29%
2024/12/28 11.33% 7.85% 7.14% 4.87% 4.84% 3.95% 4.05% 3.2% 3.75% 2.22%
2024/12/29 11.77% 7.04% 6.26% 4.61% 5.42% 3.35% 4.39% 3.54% 2.93% 1.89%
2024/12/30 11.05% 7.72% 6.74% 3.53% 5.24% 4% 3.83% 3.83% 3.08% 1.28%
2024/12/31 11.56% 7% 6.88% 5.91% 4.33% 3.81% 3.72% 3.63% 3.48% 2.35%

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Barclays.co.uk has successfully held its position as the largest share of spend for this category. Business.HSBC.co.uk increased their advertising spend to gain ground through the month.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2024/12/01 590
2024/12/02 628
2024/12/03 619
2024/12/04 625
2024/12/05 651
2024/12/06 622
2024/12/07 593
2024/12/08 585
2024/12/09 600
2024/12/10 613
2024/12/11 615
2024/12/12 1350
2024/12/13 1284
2024/12/14 1330
2024/12/15 1389
2024/12/16 1258
2024/12/17 993
2024/12/18 967
2024/12/19 993
2024/12/20 922
2024/12/21 849
2024/12/22 777
2024/12/23 622
2024/12/24 513
2024/12/25 557
2024/12/26 522
2024/12/27 518
2024/12/28 495
2024/12/29 523
2024/12/30 515
2024/12/31 537

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Last month has seen a slight decrease in the number of advertisers in this category, from a high of 1,389 to a low of 537.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last month.

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Market Loss & Market Gains - Last month
Name Market Trend
paypal.com 4.04%
barclays.co.uk 2.54%
natwest.com 1.78%
hl.co.uk 0.52%
moneysupermarket.com 0.47%
co-operativebank.co.uk -0.75%
hsbc.co.uk -0.84%
revolut.com -0.88%
santander.co.uk -2.11%
tsb.co.uk -3.7%

Copyright © Adthena. All rights reserved.

Paypal, Barclays and Natwest all secured 1st, 2nd and 3rd place gains. Losses were lead by TSB and Santander.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month. 

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Date barclays.co.uk natwest.com moneysupermarket.com money.co.uk tsb.co.uk paypal.com lloydsbank.com monzo.com flagstoneim.com revolut.com
2024/12/01 6.15% 4.68% 4.6% 4.1% 5.49% 3.19% 4.86% 2.29% 2.93% 5.52%
2024/12/02 6.3% 3.4% 4.84% 5.22% 5.98% 2.2% 4.32% 2.44% 4.14% 4.93%
2024/12/03 6.36% 3.07% 3.94% 4.46% 6.56% 2.65% 4.58% 2.16% 3.7% 4.72%
2024/12/04 6.46% 2.53% 4.14% 4.54% 7.11% 1.88% 4.93% 2.32% 3.41% 5.09%
2024/12/05 5.44% 1.95% 4% 4.41% 6.07% 2.41% 5.04% 2.65% 3.26% 4.83%
2024/12/06 5.13% 4.15% 3.42% 3.81% 5.24% 2.52% 8.79% 2.96% 2.56% 4.42%
2024/12/07 6.49% 3.07% 3.39% 4.89% 6.77% 2.63% 3.68% 2.54% 2.89% 4.52%
2024/12/08 5.39% 3.89% 4.19% 4.78% 5.2% 1.91% 4.7% 2.96% 2.96% 4.39%
2024/12/09 5.53% 2.78% 4.42% 3.63% 5.34% 3.07% 3.81% 3.64% 2.8% 4.55%
2024/12/10 6.84% 3.59% 4.07% 4.12% 6.24% 2.53% 3% 1.83% 3.45% 4.49%
2024/12/11 7.47% 2.12% 3.47% 4.86% 5.27% 1.85% 2.69% 2.29% 4.18% 4.16%
2024/12/12 5.88% 2.23% 4.18% 4.51% 4.61% 1.65% 1.97% 2.46% 4.13% 4.29%
2024/12/13 5.42% 2.15% 3.76% 3.15% 4.11% 2.31% 2.74% 2.73% 3.61% 4.6%
2024/12/14 5.04% 3.49% 4.32% 4.67% 4.49% 2.95% 2.02% 3.18% 2.53% 4.78%
2024/12/15 4.8% 3.13% 4% 4.54% 4.25% 3.06% 2.04% 3.15% 2.18% 4.63%
2024/12/16 5.25% 3% 6.14% 5.41% 2.42% 3.03% 2.13% 2.99% 2.88% 3.65%
2024/12/17 6.29% 3.74% 6.64% 5.46% 1.93% 3.16% 2.77% 3.49% 2.9% 3.32%
2024/12/18 7.31% 3.79% 5.65% 5.32% 2.02% 3.46% 2.69% 3.9% 4.23% 3.25%
2024/12/19 6.96% 6.08% 5.76% 5.34% 1.79% 3.02% 2.95% 2.31% 4.69% 2.63%
2024/12/20 7.98% 5.33% 5.1% 4.61% 1.83% 3.72% 3.12% 2.81% 3.13% 2.32%
2024/12/21 7.46% 5.18% 5.41% 3.38% 1.74% 4.95% 3% 3.59% 2.2% 2.16%
2024/12/22 8.1% 5.58% 5.93% 3.55% 1.96% 3.9% 3.93% 4.02% 3.15% 2.17%
2024/12/23 6.69% 5.05% 7.05% 4.29% 2.91% 6.36% 5.01% 2.79% 2.19% 2.38%
2024/12/24 6.89% 5.64% 5.82% 5.46% 2.45% 4.77% 3.56% 2.61% 2.52% 1.79%
2024/12/25 7.68% 5.89% 4.83% 5.01% 2.59% 3.8% 3.95% 2.81% 2.32% 1.85%
2024/12/26 8.81% 5.42% 5.34% 4.18% 2.8% 5.35% 4.15% 3.56% 1.56% 1.4%
2024/12/27 8.53% 4.1% 5.37% 5.86% 3.4% 3.97% 3.68% 2.78% 2.17% 1.68%
2024/12/28 9.95% 4.22% 6.2% 6.52% 3.41% 3.94% 3.46% 3.5% 1.31% 1.54%
2024/12/29 9.56% 4.55% 4.78% 5.99% 3.36% 3.77% 3.72% 4.11% 2.05% 1.61%
2024/12/30 9.37% 3.34% 5.71% 6.67% 1.75% 3.85% 3.18% 3.53% 2.47% 1.75%
2024/12/31 9.43% 5.84% 5.74% 5.72% 3.68% 3.18% 3.1% 2.57% 1.54% 1.51%

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Barclays.co.uk has the strongest gains in Share of Impressions last month. Paypal.com peaked in the middle of the month but have dropped considerably.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    HSBC UK Corporate Banking - Corporate Banking Solutions https://business.hsbc.uk › corporate › banking

    Our corporate banking teams can offer expert advice, personalised service and insights. Our specialist team uses their knowledge and experience around ESG to work with you.

  2. 2
    Chase bank account | Get a free current account https://www.chase.co.uk

    Spend, save and invest through the Chase app. Investments by Nutmeg – capital at risk.

  3. 3
    Sitting On Cash Savings? - Better Rates, It's A Breeze https://www.hl.co.uk/active/savings

    Open An Account In Minutes And Get Great Easy Access & Fixed Rates From Multiple Banks.

  4. 4
    Monzo Bank Account - Open An Account In 10 Minutes https://www.monzo.com

    Monzo makes banking easy. Download your new favourite bank. UK residents. Ts&Cs apply.

  5. 5
    PayPal UK https://www.paypal.com

    Pay, Send & Receive Money — PayPal is the Simpler, Safer Way to Pay and Get Paid. Sign Up for Free Today. An Account Tailored to Your Needs; Sign Up for a Personal Account for Free.

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Ad Copy themes include calls to action such as Apple TV and cashback offers. Speed of set up and cash incentives to switch are also prominently featured.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.