Market Exposure
Share of Clicks for top 10 AUS Automotive Manufacturers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| toyota.com.au | 23.68 |
| carsales.com.au | 10.07 |
| ford.com.au | 6.92 |
| mazda.com.au | 5.99 |
| hyundai.com | 4.72 |
| drive.com.au | 4.7 |
| volkswagen.com.au | 4.09 |
| tesla.com | 3.17 |
| mercedes-benz.com.au | 3.06 |
| lexus.com.au | 2.99 |
| others | 30.61 |
- toyota.com.au - 23.68%
- carsales.com.au - 10.07%
- ford.com.au - 6.92%
- mazda.com.au - 5.99%
- hyundai.com - 4.72%
- drive.com.au - 4.7%
- volkswagen.com.au - 4.09%
- tesla.com - 3.17%
- mercedes-benz.com.au - 3.06%
- lexus.com.au - 2.99%
- others - 30.61%
Copyright © Adthena. All rights reserved.
Toyota dominates with 23.68% click share, followed by Carsales at 10.07%. Ford and Mazda trail, while ‘others’ collectively hold 30.61%.
Market Exposure
Share of Spend for the top 10 AUS Automotive Manufacturers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | ford.com.au | mazda.com.au | toyota.com.au | carsales.com.au | volkswagen.com.au | drive.com.au | honda.com.au | mercedes-benz.com.au | subaru.com.au | lexus.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 7.68% | 13.44% | 13.16% | 6.14% | 4.66% | 3.31% | 3.82% | 2.36% | 7.12% | 4.52% |
| 2026/03/02 | 7.4% | 8.35% | 13.34% | 8.08% | 4.69% | 6.08% | 3.13% | 3.67% | 4.66% | 4.21% |
| 2026/03/03 | 8.23% | 6.87% | 12.99% | 9.09% | 5.63% | 6.18% | 2.94% | 4.01% | 2.95% | 4.39% |
| 2026/03/04 | 7.84% | 8.71% | 13.64% | 7.8% | 6.24% | 5.58% | 3.61% | 4.01% | 3.88% | 4.62% |
| 2026/03/05 | 8.27% | 8.83% | 13.39% | 8.68% | 4.77% | 6.38% | 3.2% | 4.2% | 3.83% | 3.37% |
| 2026/03/06 | 6.79% | 6.29% | 12.74% | 11.51% | 5.35% | 8.43% | 2.79% | 2.92% | 4.34% | 3.56% |
| 2026/03/07 | 7.87% | 8.43% | 11.86% | 10.07% | 4.52% | 7.87% | 4.13% | 3.51% | 5.23% | 3.4% |
| 2026/03/08 | 8.18% | 8.5% | 13.12% | 9.15% | 4.07% | 6.68% | 2.93% | 3.91% | 5.54% | 3.82% |
| 2026/03/09 | 7.95% | 7.97% | 12.63% | 8.98% | 5.29% | 6.82% | 3.06% | 3.81% | 5.31% | 3.85% |
| 2026/03/10 | 8.1% | 8.32% | 11.43% | 8.39% | 5.19% | 6.62% | 2.46% | 3.54% | 5.51% | 3.67% |
| 2026/03/11 | 7.47% | 7.86% | 11.67% | 7.65% | 4.9% | 8.52% | 2.3% | 3.38% | 2.7% | 3.31% |
| 2026/03/12 | 7.43% | 6.29% | 13.8% | 11.58% | 4.38% | 9.58% | 2.58% | 3.5% | 1.48% | 3.58% |
| 2026/03/13 | 7.66% | 7.26% | 12.32% | 10.98% | 5.02% | 10.88% | 2.86% | 3.87% | 2.16% | 3.35% |
| 2026/03/14 | 7.48% | 6.45% | 11.08% | 12.86% | 4.82% | 9.09% | 2.85% | 2.56% | 2.67% | 3.26% |
| 2026/03/15 | 7.65% | 6.15% | 12.21% | 11.36% | 4.75% | 9.28% | 3.01% | 3.36% | 2.24% | 3.29% |
| 2026/03/16 | 7.27% | 9.47% | 13.58% | 10.28% | 5.22% | 6.93% | 3.03% | 3.14% | 2.42% | 3.56% |
| 2026/03/17 | 8.21% | 7.8% | 13.52% | 10.01% | 5.61% | 5.37% | 3.01% | 2.17% | 2.77% | 3.47% |
| 2026/03/18 | 9.29% | 6.42% | 12.84% | 9.98% | 6.38% | 5.94% | 3.32% | 2.97% | 2.53% | 3.53% |
| 2026/03/19 | 7.12% | 7.66% | 12.94% | 10.77% | 5.53% | 7.87% | 3.15% | 2.75% | 1.75% | 4.01% |
| 2026/03/20 | 7.72% | 8.45% | 12.65% | 9.66% | 4.72% | 5.88% | 3.27% | 3.35% | 2.51% | 3.76% |
| 2026/03/21 | 8.98% | 8.81% | 13% | 6.46% | 4.85% | 3.73% | 3.33% | 3.82% | 3.49% | 3.37% |
| 2026/03/22 | 10.31% | 6% | 15.13% | 5.41% | 4.96% | 3.8% | 4.37% | 3.62% | 4.89% | 3.12% |
| 2026/03/23 | 9.28% | 9.01% | 13.74% | 6.82% | 5.78% | 4.45% | 3.44% | 3.54% | 2.69% | 3.41% |
| 2026/03/24 | 9.18% | 11.04% | 14.49% | 6.85% | 5.19% | 5.86% | 2.79% | 3.35% | 1.93% | 3.16% |
| 2026/03/25 | 11.32% | 9.19% | 15.28% | 3.65% | 7.24% | 2.79% | 4.31% | 4.1% | 4.3% | 3.41% |
| 2026/03/26 | 8.14% | 9.39% | 13.67% | 8.01% | 6.57% | 6.63% | 3.83% | 3.31% | 1.86% | 3.14% |
| 2026/03/27 | 9.46% | 10.15% | 12.83% | 7.64% | 6.5% | 5.96% | 4.1% | 2.8% | 2.1% | 2.91% |
| 2026/03/28 | 9.09% | 10.6% | 14.16% | 6.72% | 4.67% | 5.53% | 2.8% | 4.68% | 2.35% | 3.34% |
| 2026/03/29 | 9.74% | 8.7% | 12.82% | 7.96% | 5.43% | 5.96% | 2.85% | 4.32% | 2.49% | 2.92% |
| 2026/03/30 | 10.81% | 10.27% | 11.78% | 5.9% | 6.58% | 4.18% | 3.65% | 3.75% | 1.62% | 2.85% |
| 2026/03/31 | 11.48% | 11.04% | 10.38% | 8.83% | 7.6% | 5.4% | 3.42% | 3.24% | 2.91% | 2.71% |
- ford.com.au
- mazda.com.au
- toyota.com.au
- carsales.com.au
- volkswagen.com.au
- drive.com.au
- honda.com.au
- mercedes-benz.com.au
- subaru.com.au
- lexus.com.au
Copyright © Adthena. All rights reserved.
In March 2026, Toyota led PPC spend, peaking at 15.13% on March 22. Ford and Mazda showed steady growth, while Carsales and Volkswagen fluctuated. The month ended with Toyota maintaining dominance.
Market Exposure
Competitor Count for AUS Automotive Manufacturers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 236 |
| 2026/03/02 | 236 |
| 2026/03/03 | 247 |
| 2026/03/04 | 248 |
| 2026/03/05 | 233 |
| 2026/03/06 | 236 |
| 2026/03/07 | 243 |
| 2026/03/08 | 238 |
| 2026/03/09 | 244 |
| 2026/03/10 | 245 |
| 2026/03/11 | 230 |
| 2026/03/12 | 240 |
| 2026/03/13 | 236 |
| 2026/03/14 | 244 |
| 2026/03/15 | 244 |
| 2026/03/16 | 246 |
| 2026/03/17 | 241 |
| 2026/03/18 | 240 |
| 2026/03/19 | 230 |
| 2026/03/20 | 241 |
| 2026/03/21 | 242 |
| 2026/03/22 | 249 |
| 2026/03/23 | 250 |
| 2026/03/24 | 224 |
| 2026/03/25 | 230 |
| 2026/03/26 | 240 |
| 2026/03/27 | 221 |
| 2026/03/28 | 218 |
| 2026/03/29 | 237 |
| 2026/03/30 | 234 |
| 2026/03/31 | 211 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 250 on March 23. The month concluded with a decline, ending at 211.
