AUS Automotive Manufacturers - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – AUS

Google AI Overview visibility for Automotive Manufacturers AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.1197559307
72.8802440693
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 13%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 27.19
hyundai.com 7.14
tesla.com 6.96
carsales.com.au 5.97
ford.com.au 4.75
nissan.com.au 3.96
honda.com.au 3.95
volkswagen.com.au 3.44
mazda.com.au 3.37
lexus.com.au 2.82
others 30.45
  • toyota.com.au - 27.19%
  • hyundai.com - 7.14%
  • tesla.com - 6.96%
  • carsales.com.au - 5.97%
  • ford.com.au - 4.75%
  • nissan.com.au - 3.96%
  • honda.com.au - 3.95%
  • volkswagen.com.au - 3.44%
  • mazda.com.au - 3.37%
  • lexus.com.au - 2.82%
  • others - 30.45%

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Toyota dominates with 27.19% click share, closely followed by ‘others’ at 30.45%. Hyundai and Tesla trail behind, while Lexus lags with 2.82%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com.au subaru.com.au ford.com.au hyundai.com honda.com.au mazda.com.au carsales.com.au volkswagen.com.au nissan.com.au lexus.com.au
2026/07/01 14.83% 8.27% 4.62% 4.35% 2.97% 7.34% 4.69% 4.93% 4.25% 3.39%
2026/07/02 15.8% 5.03% 6.46% 7.01% 3.6% 6.64% 4.27% 3.42% 4.05% 2.97%
2026/07/03 14.89% 5.22% 5.4% 5.87% 3.98% 4.18% 4.54% 3.14% 4.98% 3.2%
2026/07/04 15.84% 7.02% 5.08% 6.62% 4.17% 5.06% 3.9% 3.9% 4.15% 3.25%
2026/07/05 14.4% 5.88% 5.14% 5.98% 2.8% 4.7% 5.33% 4.07% 4.62% 3.2%
2026/07/06 16.69% 4.77% 6.34% 5.13% 3.37% 4.2% 6.05% 3.98% 3.75% 3.28%
2026/07/07 18.1% 4.21% 6.51% 5.95% 4.73% 3.92% 5.49% 4.25% 5.73% 3.38%
2026/07/08 16.02% 4.56% 6.66% 4.71% 4.93% 4.04% 6.12% 4.57% 4.64% 4.07%
2026/07/09 18.45% 3.18% 6.4% 4.88% 3.33% 5.47% 4.61% 3.09% 6.69% 3.07%
2026/07/10 17.42% 4.35% 6.29% 4.93% 8.13% 4.17% 4.93% 2.68% 4.17% 3.17%
2026/07/11 15.37% 6.99% 4.32% 5.96% 4.63% 6.7% 5.8% 3.9% 5.79% 3.27%
2026/07/12 16.85% 5.47% 6.88% 5.7% 3.64% 4.05% 4.59% 3.13% 6.37% 3.28%
2026/07/13 17.23% 5.67% 10.8% 4.4% 3.82% 2.92% 5.41% 3.99% 4.41% 3.99%
2026/07/14 17.07% 6.37% 6.98% 5.64% 4.27% 4.31% 4.97% 3.59% 4.7% 3.87%
2026/07/15 16.03% 6.42% 14.24% 4.34% 4.4% 4.21% 4.51% 4.63% 4.53% 3.19%
2026/07/16 20.11% 6.57% 5.54% 4.96% 3.67% 5.05% 4.16% 4.18% 4.26% 3.17%
2026/07/17 19.46% 5.61% 5.52% 5.52% 4.8% 3.02% 4.62% 4.2% 3.85% 3.43%
2026/07/18 16.53% 5.3% 11.37% 4.96% 3.97% 4.82% 4.02% 3.86% 5.52% 2.39%
2026/07/19 21.58% 4.35% 8.37% 4.86% 4.03% 4.88% 4.93% 3.47% 5.54% 3.38%
2026/07/20 19.11% 6.63% 11.01% 4.54% 4.48% 3.95% 5.25% 4.48% 3.87% 3.71%
2026/07/21 17% 6.39% 6.95% 5.59% 4.22% 4.32% 4.96% 3.56% 4.67% 3.9%
2026/07/22 16.55% 5.72% 10.52% 5.11% 4.26% 3.22% 5.26% 4.58% 6.06% 3.28%
2026/07/23 18.24% 5.05% 5.52% 4.55% 4.65% 5.6% 5.16% 4.39% 4.65% 3.64%
2026/07/24 17.46% 5.08% 6.8% 5.11% 4.74% 4.79% 4.81% 4.17% 4.47% 3.74%
2026/07/25 16.86% 5.38% 7.39% 5.21% 4.44% 4.74% 4.97% 4.07% 5.47% 3.36%
2026/07/26 16.45% 5.87% 8.69% 4.94% 4.5% 4.67% 4.89% 3.72% 5.17% 3.28%
2026/07/27 17.56% 7.8% 8.41% 5.44% 4.38% 4.45% 5.09% 4.37% 4.22% 3.05%
2026/07/28 15.09% 7.29% 6.72% 5.96% 4.71% 5.28% 4.51% 5.75% 5.85% 2.88%
2026/07/29 24.53% 3.03% 8.3% 5.91% 4.56% 4.34% 4.78% 3.61% 4.41% 2.66%
2026/07/30 18.33% 6.76% 6.36% 5.87% 3.27% 5.89% 4.77% 4.5% 3.8% 2.83%
2026/07/31 15.61% 7.24% 7.14% 5.62% 5.06% 4.8% 4.61% 4.3% 3.71% 3.42%
  • toyota.com.au
  • subaru.com.au
  • ford.com.au
  • hyundai.com
  • honda.com.au
  • mazda.com.au
  • carsales.com.au
  • volkswagen.com.au
  • nissan.com.au
  • lexus.com.au

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Toyota’s PPC spend share fluctuated, peaking at 24.53% on July 29. Subaru’s share remained relatively stable, while Ford saw a notable increase mid-month. Hyundai, Honda, and Mazda maintained consistent trends.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 202
2026/07/02 219
2026/07/03 218
2026/07/04 221
2026/07/05 231
2026/07/06 208
2026/07/07 202
2026/07/08 199
2026/07/09 196
2026/07/10 205
2026/07/11 208
2026/07/12 204
2026/07/13 218
2026/07/14 208
2026/07/15 210
2026/07/16 206
2026/07/17 202
2026/07/18 212
2026/07/19 204
2026/07/20 192
2026/07/21 208
2026/07/22 220
2026/07/23 227
2026/07/24 223
2026/07/25 228
2026/07/26 246
2026/07/27 219
2026/07/28 234
2026/07/29 183
2026/07/30 199
2026/07/31 206

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July saw fluctuating advertiser numbers, peaking at 246 on the 26th. The month concluded with 206 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
toyota.com.au 0.99%
ford.com.au 0.69%
hyundai.com 0.33%
volkswagen.com.au 0.31%
bydautomotive.com.au 0.18%
lexus.com.au -0.24%
porsche.com -0.29%
carsales.com.au -0.49%
drive.com.au -0.65%
audi.com.au -0.72%

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Toyota.com.au leads with a 0.99% click share increase, while audi.com.au drops by 0.72%.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com.au subaru.com.au carsales.com.au hyundai.com honda.com.au mazda.com.au drive.com.au ford.com.au tesla.com nissan.com.au
2026/07/01 14.98% 11.03% 6.22% 4.44% 2.84% 6.57% 3.16% 2.26% 3.09% 2.62%
2026/07/02 15.14% 6.58% 7.14% 7.16% 3.03% 5.61% 4.89% 2.44% 2.92% 2.19%
2026/07/03 14.53% 6.89% 6.69% 5.74% 3.46% 3.83% 5.78% 2.26% 2.52% 2.86%
2026/07/04 15.83% 9.93% 5.82% 7.26% 3.1% 4.39% 3.39% 2.04% 2.02% 2.23%
2026/07/05 14.76% 7.6% 8.02% 6.18% 2.3% 3.98% 4.94% 1.96% 2.4% 2.65%
2026/07/06 16.77% 6.22% 9.74% 5% 2.78% 3.11% 6.03% 2.74% 3.14% 2.47%
2026/07/07 18.51% 5.65% 8.64% 6.09% 3.74% 3.02% 5.34% 2.56% 2.27% 3.4%
2026/07/08 16% 5.94% 9.91% 4.49% 4% 2.64% 6.59% 2.63% 1.57% 2.8%
2026/07/09 19.6% 4.33% 6.92% 4.66% 3.17% 3.46% 6.61% 2.66% 2.54% 3.71%
2026/07/10 16.99% 5.58% 7.16% 4.92% 6.03% 3.12% 6.6% 2.86% 1.98% 2.29%
2026/07/11 15.79% 9.11% 8.15% 5.98% 3.88% 4% 6.33% 1.68% 1.87% 3.16%
2026/07/12 16.06% 7.4% 6.63% 5.84% 3.21% 3.03% 8.41% 2.99% 3.82% 3.29%
2026/07/13 17.26% 7.73% 8.38% 4.18% 3.16% 2.31% 6.7% 4.4% 3.28% 2.63%
2026/07/14 16.6% 8.74% 7.21% 5.53% 3.87% 3.46% 3.45% 2.8% 4.53% 2.5%
2026/07/15 16.56% 9.6% 7.03% 4.61% 4.24% 4.16% 2.49% 5.28% 4.34% 2.8%
2026/07/16 19.1% 8.62% 5.83% 4.47% 3.72% 5.36% 3.14% 2.4% 3.59% 2.94%
2026/07/17 18.14% 7.96% 6.15% 5.28% 4.51% 3.28% 2.31% 2.49% 3.61% 2.09%
2026/07/18 16.75% 8.42% 6.97% 5.28% 3.88% 3.74% 3.71% 4.52% 2.13% 3.44%
2026/07/19 20.76% 6.72% 7.19% 5.13% 3.97% 3.93% 2.09% 3.69% 2.86% 3.03%
2026/07/20 20.64% 9.3% 7.33% 4.39% 4.13% 3.05% 1.7% 4.55% 3.36% 2.52%
2026/07/21 16.6% 8.74% 7.21% 5.53% 3.87% 3.46% 3.45% 2.8% 4.53% 2.5%
2026/07/22 17.94% 8.3% 7.45% 4.96% 3.75% 3.39% 4.78% 4.3% 2.65% 3.59%
2026/07/23 18.69% 7.09% 7.69% 4.32% 3.87% 3.59% 5.6% 2.21% 3.34% 2.65%
2026/07/24 17.2% 6.69% 7.19% 5.17% 3.98% 4% 5.01% 3% 3.14% 2.56%
2026/07/25 16.91% 7.58% 7.54% 5.28% 3.83% 3.89% 4.4% 3.19% 3.25% 3.44%
2026/07/26 16.69% 7.88% 7.79% 4.95% 4.12% 3.51% 4.21% 3.35% 3.75% 2.93%
2026/07/27 18.04% 10.74% 7.07% 4.96% 4.09% 4.13% 2.8% 3.76% 2.03% 2.41%
2026/07/28 15.52% 10% 6.48% 5.92% 4.7% 4.79% 2.91% 2.76% 3.65% 3.11%
2026/07/29 25.12% 4.34% 7.34% 6.01% 4.06% 3.66% 2.27% 3.38% 3.83% 2.53%
2026/07/30 18.63% 9.9% 6.66% 5.55% 3.32% 4.66% 3.05% 2.78% 3.23% 2.06%
2026/07/31 15.36% 10.19% 6.28% 5.56% 4.56% 4.52% 3.72% 2.97% 2.51% 2.19%
  • toyota.com.au
  • subaru.com.au
  • carsales.com.au
  • hyundai.com
  • honda.com.au
  • mazda.com.au
  • drive.com.au
  • ford.com.au
  • tesla.com
  • nissan.com.au

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Toyota’s PPC impression share fluctuated in July, peaking at 25.12% on the 29th. Subaru and Carsales showed moderate stability, while Hyundai and Honda experienced minor variations. The month concluded with Toyota leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers - Last month
  1. 1
    Awarded the Best Small SUV* - HR-V Vi X from $32,900* https://www.honda.com.au › honda › hrv

    Wheels crowned HR-V the Best Small SUV 2026. See the range & book a test drive today. The Honda HR-V, 2026 Wheels small suv of the year award winner...

  2. 2
    Hyundai Motor Australia https://www.hyundai.com

    Build & price your new Hyundai — Explore the full range online and discover why so many people choose Hyundai. Explore Hyundai...

  3. 3
    Explore Mazda CX-3 - Drive Away From $30,990 https://www.mazda.com.au › cx-3

    Get 5 Years, Unlimited Kilometre Warranty, & 5 Years Roadside Assistance. T&C Apply. Enjoy...

  4. 4
    The Subaru Forester AWD Hybrid - From $46,990 Driveaway* https://www.subaru.com.au

    Go further with confidence. The all-new Subaru Forester AWD Hybrid from $46,990 driveaway*

  5. 5
    Toyota Australia https://www.toyota.com.au › official-site

    Toyota AU Official Website — Visit Our Website To Compare The Toyota Vehicle Range. Find Out More. Reliable & Innovative Vehicles For All Your Needs. Explore Our Range Today.

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In the competitive landscape of automotive PPC ads, Honda’s HR-V shines with its award-winning status and enticing price point of $32,900. Hyundai emphasizes customization and popularity, while Mazda offers peace of mind with warranties. Subaru highlights confidence with its AWD Hybrid, and Toyota focuses on reliability and innovation.

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