UK Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	56.5410634334
	43.4589365666

56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	49
	51

49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	2%
Navigational	1%
Seasonal	0%
Local	24%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
wateraid.org	14.16
waterdropfilter.co.uk	12.86
uk-water-filters.co.uk	9.59
harveywatersofteners.co.uk	5.68
britishgas.co.uk	3.96
grundfos.com	3.95
aquatru.co.uk	3.87
wodar.com	3.41
directwatertanks.co.uk	2.59
reverseosmosisworld.co.uk	2.32
others	37.61

wateraid.org - 14.16%
waterdropfilter.co.uk - 12.86%
uk-water-filters.co.uk - 9.59%
harveywatersofteners.co.uk - 5.68%
britishgas.co.uk - 3.96%
grundfos.com - 3.95%
aquatru.co.uk - 3.87%
wodar.com - 3.41%
directwatertanks.co.uk - 2.59%
reverseosmosisworld.co.uk - 2.32%
others - 37.61%

In the water utilities PPC landscape, Wateraid.org leads with 14.16% click share, followed by Waterdropfilter.co.uk at 12.86%. ‘Others’ collectively hold a significant 37.61%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	wateraid.org	waterdropfilter.co.uk	harveywatersofteners.co.uk	britishgas.co.uk	wodar.com	uk-water-filters.co.uk	grundfos.com	reverseosmosisworld.co.uk	skumawater.com	aquatru.co.uk
2026/02/01	22.12%	4.28%	6.72%	3.1%	2.05%	12.81%	1.5%	6.54%	3.17%	7.97%
2026/02/02	17.61%	4.07%	5.07%	3.56%	3.68%	7.27%	1.61%	8.61%	1.45%	5.54%
2026/02/03	13.76%	10.32%	4.36%	4.23%	1.36%	18.95%	0.51%	1.72%	1.98%	3.1%
2026/02/04	19.07%	9.03%	7.06%	3.62%	1.5%	9.29%	2%	1.29%	1.64%	3.34%
2026/02/05	14.63%	12.42%	5.04%	3.85%	1.83%	9.87%	0.51%	0.95%	1.29%	2.64%
2026/02/06	24.14%	13.46%	6.15%	3.31%	0.51%	11.95%	1.46%	0.92%	1.68%	3.62%
2026/02/07	23.4%	8.93%	8.25%	4.19%	3.14%	7.11%	2.14%	2.66%	2.36%	3.27%
2026/02/08	24.28%	10.4%	6.41%	4.57%	4.84%	10.43%	2%	0.78%	3.45%	2.35%
2026/02/09	12.62%	8.37%	8.6%	6.09%	5.34%	8.12%	1.63%	4.44%	2.29%	6.92%
2026/02/10	31.43%	11.85%	4.89%	4.25%	5.01%	6.59%	1.5%	0.07%	1.82%	3.37%
2026/02/11	30.48%	7.24%	5.08%	2.72%	2%	6.79%	2.35%	0.51%	1.46%	3.63%
2026/02/12	18.42%	12.19%	11.23%	3.15%	4.48%	5.74%	2.53%	0.07%	1.81%	1.31%
2026/02/13	24.13%	13.45%	6.15%	3.31%	0.51%	11.94%	1.51%	0.92%	1.68%	3.62%
2026/02/14	23.38%	8.92%	8.24%	4.18%	3.13%	7.1%	2.13%	2.66%	2.36%	3.26%
2026/02/15	24.28%	10.4%	6.41%	4.57%	4.84%	10.43%	2%	0.78%	3.45%	2.35%
2026/02/16	12.62%	8.37%	8.6%	6.09%	5.33%	8.12%	1.63%	4.44%	2.29%	6.92%
2026/02/17	27.71%	9.01%	8.95%	4.17%	0%	6.07%	0.08%	3.15%	0.74%	3.4%
2026/02/18	11.98%	15.14%	10.58%	1.52%	3.99%	11.83%	2.22%	0.14%	2.31%	4.32%
2026/02/19	13.98%	9.47%	8.53%	5.12%	2.35%	9.29%	3.46%	1.63%	0.9%	5.34%
2026/02/20	9.59%	19.31%	4.73%	6.2%	2.88%	9.95%	2.31%	2.48%	2.32%	3.6%
2026/02/21	0%	21.68%	15.39%	4.6%	4.67%	7.3%	4.59%	0.06%	2.64%	4.01%
2026/02/22	19.21%	10.77%	13.02%	3.39%	2.14%	8.11%	3.46%	2.65%	1.52%	3.41%
2026/02/23	4.32%	19.15%	9.72%	5.69%	2.67%	10%	1.79%	0.53%	2.15%	1.14%
2026/02/24	15.21%	9.67%	15.66%	4.89%	5.27%	7.06%	0.94%	0.48%	1.08%	0.65%
2026/02/25	12.88%	14.61%	10.88%	6.16%	2.38%	7.06%	1.01%	0.13%	2.7%	2.45%
2026/02/26	15.58%	9.62%	12.36%	4.64%	4.76%	9.16%	1.01%	0.1%	0.64%	0.61%
2026/02/27	12.4%	14.5%	11.39%	3.28%	8.25%	10.94%	2.97%	0.29%	0.95%	2.51%
2026/02/28	12.13%	11.39%	8.54%	7.39%	5.96%	5.6%	2.28%	2.17%	1.72%	1.13%

wateraid.org
waterdropfilter.co.uk
harveywatersofteners.co.uk
britishgas.co.uk
wodar.com
uk-water-filters.co.uk
grundfos.com
reverseosmosisworld.co.uk
skumawater.com
aquatru.co.uk

In February 2026, WaterAid.org led with fluctuating spend, peaking at 31.43% on the 10th. Waterdropfilter.co.uk saw a steady rise, reaching 21.68% on the 21st. BritishGas.co.uk ended strong at 7.39% on the 28th.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	135
2026/02/02	153
2026/02/03	151
2026/02/04	162
2026/02/05	148
2026/02/06	143
2026/02/07	141
2026/02/08	121
2026/02/09	140
2026/02/10	144
2026/02/11	150
2026/02/12	151
2026/02/13	143
2026/02/14	141
2026/02/15	121
2026/02/16	140
2026/02/17	131
2026/02/18	143
2026/02/19	139
2026/02/20	130
2026/02/21	115
2026/02/22	120
2026/02/23	141
2026/02/24	141
2026/02/25	137
2026/02/26	136
2026/02/27	114
2026/02/28	116

February saw a dynamic shift in distinct advertisers, peaking at 162 on the 4th, then gradually declining to 116 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
waterdropfilter.co.uk	3.98%
harveywatersofteners.co.uk	2.67%
plumbnation.co.uk	1.73%
wodar.com	1.14%
britishgas.co.uk	0.97%
reverseosmosisworld.co.uk	-1%
aquatru.co.uk	-1.02%
directwatertanks.co.uk	-1.11%
hydro.com	-3.3%
wateraid.org	-5.88%

Waterdropfilter.co.uk surged with a 3.98% click share increase, while wateraid.org faced a 5.88% decline. Harveywatersofteners.co.uk also rose by 2.67%, contrasting with hydro.com’s 3.3% drop.

Campaign Efficiency

UK Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	waterdropfilter.co.uk	wodar.com	harveywatersofteners.co.uk	uk-water-filters.co.uk	britishgas.co.uk	plumbnation.co.uk	reverseosmosisworld.co.uk	skumawater.com	wateraid.org	aquatru.co.uk
2026/02/01	5.9%	3.85%	5.28%	15.54%	2.07%	0.98%	9.26%	4.76%	4.63%	12.81%
2026/02/02	6.8%	7.18%	3.58%	6.58%	2.41%	0.3%	11.17%	2.13%	3.45%	8.63%
2026/02/03	12.05%	2.99%	3.74%	17.59%	3.61%	0.98%	1.96%	3.35%	3.31%	4.89%
2026/02/04	10.31%	2.45%	5.55%	9.96%	2.63%	1.76%	2.35%	2.58%	3.84%	5.28%
2026/02/05	15.19%	2.46%	3.96%	10.19%	2.54%	1.55%	1.37%	1.88%	3.12%	4.21%
2026/02/06	18.05%	1.18%	6.29%	15.07%	1.69%	0.84%	1.63%	3.13%	5.83%	6.7%
2026/02/07	11.97%	3.39%	6.73%	7.44%	2.9%	3.36%	3.93%	3.36%	4.5%	5.08%
2026/02/08	13.43%	5.24%	5.75%	14.8%	3.24%	1.39%	1.19%	5.88%	5.6%	4.16%
2026/02/09	9.82%	4.57%	6.51%	10.28%	3.39%	2.36%	6.94%	3.26%	2.36%	10.04%
2026/02/10	14.33%	5.75%	4.89%	9.72%	2.68%	1.28%	0.09%	2.82%	7.19%	6.21%
2026/02/11	8.8%	2.17%	4.61%	8.92%	1.27%	1.76%	0.77%	2.28%	6.32%	5.81%
2026/02/12	18.24%	5%	9.3%	7.09%	1.43%	0.75%	0.09%	3.03%	3.93%	2.11%
2026/02/13	18.05%	1.18%	6.29%	15.07%	1.69%	0.84%	1.63%	3.13%	5.83%	6.7%
2026/02/14	11.97%	3.39%	6.73%	7.44%	2.9%	3.36%	3.93%	3.36%	4.5%	5.08%
2026/02/15	13.43%	5.24%	5.75%	14.8%	3.24%	1.39%	1.19%	5.88%	5.6%	4.16%
2026/02/16	9.82%	4.57%	6.51%	10.28%	3.39%	2.36%	6.94%	3.26%	2.36%	10.04%
2026/02/17	14.39%	0%	7.31%	6.88%	2.71%	0.33%	5.25%	1.33%	5.23%	5.3%
2026/02/18	19.51%	4.3%	7.98%	12.92%	0.48%	1.71%	0.14%	3.09%	1.97%	5.9%
2026/02/19	14.03%	3.46%	6.77%	8.68%	2.89%	4.29%	2.84%	1.35%	2.54%	8.11%
2026/02/20	22.99%	2.41%	3.19%	12.72%	2.85%	2.94%	3.83%	3.01%	1.89%	5.07%
2026/02/21	19.61%	4.01%	12.84%	7.95%	1.88%	8.91%	0.04%	3.05%	0%	4.91%
2026/02/22	11.91%	2.26%	12.7%	9.82%	2.02%	2.81%	5%	2.55%	3.94%	5.44%
2026/02/23	21.92%	2.34%	8.72%	11.35%	3.29%	3.02%	0.8%	2.85%	0.72%	1.51%
2026/02/24	13.93%	5.55%	15.17%	9.21%	2.73%	1.08%	0.88%	1.83%	3.34%	1.04%
2026/02/25	15.94%	2.17%	9.33%	8.36%	3.59%	3.33%	0.08%	3.31%	2.56%	3.52%
2026/02/26	11.77%	4.42%	10.37%	9.44%	2.46%	4.51%	0.11%	0.84%	3.04%	0.92%
2026/02/27	16.01%	9.02%	9.83%	15.06%	1.44%	3.95%	0.8%	1.21%	2.13%	3.91%
2026/02/28	14.67%	7.68%	6.97%	6.59%	3.96%	2.6%	2.36%	2.24%	2.11%	1.91%

waterdropfilter.co.uk
wodar.com
harveywatersofteners.co.uk
uk-water-filters.co.uk
britishgas.co.uk
plumbnation.co.uk
reverseosmosisworld.co.uk
skumawater.com
wateraid.org
aquatru.co.uk

Waterdropfilter.co.uk led February with fluctuating impressions, peaking at 22.99%. Wodar.com and harveywatersofteners.co.uk showed moderate activity. Uk-water-filters.co.uk and aquatru.co.uk had notable spikes, while others remained steady. The month ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities - Last month

1
We'll Repair Your Boiler - Same Day Service Book By 11am https://www.britishgas.co.uk › british-gas › boiler-repair
No heating or hot water? Book before 11am, we can reach 80% of people the same day. Relax with Repair & Cover. Book an expert fix, then cover your heating for a whole year. One-off payment.
2
The UK's No. 1 Water Softener https://www.harveywatersofteners.co.uk › culligan-harvey › water-softeners
Made In Britain — High-quality water softeners for homes, designed for superior performance and efficiency. Say goodbye to hard water with a Culligan Harvey water softener. Book your free quote now.
3
Central Heating Servicing - Call Pimlico, Available 24/7 https://www.pimlicoplumbers.com/
Call Us 24/7 To Fix Your Boiler & Heating Issue. We Have Exceptional Customer Service & Can Be With You In Under 1 Hour.
4
http://www.plumbingimmediately.co.uk/gas+engineer
Boiler Repair London - Heating Experts 24 Hours. Call Now For Boiler And Heating Repairs In London By Qualified Local Engineers
5
Quooker UK - Official | Free Install - Limited Offer https://www.quooker.co.uk
Book a virtual appointment with our team to see the full Quooker collection. Join...

In the competitive landscape of Google’s PPC, British Gas stands out with its promise of same-day boiler repair, emphasizing reliability and peace of mind. Harvey Water Softeners highlights British craftsmanship and efficiency, appealing to those seeking quality. Pimlico Plumbers and Plumbing Immediately focus on 24/7 availability, ensuring swift solutions for urgent heating issues. Quooker entices with a limited-time free installation offer, showcasing innovation in kitchen solutions. Each ad uniquely addresses customer needs, from immediate repairs to long-term home improvements.

Frequently Asked Questions

Why is the UK Energy, Utilities & Waste Water Utilities February 2026 Report useful and how should I use it?

Why is the UK Energy, Utilities & Waste Water Utilities February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the UK Energy, Utilities & Waste Water Utilities February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Energy, Utilities & Waste Water Utilities February 2026 Report?

The UK Energy, Utilities & Waste Water Utilities February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Energy, Utilities & Waste Water Utilities February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Energy, Utilities & Waste Water Utilities February 2026 Report for?

The UK Energy, Utilities & Waste Water Utilities February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Energy, Utilities & Waste Water Utilities brands

Share of Spend for the top 10 UK Energy, Utilities & Waste Water Utilities brands

Competitor Count for UK Energy, Utilities & Waste Water Utilities

Market Loss & Market Gains for UK Energy, Utilities & Waste Water Utilities

UK Energy, Utilities & Waste Water Utilities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities

Frequently Asked Questions

Why is the UK Energy, Utilities & Waste Water Utilities February 2026 Report useful and how should I use it?

Why is the UK Energy, Utilities & Waste Water Utilities February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Energy, Utilities & Waste Water Utilities February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Energy, Utilities & Waste Water Utilities February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US Water Utilities

AUS Water Utilities

the7stars achieves Google Ads PPC campaign optimization with Adthena