Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 32.9703224335 |
| 67.0296775665 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 50 |
| 50 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| waterdropfilter.co.uk | 18.32 |
| uk-water-filters.co.uk | 9.73 |
| wateraid.org | 6.25 |
| grundfos.com | 5.48 |
| britishgas.co.uk | 5.3 |
| directwatertanks.co.uk | 4.78 |
| plumbnation.co.uk | 4.71 |
| aquatru.co.uk | 3.3 |
| harveywatersofteners.co.uk | 2.99 |
| kingfisherdirect.co.uk | 2.73 |
| others | 36.41 |
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘waterdropfilter.co.uk’ leads with 18.32% click share, followed by ‘uk-water-filters.co.uk’ at 9.73%. ‘Others’ collectively hold a significant 36.41%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | waterdropfilter.co.uk | uk-water-filters.co.uk | wateraid.org | britishgas.co.uk | directwatertanks.co.uk | aquatru.co.uk | harveywatersofteners.co.uk | pimlicoplumbers.com | plumbnation.co.uk | matwproject.org.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 17.24% | 10.13% | 7.45% | 10.62% | 0.36% | 1.47% | 9% | 0.91% | 2.02% | 5.67% |
| 2026/03/02 | 10.1% | 11.93% | 10.66% | 6.71% | 0.79% | 2.15% | 7.88% | 2.25% | 4.18% | 0.82% |
| 2026/03/03 | 16.31% | 13.7% | 2.23% | 4.32% | 0.9% | 1.58% | 5.79% | 2.15% | 4.83% | 1.61% |
| 2026/03/04 | 14.63% | 14.69% | 6.03% | 3.97% | 2.11% | 1.56% | 4.73% | 1.64% | 6.44% | 1.99% |
| 2026/03/05 | 10.75% | 10.59% | 10.03% | 3.16% | 4.67% | 1.97% | 9.05% | 1.45% | 2.99% | 1.7% |
| 2026/03/06 | 13.29% | 13.04% | 10.04% | 3.34% | 1.23% | 2.1% | 5.42% | 1.35% | 2.67% | 3.61% |
| 2026/03/07 | 16.72% | 10.47% | 6.33% | 6.57% | 1.09% | 2.47% | 9.93% | 3.82% | 2.33% | 3.19% |
| 2026/03/08 | 20.79% | 10.54% | 6.5% | 7.24% | 0.92% | 2.54% | 8.14% | 2.25% | 0.37% | 2.87% |
| 2026/03/09 | 15.6% | 10.73% | 8.65% | 6.52% | 0.99% | 2.43% | 4.45% | 1.99% | 1.43% | 3.92% |
| 2026/03/10 | 14.72% | 9.26% | 7.33% | 5.9% | 1.76% | 1.4% | 6.38% | 1.07% | 0.37% | 6.21% |
| 2026/03/11 | 11.7% | 4.78% | 16.07% | 4.39% | 0.29% | 1.86% | 6.46% | 1.3% | 1.6% | 6.88% |
| 2026/03/12 | 11.79% | 7.59% | 13.39% | 4.09% | 1.78% | 1.77% | 6.8% | 2.28% | 1.99% | 2.61% |
| 2026/03/13 | 12.9% | 7.53% | 4.13% | 6.15% | 1.1% | 1.59% | 5.23% | 6.16% | 0.98% | 4.34% |
| 2026/03/14 | 17.19% | 6.6% | 15.3% | 5.6% | 0.36% | 2.22% | 7.05% | 1.34% | 0.74% | 7.43% |
| 2026/03/15 | 14.9% | 9.99% | 6.01% | 7.08% | 2.83% | 2.27% | 4.49% | 1.79% | 2.63% | 4.02% |
| 2026/03/16 | 21.9% | 8.9% | 4.99% | 6% | 2.34% | 3.28% | 4.46% | 1.79% | 0.78% | 5.27% |
| 2026/03/17 | 16.41% | 7.46% | 2.49% | 3.42% | 3.82% | 1.16% | 4.65% | 3.15% | 0.61% | 3.52% |
| 2026/03/18 | 14.41% | 7.32% | 7.77% | 3.69% | 0.81% | 1.62% | 5.47% | 2.51% | 3.97% | 1.2% |
| 2026/03/19 | 16.16% | 12.38% | 0% | 2.44% | 4.79% | 1.71% | 4.4% | 1.66% | 3.24% | 3.44% |
| 2026/03/20 | 12.97% | 9.15% | 6.77% | 3.75% | 2.9% | 3.08% | 5.01% | 1.88% | 2.65% | 0% |
| 2026/03/21 | 16.84% | 3.76% | 8.18% | 4.39% | 3.99% | 6.95% | 5.73% | 1.39% | 1.58% | 6.39% |
| 2026/03/22 | 1.7% | 3.96% | 18.19% | 12.06% | 1.12% | 0.57% | 6.53% | 0% | 2.95% | 4.82% |
| 2026/03/23 | 18.47% | 8.29% | 8.95% | 3.36% | 3.39% | 5.41% | 3.17% | 3.35% | 1.13% | 1.33% |
| 2026/03/24 | 16.39% | 7.45% | 2.49% | 3.41% | 3.82% | 1.16% | 4.64% | 3.14% | 0.61% | 3.52% |
| 2026/03/25 | 13.38% | 8.33% | 9.11% | 3.52% | 3.46% | 6% | 4.74% | 0.14% | 3.65% | 1.03% |
| 2026/03/26 | 18.88% | 11.99% | 13.82% | 5% | 2.07% | 9.59% | 4.95% | 0.19% | 0.29% | 0.76% |
| 2026/03/27 | 17.61% | 13.89% | 3.15% | 3.94% | 1.21% | 9.16% | 6.8% | 1.46% | 0.45% | 1.51% |
| 2026/03/28 | 8.87% | 10.84% | 8.26% | 8.21% | 2.32% | 8.82% | 4.93% | 3.14% | 4.1% | 0.94% |
| 2026/03/29 | 19.25% | 12.73% | 7.43% | 6.87% | 2.55% | 7.73% | 4.39% | 1.41% | 1.92% | 2.06% |
| 2026/03/30 | 12.11% | 10.48% | 25.46% | 4.98% | 2.32% | 3.47% | 5.54% | 2.63% | 0.8% | 2.86% |
| 2026/03/31 | 14.09% | 12% | 9.35% | 5.9% | 5.75% | 5.37% | 4.62% | 2.65% | 1.34% | 0% |
Copyright © Adthena. All rights reserved.
Waterdropfilter.co.uk led March with fluctuating spend, peaking at 21.90% on the 16th. Uk-water-filters.co.uk maintained steady growth, while wateraid.org surged on the 30th with 25.46%. The month concluded with diverse spend patterns.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 114 |
| 2026/03/02 | 129 |
| 2026/03/03 | 139 |
| 2026/03/04 | 153 |
| 2026/03/05 | 140 |
| 2026/03/06 | 140 |
| 2026/03/07 | 118 |
| 2026/03/08 | 122 |
| 2026/03/09 | 135 |
| 2026/03/10 | 132 |
| 2026/03/11 | 135 |
| 2026/03/12 | 129 |
| 2026/03/13 | 137 |
| 2026/03/14 | 109 |
| 2026/03/15 | 125 |
| 2026/03/16 | 140 |
| 2026/03/17 | 143 |
| 2026/03/18 | 136 |
| 2026/03/19 | 125 |
| 2026/03/20 | 133 |
| 2026/03/21 | 123 |
| 2026/03/22 | 125 |
| 2026/03/23 | 147 |
| 2026/03/24 | 143 |
| 2026/03/25 | 137 |
| 2026/03/26 | 128 |
| 2026/03/27 | 125 |
| 2026/03/28 | 130 |
| 2026/03/29 | 122 |
| 2026/03/30 | 132 |
| 2026/03/31 | 130 |
Copyright © Adthena. All rights reserved.
March saw a dynamic shift in advertisers, starting at 114 and peaking at 153 mid-month. The month concluded with a stable 130, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
Aquatru.co.uk surged with a 2.90 increase, while doulton.com dropped by 2.13. Directwatertanks.co.uk rose by 2.12, contrasting harveywatersofteners.co.uk’s 0.97 decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | waterdropfilter.co.uk | uk-water-filters.co.uk | aquatru.co.uk | directwatertanks.co.uk | kingfisherdirect.co.uk | harveywatersofteners.co.uk | britishgas.co.uk | plumbnation.co.uk | doulton.com | matwproject.org.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 24.47% | 10.83% | 2.25% | 0.47% | 0% | 6.9% | 7.64% | 3.67% | 2.19% | 4.29% |
| 2026/03/02 | 11.36% | 10.2% | 2.87% | 0.82% | 0.41% | 6.33% | 3.92% | 7.77% | 0.53% | 0.75% |
| 2026/03/03 | 17.93% | 11.58% | 1.79% | 0.77% | 1.54% | 3.35% | 2.55% | 8.6% | 5.52% | 1.41% |
| 2026/03/04 | 15.37% | 11.98% | 1.9% | 1.78% | 3.35% | 2.84% | 2.33% | 10.95% | 2.59% | 1.45% |
| 2026/03/05 | 14.13% | 8.96% | 2.86% | 4.46% | 6.54% | 6.36% | 1.61% | 5.76% | 4.54% | 1.64% |
| 2026/03/06 | 15.05% | 11.17% | 2.99% | 1.52% | 1.52% | 3.69% | 1.85% | 5.29% | 4.01% | 2.79% |
| 2026/03/07 | 18.61% | 8.84% | 3.48% | 1.14% | 1.89% | 6.41% | 4.59% | 4.59% | 4.36% | 2.78% |
| 2026/03/08 | 25.34% | 9.77% | 3.75% | 0.98% | 0.98% | 5.32% | 4.98% | 0.53% | 4.72% | 2.25% |
| 2026/03/09 | 18.28% | 8.07% | 3.29% | 1.02% | 0.41% | 2.63% | 3.98% | 2.73% | 4.74% | 3.11% |
| 2026/03/10 | 17.95% | 7.89% | 2.23% | 1.88% | 1.41% | 4.62% | 4.22% | 0.59% | 3.33% | 6.04% |
| 2026/03/11 | 16.12% | 3.89% | 3.11% | 0.44% | 0.88% | 5.17% | 2.33% | 3.35% | 2.2% | 6.43% |
| 2026/03/12 | 15.58% | 6.14% | 2.5% | 1.91% | 2.99% | 5% | 2.25% | 4.58% | 2.61% | 2.5% |
| 2026/03/13 | 15.36% | 5.86% | 2.32% | 1.17% | 2.34% | 3.55% | 3.82% | 2.62% | 3.88% | 3.58% |
| 2026/03/14 | 24.74% | 5.32% | 3.9% | 0.55% | 0.55% | 4.55% | 4.06% | 2.31% | 2.66% | 7.12% |
| 2026/03/15 | 17.9% | 7.81% | 3.39% | 2.93% | 2.2% | 2.67% | 5.14% | 5.06% | 1.8% | 3.36% |
| 2026/03/16 | 25.6% | 6.25% | 4.47% | 2.38% | 1.19% | 2.34% | 3.86% | 1.5% | 3.82% | 4.36% |
| 2026/03/17 | 20.31% | 5.32% | 1.56% | 3.94% | 4.22% | 2.2% | 1.19% | 1.33% | 1.16% | 2.58% |
| 2026/03/18 | 16.76% | 4.83% | 2.12% | 0.88% | 1.47% | 2.74% | 1.87% | 7.5% | 0.31% | 1.08% |
| 2026/03/19 | 18.04% | 8.65% | 2.2% | 4.6% | 4.3% | 2.3% | 1.17% | 5.97% | 0.79% | 2.81% |
| 2026/03/20 | 14.94% | 6.87% | 3.99% | 2.74% | 4.45% | 2.86% | 2.08% | 4.35% | 0.01% | 0% |
| 2026/03/21 | 19.41% | 2.84% | 9.67% | 3.72% | 7.45% | 3.24% | 1.85% | 2.73% | 0.02% | 5.12% |
| 2026/03/22 | 2.64% | 3.02% | 0.85% | 1.65% | 3.29% | 4.31% | 8.05% | 6.55% | 0.09% | 4.53% |
| 2026/03/23 | 21.89% | 7.09% | 7.28% | 3.08% | 5.54% | 1.66% | 1.52% | 1.98% | 0.02% | 1.13% |
| 2026/03/24 | 20.31% | 5.32% | 1.56% | 3.94% | 4.22% | 2.2% | 1.19% | 1.33% | 1.16% | 2.58% |
| 2026/03/25 | 17.1% | 6.75% | 8.45% | 2.97% | 3.47% | 2.79% | 1.29% | 6.53% | 0.01% | 0.91% |
| 2026/03/26 | 24.41% | 13.96% | 13.39% | 2.05% | 1.03% | 3.05% | 2.58% | 0.38% | 0.01% | 0.63% |
| 2026/03/27 | 21.47% | 13.46% | 12.02% | 1.28% | 1.93% | 3.71% | 2.12% | 0.83% | 0.33% | 1.18% |
| 2026/03/28 | 11.7% | 11.68% | 11.93% | 2.08% | 2.49% | 3.03% | 4.21% | 7.19% | 0.02% | 0.76% |
| 2026/03/29 | 22.64% | 13.09% | 10.5% | 2.35% | 3.13% | 2.75% | 3.69% | 3.37% | 0.01% | 1.43% |
| 2026/03/30 | 20.19% | 14.24% | 6% | 2.44% | 2.93% | 4% | 3.03% | 1.82% | 0.51% | 2.69% |
| 2026/03/31 | 15.3% | 10.11% | 7.11% | 6.88% | 3.82% | 3.76% | 2.98% | 2.64% | 1.01% | 0% |
Copyright © Adthena. All rights reserved.
In March 2026, waterdropfilter.co.uk led with fluctuating impressions, peaking at 25.60%. uk-water-filters.co.uk saw a steady rise, ending at 10.11%. aquatru.co.uk and directwatertanks.co.uk showed notable mid-month spikes. The month concluded with diverse shifts across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Boiler Repair Birmingham — No Call Out Fee, Same Day Repairs, [Recommended] Boiler Repairers.
No heating or hot water? Book before 11am, we can reach 80% of people the same day. A fixed price means no surprises. Plus a 12-month guarantee...
24/7 Service & 1 Hour Call-out — 12 Month Labour Guarantee On All Workmanships For Your Peace Of Mind. Open 24/7, 365 Days A...
Boiler Repair London - Heating Experts 24 Hours. Call Now For Boiler And Heating Repairs In London By Qualified Local Engineers
Buy UN Approved IBC Tanks from Tanks Direct and get Quick UK Wide Delivery. A Wide Range of UN Approved IBC Tanks.
Copyright © Adthena. All rights reserved.
In the competitive landscape of boiler repair and plumbing services, advertisers like 2nd City Gas Plumbing and Heating and Pimlico Plumbers emphasize “No Call Out Fee” and “No Call-out Charges,” highlighting cost transparency. British Gas offers a “Same Day Service” with a fixed price, ensuring reliability and no surprises. Meanwhile, Tanks Direct stands out with its focus on “Quick UK Wide Delivery” for IBC water tanks, catering to urgent needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Energy, Utilities & Waste Water Utilities March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Energy, Utilities & Waste Water Utilities March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Energy, Utilities & Waste Water Utilities March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Energy, Utilities & Waste Water Utilities March 2026 Report aggregates data from across both device types and Google Shopping.
The UK Energy, Utilities & Waste Water Utilities March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.