Log in Request a Demo

US Energy, Utilities & Waste - Water Utilities - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
amazon.com 14.69
aquasana.com 9.34
homedepot.com 6.54
waterdropfilter.com 4.09
kindwater.com 3.55
simpurelife.com 3.42
supplyhouse.com 2.85
readyrefresh.com 2.52
walmart.com 2.43
zerowater.com 2.04
others 48.53

Copyright © Adthena. All rights reserved.

Amazon leads with 14.69% click share, followed by Aquasana at 9.34%. Home Depot captures 6.54%, while others dominate with 48.53%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date amazon.com aquasana.com culligan.com kindwater.com puragainwater.com homedepot.com waterdropfilter.com readyrefresh.com simpurelife.com cloudwaterfilters.com
2025/02/01 10.22% 7.29% 2.58% 3.88% 3.16% 3.34% 2.97% 5.06% 4.61% 2.11%
2025/02/02 9.43% 10.09% 1.41% 4.73% 1.89% 4.13% 3.52% 5.68% 5.69% 2.33%
2025/02/03 9.28% 11.91% 1.02% 5.98% 1.04% 2.36% 2.29% 5.79% 4.65% 2.88%
2025/02/04 9.05% 7.65% 3.61% 2.91% 2.07% 2.8% 3.11% 7.5% 4.07% 2.29%
2025/02/05 8.53% 5.83% 2.35% 5.94% 1.72% 3.42% 3.76% 7.28% 5.47% 2.2%
2025/02/06 9.68% 7.83% 3.39% 3.97% 2.25% 1.76% 4.61% 4.33% 5% 2.87%
2025/02/07 9.79% 7.86% 2.34% 2.16% 2.19% 2.15% 5.46% 8.07% 5.29% 2.83%
2025/02/08 10% 8.64% 2.35% 2.62% 2.51% 2.99% 4.15% 6.05% 6.15% 2.51%
2025/02/09 12.2% 7.3% 1.9% 3.85% 2.58% 3.95% 4.01% 5.4% 4.2% 2.11%
2025/02/10 8.74% 10.13% 1.89% 6.17% 1.88% 3.1% 3.57% 6.5% 3.8% 2.85%
2025/02/11 8.29% 11.74% 3.65% 4.86% 3.27% 2.1% 3.18% 4.73% 3.65% 2.62%
2025/02/12 8.31% 9.4% 3.01% 2.66% 3.19% 3.43% 3.87% 6.9% 4.34% 2.63%
2025/02/13 7.2% 9.51% 2.77% 3.78% 2.79% 4.66% 4.34% 5.17% 4.69% 2.37%
2025/02/14 5.65% 10.22% 1.96% 11.07% 1.78% 3.2% 4.15% 3.84% 3.4% 2.7%
2025/02/15 6.53% 13.67% 1.26% 10.83% 1.93% 4.14% 4.36% 3.61% 3.84% 2.24%
2025/02/16 10.26% 11.76% 1.4% 7.28% 1.64% 5.42% 2.83% 4.14% 3.93% 2.88%
2025/02/17 8.04% 10.65% 3.96% 6.29% 1.53% 3.55% 6.06% 5.32% 3.93% 1.95%
2025/02/18 6.18% 8.23% 4.89% 6.48% 3.88% 2.51% 3.29% 7.44% 2.45% 2.19%
2025/02/19 9.48% 10.72% 2.28% 5.6% 2.84% 4.01% 3.77% 4.52% 3.26% 1.57%
2025/02/20 7.99% 12.92% 3.04% 6.7% 2.06% 4.54% 4.33% 4.31% 2.91% 2.16%
2025/02/21 6.72% 13.41% 2.26% 4.92% 2.27% 3.34% 4.5% 1.98% 2.25% 2.69%
2025/02/22 7.36% 15.94% 1.69% 8.21% 1.22% 3.69% 4.33% 2.29% 2.28% 3.03%
2025/02/23 11.07% 8.01% 0.55% 4.65% 0.76% 6.47% 5.53% 3.24% 3.71% 2.44%
2025/02/24 9.17% 10.92% 2.43% 8.32% 1.32% 4.38% 3.16% 3.97% 1.68% 2.29%
2025/02/25 10.08% 9.76% 2.14% 12.39% 1.53% 3.33% 4.29% 4.95% 2.28% 2.68%
2025/02/26 10.13% 13.97% 1.08% 12.16% 0.83% 2.39% 4.85% 1.1% 2.69% 3.12%
2025/02/27 10.4% 8.16% 1.58% 5.51% 1.67% 4.22% 5.57% 1.63% 3.27% 2.07%
2025/02/28 12.14% 7.81% 5.06% 4.82% 4.28% 3.71% 2.21% 2.06% 1.57% 0%

Copyright © Adthena. All rights reserved.

In February 2025, Amazon’s PPC spend share fluctuated, peaking at 12.20% on the 9th and ending at 12.14%. Aquasana saw a significant rise, reaching 15.94% on the 22nd. Meanwhile, Culligan’s share remained low, with a notable increase to 5.06% on the 28th. Kindwater experienced a mid-month surge, peaking at 12.39% on the 25th. Overall, the month concluded with Amazon and Aquasana leading the PPC spend share.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/02/01 896
2025/02/02 826
2025/02/03 832
2025/02/04 882
2025/02/05 867
2025/02/06 900
2025/02/07 745
2025/02/08 671
2025/02/09 649
2025/02/10 767
2025/02/11 796
2025/02/12 730
2025/02/13 728
2025/02/14 742
2025/02/15 635
2025/02/16 716
2025/02/17 830
2025/02/18 735
2025/02/19 776
2025/02/20 841
2025/02/21 720
2025/02/22 728
2025/02/23 571
2025/02/24 726
2025/02/25 683
2025/02/26 658
2025/02/27 595
2025/02/28 633

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 900 on the 6th, then declining to 633 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
homedepot.com 1.83%
zerowater.com 1.6%
aquasana.com 1.46%
kindwater.com 1.44%
getcanopy.co 0.38%
walmart.com -0.62%
amazon.com -0.64%
uswatersystems.com -0.7%
readyrefresh.com -1.28%
simpurelife.com -1.78%

Copyright © Adthena. All rights reserved.

Homedepot.com leads with a 1.83% click share rise, while simpurelife.com drops by 1.78%. Positive gains for zerowater.com, aquasana.com, and kindwater.com contrast declines for readyrefresh.com and uswatersystems.com.

Campaign Efficiency

US Energy, Utilities & Waste - Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date amazon.com homedepot.com aquasana.com supplyhouse.com kindwater.com waterdropfilter.com walmart.com simpurelife.com target.com cloudwaterfilters.com
2025/02/01 14.53% 3.54% 7.25% 3.06% 2.64% 2.9% 2.68% 5.12% 1.71% 2.23%
2025/02/02 13.09% 4.33% 8.64% 2.28% 3.2% 3.41% 4.06% 5.82% 1.24% 2.38%
2025/02/03 13.27% 3.13% 7.46% 2.43% 4.53% 2.29% 3.23% 5.07% 2.07% 2.59%
2025/02/04 13.16% 3.52% 5.54% 3.13% 2.11% 3.1% 2.76% 4.79% 2.14% 2.3%
2025/02/05 11.47% 3.86% 4.53% 2.83% 3.31% 3.62% 3.44% 5.59% 2.24% 2.46%
2025/02/06 11.61% 2.35% 6.98% 2.32% 2.74% 4.05% 2.65% 5.03% 2.65% 2.83%
2025/02/07 14.44% 3.51% 6.26% 2.09% 1.26% 5.05% 2.48% 5.72% 2.38% 3.07%
2025/02/08 13.96% 3.73% 6.9% 2.49% 1.62% 4.22% 2.76% 6.89% 2.57% 2.62%
2025/02/09 15.58% 4.48% 6.43% 2.05% 2.13% 3.8% 3.42% 5.96% 3.03% 2.5%
2025/02/10 12.34% 3.9% 7.93% 1.9% 3.58% 3.68% 3.13% 4.38% 2.02% 2.9%
2025/02/11 11.46% 3.06% 9.69% 2.89% 2.59% 3.21% 2.2% 4.13% 1.6% 3.01%
2025/02/12 11.64% 4.69% 7.97% 3.34% 1.3% 3.96% 2.08% 4.56% 2.87% 2.88%
2025/02/13 11.45% 6.04% 7.91% 2.81% 2.06% 4.38% 3.33% 5.26% 2.04% 2.6%
2025/02/14 8.31% 4.11% 7.97% 3.43% 5.86% 4.6% 2.4% 3.52% 1.31% 2.82%
2025/02/15 10.68% 6.57% 8.48% 3.64% 5.54% 4.01% 2.98% 3.35% 1.16% 2.23%
2025/02/16 13.83% 6.77% 7.97% 3.09% 3.76% 2.66% 3.32% 3.54% 1.53% 2.62%
2025/02/17 11.56% 4.72% 8.08% 2.53% 3.78% 6.16% 2.03% 4.17% 1.2% 2.01%
2025/02/18 8.73% 4.03% 6.66% 3.81% 3.53% 3.48% 1.59% 2.51% 1.07% 2.61%
2025/02/19 12.9% 5.09% 8.63% 2.81% 2.91% 3.56% 2.51% 3.76% 1.19% 1.65%
2025/02/20 11.36% 5.42% 8.67% 2.64% 3.81% 4.64% 2.31% 3.28% 1.37% 2.24%
2025/02/21 11.03% 5.18% 8.9% 3.59% 2.4% 4.98% 2.01% 2.88% 1.16% 2.71%
2025/02/22 10.71% 4.76% 11.11% 2.7% 4.98% 4.46% 2.48% 2.48% 0.92% 3.33%
2025/02/23 13.96% 7.49% 6.13% 3.94% 2.04% 4.68% 3.22% 3.2% 1.53% 2.44%
2025/02/24 12.25% 5.21% 8.23% 3.09% 4.47% 3.33% 2% 1.72% 1.41% 2.5%
2025/02/25 13.89% 4.88% 6.28% 3.59% 6.94% 4.7% 1.57% 2.25% 0.48% 2.74%
2025/02/26 13.91% 3.52% 8.23% 2.4% 6.66% 4.84% 1.57% 2.78% 1.96% 3.22%
2025/02/27 14.79% 4.67% 5.95% 3.45% 3.06% 4.69% 1.77% 2.84% 1.86% 2.13%
2025/02/28 15.01% 5.07% 4.88% 4.33% 3.21% 2.23% 2.05% 1.53% 1.46% 0.02%

Copyright © Adthena. All rights reserved.

Amazon’s impression share fluctuated, peaking at 15.58% on February 9th, ending at 15.01%. Home Depot saw a rise, reaching 7.49% on February 23rd. Aquasana’s share peaked at 11.11% on February 22nd.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Whole-Home Water Filtration https://www.culligan.com › filtration › whole-home

    85+ Years Of Water Expertise — Experience The Culligan® Difference. Contact Us Today For Home Water Filtration Solutions.

  2. 2
    Home Depot® Same Day Service | Water Heater Installation https://www.homedepot.com › water-heater › installation

    Choose From Gas vs. Electric and Tank vs. Tankless Hot Water Heater Options. Call Now.

  3. 3
    A.O. Smith Water Heaters | Find A Local, Trusted Provider https://www.hotwater.com › ao_smith › water_heaters

    Find The Right Water Heater For Your Home & View Money Saving Incentives! No One...

  4. 4
    Best No-Salt Water Softener - No Electricity, Drain or Waste https://www.kindwater.com

    Best City System for Salt-Free Softening. Prevents and Removes Scale. Easy Installation.

  5. 5
    Whole house reverse osmosis | Best whole house water filters https://www.puragainwater.com

    Whole House Water Filter System. Salt Free Water Softener. Best Water Filtration System. Puragain Water provides custom water filtration systems tailored to individual needs.

Copyright © Adthena. All rights reserved.

In the realm of water solutions, Culligan champions expertise with 85+ years of experience, while Home Depot offers swift water heater installations. A.O. Smith emphasizes local trust and savings, Kindwater promotes eco-friendly softening, and Puragain customizes filtration systems, highlighting tailored, salt-free solutions.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.