US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.7118265701
77.2881734299
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 11%
Problem Solving 14%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
culligan.com 8.9
mytapscore.com 5.84
water.com 5.5
waterdropfilter.com 5.2
leafhomewatersolutions.com 5.13
aquasana.com 4.68
kindwater.com 4.23
cloudwaterfilters.com 3.77
puragainwater.com 3.12
uswatersystems.com 2.98
others 50.65
  • culligan.com - 8.9%
  • mytapscore.com - 5.84%
  • water.com - 5.5%
  • waterdropfilter.com - 5.2%
  • leafhomewatersolutions.com - 5.13%
  • aquasana.com - 4.68%
  • kindwater.com - 4.23%
  • cloudwaterfilters.com - 3.77%
  • puragainwater.com - 3.12%
  • uswatersystems.com - 2.98%
  • others - 50.65%

Copyright © Adthena. All rights reserved.

Culligan.com leads with 8.9% click share, followed by mytapscore.com at 5.84%. Others dominate with 50.65%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aquasana.com mytapscore.com culligan.com kindwater.com cloudwaterfilters.com water.com waterdropfilter.com lifesourcewater.com leafhomewatersolutions.com puragainwater.com
2025/11/01 6.34% 6.45% 10.46% 5.54% 5.5% 4.16% 8.58% 3.56% 10.61% 3.71%
2025/11/02 5.61% 6.52% 10.87% 6.93% 2.7% 3.67% 2.88% 3.62% 7.41% 3.22%
2025/11/03 7.78% 6.47% 11.42% 5.83% 3.04% 3.06% 3.06% 3.97% 4.57% 3.56%
2025/11/04 4.32% 6.07% 8.75% 6.82% 3.76% 3.81% 3.44% 2.68% 6.65% 4.21%
2025/11/05 4.39% 4.49% 9.66% 6.47% 4.87% 3.54% 6.75% 2.17% 4.39% 2.78%
2025/11/06 2.48% 7.25% 11.68% 6.06% 4.2% 3.52% 1.58% 2.89% 5.36% 5.1%
2025/11/07 6.01% 4.36% 8.91% 7.64% 3.97% 2.63% 4.59% 1.81% 4.73% 2.93%
2025/11/08 6.83% 5.15% 8.73% 7.54% 5.45% 3.84% 2.71% 1.63% 5.62% 3.01%
2025/11/09 6.57% 6.47% 9.23% 9.25% 5.32% 2.55% 2.68% 2.7% 8.37% 4.1%
2025/11/10 3.74% 5.36% 6.3% 5.93% 5.18% 1.59% 4.16% 1.74% 4.65% 2.24%
2025/11/11 3.56% 8.4% 7.8% 5.77% 4.97% 2.13% 5.27% 2.55% 8.18% 4.37%
2025/11/12 3.37% 5.9% 9.91% 4.75% 1.56% 1.44% 3.4% 3.2% 10.94% 4.67%
2025/11/13 2.24% 6% 11.88% 2.81% 5.45% 3.31% 3.29% 3.33% 9.74% 4.49%
2025/11/14 1.46% 6.26% 9.34% 3% 6.83% 2.71% 1.26% 2.19% 12.53% 3.59%
2025/11/15 1.02% 5.74% 8.55% 1.76% 5.93% 3.26% 3.27% 3.06% 8.59% 4.65%
2025/11/16 1.9% 6.83% 9.46% 2.25% 3.53% 2.99% 0.74% 4.12% 7.44% 5.28%
2025/11/17 0.26% 7.04% 11.47% 3.96% 1.73% 1.88% 0.59% 2.66% 6.92% 5.89%
2025/11/18 1.85% 6.37% 9.37% 4.68% 2.42% 1.58% 1.97% 4.37% 5.15% 6.16%
2025/11/19 2.99% 6.97% 10.89% 3.79% 1.48% 1.93% 3.67% 3.01% 8.02% 5.19%
2025/11/20 2.74% 6.15% 10.69% 3.23% 4.27% 1.82% 7.2% 3.44% 7.24% 6.53%
2025/11/21 2.36% 4.92% 7.87% 3.04% 6.22% 2.22% 10.18% 2.99% 7.97% 6.81%
2025/11/22 5.41% 6.72% 8.3% 4.32% 5.28% 2.6% 6.77% 4.37% 8.52% 7.06%
2025/11/23 5.64% 5.42% 8.39% 3.61% 4.3% 2.28% 3.9% 2.87% 10.89% 5.11%
2025/11/24 3.68% 5.8% 8.61% 2.13% 4.11% 3.37% 2.85% 3.94% 6.27% 5.67%
2025/11/25 4.04% 7.5% 8.66% 4.97% 5.34% 3.29% 5.13% 3.25% 6.26% 5.9%
2025/11/26 3.01% 5.47% 10.42% 3.52% 6.92% 3.63% 5.5% 3.05% 4.97% 2.67%
2025/11/27 4.17% 6.6% 9.28% 2.27% 6.62% 4.16% 10.92% 3.78% 8.61% 0.02%
2025/11/28 9.84% 6.17% 5.76% 3.54% 4.23% 4.41% 19.92% 4.59% 3.27% 0.02%
2025/11/29 16.8% 6.51% 7.76% 2.5% 2.74% 5.27% 3.45% 5.24% 6% 0.02%
2025/11/30 15.85% 8.82% 6.42% 6.37% 4.85% 3.14% 2.92% 2.67% 2.49% 0.01%
  • aquasana.com
  • mytapscore.com
  • culligan.com
  • kindwater.com
  • cloudwaterfilters.com
  • water.com
  • waterdropfilter.com
  • lifesourcewater.com
  • leafhomewatersolutions.com
  • puragainwater.com

Copyright © Adthena. All rights reserved.

Aquasana’s spend share fluctuated, peaking at 16.80% on November 29. MyTapScore maintained steady performance, ending at 8.82%. Culligan led early, but dipped to 6.42% by month’s end. WaterdropFilter surged to 19.92% on November 28.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 285
2025/11/02 328
2025/11/03 349
2025/11/04 343
2025/11/05 357
2025/11/06 348
2025/11/07 377
2025/11/08 360
2025/11/09 329
2025/11/10 368
2025/11/11 330
2025/11/12 351
2025/11/13 331
2025/11/14 321
2025/11/15 288
2025/11/16 302
2025/11/17 325
2025/11/18 316
2025/11/19 316
2025/11/20 305
2025/11/21 310
2025/11/22 275
2025/11/23 292
2025/11/24 317
2025/11/25 303
2025/11/26 312
2025/11/27 301
2025/11/28 306
2025/11/29 285
2025/11/30 282

Copyright © Adthena. All rights reserved.

November began with 285 advertisers, peaking at 377 on the 7th. A decline followed, ending the month at 282.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
waterdropfilter.com 1.92%
aquasana.com 1.03%
water.com 0.91%
puragainwater.com 0.83%
lifesourcewater.com 0.78%
springwellwater.com -0.61%
nuaquasystems.com -0.68%
allfilters.com -0.77%
kindwater.com -1.78%
renwater.com -3.96%

Copyright © Adthena. All rights reserved.

Waterdropfilter.com surged with a 1.92% increase, while renwater.com faced a 3.96% decline in click share.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aquasana.com mytapscore.com aquatruwater.com cloudwaterfilters.com kindwater.com culligan.com water.com waterdropfilter.com leafhomewatersolutions.com puragainwater.com
2025/11/01 5.84% 6.8% 2.38% 5.45% 4.92% 8.86% 4.06% 8.01% 9.69% 3.71%
2025/11/02 5.16% 6.68% 0.86% 2.98% 5.53% 9.28% 3.06% 3.6% 6.72% 3.41%
2025/11/03 7.15% 5.91% 0.7% 3.41% 5.43% 8.79% 2.43% 3.24% 3.94% 2.93%
2025/11/04 3.71% 5.39% 3.47% 3.81% 5.53% 7.26% 3.16% 3.74% 5.28% 3.46%
2025/11/05 3.46% 4.04% 3.49% 4.37% 4.88% 7.02% 3.58% 7.11% 3.58% 2.57%
2025/11/06 2.72% 7.42% 3.15% 4.9% 5.74% 9.77% 2.96% 2.08% 5.34% 4.52%
2025/11/07 4.69% 3.66% 2.06% 4.17% 6.37% 6.55% 2.51% 4.63% 3.45% 2.11%
2025/11/08 5.48% 4.78% 5.42% 4.97% 6.32% 6.76% 3.72% 2.84% 4.4% 2.38%
2025/11/09 5.21% 5.98% 3.06% 5.45% 7.32% 6.66% 2.16% 2.47% 6.94% 3%
2025/11/10 3.41% 4.97% 3.62% 4.77% 4.58% 4.13% 1.27% 4.55% 3.39% 1.56%
2025/11/11 2.88% 7.96% 1.99% 4.83% 4.93% 5.52% 1.6% 5.59% 6.75% 3.43%
2025/11/12 2.92% 5.43% 1.07% 1.98% 4.06% 7.55% 1.44% 3.96% 10.12% 3.93%
2025/11/13 1.65% 5.96% 1.6% 5% 2.37% 9.77% 4.05% 3.39% 9.62% 3.98%
2025/11/14 1.41% 5.97% 3.73% 6.45% 2.41% 7.2% 3.04% 1.74% 11.13% 2.96%
2025/11/15 1.08% 5.37% 2.22% 5.81% 1.49% 7.29% 2.95% 3.22% 8.49% 4.52%
2025/11/16 1.79% 7.1% 2.23% 4.14% 2.33% 8.16% 2.81% 0.91% 7.32% 4.68%
2025/11/17 0.24% 6.85% 1.58% 2.32% 3.07% 9.88% 1.83% 0.68% 7.02% 5.48%
2025/11/18 1.42% 6.48% 4.23% 2.59% 3.66% 8.52% 1.5% 1.84% 5.18% 5.83%
2025/11/19 2.44% 6.92% 1.15% 1.89% 3.35% 9.38% 1.64% 4.59% 7.35% 4.74%
2025/11/20 2.43% 5.48% 2.89% 3.9% 2.52% 8.27% 1.63% 6.64% 6.79% 5.77%
2025/11/21 2.89% 4.79% 1.47% 5.78% 2.44% 6.43% 2.25% 10.66% 7.1% 5.89%
2025/11/22 4.89% 6.79% 2.8% 4.75% 3.36% 6.9% 3.17% 6.63% 7.66% 6.51%
2025/11/23 5.28% 5.31% 2.14% 4.09% 3.1% 6.74% 2.73% 4.02% 9.57% 4.9%
2025/11/24 3.41% 5.53% 3.6% 4.02% 2.01% 6.59% 3.48% 2.75% 5.73% 5.27%
2025/11/25 2.91% 7.28% 2.17% 4.81% 4.61% 6.33% 3.31% 4.59% 5.46% 4.98%
2025/11/26 2.59% 5.26% 1.67% 6.26% 3.77% 8.3% 3.84% 5.15% 4.19% 2.35%
2025/11/27 3.76% 5.92% 0.01% 6.02% 1.73% 7.28% 5.52% 10.14% 6.89% 0.02%
2025/11/28 9.22% 5.53% 0.74% 3.17% 3.02% 4.46% 4.65% 17.77% 3.2% 0.02%
2025/11/29 15.83% 6.36% 3.54% 2.56% 2.03% 6.46% 5.45% 4.22% 5.54% 0.01%
2025/11/30 13.87% 9.4% 6.74% 4.78% 4.78% 4.71% 3.2% 2.97% 2.02% 0.01%
  • aquasana.com
  • mytapscore.com
  • aquatruwater.com
  • cloudwaterfilters.com
  • kindwater.com
  • culligan.com
  • water.com
  • waterdropfilter.com
  • leafhomewatersolutions.com
  • puragainwater.com

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in PPC impressions. Aquasana’s share fluctuated, peaking at 15.83% on the 29th. MyTapScore maintained a steady presence, ending strong at 9.4%. LeafHomeWaterSolutions led early, but WaterdropFilter surged to 17.77% on the 28th. The month concluded with diverse leaders.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    What is Reverse Osmosis: Explained in Simple Terms | Aquasana https://www.aquasana.com

    Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants.

  2. 2
    Best Reverse Osmosis Filter | Removes 99% of Toxins https://www.cloudwaterfilters.com

    Get pure alkaline water on tap with Cloud RO. The best NSF certified filter on the market. Looking for an RO filter? Cloud is NSF certified to remove up to 99% of...

  3. 3
    Best No-Salt Water Softener - No Electricity, Drain or Waste https://www.kindwater.com › water-filters › salt-free

    Best Water System for Salt-Free Softening. Prevents and Removes Scale. Easy Installation.

  4. 4
    Well Water Test Kits | Certified Lab Analysis – SimpleLab Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by Wirecutter and Bob Vila. Free Local Risks Check. Unbiased filtration help. Water health analysis.

  5. 5
    Water Softener Salt - Fast Delivery https://www.uline.com

    ULINE - Over 43,000 Products. Huge Catalog! Same Day Shipping. Depend on Uline – your #1 source of retail store operations and packaging supplies.

Copyright © Adthena. All rights reserved.

Aquasana and Cloud Water Filters dominate with their focus on reverse osmosis, highlighting high contaminant removal rates. Kindwater offers a unique salt-free softening solution, while SimpleLab Tap Score emphasizes comprehensive water testing. Uline stands out with its extensive product range and fast delivery.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports