US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 65.5121697254
34.4878302746
65%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 2%
Seasonal 0%
Local 9%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
culligan.com 8.89
mytapscore.com 8.36
water.com 7.9
aquasana.com 7.11
kindwater.com 6.43
lowes.com 4.15
waterdropfilter.com 3.68
uswatersystems.com 3.39
rpswaterpumps.com 3.23
springwellwater.com 2.76
others 44.1
  • culligan.com - 8.89%
  • mytapscore.com - 8.36%
  • water.com - 7.9%
  • aquasana.com - 7.11%
  • kindwater.com - 6.43%
  • lowes.com - 4.15%
  • waterdropfilter.com - 3.68%
  • uswatersystems.com - 3.39%
  • rpswaterpumps.com - 3.23%
  • springwellwater.com - 2.76%
  • others - 44.1%

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In the water utilities PPC landscape, ‘others’ dominate with 44.1% click share. Culligan leads individual advertisers at 8.89%, followed by MyTapScore at 8.36%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mytapscore.com kindwater.com aquasana.com culligan.com water.com uswatersystems.com springwellwater.com leafhomewatersolutions.com reverseosmosis.com waterdropfilter.com
2026/09/01 15.87% 3.96% 6.56% 7.95% 3.97% 6.48% 3.89% 1.59% 3.22% 4.56%
2026/09/02 12.1% 7.6% 5.16% 8.56% 4.28% 1.61% 3.39% 2.2% 4.28% 4.02%
2026/09/03 11.4% 7.79% 4.83% 13.11% 4.48% 4.49% 3.13% 3.87% 3.93% 2.39%
2026/09/04 13.86% 7.96% 4.86% 12.02% 4.46% 4.04% 2.93% 4.69% 6.32% 2.51%
2026/09/05 10.61% 8.93% 7.02% 11.77% 3.86% 4.7% 4.04% 4.3% 2.83% 2.6%
2026/09/06 8.8% 8.84% 10.78% 11.17% 3.11% 6.01% 4.87% 3.45% 1.98% 4.4%
2026/09/07 10.12% 8.93% 9.84% 10.01% 3.42% 5.25% 3.89% 3.47% 3.12% 7.25%
2026/09/08 10.55% 7.51% 8.21% 9.83% 3.17% 5.68% 3.16% 2.84% 2.56% 4.97%
2026/09/09 9.48% 5.54% 7.87% 11.29% 3.67% 3.5% 2.16% 3.79% 2.81% 5.15%
2026/09/10 7.99% 12.08% 9.21% 8.76% 4.68% 3.79% 3.57% 3.25% 1.17% 2.21%
2026/09/11 8.14% 11.02% 11.6% 8.3% 2.03% 4.3% 4.54% 2.64% 1.3% 2.47%
2026/09/12 7.95% 10.77% 10.84% 7.59% 1.85% 5.62% 6.07% 1.05% 3.41% 2.57%
2026/09/13 7.68% 11.82% 6.64% 7.54% 2.6% 5.16% 4.69% 1.43% 3.5% 4.54%
2026/09/14 6.93% 12.28% 6.95% 5.77% 2.49% 4.73% 3.98% 0.71% 5.21% 1.71%
2026/09/15 10.34% 9.08% 5.66% 5.72% 3.35% 3.67% 3.29% 2.78% 3.15% 1.54%
2026/09/16 8.64% 11.83% 10.23% 7.07% 3.66% 4.65% 3.94% 3.03% 3.01% 1.34%
2026/09/17 8.02% 11.1% 5.93% 6.52% 3.11% 4.44% 3.3% 1.7% 3.96% 1.42%
2026/09/18 7.79% 11.28% 4.46% 6.62% 3.09% 4.68% 3.93% 1.95% 3.27% 1.72%
2026/09/19 5.67% 10.68% 5.38% 6.65% 2.51% 5.15% 3.86% 1.91% 1.68% 3.59%
2026/09/20 9.95% 7.14% 4.17% 6.27% 3.68% 5.76% 4.05% 3.07% 0.96% 4.1%
2026/09/21 6.55% 6.16% 3.19% 12.65% 2.28% 3.47% 2.9% 4.3% 4.53% 1.51%
2026/09/22 10.45% 4.78% 8% 10.29% 2.9% 2.2% 3.48% 1.91% 2.56% 2.32%
2026/09/23 7.4% 11.23% 2.36% 8.06% 3.69% 2.44% 2.73% 4.12% 6.29% 7.16%
2026/09/24 13.79% 6.47% 6.75% 11.16% 4.47% 3.53% 1.67% 4.02% 2.88% 2.12%
2026/09/25 12.37% 8.14% 6.04% 6.63% 5.68% 2.07% 2.13% 1.54% 1.37% 4.04%
2026/09/26 11.03% 7.54% 6.66% 7.09% 3.84% 3.11% 1.97% 1.31% 1.12% 1.85%
2026/09/27 13.03% 8.86% 4.67% 8.87% 4.67% 3.44% 3.71% 1.98% 0.47% 2.68%
2026/09/28 8.8% 10.58% 3.83% 6.07% 3.81% 3.18% 2.7% 2.25% 5.26% 2.87%
2026/09/29 10.05% 8.1% 7.37% 8.62% 4.45% 4.38% 2.64% 1.55% 0.07% 2.84%
2026/09/30 9.97% 9.77% 9.25% 6.84% 5.77% 3.34% 2.79% 2.45% 2.07% 2.06%
  • mytapscore.com
  • kindwater.com
  • aquasana.com
  • culligan.com
  • water.com
  • uswatersystems.com
  • springwellwater.com
  • leafhomewatersolutions.com
  • reverseosmosis.com
  • waterdropfilter.com

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In September 2026, mytapscore.com led with fluctuating spend shares, peaking early and stabilizing mid-month. Kindwater.com surged mid-month, while aquasana.com saw a late rise. Culligan.com maintained steady shares, ending strong. Water.com and uswatersystems.com showed consistent low shares. Springwellwater.com and leafhomewatersolutions.com had minor fluctuations. Reverseosmosis.com and waterdropfilter.com experienced varied trends, with waterdropfilter.com peaking mid-month.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 230
2026/09/02 269
2026/09/03 308
2026/09/04 307
2026/09/05 330
2026/09/06 336
2026/09/07 355
2026/09/08 346
2026/09/09 336
2026/09/10 322
2026/09/11 291
2026/09/12 275
2026/09/13 286
2026/09/14 287
2026/09/15 312
2026/09/16 296
2026/09/17 300
2026/09/18 272
2026/09/19 259
2026/09/20 267
2026/09/21 288
2026/09/22 263
2026/09/23 232
2026/09/24 280
2026/09/25 272
2026/09/26 243
2026/09/27 240
2026/09/28 249
2026/09/29 239
2026/09/30 244

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September began with 230 advertisers, peaking at 355 on the 7th. A decline followed, ending the month at 244.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
water.com 1.6%
rpswaterpumps.com 1.33%
lowes.com 1.27%
eskiin.com 1.26%
pumpproducts.com 1.04%
springwellwater.com -0.89%
uswatersystems.com -0.97%
kindwater.com -0.98%
culligan.com -2.28%
aquasana.com -3.36%

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In the past month, water.com surged with a 1.60% click share increase, while aquasana.com faced a decline of 3.36%.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aquasana.com mytapscore.com water.com kindwater.com lowes.com culligan.com grainger.com uswatersystems.com waterdropfilter.com springwellwater.com
2026/09/01 7.09% 10.33% 3.13% 3.26% 4.85% 4.54% 2.15% 6.17% 5.34% 2.75%
2026/09/02 4.81% 7.55% 4.62% 4.74% 2.92% 4.46% 2.49% 2.06% 4.8% 2.51%
2026/09/03 4.29% 7.63% 4.95% 6.01% 3.79% 8.07% 2.09% 3.81% 3.22% 2.51%
2026/09/04 4.07% 9.46% 5.22% 5.82% 4.34% 7.84% 2.19% 3.99% 2.91% 2.55%
2026/09/05 6.01% 8.47% 4.37% 6.77% 3.23% 7.69% 0.73% 4.64% 2.83% 3.48%
2026/09/06 10.12% 6.75% 3.4% 7.27% 2.22% 7.53% 1.08% 6.17% 4.24% 4.12%
2026/09/07 9.02% 7.92% 3.81% 7.45% 2.31% 6.37% 1.12% 5.26% 7.32% 3.31%
2026/09/08 8.45% 7.99% 3.09% 6.44% 2.31% 6.47% 1.37% 5.29% 4.65% 2.66%
2026/09/09 9.01% 7.33% 3.74% 4.17% 3.08% 7.08% 1.91% 3.37% 7.05% 1.79%
2026/09/10 8.97% 5.78% 4.91% 9.24% 2.96% 5.49% 2.27% 3.54% 2.84% 2.75%
2026/09/11 10.97% 6.57% 2.86% 8.81% 3.25% 5.31% 2.86% 4.14% 3.29% 3.85%
2026/09/12 9.43% 6% 2.29% 8.4% 4.44% 4.19% 2.32% 5.73% 2.93% 4.93%
2026/09/13 6.25% 5.94% 3.12% 8.53% 7.19% 4.17% 2.4% 4.2% 5.13% 3.88%
2026/09/14 5.93% 5.56% 3.27% 8.7% 7.02% 3.17% 3.78% 3.73% 2.05% 3.15%
2026/09/15 4.73% 7.51% 3.49% 7.65% 6.33% 3.49% 2.76% 3.43% 1.55% 2.81%
2026/09/16 8.02% 6.33% 5% 7.96% 4.49% 4.49% 3.68% 4.23% 1.54% 3.12%
2026/09/17 4.97% 5.67% 3.84% 7.96% 6.44% 3.87% 3.45% 3.79% 1.34% 2.8%
2026/09/18 3.3% 5.72% 3.7% 8.3% 8.14% 4.24% 3.62% 3.85% 1.59% 3.24%
2026/09/19 4.9% 4.54% 3.01% 8.23% 6.08% 3.51% 1.77% 4.43% 3.98% 3.21%
2026/09/20 3.29% 6.3% 4.42% 5.52% 6.99% 3.39% 2.63% 5.26% 3.53% 3.46%
2026/09/21 3.01% 4.61% 3.23% 5.18% 4.6% 7.5% 3.13% 3.29% 2.29% 2.55%
2026/09/22 7.24% 6.84% 2.88% 3.44% 3.96% 6.24% 3.62% 1.72% 2.29% 2.31%
2026/09/23 2.17% 5.37% 4.65% 8.34% 4.39% 4.66% 2.85% 2.02% 6.2% 2.08%
2026/09/24 6.07% 9.05% 4.74% 4.34% 4.69% 6.4% 2.52% 3.2% 2.14% 1.26%
2026/09/25 6.1% 8.34% 6.92% 6.2% 2.9% 3.59% 1.65% 1.84% 3.75% 1.71%
2026/09/26 6.19% 7.43% 4.67% 5.7% 4.12% 4.42% 1.67% 2.51% 1.96% 1.46%
2026/09/27 4.29% 8.75% 5.35% 6.25% 4.85% 5.11% 2.41% 2.85% 2.74% 2.9%
2026/09/28 3.62% 5.94% 4.46% 7.11% 5.14% 3.2% 2.96% 2.45% 2.88% 1.9%
2026/09/29 6.55% 7.29% 4.89% 5.52% 5.78% 5.31% 2.87% 4.04% 2.35% 1.91%
2026/09/30 8.37% 7.43% 6.98% 6.35% 4.63% 3.67% 2.74% 2.44% 2.12% 2.02%
  • aquasana.com
  • mytapscore.com
  • water.com
  • kindwater.com
  • lowes.com
  • culligan.com
  • grainger.com
  • uswatersystems.com
  • waterdropfilter.com
  • springwellwater.com

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Aquasana’s impression share fluctuated, peaking at 10.97% on September 11. MyTapScore maintained a steady presence, while KindWater surged mid-month. Water.com and Lowes showed variability, ending with moderate shares. September concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Different Types of Reverse Osmosis Systems https://www.cloudwaterfilters.com

    Different types of reverse osmosis systems can kick toxins to Timbuktu. However, not all RO systems are equal. Here’s what you need to know.

  2. 2
    Culligan Inver Grove Hgts https://www.culligan4water.com › valuable-offers › water-treatment

    Monthly Water System Service — Get standard installation on a water treatment system for only $69.95. Get standard installation for only $69.95. Contact us to learn more today. Better Water in Your Home. Water Treatment Experts.

  3. 3
    Best Whole House Water Filter | 20% Off All Systems https://www.kindwater.com

    Premium Whole House Water Filter System. Easy Install, 1-5 Bathroom Capacity. Premium Whole House Water Filters and Salt-Free Softening Systems. No...

  4. 4
    Well Water Test Kits | Certified Lab Analysis – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by Wirecutter and...

  5. 5
    Water Softener Salt | Fast Delivery | In Stock – Ships Today https://www.uline.com › water-softener › salt

    Softens water to protect water heaters, pipes and appliances from harmful mineral buildup. Salt pellets resist caking and clumping. 40 lbs. easy-open bag. Skid quantities available.

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In the competitive world of water utilities, top advertisers like Cloud Water Filters and Culligan captivate with unique offerings. Cloud Water Filters highlights diverse reverse osmosis systems, while Culligan emphasizes affordable installation. Kind Water and My Tap Score focus on premium filtration and certified testing, respectively. Uline ensures swift delivery of water softener salt, showcasing efficiency.

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