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US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
waterdropfilter.com 10.5
aquasana.com 6.99
nuaquasystems.com 4.74
cloudwaterfilters.com 4.62
culligan.com 4.57
water.com 4.48
lowes.com 4.33
kindwater.com 4.19
livesans.com 4.08
aquatruwater.com 3.91
others 47.59

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In the water utilities PPC landscape, ‘waterdropfilter.com’ leads with 10.5% click share, followed by ‘aquasana.com’ at 6.99%. ‘Others’ dominate with 47.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date culligan.com aquasana.com kindwater.com waterdropfilter.com puragainwater.com aquatruwater.com cloudwaterfilters.com livesans.com water.com nuaquasystems.com
2025/06/01 7.17% 12.54% 9.71% 9.43% 3.7% 0.86% 4.25% 2.56% 3.96% 8.55%
2025/06/02 4.55% 7.96% 8.23% 5.49% 2.68% 3.97% 5.19% 3.52% 2.55% 7.48%
2025/06/03 10.17% 3.39% 5.35% 8.72% 2.96% 6.69% 4.99% 3.48% 4.61% 1.17%
2025/06/04 9.69% 7.14% 7.71% 5.57% 5.96% 3.1% 3.64% 2.6% 2.41% 6.09%
2025/06/05 11.94% 3.54% 5.04% 2.54% 6.31% 0.95% 2.3% 1.07% 3.26% 1.98%
2025/06/06 10.5% 5.49% 6.59% 4.35% 6.4% 0.59% 3.51% 1.88% 5.86% 4.33%
2025/06/07 3.75% 7.19% 6.18% 7.99% 4.17% 2.01% 3.8% 3.27% 5.75% 5.07%
2025/06/08 6.92% 5.78% 4.38% 8.45% 6.6% 1.5% 5.21% 3.7% 5.58% 5.35%
2025/06/09 3.46% 8.57% 6.25% 10.59% 3.19% 1.88% 6.16% 3.58% 4.09% 4.49%
2025/06/10 5.04% 6.93% 5.46% 6.13% 7.82% 0.3% 4.97% 2.81% 5.14% 2.53%
2025/06/11 7.1% 4.65% 4.03% 7.48% 5.29% 0.43% 3.5% 2.15% 5.02% 5.01%
2025/06/12 4.07% 2.69% 3.08% 7.36% 5.26% 0.51% 5.38% 4.76% 5.33% 4.34%
2025/06/13 3.51% 4.12% 7.1% 8.07% 5.02% 2.55% 5.38% 5.11% 7.2% 1.8%
2025/06/14 4.48% 3.99% 7.63% 8.77% 5.62% 1.26% 4.7% 5.28% 5.97% 3.43%
2025/06/15 3.67% 4.31% 7.66% 13.96% 2.29% 2.61% 5.65% 6.27% 7.44% 1.74%
2025/06/16 5.5% 9.19% 8.38% 5.84% 4.14% 2.88% 3.63% 2.74% 5.29% 1.98%
2025/06/17 3.54% 5.39% 4.6% 11.48% 3.74% 2.47% 4.54% 6.17% 3.63% 2.84%
2025/06/18 2.92% 9.38% 3.59% 12.38% 2.9% 3.37% 3.48% 4.89% 5.57% 2.24%
2025/06/19 5.17% 7.4% 4.48% 4.41% 4.48% 2.54% 5.51% 4.6% 6.05% 4.33%
2025/06/20 4.42% 7.93% 10.37% 8.5% 6.23% 2.13% 3.15% 2.7% 7.07% 2.88%
2025/06/21 2.59% 6.51% 4.31% 12.22% 2.43% 5.96% 5.94% 7.35% 7.16% 4%
2025/06/22 4.76% 4.99% 7.62% 5.76% 4.63% 2.97% 4% 4.06% 6.38% 1.89%
2025/06/23 2.83% 11.52% 7.45% 8.56% 2.18% 4.22% 4.61% 5.49% 2.02% 1.96%
2025/06/24 4.77% 4.26% 3.97% 3.17% 3.98% 6.79% 4.69% 5.62% 4.4% 1.58%
2025/06/25 3.62% 3.23% 3.91% 3.16% 1.91% 9.83% 5.39% 7.31% 5.33% 0.58%
2025/06/26 3.17% 3.69% 3.77% 5.87% 2.69% 4.06% 2.68% 2.55% 6.85% 3.02%
2025/06/27 4.28% 6.12% 4.13% 13.67% 3.9% 5.11% 3.67% 3.97% 5.11% 2.22%
2025/06/28 2.48% 6.84% 7.57% 14.2% 1.42% 8.53% 6.33% 4.32% 8.88% 1.46%
2025/06/29 5.4% 9.76% 4.8% 10.13% 4.38% 5.05% 8.34% 5.47% 4.04% 2.74%
2025/06/30 11.39% 9.97% 8.28% 7.87% 5.21% 4.88% 3.58% 3.14% 2.83% 2.22%

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Culligan’s PPC spend fluctuated, peaking at 11.94% on June 5. Aquasana led early, but Waterdropfilter surged mid-month, peaking at 14.2% on June 28. By month’s end, Aquasana and Waterdropfilter dominated.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 252
2025/06/02 269
2025/06/03 174
2025/06/04 306
2025/06/05 301
2025/06/06 285
2025/06/07 267
2025/06/08 239
2025/06/09 256
2025/06/10 248
2025/06/11 297
2025/06/12 260
2025/06/13 267
2025/06/14 249
2025/06/15 249
2025/06/16 261
2025/06/17 285
2025/06/18 274
2025/06/19 236
2025/06/20 264
2025/06/21 222
2025/06/22 245
2025/06/23 253
2025/06/24 271
2025/06/25 257
2025/06/26 247
2025/06/27 265
2025/06/28 205
2025/06/29 205
2025/06/30 297

Copyright © Adthena. All rights reserved.

In June, advertiser numbers fluctuated, peaking at 306 on June 4th. The month concluded with a notable rise to 297, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
aquatruwater.com 3.6%
aquasana.com 1.29%
livesans.com 1.25%
waterdropfilter.com 0.87%
grainger.com 0.5%
leafhomewatersolutions.com -0.73%
lowes.com -0.92%
puragainwater.com -0.99%
culligan.com -1.62%
nuaquasystems.com -1.98%

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Aquatruwater.com surged with a 3.60 increase, while nuaquasystems.com dropped by 1.98. Livesans.com and aquasana.com also gained, contrasting declines from culligan.com and puragainwater.com.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date waterdropfilter.com aquasana.com aquatruwater.com culligan.com kindwater.com cloudwaterfilters.com livesans.com nuaquasystems.com lowes.com water.com
2025/06/01 10.35% 11.14% 1.98% 4.44% 5.52% 5.39% 3.58% 12.34% 2.41% 2.33%
2025/06/02 5.95% 9.49% 5.14% 3.32% 4.92% 6.34% 4.32% 11.22% 1.37% 1.28%
2025/06/03 8.49% 2.48% 8.17% 6.44% 3.62% 5.27% 3.85% 1.42% 2.38% 3.21%
2025/06/04 6.5% 5.93% 4.4% 5.97% 5.01% 5.08% 3.3% 7.79% 1.3% 1.43%
2025/06/05 3.06% 3.09% 1.64% 7.83% 3.67% 2.8% 1.22% 3.07% 2.86% 1.98%
2025/06/06 5.13% 5.11% 1.14% 6.36% 4.1% 5.08% 2.9% 7.19% 1.25% 3.48%
2025/06/07 9.34% 6.69% 2.31% 1.91% 3.82% 4.75% 3.97% 7.41% 14.55% 4.04%
2025/06/08 9.47% 8.52% 3.33% 3.23% 4.36% 6.76% 4.74% 8.67% 2.75% 3.06%
2025/06/09 10.92% 7.49% 2.23% 2.51% 3.44% 6.94% 4% 5.6% 2.61% 2.47%
2025/06/10 7.49% 5.87% 0.47% 3.22% 4.33% 7.55% 4.51% 4.5% 2.1% 4.22%
2025/06/11 9.32% 5.35% 0.56% 4.32% 2.41% 4.59% 2.97% 7.44% 3.28% 3.16%
2025/06/12 9.03% 2.59% 0.76% 2.4% 2.32% 7.9% 6.61% 7.03% 4.66% 5.07%
2025/06/13 8.4% 3.94% 2.99% 2.93% 5.02% 6.46% 6.33% 2.74% 4.95% 4.61%
2025/06/14 9.14% 5.92% 2.59% 2.08% 4.54% 5.41% 6.39% 4.69% 5.7% 3.52%
2025/06/15 13.54% 4.8% 3.09% 2.63% 4.65% 7.06% 8.22% 2.88% 5.59% 4.62%
2025/06/16 7.69% 8.52% 4.17% 2.67% 6.42% 4.26% 3.45% 3.4% 4.35% 3.04%
2025/06/17 13.27% 5.22% 3.11% 2.78% 2.42% 5.8% 8.04% 4.35% 2.48% 2.11%
2025/06/18 13.71% 7.53% 5.33% 1.95% 2.14% 4.11% 5.59% 3.02% 2.19% 4%
2025/06/19 5.89% 7.86% 3.39% 2.95% 2.95% 6.58% 5.77% 5.94% 5.2% 4.16%
2025/06/20 10.33% 6.92% 3.27% 2.45% 6.85% 3.93% 3.25% 4.04% 3.28% 5.42%
2025/06/21 12.87% 6.33% 8.64% 1.34% 2.59% 6.9% 8.37% 5.41% 1.86% 5.06%
2025/06/22 6.72% 5.51% 4.96% 2.91% 5.52% 5.55% 5.95% 3.34% 3.79% 4.25%
2025/06/23 7.95% 7.7% 6.79% 1.95% 4.91% 5.16% 6.68% 2.93% 3.24% 1.47%
2025/06/24 4.19% 4.67% 9.58% 3.52% 2.38% 5.89% 6.67% 2.49% 2.24% 2.51%
2025/06/25 3.41% 3.13% 13.73% 1.93% 2.37% 6.43% 8.02% 1.01% 5.04% 3.71%
2025/06/26 7.36% 4.71% 5.23% 1.99% 2.22% 3.18% 3.8% 4.2% 4.74% 4.05%
2025/06/27 15.78% 6.05% 7.51% 2.46% 2.53% 4.5% 4.83% 3.28% 2.69% 3.92%
2025/06/28 11.84% 7.62% 12.2% 1.18% 4.25% 7.4% 5.76% 1.89% 2.64% 6.79%
2025/06/29 11.83% 9.57% 6.19% 2.61% 3.63% 9.91% 6.23% 4% 3.42% 2.1%
2025/06/30 10.15% 8.31% 7.19% 6.39% 5.36% 4.52% 4.13% 3.52% 2.78% 1.87%

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In June 2025, Waterdropfilter.com saw fluctuating impressions, peaking mid-month. Aquasana.com had a steady rise, while Aquatruwater.com surged late. Culligan.com remained stable, and Kindwater.com showed minor variations. Cloudwaterfilters.com and Livesans.com experienced consistent growth. Nuaquasystems.com and Lowes.com had sporadic peaks. Water.com ended with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Best Whole House Filter | Save Up to 55% Off Sitewide https://www.aquasana.com

    Shop The Official Store Now. Best Prices On High Performance Water Filters. Free Shipping! Shop Our Friends & Family Sale for Up to 55% Off on Healthy, Clean...

  2. 2
    Affordable Water Systems https://www.aquasystems.com

    Transparent Pricing — Give your family clean, safe water throughout the house. Choose a solution for any budget. Locally...

  3. 3
    Whole-Home Water Filtration https://www.culligan.com › filtration › whole-home

    85+ Years Of Water Expertise — Experience The Culligan® Difference. Contact Us Today For Home Water Filtration Solutions.

  4. 4
    Whole House Water Filter Sale | 50% Off Sale Ends Soon https://www.springwellwater.com › whole-home › water-filter

    Whole House Water Filter Sale On All Systems. SpringWell Whole House Water Filtration Sale. Water Filters and Water Softener System Sale. 1,000,000 Gallon...

  5. 5
    Primo Delivery Service https://www.water.com

    At Your Door Every 2 Weeks — Control your delivery date, items in your recurring order, and more in the MyWater+ App. 3 & 5 gallon...

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In the competitive world of water filtration, top advertisers like Aquasana, Aqua Systems, and Culligan captivate with promises of clean, safe water. Aquasana leads with a 55% sitewide discount, while SpringWell offers a 50% sale. Culligan emphasizes 85+ years of expertise, and Primo highlights convenient delivery.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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