US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.5649163819
38.4350836181
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 8%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
aquasana.com 12.88
waterdropfilter.com 11.69
culligan.com 6.81
mytapscore.com 5.72
kindwater.com 5.51
aquatruwater.com 4.57
lowes.com 4.03
uswatersystems.com 3.72
water.com 3.71
nuaquasystems.com 2.87
others 38.49
  • aquasana.com - 12.88%
  • waterdropfilter.com - 11.69%
  • culligan.com - 6.81%
  • mytapscore.com - 5.72%
  • kindwater.com - 5.51%
  • aquatruwater.com - 4.57%
  • lowes.com - 4.03%
  • uswatersystems.com - 3.72%
  • water.com - 3.71%
  • nuaquasystems.com - 2.87%
  • others - 38.49%

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In the water utilities PPC landscape, Aquasana leads with 12.88% click share, followed by Waterdropfilter at 11.69%. Others collectively dominate with 38.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date waterdropfilter.com aquasana.com uswatersystems.com aquatruwater.com culligan.com mytapscore.com nuaquasystems.com kindwater.com hydroviv.com cloudwaterfilters.com
2026/07/01 6.4% 4.7% 0.84% 2.47% 12.18% 6.25% 0.6% 10.72% 1.67% 2.69%
2026/07/02 6.43% 5.38% 2.18% 1.84% 12.05% 8.45% 0.42% 13.94% 2.35% 2.43%
2026/07/03 11.26% 5.72% 1.3% 5.44% 8.87% 6.1% 0.52% 4.08% 4.26% 6.08%
2026/07/04 13.52% 2.54% 3.79% 4.33% 12.52% 5.64% 0.09% 11.09% 4.59% 4.37%
2026/07/05 13.26% 4.53% 4.34% 1.77% 9.01% 6.33% 0.71% 10.06% 4.5% 3.42%
2026/07/06 10.91% 2.88% 1.21% 7.51% 9.53% 5.79% 0.68% 8.87% 3.82% 4.42%
2026/07/07 3% 3.48% 3.93% 4.99% 11.96% 7.35% 0.36% 11.96% 3.86% 1.79%
2026/07/08 8.12% 8.66% 4.32% 6.42% 5.32% 11.2% 1.84% 8.75% 3.1% 3.11%
2026/07/09 11.51% 12.13% 4.59% 5.74% 3.61% 8.83% 4.44% 8.33% 2.48% 3.56%
2026/07/10 10.95% 11.71% 3.86% 4.99% 6.81% 4.69% 3.52% 8.86% 3.27% 3.7%
2026/07/11 9.67% 13.64% 4.73% 4.28% 5.94% 6.24% 3.01% 13.37% 2.69% 4.18%
2026/07/12 8.76% 11.88% 4.11% 4% 5.34% 9.34% 4.32% 11.53% 3.05% 2.55%
2026/07/13 4.79% 9.29% 3.75% 5.84% 7.84% 6.45% 2.38% 4.62% 3.01% 2.5%
2026/07/14 3.85% 11.11% 2.94% 1.93% 9.84% 4.91% 1.13% 5.29% 2.57% 2.13%
2026/07/15 12.42% 7.17% 2.16% 6.75% 6.15% 4.62% 2.88% 5.21% 3.82% 2.7%
2026/07/16 4.68% 9.98% 2.88% 1.52% 8.59% 5.43% 1.42% 7.44% 1.17% 1.42%
2026/07/17 13.24% 11.16% 3.09% 4.06% 7.71% 5.1% 3.26% 4.19% 4.44% 2.52%
2026/07/18 18.7% 23.73% 2.25% 5.03% 5.26% 5.38% 1.77% 4.31% 3.26% 1.78%
2026/07/19 16.95% 16.98% 3.34% 8.14% 4.81% 6.23% 2.52% 6.99% 4.41% 3.19%
2026/07/20 20.1% 13.41% 3.17% 7.14% 3.34% 6.18% 4.53% 5.09% 1.65% 2.61%
2026/07/21 3.73% 10.78% 2.85% 1.87% 9.52% 4.75% 1.09% 5.12% 2.49% 2.06%
2026/07/22 16.1% 17.84% 4% 5.9% 4.41% 6% 3.76% 6.96% 2.3% 1.87%
2026/07/23 16.27% 18.19% 4.09% 4.35% 4.67% 6% 3.7% 6.28% 2.36% 2.24%
2026/07/24 13.78% 18.41% 4.8% 6.7% 5.26% 6.21% 3.38% 7.79% 3.02% 3.14%
2026/07/25 8.49% 16.72% 5.24% 6.18% 4.34% 6.46% 3.59% 7.21% 2.72% 2.68%
2026/07/26 8.78% 17.3% 6.37% 7.1% 5.66% 6.98% 3.44% 7.84% 3.32% 3.18%
2026/07/27 5.82% 15.97% 7.7% 3.36% 7.54% 8.09% 3.47% 6.9% 2.17% 2.34%
2026/07/28 10.95% 11.11% 5.42% 7.39% 5.89% 6.54% 4.94% 3.94% 3.37% 2.65%
2026/07/29 12.31% 8.69% 4.2% 4.81% 7.16% 5.33% 3.25% 6.87% 3.48% 3.33%
2026/07/30 14.78% 11.09% 6.5% 5.95% 5.86% 6.61% 3.6% 8.13% 2.47% 2.73%
2026/07/31 14.43% 11.04% 9.17% 7.89% 6.35% 5.79% 4.82% 4.26% 3.22% 2.99%
  • waterdropfilter.com
  • aquasana.com
  • uswatersystems.com
  • aquatruwater.com
  • culligan.com
  • mytapscore.com
  • nuaquasystems.com
  • kindwater.com
  • hydroviv.com
  • cloudwaterfilters.com

Copyright © Adthena. All rights reserved.

In July 2026, waterdropfilter.com saw fluctuating PPC spend, peaking at 20.1% on the 20th. Aquasana.com surged mid-month, reaching 23.73% on the 18th. By month’s end, uswatersystems.com and aquatruwater.com showed steady growth, while culligan.com maintained moderate stability.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 258
2026/07/02 293
2026/07/03 277
2026/07/04 268
2026/07/05 255
2026/07/06 265
2026/07/07 270
2026/07/08 256
2026/07/09 271
2026/07/10 297
2026/07/11 271
2026/07/12 273
2026/07/13 269
2026/07/14 248
2026/07/15 246
2026/07/16 256
2026/07/17 262
2026/07/18 274
2026/07/19 264
2026/07/20 236
2026/07/21 248
2026/07/22 335
2026/07/23 328
2026/07/24 319
2026/07/25 346
2026/07/26 349
2026/07/27 327
2026/07/28 318
2026/07/29 310
2026/07/30 302
2026/07/31 283

Copyright © Adthena. All rights reserved.

July began with 258 advertisers, fluctuating mid-month, peaking at 349 on July 26, and closing at 283.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aquasana.com 6.15%
waterdropfilter.com 2.59%
uswatersystems.com 1.13%
nuaquasystems.com 0.99%
aquatruwater.com 0.94%
briowater.com -0.58%
springwellwater.com -0.59%
lowes.com -1.24%
culligan.com -1.43%
kindwater.com -1.53%

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Aquasana.com surged with a 6.15% click share increase, while kindwater.com dropped by 1.53%. Waterdropfilter.com and uswatersystems.com also gained, contrasting declines from culligan.com and lowes.com.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date waterdropfilter.com aquasana.com aquatruwater.com uswatersystems.com nuaquasystems.com mytapscore.com lowes.com hydroviv.com culligan.com kindwater.com
2026/07/01 8.34% 4.15% 3.18% 0.9% 0.9% 5.27% 1.1% 2.62% 7.95% 8.51%
2026/07/02 6.91% 4.39% 1.67% 1.66% 0.35% 6.64% 4.03% 3.2% 7.96% 9.85%
2026/07/03 10.28% 4.32% 5.69% 1.01% 0.32% 5.18% 2.6% 6.18% 5.41% 3.14%
2026/07/04 12.33% 1.94% 5.2% 3.15% 0.13% 4.93% 4.1% 6.56% 9.37% 8.16%
2026/07/05 15.03% 5.35% 1.8% 3.96% 1.07% 4.83% 3.25% 6.05% 6.17% 6.78%
2026/07/06 10.1% 2.85% 7.98% 0.99% 0.74% 4.82% 3.44% 5.14% 5.71% 6.12%
2026/07/07 2.91% 3.59% 5.56% 3.5% 0.3% 5.85% 2.34% 5.2% 9.51% 8.66%
2026/07/08 8.03% 7.08% 7.04% 3.62% 2.5% 8.33% 5.37% 4.01% 3.39% 6.02%
2026/07/09 11.78% 9.99% 6.78% 3.55% 4.29% 7.04% 6.25% 3.03% 2% 5.79%
2026/07/10 10.95% 8.86% 5.53% 3% 3.4% 3.37% 5.62% 3.85% 4.32% 5.8%
2026/07/11 9.56% 11.08% 4.74% 3.81% 2.66% 5.01% 4.9% 3.07% 3.29% 9.42%
2026/07/12 8.74% 10.46% 3.93% 3.48% 4.15% 6.81% 5.49% 3.44% 3.05% 8.43%
2026/07/13 5.12% 8.96% 6.35% 3.47% 2.8% 4.69% 3.98% 4.11% 4.94% 3.07%
2026/07/14 4.11% 8.69% 2.53% 2.36% 1.34% 4.19% 4.82% 3.08% 4.82% 3.2%
2026/07/15 11.57% 6.73% 6.45% 2.46% 3.19% 3.42% 3.7% 4.7% 3.24% 3.1%
2026/07/16 4.84% 8.19% 1.54% 2.52% 1.6% 4.78% 4.52% 1.54% 6.1% 4.77%
2026/07/17 13.52% 7.42% 4.59% 2.28% 3.23% 3.63% 4.53% 4.87% 4.32% 3.02%
2026/07/18 20.16% 17.83% 5.87% 2.53% 2.14% 4.43% 2.44% 3.99% 3.22% 3.09%
2026/07/19 16.59% 12.72% 8.77% 2.89% 3.01% 5.11% 3.92% 5.48% 3.15% 5.06%
2026/07/20 17.86% 9.43% 7.07% 2.71% 4.78% 4.65% 3.56% 2.02% 1.68% 3.43%
2026/07/21 4.11% 8.69% 2.53% 2.36% 1.34% 4.19% 4.82% 3.08% 4.82% 3.2%
2026/07/22 15.61% 13.77% 6.3% 3.86% 4.17% 4.71% 3.57% 2.73% 2.88% 5.21%
2026/07/23 15.9% 14.3% 4.83% 3.86% 4.1% 4.6% 3.19% 2.73% 2.67% 4.86%
2026/07/24 13.39% 14.71% 7.68% 4.76% 3.44% 4.86% 3.39% 3.35% 3.3% 5.48%
2026/07/25 8.13% 13.56% 7.04% 4.5% 3.54% 5.2% 4.98% 3.34% 2.58% 5.18%
2026/07/26 9.18% 13.77% 8.33% 5.82% 3.96% 5.5% 4.28% 3.95% 3.44% 5.67%
2026/07/27 6.05% 13.55% 3.64% 7.04% 3.58% 6.62% 2.95% 2.62% 4.76% 5.34%
2026/07/28 10.94% 8.99% 7.96% 5.33% 5.35% 4.93% 3.18% 3.61% 3.75% 2.74%
2026/07/29 12.57% 7.1% 5.34% 3.59% 3.84% 3.86% 3.02% 4.24% 4.1% 4.81%
2026/07/30 14.78% 9.65% 6.68% 6.09% 3.92% 4.9% 3.02% 2.89% 3.67% 5.91%
2026/07/31 14.4% 8.99% 8.93% 7.88% 4.82% 4.2% 3.73% 3.59% 3.58% 2.68%
  • waterdropfilter.com
  • aquasana.com
  • aquatruwater.com
  • uswatersystems.com
  • nuaquasystems.com
  • mytapscore.com
  • lowes.com
  • hydroviv.com
  • culligan.com
  • kindwater.com

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In July 2026, waterdropfilter.com led with fluctuating impressions, peaking mid-month. Aquasana.com surged mid-month, while aquatruwater.com showed steady growth. uswatersystems.com and nuaquasystems.com had modest gains. The month ended with waterdropfilter.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Reverse Osmosis Water System | Whole House, Undersink & More https://www.aquasana.com

    Shop The Official Store Now. Best Prices On High Performance Water Filters. Shop Today! Shop Our Week of Deals for Up to 58% Off on Healthy, Clean, Tasty Water! Whole House Financing. Certified To Remove Lead. Max Contaminant Removal.

  2. 2
    Reverse Osmosis Water Purifier | Good Housekeeping #1 Best https://www.aquatruwater.com › countertop › water-filters

    From NY to CA, they're calling this the Best Over the Counter Reverse Osmosis System. AquaTru Transforms Your Tap Water into Clean, Delicious Water You can Trust. AquaTru water purifiers. Amazon Prime Day Deals. Prime Day Huge...

  3. 3
    RO Filtration for Every Home - Indiana Water Made Cleaner https://www.leafhomewatersolutions.com › reverse+osmosis › leaf

    Upgrade Your Home’s Defense with a Indiana-ready Whole Home Water Filtration System. With a Water Filtration System You Can Enjoy Crisp, Refreshing Water...

  4. 4
    Well Water Test Kits | Certified Lab Analysis – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by Wirecutter and Bob Vila. Free Shipping Both Ways.

  5. 5
    Reverse Osmosis Water Systems - The Best Selection & Prices https://www.reverseosmosis.com

    Reverse Osmosis Superstore Has The Best Water Filter Selection And Prices.

Copyright © Adthena. All rights reserved.

In the competitive world of water purification, Aquasana and AquaTru lead with compelling offers on reverse osmosis systems, emphasizing health and affordability. Leaf Home Solutions targets regional needs, while MyTapScore and ReverseOsmosis.com focus on testing and variety, respectively, showcasing diverse approaches to clean water solutions.

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