Share of Clicks for top 10 US Software & Technology Cloud Computing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| microsoft.com | 17.8 |
| dropbox.com | 14.59 |
| aws.amazon.com | 14.54 |
| cloud.google.com | 6.5 |
| godaddy.com | 4.25 |
| netsuite.com | 2.58 |
| backblaze.com | 2.36 |
| zoho.com | 1.97 |
| idrive.com | 1.63 |
| barracuda.com | 1.4 |
| others | 32.38 |
- microsoft.com - 17.8%
- dropbox.com - 14.59%
- aws.amazon.com - 14.54%
- cloud.google.com - 6.5%
- godaddy.com - 4.25%
- netsuite.com - 2.58%
- backblaze.com - 2.36%
- zoho.com - 1.97%
- idrive.com - 1.63%
- barracuda.com - 1.4%
- others - 32.38%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Microsoft leads with 17.8% click share, closely followed by Dropbox at 14.59% and AWS at 14.54%. Others collectively hold 32.38%.
Share of Spend for the top 10 US Software & Technology Cloud Computing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | netsuite.com | aws.amazon.com | zoho.com | cloud.google.com | dropbox.com | xero.com | microsoft.com | sage.com | forbes.com | backblaze.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 15.59% | 6.81% | 5.04% | 3.44% | 3.65% | 1.57% | 4.7% | 1.04% | 3.99% | 2.26% |
| 2026/01/02 | 13.77% | 6.53% | 6.83% | 2.06% | 2.37% | 2.61% | 4.26% | 1.92% | 5.4% | 2.34% |
| 2026/01/03 | 14.34% | 9.71% | 5.96% | 2.59% | 3.39% | 2.56% | 4.42% | 0.98% | 4.87% | 2.63% |
| 2026/01/04 | 15.73% | 8.8% | 7.37% | 2.65% | 3.73% | 0.59% | 2.84% | 0.16% | 6.08% | 3.63% |
| 2026/01/05 | 16.87% | 9.26% | 7.54% | 2.34% | 3.83% | 1.26% | 3.37% | 1.94% | 4.75% | 2.7% |
| 2026/01/06 | 15.32% | 8.74% | 10.46% | 2.76% | 3.09% | 3.14% | 2.57% | 0.38% | 5.62% | 0.95% |
| 2026/01/07 | 18.8% | 5.96% | 7.97% | 1.9% | 3.59% | 3.94% | 2.49% | 6.38% | 5.95% | 3.27% |
| 2026/01/08 | 18.12% | 9.03% | 7.87% | 1.97% | 3.16% | 2.61% | 3.57% | 0.88% | 3.18% | 2.81% |
| 2026/01/09 | 14.17% | 7.88% | 5.99% | 2.92% | 3.71% | 0.97% | 4.14% | 3.2% | 4.75% | 4.06% |
| 2026/01/10 | 13.76% | 8.77% | 7.18% | 5.13% | 2.12% | 1.89% | 5.9% | 3.49% | 5.67% | 2.5% |
| 2026/01/11 | 12.87% | 10.31% | 9.05% | 4.98% | 2.73% | 2.06% | 5.31% | 2.91% | 3.57% | 2.41% |
| 2026/01/12 | 14.86% | 8.28% | 9.84% | 2.73% | 3.67% | 2.07% | 4.81% | 5.79% | 2.17% | 2.61% |
| 2026/01/13 | 14.97% | 7.93% | 5.72% | 1.55% | 2.81% | 4.01% | 4.78% | 4.8% | 3.68% | 2.11% |
| 2026/01/14 | 16.21% | 8.22% | 8.39% | 2.43% | 2.16% | 2.61% | 2.51% | 5.32% | 2.92% | 2.86% |
| 2026/01/15 | 17.04% | 7.79% | 6.73% | 0.91% | 1.72% | 3.92% | 2.62% | 4.2% | 2.68% | 2.3% |
| 2026/01/16 | 14.14% | 7.86% | 5.98% | 2.92% | 3.7% | 0.97% | 4.13% | 3.19% | 4.74% | 4.06% |
| 2026/01/17 | 15.5% | 9.27% | 9.04% | 2.4% | 2.48% | 3.71% | 3.56% | 4.04% | 3.27% | 2.13% |
| 2026/01/18 | 18.08% | 7.47% | 8.6% | 2.55% | 3.17% | 4.03% | 3.58% | 4.35% | 2.08% | 1.19% |
| 2026/01/19 | 13.81% | 6.86% | 11.24% | 2.9% | 2.77% | 1.97% | 3.32% | 2.42% | 3.38% | 3.22% |
| 2026/01/20 | 14.9% | 7.89% | 5.7% | 1.54% | 2.8% | 3.99% | 4.75% | 4.78% | 3.66% | 2.1% |
| 2026/01/21 | 18.98% | 10.49% | 7.08% | 1.45% | 2.02% | 4.46% | 4.36% | 5.24% | 3.08% | 2.6% |
| 2026/01/22 | 17.7% | 8.23% | 10.8% | 3.03% | 2.97% | 2.41% | 2.97% | 4.63% | 4.43% | 3.95% |
| 2026/01/23 | 15.37% | 10.72% | 9.79% | 1.48% | 1.84% | 5.09% | 4.74% | 4.75% | 3.26% | 4.14% |
| 2026/01/24 | 17.48% | 11.08% | 7.51% | 2.34% | 1.79% | 5.79% | 4.73% | 2.62% | 4.49% | 3.41% |
| 2026/01/25 | 16.26% | 9.84% | 11.91% | 1.71% | 1.68% | 4.23% | 5.89% | 2.73% | 2.32% | 3.34% |
| 2026/01/26 | 16.5% | 11.98% | 12.6% | 1.7% | 1.51% | 2.6% | 2.37% | 5.25% | 1.97% | 1.82% |
| 2026/01/27 | 15.54% | 6.92% | 10.41% | 1.58% | 1.83% | 1.06% | 1.58% | 4.55% | 1.52% | 4.22% |
| 2026/01/28 | 17.19% | 7.36% | 13.7% | 1.72% | 3.11% | 2.94% | 2.1% | 5.41% | 2.01% | 2.97% |
| 2026/01/29 | 19.45% | 8.44% | 13.57% | 1.88% | 2.87% | 1.03% | 2.55% | 6.15% | 3.58% | 0.67% |
| 2026/01/30 | 18.28% | 9.28% | 10.62% | 2.14% | 2.01% | 5.44% | 2.01% | 4.78% | 2.04% | 0.73% |
| 2026/01/31 | 13.5% | 12.85% | 5.54% | 4.82% | 4.55% | 2.66% | 2.56% | 2.34% | 1.36% | 0.76% |
- netsuite.com
- aws.amazon.com
- zoho.com
- cloud.google.com
- dropbox.com
- xero.com
- microsoft.com
- sage.com
- forbes.com
- backblaze.com
Copyright © Adthena. All rights reserved.
In January 2026, Netsuite led with fluctuating spend, peaking at 19.45. AWS showed steady growth, ending at 12.85. Zoho’s spend spiked mid-month, while Google Cloud’s remained low. Dropbox and Xero had varied trends, with Forbes and Backblaze showing modest activity.
Competitor Count for US Software & Technology Cloud Computing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1163 |
| 2026/01/02 | 1173 |
| 2026/01/03 | 1131 |
| 2026/01/04 | 1142 |
| 2026/01/05 | 1174 |
| 2026/01/06 | 1179 |
| 2026/01/07 | 1133 |
| 2026/01/08 | 1112 |
| 2026/01/09 | 1122 |
| 2026/01/10 | 1080 |
| 2026/01/11 | 1095 |
| 2026/01/12 | 1154 |
| 2026/01/13 | 1170 |
| 2026/01/14 | 1183 |
| 2026/01/15 | 1170 |
| 2026/01/16 | 1122 |
| 2026/01/17 | 1162 |
| 2026/01/18 | 1136 |
| 2026/01/19 | 1156 |
| 2026/01/20 | 1170 |
| 2026/01/21 | 1132 |
| 2026/01/22 | 1072 |
| 2026/01/23 | 1092 |
| 2026/01/24 | 1061 |
| 2026/01/25 | 1085 |
| 2026/01/26 | 1150 |
| 2026/01/27 | 1120 |
| 2026/01/28 | 1122 |
| 2026/01/29 | 1106 |
| 2026/01/30 | 1090 |
| 2026/01/31 | 1078 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 1,183 on the 14th, then declining to 1,078 by month’s end.