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US Software & Technology Cloud Computing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
aws.amazon.com 10.95
dropbox.com 10.21
godaddy.com 8.58
cloud.google.com 6.76
microsoft.com 4.01
azure.microsoft.com 3.32
sharefile.com 2.48
amazon.com 2.46
bluehost.com 2.35
wix.com 2.03
others 46.85

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 46.85% click share. AWS leads individual domains at 10.95%, followed by Dropbox at 10.21%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date godaddy.com top10.com aws.amazon.com wix.com cybernews.com forbes.com hostinger.com ionos.com squarespace.com comparingwebhosting.com
2025/05/01 6.27% 4.73% 7.39% 2.29% 3.43% 2.5% 4.91% 2.86% 3.73% 3.73%
2025/05/02 6.6% 5.1% 5.65% 2.36% 3.51% 2.99% 5.25% 2.91% 3.63% 3.77%
2025/05/03 6.04% 4.16% 5.46% 2.65% 3.25% 3.21% 5.18% 2.87% 3.06% 3.99%
2025/05/04 6.23% 4.73% 5.31% 3.02% 3.16% 4.06% 5.32% 3.4% 3.2% 4.27%
2025/05/05 6.22% 4.35% 4.59% 3.12% 3.52% 3.09% 4.8% 3.16% 4.16% 3.81%
2025/05/06 6.94% 5.17% 5.02% 3.54% 3.35% 3.7% 5.01% 3.26% 3.89% 4.19%
2025/05/07 5.62% 4.3% 4.6% 3.52% 3.07% 4.28% 4.01% 3.68% 2.81% 3.16%
2025/05/08 5.87% 4.5% 4.16% 3.12% 3.17% 4.29% 3.95% 3.38% 3.05% 4.05%
2025/05/09 5.89% 4.02% 5.25% 3% 2.89% 3.97% 4.06% 3.09% 2.86% 3.21%
2025/05/10 6.58% 3.97% 5.86% 3.09% 3.65% 3.95% 4.59% 3.81% 2.82% 3.54%
2025/05/11 6.04% 3.93% 4.89% 2.9% 3.39% 4.36% 4.7% 3.36% 2.43% 3.62%
2025/05/12 6.4% 4.47% 4.9% 3.85% 3.16% 4.13% 4.4% 2.75% 3.09% 3.72%
2025/05/13 6.21% 3.8% 4.04% 3.22% 3.92% 4.43% 4.24% 2.9% 2.68% 3.68%
2025/05/14 7.04% 3.96% 4.04% 3.65% 3.01% 3.92% 3.73% 2.78% 2.69% 3.62%
2025/05/15 6.59% 4.14% 4.42% 3.41% 2.91% 3.41% 3.32% 2.5% 2.66% 2.96%
2025/05/16 5.98% 4.47% 4.99% 3.25% 2.92% 3.85% 3.2% 2.93% 2.76% 3.14%
2025/05/17 6.73% 4.8% 5.07% 3.17% 3.02% 4.57% 3.61% 2.65% 3.25% 2.88%
2025/05/18 5.81% 5.22% 4.9% 3.53% 3.25% 4.5% 2.7% 3.74% 3.16% 3.25%
2025/05/19 6.18% 4.73% 3.85% 4.62% 3.57% 4.62% 3.64% 2.85% 3.56% 3.32%
2025/05/20 6.49% 4.75% 4.36% 5.23% 4.24% 4.12% 3.08% 2.44% 3.65% 3.6%
2025/05/21 6.09% 4.29% 3.95% 3.97% 3.85% 3.72% 3.71% 2.6% 3.07% 3.69%
2025/05/22 6.47% 4.31% 4.88% 3.84% 3.97% 3.29% 3.09% 3.44% 3.39% 3.36%
2025/05/23 5.51% 4.02% 4.17% 2.93% 3.75% 3.71% 2.04% 2.97% 2.3% 2.92%
2025/05/24 5.79% 3.61% 5.02% 2.74% 4.07% 3.8% 2.07% 3.27% 2.57% 2.48%
2025/05/25 5.36% 4.45% 5.18% 2.66% 4.09% 3.62% 2.04% 3.26% 2.31% 3.17%
2025/05/26 5.63% 3.41% 4.14% 2.66% 3.37% 2.98% 2.48% 2.08% 1.97% 3.05%
2025/05/27 5.87% 4.11% 4.91% 3.49% 3.57% 3.21% 2.51% 2.32% 2.06% 3.16%
2025/05/28 6.1% 4.51% 5.22% 3.27% 4.14% 3.51% 2.49% 2.32% 2.33% 2.47%
2025/05/29 6.81% 4.78% 4.73% 3.88% 4.04% 3.59% 3.97% 2.65% 2.69% 2.64%
2025/05/30 6.68% 5.49% 5.03% 3.72% 3.48% 3.45% 2.85% 2.93% 2.58% 1.85%
2025/05/31 6.68% 5.05% 4.97% 3.75% 3.43% 3.18% 2.96% 2.75% 2.66% 1.66%

Copyright © Adthena. All rights reserved.

In May 2025, GoDaddy’s PPC spend share fluctuated, peaking at 7.04% mid-month. AWS started strong at 7.39% but declined. Top10.com and Wix showed steady growth, while Hostinger and Squarespace experienced declines.

Market Exposure

Competitor Count for US Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1199
2025/05/02 1221
2025/05/03 1156
2025/05/04 1187
2025/05/05 1211
2025/05/06 1260
2025/05/07 1275
2025/05/08 1250
2025/05/09 1233
2025/05/10 1180
2025/05/11 1221
2025/05/12 1256
2025/05/13 1315
2025/05/14 1314
2025/05/15 1309
2025/05/16 1279
2025/05/17 1272
2025/05/18 1273
2025/05/19 1307
2025/05/20 1271
2025/05/21 1250
2025/05/22 1289
2025/05/23 1244
2025/05/24 1211
2025/05/25 1208
2025/05/26 1239
2025/05/27 1280
2025/05/28 1294
2025/05/29 1283
2025/05/30 1241
2025/05/31 1187

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 1,315 on May 13. The month concluded with 1,187 advertisers, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
dropbox.com 13.38%
microsoft.com 7.61%
box.com 0.44%
backblaze.com 0.2%
typeform.com 0.19%
xbox.com -1.05%
cloud.google.com -1.27%
godaddy.com -1.8%
amazon.com -1.96%
aws.amazon.com -3%

Copyright © Adthena. All rights reserved.

Dropbox surged with a 13.38% click share increase, while Microsoft gained 7.61%. AWS faced a 3.0% decline, and Amazon dropped by 1.96%.

Campaign Efficiency

US Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date dropbox.com aws.amazon.com godaddy.com wix.com top10.com cloud.google.com ionos.com hostinger.com forbes.com amazon.com
2025/05/01 0% 7.36% 4.31% 2% 3.7% 3.36% 3.7% 3.72% 1.54% 2.29%
2025/05/02 0% 5.8% 4.45% 2.14% 3.7% 3.22% 3.3% 3.57% 2.27% 2.88%
2025/05/03 0% 5.71% 4.03% 2.18% 3.05% 2.34% 3.34% 3.91% 2.46% 3.25%
2025/05/04 0% 5.54% 3.73% 2.57% 3.21% 2.94% 3.62% 3.77% 2.98% 2.42%
2025/05/05 0.1% 5.05% 3.89% 2.67% 3.11% 2.85% 3.77% 3.13% 2.06% 3.66%
2025/05/06 0% 5.66% 4.62% 3.01% 4.01% 2.73% 3.73% 3.72% 2.77% 2.65%
2025/05/07 0% 5.05% 3.87% 2.78% 3.26% 2.2% 4.01% 2.95% 2.89% 4.6%
2025/05/08 0.01% 5.01% 4.03% 2.82% 3.6% 2.74% 3.55% 2.91% 2.95% 3.6%
2025/05/09 0% 6.11% 4.14% 2.98% 3.21% 3.3% 3.67% 3.35% 2.78% 2.78%
2025/05/10 0% 6.37% 4.61% 2.83% 3.13% 2.55% 4.26% 3.51% 2.8% 3.79%
2025/05/11 0% 5.12% 3.72% 2.45% 2.79% 2.67% 3.41% 3.46% 2.73% 4.77%
2025/05/12 0.01% 5.02% 3.99% 3.23% 3.05% 3.14% 2.7% 3.08% 2.5% 4.03%
2025/05/13 0.1% 4.61% 3.88% 2.83% 2.83% 2.72% 2.96% 3.11% 2.83% 4.38%
2025/05/14 0% 4.63% 4.73% 3.45% 3.01% 3.45% 2.88% 3.02% 2.56% 2.63%
2025/05/15 2.84% 5.11% 4.22% 3.09% 3.05% 3.27% 2.07% 2.67% 2.2% 4.16%
2025/05/16 5.02% 5.35% 4.09% 3.08% 3.22% 3.45% 2.82% 2.63% 2.55% 2.92%
2025/05/17 5.78% 5.23% 4.2% 2.82% 3.44% 2.9% 2.25% 2.81% 2.9% 4.33%
2025/05/18 6.54% 4.68% 3.5% 2.92% 3.45% 2.64% 4% 2.17% 2.66% 2.7%
2025/05/19 4.41% 4.28% 3.55% 3.49% 3.28% 2.34% 3.25% 2.68% 2.85% 2.91%
2025/05/20 3.05% 5.01% 4.1% 4.52% 3.38% 3.11% 2.12% 2.78% 2.69% 2.56%
2025/05/21 3.96% 4.54% 3.99% 3.72% 3.06% 2.63% 2.07% 2.9% 2.31% 2.79%
2025/05/22 4.78% 5.16% 4.31% 3.44% 3.19% 2.82% 3.65% 2.23% 2.22% 1.34%
2025/05/23 5.09% 4.71% 3.82% 3.06% 3% 2.96% 2.66% 1.74% 2.62% 0.72%
2025/05/24 6.16% 5.06% 3.89% 2.63% 2.55% 2.46% 3.06% 1.49% 2.19% 1.31%
2025/05/25 5.14% 4.65% 3.2% 2.56% 2.7% 2.88% 4.22% 1.48% 2.07% 2.47%
2025/05/26 5.24% 3.88% 3.56% 2.49% 2.19% 2.56% 1.74% 1.62% 1.76% 1.92%
2025/05/27 3.73% 5.14% 3.88% 3.3% 2.86% 3.13% 2.18% 1.93% 2.2% 1.97%
2025/05/28 5.94% 5.23% 4.32% 3.14% 3.18% 2.35% 2.05% 2.03% 2.19% 1.75%
2025/05/29 5.16% 5.05% 5.03% 3.75% 3.53% 2.62% 2.29% 2.81% 2.3% 1.83%
2025/05/30 5.81% 4.52% 4.11% 3.41% 3.47% 3.09% 3.23% 2% 1.91% 1.51%
2025/05/31 6.07% 4.74% 4.16% 3.65% 3.26% 2.97% 2.8% 2.06% 1.79% 1.17%

Copyright © Adthena. All rights reserved.

In May 2025, Dropbox’s impression share surged from 0.0% to 6.07%, while AWS started strong at 7.36% but ended at 4.74%. GoDaddy and Wix showed steady trends, finishing at 4.16% and 3.65%, respectively. Amazon’s share declined from 2.29% to 1.17%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Web Services https://aws.amazon.com › account › sign-up

    Start Building Now at No Cost — Build, Deploy, and Manage Websites, Apps or Processes on AWS Secure, Reliable Network.

  2. 2
    Dropbox™ Official Site https://www.dropbox.com

    Dropbox™ — Save and access your files from any device, and share them with anyone. Try Dropbox today. Centralize your team's content with Dropbox...

  3. 3
    GoDaddy™ - Official Site https://www.godaddy.com › airo

    Domains, Websites & More — Buy a new domain & get GoDaddy Airo®, our AI-powered solution to help launch your business

  4. 4
    IDrive® - Cloud Storage https://www.idrive.com

    PCMag Editor Choice 2017-2024 — Backup and Sync all your computers into one account starting at $8.95 per month for 5TB.

  5. 5
    Microsoft® Official Site | Microsoft 365 https://www.microsoft.com › office_365

    Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon Web Services leads with a compelling offer to build and deploy at no cost. Dropbox emphasizes accessibility and team collaboration, while GoDaddy highlights AI-powered business solutions. IDrive stands out with affordable, extensive storage, and Microsoft 365 offers flexible subscription plans.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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