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US Media & Entertainment Movies & Music - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
fandango.com 24.13
paramountplus.com 10.73
ticketmaster.com 6.92
amazon.com 4.99
apple.com 4.95
musicnotes.com 3.77
eventticketscenter.com 3.52
seatgeek.com 3.52
viagogo.com 2.44
tickets-center.com 2.4
others 32.63

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Fandango leads with 24.13% click share, followed by Paramount Plus at 10.73%. Others collectively hold 32.63%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date fandango.com ticketmaster.com seatgeek.com paramountplus.com apple.com viagogo.com eventticketscenter.com tickets-center.com amazon.com tubitv.com
2025/04/01 18.75% 7.28% 3.63% 6.41% 5.07% 3.62% 4.76% 2.94% 4.42% 4.61%
2025/04/02 15.53% 10.67% 4.9% 7.2% 5.85% 3.75% 4.66% 2.79% 3.44% 4.8%
2025/04/03 23.09% 7.43% 4.11% 5.53% 5.34% 3.68% 4.33% 2.84% 6.37% 1.88%
2025/04/04 14.69% 6.95% 5.14% 5.2% 5.08% 4.05% 3.56% 2.84% 5.62% 2.27%
2025/04/05 21.96% 8.09% 4.52% 3.74% 5.16% 3.39% 4.13% 3.41% 5.12% 2.13%
2025/04/06 20.78% 8.51% 4.18% 4.25% 4.61% 3.31% 3.44% 3.82% 3.96% 4.83%
2025/04/07 26.6% 7.04% 4.63% 6.73% 3.94% 3.13% 3.88% 2.61% 4.6% 1.65%
2025/04/08 21.08% 6.76% 4.43% 5.41% 4.76% 3.51% 3% 2.79% 4.92% 5.19%
2025/04/09 20.5% 6.67% 5.24% 4.49% 4.2% 3.32% 3.61% 2.63% 4.7% 6.12%
2025/04/10 27.12% 8.02% 6.01% 4.63% 4.31% 3.75% 3.08% 1.96% 6.07% 3.97%
2025/04/11 37.55% 6.17% 4.03% 4.15% 3.13% 2.84% 3.66% 1.91% 3.88% 2.11%
2025/04/12 27.16% 6.01% 5.7% 4.44% 4.4% 3.87% 3.61% 1.91% 4.14% 3.6%
2025/04/13 28.65% 7.06% 4.54% 4.1% 5.53% 3.89% 4.33% 3.37% 5.45% 2.86%
2025/04/14 7.08% 8.55% 5.9% 5.47% 4.79% 4.34% 4.1% 2.74% 7.96% 6.11%
2025/04/15 10.18% 7.92% 4.29% 6.01% 5% 3.91% 3.31% 2.2% 5.96% 7.15%
2025/04/16 17.53% 8.9% 4.79% 6.87% 4.58% 3.94% 3.05% 2.89% 5.31% 3.85%
2025/04/17 19.18% 5.98% 1.46% 6.51% 2.9% 1.21% 1.57% 1.79% 8.63% 2.31%
2025/04/18 14.88% 6.46% 4.23% 4.57% 4.25% 3.87% 2.76% 2.98% 11.08% 2.76%
2025/04/19 10.83% 8.03% 4.84% 3.65% 4.02% 4.68% 6.08% 4.58% 7.9% 3.49%
2025/04/20 12.28% 6.74% 5.18% 6.45% 4.22% 5% 5.39% 3.75% 4.14% 4.68%
2025/04/21 13.59% 8.16% 5.53% 5.88% 4.45% 5.46% 4.72% 4.88% 8.36% 1.55%
2025/04/22 12.59% 11.1% 6.6% 5.74% 4.25% 5.29% 2.91% 3.36% 3.58% 4.75%
2025/04/23 12.39% 10.58% 5.18% 5.04% 4.01% 5.47% 3.97% 3.12% 5.88% 3.46%
2025/04/24 12.96% 11.85% 6.89% 4.53% 2.93% 6.04% 3.6% 4.67% 4.87% 1.63%
2025/04/25 25.93% 9.53% 4.81% 5.88% 3.01% 4.83% 3.93% 4.91% 3.12% 2.26%
2025/04/26 17.7% 9.24% 4.45% 4.65% 4.86% 5.14% 3.5% 4.29% 6.21% 4.02%
2025/04/27 12.07% 7.8% 5.51% 5.4% 4.48% 5.55% 5.45% 5.32% 7.09% 2.95%
2025/04/28 21.78% 7.19% 4.83% 4.39% 5.27% 4.24% 4.22% 4.2% 4.72% 2.69%
2025/04/29 17.13% 7.24% 6.38% 5.12% 5.92% 4.27% 4.07% 5.27% 4.77% 4.2%
2025/04/30 17.46% 5.38% 5.19% 4.92% 4.81% 4.59% 4% 3.42% 2.85% 2.18%

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Fandango led April’s PPC spend, peaking at 37.55% on April 11. Ticketmaster and Seatgeek followed, with Ticketmaster’s highest at 11.10% on April 22. The month ended with Fandango maintaining dominance.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 542
2025/04/02 505
2025/04/03 522
2025/04/04 535
2025/04/05 563
2025/04/06 559
2025/04/07 551
2025/04/08 524
2025/04/09 514
2025/04/10 518
2025/04/11 494
2025/04/12 525
2025/04/13 534
2025/04/14 538
2025/04/15 516
2025/04/16 512
2025/04/17 517
2025/04/18 535
2025/04/19 585
2025/04/20 549
2025/04/21 542
2025/04/22 546
2025/04/23 553
2025/04/24 541
2025/04/25 526
2025/04/26 549
2025/04/27 552
2025/04/28 533
2025/04/29 519
2025/04/30 552

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April saw fluctuating advertiser numbers, peaking at 585 on April 19. The month concluded with 552 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
americanmusical.com 1.57%
tickets-center.com 1.18%
ticketmaster.com 1.12%
musicnotes.com 1.12%
viagogo.com 1.01%
sling.com -0.21%
apple.com -0.25%
meowwolf.com -0.36%
tubitv.com -0.5%
fandango.com -8.71%

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Fandango.com saw a significant drop of 8.71% in click share, while americanmusical.com surged by 1.57%. Ticketmaster.com and musicnotes.com both increased by 1.12%.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fandango.com eventticketscenter.com seatgeek.com ticketmaster.com viagogo.com paramountplus.com tickets-center.com amazon.com apple.com ticketsonsale.com
2025/04/01 16.32% 7.07% 4.6% 6.94% 3.97% 6.57% 3.92% 5.57% 3.09% 2.16%
2025/04/02 9.81% 7.52% 5.89% 9.67% 4.07% 7.45% 4.05% 5.06% 3.61% 2.63%
2025/04/03 15.1% 6.8% 5.69% 6.82% 4.38% 5.02% 3.88% 8.73% 3.25% 3.58%
2025/04/04 14.03% 5.49% 6.41% 6.39% 4.41% 5.45% 3.64% 8.16% 3.23% 2.96%
2025/04/05 16.18% 6.32% 5.65% 7.76% 3.87% 4.07% 4.51% 6.8% 3.19% 2.85%
2025/04/06 16.58% 5.33% 4.88% 8.7% 3.42% 4.38% 5.01% 4.81% 2.85% 2.74%
2025/04/07 19.88% 5.65% 5.2% 6.71% 3.14% 6.44% 3.6% 7.72% 2.46% 3.23%
2025/04/08 18.15% 4.87% 5.56% 8.11% 4.15% 5.8% 3.47% 6.65% 3.2% 2.13%
2025/04/09 20.08% 5.11% 6.3% 6.65% 3.42% 4.61% 3.45% 7.29% 2.85% 4.04%
2025/04/10 21.32% 4.73% 7.81% 7.88% 3.79% 4.97% 2.5% 10% 2.75% 3.07%
2025/04/11 25.33% 6.42% 5.95% 6.66% 3.66% 4.86% 2.9% 5.4% 2.15% 3.11%
2025/04/12 24.2% 5.7% 7.49% 5.87% 4.59% 4.75% 2.56% 5.75% 2.91% 2.4%
2025/04/13 21.76% 7.38% 5.9% 6.86% 4.34% 4.15% 4.52% 8.44% 2.86% 2.14%
2025/04/14 4.62% 6.59% 7.37% 8.12% 4.78% 5.68% 3.92% 9.45% 2.71% 3.2%
2025/04/15 6.89% 5.36% 5.41% 7.89% 4.39% 6.44% 3.17% 8.71% 3.43% 1.75%
2025/04/16 12.83% 4.98% 6.62% 8.79% 4.34% 7.33% 3.85% 6.21% 2.71% 2.41%
2025/04/17 14.44% 2.56% 1.85% 5.22% 1% 6.91% 2.3% 10.69% 1.66% 2.01%
2025/04/18 11.52% 4.48% 5.91% 6.08% 4.92% 5.13% 4.3% 10.24% 2.49% 3.09%
2025/04/19 7.39% 8.78% 7% 7.65% 5.42% 3.7% 6.57% 7.87% 2.38% 2.29%
2025/04/20 7.05% 8.54% 7.34% 6.21% 6.15% 5.88% 5.33% 4.76% 2.23% 3.43%
2025/04/21 7.95% 7.39% 7.27% 7.61% 6.46% 5.87% 6.68% 9.04% 2.45% 2.51%
2025/04/22 7.79% 5% 9.76% 11.54% 6.61% 5.89% 4.62% 4.8% 2.27% 1.96%
2025/04/23 9.7% 6.53% 6.9% 12.45% 6.24% 4.95% 4.27% 6.46% 2.09% 2.65%
2025/04/24 6.93% 5.7% 9.78% 10.84% 7.24% 4.1% 6.63% 9.35% 3.02% 2.83%
2025/04/25 14.68% 6.71% 7.48% 11.38% 6.53% 6.35% 7.07% 3.59% 2.28% 2.39%
2025/04/26 12.9% 5.82% 6.06% 9.23% 6.47% 4.58% 5.89% 7.64% 3.18% 2.44%
2025/04/27 7.36% 8.19% 6.72% 7.11% 6.37% 4.95% 6.76% 7.22% 2.59% 2.8%
2025/04/28 13.52% 7.14% 6.68% 7.62% 5.59% 4.72% 5.97% 4.87% 3.2% 3.73%
2025/04/29 11.46% 6.69% 8.45% 7.16% 5.5% 4.7% 7.36% 6.59% 3.68% 3.21%
2025/04/30 13.03% 7.55% 7.01% 6.67% 5.92% 5.35% 5.02% 3.31% 3.16% 2.61%

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Fandango’s impression share peaked mid-month at 25.33%, then declined. EventTicketsCenter and SeatGeek showed steady fluctuations. Ticketmaster surged late April, while Viagogo and Amazon had moderate gains. Apple and TicketsonSale remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Music Unlimited | 3 months free - limited time https://www.amazon.com › amazon › music

    Free 3 months of unlimited access to ad-free music for a limited time. Terms apply.

  2. 2
    Apple Music https://music.apple.com › subscribe

    All Your Music. Zero Ads — Apple Music is better than ever - All new features designed to make your music come alive. Apple...

  3. 3
    The Amateur - In Theaters This Friday - Get Tickets Now https://www.fandango.com › theamateur

    Starring Academy Award® winner Rami Malek and Academy Award® nominee Laurence Fishburne. See it on the biggest screen possible.

  4. 4
    Pandora - Free to Use - Free Music | Pandora® https://www.pandora.com

    Personalized listening experience that continually evolves with your tastes and it's Free. Create stations from your favorite songs, artists or search and browse to find new music. Options: Pandora Plus, Pandora Free, Pandora Premium.

  5. 5
    Free Movies Anytime, Anywhere https://www.pluto.tv

    Watch 1000s of Free Movies — Browse A Wide Variety Of Blockbuster Hits; Comedy, Action, Drama & More. All Free! Really Good...

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In the competitive world of media and entertainment, Amazon and Apple captivate with ad-free music offers, while Fandango entices moviegoers with star-studded releases. Pandora and Pluto TV highlight free, personalized experiences, showcasing diverse content and accessibility.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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