US Media & Entertainment Movies & Music - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.19342225859
92.8065777414
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 10%
Navigational 5%
Seasonal 0%
Local 5%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 16.89
paramountplus.com 13.01
imdb.com 7.17
apple.com 6.93
ticketmaster.com 5.96
seatgeek.com 5.02
pandora.com 4.75
amazon.com 3.58
eventticketscenter.com 3.31
musicnotes.com 2.25
others 31.13
  • fandango.com - 16.89%
  • paramountplus.com - 13.01%
  • imdb.com - 7.17%
  • apple.com - 6.93%
  • ticketmaster.com - 5.96%
  • seatgeek.com - 5.02%
  • pandora.com - 4.75%
  • amazon.com - 3.58%
  • eventticketscenter.com - 3.31%
  • musicnotes.com - 2.25%
  • others - 31.13%

Copyright © Adthena. All rights reserved.

Fandango leads with 16.89% click share, followed by Paramount Plus at 13.01%. Others collectively hold 31.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com ticketmaster.com seatgeek.com viagogo.com eventticketscenter.com paramountplus.com apple.com tickets-center.com amazon.com imdb.com
2026/02/01 14.32% 4.76% 6.4% 1.46% 6.46% 8.15% 6.12% 3.03% 5.33% 0%
2026/02/02 14.81% 4.85% 6.41% 2.51% 4.6% 7.51% 4.9% 3.92% 4.01% 0%
2026/02/03 18.95% 5.09% 5.73% 1.82% 3.75% 6.17% 5% 2.02% 7.68% 0%
2026/02/04 9.96% 5.69% 5.99% 2.21% 4.83% 6.76% 6.55% 3.46% 5.66% 9.89%
2026/02/05 8.56% 5.1% 6.39% 2.89% 4.53% 7.27% 5.29% 3.08% 5.5% 10.73%
2026/02/06 12.68% 5.52% 6.67% 2.33% 5.76% 6.98% 5.27% 4.06% 4.21% 0.5%
2026/02/07 17.05% 5% 5.1% 1.98% 4.71% 7.11% 4.8% 4.38% 4.17% 8.45%
2026/02/08 20.59% 4.78% 5.09% 1.7% 5.93% 5.07% 6.11% 4.22% 3.59% 4.5%
2026/02/09 15.24% 5.58% 5.51% 2.71% 5.03% 7.67% 4.91% 3.8% 3.81% 11.32%
2026/02/10 14.34% 4.61% 5.06% 2.61% 4.41% 5.67% 5.82% 3.93% 8.44% 8.51%
2026/02/11 10.93% 5.12% 5.58% 2.04% 6.48% 7.02% 6.43% 3.75% 5.61% 8.35%
2026/02/12 8.46% 5.06% 6.31% 2.86% 4.51% 7.18% 5.22% 3.04% 5.43% 10.59%
2026/02/13 12.59% 5.49% 6.62% 2.31% 5.98% 6.93% 5.23% 4.03% 4.18% 0.5%
2026/02/14 16.9% 4.96% 5.05% 1.96% 4.69% 7.04% 4.85% 4.35% 4.13% 8.38%
2026/02/15 20.42% 4.74% 5.14% 1.69% 5.88% 5.03% 6.06% 4.19% 3.56% 4.46%
2026/02/16 15.19% 5.56% 5.49% 2.71% 5.01% 7.64% 4.89% 3.8% 3.8% 11.28%
2026/02/17 8.59% 5.03% 4.86% 1.99% 4.1% 4.95% 4.12% 3.32% 1.7% 21.44%
2026/02/18 11.79% 3% 2.75% 1.11% 2.94% 4.31% 4.36% 2.17% 3.73% 31.31%
2026/02/19 16.84% 3.18% 2.66% 1.09% 1.93% 3.81% 3.78% 1.69% 3.32% 33.01%
2026/02/20 18.07% 2.46% 3.07% 0.95% 3% 4.55% 3.97% 2.13% 4.13% 20.85%
2026/02/21 16.09% 2.77% 2.81% 1.25% 3% 5.28% 4.39% 1.71% 3.08% 31.31%
2026/02/22 13.19% 3.04% 2.97% 1.21% 3.96% 4.28% 4.99% 1.93% 3.67% 23.42%
2026/02/23 8.61% 4.16% 3.85% 1.36% 4.54% 4.47% 5.84% 3.35% 4.38% 26.37%
2026/02/24 9.84% 3.59% 3.09% 1.78% 4.93% 5.02% 4.75% 4.16% 3.61% 29.23%
2026/02/25 10.4% 2.38% 2.25% 1.35% 2.98% 4.13% 3.96% 2.66% 3.91% 23.45%
2026/02/26 21.58% 2.51% 2.68% 1.62% 4.91% 6.8% 4.95% 3.25% 5.21% 10.94%
2026/02/27 22.14% 3.86% 3.26% 2.37% 5.52% 8.73% 5.82% 3.54% 4.21% 0.6%
2026/02/28 14.38% 13.18% 7.42% 7.16% 6.91% 6.91% 6.37% 3.26% 3.09% 1.4%
  • fandango.com
  • ticketmaster.com
  • seatgeek.com
  • viagogo.com
  • eventticketscenter.com
  • paramountplus.com
  • apple.com
  • tickets-center.com
  • amazon.com
  • imdb.com

Copyright © Adthena. All rights reserved.

In February 2026, Fandango’s PPC spend fluctuated, peaking at 22.14% on the 27th. Ticketmaster’s share spiked to 13.18% on the 28th. IMDb saw a dramatic rise mid-month, reaching 33.01% on the 19th. The month concluded with varied trends across domains.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 588
2026/02/02 596
2026/02/03 607
2026/02/04 613
2026/02/05 626
2026/02/06 612
2026/02/07 631
2026/02/08 610
2026/02/09 601
2026/02/10 599
2026/02/11 605
2026/02/12 626
2026/02/13 612
2026/02/14 631
2026/02/15 610
2026/02/16 601
2026/02/17 516
2026/02/18 547
2026/02/19 539
2026/02/20 525
2026/02/21 512
2026/02/22 577
2026/02/23 579
2026/02/24 587
2026/02/25 572
2026/02/26 556
2026/02/27 558
2026/02/28 577

Copyright © Adthena. All rights reserved.

February began with 588 advertisers, peaking at 631 mid-month. A decline followed, reaching 512 on the 21st. The month concluded with a slight recovery to 577.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
imdb.com 9.42%
fandango.com 2.45%
tubitv.com 0.59%
youtube.com 0.57%
tickpick.com 0.53%
broadway.com -0.8%
gametime.co -0.9%
ticketmaster.com -1.93%
paramountplus.com -2.01%
seatgeek.com -2.54%

Copyright © Adthena. All rights reserved.

IMDB.com soared with a 9.42% click share increase, while SeatGeek.com plummeted by 2.54%. Fandango.com rose by 2.45%, contrasting ParamountPlus.com’s 2.01% drop.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ticketmaster.com fandango.com paramountplus.com eventticketscenter.com seatgeek.com apple.com tickets-center.com amazon.com pandora.com imdb.com
2026/02/01 5.52% 9.54% 9.67% 6.89% 7.5% 4.46% 2.25% 5.06% 2.72% 0%
2026/02/02 6.62% 10.47% 9.18% 4.85% 8.31% 4.66% 3.05% 3.24% 1.67% 0%
2026/02/03 7.24% 9.91% 9.07% 5.15% 8.18% 5.64% 1.97% 6.86% 2.31% 0%
2026/02/04 8.53% 7.21% 8.6% 5.78% 8.28% 5.5% 3.17% 5.61% 1.89% 2.1%
2026/02/05 7.07% 5.86% 9.55% 5.26% 8.06% 3.9% 2.63% 5.65% 2.33% 1.59%
2026/02/06 7.15% 7.49% 8.4% 6.97% 8.47% 3.58% 3.36% 4.07% 1.77% 0.56%
2026/02/07 7.29% 9.58% 9.41% 5.74% 7.44% 3.9% 4.11% 3.82% 2.65% 1.57%
2026/02/08 6.84% 10.1% 7.6% 7.29% 7.65% 5.16% 3.95% 3.48% 1.45% 0.85%
2026/02/09 8.18% 9.91% 11.02% 6.69% 8.3% 4.47% 3.42% 3.97% 2.48% 1.84%
2026/02/10 7.16% 9.26% 8.54% 5.59% 7.53% 5.2% 3.66% 9.11% 2.97% 1.75%
2026/02/11 6.88% 7.74% 9.45% 7.71% 7.48% 5.49% 3.12% 5.7% 1.89% 1.58%
2026/02/12 7.07% 5.86% 9.55% 5.26% 8.06% 3.9% 2.63% 5.65% 2.33% 1.59%
2026/02/13 7.15% 7.49% 8.4% 6.97% 8.47% 3.58% 3.36% 4.07% 1.77% 0.56%
2026/02/14 7.29% 9.58% 9.41% 5.74% 7.44% 3.9% 4.11% 3.82% 2.65% 1.57%
2026/02/15 6.84% 10.1% 7.6% 7.29% 7.65% 5.16% 3.95% 3.48% 1.45% 0.85%
2026/02/16 8.18% 9.91% 11.02% 6.69% 8.3% 4.47% 3.42% 3.97% 2.48% 1.84%
2026/02/17 8.12% 5.69% 4.86% 4.4% 7.2% 4.04% 2.87% 1.34% 3.42% 5.67%
2026/02/18 5.54% 10.14% 8.28% 5.43% 5.55% 5.51% 3.24% 6.03% 2.7% 8.07%
2026/02/19 6.6% 12.92% 7.51% 3.79% 5.88% 3.95% 2.19% 5.29% 2.3% 10.6%
2026/02/20 4.1% 13.23% 7.99% 5.29% 5.56% 4% 2.49% 5.07% 2.49% 5.1%
2026/02/21 3.24% 12.88% 9.44% 5.08% 5.2% 4.55% 2.21% 4.04% 2.62% 8.6%
2026/02/22 3.68% 9.98% 8.37% 7.36% 5.26% 5.94% 2.86% 4.62% 2.61% 9.77%
2026/02/23 4.55% 8.15% 6.72% 7.12% 5.21% 5.23% 3.68% 4.71% 2.28% 9.78%
2026/02/24 4.46% 8.33% 8.39% 7.16% 3.66% 4.48% 4.57% 5.11% 3.1% 8.78%
2026/02/25 2.98% 9.09% 7.88% 5.8% 2.78% 3.98% 3.24% 5.39% 2.53% 9.29%
2026/02/26 2.46% 14.51% 11.04% 7.71% 2.81% 4.68% 3.95% 6.11% 3.45% 4.17%
2026/02/27 3.85% 14.23% 12.09% 7.18% 2.69% 5.31% 3.48% 5.53% 2.77% 0.76%
2026/02/28 12.37% 9.58% 9.28% 8.71% 7.23% 4.73% 3.52% 3.06% 1.85% 1.63%
  • ticketmaster.com
  • fandango.com
  • paramountplus.com
  • eventticketscenter.com
  • seatgeek.com
  • apple.com
  • tickets-center.com
  • amazon.com
  • pandora.com
  • imdb.com

Copyright © Adthena. All rights reserved.

In February 2026, Fandango.com led with a strong impression share, peaking at 14.51% on the 26th. Ticketmaster.com saw a significant spike to 12.37% on the 28th. Meanwhile, IMDb.com surged mid-month, reaching 10.6% on the 19th. The month concluded with Fandango.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    New Movies 2026 - Best Movies To Watch Now https://www.amazon.com

    Looking for something to watch tonight? Explore Prime Video's award winning collection.

  2. 2
    Welcome to Apple Music - Get 3 Months Free https://music.apple.com › 3-months-free

    New subscribers get 3 free months when redeemed on eligible devices. Terms apply.

  3. 3
    Disney+ and Hulu | The Best Stories, Together | Sign Up Now https://www.disneyplus.com

    Stream more of the greatest stories. Get Disney...

  4. 4
    Get Tickets Now | In Theaters March 6 | Disney and Pixar's Hoppers https://www.fandango.com › hoppers

    What If We Could Understand and Communicate With the Animal World? Get Tickets NOW for Disney and Pixar's Hoppers.

  5. 5
    Paramount+ | Watch Now https://www.paramountplus.com

    Stream live sports, hit originals and so much more on Paramount+. UFC, Marshals and Landman are streaming in 2026 on Paramount+.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Amazon, Apple, Disney+, Fandango, and Paramount+ captivate audiences with enticing offers. Amazon highlights award-winning movies, while Apple lures with a 3-month free music trial. Disney+ and Hulu promise epic stories, Fandango teases Pixar’s latest, and Paramount+ showcases diverse streaming content.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports