US Media & Entertainment Movies & Music - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.8986276941
79.1013723059
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 9%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 24.49
paramountplus.com 21.39
imdb.com 9.64
musicnotes.com 4.45
amazon.com 4.23
ticketmaster.com 3.48
pandora.com 3.37
seatgeek.com 2.64
amctheatres.com 1.43
metallica.com 1.35
others 23.53
  • fandango.com - 24.49%
  • paramountplus.com - 21.39%
  • imdb.com - 9.64%
  • musicnotes.com - 4.45%
  • amazon.com - 4.23%
  • ticketmaster.com - 3.48%
  • pandora.com - 3.37%
  • seatgeek.com - 2.64%
  • amctheatres.com - 1.43%
  • metallica.com - 1.35%
  • others - 23.53%

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In the PPC landscape, Fandango leads with 24.49% click share, closely followed by ‘others’ at 23.53%. Paramount Plus captures 21.39%, while IMDb holds 9.64%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com amazon.com paramountplus.com pluto.tv ticketmaster.com epidemicsound.com seatgeek.com tickets-center.com viagogo.com youtube.com
2026/04/01 27.17% 8.27% 6.99% 2.07% 4.87% 1.71% 4.81% 1.77% 4.11% 0.74%
2026/04/02 26.13% 2.43% 6.62% 3.73% 6.57% 1.76% 5.15% 1.24% 4.06% 0.17%
2026/04/03 26.88% 5.09% 7% 4.2% 5.18% 2.48% 4.17% 2.19% 3.84% 0.25%
2026/04/04 37.11% 4.64% 6.09% 2.63% 3.98% 1.93% 3.9% 2.22% 2.9% 0.2%
2026/04/05 22.37% 10.72% 6.91% 3.58% 4.97% 2.33% 3.37% 1.88% 2.25% 0.29%
2026/04/06 28.79% 6.72% 8.91% 5.28% 4.42% 2.5% 3.74% 1.88% 2.78% 0.88%
2026/04/07 27.06% 3.84% 6.18% 5.75% 5.94% 1.46% 3.63% 1.74% 1.83% 0.14%
2026/04/08 26.25% 7.4% 6.88% 6.1% 6.21% 1.37% 5.65% 1.63% 4.91% 0.19%
2026/04/09 32.46% 7.27% 6.73% 5.38% 4.88% 1.55% 4.48% 1.81% 2.83% 0.25%
2026/04/10 25.95% 8.02% 7.65% 4.97% 6.68% 2.05% 6.37% 2.45% 4.81% 0.3%
2026/04/11 38.32% 6.63% 5.8% 2.28% 4.39% 1.54% 5.52% 1.35% 2.47% 0.04%
2026/04/12 33.56% 2.55% 8.02% 2.69% 2.87% 2.29% 5.02% 2.2% 2.49% 0.81%
2026/04/13 22.58% 5.55% 7.63% 5.56% 4.73% 1.8% 3.95% 2.34% 2.1% 0.71%
2026/04/14 35.25% 12.89% 6.12% 5.28% 2.08% 1.37% 3.39% 0.88% 1.06% 3.32%
2026/04/15 36.91% 6.68% 5.01% 4.74% 4.9% 0.99% 6.01% 1.23% 2.08% 0.88%
2026/04/16 14.49% 6.3% 9.12% 8.52% 6.46% 1.81% 7.75% 1.34% 3.53% 0.46%
2026/04/17 21.61% 7.33% 7.36% 4.21% 5.81% 2.33% 4.01% 2.7% 2.32% 5.23%
2026/04/18 24.17% 8.88% 5.8% 5.08% 4.94% 1.58% 3.98% 3.22% 1.76% 0.12%
2026/04/19 21.87% 11.41% 6.45% 4.46% 4% 1.35% 2.84% 1.71% 1.08% 0.2%
2026/04/20 26.97% 15.63% 6.58% 4.48% 3.36% 1.29% 3.21% 0.91% 1.44% 1.74%
2026/04/21 31.13% 8.95% 7.44% 4.84% 7.5% 1.42% 3.49% 0.66% 1.8% 0.64%
2026/04/22 20.67% 8.08% 8.22% 7.46% 7.68% 1.59% 6.24% 1.46% 3.48% 0.91%
2026/04/23 45.94% 6.04% 4.48% 2.93% 3.93% 1.27% 5.8% 0.7% 1.73% 1.06%
2026/04/24 26.06% 7.38% 5.72% 2.7% 3.12% 1.28% 7.35% 0.94% 2.71% 14.1%
2026/04/25 26.88% 6.84% 6.67% 2.52% 5.74% 1.75% 7.56% 1.56% 1.51% 1.32%
2026/04/26 44.64% 7.59% 5.22% 2.73% 1.73% 1.38% 2.51% 0.52% 1.01% 0.32%
2026/04/27 45.26% 8.13% 5.35% 2.45% 1.25% 1.03% 2.3% 0.48% 1.54% 0.85%
2026/04/28 37.09% 6.45% 7.17% 4.8% 3.62% 1.86% 2.5% 0.54% 1.19% 0.87%
2026/04/29 38.62% 7.38% 4.13% 4.56% 3.72% 1.38% 2.97% 0.4% 2.36% 9.57%
2026/04/30 46.26% 8.36% 8.07% 4.31% 3.14% 2.45% 1.92% 1.47% 0.84% 0.17%
  • fandango.com
  • amazon.com
  • paramountplus.com
  • pluto.tv
  • ticketmaster.com
  • epidemicsound.com
  • seatgeek.com
  • tickets-center.com
  • viagogo.com
  • youtube.com

Copyright © Adthena. All rights reserved.

April saw Fandango.com dominate with a peak spend share of 46.26% on the 30th. Amazon.com and Paramountplus.com followed, maintaining steady shares. YouTube.com spiked on the 24th with 14.1%.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 246
2026/04/02 244
2026/04/03 260
2026/04/04 258
2026/04/05 279
2026/04/06 275
2026/04/07 271
2026/04/08 263
2026/04/09 262
2026/04/10 250
2026/04/11 256
2026/04/12 231
2026/04/13 244
2026/04/14 240
2026/04/15 274
2026/04/16 232
2026/04/17 246
2026/04/18 277
2026/04/19 251
2026/04/20 254
2026/04/21 265
2026/04/22 260
2026/04/23 272
2026/04/24 281
2026/04/25 267
2026/04/26 252
2026/04/27 257
2026/04/28 235
2026/04/29 257
2026/04/30 255

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 281 on April 24. The month concluded with 255 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pandora.com 2.83%
fandango.com 2.58%
amazon.com 1.24%
youtube.com 0.53%
hulu.com 0.44%
go.com -0.39%
viagogo.com -0.42%
metallica.com -0.77%
imdb.com -1.51%
paramountplus.com -1.52%

Copyright © Adthena. All rights reserved.

Pandora.com and Fandango.com surged in click share, while Paramountplus.com and Imdb.com experienced notable declines.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fandango.com paramountplus.com amazon.com pluto.tv ticketmaster.com musicnotes.com seatgeek.com eventticketscenter.com viagogo.com imdb.com
2026/04/01 16.07% 14.04% 5.96% 1.78% 4.62% 1.95% 4.51% 1.52% 3.65% 9.37%
2026/04/02 13.96% 14.08% 3.22% 3.33% 5.73% 2.16% 5.43% 2.29% 3.8% 7.37%
2026/04/03 15.29% 14.38% 3.75% 3.27% 4.64% 2.27% 4.12% 2.01% 3.44% 6.85%
2026/04/04 18.85% 14.03% 3.59% 2.49% 3.52% 1.89% 5.54% 1.82% 3.03% 5.68%
2026/04/05 13.89% 13.74% 4.94% 3.08% 4.61% 1.97% 3.63% 1.44% 2.27% 8.85%
2026/04/06 15.97% 17.66% 4.57% 4.16% 3.34% 1.93% 3.15% 1.23% 2.63% 6.28%
2026/04/07 14.52% 11.94% 2.66% 4.85% 6.03% 2.92% 5.18% 1.44% 1.63% 7.24%
2026/04/08 15.15% 14.82% 5.59% 5.06% 5.61% 2.56% 6.23% 2.48% 4.52% 7.81%
2026/04/09 16.5% 15.31% 5.62% 4.33% 4.93% 2.76% 4.74% 2.37% 3.29% 0%
2026/04/10 18.16% 15.26% 4.03% 4.12% 5.76% 2.3% 5.88% 3.12% 4.17% 1.91%
2026/04/11 20.66% 13.09% 5.3% 2.04% 4.47% 2.86% 7.97% 1.31% 2.64% 3.12%
2026/04/12 19.56% 17.83% 2.93% 2.37% 2.76% 3.27% 5.66% 2.07% 2.72% 3.96%
2026/04/13 12.66% 16.1% 4.12% 4.89% 4.78% 2.43% 3.85% 1.49% 2.33% 3.36%
2026/04/14 19.28% 13.81% 9% 4.87% 1.96% 2.74% 4.18% 1.26% 1.12% 11.05%
2026/04/15 20.81% 11.9% 6.34% 4.19% 4.82% 1.6% 7.46% 1.21% 2.15% 1.71%
2026/04/16 12.07% 17% 5.14% 6.47% 5.39% 2.89% 7.44% 1.95% 2.77% 2.62%
2026/04/17 10.85% 13.35% 5.29% 2.79% 5.07% 2.07% 3.43% 3.02% 2% 11.45%
2026/04/18 14.49% 12.16% 5.9% 4.02% 5.31% 1.53% 4.59% 3.06% 1.63% 5.68%
2026/04/19 13.72% 14.32% 8.24% 4.29% 3.48% 2.4% 2.9% 3.17% 1.12% 0%
2026/04/20 15.31% 13.82% 12.64% 4.22% 6.06% 2.38% 3.35% 1.17% 1.45% 0%
2026/04/21 19.52% 15.62% 7.7% 3.96% 6.89% 3.23% 3.34% 0.65% 2.1% 0%
2026/04/22 11.16% 15.67% 5.99% 5.82% 6.58% 2.26% 6.72% 2.29% 2.89% 4.88%
2026/04/23 20.27% 10.07% 8.43% 2.77% 4.25% 2.29% 7.4% 2.89% 1.83% 8.01%
2026/04/24 16.34% 13.43% 7.08% 3.02% 3.31% 2.28% 9.45% 2.11% 2.58% 7.27%
2026/04/25 16.9% 12.67% 5.7% 2.23% 4.61% 2.27% 8.09% 1.36% 1.57% 7.89%
2026/04/26 22.28% 13.07% 8.11% 2.53% 1.52% 2.1% 3.26% 1.35% 1.27% 7.55%
2026/04/27 29.35% 13.24% 6.95% 2.35% 1.22% 2.03% 3.1% 1.02% 1.98% 0%
2026/04/28 22.97% 15.41% 7.7% 4.05% 3.01% 2.07% 2.3% 1.19% 1.55% 1.28%
2026/04/29 24.28% 10.96% 8.77% 4.82% 3.63% 1.81% 3.35% 2.09% 2.44% 2.81%
2026/04/30 28.65% 18.87% 9.02% 4.35% 3.18% 2.32% 1.76% 1.07% 0.97% 0%
  • fandango.com
  • paramountplus.com
  • amazon.com
  • pluto.tv
  • ticketmaster.com
  • musicnotes.com
  • seatgeek.com
  • eventticketscenter.com
  • viagogo.com
  • imdb.com

Copyright © Adthena. All rights reserved.

Fandango’s impression share surged from 16.07% to 28.65% in April, peaking at 29.35% on the 27th. Paramount Plus fluctuated, ending at 18.87%. Amazon’s share rose steadily, closing at 9.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    Best Movies To Watch Now - New Movies 2026 https://www.amazon.com

    Prime Video offers a great selection of content for the whole family to enjoy. Explore a collection of featured Movies and Films on Prime Video.

  2. 2
    Get Tickets Now | Only in Theaters May 1 | The Devil Wears Prada 2 https://www.fandango.com › tdwp2 › movie

    Experience The Devil Wears Prada 2 only in theaters May 1. An iconic return to the big screen.

  3. 3
    Pandora - Free to Use | Listen Anywhere, Anytime https://www.pandora.com

    Pandora Is Free. Listen To Your Favorite Music Online. Play any song and magically make personalized stations. Listen Free now. Options: Pandora Plus, Pandora Free, Pandora Premium.

  4. 4
    Paramount+ Now Streaming | Paramount+ https://www.paramountplus.com › paramount+

    Stream thousands of episodes, live sports & exclusive originals – all in one place. Stream your local CBS broadcast on Paramount Plus with SHOWTIME®.

  5. 5
    Must-Watch Movie In 2026 - Must-Watch Family in 2026 https://www.youtube.com

    This Mother’s Day, bring your flock. The Sheep Detectives only in theaters on May 8.

Copyright © Adthena. All rights reserved.

Amazon entices families with a diverse movie selection on Prime Video. Fandango creates urgency with “The Devil Wears Prada 2” in theaters. Pandora offers free, personalized music streaming. Paramount+ highlights exclusive content and live sports. YouTube promotes “The Sheep Detectives” for Mother’s Day.

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