US Telecommunications Television and Streaming Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.8411885416
50.1588114584
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 23%
Seasonal 0%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
disneyplus.com 21.9
directv.com 16.53
amazon.com 14.52
sling.com 8.76
paramountplus.com 7.48
pluto.tv 5.62
hulu.com 5.29
tv.youtube.com 4.48
philo.com 2.78
xfinity.com 2.44
others 10.2
  • disneyplus.com - 21.9%
  • directv.com - 16.53%
  • amazon.com - 14.52%
  • sling.com - 8.76%
  • paramountplus.com - 7.48%
  • pluto.tv - 5.62%
  • hulu.com - 5.29%
  • tv.youtube.com - 4.48%
  • philo.com - 2.78%
  • xfinity.com - 2.44%
  • others - 10.2%

Copyright © Adthena. All rights reserved.

Disneyplus.com leads with 21.9% click share, followed by directv.com at 16.53%. Amazon.com holds 14.52%, while ‘others’ collectively capture 10.2%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date directv.com xfinity.com sling.com philo.com disneyplus.com spectrum.com tv.youtube.com hulu.com dish.com forbes.com
2026/07/01 22.68% 4.82% 15.06% 8.21% 9.08% 3.3% 4.18% 8.03% 3.12% 3.6%
2026/07/02 28.24% 5.38% 14.17% 7.28% 4.84% 4.59% 5.86% 2.62% 2.46% 8.61%
2026/07/03 26.07% 4.16% 14.99% 5.44% 6.27% 3.94% 3.52% 1.99% 3.06% 13.35%
2026/07/04 26.3% 4.02% 20.4% 8.96% 4.15% 3.81% 1.3% 3% 1.45% 6.23%
2026/07/05 29.24% 4.44% 17.77% 5.34% 6.63% 3.43% 3.62% 1.65% 1.22% 6.38%
2026/07/06 23.33% 3.72% 18.03% 7.83% 6.23% 7.79% 1.61% 5.13% 2.72% 4.38%
2026/07/07 22.23% 5.29% 19.62% 5.39% 6.14% 4.9% 2.21% 4.31% 3.02% 3.16%
2026/07/08 29.42% 5.48% 13.63% 6.81% 3.42% 8.69% 4.46% 2.11% 3.38% 1.06%
2026/07/09 32.75% 2.52% 14.14% 2.75% 7.18% 9.48% 1.05% 3.33% 2.26% 5.5%
2026/07/10 29.69% 4.16% 13.45% 3.4% 7.26% 4.06% 3.56% 3.92% 4.88% 3.49%
2026/07/11 24.2% 4.13% 11.96% 7.8% 6.81% 6.11% 3.73% 4.2% 5.31% 2.74%
2026/07/12 28.13% 2.83% 16.81% 7.83% 6.18% 6.21% 3.97% 3.32% 1.09% 6.04%
2026/07/13 28.3% 4.83% 13.3% 7.83% 7.03% 4.48% 4.1% 5.87% 2.83% 4.81%
2026/07/14 31.56% 3.08% 12.29% 11.35% 4.9% 5.04% 2.94% 4.7% 3.33% 5.04%
2026/07/15 26.36% 5.53% 5.2% 7.37% 7.86% 6.29% 2.19% 3.7% 5.43% 0.7%
2026/07/16 21.78% 9.99% 7.8% 7.71% 9.03% 8.14% 1.59% 7.91% 3.85% 2.62%
2026/07/17 27.48% 5.57% 7.25% 3.44% 7.96% 3.42% 4.75% 7.76% 5.4% 2.48%
2026/07/18 37.1% 4.82% 6.32% 3.7% 6.18% 6.11% 3.38% 9.12% 4.05% 0.77%
2026/07/19 29.83% 5.26% 10.21% 1.71% 11.09% 7.93% 1.65% 8.95% 1.89% 1.85%
2026/07/20 33.92% 6.21% 3.8% 6.14% 5.9% 5.84% 2.61% 3.27% 2.81% 4.41%
2026/07/21 31.5% 3.07% 12.26% 11.33% 4.89% 5.03% 2.93% 4.69% 3.33% 5.03%
2026/07/22 37.67% 8.34% 13.79% 2.65% 4.66% 2.94% 1.38% 5.74% 2.66% 3.02%
2026/07/23 25.6% 8.19% 7.69% 6.03% 4.89% 2.98% 4.08% 10.31% 3.93% 5.42%
2026/07/24 28.22% 9.93% 9.72% 3.62% 5.67% 4.22% 4.42% 8.55% 3.89% 1.99%
2026/07/25 28.75% 7.24% 13.65% 8.48% 4.91% 6.06% 4.08% 4.71% 3.69% 3.63%
2026/07/26 22.4% 10.67% 8.22% 4.52% 6.42% 8.88% 0.87% 4.57% 3.72% 4.65%
2026/07/27 30.13% 9.35% 10.16% 6.72% 3.51% 4.84% 3.92% 6.72% 3.09% 4.68%
2026/07/28 30.33% 10.43% 14.32% 4.67% 3.94% 5.42% 5.2% 3.21% 3.48% 3.17%
2026/07/29 26.77% 11.08% 8.67% 5.27% 4.54% 6.07% 3.45% 5.5% 3.57% 2.69%
2026/07/30 29% 9.32% 9.9% 7.72% 4.49% 4.23% 2.7% 4.87% 3.17% 4.88%
2026/07/31 28.18% 11.34% 10.46% 6.65% 6.18% 5.57% 5.26% 4.43% 2.63% 1.31%
  • directv.com
  • xfinity.com
  • sling.com
  • philo.com
  • disneyplus.com
  • spectrum.com
  • tv.youtube.com
  • hulu.com
  • dish.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In July 2026, Directv.com led with fluctuating spend, peaking at 37.67%. Xfinity.com saw a steady rise, ending at 11.34%. Sling.com and Philo.com showed varied trends, while Disneyplus.com and Spectrum.com maintained moderate shares. Tv.youtube.com and Hulu.com had consistent low shares, with Dish.com and Forbes.com trailing.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 106
2026/07/02 104
2026/07/03 115
2026/07/04 100
2026/07/05 103
2026/07/06 105
2026/07/07 109
2026/07/08 110
2026/07/09 98
2026/07/10 115
2026/07/11 110
2026/07/12 114
2026/07/13 109
2026/07/14 104
2026/07/15 103
2026/07/16 100
2026/07/17 106
2026/07/18 98
2026/07/19 106
2026/07/20 102
2026/07/21 104
2026/07/22 115
2026/07/23 119
2026/07/24 112
2026/07/25 117
2026/07/26 116
2026/07/27 120
2026/07/28 125
2026/07/29 114
2026/07/30 108
2026/07/31 111

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, starting at 106 and dipping to 98 mid-month. A strong recovery followed, peaking at 125 on July 28, ending at 111.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
xfinity.com 1.59%
directv.com 1.52%
hulu.com 1.3%
pluto.tv 1.13%
amazon.com 0.35%
forbes.com -0.4%
disneyplus.com -0.56%
philo.com -0.82%
sling.com -0.99%
paramountplus.com -2.43%

Copyright © Adthena. All rights reserved.

Xfinity.com leads with a 1.59% click share rise, while paramountplus.com drops by 2.43%.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date directv.com amazon.com disneyplus.com sling.com philo.com tv.youtube.com pluto.tv hulu.com paramountplus.com forbes.com
2026/07/01 17.82% 7.26% 17.84% 11.88% 8.29% 5.28% 4.33% 7.79% 2.45% 2.85%
2026/07/02 20.36% 14.53% 8.54% 11.8% 6.12% 7.04% 3.04% 2.83% 5.82% 6.52%
2026/07/03 18.86% 11.61% 11.79% 10.79% 4.8% 4.16% 2.65% 2.02% 5.52% 12.92%
2026/07/04 20.9% 8% 11.39% 15.96% 8.02% 1.71% 3.34% 3.12% 5.58% 4.68%
2026/07/05 21.56% 6.7% 12.88% 15.22% 5.9% 5.2% 2.22% 1.49% 3.32% 6.03%
2026/07/06 17.01% 14.36% 12.69% 13.66% 6.98% 2.1% 2.37% 3.97% 3.12% 3.39%
2026/07/07 16.05% 9.45% 13.88% 17.27% 4.48% 2.82% 4.95% 4.04% 5.7% 2.49%
2026/07/08 23.83% 6.21% 12.24% 10.13% 6.03% 5.25% 3.93% 2.27% 4.97% 1.5%
2026/07/09 23.93% 9.36% 12.09% 10.53% 3.07% 1.15% 3.36% 3.11% 6.24% 4.91%
2026/07/10 17.1% 21.47% 16.41% 10.9% 3.21% 3.22% 3.08% 3.08% 7.55% 2.15%
2026/07/11 15.85% 20.58% 15.42% 8.6% 4.81% 3.68% 4.63% 3.78% 5% 1.9%
2026/07/12 18.42% 14.7% 14.33% 12.07% 5.82% 3.62% 2.56% 3.14% 6.15% 4.54%
2026/07/13 21.11% 5.87% 15.56% 11.08% 8.97% 4.32% 4.83% 6.72% 1.88% 3.37%
2026/07/14 21.97% 14.04% 13.36% 10.61% 10.26% 3.16% 4.3% 3.7% 3.4% 3.34%
2026/07/15 12.99% 27.16% 18.13% 5.97% 5.8% 1.51% 5.68% 2.56% 5.45% 0.54%
2026/07/16 15.69% 20.45% 16.81% 7.59% 5.3% 1.67% 5.08% 6.09% 0.54% 1.9%
2026/07/17 18.73% 12.04% 18.18% 6.4% 2.55% 6.26% 5.13% 6.92% 0.81% 1.8%
2026/07/18 23.84% 21.14% 12.76% 7.06% 3.99% 3.77% 4.89% 6.46% 2.98% 0.5%
2026/07/19 19.31% 15.45% 21.75% 8.18% 1.55% 1.79% 5.78% 6.38% 1.7% 1.43%
2026/07/20 25.35% 5.8% 17.02% 5.9% 5.96% 2.47% 4.83% 2.49% 8.99% 5.24%
2026/07/21 21.97% 14.04% 13.36% 10.61% 10.26% 3.16% 4.3% 3.7% 3.4% 3.34%
2026/07/22 27.6% 13.88% 11.31% 10.35% 3.4% 1.3% 3.7% 4.22% 4.49% 2.46%
2026/07/23 17.18% 14.29% 12.56% 8.16% 4.77% 4.57% 5.82% 8.16% 3.78% 3.1%
2026/07/24 19.14% 18.69% 13.87% 8.49% 2.46% 4.39% 2.87% 6.43% 3.02% 1.36%
2026/07/25 22.15% 9.12% 12.49% 12.39% 7.54% 4.59% 3.57% 5.29% 4.21% 2.39%
2026/07/26 15.6% 10.74% 18.48% 9.63% 4.82% 0.45% 4.22% 4.24% 3.07% 3.56%
2026/07/27 23.17% 10.18% 11.18% 7.24% 6.42% 2.71% 3.45% 7.48% 3.8% 3.13%
2026/07/28 24.74% 13.7% 8.63% 11.19% 3.98% 5.48% 4.52% 4% 1.85% 2.3%
2026/07/29 18.34% 15.07% 13.49% 9.31% 4% 2.11% 6.55% 4.05% 6.05% 2.07%
2026/07/30 21.5% 16.61% 12.75% 7.94% 7.27% 3.02% 4.01% 3.38% 1.04% 4.27%
2026/07/31 18.52% 15.77% 13.67% 9.13% 6.33% 5.95% 5.56% 4.17% 1.54% 1.02%
  • directv.com
  • amazon.com
  • disneyplus.com
  • sling.com
  • philo.com
  • tv.youtube.com
  • pluto.tv
  • hulu.com
  • paramountplus.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In July 2026, Directv.com led with fluctuating impressions, peaking at 27.60%. Amazon.com saw a mid-month surge, reaching 27.16%. Disneyplus.com maintained steady growth, while Sling.com and Philo.com experienced declines. The month concluded with Directv.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Prime Video https://www.amazon.com

    Watch Movies & Shows Online — Stream movies, shows, Amazon Originals, premium subscriptions, sports & more. Watch...

  2. 2
    Bundle Disney+ and Hulu - Get the perfect streaming pair https://www.disneyplus.com

    Get the best of Disney+ and Hulu together for a price you'll love. Find something for everyone to stream all year long when you bundle...

  3. 3
    Hulu Plus Live TV https://www.hulu.com

    Get Live TV on Hulu — Get 95+ Channels, Hulu, Disney+ and ESPN, When You Get Hulu + Live TV for Just $89.99/mo.

  4. 4
    Philo - Stream Live and On-Demand TV https://www.philo.com

    Not your average cable network, Philo TV is on a mission to bring you affordable TV.

  5. 5
    No Long-Term Contracts - Live TV Starting at $4.99 https://www.sling.com

    1 Day, 3 Day, or 7 Day Pass. Choose Your Way to Watch TV, all for a Great Price.

Copyright © Adthena. All rights reserved.

In the competitive world of streaming services, Amazon’s Prime Video entices with a vast array of content, while Disney+ and Hulu offer a compelling bundle. Hulu Plus Live TV highlights extensive channel options, Philo emphasizes affordability, and Sling TV promotes flexible viewing options.

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