UK Telecommunications Television and Streaming Services - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – UK

Google AI Overview visibility for Telecommunications Television and Streaming Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.9632638215
54.0367361785
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 31%
Navigational 15%
Seasonal 0%
Local 4%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sky.com 48.81
nowtv.com 10.45
paramountplus.com 8
apple.com 7.42
digital-tv.co.uk 4.52
primevideo.com 4.01
ebay.co.uk 3.48
virginmedia.com 3.34
ee.co.uk 2.73
broadband-finder.co.uk 1.86
others 5.38
  • sky.com - 48.81%
  • nowtv.com - 10.45%
  • paramountplus.com - 8%
  • apple.com - 7.42%
  • digital-tv.co.uk - 4.52%
  • primevideo.com - 4.01%
  • ebay.co.uk - 3.48%
  • virginmedia.com - 3.34%
  • ee.co.uk - 2.73%
  • broadband-finder.co.uk - 1.86%
  • others - 5.38%

Copyright © Adthena. All rights reserved.

Sky.com dominates with 48.81% click share, followed by nowtv.com at 10.45%. Paramountplus.com holds 8%, while others collectively capture 5.38%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sky.com virginmedia.com digital-tv.co.uk nowtv.com ebay.co.uk uswitch.com paramountplus.com broadband-finder.co.uk bt.com apple.com
2026/10/01 53.79% 7.8% 10.27% 2.38% 1.08% 3.81% 1.78% 4.61% 3.57% 7.79%
2026/10/02 44.94% 5.18% 8.99% 1.76% 1.44% 3.57% 1.9% 4.28% 2.27% 5.93%
2026/10/03 56.1% 5.54% 9.67% 3.35% 1.53% 4.79% 2.22% 4.14% 1.88% 7.65%
2026/10/04 57.07% 5.4% 9.7% 3.34% 1.14% 4.6% 2.29% 4.01% 2.22% 6.13%
2026/10/05 56.02% 5.65% 9.87% 3.65% 1.43% 3.77% 2.15% 4.28% 2.52% 7.31%
2026/10/06 54.35% 5.09% 10.26% 4.33% 1.71% 4.14% 2.4% 4.5% 2.54% 7.77%
2026/10/07 50.12% 4.42% 9.12% 1.92% 1.41% 3.28% 2.92% 3.69% 1.89% 3.97%
2026/10/08 52.73% 6.05% 9.53% 0.71% 1.38% 3.15% 2.43% 4.08% 2.02% 4.65%
2026/10/09 54.24% 6.78% 7.46% 5.2% 0.97% 2.42% 2.35% 2.97% 2.39% 6.01%
2026/10/10 52.31% 7.9% 8.68% 6.52% 1.45% 1.98% 2.59% 2.74% 3.67% 5.83%
2026/10/11 52.26% 6.82% 7.09% 8.49% 1.19% 1.44% 2.28% 2.27% 3.5% 5.97%
2026/10/12 54.3% 7.34% 7.05% 6.09% 1.26% 1.87% 2.72% 2.48% 3.09% 6.03%
2026/10/13 54.09% 5.87% 9.38% 6.15% 1.17% 2.5% 2.83% 4.68% 3.76% 4.86%
2026/10/14 54.88% 5.6% 11.17% 3.17% 1.2% 4.67% 2.17% 5.07% 3.32% 4.89%
2026/10/15 52.83% 5.34% 10.92% 5.97% 1.21% 4.55% 2.31% 4.68% 3.41% 5.57%
2026/10/16 58.72% 5.04% 9.73% 5.17% 1.29% 4.01% 1.78% 3.32% 3.24% 4.89%
2026/10/17 53.23% 4.54% 10.09% 5.89% 1.8% 4.8% 2.29% 3.93% 3.14% 6.35%
2026/10/18 53.48% 4.74% 8.11% 6.82% 1.49% 4.36% 2.38% 3% 2.86% 4.6%
2026/10/19 58.18% 4.64% 8.33% 2.08% 2.05% 4.79% 2.52% 3.21% 3.88% 5.01%
2026/10/20 60.59% 4.42% 8.73% 3.82% 2.15% 4.38% 2.35% 3.07% 2.99% 3.33%
2026/10/21 60.34% 3.68% 8.67% 1.09% 2.13% 5.02% 2.27% 3.92% 3.98% 3.66%
2026/10/22 56.36% 4.49% 9.49% 3.11% 2.35% 4.84% 2.69% 3.65% 4.51% 3.83%
2026/10/23 52.88% 5.28% 9.09% 4.81% 2.11% 3.99% 2.58% 4.2% 2.71% 3.01%
2026/10/24 53.48% 6.2% 7.8% 1.43% 4.46% 3.8% 1.9% 3.89% 2.42% 3.06%
2026/10/25 52.03% 8.25% 8.21% 2.14% 2.02% 3.97% 2.15% 3.94% 3.4% 3.71%
2026/10/26 51.19% 7.59% 8.28% 4.72% 3.6% 3.53% 2.02% 4.39% 3.07% 3.41%
2026/10/27 57.14% 7.57% 9.75% 1.48% 2.05% 3.72% 2.02% 4.87% 2.63% 4.3%
2026/10/28 52.86% 7.1% 9.6% 1.77% 4.16% 3.3% 1.53% 5.43% 2.22% 3.51%
2026/10/29 54.29% 7.04% 7.84% 1.79% 4.92% 3.43% 1.92% 3.02% 2.32% 2.79%
2026/10/30 52.17% 7.59% 7.71% 4.57% 2.13% 3.19% 1.93% 3.57% 1.55% 1.55%
2026/10/31 56.04% 9.04% 7.92% 5.72% 3.18% 3.12% 3.09% 2.77% 2.02% 1.51%
  • sky.com
  • virginmedia.com
  • digital-tv.co.uk
  • nowtv.com
  • ebay.co.uk
  • uswitch.com
  • paramountplus.com
  • broadband-finder.co.uk
  • bt.com
  • apple.com

Copyright © Adthena. All rights reserved.

Sky.com dominated October with fluctuating spend, peaking at 60.59%. Virginmedia.com saw a late surge, ending at 9.04%. Digital-tv.co.uk maintained steady presence, closing at 7.92%.

Market Exposure

Competitor Count for UK Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 73
2026/10/02 78
2026/10/03 76
2026/10/04 71
2026/10/05 72
2026/10/06 75
2026/10/07 76
2026/10/08 78
2026/10/09 80
2026/10/10 75
2026/10/11 73
2026/10/12 71
2026/10/13 77
2026/10/14 78
2026/10/15 80
2026/10/16 76
2026/10/17 76
2026/10/18 71
2026/10/19 77
2026/10/20 81
2026/10/21 73
2026/10/22 78
2026/10/23 75
2026/10/24 88
2026/10/25 86
2026/10/26 80
2026/10/27 80
2026/10/28 80
2026/10/29 78
2026/10/30 82
2026/10/31 77

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 88 on the 24th. The month concluded with a stable 77, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sky.com 2.59%
primevideo.com 2.4%
ebay.co.uk 2.31%
ee.co.uk 1.53%
a1techdeals.com 0.52%
digital-tv.co.uk -0.16%
paramountplus.com -0.4%
g.network -0.41%
apple.com -3.85%
nowtv.com -5.79%

Copyright © Adthena. All rights reserved.

Sky.com soared with a 2.59% click share increase, while nowtv.com plummeted by 5.79%.

Campaign Efficiency

UK Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sky.com ebay.co.uk digital-tv.co.uk nowtv.com virginmedia.com paramountplus.com broadband-finder.co.uk uswitch.com primevideo.com apple.com
2026/10/01 35.55% 5.59% 16.05% 4.44% 6.35% 3% 6.74% 2.19% 0% 8.78%
2026/10/02 32.25% 9.4% 15.74% 2.58% 5.04% 3.74% 6.57% 2.39% 0% 7.35%
2026/10/03 36.29% 8.8% 16.22% 4.51% 5.35% 4.17% 6.43% 2.82% 0% 8.37%
2026/10/04 37.75% 6.13% 16.64% 4.52% 6.21% 4.28% 6.03% 2.73% 0% 6.82%
2026/10/05 36.94% 7.87% 16.27% 4.28% 5.62% 3.98% 6.45% 2.32% 0% 7.77%
2026/10/06 33.92% 9.03% 15.96% 6.17% 4.59% 4.25% 6.32% 2.43% 1.09% 8.82%
2026/10/07 33.9% 7.95% 14.94% 2.84% 3.98% 10.33% 5.74% 2.21% 2.33% 4.32%
2026/10/08 34.21% 7.15% 15.04% 0.6% 5.29% 5.28% 5.91% 1.78% 1.3% 4.1%
2026/10/09 34.78% 5.18% 12.51% 7.56% 5.75% 5.71% 4.41% 1.32% 2.07% 6.84%
2026/10/10 32.46% 7.24% 13.64% 9.72% 6.63% 6.1% 3.78% 1.07% 1.13% 5.79%
2026/10/11 32.92% 6.06% 11.33% 11.39% 6.67% 4.1% 3.22% 0.87% 2.03% 6.28%
2026/10/12 33.35% 6.75% 11.33% 10.3% 6.18% 6.43% 3.95% 1.01% 1.31% 6.06%
2026/10/13 34% 6.26% 14.67% 10.21% 5.15% 6.8% 6.52% 1.38% 1.2% 4.9%
2026/10/14 34.55% 6% 18.08% 4.58% 4.52% 3.95% 7.66% 2.96% 3.1% 5.87%
2026/10/15 33.61% 6.41% 17.41% 8.4% 4.25% 4.17% 6.81% 2.5% 2.38% 6.58%
2026/10/16 41.02% 6.86% 14.81% 6.71% 4.57% 3.14% 5.04% 2.39% 2.68% 5.8%
2026/10/17 33.04% 9.06% 15.2% 8.04% 3.94% 3.98% 5.6% 2.68% 1.25% 7.44%
2026/10/18 34.25% 7.71% 12.79% 8.51% 4.09% 4.95% 4.29% 2.62% 4.15% 4.91%
2026/10/19 35.39% 10.54% 12.85% 2.2% 3.99% 5% 4.79% 2.71% 5.16% 4.87%
2026/10/20 40.42% 11.77% 13.05% 4.46% 3.57% 4% 4.03% 2.39% 2.37% 2.87%
2026/10/21 38.44% 11.79% 13.66% 0.85% 3% 3.9% 5.57% 2.95% 3.29% 3.69%
2026/10/22 34.22% 12.9% 13.96% 4.79% 3.18% 5.29% 4.71% 2.4% 2.45% 4.22%
2026/10/23 30.57% 10.37% 13.46% 6.59% 3.4% 4.11% 5.39% 1.94% 6.92% 2.83%
2026/10/24 32.47% 14.59% 11.76% 2.08% 4.6% 3.22% 5.45% 1.98% 2.32% 3.05%
2026/10/25 32.61% 9.77% 13.12% 2.63% 6.08% 4.94% 5.7% 2.23% 2.59% 3.86%
2026/10/26 32.02% 12.93% 13.1% 5.95% 5.81% 3.51% 6.37% 2.3% 1.53% 3.79%
2026/10/27 36.95% 10.06% 15.43% 1.15% 5.49% 3.54% 6.81% 2.23% 2.65% 4.57%
2026/10/28 31.79% 14.68% 13.98% 2.13% 5.02% 2.53% 7.1% 1.89% 1.23% 3.71%
2026/10/29 31.73% 16.82% 12.31% 2.29% 5.18% 3.18% 4.39% 2.1% 1.9% 2.38%
2026/10/30 32.41% 10.31% 12.31% 5.94% 5.83% 3.41% 4.79% 1.97% 0.99% 1.26%
2026/10/31 33.74% 14.53% 11.65% 7.26% 6.45% 5.09% 3.45% 1.67% 1.27% 1.24%
  • sky.com
  • ebay.co.uk
  • digital-tv.co.uk
  • nowtv.com
  • virginmedia.com
  • paramountplus.com
  • broadband-finder.co.uk
  • uswitch.com
  • primevideo.com
  • apple.com

Copyright © Adthena. All rights reserved.

In October 2026, Sky.com led with fluctuating impressions, peaking mid-month. Ebay.co.uk surged late, while Digital-tv.co.uk saw a mid-month dip. Nowtv.com and Virginmedia.com had varied trends, with Paramountplus.com and Broadband-finder.co.uk showing steady patterns. Uswitch.com and Primevideo.com remained low, and Apple.com declined towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services - Last month
  1. 1
    Apple TV - Original shows and movies https://tv.apple.com › uk

    New Apple Originals streaming every month. Watch now on Apple TV. Subscription required.

  2. 2
    Sky Contact Number https://sky.digital-tv.co.uk

    Sky TV, Broadband & Mobile — Call our Sky experts now to find the right deal for you – TV, broadband & mobile.

  3. 3
    The Ultimate EE TV Experience | Pick a TV package with EE https://www.ee.co.uk

    Stream Netflix, NOW, Netflix, discovery+, TNT Sports and loads more on EE TV. EE TV brings Netflix, sports & live TV with packages you can change monthly. Xbox Game Pass Ultimate. No Need For Landline. £300 Switch Early Credit.

  4. 4
    Amazon Prime Video | 30 dagen gratis proberen | Prime Video https://www.primevideo.com › prime › video

    Meld je aan voor Prime Video en bekijk je favoriete films, tv-series en shows. Duizenden populaire films en tv-series. Ontdek nieuwe releases en klassiekers op Prime. Onbeperkt streamen. Kijk in HD. Kijk op meerdere schermen. Download...

  5. 5
    Sky, HBO Max, Netflix, Disney+ | Sky Ultimate TV, Get It Now https://www.sky.com

    £24p/m. Prices may change in 24mth subscription. New TV Customers. Sky, Netflix, HBO Max, Disney+, Hayu, All in One Subscription.

Copyright © Adthena. All rights reserved.

In the competitive landscape of streaming and telecommunications, Apple TV entices with exclusive originals, while Sky offers comprehensive TV, broadband, and mobile deals. EE highlights flexible TV packages with popular streaming services. Amazon Prime Video lures with a free trial and vast content library. Sky’s ultimate package bundles top streaming services for a unified experience.

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