Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 39.57 |
| apple.com | 12.02 |
| paramountplus.com | 10.14 |
| virginmedia.com | 9.72 |
| digital-tv.co.uk | 8.65 |
| nowtv.com | 4.67 |
| ee.co.uk | 3.12 |
| broadband-finder.co.uk | 2.74 |
| ebay.co.uk | 2.26 |
| bt.com | 1.73 |
| others | 5.38 |
- sky.com - 39.57%
- apple.com - 12.02%
- paramountplus.com - 10.14%
- virginmedia.com - 9.72%
- digital-tv.co.uk - 8.65%
- nowtv.com - 4.67%
- ee.co.uk - 3.12%
- broadband-finder.co.uk - 2.74%
- ebay.co.uk - 2.26%
- bt.com - 1.73%
- others - 5.38%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 39.57% click share, followed by Apple.com at 12.02%. Paramountplus.com holds 10.14%, while Virginmedia.com captures 9.72%. Others collectively account for 5.38%.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | virginmedia.com | digital-tv.co.uk | apple.com | bt.com | paramountplus.com | uswitch.com | nowtv.com | broadband-finder.co.uk | ee.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 30.89% | 16.07% | 16.06% | 11.83% | 4.99% | 1.93% | 3.42% | 1.63% | 8.32% | 1.79% |
| 2026/07/02 | 36% | 14.33% | 15.96% | 7.64% | 6.52% | 1.95% | 4.9% | 1.31% | 6.17% | 2.2% |
| 2026/07/03 | 39.73% | 13.04% | 13.51% | 7.51% | 5.54% | 2.76% | 5.97% | 2.14% | 4.11% | 2.09% |
| 2026/07/04 | 38.54% | 11.99% | 14.51% | 7.52% | 4.71% | 2.09% | 4.81% | 2.21% | 4.61% | 2.71% |
| 2026/07/05 | 37.91% | 11.56% | 12.69% | 9.36% | 5.05% | 2.27% | 4.02% | 4.96% | 3.76% | 3.03% |
| 2026/07/06 | 35.38% | 12.76% | 14.43% | 9.4% | 5.88% | 2.15% | 5.37% | 0.95% | 5.73% | 2.69% |
| 2026/07/07 | 36.92% | 11.94% | 15.73% | 9.65% | 5.16% | 1.88% | 5.24% | 1.03% | 5.96% | 1.17% |
| 2026/07/08 | 34.38% | 14.03% | 15.38% | 8.22% | 5.22% | 2.01% | 6.33% | 0.76% | 5.9% | 2.24% |
| 2026/07/09 | 35.13% | 11.7% | 16.82% | 8.13% | 5.36% | 3.32% | 4.81% | 0.8% | 5.93% | 2.13% |
| 2026/07/10 | 37.86% | 20.54% | 15.1% | 5.86% | 2.72% | 2.34% | 3.63% | 0.76% | 6.08% | 1.73% |
| 2026/07/11 | 42.13% | 14.64% | 13.95% | 8.1% | 2.56% | 2.65% | 3.59% | 1.4% | 4.74% | 2.02% |
| 2026/07/12 | 40.53% | 13.32% | 11.89% | 8.14% | 2.41% | 2.73% | 3.35% | 8.4% | 3.12% | 2.06% |
| 2026/07/13 | 36.29% | 20.35% | 13.13% | 6.32% | 2% | 2.46% | 2.88% | 0.99% | 4.22% | 1.48% |
| 2026/07/14 | 40.3% | 17.07% | 14.87% | 7.32% | 1.8% | 2.36% | 3.18% | 0.75% | 5.48% | 1.93% |
| 2026/07/15 | 40.53% | 17.54% | 14.75% | 7.8% | 2.29% | 2.35% | 3.29% | 1.2% | 5.38% | 1.55% |
| 2026/07/16 | 41.04% | 18.57% | 15.19% | 5.52% | 2.29% | 2.54% | 3.44% | 0.92% | 5.78% | 1.88% |
| 2026/07/17 | 39.3% | 19.83% | 15.36% | 6.47% | 2.62% | 3.27% | 3.47% | 1.59% | 4.77% | 0.93% |
| 2026/07/18 | 41.11% | 18.64% | 14.87% | 6.24% | 2.01% | 3.53% | 3.29% | 2.42% | 4.83% | 1.07% |
| 2026/07/19 | 40.07% | 15.77% | 15.76% | 7.88% | 2.43% | 3.3% | 2.86% | 1.63% | 5.5% | 1.38% |
| 2026/07/20 | 42.43% | 19.53% | 13.77% | 4.57% | 2.39% | 2.91% | 3.09% | 1.31% | 4.81% | 1.21% |
| 2026/07/21 | 40.28% | 17.07% | 14.86% | 7.32% | 1.79% | 2.37% | 3.17% | 0.75% | 5.48% | 1.93% |
| 2026/07/22 | 36.04% | 17.98% | 13.1% | 7.13% | 2.18% | 2.52% | 3.54% | 1.16% | 5.3% | 1.65% |
| 2026/07/23 | 34.13% | 24.12% | 12.14% | 7.47% | 3.84% | 2.35% | 3.35% | 1.51% | 4.58% | 1.91% |
| 2026/07/24 | 38.54% | 15.68% | 14.43% | 9.33% | 3.22% | 3.54% | 3.56% | 1.17% | 4.19% | 2.22% |
| 2026/07/25 | 37.12% | 20.23% | 13.22% | 7.62% | 3.08% | 3.29% | 3.58% | 1.68% | 4.15% | 1.81% |
| 2026/07/26 | 36.26% | 25.12% | 12.89% | 4.71% | 3.19% | 2.32% | 3.86% | 1.45% | 4.6% | 1.85% |
| 2026/07/27 | 34.45% | 19.5% | 13.34% | 4.86% | 5.18% | 3.62% | 3.48% | 1.47% | 3.78% | 1.68% |
| 2026/07/28 | 37.42% | 21.24% | 13.23% | 5.56% | 5.48% | 2.19% | 4.39% | 1.16% | 3.98% | 1.98% |
| 2026/07/29 | 35.31% | 20.47% | 10.41% | 3.01% | 5.6% | 2.28% | 3.37% | 11.53% | 2.63% | 1.15% |
| 2026/07/30 | 41.44% | 21.72% | 9.41% | 3.48% | 5.91% | 3.96% | 3.45% | 1.24% | 2.72% | 0.92% |
| 2026/07/31 | 34.05% | 19.59% | 11.36% | 7.36% | 6.67% | 5.79% | 3.68% | 2.57% | 2.05% | 0.99% |
- sky.com
- virginmedia.com
- digital-tv.co.uk
- apple.com
- bt.com
- paramountplus.com
- uswitch.com
- nowtv.com
- broadband-finder.co.uk
- ee.co.uk
Copyright © Adthena. All rights reserved.
Sky.com dominated July with fluctuating spend, peaking mid-month. Virginmedia.com surged late, while digital-tv.co.uk and apple.com saw declines. Paramountplus.com and nowtv.com had notable spikes. The month ended with diverse trends.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 73 |
| 2026/07/02 | 73 |
| 2026/07/03 | 77 |
| 2026/07/04 | 80 |
| 2026/07/05 | 86 |
| 2026/07/06 | 78 |
| 2026/07/07 | 80 |
| 2026/07/08 | 83 |
| 2026/07/09 | 78 |
| 2026/07/10 | 80 |
| 2026/07/11 | 70 |
| 2026/07/12 | 76 |
| 2026/07/13 | 76 |
| 2026/07/14 | 74 |
| 2026/07/15 | 68 |
| 2026/07/16 | 65 |
| 2026/07/17 | 64 |
| 2026/07/18 | 64 |
| 2026/07/19 | 62 |
| 2026/07/20 | 59 |
| 2026/07/21 | 74 |
| 2026/07/22 | 82 |
| 2026/07/23 | 84 |
| 2026/07/24 | 81 |
| 2026/07/25 | 76 |
| 2026/07/26 | 80 |
| 2026/07/27 | 80 |
| 2026/07/28 | 78 |
| 2026/07/29 | 72 |
| 2026/07/30 | 67 |
| 2026/07/31 | 65 |
Copyright © Adthena. All rights reserved.
July began with 73 advertisers, peaking at 86 on the 5th. A mid-month decline saw numbers drop to 59 by the 20th. The month concluded with 65 advertisers.
