Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 56.28 |
| paramountplus.com | 10.77 |
| apple.com | 7.4 |
| virginmedia.com | 5.38 |
| digital-tv.co.uk | 4.1 |
| pluto.tv | 3.35 |
| ee.co.uk | 2.63 |
| channel4.com | 2.5 |
| uswitch.com | 1.26 |
| bt.com | 1.18 |
| others | 5.15 |
- sky.com - 56.28%
- paramountplus.com - 10.77%
- apple.com - 7.4%
- virginmedia.com - 5.38%
- digital-tv.co.uk - 4.1%
- pluto.tv - 3.35%
- ee.co.uk - 2.63%
- channel4.com - 2.5%
- uswitch.com - 1.26%
- bt.com - 1.18%
- others - 5.15%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 56.28% click share, overshadowing others like Paramountplus.com at 10.77% and Apple.com at 7.4%. ‘Others’ collectively hold 5.15%.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | virginmedia.com | digital-tv.co.uk | paramountplus.com | apple.com | uswitch.com | ee.co.uk | bt.com | broadband-finder.co.uk | disneyplus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 54.38% | 8.91% | 15.32% | 2.72% | 4.06% | 1.82% | 1.41% | 1.51% | 3.79% | 0.62% |
| 2026/04/02 | 53.08% | 8.9% | 13.7% | 2.91% | 5.94% | 2.24% | 1.45% | 2.36% | 4.21% | 0.42% |
| 2026/04/03 | 58.53% | 9.2% | 8.47% | 2.9% | 5.42% | 2.24% | 1.62% | 3.48% | 3.14% | 0.43% |
| 2026/04/04 | 58.08% | 8.97% | 8.84% | 2.63% | 6.17% | 1.92% | 1% | 3.72% | 3.16% | 1.06% |
| 2026/04/05 | 57.9% | 9.02% | 8.99% | 2.76% | 5.59% | 1.8% | 1.55% | 4.67% | 2.16% | 0.7% |
| 2026/04/06 | 63.9% | 8.46% | 8.89% | 2.72% | 2.71% | 2.45% | 1.14% | 3.08% | 2.31% | 0.71% |
| 2026/04/07 | 61.82% | 9.63% | 9.23% | 2.75% | 3.69% | 2.3% | 0.83% | 3.63% | 2.12% | 0.29% |
| 2026/04/08 | 61.13% | 8.68% | 8.48% | 3.08% | 5.14% | 1.84% | 1.04% | 3.51% | 2.5% | 0.45% |
| 2026/04/09 | 59.85% | 7.26% | 9.36% | 3.32% | 5.75% | 1.84% | 1.3% | 3.17% | 3.01% | 0.46% |
| 2026/04/10 | 58.03% | 8.09% | 8.8% | 3.46% | 5.03% | 3.85% | 1.39% | 3.13% | 3.65% | 0.6% |
| 2026/04/11 | 59.06% | 9.37% | 7.4% | 3.29% | 6.18% | 4.66% | 1.8% | 2.35% | 1.67% | 0.72% |
| 2026/04/12 | 61.39% | 9.65% | 5.84% | 3.38% | 4.18% | 5.22% | 2.12% | 2.54% | 1.88% | 0.7% |
| 2026/04/13 | 59.61% | 8.97% | 7.64% | 3.2% | 6.64% | 2.89% | 2.22% | 0.86% | 2.02% | 0.49% |
| 2026/04/14 | 62.44% | 8.88% | 8.47% | 3.35% | 3.18% | 2.25% | 2.17% | 0.77% | 2.48% | 0.42% |
| 2026/04/15 | 61.34% | 9.42% | 7.01% | 3.46% | 4.24% | 3.94% | 1.39% | 0.5% | 2.21% | 1.79% |
| 2026/04/16 | 60.98% | 9.04% | 8.45% | 3.49% | 3.12% | 3.61% | 2.43% | 0.27% | 2.38% | 1.06% |
| 2026/04/17 | 61.91% | 8.22% | 7.59% | 4.07% | 4.85% | 2.4% | 2.79% | 0.84% | 1.88% | 0.78% |
| 2026/04/18 | 60.29% | 9.02% | 6.07% | 4.19% | 4.27% | 3.65% | 2.51% | 1.49% | 2.13% | 0.73% |
| 2026/04/19 | 62.05% | 8.18% | 7.31% | 3.29% | 4.35% | 2.89% | 2.24% | 0.89% | 2.36% | 1.25% |
| 2026/04/20 | 61.93% | 8.29% | 8.45% | 3.24% | 2.89% | 2.76% | 2.6% | 0.36% | 4.13% | 0.78% |
| 2026/04/21 | 62.7% | 9.91% | 5.46% | 3.82% | 5.58% | 2.8% | 2.09% | 0.39% | 2.36% | 0.61% |
| 2026/04/22 | 63.65% | 8.88% | 6.83% | 3.72% | 3.9% | 2.35% | 2.36% | 0.46% | 2.44% | 0.43% |
| 2026/04/23 | 61.62% | 9.34% | 5.53% | 3.77% | 4.6% | 2.45% | 2.85% | 1.56% | 2.06% | 1.07% |
| 2026/04/24 | 61.71% | 8.48% | 6.43% | 3.42% | 4.2% | 2.47% | 1.87% | 2.94% | 2.31% | 1.04% |
| 2026/04/25 | 65.92% | 8.21% | 5.4% | 3.47% | 4.6% | 1.72% | 1.49% | 2.37% | 1.26% | 1.44% |
| 2026/04/26 | 64.83% | 9.1% | 4.75% | 3.37% | 4.83% | 2.15% | 1.7% | 1.95% | 1.05% | 1.24% |
| 2026/04/27 | 59.8% | 7.81% | 4.65% | 4.13% | 4.6% | 2.13% | 2.35% | 4.15% | 0.88% | 0.94% |
| 2026/04/28 | 65.3% | 6.5% | 5.31% | 3.32% | 3.38% | 1.75% | 2.66% | 4.47% | 1.78% | 1.05% |
| 2026/04/29 | 57.73% | 6.77% | 5.22% | 3.17% | 2.26% | 1.66% | 1.66% | 2.35% | 1.15% | 13.78% |
| 2026/04/30 | 60.43% | 9.84% | 6.5% | 3.71% | 3.61% | 2.32% | 2.2% | 2.03% | 1.77% | 1.16% |
- sky.com
- virginmedia.com
- digital-tv.co.uk
- paramountplus.com
- apple.com
- uswitch.com
- ee.co.uk
- bt.com
- broadband-finder.co.uk
- disneyplus.com
Copyright © Adthena. All rights reserved.
Sky.com dominated April’s PPC landscape, peaking at 65.92% on April 25. Virginmedia.com fluctuated, ending strong at 9.84%. Digital-tv.co.uk declined, while paramountplus.com saw steady growth. Apple.com and uswitch.com showed varied trends.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 72 |
| 2026/04/02 | 79 |
| 2026/04/03 | 85 |
| 2026/04/04 | 81 |
| 2026/04/05 | 79 |
| 2026/04/06 | 76 |
| 2026/04/07 | 77 |
| 2026/04/08 | 74 |
| 2026/04/09 | 68 |
| 2026/04/10 | 76 |
| 2026/04/11 | 66 |
| 2026/04/12 | 68 |
| 2026/04/13 | 68 |
| 2026/04/14 | 70 |
| 2026/04/15 | 75 |
| 2026/04/16 | 65 |
| 2026/04/17 | 68 |
| 2026/04/18 | 74 |
| 2026/04/19 | 75 |
| 2026/04/20 | 69 |
| 2026/04/21 | 73 |
| 2026/04/22 | 72 |
| 2026/04/23 | 73 |
| 2026/04/24 | 69 |
| 2026/04/25 | 69 |
| 2026/04/26 | 69 |
| 2026/04/27 | 71 |
| 2026/04/28 | 68 |
| 2026/04/29 | 71 |
| 2026/04/30 | 77 |
Copyright © Adthena. All rights reserved.
April began with 72 advertisers, peaking at 85 by the 3rd. A mid-month dip to 65 on the 16th was followed by a steady rise, ending at 77.
