Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 55.25 |
| paramountplus.com | 10.12 |
| apple.com | 8.06 |
| digital-tv.co.uk | 4.93 |
| virginmedia.com | 4.91 |
| nowtv.com | 4.14 |
| ee.co.uk | 3.62 |
| ebay.co.uk | 2.61 |
| broadband-finder.co.uk | 1.6 |
| uswitch.com | 1.37 |
| others | 3.39 |
- sky.com - 55.25%
- paramountplus.com - 10.12%
- apple.com - 8.06%
- digital-tv.co.uk - 4.93%
- virginmedia.com - 4.91%
- nowtv.com - 4.14%
- ee.co.uk - 3.62%
- ebay.co.uk - 2.61%
- broadband-finder.co.uk - 1.6%
- uswitch.com - 1.37%
- others - 3.39%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 55.25% click share, overshadowing Paramountplus.com at 10.12%. Apple.com follows at 8.06%, while ‘others’ collectively hold 3.39%.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | virginmedia.com | digital-tv.co.uk | apple.com | uswitch.com | bt.com | broadband-finder.co.uk | paramountplus.com | ee.co.uk | ebay.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 53.1% | 8.32% | 10.5% | 9.49% | 1.4% | 4.82% | 2.3% | 3.69% | 1.09% | 0.92% |
| 2026/09/02 | 55.91% | 5.97% | 11.82% | 6.38% | 2.57% | 2.91% | 3.22% | 3.45% | 1.6% | 1.7% |
| 2026/09/03 | 57.86% | 5.92% | 9.27% | 8.75% | 2.67% | 2.73% | 2.55% | 3.46% | 1.24% | 1.69% |
| 2026/09/04 | 56.29% | 6.92% | 8.75% | 6.3% | 4.3% | 2.06% | 2.97% | 3.3% | 3.49% | 2.26% |
| 2026/09/05 | 57.08% | 7.61% | 8.6% | 4.18% | 4.44% | 3.11% | 2.45% | 3.31% | 3.03% | 1.95% |
| 2026/09/06 | 57.53% | 7.4% | 7.73% | 5.59% | 4.84% | 2.14% | 2.55% | 2.9% | 3.74% | 2.41% |
| 2026/09/07 | 55.72% | 9.23% | 8.66% | 4.81% | 4.84% | 1.86% | 3.18% | 2.84% | 4.38% | 1.78% |
| 2026/09/08 | 54.93% | 11.77% | 7.12% | 6.18% | 4.33% | 1.69% | 2.94% | 2.58% | 3.27% | 1.76% |
| 2026/09/09 | 57.96% | 9.8% | 8.02% | 4.3% | 3.39% | 2.4% | 2.81% | 2.82% | 2.72% | 1.88% |
| 2026/09/10 | 57.64% | 8.77% | 8.14% | 5.94% | 3.47% | 1.83% | 3.14% | 2.87% | 2.78% | 2.27% |
| 2026/09/11 | 56.49% | 8.97% | 6.25% | 4.89% | 2.71% | 2.79% | 2.07% | 2.99% | 2.88% | 2.46% |
| 2026/09/12 | 56.24% | 12.15% | 5.63% | 6.2% | 1.71% | 1.61% | 1.88% | 3.18% | 1.87% | 2.45% |
| 2026/09/13 | 58.61% | 8.98% | 5.95% | 5.56% | 1.77% | 2.24% | 1.24% | 3.14% | 2.67% | 1.78% |
| 2026/09/14 | 60.25% | 9.18% | 5.52% | 4.98% | 1.03% | 2.07% | 1.69% | 2.68% | 2.45% | 1.08% |
| 2026/09/15 | 57.43% | 9.06% | 8.3% | 4.79% | 2.39% | 2.02% | 3.14% | 2.4% | 3.53% | 1.69% |
| 2026/09/16 | 56.9% | 8.06% | 9.67% | 3.68% | 4.2% | 2.03% | 4.3% | 2.7% | 3.35% | 1.67% |
| 2026/09/17 | 55.87% | 8.31% | 9.96% | 2.5% | 5.3% | 1.6% | 5.21% | 2.61% | 3.19% | 1.41% |
| 2026/09/18 | 58.23% | 8.81% | 10.11% | 1.9% | 5.37% | 1.61% | 4.57% | 2.62% | 2.41% | 1.12% |
| 2026/09/19 | 58.61% | 8.68% | 9.36% | 3.62% | 5.63% | 1.11% | 3.13% | 2.96% | 2.4% | 1.58% |
| 2026/09/20 | 55.49% | 8.86% | 8.61% | 6.92% | 5.11% | 1.23% | 2.45% | 3.5% | 2.2% | 1.83% |
| 2026/09/21 | 52.53% | 8.67% | 8.07% | 6.11% | 4.43% | 1.05% | 3.1% | 3.13% | 2.18% | 1.32% |
| 2026/09/22 | 53.96% | 7.89% | 8.56% | 5.3% | 3.13% | 1.44% | 3.69% | 3.31% | 1.78% | 1.29% |
| 2026/09/23 | 54.1% | 8.68% | 7.21% | 5.61% | 3.84% | 1.56% | 2.26% | 4.05% | 2.73% | 1.55% |
| 2026/09/24 | 58.34% | 8.57% | 6.85% | 6.53% | 4.08% | 1.2% | 2.8% | 3.63% | 1.59% | 1.41% |
| 2026/09/25 | 55.49% | 7.88% | 9.13% | 5.26% | 4.5% | 0.71% | 3.06% | 4.11% | 1.86% | 1.31% |
| 2026/09/26 | 57.99% | 8.03% | 7.78% | 5.76% | 4.16% | 1.04% | 2.78% | 4.13% | 1.3% | 1.35% |
| 2026/09/27 | 55.1% | 9.12% | 8.81% | 6.43% | 4.79% | 1.77% | 3.09% | 4% | 1.83% | 1.04% |
| 2026/09/28 | 51.24% | 9.17% | 8.6% | 7.13% | 4.18% | 2.2% | 4.14% | 3.77% | 2.15% | 1.24% |
| 2026/09/29 | 52% | 8.39% | 9.48% | 7.27% | 4.32% | 2.71% | 4.1% | 3.11% | 1.36% | 1.37% |
| 2026/09/30 | 52.89% | 9.16% | 8.51% | 5.97% | 4.55% | 4.54% | 3.96% | 3.52% | 1.72% | 1.45% |
- sky.com
- virginmedia.com
- digital-tv.co.uk
- apple.com
- uswitch.com
- bt.com
- broadband-finder.co.uk
- paramountplus.com
- ee.co.uk
- ebay.co.uk
Copyright © Adthena. All rights reserved.
Sky.com dominated September with a fluctuating spend share, peaking mid-month. Virginmedia.com and digital-tv.co.uk followed, showing consistent engagement. Apple.com saw a decline, while uswitch.com and bt.com experienced growth towards month’s end.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 73 |
| 2026/09/02 | 74 |
| 2026/09/03 | 82 |
| 2026/09/04 | 79 |
| 2026/09/05 | 82 |
| 2026/09/06 | 89 |
| 2026/09/07 | 88 |
| 2026/09/08 | 86 |
| 2026/09/09 | 77 |
| 2026/09/10 | 82 |
| 2026/09/11 | 82 |
| 2026/09/12 | 78 |
| 2026/09/13 | 81 |
| 2026/09/14 | 74 |
| 2026/09/15 | 75 |
| 2026/09/16 | 76 |
| 2026/09/17 | 75 |
| 2026/09/18 | 76 |
| 2026/09/19 | 72 |
| 2026/09/20 | 73 |
| 2026/09/21 | 78 |
| 2026/09/22 | 75 |
| 2026/09/23 | 75 |
| 2026/09/24 | 78 |
| 2026/09/25 | 84 |
| 2026/09/26 | 78 |
| 2026/09/27 | 74 |
| 2026/09/28 | 75 |
| 2026/09/29 | 74 |
| 2026/09/30 | 73 |
Copyright © Adthena. All rights reserved.
September saw fluctuating advertiser numbers, peaking at 89 on the 6th. The month concluded with a slight decline, ending at 73.
