UK Telecommunications Television and Streaming Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – UK

Google AI Overview visibility for Telecommunications Television and Streaming Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.9725962266
72.0274037734
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 31%
Navigational 8%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sky.com 44.97
apple.com 11.32
digital-tv.co.uk 9.32
virginmedia.com 7
paramountplus.com 6.49
ee.co.uk 4.15
ebay.co.uk 3.82
nowtv.com 2.67
broadband-finder.co.uk 2.54
bt.com 1.48
others 6.24
  • sky.com - 44.97%
  • apple.com - 11.32%
  • digital-tv.co.uk - 9.32%
  • virginmedia.com - 7%
  • paramountplus.com - 6.49%
  • ee.co.uk - 4.15%
  • ebay.co.uk - 3.82%
  • nowtv.com - 2.67%
  • broadband-finder.co.uk - 2.54%
  • bt.com - 1.48%
  • others - 6.24%

Copyright © Adthena. All rights reserved.

Sky.com dominates with 44.97% click share, followed by apple.com at 11.32%. Others collectively hold 6.24%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sky.com digital-tv.co.uk virginmedia.com apple.com broadband-finder.co.uk bt.com uswitch.com ee.co.uk paramountplus.com ebay.co.uk
2026/06/01 50.16% 16.31% 7.8% 5.72% 3.88% 1.99% 2.54% 3.24% 1.96% 2.14%
2026/06/02 45.39% 16.03% 9.58% 5.11% 4.81% 2.1% 3.24% 4.4% 1.67% 2.49%
2026/06/03 48.62% 16.15% 9.54% 5.12% 3.65% 2.73% 2.21% 2.86% 1.42% 1.81%
2026/06/04 46.02% 15.66% 8.69% 3.87% 4.3% 2.29% 2.86% 4.71% 1.48% 3.71%
2026/06/05 47.74% 15.97% 7.01% 4.73% 5.38% 1.22% 2.89% 3.02% 1.69% 3.18%
2026/06/06 47.31% 15.99% 7.05% 4.99% 5.03% 1.85% 3.51% 2.77% 1.78% 3.12%
2026/06/07 46.48% 16.39% 8.56% 4.48% 4.38% 3.1% 3.04% 3.07% 1.57% 2.6%
2026/06/08 43.15% 15.9% 10.64% 5.48% 5.36% 2.97% 2.72% 3.06% 1.86% 2.63%
2026/06/09 43.22% 16.24% 10.15% 5.25% 5.36% 3.44% 2.65% 3.96% 1.78% 2.61%
2026/06/10 40.49% 14.77% 10.52% 6.02% 4.84% 3.79% 2.38% 4% 1.93% 4.53%
2026/06/11 40.3% 15.9% 10.28% 5.37% 5.03% 4.43% 2.46% 3.49% 2.13% 4.11%
2026/06/12 40.89% 15.36% 10.22% 5.75% 4.76% 4.05% 2.75% 3.32% 1.66% 4.24%
2026/06/13 48.07% 14.87% 9.54% 5.17% 3.66% 3.57% 2.28% 2.25% 1.2% 3.36%
2026/06/14 44.61% 14.93% 10.2% 6.28% 3.74% 2.75% 2.35% 3.23% 1.68% 3.48%
2026/06/15 43.58% 14.57% 10.18% 5.4% 4.97% 2.99% 1.63% 3.73% 2.48% 3.65%
2026/06/16 36.66% 12.24% 11.37% 7.31% 3.96% 3.48% 2.68% 4.57% 2.31% 6.57%
2026/06/17 37.73% 14.15% 13.38% 5.18% 4.54% 3.31% 2.18% 3.88% 2.31% 4.74%
2026/06/18 34.23% 12.6% 12.18% 14.21% 4.41% 3.32% 2.13% 4.12% 2.23% 3.34%
2026/06/19 39.14% 13.74% 12.45% 6.09% 4.54% 3.04% 1.48% 3.99% 2.5% 4.36%
2026/06/20 44.67% 15.19% 13.37% 6.13% 4.61% 3.28% 1.66% 2.45% 2.85% 0.52%
2026/06/21 46.94% 12.2% 15.24% 3.9% 4.17% 3.32% 1.8% 2.7% 3.21% 0.42%
2026/06/22 41.91% 14.03% 14.34% 9.11% 3.88% 4.41% 2.1% 3.08% 2.8% 0.62%
2026/06/23 39.37% 13.52% 14.86% 9.49% 4.55% 3% 1.9% 4.39% 2.4% 0.59%
2026/06/24 40.13% 12% 15.46% 9.84% 3.79% 2.43% 2.6% 2.16% 2.98% 1.06%
2026/06/25 39.07% 13.88% 14.81% 9.97% 5.44% 1.67% 3% 1.78% 3.1% 1.18%
2026/06/26 40.15% 13.47% 14.47% 6.95% 5.51% 3.23% 1.82% 4.15% 3.17% 0.79%
2026/06/27 40.33% 15% 17.05% 6.41% 6.32% 2.08% 1.48% 3.86% 3.14% 0.58%
2026/06/28 36.28% 13.54% 14.92% 8.25% 5.25% 1.99% 1.84% 5.79% 2.8% 0.74%
2026/06/29 35.29% 16.12% 13.08% 11.05% 6.49% 3.97% 2.57% 3.26% 2.54% 1.43%
2026/06/30 36.99% 16.81% 12.99% 7.75% 6.37% 4.5% 3.42% 2.71% 2.36% 0.62%
  • sky.com
  • digital-tv.co.uk
  • virginmedia.com
  • apple.com
  • broadband-finder.co.uk
  • bt.com
  • uswitch.com
  • ee.co.uk
  • paramountplus.com
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

Sky.com started June strong but saw a decline, ending at 36.99%. Digital-tv.co.uk fluctuated, closing at 16.81%. Virginmedia.com rose steadily, finishing at 12.99%. Apple.com had a mid-month peak, ending at 7.75%.

Market Exposure

Competitor Count for UK Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 110
2026/06/02 104
2026/06/03 102
2026/06/04 100
2026/06/05 104
2026/06/06 103
2026/06/07 105
2026/06/08 107
2026/06/09 106
2026/06/10 107
2026/06/11 106
2026/06/12 100
2026/06/13 95
2026/06/14 100
2026/06/15 92
2026/06/16 93
2026/06/17 95
2026/06/18 99
2026/06/19 97
2026/06/20 89
2026/06/21 83
2026/06/22 86
2026/06/23 90
2026/06/24 90
2026/06/25 85
2026/06/26 87
2026/06/27 88
2026/06/28 86
2026/06/29 92
2026/06/30 85

Copyright © Adthena. All rights reserved.

June began with 110 advertisers, fluctuating throughout the month, and concluded at 85, indicating a notable decline.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nowtv.com 3.6%
paramountplus.com 3.06%
virginmedia.com 2.55%
apple.com 2.2%
channel4.com 0.51%
ee.co.uk -0.75%
a1techdeals.com -0.93%
digital-tv.co.uk -1.04%
ebay.co.uk -2.53%
sky.com -5.66%

Copyright © Adthena. All rights reserved.

Sky.com saw a significant drop of 5.66%, while nowtv.com surged by 3.6%. Paramountplus.com and virginmedia.com also experienced positive growth, contrasting with declines for ebay.co.uk and digital-tv.co.uk.

Campaign Efficiency

UK Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date digital-tv.co.uk sky.com virginmedia.com broadband-finder.co.uk apple.com nowtv.com paramountplus.com ebay.co.uk ee.co.uk a1techdeals.com
2026/06/01 24.72% 31.87% 5.93% 6% 5.57% 0.55% 2.52% 8.1% 2.95% 3.56%
2026/06/02 24.22% 29.89% 6.55% 7.06% 5.02% 0.41% 2.08% 8.38% 3.28% 4.57%
2026/06/03 23.55% 31.34% 8.32% 5.43% 5.09% 0.27% 1.8% 6.72% 2.73% 3.21%
2026/06/04 22.8% 28.76% 6.73% 6.14% 3.55% 0.45% 1.74% 11.87% 3.65% 4.76%
2026/06/05 23.12% 29.73% 4.88% 7.53% 4.49% 1.69% 1.99% 10.21% 2.57% 4.1%
2026/06/06 23.74% 29.7% 5.73% 7.06% 4.93% 1.6% 2.12% 10.1% 1.99% 3.52%
2026/06/07 24.31% 29.15% 7.78% 6.47% 4.26% 1.54% 1.91% 8.59% 2.29% 4.16%
2026/06/08 23.51% 27.26% 9.86% 7.86% 4.93% 1.32% 2.22% 8.65% 2.56% 3.28%
2026/06/09 24.02% 27.34% 9.54% 7.77% 4.54% 1.16% 2.08% 8.57% 2.63% 4.23%
2026/06/10 20.34% 24.32% 9.16% 6.49% 5.17% 1.1% 2.16% 13.82% 3.32% 5.62%
2026/06/11 21.95% 24.58% 9.12% 6.82% 4.6% 1.32% 2.39% 12.13% 2.6% 5.27%
2026/06/12 21.51% 24.66% 8.88% 6.54% 4.83% 1.94% 1.9% 12.58% 2.47% 4.77%
2026/06/13 21.32% 30.26% 9.29% 5.22% 4.58% 1.31% 1.43% 10.55% 1.83% 4.76%
2026/06/14 20.77% 27.46% 9.79% 5.21% 5.49% 1.66% 1.97% 10.91% 3.01% 4.33%
2026/06/15 20.17% 27.04% 9.16% 6.65% 4.38% 1.34% 2.79% 11.42% 2.69% 5.9%
2026/06/16 15.65% 21.53% 9.31% 4.82% 6.01% 1.13% 2.42% 17.97% 3.76% 7.26%
2026/06/17 18.44% 21.93% 11.88% 6.03% 4.28% 1.23% 2.44% 13.8% 2.81% 5.4%
2026/06/18 17.39% 21.11% 11.78% 5.91% 10.6% 1.64% 2.55% 10.72% 2.72% 5.29%
2026/06/19 18.1% 23.3% 11.05% 5.92% 4.36% 2.86% 2.72% 13.88% 2.74% 5.77%
2026/06/20 23.99% 30.3% 13.65% 6.98% 5.68% 3.1% 3.65% 2.36% 1.61% 1.08%
2026/06/21 19.16% 32.17% 16.9% 6.26% 3.56% 5.17% 4.11% 1.71% 2.35% 0.75%
2026/06/22 22.63% 29.06% 14.86% 6.12% 8.28% 2.22% 3.66% 2.65% 2.15% 1.04%
2026/06/23 20.58% 26.05% 16.12% 6.91% 8.22% 3.71% 2.99% 2.32% 2.69% 1.4%
2026/06/24 18.62% 26.89% 15.54% 5.73% 8.08% 5.93% 3.73% 3.3% 1.5% 1.31%
2026/06/25 21.14% 26.8% 15.37% 8.03% 8.25% 5.5% 3.87% 3.07% 1.43% 1.12%
2026/06/26 21.4% 27.47% 14.14% 8.61% 5.57% 5.78% 4.04% 2.82% 2.77% 0.67%
2026/06/27 22.65% 26.85% 19.45% 9.39% 5% 2.91% 3.87% 2.06% 2.56% 0.74%
2026/06/28 19.97% 23.58% 15.06% 7.71% 6.51% 11.96% 3.39% 2.64% 3.44% 0.45%
2026/06/29 23.18% 23.63% 13.98% 9.1% 9.19% 2.41% 3.04% 3.24% 2.02% 1.31%
2026/06/30 24.9% 24.87% 13.94% 9.11% 6.44% 4.04% 2.91% 2.09% 2.02% 0.97%
  • digital-tv.co.uk
  • sky.com
  • virginmedia.com
  • broadband-finder.co.uk
  • apple.com
  • nowtv.com
  • paramountplus.com
  • ebay.co.uk
  • ee.co.uk
  • a1techdeals.com

Copyright © Adthena. All rights reserved.

In June 2026, digital-tv.co.uk’s impression share fluctuated, starting at 24.72% and ending at 24.90%. Sky.com saw a decline from 31.87% to 24.87%. Virginmedia.com rose from 5.93% to 13.94%. Nowtv.com peaked at 11.96% before closing at 4.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services - Last month
  1. 1
    Apple TV - All Apple Originals https://tv.apple.com › uk

    Watch The Last Thing He Told Me, Margo’s Got Money Troubles, and more iconic stories. Hundreds of exclusive shows and movies, with new releases weekly. Find on smart TVs. Watch offline.

  2. 2
    Contact Sky - Sky: TV, Broadband & Mobile https://sky.broadband-finder.co.uk

    Join thousands who found Sky’s top offers – quick calls, no long queues.

  3. 3
    Sky TV Contact Number https://sky.digital-tv.co.uk

    Sky TV, Broadband & Mobile — Call our Sky experts now to find the right deal for you – TV, broadband & mobile.

  4. 4
    Sky, HBO Max, Netflix, Disney+ - Only with Sky £24p/m https://www.sky.com › sky-stream › --

    £24p/m. Prices may change in 24mth subscription. New TV Customers. Sky Brings TV Together Like Never Before.

  5. 5
    Virgin Media TV Packages - Entertainment At Virgin Media https://www.virginmedia.com

    TV Packages From £32.99/m For 24 Mos. £36.99/m From April 2027. £40.99/m From April 2028.

Copyright © Adthena. All rights reserved.

Apple TV captivates with exclusive originals, while Sky entices with bundled offers and seamless customer service. Virgin Media highlights competitive pricing for long-term entertainment. Each advertiser uniquely positions itself, showcasing diverse content and value propositions.

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