Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 50.36 |
| paramountplus.com | 9.73 |
| digital-tv.co.uk | 8.44 |
| apple.com | 8.31 |
| virginmedia.com | 5.66 |
| ee.co.uk | 4.3 |
| ebay.co.uk | 2.9 |
| broadband-finder.co.uk | 2.46 |
| uswitch.com | 1.46 |
| channel4.com | 0.9 |
| others | 5.48 |
- sky.com - 50.36%
- paramountplus.com - 9.73%
- digital-tv.co.uk - 8.44%
- apple.com - 8.31%
- virginmedia.com - 5.66%
- ee.co.uk - 4.3%
- ebay.co.uk - 2.9%
- broadband-finder.co.uk - 2.46%
- uswitch.com - 1.46%
- channel4.com - 0.9%
- others - 5.48%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 50.36% click share, overshadowing Paramountplus.com at 9.73%. Others collectively hold 5.48%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | digital-tv.co.uk | virginmedia.com | apple.com | broadband-finder.co.uk | uswitch.com | ee.co.uk | paramountplus.com | ebay.co.uk | bt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 58.77% | 10.57% | 9.17% | 3.74% | 1.25% | 1.51% | 1.96% | 6.77% | 0.39% | 1.72% |
| 2026/05/02 | 55.95% | 7.27% | 8.39% | 2.6% | 0.83% | 1.83% | 1.97% | 6.58% | 0.4% | 1.26% |
| 2026/05/03 | 60.42% | 9.25% | 8.79% | 2.4% | 1.29% | 2.75% | 2.05% | 5.24% | 0.41% | 2.23% |
| 2026/05/04 | 57.27% | 11% | 9.79% | 2.92% | 2.08% | 2.49% | 2.63% | 5.1% | 0.82% | 1.77% |
| 2026/05/05 | 44.56% | 12.45% | 7.99% | 3.47% | 4.21% | 2.17% | 3% | 4.1% | 0.76% | 1.81% |
| 2026/05/06 | 55.31% | 12.25% | 9.24% | 3.8% | 1.97% | 2.57% | 1.85% | 4.79% | 0.94% | 1.24% |
| 2026/05/07 | 53.44% | 9.81% | 9.44% | 3.5% | 2.88% | 2.52% | 2.7% | 5.82% | 1.14% | 1.13% |
| 2026/05/08 | 55.3% | 11.2% | 9.03% | 3.62% | 2.29% | 2.95% | 2.25% | 5.22% | 0.36% | 1.1% |
| 2026/05/09 | 54.07% | 10.88% | 8.73% | 4.96% | 3.18% | 2.86% | 1.43% | 5.53% | 0.84% | 0.84% |
| 2026/05/10 | 52.87% | 10.98% | 10% | 2.62% | 3.88% | 3.28% | 1.87% | 5.48% | 0.33% | 0.76% |
| 2026/05/11 | 44.13% | 14.28% | 8.68% | 5.47% | 5.58% | 3.34% | 3.92% | 3.2% | 2.05% | 0.87% |
| 2026/05/12 | 44.46% | 15.71% | 8.61% | 5.06% | 6.78% | 3.52% | 3.41% | 2.72% | 2.22% | 1.05% |
| 2026/05/13 | 49.4% | 15.64% | 9.04% | 2.97% | 4.69% | 3.79% | 2.6% | 3.64% | 2.19% | 0.91% |
| 2026/05/14 | 46.67% | 15.94% | 9.47% | 4.78% | 5.43% | 3.68% | 3.57% | 3.08% | 1.47% | 1.57% |
| 2026/05/15 | 55.24% | 11.19% | 9.02% | 3.61% | 2.3% | 2.95% | 2.24% | 5.22% | 0.36% | 1.1% |
| 2026/05/16 | 47.87% | 14.17% | 8.07% | 4.77% | 5.28% | 3.25% | 5.52% | 2.61% | 2.49% | 0.87% |
| 2026/05/17 | 49.42% | 14.33% | 8.55% | 3.56% | 4.84% | 3.08% | 4.7% | 2.43% | 2.41% | 0.91% |
| 2026/05/18 | 50.63% | 14.83% | 8.56% | 2.89% | 4.57% | 2.67% | 5.07% | 2.78% | 2.01% | 1.27% |
| 2026/05/19 | 51.67% | 14.26% | 8.57% | 2.73% | 4.98% | 1.91% | 4.24% | 3.69% | 3.05% | 0.75% |
| 2026/05/20 | 46.18% | 14.88% | 9.79% | 4.52% | 4.81% | 3.08% | 3.45% | 3.58% | 3.19% | 0.98% |
| 2026/05/21 | 44.16% | 15.72% | 8.71% | 6.05% | 6.46% | 3.47% | 2.62% | 2.67% | 2.64% | 0.8% |
| 2026/05/22 | 47.87% | 15.7% | 9.22% | 3.65% | 6.26% | 3.32% | 3.17% | 2.42% | 2.07% | 1.02% |
| 2026/05/23 | 50.55% | 14.94% | 9.11% | 3.85% | 5.2% | 3.17% | 2.08% | 2.49% | 2.52% | 1.09% |
| 2026/05/24 | 49.37% | 14.45% | 9.64% | 5.1% | 3.99% | 2.79% | 2.6% | 2.63% | 2.71% | 1.35% |
| 2026/05/25 | 49.15% | 14.75% | 8.7% | 3.57% | 5.18% | 3.23% | 2.87% | 1.83% | 2.54% | 2.92% |
| 2026/05/26 | 48.06% | 15.18% | 8.57% | 4.25% | 5.21% | 3.04% | 2.84% | 1.86% | 1.56% | 2.94% |
| 2026/05/27 | 47.88% | 14.51% | 9.44% | 6.04% | 3.91% | 2.31% | 2.65% | 2.17% | 1.74% | 2.91% |
| 2026/05/28 | 44% | 15.78% | 9.43% | 5.74% | 4.56% | 2.98% | 2.5% | 2.37% | 1.66% | 3.16% |
| 2026/05/29 | 46.18% | 15.38% | 9.4% | 7.41% | 3.87% | 2.61% | 2.92% | 2.79% | 1.6% | 1.71% |
| 2026/05/30 | 49.74% | 14.2% | 8.7% | 5.76% | 4.34% | 2.6% | 2.9% | 2.38% | 1.77% | 0.75% |
| 2026/05/31 | 51.29% | 15.32% | 8.72% | 5.85% | 4.42% | 2.63% | 2.44% | 2.21% | 1.83% | 1.09% |
- sky.com
- digital-tv.co.uk
- virginmedia.com
- apple.com
- broadband-finder.co.uk
- uswitch.com
- ee.co.uk
- paramountplus.com
- ebay.co.uk
- bt.com
Copyright © Adthena. All rights reserved.
Sky.com led May with fluctuating spend, peaking early at 60.42%. Digital-tv.co.uk steadily rose, ending strong at 15.32%. Virginmedia.com maintained a consistent presence, while apple.com saw a late surge. Paramountplus.com declined, finishing at 2.21%.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 73 |
| 2026/05/02 | 73 |
| 2026/05/03 | 72 |
| 2026/05/04 | 78 |
| 2026/05/05 | 72 |
| 2026/05/06 | 78 |
| 2026/05/07 | 79 |
| 2026/05/08 | 78 |
| 2026/05/09 | 74 |
| 2026/05/10 | 75 |
| 2026/05/11 | 94 |
| 2026/05/12 | 98 |
| 2026/05/13 | 94 |
| 2026/05/14 | 99 |
| 2026/05/15 | 78 |
| 2026/05/16 | 98 |
| 2026/05/17 | 103 |
| 2026/05/18 | 103 |
| 2026/05/19 | 101 |
| 2026/05/20 | 96 |
| 2026/05/21 | 102 |
| 2026/05/22 | 92 |
| 2026/05/23 | 97 |
| 2026/05/24 | 102 |
| 2026/05/25 | 100 |
| 2026/05/26 | 108 |
| 2026/05/27 | 102 |
| 2026/05/28 | 106 |
| 2026/05/29 | 101 |
| 2026/05/30 | 103 |
| 2026/05/31 | 104 |
Copyright © Adthena. All rights reserved.
In May 2026, advertiser numbers fluctuated, starting at 73, peaking at 108, and ending at 104.
