AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.2132845977
	82.7867154023

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	26
	74

26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	16%
Navigational	9%
Seasonal	0%
Local	0%
Problem Solving	23%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	27.32
primevideo.com	23.7
stan.com.au	18.3
binge.com.au	7.92
foxtel.com.au	7.87
paramountplus.com	5.48
kogan.com	3.48
amazon.com.au	2.78
apple.com	1.48
fetchtv.com.au	0.4
others	1.27

disneyplus.com - 27.32%
primevideo.com - 23.7%
stan.com.au - 18.3%
binge.com.au - 7.92%
foxtel.com.au - 7.87%
paramountplus.com - 5.48%
kogan.com - 3.48%
amazon.com.au - 2.78%
apple.com - 1.48%
fetchtv.com.au - 0.4%
others - 1.27%

In the competitive landscape of Google PPC, Disney+ leads with a 27.32% click share, followed by Prime Video at 23.7%. Stan captures 18.3%, while Binge and Foxtel hold 7.92% and 7.87%, respectively. Paramount+ secures 5.48%, with Kogan at 3.48%. Amazon, Apple, and Fetch TV trail, and ‘others’ collectively account for 1.27%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	primevideo.com	disneyplus.com	stan.com.au	foxtel.com.au	binge.com.au	kogan.com	paramountplus.com	amazon.com.au	apple.com	fetchtv.com.au
2025/10/01	28.18%	26.45%	22.98%	6.2%	8.17%	3.17%	0.14%	1.95%	1.86%	0.06%
2025/10/02	21.24%	26.73%	25.95%	6.72%	9.15%	3.06%	3.13%	2.04%	0.96%	0.05%
2025/10/03	20.05%	27.47%	20.4%	8.51%	9.7%	2.29%	7.79%	1.52%	1.61%	0.05%
2025/10/04	18.96%	27.3%	23.65%	9.32%	7.76%	2.9%	6.34%	2.16%	0.63%	0.03%
2025/10/05	22.42%	27.83%	18.83%	5.81%	8.24%	3.23%	9.61%	1.98%	0.65%	0.03%
2025/10/06	24.84%	25.98%	14.74%	12.29%	9.88%	3.45%	4.71%	2.15%	0.7%	0.02%
2025/10/07	19.96%	24.29%	22.26%	7.22%	9.22%	1.9%	11.05%	2.41%	0.87%	0.01%
2025/10/08	24.5%	22.7%	22.19%	11.18%	6.77%	2.06%	3.87%	4.14%	1.95%	0%
2025/10/09	22.37%	28.47%	23.48%	6.05%	8.28%	2.81%	3.21%	2.47%	2.06%	0%
2025/10/10	26.98%	22.73%	13.06%	8.48%	7.53%	1.71%	8.1%	7.94%	2.48%	0%
2025/10/11	15.99%	28.9%	22.21%	10.56%	8.14%	3.87%	4.07%	2.96%	2.06%	0%
2025/10/12	17.93%	23.51%	24.35%	7.82%	9.34%	3.18%	8.43%	1.45%	2.65%	0%
2025/10/13	24.6%	23.44%	17.52%	11.03%	10.65%	2.61%	4.05%	2.25%	2.42%	0%
2025/10/14	24.53%	23.71%	17.19%	9.4%	10.81%	3.59%	6.87%	1.29%	1.42%	0%
2025/10/15	23.84%	20.65%	20.28%	9.74%	7.31%	4.96%	8.72%	1.09%	2.17%	0%
2025/10/16	23.49%	22.62%	19.87%	12.42%	7.33%	3.12%	5.25%	3.18%	1.67%	0%
2025/10/17	27.08%	25.18%	20.27%	6.8%	7.98%	2.97%	5.58%	1.61%	0.61%	0.61%
2025/10/18	19.1%	26.37%	19%	8.73%	6.91%	4.05%	3.43%	8.34%	1.08%	1.47%
2025/10/19	21.04%	29.17%	20.59%	5.82%	5.19%	4.75%	3.9%	4.67%	1.45%	1.87%
2025/10/20	21.11%	27.98%	21.33%	5.39%	6.88%	3.31%	6.3%	2.9%	2.7%	0.8%
2025/10/21	26.24%	22.44%	20.16%	12.96%	7.07%	2.9%	1.77%	2.75%	2.04%	0.81%
2025/10/22	26.48%	31.66%	12.97%	11.9%	8.59%	3.01%	0.53%	1.53%	0.97%	0.98%
2025/10/23	25.2%	26.89%	21.42%	4.74%	5.75%	5.69%	2.14%	3.92%	2.11%	0.47%
2025/10/24	24.05%	33.18%	16.94%	4.03%	6.29%	4.98%	3.9%	2.76%	1.72%	0.92%
2025/10/25	24.56%	28.6%	21.26%	7.63%	6.71%	2.67%	3.38%	2.19%	1.22%	0.27%
2025/10/26	31.41%	32.5%	15.3%	4.38%	5.88%	2.94%	2.44%	2.47%	0.78%	0.23%
2025/10/27	27.73%	29.43%	12.36%	8.74%	7.46%	3.36%	3.24%	2.14%	3.09%	1.06%
2025/10/28	28.56%	27.01%	16.72%	5.3%	5.58%	4%	4.98%	2.76%	2.24%	1.38%
2025/10/29	25.29%	30.95%	23.62%	5.44%	6.06%	2.99%	1.07%	1.44%	0.25%	0.78%
2025/10/30	27.3%	27.12%	15.47%	6.28%	7.94%	4.49%	6.45%	2.27%	0.09%	0.73%
2025/10/31	27.45%	24.81%	17.92%	8.75%	5.33%	4.46%	3.63%	3.08%	1.98%	0.95%

primevideo.com
disneyplus.com
stan.com.au
foxtel.com.au
binge.com.au
kogan.com
paramountplus.com
amazon.com.au
apple.com
fetchtv.com.au

In October 2025, Prime Video’s PPC spend share fluctuated, peaking at 31.41% on the 26th. Disney+ saw a high of 33.18% on the 24th. Stan’s share was inconsistent, while Foxtel and Binge maintained lower levels. Paramount+ and Amazon had sporadic peaks, with Apple and Fetch TV trailing. The month ended with Prime Video leading, followed by Disney+.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	44
2025/10/02	45
2025/10/03	45
2025/10/04	41
2025/10/05	43
2025/10/06	45
2025/10/07	43
2025/10/08	42
2025/10/09	43
2025/10/10	44
2025/10/11	43
2025/10/12	43
2025/10/13	43
2025/10/14	42
2025/10/15	43
2025/10/16	42
2025/10/17	46
2025/10/18	45
2025/10/19	45
2025/10/20	42
2025/10/21	44
2025/10/22	48
2025/10/23	48
2025/10/24	45
2025/10/25	43
2025/10/26	48
2025/10/27	49
2025/10/28	48
2025/10/29	48
2025/10/30	46
2025/10/31	48

October saw a dynamic shift in advertisers, starting at 44 and peaking at 49. The month concluded with a strong presence of 48 distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
disneyplus.com	3.15%
primevideo.com	2.11%
fetchtv.com.au	0.85%
kogan.com	0.67%
amazon.com.au	0.41%
apple.com	-0.1%
stan.com.au	-1.21%
foxtel.com.au	-1.51%
binge.com.au	-1.57%
paramountplus.com	-3.15%

Disneyplus.com surged with a 3.15% increase, while paramountplus.com dropped by 3.15%. Primevideo.com gained 2.11%, and fetchtv.com.au rose 0.85%.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	primevideo.com	disneyplus.com	stan.com.au	foxtel.com.au	binge.com.au	kogan.com	paramountplus.com	amazon.com.au	apple.com	fetchtv.com.au
2025/10/01	26.04%	26.98%	20.47%	7.13%	8.16%	5.31%	0.13%	2.65%	2.13%	0.04%
2025/10/02	20.28%	27.47%	23.6%	6.67%	9.5%	3.77%	3.96%	2.44%	1.07%	0.04%
2025/10/03	20.4%	27%	17.98%	8.19%	10.11%	2.9%	9.08%	1.86%	1.69%	0.04%
2025/10/04	19.56%	27.32%	20.56%	9.15%	8.22%	3.6%	7%	2.68%	0.82%	0.03%
2025/10/05	21.75%	27.89%	16.22%	5.49%	8.56%	4.36%	10.74%	2.4%	0.81%	0.02%
2025/10/06	24.19%	25.63%	12.92%	12.21%	10.23%	4.45%	5.29%	2.6%	0.85%	0.02%
2025/10/07	20.13%	24.63%	18.83%	7.09%	9.75%	2.46%	12.45%	2.88%	0.85%	0.01%
2025/10/08	23.87%	23.57%	19.1%	11.23%	7.56%	2.53%	4.46%	4.91%	2.03%	0%
2025/10/09	21.23%	30.28%	19.59%	6.16%	9.24%	3.78%	3.61%	3.02%	2.1%	0%
2025/10/10	25.2%	23.37%	10.99%	8.35%	7.89%	2.22%	9.02%	9.22%	2.7%	0%
2025/10/11	16.4%	30%	18.58%	10.2%	7.97%	5.12%	4.88%	3.32%	2.33%	0%
2025/10/12	18.06%	24.69%	20.6%	8.14%	9.6%	4.01%	9.48%	1.47%	2.71%	0%
2025/10/13	22.73%	24.81%	15.48%	11.4%	11.35%	3.23%	4.66%	2.41%	2.57%	0%
2025/10/14	22.55%	25.49%	15.19%	9.63%	10.93%	4.36%	7.91%	1.35%	1.43%	0%
2025/10/15	22.7%	21.62%	17.73%	9.33%	7.26%	6.17%	9.95%	1.25%	2.38%	0%
2025/10/16	22.62%	24.51%	17.68%	11.74%	7.55%	3.77%	6.07%	3.2%	1.92%	0%
2025/10/17	25.76%	27.18%	17.91%	6.92%	8.14%	3.09%	6.58%	1.59%	0.67%	0.44%
2025/10/18	17.63%	30.17%	15.51%	7.85%	6.23%	4.01%	6.15%	8.53%	1.19%	1.1%
2025/10/19	18.9%	29.82%	20.27%	6.01%	5.12%	4.88%	4.48%	4.48%	1.55%	1.55%
2025/10/20	20.78%	29.21%	18.71%	6.05%	6.71%	3.56%	7.61%	2.93%	2.75%	0.56%
2025/10/21	26.06%	23.43%	18.41%	14.16%	6.86%	2.97%	2.15%	2.58%	1.92%	0.68%
2025/10/22	25.83%	32.79%	11.94%	13.47%	8.26%	2.95%	0.48%	1.47%	0.9%	0.79%
2025/10/23	24.25%	28.47%	20.33%	5.03%	5.92%	5.71%	2.47%	3.89%	2%	0.43%
2025/10/24	24.33%	33.41%	15.54%	5%	6.65%	4.59%	4.54%	2.52%	1.6%	0.87%
2025/10/25	23.37%	29.55%	19.79%	8.35%	7.24%	2.47%	3.98%	2.43%	1.34%	0.23%
2025/10/26	30.77%	32.93%	14.89%	4.4%	6.62%	2.79%	2.74%	2.58%	0.86%	0.16%
2025/10/27	27.79%	29.88%	11.55%	9.25%	7.5%	3.23%	3.81%	2.31%	2.63%	1.05%
2025/10/28	28.77%	26.22%	15.29%	5.89%	6.07%	3.95%	6.09%	3.01%	2.01%	1.6%
2025/10/29	25.34%	30.52%	22.26%	5.68%	6.98%	3.39%	1.07%	1.58%	0.29%	0.94%
2025/10/30	26.68%	25.66%	15.25%	5.76%	8.62%	4.91%	7.97%	2.52%	0.11%	0.86%
2025/10/31	28.38%	23.38%	16.67%	8.15%	6.13%	4.68%	4.47%	3.34%	2.14%	1.12%

primevideo.com
disneyplus.com
stan.com.au
foxtel.com.au
binge.com.au
kogan.com
paramountplus.com
amazon.com.au
apple.com
fetchtv.com.au

In October 2025, Disney+ led with a peak impression share of 33.41% on the 24th. Prime Video followed closely, peaking at 30.77% on the 26th. Stan and Foxtel showed fluctuating trends, while Fetch TV remained low. The month concluded with Disney+ maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Start a One Month Free Trial | BINGE Free Trial Offer https://www.binge.com.au
New customers only. Offer ends 31 December 2025. BINGE Australia’s best range of live & on-demand entertainment, TV shows and movies.
2
Disney+ https://www.disneyplus.com
Start Streaming — Now with ESPN on Disney+ included in your subscription. Sign up to watch NBA, UFC, & more. From comedies & thrillers to crime & romcoms...
3
Foxtel's Super Spring Sale | Foxtel | All in one place https://www.foxtel.com.au
Entertain the whole family with Foxtel. New customers only. Offer ends 10.11.2025.
4
Watch on TV, Mobile, and More https://www.primevideo.com
Stream Anywhere, Anytime — Get more from the entertainment you love. Start your 30-day free trial, cancel anytime. Enjoy additional...
5
Stan | Start Streaming | The Biggest TV Shows & Movies https://www.stan.com.au
The Biggest Deal in Entertainment. Unlimited Access To TV Shows & Movies. Sign Up Today to Start Streaming Movies & TV Shows at Home or On The Go.

In the competitive world of streaming services, BINGE entices with a free trial, highlighting its vast entertainment library. Disney+ integrates ESPN, appealing to sports fans. Foxtel’s sale targets families, while Prime Video emphasizes flexibility with a 30-day trial. Stan promises unlimited access, focusing on convenience.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services October 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Telecommunications Television and Streaming Services October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Telecommunications Television and Streaming Services October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services October 2025 Report for?

The AUS Telecommunications Television and Streaming Services October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis October 2025

Television and Streaming Services – AUS

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Competitor Count for AUS Telecommunications Television and Streaming Services

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

AUS Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services October 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications Television and Streaming Services October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications Television and Streaming Services October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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