Why is the AUS Telecommunications Television and Streaming Services July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Television and Streaming Services July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services July 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.0051099596
	65.9948900404

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	7
	93

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	2%
Navigational	18%
Seasonal	0%
Local	0%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	34.18
primevideo.com	20.61
binge.com.au	17.75
foxtel.com.au	14.12
apple.com	9.09
amazon.com.au	1.27
paramountplus.com	0.95
hayu.com	0.79
kogan.com	0.76
whistleout.com.au	0.1
others	0.38

disneyplus.com - 34.18%
primevideo.com - 20.61%
binge.com.au - 17.75%
foxtel.com.au - 14.12%
apple.com - 9.09%
amazon.com.au - 1.27%
paramountplus.com - 0.95%
hayu.com - 0.79%
kogan.com - 0.76%
whistleout.com.au - 0.1%
others - 0.38%

Disneyplus.com leads with 34.18% click share, followed by primevideo.com at 20.61%. Binge.com.au holds 17.75%, while others collectively capture 38%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	binge.com.au	disneyplus.com	foxtel.com.au	paramountplus.com	primevideo.com	apple.com	amazon.com.au	kogan.com	hayu.com	stan.com.au
2026/07/01	23.69%	22.97%	26.37%	2.67%	9.78%	9.23%	1.16%	2.33%	0.86%	0.03%
2026/07/02	42.21%	15.68%	25.04%	0.84%	6.72%	4.47%	0.55%	1.95%	1.28%	0.17%
2026/07/03	31.5%	13.2%	30.91%	6.7%	7.81%	4.41%	0.69%	0.95%	1.86%	0.74%
2026/07/04	27.69%	18.34%	30.84%	4.35%	6.86%	5.28%	0.97%	0.68%	2.77%	0.07%
2026/07/05	25.58%	20.74%	26.55%	9.8%	4.46%	4.4%	1.13%	1.97%	1%	3.53%
2026/07/06	41.06%	26.85%	16.09%	0.66%	1.69%	5.72%	0.99%	2.74%	1.62%	1.15%
2026/07/07	33.92%	26.52%	16.2%	0.46%	4.13%	5.2%	1.69%	2.25%	5.98%	0.03%
2026/07/08	35.63%	20.58%	14.92%	0.4%	15.86%	5.23%	1.71%	1.23%	3.91%	0%
2026/07/09	42.05%	20.38%	12.47%	9.93%	6.42%	5.13%	0.83%	1.15%	0.95%	0.09%
2026/07/10	36.32%	30.03%	14.31%	0.96%	3.97%	5.66%	2.21%	2.48%	1.53%	0.16%
2026/07/11	29.97%	26.4%	12.86%	3.77%	16.1%	5.14%	2.17%	1.08%	1.11%	0.18%
2026/07/12	31.56%	26.09%	16.23%	0.73%	14.26%	4.45%	2.26%	0.8%	1.29%	0%
2026/07/13	36.9%	24.33%	20.08%	5.21%	3.12%	4.31%	1.17%	1.22%	1.18%	0.01%
2026/07/14	26.32%	25.32%	23.19%	5.65%	3.94%	5.03%	0.68%	1.82%	4.42%	1.93%
2026/07/15	23.86%	23.36%	19.67%	9.18%	16.18%	3.92%	0.61%	1.45%	0.95%	0.08%
2026/07/16	37.27%	22.54%	20.66%	4.82%	5.71%	3.04%	0.71%	0.87%	1.1%	2.22%
2026/07/17	36.14%	26.01%	15.22%	4.8%	10.86%	3.05%	0.86%	1.44%	1.04%	0.17%
2026/07/18	24.44%	26.93%	15.72%	9.41%	15.43%	5.07%	0.64%	1.07%	0.86%	0%
2026/07/19	30.88%	22.83%	10%	9.65%	15.88%	6.57%	1.04%	1%	1.51%	0.12%
2026/07/20	30.12%	33.27%	15.75%	9.12%	5.37%	3.06%	0.93%	0.84%	1.01%	0.09%
2026/07/21	26.32%	25.32%	23.19%	5.65%	3.94%	5.03%	0.68%	1.82%	4.42%	1.93%
2026/07/22	37.55%	22.16%	18.02%	5.3%	9.63%	2.81%	0.68%	1.65%	1.46%	0%
2026/07/23	32.91%	22.77%	18.65%	3.56%	11.1%	5.12%	0.9%	1.54%	2%	0.24%
2026/07/24	29.56%	26.93%	13.79%	2.8%	18.9%	4.6%	0.85%	0.98%	0.99%	0.04%
2026/07/25	33.8%	17.25%	14.6%	16.86%	10.06%	3.69%	0.59%	0.58%	1.92%	0.05%
2026/07/26	31.9%	18.69%	13.87%	15.4%	10.81%	4.09%	0.61%	1.29%	2.47%	0.13%
2026/07/27	37.24%	20.24%	15.11%	6.13%	11.46%	4.75%	0.85%	0.58%	0.92%	1.72%
2026/07/28	26.34%	21.31%	19.63%	7.3%	18.48%	2.94%	0.73%	1.03%	1.05%	0.13%
2026/07/29	28.12%	21.5%	25.32%	13.01%	4.15%	3.76%	1.14%	1.09%	1.12%	0.12%
2026/07/30	38.54%	17.32%	22.02%	7.26%	3.56%	4.13%	0.76%	1.66%	3.28%	0.31%
2026/07/31	31.05%	25.29%	14.44%	11.25%	8.37%	3.64%	1.62%	1.53%	1.19%	0%

binge.com.au
disneyplus.com
foxtel.com.au
paramountplus.com
primevideo.com
apple.com
amazon.com.au
kogan.com
hayu.com
stan.com.au

In July 2026, Binge.com.au led with fluctuating spend, peaking at 42.21. Disneyplus.com saw a steady rise, while Foxtel.com.au experienced a mid-month dip. Paramountplus.com and Primevideo.com showed sporadic spikes. The month concluded with Binge.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	33
2026/07/02	34
2026/07/03	35
2026/07/04	36
2026/07/05	36
2026/07/06	35
2026/07/07	35
2026/07/08	32
2026/07/09	34
2026/07/10	35
2026/07/11	31
2026/07/12	31
2026/07/13	31
2026/07/14	31
2026/07/15	30
2026/07/16	31
2026/07/17	29
2026/07/18	28
2026/07/19	28
2026/07/20	28
2026/07/21	31
2026/07/22	31
2026/07/23	33
2026/07/24	33
2026/07/25	33
2026/07/26	34
2026/07/27	33
2026/07/28	34
2026/07/29	26
2026/07/30	35
2026/07/31	32

July began with 33 advertisers, peaking at 36 by the 4th. Mid-month saw a dip to 28, but numbers rebounded, ending at 32.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
primevideo.com	6.45%
paramountplus.com	0.53%
britbox.com	0.01%
itvsn.com.au	0%
dicksmith.com.au	0%
amazon.com.au	-0.61%
binge.com.au	-0.81%
foxtel.com.au	-0.86%
apple.com	-1.1%
disneyplus.com	-3.06%

Primevideo.com surged with a 6.45 increase, while disneyplus.com dropped by 3.06. Paramountplus.com gained slightly, whereas apple.com and foxtel.com.au saw declines.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	primevideo.com	disneyplus.com	binge.com.au	foxtel.com.au	paramountplus.com	apple.com	amazon.com.au	kogan.com	whistleout.com.au	hayu.com
2026/07/01	13.64%	32.56%	14.42%	19.16%	1.87%	9.34%	3.42%	4.31%	0.16%	0.37%
2026/07/02	15.3%	21.89%	27.22%	19.91%	0.62%	6.57%	1.55%	4.42%	0.11%	0.7%
2026/07/03	14.49%	16.52%	24.43%	23.04%	6.09%	6.62%	2.02%	2.32%	1.18%	1.23%
2026/07/04	18.61%	19.95%	19.85%	21.29%	3.8%	8.27%	2.33%	1.36%	0.94%	1.82%
2026/07/05	6.71%	25.49%	17.62%	21.06%	8.2%	7.17%	3.64%	4.96%	0.78%	0.62%
2026/07/06	1.83%	29.94%	31.91%	12.15%	0.45%	7.73%	3.2%	6.69%	0.23%	0.86%
2026/07/07	13.35%	27.25%	22%	10.66%	0.22%	7.8%	4.07%	4.29%	4.2%	3.71%
2026/07/08	19.47%	27.39%	21.31%	11.62%	0.29%	8.8%	5.06%	2.6%	0.01%	2.82%
2026/07/09	6.18%	24.69%	37.74%	8.2%	8.7%	8.13%	2.68%	2.45%	0.16%	0.55%
2026/07/10	12.41%	35.42%	19.94%	9.7%	0.58%	7.1%	5.28%	5.31%	0.3%	0.79%
2026/07/11	23.91%	28.61%	17.46%	9.27%	3%	7.46%	5.46%	2.22%	0.77%	0.6%
2026/07/12	24.55%	27.38%	19.79%	10.05%	0.46%	6.26%	5.95%	1.86%	1.92%	0.65%
2026/07/13	10.72%	26.18%	28.22%	13.76%	4.49%	6.71%	3.67%	2.7%	0.13%	0.64%
2026/07/14	13.99%	27.4%	16.6%	15.73%	5.02%	8.01%	1.65%	3.77%	1.28%	2.97%
2026/07/15	22.84%	27.46%	14.36%	13.86%	8.49%	6.31%	1.62%	3.43%	0.01%	0.57%
2026/07/16	18.47%	23.05%	33.17%	13.61%	4%	2.16%	1.49%	1.53%	0.26%	0.57%
2026/07/17	18.96%	27.58%	29.31%	11.71%	4.19%	2.61%	2.03%	2.52%	0.01%	0.59%
2026/07/18	26.14%	28.45%	12.81%	11.87%	7.68%	8.2%	1.55%	2.21%	0%	0.48%
2026/07/19	26.73%	25.48%	17.44%	7.26%	7.97%	9.44%	2.55%	1.91%	0.07%	0.64%
2026/07/20	9.1%	39.21%	24.05%	12.21%	7.65%	2.63%	2.23%	1.84%	0.01%	0.57%
2026/07/21	13.99%	27.4%	16.6%	15.73%	5.02%	8.01%	1.65%	3.77%	1.28%	2.97%
2026/07/22	16.59%	28.26%	25.07%	13.68%	5.1%	3.85%	2.05%	3.64%	0.14%	0.89%
2026/07/23	17.57%	24.67%	22.61%	14.34%	3.43%	8.31%	2.4%	3.35%	0.87%	1.28%
2026/07/24	27.1%	28.89%	20.92%	9.98%	2.32%	5.39%	2.18%	1.94%	0.04%	0.51%
2026/07/25	18.21%	22.08%	23.62%	13.33%	11.8%	5.96%	1.6%	1.25%	0.53%	1.2%
2026/07/26	19.6%	19.53%	26.81%	9.93%	11.33%	6.06%	1.79%	2.7%	0.11%	1.42%
2026/07/27	21.26%	22.86%	25.36%	11.77%	5.2%	7.69%	2.11%	1.15%	0.14%	0.55%
2026/07/28	32.61%	21.24%	18.71%	12.79%	5.08%	4.58%	1.58%	1.92%	0.05%	0.52%
2026/07/29	17.07%	25.57%	14.92%	19.9%	10.52%	5.31%	2.91%	2.43%	0%	0.62%
2026/07/30	12.71%	18.69%	34.79%	14.71%	5.28%	5.27%	1.66%	3.08%	0.79%	1.99%
2026/07/31	28.27%	25.23%	15.97%	9.45%	8.11%	3.88%	3.5%	2.79%	1.02%	0.61%

primevideo.com
disneyplus.com
binge.com.au
foxtel.com.au
paramountplus.com
apple.com
amazon.com.au
kogan.com
whistleout.com.au
hayu.com

In July 2026, Disney+ led with consistent high impressions, peaking on the 20th. Prime Video fluctuated, ending strong. Binge and Foxtel showed varied trends, while Paramount+ and others remained low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Apple TV - Watch now https://www.apple.com › au
New Apple Originals streaming every month. Watch now on Apple TV. Subscription required. Find Apple TV on the Apple TV app, available on Apple...
2
Get BINGE for $5 for 1 month - Start streaming now https://www.binge.com.au
New and returning customers only. Based on BINGE Standard. Offer ends 30 September 2026. BINGE has got your streaming sorted this winter...
3
Disney+ | Find The Plan Perfect For You https://www.disneyplus.com
Explore all the plans Disney+ has to offer and start streaming today. Great sports and entertainment, there's something for everyone on Disney+.
4
Paramount+ Australia | Official Website https://www.paramountplus.com
Stream all your favourite movies & exclusive series. Stream across multiple devices or download and watch movies and series on the go. MTV Favourites. Laugh With Comedy Central. Live News.
5
Prime Video https://www.primevideo.com
Amazon Prime — Watch now on Prime Video for a wide selection of movies, TV shows, live TV, and sports. Amazon.com Sign up for Prime Video. Contact Us. See Genres. Join Online. Subtitles Available. Get Help.

In the competitive world of streaming services, Apple TV, BINGE, Disney+, Paramount+, and Prime Video captivate audiences with unique offerings. Apple TV highlights exclusive originals, BINGE tempts with a $5 introductory offer, Disney+ showcases diverse plans, Paramount+ emphasizes device flexibility, and Prime Video boasts a vast content library.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Television and Streaming Services July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Television and Streaming Services July 2026 Report?

The AUS Telecommunications Television and Streaming Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services July 2026 Report for?

The AUS Telecommunications Television and Streaming Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis July 2026