AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.8662079945
	81.1337920055

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	15%
Navigational	7%
Seasonal	0%
Local	0%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
primevideo.com	34.61
disneyplus.com	23.93
stan.com.au	16.68
foxtel.com.au	7.59
apple.com	5.84
binge.com.au	4.12
fetchtv.com.au	1.99
amazon.com.au	1.83
kogan.com	1.8
paramountplus.com	0.72
others	0.89

primevideo.com - 34.61%
disneyplus.com - 23.93%
stan.com.au - 16.68%
foxtel.com.au - 7.59%
apple.com - 5.84%
binge.com.au - 4.12%
fetchtv.com.au - 1.99%
amazon.com.au - 1.83%
kogan.com - 1.8%
paramountplus.com - 0.72%
others - 0.89%

Primevideo.com leads with 34.61% click share, followed by Disneyplus.com at 23.93%. Stan.com.au holds 16.68%, while others collectively capture 0.89%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	binge.com.au	foxtel.com.au	stan.com.au	apple.com	paramountplus.com	kogan.com	disneyplus.com	amazon.com.au	primevideo.com	fetchtv.com.au
2026/01/01	20.19%	27%	1.99%	5.87%	3.54%	6.68%	12.17%	1.22%	14.44%	2.22%
2026/01/02	5.95%	23.95%	2.39%	10.52%	4.06%	6.65%	18.59%	5.1%	16.43%	2.88%
2026/01/03	8.26%	28.21%	6.15%	5.37%	4.82%	7.3%	13.27%	5.76%	13%	2.5%
2026/01/04	6.89%	23.61%	9.11%	9.7%	4.49%	7.63%	17.97%	4.55%	11.12%	0.79%
2026/01/05	10.61%	21.23%	3.81%	1.67%	2.24%	4.17%	43.72%	1.51%	6.29%	2.51%
2026/01/06	2.75%	26.67%	2.76%	11.11%	3.34%	8.79%	18.43%	7.78%	11.39%	2.46%
2026/01/07	6.33%	41.82%	3.22%	3.71%	3.09%	6.3%	17.48%	3.11%	10.38%	1.62%
2026/01/08	15.09%	37.73%	5.45%	3.2%	3.91%	2.33%	16.78%	1.71%	9.19%	1.53%
2026/01/09	20.17%	37.06%	2.16%	3.12%	3.39%	1.9%	16.95%	1.1%	9.44%	2.24%
2026/01/10	11.18%	28.64%	6.52%	8.75%	3.31%	2.46%	19.02%	3.02%	11.43%	2.03%
2026/01/11	9.85%	22.88%	3.62%	2.96%	3.22%	2.42%	40.15%	3.8%	7.91%	1.13%
2026/01/12	19.49%	26.64%	8.95%	2.52%	1.71%	3.73%	18.23%	2.82%	10.3%	1.69%
2026/01/13	11.44%	31.16%	5.4%	5.61%	3.34%	3.58%	17.44%	3.09%	15.21%	1.22%
2026/01/14	5.36%	37.64%	9.49%	3.04%	1.97%	4.82%	17.49%	3.87%	10.81%	2.34%
2026/01/15	5.47%	28.09%	2.67%	4.57%	4.41%	4.79%	20.14%	3.8%	18.08%	2.96%
2026/01/16	20.15%	37.02%	2.16%	3.12%	3.41%	1.9%	16.93%	1.1%	9.43%	2.24%
2026/01/17	4.38%	47.17%	3.63%	11.38%	4.44%	1.92%	3.51%	2.65%	16%	1.71%
2026/01/18	4.76%	48.85%	2.05%	6.63%	3.57%	3.11%	6.1%	3.25%	15.88%	1.38%
2026/01/19	6.53%	29.35%	3.16%	12.22%	1.99%	2.42%	11.27%	2.67%	22.25%	2.53%
2026/01/20	3.99%	32.28%	15.42%	8.6%	1.43%	2.55%	14.41%	3.19%	10.19%	2.35%
2026/01/21	4.67%	48.85%	7.2%	11.2%	3.19%	2.66%	8.46%	3.57%	4.83%	1.43%
2026/01/22	10.25%	53.14%	9.07%	4.37%	5.25%	3.62%	1.66%	3.99%	2.07%	3.11%
2026/01/23	6%	40.29%	12.65%	6.22%	7.13%	2.49%	2.76%	3.79%	13.47%	2.5%
2026/01/24	12.04%	42.23%	5.29%	11.67%	6.77%	5.64%	2.7%	4.22%	4.98%	1.04%
2026/01/25	15.29%	39.88%	2.62%	9.86%	3.66%	4.18%	1.88%	4.36%	12.24%	1.49%
2026/01/26	7.73%	48.64%	1.86%	12.82%	3.16%	3.33%	3.06%	4.9%	5.32%	2.68%
2026/01/27	10.94%	37.72%	7.61%	12.7%	6.36%	3.91%	2.68%	4.47%	9.06%	0.19%
2026/01/28	4.92%	46.96%	10.19%	10.56%	5.39%	3.22%	1.52%	2.41%	10.36%	1.21%
2026/01/29	9.33%	43.68%	11.39%	5.39%	3.28%	4.38%	1.03%	3.55%	13.08%	1.28%
2026/01/30	10.99%	43.3%	13.22%	7.82%	2.8%	3.45%	1.38%	3.18%	9.81%	1.47%
2026/01/31	38.1%	28.51%	13.29%	9.24%	2.82%	2.09%	1.57%	1.38%	1.16%	0.4%

binge.com.au
foxtel.com.au
stan.com.au
apple.com
paramountplus.com
kogan.com
disneyplus.com
amazon.com.au
primevideo.com
fetchtv.com.au

Foxtel dominated January’s PPC spend, peaking mid-month. Binge surged at month’s end, while Disney+ declined. Stan and Apple showed steady growth, with FetchTV trailing.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	42
2026/01/02	42
2026/01/03	40
2026/01/04	42
2026/01/05	39
2026/01/06	40
2026/01/07	40
2026/01/08	39
2026/01/09	39
2026/01/10	41
2026/01/11	40
2026/01/12	39
2026/01/13	40
2026/01/14	41
2026/01/15	40
2026/01/16	39
2026/01/17	42
2026/01/18	42
2026/01/19	46
2026/01/20	44
2026/01/21	44
2026/01/22	41
2026/01/23	44
2026/01/24	44
2026/01/25	45
2026/01/26	46
2026/01/27	45
2026/01/28	44
2026/01/29	44
2026/01/30	43
2026/01/31	42

Advertisers fluctuated in January, starting at 42, dipping to 39, then peaking at 46 mid-month. The month concluded with 42 advertisers, mirroring the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
stan.com.au	16.64%
apple.com	4.97%
foxtel.com.au	4.26%
amazon.com.au	0.79%
primevideo.com	0.28%
whistleout.com.au	-0.01%
retravision.com.au	-0.01%
dicksmith.com.au	-0.06%
binge.com.au	-0.66%
disneyplus.com	-27.29%

Disneyplus.com saw a significant drop of 27.29%, while stan.com.au surged by 16.64%. Apple.com and foxtel.com.au also experienced positive growth, with increases of 4.97% and 4.26%, respectively.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	binge.com.au	stan.com.au	foxtel.com.au	apple.com	kogan.com	paramountplus.com	amazon.com.au	disneyplus.com	primevideo.com	fetchtv.com.au
2026/01/01	9.32%	2.08%	8.3%	5.11%	10.7%	3.39%	2.41%	22.49%	31.03%	2.18%
2026/01/02	4.28%	3.43%	5.6%	6.18%	8.43%	5.3%	5.14%	26.27%	30.21%	2.74%
2026/01/03	7.08%	10.06%	7%	2.5%	9.51%	5.44%	6.86%	19.13%	26.44%	2.88%
2026/01/04	5%	12.57%	6%	6.17%	10.18%	2.17%	5.52%	25.88%	23.37%	0.81%
2026/01/05	10.24%	8.15%	7.62%	1.11%	8.19%	4.77%	3.06%	31.77%	18.95%	3.52%
2026/01/06	1.07%	3.93%	6.66%	6.95%	11.49%	3.64%	9.03%	28.12%	23.79%	2.47%
2026/01/07	5.74%	5.66%	12.02%	2.93%	9.57%	3.91%	4.72%	28.86%	22.73%	2.07%
2026/01/08	11.54%	10.04%	10.49%	2.47%	3.49%	5.88%	2.51%	28.51%	21.36%	1.68%
2026/01/09	12.44%	4.75%	10.97%	2.57%	2.91%	5.68%	1.61%	30.6%	24.15%	2.41%
2026/01/10	6.13%	10.75%	7.67%	6.02%	3.54%	3.53%	4.14%	29.74%	24.42%	2.1%
2026/01/11	7.33%	7.9%	7.79%	1.9%	4.46%	6.29%	8.13%	30.21%	21.7%	2.15%
2026/01/12	11.54%	16.28%	6.91%	1.22%	5.13%	2.64%	3.7%	27.9%	20.96%	1.55%
2026/01/13	6.01%	9.09%	7.94%	3.39%	4.74%	3.42%	4.17%	26.63%	31.83%	1.55%
2026/01/14	4.7%	16.06%	9.49%	1.45%	6.37%	3.08%	5.45%	27.01%	22.08%	2.36%
2026/01/15	3.24%	3.86%	6.52%	2.98%	6.04%	6.28%	4.54%	27.41%	33.65%	2.86%
2026/01/16	12.44%	4.75%	10.97%	2.57%	2.91%	5.67%	1.61%	30.6%	24.15%	2.41%
2026/01/17	3.82%	5.66%	15.11%	9.37%	3.38%	8.08%	4.23%	6.47%	39.65%	1.83%
2026/01/18	3.07%	3.27%	16.64%	4.19%	5.76%	5.31%	5.39%	11.25%	40.38%	1.73%
2026/01/19	4.31%	6.31%	7.36%	6.95%	3.14%	0.96%	3.32%	17.09%	45.9%	1.93%
2026/01/20	1.67%	29.23%	8.96%	4.69%	4.08%	0.63%	5.15%	20.57%	19.63%	2.35%
2026/01/21	5.06%	18.52%	19.14%	8.15%	5.29%	1.89%	6.95%	18.18%	12.09%	1.98%
2026/01/22	14.71%	22.15%	21.23%	3.17%	8%	9.75%	8.63%	2.67%	1.58%	4.7%
2026/01/23	5.98%	22.55%	10.71%	3.07%	3.67%	12.09%	5.22%	1.79%	30.2%	2.62%
2026/01/24	16.2%	13.62%	15.14%	9.89%	10.83%	7.49%	7.93%	1.83%	13.11%	1.45%
2026/01/25	18.32%	5.41%	13.23%	7.76%	8.09%	1.81%	7.67%	1.1%	31.74%	1.98%
2026/01/26	12.12%	4.89%	21.37%	13.72%	7.68%	2.15%	11.1%	2.43%	14.98%	4.34%
2026/01/27	13.46%	15.59%	11.8%	10.76%	6.81%	10.13%	8.17%	1.74%	18.46%	0.5%
2026/01/28	3.56%	21.67%	15.6%	10.12%	5.9%	8.03%	4.12%	0.83%	26.34%	1.38%
2026/01/29	9.58%	22.18%	12.45%	4.14%	7.27%	3.88%	5.67%	0.5%	30.56%	1.69%
2026/01/30	14.14%	25.36%	12.06%	7.33%	5.82%	3.75%	4.87%	0.65%	22.78%	1.52%
2026/01/31	34.36%	31.28%	10.6%	9.33%	4.36%	3.78%	2.53%	1.07%	0.74%	0.69%

binge.com.au
stan.com.au
foxtel.com.au
apple.com
kogan.com
paramountplus.com
amazon.com.au
disneyplus.com
primevideo.com
fetchtv.com.au

In January 2026, Disney+ started strong but declined, while Prime Video surged mid-month. Binge and Stan showed fluctuations, with Binge peaking at month’s end. Foxtel remained steady, and Fetch TV had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Apple TV | Watch now https://www.apple.com › au
New Apple Originals streaming every month. Watch now on Apple TV. Subscription required. Find...
2
Disney+ https://www.disneyplus.com
The Best Of Disney And More — Now with ESPN on Disney+ included in your subscription. Sign up to watch NBA, UFC, & more. From comedies & thrillers to crime & romcoms...
3
Get Foxtel Sport today | Limited time special offer https://www.foxtel.com.au › shop › foxtel_shop
Get it for $65/mth on a 12mth plan.Min cost $780.New customers only.Offer ends 09.02.2026. Get over 50 sports live, the world's best drama & HBO...
4
Watch on TV, Mobile, and More https://www.primevideo.com
Stream Anywhere, Anytime — Get more from the entertainment you love. Start your 30-day free trial, cancel anytime. Enjoy additional...
5
Stan | Start Streaming | The Biggest TV Shows & Movies https://www.stan.com.au
The Biggest Deal in Entertainment. Unlimited Access To TV Shows & Movies. Sign Up Today to Start Streaming Movies & TV Shows at Home or On The Go.

In the competitive world of streaming services, Apple TV, Disney+, Foxtel, Prime Video, and Stan captivate audiences with unique offerings. Apple TV entices with exclusive originals, while Disney+ combines beloved classics with sports. Foxtel highlights sports and drama, Prime Video offers flexibility, and Stan promises vast entertainment access.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services January 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Telecommunications Television and Streaming Services January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Telecommunications Television and Streaming Services January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services January 2026 Report for?

The AUS Telecommunications Television and Streaming Services January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis January 2026