Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Television and Streaming Services April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services April 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	21.1102168117
	78.8897831883

21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	13
	87

13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	5%
Navigational	20%
Seasonal	0%
Local	1%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	36.25
primevideo.com	30.79
binge.com.au	13.53
apple.com	7.04
foxtel.com.au	5.5
paramountplus.com	1.62
fetchtv.com.au	1.3
amazon.com.au	1.23
stan.com.au	0.84
hayu.com	0.72
others	1.18

disneyplus.com - 36.25%
primevideo.com - 30.79%
binge.com.au - 13.53%
apple.com - 7.04%
foxtel.com.au - 5.5%
paramountplus.com - 1.62%
fetchtv.com.au - 1.3%
amazon.com.au - 1.23%
stan.com.au - 0.84%
hayu.com - 0.72%
others - 1.18%

In the competitive landscape of Google PPC, Disney+ leads with a 36.25% click share, followed by Prime Video at 30.79%. Binge captures 13.53%, while Apple holds 7.04%. Foxtel, Paramount+, and Fetch TV trail behind. Others collectively account for 1.18%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	paramountplus.com	foxtel.com.au	binge.com.au	primevideo.com	disneyplus.com	apple.com	kogan.com	hayu.com	stan.com.au	restream.io
2026/04/01	12.57%	25.63%	15.08%	6.05%	17.74%	3.33%	1.38%	6.63%	5.54%	1.27%
2026/04/02	10.87%	34.34%	12.52%	2.08%	18.26%	2.75%	0.98%	8.62%	5.12%	2.15%
2026/04/03	13.66%	34.17%	10.65%	8.83%	17.28%	4.9%	1.62%	1.13%	2.65%	1.19%
2026/04/04	21.85%	19.07%	13.86%	15.95%	14.53%	2.45%	0.71%	2.36%	3.23%	2.15%
2026/04/05	16.42%	14.71%	13.87%	20.79%	22.21%	5%	0.79%	1.32%	2.12%	0%
2026/04/06	10.07%	18%	15.19%	25.56%	17.97%	2.95%	1.43%	1.28%	4.83%	0%
2026/04/07	8.91%	13.48%	14.84%	25.32%	21.32%	4.15%	1.07%	2.16%	1.41%	1.4%
2026/04/08	7.76%	0%	20.59%	33.72%	23.12%	2.31%	1.96%	1.6%	3.77%	0.73%
2026/04/09	9.07%	0%	24.2%	19%	32.17%	6.86%	1.49%	2.06%	2.67%	0%
2026/04/10	12.23%	10.57%	17.56%	22.12%	24.52%	1.33%	0.67%	1.27%	6.07%	1.61%
2026/04/11	5.42%	7.75%	20.04%	25.09%	23.57%	7.91%	2%	1.49%	0.99%	0%
2026/04/12	19.78%	4.51%	17.69%	23.02%	19.9%	3.29%	2.06%	1.21%	5.04%	0%
2026/04/13	11.23%	4.06%	15.85%	23.85%	21.13%	6.53%	0.92%	1.22%	6.72%	2.8%
2026/04/14	4.06%	8.79%	21.22%	22.21%	29.23%	4.4%	1.83%	1.51%	1.08%	0.34%
2026/04/15	8.08%	12.12%	21.09%	23.23%	22.68%	1.71%	1.91%	1.01%	1.73%	2.51%
2026/04/16	3.31%	16.44%	22.75%	13.91%	27.16%	5.54%	3.07%	1.64%	0.71%	0%
2026/04/17	6.88%	15.29%	19.85%	7.92%	23.8%	4.98%	3.43%	1.67%	7.25%	3.8%
2026/04/18	7.16%	11.27%	16.97%	21.68%	22.89%	4.24%	2.49%	1.27%	3.37%	4.11%
2026/04/19	9.6%	6.04%	16.85%	24.96%	23.89%	2.13%	1.74%	1.19%	4.95%	3.64%
2026/04/20	5.13%	8.02%	24.04%	22.52%	22.34%	5.16%	2.89%	1.59%	1.46%	0%
2026/04/21	5.93%	16.46%	26.34%	12.86%	17.12%	5.54%	1.24%	2.1%	2.76%	4.34%
2026/04/22	11.17%	14.62%	26.61%	12.38%	18.89%	4.94%	1.36%	1.27%	0.62%	4.44%
2026/04/23	17.98%	10.42%	20.25%	16.23%	21.26%	3.85%	1.83%	1.14%	2.31%	2.52%
2026/04/24	19.62%	12.03%	27.81%	11.8%	20.66%	1.71%	0.69%	1.59%	0.19%	0.35%
2026/04/25	27%	5.08%	22.51%	18.43%	14.69%	6.12%	1.15%	1.59%	0.41%	0%
2026/04/26	24.49%	7.32%	20.46%	22.13%	15.23%	3.69%	0.72%	1.09%	0.03%	3.26%
2026/04/27	28.56%	12.25%	20.92%	12.09%	15.09%	3.71%	1.16%	1.56%	0.04%	0%
2026/04/28	19.48%	21.29%	20.45%	13.26%	15.54%	3.76%	0.87%	1.44%	0.03%	1.34%
2026/04/29	31.03%	25.44%	14.91%	8.5%	11.92%	3.71%	0.78%	0.99%	0.73%	0%
2026/04/30	45.3%	20.44%	13.82%	9.53%	7.25%	1.45%	0.38%	0.37%	0.02%	0%

paramountplus.com
foxtel.com.au
binge.com.au
primevideo.com
disneyplus.com
apple.com
kogan.com
hayu.com
stan.com.au
restream.io

April saw Paramount Plus’ ad spend soar, peaking at 45.30% on the 30th. Meanwhile, Foxtel’s share fluctuated, ending at 20.44%. Binge maintained steady growth, closing at 13.82%. Prime Video’s spend peaked mid-month, finishing at 9.53%. Disney Plus experienced a decline, ending at 7.25%.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	38
2026/04/02	33
2026/04/03	36
2026/04/04	37
2026/04/05	34
2026/04/06	33
2026/04/07	34
2026/04/08	33
2026/04/09	33
2026/04/10	35
2026/04/11	38
2026/04/12	37
2026/04/13	36
2026/04/14	36
2026/04/15	36
2026/04/16	35
2026/04/17	36
2026/04/18	37
2026/04/19	39
2026/04/20	42
2026/04/21	41
2026/04/22	42
2026/04/23	41
2026/04/24	41
2026/04/25	42
2026/04/26	38
2026/04/27	36
2026/04/28	34
2026/04/29	35
2026/04/30	35

April began with 38 advertisers, fluctuating slightly mid-month. A peak of 42 was reached on April 20, maintaining high numbers until a slight dip to 35 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
binge.com.au	2.25%
foxtel.com.au	1.04%
paramountplus.com	1.01%
primevideo.com	0.24%
amazon.com.au	0.2%
hulu.com	-0.03%
codesports.com.au	-0.05%
apple.com	-0.39%
stan.com.au	-0.87%
disneyplus.com	-3.63%

Binge.com.au surged with a 2.25% click share increase, while Disneyplus.com faced a significant 3.63% decline.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	paramountplus.com	primevideo.com	binge.com.au	disneyplus.com	foxtel.com.au	apple.com	amazon.com.au	fetchtv.com.au	kogan.com	stan.com.au
2026/04/01	10.7%	15.04%	11.97%	33.79%	7.76%	4.71%	4.31%	0.91%	2.76%	2.06%
2026/04/02	8.27%	4.82%	14.41%	33.41%	17.62%	4.06%	2.12%	2.11%	2.29%	2.55%
2026/04/03	9.49%	10.44%	11.24%	31.97%	15%	5.74%	2.23%	1.77%	2.62%	6.25%
2026/04/04	14.63%	16.54%	13.84%	28.09%	9.28%	4.79%	3.4%	1.62%	1.39%	1.95%
2026/04/05	9.98%	24.57%	11.9%	32.6%	5.83%	7.86%	2.02%	1.01%	1.43%	1.41%
2026/04/06	5.79%	34.06%	11.45%	28.62%	7.17%	3.79%	2.14%	1.01%	2.61%	1.87%
2026/04/07	4.87%	32.14%	11.39%	30.34%	4.79%	5.1%	2.36%	0.78%	1.64%	2.68%
2026/04/08	3.5%	43.2%	12.94%	28.75%	0%	3.31%	1.77%	0.76%	2.44%	1.11%
2026/04/09	4.38%	25.18%	15.76%	39.75%	0%	7.3%	1.84%	0.85%	2.42%	0.82%
2026/04/10	7.23%	29.6%	13.88%	34.86%	4.69%	1.67%	1.65%	0.77%	1.12%	2.28%
2026/04/11	2.1%	32.77%	13.11%	31.16%	2.49%	8.94%	1.25%	1.79%	2.98%	0.26%
2026/04/12	13.29%	26.58%	13.98%	28.57%	1.63%	3.51%	2.62%	1.23%	3.41%	3.43%
2026/04/13	6.65%	28.73%	11.33%	29.71%	1.48%	9.49%	3.14%	1%	1.43%	2.95%
2026/04/14	2.36%	28.7%	15.43%	34.25%	2.63%	5.66%	4.01%	1.3%	2.89%	0.35%
2026/04/15	4.87%	32.84%	15.67%	30.34%	4.38%	2.51%	2.58%	0.72%	2.85%	0.52%
2026/04/16	2.01%	18.3%	17.2%	35.34%	5.93%	6.34%	5.93%	2.24%	4.58%	0.24%
2026/04/17	4.29%	10.84%	16.01%	36.26%	5.78%	6.1%	6.3%	1.89%	5.3%	2.73%
2026/04/18	4.55%	32.15%	12.6%	29.06%	3.93%	3.42%	2.67%	1.73%	3.92%	1.16%
2026/04/19	4.92%	26.14%	15.11%	31.13%	2.32%	4.16%	3.25%	1.59%	3.02%	3.67%
2026/04/20	3.14%	34.61%	15%	27.24%	2.28%	5.63%	2.81%	1.72%	3.98%	0.5%
2026/04/21	3.9%	22.1%	22.17%	25.93%	6.39%	6.83%	1.73%	3.4%	1.66%	1.22%
2026/04/22	8.17%	16.43%	22.29%	26.23%	6.65%	7.12%	4.89%	1.25%	2.37%	0.24%
2026/04/23	11.52%	26.76%	16.58%	26.88%	4.02%	4.98%	1.66%	1.02%	2.73%	1%
2026/04/24	12.84%	15.04%	24.15%	32.55%	4.93%	3.05%	2.6%	2.06%	1.17%	0.08%
2026/04/25	16.05%	26.49%	17.98%	23.81%	1.99%	6.36%	2.48%	1.45%	1.66%	0.16%
2026/04/26	16.92%	32.07%	16.11%	21.47%	2.83%	4.3%	1.29%	0.65%	1.04%	0.01%
2026/04/27	17.5%	16.12%	18.56%	31.17%	4.82%	3.9%	3.02%	1.04%	1.75%	0.02%
2026/04/28	12.45%	23.52%	16.75%	26.9%	8.62%	4.93%	2.58%	0.72%	1.26%	0.01%
2026/04/29	16.87%	16.54%	14.7%	25.57%	13.02%	6.2%	3.66%	0.37%	1.57%	0.32%
2026/04/30	25.97%	25.1%	15.79%	15.74%	10.55%	2.65%	2.08%	0.99%	0.63%	0.02%

paramountplus.com
primevideo.com
binge.com.au
disneyplus.com
foxtel.com.au
apple.com
amazon.com.au
fetchtv.com.au
kogan.com
stan.com.au

April saw Paramount Plus surge from 10.7% to 25.97%, while Prime Video fluctuated, peaking at 43.2%. Disney Plus started strong at 33.79%, ending at 15.74%. Binge maintained stability, and Foxtel rebounded late.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Apple TV | Watch now | Now streaming https://www.apple.com › au
New Apple Originals streaming every month. Watch now on Apple TV. Subscription required. Find Apple TV on the Apple TV app, available on Apple...
2
Get BINGE for $4 for 1 month - For a limited time only https://www.binge.com.au
New and returning customers only. Based on BINGE Standard only. Offer ends 9 May 2026.
3
Disney+ https://www.disneyplus.com
The Best Of Disney And More — Explore blockbuster movies and hit series. Starting from $15.99/mo. or $159.99/yr. All the newest...
4
Paramount+ Australia | Plans Start from $7.99/month https://www.paramountplus.com
Watch Live TV, Movies, Originals, Sports, News, and more. Plans start from $7.99/month.
5
Watch on TV, Mobile, and More | Stream Anywhere, Anytime https://www.primevideo.com
Enjoy additional benefits like fast, free shipping when you sign up for Prime. Get more from the...

In the competitive landscape of streaming services, Apple TV entices with exclusive originals, while BINGE offers a tempting $4 trial. Disney+ showcases blockbuster content, Paramount+ highlights diverse entertainment, and Prime Video emphasizes versatility and added perks. Each ad uniquely captures audience interest.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Television and Streaming Services April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Television and Streaming Services April 2026 Report?

The AUS Telecommunications Television and Streaming Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services April 2026 Report for?

The AUS Telecommunications Television and Streaming Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2026