Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Television and Streaming Services April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services April 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.571054882
	87.428945118

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	12
	88

12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	5%
Navigational	22%
Seasonal	0%
Local	0%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	36.25
primevideo.com	30.79
binge.com.au	13.53
apple.com	7.04
foxtel.com.au	5.5
paramountplus.com	1.62
fetchtv.com.au	1.3
amazon.com.au	1.23
stan.com.au	0.84
hayu.com	0.72
others	1.18

disneyplus.com - 36.25%
primevideo.com - 30.79%
binge.com.au - 13.53%
apple.com - 7.04%
foxtel.com.au - 5.5%
paramountplus.com - 1.62%
fetchtv.com.au - 1.3%
amazon.com.au - 1.23%
stan.com.au - 0.84%
hayu.com - 0.72%
others - 1.18%

In the competitive landscape of Google PPC, Disney+ leads with a 36.25% click share, followed by Prime Video at 30.79%. Binge captures 13.53%, while Apple holds 7.04%. Foxtel, Paramount+, and Fetch TV trail behind. Others collectively account for 1.18%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	paramountplus.com	foxtel.com.au	binge.com.au	primevideo.com	disneyplus.com	apple.com	kogan.com	hayu.com	stan.com.au	restream.io
2026/04/01	12.57%	25.63%	15.08%	6.05%	17.74%	3.33%	1.38%	6.63%	5.54%	1.27%
2026/04/02	10.87%	34.34%	12.52%	2.08%	18.26%	2.75%	0.98%	8.62%	5.12%	2.15%
2026/04/03	13.66%	34.17%	10.65%	8.83%	17.28%	4.9%	1.62%	1.13%	2.65%	1.19%
2026/04/04	21.85%	19.07%	13.86%	15.95%	14.53%	2.45%	0.71%	2.36%	3.23%	2.15%
2026/04/05	16.42%	14.71%	13.87%	20.79%	22.21%	5%	0.79%	1.32%	2.12%	0%
2026/04/06	10.07%	18%	15.19%	25.56%	17.97%	2.95%	1.43%	1.28%	4.83%	0%
2026/04/07	8.91%	13.48%	14.84%	25.32%	21.32%	4.15%	1.07%	2.16%	1.41%	1.4%
2026/04/08	7.76%	0%	20.59%	33.72%	23.12%	2.31%	1.96%	1.6%	3.77%	0.73%
2026/04/09	9.07%	0%	24.2%	19%	32.17%	6.86%	1.49%	2.06%	2.67%	0%
2026/04/10	12.23%	10.57%	17.56%	22.12%	24.52%	1.33%	0.67%	1.27%	6.07%	1.61%
2026/04/11	5.42%	7.75%	20.04%	25.09%	23.57%	7.91%	2%	1.49%	0.99%	0%
2026/04/12	19.78%	4.51%	17.69%	23.02%	19.9%	3.29%	2.06%	1.21%	5.04%	0%
2026/04/13	11.23%	4.06%	15.85%	23.85%	21.13%	6.53%	0.92%	1.22%	6.72%	2.8%
2026/04/14	4.06%	8.79%	21.22%	22.21%	29.23%	4.4%	1.83%	1.51%	1.08%	0.34%
2026/04/15	8.08%	12.12%	21.09%	23.23%	22.68%	1.71%	1.91%	1.01%	1.73%	2.51%
2026/04/16	3.31%	16.44%	22.75%	13.91%	27.16%	5.54%	3.07%	1.64%	0.71%	0%
2026/04/17	6.88%	15.29%	19.85%	7.92%	23.8%	4.98%	3.43%	1.67%	7.25%	3.8%
2026/04/18	7.16%	11.27%	16.97%	21.68%	22.89%	4.24%	2.49%	1.27%	3.37%	4.11%
2026/04/19	9.6%	6.04%	16.85%	24.96%	23.89%	2.13%	1.74%	1.19%	4.95%	3.64%
2026/04/20	5.13%	8.02%	24.04%	22.52%	22.34%	5.16%	2.89%	1.59%	1.46%	0%
2026/04/21	5.93%	16.46%	26.34%	12.86%	17.12%	5.54%	1.24%	2.1%	2.76%	4.34%
2026/04/22	11.17%	14.62%	26.61%	12.38%	18.89%	4.94%	1.36%	1.27%	0.62%	4.44%
2026/04/23	17.98%	10.42%	20.25%	16.23%	21.26%	3.85%	1.83%	1.14%	2.31%	2.52%
2026/04/24	19.62%	12.03%	27.81%	11.8%	20.66%	1.71%	0.69%	1.59%	0.19%	0.35%
2026/04/25	27%	5.08%	22.51%	18.43%	14.69%	6.12%	1.15%	1.59%	0.41%	0%
2026/04/26	24.49%	7.32%	20.46%	22.13%	15.23%	3.69%	0.72%	1.09%	0.03%	3.26%
2026/04/27	28.56%	12.25%	20.92%	12.09%	15.09%	3.71%	1.16%	1.56%	0.04%	0%
2026/04/28	19.48%	21.29%	20.45%	13.26%	15.54%	3.76%	0.87%	1.44%	0.03%	1.34%
2026/04/29	31.03%	25.44%	14.91%	8.5%	11.92%	3.71%	0.78%	0.99%	0.73%	0%
2026/04/30	45.3%	20.44%	13.82%	9.53%	7.25%	1.45%	0.38%	0.37%	0.02%	0%

paramountplus.com
foxtel.com.au
binge.com.au
primevideo.com
disneyplus.com
apple.com
kogan.com
hayu.com
stan.com.au
restream.io

April saw paramountplus.com surge, peaking at 45.30% on the 30th. Meanwhile, foxtel.com.au fluctuated, ending at 20.44%. binge.com.au maintained steady growth, closing at 13.82%. primevideo.com peaked mid-month, finishing at 9.53%. disneyplus.com started strong but declined to 7.25%. apple.com and restream.io remained low, while kogan.com and hayu.com saw minimal activity. stan.com.au ended with negligible presence.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	38
2026/04/02	33
2026/04/03	36
2026/04/04	37
2026/04/05	34
2026/04/06	33
2026/04/07	34
2026/04/08	33
2026/04/09	33
2026/04/10	35
2026/04/11	38
2026/04/12	37
2026/04/13	36
2026/04/14	36
2026/04/15	36
2026/04/16	35
2026/04/17	36
2026/04/18	37
2026/04/19	39
2026/04/20	42
2026/04/21	41
2026/04/22	42
2026/04/23	41
2026/04/24	41
2026/04/25	42
2026/04/26	38
2026/04/27	36
2026/04/28	34
2026/04/29	35
2026/04/30	35

April began with 38 advertisers, fluctuating mid-month, peaking at 42 on April 20th. The month concluded with 35 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
binge.com.au	2.25%
foxtel.com.au	1.04%
paramountplus.com	1.01%
primevideo.com	0.24%
amazon.com.au	0.2%
hulu.com	-0.03%
codesports.com.au	-0.05%
apple.com	-0.39%
stan.com.au	-0.87%
disneyplus.com	-3.63%

Binge.com.au surged with a 2.25% click share increase, while Disneyplus.com faced a significant 3.63% decline.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	paramountplus.com	primevideo.com	binge.com.au	disneyplus.com	foxtel.com.au	apple.com	amazon.com.au	fetchtv.com.au	kogan.com	stan.com.au
2026/04/01	10.7%	15.04%	11.97%	33.79%	7.76%	4.71%	4.31%	0.91%	2.76%	2.06%
2026/04/02	8.27%	4.82%	14.41%	33.41%	17.62%	4.06%	2.12%	2.11%	2.29%	2.55%
2026/04/03	9.49%	10.44%	11.24%	31.97%	15%	5.74%	2.23%	1.77%	2.62%	6.25%
2026/04/04	14.63%	16.54%	13.84%	28.09%	9.28%	4.79%	3.4%	1.62%	1.39%	1.95%
2026/04/05	9.98%	24.57%	11.9%	32.6%	5.83%	7.86%	2.02%	1.01%	1.43%	1.41%
2026/04/06	5.79%	34.06%	11.45%	28.62%	7.17%	3.79%	2.14%	1.01%	2.61%	1.87%
2026/04/07	4.87%	32.14%	11.39%	30.34%	4.79%	5.1%	2.36%	0.78%	1.64%	2.68%
2026/04/08	3.5%	43.2%	12.94%	28.75%	0%	3.31%	1.77%	0.76%	2.44%	1.11%
2026/04/09	4.38%	25.18%	15.76%	39.75%	0%	7.3%	1.84%	0.85%	2.42%	0.82%
2026/04/10	7.23%	29.6%	13.88%	34.86%	4.69%	1.67%	1.65%	0.77%	1.12%	2.28%
2026/04/11	2.1%	32.77%	13.11%	31.16%	2.49%	8.94%	1.25%	1.79%	2.98%	0.26%
2026/04/12	13.29%	26.58%	13.98%	28.57%	1.63%	3.51%	2.62%	1.23%	3.41%	3.43%
2026/04/13	6.65%	28.73%	11.33%	29.71%	1.48%	9.49%	3.14%	1%	1.43%	2.95%
2026/04/14	2.36%	28.7%	15.43%	34.25%	2.63%	5.66%	4.01%	1.3%	2.89%	0.35%
2026/04/15	4.87%	32.84%	15.67%	30.34%	4.38%	2.51%	2.58%	0.72%	2.85%	0.52%
2026/04/16	2.01%	18.3%	17.2%	35.34%	5.93%	6.34%	5.93%	2.24%	4.58%	0.24%
2026/04/17	4.29%	10.84%	16.01%	36.26%	5.78%	6.1%	6.3%	1.89%	5.3%	2.73%
2026/04/18	4.55%	32.15%	12.6%	29.06%	3.93%	3.42%	2.67%	1.73%	3.92%	1.16%
2026/04/19	4.92%	26.14%	15.11%	31.13%	2.32%	4.16%	3.25%	1.59%	3.02%	3.67%
2026/04/20	3.14%	34.61%	15%	27.24%	2.28%	5.63%	2.81%	1.72%	3.98%	0.5%
2026/04/21	3.9%	22.1%	22.17%	25.93%	6.39%	6.83%	1.73%	3.4%	1.66%	1.22%
2026/04/22	8.17%	16.43%	22.29%	26.23%	6.65%	7.12%	4.89%	1.25%	2.37%	0.24%
2026/04/23	11.52%	26.76%	16.58%	26.88%	4.02%	4.98%	1.66%	1.02%	2.73%	1%
2026/04/24	12.84%	15.04%	24.15%	32.55%	4.93%	3.05%	2.6%	2.06%	1.17%	0.08%
2026/04/25	16.05%	26.49%	17.98%	23.81%	1.99%	6.36%	2.48%	1.45%	1.66%	0.16%
2026/04/26	16.92%	32.07%	16.11%	21.47%	2.83%	4.3%	1.29%	0.65%	1.04%	0.01%
2026/04/27	17.5%	16.12%	18.56%	31.17%	4.82%	3.9%	3.02%	1.04%	1.75%	0.02%
2026/04/28	12.45%	23.52%	16.75%	26.9%	8.62%	4.93%	2.58%	0.72%	1.26%	0.01%
2026/04/29	16.87%	16.54%	14.7%	25.57%	13.02%	6.2%	3.66%	0.37%	1.57%	0.32%
2026/04/30	25.97%	25.1%	15.79%	15.74%	10.55%	2.65%	2.08%	0.99%	0.63%	0.02%

paramountplus.com
primevideo.com
binge.com.au
disneyplus.com
foxtel.com.au
apple.com
amazon.com.au
fetchtv.com.au
kogan.com
stan.com.au

April saw Paramount Plus’ impression share soar from 10.7% to 25.97%, while Prime Video fluctuated, peaking at 43.2%. Disney Plus started strong but ended at 15.74%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Apple TV - Watch now - Now streaming https://www.apple.com › au
New Apple Originals streaming every month. Watch now on Apple TV. Subscription required. Find Apple TV on the Apple TV app, available on Apple...
2
Get BINGE for $4 for 1 month https://www.binge.com.au
For a limited time only — New and returning customers only. Based on BINGE Standard only. Offer ends 9 May 2026.
3
Disney+ https://www.disneyplus.com
The Best Of Disney And More — Explore blockbuster movies and hit series. Starting from $15.99/mo. or $159.99/yr. All the newest...
4
Paramount+ Australia - Plans Start from $7.99/month https://www.paramountplus.com
Watch Live TV, Movies, Originals, Sports, News, and more. Plans start from $7.99/month.
5
Watch on TV, Mobile, and More https://www.primevideo.com
Stream Anywhere, Anytime — Enjoy additional benefits like fast, free shipping when you sign up for Prime. Get more from the...

In the competitive world of streaming services, Apple TV entices with exclusive originals, while BINGE offers a tempting $4 trial. Disney+ highlights its vast content library, Paramount+ emphasizes affordability, and Prime Video promotes versatility and added perks.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Television and Streaming Services April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Television and Streaming Services April 2026 Report?

The AUS Telecommunications Television and Streaming Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services April 2026 Report for?

The AUS Telecommunications Television and Streaming Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2026