Why is the AUS Telecommunications Television and Streaming Services August 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Television and Streaming Services August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services August 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.849811821
	65.150188179

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	7
	93

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	2%
Navigational	14%
Seasonal	0%
Local	0%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	30.95
primevideo.com	28.25
foxtel.com.au	15.19
binge.com.au	12.25
apple.com	9.8
amazon.com.au	1.1
paramountplus.com	1.06
hayu.com	0.65
kogan.com	0.48
choice.com.au	0.09
others	0.18

disneyplus.com - 30.95%
primevideo.com - 28.25%
foxtel.com.au - 15.19%
binge.com.au - 12.25%
apple.com - 9.8%
amazon.com.au - 1.1%
paramountplus.com - 1.06%
hayu.com - 0.65%
kogan.com - 0.48%
choice.com.au - 0.09%
others - 0.18%

Disneyplus.com leads with 30.95% click share, followed by primevideo.com at 28.25%. Others collectively hold 18%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	foxtel.com.au	disneyplus.com	binge.com.au	apple.com	primevideo.com	paramountplus.com	choice.com.au	hayu.com	amazon.com.au	kogan.com
2026/08/01	17.71%	23.68%	22.73%	4.07%	8.03%	16.22%	0.42%	2.34%	1.02%	1.19%
2026/08/02	24.85%	24.86%	24.09%	3.83%	5.16%	10.6%	0.01%	2.45%	0.58%	2.06%
2026/08/03	22.3%	27.32%	28.09%	4.21%	3.79%	7.15%	0.47%	2.54%	0.97%	1.27%
2026/08/04	16.76%	27.73%	24.56%	4.95%	2.41%	11.87%	0.2%	5.44%	0.71%	2.44%
2026/08/05	33.85%	26.42%	21.4%	8.92%	1.92%	4.9%	0.1%	0.83%	0.79%	0.77%
2026/08/06	35.12%	24.63%	17.76%	6.37%	4.84%	7.35%	0.05%	0.91%	0.69%	0.99%
2026/08/07	16.24%	30.17%	27.48%	7.24%	3.31%	9.3%	3.06%	0.86%	0.72%	1.01%
2026/08/08	21.52%	38.62%	21.97%	6.26%	5.98%	0.73%	0.01%	1.22%	0.9%	1.47%
2026/08/09	18.7%	25.42%	27.42%	8.84%	7.99%	6.13%	0.15%	1.17%	1.8%	0.29%
2026/08/10	19.73%	40.92%	24.29%	7.18%	1.54%	2.04%	0%	1.24%	1.54%	1.06%
2026/08/11	36.72%	19.84%	22.17%	9.42%	3.71%	3.08%	0.2%	0.99%	1.3%	2.01%
2026/08/12	20.8%	28.48%	21.55%	7.9%	7.35%	5.72%	3.65%	3.14%	0.69%	0.46%
2026/08/13	28.71%	30.33%	20.23%	7.35%	5.3%	5.22%	0.21%	0.84%	1.03%	0.19%
2026/08/14	26.3%	29.41%	15.53%	5.89%	5.25%	15.19%	0.17%	0.7%	0.66%	0.67%
2026/08/15	20.06%	28.74%	19.58%	3.56%	7.1%	14.11%	0.01%	1.96%	0.88%	1.13%
2026/08/16	31.13%	22%	23.46%	7.27%	5.5%	7.15%	0.01%	0.86%	1.05%	0.77%
2026/08/17	32.15%	27.5%	17.82%	2.43%	5.82%	11.53%	0%	0.86%	0.71%	0.69%
2026/08/18	32.36%	25.35%	17.37%	8.69%	5.04%	7.97%	0%	0.69%	1.09%	0.69%
2026/08/19	31.42%	31.16%	16.97%	4.39%	8.15%	4.64%	0%	0.91%	1.02%	1.11%
2026/08/20	25.68%	28.73%	20.55%	6.95%	7%	8.21%	0%	0.96%	0.9%	0.38%
2026/08/21	28.89%	29.39%	18.29%	8.91%	6.86%	2.54%	2.13%	0.93%	1.09%	0.46%
2026/08/22	23.06%	25.93%	22.78%	7.35%	6.27%	10.77%	0%	0.92%	1.08%	0.63%
2026/08/23	16.56%	29.8%	22.49%	7.66%	5.73%	11.92%	0%	3.31%	0.97%	0.93%
2026/08/24	24.88%	23.62%	22.09%	7.03%	5.8%	13.28%	0%	0.92%	0.78%	1.03%
2026/08/25	22.56%	24.76%	23.96%	5.78%	6.89%	13.01%	0.15%	0.9%	1.03%	0.37%
2026/08/26	22.06%	35.99%	21.27%	7.1%	5.48%	4.76%	0%	1.09%	0.96%	0.44%
2026/08/27	20.24%	27.61%	22.13%	6.2%	7.11%	13.52%	0%	1.03%	0.89%	0.59%
2026/08/28	22.32%	29.24%	22.73%	9.33%	4.76%	7.7%	0.18%	0.83%	1.29%	1.08%
2026/08/29	23%	23.82%	24.77%	8.81%	5.08%	8.31%	0%	4.5%	1.06%	0.49%
2026/08/30	24.8%	22.43%	20.96%	8.46%	5.44%	13.53%	0%	3.04%	0.78%	0.37%
2026/08/31	28.63%	25.11%	18.47%	8.99%	6.27%	5.66%	4.57%	1.14%	0.91%	0.15%

foxtel.com.au
disneyplus.com
binge.com.au
apple.com
primevideo.com
paramountplus.com
choice.com.au
hayu.com
amazon.com.au
kogan.com

In August 2026, Foxtel’s PPC spend fluctuated, peaking mid-month. Disney+ saw a significant spike on August 10. Binge’s spend was steady, while Apple and Prime Video had minor variations. Paramount+ had a notable rise mid-month.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	34
2026/08/02	36
2026/08/03	35
2026/08/04	34
2026/08/05	26
2026/08/06	28
2026/08/07	29
2026/08/08	25
2026/08/09	23
2026/08/10	24
2026/08/11	27
2026/08/12	22
2026/08/13	24
2026/08/14	21
2026/08/15	19
2026/08/16	20
2026/08/17	18
2026/08/18	18
2026/08/19	17
2026/08/20	22
2026/08/21	21
2026/08/22	26
2026/08/23	24
2026/08/24	21
2026/08/25	20
2026/08/26	21
2026/08/27	22
2026/08/28	25
2026/08/29	21
2026/08/30	20
2026/08/31	21

August began with 34 advertisers, peaking at 36, then declining to 17 mid-month. A slight recovery followed, ending at 21.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
primevideo.com	6.13%
apple.com	0.6%
paramountplus.com	0.07%
aliexpress.com	0.02%
whistleout.com.au	0.02%
hayu.com	-0.04%
kogan.com	-0.23%
binge.com.au	-1.15%
foxtel.com.au	-1.49%
disneyplus.com	-3.79%

Primevideo.com surged with a 6.13% click share increase, while disneyplus.com faced a significant 3.79% decline.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	disneyplus.com	primevideo.com	foxtel.com.au	apple.com	binge.com.au	paramountplus.com	choice.com.au	amazon.com.au	hayu.com	kogan.com
2026/08/01	23.85%	20.16%	10.49%	5.88%	18.39%	12.44%	0.31%	2.42%	1.37%	2.22%
2026/08/02	23.71%	19.88%	15.46%	4.36%	18.77%	9.06%	0.04%	1.69%	1.3%	4.43%
2026/08/03	28.36%	14.62%	14.7%	4.35%	22.7%	6.37%	0.31%	2.8%	1.38%	2.8%
2026/08/04	25.03%	9.28%	11.21%	5.76%	22.94%	11.79%	0.09%	2.31%	3.33%	5.36%
2026/08/05	28.39%	7.94%	22.07%	12.93%	17.79%	4.99%	0.19%	2.98%	0.52%	2.04%
2026/08/06	26.6%	20.13%	22.39%	6.89%	11.36%	6.53%	0.16%	2.31%	0.51%	2.1%
2026/08/07	29.21%	12.96%	11.45%	7.44%	17.43%	10.14%	2.84%	2.35%	0.46%	2.42%
2026/08/08	40.45%	21.07%	11.97%	7.68%	11.56%	0.32%	0.01%	2.05%	0.67%	2.93%
2026/08/09	23.24%	26.03%	11.64%	10.1%	17.71%	4.26%	0.07%	3.17%	1.84%	0.59%
2026/08/10	40.33%	6.07%	16.94%	11.37%	15.52%	2.03%	0.01%	4.46%	0.75%	2.08%
2026/08/11	22.14%	12.07%	24.5%	12.15%	14.61%	3.88%	0.25%	3.8%	0.58%	4.98%
2026/08/12	25.88%	25.81%	12.67%	10.99%	13.02%	4.16%	2.89%	1.83%	1.5%	1.11%
2026/08/13	27.87%	21.06%	18.6%	10.21%	13.49%	3.98%	0.09%	3.24%	0.5%	0.49%
2026/08/14	27.08%	21.5%	15.45%	8.18%	9.88%	12.99%	0.07%	2.26%	0.4%	1.91%
2026/08/15	25.62%	26.55%	14.13%	2.92%	10.88%	11.49%	0.01%	2.75%	1.67%	1.93%
2026/08/16	21.84%	20.73%	21.74%	8.15%	16.15%	5.54%	0.01%	3.09%	0.49%	1.82%
2026/08/17	26.33%	23.22%	18.87%	3.9%	12.4%	9.74%	0.01%	2.49%	0.5%	1.98%
2026/08/18	25.74%	19.53%	20.8%	11.09%	9.88%	6.8%	0.01%	3.16%	0.39%	1.78%
2026/08/19	26.2%	28.67%	21.5%	5.6%	9.26%	3.22%	0%	2.83%	0.46%	1.97%
2026/08/20	25.87%	26.13%	16.77%	8.5%	12.01%	6.07%	0.01%	2.71%	0.49%	0.94%
2026/08/21	25.83%	25.07%	18.22%	11.27%	9.95%	2.12%	1.81%	2.95%	0.48%	1.34%
2026/08/22	23.81%	23.2%	13.67%	9.04%	17%	7.93%	0%	2.85%	0.5%	1.22%
2026/08/23	26.62%	21.93%	10.77%	9.99%	14.17%	9.63%	0%	2.62%	1.71%	2.1%
2026/08/24	23.22%	23.06%	17.69%	6.78%	13.78%	10.72%	0%	1.69%	0.47%	2.22%
2026/08/25	22.66%	25.72%	14.1%	5.87%	17.12%	9.85%	0.05%	2.88%	0.45%	0.93%
2026/08/26	33.69%	21.48%	14.56%	8.49%	12.68%	3.72%	0%	3.08%	0.62%	1.06%
2026/08/27	26.07%	26.32%	12.89%	6.92%	12.78%	10.11%	0%	2.52%	0.51%	1.53%
2026/08/28	27.84%	18.11%	14.52%	12.24%	14.14%	5.96%	0.07%	3.32%	0.46%	2.61%
2026/08/29	25.13%	19.58%	15.73%	11.34%	15.12%	6.5%	0%	3%	2.37%	1.13%
2026/08/30	23.05%	21.25%	15.62%	10.53%	13.68%	10.71%	0%	2.6%	1.62%	0.72%
2026/08/31	23.84%	23.45%	18.95%	11.3%	10.28%	4.38%	3.9%	2.46%	0.87%	0.35%

disneyplus.com
primevideo.com
foxtel.com.au
apple.com
binge.com.au
paramountplus.com
choice.com.au
amazon.com.au
hayu.com
kogan.com

Disneyplus.com saw fluctuating impressions, peaking at 40.45% on August 8. Primevideo.com had a notable rise on August 19 with 28.67%. Foxtel.com.au’s highest was 24.5% on August 11. Apple.com remained steady, while binge.com.au peaked early. Paramountplus.com had a low month, ending at 4.38%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Apple TV | Watch now https://www.apple.com › au
New Apple Originals streaming every month. Watch now on Apple TV. Subscription required. Find Apple TV on the Apple TV app, available on Apple devices, smart TVs, and more. Stream live sport.
2
Disney+ | Find The Plan Perfect For You https://www.disneyplus.com
Explore all the plans Disney+ has to offer and start streaming today. Great sports and entertainment, there's something for everyone on Disney+.
3
Foxtel's Winter Sale - Sport, Netflix & HBO Max https://www.foxtel.com.au
Drama, live sport in 4K Ultra HD, movies, Foxtel Originals, Netflix & HBO Max included. Entertain the whole family with Foxtel. New customers only.
4
Paramount+ Australia | Official Website https://www.paramountplus.com
Huge variety of iconic drama, action, reality, comedy, docs and kids shows on Paramount+. Stream all your favourite movies & exclusive series. Live News.
5
Prime Video - Amazon Prime Video - Amazon Prime https://www.primevideo.com
Watch now on Prime Video for a wide selection of movies, TV shows, live TV, and sports. Amazon.com Sign up for Prime Video. Join Online. Contact Us. Get Help. Subtitles Available. See Genres.

In the competitive landscape of streaming services, Apple TV, Disney+, Foxtel, Paramount+, and Prime Video captivate audiences with diverse offerings. Apple TV highlights exclusive originals and live sports, while Disney+ emphasizes varied plans for all tastes. Foxtel combines drama, sports, and popular networks, Paramount+ showcases iconic genres, and Prime Video offers a vast selection of entertainment.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services August 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Television and Streaming Services August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Television and Streaming Services August 2026 Report?

The AUS Telecommunications Television and Streaming Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services August 2026 Report for?

The AUS Telecommunications Television and Streaming Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis August 2026