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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
primevideo.com 41.28
stan.com.au 29.75
disneyplus.com 14.61
foxtel.com.au 7.47
amazon.com.au 3.5
kogan.com 0.91
apple.com 0.86
paramountplus.com 0.61
hayu.com 0.2
samsung.com 0.17
others 0.64

Copyright © Adthena. All rights reserved.

Primevideo.com leads with 41.28% click share, followed by stan.com.au at 29.75%. Disneyplus.com holds 14.61%, while others collectively capture 0.64%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date disneyplus.com primevideo.com foxtel.com.au paramountplus.com amazon.com.au stan.com.au kogan.com hayu.com apple.com binge.com.au
2025/04/01 21.54% 28% 19.79% 5.21% 10.89% 9.08% 2.14% 0.68% 0% 0.81%
2025/04/02 63.3% 11.94% 9.26% 3.64% 5.09% 2.67% 1.65% 0.38% 0% 1.33%
2025/04/03 65.71% 9.72% 9.88% 5.49% 2.65% 2.73% 1.22% 0.2% 0% 1.42%
2025/04/04 65.51% 11.25% 10% 3.89% 1.95% 2.84% 1.22% 0.49% 0% 1.44%
2025/04/05 59.32% 14.09% 9.59% 5.85% 3.96% 2.84% 1.51% 0.57% 0% 1.19%
2025/04/06 67.51% 12.35% 6.16% 2.04% 4.87% 2.99% 0.96% 0.53% 0% 1.18%
2025/04/07 66.78% 15.09% 5.17% 0.15% 6.97% 2.89% 0.84% 0.23% 0.03% 1.09%
2025/04/08 66.32% 11.88% 8.56% 2.11% 4.71% 2.78% 1.48% 0.6% 0% 0.11%
2025/04/09 66.15% 10.28% 8.53% 4.01% 5.29% 2.92% 1.57% 0.38% 0.01% 0.08%
2025/04/10 63.37% 14.24% 11.68% 0.19% 5.35% 2.89% 0.96% 0.14% 0.01% 0.06%
2025/04/11 60.9% 12.57% 9.2% 3.87% 6.31% 2.82% 0.98% 0.39% 1.91% 0.05%
2025/04/12 68.44% 10.49% 4.33% 2.38% 5.91% 3.41% 1.4% 0.56% 1.68% 0.05%
2025/04/13 62.76% 10.64% 10.78% 4.02% 4.29% 2.85% 1.47% 0.51% 1.49% 0.04%
2025/04/14 67.52% 10.55% 5.15% 5.95% 5.26% 2.82% 1.31% 0.32% 0.01% 0.01%
2025/04/15 67.84% 9.54% 7.71% 3.59% 5.37% 2.68% 0.97% 0.41% 1.34% 0%
2025/04/16 64.32% 15.51% 9.93% 0.19% 5.27% 2.08% 1.11% 0.44% 0.01% 0%
2025/04/17 56% 16.59% 14.22% 0.1% 6.46% 3.68% 1.23% 0.36% 0.01% 0%
2025/04/18 55.62% 17.96% 12.46% 0.09% 8.08% 1.93% 1.72% 0.49% 0.02% 0%
2025/04/19 52.53% 13.84% 9.54% 9.4% 6.11% 3.05% 2.33% 0.84% 0.01% 0%
2025/04/20 41.67% 14.78% 18.08% 8.42% 8.68% 3.98% 1.43% 0.79% 0.26% 0%
2025/04/21 43% 17.59% 14.54% 11.48% 6.19% 2.42% 1.24% 1.09% 0.04% 0%
2025/04/22 47.89% 20.84% 10% 6.35% 6.41% 3.59% 1.47% 0.77% 0.85% 0%
2025/04/23 40.43% 16.87% 11.55% 17.58% 5.87% 2.83% 2.13% 0.38% 0.72% 0%
2025/04/24 19.41% 19.57% 19.88% 15.28% 10.82% 4.61% 4.02% 0.42% 2.34% 0%
2025/04/25 41.36% 20.07% 12.83% 10.92% 7.79% 3.9% 1.34% 0.36% 0.01% 0%
2025/04/26 24.75% 28.94% 15.33% 10.92% 8.83% 4.67% 3.24% 0.76% 0.02% 0%
2025/04/27 20.52% 26.96% 10.99% 19.09% 11.01% 3.64% 2.31% 0.3% 3.27% 0%
2025/04/28 24.96% 30.96% 16.52% 4.22% 7.83% 5.55% 2.54% 0.6% 4.62% 0%
2025/04/29 28.25% 26.68% 18.63% 9.24% 5.98% 4.76% 3.34% 0.32% 0.92% 0%
2025/04/30 35.77% 20.07% 16.78% 10.51% 8.07% 3.07% 2.62% 0.92% 0.02% 0%

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Disney+ dominated early April, peaking at 68.44% on the 12th, but declined to 35.77% by month’s end. Prime Video and Foxtel saw steady gains, while Paramount+ surged mid-month. April concluded with Disney+ leading, yet weakened.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 52
2025/04/02 49
2025/04/03 48
2025/04/04 49
2025/04/05 49
2025/04/06 48
2025/04/07 49
2025/04/08 49
2025/04/09 49
2025/04/10 48
2025/04/11 45
2025/04/12 46
2025/04/13 46
2025/04/14 48
2025/04/15 49
2025/04/16 48
2025/04/17 44
2025/04/18 47
2025/04/19 48
2025/04/20 47
2025/04/21 48
2025/04/22 44
2025/04/23 44
2025/04/24 49
2025/04/25 43
2025/04/26 44
2025/04/27 47
2025/04/28 46
2025/04/29 45
2025/04/30 46

Copyright © Adthena. All rights reserved.

April began with 52 advertisers, fluctuating throughout the month, reaching a low of 43 on April 25. The month concluded with 46 advertisers, indicating a slight decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
primevideo.com 8.99%
foxtel.com.au 2.01%
apple.com 0.76%
amazon.com.au 0.68%
paramountplus.com 0.5%
lg.com -0.03%
fetchtv.com.au -0.09%
binge.com.au -0.24%
stan.com.au -2.13%
disneyplus.com -11.01%

Copyright © Adthena. All rights reserved.

Primevideo.com surged with an 8.99% click share increase, while disneyplus.com plummeted by 11.01%. Foxtel.com.au gained 2.01%, contrasting stan.com.au’s 2.13% drop.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date primevideo.com stan.com.au amazon.com.au disneyplus.com foxtel.com.au paramountplus.com kogan.com samsung.com aliexpress.com apple.com
2025/04/01 27.21% 23.65% 12.55% 19.94% 8.78% 2.53% 3.16% 0.5% 0.12% 0%
2025/04/02 25.18% 24.93% 10.92% 20.23% 7.65% 4.24% 4.58% 0.31% 0.25% 0%
2025/04/03 22.48% 26.7% 6.89% 22.14% 8.27% 6.77% 3.64% 0.34% 0.57% 0%
2025/04/04 24.59% 26.58% 6.53% 21.41% 8.73% 4.7% 3.66% 0.76% 0.08% 0%
2025/04/05 28.29% 24.08% 9.69% 17.55% 7.32% 6.16% 3.83% 0.67% 0.33% 0%
2025/04/06 26.77% 26.6% 11.64% 21.54% 5.6% 2.28% 2.53% 0.26% 0.41% 0%
2025/04/07 31.57% 25.07% 15.13% 19.8% 4.07% 0.08% 2.08% 0.56% 0.27% 0.05%
2025/04/08 27.09% 25.4% 11.04% 20.94% 6.75% 2.37% 3.69% 0.56% 0.07% 0%
2025/04/09 22.81% 27.16% 11.05% 21.34% 7.04% 4.68% 4.29% 0.29% 0.09% 0%
2025/04/10 29.76% 25.76% 11.03% 20.07% 9.18% 0.12% 2.46% 0.32% 0.11% 0%
2025/04/11 26.5% 24.3% 12.41% 18.53% 7.07% 4.27% 2.47% 0.57% 0.1% 2.71%
2025/04/12 22.69% 30% 11.81% 21.75% 3.41% 2.63% 3.69% 0.74% 0.19% 1.68%
2025/04/13 21.72% 24.4% 9.46% 23.95% 8.56% 4.37% 3.73% 0.27% 0.07% 1.47%
2025/04/14 23.18% 25.04% 13.54% 20.94% 4.54% 6.91% 3.4% 0.37% 0.34% 0%
2025/04/15 21.58% 25.64% 12.19% 23.76% 7.04% 4.33% 2.68% 0.13% 0.25% 1.44%
2025/04/16 33.65% 19.81% 12.14% 21.05% 8.07% 0.3% 3.01% 0.11% 0.31% 0%
2025/04/17 27.75% 27.65% 12.94% 15.54% 10.73% 0.04% 2.98% 0.44% 0.21% 0%
2025/04/18 34.82% 15.4% 17.29% 15.2% 8.58% 0.04% 4.5% 0.59% 0.8% 0.03%
2025/04/19 26.04% 20.63% 12.6% 15.62% 6.11% 8.9% 5.77% 1.05% 0.67% 0%
2025/04/20 23.03% 24.98% 14.18% 14.56% 10.64% 6.66% 2.57% 0.92% 0.7% 0.18%
2025/04/21 29.62% 16.41% 12.79% 14.98% 9.52% 10.18% 2.41% 1.31% 0.67% 0.03%
2025/04/22 30.98% 22.82% 12.17% 16.12% 6.01% 4.99% 2.59% 0.46% 0.55% 1.59%
2025/04/23 26.74% 18.36% 9.92% 13.99% 7.82% 14.55% 4% 0.93% 1.21% 1.39%
2025/04/24 23.01% 22.81% 13.84% 11.07% 8.93% 9.62% 5.32% 0.7% 0.58% 1.32%
2025/04/25 27.97% 22.51% 12.69% 17.95% 6.67% 8.08% 2.11% 0.4% 0.73% 0%
2025/04/26 33.2% 21.53% 11.26% 9.48% 7.55% 6.88% 4.66% 1.2% 0.21% 0.02%
2025/04/27 33.61% 19.12% 14.95% 4.08% 5.88% 13.12% 3.74% 1.21% 0.36% 2.87%
2025/04/28 35.94% 25.08% 11.76% 4.13% 8.19% 2.5% 3.72% 0.69% 0.32% 4.4%
2025/04/29 33.81% 24.82% 9.06% 7.09% 9.88% 6.3% 5.05% 0.68% 0.69% 1.43%
2025/04/30 29.95% 19.93% 13.13% 9.99% 9.71% 8.98% 4.89% 1.32% 0.43% 0.04%

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April saw Prime Video’s impression share fluctuate, peaking at 35.94% on the 28th. Stan’s share dipped mid-month, while Amazon and Disney+ showed varied trends. The month ended with Prime Video leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Disney+ https://www.disneyplus.com

    Start Streaming — Now with ESPN on Disney+ included in your subscription. Sign up to watch NBA, UFC, & more. From comedies & thrillers to crime & romcoms...

  2. 2
    Foxtel's Winning Deal https://www.foxtel.com.au

    Foxtel | All in one place — Entertain the whole family with Foxtel. New customers only. Offer ends 19.05.2025. The world's best drama & movies, live sport in 4K UHD, Netflix...

  3. 3
    Sign Up For Paramount Plus - Plans start from $6.99/month https://www.paramountplus.com › paramount+

    Stream Live TV, Movies, Originals, Sports, News, and more. Plans start from $6.99/month. Cancel Anytime. Download Select Shows & Watch...

  4. 4
    Prime Video https://www.primevideo.com

    Stream Anywhere, Anytime — Get more from the entertainment you love. Start your 30-day free trial, cancel anytime. Enjoy additional...

  5. 5
    Stan | Watch Ad-Free | The Biggest TV Shows & Movies https://www.stan.com.au

    The Biggest Deal in Entertainment. Unlimited Access To TV Shows & Movies. Sign Up Today to Start Streaming Movies & TV Shows at Home or On The Go. No Ads. Leading TV Shows. Stream TV & Movies. No Lock In Contracts.

Copyright © Adthena. All rights reserved.

Disney+ entices with ESPN, offering sports and diverse genres. Foxtel promises family entertainment with exclusive deals. Paramount Plus highlights affordability and flexibility. Prime Video offers a free trial and convenience. Stan emphasizes ad-free streaming and unlimited access.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.