Why is the AUS Telecommunications Television and Streaming Services May 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Television and Streaming Services May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services May 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.0254731749
	76.9745268251

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	13
	87

13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	4%
Navigational	18%
Seasonal	0%
Local	0%
Problem Solving	17%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	29.3
primevideo.com	28.87
binge.com.au	15.82
foxtel.com.au	13.96
apple.com	4.8
fetchtv.com.au	2.05
amazon.com.au	1.71
paramountplus.com	1.39
kogan.com	0.88
hayu.com	0.4
others	0.82

disneyplus.com - 29.3%
primevideo.com - 28.87%
binge.com.au - 15.82%
foxtel.com.au - 13.96%
apple.com - 4.8%
fetchtv.com.au - 2.05%
amazon.com.au - 1.71%
paramountplus.com - 1.39%
kogan.com - 0.88%
hayu.com - 0.4%
others - 0.82%

In the PPC landscape, Disney+ leads with 29.3% click share, closely followed by Prime Video at 28.87%. Binge and Foxtel trail behind, while ‘others’ collectively hold 0.82%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	foxtel.com.au	binge.com.au	primevideo.com	paramountplus.com	disneyplus.com	amazon.com.au	kogan.com	apple.com	fetchtv.com.au	restream.io
2026/05/01	39.48%	19.86%	9.61%	13.45%	9.91%	1.37%	0.32%	2.38%	0.49%	0%
2026/05/02	29.48%	26.96%	17%	13.43%	5.94%	0.49%	0.47%	1.57%	0.48%	0%
2026/05/03	25.43%	24.41%	13.76%	15.53%	10.84%	0.76%	0.51%	3.9%	1.32%	0%
2026/05/04	22.46%	35.02%	14.77%	9.45%	9.15%	1.17%	0.5%	3.18%	0.88%	0%
2026/05/05	29.07%	33.02%	6.52%	9.6%	12.11%	1.16%	0.35%	5.2%	1.32%	0%
2026/05/06	28.3%	30.36%	9.28%	7.86%	12.89%	1.19%	1.3%	3.93%	1.1%	1.81%
2026/05/07	15.04%	44.12%	9%	8.02%	15.81%	1.13%	1.17%	2.29%	1.35%	0%
2026/05/08	29.33%	26.07%	11.56%	12.22%	11.44%	0.8%	0.62%	2.29%	1.07%	1.62%
2026/05/09	24.16%	25.51%	8.57%	18.52%	10.85%	0.7%	1.26%	2.82%	1.53%	1.69%
2026/05/10	14.94%	22.54%	8.72%	27.99%	11.87%	0.89%	0.69%	3.08%	1.98%	3.74%
2026/05/11	13.08%	46.41%	5.43%	11.04%	11.43%	0.68%	1.07%	1.89%	1.7%	2.45%
2026/05/12	16.84%	35.43%	7.06%	10.01%	12.6%	3.35%	3.15%	3.15%	2.04%	2.61%
2026/05/13	24.21%	35.34%	10.08%	2.74%	15.26%	1.41%	0.66%	1.45%	3.81%	1.94%
2026/05/14	29.35%	43.75%	5.32%	1.97%	11.3%	0.55%	0.83%	1.37%	2.23%	2.22%
2026/05/15	27.79%	40.88%	7.79%	3.28%	11.34%	1.09%	1.19%	2.36%	2.21%	0%
2026/05/16	31.16%	28.33%	5.05%	11.01%	9.5%	2.38%	1.9%	3.19%	1.81%	1.68%
2026/05/17	28.35%	21.52%	9.47%	18.68%	9.4%	1.35%	1.51%	2.16%	1.09%	4.65%
2026/05/18	32.28%	26.97%	6.25%	5.9%	14.65%	3.29%	3.21%	2.91%	1.9%	0.05%
2026/05/19	29.97%	35.02%	6.05%	5.58%	13.59%	2.76%	1.94%	1.91%	1.57%	0%
2026/05/20	39.71%	21.42%	5.19%	5.17%	16.32%	3.28%	2.6%	2.58%	1.42%	0%
2026/05/21	24.6%	23.15%	8.68%	11.19%	14.3%	3.39%	4.13%	3.44%	1.85%	2.03%
2026/05/22	37.53%	16.77%	8.83%	10.11%	10.12%	2.09%	2.34%	3.97%	2.12%	2.08%
2026/05/23	27.18%	19.31%	12.86%	11.92%	10.78%	2.86%	2.72%	4.07%	1.37%	4.74%
2026/05/24	21.92%	23.03%	11.29%	19.48%	10.62%	0.93%	1.23%	3.08%	1.12%	5.6%
2026/05/25	30.63%	18.66%	23.63%	7.06%	7.87%	0.85%	1.12%	2.17%	1.15%	4.07%
2026/05/26	33.22%	20.39%	22.72%	5.43%	8.27%	1.54%	2.47%	1.71%	2.36%	0%
2026/05/27	33.03%	20.31%	21.23%	5.64%	7.77%	2.97%	2.44%	2.66%	1.81%	0%
2026/05/28	36.35%	19.8%	15.43%	6.13%	7.52%	3.03%	2.87%	2.73%	3.41%	0%
2026/05/29	31.76%	22.86%	11.17%	5.63%	8.09%	3.89%	2.51%	2.22%	5.92%	0%
2026/05/30	35.28%	20.21%	12.56%	5.73%	6.85%	2.99%	3.12%	3.44%	4.74%	0%
2026/05/31	29.44%	16.43%	16.35%	15.04%	5.02%	4.43%	4.28%	3.63%	2.88%	0%

foxtel.com.au
binge.com.au
primevideo.com
paramountplus.com
disneyplus.com
amazon.com.au
kogan.com
apple.com
fetchtv.com.au
restream.io

Foxtel’s spend share fluctuated, peaking at 39.71% on May 20. Binge saw highs of 46.41% on May 11. Prime Video’s share rose to 23.63% on May 25. Paramount Plus experienced a dip mid-month. Disney Plus maintained moderate levels, while Amazon and Kogan showed minor variations. Restream and Apple had consistent shares, with Fetch TV peaking at 5.92% on May 29.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	34
2026/05/02	35
2026/05/03	33
2026/05/04	34
2026/05/05	33
2026/05/06	36
2026/05/07	31
2026/05/08	35
2026/05/09	34
2026/05/10	36
2026/05/11	39
2026/05/12	37
2026/05/13	41
2026/05/14	37
2026/05/15	39
2026/05/16	41
2026/05/17	39
2026/05/18	44
2026/05/19	41
2026/05/20	39
2026/05/21	43
2026/05/22	42
2026/05/23	40
2026/05/24	39
2026/05/25	44
2026/05/26	42
2026/05/27	41
2026/05/28	42
2026/05/29	41
2026/05/30	43
2026/05/31	41

In May 2026, distinct advertisers fluctuated, starting at 34 and peaking at 44. The month concluded with 41 advertisers, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
foxtel.com.au	4.43%
amazon.com.au	0.97%
fetchtv.com.au	0.89%
kogan.com	0.71%
stan.com.au	0.23%
paramountplus.com	-0.28%
apple.com	-0.45%
binge.com.au	-1.96%
primevideo.com	-2.26%
disneyplus.com	-2.46%

Foxtel.com.au surged with a 4.43% click share increase, while disneyplus.com dropped by 2.46%. Amazon.com.au and fetchtv.com.au also saw positive gains, contrasting with declines for primevideo.com and binge.com.au.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	primevideo.com	disneyplus.com	foxtel.com.au	binge.com.au	paramountplus.com	amazon.com.au	kogan.com	apple.com	fetchtv.com.au	restream.io
2026/05/01	13.58%	22.32%	17.33%	21.09%	13.68%	3.66%	0.59%	4.22%	1.18%	0%
2026/05/02	30.89%	19.31%	13.91%	18.01%	10.95%	1.31%	0.77%	2.01%	0.68%	0%
2026/05/03	27.37%	23.89%	12.32%	15.7%	10.13%	1.7%	0.8%	4.75%	1.3%	0%
2026/05/04	26.52%	21.24%	11.32%	23.59%	7.12%	2.75%	0.89%	3.95%	0.93%	0%
2026/05/05	17.09%	24.72%	15.64%	23.32%	7.42%	2.68%	0.59%	5.82%	1.59%	0%
2026/05/06	19.16%	25.59%	13.95%	23.5%	5.64%	2.51%	2.14%	4.15%	0.94%	1.1%
2026/05/07	21.66%	27.19%	8.56%	29.14%	5.04%	2.45%	1.5%	1.44%	1.79%	0%
2026/05/08	18.9%	25.01%	15.83%	18.48%	11.51%	2.05%	0.84%	3.17%	1.07%	1.03%
2026/05/09	20.27%	27.63%	11.31%	16.24%	12.53%	1.59%	1.69%	3.88%	1.6%	1.02%
2026/05/10	18.15%	21.31%	9.24%	17.35%	18.24%	1.86%	1.15%	4.32%	3.18%	2.54%
2026/05/11	12.95%	24.84%	6.59%	34.04%	8.45%	1.65%	1.82%	2.03%	2.65%	1.7%
2026/05/12	12.02%	24.36%	9%	23.43%	7.25%	7.36%	4.77%	4.96%	2.83%	1.7%
2026/05/13	24.05%	26.9%	13.17%	22.9%	1.44%	3.06%	0.99%	1.3%	3.25%	1.12%
2026/05/14	14.38%	23.53%	16.89%	34.03%	1.14%	1.28%	1.54%	1.79%	3.3%	1.46%
2026/05/15	19.33%	23.31%	15.03%	28.94%	1.93%	2.55%	2.12%	2.73%	1.95%	0%
2026/05/16	11.57%	20.77%	18.82%	21.27%	8.56%	5.96%	3.31%	3.81%	2.36%	1.23%
2026/05/17	23.81%	20.36%	15.02%	14.96%	11.95%	3.17%	2.63%	2.73%	1.25%	2.96%
2026/05/18	15.85%	27.27%	17.06%	18.3%	3.25%	6.13%	4.45%	2.92%	1.74%	0.02%
2026/05/19	15.77%	28.27%	16.25%	23.11%	3.42%	5.55%	3.34%	1.26%	1.63%	0%
2026/05/20	13.39%	33.11%	20.44%	12.72%	3.34%	7.06%	4.06%	2.51%	1.47%	0%
2026/05/21	18.96%	26.97%	12.69%	14.09%	7.89%	6.03%	5.68%	3.14%	1.58%	1.16%
2026/05/22	16.19%	20.18%	23.42%	12.52%	7.31%	4.75%	4.25%	4.57%	2.87%	1.52%
2026/05/23	19.65%	22.11%	14.18%	13.56%	8.3%	5.89%	4.8%	5.39%	1.48%	3.13%
2026/05/24	17.85%	24.75%	13.4%	17.44%	12.45%	2.14%	2.06%	3.71%	1.19%	4.05%
2026/05/25	31.35%	17.21%	17.21%	13.56%	5.89%	2.25%	2.17%	2.45%	1.57%	3.04%
2026/05/26	29.86%	16.98%	18.69%	14.82%	5.59%	3.27%	4.53%	1.88%	2.38%	0%
2026/05/27	20.74%	21.71%	19.59%	14.22%	4.47%	6.3%	4.65%	2.91%	3.09%	0%
2026/05/28	23.24%	16.94%	20.19%	13.52%	5.03%	6.54%	4.94%	4.15%	3.47%	0%
2026/05/29	22.04%	20.01%	17.25%	14.8%	3.99%	7.6%	3.79%	1.51%	6.42%	0%
2026/05/30	24.43%	16.53%	18.22%	14.12%	3.67%	5.31%	4.45%	2.98%	4.82%	0%
2026/05/31	24.62%	15.28%	14.6%	11.46%	9.79%	8%	6.75%	4.22%	3.01%	0%

primevideo.com
disneyplus.com
foxtel.com.au
binge.com.au
paramountplus.com
amazon.com.au
kogan.com
apple.com
fetchtv.com.au
restream.io

In May 2026, Prime Video’s impression share fluctuated, peaking at 31.35% on May 25. Disney+ saw a high of 33.11% on May 20. Binge’s share spiked to 34.04% on May 11. Foxtel and Paramount+ had varied trends, while Amazon and Kogan remained steady. The month ended with diverse shares across platforms.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Apple TV - Watch now - Original shows and movies https://www.apple.com › au
New Apple Originals streaming every month. Watch now on Apple TV. Subscription required. Find Apple TV on the Apple TV app, available on Apple...
2
Get BINGE for $5 for 1 month - For a limited time only https://www.binge.com.au
New and returning customers only. Based on BINGE Premium only. Offer ends 30 June 2026.
3
Disney+ | Find The Plan Perfect For You https://www.disneyplus.com
Great sports and entertainment, there's something for everyone on Disney+. Blockbuster movies, original series and your favourite comfort shows.
4
Foxtel | All in one place | Sport, Netflix & HBO Max https://www.foxtel.com.au
Drama, live sport in 4K Ultra HD, movies, Foxtel Originals, Netflix & HBO Max included. Entertain the whole family with Foxtel. New customers only...
5
Prime Video https://www.primevideo.com
Amazon Prime — Watch now on Prime Video for a wide selection of movies, TV shows, live TV, and sports. Enjoy additional benefits like fast, free shipping when...

In the competitive world of streaming services, Apple TV, BINGE, Disney+, Foxtel, and Prime Video captivate audiences with unique offerings. Apple TV highlights original content, BINGE tempts with a limited-time discount, Disney+ promises diverse entertainment, Foxtel bundles popular networks, and Prime Video offers extensive viewing options and perks.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services May 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Television and Streaming Services May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Television and Streaming Services May 2026 Report?

The AUS Telecommunications Television and Streaming Services May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services May 2026 Report for?

The AUS Telecommunications Television and Streaming Services May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis May 2026