UK Services Human Resources - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.1508079871
82.8491920129
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
brighthr.com 35.55
perkbox.com 21.61
telushealth.com 10.9
employmenthero.com 9.04
natwestmentor.co.uk 3.99
indeed.com 2.16
childcare.co.uk 1.42
hibob.com 1.29
healthassured.org 1.05
bamboohr.com 1
others 11.99
  • brighthr.com - 35.55%
  • perkbox.com - 21.61%
  • telushealth.com - 10.9%
  • employmenthero.com - 9.04%
  • natwestmentor.co.uk - 3.99%
  • indeed.com - 2.16%
  • childcare.co.uk - 1.42%
  • hibob.com - 1.29%
  • healthassured.org - 1.05%
  • bamboohr.com - 1%
  • others - 11.99%

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In the PPC landscape, brighthr.com dominates with 35.55% click share, followed by perkbox.com at 21.61%. Others collectively hold 11.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date brighthr.com healthassured.org perkbox.com hibob.com leapsome.com avensure.com peninsulagrouplimited.com deel.com employmenthero.com bamboohr.com
2026/04/01 13.71% 9.05% 12.01% 7.06% 1.59% 2.4% 3.44% 3.64% 3.79% 6.6%
2026/04/02 10.38% 6.48% 15.1% 7.51% 1.99% 2.76% 2.78% 3.92% 13.35% 4.14%
2026/04/03 11.76% 7.23% 14.47% 7.92% 5.08% 2.96% 2.2% 2.47% 15.6% 4.63%
2026/04/04 12.81% 1.69% 20.62% 0.83% 11.95% 3.3% 0.72% 8.06% 5.56% 4.93%
2026/04/05 13.46% 3.79% 13.71% 0.88% 13% 3.01% 0.8% 2.67% 6.52% 5.03%
2026/04/06 9.91% 8.81% 18.81% 7.03% 6.99% 2.63% 2.47% 3.22% 4.91% 3.04%
2026/04/07 12.2% 9.4% 18.1% 8.62% 6.68% 3.59% 2.4% 1.28% 3.74% 3.83%
2026/04/08 10.64% 8.54% 24.68% 4.97% 3.73% 2.63% 3.87% 3.41% 3.08% 4.94%
2026/04/09 12.69% 7.76% 16.66% 5.33% 3.17% 4.4% 2.37% 6.39% 3.4% 3.47%
2026/04/10 14.2% 7.45% 16.84% 7.6% 1.9% 3.38% 2.85% 3.77% 4.09% 4.16%
2026/04/11 15.69% 4.5% 9.88% 0.99% 5.82% 3.48% 0.61% 5.97% 6.31% 2.97%
2026/04/12 12.61% 1.83% 9.87% 0.94% 10.05% 3.39% 0.41% 5.81% 6.63% 2.6%
2026/04/13 9.15% 7.14% 15.6% 4.57% 9.39% 2.66% 3.14% 3.78% 17.36% 2.35%
2026/04/14 13.23% 7.44% 15.52% 8.04% 1.94% 3.92% 2.56% 3.57% 5.3% 4.7%
2026/04/15 11.43% 7.89% 13.87% 6.15% 1.94% 2.56% 4.63% 2.77% 13.5% 3.46%
2026/04/16 12.43% 8.97% 13.68% 7.86% 1.56% 4.35% 6.03% 3.1% 4.52% 3.92%
2026/04/17 11.77% 7.68% 26.49% 5.55% 1.37% 1.96% 3.87% 2.42% 7.38% 2.67%
2026/04/18 21.32% 2.67% 12.48% 0.91% 7.16% 3.65% 1.22% 2.33% 6.58% 3.75%
2026/04/19 20.38% 0.5% 11.24% 0.93% 4.25% 5.54% 1.52% 4.54% 7.07% 4.4%
2026/04/20 13.97% 5.75% 10.96% 5.99% 1.36% 2.73% 5.49% 1.53% 15.74% 3.49%
2026/04/21 18.49% 10.11% 10.34% 4.26% 1.93% 2.47% 3.54% 3.26% 3.74% 4.26%
2026/04/22 17.84% 8.59% 11.13% 3.96% 2.15% 2.35% 5.06% 5.2% 3.86% 3.34%
2026/04/23 10.59% 5.33% 30.31% 2.07% 2.19% 1.9% 2.44% 3.08% 14.57% 2.33%
2026/04/24 11.16% 6.48% 7.58% 1.62% 1.65% 2.46% 3.39% 3.11% 15.52% 2.87%
2026/04/25 20.13% 2.86% 11.65% 0.64% 5.01% 4.16% 4.01% 2.42% 7.1% 2.64%
2026/04/26 13.59% 0.87% 13.84% 0.44% 4.57% 3.55% 1.84% 1.38% 4.54% 1.27%
2026/04/27 13.95% 8.71% 9.31% 6.92% 3.58% 3.45% 4.41% 1.76% 5.48% 1.97%
2026/04/28 12.38% 8.69% 8.3% 2.59% 5.13% 3.58% 4.12% 1.66% 4.62% 2.32%
2026/04/29 14.06% 10.35% 8.04% 7.28% 2.56% 3.14% 3.51% 4.12% 2.58% 2.77%
2026/04/30 14.76% 12.26% 8.16% 5.93% 4.05% 3.88% 3.76% 3.32% 3.09% 2.23%
  • brighthr.com
  • healthassured.org
  • perkbox.com
  • hibob.com
  • leapsome.com
  • avensure.com
  • peninsulagrouplimited.com
  • deel.com
  • employmenthero.com
  • bamboohr.com

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In April 2026, brighthr.com led with fluctuating spend, peaking at 21.32%. Perkbox.com surged mid-month, reaching 30.31%. Healthassured.org and hibob.com showed lower, varied trends. The month concluded with brighthr.com maintaining dominance.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 191
2026/04/02 196
2026/04/03 205
2026/04/04 192
2026/04/05 213
2026/04/06 228
2026/04/07 219
2026/04/08 210
2026/04/09 201
2026/04/10 212
2026/04/11 197
2026/04/12 194
2026/04/13 202
2026/04/14 214
2026/04/15 216
2026/04/16 213
2026/04/17 213
2026/04/18 202
2026/04/19 208
2026/04/20 214
2026/04/21 217
2026/04/22 221
2026/04/23 216
2026/04/24 222
2026/04/25 219
2026/04/26 210
2026/04/27 224
2026/04/28 220
2026/04/29 222
2026/04/30 222

Copyright © Adthena. All rights reserved.

April saw a dynamic rise in distinct advertisers, starting at 191 and peaking at 228 mid-month. The month concluded with a stable count of 222, reflecting a robust advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
natwestmentor.co.uk 5.08%
telushealth.com 3.67%
brighthr.com 2.89%
indeed.com 1.15%
chimesoftware.co.uk 0.51%
globalization-partners.com -0.25%
leapsome.com -0.34%
deel.com -0.39%
hibob.com -0.67%
perkbox.com -11%

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Natwestmentor.co.uk surged with a 5.08% click share increase, while perkbox.com plummeted by 11.00%. Telushealth.com, brighthr.com, and indeed.com also saw positive gains.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date telushealth.com brighthr.com hibob.com perkbox.com leapsome.com deel.com indeed.com employmenthero.com mhrglobal.com natwestmentor.co.uk
2026/04/01 0% 14.46% 7.07% 3.69% 0.78% 2.19% 1.04% 2.26% 2.89% 45.4%
2026/04/02 0% 7.86% 3.94% 25.55% 0.59% 0.57% 0.54% 23.64% 1.57% 23.01%
2026/04/03 0.07% 10.27% 6.75% 31.34% 1.87% 0.78% 0.99% 30.4% 2.48% 0.05%
2026/04/04 0.27% 14.1% 0.07% 49.69% 4.59% 4.3% 1.04% 1.92% 5.26% 0.07%
2026/04/05 0.14% 25.39% 0.12% 7.09% 8.85% 6.01% 4.1% 3.19% 6.7% 0.13%
2026/04/06 21.98% 7.59% 3.25% 45.53% 2.16% 1.14% 0.83% 2.15% 1.26% 0%
2026/04/07 0.04% 14.69% 9.83% 46.11% 3.43% 0.6% 0.94% 1.31% 1.43% 0.01%
2026/04/08 0% 9.97% 3.59% 63.35% 1.46% 1.78% 0.93% 0.8% 1.13% 0%
2026/04/09 30.12% 10.27% 5.58% 31.65% 1.27% 5.11% 0.5% 0.71% 1.98% 0%
2026/04/10 0% 15.53% 6.34% 45.99% 0.88% 2.29% 1.05% 1.19% 3.01% 0%
2026/04/11 0.4% 23.5% 0.13% 4.4% 4.45% 5.92% 3.28% 2.86% 5.09% 0%
2026/04/12 64.95% 8.48% 0.05% 1.69% 2.31% 1.41% 0.75% 1.23% 1.19% 0%
2026/04/13 0.04% 6.84% 3.74% 33.45% 2.62% 3.56% 0.65% 32.77% 0.64% 0%
2026/04/14 0% 14.04% 9.5% 42.24% 1.02% 1.38% 1.35% 1.9% 2.12% 0%
2026/04/15 21.94% 7.6% 2.95% 23.93% 0.48% 3.42% 0.81% 22.61% 2.99% 0%
2026/04/16 23.51% 12.22% 6.78% 26.5% 0.96% 0.77% 0.87% 1.49% 4.02% 0%
2026/04/17 10.74% 6.97% 3.02% 54.77% 0.55% 1.09% 1.12% 11.06% 1.07% 0%
2026/04/18 0.66% 35.63% 0.12% 5.48% 6.33% 6.19% 1.49% 3.24% 7.89% 0%
2026/04/19 0.29% 33.1% 0.11% 4.97% 2.9% 6.49% 1.48% 3.24% 7.52% 0%
2026/04/20 19.09% 13.41% 3.44% 3.2% 0.71% 0.47% 0.69% 39.08% 2.16% 0%
2026/04/21 0.01% 30.43% 5.18% 4.88% 1.61% 5.86% 3.83% 2.06% 5.3% 0%
2026/04/22 0.6% 29.03% 6.27% 5.95% 2.35% 4.64% 2.09% 1.94% 2.04% 0%
2026/04/23 16.28% 5.59% 1.18% 49.63% 0.5% 1.22% 0.3% 17.69% 0.19% 0%
2026/04/24 0.13% 10.04% 2% 1.71% 1% 1.5% 30.53% 30.73% 1.61% 0%
2026/04/25 0.35% 27.78% 0.05% 4.44% 3.06% 4.82% 0.93% 4.85% 5.97% 0%
2026/04/26 32.82% 5.8% 0.01% 17.08% 0.76% 0.18% 0.14% 1% 1.34% 32.76%
2026/04/27 0.08% 25.24% 9.06% 4.46% 3.66% 3.02% 0.63% 2.96% 4.66% 0%
2026/04/28 47.47% 7.92% 2.51% 1.36% 1.08% 0.83% 0.56% 1.19% 0.94% 23.7%
2026/04/29 55.27% 13.68% 5.61% 1.97% 1.02% 0.96% 0.87% 0.84% 0.89% 0%
2026/04/30 30.71% 19.8% 10.07% 3% 2.26% 1.46% 1.45% 1.29% 1.16% 0%
  • telushealth.com
  • brighthr.com
  • hibob.com
  • perkbox.com
  • leapsome.com
  • deel.com
  • indeed.com
  • employmenthero.com
  • mhrglobal.com
  • natwestmentor.co.uk

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April saw dynamic shifts in PPC impressions. Telus Health surged mid-month, peaking at 64.95% on April 12. BrightHR maintained steady visibility, while Perkbox dominated early April. NatWest Mentor had sporadic spikes, notably on April 1.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    BrightHR UK - Your HR Management Made Easy https://www.brighthr.com

    BrightHR - The Smart HR Software That Transforms People Management.

  2. 2
    EAP Employment Assistance Programme - Employment Hero UK https://www.employmenthero.com

    Promote a healthier work environment with our EAP service - confidential consultations for a more productive, happier team

  3. 3
    Best HR Platform Alternative | Used by 1M+ Employees https://www.hibob.com › hibob › better_hris

    Looking for a new HRIS? Simplify HR and boost engagement with HiBob. Book a Demo Today

  4. 4
    Employee Assistance Programme https://www.perkbox.com

    Perkbox.com — Your Employee Assistance Programme (EAP) with Perkbox. Find out more, book a demo! Give your employees the tools to succeed. Offer an EAP & wellbeing content to your people. Connect anywhere.

  5. 5
    HRIS for Smarter Workforce | Comprehensive HRIS Software https://www.zoho.com

    Flexible & Hassle-free HR Software to empower your workforce. Start your Free trial now. Fast and simple HRIS tool with a wide range of features.

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR solutions, BrightHR stands out with its promise of transforming people management through smart software. Employment Hero and Perkbox emphasize employee well-being, offering confidential consultations and comprehensive EAP services. HiBob and Zoho focus on simplifying HR processes, with HiBob boasting over 1 million users and Zoho offering a flexible, feature-rich HRIS tool.

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