UK Services Human Resources - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.0675807029
67.9324192971
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
wisdomwellbeing.com 65.79
perkbox.com 15.83
brighthr.com 11.09
indeed.com 1.17
employmenthero.com 0.86
totaljobs.com 0.84
natwestmentor.co.uk 0.52
childcare.co.uk 0.35
peoplehr.com 0.34
hibob.com 0.26
others 2.95
  • wisdomwellbeing.com - 65.79%
  • perkbox.com - 15.83%
  • brighthr.com - 11.09%
  • indeed.com - 1.17%
  • employmenthero.com - 0.86%
  • totaljobs.com - 0.84%
  • natwestmentor.co.uk - 0.52%
  • childcare.co.uk - 0.35%
  • peoplehr.com - 0.34%
  • hibob.com - 0.26%
  • others - 2.95%

Copyright © Adthena. All rights reserved.

In the PPC landscape, wisdomwellbeing.com dominates with 65.79% click share, followed by perkbox.com at 15.83%. Others collectively hold 2.95%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date wisdomwellbeing.com perkbox.com brighthr.com employmenthero.com indeed.com breathehr.com bamboohr.com telushealth.com deel.com peninsulagrouplimited.com
2026/10/01 55.73% 27.04% 3.74% 2.19% 0.72% 0.27% 0.55% 0.16% 0.76% 0.6%
2026/10/02 62.76% 19.56% 3.3% 2.12% 0.33% 0.69% 0.63% 0.65% 1.11% 0.74%
2026/10/03 0.53% 64.98% 7.54% 4.99% 0.73% 1.42% 0.99% 3.42% 2.27% 0.18%
2026/10/04 8.28% 56.54% 6.66% 5.42% 1.16% 1.02% 1.11% 3.34% 1.53% 0.42%
2026/10/05 76.42% 6.76% 3.07% 2.95% 0.46% 0.55% 0.5% 0.27% 0.74% 0.42%
2026/10/06 66.8% 19.05% 2.42% 2.21% 0.42% 0.44% 0.59% 0.36% 0.79% 0.54%
2026/10/07 38.39% 38.09% 5.41% 3.64% 0.96% 0.59% 0.98% 0.59% 1.25% 0.73%
2026/10/08 78.24% 4.05% 3.72% 1.97% 0.47% 0.44% 0.6% 0.63% 0.71% 0.83%
2026/10/09 72.13% 14.16% 2.48% 2.12% 0.52% 0.39% 0.4% 0.44% 0.75% 0.5%
2026/10/10 58.48% 24.26% 3.65% 2.7% 0.41% 0.5% 0.55% 1.06% 0.69% 0.53%
2026/10/11 53.15% 32.36% 3.13% 2.34% 0.44% 0.34% 0.43% 0.96% 0.84% 0.34%
2026/10/12 84.74% 1.07% 2.99% 1.9% 0.42% 0.31% 0.42% 0.55% 0.53% 0.35%
2026/10/13 69.2% 7.74% 5.2% 2.39% 0.46% 0.82% 0.9% 1.06% 0.79% 0.75%
2026/10/14 60.93% 3.13% 6.74% 4.48% 1.75% 1.5% 1.11% 1.15% 0.64% 1.05%
2026/10/15 85.88% 1.29% 2.89% 1.3% 0.51% 0.38% 0.38% 0.65% 0.31% 0.61%
2026/10/16 73.79% 1.81% 5.17% 0.9% 0.78% 1.39% 0.73% 1.23% 0.18% 1.93%
2026/10/17 1.09% 49.34% 7.51% 1.48% 1.69% 2.03% 0.8% 1.33% 1.1% 0.11%
2026/10/18 58.4% 20.49% 4.28% 2.55% 1.24% 1.56% 0.58% 0.95% 0.64% 0.57%
2026/10/19 72.11% 10.15% 3.76% 1.18% 0.97% 0.74% 0.51% 0.47% 0.64% 1.28%
2026/10/20 79.41% 5.08% 3.06% 1.87% 0.41% 0.64% 0.47% 0.54% 0.45% 0.89%
2026/10/21 82.71% 1.15% 3.13% 2.12% 0.46% 0.88% 0.53% 0.35% 0.58% 1.01%
2026/10/22 52.43% 31.45% 3.73% 1.91% 0.39% 0.88% 0.4% 0.78% 0.52% 0.75%
2026/10/23 58.39% 23.59% 3.72% 1.92% 0.62% 0.58% 0.73% 1.07% 0.43% 0.95%
2026/10/24 1.11% 58.41% 7.73% 4.73% 2.24% 1.53% 1.08% 1.67% 0.9% 0.12%
2026/10/25 2.6% 21.45% 13.37% 10.92% 4.53% 3.71% 2.04% 2.19% 1.37% 0.2%
2026/10/26 48.54% 23.94% 4.21% 2.45% 2.25% 1.23% 1.57% 0.24% 0.11% 1.5%
2026/10/27 72.28% 8.23% 3.18% 1.92% 1.66% 0.68% 0.68% 0.16% 0.48% 1.37%
2026/10/28 62.21% 11.61% 4.21% 1.97% 1.82% 1.31% 1.03% 0.31% 0.52% 0.85%
2026/10/29 48.69% 31.32% 3.72% 1.81% 1.42% 1.15% 0.52% 0.36% 0.44% 0.9%
2026/10/30 65.84% 17.87% 2.93% 2.04% 1.73% 0.72% 0.44% 0.1% 0.46% 1%
2026/10/31 66.5% 15.98% 3.17% 2.04% 1.91% 0.7% 0.52% 0.45% 0.38% 0.2%
  • wisdomwellbeing.com
  • perkbox.com
  • brighthr.com
  • employmenthero.com
  • indeed.com
  • breathehr.com
  • bamboohr.com
  • telushealth.com
  • deel.com
  • peninsulagrouplimited.com

Copyright © Adthena. All rights reserved.

Wisdomwellbeing.com dominated October with fluctuating peaks, ending strong. Perkbox.com saw a mid-month dip, while brighthr.com maintained steady growth. Employmenthero.com and indeed.com showed minor variations. Overall, a dynamic month concluded.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 156
2026/10/02 159
2026/10/03 158
2026/10/04 164
2026/10/05 153
2026/10/06 147
2026/10/07 152
2026/10/08 163
2026/10/09 156
2026/10/10 164
2026/10/11 167
2026/10/12 158
2026/10/13 161
2026/10/14 163
2026/10/15 158
2026/10/16 158
2026/10/17 159
2026/10/18 157
2026/10/19 163
2026/10/20 163
2026/10/21 168
2026/10/22 154
2026/10/23 154
2026/10/24 177
2026/10/25 194
2026/10/26 213
2026/10/27 221
2026/10/28 208
2026/10/29 197
2026/10/30 195
2026/10/31 184

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October saw a steady rise in distinct advertisers, starting at 156 and peaking at 221. The month concluded with a slight decline to 184.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
perkbox.com 4.95%
indeed.com 0.33%
breathehr.com 0.24%
cv-library.co.uk 0.18%
globalization-partners.com 0.14%
hibob.com -0.07%
totaljobs.com -0.12%
brighthr.com -1.14%
natwestmentor.co.uk -1.16%
wisdomwellbeing.com -3.81%

Copyright © Adthena. All rights reserved.

Perkbox.com surged with a 4.95% click share increase, while wisdomwellbeing.com faced a significant drop of 3.81%.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date wisdomwellbeing.com perkbox.com brighthr.com indeed.com breathehr.com employmenthero.com hibob.com totaljobs.com cv-library.co.uk natwestmentor.co.uk
2026/10/01 42.48% 42.94% 4.79% 1.46% 0.15% 0.46% 1.42% 0.83% 0.24% 0%
2026/10/02 57.8% 29.39% 3.81% 0.69% 0.65% 0.31% 1.65% 0.69% 0.24% 0%
2026/10/03 0.1% 74.64% 9.24% 0.92% 1.08% 0.87% 1.51% 1.79% 0.3% 0.01%
2026/10/04 22.55% 57.33% 6.31% 1.33% 0.53% 0.89% 1.67% 1.71% 0.32% 0.03%
2026/10/05 78.52% 7.73% 4.52% 0.72% 0.46% 0.64% 1.31% 0.8% 0.15% 0%
2026/10/06 65.29% 24.08% 3.18% 0.71% 0.27% 0.59% 1.09% 0.8% 0.1% 0.01%
2026/10/07 33.42% 50.47% 5.67% 1.53% 0.44% 0.6% 1.68% 0.94% 0.18% 0%
2026/10/08 76.56% 8.38% 4.9% 0.93% 0.29% 0.35% 1.02% 0.85% 0.16% 0%
2026/10/09 69.39% 19.39% 3.82% 0.96% 0.26% 0.4% 0.87% 0.85% 0.07% 0%
2026/10/10 58.22% 29.54% 4.79% 0.55% 0.28% 0.42% 0.83% 0.96% 0.12% 0.01%
2026/10/11 51.41% 38.92% 3.86% 0.37% 0.19% 0.37% 0.26% 0.87% 0.15% 0%
2026/10/12 87.63% 0.59% 4.61% 0.45% 0.25% 0.38% 0.77% 0.77% 0.11% 0.01%
2026/10/13 59.91% 20.47% 7.11% 0.55% 0.49% 0.45% 1.98% 1.37% 0.17% 0.04%
2026/10/14 72.43% 1.03% 8.17% 2.29% 0.75% 0.99% 3.34% 1.28% 0.59% 0.01%
2026/10/15 86.5% 0.56% 3.99% 0.85% 0.67% 0.4% 1.84% 1% 0.36% 0%
2026/10/16 75.84% 0.69% 6.28% 1.1% 2.66% 0.28% 2.64% 1.55% 0.55% 0.01%
2026/10/17 0.18% 49.03% 5.71% 1.51% 2.2% 0.41% 1.45% 1.5% 0.7% 32.26%
2026/10/18 39.4% 39.91% 5.71% 1.83% 2.12% 1.1% 2.45% 1.25% 0.62% 0%
2026/10/19 55.35% 28.06% 4.41% 1.55% 1.61% 0.23% 1.2% 1.3% 0.46% 0%
2026/10/20 65.03% 16.91% 4.97% 1.03% 1.78% 0.55% 1.54% 1.51% 0.55% 0%
2026/10/21 86.99% 0.44% 3.73% 0.71% 1.69% 0.34% 0.63% 0.71% 0.33% 0%
2026/10/22 50.44% 37.96% 4.01% 0.44% 1.65% 0.29% 0.24% 0.64% 0.22% 0%
2026/10/23 58.47% 29.48% 4.35% 0.78% 0.98% 0.3% 0.19% 0.79% 0.27% 0%
2026/10/24 0.23% 71.84% 7.03% 2.4% 2.06% 1.72% 1.33% 1.45% 0.93% 0%
2026/10/25 0.68% 42.35% 14.37% 4.47% 4.9% 4.9% 1.81% 2.38% 2.31% 0.06%
2026/10/26 45.68% 34.4% 4.56% 1.52% 2.02% 1.06% 0.65% 0.8% 0.7% 0.01%
2026/10/27 72.53% 10.71% 3.73% 2.02% 1.15% 0.76% 0.61% 0.64% 0.62% 0.01%
2026/10/28 69.98% 11.91% 3.97% 1.79% 1.6% 1.14% 1.09% 0.83% 0.71% 0.02%
2026/10/29 39.4% 48.99% 3.3% 0.82% 1.39% 0.53% 0.49% 0.55% 0.27% 0%
2026/10/30 53.76% 32.35% 3.74% 1.38% 1.65% 1.01% 0.42% 0.45% 0.21% 0%
2026/10/31 54.24% 27.43% 4.75% 2.31% 1.62% 1.32% 1.09% 0.75% 0.2% 0%
  • wisdomwellbeing.com
  • perkbox.com
  • brighthr.com
  • indeed.com
  • breathehr.com
  • employmenthero.com
  • hibob.com
  • totaljobs.com
  • cv-library.co.uk
  • natwestmentor.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, Wisdom Wellbeing dominated with fluctuating impressions, peaking at 87.63%. Perkbox saw highs and lows, ending at 27.43%. BrightHR maintained a steady presence, while Indeed and BreatheHR showed minor variations. NatWest Mentor had a brief spike mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    BreatheHR is No #1 HR Software | The Most Flexible HR Software https://www.breathehr.com › hr › software

    We are the leading & #1 choice of over 17,000 SMEs. Easy-to-use HR software, try for free.

  2. 2
    BrightHR UK | Your HR Management Made Easy https://www.brighthr.com › hr_software

    The Smart HR Software That Transforms People Management. The Smarter Way To Manage Everyday HR And Health & Safety Tasks. Book A Demo. Complete HR Support. Buy Online.

  3. 3
    Best HR Software Alternative - HR Without the Workarounds https://www.hibob.com

    HiBob scales with your team and delivers more than just basic HR functions

  4. 4
    EAP | Employee Assistance Programme | Perkbox https://www.perkbox.com

    Support staff mental health with Perkbox’s Employee Assistance Programme. support staff mental health with perkbox’s employee assistance programme.

  5. 5
    Employee Assistance Programme - 24/7 Counselling Support https://www.wisdomwellbeing.com › uk › eap

    You could be losing £237 per sickness absence. Get mental health support for employees. An employee mental health programme proven to reduce anxiety and depression rates...

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR software, BreatheHR stands out as the top choice for over 17,000 SMEs, emphasizing flexibility and ease of use. BrightHR focuses on transforming HR management with smart solutions, while HiBob offers a workaround-free experience. Perkbox and Wisdom Wellbeing prioritize mental health support, highlighting the importance of employee well-being.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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