Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.109715507 |
| 81.890284493 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carsales.com.au | 31 |
| drive.com.au | 10.24 |
| autotrader.com.au | 8.15 |
| cars24.com.au | 8.11 |
| carsguide.com.au | 4.29 |
| toyota.com.au | 4.21 |
| bmw.com | 3.98 |
| carma.com.au | 2.16 |
| westsideauto.com.au | 1.56 |
| trucksales.com.au | 1.54 |
| others | 24.76 |
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Carsales.com.au leads with 31% click share, followed by others at 24.76%. Drive.com.au and Autotrader.com.au trail with 10.24% and 8.15%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carsales.com.au | carsguide.com.au | cars24.com.au | drive.com.au | autotrader.com.au | toyota.com.au | mazda.com.au | cherymotor.com.au | carma.com.au | bmw.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 17.83% | 4.34% | 11.76% | 10.67% | 7.12% | 3.73% | 2.39% | 3.33% | 3.81% | 2.63% |
| 2026/02/02 | 26.53% | 4.29% | 10.83% | 10.37% | 5.33% | 2.4% | 1.73% | 2.62% | 3.42% | 2.16% |
| 2026/02/03 | 25.82% | 7.27% | 18.15% | 10.35% | 4.43% | 2.04% | 1.4% | 1.42% | 1.74% | 2.38% |
| 2026/02/04 | 24.01% | 3.34% | 12.38% | 12.8% | 4.45% | 3.28% | 1.59% | 1.78% | 1.94% | 2.79% |
| 2026/02/05 | 25.38% | 3.22% | 13.62% | 16.22% | 5.19% | 1.6% | 1.52% | 1.21% | 5.67% | 2.64% |
| 2026/02/06 | 25.31% | 3.43% | 11.25% | 14.37% | 7.46% | 1.84% | 1.46% | 1.25% | 3.83% | 2.69% |
| 2026/02/07 | 15.49% | 4.22% | 10.3% | 15.39% | 6.9% | 3.36% | 1.88% | 2.96% | 2.93% | 3.77% |
| 2026/02/08 | 23.84% | 3.96% | 14.89% | 10.34% | 6.63% | 2.45% | 1.44% | 3.48% | 5.05% | 3.08% |
| 2026/02/09 | 21.59% | 4.8% | 14.99% | 13.92% | 5.76% | 1.93% | 1.64% | 1.99% | 3.17% | 3.27% |
| 2026/02/10 | 26.94% | 2.32% | 15.21% | 11.4% | 5.12% | 2.67% | 1.74% | 1.89% | 2.76% | 2.85% |
| 2026/02/11 | 28.71% | 2.25% | 12.6% | 10.74% | 4.31% | 2.91% | 1.68% | 1.89% | 2.29% | 3.81% |
| 2026/02/12 | 27.2% | 4.99% | 11.78% | 10.95% | 4.8% | 2.5% | 1.66% | 1.86% | 1.79% | 3.42% |
| 2026/02/13 | 24.92% | 3.38% | 11.08% | 14.15% | 7.44% | 1.81% | 1.44% | 1.23% | 3.78% | 2.65% |
| 2026/02/14 | 15.16% | 4.15% | 10.08% | 15.1% | 6.79% | 3.29% | 1.84% | 2.9% | 3.05% | 3.69% |
| 2026/02/15 | 23.57% | 3.93% | 14.72% | 10.26% | 6.55% | 2.42% | 1.42% | 3.48% | 5.06% | 3.05% |
| 2026/02/16 | 21.25% | 4.72% | 14.75% | 13.75% | 5.67% | 1.9% | 1.61% | 1.96% | 3.12% | 3.24% |
| 2026/02/17 | 25.5% | 6.66% | 9.59% | 10.88% | 6.77% | 2.1% | 1.45% | 2.95% | 2.96% | 2.74% |
| 2026/02/18 | 29.83% | 5.9% | 12.29% | 6.81% | 4.84% | 2.35% | 1.3% | 2.48% | 2.39% | 4.06% |
| 2026/02/19 | 24.65% | 4.91% | 8.39% | 12.35% | 6.45% | 3.14% | 1.76% | 3.09% | 3.25% | 2.96% |
| 2026/02/20 | 28.94% | 3.73% | 11.66% | 7.92% | 5.49% | 2.9% | 1.97% | 1.66% | 1.86% | 2.88% |
| 2026/02/21 | 33.95% | 2.87% | 8.5% | 3.73% | 3.1% | 2.94% | 2.17% | 2.07% | 1.39% | 4.24% |
| 2026/02/22 | 21.12% | 5.91% | 14.41% | 7.58% | 3.78% | 4.07% | 2.32% | 2.36% | 1.16% | 5.42% |
| 2026/02/23 | 25.13% | 3.7% | 16.94% | 7.27% | 3.27% | 3.69% | 1.95% | 2.28% | 1.09% | 3.79% |
| 2026/02/24 | 19.91% | 2.94% | 12.08% | 9.1% | 5.67% | 4.12% | 2.55% | 2.41% | 0.97% | 3.52% |
| 2026/02/25 | 19.46% | 3.13% | 14.85% | 8.4% | 3.94% | 3.37% | 2.88% | 2.31% | 1.47% | 1.36% |
| 2026/02/26 | 24.32% | 6.52% | 18.62% | 6.18% | 4.43% | 3.29% | 2.52% | 2.64% | 1.34% | 0.21% |
| 2026/02/27 | 30.96% | 2.1% | 11.76% | 8.16% | 2.98% | 3.49% | 3.2% | 2.22% | 1.25% | 0.21% |
| 2026/02/28 | 31.51% | 11% | 9.78% | 8.88% | 2.99% | 2.87% | 2.68% | 1.41% | 1.08% | 0.93% |
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In February 2026, carsales.com.au led with fluctuating spend, peaking at 33.95%. Carsguide.com.au saw a spike to 11.00% on the 28th. Cars24.com.au maintained steady growth, while drive.com.au and autotrader.com.au experienced varied trends. The month concluded with carsales.com.au dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 382 |
| 2026/02/02 | 407 |
| 2026/02/03 | 421 |
| 2026/02/04 | 416 |
| 2026/02/05 | 393 |
| 2026/02/06 | 391 |
| 2026/02/07 | 392 |
| 2026/02/08 | 382 |
| 2026/02/09 | 404 |
| 2026/02/10 | 398 |
| 2026/02/11 | 398 |
| 2026/02/12 | 373 |
| 2026/02/13 | 391 |
| 2026/02/14 | 392 |
| 2026/02/15 | 382 |
| 2026/02/16 | 404 |
| 2026/02/17 | 395 |
| 2026/02/18 | 383 |
| 2026/02/19 | 439 |
| 2026/02/20 | 419 |
| 2026/02/21 | 425 |
| 2026/02/22 | 405 |
| 2026/02/23 | 422 |
| 2026/02/24 | 432 |
| 2026/02/25 | 416 |
| 2026/02/26 | 380 |
| 2026/02/27 | 362 |
| 2026/02/28 | 366 |
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February saw a dynamic shift in advertisers, peaking at 439 on the 19th. The month concluded with a slight dip to 366, reflecting fluctuating engagement.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, carsales.com.au led with a 0.90% click share increase, while drive.com.au faced a -3.20% decline. Toyota.com.au and carcity.com.au also saw positive growth, contrasting with autotrader.com.au’s drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | carsales.com.au | drive.com.au | carsguide.com.au | cars24.com.au | autotrader.com.au | toyota.com.au | carma.com.au | cherymotor.com.au | bmw.com | westsideauto.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 18.33% | 13.89% | 6.28% | 12.54% | 9.05% | 3.28% | 4.11% | 2.16% | 1.31% | 0.95% |
| 2026/02/02 | 18.54% | 15.61% | 6.42% | 11.52% | 7.9% | 2.36% | 4.18% | 1.74% | 1.43% | 0.89% |
| 2026/02/03 | 18.61% | 14.59% | 8.51% | 18.68% | 7.55% | 2.17% | 2.47% | 1.21% | 1.26% | 1.91% |
| 2026/02/04 | 18.07% | 16.38% | 5.34% | 13.24% | 6.72% | 3.7% | 2.89% | 1.13% | 1.5% | 4.01% |
| 2026/02/05 | 18.1% | 20.44% | 5.64% | 11.43% | 7.3% | 2.31% | 7.87% | 0.79% | 1.25% | 0.76% |
| 2026/02/06 | 17.46% | 19.26% | 5.57% | 9.65% | 10.38% | 1.97% | 5.5% | 0.89% | 1.41% | 1.39% |
| 2026/02/07 | 13.12% | 20.78% | 6.31% | 9.35% | 10.12% | 3.23% | 4.29% | 1.94% | 1.7% | 1.26% |
| 2026/02/08 | 16.82% | 15.83% | 5.73% | 13.11% | 9.93% | 2.42% | 7.76% | 2.83% | 1.49% | 0.78% |
| 2026/02/09 | 15.8% | 19.37% | 5.53% | 13.61% | 8.79% | 2.04% | 4.62% | 1.38% | 1.67% | 1.48% |
| 2026/02/10 | 17.49% | 16.73% | 4.3% | 14.23% | 8.86% | 3.13% | 3.95% | 1.51% | 1.77% | 0.94% |
| 2026/02/11 | 19.94% | 16.42% | 3.96% | 12.36% | 7.19% | 3.12% | 3.28% | 1.15% | 2.01% | 1.75% |
| 2026/02/12 | 19.41% | 16.35% | 5.79% | 10.97% | 8.02% | 2.85% | 2.68% | 1.47% | 1.76% | 1.8% |
| 2026/02/13 | 17.46% | 19.26% | 5.57% | 9.65% | 10.38% | 1.97% | 5.5% | 0.89% | 1.41% | 1.39% |
| 2026/02/14 | 13.12% | 20.78% | 6.31% | 9.35% | 10.12% | 3.23% | 4.29% | 1.94% | 1.7% | 1.26% |
| 2026/02/15 | 16.82% | 15.83% | 5.73% | 13.11% | 9.93% | 2.42% | 7.76% | 2.83% | 1.49% | 0.78% |
| 2026/02/16 | 15.8% | 19.37% | 5.53% | 13.61% | 8.79% | 2.04% | 4.62% | 1.38% | 1.67% | 1.48% |
| 2026/02/17 | 17.51% | 15.01% | 6.07% | 10.76% | 8.84% | 2.32% | 3.66% | 1.86% | 1.62% | 0.89% |
| 2026/02/18 | 19.81% | 11.88% | 6.37% | 13.12% | 8.51% | 2.52% | 3.06% | 1.64% | 2.43% | 1.46% |
| 2026/02/19 | 19.74% | 16.1% | 5.42% | 8.96% | 9.68% | 3.58% | 4.13% | 2.42% | 1.52% | 1.08% |
| 2026/02/20 | 20.43% | 11.84% | 5.67% | 11.64% | 8.61% | 3.58% | 2.98% | 1.22% | 1.78% | 0.85% |
| 2026/02/21 | 22.14% | 6.82% | 5.29% | 11.1% | 5.53% | 3.5% | 2.27% | 1.5% | 2.94% | 1.87% |
| 2026/02/22 | 14.92% | 10.84% | 6.53% | 17.37% | 5.68% | 4.92% | 1.7% | 1.7% | 3.37% | 1.41% |
| 2026/02/23 | 18.3% | 10.62% | 5.98% | 18.82% | 5.19% | 4.13% | 1.76% | 1.82% | 2.21% | 1.29% |
| 2026/02/24 | 15.06% | 11.72% | 5.13% | 13.01% | 7.87% | 4.81% | 1.07% | 2.28% | 2.02% | 1.78% |
| 2026/02/25 | 15.33% | 11.34% | 5.21% | 15.99% | 6.62% | 3.7% | 2.15% | 1.81% | 0.78% | 0.67% |
| 2026/02/26 | 16.19% | 9.86% | 8.13% | 18.61% | 7.14% | 4.15% | 1.76% | 1.97% | 0.2% | 1.26% |
| 2026/02/27 | 21.04% | 11.39% | 4.03% | 12.72% | 5.22% | 4.55% | 1.51% | 1.29% | 0.16% | 4.49% |
| 2026/02/28 | 23.32% | 13.42% | 10.63% | 10.45% | 5.13% | 3.6% | 1.9% | 1.12% | 0.77% | 0.54% |
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In February 2026, carsales.com.au’s impression share fluctuated, peaking at 23.32% on the 28th. Drive.com.au saw a decline, ending at 13.42%. Cars24.com.au experienced a mid-month surge, closing at 10.45%. Autotrader.com.au’s share decreased, finishing at 5.13%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The BMW Plate Runout Event, Enjoy Offers Across Selected Demo Models. *T&C's Apply. It's Time To Move With Purpose And Experience The...
Pre-Owned Cars – Test Today — Book online, drive today. Quality used cars with zero-risk buying. Test drive risk-free. 300-point checked cars & 7-day no-questions return.
Car for sale in Australia — Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for...
Discover Our Limited-Time Offers Across Our Entire SUV Range.
8,634 Cars For Sale from vetted, handpicked dealers in Sydney NSW, New South Wales - find the best deals and buy with confidence
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In the competitive world of automotive PPC ads, BMW’s urgency-driven “Plate Runout Event” stands out, enticing with exclusive offers. Cars24 emphasizes risk-free, quality pre-owned cars, while Carsales and Drive focus on comprehensive car listings. Chery Motor highlights affordability with their SUV range.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Automotive Dealerships February 2026 Report
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