AUS Automotive Dealerships - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – AUS

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.109715507
81.890284493
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 48%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 31
drive.com.au 10.24
autotrader.com.au 8.15
cars24.com.au 8.11
carsguide.com.au 4.29
toyota.com.au 4.21
bmw.com 3.98
carma.com.au 2.16
westsideauto.com.au 1.56
trucksales.com.au 1.54
others 24.76
  • carsales.com.au - 31%
  • drive.com.au - 10.24%
  • autotrader.com.au - 8.15%
  • cars24.com.au - 8.11%
  • carsguide.com.au - 4.29%
  • toyota.com.au - 4.21%
  • bmw.com - 3.98%
  • carma.com.au - 2.16%
  • westsideauto.com.au - 1.56%
  • trucksales.com.au - 1.54%
  • others - 24.76%

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Carsales.com.au leads with 31% click share, followed by others at 24.76%. Drive.com.au and Autotrader.com.au trail with 10.24% and 8.15%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carsales.com.au carsguide.com.au cars24.com.au drive.com.au autotrader.com.au toyota.com.au mazda.com.au cherymotor.com.au carma.com.au bmw.com
2026/02/01 17.83% 4.34% 11.76% 10.67% 7.12% 3.73% 2.39% 3.33% 3.81% 2.63%
2026/02/02 26.53% 4.29% 10.83% 10.37% 5.33% 2.4% 1.73% 2.62% 3.42% 2.16%
2026/02/03 25.82% 7.27% 18.15% 10.35% 4.43% 2.04% 1.4% 1.42% 1.74% 2.38%
2026/02/04 24.01% 3.34% 12.38% 12.8% 4.45% 3.28% 1.59% 1.78% 1.94% 2.79%
2026/02/05 25.38% 3.22% 13.62% 16.22% 5.19% 1.6% 1.52% 1.21% 5.67% 2.64%
2026/02/06 25.31% 3.43% 11.25% 14.37% 7.46% 1.84% 1.46% 1.25% 3.83% 2.69%
2026/02/07 15.49% 4.22% 10.3% 15.39% 6.9% 3.36% 1.88% 2.96% 2.93% 3.77%
2026/02/08 23.84% 3.96% 14.89% 10.34% 6.63% 2.45% 1.44% 3.48% 5.05% 3.08%
2026/02/09 21.59% 4.8% 14.99% 13.92% 5.76% 1.93% 1.64% 1.99% 3.17% 3.27%
2026/02/10 26.94% 2.32% 15.21% 11.4% 5.12% 2.67% 1.74% 1.89% 2.76% 2.85%
2026/02/11 28.71% 2.25% 12.6% 10.74% 4.31% 2.91% 1.68% 1.89% 2.29% 3.81%
2026/02/12 27.2% 4.99% 11.78% 10.95% 4.8% 2.5% 1.66% 1.86% 1.79% 3.42%
2026/02/13 24.92% 3.38% 11.08% 14.15% 7.44% 1.81% 1.44% 1.23% 3.78% 2.65%
2026/02/14 15.16% 4.15% 10.08% 15.1% 6.79% 3.29% 1.84% 2.9% 3.05% 3.69%
2026/02/15 23.57% 3.93% 14.72% 10.26% 6.55% 2.42% 1.42% 3.48% 5.06% 3.05%
2026/02/16 21.25% 4.72% 14.75% 13.75% 5.67% 1.9% 1.61% 1.96% 3.12% 3.24%
2026/02/17 25.5% 6.66% 9.59% 10.88% 6.77% 2.1% 1.45% 2.95% 2.96% 2.74%
2026/02/18 29.83% 5.9% 12.29% 6.81% 4.84% 2.35% 1.3% 2.48% 2.39% 4.06%
2026/02/19 24.65% 4.91% 8.39% 12.35% 6.45% 3.14% 1.76% 3.09% 3.25% 2.96%
2026/02/20 28.94% 3.73% 11.66% 7.92% 5.49% 2.9% 1.97% 1.66% 1.86% 2.88%
2026/02/21 33.95% 2.87% 8.5% 3.73% 3.1% 2.94% 2.17% 2.07% 1.39% 4.24%
2026/02/22 21.12% 5.91% 14.41% 7.58% 3.78% 4.07% 2.32% 2.36% 1.16% 5.42%
2026/02/23 25.13% 3.7% 16.94% 7.27% 3.27% 3.69% 1.95% 2.28% 1.09% 3.79%
2026/02/24 19.91% 2.94% 12.08% 9.1% 5.67% 4.12% 2.55% 2.41% 0.97% 3.52%
2026/02/25 19.46% 3.13% 14.85% 8.4% 3.94% 3.37% 2.88% 2.31% 1.47% 1.36%
2026/02/26 24.32% 6.52% 18.62% 6.18% 4.43% 3.29% 2.52% 2.64% 1.34% 0.21%
2026/02/27 30.96% 2.1% 11.76% 8.16% 2.98% 3.49% 3.2% 2.22% 1.25% 0.21%
2026/02/28 31.51% 11% 9.78% 8.88% 2.99% 2.87% 2.68% 1.41% 1.08% 0.93%
  • carsales.com.au
  • carsguide.com.au
  • cars24.com.au
  • drive.com.au
  • autotrader.com.au
  • toyota.com.au
  • mazda.com.au
  • cherymotor.com.au
  • carma.com.au
  • bmw.com

Copyright © Adthena. All rights reserved.

In February 2026, carsales.com.au led with fluctuating spend, peaking at 33.95%. Carsguide.com.au saw a spike to 11.00% on the 28th. Cars24.com.au maintained steady growth, while drive.com.au and autotrader.com.au experienced varied trends. The month concluded with carsales.com.au dominating.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 382
2026/02/02 407
2026/02/03 421
2026/02/04 416
2026/02/05 393
2026/02/06 391
2026/02/07 392
2026/02/08 382
2026/02/09 404
2026/02/10 398
2026/02/11 398
2026/02/12 373
2026/02/13 391
2026/02/14 392
2026/02/15 382
2026/02/16 404
2026/02/17 395
2026/02/18 383
2026/02/19 439
2026/02/20 419
2026/02/21 425
2026/02/22 405
2026/02/23 422
2026/02/24 432
2026/02/25 416
2026/02/26 380
2026/02/27 362
2026/02/28 366

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in advertisers, peaking at 439 on the 19th. The month concluded with a slight dip to 366, reflecting fluctuating engagement.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carsales.com.au 0.9%
toyota.com.au 0.68%
mazda.com.au 0.4%
carcity.com.au 0.4%
cars24.com.au 0.39%
westsideauto.com.au -0.25%
cars24.com -0.31%
carma.com.au -0.83%
autotrader.com.au -1.22%
drive.com.au -3.2%

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In the past month, carsales.com.au led with a 0.90% click share increase, while drive.com.au faced a -3.20% decline. Toyota.com.au and carcity.com.au also saw positive growth, contrasting with autotrader.com.au’s drop.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carsales.com.au drive.com.au carsguide.com.au cars24.com.au autotrader.com.au toyota.com.au carma.com.au cherymotor.com.au bmw.com westsideauto.com.au
2026/02/01 18.33% 13.89% 6.28% 12.54% 9.05% 3.28% 4.11% 2.16% 1.31% 0.95%
2026/02/02 18.54% 15.61% 6.42% 11.52% 7.9% 2.36% 4.18% 1.74% 1.43% 0.89%
2026/02/03 18.61% 14.59% 8.51% 18.68% 7.55% 2.17% 2.47% 1.21% 1.26% 1.91%
2026/02/04 18.07% 16.38% 5.34% 13.24% 6.72% 3.7% 2.89% 1.13% 1.5% 4.01%
2026/02/05 18.1% 20.44% 5.64% 11.43% 7.3% 2.31% 7.87% 0.79% 1.25% 0.76%
2026/02/06 17.46% 19.26% 5.57% 9.65% 10.38% 1.97% 5.5% 0.89% 1.41% 1.39%
2026/02/07 13.12% 20.78% 6.31% 9.35% 10.12% 3.23% 4.29% 1.94% 1.7% 1.26%
2026/02/08 16.82% 15.83% 5.73% 13.11% 9.93% 2.42% 7.76% 2.83% 1.49% 0.78%
2026/02/09 15.8% 19.37% 5.53% 13.61% 8.79% 2.04% 4.62% 1.38% 1.67% 1.48%
2026/02/10 17.49% 16.73% 4.3% 14.23% 8.86% 3.13% 3.95% 1.51% 1.77% 0.94%
2026/02/11 19.94% 16.42% 3.96% 12.36% 7.19% 3.12% 3.28% 1.15% 2.01% 1.75%
2026/02/12 19.41% 16.35% 5.79% 10.97% 8.02% 2.85% 2.68% 1.47% 1.76% 1.8%
2026/02/13 17.46% 19.26% 5.57% 9.65% 10.38% 1.97% 5.5% 0.89% 1.41% 1.39%
2026/02/14 13.12% 20.78% 6.31% 9.35% 10.12% 3.23% 4.29% 1.94% 1.7% 1.26%
2026/02/15 16.82% 15.83% 5.73% 13.11% 9.93% 2.42% 7.76% 2.83% 1.49% 0.78%
2026/02/16 15.8% 19.37% 5.53% 13.61% 8.79% 2.04% 4.62% 1.38% 1.67% 1.48%
2026/02/17 17.51% 15.01% 6.07% 10.76% 8.84% 2.32% 3.66% 1.86% 1.62% 0.89%
2026/02/18 19.81% 11.88% 6.37% 13.12% 8.51% 2.52% 3.06% 1.64% 2.43% 1.46%
2026/02/19 19.74% 16.1% 5.42% 8.96% 9.68% 3.58% 4.13% 2.42% 1.52% 1.08%
2026/02/20 20.43% 11.84% 5.67% 11.64% 8.61% 3.58% 2.98% 1.22% 1.78% 0.85%
2026/02/21 22.14% 6.82% 5.29% 11.1% 5.53% 3.5% 2.27% 1.5% 2.94% 1.87%
2026/02/22 14.92% 10.84% 6.53% 17.37% 5.68% 4.92% 1.7% 1.7% 3.37% 1.41%
2026/02/23 18.3% 10.62% 5.98% 18.82% 5.19% 4.13% 1.76% 1.82% 2.21% 1.29%
2026/02/24 15.06% 11.72% 5.13% 13.01% 7.87% 4.81% 1.07% 2.28% 2.02% 1.78%
2026/02/25 15.33% 11.34% 5.21% 15.99% 6.62% 3.7% 2.15% 1.81% 0.78% 0.67%
2026/02/26 16.19% 9.86% 8.13% 18.61% 7.14% 4.15% 1.76% 1.97% 0.2% 1.26%
2026/02/27 21.04% 11.39% 4.03% 12.72% 5.22% 4.55% 1.51% 1.29% 0.16% 4.49%
2026/02/28 23.32% 13.42% 10.63% 10.45% 5.13% 3.6% 1.9% 1.12% 0.77% 0.54%
  • carsales.com.au
  • drive.com.au
  • carsguide.com.au
  • cars24.com.au
  • autotrader.com.au
  • toyota.com.au
  • carma.com.au
  • cherymotor.com.au
  • bmw.com
  • westsideauto.com.au

Copyright © Adthena. All rights reserved.

In February 2026, carsales.com.au’s impression share fluctuated, peaking at 23.32% on the 28th. Drive.com.au saw a decline, ending at 13.42%. Cars24.com.au experienced a mid-month surge, closing at 10.45%. Autotrader.com.au’s share decreased, finishing at 5.13%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    The BMW Plate Runout Event | Must End February 28th https://www.bmw.com

    The BMW Plate Runout Event, Enjoy Offers Across Selected Demo Models. *T&C's Apply. It's Time To Move With Purpose And Experience The...

  2. 2
    Quality Used Cars in Stock https://www.cars24.com.au › used-car-dealer › sydney

    Pre-Owned Cars – Test Today — Book online, drive today. Quality used cars with zero-risk buying. Test drive risk-free. 300-point checked cars & 7-day no-questions return.

  3. 3
    carsales.com.au https://www.carsales.com.au

    Car for sale in Australia — Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for...

  4. 4
    Plate Clearance Now On! - Driveaway From $23,990* https://www.cherymotor.com.au

    Discover Our Limited-Time Offers Across Our Entire SUV Range.

  5. 5
    Cars For Sale In Sydney Nsw, New South Wales - Drive https://www.drive.com.au

    8,634 Cars For Sale from vetted, handpicked dealers in Sydney NSW, New South Wales - find the best deals and buy with confidence

Copyright © Adthena. All rights reserved.

In the competitive world of automotive PPC ads, BMW’s urgency-driven “Plate Runout Event” stands out, enticing with exclusive offers. Cars24 emphasizes risk-free, quality pre-owned cars, while Carsales and Drive focus on comprehensive car listings. Chery Motor highlights affordability with their SUV range.

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