AUS Automotive Dealerships - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – AUS

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.8562727078
65.1437272922
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 48%
Navigational 4%
Seasonal 0%
Local 8%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 23.08
drive.com.au 17.77
autotrader.com.au 7.91
carsguide.com.au 6.69
toyota.com.au 6.37
carma.com.au 5.41
cars24.com.au 4.22
westsideauto.com.au 1.45
volkswagen.com.au 1.31
cars24.com 1.26
others 24.53
  • carsales.com.au - 23.08%
  • drive.com.au - 17.77%
  • autotrader.com.au - 7.91%
  • carsguide.com.au - 6.69%
  • toyota.com.au - 6.37%
  • carma.com.au - 5.41%
  • cars24.com.au - 4.22%
  • westsideauto.com.au - 1.45%
  • volkswagen.com.au - 1.31%
  • cars24.com - 1.26%
  • others - 24.53%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘carsales.com.au’ leads with 23.08% click share, closely followed by ‘drive.com.au’ at 17.77%. ‘Others’ collectively hold a significant 24.53%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date drive.com.au carsguide.com.au carsales.com.au toyota.com.au carma.com.au autotrader.com.au cars24.com.au mazda.com.au geely.com.au volkswagen.com.au
2026/10/01 16.51% 7.71% 16.89% 4.39% 7.71% 4.17% 9.18% 2.38% 2.47% 0.68%
2026/10/02 20.96% 7.66% 13.43% 6.21% 9.91% 4.43% 8.14% 3.36% 1.8% 0.88%
2026/10/03 24.39% 5.06% 12.14% 4.83% 7.94% 4.18% 6.6% 2.83% 2.13% 1.21%
2026/10/04 21.14% 4.76% 13.38% 6.22% 8.05% 3.76% 9.15% 1.6% 2.36% 1.13%
2026/10/05 21.84% 5.28% 12.67% 5.03% 8.26% 3.55% 8.6% 1.1% 1.45% 0.9%
2026/10/06 23.45% 6.94% 11.32% 5.48% 11.03% 4.85% 8.67% 1.11% 1.55% 0.66%
2026/10/07 23.9% 4.25% 12.76% 7.32% 9.47% 4.21% 6.77% 0.96% 1.77% 0.8%
2026/10/08 22.54% 4.78% 11.93% 7.91% 8.92% 6.44% 5.63% 1.27% 2.15% 1.32%
2026/10/09 18.16% 3.88% 17.62% 6.42% 7.66% 5.78% 5.85% 1.76% 2.4% 1.88%
2026/10/10 23.98% 8.29% 13.26% 5.35% 7.14% 6.98% 4.89% 1.11% 1.27% 1.02%
2026/10/11 21.72% 5.48% 14.27% 8.13% 9.74% 4.41% 5.19% 1.02% 1.2% 1.33%
2026/10/12 20.09% 5.37% 13.44% 7.77% 7.48% 5.58% 6.49% 1.21% 1.1% 2.25%
2026/10/13 17.94% 8.02% 13.14% 8.18% 9.9% 4.04% 6.21% 1.35% 1.46% 1.19%
2026/10/14 21.03% 3.97% 13.59% 5.85% 8.54% 4.44% 5.88% 2.55% 2.15% 1.77%
2026/10/15 18.72% 3.98% 13.69% 6.31% 6.31% 4.13% 3.83% 1.47% 1.38% 6.47%
2026/10/16 20.27% 4.7% 11.63% 6.4% 6.28% 4.64% 7.86% 2.49% 2.42% 2.98%
2026/10/17 19.41% 6.3% 13.96% 4.21% 6.66% 5.22% 3.81% 1.33% 1.19% 6.2%
2026/10/18 21.01% 6.79% 12.13% 4.73% 5.46% 4.73% 5.53% 1.09% 1.07% 2.93%
2026/10/19 24.49% 3.53% 8.78% 5.25% 5.29% 3.53% 5.7% 2.85% 1.37% 6.68%
2026/10/20 18.88% 4.39% 15.26% 4.83% 5.91% 5.06% 6.89% 2.01% 1.74% 4.05%
2026/10/21 18.84% 3.02% 13.65% 4.8% 6.21% 3.23% 6.1% 2.4% 2.43% 6.82%
2026/10/22 20.86% 5.88% 11.45% 5.01% 6.93% 4.07% 5.58% 3.8% 3.07% 4.55%
2026/10/23 19.47% 3.09% 14.19% 7.61% 7.94% 2.62% 6.69% 2.14% 2.89% 4.71%
2026/10/24 26.74% 6.19% 8.5% 6.95% 6.18% 5.73% 3.1% 3.39% 2.63% 1.55%
2026/10/25 19.46% 2.78% 10.08% 6.4% 7.31% 6.14% 7.66% 4.34% 2.44% 1.48%
2026/10/26 24.02% 4.33% 11% 5% 5.57% 6.21% 4.08% 1.26% 2.34% 1.85%
2026/10/27 22.68% 4% 11.2% 5.69% 7.58% 3.39% 6.16% 2.38% 2.56% 1.79%
2026/10/28 23.67% 9.13% 8.53% 4.8% 4.45% 5.82% 4.14% 1.05% 2.96% 2.19%
2026/10/29 21.58% 7.66% 10.64% 5.42% 5.23% 4.07% 3.62% 2.32% 3.43% 1.9%
2026/10/30 23.32% 5.8% 4.92% 6.69% 5.09% 8.06% 2.37% 4.75% 2.75% 1.79%
2026/10/31 15.39% 6.96% 6.48% 6.34% 5.97% 5.41% 3.99% 3.28% 3.14% 2.34%
  • drive.com.au
  • carsguide.com.au
  • carsales.com.au
  • toyota.com.au
  • carma.com.au
  • autotrader.com.au
  • cars24.com.au
  • mazda.com.au
  • geely.com.au
  • volkswagen.com.au

Copyright © Adthena. All rights reserved.

Drive.com.au led October with fluctuating spend, peaking at 26.74% on the 24th. Carsales.com.au and Carsguide.com.au followed, showing varied trends. By month’s end, drive.com.au’s share dipped to 15.39%.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 370
2026/10/02 359
2026/10/03 354
2026/10/04 348
2026/10/05 350
2026/10/06 341
2026/10/07 336
2026/10/08 337
2026/10/09 341
2026/10/10 350
2026/10/11 351
2026/10/12 363
2026/10/13 345
2026/10/14 351
2026/10/15 369
2026/10/16 392
2026/10/17 406
2026/10/18 381
2026/10/19 377
2026/10/20 360
2026/10/21 358
2026/10/22 371
2026/10/23 366
2026/10/24 358
2026/10/25 374
2026/10/26 388
2026/10/27 391
2026/10/28 419
2026/10/29 400
2026/10/30 393
2026/10/31 369

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertisers, starting at 370, dipping mid-month, then peaking at 419 on the 28th, before closing at 369.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
drive.com.au 1.95%
volkswagen.com.au 0.98%
lexus.com.au 0.91%
hyundai.com 0.81%
autotrader.com.au 0.71%
cars24.com -0.67%
toyota.com.au -0.67%
nrma.com.au -0.89%
carma.com.au -1.03%
carsales.com.au -3.19%

Copyright © Adthena. All rights reserved.

Drive.com.au surged with a 1.95% click share increase, while carsales.com.au dropped by 3.19%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date drive.com.au carma.com.au autotrader.com.au carsales.com.au toyota.com.au carsguide.com.au cars24.com.au mazda.com.au volkswagen.com.au nrma.com.au
2026/10/01 16.53% 8.03% 5.13% 17.67% 3.6% 7.93% 8.05% 1.83% 0.4% 0.02%
2026/10/02 22.31% 9.46% 5.57% 14.11% 5.53% 7.9% 8.01% 2.63% 0.46% 0.02%
2026/10/03 24.79% 9.73% 5.02% 13.23% 3.91% 6.77% 6.45% 2.14% 0.56% 0.06%
2026/10/04 19.46% 8.6% 4.23% 13.01% 4.61% 5.41% 8.44% 1.04% 0.69% 0.37%
2026/10/05 21.51% 8.61% 4.32% 12.68% 3.92% 6.24% 8.77% 0.73% 0.73% 0.27%
2026/10/06 23.66% 12% 5.27% 11.09% 4.51% 7.44% 8.02% 0.73% 2.33% 0.17%
2026/10/07 23.7% 10.22% 4.47% 13.03% 6.75% 5.49% 6.17% 0.63% 2.31% 0.19%
2026/10/08 21.33% 8.61% 6.32% 10.67% 6.53% 5.37% 4.56% 0.74% 0.55% 7.84%
2026/10/09 18.1% 7.39% 5.32% 15.65% 4.35% 4.58% 5.22% 1.11% 0.71% 9.04%
2026/10/10 23.93% 6.95% 7.36% 13.65% 3.95% 7.86% 4.57% 0.84% 0.43% 1.13%
2026/10/11 20.07% 10.86% 4.27% 12.98% 6.92% 4.55% 4.73% 0.55% 0.69% 3.65%
2026/10/12 20.71% 6.85% 5.89% 12.69% 6.51% 5.47% 5.98% 0.66% 1.39% 3.48%
2026/10/13 19.21% 10.08% 4.47% 12.9% 6.16% 6.58% 6.31% 0.73% 0.52% 2.64%
2026/10/14 18.59% 10.37% 4.65% 12.64% 4.12% 4.35% 5.2% 1.88% 0.66% 9.28%
2026/10/15 19.42% 6.59% 4.6% 14.19% 4.77% 4.8% 3.7% 1.08% 4.1% 0.14%
2026/10/16 20.44% 6.16% 5.17% 11.49% 4.35% 5.15% 7.76% 1.85% 1.69% 0.05%
2026/10/17 18.52% 6.65% 5.78% 13.09% 2.9% 6.53% 3.68% 0.81% 5.59% 4.11%
2026/10/18 19.48% 5.81% 4.86% 12.36% 3.87% 7.26% 6.12% 0.74% 3.99% 0.03%
2026/10/19 22.45% 5.77% 4.68% 9.47% 4.77% 4.23% 6.25% 2.18% 5.42% 0.12%
2026/10/20 17.74% 7.05% 5.77% 15.38% 3.67% 5.43% 7.71% 1.45% 2.28% 0.19%
2026/10/21 17.94% 8.11% 4.14% 14.48% 4.39% 3.97% 6.81% 1.68% 6.71% 0.01%
2026/10/22 18.94% 8.99% 5.22% 12.39% 4.07% 6.33% 5.96% 2.8% 3.92% 0.1%
2026/10/23 18.72% 10.92% 3.69% 15.39% 7.57% 4.1% 7.27% 1.46% 2.88% 0%
2026/10/24 23.91% 7.27% 7.31% 9.35% 7.04% 5.58% 3.02% 4.19% 1.28% 0.28%
2026/10/25 18.67% 8.26% 6.79% 9.88% 5.68% 3.59% 7.97% 3.94% 1.4% 0.25%
2026/10/26 21.47% 6.38% 7.4% 11.14% 4.3% 4.92% 4.12% 1.03% 0.99% 0.21%
2026/10/27 22.1% 8.41% 4.28% 11.57% 5.43% 4.37% 6.66% 2.24% 1.27% 0.28%
2026/10/28 23.04% 4.8% 7.76% 10% 4.32% 7.77% 4.99% 0.92% 1.78% 0.22%
2026/10/29 21.28% 6.32% 4.86% 11.42% 4.72% 7.67% 4.16% 2.3% 1.38% 1.3%
2026/10/30 22.88% 4.57% 10.65% 5.11% 6.73% 5.94% 2.46% 5.03% 1.3% 0.41%
2026/10/31 17.49% 7.35% 7.17% 6.79% 6.33% 6.09% 3.92% 3.35% 1.65% 0.32%
  • drive.com.au
  • carma.com.au
  • autotrader.com.au
  • carsales.com.au
  • toyota.com.au
  • carsguide.com.au
  • cars24.com.au
  • mazda.com.au
  • volkswagen.com.au
  • nrma.com.au

Copyright © Adthena. All rights reserved.

In October 2026, drive.com.au led with fluctuating impressions, peaking mid-month. carma.com.au and autotrader.com.au showed varied trends, while carsales.com.au saw a decline. The month ended with drive.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    New & Used Cars for Sale - Fast & Stress Free Car Search https://www.autotrader.com.au › cars-above-20k › for-sale

    Huge selection of new & used dealer cars for sale. Find your perfect ride today!

  2. 2
    Carsales | Australia's Go-To for Cars — Buy It. Sell | Buy your... https://www.carsales.com.au

    Search thousands of new and used cars for sale or sell on carsales today

  3. 3
    Huge Range of New & Used Cars - New & Used Cars for Sale https://www.carsguide.com.au › cars › for-sale

    Find New & Used Cars for Sale Across Australia. Search by Location, Postcode & Price. View Car Deals in Your Local Area. Search by Location, Postcode & Price on CarsGuide. Used Car Experts.

  4. 4
    14,803 Used, Demo & New Cars for Sale in Sydney, NSW - Drive https://www.drive.com.au

    14,803 Used, Demo & New Car Listings from vetted and approved dealers in Sydney, NSW. Find the best deals. Buy with confidence.

  5. 5
    Mazda Latest Driveaway Offers - Find Your Zoom Zoom https://www.mazda.com.au

    Mazda Owners Get More, See The Benefits You'll Enjoy After You Drive Away From The Dealer. Don't Miss Your Opportunity To Secure Your New Mazda. Discover The Mazda Range Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, AutoTrader, Carsales, and CarsGuide dominate with vast selections and stress-free searches. Drive.com.au highlights local deals, while Mazda entices with exclusive offers. Each ad emphasizes convenience, variety, and unique benefits, capturing diverse buyer interests.

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