AUS Automotive Dealerships - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – AUS

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.4714662676
80.5285337324
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 47%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 27.11
carsguide.com.au 8.35
cars24.com.au 7.95
autotrader.com.au 7.7
toyota.com.au 6.14
drive.com.au 5.15
carma.com.au 3.07
westsideauto.com.au 2.26
mazda.com.au 2.06
pickles.com.au 1.64
others 28.57
  • carsales.com.au - 27.11%
  • carsguide.com.au - 8.35%
  • cars24.com.au - 7.95%
  • autotrader.com.au - 7.7%
  • toyota.com.au - 6.14%
  • drive.com.au - 5.15%
  • carma.com.au - 3.07%
  • westsideauto.com.au - 2.26%
  • mazda.com.au - 2.06%
  • pickles.com.au - 1.64%
  • others - 28.57%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Carsales.com.au leads with 27.11% click share, closely followed by ‘others’ at 28.57%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carsguide.com.au carsales.com.au cars24.com.au drive.com.au autotrader.com.au carma.com.au mgmotor.com.au toyota.com.au mazda.com.au subaru.com.au
2026/06/01 9.06% 13.91% 10.09% 7.3% 8.01% 4.69% 3.62% 4.5% 2.33% 4.59%
2026/06/02 6.65% 17.32% 4.97% 9.14% 10.36% 2.89% 2.8% 5.33% 2.44% 3.3%
2026/06/03 10.89% 14.58% 5.64% 8.44% 11.71% 3.44% 3.49% 6.33% 1.86% 3.56%
2026/06/04 5.59% 15.56% 9.85% 9.48% 6.06% 2.58% 3.22% 5.92% 5.29% 3.21%
2026/06/05 5.88% 15.39% 9.77% 9.14% 5.17% 4.5% 3.28% 6.81% 2.55% 2.52%
2026/06/06 6.62% 14.35% 8.71% 7.34% 6.63% 3.82% 2.74% 7.12% 5.35% 3.25%
2026/06/07 5.89% 18.66% 8.5% 7.96% 4.14% 3.69% 3.78% 6.32% 3.17% 3.66%
2026/06/08 5.72% 19.53% 9.66% 7.19% 5.54% 3.78% 2.64% 6.13% 2.89% 2.75%
2026/06/09 10.13% 16.21% 11.6% 7.37% 4.84% 5.43% 3.05% 4.07% 2.67% 2.92%
2026/06/10 10.13% 21.81% 4.6% 7.43% 5.92% 2.5% 2.7% 6.33% 2.48% 2.48%
2026/06/11 6.95% 13.74% 9.97% 6.42% 3.48% 7.53% 2.04% 6.66% 2.58% 3.33%
2026/06/12 7.79% 13.47% 16.22% 8.76% 4.4% 6.47% 2.53% 4.05% 2% 2.52%
2026/06/13 6.32% 16.45% 12.86% 5.32% 3.99% 10.23% 2.69% 3.9% 3.11% 4.25%
2026/06/14 4.54% 15.73% 11.58% 7.44% 3.73% 9.96% 3.46% 4.02% 2.27% 3.41%
2026/06/15 6.59% 14.79% 13.94% 6.11% 4.12% 5% 3.41% 5.44% 2.03% 3.11%
2026/06/16 4.63% 11.71% 16.07% 5.34% 5.47% 7.99% 2.26% 3.84% 4.45% 3.71%
2026/06/17 8.55% 14.58% 12.56% 5.14% 4.64% 8.42% 2.79% 4.51% 2.75% 2.22%
2026/06/18 9.41% 13.68% 10.52% 5.75% 6.99% 5.18% 3.28% 5.23% 2.15% 2.38%
2026/06/19 5.95% 13.74% 13.9% 6.55% 4.88% 5.85% 3.29% 4.31% 3.59% 2.11%
2026/06/20 5.21% 11.59% 12.5% 6.49% 4.93% 8.09% 4.28% 5.89% 1.77% 1.53%
2026/06/21 6.6% 13.2% 14.04% 5.89% 5.57% 4.66% 3.24% 4.77% 1.75% 1.7%
2026/06/22 5.2% 17.39% 12.75% 7.8% 4.43% 6% 4.39% 6.53% 2.19% 1.49%
2026/06/23 6.64% 13.04% 9.67% 8.64% 6.53% 4.49% 2.34% 5.67% 2.1% 1.83%
2026/06/24 8.21% 13.76% 10.64% 9.87% 5.66% 3.97% 2.26% 4.17% 1.94% 1.57%
2026/06/25 8.57% 11.85% 12.91% 8.01% 5.53% 3.83% 3.44% 5.3% 2.39% 2.03%
2026/06/26 7.91% 14.57% 12.79% 7.42% 5.16% 4.4% 3.94% 4.95% 2.32% 2.23%
2026/06/27 7.19% 10.63% 12.63% 7.69% 7.54% 9.15% 4.29% 4.17% 1.74% 2.89%
2026/06/28 12.01% 12.69% 8.39% 7.42% 8.97% 3.78% 3.32% 3.57% 2.13% 3.14%
2026/06/29 14.25% 10.98% 9.9% 8.46% 5.91% 4.46% 3.48% 5.07% 3.2% 2.37%
2026/06/30 12.61% 11.24% 11.14% 8.03% 7.59% 6.41% 4.61% 4.28% 2.54% 1.67%
  • carsguide.com.au
  • carsales.com.au
  • cars24.com.au
  • drive.com.au
  • autotrader.com.au
  • carma.com.au
  • mgmotor.com.au
  • toyota.com.au
  • mazda.com.au
  • subaru.com.au

Copyright © Adthena. All rights reserved.

In June 2026, carsales.com.au led PPC spend, peaking at 21.81% on June 10. Carsguide.com.au surged late, reaching 14.25% on June 29. Cars24.com.au and drive.com.au showed consistent mid-range performance. Autotrader.com.au fluctuated, while carma.com.au and mgmotor.com.au remained steady. Toyota.com.au and subaru.com.au had modest shares, with Mazda.com.au trailing.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 411
2026/06/02 426
2026/06/03 520
2026/06/04 411
2026/06/05 417
2026/06/06 423
2026/06/07 432
2026/06/08 461
2026/06/09 404
2026/06/10 376
2026/06/11 387
2026/06/12 378
2026/06/13 360
2026/06/14 361
2026/06/15 379
2026/06/16 361
2026/06/17 402
2026/06/18 400
2026/06/19 374
2026/06/20 387
2026/06/21 387
2026/06/22 377
2026/06/23 374
2026/06/24 380
2026/06/25 358
2026/06/26 366
2026/06/27 360
2026/06/28 384
2026/06/29 350
2026/06/30 328

Copyright © Adthena. All rights reserved.

June began with 411 advertisers, peaking at 520 on June 3rd. A decline followed, ending the month at 328.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carsguide.com.au 1.51%
cars24.com.au 0.86%
carma.com.au 0.63%
drive.com.au 0.58%
autotrader.com.au 0.5%
pickles.com.au -0.49%
subaru.com.au -0.56%
toyota.com.au -0.74%
cherymotor.com.au -0.75%
carsales.com.au -4.76%

Copyright © Adthena. All rights reserved.

Carsguide.com.au surged with a 1.51% click share increase, while carsales.com.au dropped by 4.76%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carsguide.com.au carsales.com.au cars24.com.au drive.com.au autotrader.com.au carma.com.au toyota.com.au mgmotor.com.au mazda.com.au subaru.com.au
2026/06/01 10.16% 16.21% 9.72% 7.33% 9.94% 4.68% 3.8% 2.23% 1.58% 3.32%
2026/06/02 8.72% 19.5% 5.74% 9.3% 10.93% 2.69% 4.41% 2% 1.75% 2.34%
2026/06/03 12.61% 15.25% 5.8% 8.84% 12.9% 3.81% 7.22% 2.56% 1.18% 2.67%
2026/06/04 7.23% 17.12% 10.4% 10.21% 6.55% 2.44% 5.3% 1.96% 5.19% 2.51%
2026/06/05 7.55% 16.34% 10.19% 9.55% 5.51% 4.35% 5.95% 2.54% 1.98% 2.14%
2026/06/06 8.51% 16.4% 9.23% 8.13% 6.64% 3.35% 6.65% 2.26% 5.22% 2.64%
2026/06/07 7.73% 21.05% 9.7% 8.58% 4.57% 3.31% 5.83% 2.73% 2.26% 2.84%
2026/06/08 7.35% 21.4% 10.31% 7.91% 6.06% 3.13% 5.23% 2.14% 2.23% 1.83%
2026/06/09 11.31% 18.34% 12.87% 7.81% 4.88% 5.34% 3.68% 2.42% 2.03% 2.26%
2026/06/10 11.8% 23.97% 4.83% 7.97% 6.15% 2.48% 5.36% 1.98% 1.94% 1.81%
2026/06/11 8.82% 14.61% 11.13% 7.16% 3.92% 7.34% 6.37% 1.51% 2.12% 2.93%
2026/06/12 9.22% 14.7% 16.98% 9.01% 4.79% 6.45% 4.02% 1.49% 1.57% 1.79%
2026/06/13 8.15% 18.42% 13.95% 5.84% 4.3% 9.17% 3.81% 1.9% 2.83% 3.47%
2026/06/14 6.47% 17.31% 12.36% 8% 4.09% 9.33% 3.87% 2.66% 1.64% 2.62%
2026/06/15 8.51% 16.37% 14% 6.68% 4.57% 4.42% 5.05% 2.2% 1.57% 2.2%
2026/06/16 6.44% 13.49% 17.24% 5.25% 5.64% 7.66% 3.65% 1.55% 4.9% 3.07%
2026/06/17 9.78% 16.39% 12.71% 6% 5.36% 8.44% 4.87% 1.87% 2.43% 1.57%
2026/06/18 10.05% 15.24% 10.82% 6.64% 7.13% 5.28% 5.86% 2.51% 1.6% 1.9%
2026/06/19 7.8% 15.31% 14.23% 7.95% 5.59% 6.12% 4.24% 2.2% 3.33% 1.29%
2026/06/20 6.78% 12.64% 13.34% 7.41% 5.36% 7.89% 5.58% 3.4% 1.4% 0.82%
2026/06/21 8.26% 13.79% 14.08% 7.26% 5.78% 4.99% 4.66% 2.33% 1.27% 1.24%
2026/06/22 6.91% 18.43% 13.89% 8.79% 4.78% 5.84% 6.57% 2.72% 1.79% 1.09%
2026/06/23 8.04% 14.11% 10.47% 9.21% 6.63% 4.64% 5.78% 1.73% 1.76% 1.28%
2026/06/24 9.17% 15.48% 10.74% 11.14% 6.3% 4.71% 4.05% 1.55% 1.43% 1.06%
2026/06/25 9.73% 13.26% 12.94% 9.74% 5.66% 4.4% 5.06% 2.63% 1.69% 1.5%
2026/06/26 8.99% 16.22% 12.4% 9.1% 5.72% 4.46% 4.38% 2.98% 1.85% 1.8%
2026/06/27 8.9% 12.18% 12.79% 8.63% 7.7% 9.31% 4.17% 3.65% 1.42% 2.62%
2026/06/28 12.42% 14.39% 8.1% 9.08% 9.36% 3.91% 3.32% 2.61% 1.6% 2.75%
2026/06/29 15.33% 12.57% 10.1% 9.4% 6.15% 4.79% 4.88% 2.3% 2.62% 2.11%
2026/06/30 15.23% 12.56% 11.77% 9.21% 7.86% 6.45% 4.04% 3.49% 2.19% 1.82%
  • carsguide.com.au
  • carsales.com.au
  • cars24.com.au
  • drive.com.au
  • autotrader.com.au
  • carma.com.au
  • toyota.com.au
  • mgmotor.com.au
  • mazda.com.au
  • subaru.com.au

Copyright © Adthena. All rights reserved.

In June 2026, carsales.com.au led with a peak impression share of 23.97% on June 10. carsguide.com.au surged at month’s end, reaching 15.33% on June 29.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    Purchase pre-owned cars in New South Wales | Carma https://www.carma.com.au

    Our reconditioning & QA processes make us the preferred used car dealership of the NRMA. Browse 100s of quality used cars. Shop online, get free...

  2. 2
    Quality Used Cars in Stock - Pre-Owned Cars – Test Today https://www.cars24.com.au › used-car-dealer › sydney

    Browse thousands of used cars across Australia. Buy online with home delivery. Book online, drive today. Quality used cars with zero-risk buying. 100% Online. Pre-approval in 2 mins. 12x faster loans.

  3. 3
    New & Used cars for sale in Australia - carsales.com.au https://www.carsales.com.au

    Australia's go-to for cars. Search for new & used cars on carsales.com.au. Enquire today. carsales.com.au - Best place to buy & sell cars. Enquire for new ...

  4. 4
    Used All Cars For Sale - Pickles AU https://www.pickles.com.au

    Bid with Pickles on your commute to work. Your next car is a click away

  5. 5
    The Subaru Forester AWD Hybrid | From $46,990 Driveaway* https://www.subaru.com.au

    Go further with confidence. The all-new Subaru Forester AWD Hybrid from $46,990 driveaway* Bold new design, cutting-edge tech and strong Hybrid...

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Carma stands out with its emphasis on quality assurance and NRMA endorsement. Cars24 highlights convenience with online purchases and fast loans. Carsales.com.au remains a trusted hub for buying and selling. Pickles offers a unique bidding experience, while Subaru promotes its innovative Forester AWD Hybrid.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports