Share of Clicks for top 10 AUS Education & Training Universities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| unsw.edu.au | 8.35 |
| adelaide.edu.au | 6.96 |
| swinburneonline.edu.au | 4.94 |
| mq.edu.au | 4.52 |
| rmit.edu.au | 4.48 |
| newcastle.edu.au | 4.36 |
| curtin.edu.au | 4.07 |
| latrobe.edu.au | 3.9 |
| torrens.edu.au | 3.87 |
| open.edu.au | 3.55 |
| others | 51 |
- unsw.edu.au - 8.35%
- adelaide.edu.au - 6.96%
- swinburneonline.edu.au - 4.94%
- mq.edu.au - 4.52%
- rmit.edu.au - 4.48%
- newcastle.edu.au - 4.36%
- curtin.edu.au - 4.07%
- latrobe.edu.au - 3.9%
- torrens.edu.au - 3.87%
- open.edu.au - 3.55%
- others - 51%
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In the education sector’s PPC landscape, UNSW leads with 8.35% click share, followed by Adelaide at 6.96%. ‘Others’ dominate, capturing 51% of the share.
Share of Spend for the top 10 AUS Education & Training Universities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | swinburneonline.edu.au | torrens.edu.au | une.edu.au | adelaide.edu.au | open.edu.au | studyonline.canberra.edu.au | latrobe.edu.au | studyuts.online | online.mbs.edu | studyonline.ecu.edu.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.03% | 5.18% | 2.45% | 2.85% | 6.37% | 3.47% | 2.47% | 2.91% | 2.67% | 3.09% |
| 2026/05/02 | 8.38% | 5.47% | 3.02% | 5.6% | 5.75% | 3.07% | 2.31% | 3.68% | 2.73% | 3.01% |
| 2026/05/03 | 7.5% | 6.19% | 2.51% | 4.15% | 4.9% | 3.31% | 2.76% | 3.17% | 2.75% | 2.9% |
| 2026/05/04 | 7.62% | 4.8% | 2.82% | 5.44% | 3.99% | 3.49% | 2.5% | 4.36% | 3.23% | 3.38% |
| 2026/05/05 | 8.93% | 5.9% | 3.72% | 3.91% | 4.37% | 3.62% | 2.76% | 4.4% | 3.39% | 3.28% |
| 2026/05/06 | 8% | 6.04% | 4.18% | 5.22% | 3.58% | 3.63% | 2.05% | 3.68% | 3.38% | 2.85% |
| 2026/05/07 | 8.89% | 5.73% | 5.24% | 4.74% | 4.05% | 3.9% | 1.86% | 4% | 3.4% | 2.88% |
| 2026/05/08 | 8.52% | 6.66% | 3.82% | 5.25% | 4.26% | 3.52% | 2.15% | 3.78% | 3.16% | 2.85% |
| 2026/05/09 | 8.83% | 5.97% | 4.82% | 5.72% | 4.74% | 3.44% | 1.56% | 3% | 3.49% | 2.86% |
| 2026/05/10 | 8.79% | 6.67% | 5.11% | 5.51% | 4.65% | 3.12% | 1.53% | 3.03% | 3.34% | 2.23% |
| 2026/05/11 | 8.67% | 6.24% | 5.13% | 3.48% | 4.74% | 3.86% | 2.29% | 3.17% | 3.15% | 2.88% |
| 2026/05/12 | 8.32% | 5.36% | 6.13% | 3.88% | 4.7% | 3.89% | 2.37% | 2.55% | 3.08% | 2.8% |
| 2026/05/13 | 7.71% | 5.72% | 4.66% | 4.72% | 4.33% | 3.32% | 2.45% | 2.51% | 2.66% | 3.24% |
| 2026/05/14 | 8.95% | 6.1% | 4.98% | 4.71% | 3.57% | 3.8% | 2.27% | 2.56% | 3.26% | 4.12% |
| 2026/05/15 | 8.1% | 6.71% | 4.92% | 5.26% | 4.67% | 3.84% | 2.42% | 2.77% | 3.06% | 3.73% |
| 2026/05/16 | 7.18% | 5.75% | 4.44% | 4.37% | 5.02% | 3.35% | 3.66% | 2.43% | 3.06% | 2.95% |
| 2026/05/17 | 7.13% | 4.72% | 4.93% | 5.42% | 4.41% | 3.32% | 3.36% | 2.36% | 3.16% | 3.5% |
| 2026/05/18 | 7.09% | 4.25% | 4.83% | 3.47% | 3.46% | 3.64% | 3.25% | 2.85% | 3.33% | 3.94% |
| 2026/05/19 | 7.23% | 4.39% | 4.82% | 4.45% | 3.66% | 4.5% | 3.28% | 2.66% | 3.15% | 4.21% |
| 2026/05/20 | 7.93% | 4.08% | 5.07% | 4.47% | 3.1% | 3.73% | 3.58% | 3.07% | 3.15% | 3.64% |
| 2026/05/21 | 8.63% | 4.1% | 5.17% | 3.6% | 3.88% | 3.52% | 3.2% | 2.59% | 2.62% | 3.6% |
| 2026/05/22 | 8.44% | 5.61% | 5.89% | 4.42% | 5.25% | 3.32% | 3.39% | 2.77% | 2.26% | 3.19% |
| 2026/05/23 | 8.57% | 4.28% | 5.97% | 5.11% | 5.06% | 3.36% | 3.09% | 3.13% | 2.56% | 2.72% |
| 2026/05/24 | 8.04% | 5.36% | 6.76% | 4.66% | 4.58% | 3.54% | 3.25% | 3.02% | 2.41% | 2.71% |
| 2026/05/25 | 8.2% | 4.65% | 5.89% | 3.82% | 3.04% | 3.42% | 3.33% | 3.43% | 2.51% | 2.43% |
| 2026/05/26 | 8.15% | 4.48% | 6.16% | 4.34% | 4.16% | 3.22% | 3.17% | 2.42% | 1.52% | 1.54% |
| 2026/05/27 | 8.94% | 4.8% | 5.65% | 3.82% | 4.12% | 3.38% | 3.07% | 2.97% | 2.33% | 1.85% |
| 2026/05/28 | 9.63% | 5.08% | 4.15% | 4.6% | 3.56% | 3.34% | 3.4% | 2.3% | 1.97% | 1.48% |
| 2026/05/29 | 10.88% | 5.81% | 4.48% | 4.64% | 3.23% | 3.79% | 3.57% | 2.52% | 2.41% | 1.75% |
| 2026/05/30 | 11.4% | 6.27% | 4.52% | 5.36% | 3.9% | 3.47% | 2.83% | 2.26% | 2.13% | 1.73% |
| 2026/05/31 | 10.47% | 7.05% | 5.72% | 4.96% | 3.6% | 3.23% | 3.06% | 2.37% | 2.04% | 1.83% |
- swinburneonline.edu.au
- torrens.edu.au
- une.edu.au
- adelaide.edu.au
- open.edu.au
- studyonline.canberra.edu.au
- latrobe.edu.au
- studyuts.online
- online.mbs.edu
- studyonline.ecu.edu.au
Copyright © Adthena. All rights reserved.
Swinburne Online’s PPC spend share surged from 9.03% to 11.4% by May’s end, leading the pack. Torrens University saw a steady rise, closing at 7.05%. UNE and Adelaide University experienced fluctuations, while Open University and others maintained moderate shares.
Competitor Count for AUS Education & Training Universities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 281 |
| 2026/05/02 | 272 |
| 2026/05/03 | 275 |
| 2026/05/04 | 281 |
| 2026/05/05 | 274 |
| 2026/05/06 | 277 |
| 2026/05/07 | 269 |
| 2026/05/08 | 286 |
| 2026/05/09 | 263 |
| 2026/05/10 | 274 |
| 2026/05/11 | 286 |
| 2026/05/12 | 292 |
| 2026/05/13 | 306 |
| 2026/05/14 | 291 |
| 2026/05/15 | 297 |
| 2026/05/16 | 293 |
| 2026/05/17 | 293 |
| 2026/05/18 | 306 |
| 2026/05/19 | 292 |
| 2026/05/20 | 277 |
| 2026/05/21 | 287 |
| 2026/05/22 | 281 |
| 2026/05/23 | 282 |
| 2026/05/24 | 283 |
| 2026/05/25 | 307 |
| 2026/05/26 | 361 |
| 2026/05/27 | 350 |
| 2026/05/28 | 350 |
| 2026/05/29 | 351 |
| 2026/05/30 | 348 |
| 2026/05/31 | 357 |
Copyright © Adthena. All rights reserved.
May began with 281 advertisers, fluctuating slightly until mid-month. A significant rise occurred from May 25, peaking at 361 on May 26. The month concluded with 357 advertisers, marking a strong finish.
