AUS Finance Consulting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
macquarie.com.au	16.27
squareup.com	10.59
aussie.com.au	7.89
travelmoneyoz.com	6.57
australianretirementtrust.com.au	5.41
unisuper.com.au	5.22
anz.com	3.2
moneygram.com	2.91
visionsuper.com.au	2.69
stripe.com	1.79
others	37.46

In the PPC landscape, macquarie.com.au leads with 16.27% click share, followed by squareup.com at 10.59%. ‘Others’ collectively hold a significant 37.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	squareup.com	unisuper.com.au	australianretirementtrust.com.au	aussie.com.au	visionsuper.com.au	stripe.com	smartpay.com.au	tyro.com	lostsuperfinder.com.au	shopify.com
2025/05/01	13.79%	9.54%	7.68%	7.56%	3.14%	2.28%	1.97%	3.24%	1.46%	0.98%
2025/05/02	11.23%	10.62%	7%	7.48%	2.55%	1.94%	2.14%	3.61%	2.15%	1.2%
2025/05/03	12.17%	10.96%	7.9%	6.92%	4.91%	2.23%	1.59%	3.22%	2.75%	1.16%
2025/05/04	8.85%	11.58%	5.18%	7.86%	3.36%	2.54%	1.77%	4.01%	2.56%	1.18%
2025/05/05	7.65%	11.76%	11.78%	5.83%	3.1%	1.95%	1.77%	3.05%	2.08%	1.44%
2025/05/06	10.51%	11.21%	6.97%	4.83%	3.98%	2.26%	1.73%	3.18%	2.07%	2.07%
2025/05/07	13.3%	11.44%	7.32%	4.39%	3.71%	1.91%	1.91%	3.8%	1.6%	2.77%
2025/05/08	12.05%	11.51%	6.81%	6.14%	3.48%	2.02%	1.82%	3.69%	2.23%	1.86%
2025/05/09	13.76%	11.79%	8.61%	6.11%	4.15%	1.7%	2.35%	3.47%	2.27%	2.02%
2025/05/10	10.12%	11.02%	8.79%	6.56%	4.26%	2.13%	2.18%	3.32%	2.16%	1.58%
2025/05/11	10.9%	10.69%	11.6%	5.26%	5.69%	1.62%	1.72%	3.79%	3.06%	2.19%
2025/05/12	11.25%	11.93%	12.41%	5.59%	3.37%	1.92%	2.05%	3.08%	2.71%	2.02%
2025/05/13	12.11%	10.73%	10.66%	5.44%	3.54%	1.98%	2.26%	2.74%	1.98%	2.59%
2025/05/14	12.29%	11.7%	8.22%	5.1%	4.45%	2.13%	2.17%	3.38%	2.32%	2.5%
2025/05/15	13.49%	11.61%	7.61%	4.9%	3.83%	1.94%	2.38%	3.4%	1.88%	2.51%
2025/05/16	12.29%	10.71%	7.36%	5.25%	4.07%	2.35%	2.29%	3.23%	1.91%	2.06%
2025/05/17	8.2%	11.05%	10.75%	6.44%	4.45%	2.23%	2.09%	2.79%	2.02%	1.58%
2025/05/18	8.94%	9.44%	8.58%	5.8%	3.97%	2.35%	2.36%	2.48%	2.09%	1.74%
2025/05/19	10.66%	9.8%	8.21%	4.86%	2.85%	2.49%	2.27%	2.45%	1.99%	1.82%
2025/05/20	9.26%	10.2%	8.55%	6.76%	4.39%	2.69%	2.44%	2.81%	1.87%	1.88%
2025/05/21	8.32%	10.88%	8.47%	6.47%	3.99%	2.3%	2.33%	1.92%	1.09%	1.68%
2025/05/22	12.9%	11.44%	7.58%	5.43%	4.23%	1.98%	2.32%	2.16%	0.41%	2.16%
2025/05/23	12.71%	9.57%	7.33%	5.15%	4.96%	2.64%	2.97%	1.85%	1.98%	2.91%
2025/05/24	10.57%	2.69%	9.47%	6.14%	5.87%	2.98%	2.83%	2.45%	3.82%	2.11%
2025/05/25	11.81%	9.21%	6%	6.66%	4.47%	2.42%	3%	2.62%	2.38%	2.44%
2025/05/26	11.06%	8.69%	10.42%	6.42%	3.92%	2.76%	2.81%	1.81%	2.27%	2.07%
2025/05/27	11.86%	11.46%	8.4%	6.16%	3.37%	2.89%	2.63%	1.85%	1.65%	2.23%
2025/05/28	11.71%	10.16%	6.37%	5.3%	3.42%	2.76%	3.01%	2.08%	1.26%	2.52%
2025/05/29	10.91%	9.58%	7.45%	6.17%	3.86%	3.12%	3.23%	2.33%	2.03%	1.65%
2025/05/30	13.27%	10.42%	7.68%	6.3%	5.52%	3.36%	2.79%	1.84%	1.63%	1.44%
2025/05/31	12.42%	11.88%	7.68%	6.15%	6.06%	3.1%	2.75%	2.42%	1.58%	1.45%

Squareup.com led May with fluctuating spend, peaking at 13.79% and ending at 12.42%. Unisuper.com.au maintained steady growth, closing at 11.88%. Australianretirementtrust.com.au saw a mid-month surge, finishing at 7.68%. Stripe.com and Smartpay.com.au showed consistent increases, ending at 3.10% and 2.75%, respectively. Shopify.com experienced a mid-month peak, closing at 1.45%.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	357
2025/05/02	362
2025/05/03	359
2025/05/04	369
2025/05/05	375
2025/05/06	367
2025/05/07	365
2025/05/08	361
2025/05/09	366
2025/05/10	361
2025/05/11	369
2025/05/12	365
2025/05/13	377
2025/05/14	375
2025/05/15	380
2025/05/16	392
2025/05/17	384
2025/05/18	387
2025/05/19	398
2025/05/20	379
2025/05/21	387
2025/05/22	389
2025/05/23	378
2025/05/24	370
2025/05/25	374
2025/05/26	384
2025/05/27	372
2025/05/28	375
2025/05/29	374
2025/05/30	366
2025/05/31	349

May began with 357 advertisers, peaking at 398 mid-month. A decline followed, ending at 349.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
squareup.com	1.68%
macquarie.com.au	1.62%
aussie.com.au	0.95%
cityfinance.com.au	0.67%
afca.org.au	0.62%
unisuper.com.au	-0.38%
mybudget.com.au	-0.75%
anz.com	-0.87%
moneygram.com	-3.19%
travelmoneyoz.com	-5.41%

Squareup.com and macquarie.com.au lead with click share gains, while travelmoneyoz.com and moneygram.com face declines.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	aussie.com.au	macquarie.com.au	unisuper.com.au	squareup.com	australianretirementtrust.com.au	visionsuper.com.au	tyro.com	shopify.com	finder.com.au	travelmoneyoz.com
2025/05/01	12.24%	16.4%	5.88%	5.31%	3.39%	2.81%	1.58%	0.72%	1.09%	2.75%
2025/05/02	12.95%	16.13%	6.53%	5.31%	3.28%	2.2%	1.86%	0.95%	0.96%	5.3%
2025/05/03	10.33%	13.46%	5.56%	5.55%	3.68%	2.95%	1.96%	0.94%	0.92%	9.06%
2025/05/04	11.02%	13.14%	5.62%	3.77%	2.03%	1.79%	2.15%	1.09%	1.08%	8.59%
2025/05/05	9.66%	11.19%	5.76%	3.57%	5.42%	1.85%	1.82%	1.48%	1.4%	7.21%
2025/05/06	10.31%	11.59%	5.72%	4.77%	2.74%	2.38%	2%	2.28%	1.16%	4.65%
2025/05/07	8.9%	12.79%	6.13%	5.42%	3.18%	2.31%	2.89%	3.15%	1.07%	3.96%
2025/05/08	8.99%	12.69%	5.43%	4.28%	2.71%	1.85%	2.24%	1.67%	1.06%	3.61%
2025/05/09	14.2%	14.15%	6.35%	5.59%	3.72%	2.49%	2.31%	2.07%	1.15%	2.01%
2025/05/10	12.67%	12.28%	5.71%	4.7%	4.03%	2.79%	1.89%	1.44%	1.52%	4.53%
2025/05/11	11.02%	10.36%	6.02%	5.06%	5.54%	3.61%	2.92%	2.35%	1.28%	4.22%
2025/05/12	9.5%	11.56%	6.49%	5.52%	6.12%	2.14%	2.16%	2.07%	2.11%	2.84%
2025/05/13	13.03%	9.67%	5.89%	5.62%	5.13%	2.28%	2.18%	2.74%	1.8%	2.22%
2025/05/14	10.62%	12.4%	6.11%	5.4%	4.02%	2.81%	2.56%	2.53%	1.48%	2.54%
2025/05/15	12.96%	10.88%	6.27%	5.72%	3.58%	2.47%	2.57%	2.44%	1.84%	1.88%
2025/05/16	9.67%	7.49%	5.55%	5.22%	3.64%	2.47%	2.38%	1.86%	2.6%	8.6%
2025/05/17	13.27%	10.61%	5.55%	3.88%	4.89%	2.74%	1.84%	1.3%	2.23%	0%
2025/05/18	12.15%	12.8%	4.65%	3.76%	4.05%	2.64%	1.61%	1.37%	1.9%	0%
2025/05/19	7%	8.74%	3.58%	3.56%	3.01%	1.2%	1.22%	1.17%	1.33%	3.68%
2025/05/20	17.17%	14.41%	4.7%	4.22%	3.85%	2.53%	1.65%	1.44%	1.62%	0%
2025/05/21	11.02%	11.48%	5.45%	3.91%	3.72%	2.37%	1.16%	1.23%	1.62%	2.9%
2025/05/22	9.27%	12.47%	5.72%	5.9%	3.39%	2.5%	1.84%	2.21%	2.04%	2.23%
2025/05/23	8.32%	10.23%	4.61%	5.33%	3.02%	2.61%	1.15%	2.72%	1.27%	2.12%
2025/05/24	11.44%	8.31%	1.49%	5.3%	4.61%	3.94%	1.79%	2.28%	1.76%	0%
2025/05/25	13.21%	10.68%	4.47%	6.05%	2.85%	2.68%	2.26%	2.36%	1.46%	0%
2025/05/26	10.66%	10.46%	4.49%	5.52%	5.14%	2.46%	1.36%	1.8%	1.33%	2.5%
2025/05/27	12.56%	11.03%	6.42%	5.38%	3.91%	2.07%	1.24%	2.25%	2.62%	2.27%
2025/05/28	7.77%	11.46%	4.81%	4.58%	2.77%	1.9%	1.28%	2.16%	1.26%	9.07%
2025/05/29	9.53%	9.98%	5.58%	5.66%	3.95%	2.57%	1.81%	1.44%	1.6%	3.22%
2025/05/30	12.17%	13.77%	5.47%	6.62%	3.58%	3.51%	1.38%	1.18%	1.08%	2.93%
2025/05/31	15.24%	13.13%	6.5%	6.3%	3.89%	3.67%	1.98%	1.28%	0.99%	0%

In May 2025, Aussie.com.au’s impression share fluctuated, peaking at 17.17% on May 20. Macquarie.com.au maintained a steady presence, while Unisuper.com.au saw a dip mid-month. Squareup.com and Australianretirementtrust.com.au showed varied trends, with Travelmoneyoz.com experiencing a significant drop. Tyro.com and Shopify.com had minor fluctuations, and Finder.com.au ended the month with a slight decrease.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Aussie Stamp Duty Calculator - Calculate Your Stamp Duty https://www.aussie.com.au
Discover what assistance could be available to you through our calculator. Know your upfront costs & take the next step to reach your deposit goals.
2
Stamp Duty Calculator | NSW https://www.macquarie.com.au
Stamp Duty Calculator — See How Much You'll Pay In Government Charges Based On Your Home Loan Borrowing Amount.
3
Salary sacrifice car guide: How to drive your car for less https://www.novatedleaseaustralia.com.au
A novated lease is the most cost effective way to drive a car. Find out more here. Major new car discounts. Save $1000's on your car and running...
4
Check Business Name Free https://www.sleek.com › business_name › generator
Name Availability Checker — Quickly search company name availability in Australia. Try our free ASIC search tool!
5
Travel Money Oz - Currency Exchange Services https://www.travelmoneyoz.com
Exchange Foreign Currency For 60+ Countries. We Are More Traveller Than Banker. Foreign Exchange Rates Are Updated Every Minute. Find a Store Near You! No Fees No Hassles. Travel Money Experts.

In the competitive world of Google PPC, Aussie and Macquarie captivate with their stamp duty calculators, offering clarity on upfront costs. Novated Lease Australia entices with cost-effective car solutions, while Sleek simplifies business name checks. Travel Money Oz stands out with hassle-free currency exchange services.

Frequently Asked Questions

Why is the AUS Finance Consulting May 2025 Report useful and how should I use it?

Why is the AUS Finance Consulting May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Consulting May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Consulting May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Consulting May 2025 Report?

The AUS Finance Consulting May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Consulting May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Consulting May 2025 Report for?

The AUS Finance Consulting May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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Market Loss & Market Gains for AUS Finance Consulting

AUS Finance Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Frequently Asked Questions

Why is the AUS Finance Consulting May 2025 Report useful and how should I use it?

Why is the AUS Finance Consulting May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Finance Consulting May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Finance Consulting May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

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See this data specific to your brand performance

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