AUS Finance Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.389451834
72.610548166
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 33.41
moneygram.com 10.77
squareup.com 4.66
travelmoneyoz.com 3.83
aussie.com.au 2.95
westpac.com.au 2.8
esuperfund.com.au 2.27
equifax.com.au 1.96
australianretirementtrust.com.au 1.84
stripe.com 1.58
others 33.93
  • macquarie.com.au - 33.41%
  • moneygram.com - 10.77%
  • squareup.com - 4.66%
  • travelmoneyoz.com - 3.83%
  • aussie.com.au - 2.95%
  • westpac.com.au - 2.8%
  • esuperfund.com.au - 2.27%
  • equifax.com.au - 1.96%
  • australianretirementtrust.com.au - 1.84%
  • stripe.com - 1.58%
  • others - 33.93%

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In the PPC landscape, macquarie.com.au leads with 33.41% click share, closely followed by ‘others’ at 33.93%. Moneygram.com captures 10.77%, while squareup.com and travelmoneyoz.com hold 4.66% and 3.83%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com airwallex.com vanguard.com.au australianretirementtrust.com.au macquarie.com.au aussie.com.au westpac.com.au moneygram.com unisuper.com.au harmoney.com.au
2026/07/01 10.04% 4.44% 2.91% 3.72% 5.02% 4.69% 1.33% 0.87% 1.04% 4.91%
2026/07/02 11.99% 4.57% 3.11% 3.54% 5.57% 3.92% 2.48% 1.23% 2.08% 4.26%
2026/07/03 12.18% 4.23% 2.57% 3.22% 5.01% 3.49% 2.38% 1.69% 3.8% 2.9%
2026/07/04 12.65% 4.05% 3.44% 1.22% 5.68% 3.24% 2.71% 1.9% 3.94% 5.78%
2026/07/05 10.29% 2.69% 3.38% 1.36% 4.94% 2.93% 2.76% 1.03% 5.26% 4.42%
2026/07/06 11.58% 6.3% 2.79% 3.7% 5.19% 2.23% 2.1% 1.71% 5.14% 4.5%
2026/07/07 9.67% 2.5% 2.93% 3.52% 4.5% 3.1% 2.73% 2.08% 4.31% 4.12%
2026/07/08 10.8% 5.47% 2.87% 3.33% 4.02% 1.79% 3.7% 2.37% 4.46% 4.13%
2026/07/09 8.27% 2.72% 3.18% 2.98% 4.55% 3.11% 2.16% 1.67% 4.26% 2.69%
2026/07/10 8.65% 3.17% 3.42% 2.54% 5.53% 3.51% 3.5% 2% 4.35% 4.24%
2026/07/11 8.3% 4.8% 2.53% 2.22% 5.46% 3.66% 2.27% 1.99% 2.87% 6.32%
2026/07/12 7.47% 4.13% 3.14% 2.91% 6.2% 3.47% 2.9% 2.39% 3.62% 5.33%
2026/07/13 7.21% 6.01% 2.28% 2.12% 4.72% 3.13% 3.47% 1.79% 2.68% 4.7%
2026/07/14 8.1% 6.66% 2.58% 2.34% 4.02% 3.8% 3.51% 2.77% 2.65% 3.64%
2026/07/15 7.65% 2.77% 2.81% 2.36% 4.13% 4.07% 2.36% 2.74% 2.36% 3.61%
2026/07/16 7.5% 4.47% 3.24% 3.14% 5.06% 3.82% 3.35% 3.29% 2.9% 2.77%
2026/07/17 6.19% 5.81% 3.86% 4.12% 3.79% 3.36% 2.81% 2.79% 3.09% 1.93%
2026/07/18 4.42% 9.69% 3.86% 3.2% 4.16% 3.7% 1.75% 2.07% 3.72% 4.25%
2026/07/19 6.19% 4.61% 3.29% 2.35% 5% 2.81% 2.51% 1.87% 3.77% 5.36%
2026/07/20 6.16% 4.37% 4.1% 4.68% 4.4% 3.61% 2.03% 2.53% 3.6% 3.93%
2026/07/21 7.96% 6.55% 2.53% 2.31% 3.95% 3.74% 3.45% 2.73% 2.61% 3.58%
2026/07/22 7.24% 7.8% 2.96% 3.07% 4.81% 4.5% 2.23% 2.02% 2.84% 4.21%
2026/07/23 7.85% 4.8% 3.14% 3.23% 4.55% 4.04% 2.38% 3.45% 2.94% 5.69%
2026/07/24 5.7% 5.67% 3.42% 2.57% 4.65% 5.81% 2.13% 3.15% 3.16% 4.33%
2026/07/25 7.03% 6.99% 3.31% 2.69% 4.52% 4.29% 1.86% 1.91% 2.91% 3.44%
2026/07/26 6.37% 4.91% 3.06% 2.47% 4.33% 4.8% 2% 2.98% 2.47% 3.7%
2026/07/27 6.33% 4.72% 3.71% 3.57% 4.65% 3.68% 1.65% 2.58% 2.88% 3.65%
2026/07/28 5.75% 4.34% 3.82% 3.27% 4.49% 5.99% 2.33% 3.3% 3.24% 3.22%
2026/07/29 7.81% 4.82% 3.32% 4.3% 5.74% 5.28% 1.77% 3.46% 1.36% 5.58%
2026/07/30 6.13% 4.04% 4.61% 3.93% 4.82% 4.27% 2.35% 3.07% 3.52% 3.71%
2026/07/31 7.69% 5.2% 4.57% 4.53% 4.4% 4.27% 3.88% 3% 2.94% 2.64%
  • squareup.com
  • airwallex.com
  • vanguard.com.au
  • australianretirementtrust.com.au
  • macquarie.com.au
  • aussie.com.au
  • westpac.com.au
  • moneygram.com
  • unisuper.com.au
  • harmoney.com.au

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Squareup.com started July strong, peaking at 12.65% on the 4th, but ended at 7.69%. Airwallex.com saw a mid-month surge, reaching 9.69% on the 18th. Vanguard.com.au maintained steady growth, closing at 4.57%.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 257
2026/07/02 269
2026/07/03 270
2026/07/04 262
2026/07/05 276
2026/07/06 276
2026/07/07 273
2026/07/08 270
2026/07/09 258
2026/07/10 260
2026/07/11 269
2026/07/12 272
2026/07/13 286
2026/07/14 274
2026/07/15 271
2026/07/16 279
2026/07/17 281
2026/07/18 273
2026/07/19 279
2026/07/20 270
2026/07/21 274
2026/07/22 281
2026/07/23 281
2026/07/24 292
2026/07/25 296
2026/07/26 298
2026/07/27 272
2026/07/28 281
2026/07/29 240
2026/07/30 277
2026/07/31 280

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Advertisers fluctuated throughout July, peaking at 298 on July 26. The month concluded with 280 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moneygram.com 1.21%
cis.org.au 0.63%
stripe.com 0.57%
cityfinance.com.au 0.51%
safefinancial.com.au 0.42%
equifax.com.au -0.47%
unisuper.com.au -0.58%
westpac.com.au -0.72%
squareup.com -1.36%
macquarie.com.au -1.78%

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Moneygram.com surged with a 1.21% click share increase, while macquarie.com.au dropped by 1.78%.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au westpac.com.au travelmoneyoz.com aussie.com.au moneygram.com airwallex.com industrysuper.com findex.com.au squareup.com unisuper.com.au
2026/07/01 29.25% 1.36% 0.53% 7.21% 1.64% 3.43% 2.18% 2.13% 2.65% 0.43%
2026/07/02 28.71% 2.85% 0.87% 6.7% 1.57% 2.6% 1.83% 2.13% 5.87% 1.17%
2026/07/03 25.91% 2.07% 3.85% 5.73% 2.22% 2.74% 2.21% 1.23% 4.35% 3.23%
2026/07/04 27.99% 5.61% 7.39% 3.61% 2.44% 2.5% 1.32% 1.23% 3.74% 3.02%
2026/07/05 25.57% 2.52% 4.21% 5.01% 1.34% 1.78% 1.77% 2.1% 2.82% 4.8%
2026/07/06 25.29% 2.17% 3.85% 2.82% 2.23% 3.86% 2.36% 1.01% 4.26% 4.15%
2026/07/07 22.95% 2.72% 4.43% 4.57% 2.83% 1.63% 1.78% 1.83% 2.88% 2.85%
2026/07/08 22.58% 7.84% 1.04% 2.73% 3.55% 3.66% 1.8% 1.88% 3.28% 2.95%
2026/07/09 21.54% 1.62% 3.97% 2.96% 2.06% 1.62% 1.47% 1.17% 1.97% 2.15%
2026/07/10 28.28% 3.4% 0.61% 5.63% 2.77% 1.8% 3.01% 1.97% 2.2% 2.05%
2026/07/11 27.33% 2.86% 4.88% 3.82% 2.75% 2.99% 1.52% 1.4% 2.29% 1.06%
2026/07/12 30.55% 3.91% 4.59% 3.69% 3.22% 2.77% 2.43% 1.04% 2.01% 1.91%
2026/07/13 21.74% 4.76% 14.15% 3.05% 2.29% 3.88% 1.3% 2.33% 1.61% 1.19%
2026/07/14 21.25% 4.33% 4.82% 3.29% 3.43% 4.78% 1.65% 2.63% 1.95% 1.09%
2026/07/15 21.62% 2.36% 4.58% 5.26% 3.75% 1.67% 2.79% 1.99% 2.03% 0.97%
2026/07/16 25.14% 2.67% 9.01% 3.84% 3.73% 2.09% 1.69% 2.66% 1.77% 1.5%
2026/07/17 21.53% 2.86% 1.1% 3.9% 4.12% 3.76% 3.3% 1.86% 1.71% 1.91%
2026/07/18 23.07% 1.8% 6.26% 5.1% 2.91% 5.62% 2.14% 2.3% 1.32% 1.92%
2026/07/19 29.03% 2.99% 0.95% 2.64% 2.85% 2.51% 2.1% 1.54% 1.85% 2.36%
2026/07/20 23.87% 1.42% 12.46% 2.25% 3.4% 2.74% 1.86% 2.67% 1.5% 1.92%
2026/07/21 21.25% 4.33% 4.82% 3.29% 3.43% 4.78% 1.65% 2.63% 1.95% 1.09%
2026/07/22 26.78% 1.75% 5.22% 4.38% 2.76% 4.82% 2.13% 1.74% 1.77% 1.9%
2026/07/23 25.14% 2.32% 8.12% 3.55% 4.19% 3.31% 2.07% 1.71% 2.33% 1.3%
2026/07/24 24.74% 1.85% 7.59% 5.53% 3.39% 3.89% 2.1% 1.61% 1.5% 1.53%
2026/07/25 23.55% 2.17% 6.42% 3.82% 2.6% 4.69% 1.25% 2.74% 1.86% 1.35%
2026/07/26 20.81% 1.58% 14.74% 4.74% 3.24% 2.68% 1.34% 1.72% 1.47% 1.13%
2026/07/27 24.67% 1.79% 4.59% 4.09% 3.58% 3.14% 2.48% 2.13% 1.52% 2.38%
2026/07/28 22.05% 2.57% 3.88% 6.59% 3.94% 2.48% 2.22% 2.78% 1.32% 1.64%
2026/07/29 30.83% 1.85% 0.83% 5.68% 4.26% 3.06% 2.08% 2.49% 1.87% 0.99%
2026/07/30 24.93% 2.27% 0.26% 5.09% 3.79% 2.43% 2.73% 2.93% 1.52% 1.58%
2026/07/31 23.14% 6.45% 5% 4.72% 3.65% 3.57% 2.6% 2.49% 1.92% 1.17%
  • macquarie.com.au
  • westpac.com.au
  • travelmoneyoz.com
  • aussie.com.au
  • moneygram.com
  • airwallex.com
  • industrysuper.com
  • findex.com.au
  • squareup.com
  • unisuper.com.au

Copyright © Adthena. All rights reserved.

In July 2026, Macquarie’s impression share fluctuated, peaking at 30.83% on the 29th. Westpac saw a notable rise to 6.45% by month’s end. Travel Money Oz experienced a mid-month surge, while Aussie and MoneyGram maintained steady shares. Airwallex and Industry Super showed moderate activity, with Findex and Squareup remaining stable. Unisuper’s share was minimal throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    Exchange currency at The Australian Community https://www.aucommunity.org › forex

    Exchange your US dollars for Australian dollars online. It's fast, easy, and secure.

  2. 2
    QLD Stamp Duty and Fees - Stamp Duty Calculator https://www.macquarie.com.au

    Estimate how much stamp duty you may have to pay on your new home or property purchase.

  3. 3
    MoneyGram® | Send Money Online https://www.moneygram.com

    International Money Transfers — Send money 24/7 with MoneyGram. Fast, secure transfers online or at locations near you.

  4. 4
    How To Make Money in 1 Hour: 13 Legit Ways to Earn Fast (2026) https://www.shopify.com

    How To Make Money in 1 Hour: 13 Legit Ways to Earn Fast - Shopify

  5. 5
    Travel Money Oz https://www.travelmoneyoz.com

    Same Day Delivery & Pick Up — Currency exchange made easy with Travel Money Oz. Exchange Foreign Currency For 60+ Countries Worldwide At Travel Money Oz. Travel Money Experts. Stores...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five advertisers stand out with compelling narratives. The Australian Community simplifies currency exchange, emphasizing speed and security. Macquarie offers clarity on property costs with its stamp duty calculator. MoneyGram highlights convenience in international transfers. Shopify inspires quick earnings with innovative ideas. Travel Money Oz promises hassle-free currency exchange for global travelers.

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