AUS Finance Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.8649395902
78.1350604098
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 34.41
moneygram.com 7.14
squareup.com 6.83
aussie.com.au 6.4
australianretirementtrust.com.au 3.91
travelmoneyoz.com 2.69
nab.com.au 2.44
unisuper.com.au 1.99
equifax.com.au 1.96
strattonfinance.com.au 1.77
others 30.46
  • macquarie.com.au - 34.41%
  • moneygram.com - 7.14%
  • squareup.com - 6.83%
  • aussie.com.au - 6.4%
  • australianretirementtrust.com.au - 3.91%
  • travelmoneyoz.com - 2.69%
  • nab.com.au - 2.44%
  • unisuper.com.au - 1.99%
  • equifax.com.au - 1.96%
  • strattonfinance.com.au - 1.77%
  • others - 30.46%

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In the PPC landscape, Macquarie dominates with 34.41% click share, overshadowing MoneyGram’s 7.14%. Others collectively hold 30.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com aussie.com.au macquarie.com.au tyro.com australianretirementtrust.com.au unisuper.com.au vanguard.com.au airwallex.com strattonfinance.com.au findex.com.au
2026/04/01 8.52% 7.95% 7.6% 6.11% 4.42% 6.21% 2.35% 2.05% 1.25% 1.97%
2026/04/02 9.18% 5.04% 5.03% 6.1% 3.96% 4.87% 2.84% 2.86% 2.77% 3.18%
2026/04/03 7.87% 4.43% 4.36% 5.07% 4.69% 4.76% 3.43% 1.74% 1.71% 3.41%
2026/04/04 9.53% 6.26% 3.57% 6.25% 5.19% 2.84% 3.75% 2.96% 2.86% 2.72%
2026/04/05 7.49% 8.27% 5.82% 6.46% 4.39% 3.7% 3.65% 2.04% 2.09% 2.24%
2026/04/06 8.29% 7.43% 5.41% 6% 4.96% 4.73% 2.43% 1.7% 1.51% 2.85%
2026/04/07 8.47% 5.72% 4.17% 6.48% 5.72% 5.43% 2.65% 1.92% 1.5% 2.87%
2026/04/08 8.91% 5.23% 3.93% 6.65% 3.84% 5.62% 2.73% 2.29% 2.12% 2.62%
2026/04/09 7.59% 6.58% 4.24% 6.16% 4.91% 5.61% 3.29% 2.88% 1.26% 3.46%
2026/04/10 6.98% 6.35% 6.97% 6.39% 4.69% 4.99% 3.46% 2.39% 2.12% 3.46%
2026/04/11 8.51% 6.33% 3.98% 5.63% 3.29% 5.31% 3.85% 2.35% 1.9% 3.09%
2026/04/12 7.54% 6.3% 4.1% 5.21% 2.52% 4.95% 3.7% 2.74% 3.39% 3.03%
2026/04/13 8.21% 7.17% 3.5% 5.61% 5.16% 4.17% 2.93% 2.36% 4.39% 1.99%
2026/04/14 10.58% 4.33% 6.59% 6.33% 5.35% 3.51% 2.83% 2.72% 2.61% 2.03%
2026/04/15 9.1% 6.51% 3.74% 6.6% 5.48% 3.3% 2.53% 3.71% 3.02% 2.38%
2026/04/16 8.3% 4.54% 6.45% 6.45% 6.96% 3.28% 3.26% 2.61% 2.25% 2.76%
2026/04/17 8.99% 6.48% 4.85% 6.11% 5.88% 3.03% 3.49% 2.94% 3.76% 2.56%
2026/04/18 8.96% 4.37% 3.89% 6.33% 4.24% 4.33% 3.94% 3% 3.83% 2.31%
2026/04/19 9.51% 6.52% 4.9% 6.25% 5.04% 3.87% 3.44% 1.81% 2.7% 2.36%
2026/04/20 7.88% 5.55% 5.64% 6.13% 6.38% 3.86% 3.1% 3.18% 2.88% 2.47%
2026/04/21 7.49% 3.83% 5.79% 5.98% 6.04% 3.43% 3.08% 2.44% 1.38% 2.11%
2026/04/22 7.25% 5.49% 7.8% 5.41% 6.23% 3.1% 2.86% 2.93% 1.41% 2.08%
2026/04/23 8.54% 4.72% 6.05% 4.96% 6.92% 3.66% 3.12% 5.07% 1.96% 2.23%
2026/04/24 8.58% 4.78% 7.75% 5.93% 7.74% 4.14% 2.99% 3.22% 2.09% 2.13%
2026/04/25 8.47% 3.57% 7.61% 5.18% 8.49% 2.72% 3.45% 2.94% 2.27% 1.94%
2026/04/26 7.88% 5.96% 6.97% 4.28% 6.66% 2.98% 2.66% 3.04% 2.06% 0.99%
2026/04/27 8.2% 4.79% 6.4% 3.66% 7.9% 2.89% 2.78% 4.63% 2.86% 1.76%
2026/04/28 9.16% 7.29% 4.57% 4.01% 6.52% 3.82% 3.16% 3.42% 2.19% 2.18%
2026/04/29 7.69% 5.53% 5.86% 5.29% 6.92% 4.28% 3.31% 3.8% 2.67% 1.77%
2026/04/30 6.81% 6.01% 5.68% 4.85% 4.77% 4.07% 3.46% 3.45% 3.31% 2.22%
  • squareup.com
  • aussie.com.au
  • macquarie.com.au
  • tyro.com
  • australianretirementtrust.com.au
  • unisuper.com.au
  • vanguard.com.au
  • airwallex.com
  • strattonfinance.com.au
  • findex.com.au

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Squareup.com led April with fluctuating spend, peaking at 10.58% on April 14. Aussie.com.au and macquarie.com.au showed varied trends, while tyro.com maintained steady performance. Australianretirementtrust.com.au surged late month, finishing strong.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 269
2026/04/02 269
2026/04/03 267
2026/04/04 277
2026/04/05 287
2026/04/06 293
2026/04/07 285
2026/04/08 284
2026/04/09 274
2026/04/10 273
2026/04/11 262
2026/04/12 273
2026/04/13 271
2026/04/14 270
2026/04/15 272
2026/04/16 269
2026/04/17 263
2026/04/18 270
2026/04/19 278
2026/04/20 277
2026/04/21 273
2026/04/22 277
2026/04/23 280
2026/04/24 279
2026/04/25 275
2026/04/26 280
2026/04/27 279
2026/04/28 273
2026/04/29 271
2026/04/30 258

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April saw fluctuating advertiser numbers, peaking at 293 on April 6, before ending at 258.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
macquarie.com.au 6.54%
moneygram.com 1.39%
australianretirementtrust.com.au 1.07%
rest.com.au 0.51%
lostsuperfinder.com.au 0.36%
clover.com -0.49%
shopify.com -0.49%
unisuper.com.au -0.55%
aussie.com.au -2.23%
travelmoneyoz.com -4.27%

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Macquarie.com.au surged with a 6.54% click share increase, while travelmoneyoz.com dropped by 4.27%. Moneygram.com gained 1.39%, contrasting aussie.com.au’s 2.23% decline.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au moneygram.com australianretirementtrust.com.au squareup.com tyro.com unisuper.com.au airwallex.com findex.com.au nab.com.au
2026/04/01 33.97% 8.83% 1.85% 2.25% 2.79% 2.99% 3.47% 1.24% 1.83% 1.11%
2026/04/02 26.52% 11.3% 2.33% 2.15% 3.59% 2.82% 2.81% 1.84% 2.68% 0.58%
2026/04/03 23.13% 10.06% 2.92% 2.42% 3.21% 2.56% 2.8% 1.11% 2.7% 1.68%
2026/04/04 19.22% 13.78% 1.82% 2.86% 3.36% 3.02% 1.51% 1.63% 2.27% 2.91%
2026/04/05 30.37% 11.17% 2.32% 2.21% 2.47% 3.01% 2.05% 1.05% 1.8% 1.7%
2026/04/06 27.21% 12.25% 2.05% 2.41% 2.6% 2.85% 2.38% 0.9% 2.2% 2.43%
2026/04/07 21.23% 9.45% 3.12% 3.18% 2.97% 3.44% 2.98% 1.18% 2.39% 2.33%
2026/04/08 22.22% 9.41% 1.79% 2.07% 2.95% 3.1% 3.15% 1.34% 2.22% 2.94%
2026/04/09 23.03% 10.9% 3.98% 2.99% 2.93% 3.21% 3.08% 1.83% 3.09% 1.84%
2026/04/10 32% 9.89% 2.25% 2.35% 2.2% 2.3% 2.1% 1.18% 2.68% 2.24%
2026/04/11 22.76% 10.46% 3.38% 1.89% 3.32% 2.15% 2.84% 1.33% 2.74% 2.26%
2026/04/12 21.19% 6.01% 2.22% 1.2% 2.74% 2.1% 2.55% 1.4% 2.61% 1.87%
2026/04/13 19.13% 9.5% 2.14% 3.07% 2.79% 2.91% 2.33% 1.31% 1.93% 2.87%
2026/04/14 33.72% 6.73% 2.86% 3.32% 3.23% 3.31% 1.9% 1.56% 1.71% 1.93%
2026/04/15 21.97% 9.41% 2.68% 3.59% 3.29% 3.35% 1.81% 2.61% 2.17% 1.8%
2026/04/16 32.13% 8.93% 2.06% 4.31% 3.09% 2.92% 1.53% 1.55% 2.35% 2.46%
2026/04/17 28.39% 7.01% 3.16% 3.66% 3.9% 2.78% 1.44% 1.88% 2.63% 2.31%
2026/04/18 24.2% 8.49% 3.02% 2.61% 4.16% 3.55% 2.59% 2.14% 2.29% 1.73%
2026/04/19 28.3% 8.78% 3.14% 2.94% 3.71% 2.84% 2.19% 1.06% 2.34% 2%
2026/04/20 30.58% 6.75% 3.41% 3.82% 3.21% 2.82% 2.11% 2.3% 2.1% 2.16%
2026/04/21 31.12% 5.4% 2.96% 3.71% 3.08% 3.05% 1.74% 1.62% 1.8% 3.08%
2026/04/22 38.02% 5.51% 3.41% 3.68% 2.73% 2.31% 1.48% 1.95% 1.76% 2.93%
2026/04/23 32.35% 7.49% 3.21% 4.19% 3.17% 2.17% 1.83% 3.27% 1.85% 3.48%
2026/04/24 37.28% 7.87% 3.3% 4.4% 3.1% 2.49% 2.23% 1.83% 1.68% 0.86%
2026/04/25 29.93% 4.94% 2.17% 4.24% 2.55% 2.03% 1% 16.91% 1.33% 2.37%
2026/04/26 34.95% 6.76% 2.48% 4.24% 2.97% 1.73% 1.64% 1.75% 0.73% 3.99%
2026/04/27 33.3% 6.31% 2.25% 5.08% 3.18% 1.63% 1.37% 5.35% 1.48% 0.9%
2026/04/28 26.3% 10.86% 2.75% 4.25% 3.8% 1.66% 2.09% 2.26% 2% 3.61%
2026/04/29 31.46% 8.03% 3.28% 4.76% 3.27% 2.63% 2.36% 3.23% 1.59% 1.5%
2026/04/30 30.71% 9.92% 3.67% 2.72% 2.72% 2.5% 2.26% 1.96% 1.88% 0.85%
  • macquarie.com.au
  • aussie.com.au
  • moneygram.com
  • australianretirementtrust.com.au
  • squareup.com
  • tyro.com
  • unisuper.com.au
  • airwallex.com
  • findex.com.au
  • nab.com.au

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April saw Macquarie’s impression share fluctuate, peaking at 38.02% on the 22nd. Aussie experienced a decline, ending at 9.92%. Moneygram’s share rose steadily, finishing at 3.67%. Australian Retirement Trust increased, peaking at 5.08% on the 27th. Squareup and Tyro showed minor fluctuations, while Unisuper and Airwallex had varied trends. Findex and NAB had inconsistent shares, with NAB peaking at 3.99% on the 26th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    Open a Business Account Online - All-In-One Business Account https://www.airwallex.com

    Open your business account today. No more bank queues, paperwork, or needless fees.

  2. 2
    Stamp Duty Calculator https://www.macquarie.com.au

    NSW Stamp Duty and Fees — Estimate how much stamp duty you may have to pay on your new home or property purchase.

  3. 3
    Stamp Duty Calculator https://www.nab.com.au

    Calculate Stamp Duty Costs — Spend $5k+ in 1st 90 days, keep card for 12+ mth. T&Cs, eligibility, fees & charges apply

  4. 4
    Currency Converter | Travel Money Oz https://www.travelmoneyoz.com

    When you're ready, order online or head to any of our many stores Australia wide to purchase fee and commission free. Calculate foreign exchange rates with Travel Money Oz's free currency converter. Stores Open Nationwide. Travel Money Experts.

  5. 5
    Find my super - Lost super search | UniSuper https://www.unisuper.com.au

    Consider the PDS & TMD here.

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In the competitive world of Google PPC, Airwallex stands out by simplifying business banking with a hassle-free online account setup. Macquarie and NAB focus on financial clarity, offering stamp duty calculators to ease property purchases. Travel Money Oz provides seamless currency conversion, while UniSuper aids in tracking lost superannuation.

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