Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 20.3501246709 |
| 79.6498753291 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 32 |
| 68 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| macquarie.com.au | 30.56 |
| aussie.com.au | 16.47 |
| creditorwatch.com.au | 5.02 |
| squareup.com | 4.48 |
| travelmoneyoz.com | 3.94 |
| australianretirementtrust.com.au | 2.44 |
| realestate.com.au | 1.72 |
| unisuper.com.au | 1.7 |
| moneygram.com | 1.56 |
| cityfinance.com.au | 1.5 |
| others | 30.61 |
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In the competitive landscape of Google PPC, Macquarie.com.au leads with 30.56% click share, closely followed by ‘others’ at 30.61%. Aussie.com.au holds 16.47%, while the remaining advertisers share the rest.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | squareup.com | aussie.com.au | unisuper.com.au | macquarie.com.au | tyro.com | australianretirementtrust.com.au | harmoney.com.au | visionsuper.com.au | shopify.com | creditorwatch.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 9.41% | 9.8% | 2.24% | 5.86% | 2.73% | 4.12% | 1.1% | 2.84% | 4.26% | 0% |
| 2026/02/02 | 8.61% | 7.31% | 3.85% | 5.22% | 3.49% | 3.51% | 2.24% | 1.89% | 4.05% | 10.95% |
| 2026/02/03 | 9.17% | 6.88% | 4.47% | 4.11% | 4.59% | 3% | 1.55% | 0.42% | 2.53% | 0% |
| 2026/02/04 | 5.15% | 6.42% | 3.24% | 5.44% | 2.24% | 3% | 0.78% | 1.76% | 2.9% | 25.31% |
| 2026/02/05 | 6.19% | 9.63% | 4% | 5.43% | 3.77% | 3.98% | 2.41% | 2.49% | 1.82% | 0% |
| 2026/02/06 | 8.14% | 8.77% | 4.83% | 7.14% | 2.01% | 4.06% | 1.88% | 2.13% | 1.91% | 0% |
| 2026/02/07 | 7.24% | 7.97% | 4.8% | 4.34% | 4.02% | 4.87% | 2.09% | 3.05% | 2.3% | 0% |
| 2026/02/08 | 8.4% | 8.62% | 5.4% | 4.51% | 2.18% | 2.75% | 2.84% | 2.69% | 2.24% | 0% |
| 2026/02/09 | 4.92% | 7.2% | 3.35% | 5.56% | 2.23% | 3.97% | 1.62% | 1.92% | 2.16% | 20.2% |
| 2026/02/10 | 6.27% | 6.41% | 3.5% | 4.86% | 2.79% | 3.52% | 1.99% | 2.01% | 1.69% | 11.66% |
| 2026/02/11 | 7.1% | 6.52% | 4.24% | 5.95% | 3.72% | 4.28% | 1.33% | 2.65% | 2.2% | 0% |
| 2026/02/12 | 5.79% | 6.43% | 3.53% | 4.19% | 1.99% | 3.61% | 2.12% | 2.48% | 2% | 21.93% |
| 2026/02/13 | 8.11% | 8.74% | 4.81% | 7.11% | 2.01% | 4.04% | 1.88% | 2.12% | 1.91% | 0% |
| 2026/02/14 | 7.22% | 7.95% | 4.84% | 4.33% | 4.01% | 4.86% | 2.08% | 3.04% | 2.31% | 0% |
| 2026/02/15 | 8.39% | 8.62% | 5.4% | 4.5% | 2.18% | 2.75% | 2.84% | 2.69% | 2.24% | 0% |
| 2026/02/16 | 4.94% | 7.22% | 3.36% | 5.58% | 2.23% | 3.98% | 1.63% | 1.92% | 2.2% | 20.26% |
| 2026/02/17 | 4.01% | 8% | 4.16% | 4.52% | 3.71% | 4.14% | 3.85% | 2.03% | 3.39% | 0.02% |
| 2026/02/18 | 5.38% | 7.53% | 4.87% | 3.39% | 5.43% | 4.87% | 3.03% | 2.18% | 3.25% | 0.02% |
| 2026/02/19 | 8.49% | 5.96% | 4.88% | 4.15% | 5.71% | 3.67% | 1.89% | 2.2% | 3.51% | 0.01% |
| 2026/02/20 | 7.19% | 6.73% | 4.54% | 4.05% | 3.51% | 3.89% | 4.62% | 1.86% | 2.89% | 0% |
| 2026/02/21 | 6.47% | 6.82% | 5.06% | 6.76% | 3.8% | 4.09% | 4.26% | 2.5% | 2.83% | 0% |
| 2026/02/22 | 5.81% | 6.88% | 5.12% | 8.48% | 2.86% | 4.57% | 2.68% | 2.06% | 2.66% | 0% |
| 2026/02/23 | 5.22% | 8.23% | 4.72% | 9.52% | 4.75% | 4.12% | 3.78% | 2.22% | 2.75% | 0.01% |
| 2026/02/24 | 7.04% | 7.14% | 3.92% | 4.5% | 4.69% | 3.39% | 1.16% | 1.98% | 2.19% | 0.05% |
| 2026/02/25 | 6.07% | 7.92% | 4.64% | 4.44% | 4.16% | 4% | 3.84% | 2.43% | 2.8% | 0.09% |
| 2026/02/26 | 8.21% | 7.05% | 5.05% | 4.76% | 5.17% | 3.35% | 1.48% | 2.5% | 2.31% | 0.02% |
| 2026/02/27 | 8.37% | 4.38% | 6.58% | 4.59% | 5.29% | 4.43% | 1.05% | 3.45% | 2.2% | 0.02% |
| 2026/02/28 | 8.17% | 6.96% | 5.44% | 5.39% | 4.78% | 4.61% | 3.43% | 3.21% | 1.94% | 0.03% |
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In February 2026, Squareup.com experienced fluctuating PPC spend, peaking early and stabilizing mid-month. Aussie.com.au maintained a steady presence, while Unisuper.com.au showed gradual growth. Macquarie.com.au surged late, and Creditorwatch.com.au had sporadic spikes.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 324 |
| 2026/02/02 | 327 |
| 2026/02/03 | 323 |
| 2026/02/04 | 314 |
| 2026/02/05 | 306 |
| 2026/02/06 | 300 |
| 2026/02/07 | 288 |
| 2026/02/08 | 289 |
| 2026/02/09 | 282 |
| 2026/02/10 | 280 |
| 2026/02/11 | 288 |
| 2026/02/12 | 282 |
| 2026/02/13 | 300 |
| 2026/02/14 | 288 |
| 2026/02/15 | 289 |
| 2026/02/16 | 282 |
| 2026/02/17 | 264 |
| 2026/02/18 | 263 |
| 2026/02/19 | 273 |
| 2026/02/20 | 277 |
| 2026/02/21 | 272 |
| 2026/02/22 | 272 |
| 2026/02/23 | 279 |
| 2026/02/24 | 279 |
| 2026/02/25 | 286 |
| 2026/02/26 | 277 |
| 2026/02/27 | 269 |
| 2026/02/28 | 268 |
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February saw a decline in distinct advertisers, starting at 324 and ending at 268. Mid-month fluctuations were notable, with a low of 263 on the 18th.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, moneygram.com surged by 3.32%, while creditorwatch.com.au dropped by 4.91%. Macquarie.com.au gained 1.67%, contrasting with aussie.com.au’s 2.91% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | macquarie.com.au | aussie.com.au | australianretirementtrust.com.au | unisuper.com.au | squareup.com | tyro.com | shopify.com | travelmoneyoz.com | creditorwatch.com.au | equifax.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 25.14% | 19.84% | 1.92% | 0.88% | 2.51% | 1.38% | 2.64% | 1.03% | 0% | 0% |
| 2026/02/02 | 22.32% | 18.96% | 1.55% | 1.81% | 2.05% | 1.83% | 2.65% | 2.51% | 13.58% | 0% |
| 2026/02/03 | 21.06% | 17.75% | 1.54% | 2.07% | 2.58% | 2.58% | 1.73% | 3.18% | 0% | 0.68% |
| 2026/02/04 | 21.23% | 15.12% | 1.3% | 1.19% | 1.31% | 0.93% | 1.46% | 2.57% | 28.89% | 0.52% |
| 2026/02/05 | 23.12% | 24.25% | 2.35% | 1.48% | 1.73% | 1.99% | 1.15% | 0.7% | 0% | 2.99% |
| 2026/02/06 | 28.72% | 19.11% | 1.82% | 2.05% | 1.88% | 0.94% | 1% | 10.39% | 0% | 1.64% |
| 2026/02/07 | 18.8% | 20.65% | 3.02% | 2.13% | 1.94% | 1.91% | 1.39% | 7.1% | 0% | 1.94% |
| 2026/02/08 | 17.81% | 16.89% | 1.07% | 2.75% | 1.75% | 1.02% | 1.31% | 14.24% | 0% | 1.19% |
| 2026/02/09 | 23.05% | 13.8% | 2.06% | 1.41% | 1.34% | 1.28% | 1.25% | 0.62% | 24.37% | 1.2% |
| 2026/02/10 | 19.26% | 10.92% | 1.51% | 1.38% | 1.5% | 1.4% | 0.87% | 4.61% | 14.06% | 15.24% |
| 2026/02/11 | 28.2% | 12.37% | 2.65% | 1.83% | 2.04% | 2.05% | 1.44% | 5.64% | 0% | 0% |
| 2026/02/12 | 17.49% | 13.73% | 1.96% | 1.35% | 1.47% | 0.83% | 1.16% | 2.3% | 27.3% | 0.74% |
| 2026/02/13 | 28.72% | 19.11% | 1.82% | 2.05% | 1.88% | 0.94% | 1% | 10.39% | 0% | 1.64% |
| 2026/02/14 | 18.85% | 20.7% | 3.03% | 2.13% | 1.95% | 1.91% | 1.39% | 7.11% | 0% | 1.94% |
| 2026/02/15 | 17.94% | 17.02% | 1.08% | 2.77% | 1.76% | 1.03% | 1.32% | 14.35% | 0% | 1.2% |
| 2026/02/16 | 23.17% | 13.87% | 2.07% | 1.41% | 1.34% | 1.28% | 1.25% | 0.62% | 24.49% | 1.21% |
| 2026/02/17 | 22.19% | 18.8% | 2.22% | 1.8% | 1.17% | 1.67% | 1.97% | 0.03% | 0.01% | 0.39% |
| 2026/02/18 | 16.36% | 17.4% | 2.66% | 2.21% | 1.8% | 2.77% | 2.61% | 0.04% | 0.01% | 0% |
| 2026/02/19 | 20.97% | 12.38% | 1.91% | 2.54% | 2.35% | 3.28% | 2.79% | 3.14% | 0.01% | 2.29% |
| 2026/02/20 | 21.12% | 14.16% | 2.64% | 2.19% | 1.81% | 1.94% | 1.89% | 4.62% | 0.18% | 1.24% |
| 2026/02/21 | 28.47% | 15.72% | 1.94% | 1.95% | 1.94% | 1.59% | 1.8% | 0.59% | 0% | 1.76% |
| 2026/02/22 | 33.38% | 12.46% | 2.24% | 1.8% | 1.5% | 1.13% | 1.48% | 3.29% | 0% | 3.23% |
| 2026/02/23 | 39.52% | 12.31% | 1.84% | 1.89% | 1.31% | 2.02% | 1.53% | 0.43% | 0.35% | 1.17% |
| 2026/02/24 | 19.24% | 15.82% | 1.7% | 1.68% | 1.6% | 2.39% | 1.31% | 1% | 0.06% | 15.96% |
| 2026/02/25 | 20.71% | 20.94% | 2.29% | 1.91% | 1.58% | 1.87% | 2.04% | 0.33% | 0.06% | 0.76% |
| 2026/02/26 | 22.78% | 18.92% | 1.78% | 2.42% | 1.96% | 2.24% | 1.51% | 0.02% | 0.1% | 1.17% |
| 2026/02/27 | 24.41% | 12.06% | 2.31% | 3.53% | 2.73% | 3.06% | 1.82% | 0.59% | 0.03% | 0.96% |
| 2026/02/28 | 27.35% | 16.32% | 2.42% | 2.41% | 2.27% | 2.24% | 1.36% | 0.84% | 0.03% | 0% |
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In February 2026, Macquarie.com.au’s impression share fluctuated, peaking at 39.52% on the 23rd. Aussie.com.au saw a decline, ending at 16.32%. Australianretirementtrust.com.au remained stable, while Unisuper.com.au and Squareup.com showed slight increases. Tyro.com and Shopify.com had minor variations. Equifax.com.au spiked on the 24th, and Travelmoneyoz.com experienced volatility. Creditorwatch.com.au had sporadic activity, with notable peaks early in the month.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Calculate Your Stamp Duty — Use our home loan calculator as a guide to help you purchase a property. Know your upfront costs ...
Business credit check — Assess the financial standing of any Australian business and make more informed decisions. Manage risk. Get paid faster.
Estimate how much stamp duty you may have to pay on your new home or property purchase.
Calculate foreign exchange rates with Travel Money Oz's free currency converter. Get the latest exchange rate information and start planning your next trip When you're ready, order online or head to any of our many...
Consider the PDS & TMD here. Award-Winning. Responsible Investing.
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In the competitive world of Google PPC, Aussie.com.au and Macquarie.com.au captivate with their stamp duty calculators, simplifying property purchases. Creditorwatch.com.au empowers businesses with financial insights, while Travelmoneyoz.com offers seamless currency conversions. Unisuper.com.au stands out with its focus on responsible investing.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Finance Consulting February 2026 Report
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