AUS Finance Credit Cards - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
commbank.com.au	15.94
nab.com.au	11.58
finder.com.au	9.36
americanexpress.com	8.74
westpac.com.au	6.6
citibank.com.au	5.74
latitudefinancial.com.au	5.44
cashrewards.com.au	5.28
wise.com	4.57
stgeorge.com.au	3.26
others	23.49

CommBank leads with 15.94% click share, followed by NAB at 11.58%. Others collectively hold 23.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	finder.com.au	citibank.com.au	commbank.com.au	nab.com.au	latitudefinancial.com.au	westpac.com.au	americanexpress.com	creditcard.com.au	virginmoney.com.au	stgeorge.com.au
2025/04/01	15.56%	10.9%	11.56%	9.96%	9.16%	6.36%	5.68%	5.79%	0.2%	4.67%
2025/04/02	13.31%	11.67%	10.41%	7.51%	7.55%	6.66%	4.57%	7.43%	4.57%	5.14%
2025/04/03	14.5%	11%	8.06%	8.87%	6.26%	6.72%	4.13%	5.24%	7.55%	5.44%
2025/04/04	14.15%	11.34%	8.2%	6.17%	9.58%	6.22%	4.25%	5.77%	6.62%	5.38%
2025/04/05	15.66%	11.24%	9.89%	4.83%	6.68%	7.18%	5.18%	6.47%	6.85%	6.16%
2025/04/06	14.66%	9.82%	8.91%	5.04%	8.61%	8.21%	4.57%	5.77%	7.13%	6.28%
2025/04/07	16.92%	9.6%	9.05%	7.44%	7.04%	6.11%	4.97%	5.87%	5.53%	4.88%
2025/04/08	16.73%	10.5%	8.02%	6.46%	6.98%	7.37%	4.03%	7.13%	5.91%	5.89%
2025/04/09	17.52%	9.71%	7.63%	6.41%	6.66%	6.15%	4.14%	6.46%	7.84%	6.31%
2025/04/10	15.65%	9.81%	8.56%	7.5%	7.05%	6.83%	4.58%	4.58%	7.05%	5.25%
2025/04/11	16.15%	10.17%	8.62%	5.58%	7.86%	6.94%	3.93%	4.79%	7.73%	5.67%
2025/04/12	15.5%	9.96%	8.09%	5.68%	7.97%	5.86%	5.65%	5.51%	5.71%	6.19%
2025/04/13	14.75%	8.83%	7.5%	6.1%	8.56%	10.77%	4.54%	4.46%	6.18%	5.63%
2025/04/14	18.08%	9.28%	8.85%	7.17%	9.01%	6.82%	4.83%	6.09%	4.74%	5.18%
2025/04/15	18.46%	9.46%	9.04%	6.2%	7.87%	6.54%	5.67%	5.34%	5.71%	4.49%
2025/04/16	17.24%	10.19%	8.82%	7.18%	6.75%	5.5%	6.25%	5.52%	6.04%	5.49%
2025/04/17	17.56%	8.11%	8.25%	6.77%	6.7%	7.46%	5.9%	5.32%	7.52%	6.08%
2025/04/18	13.5%	5.41%	5.37%	11.46%	11.77%	9.38%	3.67%	3.36%	8.51%	6.11%
2025/04/19	14.7%	8.68%	7.89%	6.02%	7.72%	6.17%	8.03%	5.61%	6.94%	7.18%
2025/04/20	14.42%	8.63%	7.62%	6.39%	10.75%	8.53%	6.45%	2.76%	7.43%	5.81%
2025/04/21	16.94%	11.13%	9.13%	6.92%	7.74%	5.99%	7.09%	4.53%	6.27%	4.67%
2025/04/22	17.97%	11.71%	9.65%	7.76%	8.23%	5.07%	5.1%	4.61%	4.49%	4.22%
2025/04/23	15.81%	12.45%	11.61%	8.11%	6.87%	4.84%	5.95%	4.35%	4.61%	3.6%
2025/04/24	14.64%	12.2%	10.75%	7.69%	6.94%	5.83%	5.28%	5.49%	4.84%	3.56%
2025/04/25	13.66%	8.88%	10.64%	8.07%	8.03%	5.65%	6.26%	5.43%	6.69%	3.67%
2025/04/26	13.03%	8.75%	11.78%	8.47%	9.97%	6.11%	6.06%	3.69%	4.86%	3.77%
2025/04/27	13.61%	8.16%	12.45%	7.72%	7.73%	7.13%	5.79%	3.93%	5.5%	3.83%
2025/04/28	13.38%	11.96%	12.42%	8.74%	7.5%	5.65%	7.01%	3.77%	4.85%	2.78%
2025/04/29	13.72%	13.29%	10.68%	9.65%	6.53%	6.89%	5.82%	3.81%	5.78%	3.38%
2025/04/30	14.59%	13.23%	10.71%	9.85%	7.19%	6.06%	5.73%	4.26%	3.87%	3.28%

In April 2025, finder.com.au led with a peak spend share of 18.46% on April 15. Citibank.com.au saw a notable rise, ending at 13.23%. CommBank.com.au maintained stability, closing at 10.71%. Overall, the month showcased dynamic shifts in advertiser spend.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	142
2025/04/02	138
2025/04/03	136
2025/04/04	131
2025/04/05	128
2025/04/06	129
2025/04/07	131
2025/04/08	132
2025/04/09	119
2025/04/10	124
2025/04/11	127
2025/04/12	124
2025/04/13	126
2025/04/14	127
2025/04/15	122
2025/04/16	118
2025/04/17	123
2025/04/18	122
2025/04/19	132
2025/04/20	128
2025/04/21	131
2025/04/22	126
2025/04/23	130
2025/04/24	130
2025/04/25	131
2025/04/26	126
2025/04/27	124
2025/04/28	125
2025/04/29	125
2025/04/30	128

April began with 142 advertisers, declining to 128 by month’s end. Mid-month fluctuations saw a low of 118 on April 16, but a recovery followed, stabilizing around 128.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
nab.com.au	2.3%
commbank.com.au	0.77%
velocityfrequentflyer.com	0.62%
hsbc.com.au	0.51%
canstar.com.au	0.24%
virginmoney.com.au	-0.34%
cashrewards.com.au	-0.48%
creditcard.com.au	-0.52%
bankwest.com.au	-0.89%
americanexpress.com	-1.24%

NAB.com.au soared with a 2.30% click share increase, while AmericanExpress.com faced a 1.24% decline.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	finder.com.au	commbank.com.au	nab.com.au	citibank.com.au	latitudefinancial.com.au	americanexpress.com	westpac.com.au	wise.com	creditcard.com.au	velocityfrequentflyer.com
2025/04/01	14.8%	14.2%	7.07%	8.72%	8.58%	7.75%	5.04%	3.58%	4.9%	2.76%
2025/04/02	12.78%	14.31%	6.57%	8.52%	7.77%	6.49%	5.52%	3.69%	5.93%	2.73%
2025/04/03	13.37%	11.26%	7.01%	7.85%	6.45%	7.31%	6.19%	4.2%	3.98%	2.91%
2025/04/04	14.32%	10.83%	4.89%	8.02%	9.84%	5.71%	5.07%	3.92%	5.59%	3.08%
2025/04/05	14.61%	12.64%	4.34%	8.74%	7.02%	8.03%	7.07%	3.56%	5.96%	2.86%
2025/04/06	14.28%	11.86%	4.23%	7.39%	9.6%	6.73%	7.53%	3.98%	5.31%	2.67%
2025/04/07	16.85%	12.18%	5.56%	7.08%	7.12%	6.63%	5.12%	4.13%	4.99%	3.48%
2025/04/08	16.09%	10.76%	5.34%	8.28%	7.55%	6.06%	6.77%	3.82%	6.12%	3.62%
2025/04/09	16.85%	9.96%	5.73%	7.95%	7.13%	6.13%	6.09%	3.76%	5.75%	4.12%
2025/04/10	14.93%	11.09%	6.16%	7.47%	6.99%	6.68%	6.42%	4.58%	4.29%	3.83%
2025/04/11	15.14%	11.31%	4.88%	7.64%	8.02%	6.16%	6.68%	3.98%	4.69%	3.88%
2025/04/12	14.33%	9.57%	4.84%	7.15%	7.77%	9.66%	5.23%	3.87%	4.63%	4.6%
2025/04/13	13.93%	9.97%	5.1%	6.59%	9.14%	6.37%	8.72%	4.28%	4%	3.95%
2025/04/14	17.03%	10.85%	6.14%	7.45%	9.88%	5.98%	5.5%	4.4%	5.47%	4.28%
2025/04/15	17.85%	11.04%	5.63%	7.58%	7.8%	7.68%	5.57%	3.74%	5.31%	3.63%
2025/04/16	16.96%	11.29%	6.43%	7.96%	6.84%	7.23%	5.03%	3.93%	5.32%	4.53%
2025/04/17	17.65%	9.87%	6.6%	6.61%	6.57%	8.29%	7.06%	3.25%	5.09%	4.8%
2025/04/18	13.22%	7.24%	11.06%	4.22%	12.19%	5.6%	9.17%	2.02%	3.52%	2.47%
2025/04/19	13.96%	10.51%	5.76%	6.49%	8.45%	9.62%	5.48%	2.89%	5.36%	4.05%
2025/04/20	14.23%	9.87%	5.64%	5.73%	11.59%	8.64%	6.89%	3.64%	2.87%	3.76%
2025/04/21	16.86%	11.8%	6%	8.16%	8.55%	8.74%	4.75%	3.27%	4.04%	4.92%
2025/04/22	16.8%	12.19%	7.26%	8.28%	8.52%	6.26%	4.53%	3.75%	4.18%	4.7%
2025/04/23	15.29%	14.7%	7.12%	8.8%	7.12%	7.12%	4.32%	4.09%	3.81%	4.88%
2025/04/24	13.18%	12.97%	7.35%	8.81%	7.17%	6.04%	5.46%	4.3%	5.01%	4.39%
2025/04/25	12.66%	14.01%	7.45%	6.57%	8.33%	7.66%	5.36%	4.41%	4.72%	4.36%
2025/04/26	12.2%	13.99%	7.36%	5.77%	9.94%	7.66%	5.52%	4.65%	3%	4.49%
2025/04/27	12.57%	15.24%	7.21%	6.11%	7.61%	6.4%	6.69%	4.1%	3.21%	5.21%
2025/04/28	12.3%	15.14%	8.08%	8.82%	7.29%	8.71%	5.14%	4.62%	3.11%	4.7%
2025/04/29	12.9%	12.87%	9.63%	10%	6.23%	7.22%	6.49%	4.6%	3.53%	3.7%
2025/04/30	13.78%	13.24%	9.37%	9.34%	7.31%	6.91%	5.79%	4.7%	3.73%	2.99%

In April 2025, finder.com.au led with fluctuating impressions, peaking mid-month. CommBank saw a late surge, while NAB and Citibank showed steady growth. Latitude Financial spiked mid-month, and American Express remained stable. Westpac and Wise had minor fluctuations, with CreditCard.com.au and Velocity Frequent Flyer trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
CommBank Credit Cards - Get A Response In 60 Seconds https://www.commbank.com.au › apply › credit-cards
Compare Our Low Rate, Low Fee, Awards & Interest-Free Credit Cards. Apply Online Today.
2
ING Orange One Low Rate https://campaigns.ing.com.au
No Annual Fee. ING's Low Rate Credit Card With No Annual Fee. Other fees and charges may apply. Instalment Plans.
3
Latitude GO Mastercard® - Apply in under 10 minutes https://www.latitudefinancial.com.au
T&Cs, fees & charges apply. Minimum spend & exclusions may apply. Mthly payments required.
4
120k Bonus Qantas Points https://www.nab.com.au
Get A Response In 60 Seconds — 120K Bonus Qantas Pts. Spend $5k in 1st 90 Days & keep open for over 12 months. T&Cs Apply
5
Up To 120K Bonus Qantas Points https://www.westpac.com.au › credit-cards › qantas-black
Qantas Credit Card Offer — Get up to 120K Bonus Qantas Points With The Altitude Qantas Black. Eligibility, T&Cs Apply

CommBank entices with quick responses and diverse card options. ING highlights no annual fees, while Latitude promises swift applications. NAB and Westpac captivate with substantial Qantas Points bonuses, appealing to travel enthusiasts. Each ad uniquely targets convenience, savings, or rewards.

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AUS Finance Credit Cards - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Finance Credit Cards brands

Share of Spend for the top 10 AUS Finance Credit Cards brands

Competitor Count for AUS Finance Credit Cards

Market Loss & Market Gains for AUS Finance Credit Cards

AUS Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance