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AUS Finance Wealth Management - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wealth Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Wealth Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
australiansuper.com 22.25
australianretirementtrust.com.au 12.45
aware.com.au 10.67
hostplus.com.au 8.27
cbussuper.com.au 4.44
cfs.com.au 4.05
unisuper.com.au 3.51
finder.com.au 3.02
futuresuper.com.au 2.85
visionsuper.com.au 2.33
others 26.16

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Australiansuper.com leads with 22.25% click share. Others collectively hold 26.16%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Wealth Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date unisuper.com.au futuresuper.com.au australiansuper.com australianretirementtrust.com.au aware.com.au finder.com.au canstar.com.au vanguard.com.au australianethical.com.au cfs.com.au
2025/04/01 9.73% 6.43% 17.34% 9.64% 7.79% 8.35% 4.35% 1.44% 5.05% 1.78%
2025/04/02 10.47% 6.47% 13.1% 9.06% 6.26% 9.99% 4.05% 1.52% 5.48% 2.42%
2025/04/03 10.68% 6% 8.78% 11.73% 4.83% 9.07% 3.88% 1.73% 4.9% 1.52%
2025/04/04 9.97% 7.79% 8.78% 8.11% 4.99% 11.64% 5.27% 2.05% 4.65% 1.89%
2025/04/05 12.14% 3.74% 8.38% 8.4% 7.19% 12.51% 5.37% 3% 5.36% 2.23%
2025/04/06 11.42% 3.63% 11.66% 7.35% 7.94% 10.16% 5.25% 2.52% 4.75% 7.99%
2025/04/07 9.4% 4.31% 12.54% 9.02% 5.79% 10.33% 5.49% 2.03% 3.95% 2.81%
2025/04/08 8.12% 4% 13.15% 7.47% 6.72% 13.53% 5.89% 2.68% 2.63% 1.99%
2025/04/09 9.04% 4.57% 12.88% 8.6% 6.51% 12.64% 4.87% 2.55% 4.23% 3.47%
2025/04/10 10.08% 3.56% 13.31% 9.44% 7.7% 10.94% 4.13% 2.77% 3.68% 3.46%
2025/04/11 10.18% 3.27% 15.72% 9.48% 8.46% 9.84% 4.8% 3.3% 3.24% 5.04%
2025/04/12 9.05% 2.7% 14.46% 7.87% 9.99% 9.84% 5.4% 4.41% 3.12% 3.86%
2025/04/13 11.45% 3.1% 15.97% 8.18% 8.81% 8.89% 5.04% 4.16% 3.72% 4.9%
2025/04/14 13.72% 4.28% 17.42% 9.36% 6.38% 9.79% 5.24% 2.58% 5.37% 2.72%
2025/04/15 12.55% 4.92% 19.13% 9.3% 6.82% 10.13% 5.16% 2.57% 5.14% 2.96%
2025/04/16 11.33% 5.3% 18.64% 9.03% 6.88% 9.74% 5.5% 2.51% 4.2% 2.41%
2025/04/17 10.56% 4.76% 20.63% 7.77% 6.86% 7.35% 5.63% 2.39% 2.66% 3.22%
2025/04/18 8.47% 2.7% 24.39% 4.55% 8.73% 4.87% 3.97% 0.85% 3.94% 5.15%
2025/04/19 12.77% 4.56% 10.37% 7.08% 12.71% 7.93% 5.01% 3.83% 2.81% 3.88%
2025/04/20 12.52% 4.38% 12.07% 8.7% 9.56% 7.35% 4.68% 3.9% 2.7% 6.17%
2025/04/21 14.23% 5.6% 12.13% 8.38% 9.76% 7.33% 5.65% 2.93% 2.55% 3.92%
2025/04/22 14.81% 5.84% 13.28% 9.77% 7.68% 6.83% 5.38% 2.27% 3.41% 3.02%
2025/04/23 14.04% 6.65% 11.36% 9.17% 9.63% 8.44% 5.21% 2.25% 3.6% 2.89%
2025/04/24 9.35% 8.3% 13.03% 10.54% 9.27% 7.62% 5.29% 2.29% 3.69% 2.95%
2025/04/25 1.08% 7.28% 15.4% 11.52% 11.24% 7.33% 4.61% 2.83% 3.07% 3.14%
2025/04/26 1.32% 7.51% 14.4% 9.66% 10.74% 6.48% 5% 3.04% 3.59% 3.68%
2025/04/27 0.74% 7.96% 15.22% 8.81% 11.76% 8.87% 5.73% 2.44% 3.69% 3.84%
2025/04/28 11.08% 11.8% 11.33% 10.94% 6.58% 8.61% 5.9% 3.18% 2.98% 1.97%
2025/04/29 13.79% 10.9% 11.89% 7.12% 8.05% 7.77% 4.86% 3.57% 2.37% 1.67%
2025/04/30 16.63% 11.4% 9.55% 9.47% 7.8% 7.57% 4.14% 3.57% 1.97% 1.94%

Copyright © Adthena. All rights reserved.

In April 2025, AustralianSuper led with a peak spend share of 24.39% on the 18th. UniSuper saw fluctuations, ending strong at 16.63%. Future Super and Australian Retirement Trust showed steady growth, while Vanguard and CFS had modest shares.

Market Exposure

Competitor Count for AUS Finance Wealth Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 325
2025/04/02 322
2025/04/03 317
2025/04/04 320
2025/04/05 299
2025/04/06 307
2025/04/07 303
2025/04/08 302
2025/04/09 292
2025/04/10 294
2025/04/11 286
2025/04/12 287
2025/04/13 297
2025/04/14 294
2025/04/15 299
2025/04/16 289
2025/04/17 289
2025/04/18 298
2025/04/19 304
2025/04/20 300
2025/04/21 295
2025/04/22 296
2025/04/23 301
2025/04/24 297
2025/04/25 298
2025/04/26 292
2025/04/27 295
2025/04/28 301
2025/04/29 295
2025/04/30 290

Copyright © Adthena. All rights reserved.

April began with 325 advertisers, declining to 290 by month’s end. Mid-month fluctuations saw a low of 286 on April 11, with brief recoveries.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Wealth Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
aware.com.au 9.42%
rest.com.au 3.2%
futuresuper.com.au 1.28%
amp.com.au 0.74%
unisuper.com.au 0.48%
finder.com.au -1.4%
netwealth.com.au -1.46%
hostplus.com.au -1.77%
hesta.com.au -2.61%
australiansuper.com -2.85%

Copyright © Adthena. All rights reserved.

Aware.com.au surged with a 9.42% click share increase, while australiansuper.com dropped by 2.85%.

Campaign Efficiency

AUS Finance Wealth Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date unisuper.com.au futuresuper.com.au australianretirementtrust.com.au aware.com.au australiansuper.com finder.com.au hostplus.com.au canstar.com.au cfs.com.au australianethical.com.au
2025/04/01 9.38% 9.44% 8.82% 6.31% 13.85% 8.99% 2.82% 3.72% 2.12% 4.88%
2025/04/02 8.5% 8.81% 8.71% 6.11% 14.23% 9.04% 3.75% 3.16% 2.37% 4.61%
2025/04/03 8.43% 8.22% 11.09% 4.64% 9.35% 8.16% 4.3% 3.41% 2.31% 3.97%
2025/04/04 7.4% 9.38% 7.73% 5.68% 8.16% 11.67% 3.53% 4.67% 2.5% 4.01%
2025/04/05 9.57% 4.21% 8.15% 7.1% 9.58% 11.33% 3.02% 4% 3.84% 4.98%
2025/04/06 8.7% 4.18% 6.9% 7.8% 10.81% 9.85% 3.97% 4.31% 8.47% 4.29%
2025/04/07 7.04% 4.57% 9.54% 5.85% 10.2% 10.05% 4.59% 4.44% 4.43% 3.83%
2025/04/08 5.11% 4.22% 8.7% 6.17% 12.35% 12.94% 3.98% 4.7% 3.15% 2.12%
2025/04/09 6.8% 5.12% 9.21% 5.65% 10.88% 11.87% 4.71% 4.23% 4.77% 3.93%
2025/04/10 7.12% 3.51% 10.35% 7.03% 13.51% 9.86% 5.74% 3.26% 5.63% 2.84%
2025/04/11 7.16% 3.03% 9.64% 8% 13.1% 9.29% 5.5% 3.9% 6.75% 2.85%
2025/04/12 6.84% 2.65% 8.25% 9.79% 14.52% 8.29% 6.88% 4.12% 5.64% 2.79%
2025/04/13 8.73% 2.87% 7.9% 9.25% 14.97% 7.4% 5.86% 4% 7.79% 3.9%
2025/04/14 11.61% 4.52% 9.57% 6.25% 15.79% 8.51% 4.55% 4.17% 4.2% 4.72%
2025/04/15 10.97% 4.89% 9.56% 6.45% 18.21% 9.21% 3.72% 4.26% 3.91% 5.02%
2025/04/16 9.24% 5.17% 9.67% 6.72% 16.49% 8.76% 4.97% 4.54% 3.68% 4.51%
2025/04/17 9.21% 3.77% 7.61% 7.25% 17.98% 6.42% 5.86% 4.23% 4.99% 2.73%
2025/04/18 6.27% 2.32% 4.29% 8.36% 23.84% 4.6% 4.06% 3.16% 6.32% 5.26%
2025/04/19 11.94% 5.01% 7.28% 13.74% 9.56% 6.52% 3.07% 3.88% 4.99% 2.43%
2025/04/20 12.83% 4.87% 7.95% 9.73% 11.24% 5.6% 3.8% 3.47% 7.34% 2.99%
2025/04/21 14.29% 5.75% 8.25% 10.06% 10.86% 5.84% 3.79% 4.25% 4.67% 2.36%
2025/04/22 14.48% 5.83% 9.99% 7.77% 10.89% 5.53% 3.84% 4.07% 3.87% 3.58%
2025/04/23 14.35% 7.19% 9.49% 10.07% 9.49% 7.18% 3.79% 3.99% 3.08% 3.39%
2025/04/24 9.34% 9.24% 8.79% 10.62% 10.24% 6.24% 4.28% 4.01% 3.6% 3.6%
2025/04/25 0.65% 7.99% 9.68% 13.31% 12.51% 6.49% 4.05% 3.95% 4.22% 3.04%
2025/04/26 0.75% 8.91% 7.79% 13.1% 11.86% 5.09% 3.7% 3.91% 6.63% 3.35%
2025/04/27 0.4% 9.78% 7.46% 13.41% 14.41% 7.15% 3.74% 4.57% 4.53% 3.85%
2025/04/28 10.6% 14.91% 10.63% 6.91% 10.04% 6.98% 3.4% 4.43% 2.92% 2.63%
2025/04/29 12.81% 13.31% 7.76% 8.54% 11.81% 6.43% 2.88% 3.65% 2.11% 2.1%
2025/04/30 14.8% 13.31% 9.87% 9.33% 8.31% 6.08% 3.58% 2.92% 2.57% 1.73%

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April saw dynamic shifts in PPC impressions. Unisuper’s share fluctuated, peaking mid-month, then dipped. Futuresuper rose steadily, ending strong. AustralianSuper led early, dipped, then rebounded. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Wealth Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Australian Ethical Super | For A Better Future https://www.australianethical.com.au

    Invest your super for a healthy planet & long-term returns. Read PDS & TMD.

  2. 2
    AustralianSuper | Australia's Largest Super Fund https://www.australiansuper.com

    Working hard for a future you can be proud of. Read the PDS & TMD here. Grow Your Super.

  3. 3
    Australia's Best Super Fund* https://www.cfs.com.au

    Colonial First State — CFS has been named Australia's Best Super Fund in the Mozo Experts Choice Awards 2025. Helping Australians work towards a better financial future for over 30 years. Learn more.

  4. 4
    Top 10 Super Funds 2025 https://www.finder.com.au

    Low Fee, High Return Super — Finder Helps You Find The Top Performing Super Funds. Compare And Choose The Best Fund.

  5. 5
    Hostplus. That's a Plus https://www.hostplus.com.au

    Choose Hostplus for Your Super — General Advice. Consider your circumstances & PDS & TMD at hostplus.com.au before deciding. Looking for an industry super fund? Compare today.

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In the competitive landscape of Australia’s superannuation market, advertisers like Australian Ethical and AustralianSuper emphasize sustainable futures and growth. CFS highlights accolades, while Finder and Hostplus focus on comparisons and informed choices, showcasing diverse strategies to attract savvy investors.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.