Why is the AUS Finance Wealth Management April 2026 Report useful and how should I use it?

Why is the AUS Finance Wealth Management April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Wealth Management April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Wealth Management April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Wealth Management April 2026 Report?

The AUS Finance Wealth Management April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Wealth Management April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Wealth Management April 2026 Report for?

The AUS Finance Wealth Management April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Wealth Management - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wealth Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Wealth Management AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.5463526422
	82.4536473578

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	2%
Navigational	4%
Seasonal	0%
Local	1%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Finance Wealth Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
australiansuper.com	26.41
aware.com.au	18.88
australianretirementtrust.com.au	11.3
australianethical.com.au	5.16
hostplus.com.au	4.91
amp.com.au	3.7
futuresuper.com.au	3.54
cbussuper.com.au	2.99
unisuper.com.au	2.48
visionsuper.com.au	1.97
others	18.66

australiansuper.com - 26.41%
aware.com.au - 18.88%
australianretirementtrust.com.au - 11.3%
australianethical.com.au - 5.16%
hostplus.com.au - 4.91%
amp.com.au - 3.7%
futuresuper.com.au - 3.54%
cbussuper.com.au - 2.99%
unisuper.com.au - 2.48%
visionsuper.com.au - 1.97%
others - 18.66%

In the competitive landscape of Google PPC, Australiansuper.com leads with 26.41% click share, closely followed by aware.com.au at 18.88%. Meanwhile, ‘others’ collectively hold 18.66%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Wealth Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	vanguard.com.au	australiansuper.com	australianretirementtrust.com.au	aware.com.au	finder.com.au	futuresuper.com.au	unisuper.com.au	amp.com.au	australianethical.com.au	virginmoney.com.au
2026/04/01	8.23%	11.07%	9.51%	8.38%	3.39%	7.96%	8.72%	7.44%	15.98%	3.28%
2026/04/02	10.05%	10.25%	11.47%	6.33%	3.67%	9.24%	7.06%	7.74%	12.47%	4.81%
2026/04/03	9.5%	10.21%	10.21%	9.41%	3.96%	11.39%	8.09%	7.12%	10.23%	2.86%
2026/04/04	13.53%	9.51%	10.23%	10.2%	3.62%	10.91%	3.04%	7.14%	11.6%	2.31%
2026/04/05	14.49%	9.65%	8.68%	7.85%	3.28%	10.02%	6.96%	5.12%	11.21%	4.06%
2026/04/06	7.74%	10.41%	10.29%	7.98%	4.45%	7.69%	6.32%	7.68%	14.27%	4.48%
2026/04/07	7.64%	11.21%	10.3%	6.63%	4.37%	7.78%	7.98%	9.29%	15.38%	2.52%
2026/04/08	7.6%	11.81%	10.75%	7.23%	3.86%	8.23%	6.24%	8.48%	16.74%	2.7%
2026/04/09	7.24%	11.39%	10.8%	8.52%	3.9%	6.21%	7.12%	9.07%	16.98%	2.47%
2026/04/10	9.88%	10.93%	8.77%	7.3%	4.27%	3.44%	5.03%	9.71%	19.61%	2.16%
2026/04/11	11.98%	10.13%	4.95%	8.89%	4.08%	2.4%	6.35%	15.3%	16.17%	1.87%
2026/04/12	13.74%	11.57%	4.28%	8.85%	4.49%	2.57%	4.64%	8.78%	14.36%	5.57%
2026/04/13	10.18%	11.93%	8.85%	7.39%	2.96%	2.73%	4.15%	15.97%	14.2%	4.01%
2026/04/14	8.86%	11.14%	11.17%	5.57%	4.1%	2.91%	5.02%	13.68%	17.54%	2.76%
2026/04/15	7.17%	11.49%	12.18%	6.98%	3.58%	3.59%	4.2%	11.53%	17.13%	2.36%
2026/04/16	7.99%	12.24%	11.64%	6.98%	4.04%	4.75%	4.58%	9.69%	13.93%	2.86%
2026/04/17	11.25%	12.78%	12.16%	7.29%	3.4%	4.14%	5.15%	9.01%	14.67%	1.6%
2026/04/18	12.94%	10.01%	8.63%	7.61%	3.3%	3.31%	6.69%	13.61%	12.83%	2.69%
2026/04/19	13.41%	10.6%	10.71%	7.46%	4.65%	4.13%	6.32%	7.13%	13.72%	4.37%
2026/04/20	10.46%	11.19%	12.66%	7.73%	4.01%	5.88%	5.97%	6.57%	13.96%	1.65%
2026/04/21	8.73%	12.66%	11.09%	9.03%	4.95%	9.42%	4.13%	4.55%	12.11%	1.45%
2026/04/22	8.53%	12.18%	11.32%	9.19%	5.06%	7.78%	5.49%	4.42%	12.2%	2.47%
2026/04/23	7.9%	13.08%	11.98%	9.86%	6.57%	7.77%	4.57%	3.4%	11.05%	2.14%
2026/04/24	8.6%	11.3%	13.87%	9.99%	5.38%	7.11%	5.34%	3.44%	12.02%	1.53%
2026/04/25	7.99%	10.53%	15.22%	9.44%	4.99%	3.38%	3.57%	6.67%	11.48%	5.28%
2026/04/26	8.3%	10.84%	13.06%	11.15%	4.86%	2.74%	5.43%	4.56%	13.06%	4.11%
2026/04/27	9.81%	11.81%	15.09%	9.04%	5.44%	6.68%	5.62%	5.15%	9.31%	2.26%
2026/04/28	11.56%	12.32%	13.88%	9.91%	6.41%	5.98%	5.83%	5.42%	7.41%	2.48%
2026/04/29	10.67%	11.53%	13.83%	9.98%	7.51%	7.57%	5.97%	4.58%	6.96%	1.45%
2026/04/30	12.28%	12.11%	10.73%	10.32%	8.12%	6.84%	6.05%	5.1%	4.94%	1.91%

vanguard.com.au
australiansuper.com
australianretirementtrust.com.au
aware.com.au
finder.com.au
futuresuper.com.au
unisuper.com.au
amp.com.au
australianethical.com.au
virginmoney.com.au

In April 2026, Australian Ethical led with a peak spend share of 19.61% on April 10. Vanguard and AustralianSuper showed consistent fluctuations, while Virgin Money’s share remained low, ending at 1.91%.

Market Exposure

Competitor Count for AUS Finance Wealth Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	234
2026/04/02	231
2026/04/03	236
2026/04/04	238
2026/04/05	245
2026/04/06	255
2026/04/07	243
2026/04/08	250
2026/04/09	236
2026/04/10	241
2026/04/11	238
2026/04/12	231
2026/04/13	235
2026/04/14	229
2026/04/15	236
2026/04/16	234
2026/04/17	234
2026/04/18	235
2026/04/19	240
2026/04/20	239
2026/04/21	242
2026/04/22	241
2026/04/23	231
2026/04/24	236
2026/04/25	233
2026/04/26	237
2026/04/27	230
2026/04/28	234
2026/04/29	239
2026/04/30	230

April saw fluctuating advertiser numbers, peaking at 255 on April 6. The month concluded with a slight dip, ending at 230.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Wealth Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rest.com.au	2.95%
australianretirementtrust.com.au	1.94%
aware.com.au	0.85%
finder.com.au	0.25%
vervesuper.com.au	0.19%
futuresuper.com.au	-0.29%
visionsuper.com.au	-0.3%
virginmoney.com.au	-0.3%
amp.com.au	-1.78%
australianethical.com.au	-2.2%

REST.com.au surged with a 2.95% click share increase, while AustralianEthical.com.au dropped by 2.2%. AustralianRetirementTrust.com.au gained 1.94%, contrasting AMP.com.au’s 1.78% decline.

Campaign Efficiency

AUS Finance Wealth Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	aware.com.au	australianretirementtrust.com.au	australiansuper.com	futuresuper.com.au	vanguard.com.au	unisuper.com.au	finder.com.au	amp.com.au	australianethical.com.au	canstar.com.au
2026/04/01	11.74%	11.41%	9.07%	9.68%	4.72%	8.29%	3.02%	6.22%	14.6%	2.48%
2026/04/02	7.27%	11.73%	8.09%	12.45%	6.72%	7.21%	2.84%	8.17%	13.83%	2.65%
2026/04/03	10.27%	10.62%	8.34%	15.23%	4.98%	8.3%	2.94%	7.7%	12.45%	1.47%
2026/04/04	11.37%	10.03%	7.7%	14.05%	9.08%	2.87%	2.67%	7.56%	13.49%	1.44%
2026/04/05	9.11%	8.63%	7.74%	13.1%	9.91%	7.73%	2.52%	4.99%	12.86%	1.4%
2026/04/06	9.45%	10.43%	8.49%	9.73%	5.19%	6.51%	3.38%	7.16%	16.41%	1.79%
2026/04/07	7.84%	10.22%	9.07%	9.5%	5.23%	7.96%	3.35%	8.78%	17.76%	1.52%
2026/04/08	9.04%	10.33%	9.81%	10.97%	5.07%	6.37%	2.78%	7.73%	18.33%	1.72%
2026/04/09	9.32%	9.14%	9.07%	8.12%	4.51%	7.97%	2.83%	9.06%	20.81%	1.59%
2026/04/10	8.54%	9.14%	9.23%	4.24%	6.7%	5.55%	2.97%	9.64%	21.31%	3.12%
2026/04/11	10.17%	5.25%	8.28%	3.2%	7.92%	7.13%	3.2%	15.72%	18.08%	2.46%
2026/04/12	10.62%	4.29%	9.63%	3.51%	9.42%	5.13%	3.34%	9.31%	17.2%	4.06%
2026/04/13	8.64%	8.39%	9.86%	3.74%	7.33%	4.58%	2.31%	16.76%	14.83%	2.29%
2026/04/14	6.54%	11.93%	8.77%	4.12%	6.16%	5.16%	3.33%	14.73%	18.74%	1.88%
2026/04/15	8.55%	12.96%	8.9%	5.13%	4.68%	5%	2.92%	11.6%	17.56%	2.16%
2026/04/16	8.49%	12.95%	9.5%	7.23%	5.36%	5.4%	2.94%	9.94%	13.53%	3.68%
2026/04/17	8.27%	13.33%	10.49%	6.42%	7.66%	5.88%	2.32%	9.96%	15.18%	3.12%
2026/04/18	9.11%	10.09%	8.19%	4.91%	7.76%	8.01%	2.39%	14.46%	13.88%	1.59%
2026/04/19	8.77%	11.26%	8.39%	6.34%	9.38%	6.82%	4.15%	7.67%	14.51%	1.85%
2026/04/20	8.97%	14.04%	9.15%	9.06%	6.61%	6.91%	2.75%	7.26%	13.91%	2.06%
2026/04/21	10.48%	11.32%	10.58%	12.39%	5.63%	4.46%	3.73%	4.74%	11.64%	4.88%
2026/04/22	10.64%	11.94%	9.96%	10.78%	5.44%	5.69%	3.89%	4.84%	11.89%	2.9%
2026/04/23	11.79%	12.32%	10.93%	10.77%	5.02%	4.95%	4.9%	3.67%	10.76%	2.87%
2026/04/24	11.94%	14.77%	9.91%	9.59%	4.89%	5.98%	3.92%	3.31%	11.28%	2.04%
2026/04/25	10.63%	16.14%	8.96%	4.68%	5.01%	4.02%	3.91%	7.37%	12.58%	2.22%
2026/04/26	13.05%	13.91%	9.1%	3.78%	4.69%	6.31%	3.94%	4.55%	12.71%	2.5%
2026/04/27	11.61%	14.92%	9.74%	9.85%	6.53%	5.98%	4.21%	5.34%	8.13%	2.65%
2026/04/28	12.32%	15.12%	10.7%	8.14%	8.4%	6.09%	5.24%	5.63%	6.21%	2.82%
2026/04/29	12.38%	14.85%	9.43%	9.79%	7.13%	6.78%	6.14%	4.67%	6.03%	2.31%
2026/04/30	12.41%	11.22%	10.61%	9.54%	8.46%	6.85%	6.08%	5.46%	5.18%	2.75%

aware.com.au
australianretirementtrust.com.au
australiansuper.com
futuresuper.com.au
vanguard.com.au
unisuper.com.au
finder.com.au
amp.com.au
australianethical.com.au
canstar.com.au

In April 2026, Australian Ethical led with a peak of 21.31% on the 10th. Aware and Australian Retirement Trust showed steady growth, while AMP fluctuated. The month ended with Australian Ethical declining to 5.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Wealth Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Wealth Management - Last month

1
Australian Super Fund | AMP https://www.amp.com.au
Join Online In Minutes — With A Range Of Options For You To Invest In, We Offer Access To Responsible Investing.
2
Australian Ethical Super | Sustainable Super Choice https://www.australianethical.com.au
Easy to join online. Read PDS & TMD. Australia's Original Ethical Investor Since 1986.
3
Australian Retirement Trust https://www.australianretirementtrust.com.au
A Super Fund You Can Trust — Create a super account at Australian Retirement Trust. Read the PDS & TMD before deciding.
4
Australian Super https://www.australiansuper.com › super
Australia's Largest Super Fund — Working hard for a future you can be proud of. Read the PDS & TMD here. Investment Options.
5
Australian Superannuation Fund https://www.aware.com.au
Your Super Account, Online — Consider your needs, PDS & TMD. Past performance is not indicative of future performance.

In the competitive landscape of Australian super funds, AMP highlights responsible investing, while Australian Ethical Super emphasizes sustainability since 1986. Australian Retirement Trust and Australian Super focus on trust and size, respectively. Aware underscores informed decision-making. Each ad targets unique investor priorities.

Frequently Asked Questions

Why is the AUS Finance Wealth Management April 2026 Report useful and how should I use it?

Why is the AUS Finance Wealth Management April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Wealth Management April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Wealth Management April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Wealth Management April 2026 Report?

The AUS Finance Wealth Management April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Wealth Management April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Wealth Management April 2026 Report for?

The AUS Finance Wealth Management April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Legal & General

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Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Wealth Management - PPC Market Share Analysis April 2026