Share of Clicks for top 10 UK Finance Wealth Management brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| aviva.co.uk | 18.87 |
| hl.co.uk | 14.14 |
| ajbell.co.uk | 5.67 |
| pensionbee.com | 5.52 |
| loqbox.com | 4.97 |
| mypensionchoices.com | 3.88 |
| jpmorgan.com | 3.86 |
| fidelity.co.uk | 3.22 |
| legalandgeneral.com | 2.72 |
| mypensionexpert.com | 2.31 |
| others | 34.84 |
- aviva.co.uk - 18.87%
- hl.co.uk - 14.14%
- ajbell.co.uk - 5.67%
- pensionbee.com - 5.52%
- loqbox.com - 4.97%
- mypensionchoices.com - 3.88%
- jpmorgan.com - 3.86%
- fidelity.co.uk - 3.22%
- legalandgeneral.com - 2.72%
- mypensionexpert.com - 2.31%
- others - 34.84%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Aviva.co.uk leads with an 18.87% click share, closely followed by HL.co.uk at 14.14%. Meanwhile, ‘others’ collectively hold a significant 34.84%, showcasing diverse competition.
Share of Spend for the top 10 UK Finance Wealth Management brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | aviva.co.uk | hl.co.uk | pensionbee.com | ajbell.co.uk | money.co.uk | mypensionexpert.com | standardlife.co.uk | legalandgeneral.com | mypensionchoices.com | jpmorgan.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 21.4% | 22.22% | 7.13% | 6.75% | 3.47% | 2.44% | 1.31% | 2.65% | 1.85% | 1.14% |
| 2026/04/02 | 19.75% | 18.23% | 10.98% | 10.34% | 2.7% | 2.38% | 1.65% | 2.67% | 2.06% | 1.38% |
| 2026/04/03 | 17.21% | 19.64% | 10.92% | 15.1% | 2.24% | 1.38% | 1.56% | 2.7% | 2.31% | 1.32% |
| 2026/04/04 | 17.68% | 19.9% | 10.34% | 14.83% | 2.84% | 1.38% | 1.4% | 2.69% | 2.81% | 1.38% |
| 2026/04/05 | 17.08% | 18.5% | 10.74% | 17.79% | 2.83% | 1.45% | 1.29% | 2.81% | 2.84% | 1.43% |
| 2026/04/06 | 16.71% | 18.84% | 9.53% | 17.18% | 1.96% | 1.75% | 1.31% | 2.93% | 2.04% | 1.7% |
| 2026/04/07 | 18.07% | 18.39% | 9.95% | 11.93% | 2.51% | 2.47% | 1.23% | 2.85% | 2.02% | 1.69% |
| 2026/04/08 | 18.29% | 19.69% | 10.61% | 8.01% | 2.11% | 1.85% | 2.21% | 2.85% | 1.97% | 2.08% |
| 2026/04/09 | 16.58% | 19.84% | 10.76% | 6.62% | 2.48% | 2.5% | 2.02% | 2.86% | 2.47% | 2.44% |
| 2026/04/10 | 17.51% | 22.07% | 10.41% | 5.39% | 2.79% | 2.01% | 2.81% | 2.4% | 2.78% | 2.78% |
| 2026/04/11 | 18.12% | 22.86% | 9.68% | 5.93% | 1.81% | 1.64% | 2.1% | 3.21% | 3.08% | 2.82% |
| 2026/04/12 | 19.44% | 23.46% | 7.38% | 5.89% | 2.04% | 2.19% | 1.75% | 3.09% | 3.45% | 2.07% |
| 2026/04/13 | 16.28% | 23.01% | 7.98% | 5.97% | 1.51% | 2.32% | 2.85% | 2.16% | 2.91% | 2.14% |
| 2026/04/14 | 17.33% | 22.5% | 8.45% | 5.07% | 3.22% | 2.25% | 2.44% | 1.76% | 2.87% | 1.09% |
| 2026/04/15 | 16.94% | 24.05% | 8.89% | 4.67% | 2.61% | 1.97% | 2.09% | 1.71% | 2.62% | 1.17% |
| 2026/04/16 | 17.71% | 23.84% | 9.42% | 4.85% | 1.76% | 2.47% | 1.92% | 1.79% | 2.36% | 1.65% |
| 2026/04/17 | 18.48% | 24.51% | 9.26% | 3.12% | 1.86% | 2.48% | 2.39% | 1.93% | 2.61% | 1.73% |
| 2026/04/18 | 17.02% | 23.91% | 7.95% | 4.83% | 1.47% | 3.21% | 2.23% | 2.28% | 3.05% | 1.57% |
| 2026/04/19 | 17.21% | 23.43% | 8.21% | 4.98% | 2.46% | 2.64% | 2.06% | 2.55% | 2.8% | 1.42% |
| 2026/04/20 | 18.67% | 22.96% | 7.98% | 4.37% | 1.19% | 2.68% | 2.1% | 2.3% | 2.43% | 1.64% |
| 2026/04/21 | 20.93% | 23.19% | 6.54% | 2.74% | 1.94% | 2.21% | 2.77% | 1.65% | 2.74% | 2.05% |
| 2026/04/22 | 21.25% | 22.01% | 8.55% | 3.05% | 2.23% | 2.24% | 2.72% | 1.68% | 2.61% | 1.4% |
| 2026/04/23 | 19.61% | 21.38% | 8.37% | 3.02% | 2.49% | 2.43% | 3.23% | 1.94% | 2.42% | 1.48% |
| 2026/04/24 | 20.69% | 18.07% | 7.66% | 4.28% | 3.22% | 2.47% | 2.24% | 2.41% | 2.64% | 1.78% |
| 2026/04/25 | 20.24% | 19.66% | 7.63% | 3.98% | 4.29% | 1.9% | 2.2% | 2.7% | 2.83% | 2.19% |
| 2026/04/26 | 20.61% | 20.04% | 8.01% | 3.78% | 2.06% | 2.41% | 3.2% | 2.8% | 3.04% | 1.54% |
| 2026/04/27 | 19.13% | 19.93% | 8.62% | 5.22% | 2.89% | 2.33% | 2.71% | 2.71% | 2.4% | 1.96% |
| 2026/04/28 | 20.74% | 19.95% | 8.29% | 5.42% | 2.81% | 2.46% | 2.17% | 3.01% | 2.29% | 2.32% |
| 2026/04/29 | 17.43% | 21.32% | 7.58% | 7.18% | 2.33% | 2.79% | 2.24% | 2.31% | 2.58% | 1.77% |
| 2026/04/30 | 19.87% | 18.93% | 7.9% | 6.7% | 3.07% | 2.96% | 2.89% | 2.55% | 2.26% | 1.23% |
- aviva.co.uk
- hl.co.uk
- pensionbee.com
- ajbell.co.uk
- money.co.uk
- mypensionexpert.com
- standardlife.co.uk
- legalandgeneral.com
- mypensionchoices.com
- jpmorgan.com
Copyright © Adthena. All rights reserved.
In April 2026, hl.co.uk led PPC spend, peaking mid-month. Aviva.co.uk fluctuated, ending strong. Pensionbee.com and ajbell.co.uk showed volatility. Money.co.uk and mypensionexpert.com remained stable. Standardlife.co.uk and legalandgeneral.com saw modest gains.
Competitor Count for UK Finance Wealth Management
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 305 |
| 2026/04/02 | 308 |
| 2026/04/03 | 316 |
| 2026/04/04 | 316 |
| 2026/04/05 | 317 |
| 2026/04/06 | 306 |
| 2026/04/07 | 314 |
| 2026/04/08 | 307 |
| 2026/04/09 | 310 |
| 2026/04/10 | 314 |
| 2026/04/11 | 310 |
| 2026/04/12 | 309 |
| 2026/04/13 | 313 |
| 2026/04/14 | 301 |
| 2026/04/15 | 303 |
| 2026/04/16 | 305 |
| 2026/04/17 | 301 |
| 2026/04/18 | 304 |
| 2026/04/19 | 302 |
| 2026/04/20 | 285 |
| 2026/04/21 | 292 |
| 2026/04/22 | 292 |
| 2026/04/23 | 291 |
| 2026/04/24 | 286 |
| 2026/04/25 | 285 |
| 2026/04/26 | 285 |
| 2026/04/27 | 289 |
| 2026/04/28 | 304 |
| 2026/04/29 | 307 |
| 2026/04/30 | 296 |
Copyright © Adthena. All rights reserved.
April began with 305 advertisers, peaking at 317 by the 5th. Mid-month saw fluctuations, dropping to 285 on the 20th. The month concluded with 296 advertisers, reflecting a dynamic landscape.
