Share of Clicks for top 10 UK Finance Wealth Management brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| aviva.co.uk | 25.81 |
| hl.co.uk | 7.83 |
| fidelity.co.uk | 6.86 |
| jpmorgan.com | 4.88 |
| ajbell.co.uk | 4.67 |
| loqbox.com | 4.34 |
| pensionbee.com | 4.08 |
| mypensionexpert.com | 3 |
| money.co.uk | 2.64 |
| vanguardinvestor.co.uk | 2.27 |
| others | 33.62 |
- aviva.co.uk - 25.81%
- hl.co.uk - 7.83%
- fidelity.co.uk - 6.86%
- jpmorgan.com - 4.88%
- ajbell.co.uk - 4.67%
- loqbox.com - 4.34%
- pensionbee.com - 4.08%
- mypensionexpert.com - 3%
- money.co.uk - 2.64%
- vanguardinvestor.co.uk - 2.27%
- others - 33.62%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Aviva leads with a 25.81% click share, followed by HL at 7.83%. Fidelity captures 6.86%, while others collectively hold a significant 33.62%.
Share of Spend for the top 10 UK Finance Wealth Management brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | aviva.co.uk | hl.co.uk | ajbell.co.uk | mypensionexpert.com | money.co.uk | jpmorgan.com | agepartnership.co.uk | pensionbee.com | moneysupermarket.com | mypensionchoices.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 15.45% | 11.65% | 2.3% | 3.48% | 2.65% | 1.42% | 0.72% | 11.68% | 2.69% | 1.84% |
| 2026/09/02 | 18.12% | 11.6% | 3.5% | 3.41% | 2.78% | 3.18% | 1.11% | 11.21% | 4.09% | 2.54% |
| 2026/09/03 | 17.21% | 11.65% | 4.81% | 3.08% | 2.35% | 2.8% | 2.13% | 13.96% | 3.92% | 2.87% |
| 2026/09/04 | 19.06% | 12.1% | 5.04% | 3.62% | 2.53% | 2.59% | 2.04% | 11.8% | 3.48% | 2.66% |
| 2026/09/05 | 15.52% | 13.98% | 5.02% | 3.52% | 3.77% | 3.34% | 0.45% | 10.32% | 1.26% | 3.28% |
| 2026/09/06 | 16.65% | 13.6% | 5.71% | 2.1% | 2.98% | 3.39% | 0.19% | 11.69% | 1.28% | 4.08% |
| 2026/09/07 | 18.18% | 9.48% | 7.41% | 3.63% | 3.32% | 2.08% | 2.01% | 9.71% | 2.53% | 2.47% |
| 2026/09/08 | 18.26% | 11.15% | 7.24% | 4.28% | 2.7% | 2.54% | 1.47% | 8.73% | 4.22% | 2.39% |
| 2026/09/09 | 14.95% | 14.9% | 5.76% | 3.96% | 2.02% | 3.06% | 1.97% | 8.77% | 4.71% | 1.38% |
| 2026/09/10 | 14.45% | 15.72% | 5.82% | 3.93% | 2.08% | 2.54% | 2.23% | 9.31% | 3.71% | 1.45% |
| 2026/09/11 | 13.52% | 15.79% | 5.15% | 3.78% | 0.99% | 3.08% | 1.79% | 9.62% | 3.31% | 2.06% |
| 2026/09/12 | 14.41% | 14.87% | 4.49% | 3.23% | 1.01% | 3.37% | 1.3% | 8.86% | 4.89% | 1.44% |
| 2026/09/13 | 13.59% | 18.05% | 4.24% | 2.63% | 0.54% | 2.94% | 0.79% | 10.93% | 4.01% | 1.04% |
| 2026/09/14 | 13.53% | 16.77% | 3.96% | 2.9% | 1.89% | 2.41% | 1.48% | 9.45% | 6.06% | 0.99% |
| 2026/09/15 | 10.8% | 14.93% | 5.97% | 3.68% | 3.03% | 2.66% | 2.64% | 6.91% | 4.69% | 1.76% |
| 2026/09/16 | 13.25% | 13.47% | 10.08% | 4.75% | 3.65% | 1.75% | 3.4% | 10.41% | 2.02% | 1.93% |
| 2026/09/17 | 18.62% | 11.07% | 9.33% | 4.15% | 4.11% | 4.72% | 2.89% | 6.5% | 1.67% | 1.5% |
| 2026/09/18 | 18.75% | 8.88% | 10.26% | 4.46% | 4.6% | 2.42% | 2.93% | 7.38% | 2.31% | 1.78% |
| 2026/09/19 | 16.46% | 9.34% | 9.66% | 3.63% | 4.84% | 3.2% | 0.67% | 7.05% | 2.61% | 2.29% |
| 2026/09/20 | 15.85% | 9.81% | 9.63% | 2.46% | 6.16% | 4.81% | 0.56% | 7.85% | 2.32% | 2.55% |
| 2026/09/21 | 17.74% | 8.7% | 10.1% | 5.31% | 4.47% | 4.76% | 2.64% | 5.73% | 3.28% | 1.46% |
| 2026/09/22 | 17.79% | 9.85% | 9.86% | 4.58% | 4.16% | 4.73% | 3.02% | 6.07% | 2.38% | 1.09% |
| 2026/09/23 | 16.56% | 13.01% | 9.18% | 5.53% | 3.46% | 2.53% | 2.85% | 5.08% | 2.96% | 1.03% |
| 2026/09/24 | 16.71% | 9.87% | 12.18% | 5.16% | 3.98% | 3.32% | 2.49% | 4.9% | 2.64% | 1.21% |
| 2026/09/25 | 16.37% | 12.74% | 10.73% | 5.49% | 3.75% | 4.85% | 3.08% | 3.29% | 2.37% | 1.78% |
| 2026/09/26 | 15.78% | 12.77% | 11.82% | 4.55% | 3.84% | 5.8% | 0.9% | 5.01% | 1.81% | 1.6% |
| 2026/09/27 | 16.68% | 13.37% | 10.4% | 3.58% | 5.54% | 3.77% | 0.77% | 3.94% | 2.8% | 2.01% |
| 2026/09/28 | 18.48% | 13.02% | 11% | 3.92% | 4.03% | 5.57% | 3.76% | 2.69% | 2.8% | 1.34% |
| 2026/09/29 | 17.49% | 12.46% | 10.97% | 4.1% | 3.3% | 2.96% | 3.07% | 2.99% | 2.44% | 0.86% |
| 2026/09/30 | 16.95% | 13.44% | 10.34% | 4.39% | 4.13% | 3.67% | 3.03% | 1.56% | 1.51% | 0.82% |
- aviva.co.uk
- hl.co.uk
- ajbell.co.uk
- mypensionexpert.com
- money.co.uk
- jpmorgan.com
- agepartnership.co.uk
- pensionbee.com
- moneysupermarket.com
- mypensionchoices.com
Copyright © Adthena. All rights reserved.
In September 2026, Aviva.co.uk led with fluctuating spend, peaking mid-month. Hl.co.uk showed a steady decline, while Ajbell.co.uk rose significantly. Mypensionexpert.com and Money.co.uk had moderate increases. The month concluded with Aviva.co.uk maintaining dominance.
Competitor Count for UK Finance Wealth Management
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 238 |
| 2026/09/02 | 248 |
| 2026/09/03 | 238 |
| 2026/09/04 | 238 |
| 2026/09/05 | 244 |
| 2026/09/06 | 260 |
| 2026/09/07 | 265 |
| 2026/09/08 | 266 |
| 2026/09/09 | 263 |
| 2026/09/10 | 266 |
| 2026/09/11 | 260 |
| 2026/09/12 | 257 |
| 2026/09/13 | 258 |
| 2026/09/14 | 247 |
| 2026/09/15 | 241 |
| 2026/09/16 | 236 |
| 2026/09/17 | 239 |
| 2026/09/18 | 255 |
| 2026/09/19 | 255 |
| 2026/09/20 | 251 |
| 2026/09/21 | 262 |
| 2026/09/22 | 260 |
| 2026/09/23 | 257 |
| 2026/09/24 | 257 |
| 2026/09/25 | 257 |
| 2026/09/26 | 251 |
| 2026/09/27 | 253 |
| 2026/09/28 | 239 |
| 2026/09/29 | 235 |
| 2026/09/30 | 232 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, starting at 238 and peaking at 266 mid-month. The month concluded with a slight decline, ending at 232.
