UK Finance Wealth Management - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wealth Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Wealth Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
aviva.co.uk	11.5
pensionbee.com	9.98
hl.co.uk	8.24
loqbox.com	5.45
moneysavingexpert.com	5.42
money.co.uk	4.51
nationalpensionadvisors.co.uk	4.37
investec.com	3.43
legalandgeneral.com	3.21
ajbell.co.uk	2.46
others	41.43

In the PPC landscape, Aviva leads with 11.5% click share, followed by PensionBee at 9.98%. ‘Others’ collectively dominate with 41.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Wealth Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	nationalpensionadvisors.co.uk	pensionbee.com	hl.co.uk	aviva.co.uk	legalandgeneral.com	mypensionexpert.com	ajbell.co.uk	money.co.uk	standardlife.co.uk	lv.com
2025/06/01	1.5%	14.64%	9.92%	14.63%	11.75%	2.8%	2.51%	5.04%	2.15%	1.69%
2025/06/02	3.21%	12.16%	10.26%	13.61%	5.73%	3.11%	2.59%	5.38%	2.18%	1.05%
2025/06/03	1.79%	12.35%	12.04%	14.01%	7.58%	2.65%	3.06%	5.17%	1.72%	1.14%
2025/06/04	6.77%	16.22%	10.3%	14.52%	6.57%	3.02%	3.55%	5.7%	0.27%	1.28%
2025/06/05	3.52%	11.76%	9.67%	12.31%	6.6%	2.83%	3.28%	8.39%	2.18%	1.66%
2025/06/06	1.18%	10.86%	11.12%	12.19%	5.92%	3.22%	3.41%	7.81%	2.48%	1.49%
2025/06/07	0.18%	17.04%	12.77%	12.42%	6.95%	2.05%	4.14%	6.42%	2.01%	1.75%
2025/06/08	4.09%	13.02%	12.71%	11.99%	7.46%	2.5%	3.12%	6.85%	2.89%	1.98%
2025/06/09	4.92%	14.19%	12.07%	12.86%	6.05%	3.52%	2.22%	4.68%	2.49%	1.56%
2025/06/10	6.3%	14.44%	11.54%	10.68%	5.39%	3.01%	2.72%	5.34%	1.92%	1.35%
2025/06/11	3.5%	14.02%	12.17%	10.87%	5.27%	2.84%	3.15%	5.5%	2.01%	1.53%
2025/06/12	3.44%	12.16%	13.45%	10.66%	5.03%	2.7%	2.85%	4.75%	2.02%	1.39%
2025/06/13	1.43%	12.88%	15.96%	12.45%	5.44%	2.9%	3%	4.96%	3.06%	1.79%
2025/06/14	0.36%	14.66%	16.25%	9.93%	6.64%	2.75%	3.71%	5.62%	2.96%	2.17%
2025/06/15	5.2%	15.27%	14.75%	12.75%	5.54%	2.19%	2.95%	4.71%	2.6%	2.2%
2025/06/16	4.14%	13.96%	12.68%	12.68%	5.52%	3.26%	3.34%	3.36%	2.63%	1.68%
2025/06/17	5.65%	13.47%	13.19%	11.8%	5.41%	2.79%	3.12%	3.21%	2.51%	1.44%
2025/06/18	6.54%	13.54%	13.04%	13.24%	5.94%	2.57%	2.93%	3.36%	3.03%	1.36%
2025/06/19	3.79%	13.34%	13.72%	10.9%	6.68%	2.88%	3.06%	3.41%	3.92%	1.44%
2025/06/20	1.82%	12.95%	13.57%	13.34%	6.21%	2.59%	2.74%	3.65%	3.7%	1.72%
2025/06/21	0.39%	11.19%	14.05%	14.48%	4.82%	1.88%	2.55%	5.66%	4.19%	2.01%
2025/06/22	3.68%	11.84%	13.52%	12.73%	5.86%	1.87%	1.81%	5.18%	4.15%	2.69%
2025/06/23	3.5%	11.13%	11.8%	14.12%	6.76%	3%	2.95%	5.4%	2%	1.8%
2025/06/24	10.92%	11%	10.96%	12.04%	7.11%	2.22%	2.9%	3.93%	1.87%	1.67%
2025/06/25	8.74%	11.19%	9.3%	11.99%	5.01%	2.44%	2.84%	4.2%	2.19%	1.58%
2025/06/26	5.08%	9.31%	10.22%	12.14%	5.22%	3.1%	2.45%	5.18%	2.68%	1.92%
2025/06/27	0.32%	12.46%	10.91%	12.57%	5.08%	2.76%	2.69%	4.33%	2.84%	1.35%
2025/06/28	0.37%	10.93%	10.7%	13.74%	7.83%	2.19%	2.17%	3.3%	2.81%	2.47%
2025/06/29	0.35%	12.51%	10.53%	11.63%	5.78%	2.59%	2.91%	3.76%	2.49%	2.17%
2025/06/30	16.3%	10.09%	9.34%	8.83%	4.32%	3.21%	3.12%	2.95%	1.99%	1.16%

In June 2025, PensionBee led with consistent high spend, peaking early. National Pension Advisors surged late, ending with a significant spike. Aviva and HL maintained steady mid-range activity, while Legal & General fluctuated.

Market Exposure

Competitor Count for UK Finance Wealth Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	330
2025/06/02	339
2025/06/03	319
2025/06/04	333
2025/06/05	324
2025/06/06	334
2025/06/07	316
2025/06/08	314
2025/06/09	320
2025/06/10	328
2025/06/11	346
2025/06/12	333
2025/06/13	344
2025/06/14	341
2025/06/15	332
2025/06/16	335
2025/06/17	346
2025/06/18	341
2025/06/19	326
2025/06/20	325
2025/06/21	322
2025/06/22	316
2025/06/23	309
2025/06/24	321
2025/06/25	310
2025/06/26	307
2025/06/27	304
2025/06/28	300
2025/06/29	305
2025/06/30	306

June began with 330 advertisers, peaking at 346 mid-month. A decline followed, ending with 306 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Wealth Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
nationalpensionadvisors.co.uk	2.94%
aviva.co.uk	2.03%
investec.com	0.88%
sjp.co.uk	0.8%
charles-stanley.co.uk	0.73%
scottishfriendly.co.uk	-0.53%
nationwide.co.uk	-1.1%
pensionbee.com	-2.04%
money.co.uk	-2.2%
moneysavingexpert.com	-5.49%

Moneysavingexpert.com saw a significant drop of 5.49%, while nationalpensionadvisors.co.uk gained 2.94%. Aviva.co.uk also rose by 2.03%.

Campaign Efficiency

UK Finance Wealth Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	nationalpensionadvisors.co.uk	pensionbee.com	hl.co.uk	aviva.co.uk	mypensionexpert.com	ajbell.co.uk	moneysavingexpert.com	money.co.uk	mypensionchoices.com	flagstoneim.com
2025/06/01	2.22%	20.38%	9.95%	15.14%	2.72%	2.36%	1.64%	4.97%	1.3%	0.28%
2025/06/02	3.99%	15.75%	10.16%	10.36%	3.46%	2.52%	10.51%	4.81%	1.19%	0.47%
2025/06/03	2.41%	17.87%	10.66%	12.11%	2.77%	2.41%	4.21%	5.28%	1.56%	1.13%
2025/06/04	13.25%	22.14%	9.62%	11.07%	3.09%	2.99%	2.05%	4.04%	1.45%	0.8%
2025/06/05	5.76%	14.84%	9.4%	9.79%	2.93%	3.64%	4.32%	7.71%	2.44%	0.64%
2025/06/06	1.38%	14.83%	10.03%	9.5%	3.16%	3.28%	6.32%	8.1%	1.67%	0.61%
2025/06/07	0.15%	22.24%	11.13%	10.57%	4.89%	3.59%	0.97%	5.78%	2.17%	0.54%
2025/06/08	6.08%	16.82%	13.71%	11.3%	2.41%	3.02%	1.21%	6.54%	1.83%	1.23%
2025/06/09	7.5%	19.44%	12.01%	11.56%	3.51%	1.99%	0%	4.36%	1.57%	0.82%
2025/06/10	10.49%	20.32%	11.04%	9.09%	2.65%	2.37%	4.6%	3.81%	1.48%	1.33%
2025/06/11	4.39%	18.07%	11.21%	7.89%	2.41%	2.96%	0.01%	5.31%	2.22%	1.81%
2025/06/12	4.32%	15.01%	13.36%	8.15%	2.15%	2.63%	1.84%	4.06%	2.76%	4.86%
2025/06/13	1.87%	16.3%	16.96%	9.76%	2.8%	2.85%	0%	3.92%	2.53%	3.15%
2025/06/14	0.33%	19.76%	17.08%	8.41%	2.98%	3.41%	0%	4.67%	3.75%	1.67%
2025/06/15	7.63%	19.98%	15.53%	9.19%	2.17%	2.8%	0%	3.53%	2.99%	1.22%
2025/06/16	5.38%	18.9%	12.06%	10.99%	3.39%	3.26%	0%	2.4%	3.04%	2.53%
2025/06/17	9.52%	17.86%	13.08%	9.13%	2.74%	3.35%	0%	2.25%	3.11%	0.97%
2025/06/18	12.45%	17.4%	12.56%	10.13%	2.52%	3.21%	0%	1.87%	2.02%	0.93%
2025/06/19	5.53%	18.74%	13.88%	9.84%	2.61%	3.16%	0%	2.54%	1.75%	1.72%
2025/06/20	2.72%	17.83%	14.3%	11.4%	2.74%	2.73%	0%	3.19%	2.5%	2.24%
2025/06/21	0.37%	16.37%	14.51%	11.71%	2.01%	2.31%	0%	5.08%	3.42%	2.23%
2025/06/22	5.7%	16.94%	13.77%	12.67%	1.66%	1.91%	0.02%	4.3%	2.66%	0.19%
2025/06/23	5.48%	15.18%	11.46%	11.44%	3.25%	2.81%	0%	5.27%	2.13%	0.68%
2025/06/24	20.06%	15.5%	8.89%	8.97%	2.04%	2.83%	0%	3.18%	2.47%	0.69%
2025/06/25	13.83%	14.46%	9.52%	10.04%	2.49%	3.1%	1.03%	3.21%	3.01%	1.57%
2025/06/26	6.85%	12.17%	10.12%	9.59%	3.06%	2.59%	0.03%	5.01%	2.58%	2.4%
2025/06/27	0.29%	17.1%	10.35%	10.66%	3.23%	2.63%	0%	3.55%	4.06%	2.29%
2025/06/28	0.33%	16.04%	11.97%	11.51%	1.98%	2.43%	0%	3%	3.31%	1.37%
2025/06/29	0.3%	16.2%	10.79%	10.69%	2.64%	2.88%	0%	2.95%	4.18%	3.04%
2025/06/30	18.12%	13.4%	8.93%	7.6%	3.06%	3.05%	2.46%	2.13%	1.73%	0.9%

In June 2025, PensionBee consistently led in PPC impressions, peaking at 22.24%. National Pension Advisors saw fluctuations, ending strong at 18.12%. Meanwhile, HL and Aviva maintained steady shares, while MoneySavingExpert experienced minimal activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free Pension Finding https://www.ajbell.co.uk
Find Lost Pensions for Free — Start To Find And Combine Lost Pensions In Minutes. Capital At Risk. Pension Rules Apply
2
Open a Pension Today | Start With Just £25 a Month https://www.aviva.co.uk
Capital at risk. Invest with a pension that puts you in control of your future. Invest in a wide...
3
Hargreaves Lansdown - Awarded Best Buy Pension 2025 https://www.hl.co.uk/open-a/sipp
Open A Self-Invested Personal Pension With HL. SIPP Rules Apply. Risk of Loss. Join The 1.9...
4
UK Pension Advice Service | Book Free Pension Appointment https://www.nationalpensionadvisors.co.uk › official
Book Your Appointment To Receive Expert Pension Advice From Our Experienced Advisors Today
5
PensionBee - All Your Pensions In One Place https://www.pensionbee.com
PensionBee combines your old pensions into one new online plan. Capital at risk. How to combine old pensions? PensionBee combines old pension pots into one new online plan.

In the competitive landscape of Google PPC, five advertisers stand out with compelling pension-related offerings. AJ Bell entices with a free service to locate and consolidate lost pensions, emphasizing ease and speed. Aviva appeals to those seeking control over their financial future, offering pension plans starting at just £25 monthly. Hargreaves Lansdown highlights its award-winning pension, promoting self-investment with a nod to its accolades. National Pension Advisors offers expert advice through free appointments, focusing on personalized guidance. PensionBee simplifies pension management by consolidating old pensions into a single online plan, stressing convenience and modernity. Each ad uniquely addresses different aspects of pension management, from discovery and control to consolidation and expert advice.

Frequently Asked Questions

Why is the UK Finance Wealth Management June 2025 Report useful and how should I use it?

Why is the UK Finance Wealth Management June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Wealth Management June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Finance Wealth Management June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Wealth Management June 2025 Report?

The UK Finance Wealth Management June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Wealth Management June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Wealth Management June 2025 Report for?

The UK Finance Wealth Management June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Finance Wealth Management - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Finance Wealth Management brands

Share of Spend for the top 10 UK Finance Wealth Management brands

Competitor Count for UK Finance Wealth Management

Market Loss & Market Gains for UK Finance Wealth Management

UK Finance Wealth Management Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management

Frequently Asked Questions

Why is the UK Finance Wealth Management June 2025 Report useful and how should I use it?

Why is the UK Finance Wealth Management June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Wealth Management June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Wealth Management June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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