Share of Clicks for top 10 UK Finance Wealth Management brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| aviva.co.uk | 10.55 |
| hl.co.uk | 9.64 |
| nationalpensionadvisors.co.uk | 7.6 |
| money.co.uk | 6.02 |
| pensionbee.com | 5.15 |
| mypensionexpert.com | 3.64 |
| standardlife.co.uk | 2.94 |
| ajbell.co.uk | 2.8 |
| mypensionchoices.com | 2.79 |
| lv.com | 2.43 |
| others | 46.44 |
- aviva.co.uk - 10.55%
- hl.co.uk - 9.64%
- nationalpensionadvisors.co.uk - 7.6%
- money.co.uk - 6.02%
- pensionbee.com - 5.15%
- mypensionexpert.com - 3.64%
- standardlife.co.uk - 2.94%
- ajbell.co.uk - 2.8%
- mypensionchoices.com - 2.79%
- lv.com - 2.43%
- others - 46.44%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘others’ dominate with 46.44% click share, while ‘aviva.co.uk’ leads individual advertisers at 10.55%.
Share of Spend for the top 10 UK Finance Wealth Management brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | aviva.co.uk | hl.co.uk | money.co.uk | pensionbee.com | standardlife.co.uk | nationalpensionadvisors.co.uk | ajbell.co.uk | mypensionexpert.com | mypensionchoices.com | comparepensionannuity.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 13.48% | 11.41% | 3.28% | 10.73% | 2.12% | 5.16% | 4.9% | 2.5% | 2.15% | 3.66% |
| 2025/10/02 | 15.37% | 10.64% | 3.83% | 9.28% | 2.11% | 4.24% | 2.32% | 2.7% | 1.99% | 3.47% |
| 2025/10/03 | 16.42% | 10.55% | 4.43% | 9.26% | 2.37% | 1.17% | 2.92% | 2.92% | 2.16% | 3.77% |
| 2025/10/04 | 16.78% | 11.75% | 5.48% | 7.59% | 2.19% | 0.53% | 2.88% | 3.17% | 2.57% | 2.44% |
| 2025/10/05 | 16.62% | 10.91% | 5.94% | 7.25% | 2.07% | 4.31% | 2.65% | 3.12% | 2.59% | 2.13% |
| 2025/10/06 | 17.05% | 10.08% | 5.04% | 6.68% | 2.06% | 9.38% | 2.03% | 2.84% | 2.07% | 3.98% |
| 2025/10/07 | 15.93% | 9.82% | 4.76% | 6.51% | 2.02% | 9.11% | 2.3% | 2.83% | 2.2% | 4.29% |
| 2025/10/08 | 15.11% | 9.38% | 4.78% | 6.28% | 1.64% | 8.56% | 1.99% | 2.89% | 2.38% | 3.91% |
| 2025/10/09 | 18.86% | 10.3% | 4.33% | 5.35% | 1.56% | 7.51% | 2.01% | 2.57% | 2.33% | 3.96% |
| 2025/10/10 | 18.59% | 11.63% | 5.48% | 5.87% | 1.58% | 5.2% | 2.14% | 2.83% | 2.64% | 4.1% |
| 2025/10/11 | 21.29% | 11.13% | 6.46% | 5.77% | 1.64% | 0.67% | 2.64% | 3.17% | 3.02% | 3.22% |
| 2025/10/12 | 20.64% | 11.05% | 6.72% | 5.67% | 1.65% | 3.61% | 2.71% | 3.65% | 2.7% | 1.87% |
| 2025/10/13 | 19.86% | 8.96% | 5.48% | 4.85% | 1.55% | 10.31% | 1.88% | 2.83% | 2.55% | 3.8% |
| 2025/10/14 | 19.47% | 8.57% | 5.29% | 4.2% | 2.1% | 8.74% | 2.28% | 2.84% | 2.49% | 3.33% |
| 2025/10/15 | 19.46% | 8.45% | 4.99% | 3.93% | 1.99% | 11.1% | 2.26% | 2.98% | 2% | 2.81% |
| 2025/10/16 | 20.74% | 8.22% | 5.33% | 3.5% | 3.55% | 8.38% | 2.75% | 3.43% | 1.71% | 2.07% |
| 2025/10/17 | 21.01% | 8.64% | 4.88% | 3.46% | 3.87% | 10.19% | 2.83% | 3.44% | 1.73% | 2.85% |
| 2025/10/18 | 20.7% | 10.96% | 6.41% | 3.37% | 4.72% | 0.56% | 3.47% | 3.11% | 2.32% | 0.99% |
| 2025/10/19 | 17.5% | 9.11% | 5.72% | 2.49% | 3.33% | 15.26% | 3.2% | 2.37% | 2.32% | 0.69% |
| 2025/10/20 | 21.45% | 9.43% | 5.35% | 2.72% | 3.98% | 6.32% | 2.68% | 4.29% | 2.38% | 2.56% |
| 2025/10/21 | 19.91% | 8.49% | 5.42% | 3.06% | 3.71% | 11.55% | 2.28% | 3.35% | 2.29% | 2% |
| 2025/10/22 | 24.09% | 8.3% | 5.65% | 3.02% | 3.4% | 6.09% | 2.79% | 3.42% | 2.15% | 2.63% |
| 2025/10/23 | 22.59% | 6.8% | 5.95% | 2.59% | 3.09% | 10.49% | 2.37% | 2.38% | 2.23% | 3.03% |
| 2025/10/24 | 22.11% | 8.74% | 6.61% | 2.97% | 3.69% | 4.91% | 1.79% | 2.83% | 2.18% | 3.19% |
| 2025/10/25 | 23.61% | 9.58% | 6.52% | 4.12% | 3.71% | 0.36% | 2.18% | 2.77% | 2.62% | 0.99% |
| 2025/10/26 | 25.58% | 10.02% | 5.87% | 3.88% | 3.87% | 0.37% | 2.09% | 2.46% | 2.51% | 0.75% |
| 2025/10/27 | 20.05% | 9% | 4.96% | 3.66% | 3.29% | 8.31% | 2% | 2.53% | 2.03% | 2.42% |
| 2025/10/28 | 20.08% | 9.28% | 6.03% | 4.09% | 3.78% | 7.77% | 2.07% | 2.84% | 1.84% | 1.54% |
| 2025/10/29 | 19.61% | 9.55% | 5.75% | 4.33% | 4.26% | 7.8% | 2.03% | 2.69% | 1.84% | 2.15% |
| 2025/10/30 | 17.35% | 9.88% | 5.75% | 4.34% | 4.32% | 8.64% | 1.82% | 2.85% | 2.05% | 1.61% |
| 2025/10/31 | 21.4% | 8.79% | 6.45% | 4.58% | 4.49% | 3.18% | 2.82% | 2.45% | 2.33% | 0.55% |
- aviva.co.uk
- hl.co.uk
- money.co.uk
- pensionbee.com
- standardlife.co.uk
- nationalpensionadvisors.co.uk
- ajbell.co.uk
- mypensionexpert.com
- mypensionchoices.com
- comparepensionannuity.co.uk
Copyright © Adthena. All rights reserved.
Aviva.co.uk led October with a steady rise, peaking at 25.58% on the 26th. Meanwhile, hl.co.uk saw a decline, ending at 8.79%. Money.co.uk and pensionbee.com showed fluctuations, closing at 6.45% and 4.58%, respectively.
Competitor Count for UK Finance Wealth Management
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 340 |
| 2025/10/02 | 343 |
| 2025/10/03 | 344 |
| 2025/10/04 | 345 |
| 2025/10/05 | 341 |
| 2025/10/06 | 352 |
| 2025/10/07 | 359 |
| 2025/10/08 | 362 |
| 2025/10/09 | 353 |
| 2025/10/10 | 359 |
| 2025/10/11 | 353 |
| 2025/10/12 | 345 |
| 2025/10/13 | 354 |
| 2025/10/14 | 360 |
| 2025/10/15 | 349 |
| 2025/10/16 | 348 |
| 2025/10/17 | 346 |
| 2025/10/18 | 334 |
| 2025/10/19 | 352 |
| 2025/10/20 | 341 |
| 2025/10/21 | 344 |
| 2025/10/22 | 337 |
| 2025/10/23 | 349 |
| 2025/10/24 | 359 |
| 2025/10/25 | 350 |
| 2025/10/26 | 350 |
| 2025/10/27 | 351 |
| 2025/10/28 | 358 |
| 2025/10/29 | 359 |
| 2025/10/30 | 362 |
| 2025/10/31 | 357 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout October, peaking at 362 on the 8th and 30th. The month concluded with 357, indicating a dynamic landscape.
