Share of Clicks for top 10 UK Finance Wealth Management brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| aviva.co.uk | 19.15 |
| standardlife.co.uk | 13.97 |
| jpmorgan.com | 7.28 |
| pensionbee.com | 5.63 |
| loqbox.com | 4.29 |
| fidelity.co.uk | 4.06 |
| moneysavingexpert.com | 4 |
| mypensionchoices.com | 3.03 |
| hl.co.uk | 2.94 |
| ajbell.co.uk | 2.92 |
| others | 32.73 |
- aviva.co.uk - 19.15%
- standardlife.co.uk - 13.97%
- jpmorgan.com - 7.28%
- pensionbee.com - 5.63%
- loqbox.com - 4.29%
- fidelity.co.uk - 4.06%
- moneysavingexpert.com - 4%
- mypensionchoices.com - 3.03%
- hl.co.uk - 2.94%
- ajbell.co.uk - 2.92%
- others - 32.73%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Aviva.co.uk leads with a 19.15% click share, followed by Standardlife.co.uk at 13.97%. Meanwhile, ‘others’ collectively hold a significant 32.73% share, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Wealth Management brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | aviva.co.uk | pensionbee.com | standardlife.co.uk | jpmorgan.com | hl.co.uk | ajbell.co.uk | money.co.uk | mypensionchoices.com | mypensionexpert.com | moneysavingexpert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 13.88% | 12.27% | 0.21% | 8.91% | 4.38% | 6.59% | 6% | 4.35% | 3.02% | 0.17% |
| 2026/07/02 | 15.6% | 11.98% | 0.41% | 6.75% | 3.85% | 5.95% | 7.81% | 3.26% | 3.24% | 1.17% |
| 2026/07/03 | 15.51% | 12.97% | 0.24% | 5.83% | 7.25% | 6.39% | 4.89% | 2.92% | 2.15% | 1.96% |
| 2026/07/04 | 13.29% | 12.55% | 0.04% | 9.5% | 9.62% | 5.96% | 5.22% | 3.37% | 1.84% | 1.21% |
| 2026/07/05 | 13.71% | 11.96% | 0.02% | 5.16% | 9.07% | 7.59% | 5.15% | 3.47% | 2.11% | 3.09% |
| 2026/07/06 | 14.87% | 11.94% | 0.03% | 6.77% | 7.41% | 5.18% | 5.78% | 3.67% | 2.55% | 0.75% |
| 2026/07/07 | 14.1% | 12.09% | 1.67% | 8.52% | 4.81% | 4.92% | 5.66% | 3.43% | 2% | 4.59% |
| 2026/07/08 | 15.11% | 9.94% | 5.89% | 6.3% | 6.83% | 4.78% | 5.59% | 3% | 1.87% | 6.06% |
| 2026/07/09 | 13.44% | 7.77% | 15.22% | 4.65% | 3.87% | 3.84% | 4.72% | 3.28% | 2.01% | 10.1% |
| 2026/07/10 | 16.78% | 4.91% | 14.05% | 3.51% | 5.57% | 4.62% | 4.36% | 3.28% | 1.71% | 7.94% |
| 2026/07/11 | 19.14% | 5.52% | 11.52% | 5.38% | 6.9% | 4.93% | 5.59% | 4.11% | 1.48% | 1.67% |
| 2026/07/12 | 16.5% | 5.05% | 10.15% | 6.96% | 7.48% | 5.36% | 4.15% | 3.95% | 1.39% | 1.72% |
| 2026/07/13 | 17.15% | 7.24% | 14.46% | 6.99% | 5.9% | 4.39% | 4.1% | 3.49% | 1.89% | 0.73% |
| 2026/07/14 | 17.78% | 5.59% | 14.55% | 6.98% | 4.72% | 4.65% | 5.52% | 3.5% | 2.95% | 0.19% |
| 2026/07/15 | 16.78% | 6.64% | 15.72% | 6.42% | 4.95% | 4.41% | 3.89% | 2.86% | 3.09% | 0.93% |
| 2026/07/16 | 17.22% | 7.49% | 10.79% | 9.43% | 4.48% | 4.87% | 2.99% | 2.09% | 2.7% | 3.84% |
| 2026/07/17 | 20.03% | 8.66% | 10.59% | 4.4% | 5.62% | 4.59% | 3.7% | 2.42% | 2.25% | 0.28% |
| 2026/07/18 | 20.58% | 7.03% | 15.82% | 7.67% | 6.57% | 4.49% | 2.56% | 1.73% | 1.75% | 0.08% |
| 2026/07/19 | 21.92% | 6.18% | 13.23% | 2.28% | 4.68% | 3.16% | 5.66% | 2.5% | 1.7% | 2.18% |
| 2026/07/20 | 21.39% | 7.94% | 10.7% | 4.54% | 4.55% | 4.75% | 3.59% | 2.93% | 2.59% | 0% |
| 2026/07/21 | 17.74% | 5.58% | 14.51% | 6.96% | 4.7% | 4.64% | 5.5% | 3.48% | 2.94% | 0.2% |
| 2026/07/22 | 17.51% | 6.01% | 15.9% | 4.51% | 5.3% | 5.1% | 4.85% | 3.44% | 2.21% | 1.59% |
| 2026/07/23 | 19.29% | 9.29% | 9.3% | 9.06% | 4.7% | 4.56% | 4.17% | 2.75% | 2.17% | 2.32% |
| 2026/07/24 | 17.18% | 7.77% | 14.38% | 6.31% | 5.56% | 4.16% | 4.03% | 2.68% | 2.28% | 1.1% |
| 2026/07/25 | 17.05% | 8.64% | 11.95% | 5.38% | 5.89% | 5.11% | 4.3% | 2.64% | 2.12% | 2.32% |
| 2026/07/26 | 17.19% | 8.07% | 12.77% | 6.3% | 5.42% | 4.55% | 4.28% | 3.08% | 2.16% | 3.54% |
| 2026/07/27 | 16.71% | 10.63% | 14.63% | 5.21% | 5.99% | 5.13% | 3.44% | 3.3% | 2.56% | 0.86% |
| 2026/07/28 | 15.64% | 10.18% | 12.96% | 5.25% | 5.69% | 5.21% | 3.49% | 2.96% | 1.53% | 1.21% |
| 2026/07/29 | 17.24% | 13.61% | 10.66% | 5.14% | 5.21% | 3.61% | 4.38% | 2.42% | 1.14% | 0.24% |
| 2026/07/30 | 15.09% | 14.04% | 11.31% | 7.92% | 3.9% | 3.95% | 1.91% | 2.32% | 1.08% | 0.38% |
| 2026/07/31 | 17.78% | 14.85% | 10.89% | 6.1% | 5.07% | 4.55% | 3.43% | 2.24% | 0.85% | 0.46% |
- aviva.co.uk
- pensionbee.com
- standardlife.co.uk
- jpmorgan.com
- hl.co.uk
- ajbell.co.uk
- money.co.uk
- mypensionchoices.com
- mypensionexpert.com
- moneysavingexpert.com
Copyright © Adthena. All rights reserved.
In July 2026, Aviva.co.uk led with a steady rise, peaking at 21.92% on the 19th. Pensionbee.com saw a decline, starting at 12.27% and ending at 14.85%. Standardlife.co.uk surged mid-month, reaching 15.9% on the 22nd. Jpmorgan.com fluctuated, peaking at 9.43% on the 16th. Hl.co.uk maintained moderate stability, while Ajbell.co.uk showed minor variations. Money.co.uk and Mypensionchoices.com had lower shares, with Mypensionexpert.com and Moneysavingexpert.com trailing. The month concluded with Aviva.co.uk dominating the spend share landscape.
Competitor Count for UK Finance Wealth Management
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 269 |
| 2026/07/02 | 277 |
| 2026/07/03 | 278 |
| 2026/07/04 | 278 |
| 2026/07/05 | 283 |
| 2026/07/06 | 286 |
| 2026/07/07 | 280 |
| 2026/07/08 | 280 |
| 2026/07/09 | 270 |
| 2026/07/10 | 273 |
| 2026/07/11 | 270 |
| 2026/07/12 | 269 |
| 2026/07/13 | 273 |
| 2026/07/14 | 262 |
| 2026/07/15 | 261 |
| 2026/07/16 | 258 |
| 2026/07/17 | 253 |
| 2026/07/18 | 242 |
| 2026/07/19 | 248 |
| 2026/07/20 | 233 |
| 2026/07/21 | 262 |
| 2026/07/22 | 277 |
| 2026/07/23 | 271 |
| 2026/07/24 | 272 |
| 2026/07/25 | 272 |
| 2026/07/26 | 275 |
| 2026/07/27 | 271 |
| 2026/07/28 | 279 |
| 2026/07/29 | 232 |
| 2026/07/30 | 224 |
| 2026/07/31 | 224 |
Copyright © Adthena. All rights reserved.
July began with 269 advertisers, peaking at 286 by the 6th. A decline followed, reaching 224 by month’s end, reflecting a dynamic advertising landscape.
