Share of Clicks for top 10 UK Finance Wealth Management brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| aviva.co.uk | 13.56 |
| moneysavingexpert.com | 12.84 |
| pensionbee.com | 5.99 |
| hl.co.uk | 5.89 |
| money.co.uk | 5.76 |
| jpmorgan.com | 3.84 |
| ajbell.co.uk | 3.73 |
| loqbox.com | 3.72 |
| mypensionchoices.com | 3.53 |
| nationwide.co.uk | 2.24 |
| others | 38.9 |
- aviva.co.uk - 13.56%
- moneysavingexpert.com - 12.84%
- pensionbee.com - 5.99%
- hl.co.uk - 5.89%
- money.co.uk - 5.76%
- jpmorgan.com - 3.84%
- ajbell.co.uk - 3.73%
- loqbox.com - 3.72%
- mypensionchoices.com - 3.53%
- nationwide.co.uk - 2.24%
- others - 38.9%
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In the competitive landscape of Google PPC, Aviva leads with 13.56% click share, closely followed by Moneysavingexpert at 12.84%. Meanwhile, ‘others’ collectively dominate with 38.9%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Wealth Management brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | aviva.co.uk | pensionbee.com | ajbell.co.uk | money.co.uk | moneysavingexpert.com | mypensionchoices.com | hl.co.uk | legalandgeneral.com | nationalpensionadvisors.co.uk | mypensionexpert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 11.98% | 11.89% | 5.25% | 9.83% | 0.22% | 0.76% | 20.07% | 2.47% | 2.32% | 2.01% |
| 2026/06/02 | 10.94% | 11.01% | 4.65% | 10.84% | 0.15% | 1.96% | 16.72% | 2.21% | 3.3% | 1.86% |
| 2026/06/03 | 15.45% | 11.09% | 4.15% | 7.37% | 0.08% | 1.77% | 16.77% | 1.73% | 2.8% | 2.25% |
| 2026/06/04 | 10.39% | 10.82% | 5.66% | 10.64% | 0.33% | 2.36% | 16.48% | 2.47% | 3.55% | 1.97% |
| 2026/06/05 | 12.95% | 10.13% | 5.45% | 9.86% | 0.3% | 2.41% | 17.57% | 2.31% | 1.42% | 2.21% |
| 2026/06/06 | 13.78% | 10.07% | 5.93% | 9.56% | 0.46% | 3.11% | 16.61% | 2.78% | 0.21% | 2.32% |
| 2026/06/07 | 10.35% | 10.92% | 6.11% | 10.11% | 0.33% | 3.43% | 18.82% | 2.73% | 0.2% | 2.16% |
| 2026/06/08 | 11.22% | 10.87% | 5.21% | 7.33% | 0.02% | 3.48% | 17.58% | 2.38% | 3.29% | 1.85% |
| 2026/06/09 | 14.37% | 10.48% | 6.5% | 5.61% | 0.13% | 3.69% | 16.32% | 2.45% | 2.47% | 2.06% |
| 2026/06/10 | 13.28% | 12.38% | 5.83% | 5.92% | 0.33% | 3.59% | 15.21% | 2.37% | 3.44% | 1.97% |
| 2026/06/11 | 10.89% | 12.91% | 6.54% | 4.19% | 3.76% | 3.47% | 13.88% | 2.13% | 4.69% | 2.7% |
| 2026/06/12 | 15.56% | 9.83% | 6.08% | 4.6% | 7.38% | 3.29% | 11.52% | 1.94% | 0.17% | 3.08% |
| 2026/06/13 | 15.3% | 10.71% | 6.5% | 4.72% | 5.54% | 4.05% | 13.3% | 2.13% | 0.15% | 2.32% |
| 2026/06/14 | 13.95% | 8.89% | 4.93% | 4.48% | 7.04% | 3.34% | 10.82% | 2.15% | 2.71% | 3.46% |
| 2026/06/15 | 15.22% | 11.98% | 5.86% | 4.69% | 7.14% | 3.11% | 8.31% | 2.15% | 2% | 2.73% |
| 2026/06/16 | 15.54% | 14.88% | 5.92% | 3.38% | 5.37% | 3.17% | 6.67% | 2.38% | 3.01% | 2.41% |
| 2026/06/17 | 14.75% | 13.78% | 6.06% | 2.45% | 8.8% | 2.69% | 6.53% | 2.27% | 3.9% | 1.97% |
| 2026/06/18 | 17.79% | 13.09% | 6.55% | 2.96% | 6.51% | 4.31% | 6.18% | 2.67% | 2% | 2.09% |
| 2026/06/19 | 19.32% | 11.13% | 6.53% | 3.45% | 4.27% | 3.08% | 5.44% | 2.42% | 2.37% | 3.2% |
| 2026/06/20 | 18.59% | 8.4% | 6.16% | 5.63% | 7.23% | 3.11% | 6.02% | 3.22% | 0.19% | 2.39% |
| 2026/06/21 | 18.29% | 8.22% | 7.31% | 3.8% | 7.99% | 3.38% | 4.71% | 3.42% | 1.61% | 3.1% |
| 2026/06/22 | 20.2% | 7.77% | 8.43% | 4.07% | 7.84% | 3.07% | 3.57% | 2.7% | 2.74% | 2.04% |
| 2026/06/23 | 19.33% | 8.55% | 8.46% | 5.04% | 8.2% | 3.31% | 3.29% | 2.35% | 3.23% | 2.16% |
| 2026/06/24 | 20.26% | 8.12% | 8.69% | 4.28% | 6.87% | 3.5% | 3.47% | 2.9% | 2.9% | 2.59% |
| 2026/06/25 | 19.27% | 8.93% | 7.8% | 2.84% | 8.06% | 3.65% | 3.54% | 2.92% | 2.61% | 2.5% |
| 2026/06/26 | 18.84% | 12.29% | 8.05% | 3.43% | 9.34% | 2.82% | 2.38% | 2.68% | 2.66% | 2.54% |
| 2026/06/27 | 20.88% | 11.78% | 8.55% | 3.87% | 8.54% | 3.08% | 4% | 2.92% | 0.15% | 2.82% |
| 2026/06/28 | 18.11% | 12.11% | 8.49% | 3.34% | 8.37% | 3.83% | 2.16% | 2.63% | 1.59% | 2.94% |
| 2026/06/29 | 14.98% | 13.46% | 11.05% | 5.12% | 8.03% | 3.62% | 2.84% | 1.93% | 2.5% | 1.96% |
| 2026/06/30 | 15.53% | 13.03% | 12.14% | 6.03% | 4.92% | 4.87% | 2.51% | 2.31% | 1.81% | 1.73% |
- aviva.co.uk
- pensionbee.com
- ajbell.co.uk
- money.co.uk
- moneysavingexpert.com
- mypensionchoices.com
- hl.co.uk
- legalandgeneral.com
- nationalpensionadvisors.co.uk
- mypensionexpert.com
Copyright © Adthena. All rights reserved.
In June 2026, Aviva’s PPC spend share surged, peaking at 20.88% on June 27. PensionBee’s share fluctuated, ending at 13.03%. AJ Bell’s share rose steadily, reaching 12.14% by month’s end. Meanwhile, Money.co.uk’s share dipped, closing at 6.03%.
Competitor Count for UK Finance Wealth Management
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 385 |
| 2026/06/02 | 368 |
| 2026/06/03 | 362 |
| 2026/06/04 | 369 |
| 2026/06/05 | 373 |
| 2026/06/06 | 358 |
| 2026/06/07 | 371 |
| 2026/06/08 | 365 |
| 2026/06/09 | 368 |
| 2026/06/10 | 355 |
| 2026/06/11 | 354 |
| 2026/06/12 | 339 |
| 2026/06/13 | 332 |
| 2026/06/14 | 334 |
| 2026/06/15 | 322 |
| 2026/06/16 | 328 |
| 2026/06/17 | 322 |
| 2026/06/18 | 316 |
| 2026/06/19 | 315 |
| 2026/06/20 | 307 |
| 2026/06/21 | 305 |
| 2026/06/22 | 314 |
| 2026/06/23 | 311 |
| 2026/06/24 | 312 |
| 2026/06/25 | 317 |
| 2026/06/26 | 299 |
| 2026/06/27 | 300 |
| 2026/06/28 | 287 |
| 2026/06/29 | 289 |
| 2026/06/30 | 277 |
Copyright © Adthena. All rights reserved.
June saw a steady decline in distinct advertisers, starting at 385 and ending at 277. The month began with fluctuations but consistently trended downward, reflecting a significant decrease in advertiser presence.
