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AUS Healthcare & Medical Medicines - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – AUS

Google AI Overview visibility for Healthcare & Medical Medicines AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.7550322326
38.2449677674
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 73.45
discountchemist.com.au 3.67
nahlaearth.com 2.56
independenceaustralia.com.au 2.31
metagenics.com.au 2.23
terrywhitechemmart.com.au 1.38
tattoonumbingcreamaustralia.com.au 1.29
panadol.com 0.97
megavitamins.com.au 0.94
bulksupplements.com 0.74
others 10.46
  • chemistwarehouse.com.au - 73.45%
  • discountchemist.com.au - 3.67%
  • nahlaearth.com - 2.56%
  • independenceaustralia.com.au - 2.31%
  • metagenics.com.au - 2.23%
  • terrywhitechemmart.com.au - 1.38%
  • tattoonumbingcreamaustralia.com.au - 1.29%
  • panadol.com - 0.97%
  • megavitamins.com.au - 0.94%
  • bulksupplements.com - 0.74%
  • others - 10.46%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Chemist Warehouse dominates with 73.45% click share, overshadowing Discount Chemist’s 3.67%. Others collectively hold 10.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chemistwarehouse.com.au metagenics.com.au nahlaearth.com independenceaustralia.com.au discountchemist.com.au advil.net.au megavitamins.com.au nurofen.com.au terrywhitechemmart.com.au tattoonumbingcreamaustralia.com.au
2026/04/01 61.63% 1.75% 2.26% 3.82% 2.81% 0.48% 4.4% 0.19% 0.73% 3.51%
2026/04/02 67.38% 2.29% 3.07% 2.53% 1.55% 1.57% 0.21% 2.63% 0.66% 3.08%
2026/04/03 78.67% 2.42% 1.82% 1.87% 0.73% 0.71% 1.38% 1.09% 0.86% 1.17%
2026/04/04 63.05% 4.1% 2.93% 1.95% 1.01% 0.57% 1.84% 1.39% 1.65% 3.44%
2026/04/05 60.77% 3.32% 2.71% 1.52% 4.2% 1.14% 2.23% 1.95% 2.08% 4.24%
2026/04/06 62.19% 3.55% 2.01% 3.39% 1.91% 1.34% 2.27% 2.03% 0.83% 2.47%
2026/04/07 66.92% 3.14% 1.78% 2.66% 1.88% 1.24% 1.38% 1.66% 0.92% 1.98%
2026/04/08 63.04% 3.56% 3.36% 2.4% 1.88% 0.87% 0% 0.76% 1.53% 5.54%
2026/04/09 72.28% 1.25% 3.04% 4.52% 1.61% 0.9% 0.76% 0.87% 0.4% 2.11%
2026/04/10 69.6% 2.68% 2.77% 3.75% 0.87% 1.88% 2.05% 1.51% 0.83% 1.59%
2026/04/11 65.07% 1.44% 2.58% 4.48% 1.61% 0.88% 4.07% 1.01% 1.85% 4.95%
2026/04/12 70.46% 1.49% 1.29% 2.46% 2.14% 1.15% 0.94% 1.58% 1.27% 4.67%
2026/04/13 69.36% 1.37% 2.67% 3.23% 2.63% 1.96% 1.09% 1.88% 0.91% 4.74%
2026/04/14 67.09% 2.88% 1.2% 4.37% 1.95% 0.93% 0.23% 1.55% 3.26% 1.17%
2026/04/15 69.22% 2.63% 2.94% 4.17% 2.44% 0.65% 0.77% 1.2% 3.02% 0.19%
2026/04/16 57.17% 3.45% 2.11% 2.09% 5.29% 0.89% 1.01% 0.89% 3.25% 6.04%
2026/04/17 60.02% 3.31% 2.23% 3% 5.67% 0.88% 0.76% 1.04% 3.27% 4.97%
2026/04/18 65.46% 2.34% 2.4% 1.8% 5.33% 1.03% 1.32% 1.15% 3.81% 5.19%
2026/04/19 62.62% 1.74% 1.6% 1.83% 4.97% 1.32% 3.19% 0.76% 4.34% 4.26%
2026/04/20 62.82% 2.27% 3.74% 0.82% 5.21% 2.28% 1.33% 2% 2.07% 2.39%
2026/04/21 67.7% 3.1% 4.88% 2.33% 5.35% 1.82% 0% 1.34% 1.5% 1.7%
2026/04/22 61.7% 2.2% 3.67% 5.34% 7.22% 1.93% 0% 1.62% 0.31% 1.64%
2026/04/23 66.31% 2.33% 3.7% 2.31% 6.52% 0.63% 0.22% 0.7% 1.43% 4.31%
2026/04/24 63.7% 2.8% 3.47% 3.3% 6.28% 0.48% 0.29% 0.42% 2.01% 4.24%
2026/04/25 68.38% 2.6% 3.12% 0.76% 5.86% 0.28% 1.33% 0.65% 1.24% 4.45%
2026/04/26 65.94% 1.3% 3.82% 2.1% 5.21% 0.96% 0% 0.61% 0.96% 5.15%
2026/04/27 64.97% 1.66% 2.96% 1.89% 4.06% 0.43% 0.23% 0.49% 0.16% 8.83%
2026/04/28 63.91% 2.22% 3.04% 3.9% 2.88% 1.62% 0.84% 0.88% 0.75% 8.15%
2026/04/29 71.06% 3.22% 3.42% 2.97% 2.67% 1.34% 0.09% 1.84% 0.82% 0.6%
2026/04/30 72.83% 3.59% 3.45% 2.87% 2.14% 1.88% 1.64% 1.24% 0.62% 0.45%
  • chemistwarehouse.com.au
  • metagenics.com.au
  • nahlaearth.com
  • independenceaustralia.com.au
  • discountchemist.com.au
  • advil.net.au
  • megavitamins.com.au
  • nurofen.com.au
  • terrywhitechemmart.com.au
  • tattoonumbingcreamaustralia.com.au

Copyright © Adthena. All rights reserved.

Chemist Warehouse dominated April, peaking at 78.67% on the 3rd. Tattoo Numbing Cream Australia surged late, reaching 8.83% on the 27th. The month concluded with Chemist Warehouse leading at 72.83%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 84
2026/04/02 91
2026/04/03 87
2026/04/04 97
2026/04/05 99
2026/04/06 97
2026/04/07 92
2026/04/08 84
2026/04/09 90
2026/04/10 87
2026/04/11 97
2026/04/12 92
2026/04/13 87
2026/04/14 91
2026/04/15 93
2026/04/16 91
2026/04/17 90
2026/04/18 91
2026/04/19 95
2026/04/20 83
2026/04/21 79
2026/04/22 77
2026/04/23 83
2026/04/24 80
2026/04/25 80
2026/04/26 79
2026/04/27 89
2026/04/28 73
2026/04/29 79
2026/04/30 81

Copyright © Adthena. All rights reserved.

April began with 84 advertisers, peaking at 99 on the 5th. A decline followed, reaching 73 on the 28th. The month concluded with 81 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
discountchemist.com.au 2.58%
panadol.com 0.63%
nahlaearth.com 0.38%
thepatchremedy.com 0.36%
tattoonumbingcreamaustralia.com.au 0.34%
metagenics.com.au -0.41%
claratyne.com.au -0.48%
megavitamins.com.au -0.48%
pipingrock.com -0.52%
independenceaustralia.com.au -0.67%

Copyright © Adthena. All rights reserved.

Discountchemist.com.au surged with a 2.58 increase, while independenceaustralia.com.au dropped by 0.67. Panadol.com gained 0.63, contrasting pipingrock.com’s 0.52 decline.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au nahlaearth.com independenceaustralia.com.au discountchemist.com.au metagenics.com.au pharmacyexpress.com.au megavitamins.com.au bulksupplements.com terrywhitechemmart.com.au tattoonumbingcreamaustralia.com.au
2026/04/01 60.05% 2.67% 5.83% 3.65% 2.55% 1.96% 4% 0.57% 0.79% 2.38%
2026/04/02 61.23% 4.46% 4.73% 2.96% 3.88% 2.44% 0.43% 1.6% 1.12% 1.91%
2026/04/03 72.64% 2.95% 3.56% 1.05% 4.58% 1.5% 1.28% 0.85% 1.7% 0.47%
2026/04/04 58.73% 4.55% 3.48% 1.92% 6.02% 1.44% 2.1% 0.71% 1.85% 1.58%
2026/04/05 55.19% 4.1% 2.27% 7.93% 5.2% 1.61% 1.58% 1.95% 2.81% 2.36%
2026/04/06 57.36% 3.36% 6.01% 4.17% 4.57% 2.46% 2.47% 0.64% 1.06% 1.35%
2026/04/07 62.08% 2.67% 4.17% 2.94% 5.51% 1.81% 1.35% 1.51% 1.4% 1.32%
2026/04/08 59.24% 4.78% 3.98% 2.78% 3.9% 2.52% 0% 2.58% 1.61% 2.99%
2026/04/09 64.69% 4.35% 7.52% 2.89% 3.03% 2.99% 0.45% 1.2% 0.41% 1.21%
2026/04/10 59.43% 3.95% 6.17% 1.4% 6.99% 2.11% 2% 1.55% 1.34% 0.71%
2026/04/11 61.75% 3.45% 7.13% 1.84% 2.65% 2.17% 3.33% 0.23% 2.84% 2.66%
2026/04/12 64.68% 1.82% 4.35% 4.29% 1.61% 1.63% 0.91% 1.06% 2.56% 2.31%
2026/04/13 62.37% 4.11% 6.62% 5.2% 1.82% 1.19% 1.28% 1.96% 1.37% 2.79%
2026/04/14 62.38% 1.65% 8.09% 4.76% 2.65% 2.09% 0.45% 1.09% 3.69% 0.8%
2026/04/15 61.41% 4.34% 6.72% 4.34% 2.51% 2.2% 0.4% 1.93% 3.18% 0.32%
2026/04/16 51.46% 3.66% 4.47% 8.09% 4.92% 1.83% 1.2% 1.54% 4.05% 3.34%
2026/04/17 51.96% 2.56% 5.59% 11.71% 3.72% 1.48% 0.41% 1.55% 4.02% 2.69%
2026/04/18 60.15% 3.2% 2.39% 9.9% 2.81% 2.27% 0.93% 1.14% 4.66% 2.4%
2026/04/19 57.92% 2.45% 2.78% 9.4% 2.69% 1.89% 1.98% 0.68% 6.53% 1.85%
2026/04/20 57.21% 5.03% 1.74% 10.04% 4.16% 2.33% 1.22% 0.7% 2.39% 1.12%
2026/04/21 60.18% 6.1% 4.32% 9.82% 3.73% 0.82% 0% 0.74% 1.95% 1.17%
2026/04/22 54.35% 5.13% 8.92% 12.4% 1.89% 1.66% 0% 0.91% 0.51% 1%
2026/04/23 60.77% 4.81% 3.63% 10.38% 2.46% 1.8% 0.42% 1.72% 1.99% 2.62%
2026/04/24 59.35% 4.83% 5.49% 8.05% 2.73% 1.95% 0.52% 1.43% 2.47% 2.46%
2026/04/25 66.64% 3.69% 1.2% 8.76% 2.54% 2.16% 1.28% 1.5% 1.25% 2.16%
2026/04/26 59.74% 5.59% 4.08% 8.03% 1.93% 1.85% 0% 1.31% 1.13% 3.13%
2026/04/27 60.99% 4.55% 3.17% 7.68% 1.97% 2.84% 0.44% 1.71% 0.24% 5.35%
2026/04/28 62.12% 4.28% 6.85% 4.21% 2.58% 2.53% 1.55% 1.19% 0.92% 4.76%
2026/04/29 67.21% 4.67% 4.17% 4.21% 3.77% 2.6% 0.13% 1.31% 0.64% 0.27%
2026/04/30 70.89% 4.39% 3.71% 3.42% 3% 2.3% 1.58% 1.25% 0.67% 0.16%
  • chemistwarehouse.com.au
  • nahlaearth.com
  • independenceaustralia.com.au
  • discountchemist.com.au
  • metagenics.com.au
  • pharmacyexpress.com.au
  • megavitamins.com.au
  • bulksupplements.com
  • terrywhitechemmart.com.au
  • tattoonumbingcreamaustralia.com.au

Copyright © Adthena. All rights reserved.

In April 2026, Chemist Warehouse dominated with a peak impression share of 72.64% on April 3rd, ending strong at 70.89%. Discount Chemist surged mid-month, reaching 12.4% on April 22nd.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines - Last month
  1. 1
    Blackmores Iron Rapi-Melt™ - Low constipation & nausea iron https://www.blackmores.com.au › blackmores › rapimelt

    Suitable for adults, adolescents 12+ and women who are pregnant or breastfeeding. Always read the label and follow the directions for use.

  2. 2
    Symptoms Of Low Vitamin B12 - Who Is At Risk Of Deficiency? https://www.independenceaustralia.com.au

    Our experts explain the consequences of low vitamin B12 deficiency and who is at risk

  3. 3
    Tablets, Caplets & Gel Options - Contains Ibuprofen https://www.nurofen.com.au

    Our Products Are Suitable For Aches & Pains Like Back Pain, Osteoarthritis & More.

  4. 4
    Ostelin® Vitamin D 7000IU - Ostelin® 1-A-Week Dose https://www.ostelin.com.au › ostelin › vitamind

    Always read the label and follow the directions for use.

  5. 5
    Kids Sleep Melatonin, 40 Vegan Gummies https://www.pipingrock.com

    Piping Rock Just for Kids is the extra yummy gummies that kids love This amazing formula provides a gentle 1 mg dosage of Melatonin per vegan gummy. Order here.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Blackmores stands out with its Iron Rapi-Melt™, emphasizing low constipation and nausea, appealing to pregnant women. Independence Australia highlights the risks of Vitamin B12 deficiency, while Nurofen targets pain relief with ibuprofen. Ostelin promotes a convenient weekly Vitamin D dose, and Piping Rock offers kid-friendly melatonin gummies.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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