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AUS Healthcare & Medical Medicines - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 53.69
happymammoth.com 4.62
claratyne.com.au 4.45
panadol.com 2.39
painreliefaustralia.com.au 2.05
coloxyl.com.au 1.64
bulksupplements.com 1.43
amoils.com 1.36
chempro.com.au 1.31
renuebyscience.com.au 1.03
others 26.03

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In the PPC landscape, Chemist Warehouse dominates with 53.69% click share. Others collectively hold 26.03%, while Happy Mammoth and Claratyne trail with 4.62% and 4.45%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chemistwarehouse.com.au alternaleaf.com.au happymammoth.com claratyne.com.au amoils.com bulksupplements.com nutreance.com nurofen.com.au panadol.com painreliefaustralia.com.au
2025/04/01 44.44% 0.41% 4.28% 0% 3.82% 4.95% 2.07% 1.5% 6.99% 0.13%
2025/04/02 45.09% 4.29% 3.08% 0.84% 3.44% 2.7% 1.28% 0.25% 3.69% 0.29%
2025/04/03 40.44% 5.39% 4.77% 0.77% 2.94% 1.55% 2.73% 0.68% 3.82% 3.86%
2025/04/04 40.83% 6.38% 2.41% 0.95% 2.34% 1.21% 1.04% 1.35% 6.8% 3.27%
2025/04/05 53.49% 2.61% 3.03% 0.95% 0.48% 1.25% 1.39% 1.13% 4.58% 3.28%
2025/04/06 48.48% 2.83% 2.61% 0.04% 0.29% 0.93% 1.81% 1.27% 5.46% 1.05%
2025/04/07 42.23% 3.58% 2.19% 0.97% 0.44% 1.23% 1.37% 2.09% 5.24% 2.13%
2025/04/08 46.06% 3.05% 2.89% 0.11% 0.22% 0.89% 2.22% 2.73% 5.2% 2.78%
2025/04/09 43.33% 2.6% 3.39% 0.93% 0.69% 1.2% 0.9% 3.37% 3.83% 2.06%
2025/04/10 42.84% 3.16% 2.52% 5.76% 2.14% 1.23% 2.01% 2.14% 3.84% 2.3%
2025/04/11 47.31% 2.7% 2.68% 0.92% 2.05% 1.6% 1.9% 2.14% 3.94% 4%
2025/04/12 47.4% 2.88% 2.07% 1.98% 0.42% 1.08% 2.23% 1.8% 3.42% 3.93%
2025/04/13 44.93% 2.68% 2.24% 3.14% 0.77% 1.08% 1.35% 2.73% 5.22% 2.67%
2025/04/14 41.68% 3.54% 4.95% 2.46% 1.08% 1.41% 1.22% 3.96% 4.63% 1.79%
2025/04/15 46.98% 5.93% 5.9% 0.74% 1.95% 2.32% 2.15% 2.79% 2.82% 2.51%
2025/04/16 48.97% 5.18% 4.94% 3.1% 1.66% 1.26% 2.15% 1.98% 2.46% 3.36%
2025/04/17 42.49% 5.42% 5.66% 1.85% 1.66% 1.89% 2.41% 2.37% 4% 1.52%
2025/04/18 57.96% 2.4% 3.04% 2.12% 0.77% 1.57% 2.06% 2.19% 3.71% 1.03%
2025/04/19 47.29% 6% 4.38% 2.01% 2.81% 2.05% 1.37% 1.35% 1.56% 0%
2025/04/20 46.79% 5.27% 6.83% 0% 1.75% 0.91% 2.5% 0.98% 2.02% 1.47%
2025/04/21 48.72% 7.29% 6.05% 1.41% 2.7% 2.62% 1.25% 0.31% 1.48% 0.51%
2025/04/22 44.97% 5.3% 6.13% 2.12% 1.4% 0.99% 1.05% 2.98% 1.78% 1.34%
2025/04/23 37.55% 5.18% 6.35% 3.11% 3.18% 2.63% 1.75% 1.73% 1.7% 0.32%
2025/04/24 43.95% 0.91% 11.19% 3.49% 2.81% 2.61% 1.74% 0.8% 1.44% 0.01%
2025/04/25 40.25% 2.33% 7.64% 6.73% 1.47% 2.69% 2.08% 0.28% 1.5% 4.35%
2025/04/26 41.17% 3.11% 7.95% 3.37% 3.29% 1.41% 1.39% 0.65% 0.98% 7.22%
2025/04/27 35.17% 3.03% 9.47% 3.04% 3% 2.06% 1.56% 1.93% 1.94% 0.55%
2025/04/28 36.43% 11.29% 5.94% 2.36% 3.14% 1.74% 3.22% 0.52% 0.17% 0.12%
2025/04/29 31.66% 7.38% 7.56% 2.14% 2.33% 2.18% 1.75% 1.74% 0.47% 1.36%
2025/04/30 35.88% 9.27% 6.83% 4.22% 2.93% 1.61% 1.19% 0.52% 0.3% 0.02%

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In April 2025, Chemist Warehouse led with fluctuating spend, peaking mid-month. Alternaleaf and Happy Mammoth showed growth, while Panadol’s share declined. The month ended with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 264
2025/04/02 271
2025/04/03 261
2025/04/04 262
2025/04/05 255
2025/04/06 272
2025/04/07 272
2025/04/08 247
2025/04/09 242
2025/04/10 226
2025/04/11 229
2025/04/12 229
2025/04/13 223
2025/04/14 230
2025/04/15 212
2025/04/16 224
2025/04/17 215
2025/04/18 218
2025/04/19 219
2025/04/20 216
2025/04/21 203
2025/04/22 216
2025/04/23 207
2025/04/24 212
2025/04/25 206
2025/04/26 185
2025/04/27 178
2025/04/28 164
2025/04/29 174
2025/04/30 171

Copyright © Adthena. All rights reserved.

April began with 264 advertisers, peaking at 272 on April 6-7. A steady decline followed, ending with 171 advertisers on April 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
happymammoth.com 4.97%
claratyne.com.au 2.62%
amoils.com 1.5%
terrywhitechemmart.com.au 0.9%
respecthealth.com.au 0.32%
advil.net.au -1.16%
painreliefaustralia.com.au -1.6%
panadol.com -1.63%
chempro.com.au -1.89%
chemistwarehouse.com.au -3.55%

Copyright © Adthena. All rights reserved.

Happymammoth.com surged with a 4.97% click share increase, while chemistwarehouse.com.au dropped by 3.55%. Claratyne.com.au rose 2.62%, and amoils.com gained 1.5%.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au happymammoth.com amoils.com tattoonumbingcreamaustralia.com.au bulksupplements.com nutreance.com bulknutrients.com.au nurofen.com.au renuebyscience.com.au panadol.com
2025/04/01 53.96% 3.04% 2.2% 0.98% 4.93% 0.96% 0.61% 0.67% 0.81% 2.93%
2025/04/02 55.4% 2.06% 2.13% 0.91% 3.06% 0.71% 1.13% 0.13% 0.78% 1.5%
2025/04/03 54.22% 3.76% 1.94% 0.45% 2.22% 1.51% 1.67% 0.38% 0.57% 2.07%
2025/04/04 57.49% 2.14% 1.66% 1.42% 1.89% 0.64% 0.4% 0.77% 1.29% 3.34%
2025/04/05 64.55% 2.28% 0.3% 0.77% 1.54% 0.89% 0.82% 0.69% 1.78% 2.37%
2025/04/06 59.22% 1.99% 0.2% 0.52% 1.51% 1% 0.91% 0.76% 2% 2.64%
2025/04/07 51.52% 1.85% 0.75% 0.68% 1.76% 0.92% 1.39% 1.18% 2.14% 2.86%
2025/04/08 54.47% 2.64% 0.19% 0.6% 1.62% 1.2% 2.7% 1.46% 1.8% 2.69%
2025/04/09 50.8% 3.02% 0.72% 0.98% 1.58% 0.53% 2.89% 2.05% 1.85% 2.27%
2025/04/10 53.53% 2.23% 1.45% 1.04% 1.67% 1.11% 1.1% 1.36% 1.46% 2.04%
2025/04/11 58.23% 1.88% 1.23% 0.74% 2.27% 1.03% 0.72% 1.13% 1.35% 1.94%
2025/04/12 54.04% 1.76% 0.42% 1.39% 1.38% 1.23% 0.85% 1.07% 1.69% 1.71%
2025/04/13 53.57% 1.94% 0.49% 1.4% 1.51% 0.96% 1.19% 1.47% 1.73% 2.72%
2025/04/14 52.08% 5.11% 1.22% 1.21% 1.84% 0.98% 0.63% 2.63% 1.67% 2.93%
2025/04/15 56% 5.81% 1.76% 0.26% 2.38% 1.38% 0.7% 1.63% 1.27% 1.53%
2025/04/16 59.71% 5.02% 1.31% 1% 1.42% 1.7% 1.56% 1.23% 1.26% 1.5%
2025/04/17 53.26% 4.97% 1.61% 0.53% 2.18% 1.52% 1.52% 1.24% 1.8% 2.13%
2025/04/18 61.75% 3.36% 1.03% 0.7% 2.04% 1.23% 0.92% 1.37% 1.95% 2.07%
2025/04/19 48.37% 6.22% 3.28% 1.66% 2.48% 1.1% 0.64% 0.83% 0.9% 0.76%
2025/04/20 51.36% 8.13% 2.11% 0.39% 1.02% 1.98% 2.2% 0.61% 0.7% 0.96%
2025/04/21 56.26% 7.5% 2.25% 0.18% 3.15% 0.93% 0.41% 0.17% 1.62% 0.59%
2025/04/22 52.83% 6.31% 2.11% 1.86% 1.68% 0.84% 1.89% 1.45% 0.58% 0.85%
2025/04/23 44.1% 7.9% 4.86% 1.75% 3.27% 1.08% 1.37% 0.81% 0.55% 0.71%
2025/04/24 43.27% 10.68% 3.58% 2.19% 2.64% 1.04% 0.91% 0.4% 0.25% 0.47%
2025/04/25 44.53% 8.31% 2.3% 1.59% 3.09% 1.68% 1.21% 0.17% 0.56% 0.45%
2025/04/26 45% 8.15% 4.21% 2.11% 2.19% 1.66% 0.72% 0.44% 0.29% 0.4%
2025/04/27 37.66% 8.84% 5.17% 1.14% 2.74% 0.96% 1.3% 1.45% 0.2% 0.87%
2025/04/28 45.38% 7.44% 6.21% 1.72% 2.6% 2.51% 1.19% 0.46% 0.4% 0.07%
2025/04/29 37.58% 9.09% 4.22% 1.48% 2.77% 0.99% 0.36% 0.71% 0.09% 0.15%
2025/04/30 41.22% 7.64% 4.63% 3.01% 1.71% 0.89% 0.71% 0.37% 0.37% 0.17%

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April saw Chemist Warehouse’s impression share fluctuate, peaking at 64.55% before ending at 41.22%. Happy Mammoth’s share rose steadily, closing at 7.64%. Amoils and Tattoo Numbing Cream Australia experienced moderate gains, while Bulk Supplements and Nutreance showed varied trends. Panadol’s share declined significantly, finishing at 0.17%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Chempro Online https://www.chempro.com.au

    Exclusive Online Specials — Shop A Wide Range of 17,000+ Pharmacy and Health Food Products Online at Chempro Online. Shop...

  2. 2
    Symptoms Of Low Vitamin B12 https://www.independenceaustralia.com.au

    Vitamin B12 Deficiency Symptom — Our experts explain the consequences of low vitamin B12 deficiency and who is at risk. Vitamin B12 is essential to your body as it...

  3. 3
    Systane® Lubricant Eye Drops https://systane.myalcon.com › lubricant › eyedrops

    View Our Range Online — Systane® Has a Range of Eye Drops For Dry Eyes. Always Follow The Directions For Use. Try...

  4. 4
    Relieve Migraine & Headache - Headache Causes & Symptoms https://www.nurofen.com.au › nurofen › headache

    Check Out The Nurofen Range Of Tablets For Quick & Easy Headache & Migraine Pain Relief.

  5. 5
    Try Panadol With Optizorb - Australia's #1 Pain Relief https://www.panadol.com

    Panadol Products Provide Fast, Effective Temporary Relief Of Aches And Pains. Explore Now.

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In the competitive landscape of Google PPC, Chempro Online stands out with its vast selection of over 17,000 pharmacy products, enticing customers with exclusive online specials. Independence Australia educates on the crucial role of Vitamin B12, while Systane® offers solutions for dry eyes. Nurofen and Panadol focus on quick pain relief, with Nurofen targeting migraines and Panadol emphasizing its Optizorb technology for fast action.

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