AUS Healthcare & Medical Nursing - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – AUS

Google AI Overview visibility for Healthcare & Medical Nursing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.2039731443
74.7960268557
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 3%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mable.com.au 9.53
healthcareaustralia.com.au 9.18
updoc.com.au 8.06
betterhelp.com 5.74
nsw.gov.au 5.04
health.qld.gov.au 4.22
betterhealth.vic.gov.au 3.89
australiawidefirstaid.com.au 3.69
cprfirstaid.com.au 3.27
svcs.org.au 2.86
others 44.52
  • mable.com.au - 9.53%
  • healthcareaustralia.com.au - 9.18%
  • updoc.com.au - 8.06%
  • betterhelp.com - 5.74%
  • nsw.gov.au - 5.04%
  • health.qld.gov.au - 4.22%
  • betterhealth.vic.gov.au - 3.89%
  • australiawidefirstaid.com.au - 3.69%
  • cprfirstaid.com.au - 3.27%
  • svcs.org.au - 2.86%
  • others - 44.52%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘mable.com.au’ leads with 9.53% click share, closely followed by ‘healthcareaustralia.com.au’ at 9.18%. ‘Others’ dominate with 44.52%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mable.com.au betterhelp.com updoc.com.au myjuniper.com hireup.com.au healthcareaustralia.com.au nsw.gov.au cprfirstaid.com.au betterhealth.vic.gov.au australiawidefirstaid.com.au
2026/05/01 6.79% 8.2% 7.28% 3.89% 3.45% 3.16% 3.19% 10.71% 6.41% 1.67%
2026/05/02 8.68% 2.88% 7.9% 8.73% 3.89% 4.81% 6.6% 2.9% 0.94% 2.73%
2026/05/03 6.51% 7.88% 5.89% 2.6% 2.15% 6.25% 2.67% 6% 1.43% 3.79%
2026/05/04 5.78% 8.39% 7.97% 5.7% 2.07% 4.33% 4.41% 4.27% 0% 2.45%
2026/05/05 7.71% 9.32% 4.08% 6.46% 3.3% 5.04% 5.53% 2.19% 0% 4.31%
2026/05/06 8.55% 10.61% 9.59% 4.61% 3.96% 5.27% 4.22% 5.27% 0.35% 2.57%
2026/05/07 6.84% 6.93% 10.49% 7.4% 2.71% 3.29% 0.41% 7.68% 9.89% 3.81%
2026/05/08 6.34% 11.74% 11.01% 2.64% 3.29% 3.95% 1.99% 6.67% 3.47% 4.39%
2026/05/09 7.07% 9.83% 6.65% 3.75% 3.54% 3.59% 4.7% 8.04% 0% 1.91%
2026/05/10 4.98% 11.57% 12.12% 3.83% 2.97% 3.15% 3.78% 4.38% 0% 1.65%
2026/05/11 6.2% 10.73% 13.49% 3.64% 3.07% 4.15% 4.68% 5.79% 0.24% 3.58%
2026/05/12 7.72% 10.46% 18.36% 4.56% 2.12% 4.34% 1.17% 3.69% 1.72% 4.26%
2026/05/13 8.22% 11.53% 13.79% 4.45% 2.69% 3.69% 2.58% 2.5% 1.97% 5.37%
2026/05/14 8.65% 13.01% 16.92% 2.41% 4.03% 4.7% 2.45% 1.05% 2.76% 3.1%
2026/05/15 8.53% 17.28% 15.76% 3.49% 2.85% 4.16% 1.53% 1.41% 3.62% 2.09%
2026/05/16 9% 7.86% 17.82% 7.1% 3.28% 5.83% 2.01% 0.95% 2.84% 2.49%
2026/05/17 8.18% 3.85% 18.05% 5.82% 2.98% 4.89% 1.26% 2.79% 2.65% 5.22%
2026/05/18 8.71% 1.36% 9.54% 3.84% 3.88% 6.6% 0.01% 1.1% 7.43% 5.15%
2026/05/19 7.31% 3.35% 24.14% 3.75% 3.12% 8.27% 4.42% 1.24% 5.93% 3.54%
2026/05/20 9.82% 0.78% 21.11% 6.79% 4.51% 6.79% 1.07% 0% 0% 3.58%
2026/05/21 9.83% 0.87% 11.42% 7.1% 4.05% 6.64% 5.88% 4.37% 1.25% 3.07%
2026/05/22 9.67% 4.08% 12.34% 1.18% 4.23% 6.13% 1.02% 3% 0% 1.74%
2026/05/23 10.17% 2.74% 8.42% 2.67% 5.57% 6.24% 3.33% 5.37% 3.92% 5.23%
2026/05/24 8.56% 3.27% 5.68% 5.12% 4.68% 7.22% 2.42% 3.88% 4.88% 3.53%
2026/05/25 7.51% 5.05% 12.05% 2.13% 4.07% 6.42% 3.83% 0% 3.23% 3.52%
2026/05/26 8.82% 3.42% 9.82% 0.72% 4.4% 5.35% 5.96% 2.38% 5.26% 3.96%
2026/05/27 9.87% 6.37% 16.59% 3.73% 2.85% 5.51% 4.38% 1.27% 1.09% 2.55%
2026/05/28 8.66% 10.2% 5.38% 5.15% 3.67% 5.04% 6.98% 1.76% 1.16% 5.79%
2026/05/29 10.44% 15.08% 5.49% 2.81% 4.85% 5.75% 6.87% 4.47% 3.82% 1.63%
2026/05/30 10.74% 13.69% 7.82% 4.44% 2.93% 4.98% 3.66% 1.67% 4.04% 2.52%
2026/05/31 10.9% 10.39% 9.03% 4.23% 4.12% 3.98% 3.97% 2.72% 1.56% 1.32%
  • mable.com.au
  • betterhelp.com
  • updoc.com.au
  • myjuniper.com
  • hireup.com.au
  • healthcareaustralia.com.au
  • nsw.gov.au
  • cprfirstaid.com.au
  • betterhealth.vic.gov.au
  • australiawidefirstaid.com.au

Copyright © Adthena. All rights reserved.

In May 2026, mable.com.au’s PPC spend share rose steadily, peaking at 10.90% on the 31st. Meanwhile, betterhelp.com saw fluctuations, ending at 10.39%. Updoc.com.au experienced a mid-month surge, closing at 9.03%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 213
2026/05/02 204
2026/05/03 213
2026/05/04 224
2026/05/05 217
2026/05/06 208
2026/05/07 202
2026/05/08 226
2026/05/09 210
2026/05/10 224
2026/05/11 236
2026/05/12 241
2026/05/13 226
2026/05/14 228
2026/05/15 243
2026/05/16 231
2026/05/17 227
2026/05/18 233
2026/05/19 224
2026/05/20 227
2026/05/21 230
2026/05/22 230
2026/05/23 228
2026/05/24 241
2026/05/25 248
2026/05/26 253
2026/05/27 258
2026/05/28 241
2026/05/29 239
2026/05/30 244
2026/05/31 258

Copyright © Adthena. All rights reserved.

May began with 213 advertisers, fluctuating slightly, but surged mid-month. By May 31, advertisers peaked at 258, marking a significant increase.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
healthcareaustralia.com.au 2.65%
betterhealth.vic.gov.au 2.26%
mable.com.au 2.02%
caringforyou.net.au 0.94%
hireup.com.au 0.66%
xpresshealthapp.com -0.7%
bupa.com.au -1.08%
updoc.com.au -1.64%
cprfirstaid.com.au -2.42%
betterhelp.com -3.03%

Copyright © Adthena. All rights reserved.

In the past month, healthcareaustralia.com.au surged by 2.65%, while betterhelp.com dropped by 3.03%. Positive gains were also seen for betterhealth.vic.gov.au and mable.com.au.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com mable.com.au updoc.com.au myjuniper.com healthcareaustralia.com.au nsw.gov.au hireup.com.au health.qld.gov.au cprfirstaid.com.au australiawidefirstaid.com.au
2026/05/01 8.88% 5.88% 9.14% 3.56% 4.76% 3.69% 2.85% 2.53% 8.73% 1.94%
2026/05/02 2.65% 6.88% 8.61% 8.74% 5.87% 3.66% 2.84% 2.3% 2.05% 2.39%
2026/05/03 8.67% 4.95% 6.86% 2.61% 6.61% 2.07% 1.6% 5.13% 4.84% 3.19%
2026/05/04 7.71% 4.27% 8.8% 5.7% 5.37% 4.42% 1.59% 4.2% 3.62% 2.07%
2026/05/05 10.36% 6.92% 4.84% 7.14% 6.49% 3.74% 2.67% 2.98% 1.95% 3.89%
2026/05/06 9.99% 6.77% 10.84% 4.28% 6.58% 3.28% 3.17% 4% 4.37% 2.33%
2026/05/07 7.06% 6.11% 12.91% 7.66% 4.65% 1.03% 2.14% 4.27% 6.55% 3.4%
2026/05/08 11.12% 5.67% 10.6% 2.7% 5.66% 2.6% 2.6% 2.33% 5.88% 4.41%
2026/05/09 9.08% 5.94% 7.29% 3.9% 5.18% 5.1% 2.71% 2.08% 6.67% 1.65%
2026/05/10 11.06% 4.13% 10.19% 3.9% 4.49% 2.8% 2.17% 4.55% 3.61% 1.42%
2026/05/11 10.34% 5.28% 12.65% 3.61% 6.66% 3.72% 2.22% 1.73% 4.73% 3.14%
2026/05/12 9.24% 6.61% 16.93% 4.5% 6.49% 1.08% 1.56% 2.12% 3.03% 3.88%
2026/05/13 10.45% 6.83% 14.93% 4.53% 5.6% 2.84% 2.04% 4.55% 2.24% 4.93%
2026/05/14 12.29% 7.46% 16.73% 2.26% 6.18% 1.86% 2.98% 1.29% 0.94% 2.77%
2026/05/15 17.66% 7.24% 14.88% 3.89% 4.97% 0.82% 2.27% 2.98% 1.28% 1.9%
2026/05/16 7.07% 6.84% 16.46% 7.33% 7.22% 2.52% 2.6% 2.91% 0.87% 2.57%
2026/05/17 3.34% 6.89% 15.95% 5.91% 7.1% 2.01% 2.35% 3.67% 1.97% 4.82%
2026/05/18 1.18% 7.24% 11.76% 3.65% 9.35% 0.03% 2.79% 1.68% 0.91% 4.57%
2026/05/19 3.32% 6.13% 24.14% 4.25% 8.84% 5.76% 2.58% 1.09% 1.16% 3.47%
2026/05/20 0.77% 8.24% 21.07% 7.45% 8.72% 1.15% 3.52% 3.51% 0% 3.65%
2026/05/21 0.72% 7.65% 11.92% 6.81% 9.02% 7.03% 2.96% 3.09% 3.7% 2.78%
2026/05/22 3.76% 8.33% 11.9% 1.09% 8.59% 0.86% 3.45% 7.76% 2.66% 1.77%
2026/05/23 2.34% 8.48% 7.57% 2.93% 8.45% 2.35% 4.14% 2.44% 4.78% 4.78%
2026/05/24 3.02% 6.92% 6.33% 5.14% 11.14% 1.55% 3.42% 2.61% 3.35% 3.35%
2026/05/25 4.5% 6.07% 10.65% 1.94% 11.13% 3.12% 3.33% 3.08% 0% 3.16%
2026/05/26 2.99% 7.33% 9.08% 0.91% 9.17% 4.09% 3.4% 3% 2.23% 3.71%
2026/05/27 5.5% 7.67% 14.22% 3.97% 8.25% 2.59% 2.15% 3.31% 0.94% 2.59%
2026/05/28 8.82% 7.04% 5.21% 5.56% 7.6% 5.46% 2.74% 2.82% 1.51% 5.29%
2026/05/29 14.58% 8.85% 5.58% 3.22% 7.26% 6.72% 3.98% 2.48% 3.89% 1.75%
2026/05/30 13.83% 8.46% 7.91% 4.74% 5.96% 3.09% 2.32% 3.29% 1.55% 2.32%
2026/05/31 9.81% 9.05% 7.5% 4.65% 4.62% 4.11% 3.53% 2.99% 2.53% 1.26%
  • betterhelp.com
  • mable.com.au
  • updoc.com.au
  • myjuniper.com
  • healthcareaustralia.com.au
  • nsw.gov.au
  • hireup.com.au
  • health.qld.gov.au
  • cprfirstaid.com.au
  • australiawidefirstaid.com.au

Copyright © Adthena. All rights reserved.

In May 2026, BetterHelp’s impression share fluctuated, peaking at 17.66% mid-month, then declining. Mable and Updoc showed steady growth, while MyJuniper and Healthcare Australia had moderate fluctuations. The month ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing - Last month
  1. 1
    No GP Referral Required https://www.betterhelp.com

    No Long Wait Times — No Referrals, No Long Waits. You Can Get Matched To An Australia-Based Therapist Online. Customized Therapy And Counselling, 100% Online. No...

  2. 2
    Jobs available at QLD Health https://careers.health.qld.gov.au

    Healthcare jobs in QLD Health — Find your next career in Queensland. Come for work, stay for the lifestyle. 300 different career paths. No matter what you want to do, you'll find it with us.

  3. 3
    Nursing Care Services: In-Home Support | HomeMade https://www.homemadesupport.com.au

    We’ll help you find the level of support that’s right for you. Call us today!

  4. 4
    Nurses & Midwives Health | Join Now To Get 6 Weeks Free* https://www.nmhealth.com.au › 6_week › offer

    *Eligibility And T&Cs Apply. 6 Weeks Free When You Join With Hospital & Extras Cover

  5. 5
    Psychologist Near Me https://www.updoc.com.au › psychology

    Book a Consult Today — Fast, flexible, and affordable. Speak with a registered psychologist when it suits you. Feeling overwhelmed or stuck? Caring Psychologists are available 7...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of no GP referrals and quick access to online therapy. Queensland Health entices with diverse career opportunities, emphasizing lifestyle benefits. HomeMade offers personalized in-home nursing care, while Nurses & Midwives Health attracts with a six-week free offer. Updoc provides accessible, affordable psychological consultations, catering to those feeling overwhelmed. Each ad uniquely addresses specific needs, from mental health to career growth.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports