Why is the AUS Healthcare & Medical Nursing February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Nursing February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Nursing February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Nursing February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Nursing February 2026 Report?

The AUS Healthcare & Medical Nursing February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Nursing February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Nursing February 2026 Report for?

The AUS Healthcare & Medical Nursing February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Nursing - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Nursing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.5627106706
	79.4372893294

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	20
	80

20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
betterhelp.com	18.48
mable.com.au	5.58
healthcareaustralia.com.au	4.96
nsw.gov.au	4.52
bupa.com.au	2.67
health.qld.gov.au	2.44
myjuniper.com	2.22
betterhealth.vic.gov.au	2.19
everyday-psychology.com.au	2.13
svcs.org.au	2.03
others	52.78

betterhelp.com - 18.48%
mable.com.au - 5.58%
healthcareaustralia.com.au - 4.96%
nsw.gov.au - 4.52%
bupa.com.au - 2.67%
health.qld.gov.au - 2.44%
myjuniper.com - 2.22%
betterhealth.vic.gov.au - 2.19%
everyday-psychology.com.au - 2.13%
svcs.org.au - 2.03%
others - 52.78%

In the healthcare PPC landscape, BetterHelp leads with 18.48% click share, followed by Mable at 5.58%. Others dominate with 52.78%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	betterhelp.com	myjuniper.com	mable.com.au	everyday-psychology.com.au	healthcareaustralia.com.au	bupa.com.au	hireup.com.au	cprfirstaid.com.au	truehope.com.au	nsw.gov.au
2026/02/01	30.85%	3.04%	2.91%	0%	3.15%	4.95%	2.48%	3.75%	1.81%	3.31%
2026/02/02	33.76%	2.62%	4.55%	0.47%	2.48%	0.02%	2.38%	2.46%	1.74%	0.01%
2026/02/03	25.26%	5.24%	2.49%	0.41%	1.8%	7.86%	0.98%	1.09%	1.07%	1.72%
2026/02/04	35.91%	4.9%	2.66%	2.03%	2.15%	1.59%	2.32%	2.26%	0.21%	2.23%
2026/02/05	33.64%	4.43%	2.35%	2.56%	2.37%	4.02%	2.06%	3.23%	1.93%	2.2%
2026/02/06	30%	3.06%	3.56%	10.13%	2.58%	2.98%	1.52%	1.32%	1.23%	6.84%
2026/02/07	21.84%	3.91%	4.13%	3.39%	3.06%	5.74%	2.36%	0.07%	2.43%	3.7%
2026/02/08	23.69%	3.8%	4.57%	4.1%	3.27%	4.7%	2.59%	0.83%	0.88%	0.74%
2026/02/09	23.86%	1.22%	4.5%	1.07%	1.68%	3.6%	2.34%	2.91%	2.5%	1.64%
2026/02/10	26.41%	3.79%	3.88%	1.95%	1.8%	2.24%	1.97%	2.19%	2.06%	0.82%
2026/02/11	19.91%	2.9%	4.83%	2.04%	2.02%	2.23%	2.57%	2.76%	1.58%	4.09%
2026/02/12	16.25%	5.9%	3.98%	6.18%	1.93%	4.2%	1.66%	3.5%	4.35%	0.42%
2026/02/13	29.79%	3.04%	3.54%	10.05%	2.56%	2.96%	1.51%	1.31%	1.22%	6.79%
2026/02/14	21.47%	3.84%	4.06%	3.33%	3.01%	5.64%	2.32%	0.08%	2.39%	3.64%
2026/02/15	23.45%	3.76%	4.52%	4.06%	3.23%	4.65%	2.56%	0.83%	0.88%	0.74%
2026/02/16	23.75%	1.22%	4.48%	1.07%	1.67%	3.58%	2.33%	2.91%	2.49%	1.64%
2026/02/17	22.19%	5.92%	4.47%	6.13%	2.52%	10.5%	1.7%	4.16%	0.28%	2.3%
2026/02/18	18.89%	8.12%	4.06%	4.44%	2.41%	6.88%	3.09%	0.08%	0%	2.8%
2026/02/19	12.1%	8.14%	3.66%	6.75%	3.22%	1.96%	1.53%	3.13%	2.09%	1.99%
2026/02/20	12.57%	8.32%	5.9%	0.65%	2.3%	4.94%	3.62%	0.03%	0%	0.1%
2026/02/21	6.18%	6.25%	4.03%	0%	3.49%	10.71%	3.18%	0.93%	2.67%	2.64%
2026/02/22	7.24%	6.52%	4.07%	0%	3.63%	6.25%	2.14%	9.09%	0.84%	2.1%
2026/02/23	7.36%	4.52%	4%	9.2%	3.96%	3.81%	2.53%	0.97%	2%	0.57%
2026/02/24	8.72%	4.11%	4.44%	4.06%	4.04%	3.38%	1.95%	0.19%	4.66%	0.44%
2026/02/25	9.77%	4.4%	3.9%	1.94%	3.62%	1.69%	2.49%	4.25%	0.22%	1.28%
2026/02/26	6.15%	5.85%	5.66%	2.96%	3.99%	4.04%	2.55%	2.13%	3.99%	2.78%
2026/02/27	9.65%	7.21%	4.5%	7.32%	3.92%	2.29%	2.58%	0.04%	2.58%	0.02%
2026/02/28	9.44%	7.55%	4.78%	3.92%	3.51%	3.28%	3.26%	3%	1.35%	1.11%

betterhelp.com
myjuniper.com
mable.com.au
everyday-psychology.com.au
healthcareaustralia.com.au
bupa.com.au
hireup.com.au
cprfirstaid.com.au
truehope.com.au
nsw.gov.au

In February 2026, BetterHelp.com led with fluctuating spend shares, peaking early and declining later. MyJuniper.com and Mable.com.au showed steady growth, while Everyday-Psychology.com.au and Bupa.com.au had notable spikes. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	260
2026/02/02	268
2026/02/03	288
2026/02/04	271
2026/02/05	252
2026/02/06	251
2026/02/07	254
2026/02/08	254
2026/02/09	269
2026/02/10	248
2026/02/11	255
2026/02/12	252
2026/02/13	251
2026/02/14	254
2026/02/15	254
2026/02/16	269
2026/02/17	217
2026/02/18	208
2026/02/19	249
2026/02/20	223
2026/02/21	227
2026/02/22	229
2026/02/23	254
2026/02/24	254
2026/02/25	247
2026/02/26	251
2026/02/27	223
2026/02/28	237

February began with 260 advertisers, peaking at 288 on the 3rd. Mid-month saw fluctuations, dropping to 208 on the 18th. The month concluded with 237 advertisers, reflecting dynamic shifts.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
betterhealth.vic.gov.au	2.25%
healthcareaustralia.com.au	1.45%
mable.com.au	1.25%
health.qld.gov.au	0.89%
myjuniper.com	0.88%
primemedic.com.au	-0.51%
nsw.gov.au	-0.6%
enurse.com.au	-1.13%
healthdirect.gov.au	-1.25%
betterhelp.com	-12.13%

Betterhealth.vic.gov.au surged with a 2.25% click share increase, while betterhelp.com faced a significant 12.13% decline.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	betterhelp.com	myjuniper.com	healthcareaustralia.com.au	mable.com.au	everyday-psychology.com.au	hireup.com.au	bupa.com.au	nsw.gov.au	truehope.com.au	health.qld.gov.au
2026/02/01	35.31%	1.48%	3.23%	2.27%	0%	2.19%	6.36%	1.87%	1.76%	2.45%
2026/02/02	34.17%	2.4%	3.7%	3.79%	0.58%	2.11%	0.02%	0.02%	1.53%	0.92%
2026/02/03	27.48%	4.33%	2.61%	2.06%	0.53%	0.9%	5.95%	1.15%	0.96%	3.15%
2026/02/04	36.93%	4.43%	2.89%	2.07%	1.99%	2.18%	1.22%	2.08%	0.21%	0.63%
2026/02/05	34.93%	3.49%	3.36%	1.99%	2.39%	2.15%	2.76%	1.42%	1.69%	2.58%
2026/02/06	30.8%	3.48%	3.39%	2.8%	8.78%	1.45%	1.95%	5.01%	1.04%	0.52%
2026/02/07	23.96%	3.92%	3.57%	3.32%	2.91%	2.2%	3.99%	3.16%	2.43%	1.05%
2026/02/08	25.22%	3.16%	3.52%	3.87%	3.26%	2.26%	3.61%	1.38%	0.66%	1.31%
2026/02/09	28.12%	0.91%	2.27%	3.97%	1.13%	2.13%	2.93%	0.94%	2.41%	2.33%
2026/02/10	32.05%	2.77%	2.67%	3.37%	1.9%	1.78%	1.19%	1.62%	1.69%	1.89%
2026/02/11	22.83%	3%	2.99%	3.58%	1.69%	2.06%	2.97%	4.91%	1.31%	1%
2026/02/12	18.39%	4.69%	3.25%	3.34%	6.14%	1.68%	4.27%	0.89%	3.64%	1.11%
2026/02/13	30.8%	3.48%	3.39%	2.8%	8.78%	1.45%	1.95%	5.01%	1.04%	0.52%
2026/02/14	23.96%	3.92%	3.57%	3.32%	2.91%	2.2%	3.99%	3.16%	2.43%	1.05%
2026/02/15	25.22%	3.16%	3.52%	3.87%	3.26%	2.26%	3.61%	1.38%	0.66%	1.31%
2026/02/16	28.12%	0.91%	2.27%	3.97%	1.13%	2.13%	2.93%	0.94%	2.41%	2.33%
2026/02/17	25.46%	5.17%	2.62%	3.91%	5.26%	1.48%	8.87%	4.7%	0.31%	2.03%
2026/02/18	22.54%	6.69%	3.14%	3.25%	4.14%	2.7%	5.43%	4.02%	0%	4.17%
2026/02/19	14.04%	7%	4.54%	2.95%	5.99%	1.47%	2.35%	2.93%	1.74%	2.87%
2026/02/20	13.82%	7.68%	2.97%	4.32%	0.55%	3.15%	6.42%	0.2%	0%	3.49%
2026/02/21	7.37%	5.62%	4.57%	3.05%	0%	2.66%	10.86%	3.85%	2.04%	2.88%
2026/02/22	9.36%	7.28%	5.02%	3.61%	0%	1.94%	4.29%	2.03%	0.6%	0.63%
2026/02/23	8.07%	4.58%	5.7%	3.37%	8.91%	2.6%	3.84%	1.17%	1.72%	1.44%
2026/02/24	10.32%	3.17%	5.21%	4.27%	4.33%	1.95%	3.61%	0.93%	4.88%	1.4%
2026/02/25	11.61%	4.07%	5.28%	3.45%	2.28%	2.3%	1.62%	2.65%	0.25%	3.84%
2026/02/26	7.57%	5.71%	5.2%	5.14%	2.83%	2.52%	3.37%	2.57%	3.49%	2.82%
2026/02/27	10.89%	6.74%	5.94%	4.01%	6.8%	2.52%	1.44%	0.05%	2.75%	1.04%
2026/02/28	11.74%	7.29%	4.65%	4.19%	3.73%	3.35%	1.92%	1.56%	1.36%	0.78%

betterhelp.com
myjuniper.com
healthcareaustralia.com.au
mable.com.au
everyday-psychology.com.au
hireup.com.au
bupa.com.au
nsw.gov.au
truehope.com.au
health.qld.gov.au

In February 2026, BetterHelp’s impression share fluctuated, peaking early at 36.93% before declining to 11.74%. MyJuniper and Healthcare Australia saw gradual increases, while Bupa experienced a mid-month surge. The month ended with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing - Last month

1
No GP Referral Required | Australia-Based Therapists https://www.betterhelp.com
No Referrals, No Long Waits. You Can Get Matched To An Australia-Based Therapist Online.
2
Qualified Nurse 24/7 - Free Health Advice https://www.health.qld.gov.au
Access the online symptom checker to guide you to the right health care option. If you are not sure if its an emergency, call 13 HEALTH 24/7 for advice.
3
Trusted Nurse Care For You | Nurse-Led Support By Lumia https://campaigns.lumiacare.com.au › care › lumia
Get Personalised Support At Home Across Australia. Join Lumia Care For 15% Weekday Rates.
4
Find and hire private nurses for local home care on Mable https://www.mable.com.au
View The Profiles Of Support Workers In Your Area to Help with Nursing Requirements.
5
Call Healthdirect https://health.nsw.gov.au › call › healthdirect
Free, 24/7 Health Advice — Speak To A Registered Nurse For Health Advice. Call Healthdirect For Free. Free 24/7 Service.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of immediate, referral-free access to therapists. Health Queensland and Healthdirect emphasize round-the-clock, free health advice, while Lumia Care and Mable focus on personalized, nurse-led support and local home care, respectively.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Nursing February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Nursing February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Nursing February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Nursing February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Nursing February 2026 Report?

The AUS Healthcare & Medical Nursing February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Nursing February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Nursing February 2026 Report for?

The AUS Healthcare & Medical Nursing February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Nursing - PPC Market Share Analysis February 2026