Why is the AUS Logistics Parcel Services August 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Logistics Parcel Services August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Logistics Parcel Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Logistics Parcel Services August 2026 Report?

The AUS Logistics Parcel Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Logistics Parcel Services August 2026 Report for?

The AUS Logistics Parcel Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Logistics Parcel Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.9821161218
	73.0178838782

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	37
	63

37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	13%
Navigational	4%
Seasonal	0%
Local	14%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	96.53
interparcel.com	1.94
fastcourier.com.au	0.7
packsend.com.au	0.14
amazon.com.au	0.12
transdirect.com.au	0.11
bhfcouriers.com.au	0.09
shipstation.com	0.04
lvly.com.au	0.04
edibleblooms.com.au	0.03
others	0.26

auspost.com.au - 96.53%
interparcel.com - 1.94%
fastcourier.com.au - 0.7%
packsend.com.au - 0.14%
amazon.com.au - 0.12%
transdirect.com.au - 0.11%
bhfcouriers.com.au - 0.09%
shipstation.com - 0.04%
lvly.com.au - 0.04%
edibleblooms.com.au - 0.03%
others - 0.26%

In the logistics PPC landscape, Auspost dominates with 96.53% click share, overshadowing competitors like Interparcel at 1.94% and Fastcourier at 0.7%. Others collectively hold 0.26%.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	interparcel.com	auspost.com.au	fastcourier.com.au	transdirect.com.au	packsend.com.au	amazon.com.au	easyship.com	shipstation.com	bhfcouriers.com.au	dhl.com
2026/08/01	9.72%	63.31%	7.32%	5.4%	2.05%	0.41%	0.28%	1.19%	1.27%	0.35%
2026/08/02	13.47%	57.99%	10.08%	3.53%	1.09%	0.46%	0.66%	2.13%	1.51%	0.35%
2026/08/03	4%	81.03%	4.9%	2.67%	0.67%	0.18%	0.12%	1.52%	0.92%	0.14%
2026/08/04	3.97%	79.19%	4.88%	2.64%	1.35%	0.11%	0.95%	1.17%	1.03%	0.28%
2026/08/05	4.22%	71.47%	10.47%	1.99%	2.14%	0.32%	0.43%	1.82%	1.69%	0.97%
2026/08/06	7.88%	62.7%	13.18%	0.94%	1.44%	1.12%	2.08%	1.06%	3.11%	1.24%
2026/08/07	26.81%	6.75%	20.55%	4.79%	7.11%	0.87%	0.41%	3.52%	8.9%	0.93%
2026/08/08	16.73%	3.53%	26.95%	6.98%	5.42%	0.61%	0.35%	13.57%	4.94%	1.03%
2026/08/09	26.94%	40.68%	13.66%	2%	3.47%	0.37%	1.94%	0.69%	2.98%	0.48%
2026/08/10	16.93%	27.09%	22.44%	3.03%	5.05%	0.46%	2.47%	0.78%	7.1%	4.42%
2026/08/11	22.02%	4.87%	33.56%	3.85%	5.27%	1.61%	2.41%	2.55%	5.56%	0.76%
2026/08/12	20.13%	5.4%	39.73%	2.3%	7.83%	0.95%	0.31%	1.16%	4.86%	0.92%
2026/08/13	20.16%	11.03%	37.03%	1.49%	10.54%	1.98%	0.73%	0.75%	4.99%	0.65%
2026/08/14	14.37%	43.69%	19.45%	0.78%	6.96%	1.69%	0.02%	0.42%	2.79%	0.23%
2026/08/15	38.55%	2.74%	28.81%	4%	9.08%	1.43%	0.03%	1.2%	1.89%	3.7%
2026/08/16	12.73%	53.1%	16.4%	1.98%	3.04%	0.55%	2.61%	1.25%	0.59%	3.26%
2026/08/17	21.47%	31.83%	25.11%	4.35%	2.73%	1.15%	0.02%	0.37%	3.61%	0.75%
2026/08/18	33.57%	4.27%	27.66%	7.17%	6.57%	0.94%	0.36%	2.33%	5.76%	4.38%
2026/08/19	32.04%	3.86%	20.18%	7.78%	10.16%	5.93%	0.01%	0.2%	2.07%	3.24%
2026/08/20	21.77%	30.26%	31.13%	0.82%	5.39%	0.82%	0.01%	0.37%	4.33%	0.52%
2026/08/21	22.38%	39.49%	20.96%	0.47%	1%	3.21%	0.3%	0.25%	4.13%	0.34%
2026/08/22	23.08%	39.67%	20.31%	2.9%	3.43%	3.87%	0.12%	0.72%	0.8%	0.39%
2026/08/23	26.07%	23.37%	23.82%	3.74%	7.51%	1.87%	0%	1.77%	0.94%	0.72%
2026/08/24	16.32%	28.89%	25.36%	1.51%	2.26%	1.03%	2.26%	6.15%	6.1%	3.65%
2026/08/25	14.63%	29.13%	30.31%	3.93%	4.52%	0.65%	1.85%	1.53%	2.62%	0.32%
2026/08/26	18.76%	45.44%	22.84%	1.36%	4.54%	0.99%	0%	0%	0.48%	0.15%
2026/08/27	23.07%	31.34%	25.82%	0.43%	3.68%	5.52%	0.09%	0.2%	0.81%	0.95%
2026/08/28	19.8%	39.48%	19.21%	1.79%	5.92%	1.61%	0.05%	0.16%	0.71%	0.37%
2026/08/29	28.34%	26.08%	26.76%	0.66%	4.35%	4.05%	0.07%	0.03%	0.7%	0.18%
2026/08/30	30.49%	32.73%	18.07%	5.34%	3.09%	1.17%	0.09%	0.91%	0.33%	0.08%
2026/08/31	24.91%	24.35%	13.56%	9.08%	5.8%	3.86%	3.59%	2.96%	0.37%	0.37%

interparcel.com
auspost.com.au
fastcourier.com.au
transdirect.com.au
packsend.com.au
amazon.com.au
easyship.com
shipstation.com
bhfcouriers.com.au
dhl.com

In August 2026, Interparcel’s PPC spend fluctuated, peaking at 38.55% on the 15th. Auspost saw a dramatic drop from 81.03% on the 3rd to 2.74% on the 15th. Fastcourier’s spend peaked at 39.73% on the 12th. Transdirect and PackSend maintained low spend, while Amazon and Easyship had minimal fluctuations. Shipstation and BHF Couriers showed consistent low spend. DHL’s spend remained minimal throughout. The month ended with Interparcel leading, followed by Auspost and Fastcourier.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	95
2026/08/02	99
2026/08/03	93
2026/08/04	95
2026/08/05	83
2026/08/06	77
2026/08/07	74
2026/08/08	76
2026/08/09	72
2026/08/10	72
2026/08/11	70
2026/08/12	70
2026/08/13	59
2026/08/14	43
2026/08/15	40
2026/08/16	41
2026/08/17	41
2026/08/18	38
2026/08/19	35
2026/08/20	34
2026/08/21	38
2026/08/22	38
2026/08/23	41
2026/08/24	44
2026/08/25	40
2026/08/26	32
2026/08/27	37
2026/08/28	38
2026/08/29	37
2026/08/30	38
2026/08/31	45

August began with 95 advertisers, peaking at 99, then steadily declined to 45 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
interparcel.com	4.99%
fastcourier.com.au	1.39%
amazon.com.au	0.46%
packsend.com.au	0.23%
transdirect.com.au	0.09%
fedex.com	-0.01%
dtdcaustralia.com.au	-0.01%
bhfcouriers.com.au	-0.01%
statuspnr.in	-0.02%
auspost.com.au	-7.44%

Interparcel.com surged with a 4.99% click share increase, while auspost.com.au dropped by 7.44%. Fastcourier.com.au gained 1.39%, and amazon.com.au rose by 0.46%.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	interparcel.com	fastcourier.com.au	transdirect.com.au	amazon.com.au	packsend.com.au	easyship.com	shipstation.com	lvly.com.au	bhfcouriers.com.au
2026/08/01	93.22%	1.67%	1.48%	0.96%	0.14%	0.35%	0.05%	0.42%	0.15%	0.16%
2026/08/02	88.19%	7.03%	1.75%	0.56%	0.1%	0.15%	0.13%	0.43%	0.1%	0.2%
2026/08/03	96.55%	0.79%	0.81%	0.46%	0.05%	0.14%	0.02%	0.34%	0.04%	0.15%
2026/08/04	96.2%	0.67%	0.93%	0.44%	0.04%	0.21%	0.2%	0.32%	0.04%	0.14%
2026/08/05	94.06%	0.81%	2.21%	0.42%	0.17%	0.38%	0.09%	0.57%	0.06%	0.28%
2026/08/06	92.95%	1.4%	2.37%	0.19%	0.3%	0.29%	0.42%	0.26%	0.09%	0.38%
2026/08/07	7.33%	25.23%	18.43%	5.89%	2.41%	6.66%	0.91%	4.78%	1.2%	9.8%
2026/08/08	11.57%	14.11%	24.62%	5.55%	3.74%	4.57%	0.21%	18.35%	1.7%	3.28%
2026/08/09	87.33%	5.52%	2.89%	0.45%	0.2%	0.88%	0.49%	0.12%	0.12%	0.49%
2026/08/10	77.08%	4.81%	7.71%	1.29%	0.23%	1.91%	0.88%	0.18%	0.25%	1.7%
2026/08/11	27.52%	14.91%	25.99%	3.17%	2.87%	3.53%	1.94%	2.22%	0.58%	5.07%
2026/08/12	13.68%	16.73%	38.46%	1.85%	1.72%	7.13%	0.2%	1.45%	1.77%	3.63%
2026/08/13	12.05%	18.83%	34.81%	1.02%	5.65%	9.27%	1.83%	0.89%	1.13%	5.08%
2026/08/14	88.91%	2.66%	3.31%	0.16%	1.02%	1.26%	0%	0.23%	0.45%	0.51%
2026/08/15	18.25%	32.75%	23.68%	3.02%	2.93%	6.75%	0.02%	1.84%	1.19%	1.48%
2026/08/16	91.76%	1.96%	2.78%	0.57%	0.17%	0.4%	0.51%	0.33%	0.15%	0.07%
2026/08/17	80.96%	5.49%	6.85%	1.65%	0.73%	0.89%	0.01%	0.27%	0.27%	1.05%
2026/08/18	24.02%	26.38%	18.23%	7.61%	1.19%	5.46%	1.31%	3.12%	1.48%	4.18%
2026/08/19	11.85%	28.77%	15.68%	10.04%	9.74%	6.51%	0.01%	0.14%	0.34%	1.87%
2026/08/20	81.74%	5.24%	9.16%	0.12%	0.45%	1.19%	0%	0.26%	0.07%	0.86%
2026/08/21	85.81%	4.47%	4.44%	0.05%	2.02%	0.23%	0.23%	0.14%	0.19%	1.27%
2026/08/22	86.28%	4.67%	4.33%	0.9%	1.44%	0.76%	0.12%	0.31%	0.14%	0.16%
2026/08/23	74.77%	8.34%	7.9%	1.56%	1.18%	2.56%	0%	0.8%	0.14%	0.28%
2026/08/24	77.5%	4.43%	8.55%	0.42%	0.65%	0.55%	0.8%	3.1%	0.37%	1.49%
2026/08/25	80.23%	3.62%	8.95%	1.23%	0.3%	0.97%	0.73%	0.7%	0.15%	0.7%
2026/08/26	90.32%	3.44%	4.29%	0.21%	0.31%	0.63%	0%	0%	0.24%	0.08%
2026/08/27	79.98%	5.8%	6.68%	0.27%	2.82%	1.12%	0.01%	0.21%	0.2%	0.23%
2026/08/28	87.88%	3.98%	4.01%	0.39%	0.67%	1%	0%	0.13%	0.16%	0.17%
2026/08/29	76.75%	7.41%	8.31%	0.14%	3.4%	1.54%	0.01%	0.01%	0.49%	0.21%
2026/08/30	83.83%	7.47%	3.76%	1.25%	0.68%	0.69%	0.01%	0.39%	0.28%	0.08%
2026/08/31	75.51%	7.85%	3.35%	3.14%	2.03%	1.95%	1.59%	1.39%	0.7%	0.22%

auspost.com.au
interparcel.com
fastcourier.com.au
transdirect.com.au
amazon.com.au
packsend.com.au
easyship.com
shipstation.com
lvly.com.au
bhfcouriers.com.au

In August 2026, auspost.com.au dominated with fluctuating impressions, peaking at 96.55% on August 3rd. Interparcel.com and fastcourier.com.au saw notable spikes mid-month. The month concluded with auspost.com.au maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services - Last month

1
Courier Drivers Needed https://flex.amazon.com.au › amazon-flex › sydney
Deliver with Amazon Flex — Smartphone, ABN & a valid license are required to sign up to Amazon Flex. Get started. Enjoy...
2
Tracking service | Australia Post https://www.auspost.com.au
Track your parcels with the AusPost app, a free MyPost account, or without logging in, and what to do if your delivery is taking longer than expected.
3
Compare Courier Quotes & Parcel Delivery https://www.fastcourier.com.au
Compare Courier Quotes & Freight Delivery with Fast Courier Australia. Use Fast Courier to Find the Best Courier Quotes Australia Wide.Book Now! Australian Owned. Quote Comparison.
4
Australia’s Best Courier Rates - Prices from only $4.75 ex GST* https://au.interparcel.com
Compare top couriers in seconds and pick the best option for every parcel. Switch today for cheaper, faster shipping with no lock-ins or high subscription fees.
5
AusPost Shipping - Find & Compare Shipping Rates https://www.shipstation.com
Access discounted shipping rates with the largest Australian & international carriers

In the bustling world of logistics, Amazon Flex entices drivers with flexibility, while AusPost emphasizes seamless tracking. Fast Courier and Interparcel focus on competitive pricing and convenience, and ShipStation offers discounted rates, highlighting diverse solutions for parcel delivery needs.

Frequently Asked Questions

Why is the AUS Logistics Parcel Services August 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Parcel Services August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Logistics Parcel Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Parcel Services August 2026 Report?

The AUS Logistics Parcel Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Parcel Services August 2026 Report for?

The AUS Logistics Parcel Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Logistics Parcel Services - PPC Market Share Analysis August 2026