Why is the AUS Media & Entertainment Gaming April 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Gaming April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Gaming April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Gaming April 2026 Report?

The AUS Media & Entertainment Gaming April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Gaming April 2026 Report for?

The AUS Media & Entertainment Gaming April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Gaming - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Gaming AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.92178790055
	93.0782120994

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	13%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
playstation.com	26.14
amazon.com.au	22.31
bigw.com.au	20.07
jbhifi.com.au	7.71
crazygames.com	5.56
poki.com	4.36
warthunder.com	3.51
xbox.com	2.72
gamesmen.com.au	0.89
superretro.com.au	0.65
others	6.08

playstation.com - 26.14%
amazon.com.au - 22.31%
bigw.com.au - 20.07%
jbhifi.com.au - 7.71%
crazygames.com - 5.56%
poki.com - 4.36%
warthunder.com - 3.51%
xbox.com - 2.72%
gamesmen.com.au - 0.89%
superretro.com.au - 0.65%
others - 6.08%

In the gaming PPC landscape, PlayStation leads with 26.14% click share, followed by Amazon at 22.31%. Big W captures 20.07%, while others collectively hold 6.08%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	bigw.com.au	warthunder.com	jbhifi.com.au	playstation.com	xbox.com	pccasegear.com	amanandhiscave.com	poki.com	crazygames.com
2026/04/01	21.6%	8.43%	5.96%	4.94%	2.29%	0.8%	0.49%	0.61%	16.98%	11.87%
2026/04/02	29.33%	23.45%	9.29%	13.21%	3.4%	3.57%	1.99%	4.11%	0%	0%
2026/04/03	35.14%	27.01%	6.6%	12.01%	3.26%	1.49%	3.1%	1.5%	0%	0%
2026/04/04	28.8%	28.88%	6.36%	18.01%	2.32%	1.34%	2.08%	2.15%	0%	0%
2026/04/05	32.55%	29.1%	7.17%	14.17%	2.8%	2.05%	2.59%	0.18%	0%	0%
2026/04/06	29.65%	24.39%	8.83%	10.44%	3.92%	2.82%	4.52%	2.26%	0%	0%
2026/04/07	25.4%	22.73%	7.96%	5.9%	4.03%	1.24%	2.84%	2.69%	1.02%	0.64%
2026/04/08	26.34%	31.33%	7.85%	14.54%	3.3%	2.02%	3.41%	2.51%	0%	0%
2026/04/09	24.48%	35.75%	14.97%	6.35%	3.55%	0.96%	1.13%	2.19%	0%	0%
2026/04/10	19.59%	26.03%	14.76%	9.91%	4.39%	2.83%	5.73%	4.48%	0%	0%
2026/04/11	22.64%	21.32%	14.68%	8.57%	5.59%	5.56%	4.02%	1.58%	0%	0%
2026/04/12	28.45%	22.28%	14.32%	3.79%	6.07%	2.33%	4.01%	5.61%	0%	0%
2026/04/13	17.7%	22.64%	17.76%	8.75%	7.67%	4.89%	0.39%	2.05%	0%	0%
2026/04/14	29.9%	21.32%	12.47%	9.03%	5.49%	2.05%	2.11%	0.17%	1.68%	0%
2026/04/15	27.66%	20.37%	11.94%	11.04%	4.64%	1.27%	1.7%	4.07%	0%	0.02%
2026/04/16	12.21%	9.49%	5.83%	0.51%	3.09%	0.42%	1.29%	0.41%	31.76%	25.47%
2026/04/17	31.7%	32.36%	10.01%	3.33%	4.71%	1.99%	2.86%	0.53%	0%	0%
2026/04/18	29.44%	40.34%	9.21%	3.68%	4.38%	0.75%	0.43%	0.81%	0%	0%
2026/04/19	24.58%	41.4%	9.99%	4.57%	3.92%	1.47%	1.45%	0.16%	0%	0%
2026/04/20	28.55%	25.11%	11.4%	4.31%	4.77%	0.68%	1.84%	0.35%	15.95%	0%
2026/04/21	27.05%	27.59%	13.5%	5.91%	8.43%	1.04%	3.62%	0.24%	0%	0%
2026/04/22	31.34%	25.44%	15.69%	3.24%	9.76%	1.67%	0.92%	0.23%	2.42%	0%
2026/04/23	36.05%	15.24%	14.84%	4.14%	6.5%	0.81%	2.62%	0.13%	0%	0%
2026/04/24	23.7%	12.89%	14.43%	1.07%	7%	1.21%	0.66%	0.11%	0%	0%
2026/04/25	28.93%	20.72%	16.77%	12.34%	7.17%	1.74%	0.75%	3.2%	0%	0%
2026/04/26	37.69%	21.95%	12.43%	5.73%	6.83%	1.68%	0.14%	0.55%	0%	0%
2026/04/27	43.03%	20.87%	12.72%	5.69%	5.48%	0.79%	0.06%	0.08%	0.31%	0%
2026/04/28	32.54%	33.86%	13.08%	5.28%	3.03%	1.58%	1.11%	0.22%	0%	0%
2026/04/29	32.74%	36.87%	10.1%	6.96%	4.06%	2.95%	0.01%	0.27%	0%	0%
2026/04/30	34.02%	33.21%	11.96%	5.21%	2.82%	2.42%	1.52%	0.47%	0%	0%

amazon.com.au
bigw.com.au
warthunder.com
jbhifi.com.au
playstation.com
xbox.com
pccasegear.com
amanandhiscave.com
poki.com
crazygames.com

April saw dynamic shifts in PPC spend. Amazon.com.au led with a peak at 43.03% on April 27. Bigw.com.au surged mid-month, reaching 41.4% on April 19. Warthunder.com maintained steady growth, peaking at 17.76% on April 13. Jbhifi.com.au fluctuated, ending at 5.21%. Playstation.com saw a rise, peaking at 9.76% on April 22. Xbox.com remained low, peaking at 5.56% on April 11. Pccasegear.com had minimal impact, peaking at 5.73% on April 10. Amanandhiscave.com showed sporadic activity, peaking at 5.61% on April 12. Poki.com and Crazygames.com had inconsistent data, with notable peaks on April 16. The month concluded with Amazon.com.au dominating the PPC landscape.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	70
2026/04/02	74
2026/04/03	78
2026/04/04	81
2026/04/05	80
2026/04/06	75
2026/04/07	80
2026/04/08	73
2026/04/09	72
2026/04/10	73
2026/04/11	75
2026/04/12	76
2026/04/13	73
2026/04/14	75
2026/04/15	80
2026/04/16	80
2026/04/17	81
2026/04/18	87
2026/04/19	86
2026/04/20	86
2026/04/21	85
2026/04/22	85
2026/04/23	81
2026/04/24	77
2026/04/25	77
2026/04/26	81
2026/04/27	74
2026/04/28	76
2026/04/29	73
2026/04/30	71

April began with 70 advertisers, peaking at 87 mid-month. A decline followed, ending at 71.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
playstation.com	10.8%
bigw.com.au	7.3%
lego.com	0.3%
warthunder.com	0.18%
poki.com	0.17%
xbox.com	-0.66%
amanandhiscave.com	-0.69%
gamesmen.com.au	-0.73%
jbhifi.com.au	-6.14%
crazygames.com	-8.54%

Playstation.com surged with a 10.8% click share increase, while crazygames.com plummeted by 8.54%. Bigw.com.au also rose by 7.3%.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bigw.com.au	amazon.com.au	playstation.com	jbhifi.com.au	g2a.com	warthunder.com	superretro.com.au	gamesmen.com.au	poki.com	crazygames.com
2026/04/01	14.45%	25.52%	2.69%	7.76%	0.55%	0.62%	0.43%	1.87%	16.15%	16.15%
2026/04/02	36.18%	30.09%	3.51%	16.94%	0.6%	0.88%	1.7%	1.56%	0%	0%
2026/04/03	34.47%	33.74%	3.15%	15.96%	0.68%	0.71%	1.45%	2.09%	0.01%	0.06%
2026/04/04	32.77%	33.5%	4.05%	16.52%	1%	1.01%	1.11%	0.79%	0%	0%
2026/04/05	32.89%	35.27%	4.67%	13.11%	0.84%	1.14%	0.88%	0.64%	0%	0%
2026/04/06	28%	34.76%	6.15%	10.12%	1.83%	1.37%	1.45%	1.51%	0%	0%
2026/04/07	21.76%	30.04%	5.38%	5.03%	5.03%	1.03%	4.7%	3.07%	0.72%	0.72%
2026/04/08	29.11%	36.79%	5.24%	13.36%	0.87%	1.08%	1.11%	2.62%	0%	0%
2026/04/09	40.16%	29.45%	5.2%	7.86%	1.53%	2.23%	1.46%	2.83%	0%	0%
2026/04/10	32.58%	24.74%	7.86%	11.83%	1.14%	2.35%	2.53%	3.3%	0%	0.01%
2026/04/11	26.34%	28.05%	9.47%	10.39%	2.46%	2.48%	2.23%	2.33%	0%	0%
2026/04/12	25.8%	33.41%	14.11%	4.23%	1.02%	2.17%	0.34%	3.2%	0%	0.04%
2026/04/13	24.73%	23.16%	21.97%	9.39%	1.22%	2.79%	0.92%	3.16%	0%	0%
2026/04/14	22.09%	37.86%	12.54%	9.23%	1.08%	1.77%	0.76%	7.8%	0.32%	0%
2026/04/15	21.52%	33.07%	9.17%	10.01%	1.46%	1.72%	1.38%	3.12%	0%	0.04%
2026/04/16	10.92%	16.09%	5.86%	0.69%	2.44%	0.82%	1.7%	0.92%	25.03%	25.03%
2026/04/17	32.52%	33.91%	8.6%	2.68%	4.06%	1.2%	0.77%	1.78%	0%	0%
2026/04/18	44.66%	31.47%	7.5%	3.21%	1.37%	1.08%	1.7%	1.53%	0%	0%
2026/04/19	46.9%	27.18%	8.22%	4.58%	0.81%	1.4%	1.47%	2.04%	0%	0%
2026/04/20	28.73%	31.06%	9.33%	3.4%	1.01%	1.49%	0.72%	0.65%	18.57%	0%
2026/04/21	29.89%	28.04%	19.36%	5.09%	1.39%	2.01%	0.89%	0.73%	0%	0%
2026/04/22	32.26%	32.92%	18.74%	3.68%	1.36%	2.01%	1.38%	1.01%	0.42%	0.06%
2026/04/23	17.68%	38.85%	14.55%	3.92%	2.5%	2.11%	1.8%	0.74%	0%	0%
2026/04/24	20.14%	33.15%	20.73%	2.13%	2.39%	2.85%	1.45%	0.97%	0%	0%
2026/04/25	25.14%	32.64%	14.43%	10.12%	1.57%	2.29%	2.31%	1.49%	0%	0%
2026/04/26	25.91%	39.19%	12.86%	4.77%	2.28%	1.6%	1.38%	1.07%	0%	0%
2026/04/27	25.99%	44.29%	10.68%	4.35%	2.74%	1.64%	0.93%	0.59%	0.15%	0%
2026/04/28	40.66%	35.04%	5.27%	4.57%	2.14%	1.79%	1.07%	0.2%	0%	0%
2026/04/29	43.41%	32.49%	7.49%	5.27%	2.23%	1.37%	0.88%	0.86%	0%	0%
2026/04/30	39.75%	37.81%	5.13%	4.32%	2.01%	1.65%	1.33%	0.27%	0%	0%

bigw.com.au
amazon.com.au
playstation.com
jbhifi.com.au
g2a.com
warthunder.com
superretro.com.au
gamesmen.com.au
poki.com
crazygames.com

In April 2026, bigw.com.au’s impression share fluctuated, peaking at 46.90% on April 19. Amazon.com.au maintained a steady presence, while playstation.com saw a mid-month surge. By month’s end, bigw.com.au led.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming - Last month

1
Shop Nintendo switch games https://www.amazon.com.au
Huge selection and top brands — Get deals on Nintendo Switch Games in Video Games on...
2
Nintendo Switch Games | Gaming | BIG W https://www.bigw.com.au
Buy Nintendo Games & Consoles At The Best Price Range. Shop Now At BIG W.
3
LEGO® Minecraft® Sets & Toys https://www.lego.com › minecraft
Shop all Minecraft® sets — LEGO® Minecraft® sets help kids find innovative ways to recreate adventures.
4
PlayStation® Plus https://www.playstation.com
Join PlayStation® Plus Today — Experience exclusive benefits like game trials and cloud streaming. Terms Apply. Discover hundreds...
5
Xbox Game Pass Ultimate | Play on PC, Console, & More https://www.xbox.com
Over 400+ Games on Xbox Console and PC & Unlock Rewards and Benefits. Join Now. Xbox Game Pass...

In the competitive world of gaming, Amazon, BIG W, LEGO, PlayStation, and Xbox captivate audiences with enticing offers. From Amazon’s vast Nintendo selection to Xbox’s 400+ games, each ad highlights unique benefits, drawing gamers into their immersive universes.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming April 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Gaming April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Gaming April 2026 Report?

The AUS Media & Entertainment Gaming April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming April 2026 Report for?

The AUS Media & Entertainment Gaming April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Gaming - PPC Market Share Analysis April 2026