AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	56.77
zyrtec.com.au	30.15
nurofen.com.au	3.01
headacheaustralia.org.au	2.21
pharmacyonline.com.au	1.66
imigranmigraine.com.au	1.53
advil.net.au	1.15
hsv911.com	0.67
doctorcanna.com.au	0.52
claratyne.com.au	0.45
others	1.88

In the PPC landscape, Chemist Warehouse dominates with 56.77% click share, followed by Zyrtec at 30.15%. Others collectively hold 1.88%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	chemistwarehouse.com.au	doctorcanna.com.au	nurofen.com.au	zyrtec.com.au	pharmacyonline.com.au	imigranmigraine.com.au	headacheaustralia.org.au	claratyne.com.au	advil.net.au	vegetology.com
2025/04/01	35.79%	0%	0.97%	46.17%	0%	0%	0.38%	0%	0%	3.27%
2025/04/02	30.2%	0%	0.77%	35.77%	12.76%	0%	0%	0%	0%	2.23%
2025/04/03	24.85%	31.11%	8.08%	15.77%	16.87%	0%	0%	0%	0%	0%
2025/04/04	25.72%	14.16%	0.45%	20.66%	35.17%	0%	0%	0%	0%	0%
2025/04/05	73.76%	0%	0.47%	21.6%	0%	0%	0%	0%	0%	1.35%
2025/04/06	97.55%	0%	1.66%	0%	0%	0%	0%	0%	0%	0%
2025/04/07	60.08%	0%	0.57%	26.24%	0%	0%	10.8%	0%	0%	0%
2025/04/08	55.45%	0%	15.02%	0%	0%	14.4%	0%	0%	12.58%	0%
2025/04/09	66.19%	0%	0.98%	22.77%	0%	0%	0%	9.79%	0%	0%
2025/04/10	70.54%	0%	2.73%	0%	0%	0%	26.01%	0%	0%	0%
2025/04/11	62.25%	0%	0.8%	29.77%	0%	0%	0%	6.4%	0%	0%
2025/04/12	54.04%	0%	2.27%	41.97%	0%	0%	0%	0%	0%	0%
2025/04/13	61.36%	0%	4.75%	25.2%	0%	0%	0%	0%	0%	0%
2025/04/14	13.47%	33.43%	23.26%	0%	0%	9.08%	5.91%	0%	13.68%	0%
2025/04/15	60.94%	34.18%	3.99%	0%	0%	0%	0.7%	0%	0%	0%
2025/04/16	19.06%	44.86%	3.21%	29.7%	0%	0%	0.56%	0%	0%	0%
2025/04/17	44.43%	25.78%	2.15%	22.07%	0%	0%	0.42%	0%	0%	2.75%
2025/04/18	55.76%	13.16%	6.74%	11.26%	0%	5.76%	0.21%	0%	5.03%	1.27%
2025/04/19	51.28%	11.8%	22.01%	0%	0%	0%	13.72%	0%	0%	1.02%
2025/04/20	27.7%	66.42%	4.3%	0%	0%	0%	1.08%	0%	0%	0%
2025/04/21	37.08%	38.52%	0.99%	18.39%	0%	0%	0.35%	0%	0%	1.85%
2025/04/22	43.32%	23%	8.68%	0%	0%	10.07%	12.54%	0%	0%	0.95%
2025/04/23	43.35%	51.93%	0.96%	0%	0%	0%	0%	0%	0%	0%
2025/04/24	41.49%	18.98%	12.6%	0%	0%	12.86%	8.3%	0%	5.62%	0%
2025/04/25	0.18%	35.28%	30.28%	0%	0%	0%	0%	0%	0%	0%
2025/04/27	99%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/28	63.57%	27.46%	0%	0%	0%	0%	0%	0%	0%	0%
2025/04/29	24.59%	0%	0%	0%	15.48%	0%	0%	0%	0%	0%
2025/04/30	66.43%	33.06%	0%	0%	0%	0%	0%	0%	0%	0%

In April 2025, Chemist Warehouse dominated PPC spend, peaking at 99.00 on April 27. Doctor Canna and Zyrtec showed fluctuating trends, while Nurofen and others maintained lower spend levels. The month concluded with Chemist Warehouse leading.

Market Exposure

Competitor Count for AUS Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/04/01	8
2025/04/02	12
2025/04/03	10
2025/04/04	9
2025/04/05	8
2025/04/06	3
2025/04/07	7
2025/04/08	6
2025/04/09	5
2025/04/10	4
2025/04/11	6
2025/04/12	5
2025/04/13	9
2025/04/14	10
2025/04/15	5
2025/04/16	7
2025/04/17	10
2025/04/18	10
2025/04/19	6
2025/04/20	5
2025/04/21	9
2025/04/22	9
2025/04/23	5
2025/04/24	7
2025/04/25	5
2025/04/26	1
2025/04/27	2
2025/04/28	6
2025/04/29	6
2025/04/30	3

April began with 8 advertisers, peaking at 12 on April 2. Mid-month saw fluctuations, stabilizing at 6 by April 28. The month concluded with a dip to 3 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	20.19%
headacheaustralia.org.au	2.05%
imigranmigraine.com.au	1.55%
nurofen.com.au	1.48%
maxigesic.com.au	0.61%
advil.net.au	-0.2%
stardiscountchemist.com.au	-0.22%
claratyne.com.au	-0.83%
pharmacyonline.com.au	-2.62%
zyrtec.com.au	-23.03%

Chemistwarehouse.com.au surged with a 20.19% click share increase, while zyrtec.com.au plummeted by 23.03%. Headacheaustralia.org.au gained 2.05%, contrasting pharmacyonline.com.au’s 2.62% drop.

Campaign Efficiency

AUS Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	chemistwarehouse.com.au	doctorcanna.com.au	hsv911.com	nurofen.com.au	pharmacyonline.com.au	zyrtec.com.au	imigranmigraine.com.au	claratyne.com.au	advil.net.au	headacheaustralia.org.au
2025/04/01	34.28%	0%	3.68%	0.75%	0%	42.22%	0%	0%	0%	0.37%
2025/04/02	36.24%	0%	2.52%	0.51%	6.25%	28.89%	0%	0%	0%	0%
2025/04/03	54.21%	2.82%	1.42%	9.88%	10.58%	16.29%	0%	0%	0%	0%
2025/04/04	55.71%	1.63%	1.64%	0.33%	16.3%	18.83%	0%	0%	0%	0%
2025/04/05	83.23%	0%	0.82%	0.22%	0%	12.61%	0%	0%	0%	0%
2025/04/06	97.6%	0%	1.81%	0.59%	0%	0%	0%	0%	0%	0%
2025/04/07	61.87%	0%	1.36%	0.37%	0%	20.85%	0%	0%	0%	12.47%
2025/04/08	64.63%	0%	1.19%	11.37%	0%	0%	10.88%	0%	10.88%	0%
2025/04/09	71.15%	0%	0.9%	0.49%	0%	13.73%	0%	13.73%	0%	0%
2025/04/10	79.67%	0%	1.9%	1.03%	0%	0%	0%	0%	0%	17.4%
2025/04/11	72.52%	0%	0.56%	0.38%	0%	17.26%	0%	8.63%	0%	0%
2025/04/12	71.93%	0%	1.55%	1.05%	0%	23.72%	0%	0%	0%	0%
2025/04/13	74.22%	0%	1.1%	2.01%	0%	16.85%	0%	0%	0%	0%
2025/04/14	29.46%	3.22%	0.79%	27.27%	0%	0%	8.7%	0%	17.41%	8.96%
2025/04/15	93.53%	2.25%	0.99%	2.69%	0%	0%	0%	0%	0%	0.54%
2025/04/16	44.67%	5.96%	1.76%	3.57%	0%	40.35%	0%	0%	0%	0.71%
2025/04/17	68.76%	2.8%	0.62%	1.51%	0%	18.97%	0%	0%	0%	0.34%
2025/04/18	78.22%	0.97%	0.29%	4.47%	0%	6.59%	3.94%	0%	3.94%	0.12%
2025/04/19	74.82%	0.9%	0.53%	15.38%	0%	0%	0%	0%	0%	7.48%
2025/04/20	77.38%	12.33%	3.64%	5.18%	0%	0%	0%	0%	0%	1.48%
2025/04/21	76.03%	3.13%	0.62%	0.63%	0%	14.13%	0%	0%	0%	0.25%
2025/04/22	72.72%	1.42%	0.52%	5.93%	0%	0%	5.76%	0%	0%	11.52%
2025/04/23	83.47%	5.5%	4.87%	0.66%	0%	0%	0%	0%	0%	0%
2025/04/24	61.56%	1.49%	0.66%	12.1%	0%	0%	12.1%	0%	6.05%	6.05%
2025/04/25	0.81%	5.48%	4.85%	44.43%	0%	0%	0%	0%	0%	0%
2025/04/26	0%	0%	100%	0%	0%	0%	0%	0%	0%	0%
2025/04/27	97.67%	0%	2.33%	0%	0%	0%	0%	0%	0%	0%
2025/04/28	94.04%	1.73%	1.28%	0%	0%	0%	0%	0%	0%	0%
2025/04/29	17.43%	0%	12.85%	0%	17.43%	0%	0%	0%	0%	0%
2025/04/30	94.35%	3.25%	2.4%	0%	0%	0%	0%	0%	0%	0%

In April 2025, Chemist Warehouse dominated with fluctuating impressions, peaking at 97.6% on the 6th. Nurofen saw a spike on the 25th with 44.43%. Zyrtec’s share varied, starting strong but declining. The month ended with Chemist Warehouse regaining strength at 94.35%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Advil Migraine Headache Relief https://www.advil.net.au › migraine › relief
Find Your Nearest Pharmacy — Advil Liquid Capsules Temporarily Relieves Pain And Discomfort From Migraine Headaches.
2
Different Types of Migraines - Migraine & Headache Australia https://www.headacheaustralia.org.au/
Learn About Different Types of Migraine - from Migraine & Headache Australia. Learn More. Sign up for Updates on the Latest Treatments...
3
Available Without A Script - For Relief With & Without Aura https://www.imigranmigraine.com.au/
Tackle Migraines Head On With Imigran ® Migraine, For Relief From Painful Symptoms. Imigran ® Migraine Works By Helping Normalise Blood Flow...
4
Maxigesic 30 Tablets - For Migraine Headache And More https://www.maxigesic.com.au
MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg
5
Relieve Migraine & Headache - Easy Pain Relief For Headaches https://www.nurofen.com.au › nurofen › headache
Check Out The Nurofen Range Of Tablets For Quick & Easy Headache & Migraine Pain Relief.

In the competitive landscape of migraine relief, Advil, Migraine & Headache Australia, Imigran, Maxigesic, and Nurofen dominate Google’s PPC ads. Advil emphasizes accessibility and immediate relief, while Migraine & Headache Australia focuses on education. Imigran highlights its prescription-free availability, Maxigesic promotes its unique formulation, and Nurofen offers quick, easy solutions.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Competitor Count for AUS Pharma & Biotech Pharmacology

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

AUS Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena