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UK Pharma & Biotech Pharmacology - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pharmacyonline.co.uk 24.83
numan.com 14.85
pharmica.uk 13.86
joinvoy.com 13.74
sensilab.com 5.78
ebay.co.uk 4.69
healthexpress.co.uk 4.12
pharmacyprime.com 3.43
kingspharmacyonline.com 2.48
chemist-4-u.com 2.25
others 9.97

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, pharmacyonline.co.uk leads with a 24.83% click share. Numan.com and Pharmica.uk follow closely, while ‘others’ collectively hold 9.97%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date joinvoy.com numan.com pharmica.uk pharmacyprime.com sensilab.com pharmacyonline.co.uk kingspharmacyonline.com ebay.co.uk healthexpress.co.uk chemist-4-u.com
2025/06/01 14.03% 26.06% 17.52% 0% 8.37% 13.34% 0% 7.44% 4.75% 0.37%
2025/06/02 12.2% 18.7% 18.3% 0.55% 12.09% 23.61% 0.4% 4.65% 3.9% 0%
2025/06/03 11.04% 5.94% 17.17% 0% 10.63% 25.85% 4.4% 8.71% 4.9% 2.74%
2025/06/04 11.08% 18.67% 19% 0.93% 5.57% 17.42% 4.15% 3.11% 8.04% 5.1%
2025/06/05 14.66% 12.03% 16.18% 0.37% 9.38% 31.61% 0.25% 2.87% 5.2% 2.02%
2025/06/06 22.85% 22.25% 15.55% 2.68% 4.01% 19.85% 0.96% 0.55% 1.77% 1.36%
2025/06/07 8.78% 14.01% 17.19% 3.5% 7.62% 23.45% 3.36% 5.93% 5.95% 0%
2025/06/08 16.21% 16.87% 19.19% 9.52% 8.77% 9.84% 3.93% 3.14% 8.32% 0%
2025/06/09 4.76% 6.66% 14.39% 6.51% 7.45% 27.43% 3.42% 2.13% 10.15% 2%
2025/06/10 16.94% 19.95% 8.17% 4.4% 5.15% 28.52% 2.35% 3.81% 5.44% 2.44%
2025/06/11 13.59% 15.6% 17.51% 2.37% 1.43% 23.22% 3.07% 3.65% 7% 5.59%
2025/06/12 13.29% 15.26% 13.23% 5.39% 2.46% 24.61% 1.31% 2.9% 4.83% 10.74%
2025/06/13 5.14% 18.95% 13.39% 4.2% 2.32% 25.71% 0.49% 2.42% 7.08% 10.22%
2025/06/14 13.3% 23.99% 12.74% 1.83% 2.2% 27.63% 2% 2.69% 5.64% 3.81%
2025/06/15 3.68% 17.71% 10.35% 3.97% 6.24% 28.97% 3.93% 4.52% 4.67% 3.55%
2025/06/16 3.94% 22.33% 26.06% 1.54% 5.72% 16.02% 2.52% 2.77% 10.12% 0%
2025/06/17 16.35% 24.62% 12.9% 2.11% 4.07% 20.12% 0.35% 9.61% 2.31% 0.56%
2025/06/18 11.66% 14.11% 16.5% 3.52% 3.75% 19.77% 1.67% 9.94% 2.79% 0%
2025/06/19 12.14% 14.71% 16.6% 2.89% 11.26% 25.21% 0.5% 6.62% 3.93% 0%
2025/06/20 15.27% 13.28% 10.85% 2.71% 4.16% 28.98% 3.83% 1.24% 5.56% 0%
2025/06/21 16.52% 6.86% 12.12% 4.09% 6.47% 33.51% 1.08% 3.73% 2.39% 0%
2025/06/22 32.37% 27.93% 8.32% 3.08% 6.4% 15.83% 0.69% 2.86% 0.04% 1.25%
2025/06/23 9.35% 18.82% 16.24% 5.27% 1.44% 30.07% 1.53% 4.31% 3.78% 0%
2025/06/24 6.9% 22.52% 23% 3.22% 6.34% 8.05% 5.86% 3.83% 5.94% 0%
2025/06/25 22.1% 25.52% 14.64% 3.97% 4.81% 19.04% 1.94% 4.82% 0.16% 0.61%
2025/06/26 13.49% 29.5% 10.28% 4.25% 6.17% 17.98% 2.93% 6.08% 2.25% 0.7%
2025/06/27 19.63% 27.25% 17.07% 7% 5.44% 10.66% 3.52% 2.34% 0.19% 0%
2025/06/28 31.7% 20.65% 13.48% 4.56% 4.49% 14% 0.12% 0.95% 0.87% 0%
2025/06/29 22.67% 28.08% 15.64% 6.9% 5.31% 10.28% 1.65% 3.6% 0.63% 0%
2025/06/30 30.48% 22.99% 13.38% 7.77% 7.29% 6.7% 2.46% 0.9% 0.82% 0.72%

Copyright © Adthena. All rights reserved.

In June 2025, “joinvoy.com” saw fluctuating PPC spend, peaking at 32.37% on June 22. “numan.com” maintained a steady presence, with a high of 29.50% on June 26. “pharmica.uk” experienced a peak on June 16 at 26.06%. “pharmacyonline.co.uk” had a notable peak on June 21 at 33.51%. “pharmacyprime.com” showed a gradual increase, ending at 7.77% on June 30. “sensilab.com” had a consistent presence, peaking at 12.09% on June 2. “ebay.co.uk” fluctuated, with a high of 9.94% on June 18. “healthexpress.co.uk” peaked at 10.15% on June 9. “chemist-4-u.com” had sporadic data, peaking at 10.74% on June 12. “kingspharmacyonline.com” remained low, peaking at 5.86% on June 24.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 18
2025/06/02 21
2025/06/03 19
2025/06/04 19
2025/06/05 23
2025/06/06 20
2025/06/07 21
2025/06/08 26
2025/06/09 24
2025/06/10 26
2025/06/11 28
2025/06/12 32
2025/06/13 28
2025/06/14 27
2025/06/15 24
2025/06/16 19
2025/06/17 24
2025/06/18 19
2025/06/19 19
2025/06/20 23
2025/06/21 23
2025/06/22 17
2025/06/23 26
2025/06/24 19
2025/06/25 21
2025/06/26 21
2025/06/27 22
2025/06/28 20
2025/06/29 21
2025/06/30 20

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 32 on June 12. The month concluded with 20 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
joinvoy.com 6.57%
numan.com 3.73%
mypharmacy.co.uk 1.59%
ebay.co.uk 1.18%
pharmacyprime.com 0.92%
bulk.com -0.63%
pharmica.uk -1.11%
healthexpress.co.uk -3.89%
chemist-4-u.com -4.02%
pharmacyonline.co.uk -4.24%

Copyright © Adthena. All rights reserved.

Joinvoy.com surged with a 6.57% click share increase, while pharmacyonline.co.uk dropped by 4.24%.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date joinvoy.com numan.com pharmica.uk pharmacyprime.com sensilab.com pharmacyonline.co.uk kingspharmacyonline.com ebay.co.uk healthexpress.co.uk chemist-4-u.com
2025/06/01 16.61% 23.26% 16.57% 0.01% 10.58% 12.06% 0% 7.21% 4.63% 0.52%
2025/06/02 15.33% 18.5% 17.62% 0.84% 14.68% 15.58% 1.22% 4.14% 4.13% 0.01%
2025/06/03 13.53% 8.36% 15.31% 0.02% 11.35% 17.87% 4.83% 8.8% 5.17% 3.69%
2025/06/04 15.89% 16.16% 18.44% 1.64% 7.69% 12.03% 3.89% 4.01% 8.12% 4.72%
2025/06/05 17.71% 11.89% 16.6% 0.87% 12.09% 23.78% 0.78% 3.79% 5.09% 2.16%
2025/06/06 22.1% 20.61% 14.76% 4.03% 5.43% 15.69% 1.78% 0.72% 2% 2.23%
2025/06/07 10.07% 11.03% 15.31% 4.04% 9.2% 21.44% 3.56% 6.86% 5.4% 0.01%
2025/06/08 17.85% 16.61% 15.67% 9.38% 10.89% 7.73% 3.54% 3.29% 7.66% 0.01%
2025/06/09 6.62% 8.15% 12.95% 6.98% 9.47% 21.84% 3.64% 3.95% 10.68% 2.1%
2025/06/10 21.1% 16.96% 7.2% 4.85% 6.42% 21.03% 3.41% 4.85% 5.23% 2.75%
2025/06/11 17.33% 11.06% 16.16% 2.85% 1.96% 19.33% 3.88% 4.28% 6.28% 5.6%
2025/06/12 15.37% 12.69% 13.03% 5.61% 4.02% 17.71% 1.65% 4.03% 4.46% 11.02%
2025/06/13 7.74% 17.44% 14.47% 7.09% 3.64% 16.17% 0.91% 3.14% 7.42% 9.38%
2025/06/14 13.43% 19.35% 14.05% 2.53% 3.24% 19.89% 2.66% 4.97% 6.1% 3.7%
2025/06/15 3.93% 18.64% 10.06% 4.99% 7.36% 23.23% 3.47% 4.97% 5.8% 4.35%
2025/06/16 4.29% 15.26% 21.55% 2.5% 7.62% 18.13% 3.02% 3.91% 9.73% 0.02%
2025/06/17 13.7% 19.77% 12.5% 2.71% 5.87% 16.44% 0.55% 12.33% 2.81% 0.77%
2025/06/18 15.83% 12.35% 12.62% 3.37% 4.46% 16.8% 1.39% 13.38% 2.68% 0.02%
2025/06/19 14.59% 14.42% 13.3% 3.23% 13.6% 20.56% 1.21% 7.66% 3.93% 0.02%
2025/06/20 16.58% 10.85% 11.47% 2.87% 6.66% 17% 4.53% 2.79% 5.51% 0%
2025/06/21 17.78% 7.68% 12.29% 5.21% 7.27% 24.16% 1.4% 3.91% 2.42% 0%
2025/06/22 30.49% 20.63% 7.67% 4.04% 7.39% 19.73% 1.34% 3.28% 0.06% 0.82%
2025/06/23 10.07% 16.83% 15.67% 5.86% 2.09% 23.42% 2.01% 7.72% 3.71% 0%
2025/06/24 9.76% 16.48% 19.3% 2.98% 8.11% 11.95% 4.86% 5.24% 5.13% 0%
2025/06/25 24.23% 23.89% 13.84% 4.15% 5.75% 13.17% 2.06% 6.73% 0.27% 0.86%
2025/06/26 17.34% 24.42% 9.26% 5.1% 8.69% 12.2% 3.08% 7.69% 1.67% 0.9%
2025/06/27 23.54% 21.89% 14.37% 7.79% 7.57% 9.75% 3.13% 2.13% 0.13% 0%
2025/06/28 28.29% 22.07% 11.75% 6.86% 4.69% 12.3% 0.39% 1.61% 0.96% 0%
2025/06/29 23.92% 24.19% 14.75% 7.9% 6.32% 8.13% 2.46% 4.94% 0.74% 0%
2025/06/30 30.4% 19.8% 12.24% 7.52% 7.12% 6.03% 3.78% 1.56% 0.9% 0.88%

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In June 2025, joinvoy.com saw fluctuating impressions, peaking at 30.49% on the 22nd. numan.com maintained a steady presence, ending at 19.8%. pharmica.uk’s share varied, closing at 12.24%. pharmacyprime.com showed modest growth, finishing at 7.52%. sensilab.com experienced ups and downs, ending at 7.12%. pharmacyonline.co.uk’s share decreased, closing at 6.03%. kingspharmacyonline.com had a stable month, ending at 3.78%. ebay.co.uk’s share fluctuated, closing at 1.56%. healthexpress.co.uk’s share declined, ending at 0.9%. chemist-4-u.com had minimal presence, closing at 0.88%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Up to 13kg in 6 weeks https://www.consumer-reviews.eu

    These capsules burn fat — Why experts say S-EXTRA could be the end of the diet industry. Top...

  2. 2
    No GP Referral Needed - UK's No.1 Weight Loss Provider https://start.joinvoy.com › weight-loss › treatment

    Science-backed treatments: significantly more effective than diet & exercise alone. Get...

  3. 3
    Next Day Delivery - Order Prescription Online https://www.mypharmacy.co.uk

    Free Delivery and Advice. NHS Approved Provider. Shop Our Huge Range of Products Online

  4. 4
    Buy Weight Loss Treatment https://www.numan.com

    Was £209, Now £125 — Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss. Numan’s effective programme is associated with more weight loss than medication alone.

  5. 5
    Pharmica™ Online Pharmacy - Get 20% Off With Code NEW20 https://www.pharmica.uk › cheaper-than › instant-ecare

    Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy. Pharmica™ - Join 1,000,000+ UK Customers. No...

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In the competitive landscape of Google’s PPC, five advertisers stand out with compelling narratives. Consumer-reviews.eu promises transformative weight loss, challenging the diet industry. Joinvoy.com emphasizes science-backed treatments, bypassing traditional GP referrals. Mypharmacy.co.uk offers convenience with NHS-approved, next-day delivery. Numan.com combines clinical guidance with lifestyle coaching for effective weight loss. Pharmica.uk entices with discounts and trust, serving over a million UK customers. Each ad weaves a unique story, capturing attention and driving engagement.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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