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UK Pharma & Biotech Pharmacology - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – UK

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.4643962848
49.5356037152
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
joinvoy.com 55.52
numan.com 7.2
chemist-4-u.com 4.74
cloudpharmacy.co.uk 4.32
theindependentpharmacy.co.uk 4.19
chequp.com 3.04
pharmica.uk 2.72
pharmacyonline.co.uk 2.61
onlinedoctor.superdrug.com 2.52
farmeci.com 2.32
others 10.82
  • joinvoy.com - 55.52%
  • numan.com - 7.2%
  • chemist-4-u.com - 4.74%
  • cloudpharmacy.co.uk - 4.32%
  • theindependentpharmacy.co.uk - 4.19%
  • chequp.com - 3.04%
  • pharmica.uk - 2.72%
  • pharmacyonline.co.uk - 2.61%
  • onlinedoctor.superdrug.com - 2.52%
  • farmeci.com - 2.32%
  • others - 10.82%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for pharmaceuticals, Joinvoy.com dominates with a 55.52% click share. Numan.com follows at 7.2%, while ‘others’ collectively hold 10.82%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date joinvoy.com chemist-4-u.com pharmica.uk chequp.com lloydspharmacy.com numan.com curely.co.uk onlinedoctor.superdrug.com pharmacyonline.co.uk cloudpharmacy.co.uk
2026/09/01 75.21% 0% 6.58% 11.16% 0% 0% 5.7% 0% 0.94% 0%
2026/09/02 72.7% 0% 0% 0.99% 0% 1.27% 8.62% 0% 10.97% 4.51%
2026/09/03 75.08% 0% 0% 12.28% 0% 1.31% 9.89% 0% 1.43% 0%
2026/09/04 71.1% 0% 0% 4.1% 0% 10.79% 0% 0% 8.49% 4.68%
2026/09/05 58.15% 0% 0% 12.99% 0% 14.6% 0% 0.06% 8.11% 0.08%
2026/09/06 68.08% 0% 12.2% 0.22% 0% 5.88% 5.31% 0% 8.23% 0.08%
2026/09/07 48.5% 0.77% 6.02% 6.44% 0% 27.53% 0.15% 0.54% 9.46% 0%
2026/09/08 59.37% 0% 3.92% 10.64% 0% 10.27% 3.98% 0% 11.76% 0.06%
2026/09/09 73.01% 0.96% 0% 6.98% 0% 0.46% 5.02% 0.02% 4.99% 4.14%
2026/09/10 53.42% 2.01% 4.15% 12.85% 0% 3.16% 0.06% 4.49% 10.1% 3.44%
2026/09/11 70.68% 0.13% 0% 0.26% 0% 0.92% 0.13% 0.06% 12.85% 6.69%
2026/09/12 64.86% 0.13% 10.7% 0.41% 0% 0.52% 8.42% 1.55% 12.47% 0.09%
2026/09/13 65.66% 0.16% 0% 0.38% 0% 0.51% 0.15% 0.38% 0.27% 23.14%
2026/09/14 70.67% 1.04% 0% 0.42% 0% 0.21% 0.31% 0.57% 0% 15.5%
2026/09/15 56.33% 2.38% 6.23% 0.12% 0% 4.19% 0.94% 8.52% 5.91% 3.16%
2026/09/16 68.22% 0.53% 0% 0.13% 0% 10.65% 5.21% 5.87% 0% 3.66%
2026/09/17 66.88% 0.06% 0% 7.78% 0.04% 7.8% 4.99% 3.77% 0% 5.35%
2026/09/18 60.88% 0.05% 5.53% 12.03% 6.16% 11.48% 0% 0.21% 0% 0.18%
2026/09/19 67.19% 5.33% 0% 0.14% 0.03% 16.23% 0% 0.03% 0% 4.02%
2026/09/20 75.57% 6.44% 0% 0.14% 0.03% 2.48% 0% 0.04% 0% 4.19%
2026/09/21 46.57% 6.83% 4.3% 5.4% 0.02% 6.15% 0.43% 3.99% 0% 3.21%
2026/09/22 78.17% 0.69% 0% 0.11% 0.03% 0.24% 0% 0.04% 0% 4.63%
2026/09/23 60.11% 7.83% 1.59% 0.08% 4.39% 6.52% 0.32% 7.62% 0.04% 3.54%
2026/09/24 58.36% 6.96% 0% 0.1% 5.04% 9.76% 0% 5.39% 0.05% 7.9%
2026/09/25 72.41% 1.3% 0% 0.11% 5.98% 11.07% 0% 0.02% 0.05% 4.32%
2026/09/26 73.98% 1.61% 0% 0.09% 9.58% 8.86% 0% 0.02% 0.04% 0.15%
2026/09/27 77.35% 1.88% 0% 0.01% 5.89% 6.73% 0% 0% 0.05% 0.1%
2026/09/28 72.27% 4.52% 0% 0% 7.01% 3.03% 0% 7.21% 0.12% 0.02%
2026/09/29 58.67% 9.83% 8.7% 0% 3.67% 4.54% 0.36% 0% 0.03% 0.01%
2026/09/30 56.62% 9.45% 7.68% 4.96% 4.09% 3.4% 0.4% 0.14% 0.04% 0.01%
  • joinvoy.com
  • chemist-4-u.com
  • pharmica.uk
  • chequp.com
  • lloydspharmacy.com
  • numan.com
  • curely.co.uk
  • onlinedoctor.superdrug.com
  • pharmacyonline.co.uk
  • cloudpharmacy.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, joinvoy.com led with fluctuating spend, peaking at 78.17. Chemist-4-u.com saw a late surge, ending at 9.45. Pharmica.uk maintained steady growth, closing at 7.68.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 7
2026/09/02 9
2026/09/03 7
2026/09/04 9
2026/09/05 9
2026/09/06 9
2026/09/07 12
2026/09/08 11
2026/09/09 12
2026/09/10 13
2026/09/11 11
2026/09/12 11
2026/09/13 11
2026/09/14 11
2026/09/15 16
2026/09/16 12
2026/09/17 14
2026/09/18 13
2026/09/19 13
2026/09/20 14
2026/09/21 18
2026/09/22 15
2026/09/23 17
2026/09/24 13
2026/09/25 13
2026/09/26 13
2026/09/27 15
2026/09/28 13
2026/09/29 17
2026/09/30 18

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September saw a dynamic rise in distinct advertisers, starting at 7 and peaking at 18. The month concluded with a strong presence of 18 advertisers, indicating heightened competition.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chemist-4-u.com 5.83%
theindependentpharmacy.co.uk 4.63%
farmeci.com 3.24%
lloydspharmacy.com 2.89%
sensilab.com 2.65%
curely.co.uk -1.99%
cloudpharmacy.co.uk -2.54%
chequp.com -3.25%
pharmacyonline.co.uk -5.88%
joinvoy.com -6.14%

Copyright © Adthena. All rights reserved.

Chemist-4-u.com surged with a 5.83% click share increase, while joinvoy.com plummeted by 6.14%.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date joinvoy.com farmeci.com chemist-4-u.com sensilab.com theindependentpharmacy.co.uk numan.com pharmica.uk chequp.com cloudpharmacy.co.uk pharmacyonline.co.uk
2026/09/01 73.69% 0% 0% 0% 0% 0% 5.68% 11.52% 0% 1.35%
2026/09/02 71.38% 0% 0% 0% 0% 1.77% 0% 1.78% 4.83% 9.24%
2026/09/03 71.98% 0% 0% 0% 0% 3.1% 0% 10.99% 0% 3.1%
2026/09/04 69.88% 0% 0% 0% 0% 11.6% 0% 2.84% 5.51% 8.67%
2026/09/05 57.13% 0% 0.01% 0% 0% 14.12% 0% 14.11% 0.18% 7.33%
2026/09/06 66.46% 0% 0.01% 0% 0% 6.88% 12.96% 0.21% 0.17% 6.84%
2026/09/07 44.38% 0% 3.1% 0% 2.76% 25.47% 6.18% 6.22% 0% 6.69%
2026/09/08 63.36% 0% 0% 0% 0% 10.81% 4.22% 8.47% 0.11% 8.68%
2026/09/09 62.44% 0% 4.05% 2.44% 7.98% 0.34% 0% 4.59% 4.5% 4.63%
2026/09/10 51.84% 0% 2.15% 0% 2.09% 6.55% 3.84% 9.9% 3.92% 9.48%
2026/09/11 57.4% 0% 0.13% 0% 0% 0.8% 0% 0.23% 9.45% 13.71%
2026/09/12 56.92% 0% 0.13% 0% 0% 0.49% 9.22% 0.34% 0.18% 13.54%
2026/09/13 59.74% 0% 0.15% 0% 0% 0.43% 0% 0.3% 29.14% 0.21%
2026/09/14 58.14% 0% 4.19% 0% 8.33% 0.23% 0% 0.31% 18.86% 0.01%
2026/09/15 58.55% 0% 1.91% 5.71% 0% 3.56% 5.4% 0.08% 3.56% 3.52%
2026/09/16 68.71% 4.15% 1.27% 0% 1.85% 10.64% 0% 0.09% 4.23% 0%
2026/09/17 60.76% 0% 0.05% 5.96% 2.44% 9.72% 0% 3.06% 5.54% 2.44%
2026/09/18 60.77% 0% 0.05% 2.96% 0% 11% 5.42% 11% 0.11% 0%
2026/09/19 64.78% 2.44% 4.52% 2.44% 0% 15.98% 0% 0.1% 4.59% 0%
2026/09/20 61.65% 2.09% 7.3% 4.19% 6.85% 4.3% 0% 0.09% 3.95% 0%
2026/09/21 43.68% 11.79% 5.48% 7.97% 2.04% 7.45% 2.99% 2.8% 2.82% 0%
2026/09/22 70.7% 0.03% 2.08% 4.93% 4.03% 0.16% 0% 0.07% 4.64% 0%
2026/09/23 50.28% 5.8% 9.56% 2.89% 5.67% 6.73% 1.16% 0.05% 3.25% 0.02%
2026/09/24 49.22% 0.05% 8.14% 3.75% 9.21% 11.04% 0% 0.06% 6.96% 0.02%
2026/09/25 62.35% 0.05% 3.78% 2.24% 11% 8.33% 0% 0.07% 4.19% 0.03%
2026/09/26 62.94% 2.1% 4.61% 0% 5.04% 12.08% 0% 0.06% 0.08% 0.03%
2026/09/27 61.92% 2.35% 5.14% 2.29% 9.37% 6.6% 0% 0.01% 0.06% 0.03%
2026/09/28 59.39% 0.09% 6.53% 4.84% 9.9% 4.95% 0% 0.01% 0.03% 0.06%
2026/09/29 47.92% 5.39% 8.76% 6.69% 3.29% 8.08% 6.47% 0% 0.02% 0.02%
2026/09/30 43.58% 10.54% 8.35% 7.89% 5.38% 5.3% 5.04% 2.42% 0.02% 0.02%
  • joinvoy.com
  • farmeci.com
  • chemist-4-u.com
  • sensilab.com
  • theindependentpharmacy.co.uk
  • numan.com
  • pharmica.uk
  • chequp.com
  • cloudpharmacy.co.uk
  • pharmacyonline.co.uk

Copyright © Adthena. All rights reserved.

Joinvoy.com started September strong with a 73.69% share, but ended at 43.58%. Numan.com saw a peak mid-month, while Pharmica.uk maintained steady visibility. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month
  1. 1
    No GP Referral Needed - Full Price Shown Upfront https://www.chequp.com

    Weight Loss Pricing From £27 a Week in UK. UK regulated online clinic with Clinician oversight, health coaching and tracking app.

  2. 2
    UK's No.1 Weight Loss Provider | No GP Referral Needed https://www.joinvoy.com

    From £64/month. Backed by real experts, trusted by over 100,000 people across the UK. Price matters, but so does support. Voy helps guide your treatment from...

  3. 3
    Your First Month From £20 - Try 90-Day Weight Loss Trial https://www.numan.com › weight-loss-uk › obesity-program

    First-time user? Try 90-day weight loss trial, £20 your first month. Check eligibility. Experience the...

  4. 4
    Buy Weight Loss Treatment - No GP Appointment Necessary https://www.pharmica.uk

    Buy Weight Loss Treatment Online. Lose 50% More Weight With Clinically Proven Medication. Pharmica Weight Loss Treatments. Lose Weight Easily, Quickly & Safely. Discreet Packaging.

  5. 5
    Next Day HRT Tablets - No GP Visit Required https://www.theindependentpharmacy.co.uk/

    Buy HRT treatments online without visiting your GP. Genuine UK medicines.

Copyright © Adthena. All rights reserved.

In the competitive landscape of weight loss and health treatments, five advertisers stand out with compelling messages. Chequp.com emphasizes transparency with upfront pricing and clinician oversight. Joinvoy.com highlights its status as the UK’s top provider, trusted by thousands. Numan.com offers an enticing trial for newcomers. Pharmica.uk promises quick, safe weight loss with proven medication. The Independent Pharmacy focuses on convenience with next-day HRT tablets. Each ad underscores accessibility and expert-backed solutions, resonating with health-conscious consumers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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