AUS Software & Technology Cloud Computing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
dropbox.com	15.29
godaddy.com	9.75
crazydomains.com.au	8.72
wix.com	4.38
azure.microsoft.com	4.27
cloud.google.com	3.83
siteground.com	3.58
wetransfer.com	3.37
webcentral.au	3.32
cybernews.com	3.09
others	40.4

Dropbox leads with 15.29% click share, followed by GoDaddy at 9.75%. Others dominate with 40.4%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	wix.com	webcentral.au	cybernews.com	crazydomains.com.au	top10.com	wetransfer.com	hostpapa.com.au	cloud.google.com	dropbox.com
2025/05/01	7.4%	4.29%	5.75%	9.59%	9.76%	4.7%	0%	5.98%	3.44%	3.28%
2025/05/02	6.27%	5.33%	5.4%	9.1%	11.01%	4.57%	0%	4.48%	3.31%	4.2%
2025/05/03	6.02%	6.37%	6.07%	7.64%	10.39%	4.23%	1.31%	4.06%	2.54%	5.58%
2025/05/04	6.89%	4.64%	5.22%	6.62%	9.07%	4.14%	1.69%	3.56%	3.29%	7.68%
2025/05/05	5.91%	4.65%	6.03%	7.41%	8.25%	3.59%	2.1%	4.25%	3.13%	5.64%
2025/05/06	5.51%	6.22%	5.67%	6.41%	10.39%	3.73%	2.32%	2.87%	3.39%	6.72%
2025/05/07	7.2%	5.13%	5.39%	6.28%	11.24%	3.78%	2.71%	3.54%	3.87%	6.36%
2025/05/08	5.81%	4.25%	6.51%	7.51%	9.95%	4.37%	2.36%	5.24%	3.07%	7.05%
2025/05/09	6.23%	4.98%	6.97%	7.15%	11.42%	4.52%	1.78%	4.65%	3.19%	8%
2025/05/10	6.43%	5.93%	6.61%	6.99%	8.09%	4.14%	2.62%	3.14%	3.11%	8.17%
2025/05/11	6.09%	6.58%	4.14%	7.31%	7.12%	4.15%	2.24%	3.32%	3.14%	8.73%
2025/05/12	6.93%	7.1%	3.76%	6.81%	8.65%	3.33%	2.33%	2.39%	4.11%	8.1%
2025/05/13	7.15%	6.72%	4.67%	6.84%	8.12%	4.51%	2.56%	3.37%	2.9%	8.44%
2025/05/14	6.75%	7.67%	5.22%	7.32%	5.77%	4.23%	2.43%	3.42%	2%	7.11%
2025/05/15	6.44%	7.85%	5.28%	7.74%	6.5%	4.46%	2.37%	4.56%	1.96%	5.43%
2025/05/16	6.54%	5.68%	5.49%	8.27%	4.98%	4.73%	3.38%	5.89%	2.06%	2.68%
2025/05/17	7.72%	7.66%	5.7%	6.15%	6.61%	5.53%	2.1%	4.34%	2.88%	1.99%
2025/05/18	7.33%	8.5%	5.11%	6.34%	6.13%	5.5%	2.69%	4.62%	2.93%	1.41%
2025/05/19	6.81%	7.92%	4.88%	6.13%	6.22%	5.37%	1.73%	3.56%	3.43%	1.56%
2025/05/20	7.89%	8.14%	5.3%	6.39%	7.84%	4.97%	3.98%	3.78%	2.31%	1.73%
2025/05/21	6.13%	7.82%	4.76%	6.99%	5.96%	5.92%	3.83%	3.8%	2.01%	1.82%
2025/05/22	6.66%	6.7%	5.65%	6.61%	5.04%	5.33%	2.68%	4.85%	3.4%	1.07%
2025/05/23	7.18%	5.66%	5.08%	7.28%	5.7%	4.8%	3.43%	5.17%	2.4%	2.31%
2025/05/24	7%	6.77%	6.26%	6.32%	5.73%	5.02%	3.37%	4.1%	2.23%	2.88%
2025/05/25	5.32%	6.28%	5.59%	6.73%	5.19%	4.01%	5.01%	3.34%	2.72%	3.3%
2025/05/26	7.41%	5.25%	6.8%	5.96%	5.02%	5.3%	2.23%	4.24%	2.71%	2.3%
2025/05/27	5.92%	6.2%	4.54%	5.81%	6.36%	5.17%	2.35%	4.69%	2.73%	2.8%
2025/05/28	5.52%	7.54%	5.6%	6.8%	5.47%	3.88%	3.85%	4.15%	2.61%	2.62%
2025/05/29	5.63%	4.01%	6.93%	6.25%	6.37%	4.13%	5.15%	4.01%	3.35%	1.77%
2025/05/30	9.91%	4.97%	5.29%	6.3%	6.89%	5.05%	5.03%	4.11%	2.91%	1.24%
2025/05/31	7.01%	6.61%	5.87%	5.72%	5.6%	5.5%	5.42%	3.65%	3.05%	1.8%

In May 2025, GoDaddy’s PPC spend fluctuated, peaking at 9.91% on May 30. Wix saw a high of 8.50% on May 18, while Webcentral’s highest was 6.97% on May 9. Cybernews started strong at 9.59% but ended at 5.72%. CrazyDomains led early with 11.42% on May 9, then declined. Top10.com remained steady, peaking at 5.92% on May 21. WeTransfer’s spend increased towards month’s end, reaching 5.42% on May 31. HostPapa’s spend was consistent, peaking at 5.98% on May 1. Cloud Google’s spend was stable, with a slight rise to 3.43% on May 19. Dropbox’s spend dropped significantly, starting at 3.28% and ending at 1.80%.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	420
2025/05/02	424
2025/05/03	436
2025/05/04	435
2025/05/05	434
2025/05/06	447
2025/05/07	451
2025/05/08	464
2025/05/09	460
2025/05/10	450
2025/05/11	455
2025/05/12	465
2025/05/13	475
2025/05/14	481
2025/05/15	495
2025/05/16	477
2025/05/17	469
2025/05/18	482
2025/05/19	475
2025/05/20	471
2025/05/21	465
2025/05/22	469
2025/05/23	454
2025/05/24	447
2025/05/25	444
2025/05/26	456
2025/05/27	455
2025/05/28	452
2025/05/29	447
2025/05/30	431
2025/05/31	442

May began with 420 advertisers, peaking at 495 mid-month. A decline followed, ending with 442.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wetransfer.com	1.78%
bluehost.com	1.22%
azure.microsoft.com	1.2%
wix.com	0.79%
box.com	0.74%
boomi.com	-0.26%
capterra.com	-0.27%
top5-websitebuilders.com	-0.55%
amazon.com.au	-1.41%
dropbox.com	-11%

Dropbox saw a significant drop of 11.0% in click share, while WeTransfer surged by 1.78%. Azure and Bluehost also experienced positive growth, gaining 1.2% and 1.22%, respectively.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	webcentral.au	crazydomains.com.au	wetransfer.com	wix.com	top10.com	cybernews.com	hostpapa.com.au	dropbox.com	amazon.com.au
2025/05/01	6.16%	4.24%	7.82%	0%	3.16%	3.66%	6.32%	4.1%	5.04%	5.04%
2025/05/02	5.55%	4.53%	8.74%	0%	4.29%	3.6%	5.57%	3.19%	6.31%	4.11%
2025/05/03	5.69%	5.62%	9.4%	3.77%	5.69%	3.18%	4.7%	2.77%	6.73%	4.25%
2025/05/04	5.97%	4.87%	7.13%	4.88%	3.27%	2.94%	3.6%	2.34%	9.13%	7.13%
2025/05/05	5.75%	4.88%	6.45%	1.94%	3.29%	2.87%	4.46%	3.03%	6.68%	8.77%
2025/05/06	5.28%	4.77%	9.19%	2.06%	4.75%	3.08%	4.03%	2.05%	8.69%	5.58%
2025/05/07	7.29%	4.48%	9.67%	2.64%	3.66%	3.24%	4.19%	2.79%	8.57%	2.9%
2025/05/08	5.6%	5.51%	7.22%	2.51%	3.27%	3.78%	4.85%	4.03%	10.34%	3.95%
2025/05/09	5.55%	6.02%	8.96%	1.83%	4.29%	3.68%	4.65%	3.44%	12.13%	4.27%
2025/05/10	6.53%	6.13%	6.71%	2.58%	4.53%	3.22%	4.24%	2.18%	11.22%	3.79%
2025/05/11	5.49%	3.78%	6.09%	2.17%	5.47%	3.19%	4.56%	2.32%	12.3%	5.23%
2025/05/12	5.98%	3.78%	7.2%	2.17%	5.79%	2.45%	4.1%	1.61%	10.82%	6.9%
2025/05/13	6.44%	4.2%	7.02%	2.46%	5.38%	3.43%	4.11%	2.33%	11.76%	3.33%
2025/05/14	6.17%	4.29%	6.46%	2.23%	5.87%	3.25%	4.47%	2.43%	9.4%	3.35%
2025/05/15	5.72%	4.59%	6.86%	2.35%	6.88%	3.59%	4.9%	3.27%	7.43%	1.82%
2025/05/16	6.34%	4.96%	5.3%	3.23%	4.85%	3.81%	5.26%	4.26%	4.26%	1.53%
2025/05/17	6.9%	5.07%	6.75%	1.94%	6.77%	4.32%	3.99%	3.07%	2.72%	1.31%
2025/05/18	6.67%	4.85%	6.27%	2.59%	7.16%	4.49%	4.16%	3.44%	1.92%	1.33%
2025/05/19	5.7%	3.85%	5.78%	1.49%	6.1%	4%	3.61%	2.33%	1.9%	2.6%
2025/05/20	7.13%	4.4%	8.63%	3.8%	7.15%	4.15%	4.15%	2.76%	2.61%	1.35%
2025/05/21	5.78%	4.57%	6.42%	3.67%	6.5%	4.79%	4.67%	2.73%	2.44%	1.74%
2025/05/22	6.33%	4.55%	5.79%	2.62%	5.44%	4.47%	4.23%	3.57%	1.22%	2.67%
2025/05/23	7.08%	5.14%	6.22%	3.16%	4.28%	3.86%	4.43%	3.64%	3.92%	1.75%
2025/05/24	6.4%	5.73%	6.21%	3.12%	5.81%	4.05%	4.1%	2.98%	4.45%	3.44%
2025/05/25	4.76%	4.73%	4.9%	4.31%	5.29%	3.15%	4.09%	2.23%	4.89%	2.17%
2025/05/26	6.99%	5.56%	5.39%	2%	4.72%	4.13%	3.71%	2.91%	3.6%	3.31%
2025/05/27	5.6%	3.97%	7.06%	2.31%	4.45%	4.3%	3.69%	3.42%	4.45%	2.1%
2025/05/28	6.14%	5.64%	6.42%	3.62%	7.11%	3.2%	4.49%	3.09%	4.54%	0.49%
2025/05/29	5.65%	6.27%	6.39%	4.99%	3.02%	3.26%	3.88%	2.93%	2.28%	2.63%
2025/05/30	9.55%	5.47%	7.37%	4.83%	3.87%	4.4%	4.07%	3.14%	1.39%	1.26%
2025/05/31	6.62%	6.12%	5.96%	5.36%	5.26%	4.81%	3.68%	2.81%	2.16%	1.32%

In May 2025, GoDaddy’s impression share fluctuated, peaking at 9.55% on May 30. Webcentral.au saw a steady rise, ending at 6.12%. CrazyDomains.com.au maintained a strong presence, while WeTransfer.com gradually increased, finishing at 5.36%. Wix.com experienced ups and downs, closing at 5.26%. Top10.com showed consistent growth, ending at 4.81%. Cybernews.com had a stable month, closing at 3.68%. Hostpapa.com.au remained steady, finishing at 2.81%. Dropbox.com saw a decline, ending at 2.16%. Amazon.com.au’s share decreased, closing at 1.32%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
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2
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Free SSL, CDN, and firewall protection – plus premium features! Launch your website now. Best-in-class web hosting, fast loading speed & easy management. Start a 30-day trial.
3
GoDaddy™ - Official Site https://www.godaddy.com
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4
IDrive® - Cloud Storage - PCMag Editor Choice 2017-2024 https://www.idrive.com
Backup and Sync all your computers into one account starting at $8.95 per month for 5TB.
5
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Vimeo® Official Site — Stream, Host, And Publish High-Quality Videos On Our Reliable Platform. Get Started Today.

In the competitive landscape of Google’s SERP, Crazy Domains entices with affordable .AU domains, while Cybernews offers robust hosting starting at $2.32. GoDaddy provides a comprehensive online toolkit, IDrive excels in cloud storage, and Vimeo champions high-quality video sharing. Each ad highlights unique strengths, from cost-effectiveness to premium features.

Frequently Asked Questions

Why is the AUS Software & Technology Cloud Computing May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the AUS Software & Technology Cloud Computing May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Software & Technology Cloud Computing May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Who is this AUS Software & Technology Cloud Computing May 2025 Report for?

The AUS Software & Technology Cloud Computing May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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AUS Software & Technology Cloud Computing - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Competitor Count for AUS Software & Technology Cloud Computing

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

AUS Software & Technology Cloud Computing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Frequently Asked Questions

Why is the AUS Software & Technology Cloud Computing May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology Cloud Computing May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology Cloud Computing May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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