AUS Software & Technology Data Analytics - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – AUS

Google AI Overview visibility for Software & Technology Data Analytics AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.3963080309
70.6036919691
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 27.35
adobe.com 15.25
buffer.com 6.64
sap.com 3.36
pdf.net 2.98
snowflake.com 2.82
monday.com 2.56
photoroom.com 2.4
atlassian.com 1.89
usertesting.com 1.76
others 32.99
  • envato.com - 27.35%
  • adobe.com - 15.25%
  • buffer.com - 6.64%
  • sap.com - 3.36%
  • pdf.net - 2.98%
  • snowflake.com - 2.82%
  • monday.com - 2.56%
  • photoroom.com - 2.4%
  • atlassian.com - 1.89%
  • usertesting.com - 1.76%
  • others - 32.99%

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In the PPC landscape, Envato leads with 27.35% click share, followed by Adobe at 15.25%. Others collectively dominate with 32.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com adobe.com pdf.net atlassian.com pdfguru.com sap.com clickup.com lucidchart.com fishbowlinventory.com pdffiller.com
2026/03/01 2.54% 3.77% 2.74% 2.13% 1.68% 10.63% 0.02% 3.77% 3.42% 0.46%
2026/03/02 7.15% 1.91% 5.8% 3.39% 3.65% 0% 2.82% 3.31% 2.86% 2.26%
2026/03/03 9.56% 2.75% 6.37% 8.18% 4.61% 2.8% 1.75% 5.93% 2.77% 2.87%
2026/03/04 7.46% 3.71% 7.5% 6.46% 5.01% 0% 0.13% 2.54% 2.84% 3.49%
2026/03/05 9.6% 3.13% 5.43% 5.32% 3.81% 8.01% 2.45% 1.89% 2.7% 3.91%
2026/03/06 9.9% 3.67% 5.64% 8.44% 0.53% 5.95% 2.6% 2.22% 2.89% 3.35%
2026/03/07 6.89% 2.92% 7.41% 8.89% 1.63% 8.25% 2.51% 3.1% 2.31% 2.28%
2026/03/08 10.05% 3.07% 3.74% 6.23% 4.19% 5.43% 2.44% 2.72% 2.08% 2.7%
2026/03/09 8.78% 5.33% 5.01% 1.04% 3.83% 0% 3.26% 2.47% 2.39% 4.06%
2026/03/10 11.49% 4.79% 1.24% 9.56% 0% 6.52% 3.01% 1.79% 2.14% 2.19%
2026/03/11 6.26% 3.63% 9.27% 2.13% 1.51% 4.22% 0.03% 3.3% 2.86% 0.07%
2026/03/12 10.35% 2.79% 6.03% 9.38% 3.26% 1.15% 1.57% 2.56% 2.26% 4.58%
2026/03/13 10.29% 5.72% 3.89% 5.32% 2.51% 1.35% 1.89% 3.59% 2.75% 4.85%
2026/03/14 11.13% 5.66% 3.27% 8.61% 1.72% 3.07% 2.73% 3.06% 1.8% 4.03%
2026/03/15 10% 5.58% 3.57% 12.64% 1.17% 0% 2.86% 3.66% 2.04% 3.71%
2026/03/16 9.58% 5.74% 7.15% 6.78% 1.14% 3.15% 4.27% 3.25% 2.23% 2.02%
2026/03/17 11.19% 5.78% 5.89% 9.11% 2.24% 0% 3.02% 3.31% 2.57% 3.04%
2026/03/18 10.74% 8.54% 4.48% 6.72% 1.52% 0% 3.1% 3.47% 2.82% 1.72%
2026/03/19 12.89% 5.81% 6.72% 6.78% 2.19% 0% 4.84% 3.78% 2.82% 1.8%
2026/03/20 13.16% 4.71% 7.92% 7.32% 1.81% 0% 1.61% 3.6% 3.24% 2.92%
2026/03/21 8.01% 7.33% 7.6% 0.93% 2.6% 0% 0.03% 3.3% 2.78% 2.68%
2026/03/22 8.94% 7.89% 7.78% 1.42% 2.74% 0% 3.35% 3.06% 2.76% 1.22%
2026/03/23 10.14% 6.55% 5.58% 5.96% 2.23% 0% 3.1% 2.83% 2.86% 1.01%
2026/03/24 10.44% 6.17% 0.75% 4.96% 0.58% 0% 3.79% 3.44% 3.61% 2.66%
2026/03/25 9.84% 7.69% 4.32% 6.77% 2.03% 0% 4.81% 3.1% 2.94% 1.14%
2026/03/26 9.56% 5.79% 4.9% 9.58% 3.03% 3.4% 3.07% 3.71% 3.09% 3.34%
2026/03/27 9.56% 4.71% 6.16% 0.94% 2.9% 6.84% 1.57% 2.8% 3.12% 2.89%
2026/03/28 10.01% 3.56% 4.64% 3.67% 3.01% 5.36% 2.45% 3.93% 1.79% 3.94%
2026/03/29 10.49% 5.35% 3.61% 3.79% 2.27% 6.98% 2.73% 2.54% 1.71% 2.77%
2026/03/30 8.98% 6.36% 3.67% 5.79% 3.37% 0% 5.26% 2.31% 2.19% 0.99%
2026/03/31 8.71% 7.69% 6.43% 4.62% 3.63% 3.09% 2.82% 2.5% 1.62% 1.54%
  • monday.com
  • adobe.com
  • pdf.net
  • atlassian.com
  • pdfguru.com
  • sap.com
  • clickup.com
  • lucidchart.com
  • fishbowlinventory.com
  • pdffiller.com

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March saw monday.com leading with a steady rise, peaking at 13.16 on the 20th. Adobe.com fluctuated, ending strong at 7.69. Pdf.net had a mid-month dip but recovered. Atlassian.com showed volatility, while pdfguru.com remained stable. Sap.com had sporadic peaks, and clickup.com saw gradual growth. Lucidchart.com maintained consistency, fishbowlinventory.com had minor fluctuations, and pdffiller.com ended with a slight decline.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 327
2026/03/02 352
2026/03/03 336
2026/03/04 343
2026/03/05 353
2026/03/06 351
2026/03/07 348
2026/03/08 356
2026/03/09 354
2026/03/10 337
2026/03/11 337
2026/03/12 343
2026/03/13 353
2026/03/14 341
2026/03/15 325
2026/03/16 354
2026/03/17 354
2026/03/18 354
2026/03/19 352
2026/03/20 351
2026/03/21 353
2026/03/22 354
2026/03/23 377
2026/03/24 338
2026/03/25 339
2026/03/26 345
2026/03/27 329
2026/03/28 343
2026/03/29 356
2026/03/30 355
2026/03/31 349

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, starting at 327 and peaking at 377 mid-month. The month concluded with a stable 349, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 3.17%
elastic.co 1.26%
buffer.com 0.8%
databricks.com 0.76%
envato.com 0.73%
remote.com -0.53%
pdffiller.com -0.66%
atlassian.com -0.68%
usertesting.com -1.59%
sap.com -1.9%

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Adobe.com surged with a 3.17% click share increase, while sap.com faced a 1.9% decline.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com envato.com remote.com sap.com monday.com pdf.net atlassian.com photoroom.com pdfguru.com pdffiller.com
2026/03/01 12.16% 7.17% 0% 12.07% 1.39% 2.33% 1.84% 3.71% 1.48% 0.96%
2026/03/02 7.43% 8.24% 0% 0% 4.91% 4.62% 2.04% 10.34% 5.45% 3.22%
2026/03/03 12% 7.72% 0% 5.63% 6.01% 6.26% 4.99% 3.45% 6.25% 2.79%
2026/03/04 12.08% 8.23% 0% 0% 4.64% 7.07% 3.74% 3.45% 7.37% 3.29%
2026/03/05 8.89% 6.61% 4.52% 13.57% 4.92% 4.73% 2.66% 2.77% 4.33% 3.34%
2026/03/06 12.4% 6.34% 9.24% 9.24% 5.05% 3.77% 4.43% 8.48% 0.28% 2.57%
2026/03/07 9.55% 6.37% 4.65% 13.94% 4.32% 4.78% 5.23% 5.69% 1.14% 2.16%
2026/03/08 5.98% 5.32% 4.85% 9.7% 6.22% 2.81% 4.64% 5.94% 2.97% 2.41%
2026/03/09 20.85% 6.71% 0% 0% 4.67% 3.62% 1.03% 6.42% 2.88% 3.55%
2026/03/10 17.6% 5.92% 10.79% 10.79% 5.95% 1.1% 4.52% 6.61% 0% 1.68%
2026/03/11 11.54% 6.44% 7.82% 7.82% 4.32% 7.3% 2.67% 0.03% 0.96% 0.05%
2026/03/12 6.59% 8.55% 6.68% 2.23% 6.25% 6.24% 5.59% 0.02% 3.67% 5.18%
2026/03/13 15.05% 10.54% 2.56% 2.56% 5.52% 2.91% 3.91% 0.04% 2.95% 4.27%
2026/03/14 13.29% 7.5% 8.79% 5.88% 6.67% 2.95% 5.4% 0.02% 2.14% 3.61%
2026/03/15 17.27% 7.41% 2.89% 0% 6.43% 2.91% 7.86% 3.55% 0.71% 3.45%
2026/03/16 13.26% 7.67% 5.59% 5.59% 4.91% 5.22% 4.29% 0.01% 1.2% 3.42%
2026/03/17 15.33% 7.42% 2.9% 0% 6.76% 5.07% 5.22% 3.55% 1.95% 2.86%
2026/03/18 21.87% 6.86% 6.25% 0% 5.86% 4.14% 3.57% 3.83% 1.55% 1.76%
2026/03/19 20.7% 8.41% 0% 0% 7.72% 6.42% 3.94% 0.02% 1.94% 1.78%
2026/03/20 7.4% 10.75% 3.92% 0% 8.76% 7.81% 5.64% 0.01% 1.92% 3.15%
2026/03/21 18.26% 6.81% 5.32% 0% 4.14% 5.34% 1.12% 6.51% 1.95% 2.15%
2026/03/22 20.97% 9.17% 3.14% 0% 4.96% 5.51% 1.52% 7.68% 1.53% 1.17%
2026/03/23 19.8% 6.34% 8% 0% 5.66% 4.66% 3.34% 0.01% 1.79% 0.99%
2026/03/24 17.33% 7.13% 3.55% 0% 6.93% 0.8% 3.85% 4.34% 0.65% 2.61%
2026/03/25 19.65% 9.31% 3.4% 0% 6.45% 4.08% 4.42% 0.01% 1.66% 1.27%
2026/03/26 14.36% 9.25% 0% 6.75% 6.16% 3.82% 5.5% 4.14% 3.41% 3.31%
2026/03/27 12% 8.04% 0% 11.72% 4.62% 4.69% 0.99% 3.6% 3.26% 2.81%
2026/03/28 5.67% 6.79% 4.64% 9.28% 5.4% 3.43% 2.73% 2.85% 2.45% 3.41%
2026/03/29 11.68% 6.95% 0% 12.67% 6.3% 2.87% 3.04% 0.01% 1.86% 2.49%
2026/03/30 18.99% 6.88% 2.89% 0% 5.38% 2.93% 3.55% 7.08% 2.83% 0.73%
2026/03/31 20.11% 7.43% 5.08% 5.08% 5.02% 4.44% 3.58% 3.11% 2.48% 1.43%
  • adobe.com
  • envato.com
  • remote.com
  • sap.com
  • monday.com
  • pdf.net
  • atlassian.com
  • photoroom.com
  • pdfguru.com
  • pdffiller.com

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Adobe.com saw fluctuating impressions, peaking at 21.87% on March 18. Envato.com maintained a steady presence, while Remote.com had sporadic highs. SAP.com showed a mid-month dip, recovering by month’s end. March concluded with Adobe.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics - Last month
  1. 1
    Remove Background in Photoshop https://www.adobe.com

    Remove Background Effortlessly — Pick Your Photo, Click to Remove, Refine Your Edges and Change Your Background. You Don’t...

  2. 2
    Buffer: Social media management for everyone https://www.buffer.com

    Use Buffer to manage your social media so that you can create and share your content everywhere, consistently

  3. 3
    Envato® https://elements.envato.com

    Unlimited Downloads — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  4. 4
    Payroll Management Platform - Simple Payroll for Teams https://www.remote.com

    Customizable payroll features tailored to your business. Easily manage employee data and payroll in one place for all your entities. Manage All in One Place.

  5. 5
    Success Factor https://www.sap.com

    SAP® SuccessFactors HCM — Get best practices for combining AI, skills development, and employee focus with SAP. Explore HR...

Copyright © Adthena. All rights reserved.

In the realm of PPC, Adobe captivates with effortless photo editing, while Buffer empowers consistent social media management. Envato offers unlimited creative resources, Remote simplifies payroll, and SAP enhances HR with AI-driven solutions. Each ad tells a story of innovation and efficiency.

Frequently Asked Questions

Customer Success Stories

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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