Share of Clicks for top 10 AUS Software & Technology Software Development brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| adobe.com | 32.08 |
| figma.com | 5.01 |
| quillbot.com | 4.08 |
| procore.com | 3.67 |
| microsoft.com | 3.49 |
| smallpdf.com | 3.3 |
| pdfguru.com | 2.96 |
| autodesk.com | 2.33 |
| typeform.com | 2.14 |
| grammarly.com | 2.05 |
| others | 38.89 |
- adobe.com - 32.08%
- figma.com - 5.01%
- quillbot.com - 4.08%
- procore.com - 3.67%
- microsoft.com - 3.49%
- smallpdf.com - 3.3%
- pdfguru.com - 2.96%
- autodesk.com - 2.33%
- typeform.com - 2.14%
- grammarly.com - 2.05%
- others - 38.89%
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Adobe leads with 32.08% click share, closely followed by ‘others’ at 38.89%. Figma and Quillbot trail behind, highlighting diverse competition.
Share of Spend for the top 10 AUS Software & Technology Software Development brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | softwareg.com.au | monday.com | pdffiller.com | pdf.net | xero.com | lucidchart.com | myob.com | pdfguru.com | atlassian.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 13.79% | 0.56% | 2.67% | 5.71% | 3.95% | 2.47% | 1.36% | 1.8% | 5.56% | 1.3% |
| 2026/05/02 | 15.92% | 1.28% | 3.75% | 3.95% | 0.91% | 2.16% | 2.91% | 0.78% | 3.92% | 1.79% |
| 2026/05/03 | 16.04% | 2.23% | 3.92% | 2.37% | 1.71% | 2.14% | 3.33% | 1.4% | 3.75% | 2.78% |
| 2026/05/04 | 13.11% | 0.95% | 2.92% | 4.08% | 2.24% | 3.28% | 3.92% | 1.24% | 3.94% | 0.78% |
| 2026/05/05 | 9.3% | 1.23% | 3.9% | 2.7% | 3.73% | 2.03% | 2.02% | 1.03% | 3.23% | 2.03% |
| 2026/05/06 | 12.86% | 1.27% | 3.52% | 3.5% | 2.79% | 1.93% | 1.45% | 2.38% | 3.8% | 3.12% |
| 2026/05/07 | 13.67% | 1.83% | 6.56% | 3.33% | 2.26% | 2.07% | 3.39% | 3.07% | 3.25% | 2.19% |
| 2026/05/08 | 13.23% | 1.8% | 4.21% | 3.51% | 2.79% | 2.16% | 2.92% | 2.5% | 3.47% | 2.49% |
| 2026/05/09 | 13.1% | 1.15% | 5.43% | 3.21% | 0.92% | 2.38% | 3.14% | 2.69% | 4.74% | 0.95% |
| 2026/05/10 | 13.31% | 1.19% | 5.42% | 2.02% | 1.46% | 2.13% | 2.07% | 1.93% | 3.53% | 2.97% |
| 2026/05/11 | 10.78% | 0.4% | 4.65% | 2.47% | 2.41% | 3.24% | 1.75% | 2.9% | 2.84% | 2.37% |
| 2026/05/12 | 12.03% | 3.92% | 5.63% | 2.39% | 2.12% | 3.12% | 2.17% | 2.32% | 3.24% | 3.5% |
| 2026/05/13 | 11.99% | 3.91% | 7.45% | 4.16% | 0.01% | 2.62% | 2.2% | 2.88% | 2.07% | 1.17% |
| 2026/05/14 | 12.62% | 1.16% | 6.36% | 2.77% | 2.9% | 2.31% | 3.53% | 2.27% | 3.04% | 4.41% |
| 2026/05/15 | 14.27% | 2.16% | 3.11% | 2.56% | 1.72% | 1.55% | 2.85% | 2.77% | 4.09% | 2.89% |
| 2026/05/16 | 13.92% | 3.87% | 3.49% | 2.73% | 2.11% | 3.35% | 1.97% | 3.87% | 2.92% | 3.81% |
| 2026/05/17 | 13.16% | 3.97% | 4.51% | 1.94% | 3% | 4.03% | 1.96% | 3.39% | 1.88% | 0.97% |
| 2026/05/18 | 13.03% | 3.38% | 4.77% | 2.9% | 2.55% | 2.74% | 2.05% | 3.54% | 1.67% | 3.77% |
| 2026/05/19 | 15.1% | 4.13% | 5.64% | 4.29% | 3.18% | 2.95% | 3.34% | 2.78% | 2.26% | 2.13% |
| 2026/05/20 | 11.54% | 2.59% | 4.13% | 5.06% | 3.32% | 3.53% | 2.79% | 3.58% | 1.84% | 0.59% |
| 2026/05/21 | 14.06% | 3.78% | 3.65% | 3.87% | 2.59% | 3.41% | 3.33% | 3.1% | 2.41% | 1.17% |
| 2026/05/22 | 10.5% | 5.72% | 4.27% | 3.63% | 2.87% | 3.39% | 3.89% | 2.99% | 4.17% | 0.9% |
| 2026/05/23 | 11.73% | 3.4% | 4.76% | 3.61% | 2.77% | 3.16% | 1.62% | 2.62% | 2.96% | 1.3% |
| 2026/05/24 | 15.15% | 2.54% | 5.3% | 3.43% | 0.08% | 3.51% | 3.19% | 3.2% | 2.3% | 1.11% |
| 2026/05/25 | 8.8% | 4.21% | 3.55% | 4.31% | 2.92% | 3.9% | 2.66% | 3.42% | 2.97% | 1.82% |
| 2026/05/26 | 11.65% | 1.13% | 4.33% | 6.01% | 2.79% | 2.82% | 2.99% | 2.16% | 3.78% | 0.37% |
| 2026/05/27 | 12.05% | 2.68% | 5.67% | 3.43% | 2.61% | 3.16% | 1.72% | 3.53% | 4.21% | 0.67% |
| 2026/05/28 | 11.51% | 3.63% | 5.51% | 3.54% | 2.64% | 2.82% | 1.91% | 3.19% | 3.39% | 0.48% |
| 2026/05/29 | 8.68% | 2.09% | 6.12% | 3.5% | 3.46% | 3% | 4.17% | 2.4% | 2.91% | 0.73% |
| 2026/05/30 | 8.49% | 2.75% | 5.26% | 4.15% | 2.62% | 3.32% | 4.16% | 3.23% | 2.23% | 0.74% |
| 2026/05/31 | 11.44% | 4.24% | 4.06% | 3.66% | 2.66% | 2.51% | 2.48% | 2.14% | 2.03% | 1.45% |
- adobe.com
- softwareg.com.au
- monday.com
- pdffiller.com
- pdf.net
- xero.com
- lucidchart.com
- myob.com
- pdfguru.com
- atlassian.com
Copyright © Adthena. All rights reserved.
Adobe.com led the PPC spend share in May 2026, peaking early and fluctuating throughout. Softwareg.com.au showed a steady rise, while Monday.com maintained consistent growth. Pdffiller.com and pdf.net had varied trends, with pdf.net experiencing a notable dip mid-month. Xero.com and Lucidchart.com displayed moderate fluctuations. Myob.com and pdfguru.com had stable patterns, whereas Atlassian.com saw a decline towards month-end.
Competitor Count for AUS Software & Technology Software Development
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 451 |
| 2026/05/02 | 447 |
| 2026/05/03 | 442 |
| 2026/05/04 | 458 |
| 2026/05/05 | 461 |
| 2026/05/06 | 465 |
| 2026/05/07 | 450 |
| 2026/05/08 | 464 |
| 2026/05/09 | 442 |
| 2026/05/10 | 458 |
| 2026/05/11 | 499 |
| 2026/05/12 | 494 |
| 2026/05/13 | 466 |
| 2026/05/14 | 471 |
| 2026/05/15 | 487 |
| 2026/05/16 | 477 |
| 2026/05/17 | 489 |
| 2026/05/18 | 485 |
| 2026/05/19 | 459 |
| 2026/05/20 | 465 |
| 2026/05/21 | 471 |
| 2026/05/22 | 471 |
| 2026/05/23 | 485 |
| 2026/05/24 | 485 |
| 2026/05/25 | 485 |
| 2026/05/26 | 525 |
| 2026/05/27 | 520 |
| 2026/05/28 | 524 |
| 2026/05/29 | 515 |
| 2026/05/30 | 512 |
| 2026/05/31 | 519 |
Copyright © Adthena. All rights reserved.
May began with 451 advertisers, fluctuating throughout the month. Mid-month saw a peak at 499, before stabilizing. By month’s end, advertisers reached 519, marking a steady increase.