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AUS Software & Technology Software Development - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
adobe.com 23.24
pdffiller.com 6.36
miro.com 5.64
trello.com 5.29
productkeys.com 4.82
pdfguru.com 3.67
winandoffice.com 3.49
amazon.com.au 2.83
procore.com 2.31
autodesk.com 2.19
others 40.16

Copyright © Adthena. All rights reserved.

Adobe.com leads with 23.24% click share, while ‘others’ dominate at 40.16%. Miro.com and Trello.com follow, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date adobe.com pdffiller.com xero.com productkeys.com winandoffice.com wix.com pdfguru.com trello.com monday.com amazon.com.au
2025/05/01 11.47% 7.39% 1.67% 5.18% 0.96% 2.08% 2.9% 2.12% 2.98% 3.93%
2025/05/02 9.76% 7.11% 2.6% 6.61% 1.25% 2.36% 3.22% 2.29% 2.57% 7.43%
2025/05/03 11.77% 6.58% 1.93% 4.18% 1.46% 2.49% 4.12% 2.5% 1.55% 8.42%
2025/05/04 13.02% 5.85% 1.94% 4.66% 1.64% 2.41% 4% 2.44% 1.72% 10.24%
2025/05/05 9.84% 6.76% 1.88% 5.33% 2.83% 2.53% 3.62% 1.64% 1.98% 11.82%
2025/05/06 8.91% 7.01% 2.67% 3% 2.35% 2.57% 3.22% 2.67% 1.89% 10.66%
2025/05/07 7.86% 7.75% 3.09% 3.74% 2.24% 3.44% 2.79% 1.88% 2.15% 7.57%
2025/05/08 7.76% 7.91% 2.08% 3.19% 1.86% 3.73% 3.73% 2.34% 2.17% 7.48%
2025/05/09 7.51% 7.54% 1.85% 5.73% 2.69% 3.19% 3.62% 2.01% 1.67% 9.3%
2025/05/10 9.98% 6.95% 2.7% 6.11% 3.25% 2.77% 4.03% 2.58% 2.28% 6.74%
2025/05/11 10.95% 6.75% 2% 5.64% 3.36% 2.76% 4.15% 2.43% 2.11% 7.45%
2025/05/12 10.7% 6.15% 2.29% 6.2% 3.35% 2.86% 3.17% 2.36% 1.86% 6.67%
2025/05/13 9% 7.91% 2.65% 5.97% 3.48% 2.21% 3.44% 2.38% 2.18% 4.96%
2025/05/14 10.97% 7.01% 2.31% 5.64% 3.2% 2.92% 3.94% 2.27% 2.07% 5.05%
2025/05/15 11.83% 8.09% 3.25% 3.41% 2.96% 3.35% 3.19% 2.22% 2.38% 0.11%
2025/05/16 10.32% 7.1% 2.02% 5.61% 5.05% 2.1% 1.95% 1.89% 2.55% 1.46%
2025/05/17 12.85% 6.98% 2.12% 5.07% 3.33% 2.47% 3.18% 2.05% 2.64% 0.09%
2025/05/18 15.13% 7.05% 1.38% 3.38% 3.13% 3.19% 3.94% 2.17% 1.89% 0.17%
2025/05/19 12.11% 7.76% 1.79% 5.41% 4.3% 2.17% 4.47% 1.59% 2.57% 0.1%
2025/05/20 10.24% 8.79% 1.51% 5.27% 4.95% 3.42% 4.51% 1.97% 2.39% 0.17%
2025/05/21 8.96% 9.52% 1.77% 4.52% 2.85% 2.7% 4.03% 1.3% 2.49% 0.11%
2025/05/22 8.86% 8.08% 2.63% 5.4% 3.19% 3.54% 3.25% 0.97% 2.99% 0.16%
2025/05/23 8.28% 8.25% 3.47% 5.17% 1.98% 3.07% 2.98% 1.89% 2.87% 0.18%
2025/05/24 11.56% 6.19% 3.75% 6.03% 4.3% 2.78% 2.76% 2.28% 3.1% 0.14%
2025/05/25 14.81% 6.31% 3.05% 2.49% 3.33% 3.41% 3.36% 1.79% 2.36% 0.08%
2025/05/26 10.09% 8.06% 4.91% 1.3% 2.96% 2.77% 3.34% 2.05% 2.67% 0.18%
2025/05/27 13.25% 7.42% 4.37% 2.52% 2.91% 2.37% 3.12% 2.45% 2.86% 0.21%
2025/05/28 14.57% 7.44% 4.18% 1.86% 1.81% 2.85% 3.14% 2.22% 3.04% 0.15%
2025/05/29 9.75% 6.84% 3.18% 2.93% 2.05% 3.61% 2.48% 2.56% 3.5% 0.24%
2025/05/30 11.14% 6.5% 2.82% 3.53% 2.94% 3.27% 2.76% 2.36% 3.08% 1.72%
2025/05/31 13.4% 7.47% 4.17% 3.82% 3.01% 2.98% 2.82% 2.52% 2.38% 0.06%

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Adobe’s PPC spend fluctuated, peaking mid-month at 15.13%. PDFfiller maintained a steady presence, while Xero saw a late surge. Amazon.com.au’s spend plummeted after early highs, ending at 0.06%.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 741
2025/05/02 730
2025/05/03 742
2025/05/04 739
2025/05/05 744
2025/05/06 747
2025/05/07 768
2025/05/08 772
2025/05/09 757
2025/05/10 726
2025/05/11 752
2025/05/12 773
2025/05/13 754
2025/05/14 751
2025/05/15 786
2025/05/16 777
2025/05/17 758
2025/05/18 763
2025/05/19 794
2025/05/20 765
2025/05/21 771
2025/05/22 798
2025/05/23 755
2025/05/24 742
2025/05/25 739
2025/05/26 740
2025/05/27 743
2025/05/28 736
2025/05/29 740
2025/05/30 734
2025/05/31 693

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In May, distinct advertisers fluctuated, peaking at 798 on May 22. The month concluded with a decline to 693.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 3.18%
miro.com 0.52%
figma.com 0.42%
pdffiller.com 0.39%
pdf.net 0.33%
openpdf.com -0.57%
trello.com -0.65%
gitlab.com -0.78%
productkeys.com -0.97%
amazon.com.au -4.04%

Copyright © Adthena. All rights reserved.

Adthena’s data reveals Adobe’s click share surged by 3.18%, while Amazon.com.au experienced a significant drop of 4.04%. Miro and Figma saw modest gains, whereas Productkeys and Gitlab faced declines.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date adobe.com pdffiller.com productkeys.com winandoffice.com pdfguru.com thebestpdf.com pdfaid.com miro.com amazon.com.au openpdf.com
2025/05/01 8.78% 9.58% 10.71% 2.63% 4.1% 1.75% 2.01% 1.79% 4.93% 1.32%
2025/05/02 7.34% 8.85% 12.17% 3.69% 4.53% 2.42% 2.31% 1.56% 8.59% 1.89%
2025/05/03 10.14% 8.51% 8.21% 3.68% 6.34% 2.65% 1.24% 1.59% 8.82% 1.47%
2025/05/04 11.79% 7.42% 7.81% 3.33% 6.32% 2.78% 1.28% 1.15% 10.66% 1.15%
2025/05/05 8.84% 8.57% 9.64% 5.32% 5.26% 1.99% 2.36% 1.2% 11.35% 1.82%
2025/05/06 7.9% 8.62% 5.62% 5.5% 4.9% 2.43% 2.81% 1.49% 10.88% 2.25%
2025/05/07 7.25% 10.33% 7.47% 3.86% 4.29% 2.38% 3.14% 1.55% 8.08% 1.87%
2025/05/08 6.97% 10.51% 6.5% 4.19% 5.98% 3.15% 3.06% 1.66% 9.75% 2.57%
2025/05/09 6.47% 9.73% 10.62% 5.64% 5.51% 2.8% 2.84% 1.59% 9.64% 2.63%
2025/05/10 9.61% 9.06% 10.23% 7.1% 6.8% 2.92% 2.33% 1.49% 7.34% 2.43%
2025/05/11 10.53% 8.95% 10.38% 5.47% 7.15% 3.74% 1.86% 1.54% 7.21% 1.07%
2025/05/12 8.87% 7.43% 11.78% 7.7% 4.91% 2.42% 1.87% 1.49% 7.7% 1.95%
2025/05/13 8.97% 10.28% 10.53% 6.84% 5.65% 2.24% 2.79% 1.55% 5.46% 3.03%
2025/05/14 9.91% 9.19% 10.28% 6.29% 6.16% 2.22% 2.45% 1.61% 4.88% 2.1%
2025/05/15 10.39% 11.11% 8.47% 6.79% 5.35% 1.84% 2.78% 1.82% 0.41% 1.74%
2025/05/16 8.91% 9.68% 9.99% 8.74% 3.08% 1.79% 3.16% 1.58% 1.33% 2.47%
2025/05/17 12.17% 9.2% 9.16% 7.22% 5.2% 2.39% 3.13% 1.98% 0.38% 2.43%
2025/05/18 13.81% 9.35% 6.5% 6.65% 6.45% 3.18% 2.31% 1.69% 0.92% 1.38%
2025/05/19 10.32% 10.27% 8.95% 7.59% 7.3% 2.99% 2.74% 1.57% 0.42% 1.82%
2025/05/20 8.88% 11.64% 9.5% 8.65% 7.26% 2.01% 3.01% 1.81% 0.53% 3.15%
2025/05/21 8.65% 12.73% 7.9% 6.29% 6.14% 2.67% 3.56% 1.86% 0.54% 2.94%
2025/05/22 8.26% 11.08% 11.31% 6.53% 5.35% 1.83% 3.53% 1.96% 0.88% 1.43%
2025/05/23 8.02% 11.79% 10.66% 4.95% 5.01% 2.12% 3.54% 1.82% 1.22% 1.27%
2025/05/24 9.92% 7.99% 11.63% 9.26% 4.36% 2.3% 1.61% 1.73% 0.84% 0.86%
2025/05/25 14.79% 8.72% 5.6% 7.85% 5.56% 2.67% 1.3% 1.64% 0.4% 1.1%
2025/05/26 9.91% 11.51% 2.59% 7% 5.98% 3.15% 1.82% 1.67% 1.11% 1.01%
2025/05/27 13.11% 9.77% 5.65% 7.33% 4.74% 2.3% 1.57% 1.59% 1.32% 0.39%
2025/05/28 14.81% 10.57% 4.03% 3.61% 5.05% 1.67% 2.64% 1.32% 0.81% 0.74%
2025/05/29 9.93% 10.13% 6.1% 4.23% 4.66% 2.97% 2.24% 1.8% 1.47% 0.28%
2025/05/30 10.53% 9.61% 6.85% 6.69% 4.82% 2.29% 2.35% 2.17% 1.98% 0.47%
2025/05/31 12.93% 10.58% 7.56% 6.41% 4.96% 2.76% 2.38% 1.91% 0.32% 0.15%

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Adobe.com saw a fluctuating trend, peaking at 14.81% on May 28. Pdffiller.com maintained a steady presence, while productkeys.com experienced a decline. Amazon.com.au’s share dropped significantly mid-month. The month concluded with Adobe.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Adobe Creative Cloud https://www.adobe.com

    Save on the All Apps plan — Bring any idea to life with 20+ creative apps including Photoshop, Illustrator and more. Create anything you can imagine with the All Apps plan. Now 50% off the first 3 months.

  2. 2
    Free Online Word Counter: Count Words & Check Grammar https://www.grammarly.com

    Find out what you can accomplish with the power of Grammarly at your fingertips. Our...

  3. 3
    Miro - workspace for innovation https://www.miro.com

    Join Millions of users that collaborate from all over the planet using Miro. Experience the power of the...

  4. 4
    Free PDF Editor https://edit-pdf.pdffiller.com

    Edit PDFs Online — Save Time Editing Documents. No Installation Needed. Fast, Easy & Secure. Try Now! Upload, Edit, Sign & Export PDF Forms Online. No Installation Needed. Try Now!

  5. 5
    Word Counter https://www.quillbot.com

    Free Word Counter — Count words and more with the best free word count tool. Trusted by 35+ million writers. QuillBot's Word Counter is trusted by millions of students and professionals worldwide.

Copyright © Adthena. All rights reserved.

Adobe’s ad captivates with a 50% discount on its Creative Cloud, enticing creatives to explore 20+ apps. Grammarly and QuillBot emphasize productivity, offering word counting and grammar tools. Miro fosters global collaboration, while PDFfiller simplifies document editing, highlighting ease and security.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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