AUS Software & Technology Software Development - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
adobe.com	19.99
productkeys.com	6.61
trello.com	5.91
pdffiller.com	5.11
miro.com	3.97
amazon.com.au	3.38
pdfguru.com	3.35
winandoffice.com	3.11
procore.com	3.03
autodesk.com	2.75
others	42.79

Adobe.com leads with 19.99% click share, while ‘others’ dominate at 42.79%. Productkeys.com and Trello.com follow, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	adobe.com	pdffiller.com	amazon.com.au	productkeys.com	softwareg.com.au	monday.com	trello.com	pdfguru.com	pdfaid.com	winandoffice.com
2025/04/01	10.97%	6.82%	0.17%	4.12%	0.26%	2.03%	2.14%	2.71%	2.09%	3.5%
2025/04/02	14.15%	6.37%	0.16%	2.96%	0.4%	3.2%	0.87%	2.93%	1.94%	3.62%
2025/04/03	13.5%	7.25%	0.19%	2.63%	0.01%	3.16%	0.8%	4.24%	2.3%	3.19%
2025/04/04	11.93%	6.71%	0.17%	3.93%	0.01%	1.29%	1.1%	2.82%	2.33%	4.08%
2025/04/05	11.18%	6.48%	2.57%	3.36%	2.01%	3.69%	2.76%	5.04%	1.66%	0.62%
2025/04/06	8.56%	4.71%	4.52%	6.76%	3.77%	3.35%	1.68%	3.52%	0.98%	7.27%
2025/04/07	11.42%	5.65%	0.53%	5.68%	3.09%	3.39%	2.96%	3.81%	1.83%	8.38%
2025/04/08	11.96%	7.93%	0.17%	0.91%	0.13%	3.23%	3.21%	2.66%	2.28%	1.03%
2025/04/09	9.66%	7.3%	0.16%	0.47%	0.23%	4.9%	3.04%	2.31%	2.42%	3.82%
2025/04/10	10.75%	7.37%	0.25%	1.6%	0.29%	3.76%	3.19%	3.17%	2.82%	3.58%
2025/04/11	9.84%	7.71%	0.16%	2.73%	0.13%	4.41%	3.71%	3.59%	2.54%	1.18%
2025/04/12	12.46%	6.37%	1.85%	2.72%	0.67%	2.68%	3.55%	4.42%	1.61%	2.33%
2025/04/13	11.94%	5.59%	3.47%	7.23%	2.43%	3.01%	2.84%	4.75%	1.29%	2.36%
2025/04/14	9.29%	5.06%	2.05%	6.25%	5.03%	3.41%	2.57%	2.76%	1.48%	3.02%
2025/04/15	10.55%	5.98%	1.46%	7.95%	3.58%	3.6%	3%	2.8%	1.75%	2.44%
2025/04/16	6.95%	5.74%	4.57%	8.27%	3.6%	3.12%	3.05%	2.22%	1.55%	3.27%
2025/04/17	9.96%	6.44%	2.06%	7.3%	2.65%	2.89%	3.08%	3.07%	2.17%	2%
2025/04/18	8.03%	4.04%	3.46%	10.88%	8.54%	1.28%	2.98%	3.58%	0.73%	2.81%
2025/04/19	12.46%	5.48%	0.58%	7.92%	4.71%	1.57%	2.32%	4.99%	1.45%	1.59%
2025/04/20	14.81%	4.91%	0.68%	6.78%	5.26%	1.64%	2.05%	3.94%	1.47%	1.75%
2025/04/21	11.62%	5.02%	0.98%	8%	6.16%	1.62%	2.45%	4.86%	1.67%	1.56%
2025/04/22	9.52%	5.8%	3.33%	6.96%	5.92%	2.32%	2.72%	4.17%	2.57%	1.51%
2025/04/23	9.54%	6.54%	2.05%	8.33%	5.15%	1.38%	2.73%	3.06%	2.6%	0.75%
2025/04/24	7.93%	5.91%	6.78%	8.52%	7.22%	2.33%	2.17%	3.27%	2.26%	0.84%
2025/04/25	9.53%	4.98%	11.58%	8.74%	6.25%	1.48%	2.29%	3.99%	1.53%	1.13%
2025/04/26	11.05%	5.7%	11%	10.58%	4.32%	2.67%	2.24%	5.12%	1.41%	2.05%
2025/04/27	11.95%	4.87%	10.03%	10.18%	5.93%	2.26%	2.03%	4.45%	1.2%	1.02%
2025/04/28	10.02%	5.38%	6.51%	9.03%	6.26%	2.68%	2.91%	3.12%	1.58%	1.29%
2025/04/29	9.67%	6%	7.08%	7.94%	5.59%	2.8%	2.93%	2.16%	1.7%	1.49%
2025/04/30	9.57%	7.2%	6.64%	5.85%	5.39%	3.1%	3.04%	2.16%	1.93%	1.26%

Adobe’s PPC spend fluctuated in April, peaking at 14.81% on the 20th. Amazon.com.au surged late month, reaching 11.58% on the 25th.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	717
2025/04/02	706
2025/04/03	715
2025/04/04	696
2025/04/05	721
2025/04/06	752
2025/04/07	763
2025/04/08	754
2025/04/09	720
2025/04/10	738
2025/04/11	748
2025/04/12	734
2025/04/13	741
2025/04/14	756
2025/04/15	715
2025/04/16	729
2025/04/17	680
2025/04/18	726
2025/04/19	763
2025/04/20	759
2025/04/21	767
2025/04/22	776
2025/04/23	779
2025/04/24	766
2025/04/25	775
2025/04/26	730
2025/04/27	748
2025/04/28	738
2025/04/29	746
2025/04/30	727

April saw a dynamic shift in distinct advertisers, starting at 717 and peaking at 779 on April 23. The month concluded with a slight dip to 727, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
productkeys.com	3.58%
amazon.com.au	2.51%
softwareg.com.au	2.4%
adobe.com	1.42%
msi.com	0.93%
sketchup.com	-0.59%
jotform.com	-0.77%
miro.com	-0.81%
pdffiller.com	-0.88%
winandoffice.com	-2.76%

In the past month, productkeys.com surged with a 3.58% click share increase, while winandoffice.com faced a 2.76% decline.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	productkeys.com	amazon.com.au	pdffiller.com	adobe.com	softwareg.com.au	pdfguru.com	winandoffice.com	pdfaid.com	thebestpdf.com	softwaremart.com.au
2025/04/01	5.48%	1.31%	9.15%	11.11%	0.15%	3.93%	6.98%	2.47%	2.71%	3.4%
2025/04/02	4.35%	1.12%	8.17%	11.21%	0.31%	4.02%	7.33%	2.13%	2.42%	4.24%
2025/04/03	4.45%	1.33%	9.58%	11.04%	0.02%	5.75%	7.84%	2.64%	3.5%	2.08%
2025/04/04	4.97%	1.28%	9.37%	10.57%	0.04%	4.3%	7.28%	3.15%	3.25%	0.94%
2025/04/05	7.6%	3.64%	9.16%	10.12%	2.75%	7.36%	1.48%	1.97%	3.28%	1.37%
2025/04/06	11.82%	4.25%	5.86%	7.04%	3.31%	4.86%	13.82%	0.97%	2.93%	7.2%
2025/04/07	9.91%	2.61%	7.3%	8.41%	2.75%	5.09%	16.74%	2.01%	1.74%	1.83%
2025/04/08	1.75%	1.12%	12.21%	11.37%	0.25%	4.56%	3%	2.94%	2.29%	1.34%
2025/04/09	0.87%	1%	10.85%	8.8%	0.24%	3.86%	10.05%	3.09%	2.53%	0.36%
2025/04/10	3.63%	1.65%	9.78%	8.98%	0.58%	4.43%	10.48%	3.34%	2.14%	1.62%
2025/04/11	5.97%	1.17%	10.74%	9.1%	0.24%	5.28%	2.75%	3.24%	2.22%	0.78%
2025/04/12	5.28%	4.07%	8.11%	9.65%	0.95%	5.99%	5.82%	1.9%	2.19%	3.36%
2025/04/13	12.47%	4.27%	6.87%	9.41%	3.24%	6%	6.14%	1.38%	2.8%	1.03%
2025/04/14	10.46%	2.29%	6.51%	7.61%	5.88%	3.81%	7.96%	1.65%	1.68%	1.12%
2025/04/15	13.86%	3.17%	7.56%	8.68%	4.41%	3.86%	5.64%	1.92%	1.66%	0.48%
2025/04/16	11.93%	5.48%	7.06%	5.6%	4.92%	3.01%	6.73%	1.69%	1.43%	2.69%
2025/04/17	12%	3.21%	7.55%	7.67%	3.35%	3.94%	5.12%	2.3%	1.45%	3.15%
2025/04/18	16.9%	3.94%	3.95%	5.79%	8.31%	3.88%	5.75%	0.67%	1.03%	3.58%
2025/04/19	11.99%	1.47%	6.64%	10.17%	5.8%	6.69%	3.58%	1.57%	3.79%	4.71%
2025/04/20	11.26%	1.7%	5.47%	9.91%	5.93%	5.21%	4.02%	1.53%	3.4%	4.18%
2025/04/21	12.57%	1.44%	6.31%	9.26%	9.94%	6.66%	2.85%	1.96%	2.79%	4.51%
2025/04/22	11.43%	4.09%	7.3%	7.48%	7.63%	5.71%	3.69%	3%	2.05%	2.87%
2025/04/23	12.69%	3.17%	7.79%	7.39%	7.46%	4.07%	2.15%	2.98%	2.24%	4.53%
2025/04/24	13.74%	6.18%	7.07%	6.03%	8.61%	4.42%	2.08%	2.39%	2%	3.99%
2025/04/25	13.84%	11.7%	5.63%	7.16%	6.78%	5.02%	2.26%	1.62%	1.9%	2.32%
2025/04/26	14.49%	10.63%	6.45%	7.95%	5.99%	6.41%	3.54%	1.42%	2.24%	1.11%
2025/04/27	15.04%	10.25%	5.59%	8.64%	8%	5.63%	2.46%	1.21%	2.34%	1.86%
2025/04/28	15.66%	8.05%	6.95%	7.38%	7.94%	4.3%	3.67%	1.82%	2.28%	1.63%
2025/04/29	13.46%	9.32%	7.74%	7.66%	5.85%	3.13%	4.4%	1.91%	1.68%	2.31%
2025/04/30	11.66%	9.72%	8.97%	7.25%	6.54%	3.16%	3.16%	2.23%	1.75%	1.42%

April’s PPC landscape saw dynamic shifts. Productkeys.com surged mid-month, peaking at 16.9% on April 18. Amazon.com.au steadily climbed, ending strong at 9.72%. Adobe.com maintained a consistent presence, while softwareg.com.au experienced notable fluctuations. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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AUS Software & Technology Software Development - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Competitor Count for AUS Software & Technology Software Development

Market Loss & Market Gains for AUS Software & Technology Software Development

AUS Software & Technology Software Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance