Share of Clicks for top 10 AUS Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginaustralia.com | 19.31 |
| flightcentre.com.au | 9.91 |
| skyscanner.com.au | 9.71 |
| webjet.com.au | 6.56 |
| edreams.com.au | 4.73 |
| cheapflights.com.au | 4.67 |
| booking.com | 4.06 |
| singaporeair.com | 3.82 |
| qantas.com | 2.79 |
| expedia.com.au | 2.75 |
| others | 31.69 |
- virginaustralia.com - 19.31%
- flightcentre.com.au - 9.91%
- skyscanner.com.au - 9.71%
- webjet.com.au - 6.56%
- edreams.com.au - 4.73%
- cheapflights.com.au - 4.67%
- booking.com - 4.06%
- singaporeair.com - 3.82%
- qantas.com - 2.79%
- expedia.com.au - 2.75%
- others - 31.69%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Virgin Australia leads with 19.31% click share, followed by Flight Centre at 9.91%. Meanwhile, ‘others’ collectively hold a significant 31.69%.
Share of Spend for the top 10 AUS Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginaustralia.com | flightcentre.com.au | skyscanner.com.au | booking.com | webjet.com.au | qantas.com | cheapflights.com.au | edreams.com.au | expedia.com.au | airnewzealand.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 14.33% | 8% | 14.16% | 7.19% | 8.94% | 1.52% | 6.53% | 3.64% | 5.85% | 1.82% |
| 2026/05/02 | 15% | 7.92% | 13.29% | 8.68% | 7.38% | 1.11% | 6.26% | 3.02% | 5.54% | 2.12% |
| 2026/05/03 | 15% | 6.16% | 13.8% | 8.86% | 7.47% | 2.1% | 6.44% | 3.45% | 5.21% | 1.92% |
| 2026/05/04 | 14.78% | 6.16% | 13.27% | 8.41% | 7.97% | 1.79% | 6.18% | 4.33% | 5.68% | 1.85% |
| 2026/05/05 | 15.02% | 6.82% | 12.18% | 9.28% | 8.66% | 2.75% | 5.04% | 3.91% | 5.52% | 1.79% |
| 2026/05/06 | 16.4% | 8.5% | 10.87% | 9.34% | 8.87% | 3.2% | 4.82% | 3.66% | 4.04% | 1.86% |
| 2026/05/07 | 17.22% | 9.08% | 9.81% | 10.59% | 8.65% | 3.49% | 4.5% | 2.67% | 3.86% | 1.9% |
| 2026/05/08 | 17.41% | 9.62% | 10.63% | 10% | 7.33% | 2.61% | 4.13% | 3.35% | 4.03% | 1.96% |
| 2026/05/09 | 18.76% | 10.99% | 10.43% | 9.21% | 6.92% | 2.8% | 3.21% | 2.26% | 4.83% | 1.92% |
| 2026/05/10 | 18% | 9.07% | 11.19% | 9.72% | 6.47% | 3.64% | 2.56% | 3.07% | 4.92% | 1.89% |
| 2026/05/11 | 16.67% | 8.37% | 10.94% | 10.24% | 7.44% | 5.14% | 4.15% | 3.58% | 3.47% | 1.72% |
| 2026/05/12 | 15.5% | 9.76% | 11.93% | 9.37% | 7.53% | 3.75% | 5.38% | 4.37% | 2.12% | 1.56% |
| 2026/05/13 | 16.47% | 10.25% | 9.66% | 9.88% | 6.57% | 2.99% | 4.38% | 4.01% | 1.9% | 1.72% |
| 2026/05/14 | 15.86% | 11.07% | 8.37% | 9.86% | 6.53% | 2.33% | 4.3% | 3.88% | 2.09% | 2% |
| 2026/05/15 | 16.49% | 11.28% | 8.58% | 9.97% | 5.25% | 2.34% | 4.51% | 4.26% | 1.82% | 1.73% |
| 2026/05/16 | 16.44% | 9.74% | 8.49% | 9.45% | 5.3% | 1.85% | 4.04% | 6.13% | 1.64% | 2.08% |
| 2026/05/17 | 16.34% | 10.79% | 9.49% | 10.34% | 5.8% | 1.98% | 4.14% | 8.25% | 1.97% | 1.89% |
| 2026/05/18 | 16.37% | 10.46% | 8.97% | 9.44% | 6.29% | 1.93% | 4.17% | 7.93% | 2.71% | 2.07% |
| 2026/05/19 | 17.56% | 10.74% | 8.47% | 10.09% | 4.89% | 2.34% | 4.33% | 5.85% | 3.06% | 2.36% |
| 2026/05/20 | 16.73% | 9.82% | 9.42% | 10.56% | 4.41% | 3.27% | 5.33% | 3.89% | 4.66% | 2.07% |
| 2026/05/21 | 17.25% | 9.57% | 11.07% | 8.57% | 5.14% | 4.94% | 5.45% | 5.73% | 3.63% | 1.85% |
| 2026/05/22 | 18.07% | 10.43% | 11.46% | 8.12% | 5.28% | 4.35% | 4.77% | 5.55% | 3.14% | 1.9% |
| 2026/05/23 | 18.71% | 9.54% | 11.9% | 8.46% | 5.16% | 3.87% | 4.77% | 5.47% | 3.31% | 2.03% |
| 2026/05/24 | 17.11% | 10.11% | 11.91% | 9.05% | 5.1% | 4.24% | 4% | 4.61% | 3.67% | 1.97% |
| 2026/05/25 | 16.31% | 10.58% | 10.55% | 9.34% | 5.64% | 4.53% | 3.93% | 6.19% | 3.44% | 1.66% |
| 2026/05/26 | 15.06% | 11.07% | 10% | 9.73% | 5.53% | 3.57% | 4.13% | 5.05% | 2.03% | 1.18% |
| 2026/05/27 | 17.13% | 12.52% | 11.69% | 8.73% | 6.2% | 3.48% | 5% | 4.99% | 2.26% | 1.34% |
| 2026/05/28 | 19.15% | 13.28% | 10.54% | 8.48% | 5.95% | 3.29% | 3.72% | 5.28% | 2.14% | 1.79% |
| 2026/05/29 | 20.01% | 14.13% | 9.59% | 10.01% | 5.24% | 2.8% | 3.89% | 4.13% | 2.37% | 1.96% |
| 2026/05/30 | 18.88% | 14.08% | 9.53% | 10.48% | 6.17% | 3.09% | 3.22% | 3.29% | 2.14% | 1.78% |
| 2026/05/31 | 17.2% | 13.23% | 10.61% | 9.9% | 6.38% | 4.11% | 3.86% | 3.28% | 2.14% | 1.7% |
- virginaustralia.com
- flightcentre.com.au
- skyscanner.com.au
- booking.com
- webjet.com.au
- qantas.com
- cheapflights.com.au
- edreams.com.au
- expedia.com.au
- airnewzealand.com.au
Copyright © Adthena. All rights reserved.
In May 2026, Virgin Australia led PPC spend, peaking at 20.01% on May 29. Flight Centre surged to 14.13% by month’s end. Skyscanner and Booking.com showed fluctuations, while Webjet and Qantas had modest shares.
Competitor Count for AUS Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 456 |
| 2026/05/02 | 456 |
| 2026/05/03 | 441 |
| 2026/05/04 | 449 |
| 2026/05/05 | 452 |
| 2026/05/06 | 463 |
| 2026/05/07 | 431 |
| 2026/05/08 | 471 |
| 2026/05/09 | 446 |
| 2026/05/10 | 449 |
| 2026/05/11 | 475 |
| 2026/05/12 | 489 |
| 2026/05/13 | 479 |
| 2026/05/14 | 483 |
| 2026/05/15 | 490 |
| 2026/05/16 | 496 |
| 2026/05/17 | 486 |
| 2026/05/18 | 486 |
| 2026/05/19 | 453 |
| 2026/05/20 | 465 |
| 2026/05/21 | 479 |
| 2026/05/22 | 495 |
| 2026/05/23 | 492 |
| 2026/05/24 | 485 |
| 2026/05/25 | 525 |
| 2026/05/26 | 589 |
| 2026/05/27 | 572 |
| 2026/05/28 | 575 |
| 2026/05/29 | 569 |
| 2026/05/30 | 575 |
| 2026/05/31 | 567 |
Copyright © Adthena. All rights reserved.
May began with 456 advertisers, fluctuating slightly until mid-month. A significant rise occurred from May 25, peaking at 589 on May 26. The month concluded with 567 advertisers, marking a notable increase.
