US Travel Transportation - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Transportation – US

Google AI Overview visibility for Travel Transportation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.5526420302
61.4473579698
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 29%
Navigational 6%
Seasonal 0%
Local 6%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
southwest.com 18.01
aa.com 8.5
enterprise.com 8.28
expedia.com 8.25
united.com 6.99
jetblue.com 3.79
budget.com 3.39
priceline.com 3.25
delta.com 2.88
kayak.com 2.69
others 33.97
  • southwest.com - 18.01%
  • aa.com - 8.5%
  • enterprise.com - 8.28%
  • expedia.com - 8.25%
  • united.com - 6.99%
  • jetblue.com - 3.79%
  • budget.com - 3.39%
  • priceline.com - 3.25%
  • delta.com - 2.88%
  • kayak.com - 2.69%
  • others - 33.97%

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In the PPC landscape, Southwest.com leads with 18.01% click share, while ‘others’ collectively hold 33.97%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date expedia.com southwest.com priceline.com enterprise.com budget.com sixt.com amtrak.com cheapoair.com booking.com kayak.com
2026/08/01 12.22% 7.14% 6.77% 5.02% 4.36% 4.23% 2.04% 4.81% 4.15% 7.18%
2026/08/02 12.29% 7.82% 7.22% 5.37% 5.46% 4.55% 4.02% 3.15% 3.66% 5.9%
2026/08/03 11.11% 9.5% 6.34% 4.08% 3.91% 4.12% 5.19% 3.39% 3.47% 5.92%
2026/08/04 11.03% 7.41% 6.86% 5.46% 4.8% 5.5% 3.58% 3.16% 5.18% 5.42%
2026/08/05 11.22% 6.78% 7.68% 6.36% 5.3% 5.51% 2.01% 3.76% 5.85% 4.41%
2026/08/06 12.16% 8.59% 7.72% 6.03% 5.31% 5.22% 2.35% 3.77% 5.45% 3.34%
2026/08/07 12.28% 7.78% 6.71% 6.31% 6.01% 4.86% 4.59% 3.63% 3.89% 4.21%
2026/08/08 13.06% 8.33% 6.2% 5.79% 6.34% 4.13% 3.73% 4.61% 3.79% 3.47%
2026/08/09 11.78% 8.51% 7.14% 6.26% 5.46% 3.74% 3.74% 3.98% 5.57% 3.55%
2026/08/10 13.35% 8.05% 6.57% 5.82% 5.08% 3.2% 4.18% 3.86% 5.32% 5.03%
2026/08/11 15.15% 6.32% 7.56% 5.48% 6.5% 4.12% 2.9% 3.92% 6.08% 4.25%
2026/08/12 14.75% 6.63% 8.02% 6.55% 5.14% 3.16% 5.06% 3.57% 5.97% 3.08%
2026/08/13 12.69% 8.95% 7.44% 4.87% 7.1% 3.75% 3.44% 3.68% 5.33% 3.26%
2026/08/14 12.63% 7.43% 6.94% 7.28% 6.43% 4.31% 2.78% 4.05% 5.65% 3%
2026/08/15 15.68% 6.65% 7.56% 5.91% 5.39% 4.95% 2.19% 4.59% 4.91% 3.29%
2026/08/16 15.1% 8.3% 6.99% 6.87% 6.45% 5.37% 1.52% 4.16% 4.79% 2.98%
2026/08/17 13.98% 7.06% 6.44% 6.97% 6.26% 4.61% 4.51% 4.26% 3.71% 2.87%
2026/08/18 14.58% 6.35% 7.29% 6.12% 8.24% 3.87% 3.1% 4.9% 4.47% 2.95%
2026/08/19 13.02% 6.38% 8.51% 6.51% 6.66% 3.35% 3.07% 5.19% 3.79% 2.98%
2026/08/20 12.04% 7.23% 9.04% 5.99% 5.17% 3.18% 4.05% 4.57% 5.52% 2.67%
2026/08/21 13.56% 8.07% 8.4% 6.74% 4.94% 4.31% 4% 3.9% 5.05% 2.06%
2026/08/22 12.31% 8.86% 7.79% 5.59% 5.12% 4.92% 3.51% 4.42% 4.72% 2.25%
2026/08/23 14.06% 7.49% 7.19% 5.97% 4.89% 4.7% 4.79% 4.27% 4.21% 2.52%
2026/08/24 13.61% 7.68% 8.6% 5.85% 5.69% 2.19% 4.04% 4.94% 4.93% 2.77%
2026/08/25 15.45% 8.04% 8.59% 6.64% 5.98% 2.64% 3.83% 5.1% 3.79% 2.52%
2026/08/26 14.63% 7.22% 7.82% 6.51% 4.99% 4.47% 5.02% 4.91% 4.76% 3.46%
2026/08/27 12.96% 8.21% 7.54% 6.75% 5.86% 4.81% 3.62% 4.69% 4.09% 4.05%
2026/08/28 12.74% 9.48% 6.92% 5.94% 4.65% 4.76% 4.83% 4.6% 4.12% 3.38%
2026/08/29 13.46% 8.25% 6.7% 6.3% 5.36% 4.7% 4.85% 4.28% 3.93% 2.56%
2026/08/30 13.66% 7.58% 7.01% 6.1% 5.54% 5.13% 3.19% 3.94% 3.45% 3.64%
2026/08/31 13.05% 9.07% 8.15% 5.93% 5.75% 5.21% 4.18% 3.98% 3.7% 2.8%
  • expedia.com
  • southwest.com
  • priceline.com
  • enterprise.com
  • budget.com
  • sixt.com
  • amtrak.com
  • cheapoair.com
  • booking.com
  • kayak.com

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Expedia’s spend share fluctuated, peaking mid-month at 15.68%. Southwest and Priceline showed steady trends, while Enterprise and Budget had minor variations. Kayak’s share declined, ending August at 2.80%.

Market Exposure

Competitor Count for US Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 955
2026/08/02 964
2026/08/03 905
2026/08/04 982
2026/08/05 901
2026/08/06 860
2026/08/07 835
2026/08/08 794
2026/08/09 833
2026/08/10 852
2026/08/11 838
2026/08/12 840
2026/08/13 848
2026/08/14 853
2026/08/15 821
2026/08/16 807
2026/08/17 784
2026/08/18 782
2026/08/19 760
2026/08/20 817
2026/08/21 809
2026/08/22 801
2026/08/23 803
2026/08/24 828
2026/08/25 786
2026/08/26 767
2026/08/27 805
2026/08/28 821
2026/08/29 863
2026/08/30 842
2026/08/31 811

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August began with 955 advertisers, peaking at 982 on the 4th. A steady decline followed, reaching 760 on the 19th. The month concluded with 811 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
united.com 1.46%
jetblue.com 1.15%
cheapflights.com 0.9%
priceline.com 0.31%
cheapoair.com 0.26%
budget.com -0.35%
kayak.com -0.4%
aa.com -0.54%
hertz.com -0.73%
delta.com -0.96%

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JetBlue and United soared with click share increases of 1.15 and 1.46, respectively, while Delta and Hertz faced declines of -0.96 and -0.73.

Campaign Efficiency

US Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date southwest.com expedia.com priceline.com cheapoair.com aa.com enterprise.com united.com sixt.com booking.com kayak.com
2026/08/01 11.22% 10.67% 7.49% 6.67% 5.39% 3.51% 2.92% 3.74% 3.22% 4.96%
2026/08/02 12.1% 11.17% 7.57% 4.56% 5.25% 4.02% 2.11% 3.91% 2.89% 4.63%
2026/08/03 15.93% 10.33% 6.77% 5.06% 6.85% 2.77% 2.38% 3.05% 2.56% 3.98%
2026/08/04 13.4% 9.4% 6.54% 4.47% 5.85% 4% 2.03% 4.8% 4.23% 3.89%
2026/08/05 11.3% 9.74% 7.76% 5.19% 2.43% 4.54% 3.15% 4.41% 4.8% 3.28%
2026/08/06 13.71% 10.62% 7.83% 5.35% 2.98% 4.58% 3.86% 4.14% 4.14% 2.57%
2026/08/07 12.88% 11.43% 7.1% 5.12% 5.55% 4.45% 3.29% 3.9% 3.22% 3.55%
2026/08/08 12.81% 12.32% 7.5% 6% 4% 3.61% 4.18% 3.33% 3.08% 2.98%
2026/08/09 12.3% 10.77% 8.53% 5.12% 5.85% 4.15% 5.23% 2.92% 4.39% 3.38%
2026/08/10 10.73% 12.19% 8.4% 5.82% 7.07% 4.12% 4.29% 2.45% 3.96% 4.29%
2026/08/11 11.47% 13.28% 8.75% 5.63% 4% 3.85% 3.77% 3.51% 4.85% 3.82%
2026/08/12 11.75% 14.11% 9.64% 4.84% 6.52% 4.5% 3.87% 2.64% 4.44% 2.62%
2026/08/13 14.3% 11.13% 8.4% 5.09% 6.43% 3.16% 3.7% 3.46% 4.06% 2.64%
2026/08/14 12.03% 11.94% 8.07% 5.66% 5.95% 5.09% 3.1% 3.84% 4.21% 2.52%
2026/08/15 10.86% 14.04% 8.78% 6.32% 6.14% 3.8% 3.43% 4.25% 4.26% 2.55%
2026/08/16 12.93% 13.66% 8.41% 5.82% 5.11% 4.99% 2.97% 5.38% 3.52% 2.48%
2026/08/17 11.67% 13.11% 8.04% 5.92% 6.13% 4.93% 3.01% 4.41% 2.93% 2.75%
2026/08/18 11.2% 13.78% 9.06% 6.83% 5.07% 4.12% 2.92% 3.5% 3.5% 2.79%
2026/08/19 10.23% 13.14% 10.08% 7.39% 4.72% 4.56% 4.11% 3.69% 2.69% 2.68%
2026/08/20 12.53% 11.45% 11.03% 6.18% 6.86% 4.12% 3.89% 2.73% 4.03% 2.06%
2026/08/21 13.06% 12.37% 10.05% 5.46% 5.07% 4.69% 4.6% 3.65% 3.45% 1.93%
2026/08/22 15.1% 10.35% 9.55% 6.02% 5.59% 3.91% 4.85% 3.81% 3.37% 2.24%
2026/08/23 12.83% 13.23% 9.52% 5.6% 3.54% 4.33% 4.5% 3.59% 3.18% 2.06%
2026/08/24 12.6% 11.71% 10.95% 6.58% 6.1% 3.91% 3.57% 1.74% 3.68% 2.3%
2026/08/25 14.36% 13.81% 9.89% 6.04% 4.03% 4.64% 4.31% 2.19% 2.74% 2.31%
2026/08/26 12.34% 12.33% 9.88% 6.57% 5.71% 4.75% 4.31% 3.71% 3.69% 2.69%
2026/08/27 14.43% 10.9% 9.29% 6.53% 3.46% 5.03% 4.8% 4.19% 2.94% 3.21%
2026/08/28 14.56% 10.57% 8.71% 6.41% 5.04% 4.28% 4.51% 4.17% 3.09% 2.62%
2026/08/29 15.07% 11.42% 7.81% 5.77% 5.38% 4.46% 5.27% 4.11% 2.69% 2%
2026/08/30 12.68% 12.1% 8.08% 5.69% 6.26% 4.49% 4.35% 4% 2.42% 2.88%
2026/08/31 13.24% 11.66% 9.83% 5.64% 4.96% 4.53% 4.39% 4.29% 2.88% 2.43%
  • southwest.com
  • expedia.com
  • priceline.com
  • cheapoair.com
  • aa.com
  • enterprise.com
  • united.com
  • sixt.com
  • booking.com
  • kayak.com

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Southwest.com led August with fluctuating impressions, peaking mid-month. Expedia.com showed steady growth, while Priceline.com and Cheapoair.com had moderate gains. AA.com and Enterprise.com maintained stability. United.com and Sixt.com saw slight increases, with Booking.com and Kayak.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation - Last month
  1. 1
    Cheap Flights https://www.cheapoair.com/

    Book Before Fares Rise Again — Looking for Cheap Flights? Search for Discounted Travel on CheapOair®! Search & Save Now.

  2. 2
    Find Cheap Flights on Expedia - Last Minute Flight Deals https://www.expedia.com/cheap/flight

    Find Cheap Flights on Expedia. Get the Most Out of Your Trip with Package Deals.

  3. 3
    Cheap Flight Tickets - We Offer Cheap Flight Tickets https://www.onetravel.com/

    Book with Confidence. Fly for Less with Great Airfares. Take off with 500+ Airlines.

  4. 4
    Southwest Airlines® - Official - Low Fares & Nonstop Flights https://www.southwest.com

    Looking For Low Fares & Flexible With Travel Dates? Shop Our Low Fare Calendar Today!

  5. 5
    United Airlines - Official Site https://www.united.com

    United Air Lines | Flights & Plane Tickets + Hotels & Rental Cars. Book Your with United and Save on Flights.

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In the competitive world of travel, CheapOair, Expedia, and OneTravel captivate with promises of discounted flights and package deals. Southwest Airlines highlights flexibility with its low fare calendar, while United Airlines emphasizes comprehensive travel solutions, including hotels and rental cars.

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