US Travel Transportation - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Transportation – US

Google AI Overview visibility for Travel Transportation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.4420238337
89.5579761663
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 28%
Navigational 3%
Seasonal 0%
Local 5%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
southwest.com 12.89
aa.com 9.8
expedia.com 8.71
enterprise.com 6.03
jetblue.com 5.77
united.com 5.39
priceline.com 5.23
kayak.com 3.81
budget.com 3.53
delta.com 3.09
others 35.75
  • southwest.com - 12.89%
  • aa.com - 9.8%
  • expedia.com - 8.71%
  • enterprise.com - 6.03%
  • jetblue.com - 5.77%
  • united.com - 5.39%
  • priceline.com - 5.23%
  • kayak.com - 3.81%
  • budget.com - 3.53%
  • delta.com - 3.09%
  • others - 35.75%

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In the travel PPC landscape, Southwest leads with 12.89% click share, followed by AA at 9.8%. Others collectively dominate with 35.75%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date expedia.com priceline.com enterprise.com kayak.com aa.com budget.com southwest.com booking.com cheapoair.com turo.com
2026/04/01 14.57% 11.68% 5.19% 5.6% 3.09% 3.92% 6.18% 3.04% 4.57% 4.36%
2026/04/02 13.75% 11.79% 5.05% 6.46% 2.92% 4.36% 6.12% 3.96% 3.86% 4.37%
2026/04/03 14.26% 11.94% 4.34% 4.8% 3.85% 4.37% 5.6% 3.64% 4.39% 4.67%
2026/04/04 14.54% 10.31% 4.73% 5.38% 4.01% 3.87% 5.93% 2.5% 4.93% 4.89%
2026/04/05 14.26% 10.26% 4.42% 5.5% 5.09% 4.47% 5.07% 3.15% 4.38% 4.82%
2026/04/06 15.56% 11.27% 5.02% 6.26% 2.29% 3.93% 5.73% 4.24% 3.52% 3.77%
2026/04/07 15.8% 11.88% 5.5% 6.09% 2.35% 4.16% 5.78% 4.91% 3.76% 4.02%
2026/04/08 14.39% 11.61% 5.51% 4.78% 4.58% 3.91% 5.75% 5.63% 4.1% 4.13%
2026/04/09 14.59% 11.43% 4.75% 4.42% 5.5% 4% 5.48% 4.49% 3.08% 4.53%
2026/04/10 13% 10.62% 4.99% 5.52% 5.51% 4.39% 5.37% 5.16% 3.78% 4.85%
2026/04/11 13.85% 9.58% 4.6% 4.05% 4.95% 4.26% 5.83% 4.19% 3.74% 5.86%
2026/04/12 15.83% 10.96% 4.32% 4.24% 4.19% 5.03% 5.14% 2.89% 4.2% 4.71%
2026/04/13 14.84% 11.07% 4.84% 6.19% 4.64% 4.46% 4.33% 2.41% 3.55% 4.41%
2026/04/14 14.15% 10.91% 4.32% 5.12% 4.26% 4.4% 5.55% 3.49% 4.05% 3.98%
2026/04/15 12.75% 10.36% 5.25% 4.25% 5.18% 4.29% 4.63% 4.12% 4.12% 4.07%
2026/04/16 12.67% 10.39% 5.17% 5.03% 4.48% 3.63% 5.86% 3.74% 4.39% 4.53%
2026/04/17 10.18% 10.19% 3.95% 4.89% 6.85% 4.42% 7.32% 2.9% 4.46% 3.35%
2026/04/18 11.84% 10.69% 4.41% 4.51% 4.77% 4.68% 5.96% 3.74% 4.45% 4.34%
2026/04/19 12.09% 10.35% 4.24% 5% 6.19% 4.61% 5.09% 4.17% 4.33% 3.56%
2026/04/20 12.06% 10.92% 5.31% 6% 7% 4.41% 5.28% 3.96% 3.78% 3.15%
2026/04/21 12.61% 10.77% 4.76% 5.95% 6.7% 4.87% 4.45% 3.47% 4.45% 2.75%
2026/04/22 11.05% 12.74% 5.13% 7.53% 5.33% 4.47% 4.45% 3.49% 5.11% 3.03%
2026/04/23 14.36% 10.88% 4.95% 6.5% 5.89% 3% 4.44% 3.29% 4.74% 3.14%
2026/04/24 15.16% 12.83% 4.87% 4.72% 6.73% 3.31% 4.53% 3.44% 3.66% 2.62%
2026/04/25 13.13% 11.74% 4.63% 5.51% 4.77% 3.86% 3.89% 5.3% 4.13% 2.47%
2026/04/26 15.22% 11.19% 4.67% 5.28% 6.07% 4.35% 4.15% 4.57% 4% 2.56%
2026/04/27 14.35% 11.52% 5.52% 6.13% 3.77% 4.14% 4.8% 3.82% 3.34% 2.9%
2026/04/28 14.11% 11.94% 5.47% 7.32% 4.47% 4.09% 4.77% 3.35% 3.15% 3.39%
2026/04/29 15.15% 11.14% 5.93% 6.52% 3.74% 4.34% 5.3% 3.67% 3.29% 2.87%
2026/04/30 14.41% 11.68% 6.21% 5.91% 4.27% 4.16% 4.09% 4.06% 3.96% 3.18%
  • expedia.com
  • priceline.com
  • enterprise.com
  • kayak.com
  • aa.com
  • budget.com
  • southwest.com
  • booking.com
  • cheapoair.com
  • turo.com

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Expedia led April with fluctuating spend, peaking mid-month. Priceline maintained steady growth, while Enterprise saw a late surge. Kayak and AA experienced mid-month highs. Budget, Southwest, and Booking showed varied trends. Cheapoair and Turo ended with modest gains.

Market Exposure

Competitor Count for US Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 910
2026/04/02 915
2026/04/03 933
2026/04/04 939
2026/04/05 960
2026/04/06 950
2026/04/07 945
2026/04/08 942
2026/04/09 929
2026/04/10 946
2026/04/11 926
2026/04/12 916
2026/04/13 943
2026/04/14 945
2026/04/15 942
2026/04/16 892
2026/04/17 873
2026/04/18 935
2026/04/19 961
2026/04/20 950
2026/04/21 952
2026/04/22 921
2026/04/23 930
2026/04/24 934
2026/04/25 961
2026/04/26 929
2026/04/27 915
2026/04/28 901
2026/04/29 930
2026/04/30 920

Copyright © Adthena. All rights reserved.

April saw a dynamic fluctuation in distinct advertisers, peaking at 961 on April 19 and 25. The month concluded with 920 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aa.com 1.52%
delta.com 0.77%
jetblue.com 0.32%
kayak.com 0.26%
cheapflights.com 0.23%
dollar.com -0.39%
thrifty.com -0.41%
turo.com -0.61%
expedia.com -0.83%
united.com -0.96%

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American Airlines soared with a 1.52% click share increase, while United Airlines plummeted by 0.96%. Delta and JetBlue also gained, contrasting Expedia’s decline.

Campaign Efficiency

US Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date priceline.com expedia.com southwest.com cheapoair.com kayak.com aa.com enterprise.com booking.com jetblue.com united.com
2026/04/01 12.37% 12.59% 10.92% 6.14% 4.08% 3.64% 3.61% 2.18% 2.16% 3.49%
2026/04/02 11.86% 11.03% 10.43% 5.54% 4.71% 3.48% 3.51% 2.96% 2.47% 2.68%
2026/04/03 12.19% 12.37% 10.28% 6.16% 3.26% 4.62% 2.8% 2.59% 2.88% 1.94%
2026/04/04 10.81% 13.23% 10.23% 6.59% 3.82% 4.81% 3.13% 1.76% 3.33% 2.52%
2026/04/05 10.58% 12.77% 8.86% 5.74% 3.67% 6.59% 2.99% 2.18% 2.24% 3.03%
2026/04/06 11.47% 13.49% 10.08% 5% 4.86% 3.15% 3.48% 3.37% 1.91% 2.04%
2026/04/07 13.06% 13.99% 10.16% 5.31% 4.25% 3.27% 3.94% 3.69% 2.25% 2.99%
2026/04/08 12.17% 13.09% 10.91% 5.68% 3.07% 4.9% 3.73% 4.17% 2.04% 2.88%
2026/04/09 12.46% 12.79% 10.16% 4.01% 3.07% 6.23% 3.3% 3.21% 2.56% 4.07%
2026/04/10 10.67% 11.64% 9.21% 4.94% 3.69% 6.02% 3.37% 3.86% 2.54% 3.58%
2026/04/11 9.58% 13.31% 9.87% 5% 2.73% 5.17% 3.15% 3.14% 3.2% 3.91%
2026/04/12 10.71% 13.92% 8.92% 5.72% 3.15% 5.34% 3.09% 2.14% 2.35% 3.38%
2026/04/13 11.47% 12.6% 7.97% 4.95% 4.35% 6.15% 3.46% 1.8% 2.87% 3.45%
2026/04/14 11.15% 13.19% 10.33% 5.53% 3.26% 5.55% 3.06% 2.45% 2.89% 2.91%
2026/04/15 10.83% 11.47% 8.11% 5.82% 3.11% 6.13% 3.59% 3.2% 3.28% 3.62%
2026/04/16 10.38% 10.95% 10.7% 6.14% 3.58% 5.76% 3.79% 2.79% 3.46% 2.83%
2026/04/17 10.6% 9.21% 12.6% 5.91% 3.15% 7.45% 2.86% 2.08% 3.1% 3.38%
2026/04/18 11.11% 10.37% 10.34% 5.89% 3.18% 5.75% 3.01% 2.92% 3.01% 2.53%
2026/04/19 10.38% 11.16% 8.69% 6.04% 3.4% 7.1% 2.98% 3.13% 3.3% 2.83%
2026/04/20 11.45% 10.87% 9.49% 5.06% 4.04% 7.89% 3.67% 2.88% 2.42% 3.04%
2026/04/21 11.46% 11.28% 8.22% 6.39% 3.95% 7.86% 3.36% 2.52% 3.14% 2.37%
2026/04/22 13.35% 9.7% 8.4% 6.6% 5.33% 6.17% 3.59% 2.67% 3.51% 2.09%
2026/04/23 11.15% 11.72% 7.95% 6.59% 4.4% 6.9% 3.37% 2.42% 3.82% 2.62%
2026/04/24 13.24% 12.95% 8.8% 5.31% 3.36% 6.72% 3.14% 2.42% 2.68% 2.56%
2026/04/25 12.16% 11.75% 6.8% 5.53% 3.87% 6.23% 3.06% 3.88% 2.37% 2.69%
2026/04/26 12.34% 13.57% 7.54% 5.21% 3.76% 7% 3.19% 3.6% 3.23% 2.36%
2026/04/27 11.93% 13.08% 8.89% 4.44% 4.24% 5.07% 4% 3% 1.35% 2.83%
2026/04/28 12.2% 12.29% 8.74% 4.5% 5.26% 4.93% 3.85% 2.68% 1.59% 2.89%
2026/04/29 11.5% 13.21% 9.57% 4.26% 4.64% 4.17% 4.11% 2.71% 3.4% 2.43%
2026/04/30 12.08% 11.66% 7.31% 5.76% 4.51% 4.34% 4.29% 3.27% 3.03% 2.61%
  • priceline.com
  • expedia.com
  • southwest.com
  • cheapoair.com
  • kayak.com
  • aa.com
  • enterprise.com
  • booking.com
  • jetblue.com
  • united.com

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In April 2026, Expedia led with a peak impression share of 13.99% on the 7th. Priceline and Southwest showed fluctuations, while Cheapoair and Kayak had modest shares. The month ended with Expedia maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation - Last month
  1. 1
    American Airlines https://www.aa.com

    Booking Flights Made Easy — Enjoy Travel Made Simple With Flexible Booking Options And Inflight Comfort. Book Today. Complimentary Entertainment, Snacks And Wi-Fi Aboard Select Flights. Book A Trip Today.

  2. 2
    Enterprise Rent-A-Car® https://www.enterprise.com

    Enterprise Official Site — Reserve a car with Enterprise® today & change or cancel a reservation for free. Book now! Choose...

  3. 3
    Book Your Flight - Airline Tickets, Airfare Deals https://www.expedia.com/flights/book_now

    Find & Compare Options and You Can Save Big! Flights on Expedia.

  4. 4
    Budget Car Rental - $23+ Cars at Priceline https://www.priceline.com

    Save up to 20% on Rental Cars. Free Cancellations options. No Credit Card needed to Book

  5. 5
    Southwest Airlines® - Official https://www.southwest.com

    Low Fares & Nonstop Flights — Cheap Flights, Air Deals, and Travel Offers. Book Your Next Trip on Southwest.com®! Looking For...

Copyright © Adthena. All rights reserved.

American Airlines emphasizes ease and comfort with flexible booking and inflight perks. Enterprise Rent-A-Car highlights free reservation changes. Expedia promotes savings through comparison. Priceline offers budget-friendly car rentals with no credit card needed. Southwest Airlines focuses on low fares and nonstop flights.

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