US Travel Transportation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Transportation – US

Google AI Overview visibility for Travel Transportation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.3968756468
79.6031243532
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 28%
Navigational 4%
Seasonal 0%
Local 6%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
southwest.com 16.05
aa.com 9.38
expedia.com 8.26
enterprise.com 7.77
priceline.com 5.03
united.com 4.83
kayak.com 4.18
jetblue.com 3.93
cheapoair.com 2.78
budget.com 2.55
others 35.24
  • southwest.com - 16.05%
  • aa.com - 9.38%
  • expedia.com - 8.26%
  • enterprise.com - 7.77%
  • priceline.com - 5.03%
  • united.com - 4.83%
  • kayak.com - 4.18%
  • jetblue.com - 3.93%
  • cheapoair.com - 2.78%
  • budget.com - 2.55%
  • others - 35.24%

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Southwest.com leads with 16.05% click share, followed by aa.com at 9.38%. Others dominate with 35.24%, highlighting diverse competition in the travel sector.

Market Exposure

Share of Spend for the top 10 US Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date expedia.com priceline.com southwest.com kayak.com cheapoair.com enterprise.com budget.com aa.com sixt.com booking.com
2026/06/01 13.59% 10.91% 7.37% 7.29% 5.02% 8.03% 3.41% 2.24% 1.61% 2.83%
2026/06/02 11.93% 11.37% 7.25% 8.63% 4.45% 8.17% 3.5% 2.02% 1.62% 2.06%
2026/06/03 13.69% 11.49% 7.26% 8.95% 5.29% 6.98% 2.72% 2.79% 0.86% 3.23%
2026/06/04 13% 12.59% 6.81% 7.7% 5.25% 8.17% 2.99% 0.77% 1.67% 2.9%
2026/06/05 13.26% 12.17% 7.3% 8.01% 5.73% 7.25% 3.06% 2.01% 1.45% 1.78%
2026/06/06 14.07% 12.55% 7.23% 7.11% 5.06% 6.98% 3.01% 2.34% 1.41% 1.46%
2026/06/07 13.75% 12.76% 7.17% 7.33% 4.86% 6.93% 2.83% 2.73% 1.26% 2.32%
2026/06/08 13.66% 13.35% 8.32% 6.19% 4.9% 6.17% 2.83% 2.1% 3.35% 2.61%
2026/06/09 14.22% 12.13% 6.7% 5% 5.65% 7.38% 3.52% 2.17% 2.83% 3.05%
2026/06/10 12.61% 11.52% 8.24% 5.83% 5.46% 6.59% 3.52% 2.19% 3.52% 2.07%
2026/06/11 12.28% 11.61% 6.94% 5.92% 5.39% 6.71% 3.04% 2.38% 3.55% 2.13%
2026/06/12 12.14% 12.18% 7.17% 4.98% 5.32% 7.17% 3.4% 2.45% 3.1% 2.69%
2026/06/13 13.61% 11.89% 7.5% 4.81% 4.99% 5.78% 3.48% 2.52% 2.87% 3.33%
2026/06/14 14.41% 10.8% 6.33% 5.16% 4.3% 5.97% 3.09% 2.4% 3.06% 3.74%
2026/06/15 11.94% 10.27% 8.17% 4.13% 3.92% 7.31% 4.05% 2.67% 3.98% 3.95%
2026/06/16 13.3% 9.61% 9.23% 3.57% 4% 5.64% 2.94% 2.38% 3.56% 4.81%
2026/06/17 13.45% 10.3% 7.98% 3.74% 4.05% 6.54% 3.42% 3.07% 3.62% 3.97%
2026/06/18 12.4% 10.28% 8.21% 4.46% 3.87% 5.65% 3.78% 3.47% 3.88% 3.54%
2026/06/19 14.3% 10.44% 6.22% 5.69% 5.01% 6.8% 3.26% 2.36% 3.68% 2.64%
2026/06/20 15.37% 9.05% 6.77% 5.59% 5.9% 5.88% 2.95% 2.71% 3.33% 2.18%
2026/06/21 15.77% 8.45% 6.61% 5.48% 5.04% 5.64% 3.73% 3.74% 3.66% 2.52%
2026/06/22 14.37% 9.28% 6.81% 5.83% 4.42% 5.31% 3.57% 4.47% 3.02% 1.69%
2026/06/23 13.53% 9.14% 7.18% 5.64% 5.15% 5.46% 4.02% 4.79% 2.75% 2.06%
2026/06/24 12.63% 9.99% 6.74% 6.13% 5.3% 5.17% 4.08% 4.7% 2.56% 1.9%
2026/06/25 12.16% 8.97% 7.34% 5.72% 6.27% 5.24% 4.24% 4.92% 3.19% 1.64%
2026/06/26 12.02% 7.33% 8.12% 4.93% 6.33% 5.67% 4.43% 4.92% 3.48% 1.64%
2026/06/27 12.88% 9.45% 6.84% 3.71% 4.63% 4.28% 4.02% 5.51% 3.59% 1.54%
2026/06/28 12.18% 9.8% 6.92% 4.92% 4.96% 5.98% 4.37% 4.74% 2.89% 1.94%
2026/06/29 12.26% 8.99% 6.58% 5.46% 4.54% 5.16% 4.23% 4.62% 3.38% 2.1%
2026/06/30 11.98% 8.57% 7.23% 5.55% 5.36% 4.86% 4.65% 3.44% 3.29% 2.37%
  • expedia.com
  • priceline.com
  • southwest.com
  • kayak.com
  • cheapoair.com
  • enterprise.com
  • budget.com
  • aa.com
  • sixt.com
  • booking.com

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In June 2026, Expedia led with fluctuating spend shares, peaking mid-month. Priceline’s share declined steadily, while Southwest and Kayak showed mixed trends. Cheapoair and Enterprise maintained moderate shares. Budget, AA, Sixt, and Booking.com had lower, varied shares.

Market Exposure

Competitor Count for US Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1126
2026/06/02 977
2026/06/03 1081
2026/06/04 1033
2026/06/05 1028
2026/06/06 1030
2026/06/07 1034
2026/06/08 1071
2026/06/09 1052
2026/06/10 1039
2026/06/11 1032
2026/06/12 1019
2026/06/13 1008
2026/06/14 991
2026/06/15 986
2026/06/16 994
2026/06/17 989
2026/06/18 958
2026/06/19 955
2026/06/20 960
2026/06/21 960
2026/06/22 942
2026/06/23 958
2026/06/24 935
2026/06/25 914
2026/06/26 891
2026/06/27 917
2026/06/28 899
2026/06/29 926
2026/06/30 903

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June began with 1,126 advertisers, peaking early. A steady decline followed, ending at 903. The month showcased a dynamic shift, reflecting fluctuating advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for US Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aa.com 4.98%
united.com 1.66%
delta.com 0.45%
hertz.com 0.39%
budget.com 0.39%
expedia.com -0.86%
kayak.com -0.98%
southwest.com -1.3%
enterprise.com -1.57%
priceline.com -1.59%

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In the past month, aa.com soared with a 4.98% click share increase, while priceline.com dropped by 1.59%. United.com also rose by 1.66%, contrasting with enterprise.com’s 1.57% decline.

Campaign Efficiency

US Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date southwest.com expedia.com priceline.com cheapoair.com aa.com kayak.com enterprise.com sixt.com united.com booking.com
2026/06/01 11.51% 11.26% 10.99% 6.1% 3.62% 5.35% 5.78% 1.58% 1.75% 2.35%
2026/06/02 11.4% 11.06% 11.85% 5.11% 3.22% 6.46% 5.99% 1.53% 1.47% 2.28%
2026/06/03 11.31% 11.56% 11.24% 6.16% 3.96% 6.86% 4.99% 0.75% 1.31% 2.7%
2026/06/04 10.74% 12.11% 12.43% 6.63% 1.21% 5.6% 5.74% 1.53% 1.09% 2.34%
2026/06/05 11.1% 11.61% 12.04% 6.88% 2.98% 5.99% 5.07% 1.23% 1.75% 1.64%
2026/06/06 11.49% 12.05% 12.68% 5.87% 3.58% 5.51% 4.94% 1.17% 1.73% 1.22%
2026/06/07 10.89% 11.61% 12.25% 5.62% 4.29% 5.54% 4.59% 1.17% 1.8% 2.04%
2026/06/08 12.15% 12.15% 13.57% 6.39% 2.7% 4.87% 4.01% 3.3% 1.53% 2.42%
2026/06/09 10.74% 12.49% 11.91% 6.69% 4.2% 3.99% 5.06% 2.61% 1.04% 2.48%
2026/06/10 12.58% 10.57% 11.25% 6.51% 3.49% 4.71% 4.62% 3.57% 1.81% 1.65%
2026/06/11 11.32% 10.74% 11.34% 6.41% 3.1% 4.57% 4.58% 3.84% 1.84% 1.7%
2026/06/12 11.3% 10.67% 12.51% 6.66% 3.51% 3.87% 4.9% 3.43% 2.76% 2.27%
2026/06/13 12.04% 11.74% 11.05% 6.48% 3.9% 3.61% 3.98% 2.99% 4.09% 3.02%
2026/06/14 11.2% 12.74% 10.63% 5.08% 3.08% 4.08% 4.16% 3.09% 3.7% 3.34%
2026/06/15 12.45% 9.97% 9.96% 4.72% 4.76% 3.26% 5.12% 4.41% 2.2% 3.63%
2026/06/16 13.44% 11.82% 8.73% 4.98% 3.81% 2.65% 3.77% 3.43% 3.73% 4.73%
2026/06/17 12.6% 11.9% 9.53% 4.49% 5.2% 2.93% 4.41% 3.75% 2.85% 4.06%
2026/06/18 12.59% 10.96% 10.1% 4.17% 5.98% 3.46% 4.03% 3.94% 3.37% 3.22%
2026/06/19 10.93% 12.59% 10.31% 5.77% 3.47% 4.28% 4.7% 3.79% 3.13% 2.3%
2026/06/20 10.44% 12.48% 8.71% 7.29% 3.81% 4.24% 4.12% 3.48% 3.33% 2.46%
2026/06/21 10.22% 13.89% 7.98% 6.47% 5.81% 4.26% 4.01% 3.38% 4.31% 2.27%
2026/06/22 10.93% 12.5% 8.86% 4.84% 7.18% 4.21% 3.6% 3.13% 2.78% 1.4%
2026/06/23 11.61% 11.89% 9.11% 6.09% 6.21% 4.26% 3.75% 2.88% 2.98% 1.76%
2026/06/24 10.35% 10.27% 9.46% 6.61% 7.1% 4.46% 3.47% 3.06% 2.71% 1.51%
2026/06/25 11.56% 10.11% 8.44% 7.23% 7.73% 4.12% 3.51% 3.28% 3.28% 1.45%
2026/06/26 12.41% 10.25% 6.83% 7.46% 7.52% 3.64% 3.88% 3.47% 2.98% 1.47%
2026/06/27 10.95% 10.88% 9.38% 5.79% 7.92% 2.53% 3.04% 3.81% 3.85% 1.38%
2026/06/28 11.52% 10.21% 9.17% 6.21% 6.8% 3.57% 4.19% 2.7% 2.62% 1.67%
2026/06/29 9.98% 10.38% 8.62% 5.43% 6.91% 4.16% 3.77% 3.57% 2.34% 1.76%
2026/06/30 12.08% 9.99% 8.44% 6.65% 5.24% 4.6% 3.37% 3.36% 2.74% 2.04%
  • southwest.com
  • expedia.com
  • priceline.com
  • cheapoair.com
  • aa.com
  • kayak.com
  • enterprise.com
  • sixt.com
  • united.com
  • booking.com

Copyright © Adthena. All rights reserved.

In June 2026, Southwest.com saw fluctuating impressions, peaking mid-month at 13.44%. Expedia.com maintained a steady presence, while Priceline.com experienced a decline. Cheapoair.com and AA.com showed varied trends, with AA.com ending strong. Kayak.com and Enterprise.com had modest shares, and Sixt.com and United.com remained low. Booking.com had a mid-month peak but finished lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation - Last month
  1. 1
    American Airlines | AA Official Website https://www.aa.com

    Book flights on the official American Airlines website. Easy online booking. Plan your next journey with American Airlines official booking.

  2. 2
    Enterprise Rent-A-Car® https://www.enterprise.com

    Car Rentals - Reserve Online — Reserve a car with Enterprise® today & change or cancel a reservation for free. Book now! Choose...

  3. 3
    Book Your Flight - Airline Tickets, Airfare Deals https://www.expedia.com/flights/book_now

    Find & Compare Options and You Can Save Big! Flights on Expedia.

  4. 4
    Southwestern Air Flights - Book Before Fares Rise Again https://www.onetravel.com/

    Easy Cancellation Use Promo Code for Savings!

  5. 5
    Southwest Airlines® - Official - Low Fares & Nonstop Flights https://www.southwest.com

    Looking For Low Fares & Flexible With Travel Dates? Shop Our Low Fare Calendar Today!

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American Airlines emphasizes ease with official booking, while Enterprise Rent-A-Car highlights flexibility with free cancellations. Expedia promises savings through comparison, OneTravel urges quick booking to avoid fare hikes, and Southwest Airlines showcases low fares and flexibility.

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