Share of Clicks for top 10 US Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| priceline.com | 11.4 |
| expedia.com | 9.84 |
| southwest.com | 8.41 |
| kayak.com | 4.49 |
| cheapoair.com | 4.22 |
| aa.com | 4.2 |
| enterprise.com | 4.08 |
| turo.com | 3.35 |
| united.com | 3.14 |
| greyhound.com | 2.84 |
| others | 44.03 |
- priceline.com - 11.4%
- expedia.com - 9.84%
- southwest.com - 8.41%
- kayak.com - 4.49%
- cheapoair.com - 4.22%
- aa.com - 4.2%
- enterprise.com - 4.08%
- turo.com - 3.35%
- united.com - 3.14%
- greyhound.com - 2.84%
- others - 44.03%
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Priceline leads with 11.4% click share, followed by Expedia at 9.84%. Southwest and Kayak trail, while ‘others’ dominate with 44.03%.
Share of Spend for the top 10 US Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | priceline.com | expedia.com | southwest.com | kayak.com | aa.com | hertz.com | enterprise.com | cheapoair.com | turo.com | united.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 11.67% | 11.46% | 8.8% | 4.67% | 4.44% | 2.61% | 5.4% | 3.23% | 3.74% | 3.28% |
| 2025/10/02 | 11.04% | 11.1% | 8.76% | 4.76% | 3.89% | 2.68% | 5.29% | 3.74% | 3.09% | 3.72% |
| 2025/10/03 | 12.21% | 11.64% | 9.6% | 4.6% | 4.97% | 2.94% | 5.04% | 3.85% | 3.81% | 1.63% |
| 2025/10/04 | 10.94% | 11.66% | 8.7% | 4.17% | 4.87% | 3.03% | 4.48% | 3.75% | 4.18% | 2.98% |
| 2025/10/05 | 10.59% | 11.24% | 9% | 4.68% | 4.98% | 3.43% | 4.21% | 3.2% | 3.93% | 4.16% |
| 2025/10/06 | 12.3% | 12.62% | 8.22% | 4.93% | 3.71% | 3.13% | 4.43% | 4.08% | 3.32% | 2.01% |
| 2025/10/07 | 11.64% | 11.62% | 7.04% | 4.72% | 4.18% | 2.67% | 4.26% | 3.6% | 2.97% | 4.44% |
| 2025/10/08 | 10.93% | 9.48% | 7.54% | 4.17% | 4.82% | 3.12% | 4.91% | 3.06% | 3.31% | 6.14% |
| 2025/10/09 | 11.58% | 9.89% | 8.1% | 5.06% | 4.17% | 3.2% | 4.13% | 3.49% | 3.24% | 3.8% |
| 2025/10/10 | 12.04% | 9.79% | 7.86% | 4.87% | 4.64% | 2.24% | 3.7% | 4.02% | 2.95% | 3.81% |
| 2025/10/11 | 11.27% | 11.11% | 8.63% | 5.35% | 3.41% | 2.68% | 4.05% | 4.92% | 3.64% | 4.23% |
| 2025/10/12 | 11.19% | 10.26% | 7.77% | 4.71% | 4.59% | 3.85% | 3.85% | 3.76% | 3.5% | 4.9% |
| 2025/10/13 | 12.6% | 10.05% | 7.96% | 5.2% | 3.58% | 2.5% | 4.13% | 3.72% | 4.17% | 3.97% |
| 2025/10/14 | 12.82% | 9.96% | 8% | 5.28% | 3.76% | 3.29% | 3.91% | 3.7% | 4.04% | 3.58% |
| 2025/10/15 | 11.94% | 10.12% | 8.49% | 5.18% | 3.14% | 2.57% | 4.13% | 3.59% | 4.03% | 3.72% |
| 2025/10/16 | 11.74% | 10.26% | 7.69% | 5.34% | 4.22% | 3.15% | 4.09% | 3.67% | 3.96% | 2% |
| 2025/10/17 | 11.85% | 9.16% | 7.97% | 4.96% | 4.2% | 3.25% | 3.7% | 4.78% | 3.93% | 2.93% |
| 2025/10/18 | 11.59% | 9.18% | 8.29% | 5.65% | 4.41% | 3.23% | 4.32% | 4.53% | 3.77% | 1.84% |
| 2025/10/19 | 11.55% | 9.39% | 8.36% | 5.79% | 4.15% | 3.94% | 4.12% | 4.35% | 4% | 3.57% |
| 2025/10/20 | 11.7% | 9.72% | 8.27% | 7.3% | 4.11% | 4.33% | 5.05% | 3.69% | 3.79% | 1.69% |
| 2025/10/21 | 10.82% | 9.9% | 10.02% | 6.78% | 3.49% | 3.71% | 5.6% | 4.31% | 3.97% | 1.29% |
| 2025/10/22 | 12.23% | 9.82% | 7.84% | 5.97% | 3.28% | 4.76% | 5.01% | 4.38% | 3.84% | 1.67% |
| 2025/10/23 | 12.1% | 8.98% | 8.08% | 6.36% | 3.23% | 4.5% | 5.01% | 4.77% | 3.57% | 1.98% |
| 2025/10/24 | 11.16% | 9.21% | 8.73% | 5.17% | 4.48% | 4.17% | 4.49% | 4.21% | 3.24% | 1.82% |
| 2025/10/25 | 11.09% | 8.58% | 9.84% | 4.82% | 4.13% | 3.9% | 4.98% | 4.51% | 3.68% | 1.83% |
| 2025/10/26 | 11.79% | 8.63% | 9.08% | 5.29% | 4.93% | 3.35% | 4.21% | 4.14% | 4.26% | 1.84% |
| 2025/10/27 | 12.03% | 9.42% | 8.67% | 5.43% | 4% | 3.9% | 4.08% | 4.42% | 4.14% | 1.36% |
| 2025/10/28 | 11.84% | 11.03% | 8.04% | 5.86% | 3% | 4.65% | 4.02% | 4.55% | 4.64% | 1.41% |
| 2025/10/29 | 11.09% | 10.42% | 6.68% | 5.25% | 3.61% | 3.9% | 4.21% | 4.36% | 4.27% | 2.11% |
| 2025/10/30 | 11.41% | 8.51% | 9.39% | 5.44% | 3.71% | 3.9% | 4.4% | 4.63% | 4.48% | 1.5% |
| 2025/10/31 | 10.84% | 9.06% | 8.29% | 4.97% | 4.89% | 4.4% | 4.38% | 4.25% | 3.34% | 1.5% |
- priceline.com
- expedia.com
- southwest.com
- kayak.com
- aa.com
- hertz.com
- enterprise.com
- cheapoair.com
- turo.com
- united.com
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In October 2025, Priceline and Expedia led PPC spend, with Priceline peaking mid-month. Southwest saw fluctuations, while Kayak and AA maintained steady trends. Hertz and Enterprise showed consistent growth, and United’s spend decreased significantly.
Competitor Count for US Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 1126 |
| 2025/10/02 | 1141 |
| 2025/10/03 | 1149 |
| 2025/10/04 | 1119 |
| 2025/10/05 | 1140 |
| 2025/10/06 | 1173 |
| 2025/10/07 | 1150 |
| 2025/10/08 | 1128 |
| 2025/10/09 | 1121 |
| 2025/10/10 | 1128 |
| 2025/10/11 | 1133 |
| 2025/10/12 | 1090 |
| 2025/10/13 | 1120 |
| 2025/10/14 | 1139 |
| 2025/10/15 | 1110 |
| 2025/10/16 | 1113 |
| 2025/10/17 | 1106 |
| 2025/10/18 | 1121 |
| 2025/10/19 | 1126 |
| 2025/10/20 | 1131 |
| 2025/10/21 | 1062 |
| 2025/10/22 | 1061 |
| 2025/10/23 | 1080 |
| 2025/10/24 | 1121 |
| 2025/10/25 | 1094 |
| 2025/10/26 | 1089 |
| 2025/10/27 | 1094 |
| 2025/10/28 | 1116 |
| 2025/10/29 | 1125 |
| 2025/10/30 | 1121 |
| 2025/10/31 | 1119 |
Copyright © Adthena. All rights reserved.
October began with 1,126 advertisers, peaking at 1,173 on the 6th. Mid-month saw fluctuations, dropping to 1,062 on the 21st. The month concluded with 1,119 advertisers.
