Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 20.3968756468 |
| 79.6031243532 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 53 |
| 47 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| southwest.com | 16.05 |
| aa.com | 9.38 |
| expedia.com | 8.26 |
| enterprise.com | 7.77 |
| priceline.com | 5.03 |
| united.com | 4.83 |
| kayak.com | 4.18 |
| jetblue.com | 3.93 |
| cheapoair.com | 2.78 |
| budget.com | 2.55 |
| others | 35.24 |
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Southwest.com leads with 16.05% click share, followed by aa.com at 9.38%. Others dominate with 35.24%, highlighting diverse competition in the travel sector.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | priceline.com | southwest.com | kayak.com | cheapoair.com | enterprise.com | budget.com | aa.com | sixt.com | booking.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 13.59% | 10.91% | 7.37% | 7.29% | 5.02% | 8.03% | 3.41% | 2.24% | 1.61% | 2.83% |
| 2026/06/02 | 11.93% | 11.37% | 7.25% | 8.63% | 4.45% | 8.17% | 3.5% | 2.02% | 1.62% | 2.06% |
| 2026/06/03 | 13.69% | 11.49% | 7.26% | 8.95% | 5.29% | 6.98% | 2.72% | 2.79% | 0.86% | 3.23% |
| 2026/06/04 | 13% | 12.59% | 6.81% | 7.7% | 5.25% | 8.17% | 2.99% | 0.77% | 1.67% | 2.9% |
| 2026/06/05 | 13.26% | 12.17% | 7.3% | 8.01% | 5.73% | 7.25% | 3.06% | 2.01% | 1.45% | 1.78% |
| 2026/06/06 | 14.07% | 12.55% | 7.23% | 7.11% | 5.06% | 6.98% | 3.01% | 2.34% | 1.41% | 1.46% |
| 2026/06/07 | 13.75% | 12.76% | 7.17% | 7.33% | 4.86% | 6.93% | 2.83% | 2.73% | 1.26% | 2.32% |
| 2026/06/08 | 13.66% | 13.35% | 8.32% | 6.19% | 4.9% | 6.17% | 2.83% | 2.1% | 3.35% | 2.61% |
| 2026/06/09 | 14.22% | 12.13% | 6.7% | 5% | 5.65% | 7.38% | 3.52% | 2.17% | 2.83% | 3.05% |
| 2026/06/10 | 12.61% | 11.52% | 8.24% | 5.83% | 5.46% | 6.59% | 3.52% | 2.19% | 3.52% | 2.07% |
| 2026/06/11 | 12.28% | 11.61% | 6.94% | 5.92% | 5.39% | 6.71% | 3.04% | 2.38% | 3.55% | 2.13% |
| 2026/06/12 | 12.14% | 12.18% | 7.17% | 4.98% | 5.32% | 7.17% | 3.4% | 2.45% | 3.1% | 2.69% |
| 2026/06/13 | 13.61% | 11.89% | 7.5% | 4.81% | 4.99% | 5.78% | 3.48% | 2.52% | 2.87% | 3.33% |
| 2026/06/14 | 14.41% | 10.8% | 6.33% | 5.16% | 4.3% | 5.97% | 3.09% | 2.4% | 3.06% | 3.74% |
| 2026/06/15 | 11.94% | 10.27% | 8.17% | 4.13% | 3.92% | 7.31% | 4.05% | 2.67% | 3.98% | 3.95% |
| 2026/06/16 | 13.3% | 9.61% | 9.23% | 3.57% | 4% | 5.64% | 2.94% | 2.38% | 3.56% | 4.81% |
| 2026/06/17 | 13.45% | 10.3% | 7.98% | 3.74% | 4.05% | 6.54% | 3.42% | 3.07% | 3.62% | 3.97% |
| 2026/06/18 | 12.4% | 10.28% | 8.21% | 4.46% | 3.87% | 5.65% | 3.78% | 3.47% | 3.88% | 3.54% |
| 2026/06/19 | 14.3% | 10.44% | 6.22% | 5.69% | 5.01% | 6.8% | 3.26% | 2.36% | 3.68% | 2.64% |
| 2026/06/20 | 15.37% | 9.05% | 6.77% | 5.59% | 5.9% | 5.88% | 2.95% | 2.71% | 3.33% | 2.18% |
| 2026/06/21 | 15.77% | 8.45% | 6.61% | 5.48% | 5.04% | 5.64% | 3.73% | 3.74% | 3.66% | 2.52% |
| 2026/06/22 | 14.37% | 9.28% | 6.81% | 5.83% | 4.42% | 5.31% | 3.57% | 4.47% | 3.02% | 1.69% |
| 2026/06/23 | 13.53% | 9.14% | 7.18% | 5.64% | 5.15% | 5.46% | 4.02% | 4.79% | 2.75% | 2.06% |
| 2026/06/24 | 12.63% | 9.99% | 6.74% | 6.13% | 5.3% | 5.17% | 4.08% | 4.7% | 2.56% | 1.9% |
| 2026/06/25 | 12.16% | 8.97% | 7.34% | 5.72% | 6.27% | 5.24% | 4.24% | 4.92% | 3.19% | 1.64% |
| 2026/06/26 | 12.02% | 7.33% | 8.12% | 4.93% | 6.33% | 5.67% | 4.43% | 4.92% | 3.48% | 1.64% |
| 2026/06/27 | 12.88% | 9.45% | 6.84% | 3.71% | 4.63% | 4.28% | 4.02% | 5.51% | 3.59% | 1.54% |
| 2026/06/28 | 12.18% | 9.8% | 6.92% | 4.92% | 4.96% | 5.98% | 4.37% | 4.74% | 2.89% | 1.94% |
| 2026/06/29 | 12.26% | 8.99% | 6.58% | 5.46% | 4.54% | 5.16% | 4.23% | 4.62% | 3.38% | 2.1% |
| 2026/06/30 | 11.98% | 8.57% | 7.23% | 5.55% | 5.36% | 4.86% | 4.65% | 3.44% | 3.29% | 2.37% |
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In June 2026, Expedia led with fluctuating spend shares, peaking mid-month. Priceline’s share declined steadily, while Southwest and Kayak showed mixed trends. Cheapoair and Enterprise maintained moderate shares. Budget, AA, Sixt, and Booking.com had lower, varied shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1126 |
| 2026/06/02 | 977 |
| 2026/06/03 | 1081 |
| 2026/06/04 | 1033 |
| 2026/06/05 | 1028 |
| 2026/06/06 | 1030 |
| 2026/06/07 | 1034 |
| 2026/06/08 | 1071 |
| 2026/06/09 | 1052 |
| 2026/06/10 | 1039 |
| 2026/06/11 | 1032 |
| 2026/06/12 | 1019 |
| 2026/06/13 | 1008 |
| 2026/06/14 | 991 |
| 2026/06/15 | 986 |
| 2026/06/16 | 994 |
| 2026/06/17 | 989 |
| 2026/06/18 | 958 |
| 2026/06/19 | 955 |
| 2026/06/20 | 960 |
| 2026/06/21 | 960 |
| 2026/06/22 | 942 |
| 2026/06/23 | 958 |
| 2026/06/24 | 935 |
| 2026/06/25 | 914 |
| 2026/06/26 | 891 |
| 2026/06/27 | 917 |
| 2026/06/28 | 899 |
| 2026/06/29 | 926 |
| 2026/06/30 | 903 |
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June began with 1,126 advertisers, peaking early. A steady decline followed, ending at 903. The month showcased a dynamic shift, reflecting fluctuating advertiser engagement.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, aa.com soared with a 4.98% click share increase, while priceline.com dropped by 1.59%. United.com also rose by 1.66%, contrasting with enterprise.com’s 1.57% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | southwest.com | expedia.com | priceline.com | cheapoair.com | aa.com | kayak.com | enterprise.com | sixt.com | united.com | booking.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 11.51% | 11.26% | 10.99% | 6.1% | 3.62% | 5.35% | 5.78% | 1.58% | 1.75% | 2.35% |
| 2026/06/02 | 11.4% | 11.06% | 11.85% | 5.11% | 3.22% | 6.46% | 5.99% | 1.53% | 1.47% | 2.28% |
| 2026/06/03 | 11.31% | 11.56% | 11.24% | 6.16% | 3.96% | 6.86% | 4.99% | 0.75% | 1.31% | 2.7% |
| 2026/06/04 | 10.74% | 12.11% | 12.43% | 6.63% | 1.21% | 5.6% | 5.74% | 1.53% | 1.09% | 2.34% |
| 2026/06/05 | 11.1% | 11.61% | 12.04% | 6.88% | 2.98% | 5.99% | 5.07% | 1.23% | 1.75% | 1.64% |
| 2026/06/06 | 11.49% | 12.05% | 12.68% | 5.87% | 3.58% | 5.51% | 4.94% | 1.17% | 1.73% | 1.22% |
| 2026/06/07 | 10.89% | 11.61% | 12.25% | 5.62% | 4.29% | 5.54% | 4.59% | 1.17% | 1.8% | 2.04% |
| 2026/06/08 | 12.15% | 12.15% | 13.57% | 6.39% | 2.7% | 4.87% | 4.01% | 3.3% | 1.53% | 2.42% |
| 2026/06/09 | 10.74% | 12.49% | 11.91% | 6.69% | 4.2% | 3.99% | 5.06% | 2.61% | 1.04% | 2.48% |
| 2026/06/10 | 12.58% | 10.57% | 11.25% | 6.51% | 3.49% | 4.71% | 4.62% | 3.57% | 1.81% | 1.65% |
| 2026/06/11 | 11.32% | 10.74% | 11.34% | 6.41% | 3.1% | 4.57% | 4.58% | 3.84% | 1.84% | 1.7% |
| 2026/06/12 | 11.3% | 10.67% | 12.51% | 6.66% | 3.51% | 3.87% | 4.9% | 3.43% | 2.76% | 2.27% |
| 2026/06/13 | 12.04% | 11.74% | 11.05% | 6.48% | 3.9% | 3.61% | 3.98% | 2.99% | 4.09% | 3.02% |
| 2026/06/14 | 11.2% | 12.74% | 10.63% | 5.08% | 3.08% | 4.08% | 4.16% | 3.09% | 3.7% | 3.34% |
| 2026/06/15 | 12.45% | 9.97% | 9.96% | 4.72% | 4.76% | 3.26% | 5.12% | 4.41% | 2.2% | 3.63% |
| 2026/06/16 | 13.44% | 11.82% | 8.73% | 4.98% | 3.81% | 2.65% | 3.77% | 3.43% | 3.73% | 4.73% |
| 2026/06/17 | 12.6% | 11.9% | 9.53% | 4.49% | 5.2% | 2.93% | 4.41% | 3.75% | 2.85% | 4.06% |
| 2026/06/18 | 12.59% | 10.96% | 10.1% | 4.17% | 5.98% | 3.46% | 4.03% | 3.94% | 3.37% | 3.22% |
| 2026/06/19 | 10.93% | 12.59% | 10.31% | 5.77% | 3.47% | 4.28% | 4.7% | 3.79% | 3.13% | 2.3% |
| 2026/06/20 | 10.44% | 12.48% | 8.71% | 7.29% | 3.81% | 4.24% | 4.12% | 3.48% | 3.33% | 2.46% |
| 2026/06/21 | 10.22% | 13.89% | 7.98% | 6.47% | 5.81% | 4.26% | 4.01% | 3.38% | 4.31% | 2.27% |
| 2026/06/22 | 10.93% | 12.5% | 8.86% | 4.84% | 7.18% | 4.21% | 3.6% | 3.13% | 2.78% | 1.4% |
| 2026/06/23 | 11.61% | 11.89% | 9.11% | 6.09% | 6.21% | 4.26% | 3.75% | 2.88% | 2.98% | 1.76% |
| 2026/06/24 | 10.35% | 10.27% | 9.46% | 6.61% | 7.1% | 4.46% | 3.47% | 3.06% | 2.71% | 1.51% |
| 2026/06/25 | 11.56% | 10.11% | 8.44% | 7.23% | 7.73% | 4.12% | 3.51% | 3.28% | 3.28% | 1.45% |
| 2026/06/26 | 12.41% | 10.25% | 6.83% | 7.46% | 7.52% | 3.64% | 3.88% | 3.47% | 2.98% | 1.47% |
| 2026/06/27 | 10.95% | 10.88% | 9.38% | 5.79% | 7.92% | 2.53% | 3.04% | 3.81% | 3.85% | 1.38% |
| 2026/06/28 | 11.52% | 10.21% | 9.17% | 6.21% | 6.8% | 3.57% | 4.19% | 2.7% | 2.62% | 1.67% |
| 2026/06/29 | 9.98% | 10.38% | 8.62% | 5.43% | 6.91% | 4.16% | 3.77% | 3.57% | 2.34% | 1.76% |
| 2026/06/30 | 12.08% | 9.99% | 8.44% | 6.65% | 5.24% | 4.6% | 3.37% | 3.36% | 2.74% | 2.04% |
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In June 2026, Southwest.com saw fluctuating impressions, peaking mid-month at 13.44%. Expedia.com maintained a steady presence, while Priceline.com experienced a decline. Cheapoair.com and AA.com showed varied trends, with AA.com ending strong. Kayak.com and Enterprise.com had modest shares, and Sixt.com and United.com remained low. Booking.com had a mid-month peak but finished lower.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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American Airlines emphasizes ease with official booking, while Enterprise Rent-A-Car highlights flexibility with free cancellations. Expedia promises savings through comparison, OneTravel urges quick booking to avoid fare hikes, and Southwest Airlines showcases low fares and flexibility.
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How to use the US Travel Transportation June 2026 Report
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Data within the US Travel Transportation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Travel Transportation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Travel Transportation June 2026 Report aggregates data from across both device types and Google Shopping.
The US Travel Transportation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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