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UK Healthcare & Medical Medicines - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pharmacyonline.co.uk 10.51
vitabiotics.com 7.17
hollandandbarrett.com 6.46
chemist-4-u.com 6
numan.com 4.53
myjuniper.co.uk 4.39
ebay.co.uk 4.22
british-supplements.net 4.1
kingspharmacyonline.com 3.71
pharmica.uk 3.5
others 45.41

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In the competitive landscape of Google PPC ads, “pharmacyonline.co.uk” leads with a 10.51% click share. “Vitabiotics.com” follows at 7.17%, while “others” collectively dominate with 45.41%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pharmacyonline.co.uk myjuniper.co.uk kingspharmacyonline.com privatedoc.com numan.com pharmica.uk healthexpress.co.uk vitabiotics.com chemist-4-u.com farmeci.com
2025/04/01 20.64% 3.91% 5.65% 2.79% 9.15% 3.55% 4.17% 2.25% 8.57% 5.24%
2025/04/02 21.25% 1.96% 8.99% 1.75% 8.4% 2.8% 8.37% 1.67% 9.8% 8.31%
2025/04/03 19.95% 3.07% 10.63% 3.86% 5.53% 2.68% 8.29% 1.78% 10.38% 9.73%
2025/04/04 20.53% 4.84% 8.12% 0.77% 4.53% 2.98% 7.7% 1.72% 10.52% 10.73%
2025/04/05 25.81% 4.69% 10.77% 2.71% 5.79% 2.07% 3.01% 2.1% 8.98% 11.12%
2025/04/06 20.5% 8.93% 4.65% 1.99% 7.16% 3.09% 4.55% 2.2% 8.95% 10.4%
2025/04/07 23.31% 6.56% 6.71% 0.84% 8.35% 2.43% 2.95% 1.66% 5.16% 5.03%
2025/04/08 19.37% 8.1% 6.64% 4.34% 9.25% 2.54% 5.5% 2.44% 2.26% 5.57%
2025/04/09 21.86% 9.78% 8.86% 4.23% 9.27% 2.49% 4.68% 2.25% 2.46% 0.16%
2025/04/10 26.15% 8.16% 9.32% 2.76% 6.54% 2.66% 6.44% 1.73% 1.6% 0.69%
2025/04/11 18.32% 9.34% 6% 2.85% 6.28% 4.13% 6.73% 2.35% 2.16% 1.57%
2025/04/12 21.83% 8.64% 5.43% 9.53% 2.87% 2.71% 8.57% 2.04% 1.98% 0.22%
2025/04/13 23.13% 7.18% 9.04% 1.82% 7.6% 2.84% 4.93% 2.02% 2.46% 1.71%
2025/04/14 17.1% 12.36% 7.51% 4.42% 12.86% 2.72% 3.48% 1.48% 1.71% 0.32%
2025/04/15 21.06% 7.65% 11.49% 2.88% 14.92% 2.76% 3.58% 1.86% 1.88% 0.02%
2025/04/16 21.84% 12.26% 8.59% 1.69% 9.18% 2.47% 2.28% 2.49% 2.55% 1.39%
2025/04/17 22.44% 9.82% 12.45% 5.21% 6.39% 2.66% 0% 2.33% 1.4% 0.21%
2025/04/18 24.22% 9.2% 12.03% 4.3% 5.29% 2.39% 0.11% 1.82% 2.59% 0.23%
2025/04/19 29.01% 8.41% 12.44% 4.77% 4.57% 1.82% 0% 1.97% 1.56% 0.06%
2025/04/20 23.45% 11.93% 11.15% 4.26% 8.63% 2.01% 0.02% 1.91% 2.25% 0.32%
2025/04/21 20.39% 12.47% 8.47% 5.86% 7.96% 2.63% 0% 1.68% 2.69% 0.48%
2025/04/22 15.43% 11.52% 11.48% 11.85% 5.62% 2.55% 0% 1.95% 1.4% 0.1%
2025/04/23 20.06% 12.24% 7.14% 6.36% 9.41% 2.29% 0% 2.2% 1.51% 0.24%
2025/04/24 21.18% 10.75% 7.75% 5.66% 15.82% 2.49% 0% 1.5% 1.46% 0.16%
2025/04/25 24.75% 10.97% 7.89% 9.3% 11.24% 2.46% 0% 1.81% 1.77% 0.32%
2025/04/26 28.14% 10.46% 8.02% 7.51% 6.01% 2.75% 0% 1.98% 2.13% 1.73%
2025/04/27 23.39% 11.12% 10.65% 8.5% 9.39% 1.99% 0% 1.57% 1.68% 1.79%
2025/04/28 22.27% 12.86% 9.07% 6.85% 9.23% 2.65% 0% 1.89% 1.61% 0.16%
2025/04/29 22.2% 13.4% 8.08% 7.21% 12.48% 2.22% 1.61% 1.61% 1.28% 0.82%
2025/04/30 27.05% 11.33% 10.1% 5.74% 5.46% 2.98% 2.64% 2.41% 2.25% 0.68%

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April saw dynamic shifts in PPC spend share. Pharmacyonline.co.uk led with fluctuating dominance, peaking mid-month. Myjuniper.co.uk and kingspharmacyonline.com showed consistent growth. Healthexpress.co.uk and farmeci.com experienced notable declines. The month concluded with pharmacyonline.co.uk maintaining the lead.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 363
2025/04/02 362
2025/04/03 367
2025/04/04 343
2025/04/05 337
2025/04/06 363
2025/04/07 346
2025/04/08 337
2025/04/09 352
2025/04/10 342
2025/04/11 336
2025/04/12 336
2025/04/13 352
2025/04/14 357
2025/04/15 323
2025/04/16 321
2025/04/17 361
2025/04/18 303
2025/04/19 381
2025/04/20 374
2025/04/21 359
2025/04/22 374
2025/04/23 373
2025/04/24 376
2025/04/25 371
2025/04/26 374
2025/04/27 374
2025/04/28 376
2025/04/29 379
2025/04/30 365

Copyright © Adthena. All rights reserved.

April began with 363 advertisers, fluctuating mid-month, reaching a low of 303 on April 18. The month concluded strongly at 365, indicating a resilient recovery.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
myjuniper.co.uk 1.85%
privatedoc.com 1.33%
hollandandbarrett.com 1.12%
simpleonlinepharmacy.co.uk 0.85%
mylondonpharmacy.co.uk 0.79%
vitabiotics.com -0.58%
visionpharmacy.com -0.63%
chemist-4-u.com -1.57%
farmeci.com -2.54%
healthexpress.co.uk -3.95%

Copyright © Adthena. All rights reserved.

In the past month, myjuniper.co.uk led with a 1.85% click share increase, while healthexpress.co.uk saw a 3.95% decline.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date pharmacyonline.co.uk myjuniper.co.uk vitabiotics.com chemist-4-u.com kingspharmacyonline.com hollandandbarrett.com pharmica.uk british-supplements.net ebay.co.uk numan.com
2025/04/01 10.41% 2.23% 5.16% 9% 2.59% 5.04% 3.68% 5.07% 3.88% 5.72%
2025/04/02 11% 1.33% 4.37% 9.86% 4.52% 4.44% 3.15% 2.93% 3.18% 4.85%
2025/04/03 10.41% 1.83% 4.1% 10.13% 4.85% 4.24% 3.21% 4.74% 3.57% 3.78%
2025/04/04 10.32% 2.83% 4.09% 9.73% 4.26% 4.84% 3.94% 4.37% 3.39% 3.19%
2025/04/05 11.79% 2.69% 5.26% 8.81% 4.96% 3.79% 2.66% 4.98% 4.2% 3.26%
2025/04/06 11.13% 4.13% 4.68% 8.53% 2.77% 3.89% 3.32% 5.02% 5.01% 3.49%
2025/04/07 10.29% 3.67% 4.31% 6.03% 2.91% 5.81% 3.49% 4.16% 4.2% 4.22%
2025/04/08 11.89% 3.8% 4.09% 4.73% 3.7% 6.18% 2.58% 3.46% 6.45% 3.87%
2025/04/09 11.04% 4.19% 4.84% 5.35% 4.5% 5.52% 3% 5.78% 4.55% 3.89%
2025/04/10 12.16% 4.11% 4.06% 4.18% 4.49% 5.67% 3.21% 5.7% 3.94% 3.36%
2025/04/11 8.67% 3.79% 4.27% 4.34% 3.33% 5.46% 4.01% 5.29% 4.46% 2.76%
2025/04/12 9.49% 4.55% 4.58% 4.77% 2.89% 6.13% 3.38% 6.81% 3.4% 1.6%
2025/04/13 10.5% 3.39% 4.31% 5.31% 4.51% 6.07% 3.79% 3.97% 4.71% 3.59%
2025/04/14 8.61% 5.93% 3.5% 4.52% 4% 6.4% 3.58% 5.26% 4.59% 5.79%
2025/04/15 11.43% 4.25% 4.04% 4.61% 5.55% 6.82% 3.41% 4.72% 4.02% 6.86%
2025/04/16 10.4% 5.72% 5.04% 5.61% 3.96% 5.61% 3.28% 5.33% 3.99% 3.61%
2025/04/17 9.2% 5.03% 5.33% 4.73% 4.25% 5.9% 3.45% 6.43% 3.61% 2.73%
2025/04/18 11.3% 4.89% 3.95% 6.84% 5.5% 4.71% 3.84% 6.39% 3.54% 2.09%
2025/04/19 12.36% 4.65% 4.88% 5.07% 6.8% 6.13% 2.74% 5.13% 3.1% 1.96%
2025/04/20 10.63% 6.11% 4.35% 5.88% 4.91% 5.69% 2.93% 5.3% 5.08% 3.48%
2025/04/21 8.61% 5.5% 3.28% 5.98% 4.01% 6.92% 3.08% 6% 4.48% 2.86%
2025/04/22 8.21% 5.92% 4.01% 4.3% 6.18% 6.93% 3.18% 5% 4.11% 2.37%
2025/04/23 9.8% 5.37% 4.7% 3.92% 3.6% 7.29% 3.19% 5.3% 4.4% 3.9%
2025/04/24 10.62% 5.4% 3.43% 3.6% 3.89% 5.47% 3.47% 4.93% 4.31% 7.97%
2025/04/25 11.04% 6.17% 4.37% 4.4% 3.56% 7.13% 3.46% 4.53% 3.49% 5.46%
2025/04/26 11.45% 5.49% 4.49% 6.17% 3.42% 9.11% 3.4% 4.05% 3.82% 3.51%
2025/04/27 10.8% 6.32% 4.1% 4.94% 4.76% 7.94% 2.9% 4.24% 4.61% 4.94%
2025/04/28 11.78% 6.94% 4.36% 4.15% 4.33% 5.74% 3.65% 3.75% 4.8% 4.98%
2025/04/29 10.48% 7.53% 4.08% 3.28% 4.25% 4.06% 3.68% 3.96% 3.92% 6.62%
2025/04/30 11.84% 6.59% 5.19% 5.13% 4.75% 4.05% 4.04% 3.9% 3.78% 3.31%

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April saw dynamic shifts in PPC impressions. Pharmacyonline.co.uk led with fluctuating shares, peaking mid-month. Myjuniper.co.uk steadily climbed, while vitabiotics.com experienced volatility. Chemist-4-u.com and kingspharmacyonline.com showed mixed trends. Hollandandbarrett.com surged late April, finishing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Buy Weight Loss Injection Pens - Hassle Free Weight Loss Bundle https://www.my-bmi.co.uk

    Trusted & Regulated Pharmacy | Feel Better For Less With Bundles | Discreet Delivery. Receive Your...

  2. 2
    Now £125, Was £189 - Full Program From £125 https://www.myjuniper.co.uk › weight-loss › treatment

    Juniper members were 4.5x more likely to lose significant weight. Peer reviewed program.

  3. 3
    Was £209, Now £125 - Free Next-Day UK Delivery https://www.numan.com › weight-loss-uk › obesity-program

    Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss.

  4. 4
    Morning After Pill Only £17.99 https://www.pharmica.uk

    Same Day Discreet Delivery — Buy Emergency Contraception Online. Free, Fast Prescription. Prevent Pregnancy Tablet. Lowest UK Price Guarantee. Trusted UK Pharmacy. Buy...

  5. 5
    No Appointment Necessary - Now £139.00, Get 10% Off https://www.yourmedicals.co.uk › weight-loss › treatment

    Our treatments are supported by clinical evidence & offer significant weight loss benefits. Weight Loss...

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In the competitive landscape of weight loss and healthcare, advertisers like My-BMI, MyJuniper, and Numan emphasize affordability and effectiveness. My-BMI offers hassle-free bundles, while MyJuniper and Numan highlight significant weight loss results and reduced prices. Pharmica and YourMedicals focus on convenience and clinical support, ensuring discreet, trusted services.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.