US Finance Investing - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.330030916
49.669969084
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 3%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fidelity.com 11.7
apmex.com 11.41
schwab.com 11.25
jmbullion.com 8.71
etrade.com 8.07
robinhood.com 3.43
nerdwallet.com 2.87
moneymetals.com 2.56
investor.vanguard.com 1.68
direxion.com 1.55
others 36.77
  • fidelity.com - 11.7%
  • apmex.com - 11.41%
  • schwab.com - 11.25%
  • jmbullion.com - 8.71%
  • etrade.com - 8.07%
  • robinhood.com - 3.43%
  • nerdwallet.com - 2.87%
  • moneymetals.com - 2.56%
  • investor.vanguard.com - 1.68%
  • direxion.com - 1.55%
  • others - 36.77%

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In the PPC landscape, Fidelity leads with 11.7% click share, closely followed by APMEX and Schwab. Notably, ‘others’ dominate with 36.77%.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nerdwallet.com fidelity.com interactivebrokers.com bestmoney.com forbes.com forex.com schwab.com jmbullion.com apmex.com capitalone.com
2026/08/01 6.06% 9.6% 2.81% 5.18% 4.65% 2.91% 4.15% 2.43% 1.85% 3.53%
2026/08/02 6.68% 7.88% 2.53% 4.37% 5.59% 2.49% 3.53% 2.35% 1.37% 3.05%
2026/08/03 5.86% 11.12% 5.51% 4.55% 3.14% 2.76% 4.45% 2.8% 2.19% 2.22%
2026/08/04 5.22% 12.31% 5.23% 5.1% 4.67% 1.61% 5.7% 3.24% 1.47% 3.11%
2026/08/05 6.36% 8.35% 2.51% 6.27% 2.82% 2.74% 5.72% 1.61% 2.21% 3.34%
2026/08/06 7.94% 7.45% 2.23% 5.12% 3.59% 2.9% 5.42% 1.98% 2.97% 3.23%
2026/08/07 8.37% 6.59% 2.09% 5.15% 4.79% 3.49% 5.02% 3.07% 2% 2.46%
2026/08/08 9.14% 9.39% 2.16% 2.14% 2.65% 4.09% 4.8% 5.02% 2.59% 1.9%
2026/08/09 6.57% 7.04% 2.67% 3.12% 2.34% 4.87% 4.16% 4.25% 2.34% 2.2%
2026/08/10 7.92% 7.59% 2.57% 3.2% 5.4% 5.54% 4.15% 2.49% 1.53% 3.49%
2026/08/11 9.14% 6.5% 2.66% 5.98% 4.68% 4.44% 4.09% 2.55% 2.84% 2.58%
2026/08/12 11.89% 8.12% 2.57% 6% 6% 4.26% 4.12% 2.51% 2.3% 3.37%
2026/08/13 10.25% 6.27% 3.72% 8.39% 6.02% 4.3% 4.27% 2.3% 3.44% 3.66%
2026/08/14 8.45% 8.87% 3.03% 4.94% 4.56% 4.78% 4.11% 2.56% 2.39% 2.96%
2026/08/15 9.82% 7.76% 2.72% 3.45% 4.28% 4.81% 4.6% 4.45% 2.46% 2.54%
2026/08/16 8.15% 6.8% 2.54% 3.97% 5.47% 4.71% 4.48% 3.02% 2.51% 3.04%
2026/08/17 5.21% 8.74% 2.35% 7% 3.88% 4.74% 4.18% 1.78% 2.46% 2.62%
2026/08/18 9.39% 8.56% 1.94% 5.9% 4.49% 6.82% 3.42% 2.6% 1.84% 4.21%
2026/08/19 7.94% 7.73% 1.43% 4.01% 7.14% 6.03% 3.76% 2.51% 2.06% 2.43%
2026/08/20 8.26% 8.67% 1.9% 6.08% 3.3% 4.49% 3.71% 2.56% 3.16% 2.39%
2026/08/21 8.2% 7.99% 2.06% 7.88% 3.83% 4.45% 4.05% 2.91% 2.55% 4.68%
2026/08/22 10% 7.62% 3.63% 4.48% 5.27% 4.25% 4.25% 3.47% 2.69% 3.32%
2026/08/23 9.35% 9.32% 2.14% 5.96% 1.84% 4.3% 3.04% 3.15% 2.96% 2.07%
2026/08/24 9.78% 8.16% 2.32% 4.64% 4.92% 3.99% 4.3% 2.37% 2.32% 1.95%
2026/08/25 7.61% 7.93% 2.87% 4.35% 3.15% 4.41% 5.25% 3.58% 2.74% 2.21%
2026/08/26 7.32% 7.25% 2.22% 6.08% 4.82% 4.13% 4.33% 3.18% 3.12% 3.13%
2026/08/27 7.24% 8.51% 2.29% 4.92% 5.25% 4.52% 4.61% 2.65% 3.05% 3.09%
2026/08/28 7.82% 5.5% 3.98% 5.34% 3.89% 4.09% 3.83% 2.87% 2.58% 2.39%
2026/08/29 6.06% 6.72% 6% 4.5% 3.02% 4.54% 4.4% 3.03% 2.48% 2.03%
2026/08/30 6.98% 5.98% 7.22% 5.24% 2.73% 5.1% 4.03% 2.91% 2.64% 2.58%
2026/08/31 10.03% 6.29% 6.03% 4.57% 3.87% 3.23% 2.88% 2.58% 2.23% 1.81%
  • nerdwallet.com
  • fidelity.com
  • interactivebrokers.com
  • bestmoney.com
  • forbes.com
  • forex.com
  • schwab.com
  • jmbullion.com
  • apmex.com
  • capitalone.com

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In August 2026, Nerdwallet’s PPC spend share fluctuated, peaking at 11.89% mid-month. Fidelity’s share started strong, then declined. Interactive Brokers saw a late surge. Bestmoney and Forbes experienced varied trends, while Forex and Schwab remained steady. JMBullion and Apmex showed minor fluctuations. Capital One’s share decreased towards month-end.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1085
2026/08/02 1098
2026/08/03 1049
2026/08/04 1080
2026/08/05 922
2026/08/06 908
2026/08/07 891
2026/08/08 857
2026/08/09 849
2026/08/10 891
2026/08/11 913
2026/08/12 891
2026/08/13 860
2026/08/14 863
2026/08/15 824
2026/08/16 849
2026/08/17 851
2026/08/18 808
2026/08/19 770
2026/08/20 819
2026/08/21 831
2026/08/22 805
2026/08/23 817
2026/08/24 833
2026/08/25 783
2026/08/26 788
2026/08/27 815
2026/08/28 841
2026/08/29 830
2026/08/30 813
2026/08/31 804

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August began with 1,085 advertisers, peaking at 1,098. A decline followed, reaching 804 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
etrade.com 2.58%
robinhood.com 1.1%
apmex.com 0.61%
nasdaq.com 0.33%
neosfunds.com 0.24%
nerdwallet.com -0.26%
chase.com -0.29%
yahoo.com -0.41%
fidelity.com -0.85%
schwab.com -1.5%

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E*TRADE surged with a 2.58% click share increase, while Schwab faced a 1.5% decline. Robinhood gained 1.1%, contrasting Fidelity’s 0.85% drop.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date interactivebrokers.com jmbullion.com schwab.com apmex.com nerdwallet.com direxion.com fidelity.com etrade.com forbes.com moneymetals.com
2026/08/01 3.15% 5.59% 6.32% 4.94% 3.95% 2.28% 5.93% 3.49% 2.98% 6.88%
2026/08/02 2.85% 6.11% 5.05% 3.32% 3.95% 4.34% 4.64% 3.4% 3.32% 8.58%
2026/08/03 6.83% 7.3% 6.47% 5.54% 3.57% 0.93% 5.86% 3.2% 2.5% 5.95%
2026/08/04 6.25% 7.93% 8.29% 3.66% 3.06% 2.08% 7.94% 2.99% 2.83% 4.15%
2026/08/05 3.02% 4.19% 7.12% 6% 4.43% 2.85% 5.67% 2.49% 2.03% 2.5%
2026/08/06 1.53% 5.35% 9.12% 6.91% 4.47% 4.48% 4.89% 2.3% 2.2% 3.26%
2026/08/07 1.69% 8.46% 7.49% 4.95% 4.98% 3.39% 4.42% 2.82% 3.13% 6.02%
2026/08/08 1.52% 13.71% 7% 5.85% 5.87% 4.64% 6.44% 1.68% 1.71% 4.31%
2026/08/09 1.8% 10.88% 6.06% 5.29% 4.04% 5.69% 4.01% 3.65% 1.68% 3.99%
2026/08/10 2.19% 6.14% 6.56% 4.07% 5.25% 5.14% 5.85% 2.37% 3.73% 1.86%
2026/08/11 2.54% 6.98% 5.45% 7.09% 5.81% 3.05% 4.85% 2.59% 3.28% 2.37%
2026/08/12 1.85% 7.72% 7.7% 6.49% 7.44% 3.61% 6.62% 2.82% 4.19% 1.11%
2026/08/13 5.59% 6.77% 6.08% 8.98% 6.04% 3.82% 5.76% 2.25% 3.94% 1.12%
2026/08/14 2.25% 6.54% 7.57% 5.55% 5.14% 3.21% 6.93% 2.8% 3.38% 3.97%
2026/08/15 2.02% 10.64% 7.08% 5.86% 5.32% 3.54% 5.29% 3.28% 2.69% 8.39%
2026/08/16 1.92% 7.61% 6.59% 6.37% 4.77% 4.29% 5.23% 3.01% 3.5% 6.43%
2026/08/17 1.48% 5.21% 6.71% 6.62% 3.38% 2.6% 6.92% 1.83% 2.64% 6.65%
2026/08/18 1.13% 6.29% 5.86% 3.96% 5.38% 2.48% 6.21% 3% 3.22% 4.01%
2026/08/19 0.98% 7% 7.01% 5.3% 5.24% 3.64% 6.88% 2.35% 5.29% 4.34%
2026/08/20 1.22% 6.81% 5.85% 7.98% 4.62% 4.93% 7.05% 2.59% 2.36% 6.09%
2026/08/21 1.31% 8.19% 6.18% 6.52% 4.81% 4.49% 7.06% 3.17% 2.4% 4.44%
2026/08/22 3.45% 9.09% 7.16% 6.57% 5.47% 2.78% 5.53% 3.34% 3.73% 4.57%
2026/08/23 1.7% 8.18% 5% 7.05% 5.15% 6.14% 6.04% 3.49% 1.46% 3.86%
2026/08/24 1.66% 7.09% 8.98% 5.84% 5.62% 4.39% 5.36% 3.47% 3.32% 1.73%
2026/08/25 2.96% 9.07% 9.21% 6.41% 3.92% 4.79% 5.16% 2.67% 2.15% 5.47%
2026/08/26 1.91% 8.1% 6.47% 7.69% 4.12% 3.69% 5.79% 2.82% 2.92% 4.07%
2026/08/27 1.75% 6.42% 9.14% 7.26% 3.95% 3.52% 6.46% 4.25% 3.44% 2.86%
2026/08/28 5.1% 7.14% 5.96% 5.72% 4.01% 5.63% 4.24% 3.94% 2.46% 3.51%
2026/08/29 8.28% 7.13% 7.75% 5.28% 3.09% 3.94% 4.45% 3.65% 1.77% 2.3%
2026/08/30 8.62% 6.88% 6.45% 6.03% 3.73% 4.6% 5.02% 2.88% 1.85% 2.91%
2026/08/31 7.55% 6.94% 6.3% 5.75% 5.32% 4.61% 4.57% 3.26% 2.51% 2.49%
  • interactivebrokers.com
  • jmbullion.com
  • schwab.com
  • apmex.com
  • nerdwallet.com
  • direxion.com
  • fidelity.com
  • etrade.com
  • forbes.com
  • moneymetals.com

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In August 2026, Interactive Brokers saw fluctuating impressions, peaking at 8.62% on the 30th. JM Bullion maintained strong visibility, while Schwab and Fidelity showed consistent presence. The month concluded with diverse advertiser dynamics.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    $500K Minimum - Wealth Management Chandler - You're a Person, Not a Number https://www.godseyandgibb.com › phoenix-az

    We have 40 years of experience helping affluent families reach their retirement goals. Work with a dedicated advisor and enjoy our in-house investment expertise. 5-Star Reviews. Always a Phone Call Away. No Proprietary Products.

  2. 2
    Silver Price Today | Silver Price Chart https://www.jmbullion.com › silver › price-chart

    Use silver price charts to review live, spot, and historical data.

  3. 3
    See Today's Silver Spot Price | Money Metals Exchange https://www.moneymetals.com

    Buy Silver Rounds & Coins with Money Metals Exchange, The Most Trusted in the Industry.

  4. 4
    S&P 500 High Income ETF | Explore SPYI https://www.neosfunds.com

    SPYI seeks high monthly income, tax efficiency and upside potential from the S&P 500. Explore the NEOS S&P 500 High Income ETF (SPYI).

  5. 5
    Charles Schwab® Stock Trading | Buy & Sell Stocks With Schwab® https://www.schwab.com

    Our Stock Research And Trading Tools Are Designed For Both New and Experienced Investors. Analyze Your Trading Performance And Get Real-Time Streaming Quotes With Charles Schwab®.

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In the competitive world of finance, Godsey & Gibb stands out with a personal touch, emphasizing their 40-year legacy in wealth management. Meanwhile, JM Bullion and Money Metals Exchange captivate with real-time silver insights, catering to precious metal enthusiasts. NEOS Funds offers a unique S&P 500 ETF, promising high income and tax efficiency. Charles Schwab empowers investors with robust trading tools, appealing to both novices and seasoned traders.

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