US Finance Investing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.4886079638
64.5113920362
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 25%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
schwab.com 12.64
fidelity.com 8.52
apmex.com 7.49
moneymetals.com 7.45
etrade.com 7.26
jmbullion.com 6.54
robinhood.com 3.89
investor.vanguard.com 3.87
nerdwallet.com 2.87
bankrate.com 1.47
others 38
  • schwab.com - 12.64%
  • fidelity.com - 8.52%
  • apmex.com - 7.49%
  • moneymetals.com - 7.45%
  • etrade.com - 7.26%
  • jmbullion.com - 6.54%
  • robinhood.com - 3.89%
  • investor.vanguard.com - 3.87%
  • nerdwallet.com - 2.87%
  • bankrate.com - 1.47%
  • others - 38%

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In the PPC landscape, Schwab leads with 12.64% click share, followed by Fidelity at 8.52%. ‘Others’ collectively dominate with 38%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nerdwallet.com fidelity.com schwab.com bestmoney.com investor.vanguard.com chase.com marcus.com robinhood.com moneymetals.com capitalone.com
2026/04/01 7.67% 5.46% 4.24% 6.37% 4.09% 2.51% 3.27% 2.43% 6.68% 5.7%
2026/04/02 6.98% 6.07% 5.01% 6.53% 4.62% 2.84% 3.22% 2.3% 6.01% 3.16%
2026/04/03 9.01% 5.82% 5.65% 6.56% 4.63% 2.32% 2.61% 3% 4.63% 3.68%
2026/04/04 6.52% 5.78% 6.47% 4.41% 5.27% 1.57% 3.53% 4.1% 6.61% 3.43%
2026/04/05 7.84% 5.12% 6.12% 5% 5.01% 1.53% 3.03% 3.97% 7.4% 2.65%
2026/04/06 9.69% 5.34% 4.5% 5.65% 4.25% 2.21% 2.43% 2.24% 6.45% 3.56%
2026/04/07 8.58% 5.49% 5.11% 5.09% 4.5% 2.68% 3.04% 2.28% 4.91% 3.18%
2026/04/08 8.45% 6.14% 4.5% 4.61% 4.65% 2.89% 3.24% 2.29% 6.32% 3.16%
2026/04/09 6.9% 6.02% 5.21% 5.1% 4.11% 4.01% 3.61% 2.16% 4.67% 2.41%
2026/04/10 7.23% 5.63% 4.64% 3.94% 4.2% 3.56% 3.01% 2.35% 8.93% 3.25%
2026/04/11 5.02% 6.25% 5.8% 3.09% 4.95% 3.33% 2.93% 3.16% 10.7% 3.29%
2026/04/12 8.53% 5.43% 5.78% 4.25% 4.62% 2.24% 2.6% 2.48% 5.61% 4.03%
2026/04/13 5.13% 6.46% 4.99% 4.51% 4.02% 2.94% 3.17% 2.85% 5.06% 3.52%
2026/04/14 8.87% 5.26% 4.53% 3.83% 3.51% 2.98% 3.37% 3.03% 4.64% 3.09%
2026/04/15 7.17% 5.05% 4.15% 4.5% 3.04% 3.23% 3.13% 2.03% 3.35% 3.48%
2026/04/16 8.48% 6.37% 3.89% 4.08% 3.89% 3.79% 3.04% 2.61% 5.67% 3.71%
2026/04/17 9.37% 6.36% 4.34% 4.94% 3.56% 4.39% 3.19% 2.04% 4.83% 2.97%
2026/04/18 9.36% 5.4% 4.98% 3.07% 4.43% 4.49% 3.62% 4% 3.19% 2.63%
2026/04/19 6.85% 5.74% 5.09% 3.54% 4.08% 4.28% 3.8% 3.36% 4.24% 2.54%
2026/04/20 7.57% 6.32% 4.14% 6.5% 3.62% 4.48% 2.86% 3.25% 1.72% 3.48%
2026/04/21 9.87% 6.14% 3.62% 4.56% 3.17% 3.69% 2.58% 2.43% 1.54% 2.1%
2026/04/22 7.19% 6.26% 3.85% 4.84% 3.07% 3.98% 2.47% 2.74% 1.99% 2.23%
2026/04/23 8.12% 6.2% 3.96% 5.28% 3.13% 3.03% 2.38% 2.42% 3.14% 1.6%
2026/04/24 8.45% 6.78% 3.61% 3.42% 2.89% 2.75% 2.44% 2.96% 2.65% 2.29%
2026/04/25 7.34% 6.13% 5.21% 3.47% 3.78% 2.49% 3.58% 2.48% 4.86% 3.42%
2026/04/26 7.27% 6.08% 5.21% 3.07% 3.49% 2.51% 3.2% 2.55% 4.06% 2.14%
2026/04/27 6.84% 6.09% 4.01% 3.35% 3.68% 2.59% 3.21% 2.41% 2.36% 1.71%
2026/04/28 8.59% 5.73% 2.92% 3.53% 3.36% 2.83% 2.21% 3.55% 1.85% 2.24%
2026/04/29 5.46% 7.14% 3.86% 2.99% 3.46% 3.07% 4.1% 3.33% 3.25% 1.94%
2026/04/30 7.62% 6.29% 4.4% 4.2% 3.62% 2.63% 2.53% 2.52% 2.34% 2.31%
  • nerdwallet.com
  • fidelity.com
  • schwab.com
  • bestmoney.com
  • investor.vanguard.com
  • chase.com
  • marcus.com
  • robinhood.com
  • moneymetals.com
  • capitalone.com

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Nerdwallet.com led April with fluctuating spend shares, peaking at 9.87%. Fidelity.com maintained steady growth, while Schwab.com saw a decline. Moneymetals.com experienced volatility, ending lower.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1013
2026/04/02 1012
2026/04/03 1032
2026/04/04 1027
2026/04/05 1061
2026/04/06 1080
2026/04/07 1059
2026/04/08 1046
2026/04/09 1036
2026/04/10 1053
2026/04/11 1020
2026/04/12 1054
2026/04/13 1054
2026/04/14 1046
2026/04/15 1052
2026/04/16 1007
2026/04/17 1013
2026/04/18 1015
2026/04/19 1023
2026/04/20 1049
2026/04/21 1036
2026/04/22 1036
2026/04/23 1007
2026/04/24 1014
2026/04/25 1024
2026/04/26 1034
2026/04/27 1039
2026/04/28 1031
2026/04/29 1030
2026/04/30 1007

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April saw fluctuating advertiser numbers, peaking at 1,080 on April 6. The month concluded with a dip to 1,007, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
etrade.com 1.31%
cit.com 0.98%
robinhood.com 0.84%
fidelity.com 0.69%
bankrate.com 0.53%
investor.vanguard.com -0.38%
apmex.com -0.57%
schwab.com -0.79%
top10goldinvestments.com -0.9%
moneymetals.com -4.15%

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E*TRADE surged with a 1.31% click share increase, while Money Metals saw a significant drop of 4.15%.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date moneymetals.com schwab.com fidelity.com nerdwallet.com etrade.com investor.vanguard.com bestmoney.com robinhood.com jmbullion.com apmex.com
2026/04/01 15.55% 6.19% 4.43% 3.21% 3.26% 3.49% 3.87% 2.48% 1.81% 3.42%
2026/04/02 14.98% 7.11% 5.64% 3.32% 1.96% 3.96% 4% 2.11% 3.34% 2.8%
2026/04/03 11.12% 7.75% 5.57% 3.84% 1.38% 3.96% 4.11% 2.9% 3.12% 2.25%
2026/04/04 13.08% 9.6% 4.91% 2.82% 3.94% 4.13% 2.57% 3.74% 4.01% 2.37%
2026/04/05 15.21% 7.66% 4.04% 3.19% 3.81% 3.94% 3.11% 3.29% 5.24% 3.64%
2026/04/06 16.57% 6.03% 4% 3.52% 3.5% 3.59% 3.07% 1.74% 2.19% 5.09%
2026/04/07 11.19% 6.4% 4.36% 3.26% 3.4% 3.64% 2.89% 2.11% 4.61% 4.28%
2026/04/08 14.78% 5.76% 4.61% 3.39% 3.54% 4.02% 2.81% 2.28% 3.1% 3.63%
2026/04/09 10.66% 7.65% 4.93% 3.28% 3.82% 3.61% 3.04% 2.29% 4.17% 3.65%
2026/04/10 20.3% 4.78% 4.3% 3.04% 3.04% 3.25% 2.19% 2% 3.25% 3.6%
2026/04/11 22.87% 7.55% 4.65% 1.92% 2.79% 3.47% 1.6% 2.69% 6.32% 3.57%
2026/04/12 12.31% 8.08% 4.54% 3.55% 2.49% 3.84% 2.57% 2.38% 6.39% 4.24%
2026/04/13 11.51% 6.88% 5.55% 2.57% 2.84% 3.21% 2.7% 2.44% 3.79% 3.38%
2026/04/14 11.13% 6.21% 4.39% 3.76% 3.18% 3.04% 2.41% 3.18% 3.79% 4.04%
2026/04/15 8.13% 5.39% 4.28% 2.87% 2.97% 2.6% 2.65% 1.88% 3.72% 4.3%
2026/04/16 13.24% 5.42% 5.33% 3.37% 2.52% 3.53% 2.52% 2.78% 4.4% 3.75%
2026/04/17 11.46% 6.17% 5.12% 3.79% 2.9% 2.91% 3.11% 1.73% 6.78% 5.57%
2026/04/18 7.59% 7.64% 4.64% 3.67% 2.79% 4% 2.32% 4.26% 6.22% 2.41%
2026/04/19 9.64% 7.69% 4.65% 2.68% 2.68% 3.49% 2.06% 2.92% 4.46% 4.12%
2026/04/20 4.61% 6.21% 5.96% 3.49% 3.85% 3.32% 4.38% 3.38% 2.06% 3.58%
2026/04/21 3.46% 5.68% 4.97% 3.82% 3.08% 2.97% 2.79% 2.27% 1.56% 3.7%
2026/04/22 4.74% 4.95% 5.02% 3.11% 3.08% 2.48% 2.96% 2.85% 2.65% 4.9%
2026/04/23 8.53% 6.12% 5.24% 3.87% 2.49% 2.71% 3.5% 2.06% 2.35% 3.68%
2026/04/24 7.36% 4.94% 6.31% 3.96% 2.97% 2.58% 2.3% 2.69% 2.59% 4.56%
2026/04/25 12.54% 8% 4.94% 3.17% 2.54% 3.13% 2.03% 2.23% 5.46% 3.73%
2026/04/26 10.33% 9.22% 4.91% 3.6% 3.12% 2.65% 1.92% 2.03% 5.58% 3.52%
2026/04/27 6.2% 6.31% 5.66% 3.32% 2.79% 3.11% 2.06% 2.15% 4% 3.88%
2026/04/28 5.18% 4.35% 5.16% 3.69% 3.34% 3.16% 2.38% 3.35% 2.65% 3.9%
2026/04/29 8.94% 5.95% 5.95% 2.94% 3.63% 2.83% 1.86% 3.32% 2.56% 2.03%
2026/04/30 6.51% 6.39% 5.79% 4.03% 3.54% 3.38% 2.8% 2.53% 2.16% 1.67%
  • moneymetals.com
  • schwab.com
  • fidelity.com
  • nerdwallet.com
  • etrade.com
  • investor.vanguard.com
  • bestmoney.com
  • robinhood.com
  • jmbullion.com
  • apmex.com

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In April 2026, moneymetals.com started strong, peaking mid-month, then declined. Schwab.com showed steady fluctuations, while fidelity.com remained stable. Nerdwallet.com and etrade.com had minor variations. Jmbullion.com and apmex.com experienced notable ups and downs. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    Today | Silver Spot Price Charts | APMEX https://www.apmex.com

    View the current Silver spot price with Apmex Silver price charts. See the Silver price per ounce, Silver price per gram & Silver price per kilo.

  2. 2
    E*TRADE® - Official Site | Buy & Sell Stocks https://us.etrade.com

    Deposit $500,000 or More Into a New Account For a $1,500 Cash Credit. Terms Apply. Open an IRA.

  3. 3
    Compare Prices Before You Buy - Purchase Silver 2026 https://www.fund.com › gold-and-silver › buy-silver

    Buy Silver Made Simple. Compare Vendors, Check Gold & Silver Prices, and Purchase Now!

  4. 4
    Vanguard 500 Index Fund https://investor.vanguard.com › mutual-funds › 500-fund

    Invest In Our S&P 500 Funds — Vanguard 500 Index Fund Offers Low-Cost And Diversified Exposure To The U.S. Equity Market

  5. 5
    See Today's Silver Spot Price https://www.moneymetals.com

    Transparent Pricing — With low prices & a great selection on silver, Money Metals® has it all!

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In the competitive world of finance and investing, APMEX, E*TRADE, Fund.com, Vanguard, and Money Metals shine with distinct PPC strategies. APMEX and Money Metals focus on transparency in silver pricing, while E*TRADE entices with cash credits. Fund.com simplifies silver purchases, and Vanguard offers diversified, low-cost equity exposure.

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