Share of Clicks for top 10 US Finance Investing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| schwab.com | 9.96 |
| fidelity.com | 9.01 |
| etrade.com | 7.67 |
| nerdwallet.com | 6.03 |
| apmex.com | 5.66 |
| jmbullion.com | 5.03 |
| moneymetals.com | 4.4 |
| capitalone.com | 2.12 |
| marcus.com | 1.9 |
| robinhood.com | 1.89 |
| others | 46.33 |
- schwab.com - 9.96%
- fidelity.com - 9.01%
- etrade.com - 7.67%
- nerdwallet.com - 6.03%
- apmex.com - 5.66%
- jmbullion.com - 5.03%
- moneymetals.com - 4.4%
- capitalone.com - 2.12%
- marcus.com - 1.9%
- robinhood.com - 1.89%
- others - 46.33%
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In the competitive finance PPC landscape, Schwab leads with 9.96% click share, closely followed by Fidelity at 9.01%. E*TRADE and NerdWallet trail behind, while ‘others’ dominate with 46.33%.
Share of Spend for the top 10 US Finance Investing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nerdwallet.com | bestmoney.com | schwab.com | cit.com | marcus.com | capitalone.com | fool.com | fidelity.com | etrade.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 12.23% | 4.54% | 2.43% | 0.56% | 3.98% | 3.55% | 3% | 5.98% | 3.87% | 2.65% |
| 2025/12/02 | 9.68% | 4% | 3.42% | 1.68% | 3.93% | 4.39% | 1.92% | 6.35% | 3.56% | 2.85% |
| 2025/12/03 | 12.33% | 3.77% | 3.1% | 1.26% | 3.32% | 4.36% | 3.71% | 4.77% | 2.64% | 1.81% |
| 2025/12/04 | 10.15% | 2.55% | 3.17% | 2.82% | 3.56% | 4.33% | 2.23% | 5.32% | 2.95% | 1.49% |
| 2025/12/05 | 9.54% | 2.62% | 3.94% | 1.42% | 4.71% | 5.09% | 1.97% | 5.61% | 3.45% | 2.55% |
| 2025/12/06 | 11.15% | 2.2% | 3.58% | 1.58% | 4.27% | 4.14% | 1.7% | 5.65% | 3.13% | 2.34% |
| 2025/12/07 | 14.08% | 2.21% | 3.48% | 0.4% | 4.32% | 4.5% | 3.32% | 5.41% | 2.56% | 2.32% |
| 2025/12/08 | 12.88% | 4.29% | 3.21% | 0.36% | 3.4% | 4.15% | 3.13% | 5.6% | 1.92% | 4.93% |
| 2025/12/09 | 11.87% | 2% | 3.2% | 1.89% | 4.92% | 5.61% | 2.37% | 6.32% | 1.92% | 1.91% |
| 2025/12/10 | 10.63% | 3.3% | 3.91% | 1.4% | 4.87% | 5.72% | 2.29% | 5.96% | 2.15% | 3.02% |
| 2025/12/11 | 11.71% | 3.35% | 3.22% | 0.84% | 3.46% | 5.61% | 2.78% | 6.89% | 2.03% | 3.64% |
| 2025/12/12 | 13.74% | 2.32% | 4.05% | 0.79% | 5% | 6.3% | 3.13% | 6.6% | 2.04% | 3.43% |
| 2025/12/13 | 12.73% | 1.18% | 4.31% | 0.87% | 5.74% | 3.32% | 3.23% | 6.08% | 3.14% | 1.7% |
| 2025/12/14 | 9.85% | 2.55% | 4.92% | 1.29% | 4.56% | 2.66% | 3.02% | 5.9% | 2.23% | 2.83% |
| 2025/12/15 | 10.99% | 4.78% | 3.52% | 1.02% | 3.47% | 3.72% | 2.53% | 6.33% | 2.2% | 4.7% |
| 2025/12/16 | 13.39% | 4.34% | 2.88% | 0.74% | 3.7% | 4.76% | 1.63% | 6.21% | 2.02% | 4.46% |
| 2025/12/17 | 14.73% | 3.67% | 2.88% | 1.29% | 3.51% | 3.05% | 1.6% | 7.46% | 2.51% | 4.5% |
| 2025/12/18 | 11.52% | 4.66% | 3.39% | 1.62% | 4.52% | 3.54% | 1.38% | 8.19% | 2.87% | 3.61% |
| 2025/12/19 | 13.43% | 5.32% | 3.81% | 1.02% | 4.4% | 3.69% | 1.02% | 7.37% | 2.23% | 3.5% |
| 2025/12/20 | 12.08% | 3.56% | 4.06% | 2.76% | 4.74% | 3.87% | 1.77% | 6.89% | 2.49% | 2.65% |
| 2025/12/21 | 15.28% | 4.92% | 3.74% | 2.74% | 5.53% | 2.63% | 1.35% | 6.76% | 1.88% | 2.08% |
| 2025/12/22 | 12.71% | 4.79% | 2.65% | 3% | 4.17% | 4.72% | 1.45% | 7.07% | 2.41% | 4.02% |
| 2025/12/23 | 11.86% | 5.93% | 2.55% | 3.03% | 5.01% | 4.67% | 2.63% | 7.13% | 2.12% | 2.23% |
| 2025/12/24 | 11.4% | 4.2% | 3.19% | 4.41% | 4.66% | 3.32% | 2.2% | 5.95% | 1.9% | 1.89% |
| 2025/12/25 | 10.52% | 4.67% | 4.08% | 4.41% | 6.3% | 3.37% | 2.48% | 6.35% | 1.96% | 0.68% |
| 2025/12/26 | 9.38% | 5.81% | 4.03% | 3.91% | 4.69% | 4.94% | 3.33% | 5.39% | 2.07% | 0.61% |
| 2025/12/27 | 10.55% | 6.45% | 4.07% | 4.09% | 4.82% | 4.36% | 3.79% | 4.58% | 1.82% | 1.1% |
| 2025/12/28 | 12.16% | 7.88% | 3.24% | 3.93% | 4.38% | 3.89% | 3.07% | 5.01% | 1.77% | 2.25% |
| 2025/12/29 | 10.46% | 6.96% | 4.31% | 4.45% | 3.76% | 3.7% | 1.72% | 4.03% | 2.15% | 2.51% |
| 2025/12/30 | 10.9% | 6.77% | 4.51% | 2.95% | 4.17% | 4.74% | 1.91% | 3.08% | 2.25% | 1.14% |
| 2025/12/31 | 16.68% | 8.5% | 5.03% | 4.32% | 4.21% | 4% | 2.53% | 2.2% | 2.13% | 1.17% |
- nerdwallet.com
- bestmoney.com
- schwab.com
- cit.com
- marcus.com
- capitalone.com
- fool.com
- fidelity.com
- etrade.com
- forbes.com
Copyright © Adthena. All rights reserved.
Nerdwallet’s PPC share fluctuated, peaking at 16.68% on December 31. Bestmoney’s share rose steadily, ending at 8.5%. Schwab and CIT saw moderate increases, while Fidelity’s share declined, closing at 2.2%.
Competitor Count for US Finance Investing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1201 |
| 2025/12/02 | 1160 |
| 2025/12/03 | 1242 |
| 2025/12/04 | 1230 |
| 2025/12/05 | 1262 |
| 2025/12/06 | 1224 |
| 2025/12/07 | 1245 |
| 2025/12/08 | 1206 |
| 2025/12/09 | 1204 |
| 2025/12/10 | 1209 |
| 2025/12/11 | 1185 |
| 2025/12/12 | 1202 |
| 2025/12/13 | 1192 |
| 2025/12/14 | 1206 |
| 2025/12/15 | 1233 |
| 2025/12/16 | 1256 |
| 2025/12/17 | 1209 |
| 2025/12/18 | 1227 |
| 2025/12/19 | 1234 |
| 2025/12/20 | 1237 |
| 2025/12/21 | 1222 |
| 2025/12/22 | 1250 |
| 2025/12/23 | 1249 |
| 2025/12/24 | 1230 |
| 2025/12/25 | 1244 |
| 2025/12/26 | 1222 |
| 2025/12/27 | 1205 |
| 2025/12/28 | 1214 |
| 2025/12/29 | 1211 |
| 2025/12/30 | 1192 |
| 2025/12/31 | 1169 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 1,262 on the 5th. The month concluded with a slight decline, ending at 1,169.
