UK Finance Investing - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – UK

Google AI Overview visibility for Finance Investing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.8965063397
60.1034936603
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 4%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bullionbypost.co.uk 23.21
hl.co.uk 11.83
royalmint.com 4.3
keycurrency.co.uk 4.02
chase.co.uk 3.47
trading212.com 3.22
vanguardinvestor.co.uk 3.16
torfx.com 2.42
ishares.com 2.1
fca.org.uk 1.95
others 40.32
  • bullionbypost.co.uk - 23.21%
  • hl.co.uk - 11.83%
  • royalmint.com - 4.3%
  • keycurrency.co.uk - 4.02%
  • chase.co.uk - 3.47%
  • trading212.com - 3.22%
  • vanguardinvestor.co.uk - 3.16%
  • torfx.com - 2.42%
  • ishares.com - 2.1%
  • fca.org.uk - 1.95%
  • others - 40.32%

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In the finance PPC landscape, ‘others’ dominate with 40.32% click share, overshadowing ‘bullionbypost.co.uk’ at 23.21% and ‘hl.co.uk’ at 11.83%.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hl.co.uk bullionbypost.co.uk trading212.com aviva.co.uk ishares.com chase.co.uk keycurrency.co.uk finder.com fca.org.uk etoro.com
2026/08/01 18.3% 7.17% 3.36% 1.89% 1.9% 3.99% 1.37% 1.33% 0% 6.28%
2026/08/02 18.53% 5.64% 2.92% 1.47% 8.14% 3.41% 1.31% 2.26% 0% 5.07%
2026/08/03 17.71% 6.51% 4.3% 1.99% 1.87% 3.31% 1.31% 1.29% 0% 5.41%
2026/08/04 18.7% 7.69% 0.4% 2.66% 3.59% 3.79% 3.33% 3.93% 0% 5.1%
2026/08/05 21.3% 8.09% 0.15% 2.73% 0.74% 4.75% 3.9% 2.51% 1.58% 3.26%
2026/08/06 18.14% 7.43% 0.32% 2.17% 0.39% 4.62% 4.5% 1.95% 10.54% 3.13%
2026/08/07 21.62% 6.78% 0.21% 1.48% 1.73% 4.43% 3.58% 3.08% 7.07% 2.5%
2026/08/08 20.11% 6.41% 0.22% 2.26% 5.77% 5.48% 4.37% 0.7% 1.75% 3.58%
2026/08/09 19.38% 6.83% 1.53% 2.22% 7.72% 6.32% 2.33% 2.17% 1.41% 2.96%
2026/08/10 18.99% 7.99% 1.89% 4.14% 2.58% 5.48% 2.91% 3.58% 1.06% 3.25%
2026/08/11 21.67% 7.45% 0.78% 2.48% 6% 4.5% 2.65% 1.37% 2.9% 3.06%
2026/08/12 19.32% 7.96% 5.91% 2.88% 2.3% 5.23% 2.88% 1.74% 2.95% 2.57%
2026/08/13 15.28% 4.97% 8.53% 3.56% 4.43% 4.85% 2.96% 4.06% 2.33% 1.96%
2026/08/14 20.94% 6.88% 3.18% 3.83% 2.27% 5.04% 3.48% 2.03% 3.43% 3%
2026/08/15 17.56% 6.42% 0.85% 3.43% 1.59% 3.48% 2.18% 1.7% 3.79% 2.61%
2026/08/16 20.64% 5.86% 1.07% 2.63% 0.95% 3.34% 4.73% 1.72% 3.56% 4.33%
2026/08/17 16.97% 5.3% 2.26% 2.97% 1.49% 3.56% 3.96% 1.1% 1.87% 2.07%
2026/08/18 17.96% 5.62% 1.79% 3.76% 1.99% 3.51% 3.68% 1% 2.59% 1.87%
2026/08/19 17.96% 6.58% 1.59% 5.23% 5.32% 4.53% 2.73% 2.41% 3.94% 2.23%
2026/08/20 19.75% 7.43% 1.67% 5.06% 3.71% 3.78% 3.34% 1.03% 3.1% 2.82%
2026/08/21 21.38% 7.48% 3.33% 3.62% 5.39% 4% 3.37% 1.74% 2.7% 2.81%
2026/08/22 22.51% 7.02% 1.7% 3.52% 7.34% 3.52% 3.54% 2.84% 2.71% 2.09%
2026/08/23 22.13% 6.57% 0.65% 3.24% 10.56% 3.74% 3.25% 1.17% 2.51% 2.16%
2026/08/24 18.74% 6.23% 0.89% 2.76% 3.36% 4% 2% 0.53% 21.51% 1.98%
2026/08/25 19.31% 6.63% 5.51% 3.38% 3.75% 3.18% 2.83% 2.49% 1.74% 1.89%
2026/08/26 19.12% 5.84% 6.76% 2.23% 5.26% 3.24% 2.89% 3.49% 1.07% 1.96%
2026/08/27 17.13% 5.09% 6.71% 2.09% 3% 3.12% 3.31% 6.36% 1.96% 1.56%
2026/08/28 23.11% 6.21% 4.53% 2.95% 4.72% 3.72% 3.06% 1.86% 1.85% 2.04%
2026/08/29 17.76% 4.62% 15.64% 2.23% 7.94% 2.92% 2.98% 3.02% 1.54% 1.75%
2026/08/30 22.75% 5.4% 3.55% 2% 9.68% 3.38% 2.82% 2.7% 1.48% 2.12%
2026/08/31 21.48% 6.2% 4.99% 3.93% 3.87% 3.21% 1.83% 1.09% 0.97% 0.97%
  • hl.co.uk
  • bullionbypost.co.uk
  • trading212.com
  • aviva.co.uk
  • ishares.com
  • chase.co.uk
  • keycurrency.co.uk
  • finder.com
  • fca.org.uk
  • etoro.com

Copyright © Adthena. All rights reserved.

In August 2026, hl.co.uk led with fluctuating spend, peaking at 23.11%. Bullionbypost.co.uk maintained a steady presence, while trading212.com saw a mid-month surge. Aviva.co.uk and ishares.com showed consistent activity. The month concluded with hl.co.uk dominating.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 362
2026/08/02 379
2026/08/03 372
2026/08/04 365
2026/08/05 375
2026/08/06 361
2026/08/07 357
2026/08/08 321
2026/08/09 325
2026/08/10 332
2026/08/11 334
2026/08/12 337
2026/08/13 356
2026/08/14 346
2026/08/15 331
2026/08/16 333
2026/08/17 331
2026/08/18 317
2026/08/19 313
2026/08/20 327
2026/08/21 324
2026/08/22 310
2026/08/23 310
2026/08/24 310
2026/08/25 354
2026/08/26 356
2026/08/27 365
2026/08/28 355
2026/08/29 338
2026/08/30 326
2026/08/31 338

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in advertiser numbers, starting at 362 and peaking at 379. Mid-month, numbers dipped to 310, but rebounded to 338 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
trading212.com 2.26%
hl.co.uk 1.4%
ishares.com 1.35%
ig.com 0.75%
interactivebrokers.co.uk 0.64%
torfx.com -0.67%
aldermore.co.uk -0.71%
bullionbypost.co.uk -0.83%
chase.co.uk -1%
royalmint.com -2.7%

Copyright © Adthena. All rights reserved.

Trading212.com surged with a 2.26% increase, while royalmint.com dropped by 2.7%.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bullionbypost.co.uk hl.co.uk ishares.com trading212.com keycurrency.co.uk chase.co.uk torfx.com fca.org.uk royalmint.com goldmansachs.com
2026/08/01 19.46% 14.61% 2.59% 3.08% 2.59% 4.39% 3.49% 0% 2.97% 0.21%
2026/08/02 13.73% 13.11% 11.11% 2.68% 2.59% 3.55% 4.66% 0% 2.34% 1.18%
2026/08/03 17.65% 14.08% 2.38% 2.64% 3.11% 3.81% 5.91% 0% 2.15% 1.13%
2026/08/04 15.84% 13.06% 3.8% 0.2% 6.06% 3.87% 2.91% 0% 4.27% 3.25%
2026/08/05 16.59% 14.4% 0.78% 0.07% 6.93% 4.95% 4.97% 1.64% 4.4% 0.58%
2026/08/06 13.44% 11.15% 0.53% 0.12% 8.13% 4.19% 3.7% 18.96% 3.8% 0.28%
2026/08/07 15.03% 14.51% 1.81% 0.08% 6.29% 4.56% 4.61% 10% 2.8% 0.78%
2026/08/08 15.53% 13.99% 6.43% 0.08% 8.45% 5.68% 2.65% 1.46% 4.04% 2.06%
2026/08/09 15.46% 13.03% 9.48% 0.45% 4.28% 6.25% 1.58% 1.2% 3.6% 3.2%
2026/08/10 18.56% 12.36% 2.07% 0.63% 6.01% 5.62% 3.27% 0.93% 2.86% 0.16%
2026/08/11 16.5% 14.61% 6.86% 0.66% 4.86% 4.42% 4.23% 3.56% 2.84% 0.28%
2026/08/12 17.25% 13.48% 2.36% 6.42% 5.43% 5.66% 2.93% 3.34% 2.57% 0.25%
2026/08/13 10.84% 10.25% 4.86% 10.67% 5.82% 5.14% 3.86% 2.62% 1.3% 0.88%
2026/08/14 14.89% 13.85% 2.38% 3.4% 6.77% 5.1% 3.86% 3.85% 1.67% 0.22%
2026/08/15 14.85% 11.2% 1.84% 0.66% 4.25% 3.38% 1.9% 4.29% 3.37% 14.01%
2026/08/16 13.1% 13.3% 1.26% 0.88% 8.55% 3.18% 3.15% 4.78% 3.2% 0.76%
2026/08/17 12.42% 10.9% 1.79% 2.55% 7.17% 3.38% 3.33% 1.95% 2.35% 12.39%
2026/08/18 13.45% 11.13% 2.36% 1.68% 7% 3.37% 4.15% 2.57% 2.06% 14.13%
2026/08/19 17.21% 11.85% 5.09% 1.71% 5.91% 4.57% 3.06% 4.67% 1.84% 0.39%
2026/08/20 17.1% 13.27% 4.77% 1.76% 6.46% 3.81% 4.53% 3.49% 2.7% 0.13%
2026/08/21 16.95% 14.41% 6.82% 2.72% 6.28% 3.95% 3.52% 2.87% 1.51% 1.05%
2026/08/22 16.07% 15.42% 7.7% 1.95% 6.64% 3.42% 1.85% 2.98% 1.18% 2.02%
2026/08/23 14.96% 15.04% 11.28% 0.67% 6.52% 3.52% 1.63% 2.38% 1.89% 0.44%
2026/08/24 13.92% 13.47% 4.29% 1.02% 4.08% 4.16% 3.41% 19.36% 2.13% 0.56%
2026/08/25 14.34% 13.56% 4.49% 6.61% 5.28% 3.09% 2.39% 2.12% 1.28% 0.68%
2026/08/26 12.45% 13.6% 5.69% 9.65% 5.4% 3.18% 2.48% 1.21% 1.05% 0.75%
2026/08/27 10.85% 11.92% 3.39% 9.26% 6.05% 3.3% 3.98% 2.28% 0.04% 1.8%
2026/08/28 13.65% 15.76% 5.53% 6.31% 6.14% 3.76% 3.15% 2.31% 0.39% 0.63%
2026/08/29 11.26% 13.09% 8.13% 13.04% 5.77% 2.88% 0.27% 1.75% 1.41% 1.75%
2026/08/30 12.96% 17.81% 10.46% 4.49% 5.34% 3.35% 0.86% 1.51% 1.5% 1.39%
2026/08/31 14.82% 14.51% 5.16% 4.5% 3.63% 3.18% 1.83% 0.98% 0.83% 0.42%
  • bullionbypost.co.uk
  • hl.co.uk
  • ishares.com
  • trading212.com
  • keycurrency.co.uk
  • chase.co.uk
  • torfx.com
  • fca.org.uk
  • royalmint.com
  • goldmansachs.com

Copyright © Adthena. All rights reserved.

In August 2026, bullionbypost.co.uk led with fluctuating impressions, peaking early and stabilizing mid-month. hl.co.uk maintained a steady presence, while ishares.com saw a mid-month surge. trading212.com and keycurrency.co.uk showed sporadic spikes. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing - Last month
  1. 1
    Stocks And Shares Investing http://www.fca.org.uk

    Stocks And Shares Market — FCA Info On Stocks And Shares Trading. Stocks, Shares And Isa Wrappers

  2. 2
    Goldman Sachs - Viewpoints on the Market https://www.goldmansachs.com

    Analysis and perspectives on European markets and economies from across Goldman Sachs

  3. 3
    S&P 500 Index with iShares | iShares Broad S&P 500 ETFs https://www.ishares.com

    Browse funds indexed to S&P Dow Jones Indices with iShares. Capital at risk. Explore U.S mega, large, mid and small cap ETFs with iShares. Capital at risk.

  4. 4
    Large Conversion EUR to GBP - Get a Great Exchange Rate https://www.keycurrency.co.uk › convert › euro-to-pounds

    Get the Latest Euro to Pound Exchange Rates for Money Transfers. FInd Out Today's Rate.

  5. 5
    Buy MSCI World ETF - Invest as little as £1 https://www.trading212.com

    More than 13,000 Stocks and ETFs including IWDA. Capital is at risk. Other fees may apply. Build a balanced portfolio with Fractional Shares. Start with as little as £1.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, top advertisers like FCA, Goldman Sachs, iShares, Key Currency, and Trading 212 captivate audiences with compelling narratives. From FCA’s authoritative insights on stocks to Trading 212’s accessible investment options, each ad uniquely addresses market needs, emphasizing trust, expertise, and accessibility.

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