UK Finance Investing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – UK

Google AI Overview visibility for Finance Investing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.2585258443
81.7414741557
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 27%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 10%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bullionbypost.co.uk 28.44
hl.co.uk 13.09
royalmint.com 8.4
capital.com 6.65
money.co.uk 4.09
chase.co.uk 3.73
vanguardinvestor.co.uk 2.54
bullionvault.co.uk 2.04
jpmorgan.com 1.62
bloomberg.com 1.46
others 27.94
  • bullionbypost.co.uk - 28.44%
  • hl.co.uk - 13.09%
  • royalmint.com - 8.4%
  • capital.com - 6.65%
  • money.co.uk - 4.09%
  • chase.co.uk - 3.73%
  • vanguardinvestor.co.uk - 2.54%
  • bullionvault.co.uk - 2.04%
  • jpmorgan.com - 1.62%
  • bloomberg.com - 1.46%
  • others - 27.94%

Copyright © Adthena. All rights reserved.

Bullionbypost.co.uk leads with 28.44% click share, closely followed by ‘others’ at 27.94%. Hl.co.uk holds 13.09%, while royalmint.com captures 8.4%.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hl.co.uk bullionbypost.co.uk capital.com royalmint.com ajbell.co.uk ii.co.uk money.co.uk finder.com chase.co.uk bloomberg.com
2026/03/01 18.13% 7.96% 1.27% 2.26% 2.83% 2.31% 4.4% 7.17% 3.9% 1.49%
2026/03/02 18.53% 5.59% 2.84% 3.06% 3.08% 3.42% 4.52% 4.8% 4.36% 0.04%
2026/03/03 14.66% 7.32% 10.58% 2.52% 2.55% 2.43% 2.33% 3.98% 3.59% 7.05%
2026/03/04 18.25% 7.48% 6.94% 2.97% 2.68% 2.99% 3.29% 4.06% 3.49% 3.34%
2026/03/05 16.67% 11.74% 8.25% 3.85% 2.54% 3.42% 2.32% 2.9% 3.78% 1.67%
2026/03/06 15.71% 11.11% 12.88% 2.94% 2.96% 3.7% 2.87% 3.74% 3.16% 2.42%
2026/03/07 11.32% 9.64% 20.61% 3.91% 2.4% 2.68% 2.76% 3.02% 2.57% 7.56%
2026/03/08 12.7% 8.83% 18.34% 3.67% 1.93% 3.2% 2.69% 3.81% 2.51% 8.18%
2026/03/09 18.29% 11.37% 7.54% 3.69% 2.24% 4.22% 3.08% 3.5% 2.91% 7.22%
2026/03/10 23.92% 8.76% 12.53% 3.39% 2.34% 2.37% 3.07% 2.85% 2.55% 5.05%
2026/03/11 21.61% 9.68% 6.53% 4.66% 3.25% 2.41% 3.64% 2.94% 3.27% 3.62%
2026/03/12 21.27% 9.8% 6.98% 4.28% 4.43% 2.29% 4.03% 3.12% 3.35% 1.34%
2026/03/13 20.11% 9.44% 13.94% 3.7% 4.04% 1.8% 3.57% 3.48% 3.35% 0.87%
2026/03/14 21.93% 7.89% 15.24% 4.1% 3.09% 2.2% 3.19% 2.95% 2.79% 4.09%
2026/03/15 20.99% 7.04% 14.34% 3.34% 2.13% 2.12% 3.29% 3.32% 2.56% 8.51%
2026/03/16 16.96% 8.72% 18.02% 3.44% 3.61% 1.44% 3.89% 2.7% 2.87% 2.64%
2026/03/17 19.62% 9.43% 13.35% 3.29% 3.36% 1.98% 3.45% 3.33% 3.12% 3.15%
2026/03/18 18.54% 8.94% 13.09% 4.5% 3.65% 2.01% 3.57% 2.85% 3.47% 0.24%
2026/03/19 16.65% 11.59% 10.74% 2.7% 4.1% 2.76% 3.48% 3.49% 3.54% 0.51%
2026/03/20 0.68% 9.73% 19.85% 2% 4.87% 2.21% 3.13% 7.63% 3.02% 2.28%
2026/03/21 16.14% 9.93% 19.63% 2.22% 3.6% 2.28% 2.67% 3.15% 2.88% 0.29%
2026/03/22 24.37% 8.06% 18.55% 2.03% 2.93% 2.36% 2.3% 4.19% 2.46% 0.5%
2026/03/23 19.78% 11.86% 11.36% 1.56% 3.83% 2.52% 3.3% 2.99% 3.5% 1.85%
2026/03/24 19.83% 9.31% 13.17% 3.24% 3.32% 1.95% 3.41% 3.29% 3.08% 3.17%
2026/03/25 20.21% 13.41% 9.77% 3.76% 2.31% 2.06% 2.49% 2.55% 3.42% 0.86%
2026/03/26 14.62% 14.44% 14.18% 4.52% 3.42% 1.93% 1.99% 1.86% 2.88% 0.62%
2026/03/27 15.35% 12.16% 16.74% 3.75% 3.09% 1.62% 2.57% 1.48% 3.27% 4.66%
2026/03/28 18.67% 11.14% 13.3% 4.31% 3.63% 2.51% 2.1% 2.62% 2.97% 0.98%
2026/03/29 23.42% 10.2% 14.5% 3.88% 3.21% 1.88% 1.86% 1.72% 2.57% 2.34%
2026/03/30 17.64% 12.46% 10.49% 4.27% 3.89% 2.04% 2.35% 2.47% 2.22% 3.92%
2026/03/31 19.35% 13.42% 5.37% 5.01% 4.63% 2.48% 2.24% 2.13% 1.74% 1.44%
  • hl.co.uk
  • bullionbypost.co.uk
  • capital.com
  • royalmint.com
  • ajbell.co.uk
  • ii.co.uk
  • money.co.uk
  • finder.com
  • chase.co.uk
  • bloomberg.com

Copyright © Adthena. All rights reserved.

In March 2026, hl.co.uk led with fluctuating spend, peaking at 24.37%. Capital.com surged mid-month, reaching 20.61%. Bullionbypost.co.uk maintained steady growth, while royalmint.com and ajbell.co.uk showed consistent performance. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 396
2026/03/02 418
2026/03/03 422
2026/03/04 412
2026/03/05 406
2026/03/06 425
2026/03/07 424
2026/03/08 430
2026/03/09 421
2026/03/10 410
2026/03/11 418
2026/03/12 412
2026/03/13 404
2026/03/14 403
2026/03/15 410
2026/03/16 418
2026/03/17 413
2026/03/18 409
2026/03/19 400
2026/03/20 399
2026/03/21 400
2026/03/22 402
2026/03/23 411
2026/03/24 413
2026/03/25 391
2026/03/26 395
2026/03/27 399
2026/03/28 397
2026/03/29 403
2026/03/30 396
2026/03/31 387

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, starting at 396 and peaking at 430 on March 8. The month concluded with a slight decline, ending at 387.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bullionbypost.co.uk 4.59%
gold.co.uk 0.54%
barclays.co.uk 0.53%
aviva.co.uk 0.27%
wesleyan.co.uk 0.27%
bullionvault.co.uk -0.48%
royalmint.com -0.82%
jpmorgan.com -0.89%
bloomberg.com -1.38%
hl.co.uk -2.28%

Copyright © Adthena. All rights reserved.

BullionByPost.co.uk surged with a 4.59% click share increase, while hl.co.uk faced a decline of 2.28%.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bullionbypost.co.uk hl.co.uk royalmint.com capital.com money.co.uk chase.co.uk bloomberg.com bullionvault.co.uk finder.com jpmorgan.com
2026/03/01 15.39% 14.67% 2.66% 0.6% 5.14% 5.4% 1.5% 1.91% 5.76% 6.56%
2026/03/02 10.64% 15.84% 3.72% 1.98% 5.79% 6.38% 0.05% 1.67% 2.8% 4.98%
2026/03/03 13.73% 12.56% 3.04% 9.87% 2.91% 4.95% 9.06% 1.64% 2.25% 7.05%
2026/03/04 14.51% 15.73% 3.57% 6.37% 3.78% 4.96% 3.76% 2.82% 2.56% 8.89%
2026/03/05 21.73% 13.4% 4.75% 6.9% 2.87% 5.07% 1.14% 2.27% 1.6% 4.54%
2026/03/06 21.11% 13.42% 3.47% 11.79% 3.48% 4.28% 2.7% 4.33% 2.03% 1.4%
2026/03/07 16.47% 8.87% 4.71% 23.55% 3.07% 3.28% 6.66% 3.45% 1.89% 0.64%
2026/03/08 15.45% 11.64% 4.58% 18.12% 2.86% 3.21% 8.52% 3.85% 2.72% 0.59%
2026/03/09 21.74% 13.73% 4.74% 6.05% 3.49% 3.91% 9.44% 3.67% 2.01% 0.63%
2026/03/10 16.53% 18.44% 4.26% 13.69% 3.63% 3.55% 4.56% 2.59% 1.72% 0.58%
2026/03/11 17.73% 16.35% 6.12% 6.2% 4.45% 4.55% 5.02% 2.91% 1.53% 0.92%
2026/03/12 17.91% 17.51% 5.32% 5.54% 4.68% 4.56% 2.33% 1.61% 1.72% 0.94%
2026/03/13 15.54% 15.01% 4.26% 12.06% 3.7% 4.17% 0.73% 1.28% 1.73% 1.1%
2026/03/14 14.43% 16.9% 5.51% 14.59% 3.87% 3.84% 5.14% 1.93% 2% 2.87%
2026/03/15 11.59% 16.5% 3.81% 16.48% 3.58% 3.13% 8.61% 1.48% 2.11% 3.45%
2026/03/16 15.27% 14.49% 4.26% 19.1% 4.3% 3.66% 2.66% 1.49% 1.44% 4.82%
2026/03/17 16.96% 14.29% 4.03% 14.56% 4.06% 4.08% 3.8% 2.51% 1.83% 2.73%
2026/03/18 16.37% 13.31% 5.88% 13.3% 4.52% 4.78% 0.47% 2.32% 1.59% 1.46%
2026/03/19 21.87% 11.79% 3.36% 9.18% 4.52% 4.88% 0.48% 2.17% 2.16% 1.85%
2026/03/20 18.3% 0.41% 2.29% 18.67% 3.96% 4.13% 2.01% 1.51% 5.31% 3.06%
2026/03/21 18.32% 13.06% 2.69% 19.67% 3.21% 3.82% 0.26% 2.11% 2% 2.05%
2026/03/22 14.86% 20.11% 2.51% 20.94% 2.74% 3.11% 0.66% 2.08% 3.04% 1.43%
2026/03/23 20.29% 18.81% 1.66% 10.05% 4.08% 4.32% 2.13% 0.98% 1.48% 1.62%
2026/03/24 16.96% 14.29% 4.03% 14.56% 4.06% 4.08% 3.8% 2.51% 1.83% 2.73%
2026/03/25 23.46% 18.31% 4.67% 7.39% 3.31% 4.5% 0.74% 1.19% 1.37% 1.09%
2026/03/26 26.68% 10.22% 5.78% 11.6% 2.4% 3.62% 0.79% 2.27% 1.11% 0.77%
2026/03/27 22.74% 11.82% 4.68% 13.61% 3.41% 4.37% 5.84% 1.58% 0.92% 0.72%
2026/03/28 21.1% 14.16% 5.32% 12.75% 2.87% 3.87% 1.19% 3.38% 1.86% 0.51%
2026/03/29 19.3% 19.26% 4.96% 14.47% 2.3% 3.27% 2.06% 2.45% 1.27% 0.38%
2026/03/30 23.15% 12.41% 5.39% 10.52% 3.2% 2.85% 4.51% 3.84% 1.56% 0.42%
2026/03/31 26.33% 15.48% 6.26% 3.7% 2.94% 2.26% 1.92% 1.76% 1.27% 0.43%
  • bullionbypost.co.uk
  • hl.co.uk
  • royalmint.com
  • capital.com
  • money.co.uk
  • chase.co.uk
  • bloomberg.com
  • bullionvault.co.uk
  • finder.com
  • jpmorgan.com

Copyright © Adthena. All rights reserved.

In March 2026, bullionbypost.co.uk led with fluctuating impressions, peaking at 26.68%. Capital.com surged mid-month, while hl.co.uk saw a dip. By month’s end, bullionbypost.co.uk maintained dominance, closing at 26.33%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing - Last month
  1. 1
    FTSE Index https://www.bloomberg.com

    Bloomberg Equity Indices — Part of a multi-asset index family covering equities, fixed income, commodities & more.

  2. 2
    Silver Price GBP (£) | Updated Every 5 Seconds | BullionByPost.co.uk https://www.bullionbypost.co.uk › silver-price

    Live Silver Price Spot Charts UK · Updated Every 5 Secs · Fast Loading · Over 500k Users

  3. 3
    Real-time index news in-app - UK 100 CFDs & 4,500+ markets https://www.capital.com

    Withdraw quickly: 98% of withdrawals in 24hrs (servers, 2025). Trading carries risk.

  4. 4
    Buy LLOY Shares Today - Hargreaves Lansdown https://www.hl.co.uk/buy-lloy/shares-online

    Buy LLOY Shares With An Award Winning Company. Capital At Risk.

  5. 5
    Large Money Transfers £5,000+ - Today's Euro to Pound Rate https://www.keycurrency.co.uk › great-rates › euro-pound

    British Co. Trusted & Helpful Service. Excellent Rates & No Bank Fees. Get a Quote Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bloomberg’s ad stands out with its comprehensive multi-asset index family, while BullionByPost.co.uk captures attention with real-time silver price updates. Capital.com emphasizes quick withdrawals, Hargreaves Lansdown highlights award-winning services for LLOY shares, and KeyCurrency.co.uk offers excellent rates for large money transfers.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports