UK Finance Investing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – UK

Google AI Overview visibility for Finance Investing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3420441018
78.6579558982
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 26%
Transactional 3%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bullionbypost.co.uk 24.1
hl.co.uk 16.63
royalmint.com 8.96
capital.com 5.78
chase.co.uk 3.24
etoro.com 2.4
vanguardinvestor.co.uk 2.03
atkinsonsbullion.com 1.98
gold.co.uk 1.9
money.co.uk 1.89
others 31.09
  • bullionbypost.co.uk - 24.1%
  • hl.co.uk - 16.63%
  • royalmint.com - 8.96%
  • capital.com - 5.78%
  • chase.co.uk - 3.24%
  • etoro.com - 2.4%
  • vanguardinvestor.co.uk - 2.03%
  • atkinsonsbullion.com - 1.98%
  • gold.co.uk - 1.9%
  • money.co.uk - 1.89%
  • others - 31.09%

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In the PPC landscape, ‘bullionbypost.co.uk’ leads with 24.1% click share, followed by ‘hl.co.uk’ at 16.63%. ‘Others’ collectively hold 31.09%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hl.co.uk bullionbypost.co.uk charles-stanley.co.uk chase.co.uk etoro.com royalmint.com finder.com ii.co.uk ajbell.co.uk capital.com
2026/04/01 28.42% 6.9% 2.54% 2.44% 1.03% 3.47% 3.2% 1.65% 3.32% 18.07%
2026/04/02 29.29% 7.28% 1.11% 2.86% 1.83% 3.22% 1.03% 2.4% 5.23% 11.49%
2026/04/03 26.73% 6.37% 1.59% 2.34% 1.3% 3.43% 1.03% 1.78% 4.81% 19.13%
2026/04/04 33.57% 5.67% 0.94% 1.96% 1.25% 3.4% 1.17% 1.98% 4.36% 16.31%
2026/04/05 33.68% 4.97% 0.7% 1.5% 1.37% 2.73% 1.63% 1.95% 3.69% 22.39%
2026/04/06 31.68% 6.68% 1.46% 2.24% 2.37% 3.6% 1.44% 2.39% 5.84% 8.04%
2026/04/07 23.14% 7.11% 1.33% 2.61% 1.46% 3.84% 1.77% 2.9% 3.96% 12.17%
2026/04/08 28.41% 8.74% 2.16% 2.8% 1.69% 4.01% 2.16% 2.29% 3.3% 4.99%
2026/04/09 33.91% 8.57% 2.18% 2.64% 1.36% 4% 4.02% 2.45% 2.22% 6.01%
2026/04/10 14.58% 7.26% 2.39% 2.47% 2.17% 4.36% 3.03% 2.49% 2.29% 22.23%
2026/04/11 15.86% 6.96% 1.38% 2.2% 2.89% 4.06% 2.81% 2.87% 2.61% 20.67%
2026/04/12 15.58% 8.11% 2.1% 2.34% 3.9% 4.9% 1.52% 2.85% 2.64% 18.66%
2026/04/13 16.41% 7.73% 1.99% 2.77% 6.45% 4.07% 2.65% 3.01% 2.63% 10.98%
2026/04/14 15.03% 7.39% 2.29% 2.68% 3.42% 3.84% 5.27% 2.52% 2.56% 12.09%
2026/04/15 21.83% 5.77% 1.86% 2.32% 2.7% 3.89% 4.17% 2.23% 2.25% 20.99%
2026/04/16 17.73% 8.95% 2.34% 2.33% 2.83% 5.23% 1.97% 2.22% 2.97% 11.03%
2026/04/17 18.72% 7.96% 1.58% 2.64% 3.26% 4.88% 2.57% 2.53% 2% 14.06%
2026/04/18 17.08% 7.43% 2.12% 2.75% 3.16% 4.67% 1.8% 0.1% 1.47% 15.19%
2026/04/19 17.29% 8.02% 2.62% 2.58% 4.2% 4.54% 1.92% 0.08% 2.07% 11.39%
2026/04/20 16.43% 8.25% 3.46% 2.64% 4.2% 5.11% 1.92% 1.97% 2.01% 5.37%
2026/04/21 14.77% 9.63% 2.23% 3.2% 5.77% 4.84% 2.55% 2.37% 1.63% 8.96%
2026/04/22 13.04% 8.12% 2.04% 3.12% 4.99% 4.06% 2.8% 2.07% 1.59% 14.36%
2026/04/23 13.77% 8.43% 2.43% 2.97% 5.08% 3.61% 2.56% 2.25% 1.54% 12.31%
2026/04/24 13.31% 8.03% 2.63% 3.31% 4.8% 2.6% 3.85% 2.01% 2.24% 8.29%
2026/04/25 13.43% 8.4% 2.57% 3.23% 5.62% 3.24% 3.02% 2.2% 2.33% 5.85%
2026/04/26 13.77% 8.04% 2.96% 2.91% 8.14% 2.66% 4.58% 2.29% 1.74% 3.82%
2026/04/27 13.84% 8.38% 3.03% 3.11% 5.96% 2.39% 3.34% 2.16% 1.91% 4.28%
2026/04/28 13.8% 6.41% 1.91% 3.17% 6.48% 2.18% 2.82% 2.5% 2.28% 3.31%
2026/04/29 13.46% 6.37% 2.16% 3.48% 3.61% 2.27% 5.48% 2.36% 2.89% 2.31%
2026/04/30 14.21% 8.12% 3.91% 3.58% 3.31% 3.17% 3.11% 2.87% 2.16% 2.12%
  • hl.co.uk
  • bullionbypost.co.uk
  • charles-stanley.co.uk
  • chase.co.uk
  • etoro.com
  • royalmint.com
  • finder.com
  • ii.co.uk
  • ajbell.co.uk
  • capital.com

Copyright © Adthena. All rights reserved.

April saw hl.co.uk’s spend share fluctuate, peaking early, then declining. Bullionbypost.co.uk and charles-stanley.co.uk maintained steady shares. Capital.com started strong but ended weak.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 397
2026/04/02 426
2026/04/03 407
2026/04/04 422
2026/04/05 430
2026/04/06 420
2026/04/07 417
2026/04/08 409
2026/04/09 400
2026/04/10 419
2026/04/11 394
2026/04/12 399
2026/04/13 397
2026/04/14 399
2026/04/15 406
2026/04/16 407
2026/04/17 402
2026/04/18 397
2026/04/19 411
2026/04/20 410
2026/04/21 410
2026/04/22 425
2026/04/23 407
2026/04/24 428
2026/04/25 427
2026/04/26 413
2026/04/27 413
2026/04/28 410
2026/04/29 403
2026/04/30 400

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in advertisers, starting at 397 and peaking at 430. The month concluded with a slight dip to 400, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bullionbypost.co.uk 2.73%
etoro.com 2.7%
torfx.com 1.84%
santander.co.uk 1.74%
vanguardinvestor.co.uk 1.14%
bullionvault.co.uk -0.4%
ajbell.co.uk -0.63%
atkinsonsbullion.com -0.89%
capital.com -3.93%
hl.co.uk -11.8%

Copyright © Adthena. All rights reserved.

In the past month, etoro.com and bullionbypost.co.uk surged with click share increases of 2.7% and 2.73%, respectively. Meanwhile, hl.co.uk faced a significant decline of 11.8%.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bullionbypost.co.uk hl.co.uk torfx.com chase.co.uk royalmint.com etoro.com money.co.uk finder.com ajbell.co.uk capital.com
2026/04/01 15.19% 22.64% 1.59% 3.14% 4.69% 0.54% 2.18% 1.99% 2.03% 17.39%
2026/04/02 15.37% 23.44% 0.52% 3.63% 4.21% 1.13% 1.89% 0.71% 3.13% 10.93%
2026/04/03 13.22% 21.62% 0% 2.92% 4.72% 0.58% 1.54% 0.7% 2.94% 17.74%
2026/04/04 12.07% 29.49% 0% 2.49% 4.92% 0.66% 1.3% 0.78% 2.66% 15.36%
2026/04/05 11.08% 29.21% 0% 1.96% 3.83% 1.08% 1.16% 1.31% 2.62% 21.08%
2026/04/06 15.85% 23.61% 1.08% 3.12% 5.36% 1.57% 2.48% 1.02% 4.42% 7.89%
2026/04/07 14.61% 18.3% 0.92% 3.21% 4.88% 0.83% 2.84% 0.99% 2.22% 13.03%
2026/04/08 18.22% 22.76% 1.98% 3.51% 5.33% 1.02% 2.27% 1.42% 1.82% 4.33%
2026/04/09 18.9% 24.14% 2.19% 3.43% 5.36% 0.67% 1.75% 2.91% 1.22% 5.7%
2026/04/10 15.11% 12.28% 2.15% 3.21% 5.7% 1.39% 1.93% 2.23% 1.15% 18.91%
2026/04/11 14.7% 12.49% 1.49% 2.79% 5.55% 1.76% 1.46% 2.11% 1.28% 19.06%
2026/04/12 16.73% 13.05% 0.95% 2.8% 6.36% 2.45% 1.45% 1.11% 1.35% 18.53%
2026/04/13 15.78% 11.89% 2.87% 3.29% 5.15% 3.87% 1.65% 2.32% 1.3% 10.88%
2026/04/14 15.57% 12.57% 3.45% 3.44% 5.15% 2.18% 1.94% 4.25% 1.29% 11.43%
2026/04/15 12.33% 16.65% 3.07% 2.97% 5.24% 1.58% 1.44% 3.23% 1.18% 20.74%
2026/04/16 18.93% 14.12% 1.49% 2.89% 7.13% 1.58% 1.56% 1.36% 1.44% 9.75%
2026/04/17 16.42% 14.93% 0.96% 3.37% 6.58% 2.19% 1.39% 1.86% 1.04% 13.06%
2026/04/18 15.88% 13.63% 1.34% 3.66% 6.41% 2.33% 1.76% 1.23% 0.84% 11.61%
2026/04/19 17.41% 13.25% 1.13% 3.2% 6.28% 3.54% 1.62% 1.41% 1.03% 8.9%
2026/04/20 18.47% 13.24% 2.94% 3.41% 7.15% 2.69% 1.91% 1.13% 1.1% 2.88%
2026/04/21 19.66% 10.89% 5.74% 3.92% 6.33% 5.2% 2.15% 1.61% 0.87% 8.19%
2026/04/22 15.13% 8.76% 9.23% 3.77% 5.26% 5.41% 1.74% 1.59% 0.85% 10.98%
2026/04/23 16.99% 8.67% 2.43% 3.62% 4.44% 4.26% 2.01% 1.55% 0.8% 13.48%
2026/04/24 16.18% 7.89% 4.77% 4.18% 3.03% 4.14% 1.51% 2.53% 1.26% 8.12%
2026/04/25 16.12% 8.5% 7.19% 3.94% 3.99% 6.95% 1.26% 1.89% 1.18% 3.92%
2026/04/26 16.92% 9.43% 5.24% 3.56% 3.25% 8.52% 0.86% 2.97% 0.97% 1.93%
2026/04/27 18.52% 8.97% 3.7% 3.9% 2.72% 7.57% 1.46% 2.11% 0.98% 2.3%
2026/04/28 14.7% 8.71% 4.32% 4.14% 2.54% 6.69% 2.14% 1.92% 1.28% 1.79%
2026/04/29 14.57% 9.02% 5.31% 4.56% 3% 3.84% 1.64% 3.7% 1.65% 0.95%
2026/04/30 17.17% 8.84% 6.34% 4.69% 4.12% 2.8% 2.53% 1.83% 1.23% 0.77%
  • bullionbypost.co.uk
  • hl.co.uk
  • torfx.com
  • chase.co.uk
  • royalmint.com
  • etoro.com
  • money.co.uk
  • finder.com
  • ajbell.co.uk
  • capital.com

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In April 2026, “bullionbypost.co.uk” saw fluctuating impressions, peaking mid-month. “hl.co.uk” started strong but declined. “torfx.com” and “chase.co.uk” showed gradual growth. “royalmint.com” and “etoro.com” had varied trends, while “money.co.uk” and “finder.com” remained stable. “ajbell.co.uk” and “capital.com” experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing - Last month
  1. 1
    Silver Price GBP (£) - Updated Every 5 Seconds https://www.bullionbypost.co.uk › silver-price

    Live Silver Price Spot Charts UK · Updated Every 5 Secs · Fast Loading · Over 500k Users

  2. 2
    Real-time index news in-app - UK 100 CFDs & 4,500+ markets https://www.capital.com

    ForexBrokers.com 2025 Best in Class for TradingView and Ease of Use. Trade UK 100 CFDs.

  3. 3
    Buy Rolls Royce Shares Today - Hargreaves Lansdown https://www.hl.co.uk/buy-rolls_royce/shares-online

    Buy Rolls Royce Shares Online In Mins: The UK's #1 Private Investor Platform. Risk Of Loss

  4. 4
    Large Money Transfers £5,000+ - Today's Euro to Pound Rate https://www.keycurrency.co.uk › great-rates › euro-pound

    British Co. Trusted & Helpful Service. Excellent Rates & No Bank Fees. Get a Quote Today.

  5. 5
    Live Gold Price https://www.royalmint.com › precious-metals › live-prices

    Trade 24/7 — See The Competitive Rates Of The Precious Metals Market From Our Live Price Charts. Find Out...

Copyright © Adthena. All rights reserved.

In the competitive world of finance, advertisers like BullionByPost and Royal Mint captivate with real-time precious metal prices, while Capital.com and Hargreaves Lansdown offer dynamic trading opportunities. KeyCurrency stands out with excellent rates and no bank fees, appealing to savvy investors.

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