UK Finance Investing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – UK

Google AI Overview visibility for Finance Investing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.8328465721
60.1671534279
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 4%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bullionbypost.co.uk 15.46
hl.co.uk 10.12
royalmint.com 5.64
chase.co.uk 4.57
money.co.uk 3.55
keycurrency.co.uk 3.27
torfx.com 2.76
ishares.com 2.55
vanguardinvestor.co.uk 2.55
coventrybuildingsociety.co.uk 2.29
others 47.24
  • bullionbypost.co.uk - 15.46%
  • hl.co.uk - 10.12%
  • royalmint.com - 5.64%
  • chase.co.uk - 4.57%
  • money.co.uk - 3.55%
  • keycurrency.co.uk - 3.27%
  • torfx.com - 2.76%
  • ishares.com - 2.55%
  • vanguardinvestor.co.uk - 2.55%
  • coventrybuildingsociety.co.uk - 2.29%
  • others - 47.24%

Copyright © Adthena. All rights reserved.

In the finance PPC landscape, ‘others’ dominate with 47.24% click share, while ‘bullionbypost.co.uk’ leads specific advertisers at 15.46%.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hl.co.uk bullionbypost.co.uk finder.com chase.co.uk ajbell.co.uk ishares.com scottishfriendly.co.uk barclays.co.uk money.co.uk goldmansachs.com
2026/07/01 8.88% 4.72% 2.03% 6.06% 4.66% 10.36% 2.21% 1.91% 3.5% 1.96%
2026/07/02 11.43% 4.46% 2.94% 5.74% 4.85% 2.52% 2.51% 2.71% 3.6% 2.05%
2026/07/03 12.24% 4.46% 1.81% 5.35% 5.69% 4.77% 2.53% 1.67% 2.56% 4.53%
2026/07/04 14.21% 4.07% 2.39% 4.52% 5.81% 4% 2.4% 1.74% 2.52% 2.78%
2026/07/05 13.07% 3.81% 2.27% 4.77% 5.51% 5.06% 3% 2.27% 3.48% 3.17%
2026/07/06 9.5% 2.85% 2.05% 3.7% 4.09% 10.01% 2.12% 2.54% 2.76% 19.85%
2026/07/07 11.61% 3.71% 1.33% 4.66% 5.25% 2.32% 2.76% 3.22% 4.67% 2%
2026/07/08 10.19% 3.81% 2.39% 4.65% 6.03% 2.08% 2.12% 2.33% 5% 0.29%
2026/07/09 11.48% 4.54% 2.75% 4.44% 4.13% 10.06% 2.12% 2.98% 4.63% 1.08%
2026/07/10 12.45% 3.9% 2.07% 3.53% 3.87% 10.27% 1.92% 2.79% 3.73% 1.11%
2026/07/11 15.11% 4.22% 4.16% 3.79% 3.81% 5.04% 2.13% 3.18% 2.76% 3.4%
2026/07/12 13.94% 3.66% 2.68% 2.72% 4.31% 4.69% 1.99% 2.59% 1.95% 9.4%
2026/07/13 13.82% 4.09% 6.31% 3.56% 5.59% 9.29% 1.96% 2.62% 2.16% 2.59%
2026/07/14 18.27% 4.2% 2.68% 4.1% 5.33% 3.9% 3.25% 2.03% 3.25% 2.89%
2026/07/15 18% 4.02% 2.15% 4.12% 5.62% 2.73% 3.89% 3.27% 3.3% 1.61%
2026/07/16 19.33% 4.83% 3.25% 5.3% 4.06% 1.65% 3.2% 3.99% 4.18% 0.99%
2026/07/17 19.25% 6.45% 3.57% 5.77% 4.1% 0.54% 3.36% 4.51% 3.3% 0.19%
2026/07/18 16.06% 6.8% 3.92% 5.67% 4.39% 2.26% 2.4% 4.08% 2.05% 1.79%
2026/07/19 16.08% 4.61% 3.61% 4.78% 2.33% 5.5% 1.71% 5.63% 3.98% 3.93%
2026/07/20 13.91% 7.15% 4.15% 4.85% 3.68% 0.64% 3.3% 4.27% 3.7% 0.31%
2026/07/21 18.14% 4.07% 2.65% 4% 5.17% 4.05% 3.15% 2.01% 3.15% 2.8%
2026/07/22 15.11% 4.71% 4.81% 4.23% 4% 8.27% 4.12% 2.55% 2.87% 0.98%
2026/07/23 15.06% 3.95% 3.5% 3.52% 5.28% 8.33% 2.22% 3.18% 3.08% 2.37%
2026/07/24 15.93% 4.56% 4.65% 4.01% 5.46% 4.19% 2.72% 3.26% 3.19% 0.85%
2026/07/25 14.09% 3.96% 2.93% 4.59% 3.58% 3.64% 2.28% 3.22% 3.92% 0.76%
2026/07/26 15.61% 3.53% 3.69% 4.06% 4.13% 6.79% 2.45% 3.11% 3.52% 2.05%
2026/07/27 16.41% 4.92% 2.49% 4.55% 5.72% 1.59% 2.99% 2.61% 2.92% 1.29%
2026/07/28 15.57% 4.28% 2.63% 4.25% 3.74% 1.02% 2.45% 2.53% 2.97% 1.49%
2026/07/29 16.32% 4.47% 2.63% 4.32% 2.92% 0.2% 2.99% 1.82% 2.45% 0.34%
2026/07/30 14.93% 6.15% 1.93% 4.52% 3.6% 0.24% 3.37% 1.7% 1.96% 0.3%
2026/07/31 13.42% 8.2% 7.36% 4.34% 3.57% 2.91% 2.85% 1.92% 1.39% 0.18%
  • hl.co.uk
  • bullionbypost.co.uk
  • finder.com
  • chase.co.uk
  • ajbell.co.uk
  • ishares.com
  • scottishfriendly.co.uk
  • barclays.co.uk
  • money.co.uk
  • goldmansachs.com

Copyright © Adthena. All rights reserved.

In July 2026, hl.co.uk led with fluctuating spend, peaking mid-month. Bullionbypost.co.uk saw a late surge, while finder.com spiked at month’s end. ishares.com and goldmansachs.com experienced significant volatility.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 377
2026/07/02 392
2026/07/03 385
2026/07/04 392
2026/07/05 403
2026/07/06 391
2026/07/07 405
2026/07/08 390
2026/07/09 401
2026/07/10 406
2026/07/11 401
2026/07/12 406
2026/07/13 392
2026/07/14 399
2026/07/15 398
2026/07/16 385
2026/07/17 368
2026/07/18 360
2026/07/19 376
2026/07/20 344
2026/07/21 399
2026/07/22 415
2026/07/23 424
2026/07/24 415
2026/07/25 428
2026/07/26 438
2026/07/27 427
2026/07/28 434
2026/07/29 381
2026/07/30 369
2026/07/31 369

Copyright © Adthena. All rights reserved.

July began with 377 advertisers, peaking at 438 on the 26th. A decline followed, ending the month at 369.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bullionbypost.co.uk 1.98%
hl.co.uk 1.04%
vanguardinvestor.co.uk 0.72%
etoro.com 0.53%
aldermore.co.uk 0.49%
marcus.co.uk -0.5%
ft.com -0.55%
money.co.uk -0.6%
ishares.com -0.79%
goldmansachs.com -1.28%

Copyright © Adthena. All rights reserved.

Bullionbypost.co.uk surged with a 1.98% click share increase, while goldmansachs.com faced a 1.28% decline.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bullionbypost.co.uk hl.co.uk chase.co.uk ishares.com keycurrency.co.uk royalmint.com ajbell.co.uk money.co.uk torfx.com goldmansachs.com
2026/07/01 9.89% 5.85% 6.71% 11.51% 4.34% 2.73% 2.26% 3.71% 5.56% 2.23%
2026/07/02 8.93% 7.59% 6.29% 4.08% 5.43% 2.89% 3.24% 3.52% 3.75% 1.91%
2026/07/03 8.46% 8.15% 5.94% 5.75% 4.65% 2.94% 3.1% 2.46% 3.17% 7.28%
2026/07/04 8.33% 10.18% 5.07% 5.65% 3.26% 3.67% 3.5% 2.63% 2.95% 3%
2026/07/05 7.97% 9.81% 5.41% 6.33% 2.58% 2.76% 3.77% 3.62% 2.25% 4%
2026/07/06 6.03% 6.62% 4.19% 12.92% 2.71% 2.2% 2.63% 3.01% 1.29% 16.33%
2026/07/07 7.26% 7.15% 5% 3.09% 6.04% 3.27% 3.08% 4.73% 5.53% 2.6%
2026/07/08 7.72% 7.26% 5.09% 2.55% 4.43% 2.36% 3.09% 4.99% 5.23% 0.27%
2026/07/09 9.38% 7.23% 4.57% 12.47% 3.93% 3.04% 2.15% 4.51% 2.75% 1.38%
2026/07/10 7.32% 7.24% 3.53% 11.26% 5.75% 2.98% 1.81% 3.54% 5.79% 1.19%
2026/07/11 8.45% 9.39% 4.07% 5.15% 5.54% 3.59% 2% 2.83% 3.35% 3.54%
2026/07/12 6.87% 8.42% 2.74% 5.52% 4.84% 2.78% 2.52% 1.88% 3.13% 11.35%
2026/07/13 8.12% 10.01% 3.84% 12.12% 4.94% 2.61% 2.93% 2.17% 2.27% 2.97%
2026/07/14 8.55% 12.45% 4.58% 5.14% 5.69% 2.98% 2.75% 3.38% 2.07% 2.37%
2026/07/15 8.17% 12.01% 4.67% 4.71% 6.29% 2.77% 2.74% 3.73% 4.55% 1.96%
2026/07/16 9.99% 13.53% 6.27% 2.63% 4.97% 3.04% 1.96% 4.37% 4.86% 1.14%
2026/07/17 13.88% 12.81% 6.74% 1.06% 8.23% 3.12% 2.14% 3.62% 2.66% 0.22%
2026/07/18 15.31% 9.69% 6.49% 3.2% 4.27% 3.38% 2.21% 1.97% 3.31% 1.63%
2026/07/19 9.68% 9.03% 5.04% 6.24% 3.83% 2.68% 1.16% 3.74% 3.89% 3.93%
2026/07/20 15.89% 8.51% 5.59% 0.94% 3.58% 3.45% 1.85% 4.21% 4.1% 0.31%
2026/07/21 8.55% 12.45% 4.58% 5.14% 5.69% 2.98% 2.75% 3.38% 2.07% 2.37%
2026/07/22 9.91% 10.74% 4.55% 10.08% 3.57% 2.89% 2.1% 2.88% 3.4% 1.22%
2026/07/23 8.37% 9.13% 3.78% 10.79% 5.84% 3.09% 2.85% 3.08% 3.58% 2.26%
2026/07/24 9.53% 10.37% 4.48% 4.42% 6.33% 2.97% 2.86% 3.2% 2.99% 1%
2026/07/25 8.24% 9.59% 4.9% 4.61% 4.48% 3.51% 1.77% 3.96% 4.55% 1.02%
2026/07/26 7.77% 11.06% 4.31% 8.72% 4.68% 2.28% 2.08% 3.71% 4.5% 1.69%
2026/07/27 10.4% 10.98% 4.94% 2.55% 4.73% 2.9% 3.23% 3.1% 3.7% 1.15%
2026/07/28 8.73% 11.24% 4.62% 1.29% 6.29% 3.22% 2% 3.06% 3.29% 1.65%
2026/07/29 9.77% 11.75% 4.68% 0.35% 4.64% 2.18% 1.61% 2.74% 3.82% 1.57%
2026/07/30 13.63% 11.75% 4.98% 0.92% 5.39% 2.31% 1.96% 2.28% 4.89% 0.27%
2026/07/31 20.39% 11.19% 4.82% 4.66% 3.08% 2.07% 2.03% 1.59% 1.45% 0.18%
  • bullionbypost.co.uk
  • hl.co.uk
  • chase.co.uk
  • ishares.com
  • keycurrency.co.uk
  • royalmint.com
  • ajbell.co.uk
  • money.co.uk
  • torfx.com
  • goldmansachs.com

Copyright © Adthena. All rights reserved.

In July 2026, bullionbypost.co.uk saw a significant rise in PPC impressions, peaking at 20.39% on the 31st. Meanwhile, hl.co.uk maintained a steady presence, ending at 11.19%. Chase.co.uk experienced fluctuations, closing at 4.82%. iShares.com had a volatile month, finishing at 4.66%. Keycurrency.co.uk showed moderate activity, ending at 3.08%. Royalmint.com remained stable, closing at 2.07%. AJBell.co.uk had a slight increase, finishing at 2.03%. Money.co.uk saw a decline, ending at 1.59%. Torfx.com fluctuated, closing at 1.45%. Goldmansachs.com had a low presence, ending at 0.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing - Last month
  1. 1
    Which? Recommended 2026 | Low-Cost Stocks & Shares ISA https://www.ajbell.co.uk

    Feel Good Investing In A Low Cost, Top Rated ISA. Capital At Risk. ISA Rules Apply. We're The Only Recommended ISA Provider Eight Years Running By Which? Multi-Award Winner.

  2. 2
    4.5% AER variable for a year | Your boosted rate is ready https://www.chase.co.uk

    4.41% gross, exclusive to new customers for your first 31 days. T&Cs apply. Start saving with as little as you like, and deposit up to £3m.

  3. 3
    Goldman Sachs - Viewpoints on the Market https://www.goldmansachs.com

    Analysis and perspectives on European markets and economies from across Goldman Sachs

  4. 4
    Invest Globally with iShares - Investing in FTSE All World https://www.ishares.com › isharesuk › ftse_all-world

    Discover FTSE All-World investing with iShares ETFs. Capital at risk.

  5. 5
    Large Money Transfers €5,000+ - Euro to Pound Exchange Rate https://www.keycurrency.co.uk › great-rates › euro-pound

    British Co. Trusted & Helpful Service. Excellent Rates & No Bank Fees. Get a Quote Today.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, AJ Bell shines with its “Which? Recommended” ISA, emphasizing trust and cost-effectiveness. Chase entices new savers with a 4.5% AER, while Goldman Sachs offers market insights. iShares promotes global ETF investments, and Key Currency highlights competitive exchange rates for large transfers.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports